Daniel Murray: Welcome to a new special series called The Bathroom Break,

Jay Schwedelson: that extra 10 minutes, you either have

Daniel Murray: to listen to marketing tips or use the bathroom or both, but I don't recommend. But that's your choice. This

Jay Schwedelson: collab

Jay Schwedelson: is

Jay Schwedelson: gonna be super fun. We have Daniel Murray from the Marketing Millennials and me Jay Schwedelson from the Do This, NOT That! podcast and SubjectLine.com.

Daniel Murray: Each episode in this series, we are gonna go over quick tips about different marketing topics and if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out.

Jay Schwedelson: We are back for the bathroom break. This is Jay Schwedelson from Do This, NOT That!!. I'm here with the Ultimate Marketing Millennial Daniel Murray.

Jay Schwedelson: We're gonna be talking about. Subject line tests you haven't tried. But before we do that, Daniel speaking about stuff we haven't tried. You got a, you got a kid, a little baby who? I don't, are you not like watching TV these days? And, and are you watching any, like, reality shows? Are you watching Landman?

Jay Schwedelson: What is on Daniel's list of non-sports related TV right now?

Daniel Murray: I think you just like reminded me Landman existed again. Um, but right now. Pretty much nothing. Uh, I watched, I wa I did watch tennis like two days ago. Um,

Jay Schwedelson: the, what's wrongly, I said non-sports, you

Daniel Murray: drove. Um, but landman, I've watched landman. I wa The Pitt.

Daniel Murray: The Pitt is gray pit. Now

Jay Schwedelson: here's the problem with The Pitt. Lemme ask you about this stuff. So The Pitt's, the, the, the medical drama with Noah Wyle, whatever, and it's like one hour in real time. It's these medical show. It's very intense. So the problem is when I watch that show, it stresses me out. I cannot relax watching that show.

Jay Schwedelson: Do you watch it and you're like, oh yeah, this is nice.

Daniel Murray: I don't, I don't watch it. Like, this is nice. So not, this is not nice. I just watch it. 'cause it's just, I think it's, it kind of reminds me of like 24 back in the day. Do you remember the show 24? Yeah, yeah, yeah. That was the show. Bring back the hourly, uh, what's happening in a show.

Daniel Murray: I think that's, that's

Jay Schwedelson: Kiefer Sutherland. What happened

Daniel Murray: to that

Jay Schwedelson: dude? I think he's also, is he brothers with, um, Charlie Sheen? I think he is. Do I have that wrong? I have no idea. I think I'm right. Who cares? Let's get into the topic of the day. The top of the day is, you know, people say, oh, it doesn't matter if you get a lot of people opening up your emails.

Jay Schwedelson: It's all about the click. Well, I don't agree. If you don't get your emails opened, who cares what's in your email, whether you're a business market or consumer market or nonprofit. And there's always new subject line tests to try, and we're always trying the most random, weird stuff. So, Daniel, do you want to hit some of your favorite recent ones you've been trying, or you want me to start going down?

Daniel Murray: Witness? No, I, I, I could start with one. One. One thing that I've just been trying that has worked really well is. All caps saying the, the subject line,

Jay Schwedelson: you're doing that?

Daniel Murray: Yeah. It's working really well. It's like kind of scary in the inbox. Uh, but I've been doing all caps and it's actually beating the test of no, like, no, uh, caps by like three or 4% percentage points.

Daniel Murray: So that's really Well good. I still solely believe that if you have. An emoji in every email, people recognize who you are. Um, so if, if you're doing something like a newsletter and you have that and you show up in the inbox every single time and have a recognizable emoji, you'll show up every single time in that.

Daniel Murray: So that's another thing that. Test, see if it works for your brand. I also truly believe in capping one word in. So like not only having like a flat title casing, you capitalize one of the words like this one tip and capitalize one. Things like that. I've been testing a lot, but I know, I know you. You're the subject line guy, so let's.

Daniel Murray: This.

Jay Schwedelson: Well, first off, I think it's very important for everyone to hear about the capitalization. 'cause it used to be believed that if more than 50% of your subject line was all capital letters, that it would cause you to go the junk folder or spam folder, whatever. And that really is not the case anymore.

Jay Schwedelson: I'm not saying that every email you send out should have, every letter should be capitalized. But if you haven't tested, like what Daniel said, all caps for every letter in your subject line, that's a test. Also, the reverse, which is. No capitalization, not a single word capped. 'cause what you really wanna think about is what is the type of subject line that AI would never tell you to do.

Jay Schwedelson: And no capitalization. All capitalization are great examples of that. I'll tell you one that we've been doing a lot that's been working really well, which is this idea of, of pattern interruption. Pattern interruption, meaning like you're talking to your subject line regardless of what audience you're marketing to.

Jay Schwedelson: It would say something like, wait, dot, dot, this worked. Question mark. Or, okay, dot, this surprised me. And it's this idea when they're doing that social scroll in their inbox, if you can get some sort of pattern interruption moment with your subject line. It really does help to, and that's what you're trying to do, get that millisecond pause and it could radically change the number of people opening up your emails.

Daniel Murray: Yeah. I did this when I, I've done things that like this changed the game.dot loud and things like that. I also think, I mean, your tip that you've always talked about adding a number in this at the beginning. Works like a charm every single time. If you add like five tips to do this, five this, to do this, um, it might be a little late, but I still think adding 2026 and some of these subject lines, if it's still going and it might have like a month or two, uh, more of that, that's another thing to, to start testing.

Daniel Murray: Um, also, I truly believe that. We, we talk about this all the time in the pod, but relevancy of doing something like either it's a pop culture moment, you do that with like pop culture moment or relevancy, putting marketers or marketing tip or brand marketers or brand playbook or something where it, it signifies like you are, the audience is super valuable, um, to add in your subject line.Jay Schwedelson: Yeah, I'll give you a few other ones that we've been testing that sounds so random, and you're like, really? I'm gonna do that. Yeah. That's called marketing and one of them is this idea of the accidental. Internal reveal. What do I mean by that? Uh, where it would say something like, um, you know, let's say you have a consumer sale.

Jay Schwedelson: It might say something like, uh, we forgot to end this. And you're basically saying, oh my God, we were supposed to end that. We didn't end it, but you're letting the person in on it, or the pricing team is gonna hate this, where it's this insider view, which is not real, but it sounds sort of real. And this accidental reveal crushes it in subject lines.

Jay Schwedelson: And another one that we like a lot is. Kind of reverse psychology with your target audience. Meaning that let's say you are marketing people that think that they are advanced marketers, right? You literally have your subject line say, not for advanced marketers. Right. And, uh, not for affluent investors. Um, if things are already working, skip this, ignore this.

Jay Schwedelson: If your conversions are strong, basically it's the reverse. Like, wait a minute, I'm an advanced marketer. I'm going to check this out. If you can use reverse psychology with the target embedded into it, it's, it's all in the subconscious, but that person gets slightly annoyed, they don't even realize it, and they're opening it up to check it out.

Daniel Murray: Anything with psychology driven things are going to work where, and I also like always think about. Not giving away what my email's about in the subject line. I think so many people give away what their email's about ahead. Like I hate saying like, oh, check out this marketing case study about this. And it's like, I don't want to open that.

Daniel Murray: Give 'em a little peep of something that might be in the email that is in the email that has a cool sta or cool something that at least has that curiosity edge to get them to open. Uh, so many people. I see subject lines all the time where. I know what your email's about. Why am I gonna open this? It's just G, you're wasting my time with that subject line.

Daniel Murray: If you want me to open it, gimme something that I'm curious about or reverse psychology or play the game that with numbers or specificity or I, I think too many people give away. E they also give it away in the preheader too. You can't give away what your email's about you want them to you. You can give a taste of what it is, but not the full serving in the subject line.

Jay Schwedelson: Yeah, and that's also why I think half sentences, subject lines do well, like literally cut it off in the middle of the thought and go dot, dot, dot. They absolutely crush it because people just want to know what, what's gonna be on, what's gonna be in there. Speaking about what's gonna be on, let's get back to important TV shows.

Jay Schwedelson: How do you feel about like reboots. Of shows like you probably don't care 'cause you probably didn't watch the original one, but Scrubs the medical show is coming back like this coming week, it's coming back, whatever. How do you or Gilmore Girls made a re redo was

Daniel Murray: horrible like a will. That was horrible.

Jay Schwedelson: Look at you. You have an instant negative reaction to the reboot on Gilmore Girls. Are you anti reboots?

Daniel Murray: I'm anti reboots of a show that. Like, I think I'm so scared about the Harry Potter reboot of a TV show. I'm super scared that this is gonna go over so badly. Uh, reboots of shows they sometimes could work, but remember like Heroes did a reboot and it was horrible.

Daniel Murray: Heroes was so good and they just stopped.

Jay Schwedelson: Yeah.

Daniel Murray: I'm trying to think of a show that actually had. A pretty good reboot that, um, what show could you think about that actually had a pretty good reboot that, um, came back pretty strong. I can't think of it.

Jay Schwedelson: Uh. I think the Karate Kid that wasn't, it was more of a rebo, it was really a pull from the, the movie into a TV show.

Jay Schwedelson: That was, that was pretty good. I will say the most recent one, the Office, the TV show, the office had a reboot, sort of called The Paper. The Paper's terrible. It's an unwatchable show, so for the most part, it's hard to go. It's hard to go back again.

Daniel Murray: People are so nostalgic to the first thing that they watch that when you do a reboot, you have to make it so.

Daniel Murray: Great. Otherwise,

Jay Schwedelson: we should do a reboot of this podcast.

Daniel Murray: Yeah. What, what, what, what should we, uh, what, what should we talk about? The reboot of the What's after the bathroom? Ray? What happens after the bathroom?

Jay Schwedelson: After the bathroom break is, uh, I just threw up the flush. The flush. Amazing. Well, once again, we've done it all on the show.

Jay Schwedelson: Leave Daniel Review. He misses getting great reviews from everybody on whatever platform he list on. Give the Marketing Millennials a review and uh, keep it real. Daniel. Come on man. I gotta get back to work. Get out of there. Alright, while he's still in there, this is Jay. Check out my podcast. Do this, not that for marketers.

Jay Schwedelson: Each week we share really quick tips on stuff that can improve your marketing, and I hope you give it a try. Oh, here's Daniel. He's finally out.

Daniel Murray: Back from my bathroom break. This is Daniel. Go follow the Marketing Millennials podcast, but also tune into this series. It's once a week, the bathroom break. We talk about marketing tips that we just spew out, and it could be anything from email subject line to any marketing tips in the world.

Daniel Murray: We'll talk about it. Just give us a, a shout on LinkedIn and tell us what you want to hear.

Jay Schwedelson: Peace out later.