1 00:00:00,369 --> 00:00:03,249 Hello and welcome to the YouTube Success podcast. 2 00:00:03,249 --> 00:00:05,699 My name is Matt Hughes, King and Video, and I'm today 3 00:00:05,699 --> 00:00:07,289 talking to you about resources. 4 00:00:07,290 --> 00:00:11,080 It's a little bit of a break from YouTube. 5 00:00:11,730 --> 00:00:12,520 No, it's not true. 6 00:00:12,520 --> 00:00:13,799 It's not a break at all. 7 00:00:13,799 --> 00:00:16,615 Actually, we've got loads of things in the resources that 8 00:00:16,615 --> 00:00:18,205 we can talk about YouTube wise. 9 00:00:18,395 --> 00:00:22,465 I'm actually going to focus this episode on streaming software because I get asked 10 00:00:22,465 --> 00:00:24,405 this question all the time like how can I? 11 00:00:24,925 --> 00:00:28,545 Well, there's a couple of questions that are related to streaming that I get asked. 12 00:00:29,194 --> 00:00:33,135 And one of them is how do I stream to multiple platforms in one go? 13 00:00:34,295 --> 00:00:37,745 And the other one is how do I live stream my pre-recorded videos? 14 00:00:37,775 --> 00:00:39,745 So this could be my YouTube videos, right? 15 00:00:40,205 --> 00:00:43,254 And I wanted to highlight the resources section because it's something that's 16 00:00:43,254 --> 00:00:44,965 free that's available to you right now. 17 00:00:45,225 --> 00:00:49,774 If you go to kingofvideo.co.uk/resources, you're going to find a page with 18 00:00:49,774 --> 00:00:51,384 all of the things I'm talking about. 19 00:00:51,805 --> 00:00:54,815 We're going to add that to the show notes for every show from now on and 20 00:00:54,815 --> 00:00:59,025 I'll probably get my VA to go back and add it to all the previous show notes 21 00:00:59,025 --> 00:01:02,504 as well because this resources page we're just going to build on over time 22 00:01:02,504 --> 00:01:05,854 and I wanted to focus on, Oh, before I go to streaming software, cause that 23 00:01:05,884 --> 00:01:09,084 is the question I want to answer, but I would also mention that there's a 24 00:01:09,094 --> 00:01:11,034 YouTube tool section there as well. 25 00:01:11,324 --> 00:01:14,504 So there's TubeSpanner on there, there's TubeBuddy on there and there's VidIQ. 26 00:01:15,094 --> 00:01:18,074 If you're new to YouTube, you might not know about those tools. 27 00:01:18,494 --> 00:01:21,784 They are all tools that help you with YouTube in lots of different ways. 28 00:01:21,784 --> 00:01:25,674 So it will do things like show you how many subscribers other people 29 00:01:25,674 --> 00:01:27,104 have got, how many views they've got. 30 00:01:27,104 --> 00:01:30,634 Like it's called channelitics or one of the tools calls it channelitics. 31 00:01:31,124 --> 00:01:33,794 So it gives you loads more information about the channel that you watch in. 32 00:01:34,164 --> 00:01:37,934 You've got things like vidIQ will show you the thumbnail for each video 33 00:01:38,024 --> 00:01:39,394 and you can download the thumbnail. 34 00:01:39,434 --> 00:01:41,244 So you can do research around thumbnails. 35 00:01:41,684 --> 00:01:46,144 You can do A/B testing in TubeBuddy for your thumbnails as well. 36 00:01:46,154 --> 00:01:49,984 YouTube are enabling that in their own platform organically, but TubeBuddy 37 00:01:49,984 --> 00:01:51,194 was the original way to do that. 38 00:01:51,594 --> 00:01:54,574 And then TubeSpanner's got a whole load of creator tools that are 39 00:01:54,594 --> 00:01:57,474 specifically focused on YouTubers. 40 00:01:57,704 --> 00:02:00,705 So check out some of those YouTube tools in the resources section. 41 00:02:00,705 --> 00:02:04,785 But in this episode, I'm just going to focus on those streaming bits of software. 42 00:02:04,887 --> 00:02:07,817 And my streaming life from a multicasting point of view. 43 00:02:07,817 --> 00:02:11,708 So like going to more than one channel at one time, split across 44 00:02:11,727 --> 00:02:12,967 a couple of different things. 45 00:02:12,977 --> 00:02:15,447 So has a bit of a history to it. 46 00:02:15,457 --> 00:02:19,477 So originally I started with StreamYard and I think StreamYard have done one 47 00:02:19,477 --> 00:02:24,147 of the best marketing jobs in the world in terms of online businesses, 48 00:02:24,147 --> 00:02:30,907 because if I talk about multi-streaming or broadcast into multiple places in 49 00:02:30,907 --> 00:02:35,047 the online world, everybody mentioned StreamYard and I used to love StreamYard. 50 00:02:35,277 --> 00:02:40,067 I think it's fair to say I still do love all of these tools. 51 00:02:40,097 --> 00:02:42,717 I wouldn't recommend any of them if I didn't love them. 52 00:02:43,417 --> 00:02:48,807 But I moved my attention from StreamYard after about a year and a half into 53 00:02:48,817 --> 00:02:53,627 Restream and largely it was because I became part of their influencer program. 54 00:02:54,327 --> 00:03:00,147 So it definitely was like morally, it was like I got paid to be 55 00:03:00,147 --> 00:03:01,257 in their influencer program. 56 00:03:01,257 --> 00:03:05,367 So morally, I just got I was just bought out I sold out to the man. 57 00:03:05,367 --> 00:03:10,047 But I started to look into Restream and I'd used it before and it just felt like 58 00:03:10,047 --> 00:03:13,357 a more complicated platform originally when I was looking at streaming out 59 00:03:13,357 --> 00:03:15,627 of Restream, but I started to love it. 60 00:03:15,627 --> 00:03:19,307 I started to love the dashboard that they've got, the control 61 00:03:19,307 --> 00:03:23,027 panel, the broadcasting studio, sorry is a better way to describe 62 00:03:23,027 --> 00:03:24,267 it, the studio that they've got. 63 00:03:24,847 --> 00:03:26,187 I liked the interface more. 64 00:03:26,187 --> 00:03:28,667 It seemed to have a better quality than StreamYard. 65 00:03:28,847 --> 00:03:29,887 I don't know if that is changed. 66 00:03:30,107 --> 00:03:33,587 I don't want to make any unfair comments towards StreamYard, but I started 67 00:03:33,627 --> 00:03:35,287 to like the broadcast quality of it. 68 00:03:35,287 --> 00:03:38,617 And it just became a more robust platform for me to use. 69 00:03:39,569 --> 00:03:41,649 Then we had a OneStream came in. 70 00:03:41,669 --> 00:03:43,449 I bought a lifetime deal for OneStream. 71 00:03:43,449 --> 00:03:45,069 You'll find these links on the resources page. 72 00:03:45,069 --> 00:03:49,229 OneStream, there were sort of disclaimer wise, there were a sponsor for, 73 00:03:49,279 --> 00:03:52,279 Creator Day when it was called Creator Day, it's called Creator Live now. 74 00:03:52,279 --> 00:03:53,539 This is our virtual summit. 75 00:03:53,969 --> 00:03:57,859 And they offered me to use their platform and I realised I'd had a lifetime deal. 76 00:03:57,869 --> 00:04:02,993 Anyone that uses AppSumo, big up to my Sumo lings, whoever's used those, 77 00:04:03,363 --> 00:04:05,713 you'll know about these lifetime deals and I bought one for OneStream. 78 00:04:05,733 --> 00:04:09,023 So I had the platform anyway and I had the option to use the service. 79 00:04:09,413 --> 00:04:13,123 I just never really fell in love with it like I did the other platforms. 80 00:04:13,603 --> 00:04:18,013 But we used it for Creator Day and it was fantastic, very robust, we were 81 00:04:18,013 --> 00:04:22,810 able to upload the videos for the episodes and then send them out to the 82 00:04:22,810 --> 00:04:24,220 different platforms that we wanted to. 83 00:04:24,830 --> 00:04:28,340 So all of those things are really great and I think they're great multi 84 00:04:28,490 --> 00:04:30,150 casting platforms that you can use. 85 00:04:30,720 --> 00:04:33,000 Any of those three, there's links to all three of them. 86 00:04:33,150 --> 00:04:37,140 What I would say to you is to try them and figure out yourself 87 00:04:37,140 --> 00:04:38,590 which one you prefer using. 88 00:04:38,930 --> 00:04:42,690 For some of you, when software they say it's like, not 89 00:04:42,710 --> 00:04:44,190 innovative, what's the word? 90 00:04:44,260 --> 00:04:45,760 It's intuitive. 91 00:04:45,760 --> 00:04:48,130 When people, when software companies say it's intuitive, I 92 00:04:48,170 --> 00:04:49,500 think that's quite subjective. 93 00:04:49,530 --> 00:04:53,330 Like it depends on what level of techy you are as to whether 94 00:04:53,330 --> 00:04:54,590 you find it intuitive or not. 95 00:04:54,650 --> 00:04:56,260 Intuitive is supposed to mean you're not. 96 00:04:56,260 --> 00:04:58,440 You don't have to be a techy to do it. 97 00:04:58,660 --> 00:05:00,680 You can just pick it up and move along really easily. 98 00:05:00,860 --> 00:05:05,630 I think that's probably why StreamYard won out in the end, but all of them now 99 00:05:05,670 --> 00:05:09,210 are much, much easier to use and a lot more intuitive than they used to be. 100 00:05:09,950 --> 00:05:13,875 And then the last one worth mentioning, which I have to mention because I 101 00:05:13,875 --> 00:05:19,495 use this for my recording and I use it for my streaming now is Ecamm. 102 00:05:19,885 --> 00:05:24,615 The only reason I leave this tool last is because it's a Mac-only piece of software. 103 00:05:24,615 --> 00:05:28,515 So if you're on a Windows or a PC, you're not going to be able to use 104 00:05:28,515 --> 00:05:33,875 it, but if you're on a Mac, Ecamm has just been wonderful for us. 105 00:05:33,875 --> 00:05:35,645 We've used it for streaming. 106 00:05:35,645 --> 00:05:37,445 We've used it for broadcasting. 107 00:05:37,765 --> 00:05:41,935 It used, in fact, it still does partner up with Restream so you can stream from 108 00:05:42,335 --> 00:05:47,085 Ecamm into Restream Studio and then use the studio to broadcast as well. 109 00:05:47,735 --> 00:05:50,265 And we've also used it as a virtual camera. 110 00:05:50,265 --> 00:05:56,585 So you can build your show, your live stream inside of Ecamm and then you can 111 00:05:56,787 --> 00:06:01,687 use a virtual camera as the output into Zoom, for example, they actually have 112 00:06:01,697 --> 00:06:03,137 tight integration with Zoom as well. 113 00:06:03,834 --> 00:06:12,054 What that means in practical terms is that I can create high quality broadcast level 114 00:06:12,516 --> 00:06:18,245 live streams in Ecamm with overlays, with timers, with all the kind of stuff that 115 00:06:18,245 --> 00:06:22,745 you would have on a like a live broadcast show and I can put that into Zoom. 116 00:06:23,095 --> 00:06:26,345 So when I've done guest expert sessions, when I've done like I have a couple 117 00:06:26,345 --> 00:06:29,905 of guest expert sessions that I do, for groups, you know, presentations 118 00:06:29,905 --> 00:06:31,135 effectively is what they are. 119 00:06:31,455 --> 00:06:34,995 I can use broadcast quality software inside a Zoom, and 120 00:06:34,995 --> 00:06:36,525 it just makes me look amazing. 121 00:06:36,535 --> 00:06:38,505 It makes me look like I really know what I'm doing. 122 00:06:39,045 --> 00:06:42,605 So if you want to do the same thing and you've got a Mac, then Ecamm is 123 00:06:42,605 --> 00:06:47,200 definitely the platform of choice, but I would say all four of those 124 00:06:47,200 --> 00:06:48,670 pieces of software I really love. 125 00:06:48,720 --> 00:06:51,470 I only recommend software that I love, that I think has a 126 00:06:51,680 --> 00:06:53,190 great purpose in the world. 127 00:06:53,430 --> 00:06:56,510 All four of them have a huge audience. 128 00:06:56,790 --> 00:06:59,563 They all have great user communities in all of their user 129 00:06:59,563 --> 00:07:03,223 communities, great support, great advocates of their products. 130 00:07:03,223 --> 00:07:07,293 If you go and spend some time in their user communities, you'll find brilliant 131 00:07:07,833 --> 00:07:12,743 live streaming experts in there as well, and you'll be surrounded by great people, 132 00:07:12,743 --> 00:07:15,733 cool people that really want to do a lot of stuff when it comes to YouTube, 133 00:07:15,743 --> 00:07:17,523 streaming, all of that kind of stuff. 134 00:07:18,783 --> 00:07:22,223 So whilst this episode is all about my resources section, something free 135 00:07:22,223 --> 00:07:26,303 for you guys to go in and check out and take advantage of, I just wanted 136 00:07:26,323 --> 00:07:27,983 to focus on those YouTube tools. 137 00:07:28,258 --> 00:07:30,798 Obviously we're here in the YouTube Success podcast, we should talk about 138 00:07:30,798 --> 00:07:34,228 YouTube tools and then of course the live streaming software as well. 139 00:07:34,848 --> 00:07:36,258 I hope that's been helpful. 140 00:07:36,388 --> 00:07:38,718 We will continue to update that resources section. 141 00:07:38,718 --> 00:07:42,708 I'll continue to add things that I use, that I love, that I think you should pay 142 00:07:42,718 --> 00:07:48,438 attention to and hopefully this episode will not die deaf and that website will 143 00:07:48,468 --> 00:07:50,268 disappear or the page will disappear. 144 00:07:50,358 --> 00:07:53,428 In fact, forget the hopefully, of course it will be there forever. 145 00:07:53,818 --> 00:07:55,408 All right, my name is Matt Hughes, King of Video. 146 00:07:55,818 --> 00:07:58,068 I'll see you on the next YouTube Success podcast.