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I joined a like a closed group of sellers
and I started learning about it and I

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00:00:03,889 --> 00:00:09,339
dedicated every day, 12 hours of work,
how it works, how to find products

3
00:00:09,409 --> 00:00:11,029
and this is how everything started.

4
00:00:11,674 --> 00:00:15,324
It was not a side hustle, it was like, I
needed to do something, I had nothing to

5
00:00:15,324 --> 00:00:20,484
do, it was like my only opportunity, and
this is also what made me very committed

6
00:00:20,494 --> 00:00:23,944
to it, and this is also one of the
lessons that I'm trying to bring to people

7
00:00:23,944 --> 00:00:28,144
today, is that when you're going to start
with something, take the time to do the

8
00:00:28,144 --> 00:00:31,514
research and to think about it, but once
you decided to get started, you have to go

9
00:00:31,554 --> 00:00:35,504
all in, you have to decide, even if it's
a side hustle, you need to count how many

10
00:00:35,504 --> 00:00:39,724
hours you can put in, and then just, you
know, be fully committed to this project.

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00:00:45,656 --> 00:00:50,116
Welcome to the e commerce podcast
with me, your host, Matt Edmundson.

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00:00:50,466 --> 00:00:54,066
The e commerce podcast is a
show that is all about helping

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you to deliver e commerce wow.

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And to help us do just
that today, I'm chatting.

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with Nahar Geva from Zik Analytics
about the road to e commerce

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independence mindset and strategies.

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Oh yes, but before we dive into
our conversation, let me share a

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previous podcast pick, a previous
episode that I think you will enjoy.

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Well, maybe two actually.

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Check out how long does it take
to make money with your e commerce

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Startup, uh, from Darwin Liu.

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That was a great episode, actually.

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I really, really enjoyed that, as was
the one with Jesse Wragg, Should You

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Sell on Multiple Online Marketplaces.

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Two great podcast picks, uh, which
you can access along with our

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entire podcast archive for free on
the website at ecommercepodcast.

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net.

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That's ecommercepodcast.

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net.

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Plus, if you're there, and you
haven't done so already, you know

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the drill, sign up to the newsletter
and we will Send you out the links

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to the pod pack podcast picks.

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It's not easy to say, uh, along with
the notes, uh, from our conversation,

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00:01:59,286 --> 00:02:02,556
they come straight to your inbox
totally for free, uh, which is awesome.

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00:02:02,706 --> 00:02:04,446
So, uh, just sign up
for that at the website.

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Now, are you struggling to
grow your e-commerce business?

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Do you feel like you are
constantly spinning your wheel?

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Trying to figure out
what to focus on next.

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Well, let me tell you, I have been there
and I know how frustrating it can be.

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That's why e commerce
cohort sponsors this show.

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They take all of that away.

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They help businesses like yours
deliver an exceptional customer

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experience that drives Results online
and to get help, you get started.

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There is a free resource which you can
get access to called e commerce cycles.

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It's actually a training that I've done.

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It's a mini course, which walks you
through the proven framework for building

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a successful e commerce business.

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That's right.

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It's what we do.

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At our own GCHQ.

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Oh yes, I'll take you through the
specific steps that we use on our own

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e commerce companies so you can see
exactly how to put those concepts into

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practice in your own e com business.

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And the good news, this mini
training, it's all free.

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You don't even need an email address.

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You can find out more at ecommercecycles.

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com.

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That's www.

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ecommercecycles.

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com, uh, to get access to the free
training and get started with it.

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And let me know what you think,
because we've put a lot of time and

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energy into that training and I would
genuinely love to know what you think.

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It's the same sort of stuff I actually
use when I do coaching with clients.

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So if you ever want to
know what that's like.

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Go watch that video.

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Oh yes.

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Now let's talk about the trailblazing
e commerce guru and entrepreneur who

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has earned his stripes by identifying
unique strategies for finding winning

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products to sell on eBay way back in 2015.

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Oh yes.

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Nahar is the mastermind behind
Zik Analytics, the game changing

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suite of eBay tools that's taken
the eCommerce world by storm.

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With a powerhouse team of over 35
experts and a loyal global clientele,

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Zik Analytics helps businesses
supercharge their online selling success.

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What a great bio that is.

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Uh, Nahar, it's great to
have you on the show, man.

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All the way from very sunny
Portugal, I have no doubt.

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Uh, welcome to the e commerce podcast.

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Great to have you on, man.

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Thank you so much.

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It's a pleasure to be here as well.

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Pleasure to get the opportunity
to speak to such a great audience.

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Thank you for the warm
words, for the kind words.

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And I'm here to share value and to try
to help as many people as possible.

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Fantastic, fantastic.

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So, you started out in 2015, which,
let's be real, in digital terms is a

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very long time ago, isn't it really?

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Uh, it's, a lot has happened
in the last seven years.

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How did you get, why eBay, how
did you get started on that?

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Was that just, you were looking for a side
hustle, or was there something more to it?

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Mm

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Actually, yeah, actually,
it's a funny story.

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So I, um, I've been, uh, in Israel
before in 2015, the beginning of

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2015 with my, uh, at the time,
my girlfriend, now my wife.

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And we decided, yeah, we
decided to move back to Germany.

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She wanted to complete
her master's degree.

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I decided to give up on real
estate career in Israel.

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And we moved to Germany, to cold Hamburg.

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I was sure I'm going to
do real estate in Germany.

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You know, I came with a lot of confidence.

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But very quickly I realized that with my
language skills, my accents, there is no

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chance to make real estate in Germany.

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Okay.

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so after one visit in Israel, I, I met,
uh, uh, at the time he was the, um, the

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owner of the real estate office in Israel,
very, very experienced guy, um, with

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over 40 years experience in real estate.

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And he's a guy who knows
to recognize opportunity.

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And he told me like, look Nahar,
I'll be honest with you, with

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your accent, you have no chance
to do real estate in Germany.

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The only things you can do
there is sell something online.

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Well.

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And, well, the guy didn't have any
information about e commerce and anything

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like this, it just made sense to him,
and I was thinking about it, and I had

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some experience with selling goods on
eBay, physical goods, at the time, so I

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went back to Germany, and I told to my
wife, I, I must get a laptop, I must, you

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know, dive into this world of e commerce.

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of eBay dropshipping.

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This is what I hear that I
can start without investing.

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My first impression actually was negative.

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I searched about it on YouTube and
I saw some videos calling it a scam.

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Oh, well.

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And then later on I, I, you know, I
joined a like a closed group of sellers

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and I started learning about it and I
dedicated every day, 12 hours of work,

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how it works, how to find products
and this is how everything started.

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It was not a side hustle, it was like, I
needed to do something, I had nothing to

126
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do, it was like my only opportunity, and
this is also what made me very committed

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to it, and this is also one of the
lessons that I'm trying to bring to people

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today, is that when you're going to start
with something, take the time to do the

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research and to think about it, but once
you decided to get started, you have to go

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all in, you have to decide, even if it's
a side hustle, you need to count how many

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hours you can put in, and then just, you
know, be fully committed to this project.

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Yeah.

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No, it's very true.

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I was listening to, uh, what's his name?

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Ali Abdul on YouTube today and he was
talking about how he gets asked a lot

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because he's quite a well known YouTuber.

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He makes a lot of money
out of his YouTube channel.

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And he's, you know, he was talking
about how a lot of people come to

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him and say, can I make 10 grand
a month just from doing four hours

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a month on my YouTube channel?

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And he just goes, no, you can't.

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What's wrong with you?

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And it is interesting, isn't it?

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I mean, you do, you read about,
um, people on the web or you.

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Uh, I, they seem to come up in my YouTube
feed for some reason, um, you know,

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the videos from people who are like,
make 10 grand a month from selling this

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on YouTube, it only takes one hour,
you know, a week or something stupid.

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I have yet, uh, hi, maybe you can
speak to this, I have yet to find

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any of those kind of things that
actually work in the real life.

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Uh, you can't.

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It seems to me there may be one or
two people in the world that look

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out and can do it, but growing
an online business is going to

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require more than an hour a month.

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This is what you're saying, right?

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For sure, for sure.

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You need to be dedicated, you need to
also, you know, you also need to choose

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your, uh, your, uh, uh, business wisely.

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If you don't, if you have only two
hours per day, or three hours per

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day, you need to, you know, you need
to choose, uh, the type of business

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wisely that will fit this type.

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And you also need to manage
expectations correctly.

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You know, if you, if you put ten hours
per day, you have, you will progress.

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Your progress will be much faster
if you put only two hours per day.

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You can, you can make something
out of it, but it will be much

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harder and it will take longer.

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So, of course, there is no
magic here, it requires a lot

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of effort and, um, consistency.

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Consistency I would say is the key.

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Yeah, it's such an
important word, consistency.

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I think you're right.

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And I think, um, one of the things that
I've sort of realized is actually you

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can, you can, you can actually do a lot
with an hour a day or two hours a day.

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If that is an hour a day or
two hours every single day,

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Yes,

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it's, it's one of those where,
um, you know, going to the gym

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is a classic example, isn't it?

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You go to the gym, you go to the
gym once a month, it's not really

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going to help you other than it's
going to make you a little bit sore.

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Yes.

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Where is, um, if you're doing a little
bit every day, it's that continual

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little bit every day, isn't it?

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That, that makes a big difference.

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And I like what you're saying
there about consistency.

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So you started out then, um, 12
hours a day, just researching eBay,

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figuring it all out, um, doing drop
shipping on eBay, finding products.

186
00:10:04,306 --> 00:10:04,746
How did you.

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So, how did you determine, or how do you
determine now, when you are researching,

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what constitutes a good product?

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00:10:14,166 --> 00:10:18,896
What makes a product good and
worthwhile to sort of chase?

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00:10:19,491 --> 00:10:23,011
Okay, this is the, this is the one
million dollar question, and of

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course I will be happy to answer it.

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00:10:24,891 --> 00:10:27,971
So I would say just, just before I
answer it, when I started, no one

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00:10:27,971 --> 00:10:29,401
teached about product research much.

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00:10:29,401 --> 00:10:32,911
It was like, go to your supplier,
copy all the best selling items of

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00:10:32,911 --> 00:10:36,071
your supplier, paste into your eBay
store, and it will be okay, you know?

196
00:10:36,341 --> 00:10:37,911
So just upload everything
and it will be okay.

197
00:10:38,251 --> 00:10:41,681
And I came with a background of doing
business, I had like a retail business

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00:10:41,681 --> 00:10:43,071
before, different retail businesses.

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00:10:43,761 --> 00:10:47,141
And it makes no sense to me, you
know, it's the basic thing in, in,

200
00:10:47,191 --> 00:10:49,061
in trading is demand and supply.

201
00:10:49,361 --> 00:10:51,641
There is like, this is the basic
thing, no one's talking about it.

202
00:10:52,241 --> 00:10:55,671
So first I try to figure out this,
what, how, how can I figure out

203
00:10:55,681 --> 00:10:58,991
demand and supply on eBay or on any
other market, e commerce marketplace?

204
00:10:59,981 --> 00:11:05,126
So um, And then I realized after
figuring out, okay, I can see

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00:11:05,126 --> 00:11:06,536
the sales history on eBay, right?

206
00:11:06,856 --> 00:11:10,626
I can see how many people are
selling the same item and under

207
00:11:10,626 --> 00:11:12,376
the specific keywords or title.

208
00:11:12,976 --> 00:11:15,166
Now, what else is important?

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00:11:15,776 --> 00:11:20,436
Yeah, because in the end of the day,
yes, it is similar to any retail business

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00:11:20,476 --> 00:11:24,471
on one way, On the other way, it's not
like a shopping mall where you, you

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00:11:24,471 --> 00:11:27,701
know, you have your store and people
get to the store and people walking

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00:11:27,701 --> 00:11:31,401
and they just decide where to go to the
first store, first floor, second floor.

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00:11:31,651 --> 00:11:33,211
Here it's in a different way.

214
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It's an algorithm, right?

215
00:11:34,241 --> 00:11:35,341
It's a search engine algorithm.

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00:11:35,941 --> 00:11:39,751
So you need to take in consideration
that if we compare it to the physical

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00:11:39,801 --> 00:11:44,501
world, right, where I rent a shop
and this will always be my shop on

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00:11:44,911 --> 00:11:47,601
eBay, Amazon or any, any marketplace.

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00:11:48,631 --> 00:11:52,661
My ranking, my, where, where my
store, where my product appear

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00:11:52,671 --> 00:11:54,141
depends on actions I take.

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00:11:54,181 --> 00:11:59,031
So it's actually much more, uh,
uh, much more fair than a physical,

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00:11:59,451 --> 00:12:00,681
uh, shopping mall, you know?

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00:12:01,321 --> 00:12:06,401
So it's, what, if now answering to your
question, so it's starting from demand.

224
00:12:06,501 --> 00:12:08,701
Of course, this is the most
important thing is validate demand.

225
00:12:08,921 --> 00:12:12,241
You need to have demand to a product
before you list it to your store.

226
00:12:12,741 --> 00:12:15,321
Second, uh, research your competition.

227
00:12:16,086 --> 00:12:19,916
And then, uh, determine whether it's
a high competition or low competition.

228
00:12:19,926 --> 00:12:22,846
Now, competition is not just
about the number of people

229
00:12:22,846 --> 00:12:23,886
who are selling the items.

230
00:12:24,206 --> 00:12:27,516
It's also about how competitive I
can be compared to my competitors.

231
00:12:28,166 --> 00:12:30,306
So, what price am I going to use?

232
00:12:30,576 --> 00:12:33,696
Do I offer a product with an extra value?

233
00:12:33,716 --> 00:12:40,656
Maybe it's some sunglasses that come with
a case, you know, or something like this.

234
00:12:41,146 --> 00:12:43,886
And maybe it's a different
color that does not exist.

235
00:12:45,296 --> 00:12:48,846
And then I actually, I come into market
with a lot of competition, but everyone

236
00:12:48,846 --> 00:12:51,146
sells red, and I bring blue, for example.

237
00:12:51,776 --> 00:12:55,746
So, so, we validate the demand by
how many times the product sold

238
00:12:55,746 --> 00:12:57,136
in the last 30 days, at least.

239
00:12:57,626 --> 00:13:01,306
I would say this is the most important in
the last 30 days, then we can go further.

240
00:13:02,306 --> 00:13:06,376
Then, um, I look on the price,
the average selling price, I

241
00:13:06,376 --> 00:13:07,396
look at all my competitors.

242
00:13:08,111 --> 00:13:10,901
How many feedbacks they have, how
strong they are, my competitors.

243
00:13:11,661 --> 00:13:15,181
Then I'm basically, after I validate
this, I'm going to the supplier.

244
00:13:15,181 --> 00:13:19,001
It can be wholesale supplier, it can be
dropship supplier, it doesn't matter.

245
00:13:20,211 --> 00:13:23,161
And then I'm trying to look for the
same product or similar product.

246
00:13:23,191 --> 00:13:28,971
If I can get it For low enough, so I can
say it's for competitive price, great.

247
00:13:29,521 --> 00:13:30,371
It's a bingo, right?

248
00:13:31,031 --> 00:13:34,351
I have, I'm on the first stage
of finding a winning product.

249
00:13:34,461 --> 00:13:38,681
The next step is, okay, what my
competitors are using, like what title,

250
00:13:39,041 --> 00:13:42,031
keywords, images, item specifics.

251
00:13:42,336 --> 00:13:46,306
Shipping policies, return policies,
how I can be better than them.

252
00:13:46,716 --> 00:13:47,036
Mm hmm.

253
00:13:47,036 --> 00:13:47,456
Mm

254
00:13:47,536 --> 00:13:50,346
I just logically try to be
better than them in every aspect.

255
00:13:50,576 --> 00:13:53,956
Now, it's not always possible to
be better in every aspect, but if I

256
00:13:53,956 --> 00:13:58,606
have better price, faster shipping,
and I optimize my title better,

257
00:13:58,636 --> 00:13:59,956
it's already a huge advantage,

258
00:14:00,236 --> 00:14:00,656
hmm.

259
00:14:01,116 --> 00:14:04,456
Or if I have amazing images, this is
by the way, people don't give enough

260
00:14:04,456 --> 00:14:08,326
attention to it, but in marketplaces
like eBay or Amazon, but if all your

261
00:14:08,346 --> 00:14:12,291
competitors with very bad images,
It's actually an opportunity, even

262
00:14:12,291 --> 00:14:14,211
if you're a bit more expensive.

263
00:14:14,851 --> 00:14:17,661
Because today people buy, you
know, they like to see what

264
00:14:17,671 --> 00:14:18,971
they less read, they more look.

265
00:14:18,971 --> 00:14:22,971
So if your images are much
better, it's the way to kind of

266
00:14:22,971 --> 00:14:24,471
like overcome your competitors.

267
00:14:24,471 --> 00:14:25,891
So this is a winning product.

268
00:14:25,891 --> 00:14:29,971
You need to put all these puzzle
pieces together and try to just,

269
00:14:29,981 --> 00:14:32,701
you know, make sure you have more
pros than cons on your competitors.

270
00:14:34,586 --> 00:14:36,296
Yeah, there's a lot there, right?

271
00:14:36,346 --> 00:14:37,056
I'm not gonna lie.

272
00:14:37,106 --> 00:14:40,816
There's, I've got a lot of notes,
um, so we can jump into those.

273
00:14:41,516 --> 00:14:46,326
So I love what you say, uh, right at the
start, that you have to validate demand.

274
00:14:47,426 --> 00:14:50,666
And this has always been one of
the things that's intrigued me, uh,

275
00:14:50,666 --> 00:14:51,856
whether it's eBay, whether it's...

276
00:14:52,381 --> 00:14:57,361
E commerce, whether it's Amazon,
is that people buy products

277
00:14:57,361 --> 00:15:01,111
without ever validating demand
to sell on their website.

278
00:15:01,141 --> 00:15:04,181
And then they're always curious
why they're not selling.

279
00:15:04,931 --> 00:15:08,811
Uh, and it is the fundamental law
of economics, demand and supply.

280
00:15:08,811 --> 00:15:12,251
There has to be the demand,
especially if you're selling

281
00:15:12,261 --> 00:15:15,131
in a Western culture, right?

282
00:15:15,181 --> 00:15:16,711
Uh, where...

283
00:15:17,071 --> 00:15:23,281
The demand drives in effect the sales, so
I've used the example before, the amount

284
00:15:23,331 --> 00:15:28,841
of times I've seen people do things like
go to AliExpress, buy cheap sunglasses,

285
00:15:28,931 --> 00:15:34,071
and then put them on a website and
charge 20 bucks for something they've

286
00:15:34,071 --> 00:15:38,851
just gone and paid a dollar for, and
they just don't sell, and they struggle

287
00:15:38,851 --> 00:15:43,016
to understand why, and it's like, well,
I No one actually wants to pay 20 bucks

288
00:15:43,026 --> 00:15:44,796
for the sunglasses on your website.

289
00:15:44,796 --> 00:15:48,126
That's your first fundamental problem,
you've not validated demand, have you?

290
00:15:49,066 --> 00:15:54,036
So, you talk about validating demand,
like you look at how many sales...

291
00:15:54,526 --> 00:15:59,626
Uh, so we'd call it maybe sales
velocity in the last 30 days, um,

292
00:16:00,136 --> 00:16:04,686
which is, is, uh, doable on eBay.

293
00:16:04,696 --> 00:16:07,116
I'm guessing you can see
the sales reports on eBay.

294
00:16:07,116 --> 00:16:07,786
Is that right?

295
00:16:08,056 --> 00:16:11,776
Yeah, so you can either go, if, now,
it's, it's almost possible to the

296
00:16:11,776 --> 00:16:15,546
other way, so with eBay you get the
actual, like, the, the, the positive

297
00:16:15,546 --> 00:16:18,186
side of eBay, you get the actual number
of sales, the real number of sales.

298
00:16:18,736 --> 00:16:20,586
It's not some formula or some prediction.

299
00:16:21,146 --> 00:16:24,786
So uh, for instance, in Zip we
collect this data, then we show you

300
00:16:24,786 --> 00:16:25,876
this on, on different time frames.

301
00:16:26,076 --> 00:16:29,966
You can also go to eBay, just go on the
search result, you know, just search

302
00:16:29,966 --> 00:16:32,626
for something, then go to completed
listings, and then you just see.

303
00:16:33,041 --> 00:16:35,771
You don't have the data collected,
you still need to gather this

304
00:16:35,771 --> 00:16:38,391
information manually by yourself,
but you can see the item that sold.

305
00:16:38,761 --> 00:16:41,631
You can go into this item, you can
go and see how many times they sold.

306
00:16:42,261 --> 00:16:47,281
On Amazon, it's a, it's a,
you don't have this, uh, data

307
00:16:47,576 --> 00:16:47,916
Mm hmm.

308
00:16:48,251 --> 00:16:50,001
you know, you can't just grab this data.

309
00:16:50,241 --> 00:16:55,201
But, there is today very accurate
formulas, where they take reviews,

310
00:16:55,201 --> 00:16:59,001
BSR, and different information
from Amazon, and they come up with

311
00:16:59,001 --> 00:17:00,211
formula that it's pretty close.

312
00:17:00,911 --> 00:17:03,731
It's not 100% accurate, but it's
enough to make decisions, it's

313
00:17:03,881 --> 00:17:05,111
enough to validate the manuals.

314
00:17:05,691 --> 00:17:10,201
And even on Shopify, uh, it's
possible today to, to, with certain

315
00:17:10,231 --> 00:17:12,961
tools, to, to, to do, to see.

316
00:17:15,386 --> 00:17:15,786
Wow.

317
00:17:15,876 --> 00:17:19,126
So we can hack Shopify to
check out demand and sales.

318
00:17:19,296 --> 00:17:22,536
Um, one of the things that you
mentioned there with Amazon, and one

319
00:17:22,536 --> 00:17:28,246
of the things I'm a big proponent of
actually is, um, reading the reviews

320
00:17:28,316 --> 00:17:31,416
on your competitors websites, right?

321
00:17:31,986 --> 00:17:36,556
Um, and the reviews, so they sort
of tell you so much, don't they?

322
00:17:36,576 --> 00:17:39,076
It's unbelievable what you can
gain from people's reviews.

323
00:17:39,086 --> 00:17:39,706
So on Amazon.

324
00:17:41,126 --> 00:17:44,516
can say, well, you, you can make
all kinds of assumptions, can't you?

325
00:17:44,516 --> 00:17:47,476
Which says, right, for every
one review that is on Amazon,

326
00:17:47,476 --> 00:17:49,046
maybe there was a hundred sales.

327
00:17:49,046 --> 00:17:52,356
And so if we see that there's been
seven reviews in the last seven

328
00:17:52,356 --> 00:17:55,226
days, we can assume that there was
about 700 sales of the product.

329
00:17:55,226 --> 00:17:55,496
Yeah.

330
00:17:55,956 --> 00:17:58,696
And this is what you mean in terms
of there's accuracy now, which

331
00:17:58,696 --> 00:18:01,586
you can use reviews and so on
and so forth to try and predict.

332
00:18:02,186 --> 00:18:04,436
But you can do a similar thing
on your competitors websites.

333
00:18:04,646 --> 00:18:06,536
You can go, well, when was
this product last reviewed?

334
00:18:06,616 --> 00:18:10,891
Um, and if you buy that product
from your competitor, And understand

335
00:18:10,891 --> 00:18:15,301
their review policy, like, did they
email you asking you for a review?

336
00:18:15,391 --> 00:18:15,931
Um,

337
00:18:16,451 --> 00:18:17,471
Ah, okay.

338
00:18:17,801 --> 00:18:22,871
Yeah, it's like, you can start to pick
that out and go, well, in relation to

339
00:18:22,871 --> 00:18:26,871
all the products on their website, I know
their website does about a million a year.

340
00:18:26,871 --> 00:18:29,801
This is like the fifth selling product
and it's got a hundred reviews.

341
00:18:29,801 --> 00:18:33,621
And so you can start to then build up
sort of correlation models, can't you?

342
00:18:33,621 --> 00:18:38,211
And start to, it's not accurate, like spot
on balls accurate, but actually it gives

343
00:18:38,211 --> 00:18:40,061
you some really interesting insights.

344
00:18:40,781 --> 00:18:44,411
Just by looking at the reviews on, on
various different people's websites.

345
00:18:45,101 --> 00:18:45,491
Yeah.

346
00:18:45,771 --> 00:18:48,481
And actually the best you can learn
from the bad reviews, because if

347
00:18:48,481 --> 00:18:52,671
you go on a product and you see
like 100 bad reviews with similar...

348
00:18:53,131 --> 00:18:57,191
With similar, uh, complaint, then you
understand, okay, if I want to improve

349
00:18:57,191 --> 00:19:01,471
this product, all I need to do is solve
this problem everyone complained about.

350
00:19:01,981 --> 00:19:02,311
Yeah,

351
00:19:02,611 --> 00:19:04,581
So there's another way
to use this information.

352
00:19:05,291 --> 00:19:07,591
which comes back to what you
were saying in terms of being

353
00:19:07,601 --> 00:19:09,041
better than your competitors.

354
00:19:09,051 --> 00:19:12,521
So you could be better on price,
but actually what you can do, and

355
00:19:12,611 --> 00:19:14,051
to be fair, we have done this.

356
00:19:14,361 --> 00:19:17,001
We have gone through our competitors
reviews, figured out what.

357
00:19:17,451 --> 00:19:20,601
People didn't like about those
products and then made a better

358
00:19:20,601 --> 00:19:23,511
product because that's all
customer data and research, right?

359
00:19:24,081 --> 00:19:27,551
And so you can be better on price or
you can actually be better because you

360
00:19:27,561 --> 00:19:32,551
have a better product And that's uh, I
mean it takes a little bit more You've

361
00:19:32,551 --> 00:19:35,901
obviously got to get it manufactured
or developed or whatever and but you

362
00:19:35,921 --> 00:19:42,231
can do that and it's a really valid
way I mean to be honest with you.

363
00:19:42,241 --> 00:19:46,976
No, I'm just I'm Helping my kids build
their own little online Hustle at the

364
00:19:46,976 --> 00:19:50,246
moment, you know, they're at uni, they
want to make some extra money on the side.

365
00:19:51,516 --> 00:19:53,956
And so we've got a few product
ideas and all we've done is we've

366
00:19:53,956 --> 00:19:56,866
just literally gone through reviews
of web on websites and on Amazon.

367
00:19:58,681 --> 00:20:01,301
the first thing we did, validate
demand and how can I make the

368
00:20:01,301 --> 00:20:04,571
product better, you know, and it's,
uh, it's really interesting some of

369
00:20:04,571 --> 00:20:05,831
the results that come out of that.

370
00:20:05,841 --> 00:20:11,781
So, um, now I'm loving that, loving
that and, and what else, what other

371
00:20:11,781 --> 00:20:13,211
tricks do you have up your sleeve?

372
00:20:13,211 --> 00:20:17,241
So you validate demand, um, you try
and be better than your competitors,

373
00:20:17,391 --> 00:20:22,121
um, either in price and shipping
and, and all of them, uh, what other

374
00:20:22,141 --> 00:20:23,651
tricks do you have up your sleeve?

375
00:20:23,891 --> 00:20:26,401
I, I would say, I wouldn't call it,
what I'm going to show now is not a

376
00:20:26,401 --> 00:20:31,381
trick, but it's something that, uh,
it's a mindset thing that, that we

377
00:20:31,381 --> 00:20:33,051
all have and we need to get rid of.

378
00:20:33,531 --> 00:20:35,351
And you know, like sometimes.

379
00:20:36,326 --> 00:20:40,586
We want something so much, you know,
we want something people want something

380
00:20:40,586 --> 00:20:42,986
so much and it's happening to all
of us I'm sure we want something so

381
00:20:42,986 --> 00:20:48,516
much that we are a we are a Blurring
the truth, you know what I mean?

382
00:20:49,096 --> 00:20:52,616
Like we want to so much get started So we
like you say we go and we pick the first

383
00:20:52,616 --> 00:20:57,491
item that we found And, and I think this
is one, like, to practice this way of

384
00:20:57,521 --> 00:21:02,581
being, like, honest with yourself or just,
you know, look, look on the reality as

385
00:21:02,611 --> 00:21:06,881
is, without to, you know, look, because
there is, like, cold data there, the

386
00:21:06,881 --> 00:21:10,381
data is not lying, the information is
there, you know, the sales numbers are

387
00:21:10,381 --> 00:21:15,031
there, the features of your competitors
are there, and the numbers that you

388
00:21:15,031 --> 00:21:17,861
get from your wholesalers are there, so
just follow this, I would say this is

389
00:21:17,871 --> 00:21:19,281
the most important thing, follow this.

390
00:21:20,181 --> 00:21:23,731
And then it's become as simple as we
just discussed, you know, but make

391
00:21:23,731 --> 00:21:27,821
sure, and I'm saying to everyone, make
sure you're, you stick to hard facts

392
00:21:28,311 --> 00:21:29,591
and you're not blaring the truth.

393
00:21:29,591 --> 00:21:32,671
You're not like overexciting
yourself about something that

394
00:21:32,731 --> 00:21:34,091
is not as good as you think.

395
00:21:34,701 --> 00:21:38,081
So this, I would say, one of the
main reasons people are failing.

396
00:21:38,351 --> 00:21:41,271
This is in everything in life,
you know, like I can tell about

397
00:21:41,271 --> 00:21:43,881
myself in my business, I take
it to a different direction.

398
00:21:44,311 --> 00:21:48,141
When we, when we are hiring people, you
know, and I can tell you how many times

399
00:21:48,141 --> 00:21:52,311
in the beginning of my, of, of, in the
first three years of the company, how many

400
00:21:52,311 --> 00:21:58,431
times I've hired people, expect, hope that
they will be much better than they can

401
00:21:58,441 --> 00:21:59,761
actually can be, you know what I mean?

402
00:21:59,811 --> 00:22:03,451
Like, they are not professional in
something, and I hope they can become

403
00:22:03,461 --> 00:22:06,831
professional in it, and I take them with
this hope, but nothing has happened, you

404
00:22:06,831 --> 00:22:08,321
know, so it's the same with products.

405
00:22:08,871 --> 00:22:10,311
Just stick to hard facts.

406
00:22:10,741 --> 00:22:13,791
Other tricks, um, I would say is...

407
00:22:14,741 --> 00:22:18,331
This is, this is more technical, is
when you go into a new niche, you want

408
00:22:18,331 --> 00:22:21,691
to, you are going, you wanna go into
new, like find a new products to sell.

409
00:22:22,101 --> 00:22:23,751
So let's say you start
with a niche, right?

410
00:22:24,471 --> 00:22:30,741
So try to see who is the new, the, the
new sellers who manage to rank high on

411
00:22:30,741 --> 00:22:37,861
this niche or new sellers who manage to
outperform results of, of, uh, Experience

412
00:22:37,871 --> 00:22:41,961
sellers, because then it means, first,
they just listed their items lately.

413
00:22:42,571 --> 00:22:45,741
Second, they did something very right,
because they come into a new market.

414
00:22:45,741 --> 00:22:47,161
It's a very competitive market, right?

415
00:22:47,486 --> 00:22:47,826
yeah,

416
00:22:47,841 --> 00:22:50,471
are sellers with hundreds of
thousands of feedbacks on their

417
00:22:50,471 --> 00:22:52,381
store, or with products that sold.

418
00:22:53,116 --> 00:22:56,916
With thousands of reviews, but
they're still, just got started, just

419
00:22:56,916 --> 00:22:59,866
said 100, 200 reviews, but they're
still ranking on the first page.

420
00:22:59,916 --> 00:23:00,646
How they do it.

421
00:23:00,866 --> 00:23:01,906
I want to learn from them.

422
00:23:02,426 --> 00:23:06,226
I don't want to learn from the
one with the 100, 000 reviews

423
00:23:06,236 --> 00:23:08,906
that are already in the market for
20 years or 10 years or 5 years.

424
00:23:09,416 --> 00:23:13,296
He already built a very strong reputation,
you know, the algorithm of the marketplace

425
00:23:13,536 --> 00:23:15,576
is selling, whether it's Amazon or eBay.

426
00:23:16,131 --> 00:23:17,671
Like him already, like them already.

427
00:23:18,131 --> 00:23:21,411
But the new one who just list his
item in the last 4 5 months and

428
00:23:21,411 --> 00:23:22,571
he's already ranking to the top.

429
00:23:22,591 --> 00:23:23,301
Why can't he be different?

430
00:23:24,056 --> 00:23:24,476
yeah,

431
00:23:24,971 --> 00:23:25,361
his work, you know.

432
00:23:25,721 --> 00:23:29,631
And then see, maybe, like you say,
he worked on a better product.

433
00:23:29,701 --> 00:23:32,521
Maybe he had something
different in the SEO.

434
00:23:32,811 --> 00:23:35,771
And then when I'm going to bring a new
product, I'm going to try to compete

435
00:23:35,771 --> 00:23:38,971
him because he has less reputation.

436
00:23:39,151 --> 00:23:40,241
It will be easier for me to compete.

437
00:23:40,906 --> 00:23:42,096
Someone with less reputation.

438
00:23:42,536 --> 00:23:46,736
So this is a trick that worked for me
on eBay a lot, and this is about eBay.

439
00:23:47,226 --> 00:23:52,266
About, if you want to touch also Shopify
or selling on your own store, I would

440
00:23:52,266 --> 00:23:56,476
say, where you need to drive traffic, I
would say it's a bit different because

441
00:23:56,836 --> 00:24:01,646
there is the wow element that on a
marketplace you don't really need it.

442
00:24:01,706 --> 00:24:05,236
On a marketplace you look for Products
that people are searching for.

443
00:24:05,946 --> 00:24:11,046
you sell on your own website, if you
are not just using Google Shopping for

444
00:24:11,086 --> 00:24:15,146
ads, but you also want to run video ads
on Facebook or other platforms, your

445
00:24:15,356 --> 00:24:17,276
product needs to have a wow effect.

446
00:24:17,316 --> 00:24:19,846
It needs to make people
stop the scroll and look.

447
00:24:19,846 --> 00:24:20,796
It's a different environment.

448
00:24:21,326 --> 00:24:25,946
And I see a lot of people that, uh, when
they go, they start their own store.

449
00:24:26,756 --> 00:24:30,986
And they, and they, doing research,
they stick to the stats, they see,

450
00:24:30,986 --> 00:24:34,666
yes, it has a lot of demand, but
they're missing this important element,

451
00:24:35,176 --> 00:24:35,626
yeah,

452
00:24:36,026 --> 00:24:40,036
you can't sell on, on Facebook
or Facebook ads or TikTok if

453
00:24:40,036 --> 00:24:42,116
your product is not interesting,
if you're not a scroll stalker.

454
00:24:43,426 --> 00:24:44,466
yeah, no totally.

455
00:24:45,386 --> 00:24:49,896
Well, again, a lot there,
let's just rewind a little bit.

456
00:24:50,476 --> 00:24:52,726
So let's go back to the
mindset, the blurring of the

457
00:24:52,726 --> 00:24:54,136
truth, which made me smile.

458
00:24:54,486 --> 00:24:58,746
This idea of self awareness,
because I think it's very true.

459
00:24:58,766 --> 00:25:01,876
Or there's a truism which
feels very true, and that is...

460
00:25:02,076 --> 00:25:06,906
We lie mostly to ourselves as
human beings, you know, where if

461
00:25:06,906 --> 00:25:09,306
we're going to lie to anybody,
it tends to be more to ourselves.

462
00:25:09,946 --> 00:25:12,416
Um, and that's true in business.

463
00:25:12,416 --> 00:25:13,516
That's true emotionally.

464
00:25:13,566 --> 00:25:13,946
That's true.

465
00:25:13,956 --> 00:25:17,286
Whatever it is, you know, that sort of
that aha moment where you wake up and

466
00:25:17,286 --> 00:25:20,436
go, actually, what I've been thinking
and believing is entirely not true.

467
00:25:21,166 --> 00:25:21,356
Yes.

468
00:25:21,356 --> 00:25:21,476
Yeah.

469
00:25:21,606 --> 00:25:26,806
Um, and one of the things that I've, I've
noticed in, uh, with people that start

470
00:25:26,806 --> 00:25:31,846
out is they start up with a product or
an idea and they get one or two sales.

471
00:25:32,311 --> 00:25:39,561
Um, which excites them, but that one or
two sales tends to come from their mum.

472
00:25:41,051 --> 00:25:41,581
you know what I mean?

473
00:25:42,341 --> 00:25:45,381
And it's like, and so as you were
talking, I was, I was writing down

474
00:25:45,381 --> 00:25:46,381
and going, that's actually true.

475
00:25:46,381 --> 00:25:48,181
It's like, how much do
you listen to your mum?

476
00:25:48,211 --> 00:25:50,521
Because your mum's always probably
going to tell you you're amazing

477
00:25:50,521 --> 00:25:53,791
and you can change the world
because that's what mums do, right?

478
00:25:53,821 --> 00:25:55,281
They're just amazing people.

479
00:25:55,911 --> 00:26:00,461
Um, but I think one of the ways to.

480
00:26:00,951 --> 00:26:07,261
Uh, shift that mindset to stop blurring
the truth that I've found is actually

481
00:26:07,261 --> 00:26:16,001
to go and get a good mentor, um, someone
who is not, um, opposed to speaking the

482
00:26:16,001 --> 00:26:21,661
truth in love, as we like to say, speak
the truth in love, um, but someone who

483
00:26:21,671 --> 00:26:23,711
is not opposed to speaking the truth.

484
00:26:23,751 --> 00:26:24,411
And that's.

485
00:26:24,736 --> 00:26:26,166
That's actually quite helpful.

486
00:26:26,186 --> 00:26:30,116
So if you've, I don't know if you've
done this in your career, but, but,

487
00:26:30,166 --> 00:26:33,916
um, done that thing where you've had
an idea where you've had a thought,

488
00:26:34,196 --> 00:26:38,606
you're excited by it, do you sense
check with people what you're thinking?

489
00:26:38,656 --> 00:26:41,616
Or have you just, every time
you've just gone for it and it's

490
00:26:41,656 --> 00:26:42,796
either worked out or failed?

491
00:26:43,616 --> 00:26:44,276
absolutely.

492
00:26:44,276 --> 00:26:45,736
A mentor is very important.

493
00:26:45,736 --> 00:26:49,486
I actually have a very personal story
about it from my real estate career.

494
00:26:49,966 --> 00:26:53,116
It would be great to share it,
but I would say it's not just

495
00:26:53,116 --> 00:26:54,176
having a mentor, it's also...

496
00:26:54,801 --> 00:26:58,091
Once you decide for the mentor you
want to go, it's following your

497
00:26:58,091 --> 00:27:02,011
mentor blindly, you know, like trust
him blindly because if we will doubt

498
00:27:02,021 --> 00:27:05,281
everything and we will not follow what
this experienced person tell us to do,

499
00:27:05,541 --> 00:27:08,851
we will never be able to determine if
his advice were good or not, you know.

500
00:27:09,196 --> 00:27:09,546
Mm hmm.

501
00:27:09,711 --> 00:27:14,041
in the beginning when we get started
is just about like, I would say

502
00:27:14,141 --> 00:27:15,561
the best ways to start with mentor.

503
00:27:15,561 --> 00:27:18,081
I always share my, my
ideas with other people.

504
00:27:18,751 --> 00:27:21,861
And I can say that when I
started my real estate career, I

505
00:27:21,881 --> 00:27:23,441
joined this office in Tel Aviv.

506
00:27:24,191 --> 00:27:27,491
In the first month, I was working like
crazy, and I didn't make any results.

507
00:27:28,631 --> 00:27:34,541
And the boss, he came to me and he
told me like, Look, Nahar, you're

508
00:27:34,571 --> 00:27:38,431
working very hard, I think your
name, because you work with people,

509
00:27:38,441 --> 00:27:40,071
your name is a bit problematic.

510
00:27:40,111 --> 00:27:43,941
It's pretty unique, and it's sometimes
hard for people to pronounce it.

511
00:27:44,351 --> 00:27:46,281
I think you should work
with the name Niro.

512
00:27:46,951 --> 00:27:49,921
This is what he said, you call yourself
Niro, from now on you work as Niro.

513
00:27:50,771 --> 00:27:52,391
I looked at him like upset, like what?

514
00:27:52,711 --> 00:27:54,101
Why did he want me to change my name?

515
00:27:54,241 --> 00:27:55,051
Where is the connection?

516
00:27:56,471 --> 00:27:57,441
I went back home.

517
00:27:57,651 --> 00:27:59,001
I told him I would think about it.

518
00:27:59,031 --> 00:28:03,851
The guy there, the guy I arrived in my
building, there was an older guy walking

519
00:28:03,861 --> 00:28:06,881
there on a, on a laundry, laundromat.

520
00:28:07,671 --> 00:28:09,051
And he's telling me like, what happened?

521
00:28:09,201 --> 00:28:09,911
Why you look upset?

522
00:28:09,911 --> 00:28:13,371
And I'm telling him, yeah, my boss,
after one month, I'm walking like crazy.

523
00:28:13,371 --> 00:28:16,121
He's coming to me and he's telling
me that I need to change my name.

524
00:28:16,141 --> 00:28:17,241
What is the problem with my name?

525
00:28:17,631 --> 00:28:19,691
He looked at me and he asked
me, how many years this guy

526
00:28:19,691 --> 00:28:21,171
is in real estate, your boss?

527
00:28:21,241 --> 00:28:22,921
I told him like 30, 40 years.

528
00:28:23,271 --> 00:28:26,451
He told me a guy with 40 years of
experience, give you the advice.

529
00:28:27,036 --> 00:28:30,916
And you doubt if to take this advice
or not, you have nothing to lose.

530
00:28:31,046 --> 00:28:33,956
This guy has 40 years of experience,
you have one month's experience.

531
00:28:33,966 --> 00:28:34,496
Try it out.

532
00:28:34,976 --> 00:28:38,936
And I went back and I said, I'm going
to do it, I'm going to be Niro from now.

533
00:28:39,716 --> 00:28:43,786
And six months later I was one
of the top agents in the office.

534
00:28:45,096 --> 00:28:50,316
And I take this lesson for myself that I
say, and I say to everyone else, if you

535
00:28:50,336 --> 00:28:52,046
have a mentor with a lot of experience,

536
00:28:52,206 --> 00:28:52,651
Mm hmm.

537
00:28:54,216 --> 00:28:57,206
first of all, put the research, you know,
put the effort to find a good mentor.

538
00:28:57,246 --> 00:29:00,006
Second of all, trust this guy blindly.

539
00:29:00,166 --> 00:29:01,356
Do everything he say.

540
00:29:01,676 --> 00:29:04,456
Give it a, you know, you can give it
like four months, five months, six

541
00:29:04,456 --> 00:29:08,476
months, a period of test, testing period
where you're trying out his advice.

542
00:29:09,236 --> 00:29:12,596
Be fully committed to it because if
you're not going to be fully committed,

543
00:29:12,766 --> 00:29:16,566
you will never know if the advice
is actually going to work or not.

544
00:29:16,566 --> 00:29:16,946
Yeah.

545
00:29:17,281 --> 00:29:22,981
yeah, powerful stuff, powerful, and,
uh, uh, it's, it's interesting the,

546
00:29:22,991 --> 00:29:26,291
the name change story, uh, that I'll,
I'll remember that, that, that'll

547
00:29:26,301 --> 00:29:27,821
stick with me, that'll stick with me.

548
00:29:28,431 --> 00:29:33,621
So get a mentor, don't ask your mum,
um, and avoid the blurring of the truth

549
00:29:33,631 --> 00:29:37,321
mindset, which I, I, I still, you know,
stop telling yourself lies, basically.

550
00:29:37,566 --> 00:29:38,489
yes, yes, yes.

551
00:29:38,811 --> 00:29:43,081
And then you talked about, uh, niching
down and I, one of the things that you

552
00:29:43,081 --> 00:29:46,711
mentioned here I want to come circle back
on cause I thought it was fascinating.

553
00:29:46,711 --> 00:29:50,751
You don't just want to look at the guys
that have been successful for 20 years.

554
00:29:51,481 --> 00:29:54,831
You really want to do a deep dive on the
guys that have been successful in the

555
00:29:54,831 --> 00:29:56,621
last few weeks or the last few months.

556
00:29:57,371 --> 00:30:01,831
Because, they've not got the
reputation to rely on, they've had

557
00:30:01,841 --> 00:30:06,661
to do something tactical to get to
quite a high place in the rankings or

558
00:30:06,661 --> 00:30:07,871
in the sales numbers, haven't they?

559
00:30:08,521 --> 00:30:12,671
Um, so how do you, I mean, and
I think that's brilliant advice,

560
00:30:12,811 --> 00:30:14,341
I think that's very top advice.

561
00:30:14,571 --> 00:30:20,256
Um, I guess, how do you, um, How
do you extrapolate that backwards?

562
00:30:20,266 --> 00:30:23,636
How do you analyze the somebody that's
just sort of appeared out of nowhere?

563
00:30:23,636 --> 00:30:25,276
What sort of things are you looking for?

564
00:30:26,006 --> 00:30:29,786
So I would, I, I always, in eBay's
you can always filter by feedbacks,

565
00:30:29,786 --> 00:30:31,166
how many feedbacks the store have.

566
00:30:31,171 --> 00:30:35,556
If the, if the store have just
100 feedbacks is and is ranking on

567
00:30:35,556 --> 00:30:39,266
the first page is pretty new, you
know, so in eBay you can determine

568
00:30:39,266 --> 00:30:40,856
by the feedbacks on Amazon.

569
00:30:40,856 --> 00:30:44,246
You can also determine by reviews if the
product have, if everyone else have like

570
00:30:44,696 --> 00:30:49,716
20,000 reviews, 10,000 reviews, and this
product have like one 500 reviews, 200

571
00:30:49,716 --> 00:30:54,826
reviews, or even less, then it's, this
is your, your sign, you know, so, So this

572
00:30:54,826 --> 00:31:00,076
is what I'm doing first, then what I'm
trying to do is I'm looking on this new

573
00:31:00,096 --> 00:31:03,816
guy and I'm looking on those experienced
guys and I try to see what difference.

574
00:31:04,736 --> 00:31:06,416
Usually you find something
that is different.

575
00:31:07,076 --> 00:31:11,226
Maybe the images are better, the
title is a bit, his target different

576
00:31:11,226 --> 00:31:16,186
keyword in the title or um, I try
to, like investigating, you know,

577
00:31:16,196 --> 00:31:18,196
looking for clues, what's different.

578
00:31:18,266 --> 00:31:20,451
And then you, most of the time
you find something different.

579
00:31:20,966 --> 00:31:21,336
Yeah.

580
00:31:21,481 --> 00:31:24,701
of the time, I would say 95% of the time,
you will find that they do something

581
00:31:24,701 --> 00:31:29,451
different here, whether it is the
price, the images, the product, the SEO.

582
00:31:31,096 --> 00:31:31,386
Yeah.

583
00:31:31,436 --> 00:31:32,746
No, very, very good.

584
00:31:32,786 --> 00:31:33,376
I like that.

585
00:31:33,556 --> 00:31:37,606
Uh, so find the new competitors and, and
realize that they're your competition.

586
00:31:37,606 --> 00:31:38,656
I thought that was also good.

587
00:31:38,656 --> 00:31:42,826
You know, competing with somebody that's
been around for, uh, for 20 years is much

588
00:31:42,826 --> 00:31:46,026
more complicated than being competing
with a guy that's doing well after

589
00:31:46,026 --> 00:31:48,426
a couple of months and I like that.

590
00:31:48,526 --> 00:31:52,036
Um, I think that's a really
interesting, uh, statement.

591
00:31:52,066 --> 00:31:52,386
Okay.

592
00:31:52,386 --> 00:31:53,786
So we've got the mindset,
we've got the niche.

593
00:31:53,786 --> 00:31:56,516
We're going to come to the wow
element you mentioned, because again,

594
00:31:56,516 --> 00:31:58,056
I was smiling when you said this.

595
00:31:58,966 --> 00:32:01,616
I'm going back to the guy
that's selling sunglasses off

596
00:32:01,786 --> 00:32:03,516
Aliexpress that no one's buying.

597
00:32:04,846 --> 00:32:09,146
And it's because his website actually
puts people off rather than makes

598
00:32:09,146 --> 00:32:14,086
people go, Oh my goodness, I need to,
but there's no wow aspects of that.

599
00:32:14,786 --> 00:32:19,551
So how do you And you talked about
having wow in product as a product

600
00:32:19,561 --> 00:32:22,841
that actually stops on the, you know,
stops the Facebook feed, is something

601
00:32:22,841 --> 00:32:26,341
different, something unique, or it's
marketed in a slightly interesting

602
00:32:26,341 --> 00:32:29,881
way, or it's, the image is quite, it's
just, it's going to help you stop.

603
00:32:31,211 --> 00:32:34,781
What um, what sort of elements
do you think we need to

604
00:32:34,791 --> 00:32:37,091
look at to deliver that wow?

605
00:32:38,591 --> 00:32:38,861
yeah.

606
00:32:38,861 --> 00:32:40,701
So there, I will break it into two groups.

607
00:32:40,741 --> 00:32:44,141
There is one group of problems, so there
are some serious problems people have.

608
00:32:44,681 --> 00:32:47,301
And if you solve their problem,
I mean, this is the best, wow.

609
00:32:47,301 --> 00:32:52,031
So, if you see a lot of very successful
products on Facebook ads, are products

610
00:32:52,041 --> 00:32:59,461
to solve back pain, or, or, uh, uh,
clean ears, or do all these, uh, a bit

611
00:32:59,511 --> 00:33:03,041
disgusting things, you know, because, you
know, people have this problem sitting

612
00:33:03,041 --> 00:33:06,971
all day on the computer, and that suddenly
they sit, how, how they sit straight, or

613
00:33:07,281 --> 00:33:09,341
people have some certain type of disease.

614
00:33:09,581 --> 00:33:11,151
This is a very successful product as well.

615
00:33:11,576 --> 00:33:14,726
This hand massager, you know,
I was asking myself, why this

616
00:33:14,726 --> 00:33:16,146
hand massager is so successful?

617
00:33:17,186 --> 00:33:20,816
Like what's, and then I read through
the descriptions of the ads and I see

618
00:33:20,816 --> 00:33:24,496
like, it's solved, it's helping to like,
there's like four or five different

619
00:33:24,806 --> 00:33:28,556
diseases that this hand massager solved.

620
00:33:28,626 --> 00:33:32,846
So it's, it's wow effect for these
people with this, uh, disease because

621
00:33:32,866 --> 00:33:36,446
they have huge pain in their hand and
now they can relax this pain with some

622
00:33:36,446 --> 00:33:37,976
nice massage, you know, for example.

623
00:33:38,746 --> 00:33:41,136
Another thing is just like, um, um.

624
00:33:42,911 --> 00:33:47,141
You know, like, uh, all the gadgets,
uh, things that, like, just, like,

625
00:33:47,151 --> 00:33:51,771
very, like, wow, I want to have this,
uh, uh, color changing necklace, or

626
00:33:51,771 --> 00:33:55,701
this, uh, amazing gadget that open
beers or open wines, or, you know

627
00:33:55,701 --> 00:33:57,181
what I mean, all these kind of things.

628
00:33:57,441 --> 00:33:58,641
So these are the two things.

629
00:33:58,821 --> 00:34:03,451
And I will add a third, third genre,
third category, this is more seasonal.

630
00:34:04,031 --> 00:34:09,041
So, you know, you use the demand
in specific season to give people

631
00:34:09,041 --> 00:34:10,271
what they want, and then it just...

632
00:34:10,866 --> 00:34:15,026
Halloween is a great month for, for
wow effect products because all, every

633
00:34:15,046 --> 00:34:18,496
product, every costume can be wow,
you know what I mean, like it's, this

634
00:34:18,496 --> 00:34:23,126
is what it is, and then also people
in need for it, so you use both, but

635
00:34:23,126 --> 00:34:26,736
yeah, it's looking for things that just
making people stop and look, basically.

636
00:34:27,821 --> 00:34:31,111
Fantastic, very, very true, very true.

637
00:34:31,121 --> 00:34:37,241
So, um, we've got somebody then who's
got a product, uh, they're selling

638
00:34:37,601 --> 00:34:39,141
because, you know, we've validated demand.

639
00:34:39,141 --> 00:34:40,241
We're doing something different.

640
00:34:40,601 --> 00:34:42,671
We've analyzed our competitors.

641
00:34:42,671 --> 00:34:45,011
We we've done some, we're
up there on the rankings.

642
00:34:45,011 --> 00:34:46,311
We're growing, we're developing.

643
00:34:47,291 --> 00:34:51,671
What are some of the problems that
you have seen, some of the challenges,

644
00:34:51,701 --> 00:34:58,601
maybe, that scaling businesses have
found, so that, you know, you do get

645
00:34:58,601 --> 00:35:02,241
these companies that hit a vein and
it just starts to take off, doesn't

646
00:35:02,241 --> 00:35:03,601
it, and they start to do well.

647
00:35:04,291 --> 00:35:06,801
But that's only the first problem,
now we've got to scale it, now

648
00:35:06,801 --> 00:35:08,191
we've got to grow effectively.

649
00:35:08,191 --> 00:35:11,161
What are some of the things that you've
seen there, some of the obstacles,

650
00:35:11,161 --> 00:35:12,981
maybe, that we need to overcome?

651
00:35:13,616 --> 00:35:16,356
So yeah, it's a great topic as well,
and I will talk about it in general

652
00:35:16,376 --> 00:35:21,626
first, because this is something that
we realized in the last six years, since

653
00:35:21,626 --> 00:35:26,316
we started with Zik, and we started to
look, you know, into how the users are

654
00:35:26,336 --> 00:35:29,956
doing, who is becoming successful, who
is not, who is able to move through

655
00:35:29,956 --> 00:35:34,296
the first step of getting started to
becoming profitable, from breaking even

656
00:35:34,296 --> 00:35:37,936
to becoming profitable, and who has
managed to scale from being profitable

657
00:35:37,966 --> 00:35:41,996
to actually financial independence, to
actually, you know, like, turn it into

658
00:35:41,996 --> 00:35:43,786
full time business, making a lot of money.

659
00:35:44,276 --> 00:35:48,406
And we realized that these are three
key steps in the e commerce journey

660
00:35:48,716 --> 00:35:53,216
when you first break even, cover
your cost, then when you, you, uh,

661
00:35:53,326 --> 00:35:58,146
become profitable, and then when you,
uh, achieve financial independence.

662
00:35:58,156 --> 00:35:58,486
So

663
00:35:58,526 --> 00:35:58,926
Right.

664
00:35:59,526 --> 00:36:02,986
the hardest part I would say is, is
break even, it's covering your cost.

665
00:36:03,036 --> 00:36:03,386
Why?

666
00:36:03,896 --> 00:36:07,996
Because you come, you have no information,
you have no knowledge, no experience, that

667
00:36:08,146 --> 00:36:09,526
you are going through the learning curve.

668
00:36:09,976 --> 00:36:14,696
Uh, there is, uh, online, e commerce, the
first few months we don't see much result.

669
00:36:15,091 --> 00:36:16,751
And sometimes it's hard
to continue, right?

670
00:36:16,751 --> 00:36:18,641
Without a series of, you
don't get the feedback.

671
00:36:19,041 --> 00:36:22,411
We used to get feedback from our
mom, as you say, like, you do good,

672
00:36:22,411 --> 00:36:23,541
you do bad, like, we get feedback.

673
00:36:23,551 --> 00:36:24,501
Here, you don't have feedback.

674
00:36:24,661 --> 00:36:26,351
Here, you don't make sales, right?

675
00:36:26,351 --> 00:36:33,071
So, so, but we know, what we've seen
is that 90% of the people who manage

676
00:36:33,071 --> 00:36:34,901
to break even, also become profitable.

677
00:36:36,841 --> 00:36:40,911
And then, the last part of scaling,
and there is a lot of people who are

678
00:36:40,921 --> 00:36:43,271
getting stuck in the profitable stage.

679
00:36:43,471 --> 00:36:43,961
A lot of people.

680
00:36:44,511 --> 00:36:49,686
They make 2, 000, 3, 000 per month, But
they are not able to scale, like you say.

681
00:36:50,186 --> 00:36:54,406
So what I, what, what, the way we
approach it, the way today I see

682
00:36:54,406 --> 00:36:58,836
it, and we realized it just in the
last, like, one and a half, one year

683
00:36:58,846 --> 00:37:02,996
after analyzing six years of data,
is that every stage needs to have a

684
00:37:02,996 --> 00:37:05,656
different strategy, different approach.

685
00:37:05,666 --> 00:37:11,326
So it's, it's very technically, like,
pricing strategy, um, uh, review,

686
00:37:11,546 --> 00:37:15,816
uh, communication strategy with the,
with the people, with the buyers, uh,

687
00:37:15,856 --> 00:37:17,686
the type of products you start with.

688
00:37:18,216 --> 00:37:20,106
Also aligned to how much you can invest.

689
00:37:20,576 --> 00:37:26,056
And then when it comes to scaling,
first you need to have the foundation,

690
00:37:26,356 --> 00:37:31,246
that you are able to get enough
stock, you have enough cash flow.

691
00:37:31,556 --> 00:37:32,776
This is when you buy one stock.

692
00:37:32,776 --> 00:37:33,026
So,

693
00:37:33,276 --> 00:37:33,626
Yeah.

694
00:37:34,386 --> 00:37:37,246
I would say a lot of people are not
able to scale because they're stuck

695
00:37:37,276 --> 00:37:38,776
on this, they're stuck on cash flow.

696
00:37:39,186 --> 00:37:42,876
Other suppliers cannot provide them
enough stock, or it's too complicated to

697
00:37:42,876 --> 00:37:44,546
produce the quantity of items they need.

698
00:37:45,356 --> 00:37:50,916
I can say about, for example, my sister
has a dress, She's selling dresses, she

699
00:37:50,916 --> 00:37:56,726
has a brand for women's dresses, and she
has struggled with scaling the quantities

700
00:37:57,716 --> 00:38:01,356
because of production, so this, so in
advance you should pick product, you

701
00:38:02,406 --> 00:38:05,286
shouldn't put effort into product, you're
going to have problems with production.

702
00:38:05,526 --> 00:38:06,326
This is number one.

703
00:38:06,926 --> 00:38:10,476
Number two is about your profit margins,
so if you have a very low profit

704
00:38:10,516 --> 00:38:13,746
margins, it would be very hard to scale
without taking a loan from the bank,

705
00:38:13,966 --> 00:38:15,466
because how can you cover your costs?

706
00:38:16,036 --> 00:38:16,306
Mm.

707
00:38:16,656 --> 00:38:20,226
Oh, you need to get money out of your
pocket, you know, the profit that you

708
00:38:20,226 --> 00:38:22,936
generate is not enough to, to bring stock.

709
00:38:23,256 --> 00:38:28,646
And the last one I would say
is, um, is, it's coming from

710
00:38:28,736 --> 00:38:30,386
where to focus your energy.

711
00:38:30,846 --> 00:38:35,056
This is, again, we're going back to the
same things with, you know, being honest

712
00:38:35,056 --> 00:38:40,996
with yourself, like see the truth, see
the facts, is we have this issue, like

713
00:38:41,026 --> 00:38:45,221
people, everyone have this issue of
I have to finish what I started with.

714
00:38:45,221 --> 00:38:46,431
You know this?

715
00:38:46,541 --> 00:38:48,841
Like, I started with, I
launched this new product.

716
00:38:49,251 --> 00:38:50,151
It's doing great.

717
00:38:50,221 --> 00:38:51,251
I'm already profitable.

718
00:38:52,341 --> 00:38:55,261
But I'm not going to give up until this
product is going to sell 20, 000 times.

719
00:38:55,501 --> 00:38:57,431
Or until I'm going to make 101 million.

720
00:38:57,441 --> 00:38:58,911
And then they get stuck on this product.

721
00:38:59,181 --> 00:39:00,551
All their energy goes to this product.

722
00:39:00,991 --> 00:39:02,841
While with all their knowledge they have.

723
00:39:03,201 --> 00:39:05,771
All the experience they have, they
could go and launch another product

724
00:39:06,051 --> 00:39:09,651
that have much more potential because
of the niche, because of, you know,

725
00:39:09,651 --> 00:39:11,391
like, many of these kind of things.

726
00:39:11,391 --> 00:39:14,521
So, I think that in this stage, in
this stage of profitability, when

727
00:39:14,521 --> 00:39:17,761
you have one successful product,
you need to really create a list.

728
00:39:18,991 --> 00:39:23,191
I have the, I, I call this, I, we
developed an algorithm in the, in the

729
00:39:23,251 --> 00:39:27,381
company, a strategy of prioritization
in the company, where you have, uh,

730
00:39:27,381 --> 00:39:29,651
uh, impact, you have three columns.

731
00:39:29,681 --> 00:39:33,171
So every, every idea, get three
ideas, three, three columns,

732
00:39:33,566 --> 00:39:34,236
Mm hmm.

733
00:39:34,691 --> 00:39:35,971
time to impact, and effort.

734
00:39:37,941 --> 00:39:41,631
So take, you know, take you, what I
suggest to people that in this stage,

735
00:39:42,351 --> 00:39:44,951
create a Google Sheet, put your
first product that is already live.

736
00:39:45,466 --> 00:39:46,306
It's live, right?

737
00:39:46,576 --> 00:39:47,556
I want to scale it now.

738
00:39:47,586 --> 00:39:51,566
The goal is to scale it to,
uh, I don't know, 100, 000

739
00:39:51,646 --> 00:39:53,136
revenue or 200, 000 revenue.

740
00:39:53,516 --> 00:39:53,766
Yeah.

741
00:39:54,416 --> 00:39:55,096
Can I do it?

742
00:39:55,176 --> 00:39:56,306
Can this product get there?

743
00:39:56,366 --> 00:39:56,736
Yes.

744
00:39:56,766 --> 00:39:58,116
What is the time to impact?

745
00:40:00,116 --> 00:40:02,136
Then you can say, like, what
we do, we have, like, medium

746
00:40:02,246 --> 00:40:04,206
levels, like high, medium, low.

747
00:40:04,206 --> 00:40:07,416
So, uh, impact is high.

748
00:40:07,426 --> 00:40:10,646
Yes, I theoretically can get
this product to 100, 000, right?

749
00:40:11,686 --> 00:40:12,046
Time to impact?

750
00:40:12,606 --> 00:40:15,536
Then you're trying to understand,
okay, I need enough stock, I need

751
00:40:15,586 --> 00:40:17,846
enough for it to spend on PPC.

752
00:40:18,171 --> 00:40:21,951
So, I need, let's say, the
competition is XYZ, I need six

753
00:40:21,951 --> 00:40:23,131
months to get there, right?

754
00:40:23,541 --> 00:40:27,741
And effort, how much money I need
to spend now, for on this product?

755
00:40:27,851 --> 00:40:32,941
I need to buy more stock, uh, I need
to spend more in PPC, or, uh, I need

756
00:40:32,971 --> 00:40:36,901
to, uh, To, uh, also spend time on it.

757
00:40:37,281 --> 00:40:38,391
Now, this is one.

758
00:40:38,401 --> 00:40:39,421
Then you put more ideas.

759
00:40:39,421 --> 00:40:40,461
You cannot have one idea.

760
00:40:40,531 --> 00:40:42,491
It's, it's not possible to
do this comparison with one.

761
00:40:42,911 --> 00:40:44,661
Then you want to compare
it to other products.

762
00:40:44,731 --> 00:40:47,771
You want to see, okay, if I go and
start new products, this product in

763
00:40:47,771 --> 00:40:49,221
a niche that it can get to 2 million.

764
00:40:50,001 --> 00:40:53,291
So I can put the same effort, the
same money on this new product,

765
00:40:54,271 --> 00:40:55,891
but the potential is 10 times more.

766
00:40:55,921 --> 00:40:59,551
So why should I invest in, why should
I fight my first product, try to scale

767
00:40:59,581 --> 00:41:04,471
it, if the maximum of this niche is just
200, 000, while another one is 2 million.

768
00:41:05,836 --> 00:41:06,116
Right.

769
00:41:06,486 --> 00:41:11,136
And then it's just to be able to say,
okay, this is generating great revenue for

770
00:41:11,136 --> 00:41:13,006
me, but I'm going to test new products.

771
00:41:13,016 --> 00:41:16,626
So I would say this is the main,
this is where people get stuck

772
00:41:16,626 --> 00:41:18,606
the most on their prioritization.

773
00:41:19,246 --> 00:41:25,446
That's really, yeah, I can see what
you're saying and I, I, I, and I, I

774
00:41:25,456 --> 00:41:28,656
get how that would make, especially
on platforms like Amazon and eBay.

775
00:41:29,121 --> 00:41:32,301
You know, and, and that would, that
would make an awful lot of sense to me.

776
00:41:32,301 --> 00:41:37,591
And I like your impact, time to
impact and effort, uh, model.

777
00:41:37,621 --> 00:41:40,381
I think that's a really, three
really interesting questions.

778
00:41:40,381 --> 00:41:42,761
What's the impact, what's the
time to impact and how much is

779
00:41:42,761 --> 00:41:43,681
it going to take to get there?

780
00:41:44,371 --> 00:41:47,641
Um, a really good questions.

781
00:41:47,731 --> 00:41:54,641
Um, and yeah, I can see how that, so
is that, is that if I'm, I'm just.

782
00:41:55,446 --> 00:41:57,646
I'm thinking slightly sideways
here, Nahar, I'm not gonna lie.

783
00:41:57,976 --> 00:42:03,916
Um, but if I'm, uh, wanting to set
up a business and focus on eBay as my

784
00:42:03,916 --> 00:42:09,016
main sales channel, for example, is
that a good winning strategy to take?

785
00:42:09,016 --> 00:42:12,856
It's like, I'm gonna go, I'm gonna
find some, I'm gonna find a product,

786
00:42:13,266 --> 00:42:16,626
but I'm not gonna just focus on that
one product I'm gonna learn and I'm

787
00:42:16,626 --> 00:42:21,996
gonna be continually introducing,
uh, uh, you know, products at

788
00:42:21,996 --> 00:42:23,916
a, at a fairly reasonable pace.

789
00:42:24,926 --> 00:42:25,186
Yeah.

790
00:42:25,186 --> 00:42:27,256
I would say in eBay, it's
the most important to list.

791
00:42:27,466 --> 00:42:29,346
It's very important to
list a lot of new products.

792
00:42:29,686 --> 00:42:30,696
Not like on Amazon.

793
00:42:30,786 --> 00:42:33,426
Amazon, you have huge sales
velocity for one product.

794
00:42:33,876 --> 00:42:34,196
Mm

795
00:42:34,256 --> 00:42:34,856
huge demand.

796
00:42:35,276 --> 00:42:37,336
eBay, even the top products.

797
00:42:37,841 --> 00:42:42,501
Products are not, don't have, not
close to how much Amazon can drive,

798
00:42:42,521 --> 00:42:43,831
how much traffic Amazon can drive.

799
00:42:44,331 --> 00:42:46,191
So you need to have a lot of products.

800
00:42:46,811 --> 00:42:51,841
For Amazon, but if we look on Amazon
in this scenario, I would say the

801
00:42:51,871 --> 00:42:54,791
strategical decision I would take
about products to list on Amazon is

802
00:42:54,791 --> 00:42:56,181
products that have a lot of variations.

803
00:42:56,956 --> 00:42:56,966
hmm.

804
00:42:56,976 --> 00:42:57,266
Mm

805
00:42:57,771 --> 00:43:00,681
if I get into products with
a lot of variations, I get

806
00:43:00,681 --> 00:43:02,031
in one product, ten products.

807
00:43:03,131 --> 00:43:07,701
So, I increase the, the quantity,
the traffic that I can get

808
00:43:07,721 --> 00:43:10,021
into my listing, I increase the
amount of sales that I can do.

809
00:43:10,201 --> 00:43:13,171
It's much easier to scale because
it's the same production line.

810
00:43:13,571 --> 00:43:17,051
It's much easier to scale because it's
the same supplier, you know, so I would

811
00:43:17,051 --> 00:43:21,641
suggest to people to go, if it's Amazon,
go on Variations, look for niches that,

812
00:43:21,641 --> 00:43:25,951
um, uh, you can come with different
smells, different taste, different

813
00:43:25,961 --> 00:43:27,511
length, different quantities, you know.

814
00:43:27,931 --> 00:43:28,521
Stuff like this.

815
00:43:28,551 --> 00:43:29,341
Different colors.

816
00:43:29,801 --> 00:43:34,671
And if it's about eBay, just try to have a
store with a couple of thousands of items.

817
00:43:35,726 --> 00:43:36,126
Wow.

818
00:43:37,276 --> 00:43:37,686
Wow.

819
00:43:37,946 --> 00:43:41,016
And built up to a couple
of thousand items on eBay.

820
00:43:41,016 --> 00:43:44,376
Is it, um, I mean, let's just focus
on eBay for a little minute here.

821
00:43:44,386 --> 00:43:51,176
Is eBay still a good platform to
start an online business with?

822
00:43:51,336 --> 00:43:52,426
The reason I ask is...

823
00:43:52,926 --> 00:43:57,536
Again, going back to what comes up on my
Instagram feed and my YouTube feed, it

824
00:43:57,536 --> 00:43:59,966
all is about start a business on Amazon.

825
00:43:59,966 --> 00:44:03,196
That's the message that you, that
seems to be pumping out at the moment.

826
00:44:03,226 --> 00:44:05,946
And it's almost like people
have forgotten about eBay.

827
00:44:06,496 --> 00:44:12,056
Um, which I, I, I thinking it through,
obviously doesn't make a whole great

828
00:44:12,056 --> 00:44:18,841
deal of sense given eBay, but, um, Is
eBay still a good, I appreciate the

829
00:44:18,841 --> 00:44:21,901
obvious answer to this Nabil, but I
feel like I want to ask, you know, is

830
00:44:21,901 --> 00:44:25,511
eBay still a good platform to sort
of charge, charge forward with?

831
00:44:25,931 --> 00:44:26,811
So, definitely.

832
00:44:26,811 --> 00:44:30,221
So, so, sticking to what we said in the
beginning of being honest, you know,

833
00:44:30,221 --> 00:44:32,151
and like looking in the reality as is.

834
00:44:32,571 --> 00:44:35,911
Of course, that Amazon is the
number one platform, no doubts, they

835
00:44:35,921 --> 00:44:38,701
have the highest amount of traffic
and the highest amount of demand.

836
00:44:39,201 --> 00:44:42,661
And of course, selling on your own
website, like Shopify or any other

837
00:44:42,731 --> 00:44:46,311
platform, uh, is, it has a lot of
advantages as well because, uh, you know,

838
00:44:46,311 --> 00:44:47,811
you, you don't owe nothing to no one.

839
00:44:47,811 --> 00:44:49,901
You can't get your account
suspended or stuff like this.

840
00:44:51,631 --> 00:44:55,201
And eBay, yes, is out of this
tree, eBay is the smallest,

841
00:44:56,041 --> 00:44:57,051
the lowest amount of demand.

842
00:44:57,051 --> 00:45:01,011
But you need to ask yourself,
again, what is the budgets I have?

843
00:45:01,011 --> 00:45:03,001
Do I have a lot of money to start with?

844
00:45:03,001 --> 00:45:03,551
I don't.

845
00:45:04,101 --> 00:45:05,081
And how much time I have?

846
00:45:05,081 --> 00:45:08,661
I would not go to start an Amazon
business if I only have one hour per day.

847
00:45:08,911 --> 00:45:10,541
You know, like, or two hours per day.

848
00:45:10,921 --> 00:45:12,441
You're going to invest money in stock.

849
00:45:12,721 --> 00:45:15,461
I also wouldn't go to start an Amazon
business if I don't have like a...

850
00:45:17,366 --> 00:45:20,076
Nice amount of capital, you
know, like to be able to invest.

851
00:45:20,766 --> 00:45:26,396
So, uh, eBay is good if you start
with low amount of, um, capital,

852
00:45:26,566 --> 00:45:30,526
if you don't have a lot of time, or
if you want to have a quick start.

853
00:45:30,896 --> 00:45:34,866
It's also good for a quick start because
you don't have all this process of

854
00:45:34,876 --> 00:45:37,916
shipping items to the warehouses and
all these things that take time, you

855
00:45:37,916 --> 00:45:39,366
know, getting verified and all this.

856
00:45:40,356 --> 00:45:46,246
I would say that, of course, I think that
everyone should aim to grow to the biggest

857
00:45:46,766 --> 00:45:52,791
platforms or In another way is to build
your own brand and sell a multi channel.

858
00:45:54,481 --> 00:45:57,491
Also, I can say that about us as
a company, about Zik Analytics,

859
00:45:57,821 --> 00:45:58,901
we are expanding right now.

860
00:45:58,901 --> 00:46:03,021
We are about to launch a rebrand
and in the next three months, we're

861
00:46:03,021 --> 00:46:06,521
about to launch Amazon and Shopify
features because we understand, you

862
00:46:06,521 --> 00:46:07,851
know, this is where the market goes.

863
00:46:08,251 --> 00:46:08,701
Right.

864
00:46:09,206 --> 00:46:13,196
the biggest, these are the biggest
marketplaces, and we also committed,

865
00:46:13,606 --> 00:46:16,896
you know, to the people to give
them the best opportunities.

866
00:46:17,156 --> 00:46:19,746
I cannot come here and say,
yeah, you know, eBay is the best

867
00:46:19,746 --> 00:46:22,476
because we are right now offering
only analytics tools for eBay.

868
00:46:22,786 --> 00:46:26,656
I would say to any person that have
capital and have the time to go and

869
00:46:26,666 --> 00:46:27,916
aim for the biggest marketplaces.

870
00:46:28,256 --> 00:46:29,466
No, no questions allowed.

871
00:46:29,686 --> 00:46:33,306
And just after you establish your
brand on Amazon, sell multi channel,

872
00:46:33,316 --> 00:46:34,636
sell also on eBay, be everywhere.

873
00:46:34,636 --> 00:46:35,536
I think it's necessary.

874
00:46:35,596 --> 00:46:39,406
But, of course, If you have
the capital and the time, go to

875
00:46:39,406 --> 00:46:41,576
Amazon or build your own store.

876
00:46:41,796 --> 00:46:45,426
If you want a quick, easy start,
low risk, or you don't have a

877
00:46:45,426 --> 00:46:46,616
lot of money, start with eBay.

878
00:46:47,086 --> 00:46:49,216
Yeah, that's very, very good advice.

879
00:46:49,306 --> 00:46:52,576
And uh, some of the best companies
that I've seen, actually multichannel

880
00:46:52,576 --> 00:46:53,596
do all three, don't they?

881
00:46:53,596 --> 00:46:56,146
They've got their own site, they're
doing Amazon and they're doing eBay.

882
00:46:56,416 --> 00:46:58,696
Not necessarily every single
product and every single channel

883
00:46:58,696 --> 00:46:59,596
they've thought it through.

884
00:46:59,596 --> 00:47:03,316
But, um, for, for quite a few
businesses, all three channels

885
00:47:03,316 --> 00:47:04,696
seems to work quite well.

886
00:47:05,146 --> 00:47:07,606
Um, which I is, is fascinating.

887
00:47:07,606 --> 00:47:09,166
So, yeah, I, I like that.

888
00:47:09,256 --> 00:47:12,346
Uh, bring back, let's bring
back conversations about eBay.

889
00:47:12,346 --> 00:47:14,716
'cause it just feels like we've not
talked about eBay for a long time.

890
00:47:15,196 --> 00:47:22,606
Um, Listen, uh, Zaha, it's been, uh,
Zaha, Nahar, sorry, getting your name

891
00:47:22,606 --> 00:47:25,196
wrong, it's going back to what your
mentor was saying, I was thinking,

892
00:47:26,626 --> 00:47:30,266
um, I was thinking of two things at
the same time, so you know when two

893
00:47:30,266 --> 00:47:33,506
words come out of your mouth at the
same time, anyway, uh, Nahar, listen.

894
00:47:34,101 --> 00:47:39,801
If people want to find out more
about Zik Analytics, want to connect

895
00:47:39,801 --> 00:47:43,161
with you, want to maybe have some
questions for you, what's the

896
00:47:43,171 --> 00:47:45,071
best way for them to reach out to

897
00:47:46,106 --> 00:47:46,656
Absolutely.

898
00:47:46,656 --> 00:47:49,236
So, of course, we have a
very active YouTube channel.

899
00:47:49,236 --> 00:47:51,196
You can find Zik Analytics'
channel on YouTube.

900
00:47:51,276 --> 00:47:53,476
You can go on the website on zikanalytics.

901
00:47:53,496 --> 00:47:57,006
com, we have live chat
support there with assistance.

902
00:47:57,056 --> 00:47:59,786
If you want to contact me directly,
you can find me on LinkedIn, send me

903
00:47:59,786 --> 00:48:01,356
on LinkedIn or my Facebook profile.

904
00:48:01,356 --> 00:48:01,541
All right.

905
00:48:01,921 --> 00:48:06,211
I usually answer to personal messages,
maybe it can take some time, but I answer.

906
00:48:06,791 --> 00:48:10,201
I know a lot of people in this position
are not answering at all, but I

907
00:48:10,201 --> 00:48:13,831
think this is the things, these are
the little things that keep me with

908
00:48:13,831 --> 00:48:14,891
the feet on the ground, you know.

909
00:48:14,901 --> 00:48:17,781
So I'm trying to stick to it.

910
00:48:18,201 --> 00:48:19,311
And yeah, that's it.

911
00:48:19,361 --> 00:48:20,351
This is where you can find us.

912
00:48:20,351 --> 00:48:22,611
This is the main channels where
we are active, where I am active.

913
00:48:23,801 --> 00:48:23,821
you?

914
00:48:23,821 --> 00:48:24,411
Fantastic.

915
00:48:24,641 --> 00:48:25,071
Fantastic.

916
00:48:25,081 --> 00:48:29,801
We will of course link to all of those
in the show notes, which you can also

917
00:48:29,801 --> 00:48:33,561
get along for free, especially if you're
signed up to the email newsletter,

918
00:48:33,631 --> 00:48:34,681
they'll be coming to your inbox.

919
00:48:34,681 --> 00:48:35,261
Don't panic about it.

920
00:48:35,901 --> 00:48:39,631
Uh, but no, thank you,
uh, mate for coming on.

921
00:48:39,641 --> 00:48:40,741
Thanks for showing.

922
00:48:41,261 --> 00:48:45,031
Uh, your, uh, strategy
or sharing your insights.

923
00:48:45,341 --> 00:48:49,121
Um, I just, it's just been great
talking a little bit about eBay again.

924
00:48:49,121 --> 00:48:52,931
I'm not going to lie where it all started,
you know, and it's, um, it's great that

925
00:48:52,931 --> 00:48:57,031
it's still going strong and, uh, I'm going
to, I'm definitely going to check out.

926
00:48:57,211 --> 00:49:01,561
Um, some of the things that you
mentioned actually, uh, from my notes

927
00:49:01,561 --> 00:49:04,951
and talk to my kids about it, especially
with their little university stuff.

928
00:49:05,741 --> 00:49:08,021
Uh, but listen, it's been
an absolute pleasure, man.

929
00:49:08,021 --> 00:49:09,711
Thank you so much for coming on the show.

930
00:49:09,991 --> 00:49:11,821
Uh, really, really appreciate it.

931
00:49:12,651 --> 00:49:14,531
Thank you so much, it's
been a pleasure as well.

932
00:49:14,651 --> 00:49:15,841
Thank you for the opportunity.

933
00:49:16,391 --> 00:49:17,061
Oh, it's been great.

934
00:49:17,371 --> 00:49:17,981
Great.

935
00:49:18,411 --> 00:49:20,621
So a huge shout out to
Nahar for joining me today.

936
00:49:20,621 --> 00:49:24,891
Also a big shout out to today's
show sponsor, the e commerce cohort.

937
00:49:24,891 --> 00:49:30,221
Remember to check out their free
training online at ecommercecycles.

938
00:49:30,751 --> 00:49:30,991
com.

939
00:49:30,991 --> 00:49:33,281
That's all one word, ecommercecycles.

940
00:49:33,311 --> 00:49:33,661
com.

941
00:49:34,181 --> 00:49:37,741
Also be sure to follow the e commerce
podcast, wherever you get your

942
00:49:37,751 --> 00:49:40,911
podcasts from, because we have got
yet more great conversations lined

943
00:49:40,911 --> 00:49:42,901
up and I don't want you to miss.

944
00:49:43,161 --> 00:49:43,881
Any of them.

945
00:49:44,171 --> 00:49:49,791
And in case no one has told you yet
today, dear listener, you are awesome.

946
00:49:49,971 --> 00:49:51,401
Yes, you are awesome.

947
00:49:51,401 --> 00:49:52,341
Created awesome.

948
00:49:52,581 --> 00:49:54,501
It's just a burden you have to bear.

949
00:49:54,931 --> 00:49:55,701
Absolutely.

950
00:49:55,701 --> 00:49:56,511
Nahar, I have to bear it.

951
00:49:56,541 --> 00:49:57,311
I've got to bear it.

952
00:49:57,681 --> 00:49:58,901
You've got to bear it as well.

953
00:49:59,231 --> 00:50:02,851
Now, the e commerce podcast
is produced by Aurion Media.

954
00:50:02,851 --> 00:50:06,981
You can find our entire archive of
episodes on your favorite podcast app.

955
00:50:06,991 --> 00:50:11,861
The team that makes this show possible
is Sadaf Beynon and Tanya Hutsuliak.

956
00:50:12,151 --> 00:50:14,491
Our theme song was
written by Josh Edmundson.

957
00:50:14,491 --> 00:50:18,191
And as I mentioned, if you would like to
read the transcript or show notes, head

958
00:50:18,191 --> 00:50:19,281
over to the website, ecommercepodcast.

959
00:50:21,101 --> 00:50:21,131
com.

960
00:50:22,251 --> 00:50:25,831
That's it from me, that's it
from Nahar, thank you so much for

961
00:50:25,831 --> 00:50:29,081
joining us, have a fantastic week,
wherever you are in the world, I'll

962
00:50:29,081 --> 00:50:30,481
see you next time, bye for now.