Hi, this is Bill Sikkens host of User

Friendly 2.0 Saturdays

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here on The Answer

with this week's Tech Wednesday.

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I don't know if you've noticed,

but I sure have.

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It seems like everything

is becoming a subscription lately.

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From a technical standpoint,

you used to be able to go out

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and buy a license for software, but now

you have to pay a monthly subscription,

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and this type of thing is being done

across the board,

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and it seems to be accelerating

as time goes by.

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This week on User Friendly 2.0, we're

going to be talking about subscriptions,

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why it's going this direction

other than just money,

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which was the obvious first choice,

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and some ways that you might be able

to work around it a little bit.

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If you still want to do old school

type software and other things.

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One of the other things that we're going

to also be talking about is your data

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and the value of it.

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Your data is worth more than you think.

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And with that, along with subscription

based things, the big companies are able

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to make a lot more than they were

just selling you a piece of software.

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That will be this Saturday on User

Friendly 2.0 here on The Answer.