Hi everyone, this week we've got a special episode for you. On
Speaker:the 1 February I was featured as a guest on that great
Speaker:business show with Conal O'Moran, which is a podcast where Conal interviews
Speaker:irish entrepreneurs and business owners to share their stories and business tips.
Speaker:Conal is a staple in business podcasts for Ireland and he was kind enough
Speaker:to let us share the episode with you on tax bytes for expats.
Speaker:I share some irish tax tips and a little bit of how im planning to
Speaker:leverage that knowledge for myself this year with a working holiday.
Speaker:I was also joined by my good friend and fellow business owner, Natalie Garland
Speaker:Cook, who helps businesses with customer relationship management systems,
Speaker:or CRMs as theyre known in the trade, and she offers training to get the
Speaker:most out of it all. The contact details for Conal and Natalie will be in
Speaker:the show notes as well as the link to subscribe to that great business show
Speaker:if you like what you hear. Thanks for listening and enjoy.
Speaker:Welcome to episode 177 of that
Speaker:great business show, home of great business tips, insights and
Speaker:opportunities. On it. Free episode delivered in
Speaker:our commute friendly package. Hi, I'm Conor
Speaker:la Mora and Fort d'Estier. I'm going to call this episode the Dream
Speaker:edition because everyone in business has a dream. And
Speaker:sometimes that dream is about sitting far, far away, maybe somewhere
Speaker:sunny, where the cost of living along with taxes are low,
Speaker:which made us wonder, what are the most attractive countries for taxes?
Speaker:And as always, we bring you the answers. We also have
Speaker:a top tip on how to make that dream come closer as we have
Speaker:a product expert with us who has a top tip, always a top
Speaker:tip with us for making your business massively more
Speaker:productive. And these two guests, both women, are also a
Speaker:dream team as the software expert has changed the
Speaker:tax expert's life, allowing her some time off for
Speaker:herself. Time to dream maybe. Now here, as I
Speaker:said, is a different type of a business story, or should I say two stories.
Speaker:I came across Waterford woman who does the taxes for many,
Speaker:many expat people and this made me wonder where the most
Speaker:attractive countries for taxes actually are. And I asked
Speaker:Stephanie Wickham, founder of Expat Taxes, to
Speaker:join us to have the chat about her growing business. And it
Speaker:was in the course of learning about that business that I learned about how
Speaker:Stephanie's business has been transformed by using a simple
Speaker:C or M or customer relationship manager management
Speaker:software that every business should have. Stephanie's
Speaker:CRM system was implemented by another Waterford based woman,
Speaker:Natalie Garland Cook, founder of NC and
Speaker:Co. So why not find out more by having both women
Speaker:in and see if it's all it's cracked up to be. Stephanie Wickham.
Speaker:Natalie Garland Cook, welcome to that great business
Speaker:show. Thank you. Thank you, Carl, for having us. When I heard
Speaker:story one was transformed by story two, if story
Speaker:two was so good, maybe we'll get story one to make sure that
Speaker:story two goes expat and lives happily on
Speaker:a sunny island somewhere. Stephanie, first of all, thanks for coming. Tell
Speaker:me about taxes and expat taxes. You
Speaker:may as well get your business out there, first of all,
Speaker:just what you do and how you do it and how long you've been doing
Speaker:and all that kind of good stuff. Yeah, I'd keep it brief, I suppose. At
Speaker:a very simple level, we are a tax practice that work with
Speaker:people who are moving to or from Ireland and we simply
Speaker:solve complex international tax issues for them that stem from the
Speaker:move. So expat taxes was born about four years ago.
Speaker:The story is that I had left a role that I
Speaker:had been in for about three months and started from my
Speaker:kitchen table as my. You did a runner after three months.
Speaker:Yeah, good question. I decided working as an employee wasn't for
Speaker:me. And true entrepreneur, we love them. Yeah.
Speaker:Just in honesty, you know, I think when you talk about entrepreneurs,
Speaker:sometimes we allude to the fact that, you know, it's a lightning bolt moment and
Speaker:you woke up one night and decided you were going to work for yourself. It
Speaker:doesn't always work out like that, does it? For me, it was essentially pre
Speaker:Covid and I just noticed there was a gap in the market and it was
Speaker:meant to be pocket money before I realized it was a. Now it's a
Speaker:business where we employ six people across and hiring. And
Speaker:hiring. Yeah, definitely hiring three countries
Speaker:and two time zones. So it's really grown into something. I
Speaker:think we tapped into a niche that had demand and it's really
Speaker:worked for us. And I have deliberately not asked you where the great places for
Speaker:taxes are because I want to keep people listening. So somewhere along
Speaker:this little chat, we'll get to that. But they have to keep listening to you,
Speaker:of course. And that is why that gives me the opportunity to go to
Speaker:Natalie. Natalie, you transformed. I am told
Speaker:by Stephanie, Stephanie's business. How well, I
Speaker:am an independent CRM and ERP consultant. That's
Speaker:important, the independence part, very important. I'm kind of technology
Speaker:agnostic, really. So I'm passionate about helping
Speaker:small, medium and enterprise businesses in making sure
Speaker:that they make the right selection on a digital journey. A lot of them
Speaker:are digital transformation. However, Steph was right from the
Speaker:beginning. She started digitally, so we put in a simple
Speaker:CRM system that would grow with her. And now it's really
Speaker:a complete ERP and CRM system
Speaker:which links to the website, which links to
Speaker:all the automations, etcetera. And for those, and I'm sure there are
Speaker:tens if not hundreds of thousands of listeners who will say,
Speaker:CRM, ERP. What you talking about? Change my
Speaker:business, make me more profitable. Explain. Yeah, so
Speaker:CRM, as you mentioned before, customer relationship management,
Speaker:nobody. People go, what? Huh? Who? But if you say
Speaker:Salesforce, if you say HubSpot, if you say pipe drive, if you say
Speaker:Zoho, if you say Microsoft Dynamics, Sugar,
Speaker:CRM, people start kind of. Oh, yeah, Oracle
Speaker:SAP, these sort of solutions and software that's out there in
Speaker:from small companies to the mega companies. That's
Speaker:what CRM and ERP, enterprise resource
Speaker:planning software is. What does ERP do? Well, ERP,
Speaker:it's sort of more the financial side of it then usually
Speaker:hooks up into a relationship management part of the
Speaker:software. So really what we're trying to do is make sure that you're
Speaker:on a journey of understanding your customers,
Speaker:your suppliers, your stakeholders, across the board.
Speaker:Plus, if Stephanie has gone on holiday, that one of
Speaker:her employees can pick up and literally
Speaker:see what they've been doing, what she's been doing with the client. She's gone
Speaker:off quickly for a little flight somewhere and they can literally pick up
Speaker:and deal with the client as if. And it's seamless. It's seamless, yeah.
Speaker:And again, the listeners will be saying, but hang on a second, that's for
Speaker:middle sized companies, is it? Or no,
Speaker:tiny, one person, two persons. Well, I would say if you can start
Speaker:right from the beginning, great. Which is what Stephanie did. That doesn't
Speaker:happen. That's very rare, I have to say. And she's my dream client,
Speaker:basically. I was going to ask you. She's sitting in front of you there, so
Speaker:you have to say that really, she was your nightmare. She actually
Speaker:wasn't. Yeah, she wasn't. That's the annoying thing. Paid her to say
Speaker:that. She really did listen
Speaker:to me. And you know what, a lot of people don't. And then they come
Speaker:back to you later and go, I should have done that. But you typically. What
Speaker:are the big problems that people don't do or what are the big omissions? I
Speaker:suppose. I think when you're starting. I've started from scratch as well as
Speaker:an entrepreneur and I've also been in small companies, been the sales and marketing
Speaker:manager in them. And you know what it's like you're juggling a million different
Speaker:things. The problem is when you start taking on other people,
Speaker:that's fine at the beginning because you're communicating, you're talking. Usually you're in a small
Speaker:office and everyone knows what everyone's doing. But as you grow,
Speaker:you start duplicating work. I don't think that's a word, but triplicating work,
Speaker:you start just doing a lot of stuff that somebody else is
Speaker:doing. If you start with a CRM, which
Speaker:really should be the brain of the business, you're going to stop that straight
Speaker:away. You're going to stop the frustration that
Speaker:employees often have with doing work that somebody else has been doing.
Speaker:There's so much with it bush usually it's people coming
Speaker:to me when they're growing rapidly and they're in a bit of a
Speaker:panic because they don't have one system. They have siloed
Speaker:themselves into lots of different software that suits sort of
Speaker:just certain elements of the business, but they haven't
Speaker:thought of something that's joined up that works altogether, if
Speaker:that makes sense. Is there any case study that you can think of somebody that
Speaker:should transform their business? Well, go ahead. She's pointing at
Speaker:Stephanie. Can I? Yes, of course you can. Stephanie. You don't mind if
Speaker:she discusses your business? Because, I mean,
Speaker:obviously, as I said, Steph did start from the beginning.
Speaker:Yeah. So, yeah, which is
Speaker:amazing because we spent a lot of time thinking of processes right from
Speaker:the outset. So what does that mean? You sat down with Steph and you went
Speaker:through her process? Yes. And then how many people were you
Speaker:employing at that stage, Stephanie? So just quickly, it
Speaker:was me. And then I got pregnant with my third son during COVID so things
Speaker:got crazy. I took on an assistant and then my husband, who's
Speaker:also a chartered accountant, resigned from his role to come and join. So all of
Speaker:a sudden we went from it just being little old me to somebody else in
Speaker:a different country and then my husband in the office with me. So it was
Speaker:growing quickly. It was hell. It was, to be honest. You mean the husband and
Speaker:wife? If he's listening, he can give his. He can give us his
Speaker:thoughts. Phone in. Look, I think as well, you know, to kind of. Because obviously
Speaker:Natalie had to kind of convince me that this was something worth doing, maybe
Speaker:because I was a little bit green to it, but for me, the value was
Speaker:in looking at the processes. The question I always had was, how can we
Speaker:improve customer experience because of this. And I think that's the
Speaker:key, that sometimes when you're looking as an SME owner, you know, you're focusing
Speaker:on making your own life easier. But what if you can make the experience for
Speaker:the client better? And that's what this has achieved for us. You know, we,
Speaker:we regularly rate really highly with our clients. That's because we're collecting the right
Speaker:information, we're monitoring it, we're tracking it, and it's all made
Speaker:possible because of the work that Natalie did with us at the start. And typically,
Speaker:what kind of information are you gathering and how do then do you use that?
Speaker:How do you apply that to make more profits for the business?
Speaker:So let me give you two real examples. Firstly,
Speaker:one of the services that we offer is an online tax consultation with a
Speaker:charter tax advisor. And we're one of the only firms in Ireland that does that.
Speaker:At the moment, that's invaluable for our clients, who maybe are based in the US
Speaker:or Australia or the UK. We service clients in over 30 countries
Speaker:so we can meet with them in an online environment. That booking comes
Speaker:in via the website. We are paid instantly, it updates
Speaker:our calendar instantly. They are then via workflows at the
Speaker:back end of the system, prompted to provide information that we as advisors
Speaker:need to get. So, for example, we need to verify their identity for anti money
Speaker:laundering. Now, if you stand back and look at that in
Speaker:old school or old money, that would have been an assistant with a
Speaker:typewriter sending a letter and trying to make a diary appointment.
Speaker:So instantly you have taken away the individual while making the client feel
Speaker:that they're still getting a personal service and it's being automated, all from one
Speaker:central interface that's really powerful and
Speaker:that's one part of it. The next step is then the client has a consultation,
Speaker:they get some fantastic advice, they save lots of money, they need a tax return.
Speaker:Now, looking inside the tax return process, it
Speaker:looks like a tax return is just a form. And I think my husband, who
Speaker:works in the compliance side of the business, says he counted that there can sometimes
Speaker:be nearly 50 interactions with the client before we get to
Speaker:the final process. I mean, that's an extreme
Speaker:case. Think about how each of those interactions needs to
Speaker:be monitored and managed. And the CRM is helping you do that,
Speaker:because what we need as tax advisors, particularly when we're working in the compliance space,
Speaker:is real data quickly, because nobody wants to wait to hear what their tax
Speaker:bill is. They want to have control over it. So really, what does that look
Speaker:like? For us, it allows us to have very productive meetings once a
Speaker:week where we have a really good snapshot of what's in house. I've worked in
Speaker:big four firms where they have struggled with this. The volume of
Speaker:information that we deal with is vast. And this
Speaker:relatively simple CRM helps us do it.
Speaker:In honesty, the testament to it is that we now are being approached by accountants
Speaker:and tax advisors who are asking us to help them replicate the system
Speaker:that we have built with Natalie's help. So it shouldn't be
Speaker:underestimated. This puts money in our pockets and time back in our calendar world.
Speaker:I'm delighted that you said putting money in your pocket, because obviously
Speaker:this has a cost. How much do these systems cost?
Speaker:Well, depending on what CRM you go for, it's from
Speaker:like 45 euro per user per
Speaker:month, up to 250 euro per user per
Speaker:month, and even maybe more than that, depending on the. How would the difference be
Speaker:between, say 45 and 250, depending. A lot of it's the platform.
Speaker:So if you go for a platform like Soho, which
Speaker:is known as an SME and lower cost CRM
Speaker:and ERP system, however, it's copying the big
Speaker:boys, so it's doing a very good job. But then you're talking about
Speaker:then the sales forces and the hubspots, which are also absolutely phenomenal.
Speaker:Phenomenal. Can't say that word and, you know, tip top. But
Speaker:you're paying the big books for them then. And usually then also
Speaker:consultants. So I would help clients ensure that they're
Speaker:getting the best CRM that suits their
Speaker:requirements, because there's not one CRM that fits all,
Speaker:really. I mean, the one that says they do dynamics
Speaker:and Salesforce, they do. But there's a lot of
Speaker:plugins and all sorts of stuff for that, and it costs heavily and
Speaker:I'm not putting them down because they are needed in big enterprise companies. But for
Speaker:smaller companies, you don't often need to spend as much money as you
Speaker:possibly think you do. And a cost benefit analysis, have you ever done
Speaker:that? So say take a number that you are spending 70 quid
Speaker:a month per person to get a really good system. And
Speaker:the kind of savings. Did you ever measure savings for anybody? Have you ever looked
Speaker:at. Weve done a little bit of measurement on
Speaker:stephanies and then on a company I used to work with before
Speaker:I set out on my own, I was the sales and marketing manager. Ive been
Speaker:going back years in a couple of different companies, but in the previous
Speaker:company that I was working with before I set up on my own, we didn't
Speaker:have a CRM system. When I walked into that job and we were
Speaker:delivering to high end pharmaceuticals, high end niche
Speaker:equipment to pharmaceuticals, and I had come from a
Speaker:place where we use CRM. I mean, it was literally my brain. I couldn't live
Speaker:without it to come into nothing. So I measured
Speaker:that. It was one of my projects was I implemented that within the
Speaker:first year and our sales increased by
Speaker:70%. In case
Speaker:there's any misunderstanding, that's the sales
Speaker:increases. But then can you cut numbers as well
Speaker:as in. We've already talked about sending out letters,
Speaker:etcetera, that all disappears, so people
Speaker:go off and do something more productive. Have you ever measured
Speaker:what you might have? It might have cost you in terms of
Speaker:humans or. I think that's a very good question and it's maybe not the easiest
Speaker:one to answer, because I think it depends on the task. Let me give you
Speaker:an example of something that actually blew my husband's mind the
Speaker:other day. So he's trained as a chartered accountant, he's worked in commercial roles
Speaker:in big multinationals. We had to send out a tax questionnaire
Speaker:to over 120 people. And he said to me, can you
Speaker:come and help me do this? So we had. Obviously, the fields in the CRM
Speaker:were correctly populated. That's key. Your data, the output is as good as what you
Speaker:put in, but that's. Your work now, is it? Or is that done by the
Speaker:software? That is, it's the team's work. So I
Speaker:suppose it's like any data set. Rubbish in,
Speaker:rubbish out. So it is important that there's a commitment across the team.
Speaker:Bear in mind, we advertise ourselves as an online digital practice. We
Speaker:recruit people who are. I've got one team member who I'll actually
Speaker:mention, Fergal. He's excellent. All the team are excellent with process, but he's very
Speaker:process driven. So as a team, we are very focused on what can we do
Speaker:better? How can we make this better? We had to send this email. I
Speaker:said to Brian, watch this. Literally, it took us 15
Speaker:seconds to send an email to 120 people.
Speaker:Not only was the email sent, as soon as they clicked it, another field
Speaker:in the CRM was going to update, so we could see that they'd read the
Speaker:email. And in addition to that, the system was set to send an
Speaker:automatic reminder seven days after they've opened the email.
Speaker:And that would take however many hours if you were sitting trying to do it
Speaker:yourself. So that's a simple mail merge example. But the point
Speaker:is, I would quantify the cost saving there to be in the
Speaker:region of probably 1000 euro for that one engagement. That happens once a
Speaker:year and that happens numerous times. So I
Speaker:think it's difficult depending on the task for us. The business has
Speaker:grown exponentially by over 400% in the last four
Speaker:years. And I do really put that down to the
Speaker:commitment that we've had to process improvement and the solid foundation
Speaker:from which we've grown. And I genuinely mean that. I've worked in big four
Speaker:large multinational companies. It's easy to take for granted
Speaker:that even the big boys don't do this. You know, that's easy to take for
Speaker:granted. So think big even though you're small and you
Speaker:really will reap the rewards. Does it, do they, these systems,
Speaker:do they help on sales at all? Sales leads and stuff like that? Oh absolutely,
Speaker:yes. CRM actually was built with that intentionally back in the
Speaker:eighties and nineties. It was developed gold mine act where some of
Speaker:the ones, maybe some of the people who've been in sales for years will know
Speaker:like myself and yeah, totally
Speaker:pipeline driven, lead driven opportunities.
Speaker:What percentage are they in a specific stage that is the core
Speaker:of CRM. But obviously it's developed and grown. They're all
Speaker:on their cloud based, a lot of them now. And they're given so
Speaker:much more. They're not just about, they're not just customer centric,
Speaker:although that's still at the heart. But they are managing all these other things
Speaker:and supporting the internal teams. And why
Speaker:I love talking about Stephanie and Xpactases is because they were really
Speaker:committed to the process of it because it's still work to
Speaker:do. Like I can come in and say this will work. We've got to still
Speaker:design a system that's going to work for that particular
Speaker:industry. And some people want to just magic wand it all
Speaker:to happen within a day and that doesn't happen. Talking
Speaker:about a lot of my clients who just think yeah, that's what I want, then
Speaker:do that. But they have to put the work. In like really
Speaker:fair. Is that a fair warning? Is you can put your money in but then
Speaker:you have to put some work into. You have to put some work in. Yeah,
Speaker:but it's obviously the future now. What businesses
Speaker:or industries or sectors is it absolutely
Speaker:ideal for? We've obviously heard the financial end. What other
Speaker:ones are taking it up in a big way in the small SME's now not
Speaker:to. Well obviously CRM covers all sectors and it's
Speaker:always out there from banks to whatever health and
Speaker:wellness. I tend to be doing a lot of work in the engineering
Speaker:space and have put in a number of different CRM systems
Speaker:that supported them on their project. So lots of different
Speaker:types of engineering companies as well. Construction engineering,
Speaker:like the Kirby Group, are one of the largest electronic
Speaker:construction companies in Ireland and they're working a lot with
Speaker:data centers at the moment. And then I've worked with a couple of really
Speaker:cool small startups that have been EI backed that are
Speaker:now just phenomenal. They're growing massively, like ARQ in Cork,
Speaker:plant quest in Washford. What sectors are they in? They
Speaker:are engineering again. Yeah. Okay. Yeah. But again, they're
Speaker:digitally bringing something new to the world within engineering.
Speaker:You mentioned Stephanie's electric car earlier.
Speaker:One of the concerns about anybody buying an electric car at the moment is that,
Speaker:oh, listen, next year it's going to be even better. The distance that will go
Speaker:will double up or something. CRMs presumably are
Speaker:certainly in the middle of the whole AI area,
Speaker:therefore to commit now is that can you
Speaker:fix it once it's in or upgrade? It's growing with you.
Speaker:It's growing. So that's one good thing about if you go with these big
Speaker:boys with HubSpot, with Salesforce, with
Speaker:Zoho, with dynamics there, as they
Speaker:provide you with the updates as they're going now, sometimes I get a bit
Speaker:frustrated because they don't tell you about the updates and something can switch off in
Speaker:the background and there's a bit of work. But usually, yeah, no,
Speaker:AI is humongous, a little bit scary. It's
Speaker:so smart. But with CRM, it's still
Speaker:early days, but I envision within a few years that we will be
Speaker:talking to it and telling it what to do in our cars and stuff. I
Speaker:love the idea that, you know what, we're going to take a quick break because
Speaker:we are commercially driven ourselves. So we better have a
Speaker:word from our advertisers. That great business
Speaker:show. And I am here with Stephanie
Speaker:Wickham, who is the founder of Expattaxes ie,
Speaker:and Natalie Garland Cook. That's a great name. Founder of
Speaker:NC and Co. And we are talking. We're going to get
Speaker:to the meet now, Stephanie, where this is what everybody's waiting for,
Speaker:the tax places that we should all know
Speaker:about. In other words, where should I go if I have a few quid that
Speaker:I don't have to pay a lot of tax, but it's still
Speaker:doable. I don't know if you're going to love this answer, but I'm going to
Speaker:give you the honest one. It depends it depends on lots of
Speaker:things. So I think what we've seen post Covid is
Speaker:a shift in maybe the questions that people
Speaker:ask. During COVID it became very common for people to work
Speaker:remotely for their employer, and that forms a big cohort of
Speaker:people that we would work with. So a lot of clients from the US
Speaker:who maybe have decided to come to Ireland and work remotely for their us
Speaker:employer. And then equally from that, we have a lot of irish based employees who've
Speaker:decided to go and maybe live and work in places like Portugal. Portugal is a
Speaker:very popular place for irish people to go, and there can be some really
Speaker:nice tax outcomes. There's a regime that we're quite familiar
Speaker:with because we work quite closely with a portuguese tax advisor. It
Speaker:was changed recently. It's not as favorable as it was. It changed at the beginning
Speaker:of the year, if you were right, because there was a change of government, if
Speaker:I. Remember, and it caught everybody by surprise. So the non habitual
Speaker:residency scheme is what it's called, NHR, for anybody who wants to google
Speaker:it. And that scheme is designed to incentivize people
Speaker:who want to go and live and work in Portugal if they meet certain conditions.
Speaker:And I want to cut across you there, because you are in this
Speaker:business. And I listen and watch people who don't know a lot
Speaker:about business, but who do not seem to realize that people,
Speaker:many hundreds, thousands of people move around because
Speaker:we now can, and they will work remotely
Speaker:and they will move for tax, favorable tax treatment.
Speaker:You're looking as if I have revealed something there. No, you're just saying,
Speaker:yeah, I mean, grow up, find out. Yeah, 100%. And
Speaker:I think when we work with clients, so obviously we would advise on the irish
Speaker:consequences. And usually the question comes, is it possible for me to leave
Speaker:the irish tax system legitimately? What does that look like? How
Speaker:long do I need to be gone for? I think it's quite important, and I
Speaker:usually explain to clients, this is not necessarily going to
Speaker:be a quick four month, five month period you're going to spend in a
Speaker:sunny destination and all your tax problems are gone away. More
Speaker:complicated than that. I think the first question we would normally ask is, where would
Speaker:you like to go? So where we see people, sunshine. I
Speaker:know Portugal is a very popular one and has the NHR scheme.
Speaker:We've got clients who might go to Spain. Italy has some preferable tax
Speaker:treatment, as far as I'm aware, some of the eastern european countries. And then
Speaker:what's quite common, the two main places for us would be Portugal, and then the
Speaker:Middle east, so the UAE, it's no surprise it's tax free
Speaker:currently for individuals. A lot of Irish might go over
Speaker:there to set up a business, work for there for a period of
Speaker:time. And it's interesting because oftentimes at the
Speaker:moment, I get a lot of questions from clients, usually two cohorts.
Speaker:The first are a subset who have built up successful irish
Speaker:businesses and have decided that they're going to retire and they'd like to do so
Speaker:overseas. The second cohort are the people who can't get on
Speaker:to the housing market in Ireland, because just in the too hard basket,
Speaker:let's go overseas, work for three or four years, come back with a nice amount
Speaker:of money that we can now buy a house outright. And, you know, there's
Speaker:outliers from those two groups, but there's generally that cohort. And the
Speaker:planning for both those groups can look quite different. The Revenue commissioners are a
Speaker:smart bunch of people, and the legislation is drafted in such a way as
Speaker:to ensure that there is definitely a breaking of a connection with
Speaker:Ireland. To achieve these things, it has to be done in quite a specific
Speaker:way. You know, it's. I've had a euro for every
Speaker:time someone says to me, oh, but I'm not a resident of Ireland unless I
Speaker:have 183 days, without getting overly technical residencies
Speaker:measured by that test. Yes, but it's also measured with reference to
Speaker:280 days over the course of two years. And therefore.
Speaker:Sorry, what does that mean? Now, in simple English, basically four and
Speaker:a half months this year. Four and a half months next year would be enough
Speaker:to make you a resident of Ireland next year. In addition to that, to make
Speaker:you. A non resident or resident resident. Okay, see, so instantly, now you
Speaker:say to me, I'm going to leave Ireland in October. Now let's count the days
Speaker:next year. Well, you've already got 280 days next year. Now, there's a workaround
Speaker:where if you have less than 30 days in the country, you can't be resident.
Speaker:But my point is not to necessarily educate listeners how to
Speaker:plan for their residency, because that should always be done in conjunction with a qualified
Speaker:advisor. The point is this. It needs to be done with an eye on
Speaker:the detail, because that's where the planning comes in. So a lot of these
Speaker:schemes, I mean, I did some work with a client recently who we went through
Speaker:a lot of detailed work, and then he just decided, this is difficult. It's not
Speaker:for me. Why? For him, it was down to the
Speaker:corporate structure he had. Breaking the link with
Speaker:Ireland was not possible. For him. And there was some structuring that
Speaker:had been done previously that we were going to have to unwind, wasn't giving him
Speaker:the tax outcome he'd anticipated. So I think
Speaker:oftentimes because, you know, I'm ambitiously lazy, we all like to
Speaker:distill things into simple terms. Clients want you to give it to them between
Speaker:the eyes, and we try to do that. So our tagline is complex,
Speaker:taxes explained simply, but we should never underestimate the value of
Speaker:painting a picture. And I know we were chatting previously, and I was saying to
Speaker:you that one of the things I tried to do, having spoken to over
Speaker:2000 people now on their taxes in a raft of different types of
Speaker:scenarios, is, what are you trying to achieve? I could put an
Speaker:extra 15,000 euro in your pocket, but is that worth not being able to
Speaker:come back and see your granny at Christmas for the next three years? And often
Speaker:when you start asking people questions like that, they go, oh, okay, yeah, this is,
Speaker:this is a life decision I'm making. There's tax benefits, but am I
Speaker:willing to actually take action? Sometimes they are, and it works
Speaker:fantastically. And we've seen some fantastic tax outcomes where people can
Speaker:decide they want to live overseas, and there could well be a positive tax outcome
Speaker:that goes with it if they're aware of their ability to take advantage of those.
Speaker:And one of the things that people will want if they're parents is to
Speaker:educate their kids in Ireland. And is that possible to do while you're still
Speaker:living offshore? Oh, I'm not too sure how many digital online
Speaker:schools there are. Do you understand? What I'm saying is that once the
Speaker:kids are here, daddy or mammy are still deemed to be offshore. If there's over
Speaker:in Portugal or something, are they? Well, I suppose where we would see it is
Speaker:families leaving. So I think as well, where we do
Speaker:run into problems is, without getting overly technical on it, is people
Speaker:will say, I had a call with a client the other day and they wanted
Speaker:to spend winter in Portugal, summer in Ireland, and we just weren't getting
Speaker:to the tax outcomes that they wanted because they weren't gone from Ireland for long
Speaker:enough. They had too much of a connection here. So the tax treaties are, you
Speaker:know, there's lots of fallacies. Oh, you can only pay tax in one place. That's
Speaker:not correct. And you can only be tax resident in one country. That's not
Speaker:correct. You know, it really is down to the circumstances.
Speaker:But look, we've seen successful irish entrepreneurs who have
Speaker:their own companies leave Ireland you know, liquidate an irish
Speaker:company, set up business outside of Ireland, and potentially run an
Speaker:international or global business outside of Ireland. Equally, we have
Speaker:lots of clients who are moving to Ireland. Tell me about them. This is kind
Speaker:of news to me, but it's interesting. Oh, look, looked at the
Speaker:CSO website, 141,000 people moved to
Speaker:Ireland last year. We are in a net immigration position
Speaker:overall, and I love working with these clients
Speaker:because we have a podcast ourselves, which we interviewed called,
Speaker:you better share tax spice for expats, where we, you know, we talk
Speaker:about tax topics, but we also talk to people about the story, because everybody has
Speaker:a story, and a lot of us individuals in particular, and
Speaker:UK to some extent, they have a connection to Ireland, even if
Speaker:they weren't born and raised here. They come to Ireland with
Speaker:overseas pensions, overseas investments. They have a lot of cash
Speaker:most of the time because maybe there are a stage of life where they've built
Speaker:it up and they want to live in Ireland because this is where they see
Speaker:themselves. But they need to navigate. Well, how do the Revenue
Speaker:commissioners view that? So we work with a lot of those individuals to help
Speaker:them come and live in Ireland, have the lifestyle they want without the nasty tax
Speaker:cost at the end of it. And I can't stress enough how the tax can
Speaker:bite if it's not done properly. So it's really important that they take advice at
Speaker:the right time in that journey. And coming from, say, the states to
Speaker:here, what about all the citizenships or all those kind of issues? Is that all
Speaker:very complicated or. That's a really good question. So I suppose from a tax
Speaker:perspective, the difficulty for a us citizen, and you don't need to
Speaker:educate most of them because they're very aware of this, is that as us citizens,
Speaker:they're taxed on worldwide income regardless of where they are in the world states.
Speaker:Correct? In honesty, that rarely causes many issues from an irish
Speaker:tax perspective, because when they're living and working here, they usually end up paying irish
Speaker:taxes. I explain it to people like this. If you've got 100
Speaker:euro and you're a us citizen, chances are that your overall
Speaker:tax rate, if you're in Ireland, is going to be, let's say, 30%. For the
Speaker:sake of the discussion, the IR's might take 10% of it and the revenue
Speaker:commissioners are going to take a remaining 20. You've walked away from the transaction having
Speaker:lost 30. You don't really care which government gets it. That's not exactly how
Speaker:it works in every case, but it's a good analogy. So from a tax perspective,
Speaker:the citizenship bites like that. I think your question is also in the nature
Speaker:of immigration. Yes. So again, the area we
Speaker:work in, while niche is of itself segmented, we don't provide
Speaker:immigration advice. A lot of us clients, they can apply for
Speaker:citizenship maybe because they're married to an Irish person or they have a
Speaker:descendant who is a granny rule. Their granny rule. Yeah.
Speaker:But we love working with us and we have a lot of uk clients,
Speaker:Australia, and lots in between. Now, I did say this is the
Speaker:dream edition, because if you want to dream about going to somewhere and
Speaker:sitting on a lovely beach or whatever, you
Speaker:need a load of cash, though. Sorry, you need. There's no point trying to do
Speaker:this on 50 grand a year, is there? When does it really kick in to
Speaker:make sense? You see, if we were having a consult, I would say to you,
Speaker:why? What's your driver here? And if you said to me, well,
Speaker:I've dreamt of this all my life. Well, that's a different thing. Okay, that's
Speaker:hard. Exactly.
Speaker:Cash notes. Okay, well, let's put it this way. Okay, so let's
Speaker:say. So my first question is, where does the 50k come from? And then you
Speaker:say, well, it comes from perhaps unemployment with an
Speaker:irish company or a foreign company, it doesn't really matter. And then we say,
Speaker:okay, well, non residency for you could be triggered because you've had x number of
Speaker:days outside of the country, and you say, that's perfect, I'm not going to be
Speaker:a resident. And then there's an irish tax is a piece of legislation, section 821
Speaker:of the tax acts, that says that if you spend, if you're a non resident,
Speaker:that employment income is not taxable in Ireland insofar as you don't perform any of
Speaker:the work here. Now that's game changing, because all of a sudden you've just gone
Speaker:from probably a 15% tax rate on 50k, depending on your tax
Speaker:credits, to zero from an irish perspective. Now, the corollary of
Speaker:that is, what's the tax rate in the jurisdiction you go to? And this is
Speaker:where oftentimes when people will contact us and say, can you give me the
Speaker:irish and the US advice? And unfortunately, the answer is
Speaker:no. I'm not really aware of very many people globally who
Speaker:specialize in two jurisdictions. Why? Well, you'd
Speaker:be a busy person trying to study a second. And as well as that, there's
Speaker:just so many different nuances. So there's always somebody on the other side to answer
Speaker:the question about. Well, if you're going to, let's say, Kiribati, and
Speaker:there's a 0% tax rate there. You're happy if you go to somewhere like
Speaker:Norway, where social insurances and income taxes higher. Well, now, your move
Speaker:hasn't been tax efficient. It's about an aligned approach and trying to figure
Speaker:out whether or not you really want to live in Norway and is it worth
Speaker:it for the amount of money you're going to save, if any at all? And
Speaker:here's a loaded question. Have you considered doing this
Speaker:yourself? It's a very loaded question. We are. We are going to do
Speaker:it. So we are going to go to Thailand for two months. And,
Speaker:you know, I think as an entrepreneur, you put a lot into your
Speaker:business, don't you? You really do. And just to kind of hark back to
Speaker:what Natalie was saying, we now have an online practice. We're digital,
Speaker:we're remote, and if we hadn't implemented this system, I don't think we'd
Speaker:be able to go to Thailand. So there are tax advantages to going to some
Speaker:jurisdictions, Thailand being one of them. Spill the beans.
Speaker:Well, I suppose one of the commonly missed
Speaker:reliefs that clients are very happy to hear about is foreign
Speaker:earnings deduction. For anybody who wants to do some research themselves, I always recommend
Speaker:you do it in conjunction with a suitably qualified advisor. Please Google
Speaker:TDM foreign earnings deduction and you'll find revenue's guidance
Speaker:notes which set out in certain circumstances, when an employee goes to
Speaker:work in certain countries, there can be a nice little tax saving to be had,
Speaker:depending on the number of days you have in that location. When you're talking about
Speaker:revenue, you're talking. About our revenue, our revenue commissioners. Because, you
Speaker:know, think about taxes. We were talking about this earlier.
Speaker:Ireland is a poster child for low corporate tax rate, but there's no
Speaker:one writing articles about how good the income tax rate's here. We all know, looking
Speaker:at our pay slip, that the revenue commissioners take a fairly big slice of the
Speaker:pie. So income tax efficiency
Speaker:is usually first and foremost in most entrepreneurs mind. How can
Speaker:I pay less tax? There's lots of ways you can do it and you don't
Speaker:have to leave the island, but if you're willing to go and work and live
Speaker:overseas, there can be other ways to do it and achieve a nice little outcome.
Speaker:And when or how did you decide on Thailand? Obviously there are the benefits, but
Speaker:you also have to go there, set up there, work for eight weeks
Speaker:or whatever long you're going to be there. And you've got kids. Remember, I've got
Speaker:three young children. So I relocated with my
Speaker:husband to Australia in 2011 and worked for KPMG in their global
Speaker:mobility sector. And on the way we spent four months backpacking around Asia.
Speaker:We spent time in Thailand and it struck me as a place with a very
Speaker:good healthcare system. So I know it's a boring answer, but it was the healthcare
Speaker:system that I thought, if anything happens with the kids, we're in a country
Speaker:where we can go to a hospital and they'll get good care compared to
Speaker:other countries on the list. Maybe in sub saharan Africa,
Speaker:you know, no disrespect to them, but perhaps the healthcare system wouldn't have
Speaker:been what we needed in the event of emergency. This is great advice. I'm going
Speaker:to stay here now. Yeah, exactly. There's a couple of hundred
Speaker:thousand quid worth of advice. I know I've sent you my invoice.
Speaker:Afterwards, so it is doable
Speaker:and you should really have the chat about it because you don't need a wally
Speaker:cash. You've just told me you don't. You don't. And you know, just
Speaker:remember, even if people are listening to this and they have no intention of getting
Speaker:on the plane, revenue right now are actually
Speaker:campaigning to incentivize pay as you earn employees to go and claim
Speaker:their tax credits. That's right. You're very simply, how many rent tax
Speaker:credits are left on the table? How many medical insurance tax credits do people not
Speaker:claim? Home care tax credits? We generally can save our
Speaker:clients, you know, three or 4000 euro in most instances, just
Speaker:by a quick chat and incentivizing them to take action. It's
Speaker:really worth it. Natalie, you're on to steph almost every day, I
Speaker:would imagine. How come you haven't moved off again? I
Speaker:need to. Actually, I was just thinking, why am I not going to Thailand this
Speaker:summer? Maybe you could go off together. Here you go. We'll go take over the
Speaker:world in Thailand. Why not? Sounds good to me. We have a
Speaker:final question that you're all aware of. Yes. Because we
Speaker:made sure. And I'll start with you. Natalie is
Speaker:who would you hire in a heartbeat. Okay. Well,
Speaker:when I was thinking about this, I have four
Speaker:people that I know of that I worked with over the
Speaker:years that I would hire in a heartbeat. I don't want to say their names
Speaker:because I don't want to embarrass all the other beautiful people that I've worked with
Speaker:over the years. But they're four people who are your key players. No, but I
Speaker:just can't. But they know who they are and I'm going to give them a
Speaker:text as well. But my. I send a text to 20 people
Speaker:now.
Speaker:21. But, yeah,
Speaker:I was thinking about this, actually. It would be aisling
Speaker:bee. Aisling bee. No, she would have not one
Speaker:iota of an interest in coming into a business.
Speaker:However, because she is my ideal. She is busy as
Speaker:a comedian actress. Oh, my. Jeez. Work with
Speaker:me, work with me. That was dad
Speaker:joking. Sorry. She
Speaker:is busy and she's amazing, but I actually think, you know, she can put her
Speaker:mind to anything. Plus, you just have great crack, wouldn't you,
Speaker:working with her? Well, that's the point, is that a few people have said comedians,
Speaker:and I kind of agree. I mean, if you are going to have to work,
Speaker:you may as well have a laugh. Yeah, absolutely. But she's got that in her
Speaker:town. How are you going to get on a tour? How will I get to
Speaker:her? Well, I'm hoping you'll tag her at the end of this
Speaker:and we'll make. Sure that she hears from me and she'll probably give you buzz.
Speaker:Oh, wow. Buzz be.
Speaker:And what about you, Stephanie? Who would you hire? A heartbeat. That's
Speaker:a really hard question, isn't it? I thought about this over the weekend and I.
Speaker:You changed your mind as well. I did, didn't I? I'm not. That's why I
Speaker:was sure. Yeah. That you had heard. Yeah. Mary
Speaker:Portis, she's brilliant. The queen of shops, lover, you
Speaker:know, pity. She used to be on tv an awful lot and she made an
Speaker:awful lot of sense when she was teaching people about retail. Yeah. And then
Speaker:she was. What? She's no longer on tv that I'm aware of. I don't think
Speaker:she is. I know she's still active and she has an agency. You know what
Speaker:I love about her is transformation is her signature move, and
Speaker:I love that. And coming back to what I said, for me,
Speaker:what's been really important about this journey in the business is focusing
Speaker:on what the client wants, because we can sit all day and talk about the
Speaker:technical, we can talk about how we do it, but if you're not meeting the
Speaker:need of the client in the way that they want, you failed.
Speaker:And I think that she would fit right in because she's a mover and shaker
Speaker:and she knows nothing about tax. She's a retail expert. I don't have a window
Speaker:display, but she'd make it pretty if I did. I'd love her. I'd love her
Speaker:in the business. I'd love if she gave you a buzz and said, I know
Speaker:all about tax, I bet you she's there. She's a smart cookie. She probably knows
Speaker:a lot about tax. I'm sure she does. If she's listening, we are
Speaker:hiring. I'll overlook the fact that you need to be tax qualified.
Speaker:That's lovely. I'd love to have a chat with her because of any time I've
Speaker:ever seen her, she really is just top of the game. Guess what? That's the
Speaker:end. I'm sorry about that. That was a lovely Charlie. Thank you, Colonel.
Speaker:But best of luck to both of you. And listen, if you need a bike
Speaker:carrier, I know that Natalie's. No, I'm doing that.
Speaker:Well, I'll flap the wings or something.
Speaker:Okay. That sounds absolutely gorgeous and great advice. Thank you. And thank you so
Speaker:much again. Also, Natalie. Natalie Garland Cook. Great name.
Speaker:Thank you very much. Of N. C and co. That'll be
Speaker:Natalie Cook and Coridy consulting. And if you
Speaker:want Stephanie and Stephanie's advice, go to expat taxes,
Speaker:ie. Yes, you'll find us there. Yeah. Fantastic. Lovely. Love that.
Speaker:Thank you so much. That is it from episode 177 of that great business
Speaker:show, great business insights. We've just heard them. And inspiration. I hope so.
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