Speaker A

Welcome to Close it now, an H Vac sales training podcast with Sam Wakefield.

Speaker A

Here we'll build your reputation in residential H Vac sales to be the expert influencer in your market.

Speaker A

You'll get insight into the top minds in the industry as they share their skills and hacks to help you on your journey.

Speaker A

This podcast isn't just about selling more.

Speaker A

It's about understanding your customers needs and building efficiencies behind the scenes so you can sell more but work less while being top of mind when people think H Vac.

Speaker A

Now let's get started with your host of the Close it now podcast.

Speaker A

This is Sam Wakefield.

Speaker B

All right, welcome back to Close It Now.

Speaker B

Sam Wakefield here.

Speaker B

I am super excited to talk to you today day about this topic.

Speaker B

It is everything when it comes to mindset, when it comes to everything that we do in sales, when it comes to all of it.

Speaker B

This is the differentiator between average people, average salespeople and the top performers.

Speaker B

So stay tuned.

Speaker B

Today we are going to dive into what is that separator between all the top performers and everybody else.

Speaker B

But before we get into that, a couple of things I want to talk about.

Speaker B

One is this week, if you are listening, this is January 22, 2024.

Speaker B

We are getting into the winter months.

Speaker B

It is cold out there.

Speaker B

I hope you are staying warm.

Speaker B

Personally, I just got back from doing a training up at Yostin Campbell up in New York in the Bronx, Yonkers area and New Rochelle and it was a blast.

Speaker B

Those guys are killers up there.

Speaker B

So huge shout out to the whole crew up there at Yostin Campbell.

Speaker B

You guys are rock stars and some cool stuff happened while I was there.

Speaker B

So for everybody that says, hey, your, your, your content is great but you should get out in the field and you know, prove it.

Speaker B

Well, I do.

Speaker B

You just didn't know.

Speaker B

I made me realize somebody commented that in my PO in, in my Facebook group and I realized that I just need to.

Speaker B

So yes, I do on site training.

Speaker B

My whole, the, the team does on site training.

Speaker B

I am excited that we have, I have two people who have come on board with Close It Now.

Speaker B

You're going to be hearing a lot from them in the near future.

Speaker B

We're going to get them on some podcasts, get some conversations with them.

Speaker B

Stephen and Corey, we're doing some cool stuff but so yeah, we do on site training.

Speaker B

I was just up in New York and man the numbers were incredible.

Speaker B

So the one person alone, you got to join the Facebook group because we talk about this all the time.

Speaker B

Which is really fun.

Speaker B

Inside the Facebook group, we do a ton of different trainings and things like that all the time.

Speaker B

So make sure to join the Close It Now Facebook group.

Speaker B

And man, I got a text from the sales manager, John up there and he said, holy cow, I don't know what you did to these people, but they are absolutely out there murdering it.

Speaker B

So this was at about mid afternoon on the.

Speaker B

The day after the training.

Speaker B

So the first day of the training or the last day of the training we did, they did between six people.

Speaker B

They sold 17 jobs.

Speaker B

The next day they sold 14 and still had more calls.

Speaker B

So his comment was so direct quotes.

Speaker B

His comment was, Dude, 17 jobs sold yesterday, 14 jobs sold today.

Speaker B

And we are going to more calls still.

Speaker B

Wtf?

Speaker B

With about five or six exclamation points.

Speaker B

This is how we walk in a house.

Speaker B

After you came and he put in a video or a gif of Conor McGregor doing his walk in the UFC ring.

Speaker B

And I was like, yeah, 100%, man.

Speaker B

Every single time I do an on site training, this is what happens to a company.

Speaker B

Literally multiply the numbers in days, right?

Speaker B

One guy alone, he has done in.

Speaker B

Let's see, let's do some math here because he was just really crushing my guy Austin up there.

Speaker B

So huge shout out to Austin and everybody's killers.

Speaker B

Scuba Steve, Curious George, all you guys, Omar Frank, everybody up there, let's see.

Speaker B

That's fine.

Speaker B

I don't want to forget anybody, but gosh, it was so, so, so good.

Speaker B

But the numbers are just incredible that people are putting up and really at the end, and the whole point of, the whole point of this, the whole reason that I'm talking about this is not to impress you all, but to impress upon you of what happens when you fix your mindset, right?

Speaker B

When you fix your mindset.

Speaker B

It's just incredible.

Speaker B

So Austin, he first day out he did 146,000.

Speaker B

And then the second day he did another 80.

Speaker B

The third day he did another 50.

Speaker B

And the fourth day he did another 50.

Speaker B

So in four days, that's 80.

Speaker B

130.

Speaker B

180 plus 146.

Speaker B

280.

Speaker B

Let's see.

Speaker B

I better grab a calculator.

Speaker B

146 plus 180.

Speaker B

Yeah.

Speaker B

326K in four days.

Speaker B

So that's a pretty incredible pace.

Speaker B

And you know, honestly, everybody, it's.

Speaker B

Yes, Austin is great.

Speaker B

He's just.

Speaker B

He's only one, the only one reporting his numbers.

Speaker B

I know everybody else up there is killing it too.

Speaker B

But more importantly, everybody, it's about mindset.

Speaker B

The reason I bring this up is it, yes, we covered a lot of sales training, we covered some verbiage, but the main thing is mindset.

Speaker B

And really sales is simple.

Speaker B

Y' all bust out.

Speaker B

I was up in New York for a week, so I got to bust out my Texan because gotta get that, get that accent back in my mouth.

Speaker B

After spending a week with, with New York New Yorkers was definitely a, definitely a journey.

Speaker B

Boilers, man.

Speaker B

Wow.

Speaker B

All y' all in the north to do boilers.

Speaker B

It, uh, it's powerful.

Speaker B

There's a lot to be said about boilers.

Speaker B

It's really, really fun.

Speaker B

And not only did I learn a lot about boilers and just the technical side of it, but I'm here to tell you boilers sell just as simple as everything else if you have the right language.

Speaker B

So the whole point of this, and this is actually going to be my session at Door to Door Con 7.

Speaker B

So it is not too late to get your ticket to door to Door Con 7.

Speaker B

The Salt Lake City, January 25, 2627.

Speaker B

Go to H Vac Doors, click on the events tab and get your ticket.

Speaker B

Use the code SAMW20 for a 20% discount on your ticket.

Speaker B

SAM W20 to get a 20% discount on your ticket.

Speaker B

Salt Lake City, January 25, 2627.

Speaker B

The keynotes are Lance Armstrong, Sean White, Chris Voss, Sam Taggart and myself, along with a couple other people that you may know.

Speaker B

Michelle Van Beek and Victor Rancour.

Speaker B

Both going to be speaking, but my session is going to be change your language, change your results.

Speaker B

Sales on easy gentlemen, ladies.

Speaker B

Sales should not be hard, but the difference between top performers and everyone else is twofold.

Speaker B

Two things.

Speaker B

One is work.

Speaker B

To become someone worth buying from, you have to up level your own personal growth.

Speaker B

Up level your journey.

Speaker B

That's why I work.

Speaker B

I'm constantly, constantly, constantly talking to you all about personal growth, about fixing your fitness, fixing your nutrition.

Speaker B

If you're a million dollar want to be a million dollar earner, you cannot eat off the dollar menu, right?

Speaker B

You have your, your body is a machine.

Speaker B

Treat it like that.

Speaker B

It treat it.

Speaker B

You're freaking thoroughbreds.

Speaker B

Everybody listening.

Speaker B

If you're a sales performer, you want to do you think different.

Speaker B

You want to be a top earner, you want to be a professional, you want to learn how to do this.

Speaker B

Everyone can.

Speaker B

But you got to put in the work.

Speaker B

It's not just, you know, going out and saying, you know, all the, A lot of the trainers talk about, well, you just have to serve people with heart.

Speaker B

Yes, absolutely.

Speaker B

That's the start, that's the foundation at the end of the day when you're authentic and you lead with your heart and you serve with your heart.

Speaker B

And yes, that is absolutely a huge part of it.

Speaker B

But also your language matters.

Speaker B

Everything that we say, every single thing you do, we're going to stop selling on just spontaneity and winging it, right?

Speaker B

You've got to have a system.

Speaker B

And more importantly, you have to be intentional.

Speaker B

Be intentional about every single thing you do.

Speaker B

And when you start to become intentional about everything you do, the results will follow.

Speaker B

So there's a couple mindset things that we want to.

Speaker B

I want to talk about today to really drive this home.

Speaker B

And then of course, just like every episode, I'm going to give you an actionable word replacement which will make the massive difference for you right away.

Speaker B

Is everybody okay with that?

Speaker B

Raise your hand if you're in Drive Time University.

Speaker B

Raise your hand if you want to hear what the word substitution is.

Speaker B

That will help you in every area of your life.

Speaker B

If it's sales, if you're on doors, if you are having a conversation with your partner, your kids or your parents, or just everything, this will help.

Speaker B

If you're recruiting, this is huge for recruiting, this is huge for sales.

Speaker B

So we're gonna.

Speaker B

I'm gonna give you a word substitution today, which is a golden nugget that is, it's definitely a million dollar word substitution that will change your mindset.

Speaker B

But before we get to that, I want to highlight a one of our reviews today because there are some really cool reviews that have just come in.

Speaker B

This one is from, let's see, Evercool Joe.

Speaker B

E V E R C O O L J O E Evercool Joe and said five star review.

Speaker B

So thank you, Joe.

Speaker B

And it says best H Vac podcast I've ever.

Speaker B

So that's a mystery.

Speaker B

I love the title because I don't know what the he's ever what Best H Vac podcast I've ever listened to.

Speaker B

The best H Vac I've ever.

Speaker B

I don't know, turned off I've ever shared.

Speaker B

I don't know.

Speaker B

So whatever it is Joe love reminds me of.

Speaker B

I don't know if any of y' all are old enough to have listened or watched any Homestar runner on the Internet, but there was used to be.

Speaker B

There's one of the strong bad episodes that was like Trevor is a vampire and dot, dot, dot and then made up the rest.

Speaker B

So if you know what I'm talking about, pop me a message because if you know, you know.

Speaker B

And if you don't, well, you missed out because it was a.

Speaker B

It was really hilarious back in the early 2000s.

Speaker B

So this review by Evercool Joe, best H Vac podcast I've ever five star.

Speaker B

And the review says it has increased my closing ratio multiple percentage points and has increased my average ticket multiple thousands of dollars.

Speaker B

There is some serious value in this podcast.

Speaker B

Love what you do, Sam.

Speaker B

Keep the great workup.

Speaker B

Hoping to meet you soon.

Speaker B

So awesome.

Speaker B

I love it.

Speaker B

Joe, I don't know who you are, message me.

Speaker B

And so everybody who leaves a review, if you message me directly and say, hey, that was my review, I will send you a gift.

Speaker B

I am so grateful for reviews because they really do just like your business.

Speaker B

They, they mean everything.

Speaker B

Reviews are awesome.

Speaker B

Reviews are incredible.

Speaker B

And I would love, love, love, love if you've ever gotten value from this podcast.

Speaker B

Just like Joe here to pop on to wherever you listen and leave me a review.

Speaker B

I'd love a five star review.

Speaker B

So that would be incredible.

Speaker B

So thank you for that.

Speaker B

Thank you, Joe.

Speaker B

Joe, if you hear this and message me, I will send you a gift.

Speaker B

And let's do some.

Speaker B

So here's the thing.

Speaker B

I'm just deciding this on the spot.

Speaker B

If you leave a review, five star review, and you message me, I will.

Speaker B

I will do a free, free hour, free coaching session with you and I'll say, I'll mail you something that's something cool, something that basically only people who message me that left a review will get.

Speaker B

So that is fun.

Speaker B

So next week we'll do another review.

Speaker B

But so let's hop into some content, y'.

Speaker B

All.

Speaker B

Oh, and the last very, I'm sorry, very last announcement before we do that, I'm just excited to be back in the saddle.

Speaker B

I took a, you know, if you.

Speaker B

For all of you listeners who are loyal, consistent, I apologize about missing a week.

Speaker B

Life has been crazy.

Speaker B

If you knew my personal life and what was going on, I'm 100% not making excuses because I am all about radical responsibility for everything in your life.

Speaker B

But sometimes life just sucks for a little bit and you have to deal with some things that come up.

Speaker B

So my time and my attention was split.

Speaker B

I had some really serious family things that were happening.

Speaker B

But thankfully, everybody who's close to me that knows things are looking up, things are much better.

Speaker B

So I want to take a quick PSA moment to tell every single one of you, this is one of the missions of Close it now is to remember and remind all of you that we do this for our families, we don't.

Speaker B

Do not, do not, do not, do not prioritize what we do in the trade.

Speaker B

Above your family, above the time.

Speaker B

Spend time with your family.

Speaker B

Tell them you love them because you think you have strong opinions about things until it comes to your home.

Speaker B

And when situations arrive in your own home, especially with your kids, you're like, oh, that'll never happen to me.

Speaker B

Well, it might.

Speaker B

So let me tell you.

Speaker B

Hug your family and tell them you love them way more than you do now because they're valuable, they're precious.

Speaker B

And remember, remember one of the hashtags I've used for years is there are no ordinary moments, right?

Speaker B

So one of the mindset things I want to just cover real quick before we get into the other, the more salesy mindset stuff, and this is something that's really important, is remember everybody, if you're like me at all, there's a good chance you're a bit of a visionary.

Speaker B

You're entrepreneurial minded.

Speaker B

You're focused on goal setting, especially those of you that are focused on goal setting and where we're going and what life is going to look like in the future when we paint that picture for ourselves and for our family and for our income and all those things.

Speaker B

A trap that I used to fall into that I'm very diligent about not falling into now that I know some of you probably do, is do not live so in the future and so focused on what life is going to be like that you miss out on life right now with the people you love.

Speaker B

Because I've literally been in that place and I'm here to tell you it sucks.

Speaker B

It's not a good place to be.

Speaker B

2022, I spent, it basically all came to a head and going to be real with everybody today.

Speaker B

I almost got divorced in 2022, right?

Speaker B

We hit with some crazy, crazy, crazy times.

Speaker B

And my wife got real, super real and super honest with me and said, hey, you are so focused on the future and what you're building for us, for me and our family, that you're never here.

Speaker B

Even when you're here.

Speaker B

You're not here, you're not present, you're always on your phone, you're always working, you never shut it off.

Speaker B

So what is the point in even being married and being here with us if you're not here anyway?

Speaker B

And man, I tell you what, everybody that hit me right between the eyes like a freaking sledgehammer.

Speaker B

And I'm here to tell you, you can have it all, including an incredible Family life, if you focus, right?

Speaker B

So there is a.

Speaker B

There's a story recent that I heard years ago that has impacted me a lot.

Speaker B

And it's an analogy to help compartmentalize things because I know a lot of you, you want to support your family or even if you're single.

Speaker B

I mean, this is the people in your life, right?

Speaker B

And you may or may not always be single.

Speaker B

So remember this story because it's super powerful.

Speaker B

So the story is.

Speaker B

And so we'll tell the story, and then I'll break it apart a little bit.

Speaker B

So the story is this plumber.

Speaker B

So somebody in the trades, right?

Speaker B

This is a plumber, and this is the way I originally heard it.

Speaker B

Anyway, so this plumber hires a new helper, and they dispatch out of his house because he's got a shop, a shop at his house.

Speaker B

The helper meets every morning at the guy's house and hops in his truck and waits for him.

Speaker B

And then they go out for their day of, you know, their day of work.

Speaker B

Well, so the plumber comes out of his house and he's got this small tree in his front yard.

Speaker B

And he sees him doing this, kind of like walks over to the tree and kind of does these arm motions at this tree.

Speaker B

And he gets in the truck and they go off for their day.

Speaker B

And then they go back, and at the end of the day, they park.

Speaker B

He gets out to get in his personal vehicle, the plumber, the master plumber, that it's his house, he parks and the helper watches him get out of his truck every day, walk over to this tree and does this kind of arm thing.

Speaker B

Like he's hanging, almost like he's miming.

Speaker B

Hanging something on the limbs of the tree.

Speaker B

And then goes in.

Speaker B

You know, kids run out, hey, dad, glad you're home.

Speaker B

And he goes into his family.

Speaker B

So after about two weeks of this, it is completely a mystery to the helper gets.

Speaker B

You know, they've gotten to know each other a little bit, and he finally gets up the nerve to ask the plumber.

Speaker B

He's like, what in the world are you doing every day with this tree?

Speaker B

And so the plumber says, oh, that's my worry tree.

Speaker B

He's like, what do you mean your worry tree?

Speaker B

He's like, well, you know how today was just a really shitty day, no pun intended, because they're plumbers.

Speaker B

But today was just a really horrible day.

Speaker B

Nothing went right.

Speaker B

Everything just.

Speaker B

Everything went wrong, right?

Speaker B

He's like.

Speaker B

And the course, Elvis, like, oh, yeah, it was awful.

Speaker B

You know, we.

Speaker B

We barely Barely made it through the day.

Speaker B

Had, you know, angry, angry clients screaming at us and, you know, trying to fix stuff that just did.

Speaker B

Nothing went right.

Speaker B

He's like, yeah, so.

Speaker B

Well, when I get home, he's like, those are the worries of the day.

Speaker B

That is business.

Speaker B

He's like, but my family doesn't need to be affected by that.

Speaker B

He said.

Speaker B

So what I do is the tree helps me to remember that.

Speaker B

It's like I go over to the tree and I visualize hanging my worries on the limbs of the tree, and then I leave them there.

Speaker B

And when I go in, I can be present with my family.

Speaker B

I could be present with my kids because they don't need to be affected.

Speaker B

They don't need dad the plumber and husband the plumber.

Speaker B

They need dad and husband that's present, that's in the family.

Speaker B

And so I hang those there because I can't deal with them anyway.

Speaker B

They're not going to, you know, nothing we can do at night is going to be able to move the needle on any of those issues.

Speaker B

So I leave them there, and I know they're going to be there for me tomorrow.

Speaker B

And then in the morning when I come back out of the house, kiss my family goodbye for the day I pick those up, and then we can deal with them in the right timing.

Speaker B

But it doesn't affect my relationship with my family that way.

Speaker B

And, you know, and I heard that story years ago, but I never.

Speaker B

It kind of went in one ear and out the other, and I was like, yeah, yeah, yeah, that's a great story.

Speaker B

But I didn't realize how much I was letting what I do affect my family.

Speaker B

You know, even when you work, get with your family, okay, we're going to vision cast this incredible life.

Speaker B

But then if you only live in the future and you don't take action in the now and be present with the people you're with, then what is the point?

Speaker B

Right?

Speaker B

I realized that I lost.

Speaker B

I'm getting emotional talking about this on this podcast because it is so important, it's so crucial.

Speaker B

I lost years of my kids life and life with my wife by living so in the future in vision casting and goal setting and always building this bigger future for us and always having the side hustle and having one or two side hustles and all those things to earn more, to buy more stuff for the family or to take us on the trip that we never took because I was so busy.

Speaker B

And I do not.

Speaker B

I do not want that to happen to you.

Speaker B

So thankfully, you know, life is in a much better place now because I recognized it thankfully soon enough.

Speaker B

Thank God I recognized it soon enough and have been fixing things.

Speaker B

But I'm here to tell you, focus on the important people in your life.

Speaker B

Yes, we do this for an incredible income.

Speaker B

I mean, you can make with zero without any cost to education, going to college, that kind of stuff.

Speaker B

You can make Dr. Law your money in sales, in H vac and in the trades.

Speaker B

Who wouldn't want that?

Speaker B

I mean, it's incredible the life that we can build, literally the training, you know, some of these companies I'm going to where I just was, you know, I mean, and if you're not earning this kind of money at your company or where in your market, message me, because you should be.

Speaker B

But I'm sitting with his team.

Speaker B

You know, there's like a, a dozen people in this room and three different people in this room are wearing Rolexes.

Speaker B

And I'm like, it just makes my heart so happy to see people that are earners, that are, that are earning incredible incomes by helping people solve their problems.

Speaker B

And it's just a beautiful, beautiful thing.

Speaker B

It's a great place to be.

Speaker B

And so we are in the best industry and it's just getting better from here.

Speaker B

There's massive changes happening in the industry which you have to embrace them and you have to move forward with them.

Speaker B

But if you embrace it early on, that is where the magic starts to happen.

Speaker B

So I am, so I'm looking for that person who wants to raise their hand and say, yeah, I am committed to be the first person to earn a million dollars a year for my own efforts by getting on the doors.

Speaker B

Message me and I will work directly with you.

Speaker B

Are you that person?

Speaker B

So that's my PSA for the day and the life coaching moment.

Speaker B

Because listen, y', all, we do this for our families.

Speaker B

We do this, we do this to make money, right?

Speaker B

If it, if you were, if it was free, right.

Speaker B

If you didn't, didn't get a paycheck, we wouldn't do this, we'd do something else.

Speaker B

But we get the ability to help incredible, incredible changed lives and make a massive impact.

Speaker B

So building that.

Speaker B

Actually, all that being said, one quick announcement before we dive into the other content for this episode of really where we started with change your language and change your results.

Speaker B

I am hosting an in person event March 21st and 22nd in Round Rock, Texas, right here in my home, where I live.

Speaker B

Because it's going to be incredible.

Speaker B

We got two days.

Speaker B

It's going to be the sales Masterclass.

Speaker B

I will be training the close it now sell system.

Speaker B

How these companies are able to increase every single time without fail when they implement.

Speaker B

We are increasing the numbers minimum 30% after.

Speaker B

But more importantly, it increases over time.

Speaker B

And not just increases over time, it's lasting results.

Speaker B

Because everything that we discuss, that we cover is so much mindset.

Speaker B

It's so much the psychology behind what's going on.

Speaker B

Right?

Speaker B

So I mean, you can listen to lots of trainings.

Speaker B

If they say this, you say this.

Speaker B

If they say this, you say this.

Speaker B

But my whole thing is if they change a couple words, then you're just basically straight out of luck because you don't have a direct response to that.

Speaker B

You know, there's some trainers that have like the big like flip chart of all the different 800 responses you can give to, you know, to objections.

Speaker B

But you don't need all of that.

Speaker B

What you need to understand is the psychology behind the questions.

Speaker B

My thought, like, really what's happening is you don't ask enough clarifying questions.

Speaker B

There's not a single objection that cannot be handled by asking more questions.

Speaker B

You just got to ask more questions.

Speaker B

We have to understand where the objection is coming from.

Speaker B

And we have to start to understand the difference between if they're just making commentary or if it's an actual objection.

Speaker B

Because a lot of times when you they first see a price, they'll say, wow, that's a high price.

Speaker B

It does not an objection.

Speaker B

It's just more than they expected.

Speaker B

And it really doesn't matter what the amount is.

Speaker B

It could be $500 or $50,000.

Speaker B

It doesn't matter what the amount is.

Speaker B

The first time they see it, it's going to be a lot of money.

Speaker B

So they may comment, wow, that's a high price, or wow, that's more than I expected, or boy, that's a lot of money.

Speaker B

It's okay.

Speaker B

They're just making commentary because it's just their inner monologue is coming out.

Speaker B

I mean, so many times that if you're an amateur, you're not recognizing this, you'll instantly go to, well, if it's too much, maybe we can get you a discount.

Speaker B

No, you don't need to do that.

Speaker B

Give them time to digest the number.

Speaker B

Because I'm here to tell you, after sitting with thousands and thousands and thousands of homeowners across 15 years, so many times after they've said that, just keep in the system, stay in the process.

Speaker B

And so many homeowners have said literally, okay, now that I've got my head around that number, that makes a lot of sense.

Speaker B

Let's move forward so many times, hundreds of times.

Speaker B

So, you know, I've got deck way over a decade experience in this and I'm here to tell you that's totally what happens so many times.

Speaker B

It's just commentary.

Speaker B

So learn to recognize the difference between commentary and an actual objection.

Speaker B

And over time we'll train more on how to do that.

Speaker B

In fact, join the close it now Facebook group and we die.

Speaker B

We deep dive into this type of stuff in a live scenario.

Speaker B

And I do Facebook live.

Speaker B

So you can ask questions, we can have a discussion and conversation about it.

Speaker B

But today it's mindset.

Speaker B

Change your language and change your results.

Speaker B

So let's talk about this a little bit.

Speaker B

There's one key word substitution.

Speaker B

Because I love simple things that can make immediate impact and huge impact right away.

Speaker B

This is an awareness moment.

Speaker B

You anytime I talk about something that which is an awareness, that means the moment that you are aware of it and you've heard this now you can't go back.

Speaker B

It's an immediate change that happens without the ability to go backwards.

Speaker B

In fact, in order to go backwards, you have to choose to go backwards to the old way of doing it.

Speaker B

So that's why I like awareness things, because it flips that switch and then you're immediately propelled forward into the new way of thinking which will get you new levels of results.

Speaker B

To do the same thing and expect different results is of course the definition of insanity.

Speaker B

Albert Einstein, right?

Speaker B

And so the.

Speaker B

One of the most important word substitutions you have to, you have to use, learn and use is get rid of the word interested out of your vocabulary.

Speaker B

Get rid of interested.

Speaker B

Substitute the word open instead of interested.

Speaker B

Because here's the thing, no one can be interested in something they don't know anything about.

Speaker B

So if you're using the word interested in your sales conversation, this is great for sales.

Speaker B

All of you that are on the doors.

Speaker B

This is perfect for the doors.

Speaker B

Recruiting.

Speaker B

It's incredible for recruiting.

Speaker B

So I'm going to go through two or three examples here so you can start to feel exactly what I mean by that.

Speaker B

But the mindset and the philosophy behind it and the psychology is no one wants to be viewed as closed minded.

Speaker B

Everyone wants to be viewed as open minded about whatever it is.

Speaker B

So in your language, change your language, you change your results.

Speaker B

So I mean by that is instead of saying, for example, we'll start with just a sales appointment.

Speaker B

Instead of saying something like, hey, we've got some great air filtration products are you interested in hearing about those?

Speaker B

Most of the time, people are like, oh, maybe I don't know, how much does it cost?

Speaker B

Right?

Speaker B

It's always, I don't know, is it very expensive?

Speaker B

When you start getting questions like that that are like, immediately after you ask about interest and they start saying, how expensive is it?

Speaker B

That means you're, you're doing this wrong.

Speaker B

Because that should not be the first response.

Speaker B

The first response should be something more about what it does.

Speaker B

So that means you're not framing the conversation properly to start with.

Speaker B

So it should sound something more like this.

Speaker B

If I could show you a way to reduce your allergens and not have to live with like this.

Speaker B

For example, I just.

Speaker B

This last week we had a homeowner wakes up with nosebleeds almost every morning.

Speaker B

So the, the, instead of saying, hey, if I could show you a way to fix that, would you be interested?

Speaker B

And.

Speaker B

And we've got some great products for that.

Speaker B

Yeah, there's exactly.

Speaker B

The guy I was with that I was training said that.

Speaker B

And the homeowner said, well, I don't know.

Speaker B

How expensive is it?

Speaker B

I don't know that I want to spend a lot of money in it.

Speaker B

But if the question had been something like, hey, if we could show you a way to reduce your allergens so you wouldn't wake up nearly as often with nosebleeds, or at all, depending on how you know which one we go with, would you be open to more information about that product?

Speaker B

If we could show.

Speaker B

So here's the formula.

Speaker B

If I could show you, how would you be open to.

Speaker B

So if I could show you how we could reduce the allergens in your home to reduce.

Speaker B

So you don't wake up with as many nosebleeds, would you be open to more information about how we could do that?

Speaker B

And they'll say yes every time.

Speaker B

If you're on the doors, stop saying, because, I mean, when you're on the doors, what happens is that a lot of times they open the door and immediately, I'm not interested, and close the door.

Speaker B

And so then we're stuck.

Speaker B

They're like, well, they don't even know what they're not interested in.

Speaker B

They're just guessing.

Speaker B

They're just not interested.

Speaker B

But the conversation at the door is like, if I use that same formula.

Speaker B

So it depends.

Speaker B

It's like when we're knocking for H Vac, H vac, the initial knock is, hey, I don't know if you've seen what's going on in the neighborhood.

Speaker B

Have you Seen our trucks around lately, right?

Speaker B

And they're like, oh, what?

Speaker B

So we're not just going right into whatever it is, but it's basically you just tell them, hey, listen, we've got a program going or whatever your pitch is.

Speaker B

And if you want to know more about the pitch, go to H Vac Doors and pick up my course, H Vacu because I have an entire module where me and Sam Taggart tag teamed and we gave you an entire door, a whole section on door pitch.

Speaker B

So if you want that, go to H Vac Doors and pick up that, that course.

Speaker B

Because it's incredible.

Speaker B

It's got the whole cell system and all the door training in it.

Speaker B

But the door pitch, right?

Speaker B

If you're a program or whatever it is, but basically it's like, listen, if we could show you a way to lower your bills without costing anything out of pocket, which would be open to more info, or if I could show you a way where we could reduce the.

Speaker B

We've got a lot of allergies, this is hay fever season.

Speaker B

If I could show you a way to turn your home into a sanctuary away from all of the air pollutants going on outside, would you be open to some more info or recruiting?

Speaker B

Use it in the recruiting conversation.

Speaker B

If I could, when you're talking to a possible recruit or potential person to hire, if I could show you a way to earn more than you're earning now, that actually where we provide all the training for you, would you be open to some more information so you feel the difference, right?

Speaker B

Instead of saying, hey, are you interested?

Speaker B

Say are you open?

Speaker B

And the world will open for you, right?

Speaker B

So it's called Neuro Linguistic Programming, it's NLP for those of you know what that is.

Speaker B

But there's so much power in literally directing people and telling them what you want, the actions you want them to take.

Speaker B

And this is one of them with the power of open.

Speaker B

So substitute interested, get rid of interested in vocabulary and change it to open and you will start to see incredibly better results strictly from that one word substitution and it will make all the difference for you.

Speaker B

So that's the, that's the beginnings of this, this topic.

Speaker B

So we're going to deep dive into a lot more of this in the, in the Facebook group and also in the virtual accountability group.

Speaker B

And this is just a taste of what of course I train all the time in the on site visits, in the virtual trainings, in the course that's online.

Speaker B

So reach out, let's have a discussion about how we can come to your company to multiply your numbers, talk about immediate cash flow.

Speaker B

And I mean, I've never gone out to a location that hasn't paid for itself literally within a couple days because of the increased revenue we sell, higher tickets, higher close rates and just this mindset.

Speaker B

Mindset is everything.

Speaker B

The guys up at Yostin Campbell are out there just slaying dragons, as my friend Chris Sheeney says.

Speaker B

And man, it's incredible.

Speaker B

So that is the topic for today.

Speaker B

I want to thank you all for listening and also if you have an idea for a topic that you want me to cover, is there something you're struggling with or there's somebody that you want to hear from, if you know a top performer out there or somebody who is just really doing awesome stuff in the, in the industry or outside of the industry, let me know.

Speaker B

Give me connected to them.

Speaker B

I would love to interview them for the podcast.

Speaker B

Also, I would love to do an episode or multiple episodes with women in the trades.

Speaker B

Who do you know that is a comfort advisor or a technician, a selling technician that is doing some awesome stuff.

Speaker B

Please connect me.

Speaker B

I would love to get them on the show and get perspective from a woman's point of view.

Speaker B

Because I know, and I hope you all know, women in the trades.

Speaker B

Kill it.

Speaker B

Women belong in the trades and I am all about it.

Speaker B

I'm here to support women in the trades.

Speaker B

We need more women in the trades.

Speaker B

So please, please, please connect me.

Speaker B

I would love to love to get them on the show and create an episode around that.

Speaker B

And here's a fun request, a couple fun things.

Speaker B

I don't know if you know this, but I am a public speaker.

Speaker B

I am speaking at several events this year.

Speaker B

If you have a conference or company event that you'd like me to speak at, email me samoseitnow.net or pop me a message on Facebook or my Instagram is therealcloseitnow?

Speaker B

And connect with me there on any of those places and connect me to who I need to talk to if you'd like me to come speak at your event.

Speaker B

And also, also, Also don't forget March 21st, 22nd, the in person training is going to be sick and rumor has it I'm catering the best catering of all in our whole industry.

Speaker B

I'm doing barbecue and tacos because it's Austin, Texas, right?

Speaker B

You can't come here and not do barbecue and tacos.

Speaker B

So just know I vouch for whatever I'm catering.

Speaker B

If you want.

Speaker B

The day we do barbecue, it's literally one of the top five barbecue places in the country that we're going to cater in.

Speaker B

So everybody, thanks for listening today.

Speaker B

I am stoked that you're here.

Speaker B

We are making 2024 your best year ever.

Speaker B

And yeah, until next time, everybody, go save the world one heat stroke at a time.

Speaker B

Go save the world one frostbite at a time.

Speaker A

Thanks for listening to Close it now with Sam Wakefield.

Speaker A

Subscribe to the podcast now so you're first to hear new episodes jam packed with actionable tools and tips to make you the top H Vac professional in your market.

Speaker A

If you have friends and colleagues who would like this show, show, share it with them and send them to our Facebook community for more in depth discussion about the challenges we all face and how to overcome them.

Speaker A

On the Close it now podcast.