And on this episode, we are doing a studio tour of some really cool
Speaker:podcasting setups. And joining us today is Steven Robles, he is a video and
Speaker:podcast creator. He is the video producer and podcast producer
Speaker:at Riverside.fm, which, coincidentally, we are using to record
Speaker:this podcast. He's also the host and creator of the primary technology
Speaker:podcast. He does a bunch of tech videos, you know, talking about
Speaker:Apple devices, mobile technology, smart home devices, and then some.
Speaker:So definitely encourage you to go check out his content on social media and on
Speaker:YouTube. Steven, thank you so much for joining us today. Thanks for having me. It's
Speaker:fun to be here. So, Steven, how did you get into creating
Speaker:the primary technology podcast? What was kind of the impetus to start that?
Speaker:Know, I've been podcasting for 13 plus years, back when you had to
Speaker:hand roll your own XML feed in like a text file, and I've
Speaker:always Done some kind of technology podcast. I'm just kind of a nerd at heart,
Speaker:you know, I love doing those kinds of shows, and so I was the host
Speaker:of the Apple Insider Podcasting for about 4 years. I
Speaker:got to start it actually in 2015 and then returned in
Speaker:2020, did that for a number of years, and recently just left there and
Speaker:wanted to kind of do my own thing, really make push on the video podcasting
Speaker:front, and so we launched primary technology at the beginning of this year,
Speaker:January 2024. We hit the Top 18 shows in
Speaker:Apple Podcasts for the tech category in our 2nd week of launch, then
Speaker:we just talk about, you know, all technology. There's a little bit of an Apple
Speaker:slant because we're both kind of Apple guys, but, we try to cover the whole
Speaker:technology landscape. And, yeah, it's a lot of fun. And I
Speaker:noticed as I was looking over your stuff, you've been, talking a lot about the
Speaker:VisionPRO, which at the time of this recording is gonna be hitting people's
Speaker:doorsteps, and I think yours, this week. Right? I'll be, should be getting it
Speaker:Friday, February 2nd, on launch day, and I have some videos
Speaker:planned for it, of course. And then on the Riverside channel, I wanna, You know,
Speaker:see what implications it has for podcasting. Obviously, right
Speaker:away, not much because, you know, there's not really a lot of
Speaker:apps stuff, but you can listen to Podcasting Vision Pro, and who knows with
Speaker:spatial video and other ways to capture that media, how it might affect
Speaker:podcasting in the future, especially as Podcasting really leaning into video
Speaker:nowadays, especially on YouTube and such. So, yeah, we'll see. Yeah.
Speaker:I I agree with you. I mean, I can't imagine how it's gonna impact just
Speaker:the audio only podcasting universe other than being able to consume that
Speaker:content while Doing a bunch of other things that you can do on those glasses,
Speaker:but I'm sure there are some really interesting and creative ideas coming down the pipe
Speaker:for people who do video podcasts and other video content. So We'll be
Speaker:excited to check that out. So let's talk a little bit about
Speaker:your tech stack. What do you typically use when you are recording your well,
Speaker:we'll call it Podcasting. We're talking about video and audio in this case. For sure.
Speaker:Well, I'm sorry I must share my screen. I could show a photo, kind of
Speaker:a wide shot of my editing area.
Speaker:And this is my desk. This is where I record all
Speaker:my content, Podcast, video content. And at the heart
Speaker:of it, of course, is the Mac Studio that runs everything. And when it comes
Speaker:to audio, I have a Rodecaster Pro Two of to the
Speaker:side is my main audio interface. Going into that, I have, this
Speaker:microphone that I'm talking into now, which is the Earthworks Ethos. It's just
Speaker:my favorite mic for for podcasting. Also into that, I have
Speaker:a shotgun microphone, the Sennheiser MKH 416,
Speaker:which I use for all of my video content. So both of that going into
Speaker:the Rodecaster Pro 2, into the Mac Studio. And then video
Speaker:wise, I use a Sony a74 with a
Speaker:Sigma 35 millimeter F1.4 lens, and that's what I'm
Speaker:using right now to record this video podcast, and then also
Speaker:All my video content, I record on that as well. And I also have a
Speaker:Sony a6400. It was one of my, kind of, first mirrorless
Speaker:cameras And I use it as a B roll camera, so it's kinda top down.
Speaker:And I have a Sigma 24 to 70 lens on that, which just makes it
Speaker:easy to do those top down shots. Sony autofocus is rock solid, and so
Speaker:I never have to worry about that kind of stuff. Eye tracking on this main
Speaker:camera and, you know, center focus on the, B roll camera, and it it works
Speaker:out really well. And I see you're running all that through the, ?
Speaker:Blackmagic, Mini there? Yes. The ATEM, Blackmagic ATEM
Speaker:Mini Pro is the switcher. You know, it has 4 HDMI HDMI
Speaker:input. So I have the 2 cameras, input there. I also have an Apple
Speaker:TV, sometimes just to either screen record an Apple
Speaker:if there's a software update, I have that. And I also have my Mac Studio
Speaker:Tech display going to that, which I really use when I'm recording a video
Speaker:podcast. Sometimes I want to, like, Switch over if I'm doing a live stream,
Speaker:like, I'll be doing a live stream unboxing of the Apple Vision Pro, and I
Speaker:actually use The, top down camera and the screen share, all
Speaker:of it, while I live stream through the the switcher. And you'll also
Speaker:see on the desk on the far left side, There's a Stream
Speaker:Deck and so I use that strictly to control the ATEM
Speaker:because the ATEM is kind of far away from where I'm sitting to record. So
Speaker:I have this Stream Deck to adjust the switcher, but I also have the
Speaker:Stream Deck Pedal, which is really useful for switching because I
Speaker:can switch between my camera 1 and my camera 2, my top down
Speaker:shot, and I can use a 3rd button on the Stream Deck pedal with
Speaker:my foot to enable picture in picture. So I can quickly
Speaker:switch between my camera angles and put myself in picture picture, all
Speaker:with my foot. So I can do all the unboxing, do the live
Speaker:stream, and really then it looks like a finished edit,
Speaker:just with my foot pedal and all the the switchers. So,
Speaker:Wow. Like, fantastic setup, and and this picture looks very clean,
Speaker:very nice. One question I one, I had never even heard of
Speaker:the stream deck Foot pedal, that has gotta be valuable for video,
Speaker:producers, especially who are doing lots of different things and, you know, might be holding
Speaker:a product while they're talking about and doing a live stream or something like that.
Speaker:Right. Exactly. Yes. I noticed the 2nd mic, though, in your setup
Speaker:there off, right behind the one that you're using right now looks like a Shure
Speaker:7 b. I have a Shure SM7B,
Speaker:mostly to tell people not to buy it, for the most Tech. No, I'm just
Speaker:kidding. I did have a video on the Riverside channel that said overhyped. I have
Speaker:a few microphones as you'll see in this, photo, and, you know,
Speaker:the Shure MV 7, is a great microphone. That's actually what I use
Speaker:when I travel. I have to record. I'll throw that in my backpack. It's a
Speaker:great mic for that. The Shure SM seven b, obviously, it's iconic. You know,
Speaker:every major podcast that you see with celebrities, they're using the SM7B, usually.
Speaker:I just find that for most people, even
Speaker:intermediate podcasters, as they're trying to get into podcasting,
Speaker:It it's so finicky of a microphone and takes so
Speaker:much other equipment. You know, most people might have a Scarlett 2I2 audio interface.
Speaker:They try to plug in the Shure Samson b, and they wonder why
Speaker:they can't hear themselves or why the volume is so low, and people just are
Speaker:not aware of the gain needs for the SM7B. And you
Speaker:really need a cloud lifter or a Fed head or you need a powerful enough
Speaker:audio interface like a Rodecaster Pro 2 or something like that. Or that MixPre
Speaker:3 I see in the bottom left corner of this picture. Yeah. I have a
Speaker:MixPre 3 as well, which was my audio interface before the The Rodecaster Pro
Speaker:2. And both of those can run the SM7B no problem. But
Speaker:then I also find, like, the dip switches are finicky on the back of that
Speaker:and a lot of people's voices, including my own, if they're a little lower and
Speaker:timbre, that you don't get a lot of clarity or enough clarity for
Speaker:me, and you have to do a lot of EQ ing and post processing with
Speaker:it, and so I actually steer people to other microphones more more
Speaker:of the time. I am the exact same way. When I was working with clients
Speaker:all the time. A lot of them wanted that s m seven b because they
Speaker:saw, you know, the Joe Rogans of the world using it and, right, every podcaster
Speaker:who had a video channel was a big deal had it. And, yeah, we just
Speaker:found that It was it it became so
Speaker:much, one, more expensive than what they expected
Speaker:and Cause a lot of problems, because once you add that Cloudlifter, once you add
Speaker:that Fed head, now it's becoming a super sensitive mic. It's picking up all sorts
Speaker:of background noise, whereas As a dynamic mic, it really should be
Speaker:a little bit tighter. Right? It shouldn't be picking up as much. I I I
Speaker:try to get people to avoid that as well. I agree that m v 7,
Speaker:though, is a is a Great, great, entry level Shure
Speaker:mic not even entry level. I mean, it's a it's a high quality microphone, but
Speaker:it's good for entry level as well. For sure. For sure. I also highly
Speaker:recommend the, Audio Technica ATR 21 100X as a
Speaker:USB mic. It's usually 60 or $70 on Samson,
Speaker:And for a lot of people, I mean, it could take you years into podcasting.
Speaker:Like, it really does sound great, and it has USB C connection as
Speaker:opposed to the Samsung Q2 U, which still has the mini USB. And
Speaker:I'm like, just give me USB c everywhere. I got all under that. You know
Speaker:what? That's a really because I I Typically recommend the Samson as well, because
Speaker:I like the q nine u, which I'm not even
Speaker:sure if they're still selling anymore. Every time I go to look for it, it
Speaker:looks like they're they're out of stock. But good to know that 2100 x has
Speaker:the USB C, so I'll I'll update my recommendations as well because I I was
Speaker:a fan of that 2100 originally too. You know, I
Speaker:have a podcast host. I do a movie Podcasting, and he's been using that
Speaker:microphone for, like, the last 6 years, and he sounds great and it's, you know,
Speaker:really forgive me. He's recorded in hotel rooms. He travels a lot, and it does
Speaker:great at a lot of room noise rejection. And now there's just so many tools,
Speaker:like AI tools to to make audio better. You can
Speaker:almost use those if you don't have the great setup yet, and it's a lot
Speaker:cheaper. There's some even free tools out there. So Yeah. 100%. In fact,
Speaker:when I was traveling a little bit more for work, I always kept the
Speaker:2100 in my laptop bag because, right, you just plug it in, Throw on some
Speaker:headphones, hold it up, and you're ready to go. I've done a few Podcasting hotel
Speaker:rooms and, you know, non ideal locations, and it
Speaker:came out sounding great. So I agree. If you're just getting started and you
Speaker:don't wanna I mean, everybody wants to invest $1,000 or so into their
Speaker:setup. But for 60, $70, you know, Maybe a
Speaker:couple more dollars for a good stand and and a, you know, cheap pair of
Speaker:earbuds to put in it. You can't go wrong with those 2100 or or the
Speaker:Samson. Depending on how much your setup is. For sure, and you know,
Speaker:a lot of times, something like a mic arm is going to be a better
Speaker:investment at first than buying, like, rather than buying a $250 microphone, Buy
Speaker:the $70 mic and get a mic arm, buy yourself
Speaker:a light if you're gonna do a video podcast, and that's probably gonna give
Speaker:you a better Product upfront because, you know, for a long
Speaker:time, like, holding a USB microphone, not only is it tiring if you do a
Speaker:long podcast, but you're getting little clicks and pops, like in the USB cable. Like,
Speaker:it is you're gonna have all those things, and they're hard to edit out, and
Speaker:that's something the AI tools to give a bunch of pops and clicks, like, it's
Speaker:just not gonna do well. So, you know, get invest in a cheap microphone. Get,
Speaker:not a cheap, but get the ATR 2100 x. It's a good
Speaker:microphone. Get it in its expensive mic arm, then it'll limit, like, Shocks
Speaker:and taps on your desk, and you can get a have a much better setup
Speaker:right away. I couldn't agree with you more. You're you're giving me a little
Speaker:PTSD from clients that I used to edit who would try handheld or, you know,
Speaker:all sorts of crazy setups without without a good mic armor or even, truthfully, even
Speaker:just a good mic stand. Right? That ATR comes with its own little tripod stand.
Speaker:But, truthfully, you put that on your desk mic's pointing at your belly button, which
Speaker:doesn't really do you much good. Right? You need to get it nice up and
Speaker:close and personal for it to, for it to work well. I wonder, do you
Speaker:remember the 1st mic you ever used in podcasting since you've been
Speaker:doing this for a while? Oh, goodness. The 1st
Speaker:microphone, It was probably
Speaker:I had a Shure Beta 87 A as one of my earliest
Speaker:microphones. I got it because Marco Arment, he's a host on the,
Speaker:ATP.fm Podcasting know, he also, runs Overcast, right? He
Speaker:built the app, Overcast. He's the sole developer there. Great podcast app.
Speaker:But he recommended that as, like, his number one pick for the
Speaker:Balance of cost versus quality, and there's still a lot of
Speaker:professional podcasters that use that microphone, like Jon Gruber, who does the talk show, another
Speaker:big Apple Podcasting uses the Shure Beta 878, and so
Speaker:I invested in that, and I think I used that for many years. And
Speaker:from there, I actually went to the ATR 2100X just for ease
Speaker:of a USB mic, and then I don't even I have so many mics
Speaker:after that. I'm not sure what the progress was, but that short beta 87 a,
Speaker:I would still recommend for a lot of people. Solid mic, but XLR only.
Speaker:So you need an audio interface, and then you get into that whole world too.
Speaker:Yeah. I remember when I first got started, the audio interface game was, Tech
Speaker:quite as generous. It could Tech quite as easy as it is today with all
Speaker:the various RODE products or just the mics with their own built in,
Speaker:interface, essentially. So, yeah, that's a fantastic
Speaker:setup. When it comes to video, right,
Speaker:you have very nice expensive cameras there.
Speaker:You know, we had great recommendations for that 1st time mic usage. What would you
Speaker:say to folks who were thinking about jumping into video who cannot invest
Speaker:the kind of money that, You know, folks like yourself can into those, you know,
Speaker:high-tech Sony cameras. I mean, nowadays, like if
Speaker:you have an iPhone And most modern Android phones, like,
Speaker:that's the best video quality you're gonna get before you
Speaker:jump to a mirrorless camera. I've tried many, many webcams,
Speaker:including the nice webcams that are several $100, that
Speaker:are 4 ks, and none of them perform as
Speaker:good as an iPhone. And with Continuity Camera, you
Speaker:can use your iPhone as a webcam with no third party app required
Speaker:and it looks great and you can do it with Riverside. So honestly,
Speaker:I tell most people, like, when you think about your budget
Speaker:and what you're gonna invest in, If you have a modern iPhone, like iPhone 11
Speaker:or newer, that's your camera until you're ready to spend
Speaker:about $1,000. Now after the iPhone, I think
Speaker:the Sony ZVE 10. Which that's
Speaker:a you know, the camera's around 800, $900. Buy refurbished.
Speaker:You know, that's another thing too. If you're starting out with equipment, don't shy
Speaker:away from buying, like, good refurbished, you know, from trusted brands. Amazon
Speaker:sells refurbished products, B and H photo. Buy refurbished.
Speaker:Like, it's okay. And the Sony ZV E10 is sub $1,000,
Speaker:But what's key is it has that Sony autofocus, which
Speaker:is on point, and it has an interchangeable lens. So
Speaker:you can upgrade your lens later if you want kind of that Blurry
Speaker:background or bokeh Tech, you can buy a nicer lens. I would
Speaker:recommend the Sigma 16 millimeter f1.4, which is about 3
Speaker:or $400 with that camera. And you can have video that
Speaker:looks very similar to what I have right now for about $1100.
Speaker:And so I would do iPhone until you're ready to invest about that in the
Speaker:Sony ZV E Tech. You know, I I know iPhone does the continuity
Speaker:camera, and I just I've had my Logitech BRIO just
Speaker:Set up. It's so easy. It's it's right here.
Speaker:And I know it doesn't always work optimally
Speaker:with Riverside and some other platforms. Right? It claims 4
Speaker:k, but it it never really produces that when you're using some of these online
Speaker:platforms. So I might actually give that a try. I might go continuity camera and
Speaker:see, how easy it is and and what the difference is.
Speaker:Those Sony, by the way, CV e tens, we were doing a Studio build. And
Speaker:we
Speaker:were messing around with a bunch of cameras. We went up settling on those, and,
Speaker:yeah, could not be happier with the quality you get for the Price, the
Speaker:flexibility, the versatility. I would also recommend getting, one
Speaker:of those battery like, plug in battery pass so
Speaker:you don't have to worry about Running out of power with that, that'll make all
Speaker:the difference. And a few setting tweaks there, and it really is just the perfect
Speaker:camera for podcasting, especially when you're 1st getting started out
Speaker:now. Don't take it on the road with you. Don't move around with it. It
Speaker:does not handle movement very well. But as a stationary streaming camera,
Speaker:Chef's kiss right there. And and I
Speaker:would say, you know, to the continuity camera iPhone thing, continuity camera
Speaker:maxes out at 1080p. It's not 4 k, But your listeners and
Speaker:viewers have to realize, like, 4 ks is not everything. You can have 4
Speaker:k resolution, but not good white balance, not good low
Speaker:light performance, You know, unable to focus on your face
Speaker:quickly and 4 k, but having all of those problems, like,
Speaker:I've tested a lot of 4 k webcams and they have those issues, It's not
Speaker:gonna have a good end product. And the reason why I suggest things like
Speaker:continuity cameras, the iPhone is great in in an unideal
Speaker:lighting conditions. It's great at focus and it's great at white balance,
Speaker:and then you just don't even have to think about it. And if you want
Speaker:to add that little blur portrait effect, It's not perfect, also depending on
Speaker:your hair and background and all kind of stuff, but it does really well.
Speaker:So yeah. Nice. Yeah. That's That's, all solid points of the
Speaker:iPhone does, well, and even the, the Android cameras too. They all do a really
Speaker:nice job of just making it Easy. Right? Just
Speaker:user friendly. Don't have to think too much about it.
Speaker:Well, this is great. I I mean, you have a fantastic Set up some great
Speaker:equipment there, some fantastic suggestions for folks who are trying to
Speaker:move into a more professional level, but also those just getting started. So really appreciate
Speaker:that. Before we let you go, let me fire a few quick questions
Speaker:at you that we're gonna be asking everybody. So one is, is
Speaker:there any tech On your wish list right now,
Speaker:like, is there a microphone? Is there a camera? Is there something out there
Speaker:that you just you wanna get? You're like, Maybe it's out of
Speaker:budget. Maybe it's not available or or whatnot. Just but it's
Speaker:something that you definitely wanna get your hands on.
Speaker:There's, there's 3 things, that I'd really like.
Speaker:1 doesn't exist, but I want it, which is a Blackmagic ATEM
Speaker:pro video switcher like I have, but 4 k. So Okay. Probably just
Speaker:at about 10 Tech p versus 4 k. I would love a 4 k version
Speaker:of that video switcher. I don't know why it's taking them Yeah, I don't know
Speaker:why it's taking them so long, but I'm hoping for that. That's 1.
Number 2 00:17:53
Elgato just came out with a teleprompter That looks
Number 2 00:17:56
amazing. It's basically a tiny screen with a little teleprompter,
Number 2 00:18:00
but you can use it as a secondary display And, basically,
Number 2 00:18:04
like, drag your Riverside window over onto that teleprompter and look
Number 2 00:18:08
directly at your guest, but also be seeing, but looking
Number 2 00:18:11
into the camera, and so you're not looking off to the side when you look
Number 2 00:18:14
at your guest. And I don't have a great teleprompter set up right now, and
Number 2 00:18:18
so I would love that, that that Elgato teleprompter. You know, I
Number 2 00:18:22
actually have 1 sitting in a box I gotta open up. Maybe I'll do that,
Number 2 00:18:24
do a little review, and, and and show everyone what it looks like, in a
Number 2 00:18:27
future video. See, that's wonderful. Yeah. I gotta get 1. I gotta get one of
Number 2 00:18:30
those. And and thirdly, I would like to add a 3rd camera to
Number 2 00:18:34
my setup for things like live streaming, And even when I just record
Number 2 00:18:37
videos, I record all the cameras simultaneously and then
Number 2 00:18:41
use multi cam clips in Final Cut because it really cuts down on editing if
Number 2 00:18:44
I can just switch, you know, between the different angles. And I would love a
Number 2 00:18:48
3rd angle that's, kind of, like, desk level at my hands for talking
Number 2 00:18:52
about a product or whatever. So I would have the overshot, which is great most
Number 2 00:18:55
times, but having that kind of like desk height shot of a
Number 2 00:18:59
product, that's really close-up, and to do that I would need another camera. And
Number 2 00:19:02
so, would like another camera. It's it's too much of a luxury right now to
Number 2 00:19:06
say, like, yeah, I'm gonna get it. I got the Vision Pro, so, you know,
Number 2 00:19:09
that's my budget for a while. And, we'll see, maybe in the near
Number 2 00:19:12
future. On the on the podcasting front itself,
Number 2 00:19:16
are there is there any place that you would like to see improvement
Number 2 00:19:20
in just Podcasting general. Not equipment necessarily, but just
Number 2 00:19:24
how it impacts creators or even how it impacts users.
Number 2 00:19:29
For sure. Two two big things there. Number 1, I would love
Number 2 00:19:32
to see a community aspect
Number 2 00:19:37
where you can interact with your listeners that's closer to the
Number 2 00:19:41
listening experience. And what I mean by that is, as a podcast creator,
Number 2 00:19:45
You can have, like, membership programs or or have Discord communities where you
Number 2 00:19:48
invite people to a Discord channel. So I'm just not crazy about Discord. You can
Number 2 00:19:52
try to set up a Slack. You can try to set up, you know, an
Number 2 00:19:55
actual community through something like Circle, but there's just not
Number 2 00:19:58
a great way for your listeners to directly interact with you.
Number 2 00:20:02
Again, they can go to social media, you know, if you're there, but Spotify has
Number 2 00:20:06
come the closest where they actually have, like, a Q and A feature, where if
Number 2 00:20:09
you listen in the Spotify app, as a listener, you can actually shoot a
Number 2 00:20:12
question and the podcast creators can see it and answer
Number 2 00:20:16
it via text in the Spotify creator dashboard. But I would love
Number 2 00:20:20
to see some kind of engagement, like and YouTube is gonna be
Number 2 00:20:24
ahead of the game, because as podcasts are more coming to YouTube, YouTube has
Number 2 00:20:28
the comments and the likes and the engagement and interaction already locked
Number 2 00:20:31
down, because of the video platform. So I would love to
Number 2 00:20:35
see Apple Podcasts and Spotify Figure out how to engage
Number 2 00:20:39
more with your listeners more closely on it.
Number 2 00:20:43
And secondly, Monetization for mid to
Number 2 00:20:46
smaller podcasters, and there's a lot of platforms that are working on this. Spotify
Number 2 00:20:50
for Podcasting, you can have, you know, ads dynamically inserted. Buzzsprout
Number 2 00:20:54
does a great thing where you can have ads inserted just through your podcast
Number 2 00:20:57
host, but I would love, you know, when you get to a certain size, like
Number 2 00:21:01
10,000 downloads an episode and higher, you You can work with an ad agency and
Number 2 00:21:05
they'll book ads for you. But until you're that size, most
Number 2 00:21:08
ad agencies don't wanna talk to you. And it's really the only
Number 2 00:21:12
way to have, like, consistent advertising, and it's a lot of work to reach
Number 2 00:21:16
out to sponsors directly as a podcast host and have those regular sponsorships. So
Number 2 00:21:20
I would love for podcast, in general, to figure out how
Number 2 00:21:23
can those mid to smaller podcasts monetize that's not
Number 2 00:21:28
a ton of work, that's repeatable, it can be ongoing, and
Number 2 00:21:31
that brands would be more open to it and so
Number 2 00:21:35
that brands would start supporting And I'm not sure how it can be done
Number 2 00:21:38
aside from, like, you know, an ad agency type organization. I don't know the answer,
Number 2 00:21:42
but I would love for there to be advancement in that area.
Number 2 00:21:46
Yeah. I mean, I think it would have to be somewhat similar to, like, the
Number 2 00:21:49
megaphone model, which is you get a company that says, I wanna buy, you know,
Number 2 00:21:52
a 1000000 impressions, and then they just disperse them out a bunch Across a bunch
Number 2 00:21:56
of different podcasts, but now brands have to be comfortable with
Number 2 00:22:00
any podcast, right, being where their content shows up. And
Number 2 00:22:04
then, Similarly, I think the content creators have to be okay with any ad
Number 2 00:22:07
showing up and having a little bit less control over it for that for that
Number 2 00:22:11
model to work. But that's that's a really That's a really good thought. And, you
Number 2 00:22:14
know, going back to the other thing you were talking about, that social aspect of
Number 2 00:22:17
podcast consumption, I really thought Facebook or
Number 2 00:22:21
then Twitter, was really gonna grab that one and
Number 2 00:22:25
and take it for a ride, but neither one of them can really sink their
Number 2 00:22:28
teeth into it and figure it out. Now in, you know, Apple Podcasts, you can
Number 2 00:22:32
leave reviews, you know, 5 star reviews, and I actually do this thing on my
Number 2 00:22:35
shows where I give shout outs To anyone who left a 5 star
Number 2 00:22:39
review on the Podcasting Apple Podcasts, we do it at the top of the show
Number 2 00:22:42
for Primary Technology, and it's kinda great because I tell people, leave your
Number 2 00:22:46
name and where you listen from, because a lot of times the Apple Podcasts reviews
Number 2 00:22:49
just has their username, and a lot of times it's not even, like, a real
Number 2 00:22:52
name, it's just a random string or something they made up, and so that's almost
Number 2 00:22:56
a way to my listeners, they've they've really enjoyed hearing their
Number 2 00:23:00
name said, like, hey. Thanks, Chris, listening from Germany
Number 2 00:23:03
or whatever. And just that little bit of interaction goes
Number 2 00:23:07
a long way, but to take it even further to maybe there's comments,
Number 2 00:23:10
and I understand there's a whole moderation thing there. Apple probably avoids
Number 2 00:23:14
things like comments being able to be left on content on its
Number 2 00:23:18
platforms. I totally understand there's a bunch of moderation questions there, but some
Number 2 00:23:22
mechanism, would be nice for more engagement. Yeah.
Number 2 00:23:26
Some sort of direct communication tool. And then, I mean, there third party ones, but,
Number 2 00:23:29
yeah, it would be nice for it to be a little bit more centralized. I
Number 2 00:23:32
think that's drove a lot of the the podcasting space.
Number 2 00:23:36
Fantastic. And even from Members too, you know, I do Apple
Number 2 00:23:39
Podcasts subscriptions for my 2 shows, Primer
Number 2 00:23:43
Technology and Movies on the Side, I have people like supporting the shows directly, paying
Number 2 00:23:47
monthly or even annually, but I get no data on who that
Number 2 00:23:50
is. And I understand that's a privacy and security thing that Apple
Number 2 00:23:54
promises, but when you do get members on things like
Number 2 00:23:57
Patreon or Memberful, you can ask for names and Addresses,
Number 2 00:24:01
and then you can support your your supporters, people who are paying to listen to
Number 2 00:24:05
your content, by sending free merch, stickers, anything.
Number 2 00:24:09
And that's the, like, I don't get that data from Apple
Number 2 00:24:12
Podcasts. There's no way for me to send a free t shirt to
Number 2 00:24:16
someone who supports me on Apple Podcasts, And so, again, it would be nice
Number 2 00:24:20
if there was some way, even for that level of communication, where
Number 2 00:24:24
I can send a message To everyone who supports the show, even if they you
Number 2 00:24:27
know, I don't get their email addresses, like, I totally get the Apple, but it
Number 2 00:24:31
would be nice to, like, have that open ability to
Number 2 00:24:34
reward the people that are literally paying to listen to the show. Yeah. And
Number 2 00:24:38
and Supercast is another one that does really good job with, private podcast
Number 2 00:24:41
feeds and, you know, supplying that information. So I agree with
Number 2 00:24:45
you there. It would be nice to have a a nice direct connection to those
Number 2 00:24:48
listeners, especially ones who have who are so invested in the show they're willing to
Number 2 00:24:51
pay for access to it. They're not just tripping over a
Number 2 00:24:55
podcast one day and being like, oh, no. Leave me alone, Stephen. I didn't ask
Number 2 00:24:58
for this. You know, that's Very, very different story. Last
Number 2 00:25:02
thing we always wanna ask everybody is what is currently your favorite podcast that you
Number 2 00:25:05
were listening to besides your own? Oh my goodness. I mean, I listen to so
Number 2 00:25:09
many Techy podcasts, and so that would be, my initial reaction. I actually have
Number 2 00:25:13
enjoyed Smartless, which, you know, it's a celebrity Podcast actors,
Number 2 00:25:16
and and typically, I shy away from celebrity driven
Number 2 00:25:20
shows, but I actually really enjoy Smartless. I think it's it's enjoyable.
Number 2 00:25:24
It's fun to listen to. I enjoy a lot of
Number 2 00:25:27
Decoder episodes with Nilay Patel, and, I'll do
Number 2 00:25:31
2 more real quick, and then I'll I'll say, my favorite recent one. But
Number 2 00:25:35
Omnibus is a fun podcast. It's kind of like obscure history.
Number 2 00:25:39
They go in-depth on, like, random historical events. That's with Ken Jennings,
Number 2 00:25:42
who, Jeopardy! Famed. Yes. Yeah, yeah, yeah, he's a co host there,
Number 2 00:25:46
and John Roderick, and they talk about interesting stuff, and if you're a
Number 2 00:25:50
creator, podcast or video, YouTube, whatever,
Number 2 00:25:54
Creator Science by Jay Clouse. It is an incredible
Number 2 00:25:58
resource. He has amazing guests on that show. I've been listening to
Number 2 00:26:01
every episode recently, and if you're trying to grow as a creator
Number 2 00:26:05
or video, podcast, whatever, just listen to his show. I mean, it's
Number 2 00:26:09
just Incredible advice for free, and
Number 2 00:26:13
he has these huge names on there that talks about success in in their
Number 2 00:26:16
fields, including podcasting. So, Yeah. Highly recommend. Excellent. Well,
Number 2 00:26:20
we'll make sure to provide links to, those shows as well as,
Number 2 00:26:24
again, links to everything that Steven does. He is A video
Number 2 00:26:28
and podcast producer at Riverside FM, the platform that we are
Number 2 00:26:31
using to host this conversation to record it. And he's also the
Number 2 00:26:35
host Of the Primary Technology podcast, you can find
Number 2 00:26:39
it at PrimaryTech.fm. We'll include a link there so you can find it very easily.
Number 2 00:26:42
Stephen, thanks for, taking us into your studio and for joining us.
Number 2 00:26:47
Thanks so much, Mathew. It's been a pleasure.