1 00:00:00,200 --> 00:00:03,950 In this episode, I'm going to talk you through the different types of coaches 2 00:00:03,990 --> 00:00:07,526 there are for you and the signs to look out for when choosing the good 3 00:00:07,558 --> 00:00:11,126 ones. Hi, I'm Katie McManus, business strategist and money mindset 4 00:00:11,158 --> 00:00:14,010 coach. And welcome to the Weeniecast. 5 00:00:14,670 --> 00:00:18,478 Here's my promise to you. If you ever book a call with me, 6 00:00:18,574 --> 00:00:22,182 come to Brave Biz Labs, which is the call that I do every single fourth 7 00:00:22,206 --> 00:00:25,902 Friday of the month, where I offer free business strategy and coaching to 8 00:00:25,966 --> 00:00:29,712 anyone who wants it or message me asking me about your business 9 00:00:29,776 --> 00:00:33,336 idea. I promise you that I will tell you if it 10 00:00:33,368 --> 00:00:37,040 sucks. And this is why I'm considering 11 00:00:37,080 --> 00:00:39,940 dropping the term coach from my title. 12 00:00:41,320 --> 00:00:44,952 I recently had a conversation with one of my business partners. We're doing 13 00:00:45,096 --> 00:00:48,912 market research for a new offer that we're launching for a new business, and 14 00:00:48,936 --> 00:00:52,518 it's very exciting, but we're interviewing business owners 15 00:00:52,704 --> 00:00:56,362 about where they're struggling, what their idea is, 16 00:00:56,466 --> 00:00:59,570 how they want to grow, so on and so forth. And he was telling me 17 00:00:59,610 --> 00:01:03,426 about his most recent interview with a gentleman who has 18 00:01:03,458 --> 00:01:06,842 spent about two years trying to get his business off the ground. He hired a 19 00:01:06,866 --> 00:01:10,578 coach who told him that his business idea was good. It 20 00:01:10,594 --> 00:01:14,042 is not. This coach also told him to 21 00:01:14,106 --> 00:01:17,730 stop creating content for social media on LinkedIn and 22 00:01:17,770 --> 00:01:21,590 to start just cold calling a bunch of investors and asking them for money. 23 00:01:22,140 --> 00:01:25,724 If you're also a trained coach, you know that this is not coaching. The 24 00:01:25,772 --> 00:01:29,436 term coach gets used in a lot of different ways. And I want to 25 00:01:29,468 --> 00:01:32,692 explain this first before we get into how you can really 26 00:01:32,756 --> 00:01:36,572 find the right coach, mentor, consultant, whatever it is 27 00:01:36,596 --> 00:01:40,332 that you need for where you're at in your business. But before we get there, 28 00:01:40,396 --> 00:01:44,228 let's talk about what the definitions are so that it makes sense when we 29 00:01:44,244 --> 00:01:44,960 get there. 30 00:01:50,100 --> 00:01:53,720 Classical coaching, where you've gone to school, gotten 31 00:01:53,760 --> 00:01:57,352 trained, you either got trained in life coaching, leadership coaching, executive 32 00:01:57,456 --> 00:02:01,080 coaching. In traditional coaching, your coach is not 33 00:02:01,120 --> 00:02:04,664 telling you what to do. In traditional coaching, your coach is 34 00:02:04,712 --> 00:02:08,328 literally asking you very open ended questions so 35 00:02:08,344 --> 00:02:12,024 that you can figure out your way of getting to your 36 00:02:12,072 --> 00:02:15,736 own goal. And if you don't know what your goal is, they're also asking 37 00:02:15,768 --> 00:02:19,304 you very clear, open ended questions so you can figure out what your goal 38 00:02:19,352 --> 00:02:23,164 is. In talking to my business partner, David, you know, he was saying it 39 00:02:23,172 --> 00:02:26,876 was really irresponsible of this guy's coach to not tell him 40 00:02:26,948 --> 00:02:30,180 that his idea was bad. To which I said, well, actually, if he was 41 00:02:30,220 --> 00:02:33,908 following the ICF, the International Coaches Federation 42 00:02:34,004 --> 00:02:37,772 code of Ethics, he actually can't tell his client that his idea 43 00:02:37,796 --> 00:02:41,404 is bad. It is not a coach's responsibility to 44 00:02:41,492 --> 00:02:45,156 on their clients dreams. Now, obviously, I don't think this coach was 45 00:02:45,188 --> 00:02:48,912 following the ICF code of ethics because he was 46 00:02:48,936 --> 00:02:52,768 very clearly giving directions on what this person should and shouldn't do. 47 00:02:52,904 --> 00:02:56,640 Don't post on LinkedIn, just go and cold call, which is bad 48 00:02:56,680 --> 00:03:00,432 advice. We're not doing that anywhere. It doesn't matter what kind 49 00:03:00,456 --> 00:03:04,240 of business you're in. We're not doing that. But it does open up a really 50 00:03:04,280 --> 00:03:08,120 interesting conversation around what coaching is and what it isn't. Now, there are 51 00:03:08,160 --> 00:03:11,912 coaches who are classically trained who are not going to give you 52 00:03:11,936 --> 00:03:15,584 answers, who are not going to tell you what to do. They're only ever going 53 00:03:15,632 --> 00:03:19,158 to ask you questions and help you figure out what you want to do. 54 00:03:19,304 --> 00:03:22,674 This is how I was trained and I no longer really do 55 00:03:22,722 --> 00:03:26,522 this because it really doesn't matter how many questions I 56 00:03:26,546 --> 00:03:30,386 ask my clients about what they think they could do on a sales call. If 57 00:03:30,418 --> 00:03:34,050 they've never sold anything and have no idea about 58 00:03:34,090 --> 00:03:37,802 best practices for a sales call, me asking them a whole bunch 59 00:03:37,826 --> 00:03:41,578 of open ended questions isn't going to do to make them better at sales. 60 00:03:41,754 --> 00:03:45,354 One of the things that I learned in kind of stumbling along 61 00:03:45,442 --> 00:03:49,012 and changing my niche is that I really enjoy teaching. I really 62 00:03:49,076 --> 00:03:52,440 enjoy sharing my expertise. I really enjoy helping people 63 00:03:52,820 --> 00:03:56,580 figure out which of the seven options to grow their business is the 64 00:03:56,620 --> 00:04:00,388 best option for them and then showing them exactly how they can take action on 65 00:04:00,404 --> 00:04:03,988 it. And in the world of coaching, the term 66 00:04:04,084 --> 00:04:07,436 coach gets very messy at this point because you have people 67 00:04:07,588 --> 00:04:11,340 who are trained coaches who think, okay, well, I'm not telling you what to do. 68 00:04:11,380 --> 00:04:13,988 I'm going to do classical coaching with you, and that's how I'm going to help 69 00:04:14,004 --> 00:04:17,572 my clients. And that's valid. And then on the other side, you have people who 70 00:04:17,636 --> 00:04:20,703 are experts at a specific thing, like LinkedIn, 71 00:04:20,791 --> 00:04:24,631 copywriting, podcasting, and they can 72 00:04:24,655 --> 00:04:28,287 call themselves coaches because they are helping people with a very 73 00:04:28,383 --> 00:04:31,759 specific thing, but they're giving advice and they're teaching and they're 74 00:04:31,799 --> 00:04:35,487 sharing their expertise and knowledge. And then you have people like me who kind of 75 00:04:35,503 --> 00:04:39,087 like, bastardize both. You know, I'm so grateful for the training that I have as 76 00:04:39,103 --> 00:04:42,775 a coach. I use a lot of it with my clients, but it's not the 77 00:04:42,807 --> 00:04:46,631 primary service that I offer. When my clients come to 78 00:04:46,655 --> 00:04:50,103 me with their business idea, I will tell them if it's a good idea or 79 00:04:50,111 --> 00:04:53,654 a bad idea, if it's a bad idea. I'll help 80 00:04:53,702 --> 00:04:57,510 them figure out what questions to ask to either figure out if they can 81 00:04:57,550 --> 00:05:01,054 improve it or is there something similar that we can switch to that 82 00:05:01,102 --> 00:05:04,838 actually has a market for it? If it's a great idea, then we'll just 83 00:05:04,894 --> 00:05:08,662 jump right into creating a strategy to start making them money 84 00:05:08,806 --> 00:05:10,090 and getting them clients. 85 00:05:12,990 --> 00:05:16,830 So how do you know the difference? How do you 86 00:05:16,950 --> 00:05:20,644 as a business owner and also a business owner who like, 87 00:05:20,782 --> 00:05:24,592 has ADHD, who's already overwhelmed by 88 00:05:24,656 --> 00:05:27,976 all the options out there, how do you tell the difference 89 00:05:28,048 --> 00:05:31,744 between who a good coach is and who a bad coach 90 00:05:31,792 --> 00:05:35,528 is? And when I say bad coach, they may not necessarily be bad. They 91 00:05:35,544 --> 00:05:39,360 may just not be right for what you need right now. So here's some 92 00:05:39,400 --> 00:05:42,740 things that you need to look at before you start looking for your coach. 93 00:05:44,000 --> 00:05:47,816 First and foremost, are you at the point where you need to start 94 00:05:47,848 --> 00:05:51,654 this business? If you're not, if you're still at the ideation phase, 95 00:05:51,822 --> 00:05:55,574 if you're still not sure if this is really what you want, if 96 00:05:55,622 --> 00:05:59,454 you're still toying with a bunch of other options in your life, I would actually 97 00:05:59,502 --> 00:06:03,086 recommend that you work with a classical coach. I would recommend that you 98 00:06:03,158 --> 00:06:06,910 find a coach who is trained and certified, who follows the 99 00:06:06,950 --> 00:06:10,590 International Coaches Federation for the definition of coaching, who can 100 00:06:10,630 --> 00:06:13,766 help you discover what it is that you really 101 00:06:13,838 --> 00:06:17,592 want. Because it doesn't matter how much money you throw into starting 102 00:06:17,616 --> 00:06:20,704 a business if it's not actually something that you want and if you don't have 103 00:06:20,712 --> 00:06:24,352 a clear idea of how it's going to make your life better, I guarantee you 104 00:06:24,376 --> 00:06:27,352 you're not going to do the work. And because you're not doing the work, you're 105 00:06:27,376 --> 00:06:30,144 not going to get the results. And because you're not getting the results, you're going 106 00:06:30,152 --> 00:06:33,464 to have zero return on investment for that 107 00:06:33,512 --> 00:06:37,072 program, those sessions, whatever it is that you signed up for, 108 00:06:37,256 --> 00:06:40,894 really take your time to make sure that this is the path that you want. 109 00:06:41,072 --> 00:06:44,466 And the only way you can do that is by working with someone who's not 110 00:06:44,498 --> 00:06:48,306 giving you advice on it, who's genuinely asking you the 111 00:06:48,338 --> 00:06:51,746 right questions to help you figure out what you want your life to look 112 00:06:51,778 --> 00:06:55,434 like. There are some really shady coach 113 00:06:55,482 --> 00:06:58,842 schools out there. So here is the gold 114 00:06:58,906 --> 00:07:02,110 standard is you want to find someone 115 00:07:02,530 --> 00:07:06,218 who has been to a coaching school that 116 00:07:06,234 --> 00:07:09,854 is ICF recognized International 117 00:07:09,982 --> 00:07:13,366 Coaches Federation. I personally know really talented 118 00:07:13,398 --> 00:07:16,902 coaches from the Coactive training institute where I was trained and 119 00:07:16,926 --> 00:07:20,022 certified, from IPEC, which is very similar to 120 00:07:20,046 --> 00:07:23,494 coactive and from accomplishment coaching. 121 00:07:23,662 --> 00:07:27,182 If you're looking for a coach like this, then you can also dm me 122 00:07:27,326 --> 00:07:30,038 on any of the social media platforms, or you can email 123 00:07:30,094 --> 00:07:33,910 me@katyatimcmanis.com and ask me 124 00:07:33,950 --> 00:07:37,688 if I can give you a recommendation. I'm happy to offer this to 125 00:07:37,744 --> 00:07:41,192 anyone who's listening. If you need to figure out what your next steps are and 126 00:07:41,216 --> 00:07:43,832 you're not at the point where you know what kind of business you want to 127 00:07:43,856 --> 00:07:47,352 start, okay. But you do not want to sign up for a mentorship. You do 128 00:07:47,376 --> 00:07:50,728 not want to sign up for a program. Here's what I did and how you 129 00:07:50,744 --> 00:07:53,800 can do the same, because it's not going to work for you at this point. 130 00:07:53,960 --> 00:07:57,352 If you know you want to start a business and you have an 131 00:07:57,376 --> 00:08:00,940 idea, then you have to ask yourself this question. 132 00:08:01,410 --> 00:08:05,026 Do you have a really clear idea of what you want this business to look 133 00:08:05,058 --> 00:08:08,130 like? And is there a model out there that already matches that 134 00:08:08,170 --> 00:08:11,506 perfectly? Because if there is and you're really good at following 135 00:08:11,578 --> 00:08:15,138 instructions, you can absolutely find someone who will 136 00:08:15,194 --> 00:08:18,754 mentor you, who's done exactly what you want to do, 137 00:08:18,922 --> 00:08:22,458 and will turn around and say, cool, here's what I did. Here's how I did 138 00:08:22,474 --> 00:08:25,922 it. Now go ahead and do the same. I will mention a 139 00:08:25,946 --> 00:08:29,362 caveat here, that this typically works better for people who are 140 00:08:29,386 --> 00:08:33,098 neurotypical. So if you have ADHD, like most of 141 00:08:33,114 --> 00:08:36,090 my listeners do, because this is an ADHD business building 142 00:08:36,210 --> 00:08:39,882 podcast, these programs may not work for you. You 143 00:08:39,906 --> 00:08:43,722 know, you may take really useful tips from them, but 144 00:08:43,906 --> 00:08:46,810 a lot of the instructions, a lot of the 145 00:08:46,890 --> 00:08:50,522 processes in these programs just aren't designed for an 146 00:08:50,546 --> 00:08:54,354 ADHD brain. So make sure that if you want to 147 00:08:54,362 --> 00:08:56,950 sign up for something, that it's going to be the right fit for you. 148 00:09:00,130 --> 00:09:03,658 Now, if you aren't really sure what you want it to look like and you 149 00:09:03,674 --> 00:09:06,750 don't really see a model out there that is like, oh, yeah, I want that. 150 00:09:07,090 --> 00:09:10,474 Then you're probably going to need to look for someone who kind of 151 00:09:10,522 --> 00:09:14,362 mixes coaching and consulting like I do. You want to look for someone who 152 00:09:14,386 --> 00:09:17,858 has a level of customization in their program that really 153 00:09:17,914 --> 00:09:21,210 helps you find your way, but also add some 154 00:09:21,250 --> 00:09:24,980 expertise who also trains you on the bits that you don't even 155 00:09:25,020 --> 00:09:28,548 know, that you don't know. Okay. So now that you've asked those questions and you 156 00:09:28,564 --> 00:09:31,396 kind of have an idea of who you want to work with, here's how we 157 00:09:31,428 --> 00:09:35,116 spot the good ones and the bad ones, all right? Because there 158 00:09:35,148 --> 00:09:38,940 are a lot of charlatans out there. There are a lot of people who are 159 00:09:39,100 --> 00:09:42,844 really profiting off the fact that this is not a regulated 160 00:09:42,932 --> 00:09:46,720 industry, and so we want to be able to spot them from a mile off. 161 00:09:48,460 --> 00:09:52,092 First and foremost, anyone who has a 162 00:09:52,116 --> 00:09:55,784 gazillion followers on social media and uses the fact 163 00:09:55,912 --> 00:09:59,672 that they have a gazillion followers on social media as proof that 164 00:09:59,696 --> 00:10:03,240 they're good at what they do. How many followers you have doesn't 165 00:10:03,280 --> 00:10:07,112 mean about the quality of service that you provide. It 166 00:10:07,136 --> 00:10:10,712 has no correlation. Even if someone is a social media 167 00:10:10,776 --> 00:10:14,448 coach who trains people how to build their following on social 168 00:10:14,504 --> 00:10:18,304 media, if they're bragging about how many followers they have 169 00:10:18,432 --> 00:10:22,170 and not how many followers they're closer clients have gotten and how that has 170 00:10:22,210 --> 00:10:25,786 helped their business monetarily, they're not 171 00:10:25,898 --> 00:10:29,682 legit. They're selling some snake oil, and they're hoping that you 172 00:10:29,706 --> 00:10:33,458 won't notice. Now, how do you spot these people? Because there are 173 00:10:33,514 --> 00:10:37,226 some good people out there who train on social media, 174 00:10:37,338 --> 00:10:41,050 who have massive followings, who actually provide a quality service, 175 00:10:41,210 --> 00:10:44,658 and they have massive following. So how do you tell the difference between someone who's 176 00:10:44,674 --> 00:10:47,712 good at what they do with a massive following and someone who's really at what 177 00:10:47,736 --> 00:10:51,368 they do with a massive following? Here's the key is 178 00:10:51,424 --> 00:10:55,072 you go into their comment section and you see if 179 00:10:55,176 --> 00:10:58,496 the people who are commenting actually sound like real humans 180 00:10:58,688 --> 00:11:02,100 or if they sound like AI bots. 181 00:11:02,720 --> 00:11:06,472 It used to be a lot easier before OpenAI came out because you just 182 00:11:06,496 --> 00:11:09,776 like, go into their comment section and be like, great post. Thanks for 183 00:11:09,808 --> 00:11:13,500 sharing. Great post. Great push. Thanks for sharing. 184 00:11:13,940 --> 00:11:17,444 Wow. Now it's a little harder because it's now 185 00:11:17,492 --> 00:11:21,108 very stilted language that is obviously a robot 186 00:11:21,164 --> 00:11:24,988 that's synthesizing whatever was in the post. And the comments 187 00:11:25,044 --> 00:11:28,452 that you'll see will basically be summarizing what the person said in their 188 00:11:28,476 --> 00:11:32,164 post. All these comments happen within a very quick 189 00:11:32,212 --> 00:11:35,444 succession after the post was made. If I post 190 00:11:35,492 --> 00:11:39,212 something, not all my people that follow me, that 191 00:11:39,236 --> 00:11:42,076 see my content and comment on my stuff, they're not all just waiting by their 192 00:11:42,108 --> 00:11:45,498 computer to be like, oh my God, did Katie post yet today? Like, I bet 193 00:11:45,514 --> 00:11:48,738 she posted, I bet she posted. I'm just going to keep refreshing, refreshing, refreshing, refreshing. 194 00:11:48,834 --> 00:11:51,602 Oh my God, she posted something. I'm going to comment within 30 seconds of her 195 00:11:51,626 --> 00:11:55,410 posting this. No, that's not how it goes. I don't 196 00:11:55,450 --> 00:11:59,146 have that big of a following. I have like 17,000 followers 197 00:11:59,218 --> 00:12:02,882 on LinkedIn and then smaller amounts on the other platforms. 198 00:12:03,026 --> 00:12:06,530 That's okay. You don't need a massive following to have a multiple six figure 199 00:12:06,570 --> 00:12:10,186 business. You need solid people who are following you, 200 00:12:10,218 --> 00:12:13,906 who are your ideal client. But even my posts that get a ton of 201 00:12:13,938 --> 00:12:17,642 engagement, that get hundreds of likes and hundreds of comments, you 202 00:12:17,666 --> 00:12:21,218 know, they happen over days. It doesn't happen all at once. 203 00:12:21,394 --> 00:12:25,098 So pay attention to what the comments say and 204 00:12:25,154 --> 00:12:28,938 when the comments were made and that'll tell you if someone 205 00:12:29,034 --> 00:12:32,466 is falsifying their engagement versus having 206 00:12:32,578 --> 00:12:36,194 legitimate engagement, their engagement is clue number 207 00:12:36,242 --> 00:12:39,160 one as to whether they're legit or not. 208 00:12:45,020 --> 00:12:48,364 Next, we want to go and we want to look at their testimonials. 209 00:12:48,532 --> 00:12:52,220 Testimonials that are worth anything should 210 00:12:52,260 --> 00:12:56,052 be given after someone has completed work with a coach. One of the 211 00:12:56,076 --> 00:12:59,452 biggest red flags that I see when I go onto scammy coaches 212 00:12:59,516 --> 00:13:03,292 websites is all of their testimonials are from people who just signed 213 00:13:03,316 --> 00:13:07,038 up for their thing. I just made payment and signed the contract. I'm so excited 214 00:13:07,094 --> 00:13:10,630 to start. Oh my God. I'm one week into the content and it's so 215 00:13:10,670 --> 00:13:14,250 helpful. This is going to be great. Just enrolled in the program. 216 00:13:14,710 --> 00:13:18,358 I've been following them forever. This is going to be so transformational 217 00:13:18,414 --> 00:13:22,006 to my business that doesn't help anyone, that doesn't have 218 00:13:22,078 --> 00:13:25,686 any proof of concept, that doesn't tell anyone about the results that they've 219 00:13:25,718 --> 00:13:29,070 gotten after working with that person. When you go into someone's 220 00:13:29,110 --> 00:13:32,724 website, you want to look for testimonials that speak to 221 00:13:32,852 --> 00:13:36,440 how long they've worked with the person, where they started from, 222 00:13:36,940 --> 00:13:40,772 what they were struggling with when they hired this person, and what 223 00:13:40,836 --> 00:13:44,284 results they've gotten out of it. We're looking for 224 00:13:44,332 --> 00:13:48,000 ROI, which if you don't know what that is, it's return on investment. 225 00:13:48,420 --> 00:13:52,044 I don't want you going out there and hiring coaches who don't have any 226 00:13:52,092 --> 00:13:55,528 proof of a good return on investment. That said, 227 00:13:55,684 --> 00:13:59,296 it's not necessarily bad if they have some negative reviews, especially 228 00:13:59,368 --> 00:14:02,992 if they've had a lot of clients say they have a lower ticket option. Not 229 00:14:03,056 --> 00:14:06,464 everyone's work is going to work for everyone. You want to be very 230 00:14:06,512 --> 00:14:09,992 cognizant, however, about what kind of 231 00:14:10,056 --> 00:14:13,760 negative review they have. This just didn't work for me. It's allowed for 232 00:14:13,800 --> 00:14:17,336 someone to have a couple of those if they have 233 00:14:17,528 --> 00:14:20,900 dozens of other good ones where people did see results. 234 00:14:21,330 --> 00:14:24,510 You're not looking for perfect because perfect does not exist. 235 00:14:24,970 --> 00:14:28,610 What you're looking for is real. Another red flag is if there's 236 00:14:28,650 --> 00:14:31,670 no last name, if it's a first name only 237 00:14:32,290 --> 00:14:35,906 and there's no indication about what kind of business they have or there's really no 238 00:14:35,938 --> 00:14:38,858 way to go. And, like, kind of like cyber stock and see if they're actually 239 00:14:38,914 --> 00:14:42,706 like real human beings in the world. That's another red flag. Now, of 240 00:14:42,738 --> 00:14:46,544 course, in the coaching space, we have confidentiality with a lot of our clients. 241 00:14:46,722 --> 00:14:50,284 So, of course, like, there may be some testimonials where there's no last 242 00:14:50,332 --> 00:14:53,980 name or it's just happy client, or it says, 243 00:14:54,060 --> 00:14:57,876 you know, senior executive, and that's okay. But 244 00:14:58,028 --> 00:15:01,660 all of the testimonials shouldn't be that. There should be some 245 00:15:01,700 --> 00:15:05,028 testimonials where you're able to literally just go and look up this person's name and 246 00:15:05,044 --> 00:15:08,052 find them on LinkedIn and see that they're a real human being that does the 247 00:15:08,076 --> 00:15:11,836 job that they say they do. Lastly, you want to look at their 248 00:15:11,868 --> 00:15:15,490 content and what their messaging is. What we're looking for 249 00:15:15,570 --> 00:15:18,790 is we don't want rainbows and sunshines only, 250 00:15:19,090 --> 00:15:22,802 and we don't want doom stayers. Rainbows and 251 00:15:22,826 --> 00:15:26,386 sunshines means, like, your idea can be turned into a million dollar 252 00:15:26,418 --> 00:15:29,882 product, blah, blah, blah, blah, without any caveats around 253 00:15:30,066 --> 00:15:33,450 how you determine what ideas are good and what ideas are bad. 254 00:15:33,610 --> 00:15:37,442 Rainbows and sunshines can also be, oh, it's just your mindset. Once you have your 255 00:15:37,466 --> 00:15:41,104 mindset dialed in, then you can have a. A seven figure 256 00:15:41,152 --> 00:15:44,480 business. No, go off mindset 257 00:15:44,520 --> 00:15:48,272 alone will not help anyone have a seven figure business. You 258 00:15:48,296 --> 00:15:50,320 have to learn how to do a lot. You have to have a good idea. 259 00:15:50,360 --> 00:15:54,016 You have to have a really strong market presence. There's so much that goes into 260 00:15:54,048 --> 00:15:57,280 it. And if you're not also talking about all the stuff you have to learn 261 00:15:57,320 --> 00:16:00,976 and do and fix and figure out as you go 262 00:16:01,008 --> 00:16:04,792 along, if you're only saying mindset, then you're a 263 00:16:04,816 --> 00:16:08,582 snake oil salesperson and you should go away. And you, 264 00:16:08,606 --> 00:16:11,798 as my listener, I hope you're not spending money with these people. The 265 00:16:11,814 --> 00:16:15,470 doomstairs on the other side, they're 266 00:16:15,590 --> 00:16:19,326 making it seem like if you don't hire them, then you'll never be 267 00:16:19,358 --> 00:16:23,070 successful. The doomsters also have this edge of, 268 00:16:23,110 --> 00:16:26,318 like, I have the secret and you don't have the secret. And the only way 269 00:16:26,334 --> 00:16:30,014 you're gonna get the secret to do this thing is if you hire me. No, 270 00:16:30,062 --> 00:16:33,664 they don't have a secret. There's no secret. They're just like, 271 00:16:33,752 --> 00:16:37,208 best practices. They know one of the best practices. 272 00:16:37,384 --> 00:16:40,744 And sure, you can hire them to learn that best practice, but it's not 273 00:16:40,792 --> 00:16:44,380 anything special. Like, there's no new story. 274 00:16:44,840 --> 00:16:48,256 Every single story we have, every single movie, every single book 275 00:16:48,368 --> 00:16:51,912 follows the same model of the hero's 276 00:16:51,936 --> 00:16:55,560 journey. It's the only way we pay attention to sh t. Have you read 277 00:16:55,600 --> 00:16:59,188 a self help book recently? It's the same thing with 278 00:16:59,244 --> 00:17:02,788 different words. There's no new ideas and there's 279 00:17:02,844 --> 00:17:06,652 no big secret to starting a business. If someone's trying 280 00:17:06,676 --> 00:17:09,428 to sell you that they have the secret and no one else has a secret, 281 00:17:09,484 --> 00:17:12,892 and so you should buy from them because they'll give you the secret, please don't 282 00:17:12,916 --> 00:17:16,524 buy from them. Please don't. You can find best 283 00:17:16,572 --> 00:17:20,228 practices from so many other people and this is my promise to you. Like, 284 00:17:20,284 --> 00:17:23,982 sure, I know a lot of really helpful things that help my clients 285 00:17:24,046 --> 00:17:27,854 start businesses. I'm never going to claim that any of them are 286 00:17:27,902 --> 00:17:31,470 super special secret stuff that only I know. No, 287 00:17:31,590 --> 00:17:35,174 because it's bull. I just happen to have a collection 288 00:17:35,342 --> 00:17:38,910 of really helpful best practices that I know 289 00:17:38,950 --> 00:17:42,798 across a really broad range of business building things 290 00:17:42,854 --> 00:17:46,550 like sales, marketing, branding, how to figure out your niche, how to design 291 00:17:46,590 --> 00:17:50,134 an offer like it just happens to be the right collection to help people start 292 00:17:50,182 --> 00:17:53,980 businesses. But back to, like, the proper doomsdayers. 293 00:17:54,140 --> 00:17:57,940 Anyone who's telling you that there's something wrong with you and 294 00:17:58,020 --> 00:18:01,820 that if you don't hire them, it's going to continue to get worse 295 00:18:01,860 --> 00:18:05,076 for you. Anyone who goes down that road in their 296 00:18:05,108 --> 00:18:08,772 messaging and doesn't at least explain the parts that you need to 297 00:18:08,796 --> 00:18:12,268 work on doesn't at least point to, here's what you need to learn. 298 00:18:12,444 --> 00:18:16,082 They're actually not going to teach you anything. They're just selling fear. 299 00:18:16,276 --> 00:18:19,926 Fear that you're in a up, fear that you're not gonna be perfect. They're selling 300 00:18:19,958 --> 00:18:23,542 this idea that if you hire them, then you're gonna get the 301 00:18:23,566 --> 00:18:27,046 answer. But doesn't that sound a bit like a cult? We're not signing up for 302 00:18:27,078 --> 00:18:30,422 snake oil stuff. We're also not signing up for cults here, thank you very much. 303 00:18:30,486 --> 00:18:34,254 We're also not signing up for the just work harders. This is a big one 304 00:18:34,302 --> 00:18:38,142 because especially for those of us with ADHD, we have grown 305 00:18:38,206 --> 00:18:41,998 up being told that we just need to try harder, that we just need 306 00:18:42,014 --> 00:18:45,212 to work harder, that we just need to focus harder, that we just need to 307 00:18:45,236 --> 00:18:49,084 do so much more harder. And throughout that 308 00:18:49,132 --> 00:18:52,828 messaging, throughout growing up that way, you really start believing that 309 00:18:52,844 --> 00:18:56,236 there's something wrong with you, that you're lazy, that you just don't try hard enough, 310 00:18:56,428 --> 00:19:00,092 and that if you could just get yourself to work another extra 10 hours a 311 00:19:00,116 --> 00:19:03,780 week, it would somehow be magically different. These are the hustle bros. 312 00:19:03,940 --> 00:19:07,540 You're not hustling hard enough. Now go shove it in a very 313 00:19:07,580 --> 00:19:10,760 uncomfortable place, please. You and I both know 314 00:19:11,330 --> 00:19:14,882 that it's not that you're not trying hard enough, it's that you need to 315 00:19:14,906 --> 00:19:18,730 figure out the way to work that's going to work for you. That's 316 00:19:18,770 --> 00:19:21,882 going to work for what you enjoy doing, right? Because with 317 00:19:21,906 --> 00:19:25,682 ADHD, if you don't enjoy doing something, you're never going 318 00:19:25,706 --> 00:19:29,298 to do it. You need to figure out what it is that you want to 319 00:19:29,314 --> 00:19:31,994 sell. What's the difference you want to make in the world. You have to actually 320 00:19:32,082 --> 00:19:35,842 believe in it. And when you have the right support, that support is going 321 00:19:35,866 --> 00:19:39,136 to help you figure out what that thing is. I can't tell you how many 322 00:19:39,168 --> 00:19:42,168 clients I've had who've started with me thinking that one thing was going to be 323 00:19:42,184 --> 00:19:45,904 their niche, and they get a few months in, they're like, I hate this. I 324 00:19:45,912 --> 00:19:49,688 don't want to help these people with this thing. I'm so bored with talking about 325 00:19:49,744 --> 00:19:53,336 x, y and z topic. Trying harder, hustling 326 00:19:53,408 --> 00:19:57,176 more is not going to help you be more interested in that thing. For an 327 00:19:57,208 --> 00:20:00,832 ADHD business owner, having someone who will support you through the 328 00:20:00,856 --> 00:20:04,648 pivot is the most important thing. Having someone who 329 00:20:04,664 --> 00:20:08,160 can tell you when it's time to quit is the most important thing. 330 00:20:08,200 --> 00:20:11,936 Because we're programmed throughout our whole life to just stick with 331 00:20:11,968 --> 00:20:15,360 something and try harder because that's what we've always been told is the problem with 332 00:20:15,400 --> 00:20:19,200 us and it's actually not. That's what we want to look out for 333 00:20:19,280 --> 00:20:23,120 when we're trying to identify the baddies and not the, like, 334 00:20:23,160 --> 00:20:26,184 fun baddies, the bad baddies. The thing. The people that we do not want to 335 00:20:26,192 --> 00:20:29,952 work with. How do we identify someone who's the right person for us to 336 00:20:29,976 --> 00:20:32,896 work with? Oh, what am I going to say next? Well, you'll have to keep 337 00:20:32,928 --> 00:20:36,032 listening to find out. But first. Squirrel, squirrel, squirrel, 338 00:20:36,096 --> 00:20:36,860 squirrel. 339 00:20:41,560 --> 00:20:44,976 How do we identify someone who's the right person for us to work 340 00:20:45,008 --> 00:20:48,752 with? Now, first and foremost, our instincts 341 00:20:48,816 --> 00:20:52,648 are spot on. Our intuition is spot on. Right. 342 00:20:52,704 --> 00:20:56,280 So, like, when you have this intuition that you're connected to someone, 343 00:20:56,400 --> 00:20:59,208 like maybe you feel like, oh my God, I already feel like we're friends. I 344 00:20:59,224 --> 00:21:02,676 already feel like we have this connection. Trust it. 345 00:21:02,868 --> 00:21:06,120 Don't just trust that. But that is a really good sign. 346 00:21:06,540 --> 00:21:10,068 Your intuition will never lead you wrong. If you ever have a I'm not so 347 00:21:10,084 --> 00:21:13,076 sure about this person kind of feeling, trust that too. 348 00:21:13,268 --> 00:21:16,940 Second, like I said, testimonials. If 349 00:21:16,980 --> 00:21:20,620 their testimonials are solid, and they're talking about real 350 00:21:20,700 --> 00:21:24,500 results they got after working with this person. That's amazing. 351 00:21:24,540 --> 00:21:28,236 But on top of that, you want to look to see, are these 352 00:21:28,268 --> 00:21:31,892 people like me, the people who've gone through this program or worked with this 353 00:21:31,916 --> 00:21:35,596 person before me? Did they start from a similar position 354 00:21:35,668 --> 00:21:39,080 that I'm in now? Did they have similar goals? 355 00:21:39,780 --> 00:21:43,476 Did they need help with the same stuff? And there's nothing wrong with 356 00:21:43,508 --> 00:21:47,140 reaching out to some of these people and asking about their experience, right? 357 00:21:47,220 --> 00:21:51,052 Anyone who has genuinely had a really good experience with a service provider 358 00:21:51,196 --> 00:21:54,120 is generally going to be happy to share about that experience. 359 00:21:54,670 --> 00:21:58,430 Another green flag for a solid coach is they're going to tell you exactly 360 00:21:58,470 --> 00:22:02,310 who they do not work with. Someone who is willing to take money from 361 00:22:02,390 --> 00:22:05,942 anyone because they're like, yeah, you can do anything you want. They're full of 362 00:22:05,966 --> 00:22:09,694 crap. Someone who says, hey, listen, I only work 363 00:22:09,742 --> 00:22:13,542 with these types of people who have these kinds of situations going on for 364 00:22:13,566 --> 00:22:17,206 them, they have some standards, and the reason they do this is because they 365 00:22:17,238 --> 00:22:21,084 understand that they can best support people who fit a certain 366 00:22:21,132 --> 00:22:24,600 criteria. They're not out there. Just take everyone's money. 367 00:22:24,900 --> 00:22:28,560 For instance. I don't work with people who want to start retail businesses 368 00:22:28,860 --> 00:22:32,572 because I don't really know anything about retail business. My only experience in 369 00:22:32,596 --> 00:22:36,388 retail is a managing a yarn shop, which I had 370 00:22:36,404 --> 00:22:39,996 a lot of fun with, but it's not something that I'm an expert at. And 371 00:22:40,068 --> 00:22:43,892 working at J. Crew 4 hours every two weeks for a summer when 372 00:22:43,916 --> 00:22:47,502 I was in college, so I could get the discount. Okay. You don't want me 373 00:22:47,526 --> 00:22:51,206 helping you with your retail store. All right. Also, restaurants. 374 00:22:51,318 --> 00:22:55,006 I used to work in restaurants. I hate restaurants. I don't want to 375 00:22:55,038 --> 00:22:58,654 ever talk about starting a restaurant again. Not my bag, baby. 376 00:22:58,782 --> 00:23:02,158 I also don't work with people who charge generally less than 377 00:23:02,174 --> 00:23:05,462 $200 an hour because it's not worth it for 378 00:23:05,526 --> 00:23:08,838 them to hire me if you're charging 379 00:23:08,894 --> 00:23:12,310 less, you know, and I'm not saying that you can't make really good money from 380 00:23:12,350 --> 00:23:16,126 starting a virtual assistant business. I specialize in helping 381 00:23:16,158 --> 00:23:19,998 people sell high ticket services like legal services, 382 00:23:20,094 --> 00:23:23,686 copywriting, coaching, consulting. My clients generally 383 00:23:23,718 --> 00:23:27,422 charge anywhere from $300 to $1,000 an hour, if not 384 00:23:27,486 --> 00:23:31,318 more. And they're able to do that because they provide a ton 385 00:23:31,334 --> 00:23:34,646 of value. Look for a coach who is that 386 00:23:34,718 --> 00:23:38,126 specific about who they work with and who they do not work with, because that 387 00:23:38,158 --> 00:23:41,824 shows that they have some integrity. People who can help anyone and 388 00:23:41,872 --> 00:23:45,180 everyone under the sun don't buy it. Squirrel. Squirrel. 389 00:23:45,800 --> 00:23:49,140 And lastly, and this takes some time to glean from someone, 390 00:23:49,560 --> 00:23:53,000 if you're following someone for a while, you can generally 391 00:23:53,120 --> 00:23:56,504 see that they're consistent. They have consistent 392 00:23:56,552 --> 00:23:59,664 beliefs, they have consistent opinions. They have 393 00:23:59,712 --> 00:24:03,336 consistent lessons that they teach. There's no bait and 394 00:24:03,368 --> 00:24:07,064 switch. They're not changing their mind and being contrary 395 00:24:07,112 --> 00:24:10,946 without explaining how they changed their mind. I don't think I'll ever 396 00:24:10,978 --> 00:24:14,146 change my mind on this. That if you're starting a business, the best way to 397 00:24:14,178 --> 00:24:17,842 start is with one on one clients. They are your fastest path to 398 00:24:17,866 --> 00:24:21,682 cash. You do not want to start a business where you're immediately 399 00:24:21,706 --> 00:24:25,314 jumping into group programs or into digital classes. The 400 00:24:25,362 --> 00:24:29,114 failure rate is just too high, and you have to get too many 401 00:24:29,162 --> 00:24:32,714 people to buy into it versus just working with one 402 00:24:32,762 --> 00:24:36,588 person, and you also charge less. Find someone who has an 403 00:24:36,604 --> 00:24:40,092 opinion, and you might not like that opinion, but 404 00:24:40,156 --> 00:24:43,900 find someone who has a stalwart opinion that they're not 405 00:24:43,940 --> 00:24:47,040 changing, and they give good reasoning for it. 406 00:24:48,420 --> 00:24:51,900 And lastly, find someone who isn't pressuring 407 00:24:51,980 --> 00:24:55,668 you to sign up to their timeline. Anyone who tries to 408 00:24:55,684 --> 00:24:58,996 pressure you into spending the money now. Signing up 409 00:24:59,028 --> 00:25:02,808 now. Now's the time. You don't want to waste time. Give me 410 00:25:02,824 --> 00:25:06,568 your credit card information right now, and then we'll jump right in. 411 00:25:06,704 --> 00:25:10,176 Now. This is your life and this is your business. If you have 412 00:25:10,208 --> 00:25:13,992 urgency, if you're ready to jump in now, great, do 413 00:25:14,016 --> 00:25:17,168 it. But if you need time, if you need to fill out, if this is 414 00:25:17,184 --> 00:25:20,696 the right person, someone who's trying to get you to bypass that 415 00:25:20,728 --> 00:25:24,512 process for yourself is not going to be the right person. So 416 00:25:24,576 --> 00:25:28,392 find someone who supports you making the decision to hire them 417 00:25:28,456 --> 00:25:32,232 on your timeline. It's funny, whenever I get on a sales call 418 00:25:32,256 --> 00:25:35,656 with someone and we get to the conversation about the 419 00:25:35,688 --> 00:25:39,216 program and how much it costs, and, like, when the start date would 420 00:25:39,248 --> 00:25:43,040 be, oftentimes people are terrified to say, 421 00:25:43,080 --> 00:25:45,616 oh, well, I just need some time to think about it, and they start justifying 422 00:25:45,648 --> 00:25:49,000 it and I have to stop them. I say, you know, I will never pressure 423 00:25:49,040 --> 00:25:52,782 someone to start a program to my timeline. If you want to start right 424 00:25:52,806 --> 00:25:55,822 now, great. But if you also need a week, if you need a few days 425 00:25:55,846 --> 00:25:59,270 to think about it, if you need to talk to some people, go for it. 426 00:25:59,430 --> 00:26:02,518 If you're talking to me and you're realizing this is not the right time for 427 00:26:02,534 --> 00:26:05,998 me, I think I need a few months to be able to get some ducks 428 00:26:06,014 --> 00:26:09,670 in a row then absolutely take that time, come back to me, 429 00:26:09,830 --> 00:26:13,590 find the people who are there. For you making the right 430 00:26:13,630 --> 00:26:17,262 decision. And lastly, and this is a really important part that gets 431 00:26:17,286 --> 00:26:20,960 overlooked a lot, find someone that you know you'll have fun working with. 432 00:26:21,120 --> 00:26:24,720 Remember in school where, like, you had classes where the teacher was just 433 00:26:24,760 --> 00:26:28,568 mean or, like, wasn't fun or was really boring? How hard was 434 00:26:28,584 --> 00:26:32,328 it for you to learn things in those classes? Like, you were always nervous that 435 00:26:32,344 --> 00:26:36,104 you get it wrong or you were always really struggling to pay attention, especially 436 00:26:36,152 --> 00:26:39,912 if you have ADHD. And it was just. It was such an uphill battle, and 437 00:26:39,936 --> 00:26:43,720 it didn't need to be. The class is where the teacher 438 00:26:43,800 --> 00:26:47,406 made it fun and engaging and, like, let you kind of ease yourself into it. 439 00:26:47,438 --> 00:26:50,790 One of my favorite teachers who I'm, like, super excited. I'm actually going to have 440 00:26:50,870 --> 00:26:54,566 a beverage with her this Friday. Miss Blanchard, she was my french teacher in high 441 00:26:54,598 --> 00:26:58,446 school. I adore this woman. I always idolized her. I always wanted to be her. 442 00:26:58,478 --> 00:27:01,890 When I was a kid, she had this way when you showed up in class, 443 00:27:02,470 --> 00:27:05,950 she wouldn't jump right into teaching. Generally. She would tell you kind of a funny 444 00:27:05,990 --> 00:27:09,804 story. She'd tell you about something like self deprecating that happened that morning, 445 00:27:09,902 --> 00:27:13,576 or she'd vent about something. She treated us like peers, and she'd 446 00:27:13,608 --> 00:27:17,240 ask us questions. And, like, I remember one class she came in, she was 447 00:27:17,280 --> 00:27:21,088 talking about dream analysis, and then she just, like, did some dream analysis for 448 00:27:21,104 --> 00:27:24,216 some of the kids in the class, and it was great. And then she went 449 00:27:24,248 --> 00:27:27,776 into teaching. And to this day, I remember some of the 450 00:27:27,848 --> 00:27:31,640 weird mnemonic tools that she gave us to remember verb 451 00:27:31,680 --> 00:27:35,096 conjugations or different words that were really hard for us to 452 00:27:35,128 --> 00:27:38,978 remember. The fact that she made it fun and low pressure 453 00:27:39,074 --> 00:27:42,794 and made that classroom a safe space where everyone 454 00:27:42,842 --> 00:27:46,506 got to show up just as they were. That made the things 455 00:27:46,538 --> 00:27:50,010 she taught that much more sticky. I cannot tell you 456 00:27:50,170 --> 00:27:53,946 a single thing that I learned anywhere else in school, but 457 00:27:53,978 --> 00:27:57,066 I, to this day, know how to conjugate for the 458 00:27:57,098 --> 00:28:00,914 imperfect because she taught us a rap song about it. Ah. 459 00:28:00,962 --> 00:28:04,800 E sde r e s I e tay e 460 00:28:04,840 --> 00:28:08,580 o n s e o z I e o n tay 461 00:28:08,880 --> 00:28:12,648 like, that's sticky. I will remember that when 462 00:28:12,704 --> 00:28:16,144 I have dementia and I am in an assisted 463 00:28:16,192 --> 00:28:19,584 living situation in about 60 years from now, 464 00:28:19,752 --> 00:28:23,536 and my nurses will have no idea what the f I'm singing about, but it'll 465 00:28:23,568 --> 00:28:27,328 be hysterical. Find a coach. Find a mentor. Find a 466 00:28:27,344 --> 00:28:30,222 consultant. Find whoever it is that you need to work with who is going to 467 00:28:30,246 --> 00:28:33,606 make it fun and memorable and easy for 468 00:28:33,638 --> 00:28:37,470 you. There's nothing wrong with sorting for that. The 469 00:28:37,510 --> 00:28:41,150 best money you will spend is on a learning environment that 470 00:28:41,190 --> 00:28:44,910 supports how you learn best. And as people with ADHd we learn best 471 00:28:44,950 --> 00:28:48,718 when we're having fun, when we're laughing, when we feel lit up on 472 00:28:48,734 --> 00:28:52,550 the inside. So go and find 473 00:28:52,630 --> 00:28:56,332 that. And if I in hearing all this you 474 00:28:56,356 --> 00:28:59,860 sense that you want to work with me. If you want to find out about 475 00:28:59,900 --> 00:29:03,620 any of my programs with no pressure then I invite you to go 476 00:29:03,660 --> 00:29:07,500 to winniecast.com strategycall and go 477 00:29:07,540 --> 00:29:11,276 book a generate income strategy call with me. We'll talk about your 478 00:29:11,308 --> 00:29:14,980 business. I'll be very honest. If your idea is good or bad or just needs 479 00:29:15,020 --> 00:29:18,756 some work, we'll talk through where you're struggling in getting this 480 00:29:18,788 --> 00:29:22,308 off the ground or in growing it. And if it's a fit for both of 481 00:29:22,324 --> 00:29:25,040 us, we can talk about the different options to work together.