Foreign.

The house with Eric G.

Your go to source for everything home improvement.

Whether you're a DIY enthusiast or just looking to make your space shine, Eric G.

Is here to guide you through the latest tips, tricks and trends coming up.

In this week's second hour of the show, Eric G.

Sits down with Jill Zarnick from the Tribalist and discuss how artificial intelligence can help you with making your home more healthy.

I think that conversation is an interesting one to.

It's another.

Another great example of something we did because we always just did it and that's the way it is, right?

If you want to paint a room, you go buy paint.

There's no process other than going to the store that you consider and that's the same idea as what I tell someone.

I use solid shampoo.

They're like, what?

It can be solid.

I'm like, so grab your toolbox, put on your thinking cap and let's get to work.

Right here on around the house with.

Eric G.

Welcome to the round the house show, the next generation of home improvement improvement.

I'm Eric G.

Thanks for joining me today.

If you want to find out more about us, head over to aroundthehouseonline.com and of course this hour is brought to you by our friends at Monument Grills.

If you're looking for that brand new barbecue on a budget, they got you covered.

Check them out@monumentgrills.com today I am so excited to be talking about one of my favorite subjects, healthy living.

Stuff we can do around our house, work and our life to make it so much better.

We've got my friend Jill Sarnick from the Tribalist.

Welcome to around the house.

Hey Eric.

Great to be on.

I am jealous of your voice.

You were like born to do this and like tell the viewers now that was not AI generated because I'd watch out.

You can't do what we do.

Can't beat it.

No, not at all.

I guess it's my starting out in high school and doing radio and then you just get the radio voice after a while when you do it long enough.

Okay.

No, I feel I'll try to.

I'll try to step it up here.

No excited chat with that.

I am here to chat about AI and in the midst of your home, just how we've built at the tribalist a way to make healthy living, which is this very ubiquitous terms.

Maybe we could zone in on different parts of what we consider healthy living because you know, that can be the infrastructure of your home and that can be also the Makeup on my skin.

So every thing you touch or is in your surrounding could be home.

Which is why I guess, long story short, the co founder and I chose AI to help solve this problem because the amount of information of, for lack of better words, stuff in our environment is so vast as to how we define the sustainability of it to the earth, the health impact to ourselves.

You really would need a team of experts to do that, which is a great use case for AI.

So for those who are listening are like, oh, what's AI?

How does this work?

Think of it as being able to distill a ton of information and then with what we're building in terms of the agent setup, having someone who can gather that information very quickly and be a concierge to give you tips around your home, around your space, given your goals, whether that is my air filtration, whether that is, I'm expecting mom and I don't want to have BPA exposure.

There's just so many different ways people defined health that having a larger database and system to retrieve that information and customize it to you just seemed like a very obvious approach.

AI.

Yeah.

Let's talk about AI real quick because it's the latest boogeyman that you, if you're watching anything on social media, everybody's freaking out about, oh, it's going to take over the world.

It's.

But here's the thing.

We have seen the studies, we've seen doctors that are finding cancers in people so much earlier using AI to be more accurate.

There are so many things in the world that AI can be used for that is really good and can be a better, more consistent eye than us humans that make a lot more of the natural errors that we do.

So AI I think is great in its case use studies of where we're trying to use the information and distill it down for people where they can have that expert that's in the AI program instead of calling up 30 different people and getting their take.

Yeah, exactly.

I think that's like a lot of the myth busting that needs to go along with it.

Like it's all over the network.

I heard like Gen Z's like trying to dismantle initiatives at their companies around AI.

But then you also, in the next study see like Gen Z is not being hired because we can do analysts work with AI.

So I think like all technological innovation, it just represents a shift and we're just at the like catalyst of where it seems like the race is happening faster than ever in the competition and Just the evolution of what's possible, which I'll get into in terms of like our product development timeline is still dependent on these larger models.

So us being able to render the future state of what your home looks like, whether that's interior, exterior, you're still, it's still not there.

But it's rapidly improving the larger models, which all models will be based on.

In that like you could in six months be able to say like render, provide a visual rendering that doesn't have weird in it, which right now happens when you do the image, which is.

Yeah, that's AI.

Anything you could tell we started when AI first came out and people were like, oh, look at the cat with 12 heads that I generated.

We've come a ways from that where now you can see because I've been playing around with different interior design softwares too.

Or it's okay, that's a boho living room, but I don't think I.

There's a bunch of like weird paintings and it's only crooked and like it's cool.

But that's not going in my living room.

So that's a cool shelf.

But why is there a coffee mug on it?

I wouldn't put a coffee mug there.

Just context.

Funny.

Like early day.

But we did actually like from like last summer when we uploaded our first image to just chatgpt.

I think it was just to see like how good is it now?

It did have stuff like that, right?

Like, why is there like a weird plant in the refrigerator, like sticking out?

But we were like, wow, like we're being this like baseline model, earlier stage.

We have that idea, like, okay, in another year or less, as these models improve, it will actually be there.

Yeah.

And it's funny because energy efficiency, efficiency really started making our homes pretty sick starting in like the 80s and 90s where we started closing our homes up and making it so we had lower indoor air quality.

And only until the last five to ten years did we really start figuring out that, wow, our homes are making us sick.

All these plastics that we brought into our world in the 50s, 60s, 70s, 80s, 90s, whatever.

We're not healthy.

It's out in our environment and all of a sudden we've created this cocktail in our lives of bad things that can really affect our health and our well being.

I think it's really smart that you're using AI to help navigate that because everybody's different for what they have in their home.

Yeah.

And you said it perfectly, right?

Like this evolution that now we're starting to be like black spatula bad.

And like we're starting to slowly identify that.

I hate to say it's like everything I've been living in is a lie.

Not quite, but in an extent.

If you go back into history and you think about the plastics movement, like back in the day when that happened, people were like, I don't want to throw out stuff.

And maybe you still have a grandmother, great grandmother in your life who still has that behavior.

I anecdotally watch it.

Like, I'll have like moments where I was leaving my house in New York, my apartment, all the trash is like in the front.

You know, it's New York.

And I saw like an older woman, like sorting out the recycling and I'm like.

And then I watched the younger kids in that building just throw all out of piles.

But it's.

But it is very like, it's minor, but it is like how our generations have changed and think about things.

And you could still see it like, unfortunately, the newer generations, I guess it's a hybrid now.

Gen Z is being sustainable.

My point is all that, yes, we brought in a lot of bad things because I'm not saying consumerism is bad.

It's led to a lot of great things and it's made people also on the good side, very wealthy.

So there's goods and bad.

But the point is us being educated now.

So that's one pillar of the purpose of, of our technology is to not just be like, buy this now, get rid of.

Dump this, buy this.

It's to give you like education around here is like plastic savings.

Here is financial savings.

Because when you don't, when you buy better things, you don't need to throw them out.

If you buy a fine ex pan that lasts your entire lifetime, you don't have to buy 20 IKEA ones that ends up in the dumpster.

So starting to think about not sustainability as.

Oh, it's a green little leaf on a product package.

It's.

Sustainability is defined as like the utility of the thing you owned.

Which in respect is then like the thing you own is not something you throw out.

Absolutely.

And by the way, those cast iron pans are made up the street for me here.

So I'm a fan of them.

A finix.

Yeah.

So I know those guys in Portland.

Yeah.

That you gotta enjoy those guys between that in the founder's other brand with his knife company.

I love that stuff.

And I've really switched over.

That's one change I've made over the last few years as I'm Cooking so much more in cast iron.

Iron.

And it works better.

It's more flavorful than any of the other pans out there.

When you get into that, it's just.

To find out more about us, head to aroundthehouse online dot com.

Don't change that dial around the house.

We'll be right back with more healthy home tips with Jill Czarnik from the Travelist.

We will be right back.

Never understand what it's like to play.

An instrument and be in a friend.

What's up?

This is Sticks it in ya and.

Satchel from Steel Panther.

And you are listening to around the house with Eric G.

Yeah, we love Eric G.

And you should too.

1987.

Welcome back to the around the house show.

The next generation of home improvement.

I'm Eric Gave.

This hour is brought to you by my friends at Monty McGrills.

If you're looking for that brand new grill for spring cooking, if you're ready for that barbecue season, head over to montymcgrills.com now.

Let's get back to our discussion here with Jill Sartnick from the Tribalist talking about new ways to keep your home healthy.

That's one change I've made over the last few years as I'm cooking so much more in cast iron.

And it works better.

It's more flavorful than any of the other pans out there.

When you get into that, it's just better all around.

And again, we're not dealing with all the P5 microplastics and all the other crazy stuff that can happen coming off of those cheap pans you bought at the home goods store or whatever.

Yeah.

As much as I do love the home goods store is like a treasure of wading through what's the actual good stuff in here.

But I think it's just like with that education it took me, like, my journey of getting to what I call now is like my litmus test of if do you see the world as sustainable is if you walk into Target now and you're not like, appalled, like you've made it.

Because I used to be like, I'm was a Target girly.

I'm like, I can't spend less than a hundred dollars.

I go to Target and now I walk in there and I'm just like, I don't want any of this stuff.

You can't unsee the amount of like polyester and landfill.

And I think.

And that's what I call you've graduated into seeing the world different and not just way it's not like you're buying.

Better to be elitist.

And sustainability is like a thing for the privileged.

It can be like you could work with all budgets, though.

So your cookware is a good example.

Like the cookware if you buy cast iron, that could be your kids cast.

Iron one day and their kids cast iron if you treat her.

Yeah, yeah.

So, yeah, like a lifestyle club.

I feel like once you're in that, you're like, oh, seasoning.

You get into it.

I'm still like, I like it.

I haven't gotten totally immersed into the lifestyle, but I'm there, I'm there.

I take mine and throw it out on the barbecue.

And it gets used, if you know what I mean.

It gets used.

It's a great way to go.

How did you get started, Joe, with your kind of healthy living lifestyle in that.

Because there's always a few things that kind of gets people to jump the shark and they go, I gotta look into this.

Yeah, it's an intersection of a few things.

My co founder and I met at an AI company before.

Yeah.

Six years ago.

That was AI for marketing generated content, which is cool.

Like, tells people to buy more stuff through an optimized way of manipulating messages.

So AI could be used for those use cases.

But.

But in terms of sustainability and the healthy home brand and all that, it was the intersection of two things.

One, several years ago, not even.

It was five years ago, I had a bad allergic reaction on my face.

And no matter, like, what I did, it wouldn't go away.

And I just got worse.

You put makeup on it.

Makeup, obviously, as we should know or now know, has the worst amount of chemicals and things in it outside of, like, fragrances.

So I did like a bunch of tests and then I got this list of, okay, you just have to avoid all these things.

And some of it was, like, practical, like cheap costume metals or okay, that's probably irritating.

And then others was like all those, like, names you can't list, you can't pronounce in the back of packages.

And it was like a few years I just walked around with that list saved in my phone.

Like, guess I'm the problem.

Guess I need to read through and ask everyone at Sephora if this.

There's propylene glycol in this.

And then they get confused because it is.

But they gave me the product that was like the good one.

So then they don't know what to do.

So I kind of walked around like, wow, I have a disability.

Must be.

And then I started living in Europe post Pandemics.

I was in tech, so it was easy to work remote.

So took advantage of that.

And I just realized, like many people do who spend time overseas, because if you haven't read some of the literature, there's like thousands fewer chemicals available there that are.

Because they're restricted than in the US you're eating foods that have your pesticides.

You're just generally like healthier.

So it kind of gave me this idea of, here's how like, we should live.

Then I go back to the US and be like, this is depressing.

And like, I miss having fresh fruits and vegetables around.

I miss like products that just seemed better for me and simpler.

And at the same time, my co founder was going through like a kitchen transformation, should I call it?

Where he was like auditing.

Like, he gets really deep into research.

So he started researching, like the history of all these companies.

Like, how did like private equity buy out and make everything terrible?

So we'd always talk.

So it was this like intersection of those two concepts for me of health thing plus Europe.

And then my co founder being like, I researched all these companies that used to be good and now they have all these additives.

You probably see the like red dye and things now where it's like Gatorade back in 1950.

Gatorade now, and there's 10 other ingredients.

So, yeah, we started doing sustainable home audits, like on the ground.

And then realized, like, where I started off the beginning of this show, there's so much knowledge to be researched.

And as I shared, even if my anecdotal story around makeup, like, even if you go with the best intentions to a store and you're like, I want the organic or I want the non toxic.

Like the non toxic one still could be toxic in other ways.

So we're like, we have to get a system together that can actually give higher standards and an audit for these products you bring into your lives and your homes.

And I say it goes down to your furniture, right?

Like, most furniture is designed with fire retard, which has several different chemicals.

You don't want exposure to either.

Yeah, the skin stuff's just a little more sensitive to me.

But it goes back into, hey, it's create a healthy home.

Let's pick a room, audit your stuff, figure out what's one of the big factors here.

Yeah, I bought a.

I bought an air quality monitor, that portable one that charges up and I can walk around the house with it.

So I was walking around the rooms.

Kitchen was solid.

It looked great in there.

Walk into the living room, sit down on the couch, turn the TV off, and the thing starts beeping on formaldehyde.

Now, it wasn't my expensive couch, but it was the pillows that were probably gotten from one of the.

One of your cheaper stores or online or whatever.

And they're.

And it's just blowing up in the red.

And I'm like.

So then I started walking around my house and here goes the deep dive.

You walk into the bedroom and maybe the foam and a pillow is going off or whatever else, or it's some clothing that came from fast fashion.

And it's so fascinating to look and go, wow, that's causing this.

That's causing this.

And that was just basically going formaldehyde.

And that was so simple.

And there's so many other things I need to be testing for.

But it was just interesting just to go around and see what was blowing up the meter and what wasn't.

And there's probably a hundred other things I need to be testing for.

But it was interesting just to see that.

Of what that cause and effect was.

I think it'd be interesting to see if we run a parallel test of what can our image analysis pick up and then what can your detection Live pickup.

That would be an interesting challenge because we were trying to get.

We still have gotten pretty far on, as you mentioned, like a pillow.

Right.

The same thing as if you were wearing a polyester garment.

Could a photo really identify its polyester?

Or do you need the device Nyx results right now?

Like, I think that's another thing.

We think as models get smarter, it can actually pick up the idea of like different fabric types, not just, okay, plastic container or plastic water bottle or not.

Yeah, I think I know.

To be honest, I think most people when they buy those pillows, they're the trendy part of the house.

So they're probably the cheaper ones.

So odds are at least in the US that you're going to be buying again.

It's almost like fast decor.

It's that stuff that's going to be on your couch for nine months and people throw it away and do something else.

And it's almost like those are auto automatically nasty chemicals and all that stuff that's not really regulated here in the States.

Yeah.

And I think those things are some of the most subtle that people don't aware.

Like, I have awareness because it's hard.

I've been trying to conceptualize how did everyone hitting the black spatula, like, how did that become a thing?

And I think that's because it's easy to visualize and see and know versus when you talk about microplastics or pfas.

Like, if you talk about that broadly, it's hard to be like, where does it exist?

What's the tangible application in my life?

And then once you get into what's in your clothes and it's in your.

Sheets, to find out more about us, head to aroundthehouse online dot com.

Don't change that dial around the house.

We'll be right back with more healthy home tips with Jill Zarnick from the Travelist.

We will be right back.

Hey, this is Ron Keel, the metal cowboy from Keel, the Ron Keel Band and Steeler.

We are rocking around the house with.

Eric G.

Raise your fist.

Thank you.

Welcome back to the around the house show, the next generation of home improvement.

I'm Eric G.

This hour is brought to you by my friends at Monty McGrills.

If you're looking for that brand new grill for spring cooking, if you're ready for that barbecue season, head over to montymcgrills.com now.

Let's get back to our discussion here with Jill Sarnick from the Tribalist, talking about new ways to keep your home healthy.

When you talk about microplastics or pfas, like, if you talk about that broadly, it's hard to be like, where does it exist?

What's the tangible application in my life?

And then once you get into what's in your clothes and it's in your sheets, it is.

And then people get into this overwhelm.

That was our, like, way we, I guess we took those notes, right?

Like field notes from talking to people.

The reaction is that kind of where do I start?

Everything's trying to kill me.

Overwhelmed.

Alcohol is bad for me now.

Coffee was bad last week.

Like, the world's in a certain state right now.

So it's, we are still iterating our, like, essentially, you get a healthy home report.

You pick one room that's like, all right, if you're just gonna pick, like, your worst offenders because we don't want you to just dump everything into a landfill.

It's not, like, productive for the world.

Let's start small, high impact.

And then you can just become eventually the like, I hate target.

I actually just, you know, I like natural fabrics.

They feel better.

They don't irritate my skin.

Like, polyester does look like maybe you are elitist now.

I do.

I'm like, why?

Like, I can't ever shop at Ann Taylor again.

This is just a polyester factory.

Yeah.

It's a big deal.

That's why I deal with all my work clothes are from a made in USA company where all the cotton and everything is made in the usa.

They sew it in the US it's all in that not plastic stuff, which I love, but super controlled.

And they literally are buying the raw materials and sending it off and having their fabrics woven so they understand where it's all coming from, where it's going and who's touching it versus just buying stuff on the over open market that's coming in.

Yeah, yeah.

Fast fashion is this whole category that I try, we're not trying to immediately address, but I think it's just brought the broader education of like understanding textiles.

And I think that's what's like easy like at least for my case because I'm like eczema prone that it's like what's good for you is good for the planet.

This is itching me.

This is bad for the planet.

Like even my mom and I had this conversation because she realized I don't know if it's a shift in getting older.

Like she's now sensitive to polyester.

So I was like, great mom.

You're like, you're now part of the tier.

But then we went on this whole trek on like she was trying to find like a polyester free sports bra.

And I know the whole workout arena is like under debate right now and like this is like recycled polyester viewers.

We're doing a huge thing for that.

But you're like, what clothes aren't polyester that I work at?

I don't know.

I actually could, I don't know of many red malp, it doesn't exist or I think I found like one startup.

But it's like I'm men's clothing brand.

It's very vague.

So interested starts coming out.

But for now at least there's another component.

We've built a catalog that does do a look through on products.

It does even check was it private equity funded company in which case we're like going to be a little more skeptical as to what changed in the products for profitability as well as you could look into the supply chain but that's a deep dive, figure out like where do I define healthy sustainable.

I can't.

Unless I'm like farming in my backyard there's some sort of transportation cost or some sort of like intermediate part of the value chain.

But it is just like we said, like it's like starting somewhere because everything just has to start with like an exercise program or something.

It's like a program living healthier every day by, like, conscious choices and conscious shopping, hopefully.

Yeah, it does typically start with you.

And then the other byproduct is that it helps the planet.

Yeah.

And there's just so many choices you can make moving forward as a consumer that makes a huge difference on what you're bringing to your home.

And that's almost a great place to start, because once you understand that, then you can at least change your future of your future purchases.

And you're not buying all the plastic stuff from Target, for instance.

Yeah.

Yeah, it is.

I'm an interior design class right now, and there was a debate the other week about, like, plastic plants, and I just want to be like.

Like, yeah, no, they don't buy them because they're easier.

There's actually.

I was talking to this other woman, too, about plants.

Like, plants are naturally gonna enhance your air quality.

Like, the real ones, they just involve.

I think it's just hard with, like, our society's ability to do things that take effort.

How do I say, like, friction and water it.

You're like, yes, thank God you're not farming too.

Like, it's like a plant.

Keep the succulent alive.

Keep the.

It was one of those things where I'm like, okay, I'm like, here in a lecture.

I can't start lecturing these people about plastic.

Especially bringing any plastic nature into your home was just like, cringing.

Yeah.

It's interesting, too, if you look at it.

Yeah.

If you look at air quality, for instance, one of the biggest offenders are people with attached garages or basements where they have all of their yard and garden chemicals, all the paints and all that stuff, because all of those packages, as soon as they pour their, whatever, fertilizer into a sprayer or whatever else, and they put that back in the house, they didn't clean it off well, so all of those chemicals and everything are off gassing into their home.

And so those are things that I've been telling people on this show.

Hey, put them in a garden shed that's away from the house.

Don't keep them in the basement.

Don't keep them in the attached garage, because that air just eventually gets back into your home.

And why hit the.

Why hit the turbo button on getting those chemicals in?

Make sure if you're using them, and especially the painted stuff.

And I know so many people that, hey, I'm going to do a.

I'm going to do a basement wood shop.

And I'm like, no, don't.

Because you've got all the toxic sawdust.

Like, I have used enough walnut around my house that I get an allergic reaction if I'm standing on exposed.

And I've got exposed skin.

Even when I'm using a vacuum system, when I'm working with walnut, I will break out.

Like, I've gotten into something horrible, and it is because it's toxic.

And so you really got to be careful with just even some of those basic.

Of not putting the wood shop in the basement, you know, doing that someplace that's not part of your living space.

Yeah, I think that conversation is an interesting one because it's like, just.

It's another great example of something we did because we always just did it.

And that's the way it is, Right.

If you want to paint a room, you go buy paint.

There's no process other than going to the store that you consider.

And that's the same idea as what I tell someone.

I use.

Use solid shampoo.

They're like, what?

It can be solid.

I'm like, yeah, because we've always been conditioned to go to the store and buy a bottle.

And you don't think about whether there's other considerations to the toxicity or whether there's other considerations of the world of choices that exist that are better for you.

And I think that's where I think that's, like, the part that excites me too, or I try to get people excited about is, like, discovering new things.

Like, instead of looking at that paint thing as that complicates my life, now I have to, like, right.

Deal with this.

It's.

How about reframing is.

You can find cooler solutions, learn something.

So I try to like.

And that's where, like, our product catalog, everything else comes in.

I like, think about it as a product discovery, which from a behavior standpoint, obviously, we're creatures of habit.

So that's where the personal change management comes in.

But applying that idea, when you start thinking about swaps and ways of living in your home or even outside your home, right?

Like, I'm thinking right now about, I'm writing a travel article.

Like, how do you pack for travel?

It's.

Instead of thinking about the swaps, I could actually reframe and be like, oh, I don't have to pack three fluid ounces anymore, because toothpaste exists in a powder form.

Face wash exists in a powder form or bar form.

Mouthwash exists in a tab.

It's actually, like, decomplicates your life.

But I don't Think that's a word uncomplicates.

Let's create it.

I like that.

It makes sense to me.

Creativity of find lesser known choices that generally aren't like the big companies that have dominated through marketing of several decades.

Your choices.

Yeah.

And again, those choices we make, you walk down the grocery store aisle and where all the dish soaps and laundry soaps are, you run into the air freshener aisle and you have all these plug in air fresheners.

And I'm gonna make your house smell like the Caribbean or Hawaii or vanilla, whatever that is.

And I look at those and go, so you're vaping in your house.

Why would you do that?

Because all those things are giving off that nasty oily yellow chemical that's in those that you plug into the wall.

You're making your house so much less healthy and your air quality is going down because you're just vaping that stuff into the air and you're breathing that into your lungs.

It's like the most extreme thing you can do of just ruining your indoor air quality.

Yeah.

And I would just think, like, the consumer awareness of that is.

Is so low because you're like, why would that brand sell me something?

Yeah, yeah.

Because people go, oh, I want my house to smell fresh when somebody walks in.

And maybe you could be using plants.

Maybe you could be doing just getting fresh air in there or having a good filtration system in your house.

And if your house is clean, it's going to smell good anyway.

But to find out more about us, head to aroundthehouse online dot com.

Don't change that dial around the house.

We'll be right back.

Back with more healthy home tips with Jill Zarnick from the Travelist.

We will be right back.

All right.

It'S the end of the show now drinking down, people.

It's time to go.

It's that time again.

It's last call.

Welcome back to the around the house show, the next generation of home improvement.

I'm Eric G.

Thanks for joining me.

Before we get back and finish up our discussion with Jill, I want to do a little housekeeping here.

If you want to find out more about us, like our YouTube channel with a ton of new videos and of course, all of our social media pages.

Head over to around the house online.com and you can find a lot more right there.

And we put videos up each week.

We've got social media.

You can find it all right there.

And of course, this hour is brought to you by our friends at Monument Grills to check out that brand new barbecue that you need this spring.

Head over to monumentgrills.com now let's get back to my friend Jill Sarnick from the Tribalist talking healthy homes.

Yeah.

And I would just think, like, the consumer awareness of that is so low because you're like, why would that brand sell me something?

Yeah, yeah.

Because people go, oh, I want my house to smell fresh when somebody walks in.

And maybe you could be using plants, maybe you could be doing just getting fresh air in there or having a good filtration system in your house.

And if your house is clean, it's going to smell good anyway.

But the big thing is, boy, anytime you're putting something to mask something, it seems those chemicals are way worse than the original problem you had.

Yeah, yeah.

I think the problem is just how do you tell people what they believe is wrong?

You're countering billions of dollars of marketing.

That's the battle.

Yeah.

And I think it's.

I don't want to, I'm not trying to hate on big consumer packaged goods companies.

I think it's like a call to action.

We were.

Luckily we had a writer for Forbes, the CMO Network, publish something on that too.

It's.

I went through this journey with the Tribalist, but it's the call to action.

Why I'm writing a CMO post is that companies need to be thinking about this.

This consumer expectation is rising trust.

And I think it's also an intersection of the broader political environment too.

Just distrust.

So there is this like, movement that is gonna happen.

I'm just trying to think through, like, how could I accelerate.

What are the little sound bites you can start talking to people about that make it easier.

Which is part of the technology, but also part of where we started this conversation.

Like, how do you convince someone like, oh, you think you have a healthy home because you got the Glade plugins and you keep.

Exactly.

So without insulting someone.

Yeah, no, absolutely.

That's the crazy part, is that here in the United states we're like 30 years behind of Europe of having the conversation that they had of.

Is that really healthy for you?

And finally, that conversation is now top of mind, at least for many people as they're starting to go, wait a minute, maybe that's not healthy.

That red dye that they're banning in 20 years or something dumb like that, whatever that is, that, that's been banned in Europe since the beginning and has been banned in cosmetics for decades.

We're finally going to take it at a kid's breakfast cereals.

But in 20 years, to me, I'm like, why did we do that in a year?

I'm a 90s kid and I'm just like, I just don't even want to think about all the stuff we consumed.

Yeah.

How many dyes were made?

So, yeah.

I do hope it is a initiative that larger companies take seriously through the lens of consumers shopping with their dollars.

Like, yes.

Like Big Oil and other things.

Take some active involvement.

Yes.

But, like, you're not also, you can do something too.

And shopping with who you.

What brands you support and who you don't support at scale does make a difference and gives folks in those orgs, whether it's marketing, product development, an idea that consumers do care about these things now.

Yeah.

There's just so many as consumers, we're getting attacked from every angle.

It's funny, I was talking to my little brother the other day out at the beach house about building a deck.

And now, even though we didn't look anything up, now him and I are joking, going, we're getting all these composite decking ads showing up on our feed that wasn't there, but our iPhones clearly took the conversation, found it.

And now we're getting bombarded with this.

And we haven't done anything else for Google searches or anything else.

Now all of a sudden, we've got this algorithm hitting us.

The only way they would have known is it would have been hearing our conversation through something.

And now him and I are being targeted.

And it's funny because it's like it used to be when I was searching for clients as an interior designer, I would look up sub zero, and for the next four weeks, everything I had when I was searching for something was sub zero ads on YouTube or showing up on Facebook or Instagram.

And now you're just having a conversation and that stuff's hitting you.

So it's very interesting how we have to almost be as consumers, be aware of that and pay attention to what we're purchasing that's going in our home.

Because we could be talking about it, but all of a sudden we're getting hammered on it is being, oh, here's a healthy alternative.

But the question I have is many times it's not correct.

Yeah, I think it's actually a good point to bring up on.

I think we talk about detoxing your home, but there's also the concept of detoxing your digital inbox, should I say.

Or you know what you're talking about with aware, like, mindfulness around your phone.

Because, yeah, I've had this like existential.

Do I even know who I like?

Like am already does the algorithm define me?

Like I started talking like I'm also because I'm doing interior design.

Like start talking about it more but now it's all over my phone.

I'm like maybe I'm meant to just go full interior design now because I'm getting.

I was like wait.

I think my career choices are being said to me because I had that one conversation now.

But yeah, with products.

I'm not a tiktoker.

That's a mass market for fast fashion which is like fast goods.

I shin sell sells tons of plastic organizers now for 199among other home goods.

So yeah it is could be like take a look at how much you spent online last month and was that actually like intentional?

So we have, we also have like a little philosophy around thinking about what you bring into your home utility.

There's like the intellectual understanding that like less you own there's like satisfaction to owning less and there's all these studies and more doesn't satisfy us in the long term.

But we're all been creatures of instant gratifications.

So it's as much as that's logically the right choice, there's still like ongoing awareness that you're always going to be tempted and there's not a solution.

That's where the coaching comes in.

Right.

Like you sometimes do need to provide that environment for someone to stick with a goal.

Whether that is deleting the apps off your phone so the message don't come up because you've identified the trigger or just having a hard conversation about what is my budget this month for things I actually need.

Yeah.

And using the privacy settings on your phone correctly.

So many people don't understand that there's different levels within that.

With many of the phones these days you can jump in there and start to control what it's doing when you're not using that app.

Yeah, it's a good call.

I was just having that conversation with AI tools and adoption like in the workplace too.

It's like when there's like a an update sometimes it'll go back to being your data available again.

So you almost have to make it like a hygiene monthly of going in selecting your data on private to not be collected.

But yeah, you hit it on the head in terms of I don't want to call like minimalist and not buying stuff because we still should enjoy life and buy things that bring us joy.

But it's the awareness and then looking at your home in a very objective manner as like, are these the things that like support the lifestyle that I want and the person I want to become?

If I'm saying I want to get promoted at work and start eating healthier, do I have a clean desk and inspirational environment, whether that's through design or structure that supports that person I want to become in six months professionally.

And then does my kitchen reflect someone who's meal prepping every week and has systems and stasher bags and goes to the grocery store to buy those healthy things?

So it's taking like a holistic approach around the home is organized around to support who you want to be.

Yeah, not over Amazon boxes, we still fulfill from Amazon.

But it's being intentional about do those purpose things fit in your home?

And they fit in your home, they're fit in your life in a meaningful way.

There you go, There you go.

So my question for you Joe, before we run out of time is how do people work with you guys?

How do people go, wow, I got to change my lifestyle here.

How's the best way for them to interact with you guys?

Best way is our website thetribalist.com and we're still finishing up some remodeling on that.

But you can buy there's three different packages.

So there's the healthy home report which you click.

Then you select a room to start just one at a time.

Order that report.

I'll take a few days.

In the future it's going to be probably a 12 hour generation.

Right now we're still iterating, making sure like the results produced from the AI are human, reviewed and closed and then we offer concierge services.

So it could be the report plus a one hour coaching call or the report plus three sessions with an expert.

You could also just get in touch with us directly at hello, the tribalist.com or my first name Jill.

At the tribalist.com we are still finishing a beta test group.

The technology is live but since I'm the design arm, I have many opinions still as to what the design of the report should look like and the emails.

The hard details on sustainable living, healthy living are available to purchase and we're running 40% this month for any reports that are ordered.

Cool.

That is awesome Jill, thanks for taking the time today and I love what you're doing out there.

Trying to change the world and get people into a much healthier space and get us caught up with a lot of the rest of the world is trying to get us into a place where our homes aren't making us sick and the products we buy aren't making us sick, and we can just have a better existence in the world with.

With a lot less junk.

Perfect.

Thanks for having me on.

All right, Jill.

Thanks again.

I'm Eric Chi and you've been listening to around the House.

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