Alexi recently did 100 million book launch.

Can we learn something from that?

Absolutely.

And even if you're not on Alex's level, there is so much gold that we can dig out of what he did when he launched $100 million money models.

So in today's episode we're going to break down the Zoom webinar, which it was.

It was a huge sales event where Alexa Mosey did his presentation and did a Guinness World of Records and he also had 130,000 people in the room and he made more than 100 million in sales.

But we're going to break it down to what can we use as coaches when we are doing our sales events Because.

Yeah, and first of all, like we said in the intro, if you are not at Alex hormosis level, then you shouldn't try to attend what he did.

But we can break down the principles, the rules, the things that he did and put together that made it work and work for him, his business.

I'm curious because we've been watching this, it's a long video, it's a seven hour event, but quite frankly the sales process is in the first two and a half hour.

But I'm curious to hear your first reaction on watching this presentation.

What did you take away?

I'm going to fall asleep 15 times before I've seen this.

That was my first initial reaction because it was so.

It was to some sense.

And this is brilliant for the like sales part of it as well.

In order to get it, you need to actively pay attention because it's a lot of information and it's a really, really boring presentation.

But it means that when you're paying attention you're collecting more of the data, more of the information and more of the stuff.

So my initial reaction was I'm going to fall asleep.

My second reaction was this is really ugly presentation.

My third reaction was that like this is super cool.

That's funny.

I had kind of the opposite.

Oh really?

So you thought, oh, this is kind of cool and then it went downhill.

No, no, no, no.

I got caught up immediately because you can watch the presentation or you can watch the presentation.

I've seen it a couple of times now.

The first time I saw it, just listen.

Not focusing on presentation skills, speaker skills and the psychology of selling.

I did not look for that.

I just watch it and you get caught like that.

And there's a lot of tricks in that, why that happens.

And I thought that was amazing.

Brilliant.

I like that.

The other thing is when you start looking into it Was.

It is so well done.

It is crazy good.

That's why it's so interesting to do this.

Yeah.

So I agree with you.

I didn't watch it for the entertainment at all.

Didn't really care of, like, what he said, but how he said it and, like, how he built it up.

So that might be the reason.

I don't know.

He doesn't need to sell me anything.

If he has an offer that suits us or suits me, I don't need him to speak about it.

I know I'm gonna buy it.

But up until now, that hasn't been of interest to us.

But.

But.

Well, actually, we did apply once, but he doesn't take in clients in Europe at that time.

I don't know if he opened up for that, but he didn't.

Yeah, you're actually right.

I forgot about you.

You get a notice immediately after filling out the papers that, no, we don't take any clients outside of us.

And this was a couple of a year ago or two years ago or something like that.

No.

So what made you think immediately, like, coaches need to see this.

Knowing the inside of what he is doing and the knowledge that he possesses and the stuff that he teaches and that.

It's so similar to what we stand for.

Not what we do, but what we stand for.

I think there is a lot of gold to collect.

But rather than seeing the book launch, my intention with this episode is so that you don't need to watch the book launch, but you get what you need as a coach anyway.

Because I don't think that you need to watch it for the sake of consuming his stuff, but you need to understand what he did that is so freaking powerful, effective, and successfully delivered.

Yeah.

And that's all based on principles.

That's all based on both psychological factors, but also tactical sales.

Yeah.

And I want to go through that.

So rather than say, why should they see this?

All coaches needs to watch this episode.

That's my intention.

If they do sales event.

Well, even if they don't, you should in the future.

So even if you're not doing sales event right now, you should get to a point if you're serious about your business to start running events.

So I think there's some of the things like, first of all, when coaches are doing season, because this was a sales event, no doubt about it.

If you watched it.

I don't think anyone missed that.

No, that is.

It's literally seven hours hours of sales.

Pitch and good, good insight.

It should be felt as a sales.

Event because this Is exactly what we wanted to go into.

Now, the problem for coaches when they do sales events.

Yeah.

And that is understanding the difference between when is it a sales event and a delivery event.

It's so clear to see that Alex is a salesperson.

He's a marketer.

All of him is a marketer.

But most coaches go on stage because they are coaches that come with the identity of coaching.

They love giving the insights and the teachings and.

And even though I believe that most people that you.

If you ask them if they thought this was a valuable event, I believe most people would actually say yes, because the way he's selling is it feels like value when he's selling, but it's also selling in a valuable way.

So it mixes this up.

And I think the biggest mistake a lot of people are doing is they love teaching and giving away stuff and training.

So teach, teach, teach, teach.

And then at the end, it's like this.

Now I need to sell.

Oh, as well.

I don't like this.

And then they put in a small pitch somewhere and hope no one.

Hope that no one will hate them afterwards.

If you feel like that, I think you actually need to go back and watch freaking seven hours of pitch.

Because that's like, okay, not the first.

The first 25, 26 minutes is not pitching.

It's just building up.

But from that time in, you have, like six and a half hours of just sales.

Say, say, say the first 30 minutes.

Or the first 20 minutes was all about preparing to be able to do that to an audience.

We're going to dive into it.

But the thing that is remarkable, that I love, that I really got from this, is that he built it into an opportunity or got permission to pitch or permission to sell, permission to show his stuff.

I mean, it's a book launch, so what could you expect to begin with?

But we still need to, like, do that psychological kind of journey.

We're gonna look into that.

So when he got that approval of the audience, the next thing that he did was that he started his pitch and then he made it better and better and better and better for everyone that was attending in the audience live.

And that was super, super interesting.

I'm not gonna give away too much of it, like in a.

Because then we don't need to do an episode.

I really want to dive into the details of it that made that possible.

But I think that was the best part, because the longer through the pitch you stayed, the more excited you got.

Yeah.

And the more exciting it got for you as a participant.

There was One thing more I want to just like, overall, because I had a chat with a group of our to 1% clients today and they all sell from stage, they all do events.

And one of the things that the first one that was commented on is how.

How he sticks to his script.

Yeah.

Because you mentioned it before, his script, he's using a stage where you can see him on stage with a lot of small pictures of everyone, participants in the background.

The first two and a half hours, which is like the main pitch time, he only got out of that two pictures in the frame at one point and that was when he was doing the emotional mission take away.

And then he read from a letter instead.

Yeah.

Took a piece of paper.

Yeah.

And.

And I love it.

I love it.

It was brilliant.

It's brilliant.

It's cheesy and brilliant at the same time because it works.

But he had both greens on.

So the one thing I want to really get out of that is he.

You said the presentation was not beautiful, but he literally said every single word on it.

Yes.

It was very easy to read.

And he did not wing it.

No.

And I think that's what happens to a lot of coaches when they get nervous or when they get excited, when they're not prepared.

They start winging because, well, I know my stuff and they start winging.

And what happens when you start winging is that you teach what you're most comfortable about.

And it's probably not the same.

It's probably everything teaching.

And you lose structure.

You lose the structure, the build up, the progress.

Yes.

You can add small stuff for the sensation of what you like to be in the room, but then you need to structure so that you can give yourself that space and you need to show how to get back on track with what you're about to say.

And the most dangerous threat with winging, it is not necessarily that you are like losing your time because you are.

If you have 90 minutes and those 90 minutes are going to be delivered and somewhere in between there's going to be a pitch, you might drag it out so that the pitch ends up outside of the schedule.

That's not the worst part of the room is.

Yeah, that's.

Yeah.

And that's not the worst part.

The worst part is that if you are winging it, the likelihood of you losing the audience on the way is very, very big.

If you aren't very, very experienced.

Yeah.

And so even if you pitch, even if it doesn't take too longer time, then you've lost a structure that builds the Momentum that is needed in order for people to be open and receivable or open and able to receive the gift that you're about to give.

Yeah, and I would even say because he had a split screen, so you have him and the PowerPoint, most people are doing presentations where they can't have both themselves, split screen themselves and the PowerPoint and choose to have a PowerPoint.

And that means death by PowerPoint because you'll just be looking at the freaking PowerPoint all the time.

Works for him is that first of all he's a big name, everyone knows who he is and everyone has been like the excitement and the marketing up to leading up to the event has been massive and that is one thing.

But you also see him on the screen all of the time so you can still connect with him.

So don't try to do it Alex style.

But it didn't have the system.

So I just do a PowerPoint because your audience is dead.

You need to be Alex to put that off.

And if you're not, don't do it.

Don't try.

That was an important thing.

He's not winging it.

He's staying to his script.

You see that this is not something he just.

He literally prepared this for 18 months.

He practiced and practiced and practiced.

He doesn't take it lightly and neither should you when you're doing something serious in your business.

And this is a big thing.

Should we try and break it down?

Yeah, I think so.

Well, let's break it down because there is different parts of the event that we can go through which also I want you to know that if you look below this video in YouTube we put in a link where we mapped out a complete breakdown of it.

So you can go and find it down there.

You'll even get my notes on it and where it happens and what are the speaking structures.

He's using techniques and all of these things.

So you can go.

And it's a no brainer if you're listening to this outside of you don't get it, go to YouTube, get it.

If you're listening on YouTube, post this video now go download it, look at it for 5, 10 seconds, understand how it's structured and then continue listening to this episode after you've done that.

That it's going to save you a lot of time, but it's more importantly going to make you a lot of money.

Yeah.

So step number one, when he's starting up, it's a big open.

It's incredible fast in the beginning, the opening process, it's just a few minutes.

Yeah.

And what does he.

What does he specifically do in the first few minutes?

It's client results and presenting the Guinness World Records representatives.

So he is just setting the scene with.

Why should you listen?

Why should you listen?

He puts up the agenda.

There's four things you're gonna get out of today.

We're gonna go through today.

That's what he's going into.

So the agenda.

He is also, from the beginning, letting people know.

Who is this for?

Yeah.

And who's this not for.

Who's this for?

But what's really interesting.

I love this part because I think it was so clever because it comes back to it later on because the presentation is built up into.

First step is presentation for one group.

And then he adds.

He does a change of scene.

This is not what you do.

Not when you're coached normally.

But he does a change of scene and change to the other avatar, the presentation.

Because there's two avatars.

He has 130,000 people in the room and his avatar.

What's really important when you look at an event like this, and I think the biggest mistake we can do is what is it that Alex is doing?

And trying to copy paste what Alex is doing.

We need to understand why he's doing as he's doing.

And the biggest thing we need to understand is what is it that Alex is doing and who's his avatar and what is it he really sells?

Because he's not speaking to.

Yeah.

He's not a book salesperson.

Where he's making his money is that acquisition.com, his business.

They go in and they become business owners in big businesses.

So they are not working with the small coaches.

They're working with those coaches who come.

It's a big business.

Business owners at all.

Like business owners at all.

Bigger business owners.

He wants to make this relevant to the audience.

So he says this is for business owners in all of these industries.

And he mentions a lot of industries.

He also helped.

Like, there's four things you can sell you can sell.

Systems, services, products.

He literally mentions all four things you can sell as a business owner.

Yeah.

So that means everyone in the room.

But then he's also going into really calling them out.

There's two types of people in the room.

And this is the brilliant thing.

And he starts with it.

He's literally telling you what he's doing all of the time.

Because first he calls out, there's the ones who are up and coming entrepreneurs for you, who are just here to get started.

And get going and literally the newbies for you who are here.

And he gives him the agenda from the beginning, a big, bold promise.

I promise you that I will give you something for free that is going to be highly valuable.

I'm going to give it away for free.

I'm not going to give you what it is yet, but stay and you'll get it.

So he's building up the cliffhanger.

You need to stay.

He's getting people to stay in the room and know there's something big coming.

He's using a lot of scarcity urgency techniques in order for people to say, okay, there's something just at this event.

You need to stay at this event.

You can only get it at this event is highly valuable.

I think we can already right now establish that what he's giving away is because they are not his audience.

This is something he's giving away because they're not the audience.

And hopefully at some point they will be.

So I'm gonna pause it and we can get back to it.