So we are gonna

have a little bit of a

different chat today.

I'm gonna talk to Emma

about something that she

was asking me before we

actually started recording.

So if you don't know

who I am, I'm Brianna.

I'm the, uh, head

of Bambi Media.

We're a podcast and

video production company,

and we work with Emma.

And I love doing these

sessions with Emma,

where I sit in on

her recordings, okay.

And I help her.

Like record or just at least

be an audience there, or

give her a bit of guidance

on how to finish an episode

or how to start with a

good hook or a good story

or something like that.

And so Emma came to

me and she said, well,

what did you say, Emma?

Tell me what you said.

said,

feel nervous still making

this podcast after five years.

and I think

it's become probably more

nerve wracking for you.

After we started working

together and I said to you,

you need to stop doing so many

guest episodes where you're

highlighting all the guests

and we have no real look

into who you actually are.

I know, I know

she pushed me folks.

She really pushed me and I

I.

it,

and I

also hate her

Ha ha.

Hahaha.

And so, yeah, Emma came to

me today with this, this kind

of feeling of like, why am I

still like nervous about this?

Why is it still hard to do?

And is it valuable?

Like, is is what I'm

providing valuable?

It feels like maybe it isn't.

And, and so I wanted to

have, like, we wanted to have

this chat today to have this

discussion about what it's

like being a business owner.

Yeah.

A content creator.

That's what you are.

You are a content creator.

I don't see myself

that way, but Yep.

No, exactly.

Yeah.

being a, a business

owner and a content creator,

and a saleswoman and a,

you know, a mother and a

wife, and all the things.

things.

how do you become

comfortable as a business

owner also being the front

face, the personal brand?

Of your business.

It's a great question.

Also, I wanna say that Brianna

said it's good to have nerves.

It's good to have nerves.

But then when I told her

what my nerves were, which

is almost tread showing up to

do the podcast, the actual.

Recording of it.

'cause I'm like, am I

gonna say the right things

I have enough material?

All the things just.

Oh, this is just me

being really honest.

Right.

And the last set of,

podcast episodes, if

you haven't listened to

them, were very personal.

So personal.

After the one about one

of my mom, I got off Bre,

I didn't tell you this.

I got off and I had a little

cry I'm like, that was so hard

to record and put out there.

And then thank goodness I

was overseas when it came

out, because if it was

here when I came out, I

probably would've had the

same feelings over again.

I also am so desperate to

show people that you can

show up as you and it's

okay, and I'm just still

trying to get into that.

right?

Like just showing up as me

and it being okay, we're like

conditioned to be a certain

way and I have always been a

rule breaker, is not great.

But anyway, always been

a rule breaker and so I.

Sometimes have to hide

that because that's not

necessarily appropriate.

And I'm, I'm done with

being appropriate.

I, I've got things to share.

It's just how do I do it in a

way that serves the audience?

And this isn't just a

platform that I talk

about myself 'cause that

is not what I wanna do.

Yeah.

It is not like you are a,

like a, an influencer that's

wanting to get higher up

in the influencing world,

you know, and, and get more

followers and, and get brand

deals and all that like that.

That's not why you are here,

you know, and I think the

thing that's interesting,

what I've found from

watching the progression

of you over the last, you

know, however long we've

been working together is.

Part of my role here is to

look at what happens when we

post things on your LinkedIn

and we see how that goes.

Right?

So especially that stuff

that's really hard that,

you know, things when you're

talking about what happened

with your mom and like, ugh,

you know, we wanna make sure

that you are coming across

and still being represented

That you're not just like,

oh, here's my sad story,

you know, because that's

absolutely not what it is.

It's not coming

from a place of trauma,

No.

I've healed, and this

is the thing I will say

how I've gamified this.

So I know I say I am

nervous and I dread,

rocking up for podcasts.

And that is nothing

to do with Brianna.

That is nothing to do.

That's just a me thing, right?

But how I've gamified it

is like trying to add in

a shocking truth so that

Brianna's face goes, I

go, oh yeah, nailed it.

So maybe I've just hacked

myself and gamified

it in a way that makes

it bearable for me.

And I think it's good

when I'm on these sessions

too, especially when you're

sharing things like this

where it feels like you're

just not talking to yourself.

I feel like that helps.

And so when, when we've posted

things on LinkedIn and they've

been really hard for you to

record, but then you see what

happens on the other end when

people are then thanking you.

For sharing that stuff and

saying like, oh my God,

I love you even more now.

You know,

Yeah.

That's what

makes it worth it.

Yeah, and you

can see the impact.

It's just you've gotta

get over your own nerves

and scaredy cattiness in

order to have the impact.

that's the bit

that I'm constantly

pushing myself to do.

I mean, no one would think

Me recording a podcast

episode is hard for me.

No one would think that

now until this episode.

It's been five years.

Does it get easier?

Yes, it does get easier, but

also if your content shifts,

like we've shifted ours, and

if you are the focal point

and it's just about you,

that's like next level, right?

And then you start talking

about your own personal

situation and you start

talking about things that.

Have previously

been seen as taboo.

And that was one of the

reasons that I really wanted

to do that because we've got

a stack of mental health stuff

going on in my family, and

there is still so much stigma

there doesn't have to be.

And if someone is brave enough

to say it, and the amount

of, to your point, the amount

of private messages, I get

to say, man, that episode

really resonated for me.

Thank you for sharing it.

Blah, blah, blah, blah, blah.

And I'm like, you know what?

If we've impacted one

person, that's the whole

reason I went into business

in the first place.

Right?

How do we impact one

person at a time?

And if.

It does that.

I've done my job, but

it's still fricking scary.

Yeah, totally.

And then the, the, I guess

the trajectory of how

this works from a personal

branding perspective is,

and Emma and I have spoken

about this privately,

we're, you know, we are not

airing her dirty laundry.

We are not damaging the brand

by sharing these things.

These are things that

are always from the

frame of, this was hard,

but I got through it.

Or this was crazy.

Oh my God, I'm never

doing that again.

Like buying a motorbike,

but this is what I learned.

And so there's always,

from the story, from the

trauma, from the stigma,

from the whatever, what.

Out of that story has

pushed you to become

who you are and why you

do the job that you do.

So that's a question that

you have as a listener to

think about for yourself.

If you are scared or

worried about sharing

some of yourself, you need

to think about how the

story that you can craft

can turn into something

that will help someone.

Yes, and I think at

this point it's important to

say you cannot do that when

you're sitting in trauma.

I see women turn up

on Instagram mainly,

and they're in tears.

They're in the middle of the

thing and they just should

not, just don't do it.

Right.

It's not actually serving your

audience, it's just helping

you let it out and rant.

I just don't wanna

be that person.

And all the stories that we've

got are, I've healed from it.

I've done the work,

I'm on the other side.

I would not share anything

that I was just a smack

bang in the middle of.

I just don't think that's

fair on my audience.

And I'm not sure how

that's helpful in serving

the audience either.

So I just wanna put

that caveat in there.

'cause I think some people use

social media as like a venting

ground to help them heal.

I would never do that and

I'd never recommend it.

Yeah, and I think,

again, that's another,

that's another type of.

Person that does that

where they feel like

they wanna share that

messy, you know, I'm in

the middle of the thing.

and that, that a certain

type of person will also

respond to that and will

want to follow that person.

to how they then would

work with that person.

Like if we're talking from a

professional standpoint, that

doesn't make sense, does it?

Yeah.

I have a lot of clients

who are in the messy middle.

We have lots of tears, lots

of laughter, lots of things.

Would I share it?

No.

Would they share it?

No.

It's a, it's a private

journey And this is what

I struggle with, right?

There's gotta be some privacy.

Like I'm actually quite

a private person, so when

I share the things I've

thought heavily about them,

I've thought about what the

implications are and I've

gone, yeah, okay, this would

be, this would help serve

an audience in this way.

So I've already thought

about it versus not

having any thinking to do

with it and not being in

the messy middle of it.

Yeah, a

hundred percent.

I think that's really smart.

And where you're at now,

do you feel like you, you

understand the benefit

of what you're doing?

Oh, good question.

As in podcasting, do you mean?

Yeah, I

think pod podcasting.

And then more generally how

that impacts, like what have

you seen that kind of shift

for you in the last, let's

say, six to nine months?

Yeah,

the, I think the

benefit of how I'm sharing

up, showing up now that

people know me more for sure.

Like we have nailed the,

a sneak peek behind Emma's

life, what it actually means,

how I got here, why I'm

here, et cetera, et cetera.

also even my clients

I've worked with for

years now religiously

listen to the podcast.

'cause they're like, we don't

wanna miss that bit like.

What else don't

we know about you?

And I find it fascinating

because I was having a

conversation with one of

my clients and she's, I

didn't know that about you,

Emma, and I went, well,

in our coaching sessions,

the coaching sessions

are actually about you.

They're actually not about me.

And what I've realized is

people need more of me.

I don't wanna take up

this coaching session

talking about me, right?

Because it's

actually about them.

Like they're investing in

coaching to get the coaching,

then I'm like, how can I

pop snippets of myself into

that so that they still

feel like they know me?

Because the worst thing is

you think you know someone

for five years and then they

turn around and go, oh yeah,

I did this, this, and this.

This is a classic

example, right?

We had a retreat on

the weekend, thriving

Women Retreat, and I

happen to mention that.

As a teenager, I got put in

the back of a paddy wagon.

Now everyone was like, what?

Because they only

know me as this like

professional business coach.

And then, you know,

I was able to.

To sing a whole song about

being in the pa back of a

paddy wagon, and they all

thought it was hilarious.

It didn't take from my

professionalism for who

I am now, but it showed

them that, oh yeah, she's

got this other life.

And I suppose on the weekend

it kind of like occurred to

me that it's okay to share

those bits of yourself.

You don't have to share

'em all, like don't go

all ugly, but you can

share the bits that.

Have a great story to

them, but also so that

people can get to know

you as the human being.

And you know, in the

world of ai, we did a

great masterclass on ai.

It blew my brain, but one

thing that I know is that in

a world of ai, when content

can be written by ai, the

human aspect, the stories

that we tell, we just have to

let those out because people

wanna work with human beings.

And I've always said

that, but it's like.

AI's just like push that

a little bit further.

Right?

And so I'm not saying

we don't work with ai.

I'm saying be human.

Share the stories that make

you you and be okay with that.

Yeah, absolutely.

And I think it just makes

you more interesting, like

a person to then wanna

work with you if they

know a bit more of your

backstory and they can see

that you deliver on what

you say you're gonna do.

Having that.

Altogether makes me go,

Ooh, Emma's the one for

me versus someone that's

just spouting like the same

business coaching advice

that I can get from anybody.

Emma's got her whole

story wrapped into it,

and then is also a very

professional woman.

So it just becomes this

bigger kind of package of

wonderfulness versus bland.

Could be ai, but is actually

a person just not giving

you any of themselves.

Yeah, and I mean

the elephant in the room

about now is the amount

of business coaches that

are out there, Brianna,

Hmm.

lot, right?

There's a lot of coaches

out there, and so I. You

have to work smarter and

more strategically about

digging out the bits about

you that are really unique

because there are so

many, might I say cowboy

Mm-hmm.

there And, given my

background and my experience

and my, time in business

and doing all the things.

Just because I show up

and I'm real doesn't

take away from that.

Whereas I thought before,

I thought, I can't tell

anyone the other bits about

Emma McQueen because then

I won't be taken seriously.

And I think especially on

when I first started on

LinkedIn, I had so many, sorry

boys, I had so many blokes

reach out and say, no one's

gonna take you seriously

'cause you're wearing pink.

And I'm just like,

you know what?

If you like, that

is ridiculous.

That is not going to happen.

And but that stuck with me.

'cause I'm like, maybe I

can't show up as me, then

maybe me isn't good enough.

And I just had to go,

don't be stupid, Emma.

Give yourself talking too.

Let's get on with this.

Like, you are enough.

You are good enough.

And who cares that

you wear pink?

It's your favorite color.

Screw it.

You know?

So I think you gotta

work through all

these things as well.

Yeah, and you get

better at it over time.

And so for the person that

is listening or watching

this right now, if you are

the kind of person that,

like you're an entrepreneur,

I think this is the thing.

If you are an entrepreneur,

someone that's trying to

build a business and you're

not sharing yourself,

Yeah,

you are just

gonna get lost in a

sea of everyone else.

Same.

Yeah, totally.

and someone can

go to chat GPT and ask the

question that Emma could

answer, right, and then

chat GPT would give them

a perfectly fine response.

You know, maybe there might

be some hallucinations in

there, maybe it might not

be completely accurate,

but chat GPT could

do a pretty good job.

but Emma, or coming to someone

that has a personality, has a

story, and then knows nuance,

that is going to

be the difference.

And you won't learn how

to develop that nuance

without sharing some of

yourself, without knowing

and understanding, and

establishing that what

you're building is a

personal brand first,

and everything else comes.

After that.

So when you're nervous,

like Emma said, you know

when you're nervous, when

you're dreading, these

are the things that you

have to have in your mind.

Why am I doing this?

It's to build my business,

but it's also to help others.

And if you're dreading

and if you're nervous,

that is a very good thing.

It means you care.

Yeah.

I care a lot.

I don't care about what

people think, so I, there's

no people pleaser about me,

but I care a lot about the

quality, the value, you know.

I just care.

So I'm just gonna go with yes,

I'm completely nervous and

always outta my comfort zone.

And for that hour and a half,

once ever, whatever we do

when we do it, that's okay.

Just have a nap after.

Have some

tissues and a.

Have some

tissues and a nap.

No more tissues,

no more crying.

Uh, okay.

Well that was nice.

Any, any of the things

you'd like to discuss

before we close out?

I would just say

that, just because I am

the business coach doesn't

mean I don't have these

really human feelings.

And I think when you've got

a group, Ben, you've got

a big community, they're

like, you almost get put

on a pedestal, right?

Like, she must

have it together.

She must not feel

nervous, she must not

feel all these things.

And that is just not true.

feel them when we

do it anyway, right?

I, I think about

go-getters days.

I don't like being up on

stage, so I try and get

on the mic and off the mic

as quickly as possible,

but I love bringing

the community together.

You just have to

do the things.

So I suppose this is

one, a pep talk for me.

Just do the things.

do the things and

don't complain.

Three, do the things,

don't complain, and

just keep showing up.

I would say

Fantastic.

Nothing more I need

to say on that.

Nothing more I need to say,

look, I've done my job.

You're just, you're

doing so well.

That's awesome.

Mic drop.

I've done my job.

Oh, okay.

Have a good day everybody.

Thanks everyone.