I am lucky enough to hang out with guys like Craig Van Slyke
Speaker:from AI Goes TO College, Mike Russell who I've known for years from
Speaker:Music Radio Creative, and, of course, Larry Roberts from Red Hat Media.
Speaker:And these guys are all about AI. And when AI first
Speaker:came on the scene, I was, like, not quite so sure about this.
Speaker:And, of course, they all said, hey. This is the worst it's gonna be.
Speaker:And it has been getting better. And there are definitely some things you can
Speaker:do with AI that I'm gonna share today. And and there are definitely some things
Speaker:you don't wanna do with AI. And I unfortunately see this quite a
Speaker:bit. And so this is probably gonna be a topic I
Speaker:come back to on a frequent basis. But today, I found some cool things you
Speaker:can do with AI that I had no idea that could help your
Speaker:podcast. Let's start the show. The School
Speaker:Podcasting since 2,000 and 5. I am your
Speaker:award winning hall of fame podcast coach, Dave Jackson. Thanking you
Speaker:so much for tuning in. If you're new to the show, I'm super happy
Speaker:that you're here. This is where I help you plan. I help you launch. I
Speaker:help you grow. And if you want to monetize your podcast,
Speaker:my website school of podcasting.com. Use the
Speaker:coupon code listener when you sign up for either a monthly or
Speaker:yearly subscription. And so, yeah. We are talking about
Speaker:AI today And I am gonna say
Speaker:right up here, I am by no means an AI expert. That's kinda why
Speaker:I'm doing this. I'm approaching this as I wanna learn more about
Speaker:this. My background is in software. I taught a
Speaker:lot of Microsoft Office over the years. And
Speaker:now, you know, obviously, I've transitioned into podcasting. But I've
Speaker:always known that if you were not learning, you
Speaker:were going backwards in the world. That's the way it is. And so I've always
Speaker:known I gotta get up to speed on some of this AI stuff or I'm
Speaker:gonna be lost because I don't think AI is going to take our jobs. I
Speaker:think your job is going to be taken by somebody who knows how to use
Speaker:AI. That's the way I view this. And I was like, I better get up
Speaker:to speed at least a little bit on this. And it's one of those things,
Speaker:like all software, the minute you learn it, you're
Speaker:out of date. And so we're gonna talk about some things today. I'm
Speaker:gonna explain how I used to do a show, and I
Speaker:would basically work on it for about 4 to 5 hours. And
Speaker:that's down to about 90 minutes using AI.
Speaker:So that's coming up. But the first thing, what the heck is
Speaker:AI, artificial intelligence? I kinda like to call
Speaker:it assisted intelligence. But ChatGPT
Speaker:is based on these things called large language models. And
Speaker:in a nutshell, it's really good at predicting what the
Speaker:next word should be. That's really it in a nutshell. And,
Speaker:again, I'm not I'm trying to boil this down. But I am a musician. I've
Speaker:played the guitar since I was a a wee lad. And I'm very
Speaker:good at turning on the radio and being able to play something, figure
Speaker:out what key we're in, and then I can predict just by basically
Speaker:the style of music where it's gonna go. And that's
Speaker:basically what these tools are doing. They're like, hey. They just
Speaker:said the word or they ended a sentence with this.
Speaker:I predict we need a question mark here. It's really what they're doing in a
Speaker:nutshell. And, again, this is my very limited knowledge. But from what I understand,
Speaker:I think I'm in the ballpark with that answer. And so one of the
Speaker:things you have to be worried about
Speaker:is when you use this for research, especially if
Speaker:you're trying to stay up to date on what happened
Speaker:now kind of things. Because I asked chatgpt
Speaker:how far back does your knowledge go? Like, I don't
Speaker:wanna ask it what's the best microphone if its knowledge goes back
Speaker:to 2020 because it'll be telling me something that, like, no. No. No. No.
Speaker:There's a much better, you know, mobile clip on microphone than one that was
Speaker:out in 2020. So what I've done is I've used
Speaker:artificial intelligence, and I realized that ChatGPT can talk to me
Speaker:now, but I haven't turned that on yet. And so I
Speaker:asked ChatGPT a couple of questions, and I grabbed its answers and
Speaker:ran it through a thing called 11 Labs where you can basically use
Speaker:these premade voices. And today, I'm using Brian
Speaker:because I thought Brian sounded okay. And so I asked it.
Speaker:I go, well, tell me how far back does your database go? My language model's
Speaker:knowledge goes back as far as prehistory, including ancient civilizations,
Speaker:history, literature, and science. However, my training data
Speaker:includes a focus on written works, historical documents, and
Speaker:data primarily up until September 2021. Therefore,
Speaker:I can discuss ancient history as well as modern events up to that
Speaker:point with some additional data until my cutoff in
Speaker:2023. Anything beyond this time frame, I
Speaker:would need to look up through browsing. So depending on what you're doing,
Speaker:sometimes a year or 2, or if we go back to
Speaker:2021, 3 years, sometimes not much happens.
Speaker:But if you're in a technology field, there's a lot that can happen in
Speaker:3 years. So I just asked it. I'm like, well, tell me what are the
Speaker:top ten things people use you for? People use me for a wide
Speaker:variety of tasks, and the top ten tasks I often perform include,
Speaker:number 1, answering questions, providing information,
Speaker:explanations, and in-depth responses on a vast array of
Speaker:topics like history, science, technology, and
Speaker:general knowledge. And I'm not sure that would be a use
Speaker:because ChatCPT doesn't cite its sources. Later,
Speaker:I'll tell you about a tool I found that does cite its source, and it's
Speaker:actually pretty dang cool. Let's go to number 2. Number 2,
Speaker:writing assistance. Helping with writing tasks such as essays,
Speaker:emails, creative stories, articles, reports, blog
Speaker:posts, or social media content. I've used ChatTP to do that,
Speaker:and it's actually pretty cool. Number 3, programming.
Speaker:Help. Assisting with coding, debugging, writing
Speaker:scripts, and explaining programming concepts in various languages
Speaker:like Python, JavaScript, and others. Now that is not my
Speaker:jam. I'm not a coder. In fact, I hate coding. And but
Speaker:the fact that it can do this and I've heard others say, yeah. It's actually
Speaker:pretty good at this. Number 4, research assistance.
Speaker:Summarizing articles, explaining complex research papers,
Speaker:or helping with preliminary research on specific topics. See, this is
Speaker:another one that makes me a little nervous. So I might start here. And if
Speaker:it says something really cool, I'm then going to have to Google whatever it
Speaker:just told me so I can figure out what the source of that is. And,
Speaker:again, I'll talk about a tool that gives the sources that's actually pretty cool. Number
Speaker:5, language translation, including grammar
Speaker:explanations and vocabulary help. You'll also notice that Chat GPT is
Speaker:very chatty, and so I'm cutting some of these answers down because he goes way
Speaker:in-depth on that stuff. Number 6, creative
Speaker:brainstorming. I've used it for this. It's pretty amazing when I go, hey, I've got
Speaker:these 7 steps to do blank. Am I missing anything? And it'll come up with
Speaker:extra ones that I hadn't thought of. Number 7, personal
Speaker:productivity. And when I heard this, my brain went What? What? What? And
Speaker:so I asked him, like, wait. What do you mean productivity? How how would
Speaker:that work? Sure. Here are some of the key ways I contribute to
Speaker:improving personal productivity. Task prioritization.
Speaker:I help users organize their tasks into a to do list. I can
Speaker:also help prioritize tasks using systems like the Eisenhower matrix
Speaker:or ABC prioritization. Time blocking,
Speaker:suggesting ways to allocate time slots for specific tasks based on
Speaker:deadlines and importance, ensuring productivity without
Speaker:burnout. I assist in creating smart goals to
Speaker:ensure that users have clear, actionable objectives.
Speaker:I help track goals over time by reviewing accomplishments,
Speaker:encouraging reflection, and reminding users of key tasks.
Speaker:Time management techniques. I recommend strategies like the
Speaker:Pomodoro technique and offer suggestions on how to implement
Speaker:it. And he went on for, like, another 4 minutes. And so I had
Speaker:no idea. Again, I prefer the a
Speaker:in AI to be assisted intelligence. And so right
Speaker:now, I have it set up. It's supposed to remind me at
Speaker:3:30 if my show notes aren't done, and I'm doing this
Speaker:differently. I've already kind of figured out what I'm gonna talk about, and I'm
Speaker:already into recording. So that'll be fun. But and the way
Speaker:it nudges you, it doesn't, like, send you a text message, at least. I'm
Speaker:sure it probably can, but I don't know. But for me, I would have
Speaker:to leave this open, and then it will basically
Speaker:pop up a little bloop. Hey. Are you done yet? I guess. I'm doing this
Speaker:as we go along. But let's go back to the list of things you can
Speaker:get Chatgpt to do. And, again, we're gonna get more than
Speaker:Chat GPT in just a bit. Number 8, tutoring and education.
Speaker:Mom, can you help me with my homework? No. Just ask Chat GPT.
Speaker:Number 9, emotional support and reflective journaling. And, again, my
Speaker:brain said What? What? What? Providing guidance for
Speaker:personal reflection, offering empathetic support, or acting as a
Speaker:tool for mental wellness through journaling and self reflection. I'm a
Speaker:big fan of journaling. Have had a diary since I was a wee lad, but
Speaker:that's interesting. Number 10. Entertainment.
Speaker:Engaging users in fun activities like storytelling, word
Speaker:games, trivia, creating prompts for art, or answering
Speaker:thought provoking what if scenarios. So from the horse's
Speaker:mouth, that's the top ten things that people are using ChatGPT
Speaker:for. If you go to open.ai/chatgpt,
Speaker:you basically click there, and you don't have to worry because you're talking to
Speaker:a robot. You can just say, what's the best way to prompt
Speaker:you to get you to do such and such? And it'll say this.
Speaker:Like, you can actually use chat GPT to teach you
Speaker:how to use chat GPT. It's very, very meta. Yeah. Yeah.
Speaker:Yeah. So I've already mentioned this before. The one thing that
Speaker:I am worried about that I personally, this is just my
Speaker:opinion, wouldn't do, I don't know that would say, write me
Speaker:a script about using AI in podcasting
Speaker:and then just read it verbatim. I have seen an article. I've
Speaker:probably mentioned this before. It was about
Speaker:podcasting, and it said there was a discoverability problem with
Speaker:podcasting, which side note, no, there's not. And it said this
Speaker:went back to, like, the nineties. And And I'm like, well, that's interesting because
Speaker:podcasting really didn't come along till about 2000
Speaker:ish. 2004 is what I usually cite. But,
Speaker:yeah. And what happened then is every
Speaker:blog on that website lost its credibility.
Speaker:I always say there are 2 things that every podcaster starts with, no
Speaker:audience and credibility. And when you take
Speaker:something for its word that's artificial and sometimes they call these
Speaker:hallucinations because if it does know the answer, hey. I'll just make one up.
Speaker:And if that comes out of your mouth, you
Speaker:better make sure that's the truth. Because the one thing
Speaker:that, especially now, we're gonna hear in the US for the next
Speaker:50 some days is a lot of lies. We're in a election
Speaker:series, and everybody's lying out there, you know. And,
Speaker:yeah, it's hard to find the truth. And that's why it's actually there have been
Speaker:reports. People trust podcasters more than politicians because
Speaker:we speak the truth. So make sure that the words coming
Speaker:out of your mouth are the truth because when you lose your credibility,
Speaker:that's a bad thing. Yeah. Yeah. Yeah. So, like, today,
Speaker:I let you know, hey. This is an artificial voice. I think if you do
Speaker:that, if you're gonna use something like 11 Labs, I'll have the links in the
Speaker:show notes for that because there is an affiliate program for 11 Labs. It's only
Speaker:$5 a month. And my buddy, Mark, I
Speaker:know him from podcastbranding.co, but he also does a podcast
Speaker:about a TV show. And he said he's actually getting more
Speaker:interaction with his audience because and this is a real thing.
Speaker:Not everybody loves the sound of their voice. And so when you say, hey. It's
Speaker:a podcast, you have to send in your voice.
Speaker:Like, here, use something like the building voice mail tool of PodPage
Speaker:or SpeakPipe or whatever. Some people don't really wanna have their voice in
Speaker:the show. And so Mark said, hey. If you send in
Speaker:an email, I will have 11 Labs do this. And
Speaker:here's what he said. But, yeah, it it's really helped out. And as I said,
Speaker:a lot of people have reached out and said, thank you so much for letting
Speaker:me do this because now I could be a part of your community. I've always
Speaker:wanted to be, but I I never felt comfortable, with my voice.
Speaker:I didn't wanna submit my voice. Yeah. This is is great for them. It opens
Speaker:up a new venue. If you don't feel like reading because I got sick and
Speaker:tired of reading emails and stumbling over words and stuff and especially the
Speaker:poorly written ones. And it's funny because the AI voice will read the poorly
Speaker:written ones just as well. I mean, they're still poorly written, but the AI
Speaker:voice does a great job reading them. So And so for me, I think as
Speaker:long as you let your audience know either before or
Speaker:after that, hey. That's an AI generated voice. I think
Speaker:you're good. It's when you pass it off as a real person,
Speaker:and they go, because especially the youngins, the young
Speaker:kids can, man, they smell AI voices like a bloodhound, and
Speaker:they'll go, oh, this person is trying to pull the wool over our eyes, and
Speaker:there goes the integrity right out the window. Let's talk
Speaker:about the 18,000,000 AI tools out there that
Speaker:you can use for a podcast. And here's one
Speaker:thing I wanna say upfront. I think it depends on your show. I
Speaker:know. It's podcasting, and the answer is it depends. Yeah. It
Speaker:depends. Let me give you an example. I play with CapShow.
Speaker:I've had Deidre on the show, and I did one episode. I forget which one
Speaker:it was, but, you know, this show normally has multiple topics in it.
Speaker:And this was one where the whole show was about one topic. And I
Speaker:threw it into CapShow, and it was absolutely gorgeous. I went
Speaker:to the blog post of it and used the blog post for my show
Speaker:notes. It even told me, like, insert image here with
Speaker:somebody doing such and such. So I went to Canva, typed that in,
Speaker:found the it was it was amazing because that tool
Speaker:was made to kinda help market your show. And I was like,
Speaker:wow. That's great. Now for the record, I don't really use
Speaker:CapShow that much. When I have a situation like
Speaker:that, it works brilliantly. I tried CapShow
Speaker:on a episode I did of the podcast Hot
Speaker:Seat, link in the show notes, and I was
Speaker:helping someone who did a legal podcast,
Speaker:and it's very much an education like. Here's the things that this person
Speaker:could publish on their show, and here are the things they did that were amazing.
Speaker:Right? That's what I wanted, a summary of what was good and what was bad.
Speaker:And instead, it spit out a thing on how to market your
Speaker:legal podcast. And I was like, yep. Not really helpful.
Speaker:But CapShow has a really cool community, and they have a lot of
Speaker:education. And so why am I still a Cap Show member?
Speaker:For those times when I have a single subject, so if I'm doing something
Speaker:like for your podcast consultant, which are short shows with one
Speaker:topic, I will use it for that. But for this
Speaker:show, we're ask the podcast coach. And for the record, I do a show
Speaker:called ask the podcast coach. It's 90 minutes. It's live
Speaker:q and a with myself and Jim Collison. You can find that at ask the
Speaker:podcast coach. And no AI tool knows what to do with that.
Speaker:Because in 90 minutes, we will cover 15
Speaker:different subjects, and AI just goes, ah,
Speaker:because it can't find a common theme. So there are times when
Speaker:AI just goes, I don't know. And that's where it's funny.
Speaker:I'll I'll upload that file, and it'll give me topics. And none of the topics
Speaker:are based on what I really wanna use. Because with that show, when you have
Speaker:multiple topics, you can't just go, the title
Speaker:is topic a, topic b, topic b. It's not yeah. It's not gonna work. So
Speaker:I figure out what's the topic that's gonna make people click the
Speaker:most. And that's what I use for the title. So there are times
Speaker:when AI is smart, but you're giving it stuff that is like, it's not designed
Speaker:to do that. So there are tools. I use Cast Magic.
Speaker:And Cast Magic, full disclosure, I bought on AppSumo. I got
Speaker:a lifetime deal on that. And it keeps adding more and more and
Speaker:more features, and most of them, I never use.
Speaker:And so it's I like that tool because I paid for it once.
Speaker:If I was paying monthly for it because most of the stuff, if I'm gonna
Speaker:be honest here, I look at the titles and go, meh.
Speaker:Like, it's not like, oh, that's amazing. And then I'll look at the opening
Speaker:thing. And I often have to say, write this in first person, not third person
Speaker:because it's weird when Dave Jackson talks about Dave Jackson. I'm like, no. No. No.
Speaker:Write this in first person. So it seems like I have a lot to
Speaker:tweak. And this is my whole point on most of these automated
Speaker:tools is if you have a
Speaker:creative brain and the ability to type,
Speaker:I'm not sure they're really saving me any time. Now
Speaker:when I say that, if you're a person that doesn't have
Speaker:that marketing gene, that doesn't mean you're not smart. That means you
Speaker:have skills in other areas, and that's where this may come in handy. If you're
Speaker:like, Dave, I hunt and peck when I type. This may come in
Speaker:very handy. So your mileage may vary. For
Speaker:me, someone who knows how to type,
Speaker:and thank god for AI as in, you know, the spell
Speaker:checker in Microsoft Word and the other AI. What does it
Speaker:work? Grammarly. Thank god for Grammarly. That's AI in a way.
Speaker:Right? It cleans me up. But if you're a person that's like,
Speaker:yeah. I'm not as creative. I'm more of a logical thinker, then
Speaker:this might be great for you. If you're like Dave, I hunt and pack, then
Speaker:these tools might be great for you. Almost all of them have some sort of
Speaker:free plan that you can go in. Like, I know pod squeeze. I think you
Speaker:can do one free episode a month. And if Swell AI has one free episode
Speaker:a month, you could get a bunch of these and never pay for any of
Speaker:them in a way. But I just the key, and I'm gonna
Speaker:keep saying this, is a, never
Speaker:ever copy and paste without reading it because you could
Speaker:shoot your integrity. And these might be brilliant for
Speaker:you. For me, I use them and go, yeah.
Speaker:Okay. And, also, I love the fact that look. I'm in my
Speaker:late fifties. And some of this stuff, it wants me to write where 80%
Speaker:of the text are emojis. And I'm like, yeah. That doesn't really fit my vibe.
Speaker:And maybe there's a way I could go in and
Speaker:add some additional prompts, add some additional background. I know with chat
Speaker:gbt, you can go in and say who you are, and
Speaker:you can say who you're talking to. And it will kind
Speaker:of give you better answers. So as always, you know, garbage in,
Speaker:garbage out. And when you just wanted to like, I just wanna type
Speaker:3 things and have it spit out something that's gonna give me 10,000
Speaker:downloads, that's not really what it's designed to do. So let's talk
Speaker:about some things that I do love. Now you could do this
Speaker:in probably multiple tools, but this is a way I discovered
Speaker:it in Otter, dotai, I believe, is that one. This is
Speaker:just primarily started off as a transcription tool. And
Speaker:once it transcribes it, you can then ask it questions
Speaker:as is Cash Magic, as is all of these. And so with Ask the
Speaker:Podcast Coach, I got 90 minutes. And often, I
Speaker:will answer a question with resources. Like, oh, what's the best microphone?
Speaker:It's this. What's the best tool for this? It's this.
Speaker:And after 90 minutes, I've got a boatload of links that
Speaker:I need to put into my show notes. And this is one that I was
Speaker:like, now we're talking. And so what I
Speaker:do is I will say, make a list of
Speaker:all the companies mentioned in this episode, and it'll spit them
Speaker:out. And then I'll also ask it, please make a list of all
Speaker:the URLs mentioned in this website. In between those 2,
Speaker:I can figure out what I mentioned and put those links in
Speaker:the show notes because we've talked about this
Speaker:before. Show notes, most of the time when people go to
Speaker:them is because you mentioned something that was really, really cool,
Speaker:and they wanna go find out more information. And when there's no link,
Speaker:you will get a sternly worded letter. So that's a cool
Speaker:tool I use for a cool strategy for
Speaker:show notes. Yay. Yeah. Yeah. Maybe you're doing a kinda show
Speaker:where you wanna comment on what somebody said in another show,
Speaker:and so you know it's somewhere in this hour long podcast.
Speaker:This is where and it's not really AI. This is just using technology.
Speaker:You could have that file transcribed, and then you know
Speaker:they mentioned the purple handled such and such.
Speaker:And you're like, oh. And you can go into the transcript, find
Speaker:purple handle, and then see, oh, that's at the 18 minute
Speaker:37 second mark. And you just saved yourself a whole lot of time
Speaker:trying to figure out where is this so I can make a clip. Yay. Yeah.
Speaker:Yeah. Let's talk about Spinwriters.
Speaker:I signed up at Spinriders. They give you a 5 day trial, and I'm
Speaker:probably not gonna use this one. But this is again
Speaker:think about how politicians are winning right now. And I don't care if you're red
Speaker:or blue or purple or whatever. They're telling you exactly what you wanna
Speaker:hear. I'm gonna lower taxes. I'm gonna have you make more money. I'm
Speaker:gonna make more jobs. I'm going to rub your
Speaker:shoulders and and tell you you're great. Right? They just tell you anything you wanna
Speaker:hear so that you vote for them. And sometimes these AI tools are
Speaker:like, you can quit your job in 6 weeks. Joe
Speaker:Schmo made a $1,000,000 selling blah blah blah
Speaker:for and you're just like, wow. And
Speaker:so somebody told me about Spinwriter, and I checked it
Speaker:out. And the idea here is as you go in, and I went in and
Speaker:said, hey. Podcast growth. What do you got? And it spit out
Speaker:a bunch of stuff that was not podcast growth. And it was
Speaker:it it scanned, like, 12,000 articles.
Speaker:And the idea is you go, oh, well, this article is
Speaker:almost what I was talking about. Click here, and then it rewrites
Speaker:it. And you can then go in, and it has
Speaker:this some sort of tool that switches out adverbs
Speaker:or adjectives so that it's, you know, SEO, blah blah. It
Speaker:slices it, dices it, even julienne's. And so
Speaker:I had it eventually spit out an article. It's like because I just wanna see
Speaker:my favorite was it kept referring to webmasters. Hey, webmaster.
Speaker:Do you want more traffic to your website? And I was like, I don't know.
Speaker:We've used that phrase anymore. But I took the PDF that it spit
Speaker:it out, and I threw it into this other thing I wanted to talk about,
Speaker:which is actually interesting. We talk about research. How do I
Speaker:research quickly? This Google notebook is really
Speaker:interesting. So I upload this PDF written by
Speaker:Spinwriter. And, also, that's the other one. This is another thing that
Speaker:drives me nuts. And we're going to make 500, you
Speaker:know, clips, articles based on such and such. And we've got
Speaker:live people that can help you, which makes it sound good. But if you I
Speaker:need live people to what? Fix the crap that you handed me? I don't know.
Speaker:But when somebody goes, we can give you 500 clips from this
Speaker:large thing. I'm like, yeah. But how many of those are good? We
Speaker:give you 100 clips. Great. How many of those are good? Or did you
Speaker:just give me a job where I have to sift through the 97 bad clips
Speaker:to get to the 3 good ones? But, anyway, I uploaded this
Speaker:PDF and to Google notebook, and they
Speaker:have these 2 fairly convincing voices
Speaker:that then take my PDF and read it to me like it's a
Speaker:podcast. So you're out there and you're thinking about jumping into this whole
Speaker:world of podcasting. And I get it. There's a lot of buzz. Right?
Speaker:But is it really possible to turn your voice,
Speaker:your ideas, into a paycheck? Is podcasting
Speaker:a real deal? Or is it just, you know, another one of those online
Speaker:trends? Well, today, we are diving into Podcast Revenue or Perish.
Speaker:So Podcast Revenue or Perish was the headline that the
Speaker:Spinwriter came up with. And, also, not a bad hook.
Speaker:Is it a real deal, or can you actually make some money with this thing?
Speaker:To see if it can give us some answers. Maybe help us figure out if
Speaker:podcasting is that golden ticket some people claim it to be. You know what I
Speaker:find really interesting is how this article captures that early energy
Speaker:of podcasting even though it was written a while back. Yeah. Like the Wild West.
Speaker:And realized this was an article from Spinwriter that it expects me to put
Speaker:on a website to position me as a thought leader even
Speaker:though, you know, Kyle and Sheila just said, yeah. This sounds a little
Speaker:old. Before everyone and their grandma had a podcast. Right. It
Speaker:compares the excitement around podcasting to what was happening with
Speaker:blogging way back when. Okay. I see where you're going with this. Like, hinting at
Speaker:a similar kind of boom. Right? Exactly. A surge of
Speaker:potential. And for anyone looking to actually make money from their
Speaker:podcast, the article points to this high income demographic
Speaker:that's listening. Music to any entrepreneur's ears. So I
Speaker:don't know who these people are. I wanna call them Kyle and
Speaker:Sheila, maybe. They have their chemistry. They're rolling right along. But the
Speaker:other thing, if I were to let this play, it said things
Speaker:like find your niche, know who your audience
Speaker:is. And, again, this is one of my key
Speaker:points here. I always say, be careful when you
Speaker:are using AI to position yourself as an
Speaker:expert. My favorite is when I have somebody goes, I want to be
Speaker:a thought leader a thought leader,
Speaker:and I'm going to have chat gpt write a script. Because
Speaker:chat gpt just said, yeah. I after 2023, I'm kinda out
Speaker:of content. And so I want to be a thought leader
Speaker:by using regurgitated stuff from the Internet. That to
Speaker:me is a bit of a head scratcher. But when I heard this, I
Speaker:could listen to that. And I thought, I have all these
Speaker:PDFs about marketing and such. And the
Speaker:question I have to ask myself now is because you're like, oh, it's new and
Speaker:shiny. But if the idea is using this for research,
Speaker:great. Can I read faster than I listen?
Speaker:And if I want to make notes, if I go, oh, that's actually really good.
Speaker:I wanna mention this in my podcast. Is it easier to do that from a
Speaker:PDF, or is it easier to do it in
Speaker:a audio player? That's you have to think about what's the
Speaker:end goal of this. But I was like, In terms of before I
Speaker:throw out this PDF, I should probably get some sort
Speaker:of summary to make sure I'm not missing anything. Now realize, all
Speaker:the PDFs you get as part of some sort of lead magnet by
Speaker:getting on someone's email is always gonna have a marketing slant. So somewhere in there,
Speaker:you're gonna get a pitch. But I was like, that's an interesting tool,
Speaker:and I'll be interested to see how many people use Kyle and
Speaker:Sheila to make a podcast. Because if you don't feel like talking
Speaker:into a microphone, you can let Kyle and Sheila. And so are
Speaker:we eventually gonna give Kyle and Sheila some sort of podcast award?
Speaker:Like, and the winner in best technology, Kyle and Sheila from the Hey We're
Speaker:All Fake show. That that would be interesting. The school of
Speaker:podcasting. If you like plugins, my
Speaker:buddy, Mike Russell, has a new channel on YouTube called
Speaker:Creator Magic. And I'll put a link to this video where he points out
Speaker:a free plugin that you can use in Audacity or
Speaker:Hindenburg or whatever you're using. And where the built in noise
Speaker:tool in Audacity is meh. Right? Better than
Speaker:nothing. It's free. What are you gonna do? This is a free plugin that does
Speaker:a much better job at removing noise. So if you have
Speaker:somebody who has a really boomy room or something like that,
Speaker:you can use this plug in. And, technically, that plug in
Speaker:is AI. Yay. Yeah. Yeah. The next
Speaker:tool I have a love hate relationship with, and
Speaker:that is Descript. Descript, I've been using for
Speaker:quite some time, and I have a really great tool
Speaker:called Studio Sound. So as much as I just told you about a
Speaker:plug in, I would try that if you're in the free category. If you've
Speaker:got I think my subscription is $30 a month to Descript.
Speaker:They have a tool inside of Descript called Studio Sound that is
Speaker:amazing, and I've used it many times to
Speaker:clean up bad audio. But here's the thing about Descript.
Speaker:Here's what I love about it. If you are a person that's doing video
Speaker:and you wanna do audio, Descript is really, I think,
Speaker:my go to tool for this. And the big magic
Speaker:of Descript is you upload your video or audio.
Speaker:It does a transcript for your stuff,
Speaker:and then you could edit out parts of the text, and it will edit it
Speaker:out of the audio. And over the years, it's gotten better and better.
Speaker:And I do a show called Ask the Podcast Coach. I told you about it
Speaker:earlier. It's 90 minutes. And when that show is
Speaker:done at noon, there are many times when
Speaker:I am publishing that after editing it
Speaker:somewhere around 4 30, 5 o'clock.
Speaker:And what I'm doing is I'm removing lots,
Speaker:and I mean, lots of ums, your nose.
Speaker:So and I realize that's how people talk. We're talking
Speaker:100 because this is not a show where we know where
Speaker:we're going. This is a show that's on the fly. And
Speaker:so there's a lot of ums in your nose and things like that.
Speaker:And I can go into Descript. Now I
Speaker:typically say never turn on the remove all.
Speaker:And you can, if you wanted to, say don't remove them. Let me
Speaker:review them. Do you want to review 397,
Speaker:filler words? I do not. So I have it remove
Speaker:and double words. This this last episode, I said, hey.
Speaker:Remove double words. So if I say like like or
Speaker:it was Wednesday, Wednesday was when we did it. It would remove one
Speaker:of those Wednesdays. And it was 90
Speaker:minutes. And I listened to it last night. In 90 minutes, there
Speaker:was one edit that I was like, could've been a
Speaker:little better. But most of them, you didn't even know
Speaker:it was edited. So here's the thing. What's more important to
Speaker:you? Getting 5 hours back, or
Speaker:do you think that one edit that was kinda,
Speaker:is that gonna damage your integrity? And this is where being
Speaker:Dave Jackson, podcast consultant, I used to, like, freak
Speaker:out on that. Like, no. I'm a podcast consultant. It has to be perfect, and
Speaker:it kinda has to be. But I was listening for
Speaker:those types of things. And it was funny because I heard
Speaker:it. I took a screenshot. I was walking around, got
Speaker:home, listened to it again, and didn't really hear it.
Speaker:And so I was like, okay. So I do that.
Speaker:I then can I've got my my finished edit.
Speaker:I can have Descript go in and say,
Speaker:alright. Now add chapters. And that is the question of the month, by the
Speaker:way, as you listen to this right now. Now if you're listening to this later
Speaker:in September, we've changed it. But September's question is, how
Speaker:do you feel about chapters? Do you create them as a listener? Do
Speaker:you use them? Or are you in the what the heck is a chapter kind
Speaker:of thing? There's no wrong answer here, by the way. But I have it create
Speaker:chapters because it's a 90 minute show, and people might
Speaker:want to skip to another discussion that we had a
Speaker:little later. So I have it do that. I have it then
Speaker:do timestamps. There's actually, I just found out I could go
Speaker:to it and say, give me a YouTube description, and this tool
Speaker:would automatically write the opening paragraph and make timestamps that I could
Speaker:just paste into YouTube. And so it's pretty amazing.
Speaker:And there's a whole I mean, it slices. It dices. It even
Speaker:julienne's. And you can go in and have it
Speaker:make clips for you. We're gonna talk about clips here in a second.
Speaker:You can I mean, it just does everything? And that is one that
Speaker:I can say the monthly fee I pay for that, I believe
Speaker:it's $35, is well worth it because it gave me
Speaker:back my Saturday. So that's something to keep
Speaker:in mind. But I I am worried about it because I am doing
Speaker:something I normally never do, which is I'm not
Speaker:listening all the way through the episode before I publish it.
Speaker:I'm trusting AI to make those correct.
Speaker:Because if I listen to it again, again, it's a 90 minute show.
Speaker:That's a big chunk of time. So I'm I've kind of
Speaker:slowly kinda pushed my way through that to where I
Speaker:trusted. And and so I
Speaker:said all the fun things that I love about it. It gave me back my
Speaker:Saturday. Dave, what do you hate? There is a never, and I mean,
Speaker:never ending learning curve to this thing. Unlike other software
Speaker:where every 6 weeks, they're like, here's some new features, they constantly
Speaker:update it, which sounds like a good thing, except you're like, hey. Where'd you move
Speaker:the studio sound? Oh, it's over there now. And then literally, the next day, you
Speaker:log in, like, oh, it's over there now. So it's a never ending learning
Speaker:curve. But because I put up with you
Speaker:know, they gave me back my Saturday, that's worth it. But I do
Speaker:wish they kind of, like, quit changing things quite so
Speaker:much. Now there are gonna be a lot of honorable mentions here
Speaker:because we're gonna slip into video here and talk about
Speaker:clips and all these, how do I take that 90 minute and
Speaker:turn it into a 1,000,000 social media clips? Yeah. Yeah.
Speaker:Yeah. Let's talk clip generators. I just
Speaker:was going through and making a list of the ones I know. The big one
Speaker:that you hear a lot of people talk about is OpusClip. And this is where,
Speaker:again, when you go to their website, it's gonna say
Speaker:something like, you know, one long video, 10 viral clips.
Speaker:Create them 10 times faster. Right? Sounds great. Then they're
Speaker:not lying. They're gonna give you 10 clips. And then there
Speaker:is things let me go down the list here. There are so many. OpusClip,
Speaker:BigVU, ClipGen, Momentum,
Speaker:Flexcut. Hippo Video is one
Speaker:I need to play with because they have a text to video tool,
Speaker:Wisecut. And then if you the these are all I
Speaker:will take a video and set it into 8,000,000
Speaker:pieces. And that's fine. You just need to
Speaker:when you're doing a free trial on this, start a
Speaker:timer. I have a timer sitting here right in front of me,
Speaker:and I just hit it. And, you know, you could also use your
Speaker:your phone, whatever, but track your time because you've only got so
Speaker:much. And there are times when I've used these tools
Speaker:and the amount of time it took for me to go through
Speaker:the you know, we gave you 40,000,000 video
Speaker:clips. And by the time you find the 2 good ones that you wanna use,
Speaker:you're like, I could've just clipped these myself. And that's where something like
Speaker:Descript kinda comes in handy. But all of these are supposed to find the good
Speaker:clips. And I'm not saying they don't find them. I'm also saying they find a
Speaker:lot of bad ones. And the other thing you have to keep in mind are
Speaker:2 things. Number 1, you're doing this because you wanna stand out,
Speaker:hopefully. And the problem is I can spot
Speaker:an Opus clip because they all look identical. I
Speaker:mean, they all like and then the other thing that
Speaker:you need to ask yourself is
Speaker:when you get sucked down the YouTube shorts or
Speaker:reels on Facebook or Insta, whatever it is,
Speaker:how often do you leave
Speaker:whatever you just saw and go to their
Speaker:podcast, their YouTube channel, whatever it is?
Speaker:Me, personally, I don't. In fact, I've
Speaker:now started putting that timer on because when I go down the YouTube
Speaker:or reels on Facebook, I keep keep getting sucked into that,
Speaker:that I'm losing a lot of time watching videos. And
Speaker:it's really easy to just go, add 1 more, add 1 more, add 1
Speaker:more. But I've only subscribed, and this is just me. So it's
Speaker:it's a survey of 1 person. I've only subscribed to
Speaker:one person's YouTube channel after watching their short
Speaker:videos, and I saw many of them, and it makes me laugh.
Speaker:And what's weird is when I went to their YouTube video, their actual
Speaker:channel, I don't watch their videos because I now feel they're a
Speaker:little long. It's weird. Now that again is just
Speaker:me. But for me, I think
Speaker:shorts, they're not worthless. It's just a branding tool. It's
Speaker:keeping your name in front of people until your next episode
Speaker:is out. And if you've got the time, just like I say with everything with
Speaker:video, if you've got the time and the equipment and the
Speaker:budget and the desire, by all means, play in video.
Speaker:It's just you also have to learn the algorithm. But
Speaker:I just the reason I point these out is they really make it sound
Speaker:like if you just, you know, take your 40
Speaker:minute interview and chop it up into bits and I actually am going to start
Speaker:doing this a little bit. I'm gonna try a strategy. I call this the Conan
Speaker:O'Brien, where I'm gonna give my ask the podcast coach video
Speaker:to the awesome supporters. So I'm using,
Speaker:Supercash or Supercast on that instead of Patreon. But I'm
Speaker:gonna do that. That's gonna be one of their perks. They get the video. I'm
Speaker:then gonna chop that video into bits and
Speaker:pieces and point that towards my audio.
Speaker:Yeah. I'm gonna try that because Conan O'Brien does that. He'll have
Speaker:just clips of an interview, and I wanna hear the whole interview, Conan.
Speaker:And instead, the only way I can listen to the whole audio
Speaker:interview or the whole interview is to do it via audio. So
Speaker:there are tons of these. I have links to all of them. I know
Speaker:OpusClip is really popular. Try them. You
Speaker:know, hey, Jen is interesting. This is the one where you
Speaker:clone yourself. And, again, I think as
Speaker:long as you let people know that this isn't really
Speaker:you, It looks like spooky, weird, cool.
Speaker:Because I know for a while, some of that, like, clone yourself video just made
Speaker:you look like you were in a a Madden football game
Speaker:on Xbox. But, again, these are getting very, very good. I
Speaker:will say one thing about the video tools
Speaker:is if you are someone who does not have
Speaker:an American accent, you might have an issue.
Speaker:Now I I saw a review of hey, Jen, and they said, yeah. This doesn't
Speaker:do very well. And so what he did
Speaker:was he uploaded the audio himself instead
Speaker:of typing in the text and letting it do, you know, everything for you. But
Speaker:that that one, hey, Jen, I was I was this
Speaker:close to kicking clicking on the button, and I just went, you know what? I
Speaker:don't want a video clone of me yet. I I just it's it was a
Speaker:little you know, we all have different levels of how much spooky
Speaker:stuff can we tolerate, and that was one that I was like so
Speaker:keep that in mind when it comes to video clips. Take advantage
Speaker:of the free trials that are often available. Time yourself
Speaker:and ask yourself, okay. Is this actually saving me time? And
Speaker:you need to know why you're doing it. Is it saving me time? Is it
Speaker:actually growing my show? And
Speaker:is it growing my subscribers? You can get a lot of views on
Speaker:Shorts. Jen Hardy, a former member of the School of Podcasting,
Speaker:this Friday is gonna go over 1,000,000 views. So it is a
Speaker:way to get found. So I don't wanna poo poo video. I always say that
Speaker:if you got the time and the budget and the need and the desire,
Speaker:everything else, then by all means, do video. The
Speaker:Some honorable mentions here. Dave, what about Riverside? We've all heard about
Speaker:Riverside. I used Riverside years
Speaker:ago when it first came out. I just saw a demo
Speaker:at Podcast Movement, and I need to go play
Speaker:with it. It looks very, very slick. It seems like you can do
Speaker:everything in that. But here's the thing I want to put out
Speaker:there about tools like Descript, SquadCast,
Speaker:Riverside. It seems like all of them have a
Speaker:cycle, and this is the cycle. Everybody loves
Speaker:it. It's great. It slices. It dices. It juliennes. It bakes
Speaker:bread on the weekend. It's amazing. Right? Then
Speaker:they will add new features. And at that point, there were these things
Speaker:called bugs. And everybody gets very upset when all of a
Speaker:sudden you lose a recording, and everybody's like, it's crap. It's
Speaker:awful. Does anybody know of an alternative? And
Speaker:then the programmers will fix the bugs,
Speaker:and everybody will be back to this is the best thing since sliced bread. So
Speaker:if you go into a Facebook group and
Speaker:you'll see where somebody goes, hey. I hate insert company here.
Speaker:Anybody got an alternative? And you'll have one person say, I love this.
Speaker:I'm not having any problems. You'll have other person say, yep. It's total trash.
Speaker:I switched to such and such. And then you might switch to
Speaker:such and such, and it works great until it doesn't. This
Speaker:is why I always say have a backup going, and it's hard to have a
Speaker:backup when you're doing video. But if you can, have a backup going because,
Speaker:eventually, technology is not going to be your friend. So if you're wondering, hey, Dave.
Speaker:Why didn't you mention Riverside? Because I don't
Speaker:know. I know a lot of people love it. All I can say, I don't
Speaker:have any real personal use with that one. And in full
Speaker:disclosure, all those clip tools I just mentioned, I've used
Speaker:BigVU. I've played an Opus clip, but I've not
Speaker:used the other ones. I've just heard about them from other people, and they all
Speaker:kinda go, yeah. It does the thing. Yeah. Yeah. Yeah. And I
Speaker:realized this episode could be about 12 hours long. So I'm gonna drop
Speaker:2 more here. And I heard about these from my buddy Craig over at
Speaker:AI Goes To A College. And the first one, if you want to, I
Speaker:mentioned how chatpt chat g p t and
Speaker:for the record, nobody can say that consistently without eventually tripping over your
Speaker:tongue. Chat GPT does not give you
Speaker:sources, which is kinda scary. And
Speaker:so I did a an episode of your
Speaker:podcast website. You can find that at your podcast website. And I was
Speaker:doing I want to report on what is a bounce page, and is
Speaker:this really bad for SEO? And so I went to Perplexity
Speaker:and typed in something like what is a bounce rate and what is it bad
Speaker:or not? And it spit out an amazing amount of
Speaker:material because this isn't something that's
Speaker:time like, it it hasn't changed over time, and it gave me
Speaker:all of my sources of which I clicked on and
Speaker:I read. Why? Integrity. We've talked about that. Gotta make sure what's coming out of
Speaker:my mouth is as true as I can, you know, profess it to
Speaker:be at this point. That was really cool. Perplexity.ai.
Speaker:Then we haven't even talked about images today. That's a whole other
Speaker:thing. I'm just talking about content. And one and,
Speaker:oh, by the way, these are free. Po has a paid version.
Speaker:I'm sure all these have paid versions. But po as in Edgar
Speaker:Allen, po.com is a way to
Speaker:have chatgpt and Claude, which is another
Speaker:version of chatgpt, and all these other ones.
Speaker:And you can go in there and type in one thing.
Speaker:And let's say it gives you an answer from chatgpt and go, well, what would
Speaker:Claude say about this? This is really handy if you're doing
Speaker:images. Like, draw me a picture of a smiling horse with a pair of
Speaker:headphones. And it spits one out, and you're like, meh. You're
Speaker:like, alright. Well, let's see what it looks like in DALL E, etcetera,
Speaker:etcetera. And so it's kind of a multiple
Speaker:AI tools in one. Again, that's at poe.com.
Speaker:I'll have links all of this stuff out at school of podcasting.com/950.
Speaker:I'm gonna call it there. Again, there's a lot of stuff we could talk about,
Speaker:but I'm sure I'll revisit this. And I'm sure if you have a
Speaker:tool that you're like, Dave, how did you not talk about this? Again, I'm
Speaker:just getting my feet a little more wet. I'm moving kind of from
Speaker:the the 3 foot depth into about 4 or 5 feet depth.
Speaker:And And if you're like, man, you should've talked about this, would love to hear
Speaker:it because I will be revisiting this topic in the future. Not so
Speaker:much next week, but in the future, you're gonna hear me go, hey. We got
Speaker:one of those AI tool thingies. Kind of those episodes coming up.
Speaker:So appreciate your feedback. Yeah. Yeah.
Speaker:Yeah. Again, this episode could have been 12
Speaker:hours long, but just to kinda summarize what I talked about today.
Speaker:Number 1, above everything else, in my opinion,
Speaker:you can't be a thought leader spewing someone else's thoughts. That just
Speaker:that one just doesn't go through my logical brain. Never,
Speaker:as in ever, publish AI content without having a human
Speaker:preview it first. Preferably, that would be you. But if you got a
Speaker:team, I guess, somebody else. Because you wanna protect your integrity because if you
Speaker:lose it, you may never get it back. I know
Speaker:when I was married, I had a stepson that lied to myself
Speaker:and his mom, and it took a while for us to trust that kid again.
Speaker:And I really feel AI is best used to help you polish the
Speaker:content that you create. You know, this could be brainstorming to
Speaker:help you get the content and then editing and rewriting and
Speaker:summarizing and, you know, content that that you could have
Speaker:it listened to to then let you know, do you need to do a deep
Speaker:dive into that PDF, you know, audio cleanup and
Speaker:more. And if you're brand new to this,
Speaker:I'll have links to everything again, school of podcasting.com/950.
Speaker:Go into chat gpt. And if you don't know what to do, just type
Speaker:in how should I this is my first time here.
Speaker:Let me know what I need to do to write a
Speaker:prompt, and it'll probably just tell you. And you don't have to in the
Speaker:same way that, you know, sometimes
Speaker:when, Christians quote quote the bible, we start throwing in thee
Speaker:and thine and thou, and we start talking King James. You know, you
Speaker:don't have to talk robot to the
Speaker:robot. What is the query that I must enter into
Speaker:thou that that no. Just talk to it like a person
Speaker:and see what happens. And like I say, I like, perplexity
Speaker:if I'm doing research for an article because I'm gonna want those
Speaker:sources. I'm definitely gonna want those sources. And
Speaker:it can definitely speed things up. It can help. But, also,
Speaker:keep that timer there because sometimes you think you're saving yourself
Speaker:some time until you look down at your watch.
Speaker:One last thing, podindy.com, November 9th. If you like
Speaker:AI and podcasting, myself and Craig Van
Speaker:Slyke from AI Goes TO College, it's a one day event, super affordable.
Speaker:There is an online version if you want to order that. If you can't make
Speaker:it to Indianapolis, use the coupon code Dave to save when you
Speaker:order. Go to podindy.com. If you need help
Speaker:with any of this stuff, of course, you can find me at schoolofpodcasting.com.
Speaker:Use the coupon code listener when you sign up on either a
Speaker:monthly or yearly subscription, and that does come with not 7,
Speaker:not 14, but 30 days to use it.
Speaker:If you don't like it, you get a money back guarantee. I'll give you your
Speaker:money back. Thanks so much for tuning in. Until next week.
Speaker:Take care. God bless. Class is dismissed.
Speaker:Take care. God bless. Class is descript. Is
Speaker:class is descript? Wow. A blooper as we go to the bloopers,
Speaker:and it it sends you something out of some, you
Speaker:know, audio audio, a visual tool.
Speaker:Crap. Come on, mouth. What is the name of that thing anyway? DALL E.
Speaker:DALL E. Tool for this. Oh, it's go to this website kinda
Speaker:thing. If you ever want free podcast consultant,
Speaker:crap. Consulting. Free podcast consulting.
Speaker:Jeez. Where somebody had written about the
Speaker:discovery ah, crap. Come on, mouth.