Speaker: 00:00:00

(upbeat lively music)

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- There's a story inside every smoke shop,

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with every cigar and with every person.

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Come be a part of the

cigar lifestyle at Boveda.

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This is Box Press.

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- Let's be honest.

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When we met last night at the Bar LUCA

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in the hotel where we're

all staying for the PCA

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where this is this your

first experience at PCA?

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- No, I was here a long time ago.

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We came last year just to network.

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This is our first year exhibiting.

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- Okay.

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So go around and tell us who you are

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and then we're gonna get into the story

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of what you told me last night about

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this upstart cigar company

outta Green Bay, Wisconsin.

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- Sure, start us off?

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- Yeah, my name's Keith Archiquette.

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What, I mean, what would you like to know?

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- So we don't have to get super deep.

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So what do you, what, what's

your role with Lovely,

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or how did you get

involved with this group?

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- We are all three owners.

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The operation as it stands

right now is a three-

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ownership operation and one salesperson.

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We got involved just

because we had an idea

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and we all have individual skill sets

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in our professional

lives coming into Lovely.

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And what I do for Lovely

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as the same thing I do

professionally is I'm a

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media and content creator and I-

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- That's why you're so attracted

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to Matt [Adams] and his technology.

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- The setup here is very,

yeah, it's very good.

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I do local, local commercials

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in the Green Bay, Wisconsin, area.

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I also graphic design in the

Green Bay, Wisconsin, area,

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do websites,

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voiceover work, just the

whole gamut of media.

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So yes, that is what I bring to the table

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for Lovely as well as a salesperson.

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- That's awesome, Dylan

[Masse], what's your story?

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- So, I've got a background

in private aviation.

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I own a company that I

don't know if you know

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what a FBO is? A fixed-base

operator. Essentially

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we handle private jets,

that type of thing.

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So I've got experience running a business,

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managing people, that type of stuff,

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making sure things get

done, A to B, you know,

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keep these two in line,

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you know, that type of stuff.

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- His nine-to-five definitely spills over

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into his secondary.

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So a little bit more behind the scenes.

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The three of us, we're all

friends, well beforehand,

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we all love cigars.

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You know, we'd smoke cigars

a few times a year together.

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And, you know, it was

just one of those things

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where it kind of made sense.

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You know, our business

meetings don't feel like work.

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We just, it's just getting

together with a couple friends.

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I look forward to them,

honestly, you know,

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a little break from the

wife and kid, you know, but-

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- That sounds fun.

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So we've got the creative

side, the technical side.

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We've got the operations side.

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And Mike [Gehm], tell

us about what you do.

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- Bring it home.

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- Bring it home, all right.

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So I used to, I had opened a

cigar shop up in Green Bay,

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16, 17 years ago.

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And that's kind of where

I really found the passion

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and the drive to be part of the industry.

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I got out of the cigar shop,

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just was going in a different

direction than I didn't want

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to be in, but always had the idea

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of bringing a brand to life.

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You know, love the history

of our area, love all

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of the different things that,

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you know, this industry brings.

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So to me it's just, it's

a fascinating industry.

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And, you know, a few years

after leaving the cigar shop,

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it was like, all right, we had this idea

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and wanted to explore it.

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And we were talking, you know, all three

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of us were really talking about this

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and found this old brand and

was like, you know, what could

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we do to-

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- So that's the Lovely brand.

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And it dates back to-

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- Late 1800s.

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18, we have a box in our booth

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that's like 1886, I think.

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It's a little hard to

read, because the, I mean,

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it's 125 years old or so.

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- So you launched your,

this is your first release

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and this was last year?

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- In August, September of last year

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is when we started selling.

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- So '23, '22.

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- Yes.

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- Okay, how's it going?

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- It's going great, we're

in what, 30 some odd shops-

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- As of last night, 14

states and 33 shops.

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- That's awesome.

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- In nine-ish months of having product.

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- Yeah, that's awesome, good.

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So we, I'm just lighting up

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for the first time this Lovely cigar.

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Tell me about this particular cigar.

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What's it made of and the

story behind this release.

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- So it's a Ecuadorian Habano wrapper,

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San Andrés Mexican binder,

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all Nicaraguan fillers from Jalapa

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Condega, Estelí, and Ometepe.

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So we originally, you know, we weren't

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like overly concerned with like, we need

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to have this tobacco, or we

need to have this tobacco.

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It was more like, we want to

have a really good experience

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for the end user.

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So, you know, we said to

Carlos [Sanchez] at Tacasa,

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we're like,

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Hey, this is what we're looking for.

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We want to have a complex,

nuanced cigar, something

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that's going to keep people,

you know, interested,

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but we don't want something

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that's gonna burn out your palate.

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So that was really what we started with.

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We said, we like Nicaraguan

tobacco, so start there.

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And you, we were gonna

go out there pre-COVID.

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We had flights booked, COVID hit,

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and like, we're like, oh, we can still go.

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And then that was like two days

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before they canceled the flights.

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So no, we didn't go.

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- Almost got stuck in Nicaragua.

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- We almost got stuck in Nicaragua,

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which would've been just awful.

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But, you know, so we went back

and forth with the samples

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and, you know, we had to go

through that entire process

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until we finally landed on the cigar.

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And it was like the next

day we're like, I just want

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to smoke another one of those cigars.

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So it wasn't necessarily like, we need

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to have X amount of

Ligero, so on and so forth.

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You know, it was more like,

what's the full experience

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that we want to give to people.

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- I remember when we, so

the idea of the, of a cigar,

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I mean, making a cigar line,

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I think in the industry it

sounds like everyone does that,

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but like in Green Bay,

Wisconsin, if you say,

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I wanna start a business, and

that's kind of what it was.

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It was sitting at a picnic

table, having a cigar.

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We were six feet apart at the time even.

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and I proposed, I'm like,

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this year I wanna start another business,

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another just another revenue

stream for my family.

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Mike goes, you know,

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I've been thinking about getting

back in the cigar industry.

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And then he goes, we

should get a cigar line.

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And that just sounds like,

as I say it out loud,

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and maybe this is from

just where I'm from,

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but when you say, yeah,

let's start a cigar company.

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Like that just sounds like a ridiculous-

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- Pipe dream?

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- Pipe it's a dreamer's dream.

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- No pun intended.

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- It's a dreamer's dream.

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And so, and we were doing

this in COVID, right?

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So when you say we just wanna,

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we wanna land on an experience.

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It's very true.

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Me, Mike and Dylan smoke,

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we prefer different cigars,

vastly different cigars.

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And so I remember writing

down, I remember Mike said,

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let's write down what we want in a cigar.

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and where I was at in my cigar journey

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at that time, I was like, well, I want one

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that the draw is perfect.

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Like I work really hard,

like my nine-to-five,

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I work really hard.

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- This is a great draw.

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- And I don't wanna work

when I have a cigar.

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I want it to be a smoke factory,

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which you can see as I say that-

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- Yeah, big mouth full of smoke.

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- Smoke's coming up.

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And I want pepper in the head.

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And so I wrote those

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and as a couple years later now,

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and we have product and it's selling.

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I tell people that

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because I made the cigar I wanted, right?

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And Mike had different stipulations.

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Dylan had different ones.

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And so we were working in COVID back

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and forth with factories

down in Nicaragua,

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a couple different factories

sending us samples.

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Try this, I think I landed it here and me,

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and we would just be sitting

there on with the dossier

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and be like, no, you did

not land it with like,

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there was some where we were just like,

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ah, no, I can't do that. .

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- Yeah I mean, it's a fine

art to land on something.

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- And it's not because of a lack of skill.

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Our craftsmanship on the factory's hands,

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it's just, we were looking for something

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that checked the box for all of us.

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And if one of us was

like, I don't know, ugh.

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So when we had this, when

we finally landed months

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and months after sending

samples in, saying,

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we like this on this one,

we like that on that one.

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Can we, after doing that,

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and we got this one, the Elegante,

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it was only labeled X2.

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Right?

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So that's why we called the Elegante X2,

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the Ain't They Lovely, we landed on it.

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I remember smoking it,

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and we were just sitting

back and it was silent.

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And it was the first time it was silent

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when we were trying recipes.

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We looked over and I'm like,

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"There's nothing wrong

with this one, is there?"

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No, and like Mike said, the next day,

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I remember the text message being like,

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I want another X2.

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Like, that's the one and we knew-

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- That was all I wanted was-

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- We knew that because we landed on that,

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we were onto something.

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And I say onto something

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because again, vastly different likes

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in cigars, vastly different.

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My go-to is vastly different

than the other ones.

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But somehow we stumbled upon one

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that checked the box for everyone.

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And I think that that

is a lot more difficult

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as everyone has their preferences.

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A lot more difficult

than you just said, yeah,

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we got a blend we liked and it was good.

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We move forward.

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- Yeah, this is really accessible.

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I'm, I was talking last

night to Mark [Williams],

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a gentleman that the

proprietor of Stogies on Grand

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in St. Paul, and I mentioned

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that I had run into you in the lobby

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of the hotel and we got talking.

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- I saw him right before

you or right after you.

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- But his comment to me was, he goes,

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I'm getting hit up by

cigar reps, distributors

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on a daily basis that

come in and spend time

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in his store and manage an assortment.

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And you have one cigar,

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and this quest to stand up a company

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and to sustain through the development

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of the company to a point

where you have a product,

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you've fabricated a cigar that

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is really accessible

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and people are, I'm presuming

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you're getting great

feedback on the cigar.

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It is a "Lovely" cigar.

264

00:10:16,350 --> 00:10:17,310

It's the Ele-

265

00:10:17,310 --> 00:10:19,429

- Elegante X2.

266

00:10:19,429 --> 00:10:20,610

- Elegante X2.

267

00:10:20,610 --> 00:10:25,610

It's their first release

from August of 2022.

268

00:10:25,860 --> 00:10:26,730

What's next?

269

00:10:26,730 --> 00:10:28,320

Will there be another cigar?

270

00:10:28,320 --> 00:10:29,490

- So we're actually releasing our

271

00:10:29,490 --> 00:10:30,940

second line here at the show.

272

00:10:32,490 --> 00:10:33,600

I know, crazy.

273

00:10:33,600 --> 00:10:34,687

- Tune in tomorrow.

274

00:10:34,687 --> 00:10:35,550

(group laughs)

275

00:10:35,550 --> 00:10:37,371

- It's very similar.

276

00:10:37,371 --> 00:10:38,910

I shouldn't say very similar,

277

00:10:38,910 --> 00:10:41,370

but it's, it has the same similar profile.

278

00:10:41,370 --> 00:10:43,440

So we still have an

Ecuadorian Habano wrapper,

279

00:10:43,440 --> 00:10:45,120

we have a Sumatran binder.

280

00:10:45,120 --> 00:10:46,530

It's still all Nicaraguan fillers,

281

00:10:46,530 --> 00:10:48,450

but they're changed up a little bit.

282

00:10:48,450 --> 00:10:50,430

So you're gonna get a lot

of the same experience,

283

00:10:50,430 --> 00:10:52,920

but there's gonna be a

distinct different flavor.

284

00:10:52,920 --> 00:10:55,020

And that's gonna be more of our core line.

285

00:10:55,020 --> 00:10:56,460

- We don't wanna depart too far

286

00:10:56,460 --> 00:10:58,530

and have somebody try both of our cigars

287

00:10:58,530 --> 00:11:00,420

and get confused about what we're doing.

288

00:11:00,420 --> 00:11:01,800

- Same size?

289

00:11:01,800 --> 00:11:04,410

- No, so this is a 6x52.

290

00:11:04,410 --> 00:11:07,860

We have a Churchill coming out, 6.5x48,

291

00:11:07,860 --> 00:11:11,610

A Robusto 5x50, and

then a Corona 5 5/8x46.

292

00:11:11,610 --> 00:11:12,930

- So at the end of the day,

293

00:11:12,930 --> 00:11:14,940

you'll have four cigars-

294

00:11:14,940 --> 00:11:15,990

- Four facings.

295

00:11:15,990 --> 00:11:17,490

- Four facings.

296

00:11:17,490 --> 00:11:20,400

- So we have four facings, but cigar three

297

00:11:20,400 --> 00:11:22,740

and four are already completed

298

00:11:22,740 --> 00:11:24,780

and becoming ready for deployment.

299

00:11:24,780 --> 00:11:27,960

So this time next year

we'll have a lot more.

300

00:11:27,960 --> 00:11:30,030

- So you've overcome the one-hit wonder?

301

00:11:30,030 --> 00:11:31,297

- Yes.

302

00:11:31,297 --> 00:11:32,670

- Well, I mean, the idea

was really like, all right,

303

00:11:32,670 --> 00:11:35,370

so like we talked about,

you know, how do we do this?

304

00:11:35,370 --> 00:11:36,750

How do we start getting in the industry?

305

00:11:36,750 --> 00:11:39,270

And I had some contacts from, you know,

306

00:11:39,270 --> 00:11:40,800

being, you know, owner of a shop.

307

00:11:40,800 --> 00:11:41,850

And that's kinda how we started.

308

00:11:41,850 --> 00:11:43,830

And it was like, so what do we do?

309

00:11:43,830 --> 00:11:45,660

So we thought, let's start small.

310

00:11:45,660 --> 00:11:46,980

Let's just see if we can get

311

00:11:46,980 --> 00:11:48,150

some legs under this thing.

312

00:11:48,150 --> 00:11:49,380

- Let's see if we can just do it.

313

00:11:49,380 --> 00:11:50,430

- Yeah, can we do it?

314

00:11:50,430 --> 00:11:52,020

How hard is it gonna be?

315

00:11:52,020 --> 00:11:53,220

And if it's successful,

316

00:11:53,220 --> 00:11:55,440

then we're going to go and, you know,

317

00:11:55,440 --> 00:11:57,840

our plan was like, where we're at today,

318

00:11:57,840 --> 00:11:59,220

we thought we would be in two years,

319

00:11:59,220 --> 00:12:00,640

and it's only been nine months or so.

320

00:12:00,640 --> 00:12:03,120

- Well, and it's obvious

that you're having fun.

321

00:12:03,120 --> 00:12:03,990

- Absolutely.

322

00:12:03,990 --> 00:12:08,990

And it's obvious that your

bond between these friends,

323

00:12:09,720 --> 00:12:12,240

this history that you have together,

324

00:12:12,240 --> 00:12:14,700

the expertise that you

each bring to the table.

325

00:12:14,700 --> 00:12:17,700

I mean, it's fun, I was

talking to you last night about

326

00:12:17,700 --> 00:12:22,240

why we get so excited about new cigar

327

00:12:23,220 --> 00:12:25,890

labels, new cigar brands.

328

00:12:25,890 --> 00:12:28,080

It's because we were new once.

329

00:12:28,080 --> 00:12:33,080

Our owners 26 years ago,

they weren't in the show,

330

00:12:34,080 --> 00:12:35,370

whatever it was called at the time,

331

00:12:35,370 --> 00:12:36,840

whatever acronym it was called at the

332

00:12:36,840 --> 00:12:38,790

time, they weren't inside.

333

00:12:38,790 --> 00:12:40,770

They were standing outside

with their backpacks

334

00:12:40,770 --> 00:12:45,270

with these samples that they

had made of this new technology

335

00:12:45,270 --> 00:12:47,970

2-way precise humidity control.

336

00:12:47,970 --> 00:12:51,060

And they were asking people

that were walking in the door,

337

00:12:51,060 --> 00:12:53,520

are you a buyer or are you a seller?

338

00:12:53,520 --> 00:12:55,860

And that's where the relationships began.

339

00:12:55,860 --> 00:13:00,030

And the Fuentes took them seriously

340

00:13:00,030 --> 00:13:03,450

on the first conversation

and developed a relationship.

341

00:13:03,450 --> 00:13:08,250

And they were, they have

consistently packed a number

342

00:13:08,250 --> 00:13:11,250

of their lines with the what's

now called a Boveda pack.

343

00:13:11,250 --> 00:13:14,844

It was called the Humidipak at the time.

344

00:13:14,844 --> 00:13:18,150

So we love the upstart story.

345

00:13:18,150 --> 00:13:21,840

We love the trying to get

involved and be helpful

346

00:13:21,840 --> 00:13:22,673

in the beginning.

347

00:13:22,673 --> 00:13:25,530

So I'm sure there's a group

348

00:13:25,530 --> 00:13:27,330

of salespeople on the

other side of this wall

349

00:13:27,330 --> 00:13:29,820

that are gonna want to talk

to you about the container

350

00:13:29,820 --> 00:13:31,080

that we have in Nicaragua

351

00:13:31,080 --> 00:13:33,870

and the packs that are

available to put in your boxes.

352

00:13:33,870 --> 00:13:36,540

And give you a chance to

try those and test those

353

00:13:36,540 --> 00:13:38,130

and see if it appeals to you.

354

00:13:38,130 --> 00:13:39,870

We'd love to keep these babies fresh

355

00:13:39,870 --> 00:13:42,870

because when they get to Las Vegas

356

00:13:42,870 --> 00:13:46,320

or wherever they end up going,

they're subject to a lot

357

00:13:46,320 --> 00:13:49,140

of stress with the

fluctuations in the humidity

358

00:13:49,140 --> 00:13:51,630

and the temperature

and the jostling about.

359

00:13:51,630 --> 00:13:54,750

So we want to deliver the

best quality product we can

360

00:13:54,750 --> 00:13:55,830

to the end consumer.

361

00:13:55,830 --> 00:13:57,868

I know you guys want to too, so,

362

00:13:57,868 --> 00:13:59,580

that's my sales pitch.

363

00:13:59,580 --> 00:14:00,570

- And it's a good one.

364

00:14:00,570 --> 00:14:03,210

And like I told you, prior

to us pressing record,

365

00:14:03,210 --> 00:14:07,500

I cannot even think of this,

366

00:14:07,500 --> 00:14:10,533

of the cigar industry

without you guys, you know,

367

00:14:11,595 --> 00:14:15,690

you are a staple within this large room,

368

00:14:15,690 --> 00:14:18,360

but with, I mean, it's impossible for me

369

00:14:18,360 --> 00:14:20,790

to see this cigar

industry now without you.

370

00:14:20,790 --> 00:14:21,667

- Well, thank you.

371

00:14:21,667 --> 00:14:24,240

- It's a incredible honor

372

00:14:24,240 --> 00:14:27,423

and a privilege to have a

minute to speak with you.

373

00:14:27,423 --> 00:14:30,420

- Yeah, and it's a privilege

for us to get you on our

374

00:14:30,420 --> 00:14:33,030

socials and we'll give you some snippets

375

00:14:33,030 --> 00:14:34,920

that you can use on your social,

376

00:14:34,920 --> 00:14:37,470

hopefully help you promote your brand.

377

00:14:37,470 --> 00:14:39,616

- And I think like, if

we're gonna do like we're

378

00:14:39,616 --> 00:14:43,020

segment by segment, I think

it really is important

379

00:14:43,020 --> 00:14:45,900

that people understand

that our brand is a,

380

00:14:45,900 --> 00:14:47,910

we aren't just a cigar company.

381

00:14:47,910 --> 00:14:49,740

Like, and that's weird to say, like,

382

00:14:49,740 --> 00:14:51,340

well, what else are you selling?

383

00:14:52,560 --> 00:14:53,943

We're selling history.

384

00:14:55,230 --> 00:14:57,480

Our company, and people

don't realize this about

385

00:14:57,480 --> 00:14:58,650

Green Bay, Wisconsin, almost everyone,

386

00:14:58,650 --> 00:15:01,020

you say Green Bay, you say

Green Bay Packers got it.

387

00:15:01,020 --> 00:15:02,310

And that's it.

388

00:15:02,310 --> 00:15:03,143

- Yeah.

389

00:15:03,143 --> 00:15:05,040

- He brings up the Green

Bay Packers, he's dealing

390

00:15:05,040 --> 00:15:06,372

with a Minnesota-based company.

391

00:15:06,372 --> 00:15:08,570

- It's, well, hey, it is what it is.

392

00:15:08,570 --> 00:15:09,600

You know, it's cheese, right.

393

00:15:09,600 --> 00:15:11,160

You know, Wisconsin's all about cheese.

394

00:15:11,160 --> 00:15:11,993

- Oh, yeah.

395

00:15:11,993 --> 00:15:14,070

- You know that we're a

big manufacturer of paper.

396

00:15:14,070 --> 00:15:15,420

- How many championships, yeah.

397

00:15:15,420 --> 00:15:17,430

- But here, people don't realize that

398

00:15:17,430 --> 00:15:19,560

before all of those things,

before the Green Bay Packers,

399

00:15:19,560 --> 00:15:22,830

from 1921, before the cheese was prevalent

400

00:15:22,830 --> 00:15:25,200

in the Dairy State, before paper,

401

00:15:25,200 --> 00:15:26,580

we were making paper companies

402

00:15:26,580 --> 00:15:28,950

and biggest paper

distributor in the world,

403

00:15:28,950 --> 00:15:32,430

Green Bay was actually built

on the backs of tobacco.

404

00:15:32,430 --> 00:15:33,270

And no one realizes it.

405

00:15:33,270 --> 00:15:34,103

- I never knew that.

406

00:15:34,103 --> 00:15:35,460

- No one knows that, right?

407

00:15:35,460 --> 00:15:38,070

So I love my city,

408

00:15:38,070 --> 00:15:39,924

I love the 920, I love the dirt I'm on.

409

00:15:39,924 --> 00:15:44,070

My cigar's an ode, it's

a love letter to my city.

410

00:15:44,070 --> 00:15:47,076

Now, how are we such

tobacconists back then, right?

411

00:15:47,076 --> 00:15:49,380

We have a river called the Fox River,

412

00:15:49,380 --> 00:15:51,090

and that connects to Lake Michigan,

413

00:15:51,090 --> 00:15:52,800

which all the lakes connect

414

00:15:52,800 --> 00:15:55,440

and they'll get you all the

way out to the Atlantic Ocean.

415

00:15:55,440 --> 00:15:57,120

So sailors would come to Green Bay,

416

00:15:57,120 --> 00:15:59,460

they would dock momentarily,

they'd refill on a handful

417

00:15:59,460 --> 00:16:02,190

of things, some toiletries, some liquor

418

00:16:02,190 --> 00:16:04,263

and cigars/tobacco.

419

00:16:05,160 --> 00:16:07,080

Before Wisconsin was known

as a Cranberry State.

420

00:16:07,080 --> 00:16:08,460

People don't realize that,

that we are the largest

421

00:16:08,460 --> 00:16:09,720

cranberry state.

422

00:16:09,720 --> 00:16:11,640

There were tobacco fields.

423

00:16:11,640 --> 00:16:15,240

Now this, could you say this,

this was made the 1800s.

424

00:16:15,240 --> 00:16:16,770

Right, the Ain't They Lovely?

425

00:16:16,770 --> 00:16:19,410

Well, there were so many

brands in the 1800s,

426

00:16:19,410 --> 00:16:21,180

1900s, just rolling

427

00:16:21,180 --> 00:16:24,960

and selling to the sailors

that came in just for a minute

428

00:16:24,960 --> 00:16:26,550

to load up and send up.

429

00:16:26,550 --> 00:16:29,670

Now, when the Depression

hit, Cuban embargo hit,

430

00:16:29,670 --> 00:16:32,220

when shipping became a

little less prominent

431

00:16:32,220 --> 00:16:34,140

to get your products to-and-fro,

432

00:16:34,140 --> 00:16:35,730

the tobacco industry in Green Bay kind

433

00:16:35,730 --> 00:16:38,430

of just dwindled away

and disappeared, poof.

434

00:16:38,430 --> 00:16:40,530

But our museum, the

Neville Museum in Green Bay

435

00:16:40,530 --> 00:16:43,800

has so much history on the rollers,

436

00:16:43,800 --> 00:16:45,660

The brands in Green Bay.

437

00:16:45,660 --> 00:16:49,650

And we were doing this, you

know, we all just were like,

438

00:16:49,650 --> 00:16:52,380

people gotta know that,

that's American history.

439

00:16:52,380 --> 00:16:54,600

That's not history for

our city that we love,

440

00:16:54,600 --> 00:16:56,370

but that's American history.

441

00:16:56,370 --> 00:16:58,350

So our second line

that's coming out, well,

442

00:16:58,350 --> 00:17:00,810

the Ain't They Lovely was sold

443

00:17:00,810 --> 00:17:01,950

in the 1800s, 1900s.

444

00:17:01,950 --> 00:17:05,010

We have a box from the original

ones back then, our next

445

00:17:05,010 --> 00:17:06,960

line's called the Number 162.

446

00:17:06,960 --> 00:17:10,650

Now, other people don't

also know that there was

447

00:17:10,650 --> 00:17:12,000

Union workers.

448

00:17:12,000 --> 00:17:12,900

- Union number-

449

00:17:12,900 --> 00:17:14,850

- Union number 162, which became one

450

00:17:14,850 --> 00:17:16,830

of the biggest unions in the country,

451

00:17:16,830 --> 00:17:18,750

started in downtown Green Bay.

452

00:17:18,750 --> 00:17:21,360

And they started as cigar rollers.

453

00:17:21,360 --> 00:17:25,396

So we, as an ode to that union that

454

00:17:25,396 --> 00:17:29,040

made Green Bay, built Green Bay,

455

00:17:29,040 --> 00:17:31,710

our everyday line's

gonna be called the 162.

456

00:17:31,710 --> 00:17:33,570

And as we, as I keep saying every,

457

00:17:33,570 --> 00:17:36,090

we have a third one and a

fourth, ready to deploy.

458

00:17:36,090 --> 00:17:38,640

They're all based on old brands

459

00:17:38,640 --> 00:17:40,440

that were rolled in the 1800s,

460

00:17:40,440 --> 00:17:42,870

old brands that were rolled in the 1900s.

461

00:17:42,870 --> 00:17:44,880

Cigars that were sold for a nickel.

462

00:17:44,880 --> 00:17:48,324

You know, and as a person from Green Bay,

463

00:17:48,324 --> 00:17:51,510

I love Green Bay, like you love,

464

00:17:51,510 --> 00:17:53,842

- I am thoroughly convinced

that you love Green Bay.

465

00:17:53,842 --> 00:17:55,440

- Right.

466

00:17:55,440 --> 00:17:57,347

But, I we should take a

little bit of pride in where

467

00:17:57,347 --> 00:17:58,180

we're from.

468

00:17:58,180 --> 00:17:59,400

- Yeah, it's a great community.

469

00:17:59,400 --> 00:18:04,200

So it's a new line that has

deep roots in the history

470

00:18:04,200 --> 00:18:07,059

of the tobacco industry in Wisconsin.

471

00:18:07,059 --> 00:18:09,990

It's Keith, it's Mike, and it's Dylan

472

00:18:09,990 --> 00:18:11,353

from Lovely Cigars.

473

00:18:11,353 --> 00:18:13,470

- And one of the biggest

things that I would like

474

00:18:13,470 --> 00:18:15,900

to just say it, you know, it

sounds like we're wrapping up a

475

00:18:15,900 --> 00:18:17,880

little, is, you know,

we really want to have

476

00:18:17,880 --> 00:18:19,470

a good experience for people.

477

00:18:19,470 --> 00:18:21,780

So we talk about, you

know, we want you to enjoy

478

00:18:21,780 --> 00:18:24,990

where you are, enjoy who you're

with and enjoy every moment.

479

00:18:24,990 --> 00:18:26,460

And that's really what it's about, right?

480

00:18:26,460 --> 00:18:29,010

Being present in the moment

with the people you're with.

481

00:18:29,010 --> 00:18:31,320

And cigars kind of level

that playing field.

482

00:18:31,320 --> 00:18:33,930

So really that's what we

want to convey to people.

483

00:18:33,930 --> 00:18:35,220

That's what we want people

484

00:18:35,220 --> 00:18:36,510

to experience when they have our cigars.

485

00:18:36,510 --> 00:18:37,650

- What a lovely idea.

486

00:18:37,650 --> 00:18:39,240

- I mean, there you go.

487

00:18:39,240 --> 00:18:41,790

- The company was was

built on a pipe dream

488

00:18:41,790 --> 00:18:44,430

on a picnic table, right, with friends.

489

00:18:44,430 --> 00:18:45,330

- Yeah it's awesome.

490

00:18:45,330 --> 00:18:48,600

- So we want that experience of dream.

491

00:18:48,600 --> 00:18:49,830

- Well, we're, I'm glad we're able

492

00:18:49,830 --> 00:18:51,630

to capture this for history's sake.

493

00:18:51,630 --> 00:18:53,100

We're getting connected to you

494

00:18:53,100 --> 00:18:56,190

before the business explodes for you.

495

00:18:56,190 --> 00:18:59,610

It's Lovely Cigars outta

Green Bay, Wisconsin.

496

00:18:59,610 --> 00:19:02,100

It's Keith, Mike, and Dylan.

497

00:19:02,100 --> 00:19:06,300

And I gotta tell you, for

a stick that I had not had,

498

00:19:06,300 --> 00:19:08,490

I had, you gave me one

last night, which I gave

499

00:19:08,490 --> 00:19:10,110

to Kate [Holste] and she loved it.

500

00:19:10,110 --> 00:19:12,780

I'm happy to light this

up, it's very accessible.

501

00:19:12,780 --> 00:19:14,823

It's a really delicious start.

502

00:19:15,660 --> 00:19:17,160

I wish you guys the very best.

503

00:19:17,160 --> 00:19:20,460

And if we can be helpful

to you, we're gonna try

504

00:19:20,460 --> 00:19:25,170

to keep them fresh and

deliver like your passion.

505

00:19:25,170 --> 00:19:28,620

We're all about helping

people enjoy their passions.

506

00:19:28,620 --> 00:19:31,380

So keeping them fresh is a big deal,

507

00:19:31,380 --> 00:19:32,790

especially when we're in Vegas

508

00:19:32,790 --> 00:19:35,430

where it's 11% relative

humidity today and stuff.

509

00:19:35,430 --> 00:19:37,835

I want to thank you all for joining us.

510

00:19:37,835 --> 00:19:38,668

We're gonna look forward

511

00:19:38,668 --> 00:19:40,293

to watching your story unfold.

512

00:19:41,617 --> 00:19:44,367

(romantic music)