Unknown 0:11

Hey, it's Rob and Kennedy. Hello. Today

Unknown 0:13

on the Email Marketing Show, we're talking about the different ways that we are currently using AI across our business right now at this moment in time. But before we get to that, and don't you think, Rob Kennedy, I

Unknown 0:25

wish I could get more people to click on the links in all of the emails that said that would make way more money if I could get more people to click on the links in more of my emails. So we've got a solution for you. We've put together 12 super creative ways to get more clicks in every single email that you said by making the things that they can click on more interesting, more exciting and all of that so you're gonna grab it inside this download called quick tricks. It's yours totally free as a listener to this podcast today. All you have to do is go to email marketing heroes.com forward slash tricks to

Unknown 0:46

look it up anyway. You need a pair of scissors to open a pack of scissors. It's comedy business profitable,

Unknown 0:52

and he went to Puerto Rico for 60 hours. And didn't see any of Puerto Rico in psychological mind reader Kennedy.

Unknown 1:01

Of course, as a kid and at the time they sort of travelling around in public places I guess you got

Unknown 1:09

to stop doing this many gigs because I've seen a troubled place I've seen the people like, Oh, you got a cruise ship. Basically, next week on Tuesday, live Monday night and Tuesday himself and of course, there was a storm in the UK. A flight was cancelled my initial connection flight was cancelled, and so not everything. So I lost my lovely day of Puerto Rican loveliness.

Unknown 1:33

We're not supposed to have storms and then I was supposed to have rain, like a little bit of bittersweet asleep. And then then we go back on for a couple days no matter when I travel around here.

Unknown 1:41

It is always frustrating is that when you get like a knife or a pair of scissors and you need the very thing, you know, I'm frustrated when I can't find my glasses, clinking glasses, honestly them.

Unknown 1:49

I call them what that packaging is called, but it's the packaging that always puts us in like rental plastics. Yes, you either have to have a pair of scissors or be a tiger and the only way you're getting into that pocket and I'm not doing it because if you

Unknown 1:59

had a tiger you wouldn't need anything you can do with it. You can't do with a tiger. Yeah, keep your

Unknown 2:07

ear out. I mean, you could go out literally robbing paper that'll be fine. Exactly. Exactly. Hello. Every week on the show. We talk about how to be more sales and earn more money from your email subscribers. We talk about everything from email marketing strategy to the psychology, the tactics, and we share with you what's working right now for you to make more sales online, making you that email marketing hero in your business but a brand new episode, every single email about a Wednesday, so make sure you hit the subscribe button on your podcast player. And we'll just say a massive thank you to all of you who have been leaving reviews of the show. Over on Apple podcasts. It really means the world to us. If you haven't had the chance to do it just yet. Please pop over to Apple podcast right now and leave us a review. It really means the world it helps us hear who's out there but also helps us spread the word it tells apple that we're doing a good job people like the show and recommend the show to more people so we can help more people with this email marketing stuff. So thank you so much for doing all of that. We really appreciate you so just

Unknown 2:50

recording we might even go back to read now some of these reviews in future episodes. We're going to

Unknown 2:54

definitely look for those. Yeah, I'm gonna give you a name check so so we were talking the other week. And I sort of I want to put people behind the scenes of a little bit. We're doing this at a weird time because usually, we we sort of batch record episodes of the show so we can be really efficient. Luckily, this one we're purposely not batching This is literally being recorded. Not very long a few days before we're releasing it because we want to do a special episode showing people inside of our business as to what we're actually doing with artificial intelligence, what are we doing with AI inside of our business, but we came to the realisation that we can't record that back in December because the speed with which AI is developing and the speed with which and the things we're implementing across our business testing, trying some of things we're keeping some things we're ditching is going to change at such a fast and rapid rate. So we were like we're gonna have to record this like just a few days before release it. So yes, so I've literally just come back from Puerto Rico that says it's a tight it's a timely thing. So there's a bunch of things. We've done a bunch of things we've tried. Some of them have been really successful. Some of them haven't, but this is all born out of the fact that I was at a mastermind. I think it was back in June of 2023. And everyone's talking about about AI. And I have the question. This is all great folks. But this everyone's talking about the stuff they're selling with AI everyone's if you go online and you get on to our on its own, like on a social media from any of them and you see an ad which has something with AI in it, we know that that's gonna be selling better than something without AI in it. Right. And so, everyone seems to be using AI as a hook as the current hack. To get better conversions on ads and off products. Even it's not an ad, just email list or I've got the AI that does this for you. So my question was, is anybody using AI in their business, not selling AI, but actually leveraging the power of this technology in their business? And of course, a bunch of extremely smart marketers sort of sat around scratching their heads go, do not really yet and I was like, wow, this is really interesting. So we've sort of taken it upon ourselves to go well, how can we be using it? We don't have an offer a product or a service that is led with AI we don't have one because honestly, we've tried to make some things work with AI and they're just not good enough. Like people are saying, Hey, you can do email subject lines with AI. I've never seen a good one yet. We've tried to put our formula into a chat GPT and into chord AI to see if we can get it to use our methodology to to write subject lines, and so far we've not been able to prompt it and make it do that thing so so far, but really want to do an episode about how we're actually using it, which I think is a bit of a bloody fresh breath of fresh of breath, air.

Unknown 5:34

Fresh of breath air. So let's dig into this. And what's gonna be interesting about this is for all the reasons you've described, a lot of these are not the things that you might be thinking of that we're going to talk about in this episode. Like, you know, the best ways to create copy and all of those things because as we've said, for you know, for the time being, we haven't yet been able to do that make this work. And actually, I think I'm getting more and more convinced than about you, Kennedy. I'm getting more and more convinced that actually learning to prompt properly is about as difficult as writing emails. Like I

Unknown 5:57

think yeah, I think professional prompt does is a thing. I mean, I know people who are hiring prompt writers that I think it's absolutely its own industry, and I still don't want to harken back to the idea of we should all be aware of AI we should all be thinking about how can it speed things up, make things easier, give me new and diverse opinions, insights, all that sort of stuff. But I think we have to also remember that behind all of this, it has to be good. Right? And it comes back to that same I think we said last time we talked about AI on the show, which is when I first sent you a thing I think was an email but I got AI to write your response. Looking back at it now I think was really perfect. I think you said something like it's impressive. That a computer rotate. That is impressive. It's like a magic trick. Like you got a computer to write that. It makes sense. It has a kind of a point. It sort of goes somewhere which had never been seen before. And that was back when Chuck GPT 3.5 I think was out I think that's what it where we're at, obviously at the time of recording this right now as we're releasing this. Four is out five is on the way so there'll be another updated episode about all of this stuff once five comes out in sort of Spring Spring Summer, sort of time in 2024 but it's the acid is impressive and the machine rotate it is impressive that a computer put this together and synthesise these emails. But and as you said, dad, right my dad, right. If a copywriter or if you were I had written that for a client and the one of us legit we would have gone that is not a good email. That is not a good sales page. That is not good copy. So I think we have to remember that all of our API is trying to replace what we are actually doing, which means it has to actually replace it. Right? It's not like it's impressive that it came out of a robot. The person reading your advisory agreements doesn't give a shit who wrote it or how run it it's just about doesn't get the action, the

Unknown 7:47

danger and I promise this is not going to become another because we've done two episodes already where we said can check can AI write your emails for you? And the answer has been no. This is not gonna be one of those episodes. We are gonna get into some useful stuff in a second. But I think just worth you know, hearken back to the danger is people who are currently not doing email marketing because, quote, they haven't got time or haven't given it the intention. Or whenever they know it's important. They might use chat GPT or similar or Claude to write emails. And they aren't the same as we're currently doing because we're not currently doing and therefore accept them as good because they've got nothing to compare them to your benchmark. But when these look about as good as some of the emails I received from some of the people I get to, I'll send these because that's better than sending nothing and I think that might not be sure. So yeah, that's the that's the current the current state of affairs is the danger of it. I think. What we are

Unknown 8:29

good. Yeah, that's one of the first things we've done if you and definitely go and use some of these things. And by the way, we would love love, love to hear some of the ways you're using AI in your business not selling not teaching AI but using it right and govern, join us in our Facebook group. We'll start a thread a post in there in the email lightning show community Facebook group, and we'll have as much because I would love to know how other people are using this AI stuff because genuinely, we would love to do more with it if it's if it's powerful. The first thing that we're going to talk about is if you do any kind of live session, and you're using Zoom like so many of us do to deliver those sessions. So for example, in our membership, email Hero Academy, we deliver at least three live sessions every single month. We have a tech call with two tech gurus on on their phone to help people with their email tech and getting all that sorted every single month we have that, that we have two q&a calls with Robert where we where we answer those questions and do the strategy stuff with people where they probably will be doing so I'm sure you have something like that in some of your programmes. It might be a live training you do each month. And so one of the big things that we had is we had an assistant at the end of each zoom call download the recording of the Zoom call off off out of zoom and then upload it into like Vimeo and then add that into our sort of members area. And now because we wanted to do we had this we had this assistant who was in the Philippines. And what I hadn't realised is that the download speeds in the Philippines in this example is a lot slower and more throttled or his particular connection was slower and roll compared to ours. So that was taken a shedload of time. And so what we found out is there is a free integration between zoom, and Vimeo. So this is technology. This is AI automating things in our business. So now when we hit record on Zoom, it's actually a recording yes in zoom, but also straight into Vimeo. And when we told our member admin person about this, we were like, Oh, we feel a bit bad because you might have cut off a bit of his job and he was like, Thank goodness for that. It was taking me hours to download this damn thing. He was relieved and over the moon so now all he has to do at the after every every live session we do which has been a pretty much every Wednesday is he just logs in Vimeo grabs the embed code and puts it in the members area. It's like a 10 minute job to do every single week. Right? So that means it's just so much faster. We're not waiting for things to sync up. We're not downloading and uploading. That's a lot of a lot of work a lot of waiting around. It's already done. Right? We have set stop at the end of a call and it's done.

And I know you might be thinking Oh you think that's not AI? Surely that sort of thing has been available forever. AI is like you know, computers right and things and taking over the world and buying chips and stuff like that. It's not true. That there's different types of AI. There's things like I don't understand this at all. Kennedy might jump in and see if this but I wanted to make the point. There's things like robotic process automation and things like that, which are different forms.

And technically that's what that is. This is RPA This is robotic process automation. Yeah. So

it's different forms of what's now being considered to be AI. So again, some of these things so I'm glad that one was first are not going to be using a computer to write things or whatever, which is what you might normally you might be trying to find ways to have computers write things for you. But that's not all AI is good for. Sure. Yeah. I

can say yeah, this is RPA. This is robotic process automation. And it's things like this when you go, when am I spending time downloading and hopefully I just thought in this modern world where RPA and AI both exist. There's got to be a way of doing that. Even if it's not direct, even if it's even if zoom and Vimeo hadn't become friends and decided to do this integration You could have probably done it through a third party tool or hired somebody to do this stuff for you. It's actually not that expensive to create this level of efficiency, right? For example, I was talking to somebody when I was in Puerto Rico actually about this, about the fact that to do our to do our accounting, we had a developer actually we hired we have a developer full time on staff but if we hadn't we would just we would have had a developer to do an integration between the shopping cart we use which is Thrive cart, and and zero which is the accountancy software we use to make sure that we don't have to have a bookkeeper, a human being going through reconciling every single transaction and figuring out have we charged the right amount of tax and have we filed it correctly under the right, the right line in our bookkeeping, we never need to do that. So we save 1000s on bookkeeper fees because of a probably few $100 worth of time invested in having this kind of RPA developed. We've done this since the beginning of our business. So again, great opportunities for this stuff to be loved. And because RPA and AI are so prolific, prolific right now, there are so many freelancers available with the skills to do custom work for you. But this is not all gonna be about custom work. So don't don't feel like that's, that's a pretty advanced thing we're kicking off with the next thing. This is an interesting one, just for total transparency. This is something we tried. We ran for a little while and then we actually ditched it. And this was basically to take the transcript of our q&a calls from our from our q&a calls that we just talked about. So literally we do a call and that call gets automatically put into Vimeo ready to go. But then we get the transcript of that which zoom gives us and then we obviously if you don't use Zoom and you use something else, there's easy ways of getting transcripts with rev.com and places like that. And then you take the you take the transcript, and we fed it into cloud.ai You could use GBT or any of them, fed it into Claude and we had it and with some prompts, we would have it create written summaries of our calls so that people can read the questions and answers back quickly. So if somebody was asked a question on the call and they had to drop off, and they didn't want to have to watch back through all the call, they'd watch through to get that far or whatever, or somebody just doesn't have the time to watch the whole call that we'd like to get a summary of what was in it. This just to jump in there. This was born out of the idea of of helping people consume content, like what are the things we have to do in our programmes is is obsess over how do we help people consume the stuff because consumption is tricky because if you've got a 60 to 90 minute call you do and then three or four times a month, that's a lot of time someone's got to spend with you right

even if on one and a half times speed or two times speed. It's a lot. Whereas if we just thought if we had this PDF, or we could download and see the questions and the answers, you could skim that it's like a two page PDF, they could skim the questions and answers, get the rough question get the rough answer and go oh, I've learned that or if I want to learn more about that. I know the exact timestamp because we timestamp those questions and answers to I can go in just at that point in the video. So that was the idea to help people really speed up their consumption. And one of the things I've seen referenced a lot on YouTube videos and stuff that I've watched but I haven't gone down this rabbit hole yet is the idea of having having something to record your internal meetings. So every time me and Aiden and Kennedy or me and Colin and Kenny or wherever have a meeting, we record it it automatically gets sent over to Claude or whatever. It gets summarised and sent back with action points and everything purely as a we didn't record a lot of calls now but purely just as if we just forget what something was what somebody said and what decision was made. This would be a really easy way to get that decision back now. We've ditched it in the membership and I wasn't really part of the bit of installing it or ditching it. So I'm curious to find out from Kennedy, in what sense it wasn't reliable. Having said that, I would it might be that it's unreliable as a thing to give customers because it looks a bit messy but actually for an internal resource that might still work. So there may be some saving grace for this. Yeah, what what basically happened is the first so I did a test one on a on a past call that we've done and I was like, This is great. I've got the prompt. I've got it. I'm highlighting the question. I've got it summarising the answer. And then I've also got it putting timestamps in was pretty good. Put it into a Google Doc, and then Export as pdf lovely times. We then did I think two live calls where we where we then use this and they work great on the third one so that's what I was doing it manually and then I had and then I give it to one of our team to do on the third one. And I can't feedback that basically it was missing whole questions like it was just not seeing the question at all. It was not hearing the question and not able to extrapolate that even though we were literally feeding in the transcript. We weren't giving it the audio. We were giving it the transcript as it came out with Vimeo actually so went into Vimeo and download the transcript from Vimeo itself. So with the fact that it was the whole point of it was to to highlight the questions and the answers to customers and members. And then it just wasn't able to literally do that couldn't really catch on to what was a fresh new question.

It literally couldn't, it couldn't deliver on its core function like that we wanted Now that said, if you wanted to set it just waterfall provides full sort of transparency. I'm not a product engineer. I'm not a patient and if we were just talking before we hit record at Enron, neither of us are patient enough to sit and make that happen. I am sure if you have a really good point engineer or you know somebody who is really good for an engineer, I think that is hugely valuable. When we told our members we were testing it, we're going to try it out. They got so excited about the fact that they could review a call really really quickly. You know when you sit on your phone, on the bus on the you know on the train all you know wherever you're travelling to, in between meetings, wait for the kids to come out of school, in the car, all those things to quickly review what happened on that call without having to have your headphones in or put the laptop open, I think is hugely valuable. So if and or when we can get that working. I would love that right now.

I don't want to put the time, energy, effort, creativity and patience into finding the perfect prom that is reliable. And that's the thing I am seeing with every AI that I've played with GP to chat to GBT called so this is not like me just having you know, shitting all over Claude at all. Every single time if you use any kind of AI, there is that it's not reliably producing results. You often have to, you will see every AI training and if it's sometimes it doesn't behave, it's a bit of a mood bit of a moody thing. You have to just hit rewrite. That means there is still still has to be a level of human understanding and cognizance around Oh, well. The human therefore needs to know what all the questions are on the core. The whole point of this was that a human did not need to know what that was otherwise we would hire a team member to go through the call. Find the questions, find the answers, summarise the answers in the questions, and then we'll do it manually. So for me, there's not a time save going on there. It's interesting. I found generally testing stuff with AI I've found over a period of time, like more than a couple of weeks. It's a bit like having a personal assistant who's got a bit of memory loss. So you know those films where you see something that we've got after a terrible accent and they can't remember anything that happened to them. I feel like the AI is like a human who's got who's who sort of on the road to recovery from that remember most things, but just every now and then you have to go then you remember, it's Robert Kennedy, that just you've just you've signed this email off Fred. Like it just makes stuff up randomly. Over a period of time. It seems to forget everything. You've told it so far. And you have to go no, no, we don't. We don't sell spanners, no email marketing courses, any sort of just seems to forget and every now and then you just have to go. I think

you need to go and maybe just get checked out because I just think and I haven't got the patience to sit and read prompt the stuff that it's forgetting. That's what annoys me. Yeah, and I think that's one of the things that we might expect as a development in GPT. Five, that's I think that's sort of rumoured to be under more significant development there. So that is that's just a little thing we tested, we would love to have working. We think it's a bloody great idea, but we haven't nailed it yet. So if anybody has solutions to that, if you've got a prompt that you find is working again, please let us know. Comment. We will start the thread by tiny listeners. There'll be a thread inside of our email marketing show community in over on Facebook. So just go to Facebook search for email marketing show community and inside that group, there will be a thread talk about things I would love to see your promise like and things speaking of which we will quick tease which is I have a really cool prompt for you to help make your make your copy more punchy and more exciting to read much more marketing that I've never seen anyone use before. And when I showed it was a really smart AI people this last week, they got pretty excited about so I'm gonna share with that at the end of the episode as well. They'll tease for you. Next thing we've done is we've used as you know, we're a big fan of using stories and lessons in our emails and stuff so we'll tell a little story about you know, I did this thing and then it will relate that story to something within our niche and one thing we've had some success with not perfect yet is we'll give catch up the story and say find this. Find the lesson in this as it relates to email marketing. One of the big things that we found with it is that it doesn't know our unique framework. And even if we tried to teach you couldn't easily teach one chat thread if it like uncharged up to Claude, all of your like sort of core theories or mantras or, you know, rules or approaches or frameworks or whatever, but they are at the back of your unconscious mind. And what's more likely to happen as you're gonna get to the end of the story and go oh, that's a bit like what I say about you know, subject lines about you know, don't do this. I'll go and I'll make that the lesson and it can't do it. The best it can do is go generic email marketing, wisdom or generic toothbrushing wisdom or generic whatever your niche is it can't know your unique stuff. He can't reference the frameworks and things. It can't talk about what's in your courses because it doesn't know. Again, you can't easily teach one I don't think you can't teach one chat GPT thread everything that you teach a no and everything's in every one of your courses and everything that's you've ever said anywhere on a podcast and every little anecdote or, or metaphor you've ever had. You can't teach and all that stuff. So it does generally just end up coming up with stuff that's quite bland and vague. But what I found that it is useful for is to give you a bit of a springboard so if you tell a story about the time you were burgled in your caravan on holiday, you put that in you know finish the story pop that in. So how do I relate this story to a lesson about email marketing and it can sometimes come back with something that will probably give you four or five options. So that's why I asked them to do so ask it to and then you can look through those options and one of them will be close to something you could say that's a bit more unique and then you can sort of unique a fight. So it's quite good for giving you a bit of a springboard if you're having a bit of a creative dry spell. Like that. I don't even know a few times it's coming from your fairly decent stuff eventually, you know, just again, just like give me five more, give me five more and then go out now I've got something that's really really cool. Something I do like doing with is, is we often will do customer interviews. I will do this both with customers who bought the things that we sell. I will do this with potential customers who are in our world on our list on our in our Facebook group, for example. And we'll reach out and say hey, we're doing some interviews with some people just to find out more about you. And it's literally just research called these are not sales goals. These are research calls to find out what people's problems are, why they bought your product, why they haven't bought your product, what they're trying to solve, just to try to get under the skin of people. And of course what I've done in the past is taken lots of detailed notes about the things that they say. But what we can do now is we can take the transcripts of those and put them into an AI and have it summarise and because it's one single piece, the summary is pretty good. Okay, so you can have it summarised you can have it look for their fears, you can have it look for their hopes, you can have it you can have it really start to give you a summary of all the things you'd want to know in order to write a new piece of marketing for something and then off the back of that you might update some marketing that you're already doing. Maybe your sales pages and emails when you email campaign, or you might even develop an entirely new programme based on the needs that the people have got, but putting transcripts

into Intuit AI as a chat or call or whatever, to

analyse these conversations like we do with team meetings. Like I was saying we've tested with some other things we're doing with the customer interviews is pretty good. The next thing that we've been playing with is again, not copy but it's sort of interesting science behind the copy. So one of the things we all have to do in our campaigns in our sales pages in everything is to overcome people's objections to buying from us. And one of the things that you can really do is you can get in touch with chat and say listen, think about my perfect customer and even I mean we haven't done this, but like I've seen people who've used it in order to really good to go deep on who their customer is and what their customers want stuff. Avatar ish. You know, if you've listened to us for any length of time, you know, our scepticism around customer avatars specifically, but it's one of the things that we have looked at is okay, why why might these people not want to buy an email marketing course is $2,000 And does this than the other and it will come up with good ideas, good objections, but then obviously the next step of that that's only the first step is then to say great, how do we how can we overcome those objections? So somebody says, I don't think I can afford it right now. We can say to one of the AI platforms, how could we you know, acting as a direct response copywriter or a salesperson How can we start to overcome that objection? How can we completely overcome that objection, and it could go down different routes, they can say, well, you can make it cheaper, which you'd want to do. You could they could say you could put a payment plan in place. That's one option. You could use copy to convince them not convinced them that sounds bad, isn't it? To get them to realise how valuable it is and why actually they can't afford not to have it and then go great help me do that being copywriter. So again, it's quite interesting just to sort of push your brain outside of what you would ordinarily think of which is mostly they don't trust me and most people but remember, think of objections, wrongly, most people think of objections as it's too

expensive, whereas the actual objection is they think it's too expensive or they can't afford it. And that's a different thing. So you can sort of drill down on stuff and let your brain go bigger than it would ordinarily go. If you were just sitting down with a piece of paper and trying to brainstorm this stuff yourself. Yeah, like one of my favourite things that I've been doing with AI over the past six months plus, and even if you know about this, Rob, is, is one of my things that I love about my job. And the work that we do is, is I run our Facebook group, that email marketing committee that seems to have come up a lot in this episode, just because we think but um, sometimes what what I do is on a Tuesday, so we obviously release a new episode of the show every Wednesday, so every Wednesday on the Tuesday before, I'll sort of start a discussion, which tees up and get people thinking about the topic. Of the following days new episode. So what I've done for years since we started, the group is literally gone through the notes that we made on the episode I know what the episodes are about. I can look at that on our spreadsheet, and then ask a poignant question. So if we were doing a episode about low ticket offers, I might put a question on the Tuesday about who here has got a low ticket offer? Just something really simple. But sometimes it's really tricky to come up with questions that are engaging, really simple to engage with questions on social media. So what I've done is I've taken the transcript from the podcast so our team already gets us a transcript we grab it out of Zen caster or whatever that we record on. We take this transcript and I stick it into

say called or Jack chatty video, whatever. And I say, Hey, I've got a Facebook group. It's for this type of person. Can you give me 10 engaging social media posts and ask a ask a question. That is really simple to answer. That's basically what the prompt involves. I could grab it but it's basically to do with the simplicity of answering the question, and then it will come up with a whole bunch of different ideas and I will have never copied and pasted the wording of the post, but the centre of what it's asking for I absolutely use that several weeks in a row, several weeks in a row. And sometimes there's like two or three which are good. I'm like you know what it is? It's a group I email marketing. Anyway, I'll use one for the Tuesday post one for the Thursday post one for the Sunday post. Because because they're so good. So getting social media post ideas for engagement, I don't care about notification goes, Hey, this thing just happened. This thing just happened. We post some of those things as well but the engagement ones they and find that engagement piece from a piece of content very very useful. You could use that on your ex account or you could use that on your ex account. I still want to call it to it just like your ex your ex is what your your exes password. Just hilariously, I started searching for 20 yesterday and then remembered halfway through that it's called X i just put the word on my phone and yeah I did I Googled twigs. Literally the Google search results page was the chocolate bar twigs. Do you know what it is that we what's really interesting with that switch, by the way, just as a quick tangent is I was on my phone. I wanted to go on Twitter. I was wanting to research something like that maybe. But um, and and I was like, Oh, I'm on Twitter. So I'll start searching Twitter and nothing. I haven't got it installed anymore. And then I remembered it's called X and of course just typing the letter X on your phone. Straight up as no like it's always like the letter T and you've got like train line and you know this and all these different T websites. Yeah.

there's only X. Yeah, apart from my favourite xylophone app. Yeah, and the accurate one. And my X ray. Yes, it's great. app that X ray is now on the new Apple iPhone 62. If your mom left her husband should have an x ray. So, currently, my mom's husband is called Ray. X. Anyway, trying to kick them screaming back to the old AI. And one of the things we have done is we've used AI to write a complete lead magnet. Now, you've got to be careful how you do is I was very, very precisely what I wanted to do with this lead magnet. The whole point of this lead magnet is to basically was outlining the five different types of buyers. We have an email list so I didn't want you to come up with the five types of buyers. That was our intellectual property. That was our framework. We have the urgent buyer we have the researcher we have the we've got the five different types of buyers and only one of them on this episode we taught them in the past before we have a different type of buyer for each episode for each element of the score engine. One type of buyer buys from s sales C content Oh objection, our risk reversal II engagement emails, right? And so I wanted to create a really simple report which describe the psychology of the different types of buyer. So what I did is I put into I think, I think I use chatty VT for this one. I might be wrong about that, though. So just just in case, when I just went into it, and I said look, there are these five different types of buyer in an email list. This one is this. This is how they behave a little bit like two lines for each of them. Can you write me a full description of a psychological kind of thing for each person? So we did that and they were good, they were really good. And then asked it to be here. This was quite interesting. I asked it to behave as if it was a it was if it was giving a psychic reading. Right? Because I was thinking about like psychics and how they do the sort of the readings. They're able to sort of like extrapolate a lot of information and create a psychological profile of what this person is like. And then that became part of the lead magnet. So actually to read the lead magnet is really, really interesting. In fact, I'm going to give you a link which doesn't exist, why I'm saying it but we'll make a note and it leads us all the time yet you are hearing this if you go to email marketing heroes.com/types You'll be able to go check out what was produced from doing that. And it's really impressive. It's really, really impressive. So again, I think having creating a lead magnet or creating anything by AI is great as long as you are feeding it each step of the way. Like this is the framework I've created or it could be that you ask it to create the framework, hey, I need a five step framework for how to get your children to eat vegetables, okay? And then it'll create the framework and then off that, again, you can have it create the content lead magnet of course you'll want to tighten up and lay it out nicely, all that sort of stuff. Alright, so we've had it. We've had it create a lead magnet. I'll let you take the next one. Oh, yeah, so this is sort of the before we go, well the next time I'm gonna do after this little bit, I'm gonna now give you the cool prompt, but I've added into things to make it really speak like marketing, when we're having any AI rights to forests. And then what we're gonna do is we're gonna go into some of the things that we've been hearing people talk about and that we've been playing around with, but we've not yet implemented so we'll we'll talk about them. So here's the prompt vote. And this is a problem that again, I've never seen anybody talk about I just was thinking, How do I make this bit of writing more punchy? How do I make it like grab more attention and be more emotional? And I was thinking, Where else is that type? of writing used? And it's really simple. Just add in the prompt that you want it to write. So the usual thing of write it as if so a sixth grader could understand it. So that keeps the language nice and simple. That's good. But then the additional problem is in the style of a tabloid newspaper, right? That's those big newspapers which are written for easy consumption. There's no fancy word. It's not like you know, I think the telegraph is quite bad I don't really read newspapers but then like you don't want me because really like the Financial Times, which is the lots of technical language, you want it to be in the UK we've got like the sun and we've got like heat magazine and the trashy there's a real like, yeah, the real trashy ones who are like doing all that sort of celebrity dirt stuff, but they're written for the mass consumption, grabbing people's attention as they walk past the newsagent past the newsstand and the head so it's great for headlines. It's great for subject lines, and it's great for writing copy, so ask him to add in the style of a tabloid newspaper and sometimes you'll want to do as a separate prompt is like cool. Now that's good. Now please rewrite it in the style of the tabloid newspaper. So that's my little super prompt for you.

Unknown

Let's very quickly dive through so these last sort of few points. So the first one is you can eat with other people using this like come up with custom custom bits of code for websites because we're not coders. We do have to have a developer on staff, but the sort of things that are just so microscopic to him, they're not worth taking him off the big projects he's working on in order to do stuff. And likewise, most people don't have the luxury of a full time developer. We're very lucky with that. But you can do it now. The closest I have got to this is I have a lot used it to correct formulas and stuff that I can't do in Google Sheets. So like if I want to take I want to divide this column by this column, but I only want to display it there. If those two columns aren't blank, because once you get that horrible div error, there's one thing you can add and I just went I've got this thing only what I want it to hide it. If the two divisible columns are blank, and it will come up with a way of doing it that we take or probably figure it out. They take me hours of reading posts and trying to put it together and testing it and not knowing why it's broken. And likewise I then went back to it and said, You know, it's not working, why is it not working? And it fixed it for me. So that was one point, I realised it was actually my error and one one of them so that's super cool.

Unknown

Yeah, I really liked that. So coding your How do I embed this on my website? It's not quite working. You can go back to and say, that didn't work. I got this error. And it'll often say, Oh, I'm sorry. That's because of this. If it's not something you can do in the code, or they will often tell you I think you need to go and have a look at this area of your back end site. It's really good for like fixing that kind of stuff. You can get stuff working. And then I'm gonna recommend three really cool GPT is obviously people are able to create their own GP tees and share them with the world. So there's a really cool split testing GPT that our friend Rich Schefren told us about and he sent me the link to the other day and this split testing DVD you're able to put something in and with 80% accuracy, it will tell you which will win in a split test. Isn't that incredible? 80% accuracy. You give it to Facebook ad pieces a copy, and it'll go probably that one and it 80% of the time it is correct when he was at the time it's wrong of course and there is a present. The second one is what I've been playing with this morning called Zubat GB GPT Zed U B ot for writing Facebook ads and what I like about this is so basically I asked it to to create a Facebook ad for our product. I did our product countdown hero, and I told him what it is what's unique about it. So liberally it's a piece of software, it drives urgency, but it does it without using cookies and IP tracking. It actually ties the time I typically do with the subscriber the target market I just have men and women who've got a course and a programme or a membership or a coaching programme. What's the style, fun high impact playful, inspiring? And what's the sort of the offer and the call to action? I was like $57 one time lifetime access. The next question was you want any visual elements so it would because chat Of course now can create images, visual elements I just said no for speed and how much will you be spending on these things but knows the longevity that the ad needs to have? So I said $1,000 a day to run on going all right. So we came up with some pretty good the headline is supercharges sales we'll come down here with a sub headline is exclusive lifetime deal just $67 and then the ad copy is ready to skyrocket your online sales and introducing countdown here are the ultimate tool for creating evergreen urgency in your sales campaigns. So say goodbye to outdated kooky I'd be dragging methods blah blah blah. And why come down hero ethical urgency and some stuff about that unique subscriber timers for slash every user account boosts conversions, watch your sales figures so and then so as well as writing that copy and put emojis in which was like looking really, really cool. That tells you what the CTA button needs to say. Awesome but then it gives you a bunch of suggestions for what the visuals could be. So a vibrant, engaging graphic showing a countdown timer in action, something representing growth, and you could go and pop that into any one of the visual creators and it will do that but then and this was about I really like it diagnosis, the behavioural techniques that it applied in the copy and stuff like that suggested so it says it used scarcity and FOMO this is what it did there and highlights when that was the reciprocity principle where it used that some colour psychology in for the for the imagery, suggestion, some social validation, some dual coding theory and mental imagery, some visual hierarchy and and some other stuff right so it was it was really I'm really, really impressed with it. So that's Zubat the final one I want to mention is something to do with not directly marketing in that way but in a slightly different way, which is there's one called the Google Analytics guru. And that's I don't know about you, but every time I log into Google Analytics, I just be eyes glaze over. I don't even know I'm supposed to do with this. You can literally link this thing up to your Google Analytics and ask your questions. And it will tell you what you need to know based on your Google Analytics. So again, I just think that it's a really really cool, a really cool one. So yeah, there's a bunch of GP T's we're not like using using but we are playing with right now. So hopefully that was a really interesting episode for everybody looking at how we're using AI across the business, what we're sort of thinking about right now.

Unknown

Super cool. Sure we got the next bit yes, we

Unknown

got the next month. Okay, cool. That's fine. I thought well, maybe I had a little call to action there but I if anybody wants, how I'm gonna do this.

Unknown

I didn't do the call to action because this will be the biggest handbrake done I've ever done. I guess basically, if you want to, if you want to have a chance to join a thing, though, there's there's coaching calls with no summaries because there is crap at it. Just being honest seller, honestly, that's, I guess, you know, on the podcast, we do our very best to do what I'm doing now, which is to bring you the sort of cutting edge of what's really happening in our business and in the world of email stuff. And if you want to get the biggest stuff in that then the best place to be is inside our programme. It's called the email hero blueprint, which is available at email hero blueprint.com. It's everything that you need to get your email marketing to where you want it to be actually making sales every single day, both through automated emails. And through live broadcasts that you send the full system everything is there increase deliverability everything inside the email hero blueprint.com is waiting grab it.

Unknown

Awesome stuff. Thanks. Okay, now it's time for this week's What have you got robbed?

Unknown

Some people would have edited that out by the way, but we're not gonna we're gonna leave it exactly as if it were just transparent as hell, warts and all. So this week's subject line of the week is legal quicksand. Basically, I'm talking about some funny legal thing with legal terms and conditions that you see on everything. But legal quicksand has lots of curiosity into it always somebody in trouble they they you know, they're suing somebody or they're being sued. What's going on? What's the quicksand of the legals against sucking them in? So yeah, just quite interesting. Interesting phrase I

Unknown

love I love to raise I love the visual but the word quicksand creates you don't need to get up out of control. And you're like skating smother. It's really evocative, isn't it?

Unknown

It took me ages to remember the words but excited was something like people get struck down in us eventually remembered quicksand legal

Unknown

quicksand that this week's bit of a longer episode for you this week. Obviously, we should try and keep it to around 25 to 30 minutes, but we've gone for quite a quite a quite a journey to do it again. So thank you socialism, the whole show will really appreciate it. We do this every single week. So make sure to subscribe on your podcast player and we next email marketing Wednesday. On the Show.