When everything is on the line, belief separates elite leaders from everyone else.
Speaker BI actually find pressure.
Speaker BI enjoy it.
Speaker ABoard of pressure.
Speaker APublic scrutiny.
Speaker ACareer defining moments.
Speaker AWhen the pressure becomes public, permanent and personal, most leaders tighten up.
Speaker AThat's where they crack.
Speaker AUsman Suga has lived pressure across worlds most leaders never touch.
Speaker AHe's one of the most accomplished players in US Cricket history.
Speaker AWhere performance is public and free, failure is unforgiving.
Speaker AAnd Today he's the CEO over at Bluebeam, a platform used by 99% of top US contractors and nearly 4 million professionals worldwide.
Speaker BPressure is a privilege.
Speaker BThat means you're important, what you're doing matters.
Speaker AThat belief wasn't learned in a boardroom.
Speaker AIt was forged in one of the most hostile environments imaginable.
Speaker AAn away game with 20,000 people cheering against him.
Speaker BWhen we ended up winning the game, the crowd was so hostile that there were riots.
Speaker AIn this episode, you'll discover how elite leaders mentally reframe pressure before it breaks them.
Speaker AWhat to rely on when fear, emotion and chaos all hit at once.
Speaker AAnd how top performers build discipline that actually holds under extreme stakes.
Speaker AThis is the belief that keeps elite leaders steady and focused.
Speaker AWhen most leaders crack, it's time to lead the team.
Speaker AWelcome back to Lead the Team.
Speaker AI'm your host, Ben Fanning.
Speaker AIn this conversation that you're going to hear is meant to challenge, inspire and ripple out.
Speaker AIt's not just a podcast.
Speaker AIt's a positive movement to build better leaders.
Speaker AAnd you can help by taking just 10 seconds to rate and follow on Apple, Spotify and YouTube and drop a quick review over on Apple.
Speaker AThis helps more bold leaders discover the show and keeps the mission alive.
Speaker AEnjoy.
Speaker AOn the days when the board is pushing back and the tech may be failing and the pressure is on.
Speaker AAt a scale of 10, which of those past versions of yourself do you lean on to survive?
Speaker BToday I rely quite a bit on my sports background as well to do so.
Speaker BI've always believed that I'll make this quote more gender neutral.
Speaker BIt's big boys or big girls make big plays in big games.
Speaker BAnd that's been the guiding principle is you got to perform under pressure and not crack under pressure to prove yourself.
Speaker BSo I actually find pressure to.
Speaker BI enjoy it and the fact that it allows me to showcase that I can do or that the business can do better.
Speaker BSo that's something that I've learned through sports, that pressure is a privilege.
Speaker BIt's not pressure itself.
Speaker BThat means you're important, what you're doing matters and I take that as a privilege and that definitely comes from a place of sports and enjoying being, taking on situations that will help you win the games or the championships.
Speaker AOh man, I love that quote.
Speaker APressure is a privilege, I believe, because we love that.
Speaker AWe love tennis in our household.
Speaker AWhen players are leaving the US or going onto the court of the US Open, there's like that quote there, that, that reminder.
Speaker ABecause when you look at it as a privilege, it's like almost something like to embrace and look forward to and even expect, then run away from.
Speaker AWhat do you do to remind yourself of that in these big moments?
Speaker BLook, I think being able to appreciate that the situation you are in, a lot of people would love to be in that situation and being grateful about that, right?
Speaker BWaking up every day and saying, okay, this is a job I love, this is a mission I enjoy and I'm passionate about helping my customers and my team members be better is definitely a privilege.
Speaker BSo it's an.
Speaker BYou have to internalize that.
Speaker BAnd even when I played cricket, I knew it's a short lived career.
Speaker BEven if I played for 10 years, it's finite timeframe.
Speaker BAnd you are not gonna be the CEO or an athlete or whatever position you are in for the rest of your life.
Speaker BSo what is.
Speaker BSo you have to be grateful that that's how I've been thinking about every job, every opportunity I get.
Speaker BThere are frustrating days, I'm not gonna deny those.
Speaker BBut generally I've enjoyed and been grateful for every role I've had.
Speaker BEven the smaller roles as I was growing in my career.
Speaker ALet me jump in here for the listeners, y'.
Speaker AAll.
Speaker AIf you're not getting what Usman's telling about cricket, he is the Nolan Ryan of US cricket.
Speaker ALike, if you don't understand, like, this is like Nolan Orion of being one of the most legendary pitchers you know of all time.
Speaker AThat's you and in cricket.
Speaker AAnd I'm wondering if you'd be willing to take us into like the biggest game of your career.
Speaker AThe moment where everything you know was at stake and you had to dig deep and then maybe how that moment might translate and what you learn from that, you know, into the SE suite.
Speaker BThere's one game that stands out very clearly is this was in, in Nepal, Kathmandu, Nepal.
Speaker BWe were playing Nepal for the promotion games.
Speaker BIf we win, we get promoted.
Speaker BIf we lose, we get demoted or we stay in the same division.
Speaker BSo.
Speaker BWow.
Speaker BSo.
Speaker ASo the stakes were high.
Speaker BStakes were very high.
Speaker AThis is like the Ted Lasso moment where like you're going to get relegated.
Speaker ALike the game you're Going to get relegated into the lower league if you can't.
Speaker BExactly.
Speaker BI thought I was at the peak of my career, but I had a poor warmup game in Nepal and I was dropped for the whole tour.
Speaker BSo I did not play a single game.
Speaker BWow.
Speaker BWhole tour and this.
Speaker BNow the crunch game comes in.
Speaker BGet an opportunity to play.
Speaker BSo there was a lot of personal emotions as well.
Speaker BI believed I was at the top of my game and whether it was fair or unfair, So I felt very angry that I had not been given a chance.
Speaker BThe second was there was a bit I wanted to show that I was at the top of the game.
Speaker BBut on top of that, the third thing that happened, which we as an amateur or semi professional cricket players had not seen, 20,000 people showed up to watch the game.
Speaker BSo cricket in Nepal is a pretty big deal.
Speaker BSo not there.
Speaker AAnd you're the away team.
Speaker AThe good news is 20,000 people came to watch.
Speaker AThe bad news is they're all cheering against you.
Speaker BThey're super hostile.
Speaker BSo to give you a sense of pressure's a privilege.
Speaker BYeah.
Speaker BAnd the interesting thing there was when we ended up winning the game.
Speaker BSo I'll give the punchline first.
Speaker BThe crowd was so hostile that they started.
Speaker BThere were riots and they started throwing and US Embassy had to come in and all that.
Speaker BRight.
Speaker BSo the crowd was very hostile.
Speaker BWe had never seen 20,000 people watching the game.
Speaker BAnd then personally, a lot of personal emotions going on for me, being dropped and now giving the chance.
Speaker BAnd then the game was super critical.
Speaker BSo all those things coming together made it a very.
Speaker BAnd being in a team made it a very good setup for the showdown.
Speaker BSo going back to the pressure situation, you have to trust your training.
Speaker BI believed at that time that I was at the top of my game and I trained.
Speaker BI could have easily thought of, hey, hey.
Speaker BThis is a really one opportunity that I've got in this competition to play.
Speaker BI could have taken a lot of pressure, but instead I believed in my training and I said, okay, this is what I did.
Speaker BI believe I'm doing well and I. I'm in.
Speaker BIn the right zone.
Speaker BSo let me just repeat it.
Speaker BAnd that's what I did.
Speaker BAnd I thought that was one of my best performances, especially under pressure.
Speaker BBut that's.
Speaker BThat event stands out for me.
Speaker AYes.
Speaker AAnd you took down Nepal.
Speaker ACongratulations.
Speaker AYeah, I. I love that story.
Speaker AAnd it does go to show.
Speaker AI like that idea of trusting your training.
Speaker AIt's so easy to forget that, especially the higher you go, when the stakes are higher.
Speaker AAnd that's why?
Speaker AYou see, you know, athletes get tight in those big moments because, like, it's like there's so much at stake.
Speaker AYou see it happen literally in every single sport.
Speaker AAnd it's so great to have that, that train.
Speaker ALike, like, I trust my training.
Speaker AI have prepared, and I suspect it allows you to maybe more relax in the moment, even though you're, you're on edge to perform.
Speaker AThere's a certain relaxation that comes with that when it comes up for me and listening.
Speaker AOkay, now you sort of unlocked this level of athletic performance.
Speaker AAnd y', all, if you don't believe me, go look at ESPN and look up his name.
Speaker AYou'll see him doing his thing.
Speaker ABut now you've got thousands of people, and in a, in a, in a very fast growing company.
Speaker AWhat are you doing with them?
Speaker ACommunicating with them to sort of share this insight in a way that they can apply.
Speaker ABecause a lot of them maybe aren't performing athletic endeavors at this level, maybe never have.
Speaker AHow are you going to get that performance from them?
Speaker BI take a lot of my leadership and management principles from sports, and I think the same analogies, same principles apply.
Speaker BOne of the things, when I joined Bluebeam, I believe Bluebeam is an exceptional business.
Speaker BIt was doing fantastically well.
Speaker BIt was performing really well as well.
Speaker BBut my challenge to the team was how do we move from the minor leagues to the major leagues?
Speaker BFrom being a niche software to be an industry leader, and that by itself was quite powerful.
Speaker BObviously, you have to put the roadmap just like any sports team.
Speaker BIf you want to win the super bowl or a competition, you have to do little things to get to the championship.
Speaker BI think that's exactly the same.
Speaker BObviously, the plan looks very different in a software company, but what do the customers want?
Speaker BAnd translating back to little things, we have to break it down for an individual to be able to understand that.
Speaker BSo a lot of work goes into breaking.
Speaker BYes, it's inspiring vision and a dream, but then breaking it down.
Speaker BI see it's being no different from winning a championship, because that's the dream or that's a vision.
Speaker BBut then doing things daily in the gym, on the tracks, in the field, and in the preparation rooms to eventually get there.
Speaker BSo I'm a big believer in how you do small things is how you do everything, and that, that's something that translates really well.
Speaker BAnd I push the team to, to do things small things really well, and that will eventually translate into big things.
Speaker AYeah, I love that.
Speaker AIt really ties back in the preparation because you could, you could have Taken that question, any direction about, hey, playing on the field, doing this during the game.
Speaker AAnd you, you went right back to preparation.
Speaker AWell, how do you get your team ready?
Speaker AHow do you get them?
Speaker AHow do you get them to play at all levels?
Speaker AWhile it's all the preparation.
Speaker BYeah.
Speaker ATrust your preparation and being in the planning and then casting division.
Speaker AOne of the interesting stories that we run across and taking this in a slightly different direction is that you cited seeing a moment that I think a lot of.
Speaker AI think this was a big moment when IBM's Deep Blue be.
Speaker AKasparov.
Speaker AAnd you cite that, I'm curious, like what?
Speaker ALike you cite that moment specifically as a pivotal memory.
Speaker AHow old were you at the time?
Speaker AHow did you process that?
Speaker AAnd what do you think that that moment triggered for you in terms of possibilities?
Speaker BTo me, I still vividly remember that I was walking out of my room into the living room and I saw the news on TV.
Speaker BI believe I was in my late teens, 16, 17, something like that.
Speaker BThe news was just, I stopped when I watched and I was so excited.
Speaker BAnd, and that's where my love for artificial intelligence started.
Speaker BAnd that day, until now, I, I, I am embracing AGI.
Speaker BI know it's going to come.
Speaker BAnd yeah.
Speaker ASomething that, and describe what happened in that, in that, in that chess match that day, everybody.
Speaker BSo IBM Deep Blue beat the world's master chess player, Gary Kasparovich.
Speaker BI believe he beat him five out of six times and, or clearly he was, he lost.
Speaker BAnd he was by far the number one player at that time.
Speaker BSo that to be able to create a sliver of human intelligence through artificially was quite, quite exciting to watch.
Speaker BAnd I could, it, it made my head spin in a way.
Speaker BWhat else can computers do that can create human intelligence?
Speaker BAnd obviously I was too young and by the way, I had very little interest in computer science at that time, so I couldn't.
Speaker AYou're probably playing cricket.
Speaker BYes, exactly.
Speaker BI was playing cricket.
Speaker BAnd maybe if this was not connected to sports, I might have, not really.
Speaker BIt might have not caught my attention, given it was connected to sports.
Speaker ABut that's where just as a sport, everybody.
Speaker BExactly.
Speaker BSo.
Speaker BBut the, that moment means a lot to me and that's the time where I also fell in love with IBM and I made a decision.
Speaker BI want to work for IBM when I grow up.
Speaker BAnd that's what I did.
Speaker BSo that exact moment had a big impact on me.
Speaker AYeah, you never know when those moments are going to come.
Speaker ABut man, was that iconic.
Speaker AI'm assuming as a teenager that Purely excited you.
Speaker ALike most teens, it didn't scare the, the, the absolute hell out of you.
Speaker ALike it probably was the adults in the room.
Speaker BProbably right.
Speaker BAnd I don't know who else to talk to about it because my parents were not technologists.
Speaker BIt was a big deal for me and I don't think I spoke to anyone about it.
Speaker BIt just internalized in a positive way and was quite excited about it.
Speaker ASo between.
Speaker ASo you went to some great schools, between Harvard and Kellogg, a national sports career and building an absolute unicorn, having success with it.
Speaker ASomething usually breaks.
Speaker AWhat is the tax you've had to pay the personal tax or professional tax for achieving this level of success?
Speaker AAnd was there something that maybe you missed that like, man, I'll never be able to get that back.
Speaker BAlways had that clarity on three things I wanted to do at one time or my three priorities.
Speaker BOne was personal health, work and relationships or family.
Speaker BThose are the three at this point.
Speaker BWhen I was younger it was cricket, work and health.
Speaker BAnd I always try to keep a balance and make trade offs between them.
Speaker BI think what I could have done if I had accelerated, even done more on work or more on cricket or more on something, I might have missed something.
Speaker BBut I've lost a little bit across all three.
Speaker BAlways been within very conscious to say, okay, can I spend a bit more time with my family?
Speaker BProbably yes, but I'm not spending less or below the threshold that I have done for fitness.
Speaker BCan I do more for my health, can I do more?
Speaker BYes, but it's not below the threshold.
Speaker BSo I've lost a little bit across those three.
Speaker BCan I do more in my career?
Speaker BI could work more or do bigger things.
Speaker BI can make more money probably.
Speaker BSo I've lost a little bit across three.
Speaker BBut one thing that I think I would have liked to do more is more service.
Speaker BI have a strong public service or social impact board in me and that has taken a back seat, which I want to get back to at some point.
Speaker BAnd I don't think I've done enough.
Speaker BSo I've lost a little bit of the tax.
Speaker BYou say in across the three priorities?
Speaker BI have a little bit, but it's a very conscious trade offs.
Speaker AWhat do you do to prioritize when all these things come together at once?
Speaker BGreat question.
Speaker BAgain, if it's a timing issue, let's say work peaks because of some M and A or some special project or some event, then you know you're consciously taking some trade offs for the time being.
Speaker BBut if it becomes sustained away from work, away from Family or can't work out.
Speaker BOne of the barometers I have is if I go to the gym and I'm not able to work out well, that's an indication for me that I'm stressed or something.
Speaker BAnd the other barometer is the kids are your family or your parents would tell you you haven't called us in 10 days and then you realize, okay, there's something going on.
Speaker BRight.
Speaker BSo those are good barometers for, for me to gauge those trade offs.
Speaker BBut if it's a time timing issue, then you say, okay, for the next two months I'm going to be busy with this M and A or this project or something so I won't be able to work out as hard but once I'm done, I'll get back to it.
Speaker BOr, or these are the events for my kids family that I cannot miss and then I have to attend those.
Speaker BAnd clearly articulating that to your worth colleagues, but it gets blurry as you said, right.
Speaker BIt's hard, but you have to make a conscious effort to do so.
Speaker BNot that I'm doing a perfect job on this, but having that clarity on what the thresholds are and having some indicators that tell you that hey, you're going too far in one or the other direction helps a little bit.
Speaker AYeah, I like that so much.
Speaker AAnd you really like.
Speaker AI liked where you started with that.
Speaker AYou say, hey, look, you know, it's about trade offs and a lot of times leaders just try to do everything heads down, trying to go everywhere at one time without acknowledging there you have to make trade offs or otherwise you try to do everything at once and you don't do anything well.
Speaker AAnd so by spending time here and there and really consciously designing that can help you have more success there.
Speaker AAnd I thought it was interesting you didn't say, hey Ben, I set up guard rails for all these different things.
Speaker AI'm trying to prioritize.
Speaker AI'm looking for indicators when things are kind of are going, you know, sort of going or I, I think that's a great way to really pay attention.
Speaker ASo who's calling, who's not calling?
Speaker AYou know, how are you feeling in the gym?
Speaker AAnd I think people really, you know, like, like they, they maybe have their workout scheduled and they go do the workout but maybe they're not really paying attention to how it's going.
Speaker AAnd maybe instead of just being so dedicated with doing the workout, you don't get a good workout in, maybe that's an indicator that you spend a little more time resting first and prioritizing something else first so when you come back, you can get more bang for your buck.
Speaker AI mean, I've worked out for an hour and not gotten as good a workout as I had in 20 minutes when I was really on fire, you know, really, really doing a good job.
Speaker BYeah.
Speaker ASo it's with the quality time there, too, thinking about your background, y', all, and I.
Speaker AAnd there's so many different ways to look at his background.
Speaker AYou had so much success.
Speaker ASo in the early days, my impression is your success came from moving fast, breaking things, learning, scaling extremely quickly and making it happen.
Speaker AAnd some people would call that Persona like the pirate.
Speaker ARight.
Speaker ALike the old Steve Jobs days, where he was like, he had to, like, erected the pirate flag.
Speaker ARight.
Speaker AAnd they were trying to come up with something really special.
Speaker AYeah.
Speaker AYou know, like the Skunk Works model and all that.
Speaker AAnd now you're in a completely different place where you're, you know, running a big company.
Speaker AYou got this board, you've got, you know, all these things, and you're sort of in this admiral Persona where you're leading this big ship.
Speaker AFrom your perspective, like, what are the voices in your head like, you still more that pirate vibe.
Speaker ALike, I bet you can't ever really shut that out entirely.
Speaker ARight.
Speaker AWhere you've got that.
Speaker ABut you got this other, bigger situation that you're driving.
Speaker AWhat do you do to silence sort of the pirate thoughts when they come in, or change your.
Speaker AChange your direction here?
Speaker ABecause I think a lot of leaders would say you're either one kind of leader or you're this other kind of leader.
Speaker AYou seem to be doing both very well and just.
Speaker AAnd I'm really drawing out the question here, but what I'm trying to say is, how are you doing to lead in both worlds with such success?
Speaker BNobody has asked me that question before, so it's very insightful question and a personal internal conflict that I deal with quite often.
Speaker BSo kudos to you for picking that up and.
Speaker AWell, thank you very much.
Speaker AThat's why I get paid the big bucks.
Speaker BSo having said that, I think that's.
Speaker BI.
Speaker BThree years ago or four years ago, I took some time off to go back to school to really internalize and understand what do I want and what am I good at and what.
Speaker BI love that I walked out saying I like to innovate and disrupt at scale.
Speaker BSo that's a. I think it's.
Speaker BIt requires disruption and it requires scale.
Speaker BAnd I'm quite.
Speaker BI felt I was quite uniquely positioned to do that.
Speaker BSo what gets Me excited.
Speaker BAnd what's great about Bluebeam and Nemechek is it gives me that platform to do so.
Speaker BSo I started my career in a, in a very strong Navy, which was IBM and then bcg, which are, you know, very strong navies, big navies as you were in your analogy.
Speaker BAnd then I became a big Navy.
Speaker AI mean it doesn't get a lot bigger than IBM.
Speaker BYeah.
Speaker BAnd back in the early 2000s it was the D Army.
Speaker BRight.
Speaker BThe Navy.
Speaker BRight.
Speaker BAnd then BCG is very structured.
Speaker BAnd then I became an entrepreneur and Spark cognition is one.
Speaker BBut I also did a couple other startups.
Speaker BBut what I really enjoy is doing innovation at scale.
Speaker BAnd that's that means how do we disrupt at scale?
Speaker BWe try to disrupt the industry.
Speaker BAnd one of these inspirations I've gotten is from this book called Dreams and Details which is written by former SAP CEO is about how do you transform the business from a position of strength and that requires disrupting or taking a complete pivot from where you are to a new paradigm while you're doing really well.
Speaker BAnd that's who I become.
Speaker BI want to transform businesses, disrupting large businesses while they're in a position of strength.
Speaker BAnd that's something that I really enjoy.
Speaker BWhich marries both the pirate like attitude with the admiral like skills.
Speaker BAnd my effort is to build an ambidextrous organization which is which 90% of the focus is on building the regular stuff, shipping, serving customers day to day and then 10 to 20% of the organization bandwidth looking at how to disrupt.
Speaker BSo using that pirate mindset for part of the organization to find those opportunities.
Speaker BAnd you will see in 2026, Bluebeam will bring to market some of the disruptive ideas, especially in artificial intelligence.
Speaker BAnd that's been the focus of my tenure has been make sure we continue to deliver how we're delivering, what has made us successful, bring rigor, discipline, Navy like discipline to them, but while using 10 to 20% of our bandwidth to continue to be a pirate and then bring all of it together.
Speaker BAnd that's something that I really enjoy and able to marry both my pilot like attitude with Admiral like training.
Speaker AI love it.
Speaker AWell, thank you for rolling with this analogy so well with Admiral and pirate thing.
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Speaker ASo my question is, living on a pirate ship is a lot different than living on a fancy Navy galleon, right?
Speaker ASo how are you?
Speaker ALike, how are you?
Speaker AWhat's different for how you lead the 80% of the company, 90% of the company.
Speaker AThat's sort of driving Blue Beam's overall vision.
Speaker AAnd everyone knows it.
Speaker AYou've got strong market position versus how you're leading the pirate group.
Speaker AAnd I'm really thinking about Apple.
Speaker AYou know, when Steve Jobs, like took the group literally outside of the company, created their own, erected their pirate flag over on this other building, truly come up with some of the greatest innovations in modern technology.
Speaker ALockheed Martin set up their Skunk works to really innovate because it's hard, because when you're in a position of strength, it's hard to have a mindset of the disruptor.
Speaker ASo how do you leave those groups differently?
Speaker BYeah, look, I think it's very tough.
Speaker BBut what I like about Bluebeam, that people at Bluebeam are very innovative.
Speaker BThe birth of Bluebeam was to disrupt the industry.
Speaker BSo the DNA, it used to be a startup 20 years ago and the founder of Nemechek is also a disruptor.
Speaker BSo the DNA of the company has that destruction in it.
Speaker BSo when you give them a platform to think disruptly, they have jumped on that opportunity.
Speaker BAnd then my job as a leader is to find the blind spots where they can't see things and then bringing external help to help them see some of the blind spots.
Speaker BBut in general, I found Bluebeam to be a great place where if you challenge them to a bigger vision or a disruptive vision, they have adopted and said, okay, we'll come up with it.
Speaker BAnd one thing that works in my favor is I might challenge the team in terms of the vision, but I'm not technically deep anymore or I'm from the construction industry to come up with an exact thing.
Speaker BSo I give the team enough autonomy by default because I don't have the expertise, let them decide what that disruptive vision looks like.
Speaker BSo they have that autonomy.
Speaker BJust like the skunk works or being outside, but at the same time not divorcing them completely from the existing organization, where some of the learnings that happen outside of the organization can't come in and their antibodies fighting each other.
Speaker BWe are trying to build a little bit of the skunk Works with Bluebeam Labs within Bluebeam, not outside, but it's somewhat protected.
Speaker BGive them the autonomy to try new things.
Speaker BAlso bringing a lot of startups from outside to widen our aperture, but still staying within, within the realm.
Speaker BSo if there is a good idea, it can easily be incorporated into the mainstream business.
Speaker AAll right, listen, I love that.
Speaker ASo let's, let's keep riding in the innovation disruption direction.
Speaker ASo for those of you, we haven't really talked about Bluebeam yet, but they, they, they dominate, right?
Speaker AThe, the digital world for architecture, engineering and construction industries, right?
Speaker AThis, this is big.
Speaker AHowever, I have read, and you can, you can fact check me on this, that only 11% of those companies consider themselves to be fully digital.
Speaker AIn other words, these, these people working in these industries love good old paper and physical signatures.
Speaker ASo even if you're in there, right, they're not fully digitized.
Speaker AYou know, like a lot of industries are going in here.
Speaker ASo it's kind of an old school industry.
Speaker ASo how are you thinking about, you know, working with your people?
Speaker ABecause like one, you want to sell into these companies as most CEOs would, right, to grow your footprint, but if they don't buy in on digital wholeheartedly, you're just gonna sort of go up against this, this brick wall of belief that AI is dangerous.
Speaker AAI is not gonna help us, it's gonna replace my job.
Speaker ALike you're not just, it's not just a proof of your product.
Speaker AYou're up against a belief system in a lot of these ways.
Speaker ASo how are you going about as a leader talking to your teams about this and helping them work on belief systems, not just sales processes.
Speaker BWhen the, as I mentioned, right when Bluebeam came into existence, we were disrupting digital or the paper workflows and how paper was done.
Speaker BAnd fast forward 23 years, we have eliminated enough paper from the industry to cover Atlantic five times over.
Speaker AOkay, yes, that's perspective.
Speaker BWhile the digitization is still not to the level where it is in financial services or healthcare, digitization has taken off significantly thanks to Bluebeam and many other digital products as well.
Speaker BBut one of the things that made Bluebeam successful is a user centric innovation and philosophy.
Speaker BSo we took the industry with us and it was not, hey, this is a great idea and adopt it or leave it.
Speaker BWe were innovating at scale, at speed with the community, with the industry.
Speaker BAnd this philosophy, meet the customers where they are and take them into the future has served us really well and we engaged the community.
Speaker BWhat Bluebeam Superpower was and is that taking a requirement from an industry and turning, translating that into software that can be used by millions of users.
Speaker BSo customers would say, hey, what about this feature?
Speaker BI can't do X or I can't do Y, and then say, okay, in software, if he did this.
Speaker BAnd that principle doesn't change with AI, that underlying DNA of working with the community and, and understanding what problems they're trying to solve and what would be the business impact, and then working very closely in a virtuous loop to come up with new features.
Speaker BAnd that's exactly what we're doing with AI.
Speaker BWhat we have become as a DNA, what I call dual athlete.
Speaker BSo we are not just AI or digital experts.
Speaker BWe understand construction fairly well as well.
Speaker BSo we play both sports of construction and design as well as AI and tech.
Speaker BAnd being able to do both allows us to have more credibility with our users to take them into the future.
Speaker BSo completely agree.
Speaker BThis is not just a sales process, by the way.
Speaker BBluebeam, 10 years, until 10 years ago, had a philosophy.
Speaker BWe didn't believe in sales.
Speaker BWe had no sales team.
Speaker BAnd the idea was we want to work with the community, work with the users to build a product that sells itself.
Speaker BAnd that philosophy has worked really well.
Speaker BAnd I think it's not going to be any different for AI as well.
Speaker BWe're going to build something with the community, with the users that they want to use and they would like to use.
Speaker BYes, obviously we can't get 100% of the users to get behind something that's never going to happen, but if we can work with the majority of them to adopt AI, that would be a big win.
Speaker AYeah, I like that.
Speaker AYou're like, yeah, you think the value of our companies are software, but it's really how our people stand at the intersection of the technology and the industry.
Speaker AAnd it's almost like you're like the translators between construction and tech.
Speaker BIf you asked our founding member, Don Jacob, who's now the Chief Innovation officer, he would say Bluebeam is a Rosetta Stone.
Speaker ARosetta stone, that's.
Speaker AYeah.
Speaker AWhich is which.
Speaker AWhich those people who were like, what is Rosetta Stone?
Speaker ARight.
Speaker AIt's the ultimate language trans.
Speaker AIt's the oldest language translator tablets ever found.
Speaker ARight.
Speaker AThat translated languages around the world.
Speaker AAnd if you're the Rosetta Stone between those two, those three, I mean, that's a really important value add.
Speaker AI love that.
Speaker ANow, I've read that you, Bluebeam is, is saving people like 500 to A, A thousand hours of work time or something like that, or like like through their process improvements.
Speaker AAnd the twist on this is when you use your systems in AI to save them all this time, are they just filling it is your expectation they're going to fill this with just more work?
Speaker AAre they going to take off on Fridays?
Speaker AI mean that's a lot of time.
Speaker AAnd I'm curious from your perspective and your as a CEO with AI, is AI just making us, just letting us do more work or is there something almost like a higher human calling to what all can happen for us here?
Speaker BIt's a very deep question.
Speaker BIt is all of the above, right?
Speaker BI think there are so many, especially in construction, there are so many low hanging fruit, so many manual things that shouldn't be done by human beings today.
Speaker BIt takes a lot of time to do simple paperwork so they can submit little things and correct errors.
Speaker BAnd the goal of AI for us is to solve for those problems and alleviate the pain points for existing user base.
Speaker BSo that gives them some extra time and they can focus more on things that require more higher power skills and capabilities.
Speaker BLook, there's a massive shortage of skilled labor in construction and that is hindering our customers to do more projects more effectively.
Speaker BSo I don't think people would be able to take Fridays off yet.
Speaker BSo I think that allows them to do the quality of the work goes up, the companies will be able to make more money and bid on more projects and have better outcomes.
Speaker BSo that's goal number one.
Speaker BGoal number two is to be able to make a junior craftsman or woman to perform at a much higher level.
Speaker BAI will allow us to do so, so it will accelerate the capabilities and that will also give us more, fewer mistakes, more effectiveness, not just about extra hours.
Speaker BSo that's another one.
Speaker BEventually when AI becomes so powerful that it does free up enough time, I think that's a question that we all have to think about is what would be the role of human beings in the society?
Speaker BDo we have a higher calling?
Speaker BDo we, do we do something different?
Speaker BI think we are ways away from that type of society.
Speaker BIn my opinion that's probably not in our lifetimes, probably not even in our kids lifetime.
Speaker BWhile AI is very powerful today, it's pretty nascent still.
Speaker BAnd while we are hopeful for step changes in AI to get us to more powerful capabilities, there's still a long way to go before that happens.
Speaker BBut then I think to your point, I think that those questions that governments and as a society we have to think about how the human role changes.
Speaker BBut the good news is that society and civilizations have seen that when industrial revolution happened we had to go through similar changes and philosophical challenges.
Speaker BSo I'm pretty optimistic that as a society we'll come on top of it.
Speaker BBut that will be challenging and we'll have to rethink the way we do things today.
Speaker AWe're almost out of time here.
Speaker AI've got a few rapid fires for you.
Speaker BSure.
Speaker AWhat's the one truth about leadership that you've learned that you think many people would disagree with you on?
Speaker BI don't know if people would disagree, but I think the toughest thing is not just inspiring people, but it's also disappointing them.
Speaker BSo I believe in empathetic leadership but that's the ability to understand people and how they're coming, doing their work, how they experience it.
Speaker BAnd sometimes hard decisions are made and if you have too much empathy, it hurts.
Speaker BSo I think that's anytime you're pushing for a change there will be some disappointment.
Speaker BAnd being clear and disappointing some people is a hard 1.
Speaker AIf 10 year old Usman saw you today, what do you think he'd be most proud of and what do you think he might be a little bit disappointed by?
Speaker BI think about that question a lot.
Speaker BSo a 10 year old and an 80 year old of myself.
Speaker BSo I think, I think about that question quite a bit.
Speaker BI think two things that I would be very proud of as a 10 year old I always had an ambition to get the best education I can and I think I have achieved that to the best of my ability.
Speaker BAnd the second is I had belief as a kid.
Speaker BI don't know why, but there were only two ways to contribute to society.
Speaker BOne was through technology and R and D. The second was through sports and the fact that I'm still in technology and innovation is definitely something that a 10 year old would be of myself would be quite happy with.
Speaker BSomething that I would be disappointed or partly disappointed.
Speaker BI would have liked to play cricket for at a even more higher level as US cricket was not in the major leagues.
Speaker BSo that's one.
Speaker BAnd the second is, as I mentioned, I'm late for service and in service and social impact something I would want to do.
Speaker BSo those would be slight disappointments but I think education and tech and innovation would be something I'm proud of.
Speaker AMan, your self awareness is strong my friend and I feel like your ability to look at yourself as a leader is vital.
Speaker BRight.
Speaker ABeing able to put that mirror up to yourself and help you grow and it sounds like it has propelled you through quite a growth journey and I cannot wait to see what's next for you as well as your team.
Speaker AMan over thanks for joining us on Lead the Team, Usman man Thank you.
Speaker BI'm grateful that I have a great team that's supporting me, and it's been a great journey and great talking to you as well.
Speaker BSo thank you for the opportunity.
Speaker BI look forward to our future interactions.
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