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From  Studio C in the 511 Studios located

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in the Brewery District in downtown
Columbus, this is a Note To Future Me.

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This is Brett Johnson, your host, and I'm

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the owner of Circle270Media
Podcast Consultants.

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Chances are more of your podcast listeners

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than you even realize, care a
great deal about proper grammar.

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Your podcast represents
you and how you speak.

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You want your podcast listeners to

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understand what you're saying, to
think you're bright and competent.

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But your weak word choice might be raising

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eyebrows and red flags with
incorrect word choices.

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People might not actually know
what you're trying to say.

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Grammar rules were created
to make communication clear.

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Communication is the heart of podcasting.

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When you use words incorrectly, you can

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sound sloppy and precise
and even unprofessional.

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Here are six words you think you're using

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correctly in your podcasts,
but you may not be...

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The words less and fewer.

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Contrary to popular belief, these
two words are not interchangeable.

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Here's a usage trick to keep in mind.

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If you can count the number of whatever it

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is you're referencing, use the
word fewer if you can't use less.

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Remember, this rule is important enough

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that the Game of Thrones TV show
had two characters correct?

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The misuse of the word less three times.

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You may also remember in 2004, for a few

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years, Clear Channel's Less is More
initiative, where the broadcast company

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began cutting commercial times
from one minute to 30 seconds.

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You heard the branding on air on other
stations with that slogan, Less Is More.

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Which, of course
is grammatically incorrect.

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But continued the misuse of the word less
on a large scale across the country.

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I guess viewer is more doesn't
really have the ring to it,

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literally and figuratively

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If what you're referring to is really

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happening, or is going to happen then and
only then would you use the word

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literally. If you choose the word
literally to describe metaphorical

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outcomes or to emphasize at present
situation beyond what it actually is,

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you're potentially coming off
as unnecessarily dramatic?

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Well, that or like you don't know
what the word literally means.

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Imply and infer.

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While both words deal with communicating

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and processing information, imply and
infer, have different meanings when you

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imply you're the speaker and the one
providing information and meaning.

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For example, I didn't mean to imply that
there was anything wrong with the way you

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dress when you infer you're the listener,
you're the one receiving information and

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taking a certain meaning from
that information or situation.

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For example, since you did not show up for

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the first day of work, we will infer
that you are not serious about the job.

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Now's a good time to take another listen

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to your latest podcast episode and
see how you're using your words.

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Do you have room to improve?

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Did you get your point across using
the words you chose in that episode?

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Did you notice that you had to clarify
your point more than one time?

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As with anything you create, taking the
time to speak grammatically correct as

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possible, save you time
and save your listener time in

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understanding the point
you're trying to convey.

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Want to learn more?
Hey, be sure to sign up for my free daily.

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Open The Mic Newsletter.

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Each day is a different topic from
articles around the web on podcast,

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and our suggestions for
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The link to that newsletter to sign up
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