Absolutely stay tuned right to the very end because this

is the time when people quit. Consumers in the US particularly love

to buy on Amazon because if they're also going to go to the affiliate marketer's

landing page, they may not trust it. Don't not do deals because

you think they're going to be bad because sometimes you just don't know. And I'm telling

you, there are brand owners out there who want to be helped. Stop

what you're doing. Listen to what I'm about to tell you because I only tell

this information to my private paying clients. This

is the thing. I'm Matthew Fraser and

this is Amazon Ecom Secrets. I'll be

sharing with you the secrets that helped me go from millions in debt

to an eight-figure entrepreneur. If you're ready to escape the

nine-to-five and live life on your terms, let me show

you the way. I'm going to be talking about the deals that

I would do again and the deals that I would not do again and what

you can learn from each scenario. And I

tell you what, you must stay for this whole episode because there's going to

be information I'm going to be giving away in this episode that you

will just not get anywhere else. I've never heard it before and

it could be the difference between you doing eight

figures a year and maybe doing five figures a year. So absolutely

stay tuned right to the very end. Now let me start with the

deals that I would do again, but what I learned from them. And

so it's my main product that I currently still sell. It's in

the healthcare niche. And I'm gonna tell you the story and

the enlightening thing that came to me during

this process that I thought, wow, but it's only now that I know about

this, right? It's only years down the track that I look back and think, far

out, man, I'm lucky. Lucky I stayed with it because my

mindset was different back then. So what

happened was, I have an exclusive agreement with a

medical healthcare product. And at the time I

was selling it, and I'm still selling it of course, but at the time I was only selling

it through Amazon and Shopify in the

US. And I had exclusive distribution simply

for Amazon. And when I

was selling through, before I even got into Shopify, I was selling just

in Amazon and then I got suspended. And

that was a huge wake-up call. I was like, holy shit, I

did not expect that coming. Because when you're doing these Amazon training

programs that you sort of, most people go through when they're going to start on Amazon,

you're told, you're sort of not told the bad things. You're told the

good things like, hey, you just ship it into Amazon and

they just sell it for you and you don't have to do anything. And that's partly

true, but Amazon has so much control over

your business, like it's not funny. And you've got all these metrics that you have

to meet, like you can't make your customer return rate go high,

you've got to have good reviews and ratings and all sorts of things. not

to mention all the hoops you've got to jump through just to even get into the

platform. So yes, I see it's good for the consumer, but very,

very difficult for sellers. But that's not to say that you shouldn't do

it. It just means you've got to, it's not, it's not just easy. Okay.

You've got to apply some action and have

knowledge to get into the system. So here I am, I'm selling

on, on Amazon. They've now suspended me. I'm like freaking out thinking, holy

shit, this is, this is not good. And it was at

that moment too that I remember thinking, This is

the time when people quit because I

had about, I think at the time, maybe $50,000 of stock

sitting in the Amazon warehouse. I'm thinking, shit, I can't

even sell this now. How am I going to sell it? And little did I

know at the time, But I then had

to seek advice from other people who, you

know, how do I get out of this shit? Yeah. And then I found a

company called Amazon Sellers Lawyers, right?

And that was like, holy shit, this is so bad in

the Amazon space of people getting suspended or

their listings, the listings or accounts getting suspended. They're two different things.

And it's so full on that there's

a whole company in America, and there's

multiple companies, but there's a company in America and their sole purpose is

to help Amazon sellers fight Amazon and

put together what they call plan of actions or submissions to

try or appeal letters to get back onto Amazon. Now, the

problem with it too is that it costs dollars, right? You can

imagine you're going to sign up these Amazon seller's lawyers. I

think back then I probably paid somewhere

between $3,000 to $5,000 US dollars to try and get

my Amazon listing back up and running. And Luckily

for me, it got back up and running, I think within about

a month, but it was a month of sheer panic. I'm

fairly new to Amazon. I'm thinking everything's fantastic. And

then all of a sudden, bang, you're not making any sales anymore. But

this was the light bulb moment for me, was like, wow, I

can't have all my eggs in one basket. That's

a big no-no, right? And so what I did is I

was then looking, look, I thought this, if people are coming

to Amazon and buying the product, then I wonder

if I was to put Facebook ads in front of them, drive them

to my own website, if they would also buy the product. So

that was my train of thought. So I started frantically finding people

who could like build, and at the time it wasn't even Shopify, it was actually ClickFunnels that

was the very first platform I started to use to sell my

product off the Amazon marketplace. And I used Facebook ads

and into ClickFunnels to make the sales. And

guess what? People started buying the product. So

I'm now doing all these Facebook ads. I was learning it myself, which ultimately I

ended up outsourcing to a Facebook marketing team,

ads team, and things were great. So at this point, I'm

now selling through Amazon because it's now back up and running, and I'm now

selling through ClickFunnels. Look, it

took time to scale up, but it's got to the point where I was doing about half a

million dollars off the Amazon marketplace, as well

as the Amazon marketplace. And in

the heydays of Amazon, when it was really, really

pumping, it was like $700,000 to $800,000 US a

month on Amazon alone. And then my ClickFunnels was

doing something like half a million dollars a month

US. So it was totally insane. And I thought things

were great then. So this was something that was really bad

that happened to me, but ultimately turned out to be

a good thing because it enabled me to see what other opportunity

was there. So it was ultimately good.

But I can see though that that was the time when most people fail. And

why Most people won't push through they'll simply pack up

the bags because think about that money they may have had to spend $5,000 in

legal costs without Knowing that it was even going

to get up. Yeah, because there's no guarantees of course when you deal with these Amazon lawyers

So now let's move to now this specific time.

I remember I was in the Gold Coast and I was at a hotel and holidaying with my

wife and And then I

get this phone call from, and I think it was the owner of the healthcare company,

and something had come up where all of a sudden, I

found out that the owner of the healthcare company, now

follow me here, was now selling the

medical, or the healthcare product, in the US marketplace.

Now, he was always allowed to do that because remember, I only had exclusive

distribution for the Amazon marketplace only at

that time, not the entire country. But

what I found out though was he was selling the product and undercutting my

price. And they were doing a deal. It was like, buy

three for the price of two and buy five

for the price of three. And I hit

the roof. I could not believe it. And he hadn't informed

me this was going to happen. And my

whole business ethics is basically built

on trust and honesty. That's how I like to operate. An

open book. moving

in the same direction, particularly with the manufacturer and owner of the business, with

myself. Because we're on the same team here. We want to make sales, right? I rely on

him to keep producing products. He relies on me to keep selling the products. But

to then have him come around the back door and start selling this

product less than what I was selling it for in the Amazon marketplace, let's

just say I wasn't too happy about it. So I get on the phone to him and said

a few words in a very diplomatic way. And

sort of life just kept rolling on. And sort of

one week passed, then two weeks, and then something happened. I

started to notice that my Amazon sales were

increasing. I thought, this is interesting. and

then literally increase more and more. And I'm

not doing it because it's not because of me. I'm not spending more money on ads

within the Amazon marketplace. I'm not doing any more ads in Facebook.

It was just this sort of organic thing that was happening within

Amazon. The sales are going up. And subsequently too,

my ClickFunnels sales through Facebook ads, they

also started to go up. And I'm scratching my head like,

why? Now this is

the ultimate bit of information. If you're doing

anything, if you're driving, if you're riding your bike, listening to

this, or if you're sort of like watching it on YouTube while you're working, stop

what you're doing and listen to what I'm about to tell you. Because I

only tell this information, and I've only told this information to

my private paying clients. Yeah, my

mentorship clients. They're the only people I've told. So I'm going to give you this information

now. Are you ready? This is the thing. When

you're signing up a distribution agreement, ultimately, you

must ensure that you hold the Amazon marketplace,

okay? What's happening in this situation is

that the owner of the company was doing

affiliate marketing. You need to say to me, what's affiliate marketing? He

was using an affiliate marketing company to

sell his products. So the company, the affiliate marketing company,

holds the product in a warehouse in the US and

they get other people to market the product through

their email list, through Facebook ads, through YouTube ads,

you name it, okay? And what happened

was this company had brought in a

ton of affiliates. So now what you've got, in this situation

now, you've got, I don't know how many exactly, but let's say a

lot of affiliates marketing this

healthcare product on a range of platforms within

the US. This then caused a

halo effect. So here's how it

worked. People were seeing the ads that the affiliates were doing, whether

it was YouTube, Google, Facebook, email

list. They would then, because the traffic would

be driving to a website. But

here's the thing, not everybody who lands on that website for the

affiliate marketing ad buys the product. In

America, In the US, they love

Amazon. They love it, okay? Now, if you're listening to this and you're in

Australia, you probably haven't caught on yet, right? Because it hasn't been

built, ingrained into our psyche yet that we have to

go to Amazon. But in America, they freaking love it. Their

default setting is they go to the Amazon marketplace. So

what was happening, they were seeing the ad made by the affiliate. They

may have even gone to the landing page, which was

essentially where the affiliate is going to make the sales. But

instead of buying it there, they went to Amazon and typed in

the product name. Bom, bom, bom, bom. And guess what? That's

when my product is the same product, but it's straight up on Amazon. And

people then bought from Amazon. And that's ultimately why

my sales started to go through the roof by

me doing absolutely nothing. So imagine this, you've

now just got free traffic coming to your Amazon marketplace

to make sales. and it's 100% profit, right?

Because I'm not spending any money on ads, you see? Now, the

other thing is because of retargeting, my Facebook ads

were attracting those consumers who

were finding the affiliate marketers ads. And

so therefore, there was a cohort of people now

buying through my ClickFunnels account. So

I'm making more sales there as well. And so I

can now look back, because this has now been going on for a number of

years. So in my distaste in

the beginning, thinking I've been absolutely shafted, I

then realized, wow, actually, The owner

doing the affiliate marketing within that territory is actually benefiting

me, and I'm not spending any more money on ads,

and my sales are going up, my profit's going through the roof, and

I'm a happy camper. Put it that way. So if

you're listening to this, this is absolute gold. No

one tells you. I've never seen this information anywhere else ever

on the internet, on Instagram, on YouTube, nowhere. So

the key, I'm just going to say it again just so it really, really sinks in. You

must own the Amazon platform solely

so that any sales or advertising that anybody

else is doing, whether it be affiliates or other, they

come to your Amazon listing because ultimately, consumers

in the US and around the world, but consumers in the US particularly, love

to buy on Amazon. Because if they're also going to go to the affiliate

marketer's landing page, they may not trust it.

It may be even a good deal. I was even selling the healthcare

product on Amazon for more money. $10 more

per item and they still came to Amazon and they were

still prepared to buy it because they know, they like, and

they trust Amazon. And if the product arrives in the mail and

they don't like it, they just press the button, boom, and it gets shipped back in. How

easy is that? So that's why it's so, so important for

you to own the Amazon Marketplace when you're thinking about

exclusive distribution. So

ultimately, even if you could own the entire country,

if you could own the entire country, it'd be great. So sometimes, you

know, these things that are bad, that you think are bad, that are happening to

you, like I thought that I was getting screwed over, and I, to

a degree, probably was. But ultimately, it ended up working in

my favor, and I went on to make many more millions of dollars over

the last few years, thanks to the owner, doing something

that perhaps, you know, we didn't tell me anyway. So, all good to me.

Now, That is certainly a deal that

I would do again, but obviously I thought it was bad at the time.

And I've already told you, you must have the Amazon Distribution Marketplace. So

make sure you pin that somewhere on your wall, on your whiteboard, on

your computer. Now let's talk about deals

that I would not do again. But it's only because of

the experience that I have over the past sort of six to eight years in

this play. I'm losing track now of how many years I've been in

the Amazon Ecom marketplace. It's only because of the experience that

I've got having done many, many deals with many different

types of manufacturers and brand owners across different

niches from baby toys

to sports tape to

golfing products. I've done a couple of golfing products. to

obviously healthcare products, and I'm sure there's a whole range of other ones

in there, but those are the first ones that come to mind. So I

want to say to you, don't Don't not do

deals because you think they're going to be bad, because sometimes you just

don't know. When I started doing the health care product, I had no idea what

the sales were going to be, to be honest. I was pretty green. And

I just took a punt on it and thought, yeah, hey, this guy's come to me. He

wants me to help him sell his product on Amazon. I'll just

run with it. So that is definitely a deal

I would do again. And I want to say this to you, too, because this comes up a lot when

I'm talking to my mentoring clients. They think

that by approaching businesses, brand owners, manufacturers,

that somehow they're going to be looked down

upon or the owner is going to give them the

flick and not give them the time of day. But I can tell you, actually I'll

tell you a story. This will make sense to you. I

reached out to, this is the guys who were selling this golf

product. And I reached out to them, I said, hey look, you're selling this golf product, I

would love to be able to sell this on Amazon Marketplace for you,

preferably in the US and even Australia. Now these guys were based in Australia. And

I just rang them up, literally just rang them up, told them who I was, loved

their product, their golf product. They were driving down my

way. They were on their way to Byron Bay. And they said, look, we're on our way

with our family to Byron Bay. How about we stop in and meet you at

the petrol station service center, which is on the

highway there? I said, yeah, absolutely. Let's go. Let's go do that. So I'm literally sitting in there

in the food court. And the first thing that she

said to me, there was a husband and wife team, she says, oh,

Matthew, thank you so much for contacting us, because you know what? I've been

thinking about selling on Amazon, but there was just something that was holding

me back. I've been really quite busy, and it's just

something I just haven't gotten to yet. So thank you so much for contacting us

and sitting down with us, because this is really something we've been thinking about.

And this is the type of response that

you're sometimes, it's not all the time, but

you're sometimes going to get from these types of owners. Because think about it,

these people were already selling on different marketplaces around

the world, not Amazon, because Amazon

was a bit scary for them, you see. So by me coming in and offering

my assistance to take on their product to sell on Amazon, they thought

I was a knight in shining armor, just coming in to help their business. And

this is sometimes the response that you're going to

get. And as I said, not every response is going to be like that. Sometimes

you're not even going to get a response on the email, no one's going to return your phone call. That's totally fine,

but you've got to hit the phone, right? You've got to hit the emails and contact these people

because you're there to help them. And I'm telling you,

there are brand owners out there who want to be helped. There's

a client who I've got right now. Her husband was at

a golf tournament. Speaking of golf again, coincidence. He

was at a golf tournament. This was only just like two weeks ago. And

he was talking to a gentleman there, telling the gentleman about how

his wife is being mentored by me. I've got

a health care product, sell it around the world. And his wife is also looking

for a product to take to market as well and help brand owners. And

he said, oh, really? Well, I've actually got a health

care product. Just like that. I've got a health care product. I mean, of all the people that

could possibly have been there that he's talking to. And it turned out,

I don't want to give the product away, but this product is being sold

all over the world and in hospitals, surgeries,

you name it, right? And it helps, let me just say this, it helps with back pain. And

so the next thing you know, my client is now having discussions with

this brand owner about how she can help him take the

product to market in America. Because

here's the thing, this guy, he's actually a clinician

of some sort. I think he's a chiropractor. And so very,

very scientific in nature. Very, very poor though

in sales, marketing, content creation. Hopeless

in that space. In fact, he has his own website and

he has his own Amazon store in Australia and

they're crap. They're so bad. We went on to it and had a look. One

picture in the listing, hardly any bullet points, no optimization. And

you can just look at it in two seconds, you know that you'll

be able to help this guy. But now it's a matter of building the

relationship. Don't go in there guns blazing and say, hey, look, I'm going to take

over your whole listing and I'm going to do, do, do, do. No. You've

got to warm to people who are then going to give you the

information that perhaps you need because you're obviously going to need to find out about, you know, cost

price numbers, turnover, things like that to sort of see if it's even going to be viable in

another market. But this guy seems to be doing well. and he's

got a TGA for the product in Australia. My client's

gonna actually look at getting an FDA, and this could be, look,

it could be an expense, but it could, it will be

an expense, and it could be $5,000, $10,000, $20,000 expense. But

it could also be worth it if you start making $1, $2, $3 million

a year in profit, right? And if

done correctly, my client could even secure the full, particularly

if she goes and spends her own money on getting the FDA. I

would encourage her and I would be telling her that she must get

full distribution rights in the US. If she's going to fork out the money for the FDA,

it's basically game over for her, right? She has to just, that's

it, done. No one else can take market share within the US

because she's forking out the cash. These

are the types of deals that are around and I would encourage you

to continue. In fact, if you want to come into my exclusive community,

if you click on the link somewhere around this video or

audio, there'll be a link to my 8 Steps to 8 Figures.

And actually, in fact, I document out in real

simple terms how you can go and find your own potentially

8-figure product. And I'll actually walk you through eight steps of

how to do that. And my clients are now doing that. I've already got one client

who's actually signed a full distribution for a medical product

right here in Australia. And this again was after sort of scouting out

products. In fact, I may have mentioned this one before, but very, very

quickly. This was something that was

needed for babies, and their baby was born with a particular medical

condition, and they went and sourced the product, realized the

product wasn't even being sold in Australia, it was being sold

out of the US, contacted the guy who owned the brand, turns out

he's a doctor who invented the product, got into some discussions,

I helped them, I helped work through those discussions of what they need to ask

and sort of went through the contract with them to make sure it was all legit

and secure for them, and they signed the contract. So

now they're waiting for their first shipment to arrive, this product could

easily make them a quarter million dollars profit within the first year.

This is a product that helps babies, it's scientifically proven,

and all they're doing is just helping mums and dads in Australia to

provide this product for them rather than having it shipped from the US because it's

more expensive if it comes from the US. So a great outcome

for my clients and just opening the door to

more opportunities for them as they learn the process now

of signing up these types of distribution agreements. So I've

outlaid a lot of information here today, but let me talk

to you specifically about one of the ones that I would probably not

do again, although I've said to you guys that you should really take and look at

all opportunities, but just from my experience now, what I wouldn't do again, and

that is probably low volume type products. Now,

when I was going around to all the trade shows, I

don't know what's what. I'm simply in the hustle mode. I'm

going to trade shows and conventions and anything

that opened and closed because I want to get in front of brand

owners. I want to see products. And when you go to these trade shows, Guess

what? There's a shitload of them there. They're all there spruiking their

wares about why their product is so good. And one particular product

that I came into was a baby sensory toy.

And it was being produced by a young lady in

Australia. And look, it was a great product, to be honest. I

took on that product, I sold it in the US, but ultimately

I just couldn't get the volume. And now why couldn't I get the volume? One,

the margin was too low because she had to take a good

cut in the beginning. So it left very, very minimal room for

me. The competition was

a lot. There is, as you can appreciate, there's just a lot of baby,

now sensory toys in the market. And so standing

out in the crowd of that huge ocean

of products was extremely difficult. And so ultimately, I didn't

have the margin. Would it have been good if she just sent it

in? Yeah, she could have done it herself. But here's the thing, right? She's

a brand owner. She's too busy. Because I think, look, people

who invent products and come up with their own brand most times

don't think about, maybe they do a bit more these days. This was going back

sort of five years ago, maybe. But They don't

think about selling it on the Amazon marketplace. They're

simply inventing the product, and straight away they're thinking, I'm

going to sell it on my own website, and I'm going to try and

get it into stores. That's generally the inventor's mindset,

and probably not even their own website, to be honest. the

gentleman who has the back pain solution product. He

did a website, he threw it up on Amazon, but there was absolutely

no care taken. It was almost just like, I just throw it up

and people should buy it because it's so good. And inventors

can fall into that trap of thinking that, hey, I've

invented this incredible product. I'm just going to throw it up on Amazon and

then wonder why people aren't buying it because you actually have

to sell it. Just the brand name alone ain't going to

cut it. So this is your opportunity. This is where you

can step in. And I think ultimately what will happen with my client is

we want to take over the Australian listing. We want to

take over the Shopify store, which is so bad. I mean, you have

no idea. He even had in the email

section because the Shopify comes with a template and even said, add

your email here, add your email at here or something like that, you

know, you haven't even done that. So, but I don't want to, I

don't want to, I don't want to give them too much shit. Very good at inventing products.

Yeah. And that's why I think another opportunity, which

I haven't even gone into, but is where people can actually invent products

and then they should just stop there. Invent the product and

then sell it, find

someone to do exclusive distribution, who can do the

marketing, the sales, and the whole kit and caboodle while you

as the inventor, if that's what you're good at, stay to your lane, invent

the product, and then either sell the product in

its entirety with all the IP that comes with it, IP meaning trademarks,

patents, and other types of documents like

a TGA or an FDA, Do that or retain

ownership of the product, give the sales distribution to somebody else

and maybe you take a royalty, maybe you take an upfront fee plus a royalty

so you still get an ongoing commission from your

product and certainly find the right person to do that. But

at least then, that way you don't have to look after everything else. And

inventors always, I see this all

the time. They always forget about the sales and

distribution. They invent the product and think the hard bit's done. No.

Inventing the product is actually the easy bit. It's

the easy bit. It's getting the sales and distribution. That's the

hard bit and that's where most inventors fail. So

guys, thank you so much for joining me on this episode. I've given

away so much gold in this

episode. It is insane. As I said, I usually reserve this

type of information purely for my paying private clients,

but you've Got some of the gold today. So

thank you so much. Because I have given so much gold, please do

us a favor. Leave a five-star review on Apple Podcasts and

Shopify. Leave a comment in YouTube. Let me know

what else you want to hear about. And I look forward to seeing you in the next episode. Thanks

for tuning into Amazon Ecom Secrets. If you

enjoyed this episode, the best way to show your support is

to give a five-star review on Apple Podcasts and Spotify, and

make sure to subscribe on YouTube so you don't miss an

episode. You can also find more at I'm

Matthew Fraser on all social media platforms. Thanks