1 00:00:05,580 --> 00:00:10,590 Unknown: Perfect, everyone, and welcome back to quantum revenue 2 00:00:10,590 --> 00:00:13,980 expansion, the podcast, super excited to have you back with us 3 00:00:13,980 --> 00:00:17,910 today. And I think you're really going to appreciate the topic, 4 00:00:18,030 --> 00:00:20,580 because we're gonna talk about how to really make your 2022. 5 00:00:20,640 --> 00:00:24,210 Even better. So I've got the Amazing Alex Berezovsky here 6 00:00:24,210 --> 00:00:28,170 with me today. Alex, I go back, I think more than five years, I 7 00:00:28,170 --> 00:00:30,360 don't even know like, at some point, it's gonna be a decade. 8 00:00:30,750 --> 00:00:33,600 And so excited to have you here because we're going to talk 9 00:00:33,630 --> 00:00:37,920 about how we're talking about simplifying systems and success 10 00:00:37,950 --> 00:00:42,510 are quantum revenue growth. In other words, how do you organize 11 00:00:42,630 --> 00:00:45,450 how to simplify things, how to have systems that actually help 12 00:00:45,450 --> 00:00:50,010 you move your business forward, because if if you don't have the 13 00:00:50,010 --> 00:00:52,800 systems and processes in place, if you're not organized, it can 14 00:00:52,800 --> 00:00:56,130 be really hard to have that quantum revenue growth. So Alex, 15 00:00:56,130 --> 00:00:56,940 I'm so glad you're here. 16 00:00:57,089 --> 00:00:58,679 Thank you for having me. 17 00:00:59,129 --> 00:01:01,439 Your timing is so good, because it's like we're talking about 18 00:01:01,439 --> 00:01:05,249 2022. We're talking about how to make this year incredible. And, 19 00:01:05,669 --> 00:01:11,519 again, we can have all of the the amazing, you know, revenue 20 00:01:11,519 --> 00:01:14,909 models and the plans to get there. And I think as CEOs, I 21 00:01:14,909 --> 00:01:18,689 know me, we can be a little bit a DD and ADHD and you feel like 22 00:01:18,689 --> 00:01:20,519 things are all over. So you're gonna help us bring it all 23 00:01:20,519 --> 00:01:23,549 together. But before we do that, I have a couple housekeeping 24 00:01:23,549 --> 00:01:27,629 items. If you haven't yet, go to Ursula inc.co. On the homepage, 25 00:01:27,629 --> 00:01:30,929 you'll find my free course that goes with this podcast, quantum 26 00:01:30,929 --> 00:01:34,199 revenue expansion. And during that course, it's free hours, 27 00:01:34,199 --> 00:01:37,979 it's in three segments. So one hour per segment, the first 28 00:01:37,979 --> 00:01:40,529 segment, we talked about how to create your content revenue 29 00:01:40,529 --> 00:01:42,899 container, and what that really means. In other words, how do 30 00:01:42,899 --> 00:01:47,489 you create a stretch goal for every month and actually reach 31 00:01:47,489 --> 00:01:50,159 it. So I'm going to break that down for you. Then, on the 32 00:01:50,159 --> 00:01:52,469 second part of the class where we talk about marketing and 33 00:01:52,469 --> 00:01:55,199 pricing, how do we get those two things in alignment, so you can 34 00:01:55,199 --> 00:01:59,159 put your product or service out to the world confidently. And 35 00:01:59,159 --> 00:02:02,069 the third segment is all about collapsing time, which is one of 36 00:02:02,069 --> 00:02:03,839 my favorite things to talk about, and how to get to your 37 00:02:03,839 --> 00:02:08,279 goal even faster. So that sounds fun to you. It's a $997 value, 38 00:02:08,399 --> 00:02:11,999 we're giving it away, good Ursa ink.co, it's on the homepage, 39 00:02:11,999 --> 00:02:15,359 super easy to find. So that's our gift to you. Also, if you've 40 00:02:15,359 --> 00:02:18,329 heard about the 2x intensive, and you're like I wanted to ask 41 00:02:18,329 --> 00:02:22,079 my sales and shave 10 more hours off my work week. We'd love to 42 00:02:22,079 --> 00:02:26,399 help you do that in 2022, go to Arsenal inc.co, forward slash 43 00:02:26,429 --> 00:02:29,279 apply, send us some details. And we'll get you all the 44 00:02:29,279 --> 00:02:31,799 information about the 2x intensive. We'll also put all of 45 00:02:31,799 --> 00:02:34,319 this in the show notes so you can find it easily. Another 46 00:02:34,319 --> 00:02:36,899 thing I want to say about that is, you know the clients have 47 00:02:36,899 --> 00:02:40,319 taken the 2x intensive, come on the other side was such a 48 00:02:40,319 --> 00:02:42,269 different perspective of what they want to create for their 49 00:02:42,269 --> 00:02:45,929 business and their lives. And they realize that it is possible 50 00:02:46,019 --> 00:02:49,289 to make more money and work less what a concept. So we'd love to 51 00:02:49,289 --> 00:02:53,999 have you experienced that as well. One side note to that is 52 00:02:53,999 --> 00:02:57,239 we have a limited amount of two intensives. On the calendar, we 53 00:02:57,239 --> 00:03:00,089 have January, which is almost full, and we have March, which 54 00:03:00,089 --> 00:03:02,969 is filling up quickly. We're not going to have one in February. 55 00:03:02,969 --> 00:03:06,179 So if you have interest, definitely reach out and and 56 00:03:06,179 --> 00:03:08,879 we're expecting a waitlist pretty soon, Alex. So that's 57 00:03:09,029 --> 00:03:12,959 really exciting for our time. So Alright, with that, let me tell 58 00:03:12,959 --> 00:03:15,809 you about Alex Brzozowski. She is a digital professional 59 00:03:15,809 --> 00:03:19,439 organizer, and productivity specialist, she started the 60 00:03:19,439 --> 00:03:22,139 organizing because she believes there's a better way, a better 61 00:03:22,139 --> 00:03:25,499 way to organize people's lives, specializing in digital 62 00:03:25,499 --> 00:03:29,129 organizing and productivity, including digital documents, 63 00:03:29,189 --> 00:03:36,929 passwords, photos, music, email, contacts, calendar, and more. 64 00:03:37,109 --> 00:03:39,329 Her goal is to help her clients free up time to do what they 65 00:03:39,329 --> 00:03:42,059 love by bringing order and efficiency to their business 66 00:03:42,089 --> 00:03:47,189 and, or personal digital life. I mean, I think we all live in a 67 00:03:47,189 --> 00:03:52,739 time where it feels like we're on our phones way too much. Our 68 00:03:52,769 --> 00:03:56,759 email isn't necessarily organized in any way. It takes 69 00:03:56,759 --> 00:03:59,639 up a lot of time. There's distractions on this thing 70 00:03:59,639 --> 00:04:02,819 called social media, right. And there's distractions of the 71 00:04:02,819 --> 00:04:05,669 world right now. And so I'm excited to have you here. So 72 00:04:05,669 --> 00:04:09,749 Alex, let's just dive in and start with your story. What led 73 00:04:09,749 --> 00:04:14,069 you What led you on this path? And I know you have a passion 74 00:04:14,069 --> 00:04:16,469 for organizations, what brought you to this moment? 75 00:04:16,740 --> 00:04:21,660 Yeah, so thank you again for having me. So I started my 76 00:04:22,980 --> 00:04:27,000 career, I guess you could say in the legal world, which brings me 77 00:04:27,000 --> 00:04:31,620 to where I am today. Sounds kind of weird. But I was a paralegal 78 00:04:31,980 --> 00:04:36,990 for many years before starting my business and in that we were 79 00:04:36,990 --> 00:04:40,290 100% paperless at the law firm. I was at two different law firms 80 00:04:40,290 --> 00:04:44,220 are huge one small one. And both of them were paperless, which 81 00:04:44,220 --> 00:04:49,860 was unheard of back. This was in 2008. So that was something that 82 00:04:49,860 --> 00:04:55,230 was unique to where I was, and then also I worked with many 83 00:04:55,230 --> 00:04:58,290 clients and wills, trusts, probate, estate administration 84 00:04:58,650 --> 00:05:02,430 and business Law, things like that a lot of transactional type 85 00:05:02,460 --> 00:05:07,350 of work doing that I really got to see how many people were not 86 00:05:07,380 --> 00:05:12,630 organized. And would they ended up spending so much time and 87 00:05:12,630 --> 00:05:16,410 energy and, you know, just added stress to an already stressful 88 00:05:16,410 --> 00:05:19,320 situation with maybe a loved one passing away, or maybe some 89 00:05:19,320 --> 00:05:22,830 contention with their business. And so they now have to think 90 00:05:22,830 --> 00:05:26,460 about all the organization pieces, and I just kind of 91 00:05:26,460 --> 00:05:31,080 became like the go to person of getting that stuff in order, and 92 00:05:31,110 --> 00:05:34,590 digitizing things, understanding, you know, 93 00:05:34,620 --> 00:05:38,790 creating templates and reusing efficiency, all those things 94 00:05:38,790 --> 00:05:42,390 just to make, like at the law firm, easier, but also help our 95 00:05:42,390 --> 00:05:47,610 clients get things done more quickly. But I figured out that 96 00:05:47,610 --> 00:05:50,880 I could do this as a business and actually bring it to more 97 00:05:50,880 --> 00:05:55,470 people. And seeing that I was also dabbling so much into 98 00:05:55,470 --> 00:05:59,760 business law, I found out how the legality part of it, I could 99 00:05:59,760 --> 00:06:02,010 totally do it. I was like, that was the only part that was 100 00:06:02,010 --> 00:06:06,450 holding me back. So I figured that out. And I was like, you 101 00:06:06,450 --> 00:06:09,870 know, I can do this and help a lot more people and collaborate 102 00:06:09,870 --> 00:06:14,340 and have the team that I want. The law firm world was not going 103 00:06:14,340 --> 00:06:17,880 to be able to give that to me. And this was something I could, 104 00:06:18,270 --> 00:06:23,640 you know, really grow and help more people. So that's what I 105 00:06:23,640 --> 00:06:25,110 did. Yeah. Well, 106 00:06:26,160 --> 00:06:28,830 I know, and congratulations on your business. I know, it's 107 00:06:28,830 --> 00:06:32,430 evolved in many ways over the years. And when you look back at 108 00:06:32,430 --> 00:06:35,970 your business, what were the biggest myths about money and 109 00:06:35,970 --> 00:06:40,140 revenue that you had to let go of to continue to grow your 110 00:06:40,140 --> 00:06:45,090 business? The biggest one is that it's hard work. Hmm, say 111 00:06:45,090 --> 00:06:49,470 more about that. Yeah. So I, it's something that I still have 112 00:06:49,470 --> 00:06:53,640 to constantly remind myself. And I actually have a little sticky 113 00:06:53,670 --> 00:06:57,660 note here that says, Let it be easy. To constantly remind 114 00:06:57,660 --> 00:07:02,760 myself this, I was thinking it was a constant uphill battle. 115 00:07:02,790 --> 00:07:07,410 And that money, getting money as hard that gaining money is hard. 116 00:07:07,410 --> 00:07:12,600 And that doesn't, that's not true. And it doesn't need to be 117 00:07:13,110 --> 00:07:18,510 hard. It doesn't need to be that way. And I've pushed myself to 118 00:07:18,510 --> 00:07:22,410 the max and made it so hard so many times, and it didn't make 119 00:07:22,410 --> 00:07:27,390 it I didn't make more money because of it. Um, and so that 120 00:07:27,390 --> 00:07:32,670 doesn't equate to anything. So that would be the biggest one 121 00:07:32,670 --> 00:07:39,690 for me that I've had to kind of re Yeah, Bri, change my mindset 122 00:07:39,690 --> 00:07:41,220 on it. So, so 123 00:07:41,250 --> 00:07:44,220 beautiful. And so what, like when you look back at the 124 00:07:44,220 --> 00:07:48,960 trajectory of your journey in your business, if how do you let 125 00:07:48,960 --> 00:07:51,330 it be easy? I'm sure all entrepreneurs CEOs are like, 126 00:07:51,330 --> 00:07:54,720 Okay, well, hard, how do you let it be easier? What does that 127 00:07:54,720 --> 00:07:55,350 even mean? 128 00:07:55,980 --> 00:08:02,160 Yeah, so letting it be easy to me. It's like letting go of 129 00:08:02,190 --> 00:08:07,620 expectations of how things are going to be letting things like 130 00:08:07,620 --> 00:08:10,380 thinking instead of like, being like, oh my gosh, this is gonna 131 00:08:10,380 --> 00:08:14,700 be so stressful, like going into it more of a no, this is just 132 00:08:14,700 --> 00:08:17,310 gonna happen, it's gonna come so it's more like an attitude 133 00:08:17,310 --> 00:08:22,350 shifts from like, in my space, because when I do that, I 134 00:08:22,350 --> 00:08:26,640 actually find out that I have fun doing certain things. So 135 00:08:26,640 --> 00:08:29,340 like I found out and I would have never found this out if I 136 00:08:29,340 --> 00:08:32,880 would have just kept my mindset as this is going to be hard, 137 00:08:33,090 --> 00:08:36,300 which is I really enjoy creating, like presentations and 138 00:08:36,300 --> 00:08:41,970 like the creativity of its, you know, I like dabbling in Canva 139 00:08:42,060 --> 00:08:46,140 like, I would have never had that experience if I would have 140 00:08:46,140 --> 00:08:48,210 just, you know, kept putting it off and saying, oh, it's gonna 141 00:08:48,210 --> 00:08:51,690 be so hard because it seems like such a behemoth thing of 142 00:08:51,690 --> 00:08:55,530 relearning a platform fit you know, being creative. I don't 143 00:08:55,530 --> 00:08:59,880 think of myself as creative. But as soon as I was like, just let 144 00:08:59,880 --> 00:09:04,170 it go and just have fun with it and let it just let it it's not 145 00:09:04,170 --> 00:09:08,910 going to be hard and just coming into it with that and we talk a 146 00:09:08,910 --> 00:09:14,070 lot about this at the CEO tables just not being so attached to 147 00:09:14,130 --> 00:09:21,960 the way things are. I think that one thing which is really 148 00:09:21,960 --> 00:09:25,170 interesting is it's almost like being codependent on your 149 00:09:25,170 --> 00:09:27,990 business in a way because when you're codependent on somebody 150 00:09:27,990 --> 00:09:33,840 you're super attached and so you have to like be committed yes 151 00:09:33,840 --> 00:09:39,900 but not be so like wrapped up in it and defined by it and letting 152 00:09:39,900 --> 00:09:44,880 it just kind of take over you but having that space. I it's 153 00:09:44,880 --> 00:09:47,790 really hard to like put into words for me, but just to me, 154 00:09:47,790 --> 00:09:50,970 it's all about attitude. Yeah, letting it be easy. 155 00:09:51,360 --> 00:09:53,340 Well, let's unpack that a little bit because I love what you 156 00:09:53,340 --> 00:09:55,110 said. It's like being codependent with your business. 157 00:09:55,140 --> 00:09:58,980 And I especially as women, I think we can really relate to 158 00:09:58,980 --> 00:10:02,370 writing the emotional Business rollercoaster. Oh, I lost a 159 00:10:02,370 --> 00:10:04,500 client, I'm going to feel terrible. Oh, I got a new 160 00:10:04,500 --> 00:10:07,440 client, I'm going to feel great. Oh, my team members leaving, I'm 161 00:10:07,440 --> 00:10:10,350 going to feel terrible. Oh, you know, we have more money in the 162 00:10:10,350 --> 00:10:12,900 bank than we thought I'm going to feel great. And letting it 163 00:10:12,900 --> 00:10:14,550 run your emotions because I feel like that's kind of what you're 164 00:10:14,550 --> 00:10:18,630 saying. Right? Yes, yeah. And that I mean, it doesn't serve 165 00:10:18,630 --> 00:10:21,870 us. And so for everyone who's listening, because Rebecca 166 00:10:21,870 --> 00:10:24,750 really talks about this at the CEO table is to be, you know, to 167 00:10:24,750 --> 00:10:28,710 be committed to what you want, but detached from the outcome, 168 00:10:28,740 --> 00:10:31,410 you be committed and detached. And so for everyone who's 169 00:10:31,410 --> 00:10:34,230 listening to give yourself permission to not ride the 170 00:10:34,230 --> 00:10:38,010 business emotional roller coaster, it is not worth it. It 171 00:10:38,010 --> 00:10:42,660 will, it will run you. And because the truth is, not every 172 00:10:42,660 --> 00:10:45,300 client's gonna be happy. The truth is, not every prospect is 173 00:10:45,300 --> 00:10:49,170 going to be say yes to you. The truth is, your team members 174 00:10:49,260 --> 00:10:52,230 aren't always going to be happy. The truth is your bank accounts 175 00:10:52,230 --> 00:10:55,590 not gonna look the way you want it to. And in those moments, you 176 00:10:55,590 --> 00:11:02,370 have a choice to say, I'm going to be super depressed. I'm just 177 00:11:02,370 --> 00:11:04,950 going to be detached, I'm going to be neutral. I like to think I 178 00:11:04,950 --> 00:11:07,050 like to say I'm Switzerland, right? I'm just going to be in 179 00:11:07,050 --> 00:11:10,440 Spain, whatever. And then I'm going to go out and find 180 00:11:10,440 --> 00:11:12,360 something to make me happy. So let's talk about that for a 181 00:11:12,360 --> 00:11:15,540 moment. And the big thing in that the CEO table will talk 182 00:11:15,540 --> 00:11:18,510 about it lately is like, what do you do to feel better? What do 183 00:11:18,510 --> 00:11:22,740 you do Alex for self care, and to take care and to stay in that 184 00:11:22,740 --> 00:11:24,390 kind of neutral space with your business 185 00:11:24,450 --> 00:11:30,450 i, so I'm an active person. So in so some, there's interesting, 186 00:11:30,450 --> 00:11:34,590 that's like a dichotomy. I need to burn myself out. And so I 187 00:11:34,590 --> 00:11:39,120 usually have to like run, walk, something have to move. And then 188 00:11:39,150 --> 00:11:44,520 it's typically like massage. You know, listening to peaceful 189 00:11:44,520 --> 00:11:49,560 music, lighting candles around my house, and just being in the 190 00:11:49,560 --> 00:11:54,240 moment letting go, like, moving my phone away from me. Yeah, and 191 00:11:54,240 --> 00:11:57,690 my computer, leaving it at my desk, not bringing it you know, 192 00:11:57,690 --> 00:12:02,190 now we're so remote. So leaving it really at my desk, not 193 00:12:02,190 --> 00:12:07,080 bringing it into living room. And just completely, actually 194 00:12:07,080 --> 00:12:11,340 not even thinking about the business is how I do a lot of 195 00:12:11,340 --> 00:12:15,840 self care. And just I mean, my biggest self care though, is 196 00:12:15,840 --> 00:12:18,960 really I love like massage facial, that stuff really 197 00:12:18,960 --> 00:12:23,940 rejuvenates me. But I have to also have the active part too. 198 00:12:23,940 --> 00:12:27,810 It's really interesting just for my be able to relax. 199 00:12:27,869 --> 00:12:31,349 Yes, I totally get you and I bet a lot of people listening to I 200 00:12:31,349 --> 00:12:33,779 let you know, without the gym, I would be real cranky. And so 201 00:12:33,779 --> 00:12:37,019 it's like moving the body gets that energy out. But then also 202 00:12:37,019 --> 00:12:39,839 receiving, you know, I feel like the exercise is kind of 203 00:12:39,839 --> 00:12:43,289 masculine energy, massage facials, that's like receiving 204 00:12:43,289 --> 00:12:45,989 that's the feminine energy and having a balance of that to stay 205 00:12:45,989 --> 00:12:49,409 well, especially like we're still, I mean, candidly I'm 206 00:12:49,409 --> 00:12:52,409 saying it's like we're still, we're still in a pandemic, 207 00:12:52,469 --> 00:12:57,029 right? The world, you know, all of us have had very, you know, 208 00:12:57,389 --> 00:13:00,509 tough things happen this year and family members and like just 209 00:13:00,509 --> 00:13:07,589 so much so much sadness, and loss, and as Yos for those of us 210 00:13:07,589 --> 00:13:10,229 who have decided to stay in it, we don't have a choice. We keep 211 00:13:10,229 --> 00:13:13,169 going. And we compartmentalize and I think without the self 212 00:13:13,169 --> 00:13:18,749 care, it'd be really hard to do that. Absolutely. And so, yeah, 213 00:13:18,779 --> 00:13:24,689 I, I want to talk about like, I mean, you you and your business 214 00:13:24,689 --> 00:13:27,509 and what you do for clients and in terms of, you know, 215 00:13:27,509 --> 00:13:31,529 simplifying systems and success for quantum revenue growth. So 216 00:13:31,529 --> 00:13:35,159 my first question in this space, and by the way, this is totally 217 00:13:35,159 --> 00:13:37,259 me being selfish as well, I can't wait to learn more from 218 00:13:37,259 --> 00:13:40,259 you, and just how you do this magic for clients. What are the 219 00:13:40,289 --> 00:13:44,009 what did people get wrong about this? By the way, we're going 220 00:13:44,009 --> 00:13:47,309 off script now. So yeah, Alex, because that's where the fun is. 221 00:13:47,459 --> 00:13:50,879 What do people get wrong about organization, but you wish they 222 00:13:50,879 --> 00:13:51,209 knew? 223 00:13:51,690 --> 00:13:56,940 Oh, man, um, that the solution that works for somebody else 224 00:13:56,940 --> 00:14:03,270 isn't necessarily going to work for them. And that it doesn't 225 00:14:03,570 --> 00:14:07,440 organization it's not something you buy from a box like it's not 226 00:14:07,470 --> 00:14:12,780 a it is custom, you have to make it custom to fit you. 227 00:14:14,190 --> 00:14:15,240 Solve solution? 228 00:14:15,269 --> 00:14:21,869 Yes, yes, there's no such thing. There's, you know, people try to 229 00:14:21,869 --> 00:14:24,959 make it that way. And then it's sometimes fitting like a square 230 00:14:24,959 --> 00:14:28,709 into a round hole, it just is you're trying to make it work 231 00:14:28,709 --> 00:14:33,149 and you're just beating your head and struggling with it. So 232 00:14:33,179 --> 00:14:37,949 it again, it's like going back to make it simple. Um, you know, 233 00:14:37,949 --> 00:14:44,369 equating it to the physical space. Removing the top lid of 234 00:14:44,399 --> 00:14:47,669 the laundry basket sometimes makes it so that your laundry 235 00:14:47,699 --> 00:14:52,019 actually doesn't end up on the floor. So making it simple by 236 00:14:52,019 --> 00:14:56,819 just removing something. Sometimes the answer I feel like 237 00:14:56,849 --> 00:15:00,239 a lot of people get attached to there's all these progress arms 238 00:15:00,239 --> 00:15:03,359 out there. And there's all these options and all these things and 239 00:15:03,479 --> 00:15:05,999 look at what this one can do. And they want to try them all at 240 00:15:05,999 --> 00:15:08,549 once. And then they get overwhelmed. And then they end 241 00:15:08,549 --> 00:15:12,779 up either spreading too thin, where they're just in trying all 242 00:15:12,779 --> 00:15:16,949 these different things at once, or they just are paralyzed. And 243 00:15:16,949 --> 00:15:20,219 they don't do anything. And then they have nothing in place in, 244 00:15:20,219 --> 00:15:24,089 they just want the solution that works for them. But then they're 245 00:15:24,089 --> 00:15:26,399 like, but there's this one, and this one has this and all the 246 00:15:26,399 --> 00:15:29,219 glitter and glam of these programs that they try to 247 00:15:29,279 --> 00:15:34,919 they're trying to sell you. And so going back to always, what do 248 00:15:34,919 --> 00:15:38,399 you need? Whether you know, in your personal and your business 249 00:15:38,399 --> 00:15:42,029 life? What does that look like? What's going to make this easier 250 00:15:42,029 --> 00:15:45,929 for you? So that what this what does the system need to do for 251 00:15:45,929 --> 00:15:49,259 you what it does it need to be remote does it need to be 252 00:15:49,559 --> 00:15:52,439 accessible on your phone, like that's it, that can be a game 253 00:15:52,439 --> 00:15:55,949 changer for some people. I've had people where they are on a 254 00:15:55,949 --> 00:16:00,089 CRM, and they're like, oh, they don't have a, an app. So I have 255 00:16:00,089 --> 00:16:03,149 to go to the website and phone on my phone, it's more of a 256 00:16:03,149 --> 00:16:07,619 pain. So this isn't going to work. And so something is so 257 00:16:07,619 --> 00:16:10,919 simple as just being able to access on your phone can be 258 00:16:10,919 --> 00:16:14,789 important, and make it easier and actually make you do 259 00:16:14,789 --> 00:16:17,729 something that you wouldn't have normally done if you didn't have 260 00:16:17,729 --> 00:16:22,019 that access. So really just thinking about what your goals 261 00:16:22,019 --> 00:16:25,859 are what you need from that program instead of the other way 262 00:16:25,859 --> 00:16:29,069 around what the program, like then you go out and do the 263 00:16:29,069 --> 00:16:31,199 research. And it's like, okay, what are the non negotiables? 264 00:16:31,199 --> 00:16:33,869 About what I need from this? What does it need to be able to 265 00:16:33,869 --> 00:16:37,739 do? And then checking, making sure those boxes are checked off 266 00:16:37,829 --> 00:16:41,459 by the program? But if not move on? Like keep looking. 267 00:16:42,840 --> 00:16:46,380 Really interesting point. Yeah, I mean, I think every month I 268 00:16:46,380 --> 00:16:49,530 look at this is sad. And you probably schooled me on this, 269 00:16:49,530 --> 00:16:52,890 but I look at my credit card to see, to see what software we're 270 00:16:52,890 --> 00:16:56,220 paying for that we don't use anymore. Because we forget, we 271 00:16:56,220 --> 00:16:59,340 use it for a while we did this for a while it was connected to 272 00:16:59,340 --> 00:17:01,890 this thing. And we live in a time where there's so many apps 273 00:17:01,890 --> 00:17:05,430 and so much software. So let's, let's, let's go here, you know, 274 00:17:05,460 --> 00:17:09,330 in the spirit of quantum revenue growth, let's say a client shows 275 00:17:09,330 --> 00:17:14,220 up and they they're like, Alex, next year, I'm going to go from 276 00:17:14,220 --> 00:17:19,200 a half a million to a million. And I need systems and processes 277 00:17:19,200 --> 00:17:22,200 that are going to support that. And it was a very wide question. 278 00:17:22,200 --> 00:17:24,420 But where would you even start with them? Like for the person 279 00:17:24,420 --> 00:17:26,700 who's listening now who's like, what do I need to clean up in my 280 00:17:26,700 --> 00:17:29,580 systems, my processes so that I can double my sales next year? 281 00:17:29,610 --> 00:17:32,070 Yeah, I actually have somebody in mind right now that I'm 282 00:17:32,070 --> 00:17:35,370 thinking of that I've done this with? Yeah, so it's a great 283 00:17:35,370 --> 00:17:40,950 question. Um, first thing, get your scheduling in order. So 284 00:17:41,220 --> 00:17:45,390 using some sort of system and setting up your boundaries of 285 00:17:45,420 --> 00:17:48,570 your schedule, so and making it easier for other people to 286 00:17:48,570 --> 00:17:53,220 schedule with you. So whether that be like if your intake 287 00:17:53,220 --> 00:17:57,510 process like somehow getting that schedule, easy for clients, 288 00:17:57,510 --> 00:18:03,060 easy for whoever needs to access that, but also having control 289 00:18:03,060 --> 00:18:07,680 over it by setting that boundary is huge, I would say that's like 290 00:18:07,680 --> 00:18:09,990 the very first thing that you want to make sure to do. Because 291 00:18:09,990 --> 00:18:13,770 without meetings, you can't make money. And the second thing 292 00:18:13,980 --> 00:18:19,620 would be to setting up your CRM. So your contacts really are your 293 00:18:19,620 --> 00:18:22,950 client relationship management system, and project management 294 00:18:22,950 --> 00:18:26,310 system. So you have to be set up, you have to have something. 295 00:18:27,060 --> 00:18:32,400 I think that's the biggest. It is one of the things that makes 296 00:18:32,400 --> 00:18:34,950 people stand out in a business, you can tell the people that 297 00:18:34,950 --> 00:18:37,230 have it and the people that don't just buy what they 298 00:18:37,230 --> 00:18:37,980 remember about 299 00:18:37,980 --> 00:18:40,440 you. What are your favorites? Like, what are your favorite 300 00:18:40,440 --> 00:18:42,000 serums? Right? Yeah, so 301 00:18:42,030 --> 00:18:48,240 I really like the look and feel of 17 hats, but it doesn't 302 00:18:48,240 --> 00:18:53,130 necessarily solve everybody's issue. So for myself, I can't 303 00:18:53,130 --> 00:18:56,910 use it. I love like when it does work for a business. It's so 304 00:18:56,910 --> 00:19:00,630 nice and pretty. But that's like more of the you know, I want 305 00:19:00,630 --> 00:19:03,480 really clean bins and I'm gonna make this work even though it 306 00:19:03,480 --> 00:19:06,510 doesn't necessarily fit, you know, check all the boxes, so I 307 00:19:06,510 --> 00:19:11,430 don't necessarily recommend it. Um, I personally use Podio it's 308 00:19:11,430 --> 00:19:19,860 a Citrix company. P o di O is the name. Yep. Podio and they 309 00:19:19,890 --> 00:19:25,980 are 100% customizable, and they integrate with Zapier so Zapier 310 00:19:25,980 --> 00:19:30,690 is a like If This Then That type of program, so it's to automate 311 00:19:31,080 --> 00:19:35,100 a lot of things. So it can integrate a lot with Podio. So 312 00:19:35,580 --> 00:19:39,300 meaning I can set up QuickBooks and Podio to do certain things, 313 00:19:39,300 --> 00:19:44,730 I can set up my Podio to go to my marketing email system so 314 00:19:44,730 --> 00:19:48,750 that everybody goes in there and vice versa. I'm all through 315 00:19:48,750 --> 00:19:52,380 Zapier with that connection, but what I love about Podio is how 316 00:19:52,380 --> 00:19:57,300 much I can, you know, adjust it like I can add my own questions, 317 00:19:57,330 --> 00:20:00,750 whereas something like Salesforce there's only so much 318 00:20:00,750 --> 00:20:04,350 you can customize in there. Yeah. So every time I was trying 319 00:20:04,350 --> 00:20:07,260 to use I tried to so Whoa, Salesforce, and that works for a 320 00:20:07,260 --> 00:20:11,130 lot of people don't get me wrong. But this was something 321 00:20:11,130 --> 00:20:15,330 that I can literally build. And there's templates out there that 322 00:20:15,330 --> 00:20:20,400 you can get for free. But I really love that you can make 323 00:20:20,430 --> 00:20:22,740 it's like, Okay, I'm gonna take that. And I'm going to take 324 00:20:22,740 --> 00:20:24,990 this, and I'm going to make it mine. Like, yeah, 325 00:20:25,170 --> 00:20:27,480 yeah, I mean, anything is customized is going to be 326 00:20:27,510 --> 00:20:30,120 better, especially when think when I'm hearing underneath this 327 00:20:30,120 --> 00:20:33,810 is it's not easy to do, but easy ish. Like, it's kind of user 328 00:20:33,810 --> 00:20:35,970 friendly, because there's a lot of CRMs out there, and I'm not 329 00:20:35,970 --> 00:20:39,900 going to bad mouth, any of them. But yeah, you have to hire teams 330 00:20:39,900 --> 00:20:43,470 of people to actually do it. And that's, that's unfortunate, but 331 00:20:43,470 --> 00:20:44,910 you don't want a team, you definitely want your team to be 332 00:20:44,910 --> 00:20:46,740 able to do it. But if it's so complicated, that you have to 333 00:20:46,740 --> 00:20:51,240 hire a super specialist, that's $100 An hour might not be the 334 00:20:51,240 --> 00:20:51,900 one to go with. 335 00:20:51,960 --> 00:20:56,400 Right, right. Because in we've had even clients who spent all 336 00:20:56,400 --> 00:20:59,850 this money in it, and then they end up walking away from it. 337 00:21:00,600 --> 00:21:04,470 It's when they come to us and are like what the, you know, to 338 00:21:04,470 --> 00:21:07,590 now. So setting up that. And then the third thing I would 339 00:21:07,590 --> 00:21:13,440 say, is automate as much as physically possible. So again, 340 00:21:13,440 --> 00:21:15,600 it goes back to the scheduling the automation that I was 341 00:21:15,600 --> 00:21:19,470 talking about with the CRM, but just automating everywhere else 342 00:21:19,470 --> 00:21:24,600 that you can. So for example, having a service agreement as a 343 00:21:24,600 --> 00:21:28,020 template, and then have it in something like Adobe sign, or 344 00:21:28,020 --> 00:21:31,530 DocuSign, or whatever, hello, sign, whatever one that you use, 345 00:21:31,710 --> 00:21:34,920 but just having it really easy and ready to go so that you're 346 00:21:34,920 --> 00:21:39,270 not spending so much time in that because that stuff really 347 00:21:39,270 --> 00:21:44,910 gets lost. I feel like and it's so important at the same time. 348 00:21:45,450 --> 00:21:48,660 So it's like clients are like, I can't you know, I don't know 349 00:21:48,660 --> 00:21:51,690 which one is the most recent one, and what's, you know, how 350 00:21:51,690 --> 00:21:54,120 am I going to, you know, they're just spending so much time 351 00:21:54,120 --> 00:21:57,240 thinking about it. And then where is it that it's like, oh, 352 00:21:57,240 --> 00:22:00,750 just, you know, create a template, create a catch all try 353 00:22:00,750 --> 00:22:05,490 to make it a catch all. And go, you know, make it so that's 354 00:22:05,490 --> 00:22:06,690 really easy to hit send. 355 00:22:07,830 --> 00:22:10,230 That's, that's great advice, right, the proposals and just 356 00:22:10,230 --> 00:22:13,230 chasing all of that, and definitely going there. So I'm 357 00:22:13,230 --> 00:22:17,820 gonna go back to the calendar thing. This is, I love that you 358 00:22:17,820 --> 00:22:20,370 started there, because I'm a big believer, as you know, like, 359 00:22:20,400 --> 00:22:24,660 let's schedule your, you know, million dollar year, whatever 360 00:22:24,660 --> 00:22:27,750 your number is, by putting it in the calendar, backing into it 361 00:22:27,750 --> 00:22:30,060 with, you know, how many marketing events do you need to 362 00:22:30,060 --> 00:22:32,520 do? Or what needs to be on your calendar? Or how many training 363 00:22:32,550 --> 00:22:34,800 like what? Or how many of this do you need to sell? And where 364 00:22:34,800 --> 00:22:38,370 do you need to be available to do that? Because I agree, like, 365 00:22:38,370 --> 00:22:40,080 if it's not on the calendar, it's not going to happen. Now, 366 00:22:40,110 --> 00:22:43,860 one thing is, give me an example. And the person will go 367 00:22:43,860 --> 00:22:45,870 unnamed, but there's somebody out in the world who I tried to 368 00:22:45,870 --> 00:22:48,390 schedule with, and I have to schedule not super regularly, 369 00:22:48,390 --> 00:22:51,630 but regularly enough, they're an important part of my network. 370 00:22:52,110 --> 00:22:55,680 And whenever I schedule a schedule, feeling confident, 371 00:22:55,680 --> 00:22:59,010 like I'm done, and then inevitably, they're like, not 372 00:22:59,010 --> 00:23:02,460 available. So. So if you're going to have a calendar, you're 373 00:23:02,460 --> 00:23:05,220 not available all the time. Let's talk about that. So when 374 00:23:05,220 --> 00:23:10,110 someone's like, how much should I be available? You know, or I 375 00:23:10,110 --> 00:23:13,260 just want to be available all the time in case a client needs 376 00:23:13,260 --> 00:23:16,200 to book or, you know, this this, this big expanse of 377 00:23:16,200 --> 00:23:18,510 availability, what would you say about that? Because you used the 378 00:23:18,510 --> 00:23:22,590 word boundaries? Chair, yes. On how to set boundaries and 379 00:23:22,590 --> 00:23:23,370 calendars. 380 00:23:23,400 --> 00:23:27,570 Yes. So that is probably I had such a hard time with that I was 381 00:23:27,570 --> 00:23:30,630 the person of I just need to be available all the time, because 382 00:23:30,630 --> 00:23:35,700 I might miss something, right. And I didn't want to carve that 383 00:23:35,700 --> 00:23:38,940 out. And then finally, I realized that actually people 384 00:23:38,940 --> 00:23:43,320 respect you. When you set those boundaries, and you don't 385 00:23:43,530 --> 00:23:47,400 actually miss things, it's actually works out in your 386 00:23:47,400 --> 00:23:52,140 favor, because you have the headspace to be fully present 387 00:23:52,140 --> 00:23:57,630 for that person. So I'm setting like I even so much say, okay, 388 00:23:57,630 --> 00:24:00,300 these are the days that we do initial assessments, which is 389 00:24:00,300 --> 00:24:03,330 our first step with working with us. And I did it for myself, 390 00:24:03,330 --> 00:24:06,750 first, I no longer am performing the initial assessments. But 391 00:24:06,750 --> 00:24:10,530 when I was it was like, Okay, I just am picking two times a 392 00:24:10,530 --> 00:24:14,100 week, two different spots in the day to give people an option. So 393 00:24:14,100 --> 00:24:16,500 if they reach out on a Friday, they can schedule for first 394 00:24:16,500 --> 00:24:21,300 thing of the week, you know, the product the next week, or if 395 00:24:21,300 --> 00:24:23,580 they're reaching out in the beginning week, they can get in 396 00:24:23,580 --> 00:24:28,140 at the end. And that's it. And that's enough option. So instead 397 00:24:28,140 --> 00:24:31,440 of like trying to squeeze people in and just moving things around 398 00:24:31,440 --> 00:24:34,860 and being stressed out by that, it's like, no, no, this gives 399 00:24:34,860 --> 00:24:38,550 this, you know, checks all the boxes for people coming in. And 400 00:24:38,580 --> 00:24:40,800 you know, the holidays are coming up right now. And I've 401 00:24:40,800 --> 00:24:44,910 had the people who are doing the initial assessments for our 402 00:24:44,910 --> 00:24:47,640 team, like they're not available. So we just had 403 00:24:47,640 --> 00:24:51,510 somebody scheduled in January. Yeah, have coordinates and it's 404 00:24:51,510 --> 00:24:54,060 like, well, this is great because now we have things 405 00:24:54,060 --> 00:24:57,870 coming in in January. This is totally fine. Like there's 406 00:24:57,870 --> 00:25:03,030 nothing wrong with that. So really I feel like for people, 407 00:25:03,120 --> 00:25:07,830 they want to be able to slick. I figured out in my business 408 00:25:07,830 --> 00:25:11,190 finally, that somebody feels like they can check something 409 00:25:11,190 --> 00:25:14,010 off their box when they schedule a meeting with you. So whether 410 00:25:14,010 --> 00:25:16,260 or not they hired you and actually started working with 411 00:25:16,260 --> 00:25:21,060 you yet, it's more about I did something I can now move on 412 00:25:21,060 --> 00:25:23,070 because I have something scheduled and I'm going to show 413 00:25:23,070 --> 00:25:28,260 up for the other person. Right. So once I realized that, then 414 00:25:28,260 --> 00:25:30,630 I've been able to set my boundaries way more clear. 415 00:25:31,080 --> 00:25:37,140 Yeah. Well, I think that's the that's the key, right? That by 416 00:25:37,140 --> 00:25:42,210 being more restricted in your calendar, you look like the 417 00:25:42,510 --> 00:25:45,360 professional CEO you are, and frankly, you're not available 418 00:25:45,360 --> 00:25:46,710 all the time, because there should be other things you 419 00:25:46,710 --> 00:25:50,430 should be focusing on. So Right. It's a great reminder of that. 420 00:25:50,610 --> 00:25:53,250 And it also you touched on team a little bit, you have other 421 00:25:53,250 --> 00:25:55,710 people doing assessments. Now, I know you've been super 422 00:25:55,710 --> 00:25:58,410 intentional this year about growing your team as you scale 423 00:25:58,410 --> 00:26:02,010 your business, which also, you know, helps with many things. 424 00:26:02,370 --> 00:26:05,880 What What, what's your biggest learning about like, when you 425 00:26:05,880 --> 00:26:09,960 look back on expanding team, not that it's been easy? But like, 426 00:26:09,960 --> 00:26:12,870 what, what do you know it's going to do for your company? Or 427 00:26:12,870 --> 00:26:14,640 how has it shifted how you see your company? 428 00:26:14,940 --> 00:26:20,730 Oh, man, I see it as I was, the reason why it took me so long I 429 00:26:20,730 --> 00:26:24,570 feel like was because I was feeling like, oh, this is so 430 00:26:24,570 --> 00:26:29,490 because what we do is so customizable. But realizing that 431 00:26:29,490 --> 00:26:33,720 I was doing the same thing over and over and over again. Indian 432 00:26:33,720 --> 00:26:36,390 like this actually is repeatable. If I just look at it 433 00:26:36,390 --> 00:26:41,040 from, you know, a bird's eye view down. And really just 434 00:26:41,100 --> 00:26:45,000 making that process so much simpler like we I like we, like 435 00:26:45,000 --> 00:26:47,910 I said, the, you know, the title show being simplifying your 436 00:26:47,910 --> 00:26:50,460 system. So once I realized that it was really easy to grow the 437 00:26:50,460 --> 00:26:54,030 team, because it's like, well, now it's like, here you go, 438 00:26:54,120 --> 00:26:56,790 here's the things that you need to do. Here's the script. here's 439 00:26:56,790 --> 00:27:01,770 this, here's that. And so I would say, realizing that you 440 00:27:01,770 --> 00:27:08,010 can make things simpler, and a process and a system, even in a, 441 00:27:08,280 --> 00:27:13,050 such a customized world and such a customized thing that we do 442 00:27:13,050 --> 00:27:17,880 where everybody's situation is different. That was a huge thing 443 00:27:17,880 --> 00:27:22,440 for me this year. Yeah. Um, and just being able to then remove 444 00:27:22,440 --> 00:27:27,480 myself and giving myself the freedom that came with that. And 445 00:27:27,480 --> 00:27:31,230 it also gave other people like, I mean, my executive assistant 446 00:27:31,230 --> 00:27:35,490 that I hired, she was able to just read the operations manual, 447 00:27:35,490 --> 00:27:38,580 because I had it all written out. And she was like, got it 448 00:27:38,580 --> 00:27:40,980 five questions, I'll let you know. And it was like, Wait, is 449 00:27:40,980 --> 00:27:45,840 that's it? It's just like, yeah, like, okay, like, all right, 450 00:27:45,840 --> 00:27:48,300 there we go. And yeah, there would be some things where she 451 00:27:48,300 --> 00:27:50,400 would have to clear it up with me. And it's like, okay, well, 452 00:27:50,400 --> 00:27:53,520 then we're just going to use that information, improve our 453 00:27:53,520 --> 00:27:57,120 operation manual and our systems, you know, internally, 454 00:27:57,360 --> 00:28:01,920 and just make it even better because we learn that so. Yeah, 455 00:28:02,070 --> 00:28:06,660 yeah, that was such a awesome thing this year, for me so much 456 00:28:06,660 --> 00:28:07,920 freedom brought with 457 00:28:08,910 --> 00:28:11,190 it, this is what you work with your clients on as well. I mean, 458 00:28:11,610 --> 00:28:13,980 what just what, how they're gonna use their time, but 459 00:28:13,980 --> 00:28:17,280 really, who should be doing this thing? Or what are so much of 460 00:28:17,280 --> 00:28:20,190 your work? Is getting things off your client's plates? And I'd 461 00:28:20,190 --> 00:28:23,190 love to know, as we're starting to wrap up this go so fast? 462 00:28:23,550 --> 00:28:25,200 Yes, it does. I know. 463 00:28:25,860 --> 00:28:28,830 I want to, like think of, maybe it's the client, you're thinking 464 00:28:28,830 --> 00:28:31,650 of going from 500 to a million, but think of a client story or 465 00:28:31,650 --> 00:28:35,580 an example where just getting a lot of things off their plate or 466 00:28:35,580 --> 00:28:38,730 systematizing allowed someone to really expand their business 467 00:28:38,730 --> 00:28:40,320 like any stories like that, or 468 00:28:40,350 --> 00:28:45,990 Yeah, she this is this one, she's really grown in team by 469 00:28:45,990 --> 00:28:52,890 having so much hops having her processes, so streamlined. We've 470 00:28:52,890 --> 00:28:57,660 also had a lot of already bigger companies come to us, they're 471 00:28:57,660 --> 00:29:02,130 making money. And they are struggling themselves, like 472 00:29:02,310 --> 00:29:06,960 email is such a big one. And we've had to reframe their mind 473 00:29:06,990 --> 00:29:11,640 about it. Because they were spending so much time in it and 474 00:29:11,640 --> 00:29:14,130 just sending so many emails, and it's like, you know what, don't 475 00:29:14,130 --> 00:29:16,740 send an email, stop, stop, just stop sending emails, because the 476 00:29:16,740 --> 00:29:18,750 more that you send an email, the more you're gonna get back. 477 00:29:19,080 --> 00:29:23,340 Right? So that's something you can control. So if it doesn't 478 00:29:23,340 --> 00:29:26,070 need to be sent in an email, maybe just don't, maybe it needs 479 00:29:26,070 --> 00:29:29,100 to be saved for meeting later maybe, like, there's certain 480 00:29:29,100 --> 00:29:32,670 things that you can send an email, there's some things that 481 00:29:32,670 --> 00:29:37,560 you can't but all that to say is that that person realize that 482 00:29:37,590 --> 00:29:41,970 okay, I need team for myself, I need those things in place. So 483 00:29:42,030 --> 00:29:49,020 really seeing that growth with those processes in place and 484 00:29:49,020 --> 00:29:52,530 with those boundaries. It's almost like the things that 485 00:29:52,530 --> 00:29:56,910 you're not wanting to do, that you think it's going to make you 486 00:29:56,940 --> 00:30:00,450 not be able to grow are actually exactly what you need to do to 487 00:30:00,450 --> 00:30:00,810 grow? 488 00:30:01,800 --> 00:30:05,910 That's so true. I want to touch on email really quickly, just 489 00:30:05,910 --> 00:30:09,060 because I'm sure people were leaning and you know that. Yes. 490 00:30:09,300 --> 00:30:14,610 And in my own world I have I have a running list for my team. 491 00:30:14,940 --> 00:30:20,250 And I asked myself, is this an email or a conversation and more 492 00:30:20,250 --> 00:30:22,290 and more, it's like a conversation when we have our 493 00:30:22,290 --> 00:30:24,750 team meeting, like you should see us. You'd be proud, like, on 494 00:30:24,750 --> 00:30:28,200 a we have a marathon like it is fast. Lauren's got her list. 495 00:30:28,200 --> 00:30:30,690 Rebecca's got her list. I've got my list, because I'm just gonna 496 00:30:30,690 --> 00:30:33,720 relist if she's there. Shondells got like we are on it. And it 497 00:30:33,720 --> 00:30:37,620 saves it literally, I know, it saves hours and hours and hours, 498 00:30:37,620 --> 00:30:40,110 we just knock it out so fast. What would have taken seven 499 00:30:40,110 --> 00:30:43,170 emails back and forth? Yes. So in addition to that, like what 500 00:30:43,170 --> 00:30:46,410 else? What are your tips for either cleaning up our email or 501 00:30:46,440 --> 00:30:46,950 just? 502 00:30:47,580 --> 00:30:53,070 Not? So much? Yeah. So I'm looking at your email as not a 503 00:30:53,070 --> 00:30:58,080 conversation. Whoops. Sorry. Yeah, so it's not a conference. 504 00:30:58,650 --> 00:31:02,250 So it's not a conversation, it's a communicate, like, we have to 505 00:31:02,250 --> 00:31:05,430 go back to the basics of what it is. This is not a I'm gonna call 506 00:31:05,430 --> 00:31:09,930 somebody in brainstorm. You know, this is not a 507 00:31:10,170 --> 00:31:14,040 brainstorming session. This is like, I think of it as more of a 508 00:31:14,340 --> 00:31:20,100 following up on something that you're waiting for. Retreat, 509 00:31:20,100 --> 00:31:24,060 like asking for something very specific. So whether that be a 510 00:31:24,060 --> 00:31:27,420 document or just some information, but coming up with 511 00:31:27,420 --> 00:31:32,610 an idea, or anything like that, no, leave it out an email, um, 512 00:31:32,880 --> 00:31:39,750 completely. And then also, I would say, unsubscribe as much 513 00:31:39,750 --> 00:31:42,390 as you can, because I feel like that's where people get really 514 00:31:42,420 --> 00:31:46,620 crazy, and setting expectations for your team. This is where a 515 00:31:46,620 --> 00:31:50,460 lot of CEOs I've presented to a lot of CEOs, and I always have 516 00:31:50,460 --> 00:31:55,110 to say, email is not urgent, it is never urgent, stop using it 517 00:31:55,140 --> 00:31:57,750 as an urgent thing that pains, you don't need to leave it on, 518 00:31:57,750 --> 00:32:01,200 like I don't have my email open right now. It's like I'm focused 519 00:32:01,200 --> 00:32:05,970 in what I'm doing. So as soon as you start to let email creep in, 520 00:32:06,000 --> 00:32:08,940 and it does become that urgent, like that thing that dopamine 521 00:32:08,940 --> 00:32:11,820 gets released to whatever it is, and then you're like, Oh, it is 522 00:32:11,820 --> 00:32:14,970 urgent. And when you set that expectation for your team, that 523 00:32:14,970 --> 00:32:18,270 you're always going to be available and responding. At 524 00:32:18,270 --> 00:32:23,850 that moment. You are now enslaved to your email. So being 525 00:32:23,850 --> 00:32:28,980 really conscious of that, even I have CEOs sending emails at 526 00:32:28,980 --> 00:32:34,230 like, 11pm at night, right? And maybe, maybe they're working, 527 00:32:34,230 --> 00:32:35,850 maybe they're working on something, but it's like, okay, 528 00:32:35,850 --> 00:32:39,480 use boomerang or something. If you're in Google, like if you're 529 00:32:39,480 --> 00:32:42,180 in the Gmail platform, use something where you can schedule 530 00:32:42,180 --> 00:32:45,390 it to be set in the morning, during regular work hours, 531 00:32:45,390 --> 00:32:49,740 because just that little something when somebody sees 532 00:32:49,740 --> 00:32:54,090 that as an employee, as a team member, or what, or a client 533 00:32:54,120 --> 00:32:57,510 even, and they seem that you're available that it's like no, no, 534 00:32:57,510 --> 00:33:01,440 I'm not. You don't need that already sets the precedent of, 535 00:33:01,860 --> 00:33:07,920 you know, just I'm open to that. And so don't do that. Just don't 536 00:33:07,920 --> 00:33:13,020 and schedule, what you need to work on. Don't use your emails, 537 00:33:13,020 --> 00:33:15,810 your to do list, a lot of people use it as that reminder and 538 00:33:15,810 --> 00:33:20,400 built in to do list. And oh my gosh, if that's when things get 539 00:33:20,400 --> 00:33:23,160 messed up like that email that you're like, oh, I need to 540 00:33:23,160 --> 00:33:25,350 follow up with that client, and it sits in your inbox, because 541 00:33:25,350 --> 00:33:28,290 you want to remember to follow up with that client. No, no, no. 542 00:33:28,890 --> 00:33:33,090 Put the email in a folder, maybe called clients and schedule it 543 00:33:33,510 --> 00:33:37,650 to get done, so that you don't miss it. So actually have 544 00:33:37,650 --> 00:33:41,850 something in your face instead of your inbox cluttered with all 545 00:33:41,850 --> 00:33:44,850 that stuff. So taking it out of your inbox. 546 00:33:44,970 --> 00:33:48,720 Yeah. So good. And yeah, and don't let your to do your your 547 00:33:48,720 --> 00:33:51,270 email via TLS, which I've definitely been guilty of delay 548 00:33:51,270 --> 00:33:54,060 delivery, my favorite two words and Outlook because 549 00:33:54,510 --> 00:33:57,090 that's not to say, I can't think of what it is outlook. There it 550 00:33:57,090 --> 00:33:57,480 is. 551 00:33:58,500 --> 00:34:01,890 I learned that yeah, about eight years ago, when I was up in the 552 00:34:01,890 --> 00:34:06,390 middle of the night at 2am sending emails with Luca, by my 553 00:34:06,390 --> 00:34:11,370 side, my baby on the side. And my good friend Tina replied, You 554 00:34:11,370 --> 00:34:13,710 know, like six the next morning and she's like, Do you not know 555 00:34:13,710 --> 00:34:16,740 how to use delay delivery? And I was like, No, I felt really 556 00:34:16,740 --> 00:34:20,160 dumb. And she's like, Okay, here's what you need to do. And 557 00:34:20,160 --> 00:34:24,360 it changed my life, especially right then. So anyway, yes. And 558 00:34:24,360 --> 00:34:26,760 I just want to say that too. Like, if you don't know, if 559 00:34:26,760 --> 00:34:28,530 you're not doing these things, it's not about beating yourself 560 00:34:28,530 --> 00:34:31,590 up like I've been guilty of every single one of these 561 00:34:31,590 --> 00:34:35,490 things. And it's just about cleaning it up so that you can 562 00:34:35,490 --> 00:34:40,170 have a great next year. So on that note, Alex, I know you have 563 00:34:40,440 --> 00:34:43,140 a gift for our listeners and you have some information if 564 00:34:43,140 --> 00:34:45,480 someone's like, oh my gosh, I love Alex I'm jiving with her. 565 00:34:45,480 --> 00:34:48,300 I'd love to work with her next year. share your information 566 00:34:48,300 --> 00:34:48,810 with us. 567 00:34:48,840 --> 00:34:53,760 Yeah, so be organizing.com It's all one word. It's spelled out b 568 00:34:53,760 --> 00:35:00,870 e organizing.com. And we have a freebie we have a Top my top 569 00:35:00,870 --> 00:35:05,160 favorite apps, there's a webinar and a guide for it. So you can 570 00:35:05,190 --> 00:35:09,780 download watch either one. So check those out, it's great 571 00:35:09,780 --> 00:35:13,590 because it gives you a lot of it for your, you know, straight 572 00:35:13,590 --> 00:35:18,150 from your phone, since it's apps. It does touch on photos a 573 00:35:18,150 --> 00:35:21,750 little bit, which then segues into I do also have a digital 574 00:35:21,750 --> 00:35:25,980 photo organizing course. And this is great right now for 575 00:35:25,980 --> 00:35:30,510 holidays and for gift giving. Because a lot or even just to 576 00:35:30,510 --> 00:35:32,550 start, in the beginning of the year, we had clients who were 577 00:35:32,550 --> 00:35:35,790 like, alright, this is the year of photos, and I'm getting them 578 00:35:35,850 --> 00:35:39,810 in order so that then you can do things with them, like create a 579 00:35:39,810 --> 00:35:43,170 photo album, I just did that I actually just gifted our 580 00:35:43,170 --> 00:35:47,880 parents, my husband and I's parents, all photo albums this 581 00:35:47,880 --> 00:35:52,560 Christmas, because our photos are all organized. So it's great 582 00:35:52,560 --> 00:35:56,070 to be able to easily do that in time, because we have that in 583 00:35:56,070 --> 00:36:00,150 place. So in the photo organizing course, you really, I 584 00:36:00,150 --> 00:36:03,270 really walk you through step by step exactly what you have to do 585 00:36:03,270 --> 00:36:07,620 for your photos. So to get organized, and it's all about 586 00:36:07,620 --> 00:36:11,190 your digital photos, since that's where we are in our day 587 00:36:11,190 --> 00:36:16,140 and age. I touched a little bit on you know, your physical 588 00:36:16,140 --> 00:36:20,940 photos, it's a lot hand in hand, but your digital wines and 589 00:36:20,940 --> 00:36:24,120 getting those in a safe space and how to actually organize 590 00:36:24,120 --> 00:36:27,390 them. And unfortunately, there's no shortcuts. A lot of people 591 00:36:27,390 --> 00:36:33,660 look for shortcuts and gotta be leery of shortcuts. We're gonna 592 00:36:33,660 --> 00:36:36,090 break it down for them, you should I'm breaking it down, 593 00:36:36,090 --> 00:36:39,030 making it very simple, where it's like, this is the next 594 00:36:39,030 --> 00:36:42,090 step. This is the next step. This is you know, like this is 595 00:36:42,090 --> 00:36:43,770 what you do it now, go ahead, 596 00:36:44,190 --> 00:36:47,310 use a shortcut and a hat because you're gonna show us Yes, 597 00:36:47,490 --> 00:36:49,980 alright. And then finally, if someone's like, oh, my gosh, I'm 598 00:36:49,980 --> 00:36:52,050 totally jiving with Alex's energy, if they want to hire you 599 00:36:52,050 --> 00:36:54,840 to make 2022 Awesome and get systems and processes in place, 600 00:36:54,840 --> 00:36:55,800 where do they find you? 601 00:36:56,010 --> 00:37:03,060 So on our website, you can either call us at 858-480-1056 602 00:37:03,090 --> 00:37:07,290 or be organizing.com forward slash assessment. And you can 603 00:37:07,290 --> 00:37:11,430 schedule an assessment right then in there with our team to 604 00:37:11,430 --> 00:37:14,940 work with us individually, one on one. So you get to meet our, 605 00:37:15,600 --> 00:37:17,760 you know, our initial assessment team or business development, 606 00:37:17,760 --> 00:37:20,550 and then also get assigned a lead organizer to work with you 607 00:37:20,550 --> 00:37:21,510 specifically, 608 00:37:21,810 --> 00:37:24,960 individually cost for the assessment? No, 609 00:37:25,050 --> 00:37:28,320 it is complimentary. And it's about 30 minutes, it's via zoom, 610 00:37:28,320 --> 00:37:33,090 and you can be anywhere in the world, we will help you so we 611 00:37:33,090 --> 00:37:37,380 don't have this other than the time limits. We don't have 612 00:37:37,650 --> 00:37:40,860 boundaries in that sense, because we do all everything 613 00:37:40,860 --> 00:37:41,460 virtually. 614 00:37:41,850 --> 00:37:44,370 Yeah, beautiful. Awesome. Well, thank you. I'm glad to ask about 615 00:37:44,370 --> 00:37:46,860 that. Because I knew there was a way for them to take the next 616 00:37:46,860 --> 00:37:48,480 step. And at least and of course, you have a system and 617 00:37:48,480 --> 00:37:50,520 process in place. So you could you could for those who are 618 00:37:50,520 --> 00:37:52,860 listening, if you want to do it the right way to see how Alex is 619 00:37:52,860 --> 00:37:54,720 doing it as well and really connect with her and our team 620 00:37:54,720 --> 00:37:58,140 and see if she can help you. Yeah, so that's we're gonna wrap 621 00:37:58,140 --> 00:38:00,510 up. This is an amazing show perfect time of the year. So 622 00:38:00,510 --> 00:38:03,510 Alex, thank you for all you're doing in the world. It was fun 623 00:38:03,510 --> 00:38:05,670 to talk about. I want to make sure I get the title simplifying 624 00:38:05,670 --> 00:38:08,580 systems and success for content revenue growth. You gave us some 625 00:38:08,580 --> 00:38:10,830 excellent tips today. So thanks for being here. Yeah, thank 626 00:38:10,830 --> 00:38:12,930 you again, so much. Thank you. Thank you. 627 00:38:12,960 --> 00:38:15,270 Yeah, it's so much fun. And to our listeners all over the 628 00:38:15,270 --> 00:38:17,760 world. We love you. We love hearing from you. If there's 629 00:38:17,760 --> 00:38:21,120 anything we can do for you. Go ahead and email us at contact at 630 00:38:21,120 --> 00:38:24,060 Ursula inc.co. We'll have all the details of what Alex talked 631 00:38:24,060 --> 00:38:26,670 about in the show notes. And of course we have a free course for 632 00:38:26,670 --> 00:38:29,250 you as well. Quantum road expansion we'd love to have you 633 00:38:29,250 --> 00:38:31,410 join us for that as well. Alright everybody that's it for 634 00:38:31,410 --> 00:38:35,580 now. Make this your most rockin year yet. Bye guys.