We've got this belief that once we get to $100,000 a

month in sales, that our life is going to somehow miraculously

change. Your $250,000 profit a

month may not last forever. So you've got to put strategies and

processes in place to make sure you don't just put that money into

thin air. You're going to be out there fighting every single day to

make sure that you're getting the money in the door to put

in your bank account. So you've got to take action and start thinking about who are

you doing this for? Do you want to be that guy that looks back in like 50 years time and

says, I didn't do all I could. I just sat back on the couch.

I'm here to tell you today that breaking the nine

to five and becoming a multi-millionaire in

Australia is so possible, it's not even funny. I'm

Matthew Fraser, and this is Amazon Ecom

Secrets. I'll be sharing with you the secrets that helped me go

from millions in debt to an eight-figure entrepreneur.

If you're ready to escape the nine-to-five and live life on your terms,

let me show you the way. Today is special. It's a bit different. It's

about... mindset because I can tell you in

my own journey my mind had to be completely expanded

to bring in whole new beliefs because I

even had myself self-limiting beliefs. So let's

talk about mindset, let's talk about self-limiting beliefs,

let's talk about doubt and how those can impact you on

your journey. So go back to 2017. I'm

absolutely broke. I've just started an Amazon training program.

And I remember sitting in the audience of this training program.

It's like 400 people in there. And they

said, write down your goals, okay? Your goals and

what you want to do within selling on Amazon. And I

remember writing down in year one, I want to

be selling like $3,000 a month. And then by year

two, I want to be selling about $5,000 a month. And

it kind of went, I think the biggest number I had was about $20,000 maybe

a month within like year number five. And

it's easy to look back now, because at the time I didn't have any

money. So, you know, 2000 or 5000 was like

a lot of money for us. What was considered a side hustle, right?

Because that's generally why people start like an Amazon type business, because they

want to do it as like a side hustle with the, the hope

and the dreams that it will one day become a full hustle

to replace your like nine to five job and get out of the, what we

now talk about the matrix. Now I

can tell you, having now amassed over

$40 million in sales online, that the beliefs

and the goals that I had in the very beginning in 2017 were

so tiny that it now

makes me laugh to think how tiny of goals I was actually putting

in place. And I was writing these down too, thinking they were going to be awesome. And

I think one thing within that training program, they had a

goal, kind of like a goal, which was like the really big award. And

the big award for the program was if you could do

$100,000 US in a single month, you would achieve the biggest award they

had. So already within that award system,

They had already kind of put this belief in that, hey,

if you get to 100,000 US a month, you've basically made

it, right? Now, I can tell you from experience And

I talked to other sellers, too, about this. One guy

I spoke to, here's an example. One guy I spoke to the other day. He's done $1.7 million

in sales for an entire year. Now, congratulations to him. It's absolutely

awesome. I don't know what sort of profit we're talking.

We're talking sales. I can tell you he hasn't run

out and bought a Porsche yet, right? But I said to him,

look, what sort of dollars are you talking a month? Now, we're talking actually

over $100,000 a month if you're doing 1.7. And

I said to him, has your life changed? And

he said, no, exactly. Because

we've got this belief that once we get to $100,000 a

month in sales, that our life is going to somehow

miraculously change. We're going to have servants and a Porsche,

and we're going to have chefs and a massive house on the water or

something, right? And then you get to that number. And you look around

and nothing's changed, right? Now,

I'm not saying that absolutely nothing's changed. Let's say you work on an average

profit margin of 30%. You might be making $30,000 a month

profit. But here's what happens. In the very, very beginning,

if you're selling a product, that profit, you don't see

it in your pocket. You don't see it in your bank account because it's going back into

stock. So you're forever chasing this stock month

to month, trying to get more stock, trying to get more stock, especially as your business is

growing. And in my

case, my profit margin was upwards of 50%. And

I was stacking that money, right? It was stacking my

bank account faster than I could keep up. And I remember getting to

myself, I got to $100,000 myself, and I

did the same thing as what I said to this other gentleman. I looked around and my life hadn't

changed. And I put this self-limiting belief that once I

got to that number, everything would be different and life would be

great. I was still getting out of

debt at that stage. I was still in the hole, basically, of a million dollars

of debt. I probably paid some off by then. But it was just interesting talking

to this other guy who's 27 years old doing 1.7 million

and just realizing together, and I could tell him because

I'd already been through it, and he was now realizing that 1.7 million

wasn't actually life-changing. Now,

while we're on that topic, I can tell you what

is the life-changing number. For me, it was once

I started to make a profit of about $250,000 a

month minimum, that's when things really started

to change. At that sort of money level, you're talking like

literally pocketing $250,000 a month, that

means things like paying off debt like within like a month. Of

course, the million dollars took a bit longer than that, but it means like you could save up

a house deposit within like three months. You could save up, and

you could then pay it off. I actually paid off the first house I bought after

my financial crisis in about 12 months.

Bought the house, put a minimal deposit down, got into the

property, and just paid it off within 12 months. You

can then start doing things like, which is the bigger thing, which is what I encourage you

to do, which is things like looking at investments, right? How can I

best protect my money? How can I put, because you don't want to get 250 a

month and just start blowing it on like overseas holidays and things, right?

You want to start thinking, and this is another, if you're writing

things down, listening or watching this podcast, write

this down. your business may not last forever.

Your $250,000 profit a month may

not last forever. So you've got to put strategies and

processes in place to make sure you don't just put

that money into thin air, right? You want to look back and used to come and think, yeah, I actually

put that money into like properties, crypto shares, whatever

it is, right? Just something that's actually an asset that's going to go up in value. So

back to the mindset of things, it was absolutely self-limiting

of me to go back to the beginning and thinking about that. So the

other thing I want to talk about is goal

setting. Now I told you in the beginning I was setting some goals and

they were completely too small, but I really do

believe that you have to set goals for yourself. And the

reason for that is that if you don't have a goal set, and it could be

like a monetary number, It could be a car. I

don't really care what it is, right? And it's not my place to judge what

your goals are, right? But you need to have them. It might be I

want to get out of the 9 to 5. It might be I want to

travel the world, right? Whatever the goal is, I really do

believe in writing it down. And I mean

writing it down on a daily basis. And the reason why you

do that is because what you focus on,

you can deliver on, right? So if you're focused on

breaking the 9 to 5 and you're writing that down every single day,

your actions are going to be heading in the direction of

things that will help you get out of the 9 to 5. If your goal

is to have a million dollars in the bank, your actions are

going to lead you in the direction of getting a million dollars

in the bank because that is your focus and that is what you're

writing down on a daily basis. The

other thing I want to talk to you about is doubt and

I see this Look, I've been through it myself, but

I also see it in lots of other people, especially when they're

coming from this 9-to-5 mindset and

they want to break out of the 9-to-5 matrix and go into

a small business. And the small business is going to be like an

Amazon-based business, an e-commerce business,

right? And it is a

very, very hard transition to go from a worker bee

getting a paycheck every single week where you don't even have to think about it

the money just drops into your account and you just spend it moving into

you're now going to have to be the warrior you're going

to be out there fighting every single day to make sure

that you're getting the money in the door to put

in your bank account. Because guess what? When you're self-employed, no one else cares. No

one else is doing it for you, okay? So you've got to take action and

start delivering yourself. And start thinking about who you're doing

this for. Now for me, I was doing it for myself, but I was also

doing it for my family. I don't want to be the guy, and I like

to consider myself like the breadwinner, even though I'm not, but I'm certainly one

of the warriors of the family, fighting every single day for my family. I

want to look in the mirror and think, you are doing everything

on a daily basis to make sure this family doesn't end up on

the breadline. And that's

the type of mindset you want to have. And looking at

your family, do you want to be that guy that looks back in like 50 years time and

says, I didn't do all I could? I just sat back

on the couch and just thought, you know, someone else can do

that or I'm not good enough or this isn't possible. I'm

here to tell you today that breaking the 9 to

5 and becoming a multi-millionaire in Australia is

so possible it's not even funny. What is the lesson? The

key, how do you do that, is going to be knowledge.

Knowledge gives you confidence, which gives you power.

And it doesn't even matter what discipline it is. I'm not here today to sell

you an Amazon training program. I'm not saying that you've got to come and be mentored

by me. I'm just saying you've got to get knowledge in

whatever field that is. So whether you're doing trading,

you're doing crypto trading, whether you're doing share trading, whether you're starting a business

in making hamburgers, right? It doesn't matter what it is,

but the secret is getting the knowledge, because knowledge equals confidence, which

equals power, yeah? I've been there, guys. I've

been there in self-doubt, thinking, how am I going to make things work?

But I tell you what, I didn't let that get in the way, right?

I'm not saying it didn't come into my mind. I remember

distinctly walking along the street one day. This is literally just down the road in

Tweed Heads, right? I just had one of those moments where I had to

get out of the house. I was walking down the street. And I was feeling a

little bit sorry for myself, thinking, how on earth did I get

into this $1 million of a hole of a debt? But

that's the situation I was in. And I went out for a walk. And I remember praying.

And I don't know what I was praying to, but I was praying. And I was basically saying, please,

all I want, if I come out of this alive, All

I want in life is a four-bedroom brick house in

the suburbs and a Subaru WRX. That's

all I wanted. And I said, if I can have that, I'll

be happy. I'll be content. It was like I was just drawing a line in the sand, just

like, just give me that and I won't ask for anything else. But

I can tell you something else, having now achieved that

and obviously much, much more, and if you don't know, I've actually now got a collection of

Subarus, like literally like six Subarus, including for those that

may know, a 22B, which is like the dream car. I

can tell you that setting those goals is

good, but imagine what you could do if you had more. Imagine

what you could do if you had millions and millions of

dollars at your disposal. And I'm not saying imagine what you could do

as far as how many Lamborghinis you could buy. I'm saying imagine

what you can do as far as an impact on your family and

the ones that you care about. I've had the opportunity to

buy my mother-in-law her own property. She

was living in some shithole up in Brisbane. And

my wife and I just said, no, we're not going to stand by this anymore. We've

got the money to go and make a difference in her life. And

we went out and bought her a property, and she now lives in that property near

to where we are. So she's close to the family. And that was

a very, very special time. what

you could do if you set big goals and

dreams and deliver on them by taking action. So guys, thank

you so much for tuning in. I really hope you've got a lot of value out

of that episode. I was trying to pour in some real deep things out

of where I was at at the time, just so you know that I've

been through those same things too. And I look forward to seeing you in the next one.

All the best. Take care. Thanks for tuning into Amazon Ecom Secrets.

If you enjoyed this episode, the best way to show your support is

to give a five-star review on Apple Podcasts and Spotify, and

make sure to subscribe on YouTube so you don't miss an

episode. You can also find more at I'm

Matthew Fraser on all social media platforms. Thanks