1 00:00:10,610 --> 00:00:12,320 Hey there. Welcome back to On Your Terms. 2 00:00:12,320 --> 00:00:15,380 I'm your host, Sam Vander Wielen, an attorney turned entrepreneur who helps 3 00:00:15,380 --> 00:00:19,220 coaches and service providers legally protect and grow their online businesses 4 00:00:19,220 --> 00:00:21,380 using my legal templates and my Ultimate Bundle. 5 00:00:22,160 --> 00:00:27,800 I am so excited because this week I sat down and did a little myth busters online business 6 00:00:27,800 --> 00:00:32,630 edition, which was so fun because we asked people on Instagram, what was the biggest 7 00:00:32,630 --> 00:00:34,760 myth you believed about starting an online business? 8 00:00:35,390 --> 00:00:39,470 And it was really cool because as you're going to hear me share, people shared myths 9 00:00:39,470 --> 00:00:40,790 from both sides of the coin. 10 00:00:40,790 --> 00:00:44,030 Like, for example, that starting an online business would be easy. 11 00:00:44,030 --> 00:00:47,060 And then another person said starting an online business would be hard. 12 00:00:47,060 --> 00:00:49,580 So, it was really fun to dive into these. 13 00:00:49,580 --> 00:00:55,070 I did a little split of business myths and legal myths, talking about LLCs and business 14 00:00:55,070 --> 00:00:57,920 insurance and your scope of practice. 15 00:00:57,920 --> 00:01:01,190 Whether if somebody signs one of your contracts, if they can still sue you, all 16 00:01:01,190 --> 00:01:06,770 kinds of stuff. So, I think it was a really good set of myths that everybody submitted. 17 00:01:07,130 --> 00:01:11,840 Now, before we hop into those myths, I have to tell you the Ultimate Bundle will be on 18 00:01:11,840 --> 00:01:15,320 sale from January 29th to February 6th only. 19 00:01:15,320 --> 00:01:20,420 So, I am so excited because this is going to be the best financial deal of the entire 20 00:01:20,420 --> 00:01:25,430 year. It's going to have a brand-new pay in full price and the best payment plan I've 21 00:01:25,430 --> 00:01:27,080 ever offered. I've never offered this before. 22 00:01:27,440 --> 00:01:29,600 I don't know if I will ever offer it again. 23 00:01:29,600 --> 00:01:34,100 And I'm kicking things off for this little Ultimate Bundle sale with an all-new live 24 00:01:34,100 --> 00:01:38,690 legal training that you can take for free on January 29th and January 30th. 25 00:01:38,690 --> 00:01:42,530 There are multiple times available, so make sure you get on my email list to get an 26 00:01:42,530 --> 00:01:46,970 invite or click the link to sign up for the free training below in the show notes. 27 00:01:47,090 --> 00:01:51,290 If you can't make the training live for any of those times, make sure you sign up for the 28 00:01:51,290 --> 00:01:55,520 first training and then you'll just get the replay as soon as it's over so you can watch 29 00:01:55,520 --> 00:01:56,840 it at your leisure. 30 00:01:56,900 --> 00:02:00,050 All right. So, thank you so, so much. 31 00:02:00,290 --> 00:02:02,060 I am so appreciative for you being here. 32 00:02:02,060 --> 00:02:06,500 Let's hop in and talk about myth busters, online business edition. 33 00:02:10,280 --> 00:02:14,750 So, I always say it's so great on the one hand how easy it is to start an online 34 00:02:14,750 --> 00:02:20,750 business. And that also kind of leads it to being a little too easy for some people to 35 00:02:20,750 --> 00:02:24,320 start an online business or to be able to just give out information and kind of like 36 00:02:24,320 --> 00:02:28,700 hold themselves out as a business about things that they're not actually 37 00:02:28,700 --> 00:02:33,950 knowledgeable about or maybe not super qualified or you're not seeing the full truth 38 00:02:33,950 --> 00:02:35,790 of what they're sharing, the full context. 39 00:02:35,810 --> 00:02:42,770 So, we have to keep in mind that all of us, myself, you, everybody included, people are 40 00:02:42,770 --> 00:02:44,800 motivated reasoners usually, right? 41 00:02:44,810 --> 00:02:51,050 So, we, like for example, if somebody is selling a course on Instagram, like how to 42 00:02:51,050 --> 00:02:55,940 grow your Instagram following, they might say like forget the legal stuff because they 43 00:02:55,940 --> 00:02:58,010 want you to buy their Instagram course instead, right? 44 00:02:58,010 --> 00:03:03,230 They're being like, no, no, I know for a fact that if you build your following first, you 45 00:03:03,230 --> 00:03:06,020 can do legal later. Like they're motivated to tell you that. 46 00:03:06,020 --> 00:03:10,910 Just like I might say, like, don't worry about like taking a course on Pinterest right 47 00:03:10,910 --> 00:03:12,740 now, you need to get legal stuff first, right? 48 00:03:13,130 --> 00:03:16,280 But I can see an argument for other people being like, but don't have to build an 49 00:03:16,280 --> 00:03:18,230 audience or have some clients first, right? 50 00:03:18,230 --> 00:03:23,780 So, we all have our motivations for saying it both consciously and subconsciously. 51 00:03:23,780 --> 00:03:27,770 We're all motivated to put our work first and think like our stuff has to be done 52 00:03:27,770 --> 00:03:33,800 first. And at the same time that we're dealing with motivated reasoners, we're also 53 00:03:33,800 --> 00:03:38,090 operating with confirmation bias, which is like where we're motivated to accept what 54 00:03:38,090 --> 00:03:40,340 sounds best and easiest for us, right? 55 00:03:40,340 --> 00:03:43,220 Like the lowest obstacle, essentially. 56 00:03:43,220 --> 00:03:48,230 So, if you hear somebody online or say in a Facebook group, be like, oh, hey, you don't 57 00:03:48,230 --> 00:03:52,070 have to worry about legal stuff, you don't need that, you don't need that till it gets 58 00:03:52,070 --> 00:03:57,350 more serious, then that part of you that doesn't really feel probably rightfully so 59 00:03:57,620 --> 00:04:01,670 like doing legal stuff for your online business is going to be like, cool, they told 60 00:04:01,670 --> 00:04:03,410 me, right? This person's successful. 61 00:04:03,410 --> 00:04:06,710 I look up to this person or this person has a business, they know what they're talking 62 00:04:06,710 --> 00:04:09,170 about. And then we take that, and we move on . And 63 00:04:09,950 --> 00:04:14,420 what so many of these things do is just lead to like all these different myths around what 64 00:04:14,420 --> 00:04:19,220 we do and don't have to do, and at what point, and at what stage in our business and 65 00:04:19,220 --> 00:04:21,320 how it actually works to protect us. 66 00:04:21,320 --> 00:04:27,350 And what I see so often is that, like these myths seem to snowball and they roll downhill 67 00:04:27,350 --> 00:04:31,160 and they get bigger and bigger and bigger until there's like an avalanche essentially 68 00:04:31,160 --> 00:04:35,330 of people being like, wait, I heard from this person that I really respect, that I 69 00:04:35,330 --> 00:04:38,750 didn't need to do this, this and this, or I heard it's fine to use other people's 70 00:04:38,750 --> 00:04:43,670 contracts. And it just is not great usually until something happens, right? 71 00:04:43,670 --> 00:04:47,240 Until something happens in someone's business, and then they realize that this 72 00:04:47,240 --> 00:04:51,200 myth that they had bought into all along, either because the person who told them the 73 00:04:51,200 --> 00:04:55,220 information was motivated to do so, or because you were using your own confirmation 74 00:04:55,220 --> 00:04:56,870 bias to be like, cool, I don't need that. 75 00:04:56,870 --> 00:05:01,570 This person said I didn't have to do it, it becomes an issue. 76 00:05:01,580 --> 00:05:07,850 So, there are so many myths when it comes to running an online business, when it comes to 77 00:05:07,850 --> 00:05:13,250 legally protecting your business that I wanted to make sure that I talked directly to 78 00:05:13,250 --> 00:05:14,330 your myths. 79 00:05:14,330 --> 00:05:17,360 Maybe some of the things that you've heard before, some of the things that some people 80 00:05:17,360 --> 00:05:21,120 shared with me that they had once believed in but have since like broken through. 81 00:05:21,140 --> 00:05:26,720 So, back in November, I posted a little Q&A on Instagram and I asked, what's the biggest 82 00:05:26,720 --> 00:05:29,360 myth you believed about starting an online business? 83 00:05:30,080 --> 00:05:34,010 And I got some really good business ones and some really good legal ones, so I'm going to 84 00:05:34,010 --> 00:05:35,780 share a little bit of both. 85 00:05:35,780 --> 00:05:37,910 So, let's get started with these awesome myths. 86 00:05:39,950 --> 00:05:46,010 So, the first business myth that I got that I want to break down for you is that it's 87 00:05:46,010 --> 00:05:48,260 hard to get clients online. 88 00:05:48,290 --> 00:05:53,870 This one really stood out to me because specifically the word online because I think 89 00:05:53,870 --> 00:05:58,760 that this is a commonly held belief and it's something that can really get in your way 90 00:05:58,760 --> 00:06:00,740 when you're early on in your business. 91 00:06:00,740 --> 00:06:04,940 Right. So, I think that people -- I don't know if what people are thinking about this 92 00:06:04,940 --> 00:06:07,850 is like, oh, if I had like a physical business, people would just be like 93 00:06:07,850 --> 00:06:09,710 automatically coming in. 94 00:06:09,710 --> 00:06:11,540 Whereas an online business, that doesn't happen. 95 00:06:12,380 --> 00:06:19,460 So, I think part of this myth is rooted in the other myth, a sub myth if you will, like 96 00:06:19,460 --> 00:06:23,210 that if you start an online business and especially if you put up a website and you 97 00:06:23,210 --> 00:06:27,350 start posting online that somehow people will just kind of automatically start 98 00:06:27,350 --> 00:06:28,550 filtering in. 99 00:06:28,850 --> 00:06:34,130 So, I think sometimes what's baked into this myth is that people don't know or fully 100 00:06:34,130 --> 00:06:41,300 appreciate how much hard work and effort and hustle goes into finding clients online, just 101 00:06:41,300 --> 00:06:43,610 like you would, by the way, if you had a brick and mortar. 102 00:06:43,610 --> 00:06:48,650 Right. So, the idea that if you popped up a shop somewhere, people would just be flowing is 103 00:06:48,650 --> 00:06:49,700 not the case either. 104 00:06:49,700 --> 00:06:53,480 Right. For so many businesses, especially those that are now fighting like everybody 105 00:06:53,480 --> 00:06:57,230 buying everything on Amazon and not coming into their local store and this kind of 106 00:06:57,230 --> 00:07:04,790 stuff. So, we have to work to get clients online, that is for sure, but I personally 107 00:07:04,790 --> 00:07:06,020 don't think it's any harder. 108 00:07:06,020 --> 00:07:10,110 In fact, I would say it's easier in the sense that you have a much bigger opportunity 109 00:07:10,110 --> 00:07:13,140 to reach a much larger swath of people. 110 00:07:13,410 --> 00:07:19,620 I think what makes it "hard" is when people aren't putting out the right kind of content. 111 00:07:19,620 --> 00:07:23,340 So, you're not putting out content that would necessarily attract or speak to the 112 00:07:23,340 --> 00:07:25,320 person that you're trying to work with. 113 00:07:26,010 --> 00:07:29,160 You're maybe being too generic and not enough yourself. 114 00:07:29,160 --> 00:07:34,080 So, I've said this many times on the podcast, but whenever people say the space is 115 00:07:34,080 --> 00:07:38,460 too crowded or there are too many people doing what I'm doing, I say, no, I don't 116 00:07:38,460 --> 00:07:41,490 think that's the case. I think there are too many people doing the same thing the same 117 00:07:41,490 --> 00:07:47,640 way. And I think that's why you're still able to see people come in later in the game 118 00:07:47,640 --> 00:07:49,350 and still build like super successful businesses. 119 00:07:49,800 --> 00:07:52,590 Like one of my Ultimate Bundle members, Maya Nichol, for example. 120 00:07:52,590 --> 00:07:56,430 I think she's a really good example of this, where she's an Instagram educator, social 121 00:07:56,430 --> 00:07:57,450 media educator. 122 00:07:57,450 --> 00:08:04,050 And Maya started more recently and has built a really incredible and huge and successful 123 00:08:04,050 --> 00:08:10,230 business, has a really large following, and she really loves what she does and she's very 124 00:08:10,230 --> 00:08:15,420 good at it. And Maya, at least from my perspective, came in so much later that, I 125 00:08:15,420 --> 00:08:18,780 mean there have been people who have been teaching about social media tactics and 126 00:08:18,780 --> 00:08:22,050 strategies and Instagram specifically for many, many more years. 127 00:08:22,050 --> 00:08:26,460 Right. But there's a reason why somebody like that can come in and can build a 128 00:08:26,460 --> 00:08:27,510 business later on. 129 00:08:27,510 --> 00:08:31,950 So, I don't want to hear about like, oh, it's too late or oh, there are too many people. 130 00:08:31,950 --> 00:08:33,120 No, it's just too late. 131 00:08:33,120 --> 00:08:35,310 There are too many people doing the same thing the same way. 132 00:08:35,310 --> 00:08:37,830 And I think people are tired of that and that stands out. 133 00:08:37,830 --> 00:08:41,070 And that's why I think there's always room for innovation. 134 00:08:41,070 --> 00:08:45,720 There is always room for people to come in and be like, I'm going to shake things up. 135 00:08:45,720 --> 00:08:47,160 I'm going to do things a little differently. 136 00:08:47,160 --> 00:08:48,930 Here's this part of my personality. 137 00:08:48,930 --> 00:08:54,900 Let's cut to the chase or cut through like the stuff that people don't like about all 138 00:08:54,900 --> 00:08:59,940 those people in your industry who are doing things the same way, cut through that and get 139 00:08:59,940 --> 00:09:01,200 right to the good stuff, right? 140 00:09:01,230 --> 00:09:02,880 That's my opinion. 141 00:09:02,880 --> 00:09:07,140 So, when we say it's hard to get clients online, that's how I would shift that instead 142 00:09:07,140 --> 00:09:12,720 is like it's work to get clients online the same way it's work to get clients anywhere 143 00:09:12,720 --> 00:09:14,220 else. It can be done. 144 00:09:14,220 --> 00:09:16,380 In fact, it's an incredible opportunity. 145 00:09:16,380 --> 00:09:21,930 Am I really taking advantage of this opportunity in the way that will best serve 146 00:09:21,930 --> 00:09:23,820 me in my business? That's how I flip that around. 147 00:09:24,810 --> 00:09:28,080 All right. So, I'm going to flip flop between business myths and legal myths. 148 00:09:28,080 --> 00:09:29,580 This one's a legal myth someone submitted. 149 00:09:29,580 --> 00:09:33,450 They said, I don't need to register my business until it makes money or makes a 150 00:09:33,450 --> 00:09:34,830 certain amount of money. 151 00:09:34,830 --> 00:09:38,310 So, this myth is a very, very common one. 152 00:09:38,310 --> 00:09:43,020 And it's one that I've talked about many times on the podcast here because it doesn't 153 00:09:43,350 --> 00:09:47,190 really make sense or it doesn't stand, doesn't really hold from a legal perspective. 154 00:09:47,190 --> 00:09:51,780 So, we register our businesses to give ourselves personal liability protection. 155 00:09:51,780 --> 00:09:55,140 We register our businesses to personally protect ourselves. 156 00:09:55,140 --> 00:09:59,610 And so, the amount of money that you make doesn't really mean anything because you 157 00:09:59,610 --> 00:10:04,140 could work with one client, your first client, and that could become a legal issue. 158 00:10:04,140 --> 00:10:08,730 And you need and want to be legally personally protected, right? 159 00:10:08,730 --> 00:10:12,150 So, the amount of money you make isn't going to really make a difference. 160 00:10:12,150 --> 00:10:15,960 Now, when we're talking about budget, right, I think that's maybe something that maybe 161 00:10:15,960 --> 00:10:17,850 people are talking about when they say this. 162 00:10:17,970 --> 00:10:22,560 When we're talking about budget, the amount of money, the few hundred dollars or 163 00:10:23,250 --> 00:10:28,710 depending on where you live, it might be like $100, $150, the amount of money that you 164 00:10:28,710 --> 00:10:32,940 have to pay to actually register your business or let's say you're doing an LLC in 165 00:10:32,940 --> 00:10:37,530 your state, that has to be part of your startup cost, your budget, right? 166 00:10:37,530 --> 00:10:42,390 And so, this is something I always feel a little like the Philly girl in me comes out 167 00:10:42,390 --> 00:10:46,680 and it's just a little bit of like, come on, guys, this is part of the start up budget. 168 00:10:46,680 --> 00:10:47,700 This is not an option. 169 00:10:47,700 --> 00:10:49,290 We're not choosing, right, here. 170 00:10:49,290 --> 00:10:50,430 This is it. 171 00:10:50,430 --> 00:10:55,020 And so, if you want to start a business, you have to do it legitimately because you need 172 00:10:55,020 --> 00:10:59,100 to protect yourself and in part of that is paying to register it. 173 00:10:59,100 --> 00:11:03,630 So, before we go and buy all these courses from big name people and do all this other 174 00:11:03,630 --> 00:11:08,580 stuff, that is just part of the budgeting for startup along with probably purchasing 175 00:11:08,580 --> 00:11:13,950 your domain name, getting a business account set up, getting some business insurance once 176 00:11:13,950 --> 00:11:17,340 you're ready to work with people, those are your startup expenses. 177 00:11:17,340 --> 00:11:18,780 It's super, super important. 178 00:11:18,930 --> 00:11:23,860 So, that's why we don't wait to register our businesses until it makes more money. 179 00:11:23,880 --> 00:11:27,720 The other thing is we want to start capturing business expenses, so that's really great. 180 00:11:27,960 --> 00:11:31,770 You can capture some startup expenses for a certain period of time before you register 181 00:11:31,770 --> 00:11:35,790 your business, and all is not lost because obviously, you're going to have startup 182 00:11:35,790 --> 00:11:37,770 expenses like getting your LLC. 183 00:11:37,800 --> 00:11:39,330 You have to pay for your LLC before you have it. 184 00:11:39,450 --> 00:11:41,110 So, that's one. 185 00:11:41,110 --> 00:11:44,490 A lot of people purchase my Ultimate Bundle, for example, is like part of that process 186 00:11:44,490 --> 00:11:48,540 because they get into the Ultimate Bundle and then they learn how to form an LLC. 187 00:11:48,540 --> 00:11:54,330 So, that's a startup expense that you can count, but so we can do some of that, but we 188 00:11:54,330 --> 00:11:55,830 want to get things rolling. 189 00:11:55,830 --> 00:12:01,620 And if part of your concern is that you're not "making enough money" or that you're 190 00:12:01,620 --> 00:12:07,440 going to be operating at a loss, that from a tax perspective is not a concern because for 191 00:12:07,440 --> 00:12:14,900 one, if you have another job or you file your taxes with a spouse or partner and they 192 00:12:14,900 --> 00:12:20,450 have income, then it's going to reduce your taxable income either for you if it's just 193 00:12:20,450 --> 00:12:23,570 you and you have another source of income or for you as a couple. 194 00:12:23,570 --> 00:12:24,890 So that's one. 195 00:12:24,890 --> 00:12:28,190 The other thing was that even if you have a loss and you don't have any other income, 196 00:12:28,310 --> 00:12:32,060 you're going to be able to carry over that loss to a future tax year when you do have 197 00:12:32,060 --> 00:12:35,120 profit and it's going to reduce your taxable income in the future. 198 00:12:35,120 --> 00:12:40,700 So, I know it always sounds weird, but like it's a good thing, even if the first year you 199 00:12:40,700 --> 00:12:43,760 spent more money than you made, you want to capture that and start to get this ball 200 00:12:43,760 --> 00:12:47,840 rolling. Obviously, talk with your accountant, get that stuff set up but that's 201 00:12:47,840 --> 00:12:49,820 just my two cents. 202 00:12:50,180 --> 00:12:52,040 The next business myth that someone submitted. 203 00:12:53,000 --> 00:12:57,320 It was so funny. So, actually two different myths, but I got it from both angles. 204 00:12:57,320 --> 00:13:00,980 Somebody said that one myth that they believed in when they started their business 205 00:13:00,980 --> 00:13:02,790 was that it would be easy. 206 00:13:02,790 --> 00:13:07,700 And another person submitted that a myth they believed in was that it would be hard. 207 00:13:07,700 --> 00:13:12,650 So, I thought that this was so interesting for so many different reasons. 208 00:13:13,460 --> 00:13:19,400 So obviously, it makes sense to me that, like I said before, I can understand why. 209 00:13:19,400 --> 00:13:25,550 And I remember feeling the same way that thinking like, oh, you start a website, and I 210 00:13:25,550 --> 00:13:29,540 don't know where in my mind I picked this up or how and why I thought this. 211 00:13:29,540 --> 00:13:33,470 But I really did think like, oh, you start a website and then just like traffic floods in 212 00:13:33,470 --> 00:13:37,910 and then my inbox is going to be flooding in with inquiries or I'm going to post something 213 00:13:37,910 --> 00:13:41,120 on Instagram and then everyone's going to be writing to me asking me, how do I get this 214 00:13:41,120 --> 00:13:47,630 thing? I thought that too, when I had the health coaching business, when I had the benefit of 215 00:13:47,630 --> 00:13:51,260 having had the health coaching business first and kind of making those mistakes and 216 00:13:51,260 --> 00:13:55,430 thinking through all that stuff so that when I started the legal business, I really did it 217 00:13:55,430 --> 00:13:57,740 right so that I knew how to drive traffic. 218 00:13:57,740 --> 00:14:01,430 I knew what action steps I needed to take to drive traffic, right? 219 00:14:01,550 --> 00:14:06,020 So, I can understand why you would think it would be easy in that respect. 220 00:14:06,020 --> 00:14:12,890 And I also think that so many of you are being sold this idea that it's easy, that 221 00:14:12,890 --> 00:14:19,070 anyone can do it, that results are consistently duplicatable. 222 00:14:19,070 --> 00:14:24,710 And I just think that so much of that marketing messaging does you such a big 223 00:14:24,710 --> 00:14:28,790 disservice because there's so much context left out of it. 224 00:14:29,090 --> 00:14:36,110 There's so much lack of transparency, a lack of discussion around privilege, There are 225 00:14:36,110 --> 00:14:37,880 just so many different things, right? 226 00:14:37,880 --> 00:14:43,340 And so, I get really upset when I see big people in the space, marketing people, other 227 00:14:43,340 --> 00:14:48,560 types sharing stuff about I did this, so now I teach other people how to do it, so 228 00:14:48,560 --> 00:14:50,240 therefore you'll have the same result. 229 00:14:50,240 --> 00:14:54,200 And I'm like, oh, I mean, first of all, from a legal perspective, that's a huge issue 230 00:14:54,200 --> 00:14:59,750 because it brings up all sorts of like guarantees and warranties issues and maybe 231 00:14:59,750 --> 00:15:03,530 some consumer deception issues as well. 232 00:15:03,530 --> 00:15:08,750 But even just like the idea and I think something, if you've listened to my podcast 233 00:15:08,750 --> 00:15:15,110 before, you know that something I talk about a lot is that I believe in consumer awareness 234 00:15:15,110 --> 00:15:19,520 and like us being better consumers, right, because I don't believe in just like blaming 235 00:15:19,520 --> 00:15:21,800 everybody else in our space for everything. 236 00:15:21,800 --> 00:15:27,170 I want to empower ourselves to say I can make a good, informed decision. 237 00:15:27,170 --> 00:15:30,860 But it's really hard when you're in the beginning and you see people sharing that 238 00:15:30,860 --> 00:15:35,810 kind of information and you're just like, I remember telling Ryan back in the day like, 239 00:15:35,810 --> 00:15:41,090 hey, I found this like woman online and she did this, and then all she did was take this 240 00:15:41,090 --> 00:15:46,190 course or do this thing or pop open a Facebook group and boom, now she's making 241 00:15:46,190 --> 00:15:47,420 $100,000 a month. 242 00:15:47,420 --> 00:15:50,450 Like, I remember just thinking it was as easy as that. 243 00:15:50,450 --> 00:15:56,210 Right? And it's not with, I think just some more experience and some time. 244 00:15:56,390 --> 00:16:01,190 And really, I think then actually having built, I always say this to my team like it's 245 00:16:01,190 --> 00:16:05,030 funny for me now to see a lot of these claims because I'm like, now I'm running the 246 00:16:05,030 --> 00:16:08,240 business that's like the same size is what these people are saying and I know that 247 00:16:08,240 --> 00:16:10,190 nothing that they're saying could be true. 248 00:16:10,190 --> 00:16:15,110 It can't be that way, and that it's so much more work than they think and that there's 249 00:16:15,110 --> 00:16:16,550 just so much more to it. 250 00:16:17,060 --> 00:16:22,130 So, I would just say that like when you see people sharing things that say it's easy 251 00:16:22,130 --> 00:16:27,380 because they did it, therefore they're just going to teach you how to replicate it. 252 00:16:27,980 --> 00:16:33,620 Unless something is truly a scientific process, it's not replicable in that way, 253 00:16:33,620 --> 00:16:38,540 right? So, if you were a lawyer and you called me and this happens to me every once 254 00:16:38,540 --> 00:16:42,380 in a while, right? Like people contact me and are like, I just want to have one meeting 255 00:16:42,380 --> 00:16:46,610 with you so that you could tell me what to do so that I can start the business that you 256 00:16:46,610 --> 00:16:51,590 started. I can tell you right now, having sitting on this side of a multi-seven figure 257 00:16:51,590 --> 00:16:56,090 business, there is no game plan that I could sit down and give somebody to replicate 258 00:16:56,090 --> 00:16:57,950 exactly what I have done. 259 00:16:57,950 --> 00:17:01,040 And I'm not saying that because I'm saying like, oh, what I've done is so amazing or I'm 260 00:17:01,040 --> 00:17:02,690 so incredible or I'm so unique. 261 00:17:02,690 --> 00:17:08,420 I'm saying, first of all, I've stumbled and learned and gotten up again and then learned 262 00:17:08,420 --> 00:17:13,400 again. And it's been like a whole thing, but there's also been a whole set of 263 00:17:13,400 --> 00:17:20,000 circumstances through like I started a long time ago and I had the privilege of of having 264 00:17:20,000 --> 00:17:23,660 a spouse who was able to provide me healthcare so I could gamble a little bit 265 00:17:23,660 --> 00:17:27,740 more nthe beginning. There's just too many factors. 266 00:17:27,740 --> 00:17:32,390 There's just too many factors of like and I don't even know that I could necessarily 267 00:17:32,540 --> 00:17:36,590 quantify all those factors and make that magic happen again. 268 00:17:36,590 --> 00:17:40,460 There are certain little things that have just happened along the way where I got lucky 269 00:17:40,460 --> 00:17:45,290 or my privilege provided me with some sort of experience or whatever, right? 270 00:17:45,290 --> 00:17:50,360 And so, I'm telling you from my perspective, I would not sell you that kind of thing. 271 00:17:50,360 --> 00:17:53,240 And so, you have to be careful when you see that from other people. 272 00:17:53,240 --> 00:17:58,220 And that might be why we have this myth of like, oh, online business would be so easy. 273 00:17:58,340 --> 00:18:02,690 Now, on the flip side, there can be the myth that things are so hard. 274 00:18:03,110 --> 00:18:08,060 And I think that that's something that we fall into as online business owners from time 275 00:18:08,060 --> 00:18:10,940 to time of making things hard, first of all. 276 00:18:10,940 --> 00:18:13,430 So I'm a big believer in simplifying. 277 00:18:13,430 --> 00:18:15,500 You don't need to be on every platform. 278 00:18:15,710 --> 00:18:17,060 I was thinking about this today. 279 00:18:17,060 --> 00:18:21,110 'm recording this on a Sunday because we have a lot of construction going on at my 280 00:18:21,110 --> 00:18:27,500 house because we were building a space for my dad, like a private suite for my dad, and 281 00:18:27,500 --> 00:18:32,090 obviously he is now passed away, so he won't be able to use it but there's a lot happening 282 00:18:32,090 --> 00:18:36,920 here. It's very loud. And so, Sunday's the only day that contractors are never here so I 283 00:18:36,950 --> 00:18:39,730 sit down, and I record a couple of things on Sundays now. 284 00:18:39,730 --> 00:18:41,900 And it does not feel like work. 285 00:18:41,900 --> 00:18:45,080 I was thinking about this this morning as I was thinking about sitting down and doing 286 00:18:45,080 --> 00:18:48,430 this on a Sunday. I was like, do I feel any sort of resentment around this? 287 00:18:48,440 --> 00:18:52,460 And I was like, no, actually I don't because I love podcasting. 288 00:18:52,460 --> 00:18:57,380 I don't know if I'm any good at it, but I really, really love it and I wish we focused 289 00:18:57,380 --> 00:19:00,740 more on that of like, what's the thing that you would be excited about? 290 00:19:00,740 --> 00:19:03,020 We don't need to make this so hard. 291 00:19:03,020 --> 00:19:05,240 What is the channel? 292 00:19:05,240 --> 00:19:09,980 What's the like, I don't know, the vehicle in which you could produce content that you 293 00:19:09,980 --> 00:19:13,010 would look forward to doing on a Sunday and wouldn't feel like work to you. 294 00:19:13,010 --> 00:19:18,020 Right? And I always say sometimes in episodes themselves, I'll be like I have a huge smile 295 00:19:18,020 --> 00:19:22,520 on my face talking about this because I love talking about what I do. 296 00:19:22,520 --> 00:19:26,000 I love talking about online business, I love talking about marketing, email marketing, so 297 00:19:26,000 --> 00:19:32,930 many things. So, I would say that like if things feel very hard, I would step back 298 00:19:32,930 --> 00:19:35,120 personally and look at simplifying. 299 00:19:35,120 --> 00:19:39,320 I would ask myself, why am I making it hard when the whole point of building my own 300 00:19:39,320 --> 00:19:44,420 business is that I can like, do things my own way on, on your terms, shout out, but 301 00:19:44,420 --> 00:19:50,180 also because you can also choose things that feel like you would do them on a Sunday, 302 00:19:50,180 --> 00:19:52,910 right? We don't need to make it so hard on ourselves. 303 00:19:54,590 --> 00:20:00,530 All right. The next legal myth is that I don't need business insurance and an LLC. 304 00:20:00,530 --> 00:20:02,380 I can just do one or the other. 305 00:20:02,390 --> 00:20:06,440 So, I actually have a whole episode dedicated to this concept, which I'll make 306 00:20:06,440 --> 00:20:07,730 sure that we link to down below. 307 00:20:07,730 --> 00:20:12,710 But the idea here and the reason this is a dangerous myth is because business insurance 308 00:20:12,710 --> 00:20:18,470 and LLCs do two completely different things to protect you, and they work together like 309 00:20:18,470 --> 00:20:22,720 PB&J, but they are not either or. 310 00:20:22,730 --> 00:20:24,470 So, you're not picking peanut butter or jelly. 311 00:20:24,740 --> 00:20:26,630 We always have peanut butter and jelly, right? 312 00:20:26,810 --> 00:20:28,970 So that is how business insurance and LLCs work. 313 00:20:29,480 --> 00:20:32,600 So, we just talked about LLC a couple of minutes ago. 314 00:20:32,630 --> 00:20:37,670 LLCs are, is just a form of business entity and it's what personally protects you as a 315 00:20:37,670 --> 00:20:42,620 business owner. It separates you as a person from your business entity so that you're not 316 00:20:42,620 --> 00:20:45,500 personally liable for what happens in your business. 317 00:20:46,670 --> 00:20:50,900 Business insurance, on the other hand, which I will link to resources, we have lots and 318 00:20:50,900 --> 00:20:54,230 lots of resources specifically dedicated to business insurance. 319 00:20:54,650 --> 00:20:56,150 I'll link to those below. 320 00:20:56,240 --> 00:21:02,810 But business insurance is what pays for your business to get a lawyer, pays for that 321 00:21:02,810 --> 00:21:08,240 lawyer's hourly fees and pays any judgment or settlement found against your business. 322 00:21:08,240 --> 00:21:12,230 If you're sued for something or threatened to be sued for something, that's covered by 323 00:21:12,230 --> 00:21:14,060 your business insurance policy. 324 00:21:14,060 --> 00:21:16,550 So, it's two very different things. 325 00:21:16,550 --> 00:21:21,710 We need to first make sure you're not personally liable, which is what we do 326 00:21:21,710 --> 00:21:26,780 through the LLC. And then we need to make sure that your business isn't financially on 327 00:21:26,780 --> 00:21:31,760 the hook for a lawsuit because a lawsuit would be financially devastating to any small 328 00:21:31,760 --> 00:21:34,130 business if you didn't have insurance. 329 00:21:34,130 --> 00:21:38,390 So, that is why we do both and not one or the other. 330 00:21:40,100 --> 00:21:45,470 The next business myth is that, again this is so funny, I got two different myths from two 331 00:21:45,470 --> 00:21:47,420 different people from opposite sides of the coin. 332 00:21:47,840 --> 00:21:51,020 One saying that the biggest myth that they believed about starting an online business 333 00:21:51,020 --> 00:21:52,700 was that they needed a website. 334 00:21:52,700 --> 00:21:56,120 And the other person said the biggest myth they believed about starting an online 335 00:21:56,120 --> 00:21:57,890 business was that they didn't need a website. 336 00:21:59,420 --> 00:22:06,530 I just love this because, for one, I will preface this by saying I do not believe in 337 00:22:06,530 --> 00:22:10,100 general overall, that there is one way to build a business. 338 00:22:10,100 --> 00:22:17,750 I don't think that there is hard, objective information that's like you absolutely have 339 00:22:17,750 --> 00:22:23,300 to have a business or a website in order to have a successful business, right? 340 00:22:23,390 --> 00:22:27,680 We can all find examples of people who don't have websites. 341 00:22:27,680 --> 00:22:33,080 There are people who teach how to run everything off their Instagram or whatever, 342 00:22:33,320 --> 00:22:37,640 who have "successful businesses", whatever that means to them and to you. 343 00:22:37,640 --> 00:22:42,170 Right. So, there are these kind of outliers. 344 00:22:42,170 --> 00:22:46,690 I personally, though, would just say that this is not a right or wrong thing. 345 00:22:46,690 --> 00:22:50,090 And so, it's not saying that you can never have a successful business without a website. 346 00:22:50,210 --> 00:22:54,350 What I am saying is that having a website is a really smart idea. 347 00:22:54,500 --> 00:22:58,430 It's something that helps you build longevity in your business, which I'll talk 348 00:22:58,430 --> 00:22:59,490 about in a second. 349 00:22:59,510 --> 00:23:06,590 And I think that it is almost like insurance for your business because we never know 350 00:23:06,590 --> 00:23:13,670 what's going to happen with different platforms and social media and all of this 351 00:23:13,670 --> 00:23:18,620 kind of stuff. And I really like the fact that, it actually really annoys me when people don't have 352 00:23:18,620 --> 00:23:22,940 websites because looking through their Instagram and stuff is really not a 353 00:23:22,940 --> 00:23:24,650 convenient way to find a lot of information. 354 00:23:24,650 --> 00:23:29,390 I can tell you from somebody who follows people who like does a lot of food stuff, 355 00:23:29,390 --> 00:23:33,800 obviously, and I'm always like looking at recipes and watching reels of recipes, I find 356 00:23:33,800 --> 00:23:38,150 it really annoying. Like there's this one person I really like, and she has this pizza like sheet pan pizza 357 00:23:38,150 --> 00:23:40,070 recipe that I really like to follow. 358 00:23:40,070 --> 00:23:45,230 And every time I go to look for it, I have to scroll for like ten or 15 minutes on her 359 00:23:45,230 --> 00:23:46,700 Instagram and I can never find it. 360 00:23:46,700 --> 00:23:50,690 And it doesn't have like a proper cover and all of these things. 361 00:23:50,690 --> 00:23:54,680 And I'm like, if she just had a website, you would literally just go to recipes, pizza, or 362 00:23:54,680 --> 00:23:57,860 I could type and search into her website, and it would be right there. 363 00:23:57,860 --> 00:24:01,460 And this would be driving traffic to her website all the time. 364 00:24:01,460 --> 00:24:06,860 So, like, nstead of just the miracle and the luck of finding her on Instagram, I would be 365 00:24:06,860 --> 00:24:11,270 able to find it through a Google search for like best sheet pan pizza recipe or something 366 00:24:11,270 --> 00:24:18,590 like this, right? So, I just think it's a huge missed opportunity when you don't have a website. 367 00:24:19,430 --> 00:24:22,880 These social platforms are supplemental to me. 368 00:24:23,180 --> 00:24:24,920 They are not the foundation of your business. 369 00:24:25,640 --> 00:24:27,140 I really think your business should have a home. 370 00:24:27,800 --> 00:24:33,170 I think it's a mistake that people make who have an online business who don't think of 371 00:24:33,170 --> 00:24:35,450 where's your digital storefront? 372 00:24:35,450 --> 00:24:39,600 And if your digital storefront is on Instagram or TikTok or elsewhere, you know, 373 00:24:39,620 --> 00:24:44,360 you're leaving your digital storefront, your entire business in the hands of an algorithm 374 00:24:44,360 --> 00:24:48,560 and in the hands of a company who we don't know what they're doing, and we don't know 375 00:24:48,560 --> 00:24:49,910 who's seeing our stuff. 376 00:24:49,910 --> 00:24:56,060 And there are people out there every single day searching for exactly what you're talking 377 00:24:56,060 --> 00:24:59,690 about. Why would we not put this directly in front of them? 378 00:24:59,690 --> 00:25:01,280 I don't know. That's just me. 379 00:25:01,310 --> 00:25:08,930 Also, as you build your business, there are going to be reasons why you really want a 380 00:25:08,930 --> 00:25:12,680 website. Like, for example, when you go if and when you decide you want to run Facebook 381 00:25:12,710 --> 00:25:15,620 ads or Instagram ads or something like that, you need an audience. 382 00:25:15,620 --> 00:25:17,780 You have to have a pixel in order to run ads to. 383 00:25:18,200 --> 00:25:21,680 I think that so many people think that Facebook ads are just like this thing that 384 00:25:21,950 --> 00:25:27,590 you just like pick a couple attributions or characteristics of people and you set an 385 00:25:27,590 --> 00:25:29,120 audience and you just start showing it to them. 386 00:25:29,480 --> 00:25:32,030 I mean, yes, you can do that, but they don't work. 387 00:25:32,630 --> 00:25:35,000 And so, that's not really what you're going to want to do. 388 00:25:35,000 --> 00:25:39,140 What you're going to want to do is run a lot of ads to your warm audience and you capture 389 00:25:39,140 --> 00:25:43,550 your warm audience through people who visit your website, people who are on your email 390 00:25:43,550 --> 00:25:45,710 list, people who follow you on social media. 391 00:25:45,710 --> 00:25:47,210 That's definitely included, right? 392 00:25:47,210 --> 00:25:51,020 People who purchased your products, people who look like people who have purchased your 393 00:25:51,020 --> 00:25:56,360 products. So, you're going to want to start capturing this data early, as early as 394 00:25:56,360 --> 00:25:57,470 possible. Right. 395 00:25:57,470 --> 00:26:02,390 And so, I had obviously my website and I really paid a lot of attention to driving a 396 00:26:02,390 --> 00:26:04,160 lot of traffic to my website. 397 00:26:04,160 --> 00:26:09,260 And so, when I started running Facebook ads, we had a really strong, healthy, warm 398 00:26:09,260 --> 00:26:13,490 audience that was consistently visiting that website so then we were able to target them 399 00:26:13,490 --> 00:26:18,440 with Facebook ads. So, that's my, like I'll get off my soapbox now about websites, but 400 00:26:18,440 --> 00:26:20,790 that's my two cents about websites. 401 00:26:20,790 --> 00:26:23,930 Now, do I think you shouldn't start a business until you have a website? 402 00:26:23,930 --> 00:26:25,070 No, you can get started. 403 00:26:25,070 --> 00:26:29,150 You can do all this stuff. I never believe in like holding off, other than a couple of 404 00:26:29,150 --> 00:26:33,730 the very, very, very basic legal steps, I don't believe you should wait. 405 00:26:33,740 --> 00:26:36,030 It's just that I would prioritize this. 406 00:26:36,030 --> 00:26:40,130 And I do see so many people putting so much time and effort. 407 00:26:40,130 --> 00:26:43,760 And frankly, you have to start thinking about it as money because when you put your 408 00:26:43,760 --> 00:26:47,600 time into this stuff, it's money into things like social media. 409 00:26:47,600 --> 00:26:51,500 And I'm like, oh, man, if you wrote that as a blog post, you could have all these people 410 00:26:51,500 --> 00:26:56,990 who are already looking for it, finding it, and then post about it on Instagram because 411 00:26:56,990 --> 00:27:00,350 you've already created the content, but you've created the foundational content in 412 00:27:00,350 --> 00:27:02,750 your website, not on Instagram, right? 413 00:27:02,750 --> 00:27:04,460 That's how I look at it. 414 00:27:04,760 --> 00:27:11,300 Okay. The next legal myth was that it's best to register my business in another state 415 00:27:11,300 --> 00:27:13,010 where taxes are better. 416 00:27:13,520 --> 00:27:15,260 So, I've talked about this in the podcast before. 417 00:27:15,800 --> 00:27:19,370 This is something that big, big companies and corporations do in America. 418 00:27:19,370 --> 00:27:24,170 I know that there are huge benefits for them and honestly, the reasons why are generally 419 00:27:24,170 --> 00:27:28,100 above my pay grant. I mean, I know that there are no like income taxes and corporate 420 00:27:28,100 --> 00:27:31,040 taxes in certain states in America and all that kind of stuff. 421 00:27:31,040 --> 00:27:34,220 And that's all wonderful for them, I guess. 422 00:27:34,220 --> 00:27:41,720 But I don't think that small business owners tend to understand why this doesn't make a 423 00:27:41,720 --> 00:27:47,600 ton of sense. So, for one, wherever your business is actually operating out of, you 424 00:27:47,600 --> 00:27:50,720 have to be registered from that state legally, right? 425 00:27:50,720 --> 00:27:54,170 So, you could register in like Delaware, for example, if you don't live there. 426 00:27:54,170 --> 00:27:58,280 But if you live in Nebraska, you still have to register there because the business is 427 00:27:58,280 --> 00:28:00,800 being operated out of Nebraska. 428 00:28:00,800 --> 00:28:02,930 So that's one. 429 00:28:02,930 --> 00:28:09,620 Twoo, is that if to follow the same example, if you live in Nebraska and you register your 430 00:28:09,620 --> 00:28:13,640 business in Delaware for tax purposes, you still live in Nebraska. 431 00:28:13,640 --> 00:28:16,340 And so you still have to file your taxes in Nebraska. 432 00:28:17,090 --> 00:28:22,010 So, I think that oftentimes people get caught up in this like whole like scheming 433 00:28:22,010 --> 00:28:23,630 the government saving money thing. 434 00:28:23,630 --> 00:28:27,290 And then they're like, when they sit down with their accountant, they're like, it's 435 00:28:27,290 --> 00:28:29,930 actually not nearly as beneficial as I thought. 436 00:28:30,710 --> 00:28:36,380 I always think that this myth just in general tends to speak to something that I see a lot 437 00:28:36,380 --> 00:28:41,960 in our industry, and I wish I could just speak to you about, which is that we say we 438 00:28:41,960 --> 00:28:45,080 feel really overwhelmed about legal or we say we feel really overwhelmed about 439 00:28:45,080 --> 00:28:49,370 business. And then those same people will write to me being like, I'm thinking about 440 00:28:49,370 --> 00:28:53,270 registering my business in a foreign state so that I can make sure I save on taxes. 441 00:28:53,270 --> 00:28:57,050 And I'm like, didn't you just also say like I'm not making any money so I'm not sure if I 442 00:28:57,050 --> 00:29:04,820 even need an LLC yet? It's like, why don't we just take the most simple, doable path and get it done? 443 00:29:04,820 --> 00:29:10,490 I wish we would focus more on just starting where we are a simple foundation. 444 00:29:10,490 --> 00:29:12,110 Let's just get it done. 445 00:29:12,110 --> 00:29:17,780 And if you start making like Apple money, then go consult like a fancy corporate lawyer 446 00:29:17,780 --> 00:29:19,190 and we can get your business moved to Delaware. 447 00:29:19,820 --> 00:29:21,110 You can always move your business to Delaware. 448 00:29:22,010 --> 00:29:25,160 Shout out to Delaware. I'm from Philly, so we spent a lot of time in Delaware. 449 00:29:25,160 --> 00:29:26,750 So, that's all. 450 00:29:26,750 --> 00:29:28,790 I'm just saying don't make it hard on yourself. 451 00:29:29,450 --> 00:29:32,420 This doesn't need to be super complicated. 452 00:29:32,420 --> 00:29:36,500 And while I hope and while I am very confident that you are building the next 453 00:29:36,500 --> 00:29:41,630 apple, I just feel like there's an easier way to start out and I don't want to use 454 00:29:41,630 --> 00:29:43,820 these things as hurdles to get started. 455 00:29:43,820 --> 00:29:45,950 We can register where you are for now. 456 00:29:45,950 --> 00:29:49,790 You only pay taxes on the amount of money, the profit that you make in your business. 457 00:29:49,790 --> 00:29:53,540 So, if you're not making a ton of money right now, it's not really going to make a 458 00:29:53,540 --> 00:29:58,070 dent. Right. Of course, with this one, go talk to your own accountant. 459 00:29:58,520 --> 00:29:59,590 Go talk to your own CPA. 460 00:29:59,600 --> 00:30:05,210 Maybe you have some specific unique financial or tax situation, or you might live 461 00:30:05,210 --> 00:30:06,530 in one of these states where that's the case. 462 00:30:06,710 --> 00:30:08,060 So, that's awesome for you, right? 463 00:30:08,060 --> 00:30:12,650 So, talk to your own accountant and see what like your personalized things. 464 00:30:12,650 --> 00:30:17,540 I don't know. But just generally speaking, when I get those kinds of inquiries, it tends 465 00:30:17,540 --> 00:30:23,000 to be from people who aren't making Apple money but are putting the cart before the 466 00:30:23,000 --> 00:30:24,710 horse and just not getting the business started. 467 00:30:25,340 --> 00:30:26,690 So that's my two cents. 468 00:30:26,960 --> 00:30:31,730 All right. The next myth was that if somebody signs my contract, they can't sue me. 469 00:30:32,240 --> 00:30:37,220 So, this is not true in America, because even when people sign contracts saying they 470 00:30:37,220 --> 00:30:38,660 can't sue you, they can sue you. 471 00:30:39,860 --> 00:30:48,500 Like one of the things I always talk about is that there's no preventative measure that 472 00:30:48,500 --> 00:30:52,190 like tops somebody from filing a lawsuit against you. 473 00:30:52,190 --> 00:30:57,110 So, having clauses in your contract saying people can't sue you will help you to dismiss 474 00:30:57,110 --> 00:31:00,980 it or will help you to win but it won't prevent people. 475 00:31:00,980 --> 00:31:02,090 We can't prevent people. 476 00:31:02,090 --> 00:31:05,690 People can just file lawsuits against us, which means that you have to answer it, you 477 00:31:05,690 --> 00:31:09,110 have to deal with it, Which is where that business insurance comes in. 478 00:31:09,110 --> 00:31:11,120 So, that's one. 479 00:31:11,120 --> 00:31:15,950 The other thing is that when I was a practicing attorney, I was a part of a number 480 00:31:15,950 --> 00:31:19,130 of different cases where people had signed contracts saying this, that and the other 481 00:31:19,130 --> 00:31:20,930 thing, and they still were able to do it. 482 00:31:20,930 --> 00:31:26,060 I was immensely disappointed in many different cases by the legal system and how 483 00:31:26,060 --> 00:31:30,830 things, even though people agreed to things and signed things, it just didn't hold up for 484 00:31:30,830 --> 00:31:32,120 whatever reason. 485 00:31:32,120 --> 00:31:33,710 And it was very frustrating. 486 00:31:33,710 --> 00:31:39,260 And so, it's why your contract has to have other important parts to it to cover you 487 00:31:39,260 --> 00:31:40,820 because somebody still might be able to sue you. 488 00:31:41,240 --> 00:31:43,010 It's why you need business insurance. 489 00:31:43,010 --> 00:31:48,380 It's why you need to know how to act like an LLC, as I talk about a lot in the bundle and 490 00:31:48,380 --> 00:31:49,640 with my members. 491 00:31:50,240 --> 00:31:54,290 And so, it's very important just to know that that is not true. 492 00:31:55,820 --> 00:32:00,470 Somebody else said, I don't need a business insurance if I have a contract in place. 493 00:32:00,470 --> 00:32:05,240 So, now we know, I think, I hope I'm going over the LLC and business insurance thing why 494 00:32:05,240 --> 00:32:06,920 that's not true. These are totally different. 495 00:32:07,280 --> 00:32:10,670 Even if you have a contract in place, if somebody sues you, you don't want to pay for 496 00:32:10,670 --> 00:32:14,240 it. So, that's where business insurance would provide you with a lawyer, pay the 497 00:32:14,240 --> 00:32:18,470 lawyers hourly fees, and then pay any sort of judgment or settlement found against your 498 00:32:18,470 --> 00:32:21,920 business for anything that's covered by your business insurance policy. 499 00:32:21,920 --> 00:32:23,300 So, that is not true. 500 00:32:23,300 --> 00:32:24,800 We know now. Okay. 501 00:32:24,800 --> 00:32:29,150 Last but not least, someone said the myth that they believed about starting an online 502 00:32:29,150 --> 00:32:33,080 business was that you need a degree or certification before you speak about 503 00:32:33,080 --> 00:32:35,780 something. That one is so interesting. 504 00:32:35,780 --> 00:32:41,450 So, I've talked about this a lot in my scope of practice episodes here on the podcast, 505 00:32:41,450 --> 00:32:45,620 which are episodes 2 and episode 69, which we'll link to below. 506 00:32:46,130 --> 00:32:53,930 But you don't need a degree or certification to speak about something in the sense that 507 00:32:53,930 --> 00:32:57,470 there's no online police that are going to shut you down. 508 00:32:57,650 --> 00:33:02,810 If however you speak about something in a certain way or offer advice or talk about 509 00:33:02,810 --> 00:33:07,850 certain things that you don't have a degree or certification in or you're not licensed 510 00:33:07,850 --> 00:33:13,430 in, then you could be violating outside of your scope of practice and your state could 511 00:33:13,430 --> 00:33:14,840 have an issue with that. 512 00:33:14,840 --> 00:33:17,450 Someone could file a complaint against you. 513 00:33:17,930 --> 00:33:20,990 It's not just like your client suing you for it. 514 00:33:21,680 --> 00:33:25,520 It's also, I think something that people don't know is that there are like licensing 515 00:33:25,520 --> 00:33:29,000 bodies, governing bodies in every single state for different, like for the nursing 516 00:33:29,000 --> 00:33:33,140 boards or whatever. And people have been reported to those boards because people see 517 00:33:33,140 --> 00:33:34,910 them on social media talking about certain things. 518 00:33:35,450 --> 00:33:38,690 And then they'll report them and say, like, this person's giving medical advice and 519 00:33:38,690 --> 00:33:39,980 they're not a doctor. Right? 520 00:33:39,980 --> 00:33:42,380 So that kind of stuff can happen too. 521 00:33:42,380 --> 00:33:44,030 That's why we have to learn our scope of practice. 522 00:33:44,930 --> 00:33:48,270 That's why we have to know what we can legally do and say and talk about. 523 00:33:48,290 --> 00:33:53,120 But yeah, I think kind of the scary thing is that people don't need to have any sort of 524 00:33:53,690 --> 00:33:55,040 degree or certification. 525 00:33:55,040 --> 00:34:00,050 And it's also really cool because that means you can get started and be like a health 526 00:34:00,050 --> 00:34:01,700 coach or a career coach or a life coach, for example. 527 00:34:02,420 --> 00:34:05,840 But you just have to make sure that when you're doing those things, you're just within 528 00:34:05,840 --> 00:34:08,210 your scope. And there's definitely a way to do that. 529 00:34:08,210 --> 00:34:13,130 That's a lot of what I focus on in the Ultimate Bundle is teaching people not only 530 00:34:13,130 --> 00:34:17,540 what their scope of practice is, but also teaching people how to still make a very 531 00:34:17,540 --> 00:34:22,580 successful business, even though you're within these confines of the scope of what 532 00:34:22,580 --> 00:34:23,870 you can talk about. 533 00:34:24,490 --> 00:34:27,880 So, I hope that these legal myths were helpful to bus through. 534 00:34:27,880 --> 00:34:29,410 It was fun to talk about. 535 00:34:29,410 --> 00:34:31,840 I hope that they were somewhat helpful to you. 536 00:34:32,110 --> 00:34:36,760 Make sure you send me a DM on Instagram at Sam Vander Wielen and let me know if these 537 00:34:36,760 --> 00:34:41,650 were helpful. Also, because of when you're listening to this episode, I have to make 538 00:34:41,650 --> 00:34:46,840 sure that you know that on January 29th and January 30th, I have a few times available 539 00:34:46,840 --> 00:34:52,120 for you to attend a live free legal workshop with me called How to Legally Protect Your 540 00:34:52,120 --> 00:34:56,860 Online Business. So, you're going to want to sign up for that because it's one of maybe only two live 541 00:34:56,860 --> 00:34:58,540 trainings I'm going to do this entire year. 542 00:34:58,540 --> 00:35:00,910 And the next one I do will not be for a very long time. 543 00:35:00,910 --> 00:35:05,200 So, if you want to get started on a lot of the things that we talked about today, dive 544 00:35:05,200 --> 00:35:08,800 in a little bit deeper and make sure that you can ask me questions live. 545 00:35:08,830 --> 00:35:13,210 You're going to want to make sure that you sign up for that live training that I'm 546 00:35:13,210 --> 00:35:16,780 hosting on January 29th, or if you want to make the one on the 30th, that would be 547 00:35:16,780 --> 00:35:20,710 awesome too. If you can attend any of the live times that we have, just sign up anyway 548 00:35:20,710 --> 00:35:21,940 because you'll get the replay. 549 00:35:21,940 --> 00:35:25,540 I always recommend people to sign up for the first one so that then you can get the replay 550 00:35:25,540 --> 00:35:26,890 as fast as possible. 551 00:35:27,280 --> 00:35:28,450 So, that's really exciting. 552 00:35:28,450 --> 00:35:32,290 We're also going to have a podcast replay available for people who sign up, so that's 553 00:35:32,290 --> 00:35:33,520 going to be really cool. 554 00:35:33,910 --> 00:35:38,800 And I also want to make sure that you get on my email list using the easy email list link 555 00:35:38,800 --> 00:35:42,370 below because you don't have to go through any marketing emails because you're going to 556 00:35:42,370 --> 00:35:46,270 be one of the first people to know about the best financial deal of the year on the 557 00:35:46,270 --> 00:35:50,260 Ultimate Bundle because my Ultimate Bundle sale starts January 29. 558 00:35:50,290 --> 00:35:55,360 It's only going to be open until February, oh gosh, I feel like 6th, I think. 559 00:35:55,360 --> 00:35:56,740 Yeah, February 6th, that's right. 560 00:35:57,520 --> 00:36:02,320 It's going to be the best financial deal of the year with a brand-new pay in full price 561 00:36:02,320 --> 00:36:04,240 and the best payment plan we've ever offered. 562 00:36:04,690 --> 00:36:07,750 So, you're going to want to make sure you keep your eyes peeled for that. 563 00:36:07,750 --> 00:36:09,220 It's going to be really fast sale. 564 00:36:09,220 --> 00:36:12,880 And we're kicking things off with that all new live legal training on January 29th and 565 00:36:12,880 --> 00:36:16,930 30th. So, make sure if you get my emails, you keep your eyes on your inbox or you can 566 00:36:16,930 --> 00:36:21,280 use the link below in the show notes to sign up for that free workshop. 567 00:36:21,280 --> 00:36:23,500 I can't wait to see you then. 568 00:36:23,500 --> 00:36:27,940 I'm also going to drop a link to a video walkthrough of the Ultimate Bundle below so 569 00:36:27,940 --> 00:36:30,730 you can see a little behind the scenes of what the Ultimate Bundle looks like. 570 00:36:30,730 --> 00:36:34,690 I do share at the end of my free legal training about the ultimate bundle, but you 571 00:36:34,690 --> 00:36:39,550 get a load of content before that, so it's valuable to you whether you need or want the 572 00:36:39,550 --> 00:36:41,020 bundle at all. 573 00:36:41,560 --> 00:36:43,300 So, I'm going to share that all below. 574 00:36:43,300 --> 00:36:47,440 So, with that, thank you so much for listening to this week's episode. 575 00:36:47,440 --> 00:36:48,910 I hope that you found it helpful. 576 00:36:48,910 --> 00:36:52,450 I can't wait to chat with you next week and I hope to see you at my live training on the 577 00:36:52,450 --> 00:36:53,650 29th or 30th. 578 00:36:57,020 --> 00:36:59,890 Thanks so much for listening to the On Your Terms podcast. 579 00:36:59,900 --> 00:37:03,800 Make sure to follow on Apple Podcasts, Spotify or wherever you like to listen to 580 00:37:03,800 --> 00:37:08,930 podcast. You can also check out all of our podcast episodes, show notes, links and more at 581 00:37:08,930 --> 00:37:11,540 SamVanderWielen.com/podcast. 582 00:37:11,600 --> 00:37:15,140 You can learn more about legally protecting your business and take my free legal 583 00:37:15,140 --> 00:37:18,590 workshop, Five Steps to Legally Protect and Grow Your Online Business at 584 00:37:18,590 --> 00:37:23,750 SamVanderWielen.com. And to stay connected and follow along, follow me on Instagram, 585 00:37:23,750 --> 00:37:26,180 @SamVanderWielen and send me a DM to say hi. 586 00:37:36,000 --> 00:37:41,070 Just remember that although I am a attorney, I am not your attorney, and I am not offering 587 00:37:41,070 --> 00:37:42,780 you legal advice in today's episode. 588 00:37:42,780 --> 00:37:47,490 This episode and all of my episodes are informational and educational only. 589 00:37:47,490 --> 00:37:51,840 It is not a substitute for seeking out your own advice from your own lawyer. 590 00:37:51,840 --> 00:37:54,690 And please keep in mind that I can't offer you legal advice. 591 00:37:54,690 --> 00:37:59,700 I don't ever offer any legal services, but I think I offer some pretty good information.