I'm coming up on an entire decade making social media videos, and I've had the privilege to coach nearly a thousand different individuals when it comes to growing on social media. And, and one thing I've noticed especially recently is that the advice that you give to someone based off what level they're at, really has an impact on the results that they get. I mean, if Shaquille O'Neal's basketball coach gave him the same advice as a, a kindergartners. Basketball coach, they probably wouldn't get the same results. And the advice probably either wouldn't work for Shaq or wouldn't work for the kindergartner. So what I went ahead and did for this community call was put together a list of the different social media levels, where you might be at, and what your play is based off of what level you're at. So this is a. Definite must listen for anyone who is looking to grow on social media. We cover all the different levels from brand new to, I have a content machine and I wanna scale, so I'm very excited for you guys to hear this one. I won't steal too much of the thunder. I'll see you guys on the inside. We've got a good call plan for this week. I'm not sure if you guys can see behind me. We've got the whiteboard, we've got the levels to social media where you may be at. Every single person falls into one of these levels and what your play is. If you're at that specific level. So we're gonna dive into that here, um, in just a second. But we've got Michael on the call today. Michael had some, uh, Michael last week was your first week inside of the, the community, correct? Yes, sir. Yeah, my first couple days. Yes sir, bro. And we had, um, we had some wins. I want, I want you to, to, to just share what, what had kind of happened, uh, what kind of progress you've been making on the account and, and what your biggest takeaways were. Like, what you think led you to get, uh, to those results, bro, because I, I'm, I'm personally impressed, um. So to start with, I, so we had that first call that I joined, and then the, um, the recording videos, I watched pretty much all those, studied them, took down a bunch of notes in my notebook, and then, yeah, I literally just implemented all of the strategies. I honestly, I think it's the Triple H method that is getting me going. I think that's the, the hook is, I think the hook's the most ideal part. Honestly, the hook gets, gets your attention, gets people to um, you know, wanna, wanna stay on your video. And then a couple, um, like a couple wins that I had was my pat. So the first video after the first, uh, the first call, I think I like four times. My follower, not my views, got four times my following, and then the next video and the day after that got pretty much the same thing, four or five, six times. And then a reaction video I did. So I have like around 200 followers and it got like, I think it's at like 30 something K right now. So I, I mean, that was pretty good. I'd say that was pretty good. But, um, yeah, and then, I mean, pretty much every video that I've posted has went viral, so I mean, yeah, it's going pretty good. 30, 30 k, bro. With, with 200 something followers. That's a, that's a hundred x, I believe, right? Is that that? Yeah. Yeah, that's far. Hundred x. Dude. We, a hundred x is like the category that we really try and shoot for. So when I have my content pipeline, we're put out four per day, and there's like a, uh, there's a three to five x category, a 10 x category, and uh, a hundred x category. And it's always cool to start seeing that a hundred x fill up. But bro, now that you're posting so much, and this is something that, that we'll get into a little bit on the, um. The white, it's, it's very important that we're now analyzing this stuff. 'cause you're posting a bunch, bro. Like every day, every other day. You're getting a lot of reps in. It's really important. Well, I wanna, I got, I got another thing I wanted to say. Um, well, I was posting like, like probably like one to four times a day and they weren't really the best quality. And then once, like, after I learned what I learned with your videos and recordings and stuff, I was just posting one a day, but like putting more effort into that one video. I mean, obviously it showed, it showed the results, so yeah. There you go, bro. It's like we, we all, we all have a fin amount of effort that we're willing to put into social media. And if we're putting it in four times per day and they're getting half-assed, like it's better off to, to put it all into, uh, all into one post. And I'm, I'm glad we're starting to see, uh, some results, bro. A hundred x first week, like, I'll admit, like, that's rare. So like, I wanted to, I wanted to give you the spot, yeah's fine. Like the, the typical advertising on tv, like results, not typical, but like, that's. Really, really good work man. Really good work. Um, appreciate it. I'm, I'm excited for everybody on this call 'cause I see some familiar faces. I see some new faces on this call and, uh, and we have some more people that are gonna be, uh, joining as well. But we have the five levels to social media. Everybody falls into one of these categories and what's under each one of these papers is the play that you need to run in order to get to the next level. Like a hundred percent. It is the play. 'cause I, I like to think that I've made it down to here. Uh, to level five, and I can confidently say like what the play is at, at each level. Um, and I will say that for those of you guys that are following the Triple H framework, as Michael was talking about, for anyone that's new, it is hook at the beginning of the, at the beginning of the video, hold the suspense in the middle of the video. And the third H is for happy. The viewers should be happy that they paid attention and paid in time to watch the video. These right here, these papers is a masterclass in which h. H am I talking about with these papers right here? Anybody got me? What's the question? Which H am I demonstrating by having these papers on the board? Oh, hold. Hold. Yeah. Yes. Yes, sir. The su the suspense of what is gonna be under each one of these things. So I just wanna put that off as a, as a little side note, this isn't gonna be a, a talk about holding suspense inside of, uh, inside of each video. But what it will be is what level you're at and what play you need to run in order to get there. So first off is the new who is never really posted on social media before. Maybe made a couple videos from time to time. Put a couple videos out there. Not really too experienced when it comes to making videos or uh, or posts on social media. This one's pretty straightforward. Your play is to just start posting like you need to post in order to get reps. Like we talk a lot about the pottery class where you can talk about making pots, you can think about making pots, you can study the best pots, uh, but you never get good at making pots unless you actually make some fucking pots. Uh, so this right here is where you start to make your pots so you can have a different level of nuance for when you're making your next batch of pots, if that makes sense. For those of you that don't know the pot reference, there was two classes at a university study. One class. Their task was to make the perfect pot. All they had to do was make one pot for the entire semester. They had six weeks to make one pot. The other class, their objective was to make as many pots as possible. They were graded on how many pots they made, and halfway through the semester, every pot that the second class was making, every single day were all better. Spend the one pot that the first class made, because the first pot didn't have the reps. So it's very important if you're new and you're not consistent with posting and you haven't posted a bunch that we just gotta start posting. I'm not gonna spend too much time on this one because there's no real tactic and strategy here. Like you don't even have to worry about the fucking frameworks that we're gonna teach. Like, like if you're here, like throw the triple H out the window, throw everything out the window, and like just start posting. Like you need to get one or two posts out to crack the seal so that you get the nuance. You won't even understand what I'm saying. Inside of the program if I'm like, oh, hold the attention about what? You have to post some videos first. Okay. Number two. Is the novice. And I think that this is where a lot of people are personally, I think this is where a lot of people are. You ever meet somebody who posts every day for one week, every other day for two weeks, maybe even twice a day for a month, and then goes ghost for like a month, two months, and then they stop posting and then they come back on and they post every single day and then they stop posting and they're just not consistent. I mean, the content's like kind of good when it comes out, but it's very sporadic and it's never really like, it's never really there all the time. They're never really consistent. Has anyone met anyone like that before? Seen anyone's account where like, oh man, this dude's either super consistent, or is that you? Oh, oh, I'll raise his hand on me. Maybe. Hey, hey, this is the most common place that people fall into is the novice right here. Now, the play here is because it, it's, it's, we know a lot of stuff is about discipline in life, right? We want to have as, as much discipline as we can when it comes to our fitness, when it comes to our business, when it comes to our health, when it comes to our relationship. But like with social media, we need to keep that same level of discipline and consistency. So the play at level two. To come up with a schedule that you can commit to and stick with it, like come up with the schedule. It doesn't matter if it's once per week, but it's committing to that schedule. So if like, like if Anna, if you're starting your new account and you're like, Hey, I wanna make sure that we really grow this account over time, it's like I'm gonna commit to posting every other day. Regardless, like right now, if you've been following along my social media, my commitment has been four per day. That's a very fucking hard commitment, and I, it's, I, I knew it was gonna be hard, and it's even harder than I thought it was gonna be, so I wouldn't recommend doing it. But commit. Commit to something that you can stick to and have the discipline to where there's like, maybe there's some sort of punishment in place if you don't commit to the schedule. 'cause most people just won't give social media the respect or the time of day. To actually stick to a schedule and commit to it and not veer from it. Most people say, oh, social media, yeah, I'll post here. Oh, I gotta do this, or I gotta do that. There's a reason why, and I believe this with my entire heart, that 95% of people's reality on social media sucks. 95% of people are dumping time, energy, money, dignity, and their own self-respect into social media with no fucking return. I, I truly believe that, but the other 5% are swooping up all the entire market and reaping all the awards and having better ROI than anyone else on any of their marketing. That's the reality of social media is 95% of people get fucking nothing out of it, and 5% of people really get a lot from it. And I promise you, nobody is in that 5% of people. That gets a lot from social media without staying really, really consistent. I talked about a conversation I had with Brandon Carter one time, and what he told me. He's talking about this new podcast that was coming out and almost word for word. He told me, Denny, this shit's gonna be lit in the next two years. That was how he looked at the podcast. Like, this podcast is gonna be popping in two years. No, he was gonna start it in two years because he was gonna start now and know that the podcast was gonna take off in two years. Most people want instant results from social media. Just doesn't happen that way. It doesn't happen. And if you came to the community, like, I'll show you how to get there faster for sure. I'll show you how to shortcut the stuff that took me way too long to learn. It took me 10 years to get to this far where I'm at right now with social media and the knowledge I have. I'll show you how to get there quicker than 10 years, but I'm not gonna show you how to go viral tomorrow. Doesn't work that way. It's a, it's a mindset thing. Commit to the schedule and be in it for the long haul. Not expect to grow really quickly. I like, I'm growing pretty quickly right now because there's 10 years of experience behind it, and it's because I'm dedicating a majority of my waking hours to this fucking account. That's, that's why you're seeing an account grow so fast and because we cannot expect super fast growth. That's number two. It's novice. Where I think a lot of people are at. Number three is consistent. Where I also think a lot of people are at, when we're staying consistent with our content, we're posting whether it's every day, every other day, we're finally on like a good pace, a good cadence with our content. But we're not quite growing. Has anyone ever seen anyone like that or has anyone ever felt that? Like you're saying, really consistent with your content. Maybe every other day we're posting, every day we're posting and we're not seeing like the, the true result we want. It doesn't seem like it's actually working. It doesn't seem anything's growing. The play here is to analyze, and this is what I was gonna go into, uh, on, on Michael, when Michael said, yeah, you know, I will usually be posting four times per day. Now I'm posting every single day. I'd say, look, bro, if you are getting the data out there and you're posting like Anna and Layman, for example, you guys got a lot of posts out online, like I would take a Sunday. Just like look at the insights on all of them. Like see which are the top five posts that did the best. And you can take a look at it because like it's really not that hard when you actually analyze the data. It's like, okay, what are the patterns here? Like what did good? Like Kenneth, I know you're posting a lot of times too, bro. It's like you take a look at the past posts, which is posted good, which is posted bad, which stuff went well, which stuff didn't. And I was like, okay, really just look at it. Is there any patterns between the top five and the bottom five? What do the top five posts have in common? And what do the bottom five posts have in common? Take a look at the bottom five ones and we fucking don't do anything like that ever again. Take the top five ones and you see the elements that overlap with each other, and you try to add those into each and every post going forward. That's all we really need to know about analytics. Because past that, it's really like that. That's the 80 20 of analytics right there. What did good do more? What did bad do less? That's really, really it when it comes to analytics. Now I can give a 2 0, 1 piece that's been working for me really well is just taking a look at what kind of posts had the desired outcome at a high ratio from views to followers. So for example. If I want to get more leads and I want more people to comment shark on my post. You ever see the people go, Hey, comment this on my post and I'll send you this. If you want more of those kinds of leads, then we want to take a look at a post that let's say got I'll, I'll give a question here. See, um, to see how we're falling. I know this is like a, this is a little bit more of an advanced thing, but I'm curious to see if anyone's catching my drift right here. Which posts would we want to invest money into running an ad post? Number one. That has a hundred thousand views and got 10 followers, or post number two that got 1000 views and 10 followers, which would we want to invest into and boost? The one that got more views or less views less? One says number two, Danny says number two. Kenneth says, number two, collectively grew round number two. Yes. Number two, because, because think about it. If, if number one got a hundred thousand views and 10 followers, we could boost it and maybe it'll get more views, but we'd have to get what, 10,000 new views to even get one more follower. Whereas the other one, if we got 2000 views, we got 2000 more views, we in theory get 20 more followers. This is something that I've been doing. You've been seeing like the big spike in followers recently. It's because I took, I had one video that had a crazy ratio that would have like 4,000 views, but I'd got like 50 followers off of it, off of 4,000 view videos. So it was really like, it didn't go viral like you, it was hiding in my feed like you would, no one would've known other than me because I was looking at my insights. I took a look at that video. I was like, okay, I wonder what would happen if I put some, put some cash behind this and just $10. 10 bucks. See what it does. Follower far, far, far, far, far, because every 4,000 people that watched that video, we got about 50 followers. So all we need to do is spend 10 bucks a day to get an extra 3000 reach on it. For every 3000, it reached a little less than 50 would follow. And the same thing goes, I've seen this over and over with clients that want leads and we're working with 'em, like done for you, where we're running their content, we're, we're deciding what they're putting in their caption in order to, bro, you can boost a post for, I think, I think you can do a dollar a day. I've done them as low as five, but I've never, I've never tried to do any lower than five because I figure like, what's the point? Um, but yeah. Yeah, literally, bro. Boosting posts that have good ratios they're looking for is a complete fucking cheat code. Really, really, really cheat code. Same thing goes for if you're trying to get like more comments on a post for your leads. Like let's say, uh, let's say I was making a post and I was like, alright guys, like, comment the word shark to get a link to my free school community. Let's say I was doing that and I had a post that got a, that that post got a thousand views, but 10 people commented, shark that weren't like in my fall or so, like 10 people commented. Shark. I could boost that. I. All I would need to do is get another thousand views on it to get 10 more comments, a k, a 10 more leads that I could call and get them in the community, and potentially the upsell. But people wouldn't see that. They'd be like, oh, Danny had a video with 3000 views on it. You, oh, it's not viral. Right. Yeah. Crazy stuff happens when it, when it checks all of the boxes, when you get a viral video, like when it naturally performs really well itself. I've been kicking myself some of those viral videos I had, I fucking forgot to say, like fall for more at the end and they just, like, we had, we got a zero fall or something like I'd be, so it's the one that one had to go viral. I didn't say fall for more at the end of it, but the, the fall for more really, really does something at the end of the video, even though it's like a little icon at the end. But number three, when when you're consistent, it's just a matter of like stepping back for a second and taking a look at the content that's out there. And I think pretty much everybody in this call can do that at this point. Just like, okay, I posted all of these and it's really just taking a Sunday. Firing up meta business suite and just being like, oh, okay. This is, this is what my post looked like. This is the ones that did good. This is the ones that did bad. And even if we're not consistent, this right here will give you a lot more clarity. And there isn't an analytics module in the, uh, in the program as well. It's one of the last videos in the, uh, in the course. It's kind of short. I go over like what each video means. So like if something got high views, low likes, what that means, something got low views, high likes, what that means, what you need to do to fix it. That's all in the program. It's in the, uh, in the classroom as well as the last module. So that is number three. If you're consistent. We need to take a look at our analytics. And YouTube is also a great place. Also what I will say, 'cause for anybody that's number three or three, two or one, the real low hanging fruit. And this is something that, that David and I did. We did a little, uh, we did a little tag team on, on our YouTube. So we're posting four times per day on Instagram. And I just texted David, I said, Hey bro, are we getting these on YouTube? We're like, let's, let's wrap 'em on YouTube. So we started posting on YouTube. I didn't even look at the account for like a week. Like I was like, oh, they're just gonna go. And it's, there's something to be said for not looking at the account. You can get really attached to, you can really get really attached to likes and views and, and all of that kinda stuff. But we literally just took all of the videos. Not even all, I mean, David, we're still scheduled out for what, like weeks at four per day? There's so many videos that we've done, but we just took all the videos that I was already making and posting for Instagram and posting on YouTube, YouTube shorts. Account went up over a thousand subscribers over the matter of a week, almost that, almost that 1 million views on YouTube as well. And YouTube. YouTube gets really fun to monetize as well. So if you're already posting on Instagram, if you're already posting on Facebook reels, if you're already posting on TikTok, make sure they're just covering all the bases there's, there's literally no reason to not be posting them on YouTube. If you have videos that are on Instagram that aren't on YouTube, literally just go into YouTube studio. Schedule them all out. You can go in there and schedule 'em. Scheduling does not punish you on YouTube studio. YouTube wants you to use YouTube studio. Go in there, schedule them out. YouTube's a great thing to just be completely disconnected from. If you're not big on YouTube, like I'm disconnected from YouTube, I check it like this is way more frequently than I used to check it, but check it like once every other day. Now, just check where are the subscribers at? How many did we get? You go by a couple hundred like every day. And when you start to be really consistent, you start to get here. You start to get what I call passive attention. I'm on the top of someone's feed every time they go on Instagram. That's what needs to happen. I'm at the top of someone's feed, someone is, someone is viewing my stuff at all times because there's plenty of videos out there for them to view. The amount of data that we get to look at for posting four times a day is just crazy. So I would say if there's any platform that you're not on, we're even exploring. We're exploring LinkedIn a little bit, but I don't, I don't know if our videos are super suited for LinkedIn, so we're gonna be making some better content for LinkedIn coming out. Like Snapchat, Facebook reels, TikTok, YouTube shorts, Instagram reels, like there's, we're posting on all of them. 'cause. There's missed real estate if you're not, like, it's, it's getting more for each thing. Like each video is a different, like you could view it as employee, some people view 'em as salespeople. Like each video is a different person that's constantly just shouting your message from the rooftop and you never know when it's gonna hit. Like my chart on, uh, anyone See, the New York City video that I did like 800,000 views was like, why New York City Real Estate's crazy? That video didn't do shit for the first two weeks. Like I thought it was a terrible video. I was like, damn, why did I even. Why did I even post that? I like regretted posting it. I was like, damn, that's like not in my style of content. It's not doing really well. It's like my worst post. Then I woke up one morning, like 200 new followers, like 10 k. All all this crazy stuff happening in the notification now. It's, it's my highest like video of all time. It's at 14,000 likes. Yeah. David just dropped it in the chat. I was screaming at New York City. I was saying how, how terrible the real estate is out there and how crazy it is, but. You never know. You should always post it unless you, unless you have a big following, that you're worried about souring. You should be posting everything across every platform and just don't be attached to it. Detach yourself. It's like in in sales, one of the first things they teach you is like detach yourself from the sale, because if you need the sale, really bad people can smell it on your breath. Detach yourself from the outcome of the account. I mean, YouTube was the most detached account that I have. I'm fucking detached from YouTube completely, but it's definitely growing the fastest right now. Any other account in terms of percentage. So that's just my take now, this is where we start to get a little bit crafty right here is when we are super consistent, we next become a full-time creator. And, and, and if you're producing consistently good content that you're analyzing and making better every single time you're posting every single day, like anyone that's got to that level. Knows that it's literally, it's literally full-time. Like you have another job for yourself, which is good from a sense of, it might be a job that like we want to be doing. Like personally I want, I wanted to be a full-time creator. I wanted to constantly just make videos and then it's like, oh my gosh, like this is literally a full-time job. Like I need to like actually make money and do something on the side of this as well and run, run live company is what a lot of us would be saying as well. So we're full time. The next play is start to start to build a team. Like I would not be able to jump on these calls. I would not be able to consistently put out course material. I would not be able to fulfill for clients, and I would not be able to close deals if I didn't have guys like David. And if I didn't have guys like, and if I didn't have a team of editors, I just wouldn't, I. Like, I would not fucking have, I wouldn't even be able to post the four a day that I'm doing on Instagram right now. If I didn't have a team around me. If I didn't have a team of editors, if I didn't have a social media team that was putting out the, the content for me, there's not enough hours in a day to be producing the level I am at social media right now. Mark my word. The stuff you see just on Instagram alone, there's not enough time in in a day for me to be doing that. If I work 24 hours a day, I couldn't put out the stuff that I'm putting out right now on Instagram. You have to have a team around you. But then the question's like, you know, how do you, how do you build a team? Where do we find team guys like, uh, Pedro Allen, cherish, Lauren, Danny Labin, like editors at our disposal. We have a really, really big network of editors within, uh, within our team. So anyone on the mastermind, like, we'll literally just play an editor on your team for you. So if guys like didn't know that. Just shoot me a message or shoot on just a message. Like we can literally place an editor on your team for you, like vetted by us, like have edited videos for me or for our private clients in the past where we're able to just like put those on your team, uh, for you. So that's always an option there. But when it comes to building a team, like you just wanna go personally for me, like I always just go for a culture fit. Like we had a call. I think it was two or three weeks ago at this point, it was all we're on the mastermind call. And I was like, dude, my fucking team just loves working. And I watched David and Andres, who are the guys who've been with me for the longest. Like, I literally light up. They're like, Y Yeah. Yeah. And to me, I was like, that's the, that's the biggest piece. It's just the, the culture fit right there. It's like, is it someone that I want to consistently be talking to? Is it someone that understands the brand because like realistically editing. And posting on social media is not a difficult skill. Like you can have pretty much anybody do it. Like clicking the button is not too hard. I don't think it's that hard. And, and for editing you can learn it pretty fast. Uh, but the biggest thing is that like competence when it comes to creativity. Like, does this person understand where I want to go? They understand the vision brand, they understand why we're even doing this. And for me, I always like drill it with my team, with editing team, social media team, internal team was like, this is what we're doing. This is our brand. And if you guys watch, um, there's another program inside the, the branding module in, uh, in the, the social media blueprint, which is the free course that's inside of this community. There's one that talks about like your brand. Your voice, your image, like what we're doing, and it's very important to have this documented when you start to build your team. Now understand like this is something like if, if I tell you like, Hey, what's your brand voice? What's your brand image? What's your brand vision? That does not matter here. Like you need to post and you gotta get better at analyzing your content. You have to post and see what's good. But once you get to here, like three and four, it's like, okay, if, if I want David, if David's new to the team and I want him to understand what we're looking to do. Instead of me getting on one Zoom call and just firing out of my mouth like a machine gun, what I want on time, and then expecting him to understand it completely. We help you make a document. Your brand vision, your brand voice, your brand image. Say, Hey David, here is me. This is, this is what we do here. Constantly refer back to this. If you're editing a video, these are the parameters that it should follow. Every video should get us closer to this, and certainly not pulse away from it. And every video is with a purpose. So. If you at level three or four. I would recommend literally just like watching that module or having your team go through that module, if you already have a team, like watch that module be like, Hey, this is the brand voice, this is the brand image, this is what we're doing. And I believe it's actually, I think it's actually locked in thing right now. Legacy programs. I think it's locked. So if anyone's there, like, just shoot me a message. I, I just don't wanna put it in the, uh, the actual social media blueprint because I didn't wanna. Distract people with stuff that's not like moving the needle a hundred percent. When we're up here, and I know we had a, a couple people join in, um, a little late right now, what we're doing is going over the different levels of social media and where you're at. So I'll give a super quick recap, but this will be in the call recordings afterwards as well. So level one is where your new have a post on social media before definitely haven't been consistent. Have maybe only posted like two or three times if that. Um, the play for you is just a post. Number one goal is just post. If you're a novice, this is where you post content. You know you want to grow on social media, but you've struggled to stay consistent. You've spent one week posting every day and then took two weeks off, and then you've posted every other day for a month and then took two months off. And for whatever reason, you feel like social media's kinda like a hamster wheel. The goal in the play is just to pick a schedule that you can commit to and really commit to it. Like be disciplined. Like if you were in the gym trying to lose weight, like we get in the gym and we work out every day, regardless, whatever schedule that you can commit to really commit to. 'cause social media is not one in two days, it's one in years. That's the real, the real winners take years. Grow their social media. 'cause the videos you're putting out are not the asset. The audience that you're building is the asset. It's not, the videos are just sawdust. It's the people who watch you know you, like you and trust you. That's why we do social media, because if you get to the other side, if you get to the end of the rainbow, if you will, it's very, very beautiful. And all of your business efforts become very, very easy when you have that brand. Third is if you're consistent and you're not, and you're struggling to grow. Analyzing your content, taking the good stuff, noting what worked. Take your five best posts, say what are the common factors between these five, take the worst five posts, say what are the common factors between these? Do less of this and more of this. That's all analyzing is at this level. And then number four, like we were just talking about, is building your team. So that's where we had left off. Like, Hey, if you're building your team, it's really hard to like constantly drill the vision in at all times, which you should be doing regardless, but it's really, really helpful if you have a brand document where you're like, Hey, these are the colors that I like to use. Don't use red in the fonts if our color's blue, like simple stuff. But I used to bang my head against the wall like crazy. I'm like, why the hell did you pick red for this color? When I, when I never said not to pick red, I just figured like you'd be able to look at the page and see that there's a bunch of blue on it and you should keep using blue. But whose fault is that? It's the leader's fault. It's not the editor's fault, it's not the social media manager's fault. It's your fault for not being able to communicate that. So the branding document that we have, and it's at the disposal inside of the community, literally just use that as a template and you'll be able to share it with anybody they'll understand. Okay. Last one. Uh, I'm not gonna spend too much time on this because it's very, I've met, I've met few people that are here. Uh, but the play here in your top 1% creators to really be your number one critic like Mr. Beast right now. You heard of Mr. Beast. He's got a. He's got a, he makes videos, he's got a, a small YouTube channel, uh, with like 400 million subscribers on it. He has nobody to model after, 'cause no one can do what he can do. So he has to be his own worst critic and he has to get in different rooms and is taken different information and really be his own critic. But I think there's something to be said. For being your own critic anyways, like we always need to look at this and not look at it with a special cookie syndrome mindset of like, oh, but I thought this video was good. The market said it wasn't. I had videos do a hundred k plus when I had 900 followers. Michael just started his page. He was on the call earlier. He joined the community last week. He has 200 followers and his first video with us got 30 K views. The market decided that Michael made a good video. So there's no reason to be like, oh, well I thought it was good, so it should have been good. I'm shadow banned. Instagram will tell you when you're shadow banned. If they didn't say You're shadow banned, you're not shadow banned. Like the content's just not good. So like coming from someone like me, it may be hard to hear, but like we have to take a look at it. Be like, would would this, would this be a video that I'd actually wanna watch? That's the only barrier that it should go through. If you're trying to attract people like yourself. Would my ideal client want to watch this video? Would I actually watch this video? Would I actually follow myself? Okay. Guys, appreciate you joining, uh, mastermind. We'll see you on the, uh, on the next call. We'll jump on that link and, uh, look forward to seeing everybody in the community. Peace.