Hello and welcome to the YouTube Success podcast.
My name is Matt Hughes, King and Video, and I'm today
talking to you about resources.
It's a little bit of a break from YouTube.
No, it's not true.
It's not a break at all.
Actually, we've got loads of things in the resources that
we can talk about YouTube wise.
I'm actually going to focus this episode on streaming software because I get asked
this question all the time like how can I?
Well, there's a couple of questions that are related to streaming that I get asked.
And one of them is how do I stream to multiple platforms in one go?
And the other one is how do I live stream my pre-recorded videos?
So this could be my YouTube videos, right?
And I wanted to highlight the resources section because it's something that's
free that's available to you right now.
If you go to kingofvideo.co.uk/resources, you're going to find a page with
all of the things I'm talking about.
We're going to add that to the show notes for every show from now on and
I'll probably get my VA to go back and add it to all the previous show notes
as well because this resources page we're just going to build on over time
and I wanted to focus on, Oh, before I go to streaming software, cause that
is the question I want to answer, but I would also mention that there's a
YouTube tool section there as well.
So there's TubeSpanner on there, there's TubeBuddy on there and there's VidIQ.
If you're new to YouTube, you might not know about those tools.
They are all tools that help you with YouTube in lots of different ways.
So it will do things like show you how many subscribers other people
have got, how many views they've got.
Like it's called channelitics or one of the tools calls it channelitics.
So it gives you loads more information about the channel that you watch in.
You've got things like vidIQ will show you the thumbnail for each video
and you can download the thumbnail.
So you can do research around thumbnails.
You can do A/B testing in TubeBuddy for your thumbnails as well.
YouTube are enabling that in their own platform organically, but TubeBuddy
was the original way to do that.
And then TubeSpanner's got a whole load of creator tools that are
specifically focused on YouTubers.
So check out some of those YouTube tools in the resources section.
But in this episode, I'm just going to focus on those streaming bits of software.
And my streaming life from a multicasting point of view.
So like going to more than one channel at one time, split across
a couple of different things.
So has a bit of a history to it.
So originally I started with StreamYard and I think StreamYard have done one
of the best marketing jobs in the world in terms of online businesses,
because if I talk about multi-streaming or broadcast into multiple places in
the online world, everybody mentioned StreamYard and I used to love StreamYard.
I think it's fair to say I still do love all of these tools.
I wouldn't recommend any of them if I didn't love them.
But I moved my attention from StreamYard after about a year and a half into
Restream and largely it was because I became part of their influencer program.
So it definitely was like morally, it was like I got paid to be
in their influencer program.
So morally, I just got I was just bought out I sold out to the man.
But I started to look into Restream and I'd used it before and it just felt like
a more complicated platform originally when I was looking at streaming out
of Restream, but I started to love it.
I started to love the dashboard that they've got, the control
panel, the broadcasting studio, sorry is a better way to describe
it, the studio that they've got.
I liked the interface more.
It seemed to have a better quality than StreamYard.
I don't know if that is changed.
I don't want to make any unfair comments towards StreamYard, but I started
to like the broadcast quality of it.
And it just became a more robust platform for me to use.
Then we had a OneStream came in.
I bought a lifetime deal for OneStream.
You'll find these links on the resources page.
OneStream, there were sort of disclaimer wise, there were a sponsor for,
Creator Day when it was called Creator Day, it's called Creator Live now.
This is our virtual summit.
And they offered me to use their platform and I realised I'd had a lifetime deal.
Anyone that uses AppSumo, big up to my Sumo lings, whoever's used those,
you'll know about these lifetime deals and I bought one for OneStream.
So I had the platform anyway and I had the option to use the service.
I just never really fell in love with it like I did the other platforms.
But we used it for Creator Day and it was fantastic, very robust, we were
able to upload the videos for the episodes and then send them out to the
different platforms that we wanted to.
So all of those things are really great and I think they're great multi
casting platforms that you can use.
Any of those three, there's links to all three of them.
What I would say to you is to try them and figure out yourself
which one you prefer using.
For some of you, when software they say it's like, not
innovative, what's the word?
It's intuitive.
When people, when software companies say it's intuitive, I
think that's quite subjective.
Like it depends on what level of techy you are as to whether
you find it intuitive or not.
Intuitive is supposed to mean you're not.
You don't have to be a techy to do it.
You can just pick it up and move along really easily.
I think that's probably why StreamYard won out in the end, but all of them now
are much, much easier to use and a lot more intuitive than they used to be.
And then the last one worth mentioning, which I have to mention because I
use this for my recording and I use it for my streaming now is Ecamm.
The only reason I leave this tool last is because it's a Mac-only piece of software.
So if you're on a Windows or a PC, you're not going to be able to use
it, but if you're on a Mac, Ecamm has just been wonderful for us.
We've used it for streaming.
We've used it for broadcasting.
It used, in fact, it still does partner up with Restream so you can stream from
Ecamm into Restream Studio and then use the studio to broadcast as well.
And we've also used it as a virtual camera.
So you can build your show, your live stream inside of Ecamm and then you can
use a virtual camera as the output into Zoom, for example, they actually have
tight integration with Zoom as well.
What that means in practical terms is that I can create high quality broadcast level
live streams in Ecamm with overlays, with timers, with all the kind of stuff that
you would have on a like a live broadcast show and I can put that into Zoom.
So when I've done guest expert sessions, when I've done like I have a couple
of guest expert sessions that I do, for groups, you know, presentations
effectively is what they are.
I can use broadcast quality software inside a Zoom, and
it just makes me look amazing.
It makes me look like I really know what I'm doing.
So if you want to do the same thing and you've got a Mac, then Ecamm is
definitely the platform of choice, but I would say all four of those
pieces of software I really love.
I only recommend software that I love, that I think has a
great purpose in the world.
All four of them have a huge audience.
They all have great user communities in all of their user
communities, great support, great advocates of their products.
If you go and spend some time in their user communities, you'll find brilliant
live streaming experts in there as well, and you'll be surrounded by great people,
cool people that really want to do a lot of stuff when it comes to YouTube,
streaming, all of that kind of stuff.
So whilst this episode is all about my resources section, something free
for you guys to go in and check out and take advantage of, I just wanted
to focus on those YouTube tools.
Obviously we're here in the YouTube Success podcast, we should talk about
YouTube tools and then of course the live streaming software as well.
I hope that's been helpful.
We will continue to update that resources section.
I'll continue to add things that I use, that I love, that I think you should pay
attention to and hopefully this episode will not die deaf and that website will
disappear or the page will disappear.
In fact, forget the hopefully, of course it will be there forever.
All right, my name is Matt Hughes, King of Video.
I'll see you on the next YouTube Success podcast.