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Hey there, and welcome back to On Your Terms.

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I'm your host, Sam Vander Wielen, an attorney turned entrepreneur who helps you legally

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protect your online business using my DIY legal templates and my Ultimate Bundle

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program.

Speaking of my signature program, The Ultimate Bundle, I am so excited to share today's

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episode with you because today was just such a treat for me.

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I sat down with four of my Ultimate Bundle members, some of whom have been in for years,

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some are newer, but it was so fun.

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And I wanted to give you a little bit of a variety of seeing people with different

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businesses at different points in their businesses, doing different things, showing how

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legally protecting their businesses gave them confidence, pointed them in the right

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direction, saved them money, saved them sleepless nights, all kinds of things.

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But, honestly, it was just so cool.

Like,

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if you and I sat down for coffee after I had done this interview with everybody, I just

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would have been speechless.

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Because I, honestly, just sat down to chat with these four incredible people thinking, you

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know, we're just having a little chat.

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But I walked away just so impressed with what everyone is doing.

Sometimes

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we don't take enough time to think about, first of all, the impact that we're having.

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Or, you know, I don't even sometimes realize how helpful my own customers think that my

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products are. And I don't always hear about the little things, like they all shared so

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many little things in this interview, about stuff that they were able to do with the

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Ultimate Bundle that I didn't even know about.

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So, it was so cool for me to hear that.

I

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also just started to get really overwhelmed, not to get to - I don't know - in it, but I

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just get so overwhelmed sometimes thinking about how much impact everybody is making.

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Like, think about all the impact your clients are then making on other people because of

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the things that you're working with them on.

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And then, that ripple effect that it has around the world is, I think, just very, very

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cool. And you should be very proud of yourself for whatever you're doing now and in the

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future.

So, who are these four incredible humans that I brought on to chat with you about legally

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protecting their business, some of the roadblocks they've hit, what brought them to want

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to legally protect their business, whether or not they think it's worth it to get the

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Bundle, or how much time it really took them, and how they found the supportive

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community, all that kind of stuff.

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Who are these people?

All

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right. Let's dive in. So, number one, we had Karin Nordin.

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Karin is a PhD expert in health behavior change and a published mindset theory

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researcher. After graduating with her doctorate, Karin had a striking realization, the

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typical self-help and productivity approaches of the personal development industry were

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shockingly inconsistent with the actual research on change.

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That inconsistency became the fuel for her business, Body Brain Alliance, where she's on a

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mission to teach compassion for change techniques that help dedicated self-improvers

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become their 2.0 selves.

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All right. So, I'm going to link to everything for Karin below.

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And you're going to hear Karin in this episode.

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I'm so excited to share with you all of her brilliance.

Next

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up, we had Mya Nichol.

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So, Mya is a highly sought after Instagram marketing expert and business coach who has

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taught over 5,000 students worldwide.

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Mya works with service-based businesses and coaches to attract their ideal customer grow

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their Instagram presence and build, grow, and scale their business online.

You're

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going to love Mya. If you don't know her already, she's absolutely delightful and

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definitely, definitely has some of the most helpful and useful content on Instagram about

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marketing your business there, so you definitely want to check her out below.

Next

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up, we had Chris Castillo.

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Chris is the founder of Empowered Achievers, where Chris work as a coach for high

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achievers helping them to reignite their career spark.

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She supports them as they find their career north star and build a personalized rubric for

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better career decisions.

Chris

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is the best. She's just so funny.

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She's become such a dear friend of mine, she cracks me up.

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And you're going to love her in this episode.

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But Chris does career fulfillment with people and she is just absolutely incredible and

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has gotten so much out of the Bundle, as you'll hear.

And

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last but definitely not least, one of my favorite humans, Athena Concannon.

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Athena is a certified fitness and nutrition coach with specializations in both pre and

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post natal fitness and women's metabolism.

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In her signature program, Balanced Body, she helps burned out women reclaim their time,

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optimize their energy, and get the body change they want without having to overhaul their

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lives or feel restrictive in the process.

I've

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known Athena for many years, and I just love, adore, and respect her so much.

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And I really love her approach to health and fitness and self-care.

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She's just such a down to earth breath of fresh air to me, and so I just love her and I

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know you will, too.

Okay

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. Without further ado, I want to make sure we get into this episode and you hear all of

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these incredible women's thoughts on what it's been like in the Ultimate Bundle.

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So, let's dive in and I hope you'll reach out to me, send me a DM on Instagram and let me

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know if you have any questions that come up for you after listening to this episode.

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And definitely go give them a little love on Instagram as well.

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See you on the other side.

All

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right. Guys, thank you so much for joining me today.

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I'm so excited to have all of you here.

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It means so much to me for you all to be here with me today.

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And I was hoping we could just kick things off a little bit.

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Maybe, Chris, you could kick things off with just telling us a little bit about what

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brought you to the Ultimate Bundle.

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Like, what was going on in your business, in your life that made you even look for legal

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stuff like that?

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Sure. Yeah.

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Gladly. Yes. So, I was brought to the Ultimate Bundle by way of Sam.

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So, actually, Sam and I had gotten connected through working with a shared coach in the

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past, and that's how we first got put in touch.

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But it felt very fortuitous, because legal had always been kind of the element of my

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business that I was like, "You know what?

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I think this is technically fine." It's the thing you don't want to look too closely at

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because that feels stressful and you rather just do the ignorance is bliss thing for a

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while.

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And meeting Sam was such a wonderful gift for many reasons.

But,

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particularly, I think being able to do the Bundle has really helped my business.

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I was at a place where I had been in business for a couple of years at that point.

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And I had things in place, but I didn't have a comprehensive overhaul, nor did I have

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something that I could feel really, really good about.

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And so, that's really what brought me to the Bundle.

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Yeah. That's really cool to hear because I think a lot of people think that it's only,

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like, beginners or something like that.

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But, actually, for many of you, you were already up and running.

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What about you, Athena?

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What was going on in your business when you decided to up level your legal stuff?

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Yeah. I think for me, I was really starting to shift from more of a blog as a hobby to my

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business where I make money.

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And this is my fulltime income now, and I wanted something that would help me be more

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official and feel like it wasn't just a side hobby anymore.

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So, that's where I definitely needed that legal support.

And

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you and I had connected as friends through the blogging world before, so I knew it was a

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no-brainer that I was going to work with you.

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And, really, the Ultimate Bundle has helped me, just like Chris said, over the years.

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It keeps on giving, for sure.

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I also feel like, for me, it helped me with my confidence when I was selling my

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one-on-one programs for the first time.

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It keeps doing that, too, even now six years in.

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Yeah. I'm so glad.

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And shoutout to Fitness & Feta, Athena's former blog that I absolutely adored.

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And she always had great workouts and great recipes.

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She still does, just now under her own name, Achieve with Athena, so you can check that

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out. But that's really good to hear.

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And, Karin, what about you?

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Yeah. So, I think my situation was a little bit different in that I had gotten certified

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for free, actually, because I worked as a curriculum writer for Precision Nutrition and

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they do certifications. And so, they were like, "Here.

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You're helping write this, you might as well do it." So, I was like, "Okay."

So, I got certified for free and I wanted to start coaching some clients.

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But I am very paranoid about the legal side of things.

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And I'm also very paranoid about the accounting side of things and the numbers and, like,

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having everything lined up.

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And so, I had no intention of taking my business past tiny side hustle status.

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Which now it has evolved, and it is my fulltime thing.

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But that was not my intention in the beginning.

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I just wanted to make sure that I was absolutely sound when it came to legal

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practices.

And so, I think I don't even know how I found you, Sam.

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I think one of my friends at PN had recommended you because I know, like, a lot of the

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PN coaches use your templates when they become coaches.

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But that's how I found you and then my business evolved from there.

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Oh, that's good to know.

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That's really cool. I didn't know that that's how you got started.

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Very cool. And, Mya, last but definitely not least.

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So, for me, I didn't get everything legally set up immediately inside of my business.

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And looking back, one of my clients was like, "What is the one thing looking back?" I'm

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like, "I wish that I would have set this up sooner." But, obviously, I'm grateful that I

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set it up when I set it up.

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But, for me, I had a course and I had a membership already up and running.

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I had been doing one-on-one coaching and my business was starting to grow and grow and

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grow.

And I was also a little bit paranoid about the legal stuff as well.
And

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I was like, "I don't want to be sued.

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I don't want to lose all my money." I don't even know what to do if someone is going to

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come to me and say, "I want a refund," because I have literally nothing set up.

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And so, I actually went to Google first, and I don't even remember what I typed in,

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probably like some sort of legal templates.

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And I ended up purchasing a template through just some generic - I don't even know.

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It was, like, $25 or something.

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And I was like, "Oh. This is a good place to start."

And I honestly can't remember the exact moment, but I remember very soon at the beginning

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of this year, of 2022 - which I know this will air in 2023 - I just had this moment where

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I was like, "My business is growing so quickly, I don't have terms of use set in place."

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I think I was also setting up my website at the time and I was like, "I don't have

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privacy policy, disclaimers.

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I don't have anything." And so, then, instead of going to Google search, I actually went

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to Instagram search, and that's how I found Sam.

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I was just doing a little Instagram search.

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I think I was searching, like, lawyers or maybe contracts or something along those lines,

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and that's how I found Sam.

And

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so, I ended up purchasing the Ultimate Bundle.

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And for me, actually the first thing that I did was I went and I downloaded all those

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templates and I got them all set up in place.

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So, I actually didn't even go through all of the content at the beginning.

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I just went straight to the templates and I just implemented those on my website.

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And I implemented those for my one-on-one coaching and all of my offers.

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And so, that's how I got started.

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That's really cool. I remember, Chris, when you joined the Bundle, of course, because it's

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you, you would optimize your completion of the Bundle.

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You were like, "I'm doing these things on this week and this thing on this week." And you

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were actually the inspiration - I don't know if you know this - behind me, adding a

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training to the Bundle called The Ultimate Roadmap to Success, which is basically

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teaching people how to go through the Bundle successfully.

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And I was like, "Chris did this."

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Oh, my gosh. That's so funny.

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I did not know that.

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That's on being, you know - but, yeah, I remember that.

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Yeah. Well, I think it would be cool because so many of you shared about how you were in

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different places and kind of came to the Bundle for different reasons.

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So, maybe if we just go back through in the same order, if, Chris, you kick things off

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with sharing, do you remember if there was a first win or some sort of shift that

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happened once you got this stuff in place?

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I mean, honestly, I was thinking about it.

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And I think the biggest thing is just you cannot pay enough for peace when you're an

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anxious person, when you're a worrier, when you're a worst case scenario person.

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And as someone who has always catastrophize and been like, "Right.

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But what if it is that one percent of the time where X, Y, and Z?" I think it's such a

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no-brainer for me to get legal in place.

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So, honestly, I think the biggest thing was immediate win was just finally feeling like,

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"Okay. I don't have to have this be living rent free in the back of my head every day

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being like, 'You really should probably look at that and that's something you might want

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to take care of.'"

And particularly, there's so many things that are within it because even talking about

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business insurance, and GDPR rules for email lists, and all of that stuff, it's so

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considered. And so, those are some of my earliest, like, beyond just adopting the

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templates and stuff, like, up leveling all of my contracts for my one-on-one and my group

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programming.

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Being able to do that was huge but also having those other elements.

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I remember doing a huge email overhaul and you were like my bible for that.

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It was so helpful.

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Oh, good. I'm glad.

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Yeah. The value of unloading that mental load is really good.

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Yes, for sure.

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Athena, what about you?

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So, I definitely agree with Chris about the peace of mind.

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And I think I remember just feeling this immense sense of relief that I could just know

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that this was taken care of.

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Yes, from the worst case scenario perspective, because, Chris, I'm definitely with you,

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like, anxious person.

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All the worst case scenarios.

But,

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also, with just knowing that now I can free up space and mental energy to work on other

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areas of my business, because as we all know, when you're starting out, there are so many

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areas that you have to get up and running, and kind of figure out your own, and you are

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doing all the roles in your business before you can hire other people to help.

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And so, to just know that this part of my business was taken care of, especially since

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it's something I have no business trying to do on my own, knowing that was covered could

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allow me to focus on other things and free up that mental energy.

And

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that's something I say to my own clients in the fitness world as well, like, why try to

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piecemeal and guess your way through your own fitness or through your own nutrition when

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you could have somebody take that out of it for you?

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Yeah. Totally.

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And I don't think we realize, we talk a lot about in online business about hiring and

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offloading those tasks.

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But we don't often think about this stuff, like with legal or accounting.

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Like, getting this stuff off your plate is such a huge value.

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And like you said, Athena, we wear so many hats.

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But I always say we don't have to.

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We kind of take that on with entrepreneurship, but you don't necessarily have to put them

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all on. And so, we can also ask someone else to wear that hat.

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So, I always wanted the Ultimate Bundle to be the hat for other people.

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You know, the legal hat.

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Yeah, Chris?

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I just wanted to add, to that point, I think that's the thing.

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It's the unsexy investment that you super need to make.

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Because I think to your point, so many people are like, "I want to hire someone for social

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media," or I want to do this or I want to do that, which are all great things to hire

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people for. But I think they forget this other side and it's, well, don't build your

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house on a horrible foundation.

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We're forgetting that there are all these other really important elements to have and

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don't just get distracted by the buzzy thing.

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So, totally agree with that.

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Yeah. I could not agree more with the direction that's going to.

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And for maybe somebody who's listening to this and just starting out and wondering where

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to go first with the hire, like for a social media person, you might not necessarily want

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to go in a certain direction until you've even been at it for a while with finding your

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voice or have more clarity around your messaging, that kind of thing.

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And so, I feel like with legal, it is what it is, and that is a very steady foundation

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that you can give your business as you continue to grow.

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Totally. Yeah.

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And, Karin, do you remember any initial wins or takeaways?

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Yeah. So, I was a PhD student at the time, which meant that I had been kind of given a

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boundary problem.

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Because when you're a PhD student, you're the doer, you accommodate to everyone's needs.

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And so, when I started, I only had three or four clients.

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But all of a sudden, I was moving sessions for this client, and bending rules for that

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client, and refunding this client but not that client.

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And so, I was all over the place.

And

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when I sat down and went through the one-on-one contract, I was like, "Oh, I have to

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write out all of my rules.

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I have to write out what's okay and what's not okay."

And my PhD is in behavior change, and so one of the things I coach people on is how to

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establish and maintain boundaries in their life.

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And that's one of the best techniques you can do, is to actually have a written and

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communicated boundary.

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That's step one and two of holding boundaries, write them down, communicate them.

And

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so, I think that's kind of a benefit of legal that we don't really talk about, is, it

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gives you something to rely on and it gives you, quite frankly, a firmer backbone and a

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more fair business, because you are treating everybody equally and you're not giving one

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client a way to slide because you like them better than your other client.

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Totally. Yeah. And that clarity that just comes with that, it's easy.

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And I think that, you know, we've talked a few times now about mental load, and so this

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idea of every single time, making it like, "Okay.

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Am I going to give Karin the refund?

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But now Chris also wants this, but Athena needs the 30 day extension." It's a lot of time

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and mental energy.

I

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even have to step in with the team now all the time and I hear sometimes smatterings in

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the background, "What's going on?" And I'm like, "Whoa, whoa, whoa.

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We're spending way too much time doing this." It's clear, there's no ambiguity here.

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We shouldn't be spending time as a team.

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We can be doing so much other stuff to move forward.

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And we're accommodating people left and right and trying to do all this stuff and it's a

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distraction. And a lot of what we're all talking about, too, is that distraction, that

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mental load. What about you, Mya?

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I feel like everyone took all of the fun things and said it 100 times more eloquently than

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I would have said it. So, thank you for all of that.

I

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think the only thing that I would add to that is something that's been really, really

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helpful for me since the very beginning, but especially now as I continue growing my

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business, especially for one-on-one coaching.

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It has been really, really awesome to communicate, yes, the boundary side of things, but

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also the expectations for the clients, and then also what the client can expect of me,

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and not something when I didn't have contracts set in place or terms of use or anything

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set in place legally.

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When I was doing these one-on-one calls, these things would come up of like I didn't know

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about this or I didn't know that I had to show up and be prepared or I didn't know that

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you were going to show up and be prepared.

And

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it's like, that's all now written in my contract of this is what's expected of you as a

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client. This is what you can expect of me.

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And if they don't agree to that, then obviously we can chat about that.

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But it's just very, very nice that that's written in place.

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Like, yes, the boundary side of things, but also how to show up and actually get the most

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out of our time together.

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Actually, we can go in reverse order.

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We'll start with Mya first.

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I think it would be helpful if you could share your thoughts on when people are starting

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out or they're just starting to really dive in to their businesses, maybe taking it to

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the next level, taking it fulltime, they're getting hit with a lot of requests of where

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to put their money. There are courses.

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There are people. There are things.

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There's tools, programs, whatever.

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And it can be really hard as a business owner to know.

And

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so, sometimes what I hear on my end is like, "Well, I'm not sure if I should buy this yet

318
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because I'm going to buy this course instead or this other thing instead." So, could you

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speak to that business owner about kind of how you would suggest prioritizing or how they

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should balance this idea that they have a budget, obviously, but they also have to get

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this part done.

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Yeah.

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Thank you for bringing that up because that was the other thing I was going to add but

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totally forgot.

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This year, the Ultimate Bundle by far is the best investment that I've made in my business

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. And I've made a lot of investments in my business.

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You know, I purchased programs and master classes.

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I have a business coach.

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I had a business coach previously.

I

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mean, I've made a lot of investments in my business, and by far the Ultimate Bundle has

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been the best investment for all the reasons that we previously just said, you know,

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setting the boundaries, having clear expectations, having that peace of mind.

333
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I mean, that alone as a business owner, if you're really wanting to take your business

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seriously, I mean, if you're wanting to scale to the 5K, 10K, 25K, 50K, 100K months, it's

335
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inevitable that things are going to come up.

336
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No matter how amazing your clients are, things are going to come up, things are going to

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happen. And, obviously, I'm not saying to think the worst of all of your clients, but

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also to have these things set in place to make your life easier.

And

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I think it just goes back to the system.

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Like for me, it was taking up so much of my time to be bouncing around of like, "Okay.

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Well, I'm going to let this person cancel, but then this person not cancel.

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And then, this person, they didn't show up to their call or they were five minutes late,

343
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should I let them go five minutes over?" It's all these different things.

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Basically, five minute increments, but those five minute increments add up, especially if

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you're doing this part-time.

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But just in general, as a business owner, there's a lot of different things that you could

347
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be spending that five minutes on that's going to get you to where you really want to

348
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go.

And so, for me, it's just having these systems set in place.

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I know exactly how to handle it.

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My team now knows exactly how to handle it.

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And so, I mean, I can't even imagine not having this setup in my business.

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Just thinking back on how it's helped me, not just at the beginning of my business, but

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where I'm at right now.

I

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mean, I've had people who have disputed payments and I've been able to win those disputes

355
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because of my terms of use.

356
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And these are things that are not the glamorous side of entrepreneurship that people never

357
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talk about.

358
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But it's inevitable.

359
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It's going to happen. People are going to want refunds.

360
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People are going to dispute their payments.

361
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They're going to do all sorts of crazy things.

362
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And it's not necessarily your fault as a business owner.

363
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But when you have these systems set in place, like for me, the first time it happened, I

364
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was like, "Oh, my gosh.

365
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This is happening right now.

366
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My first dispute." I was in tears.

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But then, I realized I already had the system set in place to be able to handle these

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situations.

And so, yes, the peace of mind starting out of knowing that those are in place, but also

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the peace of mind just moving forward that you are protected and you have a system to be

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able to handle that.

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And then, eventually, you have a system that if you hire someone onto your team, that you

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can just easily hand it over to them to be able to handle that as well.

373
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Yeah.

374
00:24:20,490 --> 00:24:26,150
Totally. I mean, Mya, for anyone who doesn't know already, has experienced a massive

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amount of growth in her business this year.

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And I think a lot of times people will say to me like, "Well, I'll take care of legal

377
00:24:33,050 --> 00:24:36,590
when," like when I get big, when I make a lot of money, when I whatever.

378
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And Mya is obviously there now already, but thank goodness you had this stuff in

379
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place.

And I think two things people don't realize that, one, you're going to need it along the

380
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way because then it's too late.

381
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But two - and I don't know if this has been true for you, too, Mya - but I feel my

382
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business nowadays, it's been a few years now of like multi-six figure month every single

383
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month. This is just normal now.

384
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Legal takes up more of my time now than it ever did before.

385
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I spend so much time writing our own contracts, dealing with nonsense, having to go after

386
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stuff, trademarks, copyright.

387
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I do so much more now.

388
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It only gets bigger.

389
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And it's more volume that we're dealing with.

People

390
00:25:17,600 --> 00:25:20,990
also sometimes have this expectation that once your business is successful, they don't

391
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need to pay because they think you're successful.

392
00:25:22,880 --> 00:25:26,030
And we would literally get emails being like, "Why do I have to pay you?

393
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Aren't you making a lot of money?" So, it's really just always interesting to me when

394
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people are like, "Oh. I'll take care of that once I get there." It's like, No, no.

395
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And also, where is there?

396
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Like, there is no apex.

397
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It's just hopefully going to keep going.

398
00:25:40,390 --> 00:25:41,240
That's the goal.

399
00:25:41,240 --> 00:25:42,770
Oh, yeah.

400
00:25:42,770 --> 00:25:48,620
For sure. I mean, just this year alone, with the amount of disputes that I've had, without

401
00:25:48,620 --> 00:25:55,040
my terms of use and what I have set up in my business, I would have lost tens of

402
00:25:55,040 --> 00:25:56,540
thousands of dollars.

403
00:25:56,540 --> 00:25:59,040
I'm not talking, like, $100.

404
00:25:59,040 --> 00:26:05,420
Like, tens of thousands of dollars, and that's a lot of money.

405
00:26:06,140 --> 00:26:12,630
Even if you are making, you know, six figure months, like $10,000, that's a lot of money.

406
00:26:12,650 --> 00:26:13,340
It's a lot.

407
00:26:13,340 --> 00:26:18,350
And I experienced this heavily last month with Black Friday.

408
00:26:18,350 --> 00:26:20,470
I had my biggest month yet.

409
00:26:20,470 --> 00:26:26,690
And I had the most amount of disputes for the exact same reason that you were saying, Sam,

410
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where people are like, "Well, you're making money, so why do I need to pay you?" And it's

411
00:26:30,110 --> 00:26:31,310
like, "I'm still a business.

412
00:26:31,310 --> 00:26:36,530
This is still my time and energy." So, yeah, definitely, I would say 100 percent, it has

413
00:26:36,530 --> 00:26:38,330
been helpful all along the way.

414
00:26:38,330 --> 00:26:43,130
But as my business continues to grow, it becomes increasingly more helpful.

And

415
00:26:43,130 --> 00:26:51,100
now thinking about the value of the Ultimate Bundle, I would pay hundreds of thousands of

416
00:26:51,130 --> 00:26:55,490
dollars for that information just because of how much it saved me.

417
00:26:55,490 --> 00:27:01,070
And not just how much it saved me in terms of money, but just peace of mind and stress.

418
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It's like, because now these disputes are coming up frequently, I mean, almost like on a

419
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week to week basis, I know how to handle it.

420
00:27:08,870 --> 00:27:11,720
I almost have like scripts now or it's like copy and paste.

421
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And I know I'm going to win it because of what I have in place inside of my business.

And

422
00:27:16,670 --> 00:27:21,560
I know that if I didn't have that set up in my business even months ago, because I have a

423
00:27:21,560 --> 00:27:26,930
membership and so people will try to dispute payments from, like, six months ago or

424
00:27:26,930 --> 00:27:29,240
they'll be like, "Well, I forgot to cancel.

425
00:27:29,240 --> 00:27:33,920
I'm just going to dispute this payment." And if I didn't have that terms of use that they

426
00:27:33,920 --> 00:27:40,100
had checked the checkbox at checkout, like, six months ago, I wouldn't have been able to

427
00:27:40,100 --> 00:27:42,050
handle that now and win that dispute now.

428
00:27:42,050 --> 00:27:46,790
So, it's like you have to think of it in terms of that.

429
00:27:48,020 --> 00:27:53,600
I guess, the best time to start is always day one of your business is basically what I

430
00:27:53,600 --> 00:27:54,230
was going to say.

431
00:27:54,650 --> 00:27:55,910
Yeah. Totally.

432
00:27:55,910 --> 00:28:02,150
I was going to ask our resident behavior change specialist, you know, what you would tell

433
00:28:02,150 --> 00:28:10,220
people about maybe shifting this mindset a bit about what I call the "Let me see if make

434
00:28:10,220 --> 00:28:13,910
this thing work first before I bet on myself." That's kind of what it feels like to me.

435
00:28:13,910 --> 00:28:14,560
But you tell me, Karin.

436
00:28:14,570 --> 00:28:18,170
Yeah. Well, here's what I have to say.

437
00:28:18,470 --> 00:28:25,400
No one outside of the online business world cares how many Instagram followers you have.

438
00:28:25,400 --> 00:28:30,380
Like, you cannot write the number of Instagram followers you have on a mortgage

439
00:28:30,380 --> 00:28:34,310
application. You cannot write your business coach's name on a mortgage application.

440
00:28:34,310 --> 00:28:38,390
You cannot write the fancy course you took on a business application or on a mortgage

441
00:28:38,390 --> 00:28:45,110
application.

And I know this because I bought a fricking condo, and the only reason I was able to buy a

442
00:28:45,110 --> 00:28:51,440
condo is because I had a two year record of having my online business.

443
00:28:51,440 --> 00:28:57,590
And I had all of the established documents that I need, which I had because I went

444
00:28:57,590 --> 00:29:00,620
through the Bundle and so I knew how to establish my business properly.

445
00:29:00,620 --> 00:29:06,610
And had I been missing a single one of those documents, I wouldn't literally not have a

446
00:29:06,610 --> 00:29:12,610
home. And so, we would be renting, we would be somewhere, but I would not be a homeowner

447
00:29:12,610 --> 00:29:14,650
if it wasn't for the Ultimate Bundle.

448
00:29:18,460 --> 00:29:22,810
I work with a lot of coaches, especially we have some stuff that I do for coaches, and one

449
00:29:22,810 --> 00:29:27,670
of the things that I tell them is, take yourself seriously from the beginning.

450
00:29:27,670 --> 00:29:31,480
Because we do know from behavior change that the number one way for you to change your

451
00:29:31,480 --> 00:29:34,840
beliefs is to act as if that belief is true.

452
00:29:34,840 --> 00:29:39,360
And so, if you want your business to be real, you need to act as if it is real.

453
00:29:39,360 --> 00:29:44,800
And real in the real world means recognized by the government, recognized as a legal

454
00:29:44,800 --> 00:29:49,600
entity. And so, that needs to be a priority above anything else, in my opinion.

And

455
00:29:49,600 --> 00:29:54,070
I will tell people that even though I am one of the people who sells stuff to coaches at

456
00:29:54,070 --> 00:29:56,140
the beginning of their business. I will say, "Hey.

457
00:29:56,140 --> 00:30:00,610
I would rather you spend your money on this other thing than my product because it is more

458
00:30:00,610 --> 00:30:02,200
important." Point blank period.

459
00:30:02,500 --> 00:30:06,760
Yeah. And by the way, I'm an advocate for people buying other things other than my own

460
00:30:06,760 --> 00:30:10,480
stuff. It's just that I always think it's interesting.

461
00:30:10,480 --> 00:30:13,750
Like, I think it's helpful from a mindset perspective when you start the business to

462
00:30:13,750 --> 00:30:17,740
factor that this and whatever you need to do, like financially, in getting the business

463
00:30:17,740 --> 00:30:20,110
formed is part of the budget.

464
00:30:20,110 --> 00:30:23,440
And so, sometimes when I think people take this budget and they're like, "This budget

465
00:30:23,440 --> 00:30:26,000
goes to this course," as opposed to thinking like, "No.

466
00:30:26,000 --> 00:30:30,610
No. This all has to be part of the equation." But, Mya, I saw you had something to add.

467
00:30:31,360 --> 00:30:37,780
This is kind of one of those random things that I just ended up being perfect for me to

468
00:30:37,780 --> 00:30:42,160
talk about. So, I was listening to a program that I purchased last night, and in the

469
00:30:42,160 --> 00:30:47,770
comment section, there's this whole conversation around coaches, and terms of use, and

470
00:30:47,770 --> 00:30:49,660
contracts, and everything like that.

471
00:30:50,230 --> 00:30:53,650
There's just a whole thing that's going on inside the coaching space right now.

But

472
00:30:53,650 --> 00:30:57,970
what was really, really interesting is one of the comments down below, they literally

473
00:30:57,970 --> 00:31:03,010
said, she commented and she was like, "I don't care at what stage you are in your

474
00:31:03,010 --> 00:31:06,580
business, if you don't have terms of use set up, I will not purchase from you.

475
00:31:06,580 --> 00:31:12,280
I don't care how experienced you are, how amazing your offers are because, to me, it

476
00:31:12,280 --> 00:31:16,840
shows me that you're not taking your business seriously." And that was, basically, word

477
00:31:16,840 --> 00:31:18,310
for word what her message said.

And

478
00:31:18,310 --> 00:31:21,640
I was like, "That's super interesting." And I would have to agree with that.

479
00:31:21,640 --> 00:31:26,020
Like, to me, it's like you are taking your business seriously when you have your business

480
00:31:26,350 --> 00:31:29,250
legally registered, when you have terms of use set in place.

481
00:31:29,250 --> 00:31:34,060
Because not only is it protecting you as a business owner, but it's also helping me as the

482
00:31:34,060 --> 00:31:37,480
client as well. And I think that that's something else that we don't think about a lot as

483
00:31:37,480 --> 00:31:38,630
business owners is like, "Oh.

484
00:31:38,630 --> 00:31:47,140
It's just about me, and thank the goodness."

I'm legally protected, but it's like as a client, it's really, really important for me.

485
00:31:47,140 --> 00:31:51,940
I would never go to my business coach and pay tens of thousands of dollars if they didn't

486
00:31:51,940 --> 00:31:56,290
have a contract. I'd be like, "This is a joke, right?" And that's not to say that it has

487
00:31:56,290 --> 00:31:57,700
to be tens of thousands of dollars.

488
00:31:57,700 --> 00:32:02,920
Like, even if it's $200, I want to know, again, what's expected of me, what's expected of

489
00:32:02,920 --> 00:32:07,570
you, how I'm protected inside of this program.

490
00:32:07,570 --> 00:32:12,670
Anyways, there's just a bajillion things that I could say about why the Ultimate Bundle

491
00:32:12,670 --> 00:32:13,390
is so amazing.

492
00:32:13,390 --> 00:32:19,800
I'm glad you brought that up, because it is true that legal stuff goes both ways.

493
00:32:19,800 --> 00:32:23,890
And the same assurances that you're all looking for from your clients that they're going

494
00:32:23,890 --> 00:32:27,140
to show up and they're going to pay you, they are looking for from you.

495
00:32:27,140 --> 00:32:31,130
Because you're also some random girl on the internet who they're hoping like, "Boy.

496
00:32:31,130 --> 00:32:34,780
Athena told me she offers 12 calls, but she didn't send me any contract.

497
00:32:34,780 --> 00:32:36,490
How do I know? Is she going to show up?

498
00:32:36,490 --> 00:32:37,570
What if she bounces?

499
00:32:37,570 --> 00:32:42,610
What if I just never hear from her again?" So, we have to remember that it works both

500
00:32:42,610 --> 00:32:44,290
ways. So, I'm glad you add that.

501
00:32:44,620 --> 00:32:46,210
Athena, did you have something to add?

502
00:32:46,900 --> 00:32:51,670
Yeah. I just think that this part of the conversation is a really nice mindset reminder

503
00:32:51,670 --> 00:32:57,070
that what you give energy to truly grows and like attracts like.

504
00:32:57,070 --> 00:33:03,820
So, if you're going to be somebody who is maybe hiding or pretending that the legal side

505
00:33:03,820 --> 00:33:11,380
of things doesn't exist or you're pushing it off until later, perhaps that becomes maybe

506
00:33:11,380 --> 00:33:15,400
the energy that you're putting out and attracting an audience that's going to just say

507
00:33:15,400 --> 00:33:21,190
like, "I could use your services, but maybe I will purchase later on." I really do

508
00:33:21,190 --> 00:33:26,430
believe in that kind of like attracts like mindset.

509
00:33:26,440 --> 00:33:28,040
Yeah. You're so right.

510
00:33:28,060 --> 00:33:30,160
Karin, did you have something to add on this?

511
00:33:30,580 --> 00:33:35,350
I was just going to say, you know, I think a lot of the legal conversation also tends to

512
00:33:35,350 --> 00:33:37,820
surround really scary things.

513
00:33:37,820 --> 00:33:40,000
But it's also really fun and empowering.

514
00:33:40,000 --> 00:33:43,460
Like, I have a selfie from the moment I established my business.

515
00:33:43,460 --> 00:33:47,410
And I look back at that selfie at every major milestone and I'm like, "Wow.

516
00:33:47,410 --> 00:33:53,500
In January of 2021, I established Body Brain Alliance." And for example, "In like

517
00:33:53,500 --> 00:33:57,610
a-day-and-a-half, we will cross half-a-million dollars." And it is insane to me that that

518
00:33:57,610 --> 00:34:00,490
has happened that quickly and I have that milestone.

519
00:34:00,520 --> 00:34:02,920
It's such a memorable moment for me.

And

520
00:34:02,920 --> 00:34:06,310
so, I just wanted to bring that in the conversation, too, because it can be really

521
00:34:06,310 --> 00:34:12,070
empowering, and it can be really special, and it can make you feel the number one thing.

522
00:34:12,070 --> 00:34:15,880
I think new coaches lack is confidence, and this is one of the things that really brings

523
00:34:15,880 --> 00:34:17,260
that confidence to the table.

524
00:34:18,130 --> 00:34:19,440
Yeah. Totally. I love that you.

525
00:34:19,440 --> 00:34:20,580
You have that picture, by the way.

526
00:34:20,580 --> 00:34:21,970
Chris, did you have something to add?

527
00:34:22,450 --> 00:34:26,090
Yeah. I mean, yes, it gives you so much confidence.

528
00:34:26,090 --> 00:34:32,710
And to me, the investment is so stupidly worth it, to Mya's point, of the fact that you

529
00:34:32,710 --> 00:34:36,700
are so giving of yourself, that there's a community where we can ask questions, that

530
00:34:36,700 --> 00:34:39,730
you're continuously updating the content.

531
00:34:39,730 --> 00:34:44,170
For anyone who's listening, if they don't know, we get monthly email saying, "Okay.

532
00:34:44,170 --> 00:34:46,250
Here's the status and what's going on.

533
00:34:46,250 --> 00:34:51,310
And it's time to update this, that, and the other." And you need that because, otherwise,

534
00:34:51,310 --> 00:34:54,200
you're kind of plugging along and all of a sudden you forget and you're like, "Oh.

535
00:34:54,200 --> 00:34:58,690
It's been two years since I looked at my contracts," or something like that.

So,

536
00:34:58,690 --> 00:35:04,570
not only is that super helpful - I know we've talked about this endlessly - but I do

537
00:35:04,570 --> 00:35:07,840
think it's really important of like, yeah, don't wait to patch the boat until it's

538
00:35:07,840 --> 00:35:13,780
sinking. I think, in general, people have a real tendency to romanticize things in life.

539
00:35:13,780 --> 00:35:15,140
I don't know. I see it all over.

540
00:35:15,140 --> 00:35:18,790
I feel like it's the ultimate TikTok conversation these days of people being like,

541
00:35:18,790 --> 00:35:23,890
"Romanticizing my walk to the deli," or whatever, which like, go for it, more power to

542
00:35:23,890 --> 00:35:26,830
you. But I think it can lead to really dangerous things.

543
00:35:26,830 --> 00:35:33,850
Like, I'm in the career fulfillment space and I always see people do this with jobs - I

544
00:35:33,850 --> 00:35:38,650
always use this as an example - people getting obsessed with farm talk and then thinking

545
00:35:38,650 --> 00:35:41,680
that they're going to start a farm, but they know nothing about it and they've given zero

546
00:35:41,680 --> 00:35:44,620
thought to the work that it would actually entail.

547
00:35:44,620 --> 00:35:47,410
And then, they try and do something really dramatic.

548
00:35:47,410 --> 00:35:50,860
And all of a sudden, they're like, "In bad news, I don't like waking up at 5:00 a.m.

549
00:35:50,860 --> 00:35:53,950
and I don't like picking up animal poo." And I'm like, "Well, you should have thought

550
00:35:53,950 --> 00:36:01,060
about this."

And similar thought here of, like, don't wait until you're sinking to try and deal with

551
00:36:01,060 --> 00:36:05,390
it. It's just so wild to me what people do when we're like, "Oh.

552
00:36:05,390 --> 00:36:09,880
That feels like a really inconvenient conversation." And it can be scary but,

553
00:36:09,880 --> 00:36:19,100
alternatively, to that point of it is just so empowering to have it off of your mind.

554
00:36:19,670 --> 00:36:20,860
Yeah. Totally.

555
00:36:20,870 --> 00:36:28,310
And speaking of speaking our minds, does anybody have anything about the community aspect

556
00:36:28,310 --> 00:36:29,750
of the Bundle that they'd like to share?

557
00:36:29,750 --> 00:36:33,020
Like, whether you've been able to ask questions or you've gotten something from other

558
00:36:33,020 --> 00:36:34,190
people asking questions?

559
00:36:34,190 --> 00:36:34,730
Mya.

560
00:36:35,540 --> 00:36:41,330
So, like I said at the beginning when you were asking how we got - I don't know what the

561
00:36:41,330 --> 00:36:45,020
question was exactly, but I basically said I joined the Bundle and I just went through

562
00:36:45,020 --> 00:36:51,350
the contracts. And so, for me, I've just plugged into the Bundle whenever I felt like I

563
00:36:51,350 --> 00:36:55,850
needed it. So, I had set up my LLC already, so I didn't really need to go through that.

564
00:36:55,850 --> 00:37:01,310
But probably on a monthly basis, I will plug into the Ultimate Bundle and go into

565
00:37:01,310 --> 00:37:05,560
something and go through the training, and be like, "Oh, okay.

566
00:37:05,570 --> 00:37:13,310
Yes, I am good on this."

An example of this was I had someone who emailed me and they're like, "This is illegal to

567
00:37:13,310 --> 00:37:17,150
have." And I was like, "Oh, that's interesting." And it was inside of one of my

568
00:37:17,150 --> 00:37:19,960
contracts. And so, I went into the Bundle and I was like, "No.

569
00:37:19,960 --> 00:37:24,050
Actually, you're wrong." So, it just gave me that peace of mind as well.

But

570
00:37:24,050 --> 00:37:29,480
what I was going to say is I was actually looking at memberships and other people who are

571
00:37:29,480 --> 00:37:32,510
running memberships. So, I went into the Facebook Group page, and I can't even tell you

572
00:37:32,510 --> 00:37:37,230
how many times I've searched in the search bar just a word and just gone through for,

573
00:37:37,230 --> 00:37:42,310
like, either peace of mind or ideas of even just running a business.

574
00:37:42,310 --> 00:37:47,120
Or another thing would be business insurance and looking what other people are doing, like

575
00:37:47,120 --> 00:37:50,150
who they're getting for their business insurance.

576
00:37:50,480 --> 00:37:52,190
I've tuned in to the Facebook Group page.

577
00:37:52,190 --> 00:37:57,170
I haven't actually posted anything in there, but I've tuned in, I would say, at least

578
00:37:57,170 --> 00:38:01,640
three times a month just in the search bar, just searching what other people are doing

579
00:38:01,640 --> 00:38:03,170
and how I can learn from them.

580
00:38:03,170 --> 00:38:09,470
And you're always in the comment section as well, Sam, responding and giving feedback.

581
00:38:09,470 --> 00:38:13,310
And so, I have found the community so, so, so extremely helpful.

582
00:38:13,580 --> 00:38:17,810
Just learning from other people, not even like me necessarily posting in there, but it's

583
00:38:17,810 --> 00:38:22,700
also just nice to know that I can post in there, too, if I weren't to have been able to

584
00:38:22,700 --> 00:38:24,410
find the answer to my question.

585
00:38:24,410 --> 00:38:28,490
Yeah. Totally. I was hoping that it would be like a resource bank as it got more and more

586
00:38:28,490 --> 00:38:33,080
. And now I've had it for, like, five six years, so it's pretty built up at this point.

587
00:38:33,230 --> 00:38:34,670
Karin, did you have your hand raised?

588
00:38:34,700 --> 00:38:35,990
Yeah. Yeah.

589
00:38:35,990 --> 00:38:40,370
I was going to say, so you probably don't know this, but part of what I did research on

590
00:38:40,370 --> 00:38:43,460
when I was in my PhD was student engagement.

591
00:38:43,460 --> 00:38:47,420
And so, I know a lot about online program engagement.

592
00:38:47,420 --> 00:38:51,260
And the engagement in the Bundle is nuts.

593
00:38:51,260 --> 00:38:59,210
Like, it blows the statistics about online engagement that you find in reputable journals

594
00:38:59,540 --> 00:39:01,070
completely out of the water.

595
00:39:01,070 --> 00:39:04,910
And I think that's because, as entrepreneurs, it can be very isolating.

596
00:39:04,910 --> 00:39:09,200
Like, you're not often in a group of entrepreneurs having a conversation about the most

597
00:39:09,200 --> 00:39:12,500
vulnerable stuff, like the things that are going wrong, the people who want to

598
00:39:12,500 --> 00:39:17,670
refund.

And so, I just peek through the Ultimate Bundle every once in a while.

599
00:39:17,670 --> 00:39:20,000
Whenever I'm on Facebook, I look through.

600
00:39:20,000 --> 00:39:24,620
And it's almost like I can anticipate legal issues before they happen because someone else

601
00:39:24,620 --> 00:39:26,540
goes through it. And I'm like, "Oh.

602
00:39:26,540 --> 00:39:30,500
If that happened to us, we would be in the exact same situation." And then, I go and I fix

603
00:39:30,500 --> 00:39:37,010
it ahead of time and I am able to, like, reply back and look at other people for clues

604
00:39:37,010 --> 00:39:38,510
and things like that.

So,

605
00:39:38,510 --> 00:39:44,540
I think that's my research hypothesis on part of why the Bundle engagement is so good is

606
00:39:44,540 --> 00:39:48,080
because it is such a huge part of the learning.

607
00:39:48,080 --> 00:39:54,270
And it's one of the things that I think makes this different than just going and buying a

608
00:39:54,270 --> 00:39:58,110
legal template. Like, you can buy a legal template somewhere else, but you're not going

609
00:39:58,110 --> 00:40:03,540
to get 50 other entrepreneurs giving their two cents about exactly how they implemented

610
00:40:03,540 --> 00:40:05,070
it for this or that or the other thing.

611
00:40:05,610 --> 00:40:06,930
Yeah. That's so true.

612
00:40:06,930 --> 00:40:13,380
And I know that a lot of people, like Mya, use it as more of - well, I mean this in a

613
00:40:13,380 --> 00:40:18,360
good way - a lurker kind of situation where you're just hanging out reading, because

614
00:40:18,600 --> 00:40:19,920
that's good too.

615
00:40:19,920 --> 00:40:23,310
And like Mya said, a lot of people are posting stuff, so then you don't need to ask, so

616
00:40:23,310 --> 00:40:24,750
that's helpful.

But,

617
00:40:24,750 --> 00:40:29,550
also, just so everybody knows, because this wasn't really an issue, maybe, until about a

618
00:40:29,550 --> 00:40:32,550
year or two ago. All of a sudden, for the first time, we started getting people being

619
00:40:32,550 --> 00:40:36,770
like, "I don't like Facebook. I don't want to be on Facebook." So, we do actually have a

620
00:40:36,810 --> 00:40:38,220
Kajabi community as well.

621
00:40:38,310 --> 00:40:41,790
So, you can actually comment directly on, like, the templates or the training.

622
00:40:41,790 --> 00:40:45,390
And I respond in there, too, just so that people know, if you're not a Facebook person,

623
00:40:45,390 --> 00:40:50,100
totally fine, you can do that too.

Because

624
00:40:50,100 --> 00:40:56,370
I know Chris has to go soon, I would love for us to go around, and it would be really fun

625
00:40:56,370 --> 00:41:00,950
for me to hear - and, Chris, you can kick things off since I know you have to go soon -

626
00:41:00,950 --> 00:41:04,470
tell me about something that you're excited about that's going on in your business right

627
00:41:04,470 --> 00:41:07,470
now. I would just be very happy to hear about that.

628
00:41:08,500 --> 00:41:11,080
Sure. Bundle related or just -

629
00:41:11,080 --> 00:41:12,380
No. Just you related.

630
00:41:12,490 --> 00:41:15,310
Okay. Yeah.

631
00:41:15,310 --> 00:41:21,400
So, most exciting thing is I'm revamping some stuff.

632
00:41:21,400 --> 00:41:25,840
It's the end of the year now - I know this is going to get posted in the new year - I've

633
00:41:25,840 --> 00:41:30,640
been revamping some of the things for my self-study programming, which is really

634
00:41:30,640 --> 00:41:36,590
exciting. My self-paced programming, it's been live for a while now, but actually

635
00:41:36,610 --> 00:41:40,000
reworking some of the things for that and growing some of those things.

636
00:41:40,000 --> 00:41:44,590
We have a free workshop that leads into that, which has been really fun and has been very

637
00:41:44,590 --> 00:41:50,560
inspired by you, Sam, because I feel like your workshop process is pretty amazing.

But,

638
00:41:50,680 --> 00:41:52,760
yeah, that's what I've been excited about.

639
00:41:52,760 --> 00:41:55,220
It's just getting a lot of, like, bigger systems in place.

640
00:41:55,220 --> 00:42:01,810
Which, I guess ultimate plug for the Bundle, in that I don't think a lot of those set it

641
00:42:01,810 --> 00:42:05,800
and forget it things could happen until you had those pieces in place because you would

642
00:42:05,800 --> 00:42:09,910
be too busy bailing the water out of your sinking ship to deal with it.

643
00:42:10,270 --> 00:42:14,020
Yeah. Well, and what Chris is referring to is the fact that if you sell anything, like

644
00:42:14,020 --> 00:42:17,860
courses, memberships, ebooks, digital products, as I always say, things that people can

645
00:42:17,860 --> 00:42:22,090
purchase when you're sleeping, which hopefully is the goal for you in the sense of making

646
00:42:22,090 --> 00:42:26,800
money when you're not actually working directly with clients, is that, it's the same

647
00:42:26,800 --> 00:42:30,640
thing we've been talking about this entire show, which is that if you don't have the

648
00:42:30,640 --> 00:42:35,580
legal stuff in place when the person purchases, then it went out the window.

649
00:42:35,580 --> 00:42:40,060
So, I always give the final sale jeans analogy, you have to know it's final sale and all

650
00:42:40,060 --> 00:42:43,750
that good stuff. So, yeah, that's a really good point.

You

651
00:42:43,750 --> 00:42:48,490
also, Chris, have made a big push on TikTok this year and become quite the TikTok queen.

652
00:42:48,490 --> 00:42:51,010
So, I want you to share with everybody how that's going.

653
00:42:51,160 --> 00:42:52,700
Yeah.

654
00:42:52,700 --> 00:42:56,230
I mean, it's been great. It really up leveled my business this year.

655
00:42:56,230 --> 00:42:59,530
And so, there's kind of two things happening, because the set it and forget it, as I

656
00:42:59,530 --> 00:43:02,800
mentioned, of doing some of those things that can run more in their sleep.

657
00:43:02,800 --> 00:43:06,190
There's another factor which I didn't mention because you can only see the top half of me

658
00:43:06,190 --> 00:43:08,060
right now, which is I am super pregnant.

659
00:43:08,060 --> 00:43:10,240
I'm due with a baby in less than a month.

660
00:43:10,720 --> 00:43:15,430
And so, it's really crucial for me to have a lot of those things lined up before I go out

661
00:43:15,430 --> 00:43:19,510
on that leave. So, that's why that's been such a focus for me.

But

662
00:43:19,510 --> 00:43:25,090
it's an interesting time because it's been such a year of growth with TikTok.

663
00:43:25,090 --> 00:43:28,930
And it's been really interesting because, yeah, it's been completely blowing up over

664
00:43:28,930 --> 00:43:33,700
there. But it's brought so many people into my business, which is why there were a lot of

665
00:43:33,700 --> 00:43:40,270
things, like the workshop that I run, something that I wanted to implement but it was

666
00:43:40,270 --> 00:43:42,220
kind of like a later day project.

And

667
00:43:42,220 --> 00:43:46,110
then, come February, I started posting on TikTok.

668
00:43:46,110 --> 00:43:47,880
And it started as an experiment of like, "Okay.

669
00:43:47,880 --> 00:43:51,820
You know what? I'm going to give myself two weeks and give it a shot and see what

670
00:43:51,820 --> 00:43:56,560
happens." And I had one video do well and it kind of snowballed from there.

671
00:43:56,560 --> 00:44:00,490
And as a result, it kind of bumped that curve up.

672
00:44:00,510 --> 00:44:01,720
I was like, "Oh, shoot.

673
00:44:01,720 --> 00:44:06,790
I got to get some of these things in place to have the workshop." Because I was like,

674
00:44:06,790 --> 00:44:12,010
"All these people are getting dumped into a super leaky funnel and this is not great."

675
00:44:12,010 --> 00:44:14,230
And so, it really forced me to step things up.

So,

676
00:44:14,230 --> 00:44:16,810
yeah, it's been a big year of growth and that's been something I've been super excited

677
00:44:16,810 --> 00:44:19,740
about, is that workshop particularly.

678
00:44:19,740 --> 00:44:23,800
And it kind of coincides with both the growth of the business and the growth of my stomach

679
00:44:23,800 --> 00:44:26,050
as I get ready to go out of office.

680
00:44:27,220 --> 00:44:31,180
This is true. Speaking of your workshop, since I know you have to go, do you want to share

681
00:44:31,180 --> 00:44:33,220
about your workshop so people can find it?

682
00:44:33,400 --> 00:44:34,750
Yeah. Gladly.

683
00:44:34,870 --> 00:44:39,190
So, it's particularly for anyone who is kind of in second guessing their career.

684
00:44:39,190 --> 00:44:43,840
Primarily, the people I work with are, not even necessarily the folks who are miserable

685
00:44:43,840 --> 00:44:47,560
in their jobs and want career changes, but those who are just kind of doubting it and

686
00:44:47,560 --> 00:44:49,030
wanting more career fulfillment.

That

687
00:44:49,030 --> 00:44:53,590
was my experience. So, I had what I thought was my dream job in advertising.

688
00:44:53,590 --> 00:44:59,020
And, like, almost a decade ago, I went through what I call my existential career crisis

689
00:44:59,020 --> 00:45:01,820
where I realized, "Oh, no.

690
00:45:01,820 --> 00:45:05,770
I don't think what I thought was my dream job is actually my dream." And it's the whisper

691
00:45:05,770 --> 00:45:10,480
that turns into the scream that makes you second guess every single thing you're doing.

692
00:45:10,480 --> 00:45:12,450
And you start to think, "Oh, my God.

693
00:45:12,450 --> 00:45:15,640
Do I need to move to that farm in the middle of Vermont and buy a bunch of ducks and call

694
00:45:15,640 --> 00:45:18,670
it a day?"

And so, it's really a workshop built for that.

695
00:45:18,670 --> 00:45:23,050
It's called the Three Keys to Building a More Lifelong Aligned and Fulfilling Career.

696
00:45:23,050 --> 00:45:27,430
And it takes you through my process that I've taken all my clients through these last six

697
00:45:27,430 --> 00:45:32,470
years to help flush out what is actually engaging to you, what does fulfilling look like

698
00:45:32,470 --> 00:45:37,060
to you so you can build a career that fits into your life versus the alternative.

699
00:45:37,570 --> 00:45:41,860
That's awesome. And I will make sure I share the link to the free workshop below.

700
00:45:41,860 --> 00:45:45,420
So, if you all want to take it, you can go check that out.

701
00:45:45,430 --> 00:45:47,950
Thank you so much, Chris.

Athena,

702
00:45:47,950 --> 00:45:51,490
I can't wait to hear what you are so excited about.

703
00:45:51,490 --> 00:45:53,920
You have a lot going on in your business right now, too.

704
00:45:54,460 --> 00:46:01,720
Yeah. I'm really excited because I am streamlining, basically, two different offers that I

705
00:46:01,720 --> 00:46:07,030
was selling. One was more nutrition focused and one was more workout and fitness focused.

706
00:46:07,030 --> 00:46:13,420
And I'm really streamlining them into one offer called Balanced Body, which is part

707
00:46:13,420 --> 00:46:16,840
course curriculum and part done with you group coaching.

708
00:46:16,840 --> 00:46:21,250
And, really, it's scaling my one-on-one into this one group offer.

And

709
00:46:21,250 --> 00:46:25,900
I'm just really excited about it, because I think in the industry there are so many

710
00:46:25,900 --> 00:46:31,930
people that just focus on one piece of the puzzle and I was like, "Why am I focusing on

711
00:46:31,930 --> 00:46:37,180
just one piece of the puzzle kind of in each of these ways?" And so, not looking at your

712
00:46:37,180 --> 00:46:42,370
wellness and silos and bringing it together for a more holistic approach is really

713
00:46:42,370 --> 00:46:44,020
resonating with people.

And

714
00:46:44,020 --> 00:46:50,470
I'm just feeling the most in alignment about this way of offering things in my business

715
00:46:50,470 --> 00:46:55,450
that it's just like I just can't even wait already to be diving into what I have planned

716
00:46:55,450 --> 00:46:57,950
in January, even though I should be saying I'm excited for my vacation.

717
00:46:57,950 --> 00:47:06,760
Like, [inaudible]. I'm just really excited about it.

And I think, too, where

718
00:47:08,180 --> 00:47:13,430
Balanced Body is having a big impact, especially I work with a lot of really busy and

719
00:47:13,430 --> 00:47:18,290
burnt out moms, is all of the pieces of the fitness and nutrition that people aren't

720
00:47:18,290 --> 00:47:22,850
considering really important, like time management, and boundary settings, and asking for

721
00:47:22,850 --> 00:47:27,180
help, and all these non-sexy things.

722
00:47:27,180 --> 00:47:30,020
Like, it's so easy to focus on what workout we should do and what we should eat.

723
00:47:30,020 --> 00:47:36,530
But some of the day-to-day stuff, the reality that gets in the way, it's really fun for

724
00:47:36,530 --> 00:47:38,180
me to help people troubleshoot.

725
00:47:38,940 --> 00:47:45,200
Yeah. And you've been talking so much lately about self-care as the kind of unsexy or not

726
00:47:45,200 --> 00:47:47,600
popular forms of self-care too, right?

727
00:47:47,900 --> 00:47:53,390
Yeah. Yeah. And I think that all of that matters when it comes to actually getting the

728
00:47:53,390 --> 00:47:57,800
result that you want, whether that's consistent habits or body change.

729
00:47:57,800 --> 00:48:02,270
We have to be able to do it in a way that's not going to overhaul our whole lives.

730
00:48:02,270 --> 00:48:06,860
Totally. And how has it been is a big question I know to ask, but how has it been this

731
00:48:06,860 --> 00:48:12,020
year now, navigating, building your business, and being a mother to two little ones under

732
00:48:12,020 --> 00:48:12,560
three?

733
00:48:13,790 --> 00:48:16,010
It's been challenging, for sure.

734
00:48:16,010 --> 00:48:21,540
I mean, the adjustment from one to two kids, that's a whole nother topic for another day.

735
00:48:21,540 --> 00:48:23,270
That's a whole separate podcast in of itself.

736
00:48:24,410 --> 00:48:29,620
But, I mean, I'm really proud because right now Balanced Body is in beta.

737
00:48:29,620 --> 00:48:34,370
And I came back and having this space actually with my maternity leave from my business

738
00:48:34,370 --> 00:48:38,420
while my business was still running membership and everything in the background while I

739
00:48:38,420 --> 00:48:43,910
was on leave. But having that space gave me some clarity of where I wanted to make these

740
00:48:43,910 --> 00:48:48,230
changes. And so, coming back, like the month I was back from leave was my biggest month

741
00:48:48,230 --> 00:48:55,430
of the year. So, I'm not going to say it's been easy, for sure, but I think actually

742
00:48:55,430 --> 00:48:58,070
having the maternity leave gave me that space.

743
00:48:58,070 --> 00:48:59,390
Yeah. That's amazing.

744
00:48:59,390 --> 00:49:01,010
That's so cool that that happened.

745
00:49:01,010 --> 00:49:03,260
And what would you like to share with everyone?

746
00:49:03,260 --> 00:49:06,050
I think you have a legit fit checklist to share, right?

747
00:49:07,430 --> 00:49:13,100
Yes. I have a checklist and it's more of like a planning kind of checklist for things that

748
00:49:13,100 --> 00:49:19,370
you really can consider for your year as a whole and how to structure the seasons - I

749
00:49:19,370 --> 00:49:21,930
like to say, seasons of your fitness.

750
00:49:21,930 --> 00:49:28,600
Because a lot of people just try to go about fat loss or muscle building or performance,

751
00:49:28,610 --> 00:49:32,770
like doing the same exact thing the same exact way 365 days of the year.

752
00:49:32,980 --> 00:49:38,320
And that's just not realistic because we are not robots and our life has things that

753
00:49:38,320 --> 00:49:41,260
happen. So, we're not going to be able to do it that way.

754
00:49:41,260 --> 00:49:45,760
So, it's really about helping you pinpoint what times of year personally and

755
00:49:45,760 --> 00:49:48,580
professionally makes sense to embark on different goals.

756
00:49:48,700 --> 00:49:49,910
That's a really good idea.

757
00:49:49,930 --> 00:49:52,390
All right. Cool. I'll make sure I share the link below.

758
00:49:52,390 --> 00:49:54,440
Thank you, Athena.

Karin,

759
00:49:54,440 --> 00:49:56,190
what's going on in your business right now?

760
00:49:56,200 --> 00:49:57,370
What are you excited about?

761
00:49:57,850 --> 00:50:02,800
So, I am excited about two weeks of vacation, which is great.

762
00:50:04,390 --> 00:50:11,110
But that is mostly because we just came off a very successful sort of half-launch, I

763
00:50:11,110 --> 00:50:12,130
guess you could call it.

764
00:50:12,130 --> 00:50:18,730
So, I have a membership called Change Academy, and we do a deep dive every month on a

765
00:50:18,730 --> 00:50:20,080
different change topic.

766
00:50:20,080 --> 00:50:24,120
So, our whole thing is compassion first, evidence-based change education.

767
00:50:24,120 --> 00:50:29,830
So, not the discipline over motivation stuff that you hear from everybody, but stuff that

768
00:50:29,830 --> 00:50:32,770
actually is compassion first that makes you feel good about yourself.

So,

769
00:50:32,770 --> 00:50:35,010
we cover a different topic every month.

770
00:50:35,010 --> 00:50:38,530
And we have a lot of coaches in that membership, and so they were kind of pushing and

771
00:50:38,530 --> 00:50:44,530
asking for can we get more evidence or education on how to actually use behavior change

772
00:50:44,530 --> 00:50:48,280
with our clients, and help our clients with consistency, motivation, all that stuff.

773
00:50:48,280 --> 00:50:52,600
So, we just launched that and this was our first month of doing it.

So,

774
00:50:52,600 --> 00:50:54,790
we give them a resource they can use with clients.

775
00:50:57,040 --> 00:51:01,180
Basically, it's like a low cost mentorship style hot seat call.

776
00:51:01,720 --> 00:51:06,490
So, there's a bunch of stuff and I'm just really excited to see how that takes off next

777
00:51:06,490 --> 00:51:10,750
year. And I get more time talking with other coaches, which is always something that I

778
00:51:10,750 --> 00:51:11,620
really enjoy too.

779
00:51:12,100 --> 00:51:13,120
Yeah. That's really cool.

780
00:51:13,120 --> 00:51:17,410
I like hearing how everyone is optimizing, not just their businesses, but they're

781
00:51:17,410 --> 00:51:20,770
optimizing it for their life, which is really fun for me to hear.

782
00:51:20,770 --> 00:51:26,320
It's always like a secret private goal of mine that I want everyone to do and not be

783
00:51:26,320 --> 00:51:27,790
working like crazy.

My

784
00:51:27,790 --> 00:51:30,550
friend, Sammy, always says, if we're going to do that, we can go back to getting

785
00:51:30,550 --> 00:51:31,990
healthcare and a paycheck.

786
00:51:32,530 --> 00:51:36,730
Like, that's true. That's a good point.

And,

787
00:51:36,730 --> 00:51:39,940
Karin, where would you like everybody to come find you and learn more about the

788
00:51:39,940 --> 00:51:40,660
membership?

789
00:51:40,840 --> 00:51:43,660
Yeah. So, our website is bodybrainalliance.com.

790
00:51:43,660 --> 00:51:46,450
If you click on the Change Academy tab, you'll find all the deets.

791
00:51:46,450 --> 00:51:48,430
But then, you can also follow me on Instagram.

792
00:51:48,430 --> 00:51:50,200
It's just @karinnordinphd.

793
00:51:50,200 --> 00:51:52,300
So, that's a great place to start.

794
00:51:52,300 --> 00:51:55,990
Awesome. Thank you. And, Mya, what are you very excited about right now?

795
00:51:56,920 --> 00:52:01,630
You know, I had, like, ten minutes to think about what my answer was going to be to this,

796
00:52:01,630 --> 00:52:03,680
and I still don't have an answer.

797
00:52:03,700 --> 00:52:08,020
I feel like my answer is, I'm kind of excited about everything.

798
00:52:08,020 --> 00:52:15,340
I, personally, am all about finding joy in the journey of entrepreneurship.

799
00:52:15,340 --> 00:52:18,200
And that's something that's extremely, extremely important for me.

800
00:52:18,200 --> 00:52:24,790
And that I always want my students and my clients to be able to find joy in their journey,

801
00:52:24,790 --> 00:52:29,080
too, no matter what stage and phase and whatever is going on.

802
00:52:29,380 --> 00:52:32,920
So, that's something that I obviously want to practice if I'm going to be teaching

803
00:52:32,920 --> 00:52:41,560
it.

But as of, like, the last four months, I've been experimenting with different offers.

804
00:52:42,280 --> 00:52:45,300
I figured out what my human design was.

805
00:52:45,300 --> 00:52:49,690
And so, I've been playing around with, like, how to use human design in business and in

806
00:52:49,690 --> 00:52:51,790
life, and that's been really fun.

807
00:52:52,240 --> 00:52:56,530
I mean, I have a podcast that's launching next year and a clothing line that's launching

808
00:52:56,530 --> 00:52:57,760
next year.

So,

809
00:52:57,760 --> 00:53:02,800
I don't know, I'm just kind of in this really fun, experimental phase of my business, if

810
00:53:02,800 --> 00:53:06,910
that makes sense, in terms of, like, content on Instagram and in my business.

811
00:53:06,910 --> 00:53:12,400
And it's just been really, really fun to be able to interact with my community in a

812
00:53:12,400 --> 00:53:16,510
different way, basically, on a different week-to-week basis.

813
00:53:16,510 --> 00:53:20,590
Like, I'm throwing out master classes and I have a program next month.

814
00:53:20,890 --> 00:53:26,920
And then, of course, I have my signature off for, IG University, which is a membership for

815
00:53:26,920 --> 00:53:28,570
Instagram growth for business owners.

816
00:53:28,570 --> 00:53:31,100
So, I've just got a lot of fun things.

817
00:53:31,100 --> 00:53:35,320
And I feel like if you are listening to this and you're like, "Oh, I can't wait to get to

818
00:53:35,320 --> 00:53:38,590
that phase in my business," you will get there.

For

819
00:53:38,590 --> 00:53:44,590
the first eight months of 2022, and not necessarily, again, that I wasn't enjoying the

820
00:53:44,590 --> 00:53:49,950
journey, I definitely was, but I only had really one offer.

821
00:53:49,950 --> 00:53:53,150
And I was really just building my brand, building my business.

822
00:53:53,150 --> 00:53:59,920
And, basically, I built a really solid foundation for me to then be able to experiment.

823
00:53:59,920 --> 00:54:03,490
Because I had the income coming in that was consistent, which allowed me to then

824
00:54:03,490 --> 00:54:07,630
experiment. It allowed me to hire people, which allowed me to then have more time to do

825
00:54:07,630 --> 00:54:09,970
the things that I loved inside my business.

So,

826
00:54:09,970 --> 00:54:12,040
if you're listening to this, it's going to happen.

827
00:54:12,040 --> 00:54:13,420
2023 is your year.

828
00:54:13,420 --> 00:54:16,540
It's going to happen this year or it can happen right now.

829
00:54:16,540 --> 00:54:20,950
I mean, it's your business and you get to run it however you want to run it.

830
00:54:21,280 --> 00:54:25,790
But, yeah, I would say that that's where I'm at right now, is just experimenting and

831
00:54:25,790 --> 00:54:27,470
having fun in my business.

832
00:54:27,710 --> 00:54:31,670
That's awesome. I feel like you can tell with your content lately, especially on Stories,

833
00:54:31,670 --> 00:54:35,120
that you're just excited and you've been whipping out offers and offering different stuff

834
00:54:35,120 --> 00:54:38,040
. And it's cool to watch from my perspective.

835
00:54:38,040 --> 00:54:41,960
And I think there's an upgrade your Instagram account in less than ten minutes checklist

836
00:54:41,960 --> 00:54:43,250
that you wanted to share, right?

837
00:54:43,290 --> 00:54:44,040
Yes.

838
00:54:44,060 --> 00:54:45,170
Yes. Okay.

839
00:54:45,170 --> 00:54:48,830
Cool. So, I will make sure that we have the link to that for Mya down below.

840
00:54:49,430 --> 00:54:52,340
Before we wrap up, I want to do two things.

841
00:54:52,340 --> 00:54:57,230
One, I just wanted each of you, if you could, to tell me any parting words you would have

842
00:54:57,230 --> 00:54:59,360
for somebody who's on the fence about the Bundle.

843
00:54:59,360 --> 00:55:02,510
When everyone listens to this, the Bundle will be on sale really soon.

844
00:55:02,510 --> 00:55:04,280
It'll be a really short sale, actually.

845
00:55:04,280 --> 00:55:06,400
So, they're going to have a week or so to decide.

846
00:55:06,400 --> 00:55:08,270
What would you tell them if they're on the fence?

847
00:55:08,270 --> 00:55:11,840
And then, before we wrap up, I just want to have you all tell everybody where to find you

848
00:55:11,840 --> 00:55:14,060
. But anybody who wants to kick it off, go ahead.

849
00:55:16,320 --> 00:55:17,250
Go ahead, Athena.

850
00:55:17,520 --> 00:55:23,370
I'll go. So, I think and we might have touched upon this before, but just don't think that

851
00:55:23,370 --> 00:55:26,940
you're going to be the person that a legal issue won't ever happen to you.

852
00:55:27,540 --> 00:55:33,330
So, if that is the one thing that helps you get you into the Ultimate Bundle, take

853
00:55:33,330 --> 00:55:36,930
that.

So, I know you just said one, but I have another one, too.

854
00:55:37,890 --> 00:55:44,430
Before, we were also talking about more fun and empowering parts of the Bundle being

855
00:55:44,430 --> 00:55:50,250
there when you first got your LLC and all the steps of the way, and I really have been

856
00:55:50,250 --> 00:55:55,020
able to relate to that as I've signed into the Bundle to get my first independent

857
00:55:55,020 --> 00:56:02,460
contractor contract, and the first time I ran a retreat, and the first time I set up my

858
00:56:02,460 --> 00:56:03,540
affiliate program.

859
00:56:03,540 --> 00:56:08,790
All of these milestones along the way, the Bundle is kind of there with you and cheering

860
00:56:08,790 --> 00:56:09,270
you on.

861
00:56:09,750 --> 00:56:11,040
It grows with you.

862
00:56:11,130 --> 00:56:11,760
Yeah, it does.

863
00:56:12,750 --> 00:56:13,500
That's awesome. Thank you.

864
00:56:13,860 --> 00:56:17,730
That's actually exactly what I was going to say, too, because, I mean, I've done the same

865
00:56:17,730 --> 00:56:18,940
thing where it's like, "Oh.

866
00:56:18,940 --> 00:56:22,440
I'm bringing guest speakers into my membership." And like, "Oh.

867
00:56:22,440 --> 00:56:24,490
I'm starting an affiliate program for my membership.

868
00:56:24,510 --> 00:56:28,380
Oh, now I'm starting a podcast." It's like, now I have all these different things.

869
00:56:28,380 --> 00:56:33,240
When I bring guest speakers on my podcast, I have a contract for that, that I can have

870
00:56:33,240 --> 00:56:36,750
written up.

And I don't know, it's just been really, really fun.

871
00:56:38,310 --> 00:56:42,450
I think originally when I plugged into the Ultimate Bundle, I was like, "Oh, there's a lot

872
00:56:42,450 --> 00:56:46,410
of stuff in here that doesn't really apply to me." And now that I continue growing my

873
00:56:46,410 --> 00:56:48,660
business, I'm like, "Oh, actually that does apply to me.

874
00:56:48,660 --> 00:56:56,070
Oh, I'm actually really grateful that is in there."

Because like I said previously, it's really just been this thing, almost, I would say,

875
00:56:56,070 --> 00:57:01,320
like a legal best friend in my back pocket, if that makes sense.

876
00:57:01,320 --> 00:57:02,660
I just pull it out.

877
00:57:02,660 --> 00:57:06,120
And, seriously, I have the Kajabi app on my phone.

878
00:57:06,120 --> 00:57:11,580
And then, of course, I have the Facebook app so I can go into the Facebook Group.

879
00:57:11,580 --> 00:57:15,900
And so, literally, any time I have any sort of legal question, I know that Sam's going to

880
00:57:15,900 --> 00:57:17,310
have answered it somewhere.

881
00:57:17,310 --> 00:57:18,570
And so, I just pull it out.

882
00:57:18,570 --> 00:57:22,080
You know, I use the little search tools in there and I'm going through all the modules.

883
00:57:22,950 --> 00:57:28,170
I mean, just basically anything that I need, like, it is that legal best friend in my back

884
00:57:28,170 --> 00:57:35,130
pocket.

And I also liked what Athena said of, don't expect to be that person that legal stuff

885
00:57:35,130 --> 00:57:37,120
never is going to happen to you.

886
00:57:37,120 --> 00:57:41,970
It's obviously good to love your community and your clients.

887
00:57:41,970 --> 00:57:45,690
But even if you have the best clients in the world, I promise you that something will

888
00:57:45,690 --> 00:57:51,060
still happen.

And take it from me, I mean, I've used the Ultimate Bundle more over the last three months

889
00:57:51,060 --> 00:57:53,460
than I have really the entire year.

890
00:57:53,460 --> 00:57:56,340
But I'm so grateful that I have had it over the entire year.

891
00:57:56,340 --> 00:58:01,290
So, I had these system set into place, where I was able to know how to handle these

892
00:58:01,290 --> 00:58:05,520
situations and I didn't lose out on, you know, tens of thousands of dollars.

So,

893
00:58:05,520 --> 00:58:07,980
I have nothing but good things to say.

894
00:58:07,980 --> 00:58:11,940
I mean, I could sit here and probably just rant for an hour or more about all the good

895
00:58:11,940 --> 00:58:13,110
things in the Ultimate Bundle.

896
00:58:13,110 --> 00:58:14,430
But I'll leave it at that.

897
00:58:14,610 --> 00:58:16,680
Oh, thank you. I appreciate that.

898
00:58:16,680 --> 00:58:20,940
And yeah, by the way, these legal road bumps, these little things that come up, they're

899
00:58:20,940 --> 00:58:22,890
signs of growth, not a failure.

900
00:58:22,890 --> 00:58:24,310
You know, this is stuff going on.

901
00:58:24,310 --> 00:58:26,010
It means you're working with more people.

902
00:58:26,010 --> 00:58:28,350
And because of that volume, it's just inevitable.

903
00:58:28,350 --> 00:58:32,670
And I never say that kind of stuff from a place of watching out for the boogeyman behind

904
00:58:32,670 --> 00:58:36,240
your shoulder kind of thing. But that's just kind of how business works, how life

905
00:58:36,240 --> 00:58:38,970
works.

Like, I always say to everyone, like, look at Target.

906
00:58:38,970 --> 00:58:42,810
You know, Target probably gets sued multiple, multiple, multiple times a day, right?

907
00:58:42,810 --> 00:58:44,070
They're super successful.

908
00:58:44,070 --> 00:58:45,230
We all love Target.

909
00:58:45,240 --> 00:58:50,400
We all still go there and accidentally spend $200 when you meant to get toilet paper.

910
00:58:50,400 --> 00:58:52,970
And so, it happens.

911
00:58:52,970 --> 00:58:55,860
So, I just don't want anyone to think like, "Oh.

912
00:58:55,860 --> 00:58:58,440
I have to prepare in case I mess up." It's like, "No.

913
00:58:58,440 --> 00:59:00,460
You're just preparing because this is what happens in business.

914
00:59:00,480 --> 00:59:03,780
There's nothing wrong with you." And I hope everybody today sharing their stories, too,

915
00:59:03,780 --> 00:59:07,440
has normalize this experience for you.

Karin,

916
00:59:07,440 --> 00:59:10,620
what about you? Any parting words for our future Bundle members?

917
00:59:11,010 --> 00:59:16,770
Yeah. I was going to say that the worst place to be is on the fence, because it takes your

918
00:59:16,770 --> 00:59:17,940
cognitive resources.

919
00:59:17,940 --> 00:59:21,600
There is an immense cognitive load every single time you have to make a decision.

920
00:59:21,600 --> 00:59:25,680
And when you have diminished cognitive resources, what do you do?

921
00:59:25,710 --> 00:59:27,480
You procrastinate.

And

922
00:59:27,480 --> 00:59:31,200
I know that's a big issue for, especially, new people starting their business.

923
00:59:31,200 --> 00:59:35,160
And so, either decide you're going to do it or decide you're not going to do it for a

924
00:59:35,160 --> 00:59:38,160
specific period of time, and then revisit the decision.

925
00:59:38,160 --> 00:59:40,960
That would be my behavior change advice for you.

926
00:59:40,960 --> 00:59:44,160
Because sitting on the fence and constantly going, "Oh, I should do that.

927
00:59:44,160 --> 00:59:46,620
Oh, I should do that. Oh, I should do that," it's an energy leak.

928
00:59:46,620 --> 00:59:50,370
It's draining out valuable resources that you could be using to build your business in

929
00:59:50,370 --> 00:59:51,270
other areas.

930
00:59:51,600 --> 00:59:54,270
Yeah. And we all know we need that energy, right?

931
00:59:54,270 --> 00:59:57,890
It's such a precious resource in this business, for sure.

932
00:59:57,900 --> 01:00:01,620
All right. So, let's go around one more time and just tell everybody where to find you

933
01:00:01,740 --> 01:00:03,840
and how to best get in touch.

934
01:00:04,080 --> 01:00:04,680
Athena.

935
01:00:06,310 --> 01:00:07,810
Instagram is the best for me.

936
01:00:07,810 --> 01:00:11,490
I'm just @athenaconcannon, my full name.

937
01:00:11,490 --> 01:00:14,080
And just DM is the best way.

938
01:00:14,080 --> 01:00:16,190
My website is achievewithathena.com.

939
01:00:16,390 --> 01:00:18,730
I like to keep it casual in the DMs.

940
01:00:19,210 --> 01:00:21,160
Perfect. She's very responsive.

941
01:00:22,120 --> 01:00:22,750
Mya.

942
01:00:24,350 --> 01:00:26,720
I'm also in the DMs too.

943
01:00:26,730 --> 01:00:29,360
I'm @myanichol on Instagram.

944
01:00:29,360 --> 01:00:31,010
That's where I love to chat.

945
01:00:31,940 --> 01:00:34,760
Direct message is the best place.

946
01:00:34,790 --> 01:00:37,370
I'm not a huge fan of email.

947
01:00:37,370 --> 01:00:41,120
I was just telling my husband the other day, I was like, "I'm not a huge fan of whoever

948
01:00:41,120 --> 01:00:45,680
invented email." I just like the quick conversations.

949
01:00:45,830 --> 01:00:49,130
So, if you email me, obviously I'm going to reply back to you.

950
01:00:49,130 --> 01:00:52,100
But that being said, lets chat in the DMs.

951
01:00:52,730 --> 01:00:56,120
And Mya will reply back out of obligation but she will not be thrilled about it.

952
01:00:56,120 --> 01:00:56,390
Yes.

953
01:00:58,760 --> 01:01:00,080
Karin, what about you?

954
01:01:00,290 --> 01:01:02,090
Yeah. The same thing, Instagram.

955
01:01:02,090 --> 01:01:07,160
It's @karinnordinphd. And then, the same thing, you can DM me.

956
01:01:07,400 --> 01:01:12,530
If you DM me, I may not respond to you immediately, because as much as I love the DMs, I

957
01:01:12,530 --> 01:01:14,060
take breaks from them.

958
01:01:14,060 --> 01:01:16,320
But I would love to chat with you on there.

959
01:01:16,320 --> 01:01:17,780
And I will get back to you at some point.

960
01:01:18,060 --> 01:01:20,170
Good for you, by the way.

961
01:01:20,170 --> 01:01:25,130
And I can vouch for Chris, it's @empoweredachievers on Instagram.

962
01:01:25,130 --> 01:01:26,810
Chris, who does career fulfilment.

963
01:01:26,810 --> 01:01:31,850
So, I'll make sure that all of you are linked below, both your Instagram and websites and

964
01:01:31,850 --> 01:01:35,870
all that good stuff. So, please reach out to them, talk to them about their experiences.

965
01:01:35,870 --> 01:01:36,960
You don't have to take it from me.

966
01:01:36,960 --> 01:01:40,610
But, also, please follow them, because all of these incredible women have incredible

967
01:01:40,610 --> 01:01:46,100
content and have great businesses, so they are all worth a follow, a purchase, all the

968
01:01:46,100 --> 01:01:49,250
good things. So, thank you guys so much for doing this.

969
01:01:49,250 --> 01:01:50,330
I really, really appreciate it.

970
01:01:50,330 --> 01:01:51,370
It's been so fun.

971
01:01:51,380 --> 01:01:52,610
Thank you for having us.

972
01:01:52,610 --> 01:01:55,040
I've had an awesome time chatting about this.

973
01:01:55,040 --> 01:01:56,270
Any time.

974
01:01:56,270 --> 01:01:57,050
Thank you, Sam.

975
01:01:57,050 --> 01:02:02,840
You're welcome. Thanks for being here.

Thanks

976
01:02:02,840 --> 01:02:05,320
so much for listening to the On Your Terms Podcast.

977
01:02:05,330 --> 01:02:09,230
Make sure to follow on Apple Podcasts, Spotify, or wherever you like to listen to

978
01:02:09,230 --> 01:02:14,210
podcasts. You can also check out all of our podcast episodes, show notes, links, and more

979
01:02:14,210 --> 01:02:16,970
at samvanderwielen.com/podcast.

980
01:02:17,030 --> 01:02:20,570
You can learn more about legally protecting your business and take my free legal

981
01:02:20,570 --> 01:02:24,290
workshop, Five Steps to Legally Protect and Grow Your Online Business, at samvanderwielen

982
01:02:24,290 --> 01:02:30,080
.com. And to stay connected and follow along, follow me on Instagram, @samvanderwielen,

983
01:02:30,080 --> 01:02:31,610
and send me a DM to say hi.