Welcome to the Six Figure Business Mastery Podcast, where every week Kirsten

and Jeannie dive into the essential

topics to fuel your business growth, from copywriting to course

creation, mindset to video marketing.

They've got you covered.

Tune in for expert guest interviews on all things marketing and

business and learn how to work on your business, not just in it.

So get ready to unlock your business potential and take it to the next level.

Welcome everyone to our newest episode.

We appreciate you being here today.

And we are so So excited to have Terry Levine here with us today.

She's a business consultant and has been named one of the top 10 coaching

gurus in the world by coachinggurus.

net and the top female coach in the world.

She's been assisting businesses worldwide to create more

impact, influence, and income.

Terry's a keynote speaker, a popular TV personality, a host of Live Well,

Earn Well for coaches and consultants.

Dr.

Levine has more than 40 years of business experience encompassing work

with more than 7, 500 business owners.

Terry, you've been busy.

Welcome to the show.

Thank you.

And thank you.

I'm really happy to be here and, uh, just create as much value as possible.

So

excited.

You're one of those people we've never met in person, but yet we

feel like we know you, right?

It's so amazing how we can have these great connections online with

people who live all over the world and just share great information and

stories and really get to know them.

So we're excited to have you here sharing your wisdom with our audience today.

And I know one of the first things you're going to talk about, which I'm excited

about How to have 5, 000 prospects fast, because let's face it, when it

comes to growing a business, most people struggle with getting those prospects

and then turning them into clients.

So when you have a strategy around that, we're excited to have you

share that with our audience today.

All right.

Well, I am also excited to share it because I stumbled onto this.

I did it for 13 clients, it worked so well, I'm now doing it for myself.

And my clients who are following it, just this morning, I found out

one of them after two weeks made 10, 000 and the other one made 16, 000.

And one more for, she's in her second week, has 19 qualified prospects.

So this really worked.

What I want you to understand is, you probably don't know about me, is I am a

Facebook Algorithm nerd, and I mean nerd.

I study this at least an hour every single day.

I'm a content creator for Facebook.

I am behind the scenes.

I know things that are happening and I understand the algorithm.

So let me say this first, before I teach the 5, 000, Facebook is no longer designed

to be what it was at As is Inception.

Inception was share photos, connect with friends and family.

If you're using Facebook that way, you're using it wrong.

Instagram is that replacement.

Share your photos, share your videos.

What people post on Facebook, you to think about it for just a moment,

because I'm going to blend all three points together today, is,

you know, pray for my cat Nettie.

It's sick.

Oh, I had peanut butter and jelly this morning.

Oh, here's a selfie of me and my girlfriends.

Okay.

It has no value.

to the person seeing it.

Zero.

It is not valuable.

Facebook, instead, your personal profile, I want to be really clear.

I'm talking about your personal profile.

You can have 5, 000 friends.

You don't want to have your family and your actual friends as those people.

They can be followers, okay?

So if you have them right now, when you delete them as a friend,

they don't even know you did that.

They just become a follower.

Your real estate on Facebook only allows 5, 000.

So I'm going to teach by example.

When I started figuring this out in the algorithm, I use friend and filter

pro because it shows me who's inactive.

I deleted a hundred people a day for three months.

I brought my 5, 000 friends of which most were inactive, which

kills you in the algorithm.

Even one person not commenting and posting pulls you down.

It shows you content isn't valuable.

I started deleting a hundred a day and started following the rest of

the formula that I'll teach later.

And so my posts started to get attention.

Of only the right people, the people who are my prospects, people who are

in like minded groups, people like the two of you that I like and we

want to hang out with, people who I'd like to collaborate with, do business

with, who potentially I might hire.

They might hire me.

We might know mutual people that might hire us.

5, 000 of those means I don't need an email list.

Email barely gets through.

So I'm not concerned about email.

I don't need to spend hours on social media, blogging podcasts.

We need one thing.

I need 5, 000 ideal people.

And I get that for free on Facebook.

So deleting the inactive.

And then building new friends that are my ideal prospects.

So I took my 5, 000 all the way down to 112.

It is now built up.

I looked at it today.

I think it's around 1500.

Now, let me just give this caveat.

I still deleted a hundred people today, a hundred people who became friends of mine

30 days ago and still haven't said a word.

They're killing me in the algorithm.

They don't want to engage with me.

That's great.

I just remove them as friends.

They're still following me.

And now I can take more people who will engage.

So if you think about this, I'll sum this up.

Facebook gives you a free tool to get 5, 000 prospects.

And when I teach the second two pieces here, you'll see how that fits together.

By the way, I did one post, just one post.

And don't forget, I'm all the way down to a thousand and something.

All hundred people and I offered something and all of a sudden in

my inbox, I had over 200 messages.

That's a high percentage.

If I did that before with 5, 000 inactive people probably

would have gotten crickets.

So does that all make sense?

Are you breathing that in?

Ah, that's amazing.

I'll say the only thing that scares me, Terri, to be honest,

is not having the email list.

And I do agree.

It's getting harder and harder to get emails to deliver at time.

But we also have been on Facebook professionally since they had fan pages.

We have seen businesses lose everything because of Facebook, where they had

no other presence outside of Facebook.

But that's a little bit scary.

So how would you calm my nerves?

Because I know things have changed a lot over the years.

Oh, of real lot.

So first of all, I didn't say that I don't have an email list.

I said, I don't concern myself with it.

I haven't sent out an email in ages.

I have 5, 000 ideal prospects.

I'll building back up to those 5, 000 that engage with me every single day,

definitely never going to happen by email.

Never ever going to happen by email.

Most of them won't open it.

Won't click on it.

They don't take action.

Deliverability is lower and lower and will continue to go down and not up.

So if I have a list, I just don't care about it.

That's the truth.

Now, yes, you can get booted off of Facebook because most people never

bother to read the community standards.

They just sign up and then they go, why did they do this?

And why did they do that?

And I look at their stuff.

I'm like, you violated community standards.

Well, how do I know what they are?

Well, when you sign up, there's this huge thing that you've agreed to.

That's number one.

Number two.

Is even if I were to lose my Facebook presence for some crazy

reason, I would start another Facebook page under something else.

Okay, there's a way to do it, by the way, even if it's like, no, they want

my driver's license and this and that, trust me, I've had people lose Facebook.

I put them back on with a slight tweak here and there.

I'm not all that concerned about it and I could build it back up to

5, 000 ideal people within a month.

That's fantastic.

And you are talking about, just clear for everyone, you're talking

about your personal profile.

Only.

And I'll tell you why.

Facebook basically does not show your business profile.

It shows it right now to 0.

4 percent of your followers.

0.

4.

That's almost no one.

Facebook gives you a free personal profile, hoping that you'll have a

business profile and spend and money.

Okay.

Let's face it.

It is a for profit business.

They give us this free gift though.

That free gift of personal profile, where you do get seen,

where you can make connections.

I care about that.

I really don't care.

I have a verified from the olden days when people didn't pay to be

verified, which just doesn't compute.

I have a real old page that Facebook gave me verified.

And then it got hacked, even though it was verified for four months, took

four months on a real verified page to get it back, so I started a second one.

So I have two of those former fan pages, business pages, be very transparent.

I don't look at them.

I know people don't see the content there.

It doesn't even have anything to do with me.

Although I meet them.

So this is interesting.

So you're teaching this and do people have like concerns?

Like they're afraid to start.

Eliminating people because that can like, I'm never blind.

P1 in my life.

I've never eliminated anyone.

I'm just not that person.

I've never had an argument with someone on Facebook.

I just feel like I'm very, but not, but you said they don't know.

So if I, if I take my sister and I remove her, she'll still be a follower.

And they don't know all my family.

Okay.

I have 11.

Nieces and nephews, 19 great nieces and nephews.

Most of them were married.

So I've like huge extended family, large family, cousins.

I just took them all and more of them to followers.

They still see my content.

Does it make any difference whatsoever?

They don't even know.

And it's not like Facebook's not a thing.

Right.

They still see the content.

They can still engage with me.

But you see theirs too.

So if I remove my sister, I'd still see all my pictures of my

nieces and nephews and all that.

Yeah.

Now, by the way, I use Facebook eradicator.

And so to all my clients.

We spend zero time on the newsfeed.

If a family member wants to tell me something or send me something,

they can put it on Instagram.

I'll see their photos there, their videos there, or they can text it to me.

I am not going to waste time on the planet of which I never know how much I'd have

scrolling around social media, not for me.

And so most of my clients who have followed this are finding they

have at least five to seven hours of more free time during the week

when scrolling into nonsense.

I don't need to see every photo of my niece's basketball games, for example, on

weekends, I look at Instagram real quick.

Some things come up fine.

Other than that, I have newsfeed eradicator.

I see nothing in the newsfeed.

I spend 20 minutes a day on Facebook.

I'm in and out.

And you may think I'm there a lot more than that because I have tools

and people on my team, other than in my group and on my personal page.

Being transparent.

None of that is me.

Exactly.

And we do.

We see you everywhere and it's great.

So it does appear to somebody who didn't know that you are on there all the time.

And I think a lot of people would love to get that five to

seven hours back because you do.

Sometimes you just go on there and you just, you go on there for

a purpose, but then you get lost.

Yeah.

It's like a rabbit hole, like doing a Google search.

And for me, The way it is set up is as a clinical psychologist, a life

coach, and a business consultant, it is very unhealthy mentally.

It is also very unhealthy in terms of neuroplasty of your brain.

And so the more time you spend on there, the more you're destroying

the neuroplasty of your brain.

I'm not interested in doing

it.

And what I find interesting too, Terry, is all of your content is really amazing.

So you are spending time creating great content rather than scrolling.

Yes.

So if I can talk about how to use it the right way, and then

we can talk about the content.

How's that?

All right, so how to use social media at the right way First of all, you

don't want to be on doing what the average person does talking about

nonsense, which I just told you, right?

You know, I was with a friend over the weekend and she was scrolling her Facebook

And I said, just pull up five posts, just so I can show you what you're looking at.

And she's, I'm looking at someone complaining about the election.

Okay.

Is that helping your life?

No.

Is it adding value?

No.

Okay.

Go to the next post.

The next post, somebody took up their, by the way, my friend is vegetarian

and it was a big giant steak.

I'm like, did that post add value to her life?

She went, no.

The third one was someone who was talking about no one should ever eat.

Uh, sugar.

And it was like a whole lecture about sugar.

And so I looked at my friend, very funny.

Her name is Candy and she loves candy.

Always cracks me up.

And I said, how do you feel about that post?

She goes, I don't agree with that.

I said, this is what you're doing.

You're sitting here with me.

You opened up your phone and this is what you're doing.

Instead of having a real heart to heart conversation with me.

And it was like a bell went off and she went, I never thought about it.

I'm like, you just wasted minutes of your life for things

you told me were irrelevant.

So using social media the right way is a two way street.

We'll talk about the right content in just a moment.

Second of all, it's being very conscious of you physically giving your

time away by choice, unconsciously.

I'm an open Facebook and I'm going to be in this and that.

I'm going to post here and I'm going to post there.

And then I'm going to post things like DM me or sign up here.

That is not being helpful to anyone.

So when I say use social media for the right way, I mean, It means, and

we'll tie into this in the third step, having content that you post, not

as someone posting on social media, not as a coach, consultant, speaker,

trainer, author, whatever it is you do.

It's posting as a content creator.

And when you do, by the way, Facebook rewards you.

I get checks through Facebook every single month.

I have for years.

Some of my checks are 800, some are 400, right?

It depends.

It depends.

How my content does.

I'm very conscious about my content.

I spend one hour every week creating all of my content.

By the way, it is only one post a day.

And if you do more than that, you're killing yourself in the algorithm.

One post a day on your personal page.

Since it should not take you a bunch of time to post, shifting to the third

step here, which is being a content creator, not a poster, is the distinction.

So when I used to post on Facebook, I just posted whatever, right?

Oh, I got to post once a day.

Oh, Mark and I went to dinner and we had a date night.

Here's a photo of us.

Who cares?

Results of my giving people, right?

If I'm talking to 5, 000 prospects, do they really care that I was eating dinner?

No, they actually really could care less.

Why they come for content.

That's going to help them.

What is a result I can get because I'm following you or I'm friends

with you and you're giving content, what can I get as a result?

So what I do when I do mine on Mondays, you can do them however you want.

Monday mornings are blocked off content creation.

And I really go into content creation mode.

I do go through the various groups that I'm in, my own

group, my Hardship North group.

I go in other groups.

One of them we're mutually in, right?

The Coaching John McQuill, and I look for what are people talking about?

What are the problems?

What are the challenges?

I go online and I look on Google, what are people searching?

And so for my content creation on Monday, I have a list of what's up for people.

What are their concerns right now?

Which of those concerns can I address?

Can I help with?

For example, I might do a post that says.

If you have 5, 000 friends that are not made up of prospects and you

really want to have more prospects in your business, I'm going to teach you

in this post, the three things that you have to do, and then I give away.

My best value, my best content totally for free.

And I don't say DM me, I don't put links.

I don't do any of that.

Once in a while in the comments, I may put something like, Oh, I'm running

a masterclass has to do with pricing.

If you want in it's in the comments, don't do that on every post.

I saw somebody do that the other day, once in a while.

So what happens to exactly what happens?

So as I whittled down and started getting rid of 5, 000 and now

I'm building back my new friends.

See the post?

It resonates.

So for example, I teach this about Facebook and I had a post

similar to that a few weeks ago.

All of a sudden, they find me and they DM me.

This is the opposite of what most people are doing.

You know, those cold, spammy DMs.

They come to me.

So one of them came and said, I really need help with this.

Is this something that you help your clients with?

We're having a heart to heart conversation.

It's me responding.

No one is responding other than me.

Yes, actually I do teach this.

I have open office hours where you can come in and ask questions.

If you resonate with me, we could talk about working together.

Okay, very simple.

I had another one reach out.

This is how reverse marketing works, which is what I use all the time.

Had another one reach out and say, I own a spa.

I'm looking to create membership packages.

Is that something that you can help with?

I love following your Facebook page.

I said, yes, that is something I can help with.

I send everyone, this is what I do to my open office hours.

I run these every week for people who come in, want to ask me

business sales, marketing, any questions about any challenges.

I don't pitch anything.

They get to try me on.

I give them free consulting.

And if they want more, I can definitely tell them if they're

fit, how to work together.

This shift is the most important thing I'm teaching today.

When you create the right content and you really want to help your audience and

create and serve them, they come to you.

You don't have to DM them.

You don't have to say, DM me.

You don't need any of that.

They just do.

So organically in our business in the last four weeks, We have 22 new client

family members that all came to us through this exact strategy that I just shared.

I love, yeah.

So with Facebook, how do you quote unquote become reer with Facebook?

Is it,

is that a label?

It actually is.

So have to be a invited to be a creator.

I did help one of my clients become a creator, and it's not the easiest

to help somebody else do it.

It comes from having your content get a lot of reactions and a lot of shares.

And a lot of comments.

And when Facebook starts to see that happening regularly, by

the way, just think about this.

Let's say I only had a hundred people on my Facebook, just a hundred quote friends.

And those hundred reacted to everything I said, they were in love with me.

Chances are Facebook might invite you to be a creator.

Versus I have 5, 000 friends and two people make a comment.

Facebook will never invite you to be a creator.

They're looking for people who are getting eyeballs because Then when you do videos,

Facebook will put ads in those videos.

Facebook makes money from the ads that are in your videos, and you get

paid every time someone watches at least three seconds of your videos.

So if I have lots of people watch three seconds of my videos, which I did two

months ago, I got a nice check for 800.

This past month, I didn't do a lot of videos.

My check was a little bit under 400.

So to become a creator, you have to have a lot of engagement and Facebook's

crawlers are monitoring, and then they invite you to become a creator.

And it's not only about getting peed in my view.

Um, there are various things that Facebook has rolled out and beta

testing that creators get first.

For example, when Facebook live first happened.

I was one of the first 300 people to get face the Glock.

And so when I went on live, everyone's like, how do you do that?

I don't have a button for that.

That doesn't exist.

What are you talking about?

I'm like.

Soon it's coming, I'm in it as a beta tester.

There is something right now that I'm a content creator, just got invited on

threads to be a content creator, which is going to have some major changes

in January and I just got invited to be a content creator there and I got

paid for my first round full of videos.

Now it's smaller because so far it's not built as much, although it

is building a lot of momentum with a sort of downfall of X, right?

Very cool.

Here's a related to our personal situation.

You work a lot with coaches and consultants, that's your niche.

So Jeannie and I work a lot with coaches and consultants, but

my background's real estate.

So we also work with a lot of real estate agents.

'cause I'll say this, I'm very bold to say, I feel like in this day and

age, if you're a real estate agent, you're not leveraging YouTube.

You're crazy.

Right?

Absolute.

Yeah.

Yeah.

So strongly about that.

So when you recommend that, if we follow your formula, which we probably should,

'cause you're so smart, do you think that Jeanie's content should be geared towards.

Coaches and consultants and maybe my content should be geared

more towards real estate agents.

Is that what you would recommend for us?

I would say yes.

And I'll give you an example of that.

I'm doing a retreat with one of my clients, uh, the next, I think it's May.

We're going to be doing a retreat in Sedona.

She speaks to very spiritual people who don't necessarily have a business.

I speak to coaches, consultants, and freelancers who happen to be

spiritual and do have a business.

Our content is different because our audience is different.

So we're creating her content that will resonate with her peeps

and I'm creating my content that will resonate with my peeps.

And when they all come together, they're all there for like

mindedness of a spiritual retreat to have a reset in their lives.

So yes, I would recommend that.

It's a great question that you asked, Kirsten.

Oh, thank you.

You know, I think people who are business owners or entrepreneurs

get on social media and forget that they're business owners, they just

get on and start playing around.

And a part of me thinks, well, that's fine, but let's not do it at

office hours and let's do that way.

But the weekends when we're having fun and we want to share what we're

doing, if you're using social media for business, use social media for business.

So I love all the things that you're sharing is fantastic.

I want to just reiterate what you just said.

Don't unconsciously just open up social media and put something out there.

Spend time creating really great content in almost no time on social media.

And it's going to make a world of difference.

And I want to give you one bonus.

If you really want to keep your friends, your family, your really

close peeps as a Facebook friend, put them in a custom audience.

So, for example, I am not, for the first time ever, I'm not spending

Thanksgiving this year with my family.

Because we're doing a friends thing and there's 600 of us doing this

giant friends event in Philadelphia.

Yeah, it's gonna be amazing.

So, I am not going to post on Facebook, Happy Thanksgiving!

It has zero value!

No one needs to see that!

However, with my friends and family, and I will just use custom audiences so it

doesn't go public or to anybody else.

I will wish them a great Thanksgiving, tell them, you know, for my family,

I'll say, I'm sorry, I'm missing it this year, doing something very different.

And then for my friends that are attending that event, I'll have

a whole different post for them.

No one else will see that if they're not in my friends list or my family list.

And if you don't know how to do custom audiences, you can Google it.

You can YouTube it.

It's actually very simple.

And I do have custom audiences, I have custom audiences of clients, I have

custom audiences of acquaintances, prospects, podcasters, family, friends.

However, right now I'm more in a delete mode because most of those people other

than my clients don't engage that much and so there's still pretty many algorithms.

So what would you say to people who feel like people need to get to know

them in order to do business with them?

So that's why they want to share, here's my moral and ethical feelings about this

or that, or even here's me and my family.

And they feel like that's part of who they are and who they want to do business with.

What would you say to those people?

Very simple.

First of all, you do an intro post on your page.

That's number one.

Number two, and people don't know to do this, So there's a section

on your page, it says life events.

So people see those life events, they get to know what you do behind the scenes.

In addition, you can do some personal posts as long as

you relate and have value.

So these kinds of things, by the way, also are why people

hire me, a brand new client.

And I asked her at the end of the call, this meeting, this lovely call,

I said, So what made you choose me?

Cause you reached out to me and she said, I eat the way you do.

And I've always wanted to be a minimalist.

It had nothing to do with my business experience.

So that's how people get to know you.

Like you trust you.

And by the way, if you look at my Facebook page, the personal

one is the Terry Labide.

You're going to see tons of photos of me and my lifestyle.

Me in Mexico at the beach, at the pool, me walking, me in my gym, me read it.

You're going to get to see what is Terry do behind the scenes.

You're going to see once in a while case studies from clients.

You're going to see my Facebook cover photo changes all the time,

depending on what's going on.

You're going to see once a month, I say, Hey, for my new friends,

let me reintroduce myself.

And there's a little post you're going to see once a month.

I'm giving away the whole sauce to you once a month.

I am going to remind people that I have a Facebook community.

Come join us.

I've heard entrepreneurs.

If you didn't know about my community.

So all of this is strategic and it's planned out.

And by the way, for me, it is so much fun because the people I'm engaging with.

I am loving being on Facebook when being transparent about four months

ago, I was like, what is this thing?

I can't stand it.

Now I actually get up in the morning.

Love it.

I gave you way more than I didn't.

You gave us great information.

Wow, Terri, you're fantastic.

This is eyeopening and I love, you know, people have different kinds of

strategies on Facebook, but I've never heard one this good and this smart.

So thank you for sharing it with us.

You're so welcome.

And I just felt so comfortable sharing with both of you.

Cause as I stalk you all over social media, your podcast, you, the two of

you are really meanest from my part.

And you give so much value.

I want it to give back.

Thank you.

We feel so lucky to get up every day, get to do what we do.

And we have two podcasts.

And when we first started podcasting, like I had no idea how much like we were

going to love having these conversations with people like you, we have met and

got to have these amazing conversations.

And it's really exciting to think that we live in a time when, as a business

owner, this is part of our work.

Like, this is part of my job.

And we get to do these great things and have great

conversations with people like you.

And so it's, it makes life worth living.

And we're just so grateful and looking forward to chatting with you again soon.

I look forward to it.

And.

Just keep on doing what you're doing because you're doing

such great work in the world.

Oh, you are so sweet.

So Terry, if people want to reach out to you, where is the

best place for them to find you?

The best place is in my community.

I do hang out there and that if you just go to Harchrepreneurs, so it

has an S at the end, Harchrepreneurs.

com.

It'll take you right into the community.

And I always tell people when you get in, introduce yourself.

There's about 9, 000 people in there and a lot of people are doing business together.

So let people know who you are and what you do.

And we look forward to having you.

And I look forward to getting to know you once you show up.

Yeah.

Terry does have an amazing group and incredible supporters around

her because she just attracts them because she's that way too.

So Terry, we can't thank you enough for being here today and

hanging out with us and sharing all these amazing tips with us.

So thank you so much.

It's been my pleasure.

Thank you both.

Thanks for listening to the Six Figure Business Mastery Podcast.

If you enjoyed listening to this episode and you are ready to leverage video

marketing on all online platforms, or maybe even start your own video

podcast, then you need to check out the Done For You and Done With You

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