Welcome to Close it now, an H Vac sales training podcast with Sam Wakefield.
Speaker AHere we'll build your reputation in residential H Vac sales to be the expert influencer in your market.
Speaker AYou'll get insight into the top minds in the industry as they share their skills and hacks to help you on your journey.
Speaker AThis podcast isn't just about selling more.
Speaker AIt's about understanding your customers needs and building efficiencies behind the scenes so you can sell more but work less while being top of mind when people think H Vac.
Speaker ANow let's get started with your host of the Close it now podcast.
Speaker AThis is Sam Wakefield.
Speaker BAll right, welcome back to Close It Now.
Speaker BSam Wakefield here.
Speaker BI am super excited to talk to you today day about this topic.
Speaker BIt is everything when it comes to mindset, when it comes to everything that we do in sales, when it comes to all of it.
Speaker BThis is the differentiator between average people, average salespeople and the top performers.
Speaker BSo stay tuned.
Speaker BToday we are going to dive into what is that separator between all the top performers and everybody else.
Speaker BBut before we get into that, a couple of things I want to talk about.
Speaker BOne is this week, if you are listening, this is January 22, 2024.
Speaker BWe are getting into the winter months.
Speaker BIt is cold out there.
Speaker BI hope you are staying warm.
Speaker BPersonally, I just got back from doing a training up at Yostin Campbell up in New York in the Bronx, Yonkers area and New Rochelle and it was a blast.
Speaker BThose guys are killers up there.
Speaker BSo huge shout out to the whole crew up there at Yostin Campbell.
Speaker BYou guys are rock stars and some cool stuff happened while I was there.
Speaker BSo for everybody that says, hey, your, your, your content is great but you should get out in the field and you know, prove it.
Speaker BWell, I do.
Speaker BYou just didn't know.
Speaker BI made me realize somebody commented that in my PO in, in my Facebook group and I realized that I just need to.
Speaker BSo yes, I do on site training.
Speaker BMy whole, the, the team does on site training.
Speaker BI am excited that we have, I have two people who have come on board with Close It Now.
Speaker BYou're going to be hearing a lot from them in the near future.
Speaker BWe're going to get them on some podcasts, get some conversations with them.
Speaker BStephen and Corey, we're doing some cool stuff but so yeah, we do on site training.
Speaker BI was just up in New York and man the numbers were incredible.
Speaker BSo the one person alone, you got to join the Facebook group because we talk about this all the time.
Speaker BWhich is really fun.
Speaker BInside the Facebook group, we do a ton of different trainings and things like that all the time.
Speaker BSo make sure to join the Close It Now Facebook group.
Speaker BAnd man, I got a text from the sales manager, John up there and he said, holy cow, I don't know what you did to these people, but they are absolutely out there murdering it.
Speaker BSo this was at about mid afternoon on the.
Speaker BThe day after the training.
Speaker BSo the first day of the training or the last day of the training we did, they did between six people.
Speaker BThey sold 17 jobs.
Speaker BThe next day they sold 14 and still had more calls.
Speaker BSo his comment was so direct quotes.
Speaker BHis comment was, Dude, 17 jobs sold yesterday, 14 jobs sold today.
Speaker BAnd we are going to more calls still.
Speaker BWtf?
Speaker BWith about five or six exclamation points.
Speaker BThis is how we walk in a house.
Speaker BAfter you came and he put in a video or a gif of Conor McGregor doing his walk in the UFC ring.
Speaker BAnd I was like, yeah, 100%, man.
Speaker BEvery single time I do an on site training, this is what happens to a company.
Speaker BLiterally multiply the numbers in days, right?
Speaker BOne guy alone, he has done in.
Speaker BLet's see, let's do some math here because he was just really crushing my guy Austin up there.
Speaker BSo huge shout out to Austin and everybody's killers.
Speaker BScuba Steve, Curious George, all you guys, Omar Frank, everybody up there, let's see.
Speaker BThat's fine.
Speaker BI don't want to forget anybody, but gosh, it was so, so, so good.
Speaker BBut the numbers are just incredible that people are putting up and really at the end, and the whole point of, the whole point of this, the whole reason that I'm talking about this is not to impress you all, but to impress upon you of what happens when you fix your mindset, right?
Speaker BWhen you fix your mindset.
Speaker BIt's just incredible.
Speaker BSo Austin, he first day out he did 146,000.
Speaker BAnd then the second day he did another 80.
Speaker BThe third day he did another 50.
Speaker BAnd the fourth day he did another 50.
Speaker BSo in four days, that's 80.
Speaker B130.
Speaker B180 plus 146.
Speaker B280.
Speaker BLet's see.
Speaker BI better grab a calculator.
Speaker B146 plus 180.
Speaker BYeah.
Speaker B326K in four days.
Speaker BSo that's a pretty incredible pace.
Speaker BAnd you know, honestly, everybody, it's.
Speaker BYes, Austin is great.
Speaker BHe's just.
Speaker BHe's only one, the only one reporting his numbers.
Speaker BI know everybody else up there is killing it too.
Speaker BBut more importantly, everybody, it's about mindset.
Speaker BThe reason I bring this up is it, yes, we covered a lot of sales training, we covered some verbiage, but the main thing is mindset.
Speaker BAnd really sales is simple.
Speaker BY' all bust out.
Speaker BI was up in New York for a week, so I got to bust out my Texan because gotta get that, get that accent back in my mouth.
Speaker BAfter spending a week with, with New York New Yorkers was definitely a, definitely a journey.
Speaker BBoilers, man.
Speaker BWow.
Speaker BAll y' all in the north to do boilers.
Speaker BIt, uh, it's powerful.
Speaker BThere's a lot to be said about boilers.
Speaker BIt's really, really fun.
Speaker BAnd not only did I learn a lot about boilers and just the technical side of it, but I'm here to tell you boilers sell just as simple as everything else if you have the right language.
Speaker BSo the whole point of this, and this is actually going to be my session at Door to Door Con 7.
Speaker BSo it is not too late to get your ticket to door to Door Con 7.
Speaker BThe Salt Lake City, January 25, 2627.
Speaker BGo to H Vac Doors, click on the events tab and get your ticket.
Speaker BUse the code SAMW20 for a 20% discount on your ticket.
Speaker BSAM W20 to get a 20% discount on your ticket.
Speaker BSalt Lake City, January 25, 2627.
Speaker BThe keynotes are Lance Armstrong, Sean White, Chris Voss, Sam Taggart and myself, along with a couple other people that you may know.
Speaker BMichelle Van Beek and Victor Rancour.
Speaker BBoth going to be speaking, but my session is going to be change your language, change your results.
Speaker BSales on easy gentlemen, ladies.
Speaker BSales should not be hard, but the difference between top performers and everyone else is twofold.
Speaker BTwo things.
Speaker BOne is work.
Speaker BTo become someone worth buying from, you have to up level your own personal growth.
Speaker BUp level your journey.
Speaker BThat's why I work.
Speaker BI'm constantly, constantly, constantly talking to you all about personal growth, about fixing your fitness, fixing your nutrition.
Speaker BIf you're a million dollar want to be a million dollar earner, you cannot eat off the dollar menu, right?
Speaker BYou have your, your body is a machine.
Speaker BTreat it like that.
Speaker BIt treat it.
Speaker BYou're freaking thoroughbreds.
Speaker BEverybody listening.
Speaker BIf you're a sales performer, you want to do you think different.
Speaker BYou want to be a top earner, you want to be a professional, you want to learn how to do this.
Speaker BEveryone can.
Speaker BBut you got to put in the work.
Speaker BIt's not just, you know, going out and saying, you know, all the, A lot of the trainers talk about, well, you just have to serve people with heart.
Speaker BYes, absolutely.
Speaker BThat's the start, that's the foundation at the end of the day when you're authentic and you lead with your heart and you serve with your heart.
Speaker BAnd yes, that is absolutely a huge part of it.
Speaker BBut also your language matters.
Speaker BEverything that we say, every single thing you do, we're going to stop selling on just spontaneity and winging it, right?
Speaker BYou've got to have a system.
Speaker BAnd more importantly, you have to be intentional.
Speaker BBe intentional about every single thing you do.
Speaker BAnd when you start to become intentional about everything you do, the results will follow.
Speaker BSo there's a couple mindset things that we want to.
Speaker BI want to talk about today to really drive this home.
Speaker BAnd then of course, just like every episode, I'm going to give you an actionable word replacement which will make the massive difference for you right away.
Speaker BIs everybody okay with that?
Speaker BRaise your hand if you're in Drive Time University.
Speaker BRaise your hand if you want to hear what the word substitution is.
Speaker BThat will help you in every area of your life.
Speaker BIf it's sales, if you're on doors, if you are having a conversation with your partner, your kids or your parents, or just everything, this will help.
Speaker BIf you're recruiting, this is huge for recruiting, this is huge for sales.
Speaker BSo we're gonna.
Speaker BI'm gonna give you a word substitution today, which is a golden nugget that is, it's definitely a million dollar word substitution that will change your mindset.
Speaker BBut before we get to that, I want to highlight a one of our reviews today because there are some really cool reviews that have just come in.
Speaker BThis one is from, let's see, Evercool Joe.
Speaker BE V E R C O O L J O E Evercool Joe and said five star review.
Speaker BSo thank you, Joe.
Speaker BAnd it says best H Vac podcast I've ever.
Speaker BSo that's a mystery.
Speaker BI love the title because I don't know what the he's ever what Best H Vac podcast I've ever listened to.
Speaker BThe best H Vac I've ever.
Speaker BI don't know, turned off I've ever shared.
Speaker BI don't know.
Speaker BSo whatever it is Joe love reminds me of.
Speaker BI don't know if any of y' all are old enough to have listened or watched any Homestar runner on the Internet, but there was used to be.
Speaker BThere's one of the strong bad episodes that was like Trevor is a vampire and dot, dot, dot and then made up the rest.
Speaker BSo if you know what I'm talking about, pop me a message because if you know, you know.
Speaker BAnd if you don't, well, you missed out because it was a.
Speaker BIt was really hilarious back in the early 2000s.
Speaker BSo this review by Evercool Joe, best H Vac podcast I've ever five star.
Speaker BAnd the review says it has increased my closing ratio multiple percentage points and has increased my average ticket multiple thousands of dollars.
Speaker BThere is some serious value in this podcast.
Speaker BLove what you do, Sam.
Speaker BKeep the great workup.
Speaker BHoping to meet you soon.
Speaker BSo awesome.
Speaker BI love it.
Speaker BJoe, I don't know who you are, message me.
Speaker BAnd so everybody who leaves a review, if you message me directly and say, hey, that was my review, I will send you a gift.
Speaker BI am so grateful for reviews because they really do just like your business.
Speaker BThey, they mean everything.
Speaker BReviews are awesome.
Speaker BReviews are incredible.
Speaker BAnd I would love, love, love, love if you've ever gotten value from this podcast.
Speaker BJust like Joe here to pop on to wherever you listen and leave me a review.
Speaker BI'd love a five star review.
Speaker BSo that would be incredible.
Speaker BSo thank you for that.
Speaker BThank you, Joe.
Speaker BJoe, if you hear this and message me, I will send you a gift.
Speaker BAnd let's do some.
Speaker BSo here's the thing.
Speaker BI'm just deciding this on the spot.
Speaker BIf you leave a review, five star review, and you message me, I will.
Speaker BI will do a free, free hour, free coaching session with you and I'll say, I'll mail you something that's something cool, something that basically only people who message me that left a review will get.
Speaker BSo that is fun.
Speaker BSo next week we'll do another review.
Speaker BBut so let's hop into some content, y'.
Speaker BAll.
Speaker BOh, and the last very, I'm sorry, very last announcement before we do that, I'm just excited to be back in the saddle.
Speaker BI took a, you know, if you.
Speaker BFor all of you listeners who are loyal, consistent, I apologize about missing a week.
Speaker BLife has been crazy.
Speaker BIf you knew my personal life and what was going on, I'm 100% not making excuses because I am all about radical responsibility for everything in your life.
Speaker BBut sometimes life just sucks for a little bit and you have to deal with some things that come up.
Speaker BSo my time and my attention was split.
Speaker BI had some really serious family things that were happening.
Speaker BBut thankfully, everybody who's close to me that knows things are looking up, things are much better.
Speaker BSo I want to take a quick PSA moment to tell every single one of you, this is one of the missions of Close it now is to remember and remind all of you that we do this for our families, we don't.
Speaker BDo not, do not, do not, do not prioritize what we do in the trade.
Speaker BAbove your family, above the time.
Speaker BSpend time with your family.
Speaker BTell them you love them because you think you have strong opinions about things until it comes to your home.
Speaker BAnd when situations arrive in your own home, especially with your kids, you're like, oh, that'll never happen to me.
Speaker BWell, it might.
Speaker BSo let me tell you.
Speaker BHug your family and tell them you love them way more than you do now because they're valuable, they're precious.
Speaker BAnd remember, remember one of the hashtags I've used for years is there are no ordinary moments, right?
Speaker BSo one of the mindset things I want to just cover real quick before we get into the other, the more salesy mindset stuff, and this is something that's really important, is remember everybody, if you're like me at all, there's a good chance you're a bit of a visionary.
Speaker BYou're entrepreneurial minded.
Speaker BYou're focused on goal setting, especially those of you that are focused on goal setting and where we're going and what life is going to look like in the future when we paint that picture for ourselves and for our family and for our income and all those things.
Speaker BA trap that I used to fall into that I'm very diligent about not falling into now that I know some of you probably do, is do not live so in the future and so focused on what life is going to be like that you miss out on life right now with the people you love.
Speaker BBecause I've literally been in that place and I'm here to tell you it sucks.
Speaker BIt's not a good place to be.
Speaker B2022, I spent, it basically all came to a head and going to be real with everybody today.
Speaker BI almost got divorced in 2022, right?
Speaker BWe hit with some crazy, crazy, crazy times.
Speaker BAnd my wife got real, super real and super honest with me and said, hey, you are so focused on the future and what you're building for us, for me and our family, that you're never here.
Speaker BEven when you're here.
Speaker BYou're not here, you're not present, you're always on your phone, you're always working, you never shut it off.
Speaker BSo what is the point in even being married and being here with us if you're not here anyway?
Speaker BAnd man, I tell you what, everybody that hit me right between the eyes like a freaking sledgehammer.
Speaker BAnd I'm here to tell you, you can have it all, including an incredible Family life, if you focus, right?
Speaker BSo there is a.
Speaker BThere's a story recent that I heard years ago that has impacted me a lot.
Speaker BAnd it's an analogy to help compartmentalize things because I know a lot of you, you want to support your family or even if you're single.
Speaker BI mean, this is the people in your life, right?
Speaker BAnd you may or may not always be single.
Speaker BSo remember this story because it's super powerful.
Speaker BSo the story is.
Speaker BAnd so we'll tell the story, and then I'll break it apart a little bit.
Speaker BSo the story is this plumber.
Speaker BSo somebody in the trades, right?
Speaker BThis is a plumber, and this is the way I originally heard it.
Speaker BAnyway, so this plumber hires a new helper, and they dispatch out of his house because he's got a shop, a shop at his house.
Speaker BThe helper meets every morning at the guy's house and hops in his truck and waits for him.
Speaker BAnd then they go out for their day of, you know, their day of work.
Speaker BWell, so the plumber comes out of his house and he's got this small tree in his front yard.
Speaker BAnd he sees him doing this, kind of like walks over to the tree and kind of does these arm motions at this tree.
Speaker BAnd he gets in the truck and they go off for their day.
Speaker BAnd then they go back, and at the end of the day, they park.
Speaker BHe gets out to get in his personal vehicle, the plumber, the master plumber, that it's his house, he parks and the helper watches him get out of his truck every day, walk over to this tree and does this kind of arm thing.
Speaker BLike he's hanging, almost like he's miming.
Speaker BHanging something on the limbs of the tree.
Speaker BAnd then goes in.
Speaker BYou know, kids run out, hey, dad, glad you're home.
Speaker BAnd he goes into his family.
Speaker BSo after about two weeks of this, it is completely a mystery to the helper gets.
Speaker BYou know, they've gotten to know each other a little bit, and he finally gets up the nerve to ask the plumber.
Speaker BHe's like, what in the world are you doing every day with this tree?
Speaker BAnd so the plumber says, oh, that's my worry tree.
Speaker BHe's like, what do you mean your worry tree?
Speaker BHe's like, well, you know how today was just a really shitty day, no pun intended, because they're plumbers.
Speaker BBut today was just a really horrible day.
Speaker BNothing went right.
Speaker BEverything just.
Speaker BEverything went wrong, right?
Speaker BHe's like.
Speaker BAnd the course, Elvis, like, oh, yeah, it was awful.
Speaker BYou know, we.
Speaker BWe barely Barely made it through the day.
Speaker BHad, you know, angry, angry clients screaming at us and, you know, trying to fix stuff that just did.
Speaker BNothing went right.
Speaker BHe's like, yeah, so.
Speaker BWell, when I get home, he's like, those are the worries of the day.
Speaker BThat is business.
Speaker BHe's like, but my family doesn't need to be affected by that.
Speaker BHe said.
Speaker BSo what I do is the tree helps me to remember that.
Speaker BIt's like I go over to the tree and I visualize hanging my worries on the limbs of the tree, and then I leave them there.
Speaker BAnd when I go in, I can be present with my family.
Speaker BI could be present with my kids because they don't need to be affected.
Speaker BThey don't need dad the plumber and husband the plumber.
Speaker BThey need dad and husband that's present, that's in the family.
Speaker BAnd so I hang those there because I can't deal with them anyway.
Speaker BThey're not going to, you know, nothing we can do at night is going to be able to move the needle on any of those issues.
Speaker BSo I leave them there, and I know they're going to be there for me tomorrow.
Speaker BAnd then in the morning when I come back out of the house, kiss my family goodbye for the day I pick those up, and then we can deal with them in the right timing.
Speaker BBut it doesn't affect my relationship with my family that way.
Speaker BAnd, you know, and I heard that story years ago, but I never.
Speaker BIt kind of went in one ear and out the other, and I was like, yeah, yeah, yeah, that's a great story.
Speaker BBut I didn't realize how much I was letting what I do affect my family.
Speaker BYou know, even when you work, get with your family, okay, we're going to vision cast this incredible life.
Speaker BBut then if you only live in the future and you don't take action in the now and be present with the people you're with, then what is the point?
Speaker BRight?
Speaker BI realized that I lost.
Speaker BI'm getting emotional talking about this on this podcast because it is so important, it's so crucial.
Speaker BI lost years of my kids life and life with my wife by living so in the future in vision casting and goal setting and always building this bigger future for us and always having the side hustle and having one or two side hustles and all those things to earn more, to buy more stuff for the family or to take us on the trip that we never took because I was so busy.
Speaker BAnd I do not.
Speaker BI do not want that to happen to you.
Speaker BSo thankfully, you know, life is in a much better place now because I recognized it thankfully soon enough.
Speaker BThank God I recognized it soon enough and have been fixing things.
Speaker BBut I'm here to tell you, focus on the important people in your life.
Speaker BYes, we do this for an incredible income.
Speaker BI mean, you can make with zero without any cost to education, going to college, that kind of stuff.
Speaker BYou can make Dr. Law your money in sales, in H vac and in the trades.
Speaker BWho wouldn't want that?
Speaker BI mean, it's incredible the life that we can build, literally the training, you know, some of these companies I'm going to where I just was, you know, I mean, and if you're not earning this kind of money at your company or where in your market, message me, because you should be.
Speaker BBut I'm sitting with his team.
Speaker BYou know, there's like a, a dozen people in this room and three different people in this room are wearing Rolexes.
Speaker BAnd I'm like, it just makes my heart so happy to see people that are earners, that are, that are earning incredible incomes by helping people solve their problems.
Speaker BAnd it's just a beautiful, beautiful thing.
Speaker BIt's a great place to be.
Speaker BAnd so we are in the best industry and it's just getting better from here.
Speaker BThere's massive changes happening in the industry which you have to embrace them and you have to move forward with them.
Speaker BBut if you embrace it early on, that is where the magic starts to happen.
Speaker BSo I am, so I'm looking for that person who wants to raise their hand and say, yeah, I am committed to be the first person to earn a million dollars a year for my own efforts by getting on the doors.
Speaker BMessage me and I will work directly with you.
Speaker BAre you that person?
Speaker BSo that's my PSA for the day and the life coaching moment.
Speaker BBecause listen, y', all, we do this for our families.
Speaker BWe do this, we do this to make money, right?
Speaker BIf it, if you were, if it was free, right.
Speaker BIf you didn't, didn't get a paycheck, we wouldn't do this, we'd do something else.
Speaker BBut we get the ability to help incredible, incredible changed lives and make a massive impact.
Speaker BSo building that.
Speaker BActually, all that being said, one quick announcement before we dive into the other content for this episode of really where we started with change your language and change your results.
Speaker BI am hosting an in person event March 21st and 22nd in Round Rock, Texas, right here in my home, where I live.
Speaker BBecause it's going to be incredible.
Speaker BWe got two days.
Speaker BIt's going to be the sales Masterclass.
Speaker BI will be training the close it now sell system.
Speaker BHow these companies are able to increase every single time without fail when they implement.
Speaker BWe are increasing the numbers minimum 30% after.
Speaker BBut more importantly, it increases over time.
Speaker BAnd not just increases over time, it's lasting results.
Speaker BBecause everything that we discuss, that we cover is so much mindset.
Speaker BIt's so much the psychology behind what's going on.
Speaker BRight?
Speaker BSo I mean, you can listen to lots of trainings.
Speaker BIf they say this, you say this.
Speaker BIf they say this, you say this.
Speaker BBut my whole thing is if they change a couple words, then you're just basically straight out of luck because you don't have a direct response to that.
Speaker BYou know, there's some trainers that have like the big like flip chart of all the different 800 responses you can give to, you know, to objections.
Speaker BBut you don't need all of that.
Speaker BWhat you need to understand is the psychology behind the questions.
Speaker BMy thought, like, really what's happening is you don't ask enough clarifying questions.
Speaker BThere's not a single objection that cannot be handled by asking more questions.
Speaker BYou just got to ask more questions.
Speaker BWe have to understand where the objection is coming from.
Speaker BAnd we have to start to understand the difference between if they're just making commentary or if it's an actual objection.
Speaker BBecause a lot of times when you they first see a price, they'll say, wow, that's a high price.
Speaker BIt does not an objection.
Speaker BIt's just more than they expected.
Speaker BAnd it really doesn't matter what the amount is.
Speaker BIt could be $500 or $50,000.
Speaker BIt doesn't matter what the amount is.
Speaker BThe first time they see it, it's going to be a lot of money.
Speaker BSo they may comment, wow, that's a high price, or wow, that's more than I expected, or boy, that's a lot of money.
Speaker BIt's okay.
Speaker BThey're just making commentary because it's just their inner monologue is coming out.
Speaker BI mean, so many times that if you're an amateur, you're not recognizing this, you'll instantly go to, well, if it's too much, maybe we can get you a discount.
Speaker BNo, you don't need to do that.
Speaker BGive them time to digest the number.
Speaker BBecause I'm here to tell you, after sitting with thousands and thousands and thousands of homeowners across 15 years, so many times after they've said that, just keep in the system, stay in the process.
Speaker BAnd so many homeowners have said literally, okay, now that I've got my head around that number, that makes a lot of sense.
Speaker BLet's move forward so many times, hundreds of times.
Speaker BSo, you know, I've got deck way over a decade experience in this and I'm here to tell you that's totally what happens so many times.
Speaker BIt's just commentary.
Speaker BSo learn to recognize the difference between commentary and an actual objection.
Speaker BAnd over time we'll train more on how to do that.
Speaker BIn fact, join the close it now Facebook group and we die.
Speaker BWe deep dive into this type of stuff in a live scenario.
Speaker BAnd I do Facebook live.
Speaker BSo you can ask questions, we can have a discussion and conversation about it.
Speaker BBut today it's mindset.
Speaker BChange your language and change your results.
Speaker BSo let's talk about this a little bit.
Speaker BThere's one key word substitution.
Speaker BBecause I love simple things that can make immediate impact and huge impact right away.
Speaker BThis is an awareness moment.
Speaker BYou anytime I talk about something that which is an awareness, that means the moment that you are aware of it and you've heard this now you can't go back.
Speaker BIt's an immediate change that happens without the ability to go backwards.
Speaker BIn fact, in order to go backwards, you have to choose to go backwards to the old way of doing it.
Speaker BSo that's why I like awareness things, because it flips that switch and then you're immediately propelled forward into the new way of thinking which will get you new levels of results.
Speaker BTo do the same thing and expect different results is of course the definition of insanity.
Speaker BAlbert Einstein, right?
Speaker BAnd so the.
Speaker BOne of the most important word substitutions you have to, you have to use, learn and use is get rid of the word interested out of your vocabulary.
Speaker BGet rid of interested.
Speaker BSubstitute the word open instead of interested.
Speaker BBecause here's the thing, no one can be interested in something they don't know anything about.
Speaker BSo if you're using the word interested in your sales conversation, this is great for sales.
Speaker BAll of you that are on the doors.
Speaker BThis is perfect for the doors.
Speaker BRecruiting.
Speaker BIt's incredible for recruiting.
Speaker BSo I'm going to go through two or three examples here so you can start to feel exactly what I mean by that.
Speaker BBut the mindset and the philosophy behind it and the psychology is no one wants to be viewed as closed minded.
Speaker BEveryone wants to be viewed as open minded about whatever it is.
Speaker BSo in your language, change your language, you change your results.
Speaker BSo I mean by that is instead of saying, for example, we'll start with just a sales appointment.
Speaker BInstead of saying something like, hey, we've got some great air filtration products are you interested in hearing about those?
Speaker BMost of the time, people are like, oh, maybe I don't know, how much does it cost?
Speaker BRight?
Speaker BIt's always, I don't know, is it very expensive?
Speaker BWhen you start getting questions like that that are like, immediately after you ask about interest and they start saying, how expensive is it?
Speaker BThat means you're, you're doing this wrong.
Speaker BBecause that should not be the first response.
Speaker BThe first response should be something more about what it does.
Speaker BSo that means you're not framing the conversation properly to start with.
Speaker BSo it should sound something more like this.
Speaker BIf I could show you a way to reduce your allergens and not have to live with like this.
Speaker BFor example, I just.
Speaker BThis last week we had a homeowner wakes up with nosebleeds almost every morning.
Speaker BSo the, the, instead of saying, hey, if I could show you a way to fix that, would you be interested?
Speaker BAnd.
Speaker BAnd we've got some great products for that.
Speaker BYeah, there's exactly.
Speaker BThe guy I was with that I was training said that.
Speaker BAnd the homeowner said, well, I don't know.
Speaker BHow expensive is it?
Speaker BI don't know that I want to spend a lot of money in it.
Speaker BBut if the question had been something like, hey, if we could show you a way to reduce your allergens so you wouldn't wake up nearly as often with nosebleeds, or at all, depending on how you know which one we go with, would you be open to more information about that product?
Speaker BIf we could show.
Speaker BSo here's the formula.
Speaker BIf I could show you, how would you be open to.
Speaker BSo if I could show you how we could reduce the allergens in your home to reduce.
Speaker BSo you don't wake up with as many nosebleeds, would you be open to more information about how we could do that?
Speaker BAnd they'll say yes every time.
Speaker BIf you're on the doors, stop saying, because, I mean, when you're on the doors, what happens is that a lot of times they open the door and immediately, I'm not interested, and close the door.
Speaker BAnd so then we're stuck.
Speaker BThey're like, well, they don't even know what they're not interested in.
Speaker BThey're just guessing.
Speaker BThey're just not interested.
Speaker BBut the conversation at the door is like, if I use that same formula.
Speaker BSo it depends.
Speaker BIt's like when we're knocking for H Vac, H vac, the initial knock is, hey, I don't know if you've seen what's going on in the neighborhood.
Speaker BHave you Seen our trucks around lately, right?
Speaker BAnd they're like, oh, what?
Speaker BSo we're not just going right into whatever it is, but it's basically you just tell them, hey, listen, we've got a program going or whatever your pitch is.
Speaker BAnd if you want to know more about the pitch, go to H Vac Doors and pick up my course, H Vacu because I have an entire module where me and Sam Taggart tag teamed and we gave you an entire door, a whole section on door pitch.
Speaker BSo if you want that, go to H Vac Doors and pick up that, that course.
Speaker BBecause it's incredible.
Speaker BIt's got the whole cell system and all the door training in it.
Speaker BBut the door pitch, right?
Speaker BIf you're a program or whatever it is, but basically it's like, listen, if we could show you a way to lower your bills without costing anything out of pocket, which would be open to more info, or if I could show you a way where we could reduce the.
Speaker BWe've got a lot of allergies, this is hay fever season.
Speaker BIf I could show you a way to turn your home into a sanctuary away from all of the air pollutants going on outside, would you be open to some more info or recruiting?
Speaker BUse it in the recruiting conversation.
Speaker BIf I could, when you're talking to a possible recruit or potential person to hire, if I could show you a way to earn more than you're earning now, that actually where we provide all the training for you, would you be open to some more information so you feel the difference, right?
Speaker BInstead of saying, hey, are you interested?
Speaker BSay are you open?
Speaker BAnd the world will open for you, right?
Speaker BSo it's called Neuro Linguistic Programming, it's NLP for those of you know what that is.
Speaker BBut there's so much power in literally directing people and telling them what you want, the actions you want them to take.
Speaker BAnd this is one of them with the power of open.
Speaker BSo substitute interested, get rid of interested in vocabulary and change it to open and you will start to see incredibly better results strictly from that one word substitution and it will make all the difference for you.
Speaker BSo that's the, that's the beginnings of this, this topic.
Speaker BSo we're going to deep dive into a lot more of this in the, in the Facebook group and also in the virtual accountability group.
Speaker BAnd this is just a taste of what of course I train all the time in the on site visits, in the virtual trainings, in the course that's online.
Speaker BSo reach out, let's have a discussion about how we can come to your company to multiply your numbers, talk about immediate cash flow.
Speaker BAnd I mean, I've never gone out to a location that hasn't paid for itself literally within a couple days because of the increased revenue we sell, higher tickets, higher close rates and just this mindset.
Speaker BMindset is everything.
Speaker BThe guys up at Yostin Campbell are out there just slaying dragons, as my friend Chris Sheeney says.
Speaker BAnd man, it's incredible.
Speaker BSo that is the topic for today.
Speaker BI want to thank you all for listening and also if you have an idea for a topic that you want me to cover, is there something you're struggling with or there's somebody that you want to hear from, if you know a top performer out there or somebody who is just really doing awesome stuff in the, in the industry or outside of the industry, let me know.
Speaker BGive me connected to them.
Speaker BI would love to interview them for the podcast.
Speaker BAlso, I would love to do an episode or multiple episodes with women in the trades.
Speaker BWho do you know that is a comfort advisor or a technician, a selling technician that is doing some awesome stuff.
Speaker BPlease connect me.
Speaker BI would love to get them on the show and get perspective from a woman's point of view.
Speaker BBecause I know, and I hope you all know, women in the trades.
Speaker BKill it.
Speaker BWomen belong in the trades and I am all about it.
Speaker BI'm here to support women in the trades.
Speaker BWe need more women in the trades.
Speaker BSo please, please, please connect me.
Speaker BI would love to love to get them on the show and create an episode around that.
Speaker BAnd here's a fun request, a couple fun things.
Speaker BI don't know if you know this, but I am a public speaker.
Speaker BI am speaking at several events this year.
Speaker BIf you have a conference or company event that you'd like me to speak at, email me samoseitnow.net or pop me a message on Facebook or my Instagram is therealcloseitnow?
Speaker BAnd connect with me there on any of those places and connect me to who I need to talk to if you'd like me to come speak at your event.
Speaker BAnd also, also, Also don't forget March 21st, 22nd, the in person training is going to be sick and rumor has it I'm catering the best catering of all in our whole industry.
Speaker BI'm doing barbecue and tacos because it's Austin, Texas, right?
Speaker BYou can't come here and not do barbecue and tacos.
Speaker BSo just know I vouch for whatever I'm catering.
Speaker BIf you want.
Speaker BThe day we do barbecue, it's literally one of the top five barbecue places in the country that we're going to cater in.
Speaker BSo everybody, thanks for listening today.
Speaker BI am stoked that you're here.
Speaker BWe are making 2024 your best year ever.
Speaker BAnd yeah, until next time, everybody, go save the world one heat stroke at a time.
Speaker BGo save the world one frostbite at a time.
Speaker AThanks for listening to Close it now with Sam Wakefield.
Speaker ASubscribe to the podcast now so you're first to hear new episodes jam packed with actionable tools and tips to make you the top H Vac professional in your market.
Speaker AIf you have friends and colleagues who would like this show, show, share it with them and send them to our Facebook community for more in depth discussion about the challenges we all face and how to overcome them.
Speaker AOn the Close it now podcast.