Welcome to Close it now, an H Vac sales training podcast with Sam Wakefield.
Speaker BHere we'll build your reputation in residential.
Speaker AH Vac sales to be the expert influencer in your market.
Speaker BYou'll get insight into the top minds.
Speaker AIn the industry as they share their skills and hacks to help you on your journey.
Speaker AThis podcast isn't just about selling more, it's about understanding your customers needs and building efficiencies behind the scenes so you can sell more but work less while being top of mind when people think H Vac.
Speaker ANow let's get started with your host of the Close it now podcast.
Speaker AThis is Sam Wakefield.
Speaker BHey, hey, hey.
Speaker BWelcome back, Sam Wakefield.
Speaker BHere it is, the Close it now sales training podcast.
Speaker BToday we are diving into the solar side of things.
Speaker BIf you've been listening for very long, you know, we've been H Vac focused for about four years now.
Speaker BIn fact, in May of 2023 we just had our fourth anniversary.
Speaker BSo thank you every, sing every, every one of you who've listened over time and if also if you've been listening in the last several months, you've recognized a little bit of rebranding because I went off and learned and mastered the solar industry.
Speaker BAnd now my focus is a portion of what I do now is, is show you as H Vac professionals, as business owners, how you know, as an individual you can make an extra 30 grand a month on top of what you're doing with H Vac or more even.
Speaker BAnd as an owner you could literally add seven figures, eight figures to your bottom line without adding a single piece of overhead to the road.
Speaker BSo that is a big part of what I've done in the last several years.
Speaker BSo thank you everyone for listening and I am really excited to introduce my guest today.
Speaker BThis gentleman I have known for about three years now.
Speaker BHe is one of the people that I personally know that has the absolute most solar cells and installs over 600 installs in the industry in solar.
Speaker BAnd it's just mind boggling when you think about what that means as far as numbers go, which will, we can, we'll dive into that here in a little bit.
Speaker BHe's one of the most disciplined and, and just absolutely one of the best leaders that I've ever met in my life, in my career.
Speaker BAnd what I love the most about him is his unwavering faith and his just passion for, for, you know, he's a believer in Jesus and is not scared to tell anyone who asks about that and his, you know, today we'll actually we're going to talk a little bit about what it means to, I call it be in flow, but to be connected to, connected to source, connected to your maker and, you know, really follow the path that you feel is the best path for you.
Speaker BAnd so I'm super excited to introduce today Mr. Cameron Macbeth.
Speaker BHe is a partner and seven figure earner with his solar company.
Speaker BAnd seven, that's seven figures a year, y'.
Speaker BAll.
Speaker BWe're talking about owner, dealer money without having to own the company.
Speaker BSo, so pretty excited about that.
Speaker BAnd so welcome to the show, Cameron.
Speaker BGlad to have you on today.
Speaker AThank you.
Speaker AYou made me sound really, really good.
Speaker BAnd on top of that, you've earned it, man.
Speaker AI appreciate it and you know, it it.
Speaker AImagine if we just introduced everybody we came across that we know well like that, right.
Speaker AJust how that could pack their day.
Speaker AYou said something I used to be afraid to, you know, let people know my faith in Jesus.
Speaker AAnd so growing out of that is, has been probably one of the greatest experiences.
Speaker AIt's really impacted a lot of different areas of life.
Speaker AYou know, I think the biggest thing is just like not caring what people think.
Speaker ARight.
Speaker ASo, yeah, appreciate every.
Speaker AEverything you said, you know.
Speaker BYeah, I love it, man.
Speaker BWhat was the big turning point for you if that wasn't always the case?
Speaker BWhere was the big moment where you said, you know what?
Speaker BI just don't really, I care what people think anymore and I'm going to be authentically me and the people that will be attracted to it will be attracted to it.
Speaker BAnd if other people leave because of it, you know, there weren't my people.
Speaker AYeah.
Speaker BWhen did that moment happen and what's it been like?
Speaker AVery recently, actually.
Speaker AYou know, and it's funny, I, I think I just got really.
Speaker AIt just got really exhausting and tiring and I hated the mentality of being stressed about what someone else thinks.
Speaker AYou know, it's an ugly place, man.
Speaker AIt could take you into really dark places.
Speaker AAnd so I think it's been a great bridge.
Speaker ARight.
Speaker AI'm back in the gym for the first time in a little bit.
Speaker AI wasn't going because I was scared of what people would think about how much I was lifting.
Speaker ARight.
Speaker AAnd it's just a direct correlation.
Speaker AAnd so I think not being worried about my, like what people say about my faith has just, you know, it's impacted, like I said a lot of different areas in like overnight, you know, it's been pretty, pretty incredible.
Speaker BSo I love it, man.
Speaker BThat's, that's cool.
Speaker BYeah.
Speaker BI mean, fitness is huge.
Speaker BI mean, so many what so many people don't understand.
Speaker BAnd if you've, for all of you that have listened to the Close it now podcast, you've heard me say this over and over.
Speaker BAnd every time I bring in a, you know, if I'm doing on site training at a, at a company, if I'm doing one on one coaching in the, in my one on one coaching program.
Speaker BOne of the things we've talked about the most is sales is not the performance of an hour, it's the overflow of a life.
Speaker BYou know, if somebody steps into a sales appointment and they're good enough of an actor to like or they try to just act for that hour, hour and a half or however long you're in that home or on virtual and man homeowners, their BS meter starts to go off.
Speaker BThey can smell it a mile away.
Speaker BAnd so you just have to be so authentic.
Speaker BAnd that's why sales get such a bad rap.
Speaker BPeople are trying to be who they're not and it just doesn't work right.
Speaker AWell.
Speaker AAnd it extends straight to leadership, right.
Speaker AI think, you know, I look at the leaders in our organization and leaders that I follow on social media and I see things that I'm like, wow, they're doing stuff that I just couldn't fathom, right.
Speaker AAnd, but I get so much feedback of how much of a strong leader I am.
Speaker AAnd I think it's because of that level of vulnerability, right?
Speaker ABeing able to, willing to share things that most people are bottling up if they're going through it.
Speaker AAnd also when you talk about that overflow of a life, right, like, you know, I think some of your listeners, probably when they hear 600 installs in solar, and whether they're in solar or in a different home improvement, that might seem daunting.
Speaker AAnd then other people are going to understand what I'm saying because they, they are either an owner or they've been in the industry a long time.
Speaker AAll it is is consistency over a.
Speaker BLong period of time.
Speaker AI've been with the same company for almost six years.
Speaker ATen sols a month is, you know, about 700 installs.
Speaker AYou know, when you, when you multiply it by seven or six years.
Speaker AAnd so I feel behind the curve.
Speaker BNumber, you know, so, so everyone listening that is in solar, listen to this guy.
Speaker BHe's Talking about at 10 installs a month, feeling behind the curve.
Speaker BI want you to take note there.
Speaker BAnd the other thing we mentioned is the power of consistency.
Speaker BYou know, so what if we can go out and do, you know, 5, 10, 15, 20 installs in a month and then you don't do anything else for six or seven months.
Speaker BWhat does that look like?
Speaker BThat, that sounds like anxiety and a migraine waiting to happen.
Speaker BLike, okay, when's the next one?
Speaker ARight?
Speaker BYeah, for sure.
Speaker ASo, yeah, there's nothing worse than having a huge paycheck and then not seeing any money for three or four months.
Speaker AI've been there.
Speaker AKnow what that's like?
Speaker BYep, you got it.
Speaker BYou got it.
Speaker BSo.
Speaker BSo let's dive into some sales a little bit.
Speaker BYou are of everyone that I've seen, you know, so the context for, for you, Cameron, you haven't heard a ton of the way we, the way we train, the way we coach is, you know, I liken the sales appointment to baking a cake.
Speaker BYou know there's key ingredients in every cake, right.
Speaker BFlour, sugar, butter, milk, egg.
Speaker BThose five things will bake a cake.
Speaker BIs it going to be a delicious cake?
Speaker BAbsolutely not.
Speaker BIt's going to be flavorless, it's going to be bland.
Speaker BNobody's going to like it because it's not going to taste like anything, but it'll bake a cake.
Speaker BThat's how most people go into their sales appointment.
Speaker BEvery sales appointment has the key ingredients that we have to do.
Speaker BHi, my name is.
Speaker BWhat are you looking for?
Speaker BHere's the technical details.
Speaker BI'm about to vomit all over you.
Speaker BAll the, all the spec sheet and the technical details.
Speaker BWhat do you want to buy?
Speaker BRight.
Speaker BAnd that's, that's most people's sales appointment.
Speaker BThat's what the presentation sounds like.
Speaker BBut I'd love to dive in a little bit about the importance of discovery because you execute probably the very best discovery of anyone that I've ever seen and had the experience, the privilege of having you train on it a few times.
Speaker BSo talk a little bit about the importance.
Speaker BSo what discovery is and then the importance of discovery and how to implement it in a sales process.
Speaker AYep.
Speaker ASo, you know, I, I learned it from Dave, our CEO and you know, it's an event similar to what you've seen.
Speaker ABy the way, Cheeto wants to say hi to everybody.
Speaker BHi, Cheeto for everybody.
Speaker BCheeto is the one of the coolest orange cats that you've ever seen.
Speaker BThis will eventually make it to YouTube.
Speaker BCurrently we're audio as of June 2023, we're audio but we're rolling out the YouTube channel.
Speaker AI love it.
Speaker AShe's very excited to meet everybody anyways.
Speaker AYeah.
Speaker ASo in terms of discovery though, there's you Know, there is a turning point.
Speaker AYou know, something that Dave has always said about me is I, I'm very, very good, if not the best he's ever come across at taking something, implementing it immediately and putting it into action and then, you know, ultimately mastering it.
Speaker ARight?
Speaker AAnd I think that for a long time wasn't the case.
Speaker ABut in terms like when we look at discovery, what I think a lot of people forget is, you know, there's definitely a how in the sales process.
Speaker AFrom the, from the rep standpoint and also the homeowner standpoint, it's like, well, how do you make that possible?
Speaker ADiscovery has nothing to do with the how.
Speaker AIt's all about the why, right?
Speaker ASo, you know, our process is, is essentially uncovering what it is they're looking for, right?
Speaker AIf you are door knocking or if you're running, you know, paid advertising appointments, or you're in a warm market referral of some type, you're sitting down with them because they have some type of need or want for the product or service that you offer, right?
Speaker AAnd so it's incredibly important to uncover what it is they're looking for, right?
Speaker ABecause like when you look at solar, for example, there's so many different whys, there's so many different reasons to go solar, and not everybody's going to have the same reasons.
Speaker ASo uncovering that is very important.
Speaker AAnd, and what a lot of people don't do, and this is probably the key to discovery, is understanding what it is they're scared of, right?
Speaker AWhy haven't you gone solar yet?
Speaker AWhy haven't you changed your H Vac system yet?
Speaker AWhatever it is.
Speaker AWhat, why did you wait till now to do your roof?
Speaker ARight?
Speaker AWhat is it that you don't want?
Speaker ARight?
Speaker ASo what is it that you want?
Speaker AWhat is it that you don't want?
Speaker AAnd I think the most powerful discovery is kind of coupling two different wants and two different don't wants and then giving them away, right?
Speaker AIf there was a program or a way where you could get what you want without what you don't want, would that help you?
Speaker ARight?
Speaker AI never use I or me language in discovery.
Speaker AIt's all about them, right?
Speaker AAnd if you do this effectively, they can't say no, they have to say yes, right?
Speaker AAnd that's what's so powerful about this, you know, and, and, and, and I think a big mistake that people make in the first 10 to 15 minutes is they're immediately trying to sell their product.
Speaker AThis is why people solar, this is why people, you know, change their H Vac systems.
Speaker AThis is what most people are looking for.
Speaker AAnd it's like, no, no, no, no, no.
Speaker AIf you're doing an effective discovery and an effective sales process, you should be talking about 40% of the time.
Speaker AAnd they're, they're answering questions to guide you towards their own buying decision.
Speaker AAnd I think that first 10 to 15 minutes is absolutely crucial.
Speaker BRight, nice.
Speaker AAnd then, you know, to wrap it up once you get out of, you know, once they answer that question.
Speaker AYes.
Speaker AAnd I've heard so many different answers.
Speaker ARight.
Speaker ALike I've heard, yeah, I've also hear, heard like, well, could you ask it again in a way where I could say no?
Speaker AYou know, like literally people have said that to me and I was like, well that's obviously the point, right?
Speaker AThat's the goal.
Speaker AAnd then what I'll do is I'll take it away.
Speaker ABe like, honestly, I don't even know if that's possible or if that's something that we can do.
Speaker ABut if you'd like, what I can do is, and then whatever your sales process is and, and as long as give you the thumbs up now you're, you're good to go in terms of, you know, really, you know, diving into the, the, the rest of the sales process.
Speaker BI love it.
Speaker BI love it.
Speaker BAnd that's the principle that we teach in permission based selling, which is why when I met Dave originally, him and I connected so well in our sales philosophy.
Speaker BAnd because his, the, the solar presentation is built in the same model and it's a three step process.
Speaker BSo to reinforce this for everybody, step one is asking permission.
Speaker BStep two is giving data, whatever the data is.
Speaker BAnd step three is that check in question.
Speaker BAnd those are your, those are the power questions that will lock in each section before you move to the next permission question to give the next section of data.
Speaker BAnd so what?
Speaker BSo the question arises then when somebody doesn't just answer yes.
Speaker BSounds great.
Speaker BCool.
Speaker BYeah, that would help on that question.
Speaker BHow hard in the paint do you go with it?
Speaker BDo you move on by?
Speaker BDo you let it sit?
Speaker BAsk it again.
Speaker BTell us about that process.
Speaker BWhen somebody's resistant to playing along, so to speak.
Speaker AYeah, I've definitely run into it.
Speaker AHowever, I've gotten very, very good at it.
Speaker ATo where 99 of the time I'm getting a yes first try.
Speaker ARight.
Speaker AHowever, sometimes there's some resistance and it's usually not because they're resisting the question or you, it's because they weren't paying attention.
Speaker ASo all I do is re.
Speaker AAsk the question.
Speaker ARight.
Speaker AAnd, like, if you look, you know, I can't really, like, think, like, of a perfect example to regurgitate on this podcast.
Speaker ABut what I can say is, like, the question is not different.
Speaker AMaybe the, like.
Speaker ALike the lead in to the question is slightly different.
Speaker AI'll be like, yeah, no, totally.
Speaker AThat makes sense.
Speaker AWell, I mean, so, I mean, but let me ask a different way.
Speaker AIf there was a program, and then I just do the same exact question.
Speaker AAnother key, too, is, like, a lot of times when I don't get the answer that I'm looking for, it's because I'm not using their own words, right?
Speaker ASo, for example, if a homeowner says they want to go solar because they want to be a part of reducing the carbon footprint, I'm going to say exactly that.
Speaker ASo if there was a program where you could go solar now and you could do your part to reduce the carbon footprint without blah, blah, blah, would that help you?
Speaker BRight?
Speaker ASo it's very, very important, especially in the beginning for the newest rep, if you have a difficult time listening, like, take notes of what they're saying, right?
Speaker AWrite down their two reasons why and their two reasons why not.
Speaker AI've never actually truly done that because I've learned how to actively listen through literally this process.
Speaker ASo because I knew how important it was, like, I just believed in it, right?
Speaker AAnd so, yeah, this was doing this.
Speaker AI was really paying attention and listening.
Speaker AAnd over time, I got better and better and better.
Speaker AAnd so now, like, when I ask that question, it's impossible for someone to say no because they're paying attention.
Speaker AThey hear their own words and they're like, whoa, right?
Speaker AThis guy's actually paying attention.
Speaker AAnd it's, you know, obviously subconscious, but it's powerful.
Speaker BYeah, that's.
Speaker BThat's what we talk a lot about, philosophies and why we do some of the things we do.
Speaker BWhat's happening there is so for everyone, everyone in podcast land, that's.
Speaker BThat's called reflective listening and repeating back exactly what they said.
Speaker BBecause we all know that at the end of the day, sales is 10% cells and 90% psychology.
Speaker BAnd it's our job to.
Speaker BTo whatever your presentation is, to learn it, to forget it.
Speaker BIf you've ever played an instrument, the whole point of learning a scale is so you're not thinking about the scale when you're trying to communicate music, you're trying.
Speaker BYou.
Speaker BYou learned it well enough that you can forget the scale itself, and now you can express yourself with combination of notes.
Speaker BSo it's the Same thing with scripts and all those kind of things.
Speaker BWe learn them well enough that we can forget them and focus on what their response is to what we're saying.
Speaker BAnd yeah, this is one of the most.
Speaker BI love it because in that reflective listening, it hits that I talk a lot about the moment of rapport.
Speaker BThe moment of rapport is that second that the court, you turn the corner and all of a sudden their shoulders relax.
Speaker BThey go from being combative to working together as that client.
Speaker BAnd you cross your arms, they cross their arms.
Speaker BYou, you know, you look at your watch, they look at their watch and there's no, no better way to get there than like legitimately using this process.
Speaker AReflective.
Speaker AYep, exactly.
Speaker AHere's Cheeto's sister, Apricot.
Speaker BOh, I love it.
Speaker ASorry.
Speaker BTwo orange kitties in the house.
Speaker BSo for everybody who doesn't know, Cameron Macbeth is a partner with Apricot Solar, they're the, they're the fastest growing solar company in the country.
Speaker BI know there's a couple other companies out there that advertise that they are, but they're actually.
Speaker BThose are old.
Speaker BThat's old news.
Speaker BThat's not the number.
Speaker BThe number or.
Speaker AIt was never true to begin with.
Speaker BIt was never true to begin with.
Speaker ANot going to name any names.
Speaker BYeah, the numbers are.
Speaker BLegitimately, we are the fastest growing company in solar.
Speaker BSo that's who I've connected with as well.
Speaker BSo everyone listening, if you want to learn more about what we talked about, adding to your bottom line without adding overhead, definitely reach out.
Speaker BWe can show you how that's done.
Speaker BBut let's talk about solar a little bit more in, generally speaking as an industry, because you, while you've been with the same company for so long, you've seen a lot of other companies, seen a lot of other companies come and go, you've met a lot of the leaders.
Speaker BAnd tell us a little bit about your experience with solar, some of the, the goods and the bads of the industry.
Speaker AYeah, I mean, when you look at the good, like, I mean, solar is the future and the future is now.
Speaker AThe way I look at it is like out of the elements, the sun is guaranteed to come up every day.
Speaker AIf it doesn't, we're in a heap of trouble, right?
Speaker BYeah, that's the least of our worries.
Speaker BThe sun doesn't come back, so.
Speaker ASo that's the way I look at it.
Speaker ARight.
Speaker ALike, it's definitely the wave of the future.
Speaker AWhen you look at, like, you know, I don't know, 30, 40 million homes in America or More, no, more than that.
Speaker AIt's like, like 90 million homes in America.
Speaker AThere's a lot of free real estate on residential homes.
Speaker AYou don't have to necessarily take up acreage in some, you know, corner Utah.
Speaker ALike we hear from Elon Musk, although that's not a bad idea.
Speaker AAnd so when you look at it, it's like, okay, there's definitely an energy Crisis, right?
Speaker AThere's 100.
Speaker AAn energy crisis.
Speaker AHow do you solve that problem?
Speaker AWell, you definitely have to introduce new ways.
Speaker AYou know, when you look at what we've done over the last hundred years with, you know, the industrial revolution, we've definitely left a footprint that's not, you know, like there's a lot of data out there that's hard to decipher and there's obviously two sides to the coin, but the, you know, the way I see it, there's got to be some way we're impacting the world in a neg.
Speaker AAnd so, you know, there's definitely a feel good sense to it.
Speaker APeople are already paying for electricity, right?
Speaker AWe know that right now coming out of COVID energy bills are the highest rising like cost for homeowners, like period, you know, and obviously rent has been going up and gas prices have been fluctuating quite a bit.
Speaker ABut when you look at the cost of energy, especially in states like Texas, California, Arizona, like Nevada, it, it's like a significant increase, I think.
Speaker AYou know, natural gas costs had rised on average 26% last last year, like in the, in the fourth quarter of 2022.
Speaker AThat's huge, right?
Speaker BYeah.
Speaker AYou know, and this has been going on on the electricity side of things for a long time, especially in California.
Speaker AAnd now some of these bigger states are starting to follow suit.
Speaker AAnd so solar offers a, literally a way for a homeowner to be able to not only get rid of a cost that they're already spending money on, but replace it with something that they own that they can pay off on their own time frame and in most cases, you know, get 30% savings roughly month one, you know, maybe less, maybe more.
Speaker ABut it just, it's, to me it's a no brainer.
Speaker AAnd when you look at the industry, I mean aside from finance and banking and tech, it's the only other multi trillion dollar industry.
Speaker AAnd so when you look at the fact that, okay, you know, the government is supporting renewables and actually has a timeline for how many, you know, years until we get to 50%, you know, renewable energy consumption and production, you know, that's like 2030 million homes by 2040, I think.
Speaker ASo we're talking about the largest transfer of wealth in the, in like the history of our lives, bar none.
Speaker ARight.
Speaker AYou know, this is like even bigger than the tech bubble or the tech boom, right?
Speaker ASo, so there's, there's a lot of positives to the solar like that.
Speaker ALike when you look at solar and the concept, big picture, wide view lens, it's amazing, right.
Speaker AThe problem is it's unregulated.
Speaker BRight, right, exactly.
Speaker AAnd, and you look at people see this, right?
Speaker AAnd, and unfortunately there's a lot of people that, that live on.
Speaker AYou know, what's in it for me, right?
Speaker AW wifm and, and, and, and you know, have a lot of influence, right?
Speaker ASo you can make a lot of money really fast.
Speaker AAnd kind of the mantra and solar has always been get in while it's hot, make your millions, get out.
Speaker AThat's it.
Speaker BWhatever.
Speaker ARight.
Speaker AAnd like that's not necessarily a bad thing, but it leads to bad behavior.
Speaker AAnd so, you know, you see just so much of like homeowners taking, being taken advantage of, you know, in turn to like, if you truly understand the power of this industry and that it's like a decades long Runway, like multiple decades, why then is it that the turnover on reps is so high and it's again, it just, it comes down to the fact that people are in it for the wrong reasons.
Speaker ARight.
Speaker AAnd so it, and so like you can't really build a culture around, knock as many doors as you can until you make a million dollars and then when January 1st hits, do it again.
Speaker ARight.
Speaker AAnd that's kind of how like the sales organizations are pretty much structured for the most part.
Speaker ASo you know, with that you're going to have to rebuild constantly.
Speaker AAnd it's crazy to me that there's been companies that have scaled that model at large.
Speaker ARight?
Speaker BThe thing is just creating constant, constant burnout.
Speaker BRight?
Speaker AYeah, you know, they're, they're like, you know, let's just take like a company with 250 reps. Like that's a pretty, pretty decent sized organization.
Speaker AThey're, they're literally rebuilding 95 of their organization every single year because people are either gonna quit because they got burnout or didn't have a lot of success because they didn't have the tools to, to learn what they needed to in order to, to make some money in this organization or this industry.
Speaker AExcuse me, they, they leave for the greener grass and then you got the 5% that sticks around.
Speaker ARight.
Speaker AYou know, and so like we address these issues at Apricot a lot and so I, you know, I'm very keen to it.
Speaker AYou know, I've had convers that have pretty decent sized organizations in Texas and you know, the last time I talked to him was in 2021.
Speaker AAnd you know, he's rebuilding everything.
Speaker ARight.
Speaker AAnd it's just, and, and it's, there's no shame in that.
Speaker AIt's just, it's not a sufficient way to actually take advantage of this opportunity that we have in this industry.
Speaker AAnd, and, and you know, again, a lot of people are in this for the right reasons.
Speaker AThey're just, their, their mechanism is, is inefficient.
Speaker ARight.
Speaker BSo sure.
Speaker ASo yeah, you know, the good we, you know, we know how good this industry really is and if anybody has common sense, they see it.
Speaker ARight.
Speaker AThe bad, you know, it can get ugly.
Speaker ARight.
Speaker APeople are getting taken advantage of reps and homeowners and, and really it's not even just about that.
Speaker AIt's about like that people are just trying to do this in an inefficient way.
Speaker ARight.
Speaker ALike that's, that's what I more than anything.
Speaker ASo hopefully that's not too long winded, but that's kind of my.
Speaker BNo, that's perfect.
Speaker BYeah, I love it and thank you for that.
Speaker BAnd so let.
Speaker BI want to camp out a little bit on the inefficiencies and that's part of why what I'm, I've chosen one vertical, you know, in H Vac to really combine that.
Speaker BBut there's lots of verticals to.
Speaker BWhile solar is standalone.
Speaker BWhat I also learned as a potential negative while I was just solely focused in the solar before I relaunched the, the podcast, everybody listening is the single biggest deficiency or biggest problem in solar.
Speaker BFor somebody that's strictly only doing solar is what not enough leads, not enough people to talk to.
Speaker BAnd so that's, you know, definitely recognize that as one of the biggest inefficiencies because when you have people who are really great at closing and they're doing low value activities, which I mean of course lead generation is high value but also if that can be, if you can be constantly sitting in a house closing versus lead generation, then your value goes up.
Speaker BSo what are some of the efficiency ways that you have recognized?
Speaker BThere are ways that you're improving, improving that so there's not a constant turnover turn can we can help more people be successful than 95 leave to go do something else because they didn't put in the work or they didn't get what was, you know, the, the pipe dream of solar, right?
Speaker AYeah, a hundred percent.
Speaker AYou know, and this is something that like, like at our event that we just, you know, had in the past couple, couple or last week in Vegas, like this exact topic, there was multiple notches of the light bulb being twisted until I was just like, whoa.
Speaker ARight.
Speaker ASo I love this topic.
Speaker ASo, you know, you don't hear too much about organizations talking about, we've got too many leads, we, we don't know what to do with them.
Speaker AWe need more reps.
Speaker ARight.
Speaker AYou can run.
Speaker BAlways the opposite.
Speaker AYeah, you can run into that.
Speaker AYou know, I've seen it for sure.
Speaker AIn fact, when I started with this company back in 2017, that was exactly what was going on, right.
Speaker AWe had six people that were able to close in the home and like, we were running three to five appointments a day, driving 2, 300 miles a day.
Speaker AThat's a full day, right?
Speaker BYeah.
Speaker AYou know, like, with my sales process, it takes two to three hours because I'm really, you know, making sure that it's a solidified deal and we're not.
Speaker AWe don't have time to talk about, you know, the whole process.
Speaker ABut like, closing three deals is like kind of max when you talk about drive time and two to three hours in a home.
Speaker ALike, I don't understand how people close five, six, seven deals in a day.
Speaker AIt blows my mind.
Speaker ARight.
Speaker AIt's very impressive, but just doesn't work with how I do business.
Speaker AAnd so, you know, like, I mean, there's some people that are just masters on the doors, right.
Speaker AThey're going to be able to fill a calendar.
Speaker ARight.
Speaker AI've heard.
Speaker AYou know, I was talking to Julio Aquino about this, and when he first got into Solar, he set 13 appointments on his first day.
Speaker BLove it.
Speaker ACrazy.
Speaker AI've never even heard of that ever.
Speaker AThat's great.
Speaker AYeah, it's huge with bills, right.
Speaker AAnd like, you know, that's like next level, Right.
Speaker AYou don't find that very often.
Speaker AAnd again, like, if we're being honest on this call, like, nobody truly wants to door knock, right.
Speaker ASo you keep having to recycle these knockers, these appointment setters.
Speaker ARight.
Speaker AWhen you look at, when you look at paid advertising, whether it's through Facebook, YouTube, you know, Google, AdWords, words.
Speaker AI'm blanking on the source that people use for Google, but, you know, you know what I mean, there's a lot of ways.
Speaker BAll you have to do is hang out a flag on your ins, like LinkedIn or Facebook or Instagram.
Speaker BThat says mention solar at all and instantly there's what, 5, 10, 15 people a day messaging you, trying to sell you solar leads, right?
Speaker ALiterally.
Speaker AYeah.
Speaker AAnd so, but when you go back to 2017, I, you know, I had the pleasure to work with Tyler Eggleston.
Speaker AWe built out a call center and I did the majority of that.
Speaker AAnd he just spent money on leads, right.
Speaker AWe were spending two to three thousand dollars a day.
Speaker AAnd Dave, you know, who owned Pacific Green Energy, which is essentially Apricot today, was just killing it.
Speaker ARight.
Speaker AThat was able to scale 10x overnight because Dave is really, really good in the home.
Speaker AHe's got really, really good reps home.
Speaker AWe've got really hot leads because nobody's doing this, right?
Speaker AAnd then freedom goes and scales this right now.
Speaker AIt was.
Speaker AWe were crushing it for about six to nine months, roughly about a year.
Speaker AAnd then we hit a roadblock because Facebook wouldn't allow us to identify people as whether or not they were homeowners or not.
Speaker ASo we couldn't filter out non homeowners.
Speaker AAnd so we had to readjust.
Speaker ARight.
Speaker AAnd when that happened, there was a flood of these people that are like, you know, basically promoting Legion for, for solar.
Speaker AAnd so as this is happening, the cost is just drastically increasing to gain access to people's attention on their, on their media pages, you know, so we went from like spending like, you know, being able to get leads for like 5 bucks a pop to $15 a pop to like, sometimes costs upwards of $100 per lead.
Speaker AThis isn't even an appointment, right?
Speaker BSure.
Speaker AAnd so the cost per acquisition just went through the roof.
Speaker AAnd so, you know, it still works really, really good small scale.
Speaker ARight.
Speaker ALike guys like Brian Decker who are just master, master closers.
Speaker AHe's able to spend, you know, five grand a month and make that into 50 or 100 grand a month.
Speaker ARight.
Speaker AJust closing deal.
Speaker ABut the minute that you start scaling this, it becomes super inefficient and, and very hard to make your money back.
Speaker AEspecially with a, a, you know, a, an install that's going to take 60 to 90 days, sometimes longer in some markets.
Speaker ARight.
Speaker ASo you're always in the red, you're never green because you're always waiting to re.
Speaker AEarn that money back.
Speaker BRight.
Speaker BThe AR on that is so difficult to manage if you don't have just a big, huge Runway to start with.
Speaker ARight, Exactly.
Speaker ASo, you know, and then again, like a lot of people don't have the appetite.
Speaker AIf you're a small sales organization, I definitely recommend it if you' really really good closers and you're just short on leads.
Speaker ASpend the five to $10,000 a month because you will find a sweet spot.
Speaker AIt's just going to get really difficult to scale that.
Speaker ASo, so, yeah, you know, and so like the light bulb though, what happened for me and like we talked about the inefficiencies of like turnover, right?
Speaker AYou know, companies constantly having to rebuild the light bulb for me was, was affiliate marketing.
Speaker AAnd this is nothing new.
Speaker AThis has been going on for decades, if not centuries.
Speaker AAnd from what I understand, like, I don't know how they did it, but Amazon started as an affiliate marketing company and the whole concept is giving people that don't have the capability to do something full time the ability to cash in on an opportunity as part time as they want, right.
Speaker AWhether it's, you know, one or two hours a day, one or two hours a week, one or two hours a month, whatever it is.
Speaker ARight.
Speaker AAnd so, you know, what I'm doing right now is I'm building out an affiliate army with systems that help people get into action as frequently or as non frequently as they want.
Speaker AWe're talking about Realtors, H vac people, right?
Speaker AAnybody that has net like an extensive network of homeowners that would be interested in making money in solar.
Speaker AThey're just very dedicated to what they do because they love it and they're doing well, Right?
Speaker ASure, yeah.
Speaker AAnd then you got, you know, you got people that just, they, they can't take the risk of quitting their job, putting everything aside to spend six months learning something because that's the learning curve, whether it's solar, H Vac or anything else, like sales.
Speaker AHow easy, you know, and if you're 100 commission, like we are in solar, good luck, right?
Speaker ALike, right.
Speaker BYou eat what you kill.
Speaker BLet's hope you're a good hunter, right?
Speaker AAnd so like it's so hard to find someone to be willing to commit to that and then actually have success, right.
Speaker AYou know, you and I are a rare breed, man.
Speaker AAnd anybody listening to this call that's in this industry, like you're a rare breed.
Speaker ALike you are in my opinion, top 1% of individuals because not a lot of people have the guts to like go in, go in and figure this stuff out, right?
Speaker AEven with mentorship.
Speaker ASo, so yeah, like imagine, you know, literally 1% of people are, are capable of doing what we do, right?
Speaker AWell, affiliate marketing opens the door to the other 99%.
Speaker AAnd when we're talking about 20 or 30 million homes going solar between now and 20, 40.
Speaker AThat's how we're going to do it.
Speaker AAnd what's crazy is 30,000 homes that go solar in a year is a billion dollars in sales revenue for a company.
Speaker ASo like even if we did a hundred thousand installs a month, not a month, a year, we are barely scratching the surface and we're worth billions of dollars as a company.
Speaker ALike billions.
Speaker ABillions.
Speaker ATake the number.
Speaker AYou know, I think that's roughly three and a half billion in sales revenue.
Speaker ALike you can 10x that.
Speaker ARight.
Speaker ALike in terms of like the actual value of that company with how people.
Speaker AOrganization.
Speaker ASo it's.
Speaker ASure.
Speaker BWith evaluation.
Speaker BAbsolutely, yeah.
Speaker AAnd what, like, let me take out my calculator.
Speaker AWhat's a hundred thousand?
Speaker ARight.
Speaker ALike, so obviously it's on a yearly basis, but If I take 100,000 and divide that by the lower number, you know, to 20 million, that's.005% of how much you move the needle.
Speaker AExcuse me.
Speaker BWow.
Speaker AIt's a half a percent.
Speaker AYou're moving the needle.
Speaker AHalf a percent a year with 100,000 installs.
Speaker BI love that.
Speaker BSo for everybody listening what Cameron's talking about, there's a lot of times you'll hear, especially you start to see solar where you're at, where you're located in a lot of places and you'll start to hear people talking about, oh, you, it, solar's not going to last very long.
Speaker BIt's almost done, you better get in because you know, you only have a few years to, to make any money.
Speaker BThat is absolutely not true.
Speaker BWhat he's just talking about.
Speaker BA hundred thousand installs move the needle for the entire industry.
Speaker BA half a percent.
Speaker BA half a percent.
Speaker AAnd, and that's only.
Speaker AOh yeah, and that's only talking about the 20 to 30 million homes that the government has mandated to go solar between now and 2040.
Speaker AThere's a whole nother, like that's 30 of the market.
Speaker AAnd the market's growing.
Speaker AHouses are constantly being built.
Speaker ASo really we're talking, I mean, what's, what's half a percent times 0.33, right.
Speaker ALike we're really talking.
Speaker ANo, yeah, yeah.
Speaker ASo it's really like, like less than a quarter of a.
Speaker AIt's like, like just over a tenth of a percent.
Speaker BIt's insane.
Speaker BYeah, there's so much open, open market, open blue sky in the industry and especially now, at least with our organization, we just rolled out the commercial side of, of, of solar as well because up until now, I mean, we're strictly residential and to scale from 0 to 89 million at like the end of year three and year four as a company, that's massive growth and that.
Speaker BAnd now to be, you know, pushing a half a billion dollars in, in a calendar year as a company.
Speaker BAnd that's not, that's zero.
Speaker BThat's 100% residential.
Speaker BYou know, so that now that we're adding the commercial piece, which of course are bigger projects, you know, sometimes slower moving, but wow, the, the market's insane.
Speaker BIt's, it's amazing.
Speaker BI love the industry so much and you know, and so kind of back to the lead conversation too, in efficiency.
Speaker BThat's partially why I wanted to have you on today because you are, are a master at the affiliate, affiliate program, what you were just talking about.
Speaker BAnd so it's definitely a way where as an individual in H Vac, sales rep, service tech, you know, just a comfort consultant out there, you're in front of a constant flow of people every single day.
Speaker BPart of your discovery is already asking the questions, right Sandwich right in hey, when it's summer and some rooms are cooler, other rooms warmer than the rest, and in the winter when the heater's working and rooms are warm, which rooms are colder than the rest?
Speaker BAlso, are your electric bills higher than you'd like them to be?
Speaker BOh, they are.
Speaker BHow much?
Speaker BWhat do they get to.
Speaker BOkay, great.
Speaker BAnd you don't have to completely take over your H Vac presentation with a solar presentation.
Speaker BThat's not what we're talking about.
Speaker BWhat we're talking about is adding in the question of.
Speaker BSo with your new brand new solar system, we're going to be able to reduce your electric bill by, for example, 20%.
Speaker BWould you be open to learning how to get rid of the rest of your electric bill?
Speaker BAnd they're of course going to answer yes.
Speaker BOkay, great.
Speaker BI don't know if you knew this.
Speaker BWe just introduced solar as part of our organization.
Speaker BWe partnered with a company that's doing it right because it's hard to find people to trust out there.
Speaker BAnd thank you for trusting us with this.
Speaker BLove to connect you with our solar or if you want to take that on and learn it yourself, like, great, no problem.
Speaker BHook me up with your electric bill.
Speaker BI'll go work my magic and we can just hop back on Zoom and I can show you what that looks like for you so it doesn't clutter up the H Vac presentation.
Speaker BYou've already got them taken care of there.
Speaker BAnd then you can show them how they can combine it at no money, $0 to convert and then, hey, let's just knock out the rest of your electric bill while we're here.
Speaker BAs part of our service as a company, this is how we're differentiating from the entire rest of the market.
Speaker BPart of our service as a company is we also provide a free energy evaluation for your home that's all inclusive.
Speaker BWould you like, would you be open to that free evaluation?
Speaker BThey show you how you could possibly save tens of thousands of dollars.
Speaker BGreat.
Speaker BAnd so it's like we're constantly in front of these massive amounts of people and it's just introducing a couple questions like that and learning the word path and the language patterns to get interest.
Speaker BAnd now, you know, if you're have a company that, you know, you want to have a dedicated person that just focuses on this or if you want to take it on, on yourself, you know, we're, Cameron and I both are definitely training people all over the country how to have that conversation.
Speaker BAnd you know what it looks like?
Speaker BI mean, because what's a, what's an average commission on a solar cell, Cameron?
Speaker BWhat's that looking like right now?
Speaker AYeah, I think it varies a little bit market to market.
Speaker AI like to be conservative.
Speaker ASo I always say 4 to 6,000, but a lot of people are average, you know, around seven, 7,000.
Speaker AYou know, some 10, some two, just kind of somewhere in there.
Speaker BSure, yeah.
Speaker ABut the beautiful thing is like everything you're saying and what we haven't even mentioned is like the way we're leveraging it and the way I recommend anybody that's using affiliate marketing to leverage it is like onboard them as a rep, have them do 10 of the work and then give them 50 commissions.
Speaker AIt's free money.
Speaker AYou're gonna, you're not spending a dollar literally for this lead.
Speaker AAnd the thing I didn't even highlight is like the inefficiency of lead gen, whether it's door knocking or, you know, paid advertising or whatever cold calls is, they're all cold.
Speaker ARight.
Speaker AYou know, door knocking is cold, which I think turns into a warm lead very quickly once you have gained access to like sit down at their kitchen table.
Speaker ABut again, it takes a lot of time to find those.
Speaker ARight.
Speaker AAnd then, you know, when you look at lead gen, especially at scale, you're sitting down with people that are shopping like four or five different companies.
Speaker AThey have no idea who you are.
Speaker AYou have to develop all this report.
Speaker AAffiliate marketing is like someone that has developed a relationship, whether it's a personal friend or client or whatever that already has trust built.
Speaker ARight.
Speaker ASo for like H Vac, you know, companies that are listening or reps, like, you've already done the heavy lifting.
Speaker AYeah, right.
Speaker AI like to use the example of realtors, right.
Speaker ALike, it takes a minute to sell a home.
Speaker ARight.
Speaker AIt is not a, it is not a, a fast process.
Speaker AAnd so like, you've done all of this work to tr.
Speaker ATo gain someone's trust to make the biggest sale and biggest purchase for this individual that they probably will ever make.
Speaker ARight.
Speaker AIn most cases.
Speaker AAnd, and so, like, the conversation for passing solar is just that easy, right?
Speaker AIt's like, hey, I really appreciate the opportunity, by the way.
Speaker AYou're in a territory that's probably going to average anywhere from two to $300 a month for electricity.
Speaker AI have a, a friend that I really trust.
Speaker AHe does solar the right way.
Speaker AAnd, and there's a, there's, there is a way where you could possibly eliminate what you pay for electricity and replace it with something that you own that's actually cheaper and is locked in for life until you pay it off.
Speaker ASo I don't know if that's possible, but is it okay if I have him give you a call?
Speaker AThat's how I would approach it.
Speaker AI want to have as much control as possible.
Speaker ARight.
Speaker ARather than them say, oh, I'll give them a call.
Speaker ANo, like, is it okay if I have him give you a call?
Speaker ARight.
Speaker AAnd it's immediately up to the solar advisors.
Speaker AYou know, it's his, it's his duty at that point to make that call.
Speaker ASo.
Speaker ARight, but, but the point is you're taking warm market and leveraging it at large scale.
Speaker ARight?
Speaker AAnd that's the beautiful thing.
Speaker AAnd so what I'm really excited about, I got a call tomorrow and we're, we're implementing systems on how to get people into action on the affiliate side part time.
Speaker ARight?
Speaker ASo, yeah, man, I mean, it's game over.
Speaker AIf you really leverage this and get after it, it's, you know, it's going to take a little bit more time.
Speaker ALike, I could go into the field right now, knock some doors, and I guarantee I'll set a couple appointments and one of them will probably close and install.
Speaker ARight?
Speaker ABut for me, dude, I'd rather spend three to six weeks really, really building this out.
Speaker ARight?
Speaker AAnd still door knock, just not as full time as I was.
Speaker ARight, sure, sure.
Speaker AStill run marketing appointments from, from paid advertising, but just not as much as I was because, like, this is the answer.
Speaker AThis is the answer.
Speaker BSo, yeah, so with this move, and of course we're seeing it in a lot of ways, and this is a topic that I'm going to dive into as well, is virtual.
Speaker BYou know, so with that move one, that means you're, you're going to be a lot more efficient in lead generation, of course, because other people are out there doing the work.
Speaker BIt's not just maybe a canvassing team that's setting appointments, it's people all over.
Speaker BBut this also lends itself towards a lot more virtual appointments as well.
Speaker BWhich, you know, as much as we see it, because we're in the industry, it's barely, barely, barely starting and barely being tapped.
Speaker BRight.
Speaker BSo talk a little bit about virtual appointments and, and it's something you could do with.
Speaker BI was leading.
Speaker BI taught a webinar for 350 people in like May or June of 2020.
Speaker BI had to sell air conditioning virtually.
Speaker BSo something that is happening, but not many people are really diving into it.
Speaker BI think they're scared of losing the personal connection.
Speaker BSo I know you've done a lot of virtual talk.
Speaker BTalk to us about that shift and the ability to kind of be that hybrid person.
Speaker BThis person's in person, this person's virtual.
Speaker BHow is that working out for you?
Speaker AYeah.
Speaker ASo, you know, like, obviously the in person sales process is always going to be king.
Speaker ABut what virtual, like just in terms of a connection.
Speaker ARight.
Speaker ABut when you look at virtual, it opens up the market to everywhere.
Speaker ARight.
Speaker AYou know, Canada, the United States, like I don't know how many providences there are in Canada, but we're talking about a very large country as well as, as United States, like geographically, geographically speaking.
Speaker AAnd so, you know, for me to be able to sell a deal in Texas from my kitchen table in Sacramento is just crazy.
Speaker ARight.
Speaker AAgain, on the inefficiency side though, virtual paid leads close at a very low percentage at scale.
Speaker ARight.
Speaker AThe break even point, no matter what, because the leads cost the same.
Speaker AThe breakeven point is, is like 10, 11%.
Speaker ARight.
Speaker ASo you really need to be closing deals between 12 to 15% to earn any profit.
Speaker AVirtual close closes less than 8%.
Speaker AWow.
Speaker ASo I've had a lot of success because I basically just took my normal in home sales process and found a way to copy and paste it to virtual.
Speaker AAnd, and I am very good at, you know, getting people to do things even over a computer screen.
Speaker AThat's just experience.
Speaker AThat's all that is.
Speaker ARight?
Speaker AYeah, it's very doable and small scale.
Speaker AAgain, very doable.
Speaker ABut the key here with virtual, again with affiliate marketing, is you're not, it's not like you're not losing a connection.
Speaker AYou're talking to Aunt Sally's or you're talking to Sally's Aunt Susie.
Speaker ARight?
Speaker ALike someone who knows this person well and has already bought something from them or, or is like very close to them.
Speaker ARight, sure.
Speaker ALike these potential, like these, like these warm market affiliate leads.
Speaker AWhen they get a utility bill using solar as an example, right.
Speaker AThey, they, they acquire the actual bill and then set an actual appointment that sits it's closing at 90%.
Speaker BEverybody talking about an 80 difference in close rate.
Speaker AOh yeah.
Speaker AAnd it's like, but like the, the money is way more than 80, right?
Speaker ALike it's like, you know, we're talking about like 700, 800% growth, right.
Speaker AI couldn't be zero there.
Speaker AI'm not very good at math.
Speaker AI just, you know, if you put a dollar in front of.
Speaker AThey get pretty good at it.
Speaker ABut, but, but, but we have the data, right?
Speaker ALike we've built out a team of about 6, 16 to 17,000 affiliates over the last like 11ish months.
Speaker AAnd those are the numbers, right?
Speaker ALike that.
Speaker AWe know the numbers.
Speaker AAnd so that's why I'm so excited about it because like I didn't build an army of 16,000 affiliates.
Speaker AWe had someone who was already very good at this in a different industry apply this to solar.
Speaker AAnd once Dave figured it out, he, it blew his mind.
Speaker ARight.
Speaker AAnd something I really want to highlight here because I got so excited that I was ready to just like, you know, run in one direction with tunnel vision.
Speaker ADo not stop doing what's already working.
Speaker ARight.
Speaker AAnd I, you know, I got this from Dave yesterday, like hey, knocking doors is working for us.
Speaker ARunning, you know, these marketing appointments from our Legion company is working for us.
Speaker AWe don't want to stop doing what's working.
Speaker AThis is just another avenue.
Speaker AAnd if you do it correctly, you're going to be able to make now money through sales.
Speaker ARight.
Speaker AUtilizing what already works while also scaling something that can potentially replace something.
Speaker AThat's a large overhead, right?
Speaker BSure.
Speaker AThe way I look at it is like turnover with door knocking is overhead.
Speaker ARight.
Speaker AYou have to continually utilize systems, right.
Speaker ATo, to be onboard new reps and, and go through training and whatnot.
Speaker AAnd that's time away from the field.
Speaker AThat's money spent on recruiting, ads, whatever.
Speaker AAnd then obviously, you know, paying for advertising for leads is a high cost for a lot of organizations.
Speaker ASo you know, it's not going to happen overnight for anybody.
Speaker ABut if you do it right, you could put yourself in a Position to where everybody that is trained to be a closer is filled with a full day, five, six days a week with warm market virtual leads.
Speaker BRight?
Speaker BYeah.
Speaker BBut I mean nothing better as a closer to just sit all day long and just sit with people and that already wanna buy.
Speaker BThey already wanna buy you or at.
Speaker ALeast know the person that referred you because.
Speaker AOh, it's just.
Speaker AOh my gosh, it's just.
Speaker AYeah, imagine that.
Speaker ARight.
Speaker ALike obviously it's still tremendous amount of work because the key here is like it's, it's not making your life easier, it's just more efficient.
Speaker ARight.
Speaker AIt's still gonna take so, so much work.
Speaker ABecause the key key here is getting people into action on a part time basis.
Speaker AYou have to have systems in place in order to make that work.
Speaker ARight, Right.
Speaker BAnd so like entry needs to be so low for them to just be able to just do it without having to spend enormous amount of time training or anything else.
Speaker BJust be able to go and immediately take action and see results.
Speaker A100 yep.
Speaker ASo we already have the systems in place that are working.
Speaker AMy job right now with my personal team is just implementing that into, into action.
Speaker ASo we're, we're.
Speaker AYeah, we're excited to release man.
Speaker BLove it.
Speaker BYep.
Speaker BSuccess happens at the speed of implementation, not the speed we learn it.
Speaker BHow fast can we put it into practice?
Speaker BYeah.
Speaker B100 powerful.
Speaker BSo and this is why I'm so excited for everybody listening.
Speaker BI mean a story of, you know, kind of affiliate.
Speaker BAn affiliate story.
Speaker BWe had a guy, his name was Charles and he got really good at setting appointments.
Speaker BHe didn't have to.
Speaker BSo as an example, this is how you can build into your bottom line.
Speaker BBuild it as a.
Speaker BIf you're in an area that you just have a really maybe make a relationship with somebody that's in solar and work out a deal with them.
Speaker BYou know, if you want to send me a message or send Cameron a message.
Speaker BAbsolutely.
Speaker BReach out to us.
Speaker BYou can hit me at Sam Close it now.net I'm happy to.
Speaker BIf you're in California, let me know.
Speaker BI'm happy to hook you up with, with Cam and get you connected over there or anywhere.
Speaker BIf you, if you connect with him more than me listening, then perfect, let me know.
Speaker BWe'll get you connected.
Speaker BBut more importantly, so Charles's story, he got really good at just setting an appointment and pass those appointments over to the closer.
Speaker BThis was when he was first starting his seller journey.
Speaker BHe didn't learn how to present.
Speaker BHe didn't learn how to close deal.
Speaker BHe didn't have to learn how to do anything.
Speaker BThis is what the affiliate looks like.
Speaker BAnd you know, for H Vac people, if you don't want to go through the effort of learning all of it, you don't want to have to deal with that.
Speaker BBut you want a way to keep doing what you're doing.
Speaker BYou're in front of a ton of people and really capitalize on solar money.
Speaker BWhat Charles did, he wouldn't set up a bunch of appointments.
Speaker BLike 12 of them closed one month and his next month's paycheck was $26,500.
Speaker BNot learning the, not learning the process, not learning anything about solar other than just getting people interested enough to set an appointment with the person who followed right behind him and closed the deal.
Speaker BSo that's easily, definitely.
Speaker BAnd that's one person setting enough appointments that 12 of them went solar.
Speaker BSo that's an example of.
Speaker BAnd that's how you add into your.
Speaker ACompany 50 split, right?
Speaker ASo like that's the powerful thing, you know, and, and maybe, maybe we're getting, you know, a little salesy here.
Speaker ABut like at the same time, again, this, the whole idea is to open up 99, right.
Speaker AAnd there's people in Canada and many other countries that could literally do this from their computer if they have a network here in the United States.
Speaker AAnd so, yeah, man, it's just so powerful.
Speaker ALike two, two, two key takeaways about Charles is like he was dedicated full time, right?
Speaker ASo not everybody's going to make $26,000 a month doing absolutely a full time business, but it is definitely possible, right?
Speaker AIf you have a good network, you're doing 10% of the work to earn 50% of the pay with, with the.
Speaker AHow we're structuring it.
Speaker ARight.
Speaker AAnd you know, if you want to implement this into your business and you're already thinking about, you know, other industries that correlate well with what you're doing.
Speaker AYou know, a lot of people that listen are in H Vac just know that like you, it's.
Speaker ATo me it's worth it to pay 50%, right?
Speaker ATo me, it's worth it.
Speaker ABut again, you can structure it literally however you want and scale it as fast or as slow as you want, you know, so it's.
Speaker BYeah, absolutely.
Speaker BYeah, you got it.
Speaker BYeah.
Speaker BAnd there's plenty of other verticals.
Speaker BI mean, if you're in an area and you know, in the Facebook group recently, there's been a lot of people talking about, man, I'm doing great, except I just don't have enough business yet.
Speaker BI don't have enough leads.
Speaker BA great way to generate leads is create yourself a referral network.
Speaker BIf, if you don't already, you know, go.
Speaker BIf you, if you're not going to groups like BNI or your chamber of commerce events, your local Rotary clubs and lion clubs and all the, all the business networking events that are designed and built to people from all different trades to pass referrals to each other.
Speaker BBuild your own, take ownership in your own business and your own income.
Speaker BMeet just literally go on, go on Google and just search for the top rated companies in your area and pick up the phone and start calling and say, I'm building a referral network.
Speaker BI'm one of the top people in a track.
Speaker BI'm one of the top people in solar in my area.
Speaker BI would love to build a network so we can exclusively pass leads to each other and we can meet each other's networks.
Speaker BBecause you're already in the homes I want to be in.
Speaker BGo build your own network.
Speaker BThis is a way to start into that affiliate process, solar H vac, combining them.
Speaker BIf you're plumbing, electrical, windows, there's literally people that listen that do California closets.
Speaker BIt's the same process selling in home or selling virtually for home improvements.
Speaker BThe process is the same.
Speaker BReplace this widget with that widget and we're all in the same houses.
Speaker BWhy not support each other?
Speaker BAnd that's what I love so much about the affiliate program.
Speaker BIt's a way to add a lot of extra income without, like I said, 10 of the work and 50 of the pay.
Speaker ASo yeah, yeah, man, there's so much good in that, you know, and you know, like, it's not to get spiritual or religious, but like, you know, when.
Speaker BYou please do it, go for it.
Speaker ASupporting each other.
Speaker AI just think of God's work, man.
Speaker AYou know, we, we need to, we need to earn.
Speaker ALike that's part of how this world works.
Speaker AAnd, and God is okay with that, right?
Speaker AAnd so why not leverage the ability to be able to like have everybody win, right?
Speaker AAnd so, you know, there's so many ways to do this, man.
Speaker AThere's so many ways.
Speaker AAnd, and the way I look at it that, you know, I was talking to one of your mentors, we share Jimmy J's about like how, you know, let's just use door knocking and as an example, right.
Speaker AI know most people in home improvement do some level of that.
Speaker ADon't treat it any different, right?
Speaker AI'm going to use solar as an example because that's what I know if I screw up a, a solar door knock, I just cost that homeowner $125,000 in savings on average.
Speaker AIt's the same thing if you screw up an affiliate conversation.
Speaker ASo, like, how many doors do you have to knock to find the person that's willing to give you a bill and essentially set an appointment?
Speaker AIt's the same in affiliate.
Speaker AIf you're good at door knocking, though, here's the key.
Speaker AIf you're good at door knocking, if you're good at sales, this is going to be a, an incredibly easy conversation.
Speaker ALike, I have not had any.
Speaker AI just started really leveraging this Monday.
Speaker AToday is Wednesday.
Speaker AI've had no, no, no lash back.
Speaker AI think I've had one conversation with someone who's like a little hesitant because they feel like since they work with a loan company, they don't want to cross any lines that could potentially put in harm's way with their, with their job.
Speaker ASo, you know, but like, again, most of the conversations have been very smooth.
Speaker AThe key is, like I said earlier, getting them into action, right, and having a system in place.
Speaker ASo treat it like door knocking.
Speaker AJust do, just do it.
Speaker AThat's all you got to do, you know, and fine tune and figure out what's working, what's not, and, and just continue to, you know, implement.
Speaker ARight?
Speaker BSo love it, love it, love it.
Speaker BSo glad we circled, circled around for that because it's so, it's definitely powerful, you know, and at the end of the day when you're talking about if you screw up your process, you've cost that homeowner, what I'm truly hearing from you is I care about that homeowner.
Speaker BIt's about truly serving them in a way that, you know, none of the rest of the market is.
Speaker BEverybody else is out there, you know, if they're knocking the door, if they're buying leads or what, however they're connecting with the homeowner there, most people are thinking, I wonder how much my commission is going to be in this, in this deal.
Speaker AI've done that.
Speaker BAnd the second you get commission breath again, their BS meter starts to ding, ding, ding, and your toes, you're out the door.
Speaker BIt's not about that.
Speaker BIt's about how can I serve this homeowner today.
Speaker BIn fact, I'm actually really excited.
Speaker BI've got an interview podcast that's going to drop this Friday.
Speaker BThat's the same topic from a another sales trainer in the H Vac industry, Nathan Goff.
Speaker BAnd his, his whole thing Is service.
Speaker BYou know, how do we serve the homeowner better?
Speaker BAre there things that we can do to add more value if they buy from us or not?
Speaker BNow we know that the way that we can help them the best is by helping them buy.
Speaker BYep, absolutely.
Speaker BYou know that we can't help them.
Speaker BWe can't keep them from being taken advantage of by other companies if, if, if they don't buy from us.
Speaker BYep.
Speaker BRight.
Speaker BThat's the way to help them the best.
Speaker BBut how can we add value every time?
Speaker BYou know, life philosophy is what give more value than you take.
Speaker BYep.
Speaker BAnd it's beautiful.
Speaker BWhat is that?
Speaker AThick and grow rich Napoleon Hill, the man who does more than he is paid for will soon be paid for more than he does.
Speaker ARight?
Speaker BYou got it?
Speaker BYeah.
Speaker AYeah, man.
Speaker AYou know, and, and just to kind of add to it and I, I don't like to do this, but I do have a lunch that I got to get to here, so I don't have too much time left, but.
Speaker BNo, you're good.
Speaker BIt's time to land the plane, so.
Speaker ARight.
Speaker ABut, but you know, you talk about serving the homeowner, right?
Speaker AYou said Nathan Goff, huh?
Speaker AYeah.
Speaker BSo, yeah, he's over in Carolina, does H vac.
Speaker BSales training.
Speaker AYeah.
Speaker AYou know, and, and he's a hundred percent right.
Speaker ALike if you're in the service minded, you know, if you're in the service mindset, like it's really hard to lose.
Speaker ARight.
Speaker AThe other thing too is like if you're thinking about your commission, of course everybody needs to make money.
Speaker AHowever, it's very small minded.
Speaker AYou're thinking about one sale, right.
Speaker AWhen you could like this model of work, you know, 10 of work for 50 of the pay.
Speaker ALike that's serving, that's being of service to other industries that could leverage this opportunity and solar or H vac, vice, you know, you name it, right.
Speaker AEt cetera, et cetera.
Speaker BRight.
Speaker AAnd, and like for me, dude, you know, I look at giving up 50 of my commission to gather thousands of warm market leads.
Speaker ASo it's much bigger thinking.
Speaker ARight?
Speaker ARight.
Speaker ASo, you know, not only are you, if you get commission breath, you're putting yourself in a hot spot with the homeowner one on one right there for that one sale.
Speaker ABut you're also putting yourself in a position to just be limited to the amount of leads that come in no matter what.
Speaker ARight.
Speaker BSo yeah, your mindset's wrong.
Speaker AAll that thinking out.
Speaker AAnd the best way to do that is to make sure that everybody, you know, profits in some way.
Speaker AShape or form.
Speaker ARight.
Speaker ASo.
Speaker BLove it, love it, love it, man.
Speaker BWell, thank you for hanging out with us today.
Speaker BThis has been a very enlightening conversation and I always, always enjoy when I get to connect and bounce ideas off of each other.
Speaker BAny last, any last words before, while we've still got you on here, that you want to impart to these professionals out there and that are moving forward?
Speaker BYep.
Speaker AThe, the thing I'll leave you with is something that I learned from Robert Proctor, who's our new Chief Technology officer, and what he has seen in decades of experience with business.
Speaker AVery, very high level individual, worth a lot of money.
Speaker AIs the reason that business.
Speaker AThere's four reasons businesses fail.
Speaker AArrogance, stupidity, ego.
Speaker AThen I forgot the fourth.
Speaker ADarn it, man.
Speaker AIt's such a good point.
Speaker AI want to say selfishness, but I think that falls on in line.
Speaker AYeah, I can't, I can't think of it, but yeah, man, you know, figure out, like, I guess what I left Apricot with at our event is like, you know, figure out your purpose, right?
Speaker AAnd something that is really, really powerful, you know, like, you know my story with, with alcoholism, right?
Speaker AYou know, I've suffered, been very, you know, blessed, you know, grace of God, to be sober almost three years now.
Speaker AAnd what I, what I left people with is, is, is the power of day Negative one, right?
Speaker AA really good friend of mine got sober on June 2, 2004.
Speaker AYeah, 2004.
Speaker AHe's 19 years sober and he doesn't celebrate June 2.
Speaker AHe celebrates June 1.
Speaker BInteresting.
Speaker AAnd the reason for that is because he really wants to remember what that day felt like, right?
Speaker AAnd from his POV, what it felt like, you know, in the 100 degree heat, walking on that dead, crunchy grass.
Speaker AAnd what it felt like under his feet into a home of squatters full of alcoholics and drug addicts, a couple dozen cats and no litter box.
Speaker ARemembering the smell, right?
Speaker AAnd just remembering where he was in that moment.
Speaker AAnd, and so I correlate it to business, right?
Speaker ALike if, if you, if you got into an opportunity, right?
Speaker ARemember what it was like before.
Speaker AWhat was that like last week before you found it, right?
Speaker AAnd just remember that's why you're here.
Speaker AAnd.
Speaker AAnd I think, you know, when we talk about gratitude, it's really an action word, right?
Speaker AWhat you do is really going to show whether or not you truly are grateful for what you say you are grateful for.
Speaker AAnd I think the most powerful thing you could do is remember Day negative one.
Speaker BWow.
Speaker BDay negative one.
Speaker BThat is.
Speaker BI've never heard that concept.
Speaker BAnd thank you for sharing.
Speaker BThat is powerful.
Speaker BSo day negative one, everybody.
Speaker BMan, talk about that will keep you driving through those days, even when you don't feel like it because you know you've got that bigger purpose.
Speaker BSo powerful.
Speaker BWell, thank you, thank you, thank you for sharing.
Speaker BAlways a pleasure.
Speaker BEverybody listening to the podcast, email me sam@closeitnow.net Cam, how does it, how does everybody get a hold of you?
Speaker AYeah, you can reach me.
Speaker AI just usually, usually use my work email Cameron@AprilSolar.com that's the one I check.
Speaker AI mean, you're welcome to give me a call too, but probably the best way to reach me is my Instagram, which is Mr. M R. Mamba M A M B A A A 3 A's at the end.
Speaker BSo nice.
Speaker BLove it.
Speaker BYep.
Speaker BEverybody go follow Cam on his Insta.
Speaker BHe's working on building that.
Speaker BWe'll get you a blue check.
Speaker BAnd yeah, so if you're in, anywhere in California or you just want to talk to Cam about solar, about what it's like in with this affiliate program he's talking about.
Speaker BIt's new, it's innovative in the industry.
Speaker BWe're totally disrupting the industry this year.
Speaker BReach out to Cam.
Speaker BYou can reach out to me.
Speaker BI'm doing the same thing as well, you know, helping, helping H vac people get into the solar vertical.
Speaker BSo reach out to either one of us and we're happy to, definitely happy to go share a lot of that information with you.
Speaker BAnd otherwise, just thanks for hanging out, everybody.
Speaker BIt's a really great conversation.
Speaker AThank you so much.
Speaker BLove it.
Speaker BAnd thanks for the bringing your apr kitties on the, on the thing as.
Speaker AWell and love the attention, man.
Speaker ASo, yeah, tell your listeners if you get a chance, thank you so much.
Speaker AIt's, it's an honor, man.
Speaker AVery privileged to.
Speaker ATo be on this call and hopefully I was able to impart some guidance in some way, shape or form.
Speaker BLove it.
Speaker ALet's connect and you know, you can, you can get a beer and I'll have a soda water.
Speaker BSounds good.
Speaker BNo, I'm actually so speaking of that, I am actually since January.
Speaker BYeah.
Speaker BI'm how many.
Speaker BSix months sober now, so.
Speaker AWow.
Speaker BYeah, yeah, yeah, yeah, yeah.
Speaker BGood stuff.
Speaker BSo in fact, what we normally in all those individual episodes, we do what's in your cup section and we talk about coffee and new.
Speaker BNew coffee grounds and the mushroom water movement and, and yeah mate.
Speaker BAnd all the different things.
Speaker BWhat's.
Speaker BWhat's good for your brain.
Speaker BRight.
Speaker BSo.
Speaker BBut all right.
Speaker BWell, let's land this plane everybody.
Speaker BWe're gonna wrap it up like we always do at the end of a podcast.
Speaker BYou go out there, save the world one heat stroke at a time.
Speaker AThanks for listening to Close it now with Sam Wakefield.
Speaker BSubscribe to the podcast now so you're.
Speaker AFirst to hear new episodes jam packed with actionable tools and tips to make you the top H Vac professional in your market.
Speaker AIf you have friends and colleagues who would like this show, share it with them and send them to our Facebook community for more in depth discussion about the challenges we all face and how to overcome them on the Close it now podcast.