This is More Than Work, the podcast reminding you that your self worth
Rabiah (Host):is made up of more than your job title.
Rabiah (Host):Each week, I'll talk to a guest about how they discovered that for themselves.
Rabiah (Host):You'll hear about what they did, what they're doing and who they are.
Rabiah (Host):I'm your host, Rabiah.
Rabiah (Host):I work in IT, perform standup comedy, write, volunteer, and of course podcast.
Rabiah (Host):Thank you for listening.
Rabiah (Host):Here we go!
Rabiah (Host):Hey everyone.
Rabiah (Host):So my guest today is Martina Carello and she is founder of Colour
Rabiah (Host):Alchemist, Canada, which we're gonna get into learning more about.
Rabiah (Host):So thanks for being on Martina.
Martina Carello:Oh, it's my pleasure.
Rabiah (Host):Awesome.
Rabiah (Host):Well, and where am I talking to you from today?
Martina Carello:You're talking to me from Calgary, Alberta, which
Martina Carello:is in Canada on the Western end.
Rabiah (Host):Oh, nice.
Rabiah (Host):So I guess, let's just start with what is Colour Alchemist, Canada.
Martina Carello:So Colour Alchemist Canada is a development company that
Martina Carello:helps startups in small businesses, take their ideas, their textile ideas,
Martina Carello:fashion ideas, clothing, ideas, apparel, ideas, home, textile ideas out of their
Martina Carello:head and onto the production floor.
Martina Carello:So we like to kind of see ourselves as kind of the engineering process that
Martina Carello:happens from an idea to finished item.
Martina Carello:We really love working with niche companies because that's an area where
Martina Carello:a lot of small companies can find success in nicheing into areas that
Martina Carello:the bigger players are not considering because they're not financially.
Martina Carello:Strong enough for them, but can be really a good place for startups
Martina Carello:to get a good hold and start a, you know, a sustainable business.
Martina Carello:And when I speak sustainable business, it's like to become a business that will
Martina Carello:still be around in five years, right?
Martina Carello:Cause there's lots of
Martina Carello:things around sustainability that yeah, so that's what we do in a nutshell.
Martina Carello:We educate people on the process and um, yeah.
Rabiah (Host):So when you talk about textiles and apparel and stuff in
Rabiah (Host):a niche business, is it almost like someone going from maybe having a shop
Rabiah (Host):on Etsy to growing it, to having like a business or how's the how's that work?
Martina Carello:Yes.
Martina Carello:Yes.
Martina Carello:We have a lot of people that come to us who have established more like a
Martina Carello:craft set business where they themselves have created a product, have found
Martina Carello:some success are literally in their basements, cutting and sewing, and wanna
Martina Carello:take their business to the next level.
Martina Carello:And so where they have a lot of difficulty is understanding the difference between
Martina Carello:what they themselves like the self-talk procedures, which have brought them to
Martina Carello:the success and then working with the manufacturer and what that takes, right?
Martina Carello:In any industry, there's always like a process, there's rules, there's
Martina Carello:directions, there's certain standards and items that a manufacturer will need that
Martina Carello:a lot of times, these people may not have.
Martina Carello:And that's where we help them funnel, help set them up so that
Martina Carello:they can move on to the next step.
Martina Carello:So we do work very often with these types of businesses.
Rabiah (Host):Yeah, well, that makes sense too, because I would say most
Rabiah (Host):people know, like they go into a store and buy something and they don't have any idea
Rabiah (Host):what went into everything from before.
Rabiah (Host):And then even if they are making something just in their home and
Rabiah (Host):handing it to someone that's such a different thing than really scaling
Rabiah (Host):and, and all the rules around that.
Rabiah (Host):So, then the other part is the niche part.
Rabiah (Host):So, you're meaning that it's just find like a product that maybe doesn't have
Rabiah (Host):a huge footprint, but people need, so they'll go buy it and they'll find
Rabiah (Host):you as the top person for that, right?
Martina Carello:Right.
Martina Carello:Yeah.
Martina Carello:So niche like the niche niche areas that do really well are clothing that
Martina Carello:suit, the adapt like adaptive wear.
Martina Carello:So let's say people with disabilities or who have
Martina Carello:difficulty finding certain things.
Martina Carello:People with very specific body shapes that don't fit into the
Martina Carello:traditional clothing brands.
Martina Carello:And even clothing like women's clothing in the plus market.
Martina Carello:A lot of plus providers, they're just very standard and a woman's
Martina Carello:body , especially in women's wear, you have so many different body shapes.
Martina Carello:And this doesn't just mean that when a woman is more voluptuous
Martina Carello:that her body shape all women's body shapes the same, right?
Martina Carello:So, you know, women who are, are wanting to start brands that really
Martina Carello:reflect a particular, very specific group of women who are shaped a
Martina Carello:certain way or items that are directed towards particular industry, right?
Martina Carello:Or particular target market and fulfilling a need that that's out there.
Rabiah (Host):Yeah.
Rabiah (Host):That's interesting.
Rabiah (Host):And it, yeah, it is funny with, I mean, I'm someone who has had to
Rabiah (Host):define themselves as plus size, because that's what clothes are
Rabiah (Host):called which is weird, you know?
Rabiah (Host):Cause it's like, okay, like, I'm just wearing clothes, you know?
Rabiah (Host):But but yeah.
Rabiah (Host):You're yeah.
Rabiah (Host):And you're right.
Rabiah (Host):They are very like the mass marketplaces.
Rabiah (Host):I mean I'm from the us and just thinking they all have these huge, these patterns
Rabiah (Host):that I definitely don't identify with at all, like these floral big things.
Rabiah (Host):And then also they're cut weirdly.
Rabiah (Host):So like one part of my body may be bigger, but the other part isn't,
Rabiah (Host):and then you just end up looking like nothing fits, you know, so I can see
Rabiah (Host):that being useful as a niche basically.
Martina Carello:Yeah.
Martina Carello:And then, and at the end of the day, it's marketing, marketing is really important
Martina Carello:part of, of the, of the business too.
Rabiah (Host):Yeah.
Rabiah (Host):So how right now, first of all, do you personally create your own line and do
Rabiah (Host):you create your own fashion or textiles outside of what you're helping other
Rabiah (Host):people do as part of your core business?
Martina Carello:Yes actually we have two clothing lines that we've
Martina Carello:been working on for three years now.
Martina Carello:One of them is very close to launching and they're, both of
Martina Carello:them are, are passion projects.
Martina Carello:But ones that are also fulfilling a need in the market.
Martina Carello:And another way to niche in a market is to find your purpose first and
Martina Carello:to fulfill that purpose and clothing could be a way to portray that
Martina Carello:message or bring that message forward.
Martina Carello:Right.
Martina Carello:And that's another way that people can be nicheing right.
Martina Carello:Especially if they're, they're going into very traditional,
Martina Carello:typical type of clothing.
Martina Carello:But the line that we are we've been working on that we're
Martina Carello:launching is a specifically directed to the generation X woman.
Martina Carello:And so women that were specifically born between nineteen eighty,
Martina Carello:nineteen sixty five, right?
Martina Carello:And it's pretty much the forgotten generation, right?
Martina Carello:The generation of latchkey kids.
Martina Carello:The generation of, of, of playing in parks and, you know, like the whole
Martina Carello:Stranger Things thing on your bikes and, and the last generation, really
Martina Carello:to have really experience life in a way that is not like the life we see
Martina Carello:today, or we see the youth living today.
Martina Carello:And that's, that's a group of women.
Martina Carello:I find have a lot to say, have experienced a lot, are in a place
Martina Carello:where they have lived and survived having to face perfectionism.
Martina Carello:Being taught by their moms, go to school, have a career, but take
Martina Carello:care of your husband and your kids.
Martina Carello:Have kids and have a husband.
Martina Carello:All of those types of things.
Martina Carello:And they have a lot to say, and they're not saying enough.
Martina Carello:So I I'm in that generation as I'm actually 50 tomorrow.
Martina Carello:which, which is really exciting.
Martina Carello:Yeah.
Rabiah (Host):yeah.
Rabiah (Host):Happy birthday in advance.
Martina Carello:you.
Martina Carello:Thank you.
Martina Carello:And so for me, You know, there are a lot of things with a changing female
Martina Carello:body, you know, and a lot of us, a lot of us are, are reaching menopause.
Martina Carello:Our bodies have shifted.
Martina Carello:Some of us have had kids, some of us haven't.
Martina Carello:Some of us have had to deal with health issues or other types of things
Martina Carello:that have changed our bodies and really being able to create a product
Martina Carello:based on the wants of this group.
Martina Carello:But it's not just the product that's coming forward.
Martina Carello:It's also the building of this community and really bringing forth the voices
Martina Carello:of, of this generation and how they can help the future generations.
Martina Carello:It's the, a lot of these women have come to point where they have a message
Martina Carello:and they have a story to tell, and I think they have a really strong,
Martina Carello:impactful stories that can really help a younger generation on their journey.
Martina Carello:People don't talk enough about things, and especially that group of people.
Martina Carello:So yeah, that's, that's what our brand moving forward or coming out soon we'll
Martina Carello:be reflecting and we'll be targeting.
Rabiah (Host):Great.
Rabiah (Host):Yeah.
Rabiah (Host):And I'm in that generation too.
Rabiah (Host):Cause I'm 42 and And even looking at clothing, I mean, there's not
Rabiah (Host):much room between dressing, like an older woman or dressing like a kid.
Rabiah (Host):There's like nothing in between, you know, in a way, unless you're
Rabiah (Host):wearing business wear maybe, but just, I don't know so that, oh, that'll
Rabiah (Host):be interesting to, to see that.
Rabiah (Host):What got you, the knowledge that you have in order to be able to consult
Rabiah (Host):and help people build their businesses?
Rabiah (Host):How did your career start out to bring you to this point?
Martina Carello:How did it start out, it was interesting.
Martina Carello:Both of my parents have parents that were in the needle trade.
Martina Carello:So my dad's dad was a tailor.
Martina Carello:My mom's mom was a designer.
Martina Carello:And my dad was supposed to follow in his dad's footsteps
Martina Carello:in in apprenticeship, right.
Martina Carello:And didn't want to, and so I think he really pushed me into that area,
Martina Carello:cuz I, I was, I just loved clothes.
Martina Carello:I loved, you know, dressing my dolls, that kind of stuff.
Martina Carello:And the, the start of it was when I was eight my dad bought
Martina Carello:me an industrial sewing.
Martina Carello:And my grandmother and my mom's mom thought he was crazy.
Martina Carello:She says, you're crazy.
Martina Carello:She's gonna sew her hands.
Martina Carello:Cause these things are fast.
Martina Carello:Right?
Martina Carello:And he said, no, no, she likes this and whatever.
Martina Carello:And that was where, where it kind of started.
Martina Carello:And it was interesting cuz it wasn't something I really wanted to do.
Martina Carello:I, I really wanted to more into a direction where I was helping.
Martina Carello:More into like maybe a healthcare direction or, you know, in that capacity
Martina Carello:and left high school and got at the time one of the colleges, they had a pilot
Martina Carello:program for a liberal arts program.
Martina Carello:And so I had been quite strong in like, you know, my English class
Martina Carello:and history class in those areas.
Martina Carello:And I'm like, okay, I'll apply.
Martina Carello:And they had 20, they were accepting 20 students.
Martina Carello:And I got into this program and the reading list that summer was 25 classic
Martina Carello:books that they, I had to get and read.
Martina Carello:I'm like, oh wow.
Martina Carello:So I went into this program.
Martina Carello:And at that time, my grandmother was had cancer and she ended up
Martina Carello:passing away during that year.
Martina Carello:So it was a very difficult time for me.
Martina Carello:And I'm like, you know what, maybe I'll just leave this and go into design, right.
Martina Carello:She did it.
Martina Carello:She taught me a lot.
Martina Carello:You know, it, it it's something that I can do.
Martina Carello:I feel I can learn easily.
Martina Carello:And that's how it started.
Martina Carello:So I went to to fashion college.
Martina Carello:I did a degree in fashion design marketing.
Martina Carello:Started working actually in my second year of school.
Martina Carello:So I had an industry job right like from the onset, from teachers who
Martina Carello:had seen that I technically strong.
Martina Carello:And that was it.
Martina Carello:And it's been 30 years and there there's been ups and downs.
Martina Carello:There have been, I, the amount of times I wanted to leave I
Martina Carello:mean, I can't even count them.
Martina Carello:But this last stretch I realized someone had told me, if your
Martina Carello:innate thing is to help people you don't need to be in healthcare
Martina Carello:or you don't need to be in the obvious types of profession to help people.
Martina Carello:You can help people no matter what you do.
Martina Carello:Colour Alchemist was supposed to become an art club.
Martina Carello:And then more and more people kept coming to me to help them with their businesses.
Martina Carello:I'm like, okay, I'm just gonna like stay . And that's where I got to today.
Martina Carello:So it's been five years running this company and helping businesses with
Martina Carello:their start and helping them not make the mistakes, the common mistakes that
Rabiah (Host):Mm-hmm
Martina Carello:most people do.
Martina Carello:And that's it.
Rabiah (Host):Well, and it is serving others.
Rabiah (Host):I mean, you're right.
Rabiah (Host):Because it, there are obvious things where healthcare, like
Rabiah (Host):for the most part, those people are
Martina Carello:The gods.
Rabiah (Host):people,
Martina Carello:Yeah,
Martina Carello:especially now.
Martina Carello:Yeah.
Rabiah (Host):if you look at, yeah, well, totally.
Rabiah (Host):And look at educators, you know, and they're doing the work of educating
Rabiah (Host):others and those things, but then there are, are like I'm in technology
Rabiah (Host):and you can have technology for good and to serve other people.
Rabiah (Host):And you can have like, consulting, like you're doing, but for good, because
Rabiah (Host):honestly, if someone's business could completely break before they even start,
Rabiah (Host):if they don't have the right advice and they don't have the right guidance,
Rabiah (Host):right?
Rabiah (Host):So you could.
Rabiah (Host):In a way, save someone who might have been successful if they knew what to do.
Rabiah (Host):But if they took a wrong path and spent all their money or something,
Rabiah (Host):they might end up never doing it.
Rabiah (Host):So it is a service in a, in a different way, for sure.
Martina Carello:Yeah, so, educating people in the right way of doing things
Martina Carello:and, you know, there's, this, this industry's had a, a lot of backlash
Martina Carello:and there's a lot of ups and downs, but there are good people in this business.
Martina Carello:Some very good people who have very good intentions and just making
Martina Carello:people realize that that still exists.
Martina Carello:That's the important part.
Rabiah (Host):Yeah.
Rabiah (Host):And so what made you decide to start your own company?
Rabiah (Host):Because I'm sure you could just, and you did, and then you could just
Rabiah (Host):work for other companies, right.
Rabiah (Host):And work for other people.
Rabiah (Host):And.
Rabiah (Host):Maybe advise on the side, but not do your own thing.
Martina Carello:There's a few things.
Martina Carello:There isn't really a huge fashion industry in Calgary.
Martina Carello:I'm originally from Montreal.
Martina Carello:So Montreal and Toronto Vancouver, those are like the hubs.
Martina Carello:Right.
Martina Carello:And that's where I spent most of my career was in Montreal
Martina Carello:working for major companies.
Martina Carello:So coming out to Calgary, there was not very much going on.
Martina Carello:It is more of a local market.
Martina Carello:That seems to be predominant and growing.
Martina Carello:And I was teaching at a local college as a contract teacher for about seven years.
Martina Carello:And people started reaching out to me asking me for help and advice
Martina Carello:on starting their businesses.
Martina Carello:And it just happened.
Martina Carello:It, it, I didn't set out to start this business.
Martina Carello:It just happened and I just started doing it.
Martina Carello:And here I am so that it's, it's really been that kind of a journey
Martina Carello:for me in this business period.
Martina Carello:Like from start to finish, just following, following the path that's in front of me.
Rabiah (Host):And did you at some point, cause you, you know, you made the
Rabiah (Host):decision to switch gears and to go into, into this, but then is there something
Rabiah (Host):that is more fulfilling now that you're doing your own business and working with
Rabiah (Host):other people versus when you were working for a company or doing previous work?
Martina Carello:Yes, absolutely.
Martina Carello:So, one of those things is that I get to choose who I work with.
Martina Carello:I get to help build the people who really wanna align with the value
Martina Carello:system and the direction that we really should be taking in this business.
Martina Carello:I get to help people build their dreams.
Martina Carello:I mean, I've had clients that have cried, cuz they were just so happy
Martina Carello:to have a result that they've wanted.
Martina Carello:And there's nothing more exciting than that for me, right?
Martina Carello:To see people see, see, people have something that they're thinking of
Martina Carello:and, and have it in their hands and know that they're giving something
Martina Carello:of purpose to other people.
Martina Carello:Right.
Martina Carello:It's like a passing on of purpose.
Martina Carello:So that I think is something that is amazing for me at this point.
Martina Carello:Whereas if I were working for a company, unless they were in alignment
Martina Carello:with that philosophy, I would just be dealing with clothes and
Martina Carello:issue you know, which I do anyway.
Martina Carello:But at the same time, I get to inspire people.
Martina Carello:I get to see them grow and their successes make me happy.
Martina Carello:Right.
Martina Carello:So it's It's a great way to come to the, I mean, I still have a long
Martina Carello:way to go, but still let the tail end of, of, of where I'm heading.
Rabiah (Host):That's awesome.
Rabiah (Host):And as far as your business, you guys it's on your website, but you're certified as
Rabiah (Host):a women business enterprise in Canada.
Rabiah (Host):And so what does that mean, basically?
Martina Carello:So it's an organization where there's, there's many diversity
Martina Carello:programs and there's many companies that are looking to work with diverse
Martina Carello:groups and help grow women businesses.
Martina Carello:And so what being certified, just certifies the fact that you are actual
Martina Carello:woman in business, that your business is owned by at least 51% of, of a
Martina Carello:woman of women women based business, ours, mine is a hundred percent.
Martina Carello:It's just me as owner.
Martina Carello:And what it does, it really does connect you with resources on how
Martina Carello:to find these diversity programs.
Martina Carello:It also gives you an opportunity to meet other women in business, right?
Martina Carello:So power of networking is something that's really important with building
Martina Carello:any business or anything, right, that you wanna bring to the forefront.
Martina Carello:Finding people that you can work with, finding people that align
Martina Carello:with what, you know, what your goals are, what their goals are
Martina Carello:and how you can help one another.
Martina Carello:And yeah, and it's been, it's been a great experience.
Martina Carello:I've been a part of them for a year and still have a lot to learn with
Martina Carello:what their offerings are and how I can, you know, collaborate more with them.
Rabiah (Host):And being a woman in business and then meeting
Rabiah (Host):other female entrepreneurs.
Rabiah (Host):I mean, one thing that you're away from at that point is, and, and I work in
Rabiah (Host):it and so it's very male dominated, but, and I know that your industry,
Rabiah (Host):the fashion industry has been too, but you get away from some of the
Rabiah (Host):sexism or just other things that are kind of negative basically too.
Rabiah (Host):And have you found that to be the case for you and a shift there as well?
Martina Carello:There's been challenges in that respect.
Martina Carello:And the challenge I would say is that one area that's still
Martina Carello:an issue is is equal pay.
Martina Carello:People are underpaid in this industry by a long shot in comparison to others.
Martina Carello:And there's so many factors that, that surround this.
Martina Carello:And one thing I've learned by running my own business and, you know, being
Martina Carello:paying my staff fairly is that it's hard.
Martina Carello:It's hard when I see my clients having to struggle with their price points.
Martina Carello:Price points are really a big, a big deal where the shift has occurred in
Martina Carello:a positive sense is that again, I'm in control over my destiny, right?
Martina Carello:I'm in control over who I work with, who I serve.
Martina Carello:And one thing that.
Martina Carello:I have done, and I think I'm quite known for, is not blowing
Martina Carello:smoke in people's faces.
Martina Carello:I'd rather discourage someone from taking this step than encourage them into
Martina Carello:something they're not ready for, right?
Martina Carello:And there's a lot of people in that pathway that will take advantage of that.
Martina Carello:Oh, yes.
Martina Carello:We'll take you here.
Martina Carello:We'll do this.
Martina Carello:We'll do that.
Martina Carello:And so the shift, the shift in that respect has given me the control
Martina Carello:to really help people on a, on a deeper level in that respect.
Martina Carello:And also not being subject to...
Martina Carello:sexism.
Martina Carello:It's not so much sexism in a direct sense.
Martina Carello:It's the issue in this industry.
Martina Carello:It's just that it's a female prominent, like the workers are
Martina Carello:female prominent, so it's very see they're not equally paid as the men.
Martina Carello:It's it's it's still a little behind, behind it's it's a lot behind the, the
Martina Carello:fence compared to other industries.
Martina Carello:Right?
Martina Carello:So this, yeah, it's, it's, we've seen it in nursing.
Martina Carello:We've seen it in teaching, right?
Martina Carello:That whole yeah, so
Rabiah (Host):Yeah.
Rabiah (Host):Yeah, no, it, it is.
Rabiah (Host):And then, I mean, you also have, in the case of any manufacturing, you have
Rabiah (Host):people who are blue collar, like workers in a factory and stuff, and there's
Rabiah (Host):people make the joke and they joke about it all the time which I, I don't know.
Rabiah (Host):I mean, I think it's, yeah, it's funny in a way, I guess, but really it's a human
Rabiah (Host):rights issue also like they'll joke.
Rabiah (Host):Oh, I got this shirt.
Rabiah (Host):Oh, thanks to the little kids who made it for me.
Rabiah (Host):And I you know, like Primark, for example, over here and they joke about it.
Rabiah (Host):But I think that it's also, you know, a big thing.
Rabiah (Host):I mean, where are people making clothes and to hit a price point, right?
Rabiah (Host):I mean, that's usually what they're trying to do.
Rabiah (Host):Like these big box places, like, well, we wanna reach our price points
Rabiah (Host):when need cheap labor, but how do you work with labor in that sense?
Rabiah (Host):And, and what's your stance on, on that?
Martina Carello:So, I work mainly with smaller companies, smaller factories.
Martina Carello:I've chosen to stop working with overseas and not because all of it is that way.
Martina Carello:There are some fantastic factories that are ethical.
Martina Carello:It's just that it's a really big bite to chew.
Martina Carello:And a lot of my clients are not ready for the high units and, and that risk, right?
Martina Carello:But from my experience, cuz I worked in those, in that industry for
Martina Carello:years is that there's a couple of perspectives people need to take.
Martina Carello:When we're living in our comfortable little Western world, we can be
Martina Carello:a little high and mighty on, oh, well, I don't want kids, you know,
Martina Carello:making my clothes and this and that.
Martina Carello:And we have every right to demand that.
Martina Carello:But then in some countries, unfortunately, that is probably the best pathway for
Martina Carello:them cuz they could be doing so many other things that are worse, right?
Martina Carello:And, and, and it's about changing that.
Martina Carello:It's about if a working age is lower than what we are, we deem as acceptable,
Martina Carello:are these children given like proper food, proper nourishment?
Martina Carello:Are they doing jobs that are perhaps like, you know, not going to be detrimental
Martina Carello:to their health and to their wellbeing?
Martina Carello:Are they being treated fairly?
Martina Carello:And that's very hard for us to know.
Martina Carello:You know, like a lot of these companies can, they can fake papers.
Martina Carello:Like we see it all the time, these big box people getting
Martina Carello:stuck caught with like these.
Rabiah (Host):Yeah.
Martina Carello:you know, oh, they found out this factory had
Martina Carello:this going on and that going on and were, were they cognizant of it?
Martina Carello:Maybe, right?
Martina Carello:Maybe not.
Martina Carello:Maybe they took for granted that whatever information they were provided or what
Martina Carello:they were shown was something legit.
Martina Carello:It happens in Canada and it happens in the United States too.
Martina Carello:They call labor theft where you know, I mean, and I was subject
Martina Carello:to that too throughout my career where, you know, you're paid
Martina Carello:salary, you're paid really low.
Martina Carello:You're paid for 40 hour a week, but you're working 80.
Martina Carello:So you're working double the time.
Martina Carello:You're not getting paid anything for that extra time, right?
Martina Carello:And.
Martina Carello:Yeah, it, it, it's, it's just a fine line to, to, and it's a difficult conversation.
Martina Carello:And I think that I think more people need to understand cultures.
Martina Carello:They need to understand political situations and countries.
Martina Carello:They need to understand those things and how they need to help in other
Martina Carello:ways, not just by stopping, by buying goods from them, but also.
Martina Carello:You know, help fund and, and help grow these org these people go
Martina Carello:there help women entrepreneurs build businesses in these countries.
Martina Carello:You know, fair trade like those types of things.
Martina Carello:Those are more impactful ways that we can help and yeah, the jokes are
Martina Carello:pretty fierce and it's, it's, you know, it's, it's sad that, you know, it's
Martina Carello:outta sight outta mind for many people
Rabiah (Host):it's not necessarily who, but how they're treated right too.
Rabiah (Host):And that's a good point that you make.
Martina Carello:Like you don't want three year olds, on time machines,
Martina Carello:but you know, 14 or 15 year old people that, you know, can trained and learn a
Martina Carello:skill, like, in a culture where they're they in a country where they'll never
Martina Carello:have an education, they might as well, at least be able to feed their families.
Martina Carello:Right.
Martina Carello:So are they being paid fairly?
Martina Carello:Are they being trained?
Martina Carello:Are they working fair hours?
Martina Carello:Those are things I think that we need to address more so then a 14 year
Martina Carello:old working in a factory cuz what is the alternative for many of them?
Martina Carello:There isn't.
Martina Carello:And I don't think we're going to see a difference for a long time, right?
Martina Carello:Things have gotten better in certain situations, but this is a long
Martina Carello:term thing shift that we need to be conscious of and participating
Martina Carello:in when we make our decisions.
Rabiah (Host):Mm-hmm yeah, I agree.
Rabiah (Host):And it's, it is interesting too cause you point out the U.S.
Rabiah (Host):And Canada, and I know in the U.S., for example, at least before, and I, I don't,
Rabiah (Host):and I do think even the generational thing you talked about before the generation
Rabiah (Host):X was used to working crazy hours like, and it kind of got ingrained in us.
Rabiah (Host):I mean, that's one reason I have the podcast.
Rabiah (Host):And you would get a salary job, so you'd be proud cause you got
Rabiah (Host):a salary position, but then you'd end up working 60 or 80 hours.
Rabiah (Host):And then the company could just say, well, you're on salary.
Rabiah (Host):So that's what you agreed to.
Rabiah (Host):But it really wasn't.
Rabiah (Host):You really agreed to a work week.
Rabiah (Host):And I worked for a company where also I was in warehousing a lot and so
Rabiah (Host):very similar to manufacturing, you saw different abuses of people and
Rabiah (Host):really couldn't do much about it other than try to report it but if you did,
Rabiah (Host):you'd probably be in trouble with HR.
Rabiah (Host):Cause they didn't really want you to report things, you know?
Rabiah (Host):And so.
Rabiah (Host):And that was the whole power dynamic of how certain people, the women, mostly
Rabiah (Host):on the line were treated versus the men.
Rabiah (Host):And so I think it is interesting now that those things can get hidden,
Rabiah (Host):but they can also get exposed.
Rabiah (Host):And I guess it's just a balance of when it happens, but it it's just, it really,
Rabiah (Host):when you were talking through all that, it really, a few things resonated with me
Rabiah (Host):just thinking about past experiences or.
Rabiah (Host):also how, how, yeah.
Rabiah (Host):We look at other cultures because it is important and you're right.
Rabiah (Host):If a 14 year old or 15 year old is gonna work in a factory, that's better
Rabiah (Host):than a lot of things that could happen to them at that point, you know?
Rabiah (Host):For sure.
Rabiah (Host):So one thing that we chat a little bit about before, and that you shared
Rabiah (Host):is that you have synesthesia and that that's made the way you look
Rabiah (Host):at the world and, and function the world a little bit different for you.
Rabiah (Host):So can you talk a little bit about that and what that means in your context?
Martina Carello:So it was interesting because I, you know, we all have a way of,
Martina Carello:of thinking and processing information.
Martina Carello:Like my brain is always in three dimension and I thought
Martina Carello:everybody's brain was that way.
Martina Carello:So whenever I think I'm literally floating in space, and I see things floating around
Martina Carello:me and rotating and that type of thing.
Martina Carello:I never see words, you know, I, I, I smell things.
Martina Carello:I hear things as my brain is kind of functioning and it, it, it started
Martina Carello:like with conversations with people and just asking people certain things.
Martina Carello:Because growing up the way I processed information and the way I learned,
Martina Carello:I, I, you know, I, I realized I would, I learned differently.
Martina Carello:And I think a lot of, a lot of the, being more aware of how my brain works was
Martina Carello:having to raise my son who was diagnosed with Asperger's syndrome at four.
Martina Carello:And really learn, having to understand and learn how his brain works
Martina Carello:and how he processes information and how he relates to the world.
Martina Carello:And it, it, it really forced me to kind of draw myself.
Martina Carello:You know, I, I don't have the form of synesthesia where I see five as
Martina Carello:a blue and four is a green, right.
Martina Carello:That's the very traditional one.
Martina Carello:But I see things like days of the week and months.
Martina Carello:Like a Monopoly board in space.
Martina Carello:right.
Martina Carello:And like, as I, and I'm literally walking on this Monopoly board oh yeah.
Martina Carello:Monday was like, yeah.
Martina Carello:Three spaces back, you know?
Martina Carello:And like, that's, that's how I see my world.
Martina Carello:And so it's, it, it has helped me in my work and in my, in,
Martina Carello:in, in a real impactful way.
Martina Carello:And sometimes when I have new clients that.
Martina Carello:and they're explaining things to me.
Martina Carello:I'll have to excuse myself and say, look, I, I will close, like if I'm
Martina Carello:not looking at you in the face and I have to close my eyes or look away,
Martina Carello:I, I don't want you to think of being rude, but I would close my eyes and
Martina Carello:then I can see right then and there, how these items are pieced together.
Martina Carello:And they literally float in the air and they come together like a three
Martina Carello:dimensional, uh, Like watching it on a, on a, on a screen, like a three
Martina Carello:dimensional screen and that's, that's always been the way I've seen everything.
Martina Carello:So it's
Rabiah (Host):Yeah.
Martina Carello:been an interesting discovery.
Rabiah (Host):Yeah, for sure.
Rabiah (Host):That's really cool.
Rabiah (Host):And interesting.
Rabiah (Host):And, interesting you lived with that.
Rabiah (Host):Not knowing it wasn't what everyone else was seeing.
Rabiah (Host):That had to be pretty enlightening to you to just say, oh,
Rabiah (Host):so I do think differently.
Martina Carello:Yeah, it, it was pretty enlightening and, and then it make,
Martina Carello:brings forth the questions, right?
Martina Carello:Like I know I don't have autism.
Martina Carello:I'm pretty sure I don't.
Martina Carello:But it, it also leads to the question of, of, of these types of things.
Martina Carello:Right.
Martina Carello:You start to under, you know, see how there were certain things growing.
Martina Carello:Like it takes you back to your life and how, you know, there were certain
Martina Carello:ways you processed information and felt different from your friends because you
Martina Carello:talk about something and people be like, well, I don't, what are you talking about?
Martina Carello:That doesn't make any sense, right?
Martina Carello:And that's how I, I, it, it, it, it just kind of clarifies
Martina Carello:things from your, from your life.
Martina Carello:So, yeah.
Rabiah (Host):Oh, yeah, that's neat.
Rabiah (Host):Well, it's kind of now you can, now that, you know, you can use it
Rabiah (Host):in a different way, which is cool.
Martina Carello:Yeah.
Martina Carello:You can tap into it more.
Martina Carello:You can understand, you know, and I do, right.
Martina Carello:Like, visualization was always easy for me, you know, like
Martina Carello:I could see things that in.
Martina Carello:Right.
Martina Carello:I look at something and I can see it in a different color.
Martina Carello:I could see it, you know, and people would say, oh, you have a very visual,
Martina Carello:you know, you're in a visual field.
Martina Carello:You must be a visual person.
Martina Carello:I'm not a visual person.
Martina Carello:I'm actually an auditive person.
Martina Carello:And one of the, the, the things I realized about myself is that I'm a
Martina Carello:really big storyteller and I like details.
Martina Carello:And I go into details about things and I.
Martina Carello:That's because that's how I like to be spoken to.
Martina Carello:And the reason why I like those details is that's how I understand
Martina Carello:the information that's coming to me.
Rabiah (Host):No, that makes a lot of sense.
Rabiah (Host):Well, that's really cool.
Rabiah (Host):So thanks for sharing about that.
Rabiah (Host):Just because I think, I don't know, I just think it's good for people to
Rabiah (Host):know more about, I mean, that's the whole neurodiversity thing, right?
Rabiah (Host):Where people's brains do process differently and a lot of times we
Rabiah (Host):might be seen, or we might talk to ourselves in a way like, oh, well I'm
Rabiah (Host):just weird or they're just strange or whatever, but it's really just not that
Rabiah (Host):it's a matter of, you know, you just learning about how you process and,
Rabiah (Host):and then being able to tell people, well, this is actually better for me,
Rabiah (Host):if you do it this way, you know, rather than just kind of suffering through.
Rabiah (Host):awesome.
Rabiah (Host):So do you have any advice or mantra that you'd just like to share
Rabiah (Host):generally or that you turn to?
Martina Carello:You know what it it's like, I think I've come to the point
Martina Carello:where you have to just live and enjoy your life and not take things so seriously.
Martina Carello:The whole work life balance thing for me has always been a struggle.
Martina Carello:There's a lot of people like me who know they're there.
Martina Carello:Right.
Martina Carello:But I mean, also for the younger, younger generations, I have a
Martina Carello:son who's in the university right now and a star, star student.
Martina Carello:And you know, he's studying science and, and one of the things that a
Martina Carello:lot of young people panic about is getting through school quickly and,
Martina Carello:you know, having to make decisions about their future and their life.
Martina Carello:And I think you have to have a plan, there's, you always have to have a
Martina Carello:plan cuz then you end up nowhere.
Martina Carello:Right.
Martina Carello:But if you're off, you know, you fall off the route to get getting to where
Martina Carello:you have to go and something feels better, just go that way, right?
Martina Carello:Like that, that is to listen to your instincts and to not
Martina Carello:be so swayed with what other people's expectations of you are.
Martina Carello:More of enjoying the journey as much as the result or the potential outcome,
Martina Carello:right.
Martina Carello:Cause you don't know where you're gonna end up, so you gotta enjoy the journey.
Martina Carello:And if you're not enjoying the journey, you're not gonna like
Martina Carello:where you are at the end.
Martina Carello:That's the way I see it.
Martina Carello:Right.
Martina Carello:So.
Martina Carello:Just enjoy the journey,
Rabiah (Host):Yeah,
Martina Carello:as much as the destination.
Rabiah (Host):yeah.
Rabiah (Host):I don't always comment on the advice someone says, but I will in this case,
Rabiah (Host):because one thing that I learned recently along those lines is like, if there's
Rabiah (Host):something you want to do and you don't do it today, you'll still wanna do it in a.
Martina Carello:Yeah,
Rabiah (Host):and if it's something that takes a while, then you'll be that
Rabiah (Host):amount of time plus a year away from it.
Martina Carello:exactly.
Rabiah (Host):I heard it put that way, it really yeah.
Rabiah (Host):Changed things.
Rabiah (Host):So
Martina Carello:Like a year, it's gonna pass.
Martina Carello:Look how COVID two years of just like, you know, like, and, and,
Martina Carello:and we're, you know, it's like,
Martina Carello:we've lost.
Martina Carello:Most people have lost two years just like panicking.
Martina Carello:Right.
Martina Carello:But rightfully so
Rabiah (Host):Mm-hmm,
Martina Carello:extent, but you know, it, it happens and it comes
Martina Carello:and it goes, and then you're 50
Rabiah (Host):Yeah.
Martina Carello:you know,
Martina Carello:like
Rabiah (Host):yeah.
Rabiah (Host):yeah.
Rabiah (Host):And just like that, you're 50, right?
Rabiah (Host):Yes.
Martina Carello:Yeah.
Rabiah (Host):the next set of questions I have is called the fun
Rabiah (Host):five, and they're just a set of five questions that I find fun.
Rabiah (Host):And hopefully you will too.
Rabiah (Host):This might be interesting, cuz I don't know.
Rabiah (Host):You might not even wear t-shirts but what's the oldest
Rabiah (Host):t-shirt you have and still wear
Martina Carello:Well, I prepared for these questions.
Martina Carello:actually one of my oldest, t-shirts, I just got rid of, and it was a hot pink
Martina Carello:rib knit tank top that my grandmother bought me in the eighties and I kept it
Martina Carello:just cause I, I would I'd sleep in it.
Martina Carello:It just, it just reminded me of her.
Martina Carello:And while not it just had holes in it and didn't fit anymore,
Martina Carello:and I'm like, you know what?
Martina Carello:I gotta get rid of this crutch.
Martina Carello:This is just, you know, and I got rid of it, but that was the oldest t-shirt or
Martina Carello:top or piece of clothing that I owned.
Rabiah (Host):Wow.
Martina Carello:Yeah.
Rabiah (Host):That's nice though, that your grandma gave it to you.
Rabiah (Host):I mean, I, I don't know.
Rabiah (Host):I, I loved my grandma, so I get like treasuring something from them.
Rabiah (Host):Alright.
Rabiah (Host):So it seemed a lot like Groundhog's Day.
Rabiah (Host):You guys had lockdown longer than we did in England.
Rabiah (Host):Certainly because England just really didn't seem to even
Rabiah (Host):know anything was going on.
Rabiah (Host):But anyway, so you had a little bit longer day than we did, but if every
Rabiah (Host):day was really Groundhog's Day and you had the same song playing in your alarm
Rabiah (Host):clock every day, what, what would it be?
Martina Carello:You know, it, it, bounces back and forth.
Martina Carello:I would say I I Got the Power from the Nineties.
Martina Carello:Um, that song, yeah, just gets me going every single.
Martina Carello:Yeah, I would
Martina Carello:say that.
Rabiah (Host):I can hear it in my head now.
Martina Carello:Yeah.
Rabiah (Host):oh, cool.
Rabiah (Host):All right.
Rabiah (Host):Good.
Rabiah (Host):I don't have that one yet either cuz some of 'em are starting to
Rabiah (Host):repeat themselves on my Spotify playlist so this is that's helpful.
Rabiah (Host):So, coffee or tea or neither?
Martina Carello:Ask anyone who like I only post about coffee on my Facebook.
Martina Carello:I need coffee, not just once a day, like sometimes even 10 times a day.
Martina Carello:It's a thing.
Martina Carello:It's a thing.
Martina Carello:It's just part of who I am.
Martina Carello:Coffee and dogs.
Martina Carello:those are, those are things.
Rabiah (Host):That's awesome.
Rabiah (Host):So, and really caffeinated to dogs, perhaps, which
Martina Carello:Oh, they are?
Martina Carello:Yeah.
Rabiah (Host):is.
Rabiah (Host):So, all right.
Rabiah (Host):So can you think of a time that you laughed so hard you cried
Rabiah (Host):or just something that cracks you up when you think of it?
Martina Carello:Yeah.
Martina Carello:So I have a couple of college, college girlfriends, and we were
Martina Carello:on a threeway call last week.
Martina Carello:And It's, you know, I just realized how much I missed them.
Martina Carello:And so we were, we were talking about being.
Martina Carello:And being kids in the playground, in the eighties with all little, with
Martina Carello:like burning our back sides down that slide, like how, like we didn't kill
Martina Carello:ourselves, you know, and like comparing, comparing ourselves to like today's
Martina Carello:generation where everything's in a bubble.
Martina Carello:Right.
Martina Carello:And like, we were.
Martina Carello:One of 'em.
Martina Carello:She's pretty funny.
Martina Carello:She, well, she's very funny.
Martina Carello:She was telling us about the story about this one kid that always wanted to hang
Martina Carello:out with all of the cool kids, right.
Martina Carello:They used to build these ramps on, you know, we used on the street and like
Martina Carello:with their motocross bikes, like jump.
Martina Carello:So they built one that was like five feet tall and he was the
Martina Carello:only one he goes, I'll do it.
Martina Carello:So she's like, she goes the terror of just seeing him fly off
Martina Carello:and land, like on the grounds.
Martina Carello:And then that was it.
Martina Carello:And she's like, I don't know, months later she's, you know, walking and she's like,
Martina Carello:I wonder what's been going on with him.
Martina Carello:And she looks in the back, his backyard and he's sitting there in
Martina Carello:a cat body cast and in a wheelchair and she's like, oh, what happened?
Martina Carello:Right.
Martina Carello:And, and he's like, well, remember that time with the ramp.
Martina Carello:And, and not that, that was funny that wasn't what we were laughing about.
Martina Carello:We were just laughing about how nobody knew that he was so severely hurt.
Martina Carello:No, his mother didn't come screaming at, you know, or arresting all like
Martina Carello:that was just the life we lived.
Martina Carello:And it was just part of being a kid, you know?
Martina Carello:And she just, the way she told the story, just, you know, we were laughing.
Martina Carello:We're like, yeah, it was not so much cuz it was funny.
Martina Carello:It was just because it was like that nostalgic feeling of like, whoa, like
Martina Carello:that was, those were weird times that we'll never see you know, and learning
Martina Carello:lessons and lessons in life that have made a huge impact on who we are as
Martina Carello:people, how we choose to raise our kids.
Rabiah (Host):Yeah.
Rabiah (Host):Yeah.
Rabiah (Host):It is funny just because I remember distinctly one time just shredding my
Rabiah (Host):leg, basically doing this stupid thing.
Rabiah (Host):I was following the older, the boys and I was on my bike and I,
Rabiah (Host):I, I was going down this big hill, which I wasn't allowed to go down.
Rabiah (Host):And then I, I was trying to skid out, like, you know, my basically like
Rabiah (Host):flip the backside out of the bike and I ended up just going down onto
Rabiah (Host):my knee and just sliding down the hill on my knee, you know, on my leg.
Rabiah (Host):And then the guys...
Rabiah (Host):it was awful and the guys had to pick me up.
Rabiah (Host):Cause I was just trying to make the longest skid I could of up with my tire.
Rabiah (Host):And I didn't, I ended up doing that.
Rabiah (Host):And so then the guys, like, I think the one had to basically carry me home and
Rabiah (Host):the, the other one had to bring my bike and my mom, I mean, of course she didn't
Rabiah (Host):get mad at them, but, you know, it's just like, well, this is what my kid did.
Rabiah (Host):And I think there was a lot of that, especially on our bikes.
Rabiah (Host):There was always something you were up to on your bike.
Rabiah (Host):Right.
Rabiah (Host):That was the thing.
Rabiah (Host):Cause, and we didn't have our phones.
Rabiah (Host):So like there's no TikTok dancing.
Rabiah (Host):There was no being on the phone, talking to people, we actually, you went outside
Rabiah (Host):and then eventually someone else would come outta their house and someone
Rabiah (Host):else would come outta their house.
Rabiah (Host):And that's how you did it.
Rabiah (Host):You didn't, you know, so I, I do think that kids are missing out on a lot now
Rabiah (Host):because, and you were in Canada and I was in California, but it's the same thing
Martina Carello:So something.
Martina Carello:Yeah.
Rabiah (Host):they're missing out on a lot, you know, with the phones basically.
Martina Carello:And not, not just like, not just with fun, but
Martina Carello:also like when you're spending all this time doing silly things on
Martina Carello:TikTok, what else are you learning?
Martina Carello:You know, like you like, it, it, it is an escape, but at the same time, like what
Martina Carello:are you learning from that experience?
Martina Carello:There's only so many hours in a day and, and it's kind of sad just cuz cuz
Martina Carello:a lot of parents are very tired and the solution is, you know, their kids are
Martina Carello:two or three years old here's an iPad.
Martina Carello:Like watch this.
Rabiah (Host):Yeah.
Martina Carello:then you, you hear of kids not having the, the, skills,
Martina Carello:like the tactile skills or the ability to calculate how far away
Martina Carello:from that floor they are or how that is gonna be a peaceful experience
Martina Carello:jumping off of that, because, you know, those are things we knew.
Martina Carello:We're like, okay, I'm not jumping off of that because I've fallen on rocks and
Martina Carello:that hurts, or I've done this enough.
Martina Carello:And I know I can do it, you know, and challenging.
Martina Carello:Physically in a different way.
Martina Carello:The kids today, the only ones who really have that experience are
Martina Carello:the ones that are in sports, right.
Martina Carello:And like in, and whose parents really encourage them in sports, but it's
Martina Carello:still a controlled environment.
Martina Carello:And, you know, I think we do control our children's
Martina Carello:environments a little too tightly.
Martina Carello:And I think play is important.
Martina Carello:I think hurting yourself is important.
Martina Carello:in learning, no learning skills, t hat it's okay.
Martina Carello:But
Martina Carello:yeah.
Rabiah (Host):Yeah.
Rabiah (Host):Yeah.
Rabiah (Host):It's interesting.
Rabiah (Host):So the last question is who, who inspires you right now?
Martina Carello:I would say my parents do.
Martina Carello:And I mean, my parents were people that are at the start of the boomers.
Martina Carello:They were born in like forty five, forty six.
Martina Carello:And they were really like carefree people grow, you know, but it made me
Martina Carello:realize, like now I'm at a point where I realize how adulting is pretty hard.
Martina Carello:It's not an easy path and, you know, having respect for them on, on the
Martina Carello:types challenges that they had when they did and challenges that they
Martina Carello:had raising my sister and myself and how they are as people today.
Martina Carello:I mean, like my dad's had health issues for years and they're both
Martina Carello:very youthful in their perspective.
Martina Carello:Very carefree people.
Martina Carello:You wouldn't, if you spoke to them, you'd be like, no way
Martina Carello:they're in their seventies.
Martina Carello:Like you would think they were at least 30 years younger than they are.
Martina Carello:And it, and the inspiration is just that, you know what age is a number and it
Martina Carello:really, especially now with turning half a century tomorrow, it makes me realize.
Rabiah (Host):Yeah.
Martina Carello:There's still so much to life to enjoy.
Martina Carello:And they have made me realize that.
Martina Carello:So, yeah, that's very important.
Martina Carello:They're very important people to me.
Rabiah (Host):Yeah, that's awesome.
Rabiah (Host):That's really nice about your parents.
Rabiah (Host):So, alright.
Rabiah (Host):And if people wanna find you and look you up, where should they go and what
Rabiah (Host):do you want them to, to do basically?
Martina Carello:Okay, well, people can, can find me at my website which is colour
Martina Carello:alchemist dot com (colouralchemist.com).
Martina Carello:The new brand that a ladies brand, the gen X brand that will be coming
Martina Carello:out soon is called Myka Soula M Y K A S O U L A dot com (mykasoula.com).
Martina Carello:And Myka Soula is basically a play on the words "my soul".
Martina Carello:So, that is a clothing line designed for the progressive generation X women.
Martina Carello:So, a lot of great things soon and wanting to grow communities.
Martina Carello:So any women in the 40 plus market that want to be part of this community and
Martina Carello:share and learn just to reach out to us.
Martina Carello:I can be also be reached at martina at colour alchemist dot com and on Facebook
Martina Carello:and on Instagram, we're at Colour Alchemist Canada as well as at Myka Soula.
Martina Carello:Oh, it was a lot of fun.
Martina Carello:Thank you so much.
Martina Carello:It was nice to meet You
Rabiah (Host):Thanks for listening.
Rabiah (Host):You can learn more about the guest and what was talked about in the show notes.
Rabiah (Host):Joe Maffia created the music you're listening to.
Rabiah (Host):You can find him on Spotify at Joe M A F F I A.
Rabiah (Host):Rob Metke does all the design for which I am so grateful.
Rabiah (Host):You can find him online by.
Rabiah (Host):Searching Rob M E T K E.
Rabiah (Host):Please leave a review if you like the show and get in touch if you
Rabiah (Host):have feedback or guest ideas.
Rabiah (Host):The pod is on all the social channels at, at more than work pod
Rabiah (Host):(@morethanworkpod) or at Rabiah comedy (@rabiahcomedy) on TikTok.
Rabiah (Host):And the website is more than work pod dot com (morethanworkpod.com).
Rabiah (Host):While being kind to others, don't forget to be kind to yourself.