1 00:00:04,770 --> 00:00:05,880 Daniel: So how much is that? 2 00:00:12,990 --> 00:00:13,210 Danielle: So. 3 00:00:18,570 --> 00:00:22,530 Jennifer: Welcome to the podcast Ed Mastermind Show. The podcast 4 00:00:23,370 --> 00:00:29,310 by podcast under orders for podcast editors. And real quick, 5 00:00:29,310 --> 00:00:32,040 I'm Jennifer Longworth with Berman Marrow Podcasting and I 6 00:00:32,040 --> 00:00:37,950 am proud sponsor of she podcast live and in person gathering the 7 00:00:37,950 --> 00:00:42,240 largest in fact women and nonbinary audio creators, 8 00:00:42,240 --> 00:00:45,300 storytellers, podcasters and more. And it's happening this 9 00:00:45,300 --> 00:00:49,110 June 19th through 22nd at the MGM National Harbor in 10 00:00:49,110 --> 00:00:52,740 Washington, DC. So if you're someone who's passionate about 11 00:00:52,740 --> 00:00:56,160 podcasting, if you're feeling a little bit overwhelmed by all 12 00:00:56,160 --> 00:00:59,880 the different choices, is that what you have to learn from whom 13 00:00:59,880 --> 00:01:03,510 and where and whatever? What are you going to do next? Come to 14 00:01:03,510 --> 00:01:07,900 she podcast live she podcasts live dot com. Check it out. 15 00:01:07,920 --> 00:01:13,050 Hopefully your engine and below me you'll find. 16 00:01:13,200 --> 00:01:17,950 Bryan: Bryan and Springer. And to my side is Daniel Abendroth. 17 00:01:18,240 --> 00:01:20,780 Jennifer: And not joining us this evening is Carrie Caulfield. 18 00:01:20,790 --> 00:01:24,990 Eric you'll find her at Carrie Dot Land and we have a special 19 00:01:24,990 --> 00:01:31,350 guest today, Daniel J. Danielle is from Kentucky like me. So 20 00:01:31,350 --> 00:01:34,140 that is why she's there. Well, not the only reason she's here, 21 00:01:34,140 --> 00:01:35,340 but that makes your extra cool. 22 00:01:37,140 --> 00:01:41,130 She's the owner of Arcane design Studios, a 13 year old branding 23 00:01:41,130 --> 00:01:43,680 and identity firm based in the heart of the bluegrass here in 24 00:01:43,680 --> 00:01:47,850 Lexington. She's a podcaster, wife, mom of three lover of 25 00:01:47,850 --> 00:01:51,930 rustic Italian cuisine, Chai cosplay, Star Trek Picard and 26 00:01:51,930 --> 00:01:56,310 live in May. And she is celebrating Star Wars May the 27 00:01:56,310 --> 00:02:00,810 fourth day with all of us. Welcome, Danielle. 28 00:02:01,170 --> 00:02:04,560 Bryan: I feel like we need to stop here and just kind of honor 29 00:02:04,800 --> 00:02:07,200 the fact that she loves Picard. Like, we could just take the 30 00:02:07,200 --> 00:02:08,670 show and move on with that. 31 00:02:08,960 --> 00:02:10,020 Danielle: Oh, right. 32 00:02:11,910 --> 00:02:16,980 Giant Trekkie fan from Mars. And I absolutely love the fact that 33 00:02:17,400 --> 00:02:21,360 even when we get to chat about the technical side of things, I 34 00:02:21,360 --> 00:02:24,690 can always find a way to pull in a level Star Wars or Star Trek. 35 00:02:24,700 --> 00:02:26,130 So you're welcome. 36 00:02:26,580 --> 00:02:30,210 Jennifer: Great. And Daniel's our special guest today because 37 00:02:30,210 --> 00:02:33,600 she reached out to us after having listened to our website 38 00:02:33,600 --> 00:02:37,440 episodes saying she was talking back at the podcast and she was 39 00:02:37,440 --> 00:02:42,210 listening and we want to know what she was saying to us as 40 00:02:43,080 --> 00:02:46,830 podcasting is kind of one way, typically, but we want to hear 41 00:02:46,830 --> 00:02:48,750 what you were, what you were telling us. 42 00:02:49,080 --> 00:02:51,690 Danielle: Oh man, the episode was great. Like, can I just say, 43 00:02:51,840 --> 00:02:56,070 in fact, like the conversation, the lingo, the camaraderie, like 44 00:02:56,070 --> 00:02:59,820 all of that is just so bubbly and it's infectious. 45 00:03:00,240 --> 00:03:01,560 Daniel: Yeah, you can sing our praises all day. 46 00:03:01,560 --> 00:03:03,270 Bryan: Long, if that was what you were saying. This is going 47 00:03:03,270 --> 00:03:03,780 to be great. 48 00:03:06,000 --> 00:03:06,960 Daniel: What else do you like about it? 49 00:03:06,990 --> 00:03:09,870 Danielle: I was leaning leaning that into the next part, which 50 00:03:09,870 --> 00:03:16,020 was we could use some help in the website area. Yeah. And I 51 00:03:16,020 --> 00:03:18,510 definitely I don't have all the answers. I love the fact that 52 00:03:18,510 --> 00:03:21,360 you all leave from that place, which is we don't have all the 53 00:03:21,360 --> 00:03:25,680 answers, but this is what has been working and I love that I 54 00:03:25,680 --> 00:03:30,900 can kind of help if anyone needs that. As far as direction for 55 00:03:31,020 --> 00:03:34,410 what you want to best reflect the services and the people that 56 00:03:34,410 --> 00:03:35,310 you want to see. 57 00:03:35,880 --> 00:03:39,780 Jennifer: So I'm going to jump to the sugar prices, be on your 58 00:03:39,780 --> 00:03:43,890 services page. Question I'm just going to just go right after 59 00:03:43,890 --> 00:03:46,800 that one because I still struggle on with it. 60 00:03:46,980 --> 00:03:52,020 Danielle: As an editor. I do not I do not love them. And that's a 61 00:03:52,020 --> 00:03:56,340 big one because the world tells us that we should have some sort 62 00:03:56,340 --> 00:04:00,300 of base, right or base comparison. So I can do a 63 00:04:00,300 --> 00:04:03,300 starting point figure depending on what type of particular 64 00:04:03,300 --> 00:04:08,310 service I want to to aim for. So I love that. But the other part 65 00:04:08,310 --> 00:04:11,970 of that is, Oh, right, yeah. Going right for the through the 66 00:04:11,970 --> 00:04:17,250 jugular. I really like the fact, too, that when we talk about 67 00:04:17,250 --> 00:04:22,260 listing our services, I push out those features, the cool parts 68 00:04:22,260 --> 00:04:25,380 of working with yourself, whatever that is. I know for 69 00:04:25,380 --> 00:04:28,230 Jennifer it's going to be a bourbon tasting party is going 70 00:04:28,230 --> 00:04:32,430 to be maybe bourbon listening party, maybe even like something 71 00:04:32,430 --> 00:04:36,450 in Around the Love. Jennifer is like my go to person for all 72 00:04:36,450 --> 00:04:39,840 things podcasting. So I love the fact that for Jennifer, that 73 00:04:39,840 --> 00:04:42,870 could be a very specific thing. But what works for Jennifer 74 00:04:42,870 --> 00:04:45,660 isn't going to work for Daniel, right? Maybe a little bit 75 00:04:45,660 --> 00:04:48,960 different. Maybe a stylistically, a little bit different. So when 76 00:04:48,960 --> 00:04:51,330 we come about looking at these websites, there's not like a 77 00:04:51,330 --> 00:04:55,770 generic. You have to have A, B and Z. It really can be more 78 00:04:55,770 --> 00:04:59,580 conform to who you are and the brand values that you want to 79 00:04:59,580 --> 00:05:00,990 bring through your business. 80 00:05:01,350 --> 00:05:03,720 Bryan: I'm listening to this and I'm thinking, you know, I just 81 00:05:03,720 --> 00:05:07,920 spent several hours last week finding an excellent plug in so 82 00:05:07,920 --> 00:05:10,360 I could put my prices back on my website. And they don't look 83 00:05:10,380 --> 00:05:11,430 like cockapoo poop. 84 00:05:12,090 --> 00:05:15,300 Danielle: And what are you comfy with? Like, Dude, what are you 85 00:05:15,300 --> 00:05:15,930 comfortable with? 86 00:05:16,230 --> 00:05:18,900 Bryan: I was comfortable without them, but I was told, hey, like, 87 00:05:19,050 --> 00:05:22,980 let's do it, and that the research supported that. So I 88 00:05:22,980 --> 00:05:26,030 did it. It's been, what, two weeks? It's too early to tell, 89 00:05:26,040 --> 00:05:26,310 right? 90 00:05:26,430 --> 00:05:29,940 Danielle: Yeah. I give you a good 30, 60 days, maybe a full 91 00:05:29,940 --> 00:05:33,840 90 days to kind of see if that would really give you a quicker 92 00:05:34,140 --> 00:05:37,080 turnaround, maybe in communication with with clients 93 00:05:37,080 --> 00:05:40,230 because they see your prices first or they are able to at 94 00:05:40,230 --> 00:05:45,030 least access an ideal scale of what those prices could be. I 95 00:05:45,030 --> 00:05:48,860 love starting points. Prices starting at x $9, I think. 96 00:05:48,870 --> 00:05:51,870 Daniel were you saying that before on I think that was you. 97 00:05:52,170 --> 00:05:55,320 Daniel: I well, I don't remember. I know we talked we looked at a 98 00:05:55,320 --> 00:05:57,750 couple of statistic. Jessica is just like a starting ad or 99 00:05:57,750 --> 00:06:01,200 whatever. And I think that's kind of like where I landed as 100 00:06:01,200 --> 00:06:03,660 far as like a good starting point or like a good middle 101 00:06:03,660 --> 00:06:06,960 ground that we don't have to, like, lay everything out. But 102 00:06:06,960 --> 00:06:09,870 you can get a, you know, the starting point price to kind of 103 00:06:09,900 --> 00:06:14,040 weed out the people who like definitely can't afford your 104 00:06:14,040 --> 00:06:14,530 rates. 105 00:06:14,550 --> 00:06:17,400 Bryan: And to be fair, my starting point, prices are 106 00:06:17,400 --> 00:06:21,420 definitely not the absolute bottom. I'm trying to get you in 107 00:06:21,420 --> 00:06:24,690 so I can sell you up later. Like this is what it would. This is 108 00:06:24,690 --> 00:06:26,900 what it would cost you. But we can talk about scope, right? 109 00:06:26,910 --> 00:06:29,580 Because if you publish once a week versus once a month, that's 110 00:06:29,580 --> 00:06:30,270 a different price. 111 00:06:30,630 --> 00:06:33,060 Danielle: Absolutely. I love that you say that, because I 112 00:06:33,060 --> 00:06:36,990 think that's a really big part of building out what you want 113 00:06:36,990 --> 00:06:40,350 people to see on your website. Is it do I want them to focus on 114 00:06:40,350 --> 00:06:43,230 the numbers? Yes. To an extent, to a certain extent, yes. I do 115 00:06:43,230 --> 00:06:45,960 want them to think about that. But the focus on weeding out, 116 00:06:45,960 --> 00:06:49,470 finding your people, finding your people is so important to 117 00:06:49,470 --> 00:06:52,080 me. It's more important than the actual money they are paying me. 118 00:06:52,440 --> 00:06:57,600 I would rather have the value of a good client who may be in the 119 00:06:57,600 --> 00:07:00,780 mid range of what I would normally charge or in the range 120 00:07:00,780 --> 00:07:05,040 of services that we offer versus a really, really poor client who 121 00:07:05,040 --> 00:07:09,300 pays me a ton of money to do what I need to do. Because at 122 00:07:09,300 --> 00:07:11,910 the end of the day we can only take on so much. We're human, 123 00:07:12,780 --> 00:07:15,210 even though a lot of times as editors, we're forced to kind of 124 00:07:15,240 --> 00:07:16,620 be little miniature robots, 125 00:07:18,810 --> 00:07:22,500 if you will. I think it's very interesting that, yes, we're 126 00:07:22,500 --> 00:07:26,880 going to talk in and out about that like as editor, sometimes 127 00:07:26,880 --> 00:07:29,070 we're seen as robots and we're just robotically going through 128 00:07:29,070 --> 00:07:32,220 life. And it doesn't matter how much it is because we can do it 129 00:07:32,220 --> 00:07:36,030 right and it's in our bandwidth. So that's something to think 130 00:07:36,030 --> 00:07:37,710 about when you talk about listing prices. 131 00:07:38,010 --> 00:07:39,990 Jennifer: So what else needs to be on our Web site? I mean, what 132 00:07:39,990 --> 00:07:42,300 else were you telling us we were doing wrong? I guess the 133 00:07:42,300 --> 00:07:45,200 question I really want to know that you were listening to, 134 00:07:45,680 --> 00:07:48,870 you're talking back and I really want you to talk to us like in 135 00:07:48,870 --> 00:07:52,090 person about this or, you know, as in person. Yeah. 136 00:07:52,130 --> 00:07:55,320 Danielle: Only just enjoy the level of transparency. And this 137 00:07:55,320 --> 00:07:59,010 is something that I do see on podcast, but not enough. Like 138 00:07:59,010 --> 00:08:01,050 you guys are really kind of putting yourselves out there 139 00:08:01,050 --> 00:08:03,930 with, Yeah, I'm comfortable with that. Or No, I'm not comfortable 140 00:08:03,930 --> 00:08:08,820 with that at all. And you know, it was a heck no. I don't know 141 00:08:08,820 --> 00:08:11,010 what writing this podcast is. So I was like, Can you sure? Like 142 00:08:11,550 --> 00:08:14,760 there's a no fly zone for each of you on your own level. But I 143 00:08:14,760 --> 00:08:17,280 also feel like that's also curated based upon the 144 00:08:17,280 --> 00:08:21,810 experience you want to give your customers. So in hindsight, you 145 00:08:21,810 --> 00:08:26,370 want your your website to be a reflection of the people and the 146 00:08:26,580 --> 00:08:29,220 things you are trying to attract, right? Well, a bit of an 147 00:08:29,220 --> 00:08:33,360 attraction game, if you will. So very similar to kind of I'm sure 148 00:08:33,360 --> 00:08:36,150 there's certain questions and I think you mentioned that before 149 00:08:36,150 --> 00:08:39,120 on the original episode. Was there certain things that we 150 00:08:39,120 --> 00:08:42,450 have to ask so that we know what we're getting into? And I think 151 00:08:42,450 --> 00:08:45,510 that's a legit thing you have to know upfront. So that's that 152 00:08:45,510 --> 00:08:48,750 little tango dance that we talk about a little bit in terms of 153 00:08:48,750 --> 00:08:52,530 marketing, but in the sales part of it, there's also a little bit 154 00:08:52,530 --> 00:08:55,980 of a dance in trying to discover the things that you need to know 155 00:08:55,980 --> 00:09:00,270 upfront versus the things that may come out in the wash later 156 00:09:00,270 --> 00:09:04,260 on as the relationship continues. So those are also things to kind 157 00:09:04,260 --> 00:09:07,260 of figure out how you want that to be represented on your site. 158 00:09:07,530 --> 00:09:10,920 Maybe that's an effort to get talked about having an RFQ on 159 00:09:10,920 --> 00:09:12,990 your site, whether or not that's a good idea or whether that's a 160 00:09:12,990 --> 00:09:17,220 bad idea. But most people are having that on their website. So 161 00:09:17,220 --> 00:09:19,650 a lot of those questions that they're thinking about are 162 00:09:19,650 --> 00:09:22,560 already answered in black and white. On your on your page. 163 00:09:23,310 --> 00:09:25,680 There's some other cool aspects that I feel like is kind of 164 00:09:25,680 --> 00:09:28,350 trending right now for websites. 165 00:09:28,500 --> 00:09:29,190 Bryan: Tell us more. 166 00:09:29,190 --> 00:09:30,180 Jennifer: Yes, we need to know. 167 00:09:30,180 --> 00:09:33,750 Danielle: Obviously, you got to please your playlist, things 168 00:09:33,750 --> 00:09:39,000 like that that you want to share. I am loving every piece of 169 00:09:39,240 --> 00:09:42,330 embedded playlists like, but that's like a huge thing that's 170 00:09:42,330 --> 00:09:45,180 not popular outside of podcasting, believe it or not. 171 00:09:45,510 --> 00:09:48,510 So I'm really enjoying that. People are doing that more, but 172 00:09:48,510 --> 00:09:51,630 it's not necessarily staples of work. It's like my afternoon 173 00:09:51,630 --> 00:09:55,590 tunes, my morning wakeup call, like playlists that you would 174 00:09:55,590 --> 00:09:58,860 normally see like on Spotify somewhere. Like you're trying to 175 00:09:59,070 --> 00:10:02,460 draw a little bit more personality onto the website and 176 00:10:02,460 --> 00:10:05,880 people are doing that through through to their music, through 177 00:10:05,880 --> 00:10:08,990 audio samples. And I think that's really cool. So maybe 178 00:10:09,010 --> 00:10:12,210 think about that as like a fun thing, maybe not for the website, 179 00:10:12,210 --> 00:10:14,250 maybe it's for your newsletter, but that is something to kind of 180 00:10:14,250 --> 00:10:17,160 think about in terms of website. The other part that I really 181 00:10:17,160 --> 00:10:19,950 loved about the episode and I was kind of like stomping my 182 00:10:19,950 --> 00:10:25,410 foot about was whether or not to I know. How personal do you want 183 00:10:25,410 --> 00:10:28,110 to be? Are you putting your face up there to put your business 184 00:10:28,110 --> 00:10:32,430 logo up there? What are the I guess the 411 was the behind the 185 00:10:32,430 --> 00:10:35,820 scenes answer on whether or how close you want to be in 186 00:10:35,820 --> 00:10:39,360 proximity to putting your personal face versus a business 187 00:10:39,360 --> 00:10:42,960 logo out there. And I think that completely varies between who 188 00:10:42,960 --> 00:10:46,020 you are, what you do. If you're a podcast editor, that's a 189 00:10:46,020 --> 00:10:49,650 little bit more meticulous. Maybe you're focusing primarily 190 00:10:49,650 --> 00:10:53,520 in a certain niche. I love that Daniel focuses specifically on 191 00:10:53,610 --> 00:10:57,060 coaches. I love the fact that you were able to kind of find 192 00:10:57,060 --> 00:11:00,180 your niche there. However, for a lot of other people, maybe it's 193 00:11:00,180 --> 00:11:06,150 a free for all right. I added podcasts from comics to music to 194 00:11:06,330 --> 00:11:11,530 the news. And so it's really important for me to be open. But 195 00:11:11,550 --> 00:11:14,310 for some people, maybe meeting down is the better is the better 196 00:11:14,310 --> 00:11:17,640 option. So when I think about that, as far in terms of a 197 00:11:17,640 --> 00:11:21,060 website, I want to have all the things that are very popular or 198 00:11:21,090 --> 00:11:24,570 either somewhat trending in those specific specific niches. 199 00:11:24,960 --> 00:11:30,030 So that's really important too. For me, I'm a retro gamer, I'm a 200 00:11:30,030 --> 00:11:32,820 comic lover, so you're going to see me and cosplay pictures. 201 00:11:32,820 --> 00:11:36,180 You're going to see me in fun stuff in and around that 202 00:11:36,180 --> 00:11:39,030 community because that's who I am and I want to attract more 203 00:11:39,030 --> 00:11:39,900 people like that. 204 00:11:40,170 --> 00:11:41,970 Bryan: I've got a couple of questions I. 205 00:11:45,180 --> 00:11:47,640 Daniel: Know I didn't have. Well, I do have just one question for 206 00:11:47,640 --> 00:11:50,280 Brian. What is the name of that plug in? You found. 207 00:11:50,280 --> 00:11:52,320 Bryan: It. I'll have to look it up and send it to you. I don't 208 00:11:52,320 --> 00:11:55,530 remember. It was again theme forest or Code Canyon or 209 00:11:55,530 --> 00:11:58,920 something like that, but I'll, I'll find it. It was, I think 20 210 00:11:58,920 --> 00:12:02,640 bucks or something. It wasn't much but it's not terrible. I 211 00:12:02,640 --> 00:12:05,220 thought it looked pretty good. So one of the things that I 212 00:12:05,220 --> 00:12:07,290 wonder and I think this goes back to all of the branding 213 00:12:07,290 --> 00:12:09,450 questions that you probably ask all of your clients. And so I'm 214 00:12:09,450 --> 00:12:11,100 not trying to get free consulting out of you. 215 00:12:11,610 --> 00:12:14,460 Danielle: But it's Star Wars Day. 216 00:12:15,060 --> 00:12:17,790 Bryan: This is where things get weird for me. So maybe not 217 00:12:17,790 --> 00:12:20,790 everybody knows this. I met my wife through an online dating 218 00:12:20,790 --> 00:12:24,600 service and part of how that happened was filling out forms 219 00:12:24,600 --> 00:12:28,920 and providing information. And then, you know, there was, in my 220 00:12:28,920 --> 00:12:32,220 case, a thousand failed matches before I found the one that 221 00:12:32,220 --> 00:12:34,860 stuck. Right. And so there it was, super grueling on my side. 222 00:12:34,860 --> 00:12:37,470 But that's that's neither here nor there. Part of what the 223 00:12:37,470 --> 00:12:40,050 value of that was there was that they had those questions that 224 00:12:40,050 --> 00:12:42,300 help you understand what you're looking for. If it's a good 225 00:12:42,300 --> 00:12:45,330 personality match, that kind of stuff. How do we approach that 226 00:12:45,330 --> 00:12:47,640 from a business standpoint? So these are the things that I need 227 00:12:47,640 --> 00:12:50,280 to communicate, knowing that there's no form out there that 228 00:12:50,280 --> 00:12:52,380 says, Hey, we're going to match you to the perfect client. 229 00:12:53,130 --> 00:12:56,940 Danielle: Yes. Oh, I love this cool tidbit. I also met my 230 00:12:56,940 --> 00:13:02,330 husband on Facebook, so I relate to that, like figuring out what 231 00:13:02,390 --> 00:13:05,970 what worked. Kind of like the switchboard, right? 232 00:13:05,970 --> 00:13:09,720 Bryan: And so I tell people it was like trying to buy groceries 233 00:13:09,720 --> 00:13:12,480 at the grocery store by looking at the label and going, This 234 00:13:12,480 --> 00:13:14,760 one's got enough niacin or whatever it is, and then you 235 00:13:14,760 --> 00:13:17,580 flip it around and go, But actually this one doesn't make 236 00:13:17,580 --> 00:13:20,070 me feel good, so we'll keep moving. 237 00:13:20,550 --> 00:13:23,910 Danielle: Okay, so we talk about forms. For me, I love forms 238 00:13:23,910 --> 00:13:28,560 because that is a great way to kind of directly slim or trim 239 00:13:28,560 --> 00:13:32,670 the fat, right? I think in a lot of ways you have to think about 240 00:13:32,670 --> 00:13:36,360 if you want to use a form to do that, how does that appear? How 241 00:13:36,360 --> 00:13:38,880 does that approach? Is it accessible? Is it easy? 242 00:13:39,510 --> 00:13:42,540 Accessibility is a huge key and a huge turnoff point for a lot 243 00:13:42,540 --> 00:13:46,710 of people who are not clumsy or savvy, servicing and looking at 244 00:13:46,710 --> 00:13:49,800 multiple sites all the time when they're trying to find a podcast 245 00:13:49,800 --> 00:13:52,080 editor. A lot of times they're going to Jennifer out there 246 00:13:52,080 --> 00:13:54,300 going with people they know, they trust someone. They've had 247 00:13:54,300 --> 00:13:57,450 a joke with a drink with something along those lines. So 248 00:13:57,450 --> 00:14:01,470 in terms of like cold, just looking at podcast editors, a 249 00:14:01,480 --> 00:14:05,040 Google search somewhere and they have a form that they want to 250 00:14:05,040 --> 00:14:09,690 find more information out about you, I think it is important to 251 00:14:09,690 --> 00:14:14,580 kind of pull out certain things, but not everything. So I don't 252 00:14:14,580 --> 00:14:17,310 need to know. They're meeting annual median income for the 253 00:14:17,310 --> 00:14:21,330 year. I may ask something kind of fun and flirtatious, like 254 00:14:21,330 --> 00:14:24,960 what is your favorite color? Who is your favorite superhero if it 255 00:14:24,960 --> 00:14:29,370 goes with your with who you are? Right? But I do think that forms 256 00:14:29,370 --> 00:14:33,930 do help. Kind of trim the fat. Really? Yeah. I definitely have 257 00:14:33,930 --> 00:14:34,730 had people when. 258 00:14:34,740 --> 00:14:36,900 Bryan: I expect you to tell me to just forget about it. 259 00:14:38,180 --> 00:14:40,080 Danielle: I definitely think it's a great way to weed stuff 260 00:14:40,080 --> 00:14:43,170 out, but there's certain times and places I feel like that can 261 00:14:43,170 --> 00:14:46,980 happen. Websites is one asking anyone for any service. If 262 00:14:46,980 --> 00:14:49,110 you're going to apply for a job, they're going to ask you the 263 00:14:49,110 --> 00:14:53,040 same question. So I do feel like this in alignment with what you 264 00:14:53,040 --> 00:14:56,310 are trying to do, which would be asking someone, Hey, I need to 265 00:14:56,310 --> 00:14:58,920 know a little bit more information before we either hop 266 00:14:58,920 --> 00:15:02,940 on a call or maybe discover more about the type of podcast 267 00:15:02,940 --> 00:15:06,240 services that you need. So knowing ahead of time for me, 268 00:15:06,240 --> 00:15:08,420 when I'm doing any type of consultation like that, it's, 269 00:15:08,430 --> 00:15:11,760 Hey, what do you need? Is it podcast episode? Right? Tell me 270 00:15:11,760 --> 00:15:15,480 more about what's the name of your podcast? What is maybe 271 00:15:15,480 --> 00:15:17,310 something you want to do with your podcast that you're 272 00:15:17,310 --> 00:15:21,090 currently not doing? Also asking them a funny question Who's your 273 00:15:21,090 --> 00:15:24,660 favorite superhero and why? Sometimes that's not a required 274 00:15:24,660 --> 00:15:28,800 answer. It's got to leave a base, but it's one of those things 275 00:15:28,800 --> 00:15:31,080 that I do. I do want to know more information about who I'm 276 00:15:31,080 --> 00:15:33,000 working with before they even get to my face. 277 00:15:33,060 --> 00:15:34,710 Bryan: Thanks, Steve has a question. 278 00:15:35,010 --> 00:15:38,190 Daniel: What would the negative consequences be for having a 279 00:15:38,190 --> 00:15:42,120 schedule a call button rather than a list of prices or having 280 00:15:42,120 --> 00:15:43,930 the podcast or fill out form? 281 00:15:44,020 --> 00:15:47,610 Danielle: So based on experience and a little bit of factoid 282 00:15:47,610 --> 00:15:52,320 knowledge here, schedule a call is a lot of times for a consumer 283 00:15:52,320 --> 00:15:56,280 to kind of format A I don't know if I want to talk to this person 284 00:15:56,640 --> 00:15:59,400 just as much as we do it on our side, but happens on the 285 00:15:59,400 --> 00:16:02,260 opposite side too. So even though when they're seeking like 286 00:16:02,280 --> 00:16:06,570 services for podcasting in any way, shape or form, sometimes it 287 00:16:06,570 --> 00:16:09,330 can be alluring to schedule a call. They don't want to make 288 00:16:09,330 --> 00:16:13,380 that level of commitment yet, but they are okay with looking 289 00:16:13,380 --> 00:16:16,350 at your prices and kind of knowing just the base 290 00:16:16,350 --> 00:16:20,220 information. I'm definitely more of an introvert, believe it or 291 00:16:20,220 --> 00:16:23,700 not. I know I'm all over the internet, but very much more of 292 00:16:23,700 --> 00:16:26,830 an introverted person and I struggle sometimes, you know, 293 00:16:26,850 --> 00:16:30,450 even with. So I want to take this call today. Do I really 294 00:16:30,450 --> 00:16:33,900 want to be believed today? Even though we set our own boundaries 295 00:16:33,900 --> 00:16:38,520 and scope of of realm for that. But the negative consequence, I 296 00:16:38,520 --> 00:16:41,610 think, in some areas is too much pressure for the person to 297 00:16:41,610 --> 00:16:43,410 actually act on the schedule or call. 298 00:16:43,950 --> 00:16:46,710 Jennifer: Patrick said. I'd rather die than schedule a call 299 00:16:46,710 --> 00:16:47,310 with anyone. 300 00:16:47,940 --> 00:16:50,370 Danielle: I love that. That's definitely me a little bit. 301 00:16:50,370 --> 00:16:53,130 Sometimes I definitely struggle with that, Steve says. 302 00:16:53,400 --> 00:16:55,230 Jennifer: Then you are my ideal client. 303 00:16:56,520 --> 00:16:58,650 Bryan: Since Patrick's an editor of course not. 304 00:16:59,790 --> 00:17:04,230 Daniel: But once I write the follow up to that, so I have 305 00:17:04,680 --> 00:17:08,070 essentially like a schedule a call type thing. It's a built in 306 00:17:08,070 --> 00:17:11,130 form. You go and you pick your date and time and there's like a 307 00:17:11,130 --> 00:17:14,790 short questionnaire, but it's just like your name, email 308 00:17:14,790 --> 00:17:18,900 address, whether you want avoid a phone call or a video call. 309 00:17:18,900 --> 00:17:22,440 And then like, How did you hear about me? And my idea was to 310 00:17:22,440 --> 00:17:27,360 keep it as simple as possible and not like overwhelm them and 311 00:17:27,360 --> 00:17:29,760 give them excuse to not fill out the form. It's like having too 312 00:17:29,760 --> 00:17:33,360 many questions. And the idea that I'm toying with now is like 313 00:17:33,360 --> 00:17:37,380 keeping that. And then like a follow up email being like, 314 00:17:37,380 --> 00:17:40,170 Thank you, Thanks so much for sharing a call. Just more 315 00:17:40,170 --> 00:17:42,210 information. The most out of call. Like, here's a list of 316 00:17:42,210 --> 00:17:46,920 questions that I have for you. Is that like asking too much or 317 00:17:46,950 --> 00:17:48,840 like what? I guess what are your thoughts on that? 318 00:17:48,900 --> 00:17:51,000 Danielle: I really think that really depends on the client and 319 00:17:51,000 --> 00:17:54,540 I feel like too, it depends on the gamut of what you're wanting 320 00:17:54,540 --> 00:17:56,970 to bring people in. If these people are already comfortable 321 00:17:56,970 --> 00:18:00,360 doing this particular questionnaire a little bit in 322 00:18:00,360 --> 00:18:04,980 between, then that's where you would want to go. But if you 323 00:18:04,980 --> 00:18:08,310 also feel like you're maybe putting yourself too much, put 324 00:18:08,310 --> 00:18:11,220 in too much on the client ahead of time, then that also is a 325 00:18:11,220 --> 00:18:13,800 little bit more adding to them to like, okay, if I have to do 326 00:18:13,800 --> 00:18:18,020 all of this just to talk to you, maybe I don't want to, you know, 327 00:18:18,730 --> 00:18:21,750 do that. So you do have to kind of mind what's on brand for you 328 00:18:21,990 --> 00:18:24,330 if you're already showcasing to coaches that you're a likeable 329 00:18:24,330 --> 00:18:28,230 person that you are, that you do your job well, you're already 330 00:18:28,230 --> 00:18:31,980 showcasing all the features and bonuses without actually giving 331 00:18:31,980 --> 00:18:35,190 them that sort of thing, then I think that is something we can 332 00:18:35,190 --> 00:18:39,630 continue to do, just in my opinion, when I have people ask 333 00:18:39,630 --> 00:18:43,080 me a ton of questions in a questionnaire, I actually I love 334 00:18:43,080 --> 00:18:47,280 questions, by the way, to say, yes, let's talk about it. But I 335 00:18:47,280 --> 00:18:49,410 love being able to answer questions. But if you're the 336 00:18:49,410 --> 00:18:52,920 person, sometimes it's not that. No, let me put it in the email 337 00:18:52,920 --> 00:18:56,340 instead. Like I don't want to literally have that 1 to 1 is 338 00:18:56,340 --> 00:19:00,450 okay to put a little bit of a soft boundary between you and 339 00:19:00,450 --> 00:19:04,830 the client before that point. And I talk a lot in terms of 340 00:19:04,830 --> 00:19:07,620 boundaries, just because families are healthy, but 341 00:19:07,620 --> 00:19:10,680 they're not necessarily meant to keep people out. It's just meant 342 00:19:10,680 --> 00:19:14,820 to let the right people in. And so I really emphasize that even 343 00:19:14,820 --> 00:19:17,640 for podcast viewers on their website, you want to allow the 344 00:19:17,640 --> 00:19:21,810 right people in and kind of just wish the people that you really 345 00:19:21,810 --> 00:19:24,270 don't necessarily want to do business with. 346 00:19:24,660 --> 00:19:27,210 Daniel: Yeah, So the people who don't want to schedule a call, 347 00:19:27,540 --> 00:19:31,230 Steve Stuart, has made it abundantly clear he's not the 348 00:19:31,240 --> 00:19:32,010 editor for you. 349 00:19:34,080 --> 00:19:35,010 Danielle: Check that box. 350 00:19:35,670 --> 00:19:35,950 Daniel: Yet. 351 00:19:39,090 --> 00:19:41,760 So Steve, reply For what it's worth, I haven't lost much time 352 00:19:41,760 --> 00:19:45,000 to people scheduling a call who weren't worth a chat. However, I 353 00:19:45,000 --> 00:19:49,080 can close more sales if I get someone on a call, then through 354 00:19:49,080 --> 00:19:51,270 email or any kind of online activity. 355 00:19:51,510 --> 00:19:54,420 Danielle: Yeah, I relate to that because it depends on how salesy 356 00:19:54,420 --> 00:19:57,000 you are. Like if you're the person that can close that deal 357 00:19:57,000 --> 00:20:00,840 by just talking to them, you hear their voice, then bam! SLAM 358 00:20:00,840 --> 00:20:04,590 That's it. Yes, that's that's the trick. But for people who 359 00:20:04,590 --> 00:20:07,890 are not in that particular area, you know, I'm a person about the 360 00:20:07,890 --> 00:20:10,950 boundary, so I don't force things if it's meant to be. It's 361 00:20:10,950 --> 00:20:15,300 meant to be. What's for you is for you. And I'm a real big 362 00:20:15,300 --> 00:20:16,170 advocate behind that. 363 00:20:16,350 --> 00:20:19,020 Bryan: So one of the things that I've struggled with a bit in 364 00:20:19,020 --> 00:20:23,370 terms of how to approach this is the number of steps to getting 365 00:20:23,370 --> 00:20:26,730 somebody on the call versus the size of the first hurdle. So to 366 00:20:26,730 --> 00:20:30,180 your point, schedule a call for some people is absolutely a 367 00:20:30,180 --> 00:20:34,140 speed bump. However, I have concern also that if the first 368 00:20:34,140 --> 00:20:37,890 call to action is shoot me an email, then I'm inserting extra 369 00:20:37,890 --> 00:20:41,610 steps before we get there. And so I'm not sure how that 370 00:20:41,700 --> 00:20:45,270 interplay works in terms of what's the right, because 371 00:20:45,270 --> 00:20:48,150 there's an element of momentum and hand-holding that happens. 372 00:20:48,150 --> 00:20:51,750 If you say, Shoot me an email and your first response is cool, 373 00:20:51,750 --> 00:20:55,080 let's set up a time, here's a link or something like that. But 374 00:20:55,080 --> 00:20:58,830 I'm not sure, like where's the decision point between creating 375 00:20:58,830 --> 00:21:01,980 momentum with an easy first step versus just it's a one step 376 00:21:01,980 --> 00:21:03,720 process is options. 377 00:21:04,050 --> 00:21:06,600 Danielle: That's really what it is. I can I can be like very, 378 00:21:06,600 --> 00:21:09,480 very upfront about that. It's a matter of what you're 379 00:21:09,480 --> 00:21:12,390 comfortable in letting in, but it's also a matter of what's 380 00:21:12,390 --> 00:21:15,870 accessible, like what is accessible, what's accessibility 381 00:21:15,870 --> 00:21:20,640 for you. And I think it varies or the type of podcast that you 382 00:21:20,640 --> 00:21:24,480 are. And I think that's what makes people want to either seek 383 00:21:24,480 --> 00:21:26,730 you out for that particular service and go through all the 384 00:21:26,730 --> 00:21:28,080 things or yeah, I mean. 385 00:21:28,080 --> 00:21:30,360 Bryan: So for me, you may not know this, but I work a full 386 00:21:30,360 --> 00:21:33,300 time job and I'm a professional editor, so if they want to talk 387 00:21:33,300 --> 00:21:35,940 to me between eight and five, wow, there's a good chance we're 388 00:21:35,940 --> 00:21:38,490 not going to talk about this. I can pre schedule it during a 389 00:21:38,490 --> 00:21:41,730 lunch break a couple of days out because I have other meetings 390 00:21:41,730 --> 00:21:44,010 and believe it or not, the company I work for kind of 391 00:21:44,010 --> 00:21:47,010 expects me to show up and do a job, as you heard. But they have 392 00:21:47,010 --> 00:21:49,740 this expectation, right. And so I have to monitor that. 393 00:21:51,150 --> 00:21:54,270 Danielle: Exactly. Exactly. There's a huge part of podcast 394 00:21:54,270 --> 00:21:57,960 editing for me that is such a natural state, right? A natural 395 00:21:57,960 --> 00:22:00,780 state of being. And there are after five out for five, it's 396 00:22:00,780 --> 00:22:05,160 the galaxy that's not ours, but far, far away, right? Star Wars. 397 00:22:05,310 --> 00:22:08,910 So I'm trying to think out loud, like in terms of wanting to put 398 00:22:08,910 --> 00:22:11,550 the right things on your website. It really is a reflection of 399 00:22:11,550 --> 00:22:15,750 your processes, the way that you do business and your personality 400 00:22:15,750 --> 00:22:18,540 in some areas. Now, if you're a business business like a 401 00:22:18,540 --> 00:22:22,110 corporation, you're you want to be a little bit more harder tone. 402 00:22:22,410 --> 00:22:26,310 I do agree that maybe there's less of that. Your personal 403 00:22:26,310 --> 00:22:29,970 personality and more of your business persona or your brand 404 00:22:30,300 --> 00:22:34,050 value across that. And I see a lot of that in your website. 405 00:22:34,140 --> 00:22:37,950 Brian More of a professional like brand brand. This is who we 406 00:22:37,950 --> 00:22:40,800 are kind of feel, even though it's very much a tag team. Your 407 00:22:40,800 --> 00:22:41,460 wife's right. 408 00:22:41,910 --> 00:22:44,340 Bryan: Actually, it's Daniel whose wife works with him. My 409 00:22:44,340 --> 00:22:45,360 wife doesn't. 410 00:22:45,780 --> 00:22:47,730 Danielle: Oh. Any other way. Yeah. 411 00:22:49,830 --> 00:22:53,160 Okay. So that's that's really what I was getting at was like, 412 00:22:53,190 --> 00:22:56,340 you know, there's a there's a place in a tone that you can 413 00:22:56,340 --> 00:22:59,130 carry. You choose whether that's more of a personality or 414 00:22:59,130 --> 00:23:02,430 personal brand or if that's more of a business businesslike, 415 00:23:02,820 --> 00:23:05,130 corporate sort of feel. And I think there's different 416 00:23:05,130 --> 00:23:06,030 approaches to both. 417 00:23:06,390 --> 00:23:07,980 Jennifer: Yeah, because obviously mine's a more 418 00:23:07,980 --> 00:23:13,740 personality brand driven and I'm revamping the website thanks to 419 00:23:13,740 --> 00:23:16,470 this conversation and. 420 00:23:16,500 --> 00:23:17,640 Bryan: Get ready to do it again. 421 00:23:18,600 --> 00:23:22,440 Jennifer: I know. Well, they haven't started yet and I don't 422 00:23:22,440 --> 00:23:26,550 do my own. Someone else does it for me. And I sent them a mockup 423 00:23:26,550 --> 00:23:30,270 of what I wanted and it involves Bourbon barrel stables. I'd be 424 00:23:30,270 --> 00:23:34,710 more on target with, you know, being bourbon barrel podcasting. 425 00:23:35,100 --> 00:23:38,700 There was no essence of bourbon or bourbon barrels on my website 426 00:23:38,700 --> 00:23:42,270 before. And I'm like, you know, we need to change this. 427 00:23:42,570 --> 00:23:44,010 Danielle: Bring back would be. 428 00:23:44,460 --> 00:23:44,800 Jennifer: To. 429 00:23:44,910 --> 00:23:45,390 Danielle: Me. 430 00:23:46,880 --> 00:23:51,660 Daniel: Yeah and to Patrick's comment Yeah in my gorgeous room 431 00:23:51,660 --> 00:23:56,310 overlooking the sea that isn't actually just a wall with a 432 00:23:56,310 --> 00:24:01,080 green cover on it. So I do want to add in the kind of a thought 433 00:24:01,080 --> 00:24:05,340 that I had about ways like people can contact you. It's I 434 00:24:05,340 --> 00:24:08,400 think if your website is doing its job and attracting the right 435 00:24:08,400 --> 00:24:12,660 people, they and as long as your website is accessible enough 436 00:24:12,990 --> 00:24:16,110 they'll find out a find a way to get in touch with you. So I 437 00:24:16,110 --> 00:24:19,920 think the most common thing is people scheduling a call with me 438 00:24:20,100 --> 00:24:24,630 or video chat, but also like I do have contact form and I have 439 00:24:24,630 --> 00:24:28,110 like throughout my website like semi message, that kind of thing, 440 00:24:28,110 --> 00:24:31,740 and have plenty of people over the years sent me an email when 441 00:24:31,740 --> 00:24:34,320 they have like a question or they want some information. So 442 00:24:34,320 --> 00:24:38,550 for somebody like me who would rather like chat back and forth 443 00:24:38,550 --> 00:24:42,180 on email before I commit to like talking to somebody, like my 444 00:24:42,180 --> 00:24:44,730 website allows for their people, send me a message, you know, we 445 00:24:44,730 --> 00:24:47,940 can chat that way. And for others that want to hop on a 446 00:24:47,940 --> 00:24:50,310 call right away, it's easy enough of that too. 447 00:24:50,520 --> 00:24:53,670 Danielle: Yeah. And this is very much a McDonald's situation. 448 00:24:54,390 --> 00:24:56,790 Jennifer: So it's not the Burger King. 449 00:24:57,720 --> 00:24:58,590 Daniel: But Burger King. 450 00:24:58,680 --> 00:25:01,020 Bryan: Oh, yeah. Whoops. I worked at McDonald's when that 451 00:25:01,020 --> 00:25:03,270 was coming out and it was a thing We started having to make 452 00:25:03,360 --> 00:25:06,690 everybody's sandwiches. Just the way they wanted them was a mess. 453 00:25:09,360 --> 00:25:14,460 Danielle: The customization out there, but definitely thinking 454 00:25:14,610 --> 00:25:17,310 in terms of a little bit of a buffet, you can't cater to 455 00:25:17,310 --> 00:25:21,750 everybody. So if you're if you're really into the realm of, 456 00:25:22,020 --> 00:25:25,560 you know, all things Italian, then stick to the cuisine. I 457 00:25:25,560 --> 00:25:29,460 think it's really important that once you find what works for you 458 00:25:29,820 --> 00:25:32,940 to keep, keep at it. I think that's what helps build more 459 00:25:32,940 --> 00:25:36,660 people, more interest into one to visit your site. And I love 460 00:25:36,660 --> 00:25:40,950 the fact that Jennifer actually podcast last year you did The 461 00:25:40,950 --> 00:25:43,230 Coasters with the Q Are you all right? 462 00:25:43,260 --> 00:25:43,650 Jennifer: That's me. 463 00:25:43,860 --> 00:25:47,010 Danielle: So I absolutely love that because that is a it's a 464 00:25:47,010 --> 00:25:49,980 personal item that you can give to someone that also is a direct 465 00:25:49,980 --> 00:25:52,950 contact to knowing more information about what you do 466 00:25:52,950 --> 00:25:57,170 and how you do it. So to be kind of stole that idea, Don't don't 467 00:25:57,810 --> 00:25:58,030 use it. 468 00:25:58,050 --> 00:26:00,060 Jennifer: You're not the only one who's stolen that idea. 469 00:26:00,060 --> 00:26:02,790 People ask me where I get my coasters all the time and I know 470 00:26:02,790 --> 00:26:03,900 my affiliate code. 471 00:26:04,140 --> 00:26:06,740 Danielle: I love it, but yeah, we do. Gamertag. 472 00:26:06,960 --> 00:26:07,260 Jennifer: Yeah. 473 00:26:07,560 --> 00:26:11,070 Danielle: So I think that it's it's really cool to be able to 474 00:26:11,070 --> 00:26:14,310 find someone that actually is really connected to you in a way 475 00:26:14,310 --> 00:26:16,740 that makes them want to know more about you. And I think the 476 00:26:16,740 --> 00:26:20,310 website is the place to do that. Of course, social media is going 477 00:26:20,310 --> 00:26:24,210 to be around forever and ever, and with new things like AI and 478 00:26:24,210 --> 00:26:26,520 things along those lines, we're finding more tools and 479 00:26:26,520 --> 00:26:30,060 accessibility ways for us to connect with each other. But I 480 00:26:30,060 --> 00:26:34,470 still think the website is still be a central place that you own 481 00:26:35,070 --> 00:26:38,970 to actually connect with other people. So I just want to keep 482 00:26:38,970 --> 00:26:42,630 that in people's minds as well as we can lean on other things 483 00:26:42,630 --> 00:26:46,560 to to, you know, entertain and bring people in through social 484 00:26:46,560 --> 00:26:46,770 media. 485 00:26:46,860 --> 00:26:50,250 Jennifer: So with my website, people, their idea, I told them 486 00:26:50,610 --> 00:26:52,950 on the front of like, I don't know about this, put my prices 487 00:26:52,950 --> 00:26:55,950 on. It was right after our pricing conversation. I'm like, 488 00:26:55,950 --> 00:27:03,720 oh they want my prices on. And and her idea was to do a contact 489 00:27:03,720 --> 00:27:08,460 me for a custom quote and take them to a form. So there is a 490 00:27:08,460 --> 00:27:11,990 schedule, a call button on there, and then there will be like a 491 00:27:12,030 --> 00:27:16,740 custom quote button somewhere because I change my prices every 492 00:27:16,740 --> 00:27:20,370 day, depending on who I talked to. What have you said that you 493 00:27:20,520 --> 00:27:23,430 hold yourself against me by putting them out there. And then 494 00:27:23,430 --> 00:27:26,310 today I'm like, Oh, is this much? And then I went and looked up 495 00:27:26,760 --> 00:27:30,510 and I'm like, No crap. I just cheated myself out of 50 bucks 496 00:27:30,510 --> 00:27:34,470 again and again. I said the wrong number. 497 00:27:34,500 --> 00:27:35,310 Daniel: I had a echo. 498 00:27:35,640 --> 00:27:37,620 Danielle: What I tell a lot of people who work at any type of 499 00:27:37,620 --> 00:27:41,460 technical business is in regards to pricing, always is. You need 500 00:27:41,460 --> 00:27:45,450 to have more than one option in more than one way to display it. 501 00:27:45,780 --> 00:27:48,150 So when you look at like, I don't know, I'm trying to think 502 00:27:48,480 --> 00:27:52,010 engineers websites, when you're looking at other technical print 503 00:27:52,020 --> 00:27:55,200 shops. I worked in a print shop for almost a decade and I 504 00:27:55,200 --> 00:27:58,050 learned some amazing things in and around printing, mass 505 00:27:58,050 --> 00:28:02,430 printing, any type of printing. And what I learned is that they 506 00:28:02,430 --> 00:28:05,640 don't list their prices always upfront. They always have a 507 00:28:05,640 --> 00:28:10,140 customization form or click this button to customize things along 508 00:28:10,140 --> 00:28:13,260 those lines. So that's a great alternative to not necessarily 509 00:28:13,350 --> 00:28:15,630 listing your prices up front. Again, starting at a starting 510 00:28:15,630 --> 00:28:17,820 point would be great so that people can wrap their minds 511 00:28:17,820 --> 00:28:20,760 around that. But having that custom quote where people can 512 00:28:20,760 --> 00:28:24,300 actually put down their customized thoughts and then you 513 00:28:24,300 --> 00:28:26,440 can reply with them with your own customization. 514 00:28:26,460 --> 00:28:28,500 Jennifer: Okay, you're getting some questions. Yeah. So we'll 515 00:28:28,500 --> 00:28:28,710 go. 516 00:28:28,710 --> 00:28:30,410 Danielle: Patrick Okay. 517 00:28:30,420 --> 00:28:32,790 Jennifer: First thoughts on maintaining your own site versus 518 00:28:32,790 --> 00:28:36,090 someone else doing it. He says, I love my professionally 519 00:28:36,090 --> 00:28:40,170 designed site, but I don't have as much control over it now. And 520 00:28:40,200 --> 00:28:43,230 since I'm the one who brought up the I can't design a site to 521 00:28:43,230 --> 00:28:46,560 save my life and when I get control over, I ruin it. So 522 00:28:46,560 --> 00:28:49,560 that's why I have someone else do mine. Thank you. But what do 523 00:28:49,560 --> 00:28:50,340 you think, Dana? 524 00:28:50,610 --> 00:28:52,110 Danielle: Because I design. 525 00:28:52,110 --> 00:28:54,360 Jennifer: Stuff. I know I'm. 526 00:28:56,190 --> 00:28:57,150 Daniel: Not biased at all. 527 00:28:58,200 --> 00:29:02,580 Danielle: I know writers like me. So, yeah, everything I've made 528 00:29:03,180 --> 00:29:06,960 before for myself, for my network, it's been by my hands 529 00:29:06,960 --> 00:29:11,350 or at least gone through my desk. So I do encourage people, if 530 00:29:11,490 --> 00:29:15,270 you're not comfortable with web design, find someone who is If 531 00:29:15,300 --> 00:29:17,650 you are not. It's the same thing with podcast editing, right? 532 00:29:17,670 --> 00:29:20,400 People come to us because they're not comfortable editing 533 00:29:20,400 --> 00:29:24,150 their podcast anymore. As editors. We we do that. We take 534 00:29:24,150 --> 00:29:28,230 that leverage off their backs and kind of take it on, right? 535 00:29:28,770 --> 00:29:32,910 They become a little PED once I really encourage people to do 536 00:29:32,940 --> 00:29:37,770 what's in their life right For me, I am very gifted at creating 537 00:29:37,770 --> 00:29:41,100 websites and podcast editing and graphic design, and I'm very 538 00:29:41,100 --> 00:29:45,690 comfortable with going from Star Wars one day and completely 539 00:29:45,700 --> 00:29:49,410 Picard the next. I'm okay with all of these things, but this is 540 00:29:49,410 --> 00:29:52,230 within my own realm, within my own lane of what I'm comfortable 541 00:29:52,230 --> 00:29:55,290 doing. However, that might not be comfortable for everyone else. 542 00:29:55,530 --> 00:29:59,550 So really, I would lean on if you are comfortable to learn, 543 00:29:59,940 --> 00:30:03,570 then give this a good Maybe if you're not in a wheelhouse of 544 00:30:03,570 --> 00:30:06,720 already trying to learn something new. If one or new 545 00:30:06,720 --> 00:30:11,670 things are really hard for you, don't trust someone else who 546 00:30:11,670 --> 00:30:14,580 does it way. Who is already doing that really well. 547 00:30:14,700 --> 00:30:18,270 Daniel: Yeah. So like my personal story is I struggled 548 00:30:18,750 --> 00:30:22,250 first, like wanted to get a website because like, I know I 549 00:30:22,260 --> 00:30:25,260 design websites and I, I'm very familiar with WordPress, like, I 550 00:30:25,260 --> 00:30:29,340 know I can do it myself, but I'm not so proficient at it that I 551 00:30:29,340 --> 00:30:32,490 can just like knock it out without any issues. It's after 552 00:30:32,490 --> 00:30:34,740 like several months of me struggling, trying to like, 553 00:30:35,190 --> 00:30:38,640 create my website. I finally just like, hire somebody to do 554 00:30:38,640 --> 00:30:41,370 it for me. But then, like, I know enough to, like, maintain 555 00:30:41,370 --> 00:30:45,090 it on my own. Even my response to Patrick as far as like having 556 00:30:45,090 --> 00:30:48,870 somebody maintain it or doing it yourself So personally, I don't 557 00:30:48,870 --> 00:30:52,140 do a whole lot with my website, so there's not much to maintain. 558 00:30:52,140 --> 00:30:55,080 And I use WordPress. So like outside of updating plugins or 559 00:30:55,080 --> 00:30:58,980 whatnot, there's not a whole lot of maintenance there. I do. So I 560 00:30:58,980 --> 00:31:01,440 guess I'm curious about like, what do you mean by maintaining 561 00:31:01,440 --> 00:31:05,220 it and what kind of control do you wish you have that you don't 562 00:31:05,220 --> 00:31:06,270 have right now? 563 00:31:06,660 --> 00:31:09,960 Bryan: Yeah, So I think maybe while we're waiting for Patrick 564 00:31:09,960 --> 00:31:13,410 to answer that, we want to move on to Andrea's question. 565 00:31:14,160 --> 00:31:15,210 Daniel: Yeah, Yeah. 566 00:31:15,360 --> 00:31:18,420 Bryan: Andrea asks whether you have any thoughts on multi-page 567 00:31:18,420 --> 00:31:21,870 sites with a menu versus a single page scroll with 568 00:31:21,870 --> 00:31:22,890 bookmarks to jump? 569 00:31:23,220 --> 00:31:26,610 Danielle: This for me is actually a brainbuster that I 570 00:31:26,610 --> 00:31:28,260 feel like a lot of people struggle with, but it's really 571 00:31:28,260 --> 00:31:31,550 not that difficult. I love the fact that this question is 572 00:31:31,590 --> 00:31:34,470 brought up because a lot of people struggle with this. They 573 00:31:34,470 --> 00:31:38,250 think that by having a singular page, it kind of helps with the 574 00:31:38,250 --> 00:31:43,050 workload. But I will say Endless Scroll was something in 2023 we 575 00:31:43,050 --> 00:31:47,220 are very tired of and people are going back to a little bit more 576 00:31:47,220 --> 00:31:51,240 of the brochure website, which is rather have 3 to 5 pages to 577 00:31:51,240 --> 00:31:55,290 look at that I can look at in 1 to 2 scrolls versus having an 578 00:31:55,290 --> 00:31:58,320 infinite page where I am infinitely scrolling forever and 579 00:31:58,320 --> 00:32:01,890 ever and ever. So I really encourage people for SEO 580 00:32:01,890 --> 00:32:06,210 purposes. It actually is good to have more pages that emphasize 581 00:32:06,210 --> 00:32:10,110 you then one page that emphasizes you. It's kind of one 582 00:32:10,110 --> 00:32:12,570 of those things where you don't know whether or not the domino 583 00:32:12,570 --> 00:32:15,180 effect can happen. You can't start the domino effect if you 584 00:32:15,180 --> 00:32:19,440 only have one page. So it's really an interesting concept 585 00:32:19,440 --> 00:32:23,460 when people ask that because I want to encourage them to branch 586 00:32:23,460 --> 00:32:28,860 out a little bit by having at least 3 to 3 pages. But for the 587 00:32:28,860 --> 00:32:32,010 purpose of whether or not they have an endless role or multiple 588 00:32:32,010 --> 00:32:36,270 pages, I say go for the multiple pages. And can we keep the the 589 00:32:36,300 --> 00:32:39,510 second menu too, like a minimum of like 2 to 3 pages underneath 590 00:32:39,510 --> 00:32:39,810 that. 591 00:32:40,770 --> 00:32:44,100 Daniel: I'm totally like, I guess I'm part of the majority. 592 00:32:44,100 --> 00:32:48,330 It's like I cannot stand single page websites. It annoys me to 593 00:32:48,330 --> 00:32:49,290 no end. 594 00:32:49,500 --> 00:32:52,620 Danielle: Yeah, and this is kind of where I had to grow up quite 595 00:32:52,620 --> 00:32:55,230 a bit because I was the minimalistic person. Like, 596 00:32:55,560 --> 00:32:59,580 here's my cover page, here's the basis of what I do. This is why 597 00:32:59,580 --> 00:33:04,350 I'm good at it now, believe me. And it was all like a singular 598 00:33:04,350 --> 00:33:07,320 page. I've had to branch out a lot. And actually this is where 599 00:33:07,320 --> 00:33:11,460 my my blog really kind of took shape and form. So now that I'm 600 00:33:11,460 --> 00:33:14,640 able to have a website that actually showcases the main 601 00:33:14,640 --> 00:33:18,000 nuggets about what I do, they can have a deeper dive and go 602 00:33:18,000 --> 00:33:22,530 into like more category topics like products like top shows 603 00:33:22,530 --> 00:33:27,210 that I care about or even ways to help them manage podcast 604 00:33:27,210 --> 00:33:29,790 editing and how we can help them models, all those type of things. 605 00:33:30,060 --> 00:33:33,060 So the more that you're putting out, there's the gravy concept, 606 00:33:33,060 --> 00:33:37,530 right? The more we produce, the easier it will be for people to 607 00:33:37,530 --> 00:33:41,310 find and allocate and know more about us. And it's very it's a 608 00:33:41,310 --> 00:33:45,450 very true moment, to be really honest. We talk about that even 609 00:33:45,450 --> 00:33:48,870 in terms for social media, for podcasting. People say, you know, 610 00:33:48,870 --> 00:33:51,060 stick to one or two good meetings. You're really good at 611 00:33:51,060 --> 00:33:54,120 that. You really want people to connect with and then branch off. 612 00:33:54,480 --> 00:33:59,730 And I'm saying from my car awful lot today, it's really just 613 00:33:59,730 --> 00:34:02,760 focus on all the areas as much as you possibly can get in a 614 00:34:02,760 --> 00:34:07,110 good system of doing it and then start really busting out the 615 00:34:07,110 --> 00:34:10,620 level of content that you want to put out in specific channels 616 00:34:10,620 --> 00:34:12,810 versus versus before. 617 00:34:13,020 --> 00:34:16,650 Jennifer: All right, back to Patrick. He has come back about 618 00:34:16,950 --> 00:34:21,090 his his website. The editor is way different and there are 619 00:34:21,090 --> 00:34:24,870 things and instructions. I have not to touch certain parts of it. 620 00:34:27,270 --> 00:34:30,810 I'm one of his first clients was an aunt who's not hands off. So 621 00:34:30,810 --> 00:34:34,680 it's been an adjustment for both of us. Rules about image sizes, 622 00:34:34,680 --> 00:34:38,460 etc. So that's where the the issue is. 623 00:34:39,330 --> 00:34:42,390 Daniel: Yeah, it's a tough balance there between wanting to 624 00:34:42,390 --> 00:34:46,890 have a website that you love versus one that you can actually 625 00:34:46,890 --> 00:34:48,330 adjust as you need to. 626 00:34:48,660 --> 00:34:51,720 Danielle: Maybe you can get like a part time thing where you like 627 00:34:52,120 --> 00:34:52,210 you. 628 00:34:52,290 --> 00:34:52,740 Daniel: Go not. 629 00:34:52,770 --> 00:34:56,160 Danielle: Have like window like only between eight and to be 630 00:34:56,160 --> 00:34:59,700 retouch this website but it was a Friday and then all you do is 631 00:34:59,940 --> 00:35:01,470 your hands off and. 632 00:35:01,470 --> 00:35:05,460 Daniel: On like a clone website that you can make sure it works 633 00:35:05,460 --> 00:35:07,230 before you roll it out. 634 00:35:07,560 --> 00:35:10,080 Jennifer: He says Blogging is where I started, so I struggled 635 00:35:10,080 --> 00:35:13,320 to get my site to look less like a blog. That's why I had it. 636 00:35:13,320 --> 00:35:15,870 Redesign. Yeah, that's a different look. Totally. 637 00:35:16,230 --> 00:35:18,660 Danielle: Yeah. I'm just curious. This is me just asking. I know 638 00:35:18,660 --> 00:35:21,990 you guys mentioned like Divvy. You guys mentioned like the 639 00:35:21,990 --> 00:35:26,020 editors that you're using in some areas. Is anyone like, how 640 00:35:26,020 --> 00:35:29,610 do you guys feel about elements or I use that a lot for 641 00:35:29,640 --> 00:35:30,210 clientele. 642 00:35:30,210 --> 00:35:32,370 Bryan: So on a personal level, I've never used it, but it's 643 00:35:32,370 --> 00:35:35,880 just another framework, right? My opinion, this is as long as 644 00:35:35,880 --> 00:35:39,450 it's a framework that I can understand, I don't mind having 645 00:35:39,450 --> 00:35:42,630 somebody else designed it or something like that. I have one 646 00:35:42,630 --> 00:35:45,360 website that I work on that's not podcast related, that I just 647 00:35:45,360 --> 00:35:49,380 do some updates. It's built in a on a different platform and it's 648 00:35:49,380 --> 00:35:52,440 very designer focused, right? So it's very much on the visual is 649 00:35:52,440 --> 00:35:56,430 very heavy, all of that stuff. I hate it, but it's because I 650 00:35:56,430 --> 00:35:59,490 can't make it do what I want to do because it wasn't designed to 651 00:35:59,490 --> 00:36:02,190 work that way. And so that's that's where the challenge comes 652 00:36:02,190 --> 00:36:05,070 for me. So for me, the answer would be absolutely. If you want 653 00:36:05,070 --> 00:36:08,100 to have a professional designer say, go for it, just make sure 654 00:36:08,100 --> 00:36:10,380 that they use something that you're comfortable with. In 655 00:36:10,380 --> 00:36:12,810 terms of the hand-off. Now, if they're going to continue 656 00:36:12,810 --> 00:36:15,840 maintaining your site like Jennifer's is, well then that's 657 00:36:15,840 --> 00:36:18,420 a different story. Use whatever they're comfortable with as long 658 00:36:18,420 --> 00:36:20,840 as you don't mind being locked in. Right. 659 00:36:21,120 --> 00:36:23,280 Jennifer: And we have another question. Yeah, Yeah. 660 00:36:23,280 --> 00:36:24,690 Bryan: This one's great about this. 661 00:36:24,690 --> 00:36:26,880 Jennifer: Yeah. The quality of a web designer can be very 662 00:36:26,880 --> 00:36:30,300 different. What would be good questions to ask a web designer 663 00:36:30,300 --> 00:36:33,490 to ensure quality, functionality, etc.? Detail. 664 00:36:33,720 --> 00:36:38,310 Danielle: Oh, the go find. I love it. Okay, so first off, I 665 00:36:38,310 --> 00:36:41,640 definitely want to know how long they've been doing it. And this 666 00:36:41,640 --> 00:36:45,960 is a learned practice someone who's really good in their first 667 00:36:45,960 --> 00:36:49,980 year hasn't hit a professional road speed bump yet, but they 668 00:36:49,980 --> 00:36:53,550 have been able to do a lot of coding, right? So coding 669 00:36:53,550 --> 00:36:55,890 experience is good, but we also want to make sure that the 670 00:36:55,890 --> 00:36:58,590 business side of how they conduct business and do business 671 00:36:58,830 --> 00:37:02,250 is also legit. So look for someone who has a little bit of 672 00:37:02,250 --> 00:37:04,320 deeper experience, who've been in the game for a little while 673 00:37:04,710 --> 00:37:11,880 to look for one trick ponies I despise. And I don't want 674 00:37:11,880 --> 00:37:16,200 someone who's going to be able to just work in Joomla. I don't 675 00:37:16,200 --> 00:37:18,540 want someone who's just going to work in WordPress unless I 676 00:37:18,540 --> 00:37:21,750 specifically need the WordPress. I want someone who's a little 677 00:37:21,750 --> 00:37:25,530 bit more advanced, someone who is flexible. Maybe they work 678 00:37:25,530 --> 00:37:28,560 between two or three platforms. I personally work between three 679 00:37:28,560 --> 00:37:31,890 main platforms. None of them include Wix. I want to make sure 680 00:37:31,890 --> 00:37:37,050 like is I want to get yeah, deep down, you know. Yeah. But I want 681 00:37:37,050 --> 00:37:39,810 to make sure that it that it works right like it has to 682 00:37:39,810 --> 00:37:43,500 function. And then I also want to have a, someone who has a 683 00:37:43,500 --> 00:37:46,230 good portfolio, someone who actually can show the work 684 00:37:46,230 --> 00:37:48,990 that's actually out there in the world that you can go and visit. 685 00:37:49,320 --> 00:37:51,660 A lot of people, build a lot of tests and dummy sites, and I 686 00:37:51,660 --> 00:37:55,050 think that's great. I have plenty to spare in the 13 years 687 00:37:55,050 --> 00:37:58,500 that I've been doing it. But I think in a lot of ways that when 688 00:37:58,500 --> 00:38:01,200 you have something that is actually credible, that you can 689 00:38:01,200 --> 00:38:03,930 go and tinker on someone else's site and see if that's in 690 00:38:03,930 --> 00:38:07,290 comparison to some of the features or aspects that you 691 00:38:07,290 --> 00:38:11,280 want on your site that becomes real. So those are the main 692 00:38:11,280 --> 00:38:13,830 things that I feel like you should look out for. I always 693 00:38:13,830 --> 00:38:16,740 love personality with a smile I love dark humor, so if anyone 694 00:38:16,740 --> 00:38:20,220 uses that, that's always cute as one for me. But it doesn't have 695 00:38:20,220 --> 00:38:22,860 to be that way. Find someone who really kind of initiates or 696 00:38:22,860 --> 00:38:26,040 sparks you is usually when that connection happens, you're more 697 00:38:26,040 --> 00:38:29,640 likely to have more of an actual relationship through this 698 00:38:29,640 --> 00:38:32,910 experience versus a cold exchange of just getting it done. 699 00:38:33,090 --> 00:38:38,280 I think I haven't watched some of this yet. Only listen. So 700 00:38:38,280 --> 00:38:40,680 this is cool that I. So you think that. 701 00:38:41,250 --> 00:38:42,920 Daniel: It'd be different if Kerry was here because she 702 00:38:42,930 --> 00:38:44,310 really has a couple. 703 00:38:44,310 --> 00:38:46,440 Bryan: So one of the things I love that you shared about that 704 00:38:46,440 --> 00:38:50,310 was your perspective on what we should ask about. Because in my 705 00:38:50,310 --> 00:38:53,400 mind, if you're wondering what are your prospective clients 706 00:38:53,400 --> 00:38:57,540 wondering as they're looking for a prospective editor, it might 707 00:38:57,540 --> 00:39:00,690 be things along those lines. Are you a one trick pony? Do you 708 00:39:00,690 --> 00:39:03,870 have work that you can stand behind? Can you demonstrate that 709 00:39:03,870 --> 00:39:05,640 you've been doing this long enough that you actually know 710 00:39:05,640 --> 00:39:08,790 how to fix problems instead of just dealing with the perfectly 711 00:39:08,790 --> 00:39:11,670 recorded stuff that you did in audio school? Like those are all 712 00:39:11,790 --> 00:39:12,870 key questions. 713 00:39:13,230 --> 00:39:16,740 Daniel: And I love the personality aspect. Finding 714 00:39:16,740 --> 00:39:20,430 somebody you click with because like the person who designed my 715 00:39:20,430 --> 00:39:24,540 website, like he was okay, but it was hard to communicate. And 716 00:39:24,540 --> 00:39:27,780 so trying to and especially if somebody you can't stand talking 717 00:39:27,780 --> 00:39:31,170 to or don't have like a good relationship with, it makes it 718 00:39:31,170 --> 00:39:34,950 more difficult to explain and ask for the changes and like 719 00:39:34,950 --> 00:39:37,530 what you want in your website. So having somebody be a little 720 00:39:37,530 --> 00:39:40,710 more friendly with, it's easier to kind of like work through 721 00:39:40,710 --> 00:39:41,700 that process. 722 00:39:42,090 --> 00:39:47,130 Danielle: We can all be Klingons and they can't. Great wrong side. 723 00:39:48,840 --> 00:39:51,210 Jennifer: So we have another question. 724 00:39:51,210 --> 00:39:53,280 Daniel: Oh, actually, before we get to that, I do want to 725 00:39:53,880 --> 00:39:56,970 another thing that popped my head when you were talking, as 726 00:39:56,970 --> 00:39:59,640 you said, you like you work with a couple of platforms, so people 727 00:39:59,890 --> 00:40:02,730 maybe want to do it themselves. What are like your 728 00:40:02,730 --> 00:40:06,570 recommendation for platforms to work with and which ones to 729 00:40:06,570 --> 00:40:07,080 avoid? 730 00:40:07,530 --> 00:40:10,440 Danielle: Sure I do love working with WordPress, I do love 731 00:40:10,440 --> 00:40:14,640 Squarespace. I do love even to job. I mean, those are some 732 00:40:14,640 --> 00:40:18,600 really top leagues that I feel like I'm I'm very advanced in. 733 00:40:18,870 --> 00:40:20,940 That takes a little bit of learning especially good job if 734 00:40:20,940 --> 00:40:23,580 that's like your something that you see and you see that price 735 00:40:23,580 --> 00:40:26,010 tag and you're like, I don't know if I should invest on that 736 00:40:26,010 --> 00:40:29,580 level. We're looking at dropping three GS real fast, but I think 737 00:40:29,580 --> 00:40:32,700 it's really admirable for people who are willing to take that 738 00:40:32,700 --> 00:40:36,450 leap and say, Yes, I trust someone who's very skilled in 739 00:40:36,450 --> 00:40:40,200 this area too, to do this work on my behalf. So I definitely 740 00:40:40,200 --> 00:40:43,890 love WordPress, I love Squarespace. I have definitely 741 00:40:43,890 --> 00:40:48,510 done several things hand coded by hand. HTML five. Get out of 742 00:40:48,510 --> 00:40:54,960 here. I know high five. I've gone all the way to the early 743 00:40:54,960 --> 00:40:58,830 parts of of designing all the way to more intricate parts. So 744 00:40:58,830 --> 00:41:04,380 I do like WordPress base. Those are my top two two job would be 745 00:41:04,380 --> 00:41:07,290 a third option if you're if your pocket book is a fourth. 746 00:41:07,590 --> 00:41:10,410 Daniel: Have a bittersweet relationship with Javi Chappy. 747 00:41:10,410 --> 00:41:12,870 Jennifer: Obviously I mean, people who are just listening 748 00:41:12,870 --> 00:41:15,840 can't see your face. But when she said hijabi, you had a 749 00:41:15,840 --> 00:41:17,550 visual reaction down. 750 00:41:18,840 --> 00:41:21,540 Daniel: Side tangent I like I've been working with WordPress 751 00:41:21,540 --> 00:41:26,040 since like when I still were primarily a blogging framework. 752 00:41:26,430 --> 00:41:31,020 My biggest gripe with Hijabi is there's no like clear formatting 753 00:41:31,020 --> 00:41:34,600 button. So whenever I copy paste like a word doc or something and 754 00:41:34,600 --> 00:41:37,380 you go look at the HTML, you have like all this unnecessary 755 00:41:37,380 --> 00:41:41,010 code and make things look weird. So alternative is to like a 756 00:41:41,010 --> 00:41:44,030 paste without formatting. And now you get to go in and like 757 00:41:44,040 --> 00:41:47,100 fix everything and put all the links back in. It's just like 758 00:41:48,150 --> 00:41:52,260 it's one simple function would completely change my perception 759 00:41:52,260 --> 00:41:52,560 of them. 760 00:41:52,860 --> 00:41:54,690 Danielle: I completely agree with that. It's a fair 761 00:41:54,690 --> 00:41:57,300 assessment. I've had some clients that try to do it by 762 00:41:57,300 --> 00:42:00,600 hand and say, okay, you know, I'm going to rebel against this 763 00:42:01,050 --> 00:42:03,500 decade plus years of your experience and kind of wiggle it 764 00:42:03,510 --> 00:42:06,630 out of my own 45 minutes. And they usually come back usually 765 00:42:06,630 --> 00:42:10,950 within a week or two and say their tails on their shirt tails. 766 00:42:10,950 --> 00:42:14,130 Tuckered in there? Yeah, right. I shouldn't have tried this on 767 00:42:14,130 --> 00:42:17,040 my own. Can you help me? And I get that. And then you've got 768 00:42:17,040 --> 00:42:21,540 the people who actually are trying to learn something new. 769 00:42:21,540 --> 00:42:23,790 And because they have not experienced something else 770 00:42:23,790 --> 00:42:27,270 before, this is their new and this is they kind of 771 00:42:27,270 --> 00:42:31,230 precondition. Right. Are reconditioned in some areas. And 772 00:42:31,230 --> 00:42:34,080 I think that can also be a learning experience, too. But I 773 00:42:34,080 --> 00:42:37,410 completely agree. If you're old school, you've been doing it 774 00:42:37,420 --> 00:42:40,580 since the very beginning, and we're going back to The Matrix 775 00:42:40,590 --> 00:42:44,790 almost. And I just feel like this would be a difficult 776 00:42:44,820 --> 00:42:47,310 challenge for you. So it really depends on your learning curve 777 00:42:47,310 --> 00:42:50,160 there. But I do tell people all the time, if you're looking for 778 00:42:50,160 --> 00:42:55,560 just quick, visual friendly platforms, WordPress obviously 779 00:42:55,560 --> 00:42:57,540 is a definite go to. And so Squarespace. 780 00:42:57,900 --> 00:43:00,180 Bryan: Yeah, of those two, I think that Squarespace is 781 00:43:00,180 --> 00:43:04,460 probably the one that's a little bit more newbie friendly. I 782 00:43:04,470 --> 00:43:06,360 definitely, at least my experience has been that 783 00:43:06,360 --> 00:43:10,200 WordPress is way more powerful and extensible, but I really 784 00:43:10,200 --> 00:43:12,300 don't care that much for Squarespace. So I never found 785 00:43:12,300 --> 00:43:14,010 out the limits of what it can do either. 786 00:43:14,670 --> 00:43:19,410 Danielle: Oh man. I mean, like the SEO compatibility alone with 787 00:43:19,410 --> 00:43:23,280 Squarespace, I think that was one of the cooler features when 788 00:43:23,280 --> 00:43:25,530 Squarespace. Squarespace first came out, that was like their 789 00:43:25,530 --> 00:43:29,490 big push was don't worry about the SEO as much, we've got your 790 00:43:29,490 --> 00:43:34,470 back and haven't actually got to work a little bit with the Inner 791 00:43:34,470 --> 00:43:37,020 Circle Committee with Squarespace specifically, if you 792 00:43:37,020 --> 00:43:39,570 don't know about the inner circle, it's like the people who 793 00:43:39,810 --> 00:43:43,020 designed, you know, hundreds or even thousands of sites using 794 00:43:43,020 --> 00:43:45,420 the Squarespace platform, you can get kind of insider 795 00:43:45,420 --> 00:43:47,520 knowledge. You can get free releases, things along those 796 00:43:47,520 --> 00:43:51,240 lines. Check that out. It's called Inner Circle. And I 797 00:43:51,240 --> 00:43:54,390 absolutely love that Squarespace went ahead straight from the bat 798 00:43:54,390 --> 00:43:57,000 and said, hey, we don't want you to worry about the SEO as much. 799 00:43:57,240 --> 00:43:59,370 We'll start taking care of some of that for you. And they did. 800 00:43:59,370 --> 00:44:01,830 They delivered on that promise. The problem was, was that when 801 00:44:01,830 --> 00:44:04,860 they started upgrading a lot of their older platforms and these 802 00:44:04,860 --> 00:44:07,860 newer platform websites, it kind of became a little bit more 803 00:44:07,860 --> 00:44:10,530 begrudgingly. So so yeah, we're going to give you more SEO, but 804 00:44:10,530 --> 00:44:13,620 only this much. And then if you want more, you'll have to pay to 805 00:44:13,620 --> 00:44:19,290 play. And so that got frowned upon, right? So I think they did 806 00:44:19,290 --> 00:44:22,110 lose a little bit of their early audience in the beginnings of 807 00:44:22,110 --> 00:44:25,440 Squarespace when they made that transition. But now for people 808 00:44:25,440 --> 00:44:28,290 who are just looking for quick, easy, I just want to type in a 809 00:44:28,290 --> 00:44:31,530 couple of answers to some of these questions. That is a 810 00:44:31,530 --> 00:44:34,470 definite go to for people are looking to just get started, 811 00:44:34,740 --> 00:44:38,370 either building their own podcast website or even creating 812 00:44:38,400 --> 00:44:41,070 a services page for the services they do in and around. 813 00:44:41,070 --> 00:44:43,830 Daniel: Yeah, I do think with Brian that Squarespace is a lot 814 00:44:43,830 --> 00:44:47,280 easier to use. And another thing, it's impossible to break your 815 00:44:47,280 --> 00:44:51,000 website with Squarespace compared to WordPress. WordPress 816 00:44:51,000 --> 00:44:53,970 is really easy. Install one wrong plug in or you 817 00:44:53,970 --> 00:44:58,230 accidentally try to make an edit and end up deleting a client's 818 00:44:58,230 --> 00:44:59,990 entire website like don't. 819 00:45:01,500 --> 00:45:04,710 Danielle: Now this is the beauty of working with hosting 820 00:45:04,710 --> 00:45:08,110 providers who can provide up to the minute 24 hours I'm in 821 00:45:08,130 --> 00:45:12,150 service. I'm grateful for for people who are not GoDaddy fans. 822 00:45:12,150 --> 00:45:14,040 I'm a GoDaddy fan, have been using it for years. We're 823 00:45:14,040 --> 00:45:18,150 partners with them. We love the ability that we can in one click, 824 00:45:18,180 --> 00:45:22,020 Restore something that happened 5 minutes ago, 5 hours ago, five 825 00:45:22,020 --> 00:45:26,400 days ago, within one click, all within less than 10 minutes of 826 00:45:26,400 --> 00:45:29,790 us logging in. I do like that accessibility feature. Other 827 00:45:29,790 --> 00:45:32,070 sites, other places have done that as well, but I just 828 00:45:32,070 --> 00:45:34,560 personally love having that accessibility through GoDaddy. 829 00:45:34,560 --> 00:45:37,110 We've been using them for eight years almost, and. 830 00:45:37,530 --> 00:45:40,530 Bryan: I wanted to hit this one because it it is worth noting 831 00:45:40,530 --> 00:45:44,850 that with WordPress there can be a lot of hack attacks. So just 832 00:45:44,850 --> 00:45:48,720 be careful. In fact, one of the sites that I manage, it's not 833 00:45:48,720 --> 00:45:51,240 actually my site, but I manage it is dealing with that right 834 00:45:51,240 --> 00:45:54,840 now. There's been an uptick in hack attacks. I use some 835 00:45:54,840 --> 00:45:58,140 security protocols that I have in place and so I'm like 836 00:45:58,140 --> 00:46:01,080 literally on this call, I'm still blocking IP because it's 837 00:46:01,080 --> 00:46:03,540 bouncing from the Netherlands to China to whatever, Right. That 838 00:46:03,540 --> 00:46:07,230 stuff is happening. But yeah, What are your thoughts, Danielle, 839 00:46:07,230 --> 00:46:09,900 in terms of what tools we might use to protect ourselves from 840 00:46:09,900 --> 00:46:10,410 attacks? 841 00:46:10,750 --> 00:46:15,090 Danielle: Absolutely. I use security stand. I have I love 842 00:46:15,090 --> 00:46:18,060 being able to use a very whatever. How do you even 843 00:46:18,060 --> 00:46:20,910 pronounce all the way? I ask the NSA customer service, I might 844 00:46:20,910 --> 00:46:24,870 pronounce it. Is it security scan or security scan? Like I 845 00:46:24,870 --> 00:46:28,800 don't I don't know how the letters come together anyway. I 846 00:46:28,800 --> 00:46:31,530 absolutely love using them. I use them for malware purposes 847 00:46:31,530 --> 00:46:34,950 all the time. There's also oh gosh, there's another one. 848 00:46:35,580 --> 00:46:37,860 Bryan: I use word fence. I'm not sure if that's what you're 849 00:46:37,860 --> 00:46:38,340 thinking of. 850 00:46:38,490 --> 00:46:41,490 Danielle: That's one I've heard of as well. I personally do not 851 00:46:41,490 --> 00:46:44,820 use it, but yes, I've heard of plenty of other people who are 852 00:46:44,820 --> 00:46:49,050 developing WordPress websites. Use that as a base for malware 853 00:46:49,050 --> 00:46:52,170 protection if you think of hacking things along those lines. 854 00:46:52,170 --> 00:46:56,100 So I encourage people do their homework. There is some innate 855 00:46:56,100 --> 00:47:00,000 things that naturally come, some from the hosting provider in 856 00:47:00,000 --> 00:47:04,470 regards to making sure you have scans on your website on a daily 857 00:47:04,470 --> 00:47:07,560 basis. So that's also something to think about depending on 858 00:47:07,890 --> 00:47:11,010 where you are, whether you're with Bluehost or GoDaddy or I 859 00:47:11,010 --> 00:47:13,920 think this is what we were talking about before and I don't 860 00:47:13,920 --> 00:47:17,940 even know, is it the virus die? Various die? Yep. So this is one 861 00:47:17,940 --> 00:47:20,670 that I personally use and I definitely can guarantee that 862 00:47:20,670 --> 00:47:24,530 this is top tier. So I absolutely love to that. Even 863 00:47:24,530 --> 00:47:27,690 when we talk about malware protection that people are aware 864 00:47:27,690 --> 00:47:30,360 of it because a lot of people still build their websites 865 00:47:30,360 --> 00:47:35,550 thinking that my hosting has it. But really hacking is just going 866 00:47:35,550 --> 00:47:38,850 to continue to elevate over time. So this is something that you 867 00:47:38,850 --> 00:47:41,400 should be very aware of and taking the proper steps to 868 00:47:41,400 --> 00:47:42,360 protect your website. 869 00:47:43,140 --> 00:47:45,750 Jennifer: Facebook user has a good karma. If you have your own 870 00:47:45,750 --> 00:47:48,930 domain for your website, it's always good practice to email 871 00:47:48,930 --> 00:47:53,340 like hello at your domain instead of gmail hotmail outlook 872 00:47:53,340 --> 00:47:56,130 so you can market your domain instead of Gmail and more 873 00:47:56,130 --> 00:47:59,310 professional, you would need your email hosting though. Blah 874 00:47:59,310 --> 00:48:03,270 blah blah. Yeah, but. But my mind breaks sometimes and Carri 875 00:48:03,270 --> 00:48:08,280 broke her email once too. So I mean is a challenge. 876 00:48:08,550 --> 00:48:11,550 Danielle: I love my business. Business Gmail, I've never 877 00:48:11,550 --> 00:48:14,910 stopped ever using it, so it works out great for me. That's 878 00:48:14,910 --> 00:48:18,010 linked directly to my domain. I have to worry about, you know, 879 00:48:18,130 --> 00:48:22,710 not informative, know I'm a team of team of six women across five 880 00:48:22,710 --> 00:48:26,100 countries. So it's really important for me to to make sure 881 00:48:26,100 --> 00:48:30,630 that everyone has singular working emails. Domains are 882 00:48:30,630 --> 00:48:34,770 working together adversely in the universe. So I think it's 883 00:48:34,770 --> 00:48:38,880 really for me, this is a no brainer. Like, I love being able 884 00:48:38,880 --> 00:48:42,550 to have that type of security. Gmail has not failed me. Sorry. 885 00:48:42,550 --> 00:48:43,050 Okay. 886 00:48:45,000 --> 00:48:47,400 Bryan: So one of the things I'm wondering as we think about 887 00:48:47,400 --> 00:48:50,220 websites, right, because we've talked about maybe some design 888 00:48:50,220 --> 00:48:53,910 elements and some of that stuff, but I think there are some of us, 889 00:48:53,910 --> 00:48:57,090 me included, who are wondering, like, is my website really 890 00:48:57,090 --> 00:49:01,080 working for me or against me? If you were going to go take a look 891 00:49:01,080 --> 00:49:03,210 at somebody who's website, what are maybe a couple of things 892 00:49:03,210 --> 00:49:06,720 that you would have them look at and maybe try to self-diagnose 893 00:49:06,720 --> 00:49:09,420 some things before you start taking the next step? 894 00:49:09,450 --> 00:49:12,630 Danielle: How fast does your page load? That's usually the 895 00:49:12,630 --> 00:49:13,620 number one indicator. 896 00:49:14,760 --> 00:49:17,130 Bryan: And what's it? Is it like less than a second? Less than 897 00:49:17,130 --> 00:49:18,600 half a second? What? What's your target? 898 00:49:18,990 --> 00:49:22,870 Danielle: I would say anything under 2 seconds. I mean, that's 899 00:49:22,920 --> 00:49:24,900 really, to be honest, two and a half. 900 00:49:24,960 --> 00:49:25,320 Bryan: Okay. 901 00:49:25,440 --> 00:49:27,630 Danielle: I hate to say even three, because sometimes even 902 00:49:27,630 --> 00:49:30,780 the third just kind of bogged down from there. I really tell 903 00:49:30,780 --> 00:49:34,320 people if it takes too long for you to to say, huh, that's doing 904 00:49:34,320 --> 00:49:37,920 too long. Like it's it's taking too long to load. So page speed 905 00:49:37,920 --> 00:49:42,300 is usually my definite go to as an indicator if something is not 906 00:49:42,300 --> 00:49:46,500 working well on your website. The second one would probably be 907 00:49:46,500 --> 00:49:50,580 if your WordPress was your plug ins, taking a look at plug ins 908 00:49:50,580 --> 00:49:53,430 would be the second area that I would look at on the back end 909 00:49:53,430 --> 00:49:55,440 just to see if that's something that's all. Everything's 910 00:49:55,440 --> 00:49:57,960 compatible. It's working for you. You wouldn't believe how many 911 00:49:57,960 --> 00:50:02,280 times, even though we say like automated data, sometimes it 912 00:50:02,280 --> 00:50:05,400 doesn't necessarily auto update or something happens in between 913 00:50:05,580 --> 00:50:08,820 the last update in the current update to where it drops and 914 00:50:08,820 --> 00:50:12,720 then you're just stuck and doesn't refresh at all. And if 915 00:50:12,720 --> 00:50:16,590 you go monthly refreshing your website, that could be a 916 00:50:16,590 --> 00:50:20,820 potential 30 days of something else affecting your site, 917 00:50:20,820 --> 00:50:23,400 preventing people from wanting to interact with you. Right. So 918 00:50:23,400 --> 00:50:28,470 we want to try remove as many website roadblocks as possible. 919 00:50:28,860 --> 00:50:32,490 So that would be another area to go to. Another one would be 920 00:50:32,520 --> 00:50:36,090 heavy for you. So if you've got heavy files on your site now, 921 00:50:36,390 --> 00:50:37,860 for a lot of people, they're like, okay, you know what's 922 00:50:37,860 --> 00:50:41,610 heavy? Obviously, if it's taking forever to load the one graphic 923 00:50:41,610 --> 00:50:44,550 that's at the top of your page, your your hero graphic or 924 00:50:44,550 --> 00:50:48,450 whatever that may be, we need to rethink about resizing that or 925 00:50:48,870 --> 00:50:52,110 stripping it down a little bit in file size so that you can 926 00:50:52,110 --> 00:50:56,010 actually have it load up as fast as you want it to. Again, you 927 00:50:56,010 --> 00:50:58,290 have that three second rule for people to make that first 928 00:50:58,290 --> 00:51:02,460 impression of you. That's it. 3 seconds. That's really it. The 929 00:51:02,460 --> 00:51:04,680 first 3 seconds, I can tell whether or not I want to keep 930 00:51:04,680 --> 00:51:09,060 scrolling or I'm going to lift up my thumb and scroll to 931 00:51:09,060 --> 00:51:12,000 another page. I'm going to take tock instead of going to you. 932 00:51:12,030 --> 00:51:15,450 You know, that's really all you got that's the that's my main 933 00:51:15,450 --> 00:51:16,920 things that I would look at primarily. 934 00:51:17,040 --> 00:51:17,490 Bryan: Thanks. 935 00:51:17,580 --> 00:51:18,060 Danielle: Yeah. 936 00:51:18,330 --> 00:51:20,280 Bryan: I mean, I feel like I've talked too much, so I'm trying 937 00:51:20,280 --> 00:51:21,990 to be quiet so everybody else can have a chance. 938 00:51:22,920 --> 00:51:27,120 Daniel: So having a good foundation knowledge, I 939 00:51:27,120 --> 00:51:30,270 understand from what back design communication is important. Do 940 00:51:30,270 --> 00:51:32,280 you have any resources for that? 941 00:51:33,360 --> 00:51:36,600 Danielle: I'm saying website. Yes. Me I do all of these things 942 00:51:36,600 --> 00:51:39,600 I teach and all these things. I actually have a yearly 943 00:51:39,600 --> 00:51:43,350 educational brand intensive that we hosted at the last three 944 00:51:43,350 --> 00:51:45,840 months of the year called Q One Essentials, where I actually 945 00:51:45,840 --> 00:51:50,070 teach live class in a group setting very similar to this, 946 00:51:50,070 --> 00:51:53,580 and we talk everything from resources for your website to 947 00:51:53,580 --> 00:51:56,790 domain protection to basics of WordPress. 948 00:51:57,060 --> 00:51:59,310 Daniel: Awesome. And where can they reach out if they want to 949 00:51:59,310 --> 00:51:59,730 talk to you? 950 00:52:00,000 --> 00:52:04,290 Danielle: Lex Octane dot com. That is my jam. Instagram is my 951 00:52:04,290 --> 00:52:07,710 number two jam, so you can actually hit me up there if you 952 00:52:07,710 --> 00:52:11,280 ever want to chat one on one. But yes, those are the two main 953 00:52:11,280 --> 00:52:13,200 places that I would love for people to get us. 954 00:52:14,310 --> 00:52:17,340 Daniel: And quick. Now apparently hashtag podcasting is 955 00:52:17,340 --> 00:52:18,060 trending on Twitter. 956 00:52:18,060 --> 00:52:20,610 Bryan: So Instagram's your jam, but I don't see it linked up on 957 00:52:20,610 --> 00:52:22,740 your website. I was going to go click through so I could grab 958 00:52:22,740 --> 00:52:23,220 your link. 959 00:52:25,440 --> 00:52:31,050 Danielle: So it's at the bottom. Okay, I'm working. So to be 960 00:52:31,050 --> 00:52:32,700 really honest, our website actually tweets. 961 00:52:33,240 --> 00:52:34,270 Bryan: Is perfect timing. 962 00:52:36,750 --> 00:52:38,970 Danielle: Is being redesigned right now. So it comes out at 963 00:52:38,970 --> 00:52:42,240 the end of this month so we can look out for that. It will 964 00:52:42,240 --> 00:52:46,620 include a playlist of Tower songs by the ladies of T 965 00:52:46,620 --> 00:52:50,160 Montaigne. So it will be, I'm sure, full of it. 966 00:52:52,140 --> 00:52:53,670 Daniel: All right, final question. You said you're a 967 00:52:53,670 --> 00:52:56,820 retro gamer. Give us one gaming recommendation and we'll do 968 00:52:56,820 --> 00:52:57,270 project. 969 00:52:57,570 --> 00:52:58,410 Danielle: Oh, 970 00:53:00,360 --> 00:53:03,450 don't rush into the dead zone. 971 00:53:03,840 --> 00:53:04,320 Daniel: Okay. 972 00:53:04,740 --> 00:53:09,000 Danielle: Now, if this is is something coming from Mario, 973 00:53:09,000 --> 00:53:12,150 years of Mario, years of the Sonic, the Hedgehog, years of 974 00:53:12,150 --> 00:53:15,210 Tetris. Don't go into the dead zone. You don't have to go in 975 00:53:15,210 --> 00:53:18,270 there. I know sometimes it's very if you want to go in there 976 00:53:18,270 --> 00:53:20,730 and you want to hurry up and just get it in, maybe get the 977 00:53:20,730 --> 00:53:23,760 goodie or the extra or the bonus or whatever, you don't have to 978 00:53:23,760 --> 00:53:27,330 do it. You can just bypass that. You get to the end. But I do 979 00:53:27,330 --> 00:53:30,780 tell people all the time life is more like Tetris and less like 980 00:53:30,780 --> 00:53:32,220 Mario. So that's my quote for this. 981 00:53:32,220 --> 00:53:33,990 Daniel: Okay, put that on a t shirt. 982 00:53:34,230 --> 00:53:36,240 Jennifer: I think you don't you. 983 00:53:37,110 --> 00:53:39,390 Danielle: Know, but I do have like Prince and all the things. 984 00:53:39,390 --> 00:53:42,450 So, yeah, I'm I'm sitting here with Sonic tonight. So we're 985 00:53:42,450 --> 00:53:43,950 we're making it real. We're going to happen. 986 00:53:44,550 --> 00:53:48,360 Daniel: All right. So, Danielle, give us a number between one 987 00:53:48,360 --> 00:53:52,140 through five. Normally Brian does that, but he's given me the 988 00:53:52,140 --> 00:53:54,570 privilege of doing the podcast question tonight. 989 00:53:54,950 --> 00:53:57,360 Danielle: Who? Okay, I'm going pick three. 990 00:53:57,810 --> 00:54:01,650 Daniel: Okay, perfect. If you could send a message in to the I 991 00:54:01,650 --> 00:54:04,140 think we've done this before, but if you could send a message 992 00:54:04,140 --> 00:54:07,950 to the entire world, what would you say? And 30 seconds. 993 00:54:07,950 --> 00:54:14,130 Danielle: Oh, shoot, let's not my 30 seconds, Michael. Same 994 00:54:14,130 --> 00:54:16,830 thing. Life was more like Tetris and less like Mario. 995 00:54:17,190 --> 00:54:17,940 Daniel: They love it. 996 00:54:18,300 --> 00:54:19,310 Jennifer: Don't bother Blue. Yeah. 997 00:54:19,550 --> 00:54:19,680 Daniel: My. 998 00:54:26,460 --> 00:54:29,970 I would say whatever is bothering you is probably not as 999 00:54:29,970 --> 00:54:34,230 important or won't seem as important in a few years. So 1000 00:54:34,230 --> 00:54:36,960 focus on the good and live your best life. 1001 00:54:37,200 --> 00:54:39,210 Bryan: I think mine would require a megaphone, but it 1002 00:54:39,210 --> 00:54:45,270 would be stop being mean to each other. Oh I'm a parent too, so 1003 00:54:45,270 --> 00:54:46,380 I'm saying that a lot. 1004 00:54:49,950 --> 00:54:52,710 Jennifer: Otherwise mine is. If you can't be good, be funny. 1005 00:54:54,750 --> 00:54:57,660 Daniel: Okay. And if you have an answer to the question, feel 1006 00:54:57,660 --> 00:55:00,660 free to leave it on our website. You just go to podcast. Editor's 1007 00:55:00,660 --> 00:55:06,690 message My dot com Find the episode number 76 and leave a 1008 00:55:06,690 --> 00:55:10,770 comment on that blog post. Patrick says Mine is Be Good 1009 00:55:10,770 --> 00:55:16,290 Children, which is good because he's a teacher. So I'm sure 1010 00:55:16,290 --> 00:55:19,740 that's probably something he says on a daily basis. And Kyle 1011 00:55:19,740 --> 00:55:25,590 says, Be kind, which I think, yeah, we need more of. 1012 00:55:25,780 --> 00:55:28,410 Bryan: Yes. Steve says, Thank you, Danielle in the voice of 1013 00:55:28,410 --> 00:55:30,480 Yoda much I have learned today. That's great. 1014 00:55:30,930 --> 00:55:32,210 Jennifer: You didn't do it in The Voice. 1015 00:55:32,940 --> 00:55:35,910 Bryan: I can't do Yoda's voice. I can barely do Bryan's voice. 1016 00:55:37,560 --> 00:55:39,870 Daniel: Danielle, can you do the Yoda voice for us? 1017 00:55:40,590 --> 00:55:43,800 Danielle: Oh. Oh, man, I know you're going to ask that 1018 00:55:43,800 --> 00:55:44,280 question. 1019 00:55:44,860 --> 00:55:48,120 Daniel: Okay, that's fair. That's fair. Yeah. But you want 1020 00:55:48,120 --> 00:55:51,690 to be a guest on the show. Just do exactly what Danielle did. Go 1021 00:55:51,690 --> 00:55:55,450 to podcast editor. That's mine dot com. Be a guest spot the 1022 00:55:55,470 --> 00:55:59,130 form. It sends us a message and we'll be in touch. And this is 1023 00:55:59,130 --> 00:56:03,150 where the yard expert like Danielle is and have incredible 1024 00:56:03,360 --> 00:56:06,090 incredible insights and information that you want to 1025 00:56:06,090 --> 00:56:09,870 share to the community at large or if you are struggling with 1026 00:56:09,870 --> 00:56:13,530 something in your own podcast editing business and you want 1027 00:56:13,530 --> 00:56:17,670 the advice of your colleagues, it's all the same. Fill out the 1028 00:56:17,670 --> 00:56:19,980 form and we would love to have you on. 1029 00:56:20,310 --> 00:56:22,380 Jennifer: I'm Jennifer Longworth with Barber and Barrow 1030 00:56:22,380 --> 00:56:25,470 Podcasting. You can find me at Bourbon barrel Podcasting dot 1031 00:56:25,470 --> 00:56:26,790 com new website coming soon. 1032 00:56:27,120 --> 00:56:30,090 Bryan: I'm Brandon Springer you can find me at top tier audio 1033 00:56:30,090 --> 00:56:32,070 dot com and next to me is. 1034 00:56:32,460 --> 00:56:36,150 Daniel: Daniel Abendroth in a five year rap media audio. 1035 00:56:36,240 --> 00:56:37,530 Jennifer: In our special guest. 1036 00:56:37,560 --> 00:56:41,310 Danielle: Oh I'm Daniel with Octane science and you can find 1037 00:56:41,310 --> 00:56:42,960 me at look blockchain dot com. 1038 00:56:43,290 --> 00:56:45,720 Jennifer: And not appearing tonight is Kari copy Eric at 1039 00:56:45,720 --> 00:56:50,460 Kari dot land. Thank you all for joining us and we will see it in 1040 00:56:50,460 --> 00:56:53,490 about two weeks at 905 Eastern time. 1041 00:56:54,270 --> 00:56:55,080 Daniel: Pay. 1042 00:56:59,760 --> 00:57:00,870 So how much is that? 1043 00:57:08,340 --> 00:57:08,880 So 1044 00:57:11,370 --> 00:57:11,970 you.