A phrase, nay, a concept that's often banded around in the world of

business is economies of scale. This is something I strongly

believe that all businesses, irrespective of size, should be familiar

with and understand. Now, the concept, even though it might be banded around in

big conglomerates, large multinationals, it's simpler than it

sounds. And by the end of this episode, I'm hoping you're going to be aware

of not only what it means, but but how you can apply it to your

own business situation. Whether you're in the arts, running a small

business, thinking of something new, or a large multinational,

there's something for everybody.

So let's start off. What are economies of scale? What does

that phrase actually mean? Well, in simple terms, it's about saving

money, making economies as your business grows. It's a

function of growth, it's a function of doing more of the same

thing. Now, the bigger your operation, the less it will be, in average

terms, to cost of producing each item or delivering each

service. Let's throw in an example that we can relate to. Imagine the world

of a cake shop. Now, if you're making a single cake, it's going to take

time, energy and ingredients to put into making that

one single product. Now, imagine the same situation, but Instead of making

one cake, you're making 20 cakes. At the same time, you're making going

to be using the same oven, generally speaking, you're going to be using the same

amount of electricity. You likely to buy flour in bulk. And if

you add them all together and take all those costs and relate it to the

total 20 cakes you're making, the average cost of each cake

will go down. That's economy to scale in action. Another way of

viewing this, imagine you're with a bunch of friends. There's 10 of

you together, and one of your friends decides to be generous. They've got

£100 in their pocket and they decide to share that equally

amongst everybody in that circle of friends, each person going to receive

£10. Now, if, for example, the number of. Friends doubled and

they're now 20 and you shared that out equally, each person

is going to receive a smaller amount, 5 pounds per person, as

opposed to 10. And conversely, if the number of people in that

circle reduced and it was only five, well, each person then is going to

receive £20. That effectively is economies of

scale working. It's the same amount, but you're dividing it

by smaller and larger numbers. Now, economies of scale isn't just

about cakes. The principle applies to pretty much every single business.

I can think of whether you're selling handmade jewelry, running a local theater

company, running an accounting firm, cough, cough, a trading company. All

of those businesses can apply economies of skill and experience

it. Now, the more you produce, the more you deliver, the more efficiently

you'll be spreading out those costs. And when your costs go down, you have

more choices. You can lower your prices, you can increase your

profits, you can keep the prices the same, and you'll make more profit as

a result. With that extra money that you're generating, you can

reinvest it in your business, pay your team more, and reward yourself even

better. Now, understandably, you might be thinking, well, why should I care? What does it

really matter? What does it actually mean for me? Well, whether you're an artist,

a freelancer, a small business owner, understanding economies of scale

can help you make smarter decisions. Let's break it down a little

bit more. Now, Lower costs means you can compete

better on price. If we think about economy airlines for low

cost carriers, as we might call them, they experience economies of

scale. So the more flights they can undertake. The costly pilot

salaries is not going. To change too much. The cost of running the fleet of

airlines is not going to diminish. The fuel may change and fluctuate,

but. Largely the majority of the cost of running that airline are not going to

diminish. So the more flights that can take. Off and land, the more

passengers they carry. Then they're going to experience that economy of scale, and

that reflects itself into better pricing. Lower costs means profits will

generate accordingly. And with that efficiency, you're going to increase

capacity, save time and resources, freeing. That up for other

priorities. Let's visualize the example of the arts. Let's say you're

a musician who's recording their first album. Now, renting a recording

studio for one day can be quite expensive. But if you plan ahead and you

record perhaps a couple of albums or. An album and a few songs,

then. The actual cost involved for each song will go down

as a result. And that's economies of scale in a creative context. If

you're a theater putting on a production, there are certain costs in putting that

production together. So rehearsal time, setup time, running the

production. But if you repeated that production and. You had an extended run,

well, the. Cost of each production will diminish accordingly. Some costs

will stay static, you won't have them again, Other costs will fluctuate.

But overall, the cost for each production that you're putting on will

diminish. Now, if you're running a cafe, buying coffee beans in Bulk costs

less per bag than buying one at a time. Now there are types of economies

of scale and it comes pretty much into. Two main types,

internal and yes, you guessed it, external. Let me explain the

difference with the internal economy to scale. This happens within

your business. So for example, buying items in bulk, the

flour that we mentioned earlier, the coffee beans for your cafe, it happens

by investing in better equipment so you produce a greater output

with less time, less resources. We can train staff so they can handle more

responsibilities. And then there's external economies of scale.

Now this is going to happen because things outside of your business, for example

your industry, growing suppliers as a consequence may reduce their

prices. The area in which you operate develops better

infrastructure and its logistics and transportation costs will

reduce accordingly. Now the majority of small businesses will focus

on the internal economies of scale because they can control that much more

easily. The Americans have this phrase called sweat the asset. So if

you are operating a building, for example, the more you can use that building,

so whether it's a restaurant or a venue, then you are going to experience economies

of scale. Certain costs in running that building, the rental, perhaps the cost

of the salaries that you've got, the underlying repairs and maintenance,

electricity in the main utility costs will be largely constant

and fixed. So the more usage you can get from the building, the more usage

you can get from that space. Then you have those economies of scale. Let's look

at a few more examples of that economies of scale working in a real life

situation that we can all relate to. Our first example is looking at

a small bakery. Don't ask me why. We talk about food a lot. I

do like food. Most of us can relate to that. Now imagine a small bakery

just asking out. In the beginning, they're buying those ingredients from a local shop.

Now as time goes on, assuming that they maintain their quality threshold,

they may find that is slightly more expensive. We all had that experience

of going down to the corner shop to buy something. It's convenient, it's great.

But actually the cost of buying that same item somewhere else, perhaps if we

have the transportation occasion, the time to go to a supermarket or a wholesaler, it's

going to work out cheaper. Now, as the bakery grows and more

customers coming to buy and experience its wares, they're going to buy those

ingredients in bulk from a wholesaler and suddenly the cost per loaf of bread

drops. As time goes on, the bakery may invest in a larger

oven, a much more efficient oven. That means they can match, bake,

they can make more product in the same given period. Of time. They may

also experience labor cost savings in terms of the time it

takes the bakers and their assistants to produce the bre. To produce the

cakes becomes less and less and therefore those savings will come from

those different directions. Let's look at another example, a theatre

company. Now imagine that small theater company putting on a play. The first

production, costumes are hired in, sets are constructed, marketing,

promotion, all of. It is expensed and pretty much all from

scratch. For the second production, some of those sets that have been built, some of

those costumes that are being used can be repurposed. Those costs will

not have to be expensed again. They've already been spent, they're there to

use for subsequent production. They may get better relationships with suppliers

who will offer them discounts. If they're hiring venues for

rehearsals, for example, maybe if they bulk book, they can get some

reductions on that as well. The more the audience grows, some of the marketing

might change in substance here. So the marketing cost per ticket will reduce as

well. The more people that come and see the shows, then the lower the price

will be to the theatre. You've got a combination there of internal and

external economies of scale. The theatre saving money within its own

operations, and as time goes on audiences,

it benefits from those lower costs. Now there are

challenges and there are limits. Economies of scale in themselves aren't

a magic wand. Bear this in mind. Not every single business can scale

up. So if you are a bespoke jewellery maker, perhaps each piece

that you make is unique and handmade to suit the customer's

requirements. If you're a service based business offering things, let's say for

example, specialized tax advice, each client's needs are going to be

unique and different. Mass production may not be possible, but there

are certain elements that will replicate themselves in terms of

processes, procedures. As mentioned in a previous podcast on

overtrading, growing too quickly can come back and

bite you where it's going to hurt. Expanding without proper planning

will lead to inefficiencies. Staff will be overworked,

poverty will diminish, and you have now what's called

diseconomies of scale. The third consideration is you need resources.

You need that money to invest at the beginning to invest in equipment

to buy those large quantities of materials. Which is why it's really crucial

when you are planning a pivot, when you're planning an expansion, when

you're planning a startup, make sure you figure out what your setup costs will

be as well as your day to day operating costs as well.

So while economies of scale are a. Fantastic way to grow. Approach them

carefully with a clear strategy in mind. Now, as we get

to the end of this week's podcast, let me share with you some practical

steps as to how to get started. Review your costs. I've

deliberately not given titles and labels to the cost that we have here. I'm going

to expand on this in another episode, but as a spoiler alert,

those costs which largely remain unaltered, unaltered by activity

over a period of time are called fixed. Now. Identify those areas

where scaling would reduce your expenses. So for example, the

materials that you buy certain costs will be unaffected by a ramping

up by an increase in activity, such as rent

and salaries that you pay. Second, think ahead. Planning is

not just for the big Planning should be something that's embedded into

your mindset irrespective of the type of business you are and

irrespective of size. Plan for growth in stages far

rather think ahead as opposed to getting caught out and surprised.

Start small, but have that vision for how you can scale up when

the time is right. Thirdly, build partnerships. You may be

able to set up some cooperative. You may be able to collaborate with

people in your space where you can buy in bulk and you can

share those discounts amongst you. Better purchasing power is always

going to come with strength. And lastly, where you can blend

your human activity with technology, Processes and

systems can be streamlined and automation or software will

help with that process, saving you time and money as you grow. So what can

we sum up folks? Well, to sum up, economies of scale are a

powerful way to make your business more efficient and competitive. Whether

you're in the field of the arts, running a small business, social enterprise,

it matters not. Understanding how to scale will help

save you costs, increase your profits, and grow sustainably. Who

doesn't want that? I hope you found this useful and that you're going to start

looking at your own business through the lens of economies of scale. If you've

got questions, you've got thoughts you want to share, feel free to get in touch.

Don't forget to subscribe and share this episode for anyone who you feel will

find it useful. Until next time folks. Keep planning, growing and

thriving. Plan it. Do it. Profit.