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Jacob Moore: Today we're talking
about the all important Mission

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Mindset and how to drive outcomes.

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By infusing your passion and
your purpose into that mission.

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Today, you will learn how to
really bring that into your

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organization in a way that informs
every single thing that you.

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There are three key takeaways
from today's episode:

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The first is that passion can get
you started, but it's really the

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mission and the systems around
them that can keep it going.

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The second is when your mission
drives your decisions, everything

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in your organization aligns
and it's really beautiful.

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The third thing is that your systems,
your team, your organization, need

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to be able to operate without you
in order to grow beyond you and it's

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mission that really makes that happen.

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Before we dig in, I just want
to give a little bit of context.

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So Mission Mindset is one of my
Core 4 of Impact Leadership, so the

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Core 4 of Impact Leadership, really
my my set of values that informs

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everything I do as a service leader.

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So this show, Passion & Profits,
my leadership development

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modules, everything that I'm
doing with this idea of serving

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others aligns with these Core 4.

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So the first is Mission Mindset.

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That's what we're talking about today.

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The second, which we'll talk
about in the next episode,

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is Compassionate Culture.

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How to really bring this ethos of
compassion into our organizations

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and how to make it sustainable.

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The third of my Core 4 is Professional
& Personal Progress, growing as an

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individual and why that's so important.

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And the fourth of the Core
4 is Sustainable Self-Care.

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And I want you to notice that these
Core 4 are equally balanced between

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focusing on the output on others, on
our organization, and on our own needs.

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That is the biggest challenge
that I've seen in my work over

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the years, both personally and
working with other service leaders,

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is the imbalance between serving
others and serving ourselves.

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We are not able to sustainably
do our work if we're not

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continually investing in ourselves.

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If we give, give, give all the
time without replenishing, we

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come from a place of lack, and
that is what leads to burnout.

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So that balance between our output
and our input, our self care and

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our care taking is what allows this
work to continue in a sustainable.

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So that's just a, a brief overview
of kind of the structure and how

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Mission Mindset fits into that.

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All right, So let's dig into
this idea of Mission Mindset.

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First I wanna share just some
definitions around Mission Mindset.

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So I wanna differentiate between
passion, between purpose and mission.

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So passion is something
that's very important to me.

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As you can tell, it's
in the title of my show.

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However, passion while it, it's a,
a strong feeling and it is something

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that is really, I would describe as
like being bright and being really

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inspiring is often short lived.

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Because passion has such a
high energetic output, it's not

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sustainable in the long run.

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Let's look at relationships, right?

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You meet someone, it's
all very exciting.

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There's this attraction and
there's this passion that happens.

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What happens after a few months that
starts to fade, it starts to die down.

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There's a a biological reason that that
happens, but just also energetically

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staying up here all the time.

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It's, it's impossible.

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Right?

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That's, that's a, that's a manic state.

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That's not good for us
to be in all the time.

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It's an energetic drain.

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So passion has a place, but it is
not what makes an organization last.

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Okay?

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Purpose is a deep value.

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Purpose is something that at your.

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Drives you.

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So unlike passion, which is
way up here, purpose, I would

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say lives down here, right?

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In our, in our chest, in our gut.

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And the, and the purpose is
something that's like intrinsic

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to us that that helps us really,
I think informs, what we do.

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And if.

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Having trouble really understanding
and aligning with your purpose.

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There's a great episode with Kate
Kali, I believe it's my third episode.

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And Kate shares about how to
align with your purpose and

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how to really understand it.

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And I would highly encourage you to
check out that episode if you really

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wanna understand what your purpose is.

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Now mission, I believe, is the
combination of the both of those.

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So we have our passion, we have
our purpose, and the mission is

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really the structure of, of the
infusion, of those two things.

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Okay?

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So our, our mission is something
that has a lot of energetic value

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to it, but also is rooted in, in a
deep core value and, with that, in

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order to make that structure work we
have to have systems alined with it.

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And we'll, we'll talk more about the
systems and, and how to create those.

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But I just wanted to kind of get
those sort of for the purpose of this

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episode, definitions sort of understood.

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The cool thing about all three
of those is they, they work

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synergistically to create the type of
environment that we need to create.

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If we look at passion and purpose
and how they sort of work together.

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Think of a, think of a sine wave, right?

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sine wave goes up and down, right?

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So we have this passion and it peaks,
and then it starts e energetically

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ebb, and that's when we can
connect with that purpose, right?

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So over time it will ebb and flow.

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Passion, purpose, passion, purpose.

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And I've experienced this personally.

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Building organizations you get really
fired up about something and you

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go in, you're all gung-ho, and then
after a little bit of time that fades.

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And if you don't have systems in
place, then when the passion fade.

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What happens to what you're
building, what you're working

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on, it just goes away, right?

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So if our passion and our purpose are
aligned, then the cool thing is this.

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We have this energetic passion, it
fades and then we can root down in our

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purpose and use that to boost back up.

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If we're just sort of riding
those waves and not doing

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anything with it, then what?

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What good are we actually doing?

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We have to capture it.

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We have to capture that, and that's
where mission comes in, right?

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So when we observe ourselves heading
toward an inspired time in our lives

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when something is really driving us
and really passionate, that should

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be a cue to capture this time.

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And that can be through
writing, journaling, it can

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be through videotaping audio
recording through conversations.

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If you work with a team, have
someone help capture those ideas.

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It is so important in those moments
of inspiration to grab it because

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the raw beauty the energy that comes
with that can help inspire us on

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those during those energetic slumps.

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Or if we're thinking about long long
term in an organization, there's

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gonna be good times and bad times
times of plenty and times of lack.

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So helping to bring that passion,
that energy into those other

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times is really important.

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So capture whatever you can during those
times of high passion, while really

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understanding your purpose, really
digging into the, the true purpose and

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aligning with that when you have those
two, they work so beautifully together.

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But how do we translate
that into a system?

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A system that actually works
and that we can infuse into

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everything in our organization?

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Because continually infusing your
mission, invigorates you and your

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team, and helps to avoid burnout.

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Your mission, and this is
the cool thing about it.

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Your mission can continue to
inspire after your passion fades.

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And that I think is really cool.

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First, I, I just wanna mention the
consequences to not doing this.

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I have burnt out so many times that
I even, I just stop counting and.

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When I would get passionate about
something and really start working

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on something it was exciting.

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It was that, that new
relationship feeling.

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But when the passion fades, it is such
a big letdown and it's like a breakup.

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And there were a lot of times when
I almost quit because I didn't

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have the structure in place to
be able to make that sustain.

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So for me, the, the change was
really defining my mission.

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And, and I just wanna pause and say,
you may work for an organization and

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the, the mission of the organization
may already be defined for you.

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Okay.

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So that's, that's all well and
good but what I'm talking about

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today a mission for yourself, for
your immediate department or if

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you're running an organization
really understanding the mission.

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So the mission should have
a very clear outcome, okay?

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Whereas passion maybe doesn't have any
defined parameters around it and our

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purpose really has something that is
maybe, maybe not always tangible, but,

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but something that's more defined.

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Our mission needs to have
a specific outcome, right?

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So if you think about infusing
those three, something that you're

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really passionate about, that you
care a lot about that aligns with

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a, a core value or a purpose,
and that has a desired outcome.

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And this can be an outcome that
is for, for others, for the good

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of humanity, for your team, for
yourself whatever this mission is.

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It, it needs to be very well defined.

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So for instance NoStigmas, our
mission is to ensure that no one

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faces mental health challenges alone.

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We do this by building allies and
advocates who can work in every

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single community and align with
individuals who are struggling

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with mental health challenges.

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Right?

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So in that mission we are really
defining like who we want to serve,

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how we want to serve them, and
what happens when we serve them.

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And that is such an important,
important part of mission.

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So if you're working for a specific
department or you are trying

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to create something as, as an
individual, that mission needs to

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be part of everything that you do.

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This brings us to that second takeaway,
which is the mission has to drive your

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decisions if you are making a decision
that is based on something other than

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the mission if it is for notoriety, if
it is for pure gain for profit's sake.

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If it is for any other reason
solely exclusive of your

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mission, you shouldn't do it.

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You absolutely shouldn't do it.

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And I, and it is a hard point to
argue that you can give up short

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term gains for the long term good.

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But it is so incredibly true and
I, I've learned this personally

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the hard way so many times.

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But we.

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When we infuse that mission into
everything we do, it is just

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beautiful, beautiful when that happens.

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This can include supplies that
we purchase, people that we hire,

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the SOPs that we put in place the.

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Partners that we align with,
understanding that everyone should

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be on board with that mission.

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Everything should be in
support of that mission.

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And if it's not, an alternative
needs to be found or you need

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to go in a different direction.

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It can be really tough if
you are answering to others.

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But there are ways that you can do
it in that you can figure it out.

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And if you have a really well defined
mission, then it's even easier.

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So let's move on to this third
idea that your systems and team can

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operate and have to operate without
you in order to grow beyond you.

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So when we, when we really create
our mission and infuse it into

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everything that we do, that means
that every workflow we create, every,

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SOP we create has the opportunity
to be a piece of inspiration.

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So this is not just an onboarding
sequence that helps someone get to

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know how to do a particular task.

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It is get to know how to do
this particular task, but

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really understand the why of it.

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Why are you doing what you do, and
how does this align with that mission?

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If we can create systems and create
workflows that infuse mission into it,

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It can truly replicate our work and
take our place in that particular thing.

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So for instance there's
an onboarding sequence for

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NoStigmas for new team members.

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That includes videos that I created
that share the mission and a little

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bit of my story, why we do what we do.

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We're learning how to become a member of
the community, but also simultaneously

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understanding the why of it.

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And the cool thing is, is
because I captured myself in a

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inspired, highly passionate time.

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Now every single person who onboards
into the community gets to have the

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taste of that Jake, that passionate
Jake, and moving forward, I don't

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have to give that same talk every
single time to every single person

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who comes into the organization.

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They get to understand and be inspired
by that mission, they get to know

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me and my why and the purpose behind
what we do, and they get to learn the

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systems and the structures that help
them grow and do their work better.

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It's a win-win for everybody.

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And here's the great thing is that
now that energy is captured, the

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process is captured, and I get
to go and work on something else.

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Rinse and repeat.

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fifty , a hundred times and
suddenly entire departments or

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organizations are running without me.

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Now, that doesn't mean that
I'm not there for support.

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It doesn't mean that I can
completely walk away and just leave

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everybody to their own devices.

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No, of course not.

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But the, the cool thing is, is that
I get to continue to do more and

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expand the organization in different
ways, because I'm continually

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capturing my knowledge, capturing
my passion, capturing my purpose,

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capturing that mission, translating
it to other people, sharing it with

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other people, and then moving on.

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And in that way, the organization can
grow beyond me, can grow bigger than me.

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It is all because that mission is
infused into all of it, so that's

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a very simple, simple explanation
of this idea of mission being

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infused in everything that you do.

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We're just scratching the surface here.

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If you want to dig deeper
into this reach out to me.

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We can talk about this.

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I, I love nerding out about this and,
and how to do that in a tangible way.

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If you want clarity on what that
looks like, I will leave my contact

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information in the show notes here,
reach out and let's talk more about

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how really to infuse mission into
your organization and what that

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looks like in, in a practical sense.

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Well, that's all I have for you today.

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I really appreciate your time and
I look forward to seeing you on the

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next episode where we talk about
Compassionate Culture and continue

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on with the rest of the Core 4.

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Thanks for being here, and
until next time, take care.