Jackie Ellis Interview
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[00:00:00]
[00:00:00] Tracie: Hello, everyone, Tracie here, your resident business rebel, and you're listening to cocktails coffee and conversations podcast, the show that lets true stories and insider secrets of digital entrepreneur life unfold. Our business world is growing and as an online business coach and digital product creator, I believe you didn't become an entrepreneur to grin and bear your way through business.
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[00:00:47] jackie-ellis_1_03-27-2024_123455: The irony is that I left my nine to five because I was doing too much. And then I stepped into my own business where I create my own destiny and I was doing too much.
[00:00:58] Tracie: [00:01:00] Oh, welcome in everyone today. I am joined by Jackie Ellis of Jackie Ellis marketing. And we're talking about, well, figuring out what's really important to you and then having the wisdom and courage to make the changes needed. So your daily life showcases your decision. And Jackie knows a thing or two about making these choices and we're going to dig into all of it.
Thanks But who is she? She's a digital marketing strategist who helps busy online entrepreneurs grow profitable, joyful businesses through killer copywriting and marketing with done for you. Social media ads. She's on a mission to make Facebook ads simple and more profitable for female entrepreneurs so they can stop worrying about where their next customer will come from and start living a more enjoyable life.
Let's drop in on our conversation and hear what she's got to say.
Yes. So what are you drinking? Now? I'm really curious. Like I see that this thermos and, and I've got my, my favorite mug. [00:02:00] I love this little mug with the, with the Fox on it,
[00:02:02] jackie-ellis_1_03-27-2024_123455: I am drinking just a drip coffee with a little bit of chocolate collagen in it, and everyone thinks I'm so weird for this, but I still use peppermint mocha creamer, even though it is not even like holiday season. That's my favorite.
[00:02:19] Tracie: Yeah. I mean, if you like mint, you like mint, right? Why does it have to just be a December thing?
[00:02:24] jackie-ellis_1_03-27-2024_123455: Yeah, I don't know, but my husband, they started carrying it at the store year round and my husband is obsessed with it. And so, yeah, when I make coffee at home, that is what I drink. That's what I'm drinking right now.
[00:02:36] Tracie: I love that. I love that. Yeah. I'm, I'm a big spice fan, so I always have like whole cloves and cardamom and and all this stuff. Yes. Yeah. I, I get like chai masala to put into my coffee and just kind of, and enjoy it. So yes, I'm, I am with you on, on all of the flavors and, and so as we are sitting here talking about all things business, but, but really it's more about like, how does it [00:03:00] sustain you.
know, your real life, right? And what does that actually look like? And you and I met because we are in a peer mastermind, which although that is like the origins of mastermind and even like where they came from, there's so few of those these days. And I find that really fascinating. But, um, you know, whenever we met and, um, You were talking about how you had this business and you had this agency and you had all of these things and then like you really pared it down.
These little went off in my mind and I was like, Oh, I have to send her a Voxer. Like I have to see if she's willing to chat because that is the exact kind of thing that I'm talking about. Cause we have these businesses and we have the online version to also give us like even more time, even more location freedom.
For the idea of, you know, um, taking care of us and how we want to do things. And so many times they tend to be doing this opposite because we're chasing this fantasy, right? how, what did it look like 12 [00:04:00] months ago versus what it looks like now,
[00:04:02] jackie-ellis_1_03-27-2024_123455: Well, I'm going to go back a little bit further than 12 months because I feel like I, although I tend to learn some of the same lessons over and over, um, this is one that I learned pretty early on. I just keep going. Kind of learning it better, I guess. And that is, you know, when I first started my business, when I left my nine to five, the opportunity to do whatever you want in your business, however you want, if you know, my business is marketing. So the opportunity for me to do webinars and create a course and do this and do that. It was so tempting and I just loved, I was so excited by all of it because my clients were doing different things and I wanted to try things for myself. And so I tried a little bit of everything. The irony is that I left my nine to five because I was doing too much. And then I stepped into my own business where I create my own destiny and I was doing too much. So
the
first [00:05:00] that I think I learned was okay. Maybe it's, maybe it's like within me, you know what I mean? Like maybe that's who I am. I just like to take on a lot of things. But, I think one good thing that came from that was as a marketing agency, me trying all these different things, helped me relate to my clients better.
And also I was able to use the information from what I was doing to, I guess to help my clients better. I had some data to pull from besides just their own. Right. And when I was first getting started, I really needed that. But what I ended up doing was like you said, paring down and really just kind of dialing back and saying, okay, I need to focus on just one or two things, which is the same thing that we tell our clients, because they're always trying to do too many things too.
Right. the reason I left my nine to five was because I needed to have simplicity in my life. I needed to be able to focus on the things that were most important to me in my life, not just in my [00:06:00] work. And somehow that didn't start out exactly that way, but I am. Headed in that direction always, I'm always trying to pare it down.
[00:06:10] Tracie: I love that. And you even have a quote behind you that says, ask yourself what is really important and then have the wisdom and courage. I think that's like the key. Like, I want to like underline that on my screen and courage to build your life around your answer. And, and so did you find that before or after,
[00:06:30] jackie-ellis_1_03-27-2024_123455: I found that after, are you, are you referring to my big life event before or after my big
[00:06:38] Tracie: just happened, I was like, well, that's very fortuitous. Look that quote you have that I'm staring at right now as you're telling me about like, I bet you fall into these patterns that's often what we do, right. Is that it, it is the same behavior. We're just applying it to a different thing.
Yeah, it, but to what you are saying now is that you did do [00:07:00] that. You, you know, found yourself going, going, going, going, and then bam. But even after your BAM, you still went, went, went, went, went, right? Yeah. Go
Tell us about that
[00:07:11] jackie-ellis_1_03-27-2024_123455: I feel like I almost kind of tricked myself. Like I was tricking my own mind because when you're working for someone else, there's a different, there's a lack of control. At least I'll speak for myself. When I was working for someone else, even though I was pretty much the boss, but I still worked for someone else's dream, you know, I felt a little bit of a lack of control over my own. You know, my own life, I had to work the hours someone else set for me and put the energy into someone else's work and that sort of thing. And so I kind of tricked myself when I started my own business by thinking, Oh, well, I'm working for myself. Like I set my own rules. You know, so it's okay if I want to do all the things because I set my own rules and those are the rules that I set for myself.
And now I'm like laughing at little Jackie, young little Jackie. Oh, [00:08:00] um, but what the big event that, actually made me look for the sign was, uh, 2016, I had a stress related heart attack. And so this was when I was at my nine to five, I was, I had two small kids now they're grown, but. two young kids in elementary school and I was just working, getting up, taking them to school, working all day, coming home, being exhausted, taking them to sports, trying to keep the house clean and cook, you know, healthy meals and all of this. And then I would like pass out on the couch in the evening. You know, I was just exhausted all the time. I wasn't showing up for my family. One day when I was out on my daily run, cause I worked in fitness actually. So this is like extra ironic. Actually, I was out on my daily run and I had a heart attack while I was running. And, um, After that, I thought, okay, why did this happen? Because there was nothing wrong with my heart. There was no, there were no medical issues or anything. They still have no reason [00:09:00] for this happening. I just came to the conclusion that I was like stressed and I wasn't listening to my body trying to tell me I was stressed.
And that was like the, the big thing that had to happen in order for me to start paying attention. And I didn't know what to do with my life. After that, I was like, okay, I'm not living according to my priorities and I'm not really happy in this job. That's making me exhausted, but I don't know what to do.
I need a sign. I need a sign. I literally said, I need a sign. And then a sign was delivered to me. I think even more coincidentally in an advertisement, which is what I do now.
Right. An ad
was delivered to me with this sign. I bought it immediately. And I was, it's a good reminder every single day.
[00:09:45] Tracie: I absolutely love that. That is so kismet.
[00:09:48] jackie-ellis_1_03-27-2024_123455: yes, yes.
[00:09:51] Tracie: in the exact virtual way that you will eventually deliver them to people. And, and now do you ever think, Oh man, I wonder what kind of targeting, like, [00:10:00] I wonder what boxes were ticked on the back end of that. like, Oh, I'm so curious, yeah, it is lovely.
You know, it's a fantastic, um, you know, sign and reminder. But I had no idea that, that it had been around that long. I just, you know, um, clocked it and was like, Oh, I was like, that, that is so Kismet.
[00:10:17] jackie-ellis_1_03-27-2024_123455: Yeah, it was pretty perfect. But you know, sometimes I think we ask for signs or signals or something, you know, to, to help us take action. And I've never had something so obvious, like land in front of me before. Usually it's a little bit more of a, a nudge or a feeling or something like that, you know, and this was like a literal sign.
So
[00:10:38] Tracie: after a
[00:10:39] jackie-ellis_1_03-27-2024_123455: ignore that.
[00:10:40] Tracie: literal physical sign, Literal
[00:10:43] jackie-ellis_1_03-27-2024_123455: little sign that hangs on my. On my wall.
[00:10:46] Tracie: Yeah. And, you know, before the event, which was also a very big, cannot ignore sign, like back, do you think there were nudges? You know, do you think that there were things or, you know, like, like to the point? you listed all of these things [00:11:00] you were doing, you said this little thing that I often hear, especially from moms.
You were like, I wasn't showing up for my family. But really, if you think about you were doing your job, you were, you know, doing domestic things, you were still like taking care of them. You were showing up for them under other people's definitions. Maybe not in the way that like you had hoped or that you would want it, but you were ticking boxes, right?
[00:11:22] jackie-ellis_1_03-27-2024_123455: Yeah. That's a good point. And actually, I'm really grateful that you bring that up because that kind of shifts the way that I have thought about this for years, actually, you're right. I was showing up, but not in the energetic way that I wanted to, like, I think my kids, this might make me cry. But I think my kids will look back on that time if they remember and be like, Oh, mom was always like laying on the couch. You know what I mean? Like mom was not the person that was in the yard playing with us. Like I was exhausted all the time and there may have been like, I [00:12:00] don't know, some other stuff going on. You know, health wise or something, obviously, because I ended up having a heart attack, but you know, I just don't, I knew that that was not how I wanted to show up for, I didn't want to just tick the boxes.
You know, I wanted to have my energy for my family and not for, you know, being put into into a nine to five really,
you know? right. It's beyond the duty concept of a family, right? Cause you were, you were doing the dutiful things that we are quote unquote supposed to do.
[00:12:35] Tracie: And so now here was this opportunity, but like right in the face to go, okay, how do I really want this to be then?
[00:12:42] jackie-ellis_1_03-27-2024_123455: Yeah.
[00:12:43] Track 1: So was that like a, a quick gut decision, especially after seeing a sign in an ad or was it like a, a, a discovery, a trial and
[00:12:51] jackie-ellis_1_03-27-2024_123455: guys so much. Aww.
It was definitely a discovery because, it took me about a year after my heart attack to actually leave [00:13:00] my nine to five. So it wasn't like I bought the sign and I was like, okay,
I'm done. I gave him my notice.
No, it was like, there was so much transformation that was happening in my. Mind and in my life and there was a lot this is going to sound so boring, but there was so much journaling that I was doing because finally all these things. That I had worried about or didn't like or whatever that I, I just kind of like stuffed them down. You know, this is turning into like, wow, this is turning deep.
Okay. A lot of these things I've
never shared with the conversation part. I I would probably share everything if I had
a cocktail.
[00:13:42] Tracie: like, you're, you're regretting the time choice you chose. Aren't you? You're like, Oh, I should have picked seven 30. Yeah.
[00:13:51] jackie-ellis_1_03-27-2024_123455: but I really just, I'm just kind of a push through it type person, you know, and so I was pushing a lot of things down though. Like [00:14:00] my, maybe my unhappiness with being at work all the day, all day when I wanted to be there for my kids when they got off the bus. And it was just like, okay, just, you know, Get through it, you know, but after my heart attack, all those things started to come up and they were coming out of me through journaling. And so I was discovering a lot of things. I didn't allow myself to think or explore or just even acknowledge. And so that really was like a year long process. Transformation for me before I actually got the courage to take an action that well, until I actually discovered what it was that I wanted really, because I knew that just being home, like just staying home with my kids.
It wasn't really what I wanted, but working 40 hours wasn't really what I wanted. So I didn't know what I wanted. And so that was quite a little process getting up the courage. To say what I wanted and then to take the action to have those things. But I will tell you when either you don't realize that you have this conflict or [00:15:00] you realize that the way that you're acting or the things that you're doing is not aligned with.
And with the thing that you want, it creates this like inner conflict that I really think was the root of, of my problem. And thank goodness that, my body like started to say something about it, I guess, or who knows where I would be right now. Who knows? Yeah.
[00:15:24] Tracie: shuffling through, right? Because what we're supposed to do. You know, we're, we're, we're taking boxes where we're, we're doing all of these things and you know, part of that, that cathartic experience that you went through with like the journaling, with the unpacking all of this stuff and giving yourself the time you weren't going, all right, I have two weeks, I have to do this.
You know, you let it take however long that it needed to, I mean, that, that was beauty And that was the wisdom part. right there was just like, like letting that breathe and letting that unpack because had you tried to rush it, you know, had you like tacked on the guilt that that still would have spiraled.
Right. [00:16:00] Cause anytime we're in that binary mind, that's part of that. That trauma response, you know, that that's in that, that sympathetic is like, Oh, it's all, it's only this or this. And we can't see that beautiful third option. Right. Cause you were like, my only options are a full 40 hour career or a, or a being at home.
Like there's no nothing else. There's no other option. And then, , you know, , that unfolding that you got to go through, it was like, Oh, there is a whole other world. But then you still ended up falling into old patterns after discovering that
[00:16:29] jackie-ellis_1_03-27-2024_123455: Well, you know,
[00:16:31] Tracie: we all do. We all, we all
[00:16:35] jackie-ellis_1_03-27-2024_123455: Yeah, it's what I've discovered is like, it's a part of who I am, I think that, and I'm still trying to, we're always trying to figure that out, you know, how to do things differently or, or better, or,
[00:16:50] Tracie: and, and so you ended up, don't want to say falling into, but, but as you said, like you kind of like spent that year. Discovering and figuring it out. So how [00:17:00] did you settle on, you know, out of the 15 million things that we can do, because you said like you, you enjoyed the idea of webinars, like you enjoyed the idea of doing all this stuff.
What was it about the ads side of things that you really liked?
[00:17:13] jackie-ellis_1_03-27-2024_123455: I always wanted to be. I'm a high school English teacher, I know, I don't know why I just, I don't know. I always enjoyed writing. I wanted to teach creative writing actually. And so, um, see, when I was 19, I started teaching fitness classes and got into personal training and then ran a health club and became responsible as a manager for doing the marketing.
Okay. That was the long version of my whole life right there. Short version, sorry, short version of my whole life right there. and what I discovered was, I mean, I counted people's pushups for like 17 years, you know what I mean? And so when I got to, uh, learn a little bit about marketing, I realized, Oh, wow.
Like this thing that they call Copywriting is [00:18:00] actually pretty fun and I'm pretty good at it. And that was what I really liked, started liking about my job. And so when I decided to go on my own, I had gotten really good at writing ad copy for fitness studios and cause fitness was my thing and writing was my thing.
And it just kind
of fit.
Together, but then I discovered online business. So I branched out from just fitness studios to all kinds of online business coaches, wellness coaches, fitness coaches, business coaches. and they were also course creators. So that's kind of how I got into that. And I just then, Oh, that's like opening a can of worms.
It was like, Oh, you can write so much more copy than just a landing page and ads, you know what I mean? So that's what I loved about marketing was the writing aspect.
[00:18:51] Tracie: Yeah. And, and then there, there's that, that little dot connection, right? So you're, you're having your cathartic moments, you're figuring things out, you're still counting your pushups, but [00:19:00] then, Oh, okay. I have this opportunity at work that I can like try this other aspect of it. So were you doing like more office stuff because of like expanded roles or because post heart attack or did you just like raise your hand and say, yeah, sure, I'll do it.
I'm helping run the, this,
[00:19:16] jackie-ellis_1_03-27-2024_123455: Yeah.
It became part of, I don't, I don't know. Cause it's funny when I, was running the health club. I kind of was, had three departments under my belt, the front desk, the fitness department, and as well as marketing. And I don't know how that happened. Cause when I left, they hired three different people for those jobs.
[00:19:36] Tracie: like, we All right. All right. Put up, put out all the, need an entire HR department now. Like we got to fill every single role,
[00:19:45] jackie-ellis_1_03-27-2024_123455: But does that give you a good example of my personality right there? I'm like, Oh, but I love all three of those things. I could do all three of those things. You know what I mean? So, um, Yeah. Yeah. I don't know how I got into all of that, but that was, it just started [00:20:00] as personal training and then kind of went from there. And then, um, once I started or once I figured out that was probably what I wanted to do. I liked the writing aspect. I liked the ads. I went into that, but it was a really, really perfect fit for me because my kids were still young and I could work from home. Of course that was, this was like a thing before it was a thing.
You know what I
mean? Like
this was like, I would say that I work from home and people did not understand what I meant. And this
was just like eight years ago,
[00:20:28] Tracie: they
would like, what kind of sketchy thing are you into?
[00:20:33] jackie-ellis_1_03-27-2024_123455: Like I was either in some kind of MLM, you
know, like,
or yeah. Selling
who knows what, Yes.
scam had to be a scam. Now everyone works from home.
I mean, it's just so. So funny, but, um, the biggest thing for me at first was I wanted to be able to take my kids to school and be home when they got off the bus. that was my number. That was my number one goal. And then [00:21:00] that was actually easily accomplished by working from home and replace my, replace my salary from my old job, which I did in about three months. So.
[00:21:12] Tracie: So in, in all of the ads that you see, whether, they came from your agency or the 50 million out there, right? You probably hear a lot of online things about this, this freedom, freedom, freedom,
which I of course personally have my own version of, but for you, like what, what is that look like? Like it is freedom.
You know, the, the being home, is it the setting your own rules? Is it some sort of idealistic? What?
[00:21:37] jackie-ellis_1_03-27-2024_123455: Yeah, the freedom for me is not necessarily the freedom to, like, what do they call it, like, laptop lifestyle, you
know? That's not, that's not me at all. Like, I'm not traveling the world and working from, you know, beach to beach or something like that. That is not also, I mean, sand everywhere and that just [00:22:00] greasy sunscreen.
And that just does not actually appeal to me when it
comes
[00:22:04] Tracie: It would ruin the I
[00:22:06] jackie-ellis_1_03-27-2024_123455: know, I mean, you get sand everywhere and I don't know. I don't know. That just, that's not my thing, but for me, Because my kids were young and my kids are, are, my girls are teenagers. Now, freedom was the flexibility to when they, you know, be able to not work if they're sick. I mean, that sounds like maybe really unsexy. That's like, not the reason a lot of people want to work for themselves because they want to make, you know, a ton of money and be able to travel and all of this kind of stuff. I really just needed to be able to be there for my family. My husband, works, uh, shift work and hit.
So our schedules are always opposite. And he has rotating days off. So he's on for four and off for four and on for four. So that means different days every week he's off. How lovely is it that my job allows me to be like, Oh, well, this week [00:23:00] I'm not working on Wednesday because it's the only day that we overlap that he doesn't have something, you know? And so that was my, that was my number one thing. And that really defines freedom for me.
[00:23:11] Tracie: So has that now informed the tick? So the creation of the business, obviously, but now you've even gone through another evolution with it from like what all you had built to now, uh, in my words are paring down. You can obviously define it, you know, however you want. But when I think about going from like a lot of different offers and things to what, like down to one now,
[00:23:33] jackie-ellis_1_03-27-2024_123455: Yeah, this year we went from multiple offers to the end of last year. We paired down to two and this year down to one. Yeah. One funnel, one offer, and that might be the scariest thing I've ever done, but I will tell you that has actually created even more freedom. For me. And I think for our team as well, we have a very small team, but you know, when everyone has so many things going [00:24:00] on and so many deadlines and so many of this and so many of that, I was just feeling like everything was, it was just taking so much more energy to keep all these balls in the air instead of just focusing on the one thing that we know we do best and just making it better and better and better.
And it has been like the biggest unexpected relief that I think I have experienced in my business. No,
[00:24:23] Tracie: longer are required to be an adrenaline junkie in order to do this job? Like, like that's no longer the number one requirement to have an online business.
[00:24:34] jackie-ellis_1_03-27-2024_123455: there is this um, Well, okay. This morning I had a call with one of my team members and I said, okay, you have to talk me down because I said this, the one funnel that we're using right now, it hasn't gotten great results in the last week, one week. Okay. One week. So I'm emphasizing that because that's nothing in the term
of, you know, in terms of is not.
it is not, but even I, [00:25:00] even the, that I love data and I love marketing and all that.
It's my
[00:25:03] Tracie: And you know better.
[00:25:04] jackie-ellis_1_03-27-2024_123455: I, and I know better and I act just like my clients and it's like, Oh, we need to do something new. So I made this little list of all the new things that we could do. Even though I made excuses, I'm like, well, this one's not really new. This one's just modifying something we used to do. And this one is just kind of, you know, I was making, and she's like, Jackie, the goal was this. And you said, we can't do anything new until we hit this mark, you know, this milestone. And I was like, okay, thank you for the reminder. Because I instantly went to what can I do? That's new. There is something, I don't even know how to describe it really.
Like almost that tickles my brain when it comes to doing something new. I
don't know what it is. And it's like just this little tickle that I just, or a scratch or some, or an itch, you know, that you just want to scratch and it's like, Oh, I just want it so bad, like
[00:25:58] Tracie: And we do. [00:26:00] And we do. It is. It's, it's those little happy hormones. And you're like, it's the same way, you know, like online games, you know, work right. Or those little notifications. It's like, Oh, okay. What's this? Oh, Oh. And a little dopamine Yeah, I take us away from everything. Right. Yes. Like you should really put like a piece of glass over the, that sign, that quote that you have. So you can take a red marker and every so often underline the word wisdom, underline the word courage and just be like, I got this. I got this. Yes. Yes. Cause it is so true. Yeah. Cause like it
seems, it seems like that beautiful simplicity.
To have it pared down to one and then we're like, Oh my gosh, I have one thing. Oh my gosh, I have all eggs in one basket. Wait, haven't I been warned for generations not to do this? And it's like, no, there was a reason we did this. No, I can have faith in myself. No, I can have trust in myself,
[00:26:50] jackie-ellis_1_03-27-2024_123455: Yes.
[00:26:51] Tracie: And that is so beautiful because for myself, uh, freedom is actually a, it's a feeling.
And you can give that to yourself at any time, right? Like [00:27:00] beyond
[00:27:00] jackie-ellis_1_03-27-2024_123455: a lot of that.
[00:27:02] Tracie: Yeah. And, and I feel like then, like when you, when you allow that for yourself at any point, then the circumstances begin to reflect it, So that we find it in, in all the other things outside that happen. Yeah.
And it's like, Oh, Oh, here's, here's an example of that. Oh, Oh, you know, here's a way that this happens. Oh. And you know, and then that, that all just kind of, um, then starts to validate what we have decided to be instead of us deciding to be what something else tells us to.
[00:27:33] jackie-ellis_1_03-27-2024_123455: yeah, that's
[00:27:34] Tracie: that, that was my takeaway from your story is that like, you know, you might not. Like, you know, cause like you're living in it and you're, you're in these moments constantly.
But like when I hear it, it's kind of like, yes, it's like you've made these decisions and now you're letting that, influence and, you know, and, and determine how all of this other stuff comes out. And I absolutely love And, and I am now someone who's super [00:28:00] curious, what is this magic offer that you are doing this year?
[00:28:04] jackie-ellis_1_03-27-2024_123455: I love that you call it a magic offer. So, you know, it's funny because when I started the agency, We only did done for you Facebook ads. And it's so funny looking back because when it was just me, when I started, I did everything. I would create the landing page. I would create the ads. I would write the emails.
I would do everything. And I charged like negative dollars for it. Seriously. I was paying people to let me do this for them. And, um, then. I started dabbling in these other things. Like let's teach people how to do ads for themselves. And let's do this like, combo type thing. We'll do a little, you do a little. And so we've tried all these kinds of different offers and they've been so fun. But what we realized that we do best is we do it best for you. That's really our magic offer. You sit back, crack open a bottle of wine or have a cocktail [00:29:00] and we'll do all the dirty work for you. That's what we do best.
That's our magic offer.
[00:29:05] Tracie: I love that and then that way we also keep our little fingers out of it.
[00:29:09] jackie-ellis_1_03-27-2024_123455: This is true also. Well said.
[00:29:12] Tracie: that way we're not panicking after it's been two hours. Oh my gosh, it's only two hours. And you're like, yeah, like Facebook doesn't even know your ad exists yet. Yes. there, is no juices flowing. Like there's, there's nothing like the audience got all the things have to happen and everything has to be warmed up.
It's like, It's true. Yeah. It's like, there's many layers left to go before we begin to look at this. Cause it's like everything needs either time or money. Right. And if you don't want to wait the time, then you got to shove a lot more money in it. And if you want to do it on a budget, then you just gotta like go somewhere with no signal.
So you have no idea what's going on and just wait to be notified by like, you know, a flare that it's safe
to back and
all is
[00:29:55] jackie-ellis_1_03-27-2024_123455: Yeah. Yeah. Yeah. We should require that of our clients actually. Okay. If you [00:30:00] want to work with us, we're going to onboard and then you're going to go on vacation somewhere with no cell signal.
[00:30:06] Tracie: Yep. Somewhere with complete distractions and every time you wonder, just press this little button that gives you that little dopamine kick that makes you go, Oh, okay. Everything's working. You know, like, like the little elevator button. It's like, Oh, okay. It's on my, it's on its way. It's on its way.
And then we'll, sit, we'll do a little signal flare. Yeah. Yeah.
[00:30:24] jackie-ellis_1_03-27-2024_123455: Yeah. I like that.
[00:30:25] Tracie: When it, when safe to come back to shore and it all will be well. So what is your favorite way to be contacted?
[00:30:31] jackie-ellis_1_03-27-2024_123455: My favorite way to be contacted
like in the virtual world.
[00:30:36] Tracie: Yes. Yes. I mean, you've got one magic offer. You know, people can hear from you too, can't they?
[00:30:41] jackie-ellis_1_03-27-2024_123455: Yes. My favorite way to be contacted is probably with a DM on Instagram.
My
handle is I am Jackie Ellis. Pretty, pretty simple.
[00:30:51] Tracie: It's beauty in that, isn't there? There, there is. Yes. There, there is beauty in that. And then, uh, podcasts.
[00:30:58] jackie-ellis_1_03-27-2024_123455: Yes, I too have a [00:31:00] podcast. So my podcast is called so worth it. And we talk about marketing and business and life and how it all kind of fits together. So the episodes are kind of a, a mixture of all those things, but I think that there's no life. You know, or no business without life. So we got to talk about both.
[00:31:20] Tracie: Right. I love that. And I love the name too. I was like, so worth it. I enjoy
[00:31:26] jackie-ellis_1_03-27-2024_123455: I
came to me after a cocktail coincidentally.
[00:31:29] Tracie: See, see, it all comes together, doesn't it? It all comes together. Yes. Yeah. Well, this name was actually an accident. It, it, there was a different name originally, but, um, , I'll say that for another time, I was like there, there was a different name and then it just didn't quite fit.
It didn't quite fit. and then over a time period, the, the name changed. So now, yeah, so now it's all about the, the, the cocktails, the coffee and, and these deep conversations, you know, cause it's life beyond how people see us online. Cause like, I want this as a place for our, [00:32:00] our peers, you know, a place where we can just kind of talk about what real life is like just so just like with yours, you know, when you're talking about it, it's worth it.
You know, it's like, there's a reason we do this and it's not just for some, you know, Fame or, or just for the money, right? Cause when, when we put all of these other things in place, the money follows instead of the money being what we're chasing, then the money gets us. Right. And it all kind of comes together in the end.
So thank you very much for being here, Jackie. Thanks for hanging out.
[00:32:30] jackie-ellis_1_03-27-2024_123455: Thank you. You're so
wise.
I love it. I love it. Thank you so
much. Of course.
[00:32:37] Tracie: Thank you for joining me here in cocktails, coffee, and conversations. Be sure to check out the show notes for all the links mentioned today. And while you're there, I'd love for you to rate and review the show. And if you have a topic or question you want me to answer, I want to hear it. Head to TraciePatterson.com/AMA and ask me anything about business. If I don't know it, [00:33:00] I'll bring it up with one of my guests until next week. Be well and have some fun.