You found the backup wrap up, your go-to podcast for all things
Speaker:backup recovery and cyber recovery.
Speaker:In this episode, we're talking about World Backup Day, which was March 31st.
Speaker:I know I'm a little behind on this one, but I thought it was a really
Speaker:good episode, rerecorded and uh, just got a little behind releasing it.
Speaker:Prasanna and I discussed some scary statistics about data loss, like how.
Speaker:94% of companies that suffer a major data loss don't recover.
Speaker:We also talk about the famous 3, 2, 1 rule immutable backups and
Speaker:why backing up your SaaS data.
Speaker:It's something that many folks actually overlook.
Speaker:Grab a coffee or whatever and check out our belated World Backup Day episode.
Speaker:By the way, if you don't know who I am, I'm w Curtis Preston, AKA, Mr. Backup,
Speaker:and I've been specializing in backup and recovery for over 30 years, ever since.
Speaker:I had to tell my boss that there were no backups of the production
Speaker:database that we had just lost.
Speaker:I don't want that to ever again happen to me.
Speaker:I don't want it to happen to you.
Speaker:That's why I do this podcast.
Speaker:On this podcast, we turn unappreciated backup admins into Cyber Recovery Heroes.
Speaker:This is the backup wrap up.
Speaker:I.
Speaker:Welcome to the show.
Speaker:Hi, I am w Curtis Preston, AKA, Mr. Backup.
Speaker:And with me, I have a guy that's trying to take the joy outta my most recent
Speaker:Amazon purchase Prasanna, Molly Yodi.
Speaker:How's it going?
Speaker:Prasanna.
Speaker:I am good, Curtis.
Speaker:Now I'm trying to think.
Speaker:Which Amazon purchase you are referring to?
Speaker:Because I recommended something for you to purchase, and I'm
Speaker:That
Speaker:is more recent than what you are complaining about now.
Speaker:I, I just received these
Speaker:Oh, okay.
Speaker:and
Speaker:received quite a lot of Amazon purchases, I must say.
Speaker:grande.
Speaker:Are we sponsored by Amazon, by the way, or
Speaker:We, we are not sponsored by Amazon.
Speaker:I bought , these cool things based on a suggestion of somebody else.
Speaker:Um, 'cause I, we we're, we're renting out now we, we have renters, we're
Speaker:people are renting rooms in our house.
Speaker:You know, it's, it's all the rage.
Speaker:And, um, 'cause we're empty nesters.
Speaker:And, uh, this person who does like YouTube videos on and, and she had
Speaker:this thing, these little lights that, you know, they're small, they're like.
Speaker:What is it?
Speaker:Six inches long?
Speaker:Yeah.
Speaker:Um, and, and battery operated and, and motion detecting, you know, and,
Speaker:and so you, you put 'em like in your halls and stuff and I, I bought a
Speaker:bunch of them and you were saying you don't like where I'm gonna put 'em.
Speaker:And you, you're taking away my joy.
Speaker:so don't get me wrong, they're totally practical.
Speaker:In places like closets where you're opening it, you need
Speaker:to grab something quickly.
Speaker:You can't see, there's no electrical there on stairs where you can't necessarily see
Speaker:as you're approaching, but you wanna place it on a hall in a hallway where there are
Speaker:Yes,
Speaker:and there are light switches on either side of the hallway to turn it on and it,
Speaker:but,
Speaker:and
Speaker:but not everybody wants to turn on a light just so they can go to the
Speaker:bathroom in the middle of the night.
Speaker:Don't you see that?
Speaker:That is true.
Speaker:See, you know, I'm just saying.
Speaker:I think it's cool.
Speaker:Anyway, I have joy and you're not gonna take away my joy.
Speaker:Uh,
Speaker:but wait, can we also talk about the up your previous Amazon purchase, which
Speaker:that you recommended the The Robo Rock.
Speaker:The Robo Rock, um, max, uh, yeah.
Speaker:The, yeah, my new, my new Roomba replacement after Roomba, you know, my, my
Speaker:$600 Roomba, that stopped working and then they want to charge me $300 to repair it.
Speaker:I'm like, for $300 I can buy two Roba rocks.
Speaker:and, and by the way, I think they're going bankrupt or about to declare
Speaker:Yeah, Roomba.
Speaker:Roomba is, yeah.
Speaker:Yeah.
Speaker:They're not doing so well.
Speaker:and not done anything with it.
Speaker:Yeah, that's true.
Speaker:Yeah.
Speaker:But I'm very happy with my new, my new, uh, I have two of them.
Speaker:I gave them names, ups.
Speaker:The one for upstairs is called Upsy Daisy, and the one for
Speaker:downstairs is called Sir Clean.
Speaker:Sir cleans a lot.
Speaker:But, um, anyway, so, you know, we didn't do, we should have done a show.
Speaker:This is a, this is a, I should have done a show, show.
Speaker:We did not do a show for, you know, one of my favorite days, which is World
Speaker:Backup Day, which is the day before April Fool's Day, because you know,
Speaker:if you don't back up you're a fool.
Speaker:but, and the funny thing is, I don't think you even remembered it was backup day
Speaker:I didn't.
Speaker:I've been very, I've been very busy.
Speaker:I called you and was like, happy world backup day.
Speaker:And you're like, wait, what?
Speaker:What you said.
Speaker:No, you said something like, happy favorite day or something.
Speaker:yeah.
Speaker:You said something.
Speaker:I was like,
Speaker:your third favorite day.
Speaker:I think your first favorite day is your birthday.
Speaker:The second favorite day is Christmas, and this is your third.
Speaker:yeah.
Speaker:And I was like, what in the hell are you talking about?
Speaker:But I thought what we would do is, uh, just take a look at some
Speaker:of the coverage that people did.
Speaker:You know, sometimes people have some interesting insights.
Speaker:Uh, around World backup Day, and obviously it's one of my favorite talk topics.
Speaker:So I thought we'd take a look at some of the coverage and, and see if we can, you
Speaker:know, deduce anything interesting from the stories and, uh, we'll, we'll include
Speaker:links to all the stories that we're gonna, that we're gonna talk about in there.
Speaker:The first story is from Sophia Barnett over at otbi, uh, object first.com.
Speaker:And so, OT, what?
Speaker:I think they're technically the company name is Object First.
Speaker:Okay.
Speaker:Yeah.
Speaker:The company name is Optic First, right?
Speaker:But it's, UBI is the product
Speaker:I
Speaker:which stands for Out of the Box Immutability.
Speaker:So they're a storage product specifically targeted at, uh, a Veeam.
Speaker:Um, I, I think their principles would work.
Speaker:Go ahead.
Speaker:Yeah.
Speaker:And it was actually started by the co-founders of Veeam.
Speaker:Wait, it's Rap Mirror, right?
Speaker:Yeah.
Speaker:And others, et et all.
Speaker:Um, it, it's, it's funny, the first thing I find amusing is that they.
Speaker:They liken backups to brushing and flossing, flossing your teeth,
Speaker:something else that no one likes to do, uh, especially the flossing part.
Speaker:But they, they've got some interesting statistics that they quote.
Speaker:I'm gonna, I'm gonna put a link to the article that they quote from a lot.
Speaker:But, um, there's a, another article from, um, a company that.
Speaker:Uh, did a bunch of, you know, data loss statistics from 2024, and it
Speaker:obviously, we, we've heard this before, 94% of companies that suffer
Speaker:a major data loss do not recover.
Speaker:That is a scary statistic.
Speaker:Oh
Speaker:heard that before though, right?
Speaker:And in fact, we did the series on cloud disasters, right.
Speaker:That basically ruined companies, shut them down.
Speaker:Cause significant business impact, right?
Speaker:So yeah, it's definitely one thing you do not want to mess around with.
Speaker:Yeah.
Speaker:Yeah.
Speaker:And the, so they've got the 94% that suffer a major data loss do not recover.
Speaker:That is really scary.
Speaker:They've also got that half of the companies that have any kind of data
Speaker:loss, they close within two years.
Speaker:So it's like they, they, they, they don't close right away, but they end up, um,
Speaker:and 43% never reopen after shutting down.
Speaker:Uh, that's, it's pretty scary Statistics.
Speaker:no, that's definitely scary and I don't.
Speaker:Think people really internalize that number, right?
Speaker:Because you don't always hear, it's kind of like you like startups, right?
Speaker:You always hear about the companies that went big on IPOs, but you
Speaker:never really hear about all the companies that went bust.
Speaker:Which are most of them
Speaker:exactly.
Speaker:And it kind of feels the same way here.
Speaker:Like you don't, you only hear a couple about like companies
Speaker:that have recovered, but not
Speaker:right?
Speaker:the companies that went bust.
Speaker:And I think the other stat from this article that was interesting
Speaker:is for small businesses, 70% close within a year of a large data loss.
Speaker:Yeah, yeah.
Speaker:Yeah.
Speaker:That's scary.
Speaker:One thing I do like in this article is they talk about world Backup Day pledge.
Speaker:I dunno if you saw that,
Speaker:Yeah.
Speaker:Yeah.
Speaker:says, I solemnly swear to back up my important documents and precious memories
Speaker:on March 31st, hashtag World Backup Day.
Speaker:Yeah.
Speaker:in tiny quotes, it says, I will also tell my friends and
Speaker:family about world backup Day.
Speaker:Real friends.
Speaker:Don't let friends go without a backup.
Speaker:Smiley face.
Speaker:I like that.
Speaker:You know, you know, one of the things that's happened to me multiple times in my
Speaker:life is because people know I know backup.
Speaker:They often come to me when they have that moment of like, I just did this
Speaker:thing and I think I've lost all my data.
Speaker:Can you help me?
Speaker:And I'm like, well, what's your backup plan?
Speaker:And they're like, I don't have a backup plan.
Speaker:I'm like, well, I can help you best if I have a time machine.
Speaker:Right.
Speaker:You know, like, it, it, it, it hurts me when I see, when I see data loss
Speaker:happening, especially if it's like.
Speaker:You know, data that somebody thinks is really important
Speaker:to them personally, right?
Speaker:Um, yeah, I could, I can think one of the worst ones I remember, I remember it was,
Speaker:it was a niece, niece of mine that came to me and she was like, help me, uncle
Speaker:Curtis, like, help me with this thing.
Speaker:Luckily with that one, I. I think we were able it, like it was a drive
Speaker:that was dying and we were able to duplicate the drive before it fully died.
Speaker:But, um, yeah.
Speaker:Um, there's another interesting stat here about, um, that the average
Speaker:annual cost of a data breach.
Speaker:Now this isn't quite, basically, you know, reason why we're talking
Speaker:about data breaches is data breaches often result in ransomware.
Speaker:Ransomware often results in, you know, needing backup and often
Speaker:results in killing backups.
Speaker:Right?
Speaker:Um, $9.36 million of the average cost of a, of a breach that is a.
Speaker:us Yeah.
Speaker:And that's quite a lot of money, right?
Speaker:Just if you think about, and.
Speaker:know when we think from a backup perspective, we're like, oh, it's just
Speaker:the same as restoring data, right?
Speaker:Recovering systems, right?
Speaker:And yes, you are doing more systems, but that's all you're doing.
Speaker:But if you go back and listen to some of our podcast episodes when
Speaker:we had Mike Sailor on, It's not just about recovering the data, right?
Speaker:You don't even know what systems are good, what systems are
Speaker:bad, what backups even use.
Speaker:Maybe you need to collect forensics data because you don't know what
Speaker:data has been Maybe exfiltrated.
Speaker:And all of those things take time and time costs money, both from a people
Speaker:and resource perspective, and also your business may be down for however long
Speaker:it takes you to actually do all of this.
Speaker:Yeah, absolutely.
Speaker:And now we're gonna take a look at a Forbes article from Tom Coughlin, somebody
Speaker:I know well, um, you know, he, he covers the space quite a bit and he wrote a,
Speaker:he wrote a pretty good article where he, you know, he, he gets some insights from.
Speaker:You know, random people around the, the internet.
Speaker:I, I think, um, or random people that are interested in this topic.
Speaker:The, the first quote that sticks out to me from Richard Copeland, the CEO of Lease
Speaker:Web, uh, you know, he was saying that if you have no backup, no safety net.
Speaker:What you have coming ahead of you is downtime, financial
Speaker:hemorrhaging, and a lot of regret.
Speaker:Yeah.
Speaker:just thought that was kind of funny.
Speaker:Um, any, anything that stuck out for you?
Speaker:Uh, so I know that, uh, Laura, or I know that Lance O'Hara talks
Speaker:Uhhuh?
Speaker:sort of 3, 2, 1 rule for data storage, which is if you've ever
Speaker:listened to this podcast, right.
Speaker:We always talk about it.
Speaker:But
Speaker:Right.
Speaker:but One interesting thing that the article says though, is for consumers, right?
Speaker:Your original data on your laptop is one copy.
Speaker:A
Speaker:Right.
Speaker:device is a second copy, and a cloud copy is your third copy, right?
Speaker:And that's how you make sure that you have.
Speaker:Uh, three copies of your data, right on
Speaker:Yep.
Speaker:media, one of which is offsite.
Speaker:And so that is something that I think as consumers, sometimes we don't follow.
Speaker:In fact, I would say even some backup folks who work in the industry
Speaker:for their own personal stuff may
Speaker:Yeah, including me.
Speaker:Including me.
Speaker:I, I mean, that's one way I, I would, you know, because you, you
Speaker:technically, that's a 3, 3, 1, right?
Speaker:Because you, you, you want to have it on two different types of media.
Speaker:Uh, you know, two different storage mechanisms, however you wanna put it.
Speaker:In this case, it's both this, so it's not, it's technically the same media, but,
Speaker:but it, it's a different system, right?
Speaker:Um, if you have it on your laptop and on your cloud, I think that, you
Speaker:know, in a backup cloud provider, I think that that satisfies 3, 2, 1.
Speaker:What he's describing, I think is a 3, 3, 1.
Speaker:You have it on three different types of media.
Speaker:Um, I don't have a problem with what he's suggesting.
Speaker:I'm just saying I don't think you're doing anything wrong if you're using a
Speaker:The
Speaker:direct to cloud backup.
Speaker:Yeah.
Speaker:Yeah.
Speaker:you decide
Speaker:Um,
Speaker:2, 5, that's totally fine.
Speaker:well, I don't think it's not possible to have one.
Speaker:Yeah, okay.
Speaker:You could have 3, 2, 5.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Uh, um, and the, the, he was, uh, that, that guy was from sea, uh, Seagate.
Speaker:Yes.
Speaker:Um, um, the, uh, let's see.
Speaker:Lemme skip over the catalog logic guy.
Speaker:Um.
Speaker:Uh, Veeam.
Speaker:Veeam had some comments in the article where they talked about,
Speaker:you know, recommending more than just cloud storage again.
Speaker:Interesting.
Speaker:Uh, again, I don't have a problem with that.
Speaker:If you have a product like Veeam that can help automate having an onsite
Speaker:copy and an offsite copy, um, then that is absolutely the way to go.
Speaker:Right.
Speaker:Um, and the.
Speaker:Uh, uh, my challenge was if we're talking about consumers, that's
Speaker:typically not something that's gonna be available to them, but,
Speaker:Yeah.
Speaker:but from a, you know, enterprise standpoint, having a product like Veeam
Speaker:that can create an on on-site copy and an offsite copy, um, you know,
Speaker:in, in the cloud is a good thing.
Speaker:Yeah.
Speaker:Of course, if we didn't talk about your favorite subject, Curtis,
Speaker:Mm-hmm.
Speaker:think that we could consider this world backup day.
Speaker:Right?
Speaker:But
Speaker:I'm curious what, what you think my favorite subject is, but go ahead.
Speaker:Uh, so we do have a couple quotes from, people in the tape industry.
Speaker:Ah, yeah.
Speaker:Who, uh, mentioned sort of okay, why the importance of tape.
Speaker:And also if you listen to one of our pre previous episodes,
Speaker:we talked about air gaps, right?
Speaker:Yep.
Speaker:is actually one of the things that, uh, is, uh, called out by Rich
Speaker:Gadomski from the Active Archive
Speaker:Of course.
Speaker:Rich.
Speaker:Rich and Mitch.
Speaker:Rich and Mitch from, uh, spectra Logic.
Speaker:Yeah.
Speaker:And then Bob Fine over at Quantum.
Speaker:Right.
Speaker:Just talking about sort of air gap storage systems.
Speaker:Right.
Speaker:And using it for keeping secure copies of their data, especially in
Speaker:different Geo Geographic locations.
Speaker:So we're gonna do, we're gonna do a 3, 4, 1, or the three?
Speaker:The four.
Speaker:The four.
Speaker:So we're gonna have a copy on, on, you know, our primary copy.
Speaker:We're gonna make copy on disc, a copy on tape, and a copy in the cloud.
Speaker:Yep.
Speaker:That's four.
Speaker:It's four.
Speaker:Four four.
Speaker:Yep.
Speaker:Um, yeah.
Speaker:a question.
Speaker:Yeah.
Speaker:We never really know what the cloud is doing, so is it technically
Speaker:considered a different media?
Speaker:Well, it's, again, it's, it's, it's, the question is, it's a different risk profile
Speaker:is basically what the idea is, right?
Speaker:You, the idea is that you're not.
Speaker:I.
Speaker:You're not storing if, if, if you, if you're clearly storing something on
Speaker:exactly the same hardware and exactly the same storage, like for example, this all
Speaker:started with the digital camera, right?
Speaker:Yeah.
Speaker:If you just put the, if you put the, I, I had a digital camera
Speaker:that would automatically twin.
Speaker:Every time it wrote something, it would write it on two different SD cards.
Speaker:Yep.
Speaker:That's.
Speaker:Two different things with exactly the same risk profile.
Speaker:That's what he's trying to talk, you know, given that this all started
Speaker:By,
Speaker:the digital back or digital photography world.
Speaker:the way, if people aren't aware, we did an episode actually.
Speaker:With the person who coined the 3, 2, 1 rule.
Speaker:Yeah, yeah, we did, we interviewed that and, uh, I gotta see if I can
Speaker:find that and put that in as a comment.
Speaker:Yeah.
Speaker:That was a, was a fascinating, you know, and, and I wonder, I, I still
Speaker:like, wonder what it's like to.
Speaker:Know that you coined something back so long ago, I think it was the nineties.
Speaker:And then to see, to see, to see how common it's become in, in backup design.
Speaker:I am sorry
Speaker:I like that.
Speaker:CDP still has not near synchronous, I think, what do you call it?
Speaker:Near CDP, near CDP, the term I coined,
Speaker:Yes.
Speaker:not, certainly not to the degree that, uh, that 3, 2, 1 rule.
Speaker:Um, so.
Speaker:else in this article that you thought was interesting?
Speaker:Uh, let's see.
Speaker:Well, so Molly, uh, Molly Presley, uh, somebody I know well from Hammer Space,
Speaker:uh, she talked about, um, you know, again, the need for automated, right.
Speaker:Automated data protection, and I could not agree more.
Speaker:Right?
Speaker:And we alluded to that with the Veeam discussion where, you know,
Speaker:all of this needs to be automated.
Speaker:The more you have the human.
Speaker:Uh, involved in things, the worst things are gonna be right.
Speaker:And so, yeah.
Speaker:Uh, a agreed.
Speaker:will take over everything, Curtis.
Speaker:And then what are we gonna do?
Speaker:Um, yeah, that's a great question.
Speaker:The robots can take over my house cleaning.
Speaker:Have you never seen Battlestar Galactica?
Speaker:I, I've seen both of the Battlestar Gala galas.
Speaker:Thank you very much.
Speaker:The next we have is an article from Kevin Perot.
Speaker:It's a French last name.
Speaker:I don't know.
Speaker:Sorry
Speaker:apologize.
Speaker:I, yeah.
Speaker:Kevin French, last name.
Speaker:Um, and one of the first thing you know, he, he talked about how
Speaker:he felt there was this growing awareness of backup, which is good.
Speaker:There was a survey from Western Digital that said that, uh, 87% of
Speaker:people reported backing up their consumers reported backing up their
Speaker:data automatically or manually.
Speaker:is
Speaker:an in what?
Speaker:Is that it?
Speaker:Does that surprise you?
Speaker:That's, yeah, that is super I would not
Speaker:That's what I thought too.
Speaker:that
Speaker:Yeah.
Speaker:be at that level unless I do wonder if they are considering
Speaker:things like Google Drive syncing, like Google One or using Apple
Speaker:Uh.
Speaker:Yeah.
Speaker:iCloud.
Speaker:Yeah.
Speaker:I backup my phone.
Speaker:I use iCloud.
Speaker:Yeah.
Speaker:Which, you know, we have an episode on why iCloud is not backup.
Speaker:It's it's synchronization.
Speaker:It's not backup.
Speaker:Uh, delete your files on your, you know, what, what the most common, the way that
Speaker:people find out that it's, that it's.
Speaker:A synchronization, not backup, is that they, they get a new phone
Speaker:and then they decide to delete all the pictures on their old phone.
Speaker:Instead of just wiping the phone.
Speaker:They actually go in and delete all their pictures before they disconnect
Speaker:it from their iCloud account and they end up deleting all the
Speaker:pictures in their iCloud account.
Speaker:And, and in fact, one of the interesting things from that, right, is the top
Speaker:reasons for backing it up, losing files,
Speaker:Yeah.
Speaker:up space on their device and to protect against cyber threats.
Speaker:But the first two are significantly higher than the last one.
Speaker:Percentage wise.
Speaker:Yeah, that is weird, right?
Speaker:Only 42% to protect against cyber threats.
Speaker:And by the way, I don't, I don't like this idea that backup is for
Speaker:freeing up space on your device, but that's, that's just because, yeah.
Speaker:So you were going the same place.
Speaker:Yeah,
Speaker:I mean, I understand it's being pedantic, but backup is not for
Speaker:freeing up space on your device.
Speaker:That's what archiving is for.
Speaker:But I understand that the average person doesn't know the
Speaker:difference between the two, but.
Speaker:come on, as Western Digital, you should know the difference,
Speaker:you know?
Speaker:So then they go into obviously the, you know, double extortion, uh, the, the
Speaker:title of this particular article is Why backup is not Enough, and Because why does
Speaker:backup not help with double extortion?
Speaker:Curtis, what is double extortion?
Speaker:Well, I was gonna let you, I was gonna let you define it.
Speaker:you define it.
Speaker:Okay.
Speaker:So the idea.
Speaker:Good after you.
Speaker:Uh, so basically double extortion is where, you know, they've stolen your
Speaker:data and there's a traditional extortion where you're gonna encrypt all the data
Speaker:and, um, you can have it, you can have it de-encrypted if you pay the ransom.
Speaker:Double extortion is where they steal the data.
Speaker:And, um, and then they will say.
Speaker:We're either going to, um, we're going to publish.
Speaker:The general thing is that they're going to publish the data, basically
Speaker:releasing your, your trade secrets or perhaps stuff that's embarrassing to you.
Speaker:Um, and that, that's why it's called double extortion
Speaker:The
Speaker:and, yeah.
Speaker:common example,
Speaker:Yeah.
Speaker:example of double extortion where they stole a bunch of sensitive emails
Speaker:and threatened to publish 'em, and I think they ended up publishing them
Speaker:They did.
Speaker:And, you know, and, and a lot of actors were upset over how the, the studio talked
Speaker:about them behind the, behind their back.
Speaker:But you know what, uh, the studio recovered anyway.
Speaker:Um, but what, so why doesn't backup help with that?
Speaker:Yeah, because you can't prevent the second
Speaker:Yeah.
Speaker:of that double extortion scheme.
Speaker:You know, like
Speaker:Yep.
Speaker:gonna help you prevent data from being taken out of your company.
Speaker:I. Right.
Speaker:They, you need to use like, uh, endpoint detection, response solution, EDR or
Speaker:other things in order to prevent data from leaking or leaving your environment.
Speaker:Backups aren't gonna help you with that.
Speaker:Yep, yep.
Speaker:It's um, yep.
Speaker:And, and just since there's now double extortion, or we just talked about
Speaker:double extortion, have you heard about this triple extortion thing?
Speaker:What?
Speaker:No, no, I haven't.
Speaker:What?
Speaker:What?
Speaker:What is triple extortion?
Speaker:you pay, the bad
Speaker:Uhhuh?
Speaker:still leave the hooks in place other, and then they sell access to other people
Speaker:Ugh.
Speaker:use that same access to get into your systems again.
Speaker:No bueno.
Speaker:Yeah.
Speaker:What I liked best about this particular article is that they have a seven step
Speaker:roadmap for data resilience, which I was actually pretty impressed with.
Speaker:A lot of these just leave this stuff out.
Speaker:The first thing they talk about is assessing risk, right?
Speaker:You know, figure out what you have, assess the risk.
Speaker:Then you need a plan that involves an RTO and an RPO.
Speaker:I like that, right?
Speaker:Encompasses on-premises and cloud assets.
Speaker:Uh, and then number three, immutable storage.
Speaker:I like that.
Speaker:Right?
Speaker:Uh, and then we have, um, you know, the, the, and also secure on-premises storage.
Speaker:So I love that they got the cloud, they got the on-premises
Speaker:storage, uh, you know, and then continually evaluating your backup
Speaker:infrastructure against best practices.
Speaker:You have a security culture that is definitely important, right?
Speaker:Uh, and then also make sure your third party data is also backed up.
Speaker:That's a number.
Speaker:That's one that so many companies leave out, right?
Speaker:The
Speaker:Um,
Speaker:thing I, I like the list.
Speaker:The only thing I would add is a zero step zero,
Speaker:mm-hmm.
Speaker:is work with the business to understand what is important for your company.
Speaker:I, I thought the same thing.
Speaker:Uh, when I, when I read two, like, it, it, it just sort of assumes
Speaker:that you have an RTO and an RPO.
Speaker:It doesn't, doesn't say, you know, make sure you get, make sure you work with the
Speaker:business to get an RTO and an RPO, uh, because you, you can't do, uh, backup and
Speaker:recovery in, in a, in a vacuum, right?
Speaker:Um, and, um,
Speaker:this was a
Speaker:yeah.
Speaker:article and
Speaker:Yep.
Speaker:good points that people should be following when it comes to
Speaker:Yep.
Speaker:I saw a lot of common threads in there.
Speaker:You know, we saw our, we, we saw a lot of our favorite topics come up, right?
Speaker:One of which is the 3, 2, 1 rule and the big thing, I think the, the number one.
Speaker:Sort of use for that today, I think is against the idea that your SaaS
Speaker:provider is backing up your data.
Speaker:Because even if they are, it's like backing up your hard drive
Speaker:to your hard drive, right?
Speaker:Um, and so the 3, 2, 1 rule, it's like if, if you're, if you don't
Speaker:have a copy of your data outside.
Speaker:Of the infrastructure that's being used to produce the, you know, it
Speaker:violates, it's not any of the thing.
Speaker:It might be the three, right?
Speaker:In fact, many people don't even have the three many people like
Speaker:again, to pick on my favorite.
Speaker:Uh, provider, Microsoft, many people are using Microsoft 365
Speaker:and they're not backing it up.
Speaker:And they're like, oh, well I have the recycle bin, you know, or
Speaker:I have the, whatever, you know, I have the retention period.
Speaker:You know, and it's like, yeah, but it's not, it's not even a three, it's one copy.
Speaker:It's one table in a database, right?
Speaker:Which might be okay for their particular use case, but it is not
Speaker:gonna cover all use cases that you think about when it comes to backup.
Speaker:It is not gonna cover like a ransomware attack or, you know, or, or like some of
Speaker:the stuff we've covered where a company accidentally deletes their entire account.
Speaker:Yeah.
Speaker:Right.
Speaker:Um,
Speaker:thing we have not really talked about
Speaker:in this, what,
Speaker:is immutable storage.
Speaker:what, no, it came up, it came up in the.
Speaker:ubi barely though, right?
Speaker:We didn't really cover like the
Speaker:Yeah.
Speaker:Why?
Speaker:Why do we talk about immutable storage so much here?
Speaker:Well, because as we've talked about in various, uh, ransomware scenarios, right,
Speaker:the bad actors are getting smarter, and the first thing that they're attacking
Speaker:now is your backup infrastructure.
Speaker:Yeah.
Speaker:in, they find it, it has all the data they need so they can figure
Speaker:out what's important, exfiltrate the data, and then they blow away all
Speaker:your backups so you can't recover.
Speaker:So you then have to pay the ransom in order to get your infrastructure back.
Speaker:Exactly, and, and you know, with the folks at, uh, I mean, they're not the only one,
Speaker:but they, but they're definitely going directly after this particular problem.
Speaker:They're like, we're gonna make sure that at least one copy of your data.
Speaker:Is 100% immutable because most of the other, many of the other
Speaker:immutable options, as I make air quotes, they're not really immutable.
Speaker:And by the way, we had, we had a whole episode about that recently, right?
Speaker:Where we talked about the different things that people mean when they say immutable.
Speaker:Um, but this is, you know, actual immutability, right?
Speaker:Um, even if you have the super user privileges, you're not
Speaker:able to get rid of the data.
Speaker:Um, so yeah, immutable storage is, is absolutely.
Speaker:Uh, crucial.
Speaker:So is a cloud copy.
Speaker:I think even if you have on premises backup infrastructure, if it's possible
Speaker:for you to have a cloud copy of your data, I think that a, again, an immutable cloud
Speaker:copy of your data, my favorite way to do that would be to put it on an actual
Speaker:immutable, a truly immutable product like object lock with the compliance mode.
Speaker:Right.
Speaker:Um, so that you, so it's truly immutable.
Speaker:So here's a question for you.
Speaker:Yeah.
Speaker:Immutable cloud copy storage versus tape,
Speaker:what would you pick?
Speaker:Or
Speaker:Well,
Speaker:would you, how would a customer or a backup admin decide what to pick?
Speaker:Because we talk about tape a lot, we talk about cloud storage a lot.
Speaker:Tape does offer immutable copies.
Speaker:Yeah.
Speaker:Right?
Speaker:But between these,
Speaker:And it's enforced in the hardware, right?
Speaker:If it's, if it's immutable flag, you can't, you can't overwrite that.
Speaker:So between these two,
Speaker:Yeah.
Speaker:Like how would a backup person decide which one to use?
Speaker:Yeah, that's a great question.
Speaker:Um, so the question would be as to whether, which one is
Speaker:able to meet your requirements?
Speaker:Right.
Speaker:Tape is great for.
Speaker:Certain things, right?
Speaker:Being the additional copy, if you've already got a copy on disc,
Speaker:easily copying that copy to tape.
Speaker:It is not good for creating that first initial copy for most people.
Speaker:But creating a a, you know, a salt mine copy, it's great for that.
Speaker:What it's not great for is operational recovery of a lot of
Speaker:small files and, um, and also, um.
Speaker:You know, so the question would be, look at how often you do
Speaker:operational recovery and see whether or not tape would make sense there.
Speaker:But if you, um, I, I think that either a truly immutable cloud copy or tape
Speaker:are, are perfectly viable and it's, it's gonna be a matter of personal preference.
Speaker:So the question is, you know, it's that value of sneaker net.
Speaker:So depending on how much data we're talking about, a pile of tapes is gonna
Speaker:be actually quicker than a cloud copy that we've gotta pull across the internet.
Speaker:Yeah.
Speaker:So yeah, it just depends on the scenario and what your RTO and RPO
Speaker:are and your tolerance for the, the downsides of both technologies.
Speaker:Okay, so last question for you.
Speaker:And tape will be cheaper, by the way, in mo in most
Speaker:scenarios, tape will be cheaper.
Speaker:So given World Backup Day passed, is there anything that you think people
Speaker:should look out for, for the rest of until the next world backup day?
Speaker:Is there anything that people should do?
Speaker:Like what recommendation or what guidance?
Speaker:What would you tell people now that World Backup Day has passed
Speaker:as well as April Fool's Day?
Speaker:Yeah,
Speaker:What would you recommend for people to do?
Speaker:so that's a great question.
Speaker:Um,
Speaker:course, it's a great question.
Speaker:Come on.
Speaker:so I'm, so I'm gonna assume, and I think I can assume that people
Speaker:listening to this episode, you're backing up your stuff, right?
Speaker:We're just gonna assume that what I will say is.
Speaker:There's a very distinct, very high possibility that you're not backing
Speaker:up some of your corporate data.
Speaker:And the more.
Speaker:SaaS providers that you're using, the more likely that is to be the case, right?
Speaker:So many people do not back up their SaaS data, and I, I think that, you
Speaker:know, as time goes on, we will see more and more outages and more and
Speaker:more people will, comp companies will suffer data loss, um, as a result
Speaker:of not backing up their SaaS data.
Speaker:Yeah, I actually just read an article this morning in the register where they talked
Speaker:about Keep It, which is a backup vendor
Speaker:Yeah,
Speaker:looking to expand to.
Speaker:Support many, many, many more SaaS applications because like you
Speaker:yeah,
Speaker:Enterprises, corporations are using more and more SaaS applications every
Speaker:day and they're not being protected.
Speaker:yeah.
Speaker:And there are a handful of companies that are going after that.
Speaker:After that.
Speaker:And I highly recommend that they do that.
Speaker:All right, that wraps up our post World Backup Day coverage Prasanna.
Speaker:Thanks for hanging out again.
Speaker:And happy world backup day to you, Curtis,
Speaker:Belated, belated world.
Speaker:Backup day, sir.
Speaker:world backup day and hopefully next year you don't forget.
Speaker:And maybe, maybe it moves up to the second favorite day for you of the year.
Speaker:May,
Speaker:yeah, maybe.
Speaker:Maybe.
Speaker:Yeah.
Speaker:always hoping.
Speaker:Always hoping.
Speaker:All right, folks, back up your data please.
Speaker:Uh, you know, that's all, that's all we want you to do.
Speaker:'cause if you don't back it up, you can't restore it.
Speaker:That is a wrap.