1 00:00:00,240 --> 00:00:03,990 In this episode, I'm going to tell you why 2 00:00:04,022 --> 00:00:07,406 your digital course needs to follow the tortoise and not the 3 00:00:07,430 --> 00:00:11,126 hare. Hi, I'm Katie McManus, business strategist and 4 00:00:11,150 --> 00:00:13,590 money mindset coach, and welcome to the Weeniecast. 5 00:00:13,702 --> 00:00:17,134 Tell me if you've been sold this 6 00:00:17,174 --> 00:00:20,454 dream. And now that I've said tell me, I realize that this is a one 7 00:00:20,494 --> 00:00:23,694 way platform and I'm just talking at you and you can't really tell me back, 8 00:00:23,734 --> 00:00:27,402 but if you want to email me, you can. There are so many 9 00:00:27,498 --> 00:00:31,346 business coaches and business gurus out there who are selling a program on how 10 00:00:31,410 --> 00:00:35,242 you can develop and sell a digital course or some kind 11 00:00:35,258 --> 00:00:38,802 of digital product. And they paint this picture of you 12 00:00:38,858 --> 00:00:42,402 creating this thing once, launching it, and then raking in 13 00:00:42,458 --> 00:00:46,258 millions of dollars, and they make it sound so 14 00:00:46,426 --> 00:00:49,730 easy. And for the low price of 15 00:00:49,802 --> 00:00:53,214 $999, you can do it, too. 16 00:00:53,724 --> 00:00:57,372 You can make $100,000 in two months. And like 17 00:00:57,428 --> 00:01:01,100 most people, including myself, I'm sure you've bought one of these 18 00:01:01,132 --> 00:01:04,820 programs before thinking, oh, yeah, that sounds really nice. I would love to do 19 00:01:04,852 --> 00:01:08,588 that. Yeah, you know, I would love to make more money while 20 00:01:08,636 --> 00:01:12,476 spending less time doing work. That is the dream. So you bought the 21 00:01:12,500 --> 00:01:16,260 course and you started it and you probably dropped 22 00:01:16,292 --> 00:01:19,772 off beyond having ADHD and losing interest 23 00:01:19,908 --> 00:01:23,736 or, you know, just not feeling like the right fit for you energetically and 24 00:01:23,760 --> 00:01:27,480 work wise. There was something off. There was 25 00:01:27,512 --> 00:01:31,184 something that just didn't click for you about how this was going to 26 00:01:31,224 --> 00:01:34,896 work and if this happened to you. I 27 00:01:34,920 --> 00:01:38,084 just want to give your intuition a big nod. 28 00:01:38,624 --> 00:01:42,208 Spot on. There are very few programs out there that can 29 00:01:42,296 --> 00:01:45,720 actually help you build a digital product that will 30 00:01:45,792 --> 00:01:49,440 actually sell. And those programs, if you were to sign up for them, 31 00:01:49,512 --> 00:01:53,188 they are tens if not hundreds of thousands of dollars because that's a 32 00:01:53,296 --> 00:01:55,784 ton of work that someone has to do on your behalf. 33 00:01:57,964 --> 00:02:01,716 Like so many of my clients before they started working with me, maybe you 34 00:02:01,740 --> 00:02:05,276 actually did create a digital course. Maybe you created a whole 35 00:02:05,300 --> 00:02:08,908 curriculum and you outlined it and you made the PDF's and you filmed the videos 36 00:02:08,956 --> 00:02:12,524 and you found a place to host them and you put it all together and 37 00:02:12,564 --> 00:02:16,260 launched it to hear crickets and you frantically 38 00:02:16,332 --> 00:02:19,650 scrambled to try to figure out what the went wrong. Was it your 39 00:02:19,682 --> 00:02:23,450 marketing? Was it the course? Was it too long? Was it too 40 00:02:23,482 --> 00:02:27,154 short? Was the pricing right? On and on and on. You probably freaked out 41 00:02:27,194 --> 00:02:30,850 about every single little detail. And now this digital 42 00:02:30,922 --> 00:02:34,610 course is probably sitting on a very dusty theoretical shelf in your 43 00:02:34,642 --> 00:02:38,466 brain and on your hard drive, not helping anyone 44 00:02:38,530 --> 00:02:42,234 and not making you any money. And it's really easy to do 45 00:02:42,274 --> 00:02:46,002 that and have it flop and start making up a story about yourself, 46 00:02:46,058 --> 00:02:49,900 that no one wants to hire you, that you must not be that 47 00:02:49,932 --> 00:02:53,092 good at what you do, that this could be wrong with you and that could 48 00:02:53,108 --> 00:02:55,836 be wrong with you. And there are so many other people out there who are 49 00:02:55,860 --> 00:02:58,444 doing the same thing as you, and they're probably just better at it than you. 50 00:02:58,524 --> 00:03:02,052 I have a no b's reality check for you right now, and it's that none 51 00:03:02,068 --> 00:03:05,708 of that is true. You just got sold a bill of goods like 52 00:03:05,756 --> 00:03:09,052 so many of us. You cannot start 53 00:03:09,148 --> 00:03:12,860 off selling a digital product that helps people. I 54 00:03:12,892 --> 00:03:16,694 get the desire. I understand how 55 00:03:16,814 --> 00:03:20,614 alluring the idea is that you could create this thing and it'll just generate 56 00:03:20,654 --> 00:03:24,166 money for you without you having to do a ton of work. That is the 57 00:03:24,190 --> 00:03:27,838 dream that most of us are working towards, but it isn't where you 58 00:03:27,886 --> 00:03:31,278 start. When I work with clients and what's extra 59 00:03:31,326 --> 00:03:34,854 frustrating for those of us with ADHD is that we're used to 60 00:03:34,894 --> 00:03:38,686 learning things really quickly. We're used to hearing how 61 00:03:38,710 --> 00:03:42,378 it's done, putting into action, being really good at it, if 62 00:03:42,426 --> 00:03:46,050 not perfect, and then moving on to the next thing, and then the next thing, 63 00:03:46,122 --> 00:03:49,914 and then the next thing. Failing is incredibly hard, 64 00:03:49,994 --> 00:03:53,610 specifically for neurodivergent folks. When we fail, 65 00:03:53,682 --> 00:03:57,314 it activates a whole bunch of rejection, sensitivity, 66 00:03:57,354 --> 00:04:01,146 dysphoria for us, especially when we failed at 67 00:04:01,170 --> 00:04:04,734 something that was public facing, like launching a product 68 00:04:05,174 --> 00:04:08,914 or a service. And it hurts that much more 69 00:04:09,334 --> 00:04:13,118 because not only did it not work out, and not only do you not have 70 00:04:13,126 --> 00:04:16,398 any money coming in, after you spent money on the program that was supposed to 71 00:04:16,406 --> 00:04:20,086 teach you how to do it, after you invested all that time, after you dealt 72 00:04:20,110 --> 00:04:23,862 with all the frustration and trying to figure out all the bits and how they 73 00:04:23,878 --> 00:04:27,334 would work for you, but the reason it didn't work out is 74 00:04:27,374 --> 00:04:30,846 because people saw it and they thought, nah, 75 00:04:31,030 --> 00:04:34,550 I'm good. And there's a whole bunch of meaning you can attach to 76 00:04:34,582 --> 00:04:38,374 that. You can make it all about how you're not smart enough, you're not pretty 77 00:04:38,414 --> 00:04:42,126 enough, you're not thin enough, you're not qualified enough, 78 00:04:42,310 --> 00:04:45,942 this isn't good enough. There are other people doing way better than you, 79 00:04:46,118 --> 00:04:49,910 and that's really hard to deal with. And if you're in that position right 80 00:04:49,942 --> 00:04:53,382 now, I want you to have a ton of grace for yourself because that's a 81 00:04:53,398 --> 00:04:57,230 very painful place to be, and it takes a lot of kindness and 82 00:04:57,262 --> 00:04:59,754 compassion to move you past that stage in your business. 83 00:05:04,184 --> 00:05:08,016 The mindset I want you to have when you're starting your business and as you're 84 00:05:08,040 --> 00:05:11,576 growing your business is to always remember the tortoise and the 85 00:05:11,600 --> 00:05:15,144 hare. That's right. We're getting, we're diving into some fables 86 00:05:15,184 --> 00:05:18,968 today. We all know the story of the tortoise and 87 00:05:18,976 --> 00:05:22,424 the hare. They start a race and the hare 88 00:05:22,504 --> 00:05:26,200 takes off because that's what rabbits do. They're really fast. And 89 00:05:26,312 --> 00:05:29,640 I think the rabbit gets confused or distracted along the way and then also gets 90 00:05:29,672 --> 00:05:32,816 tired and needs a nap and all the things. I think the hare actually had 91 00:05:32,840 --> 00:05:36,520 adhd, but the tortoise just kind of just keeps 92 00:05:36,552 --> 00:05:40,240 plodding along. Doesn't rush, just slow and 93 00:05:40,272 --> 00:05:43,724 steady. The tortoise finishes the race first. 94 00:05:44,064 --> 00:05:47,504 The hare comes in second. The hare is actually also really 95 00:05:47,584 --> 00:05:51,112 stressed out and has had too much caffeine and has called their mom crying 96 00:05:51,208 --> 00:05:54,656 several times because they don't know which direction they're going because it got turned around 97 00:05:54,680 --> 00:05:57,664 at some point on the race course. And they also spent money on a digital 98 00:05:57,704 --> 00:06:01,110 course that was supposed to help them finish the race quicker, and it didn't work 99 00:06:01,142 --> 00:06:04,710 out. Whereas the tortoise was just listening to a podcast the whole 100 00:06:04,742 --> 00:06:08,470 time and just spending time and its thoughts and just continuing 101 00:06:08,622 --> 00:06:12,182 the way it was going to continue. The tortoise probably also got one on one 102 00:06:12,198 --> 00:06:15,862 clients along the way, right? Because, I mean, the tortoise won a marathon. 103 00:06:15,958 --> 00:06:18,822 I'm actually making up that as a marathon. I don't think a tortoise could actually 104 00:06:18,878 --> 00:06:22,662 walk 26 miles. Anyway, if you know different, please 105 00:06:22,718 --> 00:06:26,286 dm me. We need some 106 00:06:26,310 --> 00:06:29,486 tortoise experts to get up in here to correct me on this. Also, I don't 107 00:06:29,510 --> 00:06:33,140 think that the fable is actually based on actual capabilities 108 00:06:33,212 --> 00:06:36,664 of actual animals. Anyway, you get the point of what I'm saying. 109 00:06:37,004 --> 00:06:40,444 Slow and steady wins the race every single 110 00:06:40,484 --> 00:06:44,324 time. I know it's really tempting to try to hack the system. 111 00:06:44,404 --> 00:06:48,172 We're all really into all the hacks these days and to 112 00:06:48,188 --> 00:06:51,564 find the fastest way to the biggest results where you have the most 113 00:06:51,644 --> 00:06:55,444 impact. But that's not usually how it works. I'm currently volunteering 114 00:06:55,524 --> 00:06:59,218 on a political campaign for a local Democrat. She's running for 115 00:06:59,266 --> 00:07:02,922 state representative, and this is her first time running for office. 116 00:07:03,098 --> 00:07:06,946 And literally, we're going door to door, knocking on doors, 117 00:07:07,090 --> 00:07:10,674 introducing her to the constituents and her district 118 00:07:10,834 --> 00:07:14,546 if she wins, covers seven towns. And let me tell you 119 00:07:14,570 --> 00:07:18,330 about this candidate. She's incredible. She's worked 120 00:07:18,362 --> 00:07:21,890 in homelessness prevention for decades. She's 121 00:07:21,922 --> 00:07:25,686 been super involved in her community. She gets on stage and 122 00:07:25,710 --> 00:07:29,526 she connects with each and every audience member. She's an incredible 123 00:07:29,590 --> 00:07:33,310 speaker. She has a really great head on her shoulders. She knows when to 124 00:07:33,342 --> 00:07:37,078 ask questions, when she doesn't know the answer to something. I personally 125 00:07:37,126 --> 00:07:40,822 could see her climbing the political ladder and becoming 126 00:07:40,878 --> 00:07:44,590 a much bigger figurehead than what she's going for, but it's 127 00:07:44,622 --> 00:07:48,430 not like she's jumping straight there. She's literally going door to door 128 00:07:48,462 --> 00:07:52,018 in each of these small towns, in these tiny, quaint little neighborhoods, 129 00:07:52,166 --> 00:07:55,762 saying, hi, my name is. But in a much less Eminem kind of 130 00:07:55,778 --> 00:07:59,618 way, more of like a, hi, I'm running for state representative. You know what 131 00:07:59,626 --> 00:08:03,178 I mean? It's 132 00:08:03,226 --> 00:08:06,694 not sexy, but you have to go slow. 133 00:08:10,234 --> 00:08:13,786 The number one goal we have when we start is let's make you 134 00:08:13,810 --> 00:08:17,602 money. Make money, money. Make money, money, money. Make 135 00:08:17,658 --> 00:08:21,474 money, money. Make money, money, money. And I 136 00:08:21,514 --> 00:08:25,158 always tell clients, our fastest path to cash is always 137 00:08:25,246 --> 00:08:29,046 going to be one on one clients. And the reason for this is 138 00:08:29,070 --> 00:08:32,710 because, a, you're not trying to enroll a ton of people 139 00:08:32,782 --> 00:08:36,366 into the same thing on a timeline. That's arbitrary to them. 140 00:08:36,470 --> 00:08:40,142 So, for instance, if you were to launch a group program that starts on 141 00:08:40,158 --> 00:08:43,806 September 1, you have to find the people who are willing to start on 142 00:08:43,830 --> 00:08:47,454 September 1 to sign up for it. Whereas when you're working with someone one on 143 00:08:47,494 --> 00:08:51,150 one, it's on their timeline. They can start when they're ready. And if they're 144 00:08:51,182 --> 00:08:54,766 ready now, they can start now. One on one clients know that they're going to 145 00:08:54,790 --> 00:08:57,582 get a higher level of service from you because they're going to get that one 146 00:08:57,598 --> 00:09:00,446 on one attention as well. And because they're going to get that one on one 147 00:09:00,470 --> 00:09:03,542 attention, they're going to get customization that they wouldn't be able to get in a 148 00:09:03,558 --> 00:09:07,054 digital course or in a group. After you've developed your one on 149 00:09:07,094 --> 00:09:10,926 one book of business and you have several one on one clients that are 150 00:09:10,950 --> 00:09:14,514 paying the bills every month, then you can move on to 151 00:09:14,694 --> 00:09:18,450 developing a group program. And you want to start with the group program 152 00:09:18,522 --> 00:09:22,122 first before you move to the digital product, because this is where you are going 153 00:09:22,138 --> 00:09:25,466 to trial and error, all the things that go into the digital 154 00:09:25,530 --> 00:09:29,306 product. Now, having worked with a whole bunch of one on one 155 00:09:29,330 --> 00:09:32,986 clients, you're going to look for, what is the common problem here? What is the 156 00:09:33,010 --> 00:09:36,842 thing that all of my clients seem to struggle with, and how do 157 00:09:36,858 --> 00:09:40,606 I train them out of it? And you're going to develop your whole group program 158 00:09:40,770 --> 00:09:44,478 around this one thing. And you're going to run that group program multiple 159 00:09:44,526 --> 00:09:47,638 times, you're going to relaunch it and you're going to iterate it and you're going 160 00:09:47,646 --> 00:09:51,158 to change it. And to give you some behind the scenes, this is exactly how 161 00:09:51,206 --> 00:09:54,990 I've grown my business. I built my business solely with one on 162 00:09:55,022 --> 00:09:58,790 one clients until I got to the point where I realized, oh, there are some 163 00:09:58,822 --> 00:10:01,874 parts of what I do with clients that everyone needs. 164 00:10:02,334 --> 00:10:05,494 And I could absolutely roll this out as a group program. 165 00:10:05,654 --> 00:10:09,334 And as you've probably listened to this podcast before and heard me talk 166 00:10:09,374 --> 00:10:13,198 about BYOB, the build your own business group program, that was not its first 167 00:10:13,246 --> 00:10:16,726 inception. Earlier on, I actually rolled out 168 00:10:16,830 --> 00:10:20,454 different portions of that program in a standalone 169 00:10:20,494 --> 00:10:23,990 fashion. So like holistic selling, which is my model for how to sell, it's very 170 00:10:24,022 --> 00:10:27,870 consultative, it's not manipulative, it's very based on helping the 171 00:10:27,902 --> 00:10:30,934 person in front of you. I actually ran that as a 172 00:10:30,974 --> 00:10:34,794 standalone group training multiple times before 173 00:10:34,874 --> 00:10:38,234 I dialed in what that training would be, empathetic 174 00:10:38,274 --> 00:10:41,962 marketing, another portion of BYOB. I did that multiple 175 00:10:42,018 --> 00:10:45,866 times, again with different groups, all on its own, so that I could 176 00:10:45,890 --> 00:10:49,562 really understand, like was the material helpful, who 177 00:10:49,618 --> 00:10:53,370 was the best client for it. And throughout this process, 178 00:10:53,442 --> 00:10:57,282 I realized that to do holistic selling well, you had to understand your 179 00:10:57,298 --> 00:11:00,882 ideal client. So that was a big part of what I needed to incorporate 180 00:11:00,938 --> 00:11:04,728 and build your own business through doing empathetic marketing. Again, I realized 181 00:11:04,776 --> 00:11:08,600 you have to have a deep understanding of your niche. And running 182 00:11:08,632 --> 00:11:12,392 these two independent programs, I realized how they needed to 183 00:11:12,408 --> 00:11:16,072 feed into each other. And I probably ran eight different 184 00:11:16,168 --> 00:11:19,824 short small group programs before I 185 00:11:19,864 --> 00:11:23,208 came up with the build your own business model that would help 186 00:11:23,256 --> 00:11:26,928 people start their businesses and start to scale them. And 187 00:11:26,976 --> 00:11:30,350 even then, my first iteration of BYOB 188 00:11:30,542 --> 00:11:34,334 no longer exists. It started off as a six month program 189 00:11:34,454 --> 00:11:37,974 and it has evolved into a two year support 190 00:11:38,054 --> 00:11:41,550 community. If people so choose where I've broken down 191 00:11:41,622 --> 00:11:45,046 exactly what you need to start with to start your business and start getting high 192 00:11:45,070 --> 00:11:48,846 paying clients. And then you can graduate into an advanced version 193 00:11:48,870 --> 00:11:52,142 of it where you can learn how to do all of the fundamental things that 194 00:11:52,158 --> 00:11:54,846 will help your business kind of run in the background while you do the things 195 00:11:54,870 --> 00:11:58,236 that you love. And I've been at this for six and a half years now. 196 00:11:58,340 --> 00:12:02,044 And while yes, there is a digital format of BYOB, 197 00:12:02,084 --> 00:12:05,812 there are training videos and all that stuff, I'm nowhere near turning this into a 198 00:12:05,828 --> 00:12:09,236 digital course. I share this with you because I want you to really understand the 199 00:12:09,260 --> 00:12:12,460 amount of time that it takes to verify an 200 00:12:12,492 --> 00:12:16,140 idea, the amount of time it takes to understand 201 00:12:16,332 --> 00:12:19,916 what works in a group format, what works in a video training, 202 00:12:20,100 --> 00:12:23,936 and where you're going to have to augment your 203 00:12:24,000 --> 00:12:27,456 delivery. It doesn't happen overnight. And this is why you 204 00:12:27,480 --> 00:12:31,216 cannot start with a digital course. You have to trial it with your one on 205 00:12:31,240 --> 00:12:34,464 one clients, and then you have to trial it with a group program, and 206 00:12:34,504 --> 00:12:38,096 eventually you are going to evolve it into a digital course. 207 00:12:38,240 --> 00:12:42,032 But at that point, you have a verified 208 00:12:42,088 --> 00:12:45,912 idea, you have a verified audience, you've done the market check. You know 209 00:12:45,928 --> 00:12:48,564 that there are people out there buying what you're selling. 210 00:12:59,564 --> 00:13:03,364 So you're probably listening to this and thinking, but Katie, I've heard of so 211 00:13:03,404 --> 00:13:07,212 and so who said that they quit their job and they started 212 00:13:07,268 --> 00:13:10,276 this course and they launched it and they made 213 00:13:10,380 --> 00:13:13,780 $200,000 in the first few months. And then they did this and they did 214 00:13:13,812 --> 00:13:17,516 this and they're selling a course on how I 215 00:13:17,540 --> 00:13:21,060 can do the same thing. Why are you saying that that won't work for 216 00:13:21,092 --> 00:13:24,908 me now? I'm not saying that it's 100% not going to. 217 00:13:25,076 --> 00:13:28,220 There are exceptions to every rule. But the chances 218 00:13:28,332 --> 00:13:32,156 of you creating a digital course that is actually going 219 00:13:32,180 --> 00:13:35,744 to sell and make you hundreds of thousands of dollars without 220 00:13:36,444 --> 00:13:40,276 building it off of what one on one clients want from you, and what you're 221 00:13:40,300 --> 00:13:43,926 teaching in a group program is extremely low. 222 00:13:44,110 --> 00:13:47,814 And if you're independently wealthy and you don't have to worry about paying the bills 223 00:13:47,934 --> 00:13:50,574 and this is just something that you're doing for fun, then you know what? Knock 224 00:13:50,614 --> 00:13:54,406 your socks off. Go for it. Have fun. Try it and 225 00:13:54,470 --> 00:13:58,006 see if it works. But if you're independently wealthy, it doesn't really matter if it 226 00:13:58,030 --> 00:14:01,494 fails, which it likely will. But if you're like the rest of us 227 00:14:01,654 --> 00:14:05,134 and have bills to pay and a dog to buy, really 228 00:14:05,174 --> 00:14:08,604 expensive treats for, and maybe a small, small book 229 00:14:08,644 --> 00:14:12,452 buying habits that you have to support, then that's not going to be 230 00:14:12,468 --> 00:14:16,060 the best course. And even for those of you who start a one on 231 00:14:16,092 --> 00:14:19,748 one coaching business or consulting business or whatever, know 232 00:14:19,796 --> 00:14:23,264 that when you launch a group program, 50% of them will fail. 233 00:14:23,884 --> 00:14:27,308 Even after you've done a market research check, even 234 00:14:27,396 --> 00:14:30,464 after you have, like, gauged it with your audience. 235 00:14:30,764 --> 00:14:34,580 There's so many factors that go into you having a 236 00:14:34,612 --> 00:14:38,366 successful launch of a group. You know how many followers you have 237 00:14:38,390 --> 00:14:41,958 on social media and how engaged they are. That's a big factor. How 238 00:14:42,006 --> 00:14:45,830 big your email list is and how engaged they are, and 239 00:14:45,862 --> 00:14:49,534 how honed in your email list is on your ideal client. That's 240 00:14:49,574 --> 00:14:53,174 another massive factor. I think we've all been a part of one of those 241 00:14:53,214 --> 00:14:56,318 groups. I think early on in my business, I had a business mentor 242 00:14:56,486 --> 00:15:00,166 who pushed us all to grow our email list, 243 00:15:00,350 --> 00:15:03,766 but didn't give us any guidance on how to do it. And so they're like, 244 00:15:03,790 --> 00:15:07,566 just ask your friends and family. Ask people in this group. Go 245 00:15:07,590 --> 00:15:11,194 to Facebook, say, join my email list. And 246 00:15:11,534 --> 00:15:14,326 we all did it. And we all got a whole bunch of people on our 247 00:15:14,350 --> 00:15:18,166 email list. And let me tell you, there's nothing more disheartening than getting an 248 00:15:18,190 --> 00:15:21,734 email back from your newsletter, from your aunt who's telling you that you shouldn't swear 249 00:15:21,774 --> 00:15:25,510 so much. Like, thank you so much. Great feedback. Not 250 00:15:25,542 --> 00:15:29,230 listening to it. Also, would you like to buy my stuff? No. Okay, cool. 251 00:15:29,302 --> 00:15:32,286 I'm just kidding. I would never ask a family member to join any of my 252 00:15:32,310 --> 00:15:33,194 programs. 253 00:15:35,894 --> 00:15:39,494 These are all things that take time to build. They either 254 00:15:39,534 --> 00:15:43,054 take time or they take a ton of money to 255 00:15:43,094 --> 00:15:46,662 establish quickly. And like I said, if you're a normal human 256 00:15:46,718 --> 00:15:50,446 being who needs to pay the bills and needs to buy the 257 00:15:50,470 --> 00:15:54,150 treats and is buying stuff for whatever hobby 258 00:15:54,182 --> 00:15:58,030 you have, be it reading, woodworking, underwater, basket 259 00:15:58,062 --> 00:16:01,726 weaving, you need to be making money from your business in the interim. 260 00:16:01,870 --> 00:16:05,462 And at the heart of it, you're in this to help actual human 261 00:16:05,518 --> 00:16:09,366 beings. Yes. You want to make money. Yes. You want to make lots 262 00:16:09,390 --> 00:16:12,558 of it. Yes. Like, maybe you want to have private jets and you want to 263 00:16:12,566 --> 00:16:16,358 do all the stuff, but more than that, you genuinely 264 00:16:16,406 --> 00:16:20,166 care about helping people. And if you actually 265 00:16:20,270 --> 00:16:23,986 want to help people, creating a digital course that 266 00:16:24,050 --> 00:16:27,418 no one's going to buy and no one's going to go through and really no 267 00:16:27,426 --> 00:16:31,162 one's going to even ever know about, it's not going to help anyone. 268 00:16:31,298 --> 00:16:35,010 It's actually just going to end up hurting you and your confidence. But working with 269 00:16:35,042 --> 00:16:38,770 clients one on one and holding their hand and walking them 270 00:16:38,802 --> 00:16:42,146 through whatever transformation it is that you help them through, that helps 271 00:16:42,170 --> 00:16:45,418 people. Launching a group program that helps ten to 20 272 00:16:45,466 --> 00:16:49,306 people who are all working on whatever transformation it is that you 273 00:16:49,330 --> 00:16:53,154 help folks with, with, that actually helps people. And the best 274 00:16:53,194 --> 00:16:56,762 part, besides helping people, is that it actually makes you money in the 275 00:16:56,778 --> 00:17:00,410 interim. And depending on what your business is and what your 276 00:17:00,442 --> 00:17:04,194 niche is, let me tell you from experience, you can quite 277 00:17:04,234 --> 00:17:08,066 simply build a $100 to $300,000 278 00:17:08,130 --> 00:17:11,770 a year business, helping people one on one. I've done 279 00:17:11,802 --> 00:17:15,434 it and many of my clients have done it. Does it take work? 280 00:17:15,554 --> 00:17:18,334 Absolutely. But is it fulfilling? 281 00:17:19,004 --> 00:17:22,324 Yeah. Does it actually impact the world? 282 00:17:22,484 --> 00:17:26,324 Yes. And what's cool is that if you do have a dream of 283 00:17:26,364 --> 00:17:29,796 eventually rolling out a digital product, this is the best 284 00:17:29,900 --> 00:17:33,164 place to start, because through your one on one clients, you're going to 285 00:17:33,204 --> 00:17:36,956 verify that whatever problem you'll solve through your 286 00:17:36,980 --> 00:17:40,444 digital course is actually a problem that your clients have. 287 00:17:40,604 --> 00:17:44,100 And in fact, you could probably figure out what is the problem. They had two 288 00:17:44,172 --> 00:17:47,752 steps before, before becoming my client, so that you can capture 289 00:17:47,808 --> 00:17:51,656 people earlier on in the process. And then your digital 290 00:17:51,720 --> 00:17:55,324 course isn't just something that you sell to make money. It's something that you sell 291 00:17:55,664 --> 00:17:59,424 that is also a lead magnet. It attracts people in, and it helps 292 00:17:59,464 --> 00:18:02,816 them with something that you do not work on in your group or your one 293 00:18:02,840 --> 00:18:06,448 on one coaching or consulting. People buy that first, 294 00:18:06,616 --> 00:18:10,312 and they work through it, and then the next logical step will be to 295 00:18:10,328 --> 00:18:13,842 sign up with your group or doing one on one work with you. The key 296 00:18:13,898 --> 00:18:17,450 here is that you have to make sure that your work actually works 297 00:18:17,642 --> 00:18:21,474 for the people who matter, and that's your clients. And I know 298 00:18:21,554 --> 00:18:25,274 it's so easy to build a strategy 299 00:18:25,394 --> 00:18:29,226 around how you want it to work, around this idealized 300 00:18:29,290 --> 00:18:33,026 vision of how other people seem to have done it. And it was so easy 301 00:18:33,050 --> 00:18:35,138 for them, and it's going to be so easy for me, and so I'm going 302 00:18:35,146 --> 00:18:38,222 to do all the same steps, and blah, blah, blah, blah. It's so tempting to 303 00:18:38,238 --> 00:18:41,894 get sucked into that kind of thinking. But just because you want 304 00:18:41,934 --> 00:18:45,590 something to work a certain way does not mean it will. You have to 305 00:18:45,622 --> 00:18:49,274 build your strategy around a realistic 306 00:18:49,934 --> 00:18:53,726 plan. You have to assess what actually works in the 307 00:18:53,750 --> 00:18:57,406 world that we live in and follow that, rather than 308 00:18:57,470 --> 00:19:00,782 how you want it all to look. And if you're ready to get real with 309 00:19:00,798 --> 00:19:04,440 yourself and see, start running your business to 310 00:19:04,472 --> 00:19:08,224 a realistic strategy that is designed 311 00:19:08,264 --> 00:19:12,096 to get you making money as quickly as possible. Working with one on 312 00:19:12,120 --> 00:19:15,848 one clients, evolving yourself into some kind of group 313 00:19:15,896 --> 00:19:19,648 program, and then developing whatever digital course comes 314 00:19:19,696 --> 00:19:23,360 out of that. Then I invite you to book a generate income strategy 315 00:19:23,392 --> 00:19:27,144 call with me. If you're super attached to 316 00:19:27,184 --> 00:19:30,056 how you want things to work and you're hoping that you're going to talk me 317 00:19:30,080 --> 00:19:32,702 out of, oh, but like this, this one time, you're gonna help me with the 318 00:19:32,718 --> 00:19:36,194 digital course first, right? Do not book a call. I don't wanna talk to you. 319 00:19:37,574 --> 00:19:41,190 I know it hurts to. To realize that you've been following this 320 00:19:41,222 --> 00:19:44,982 cult of, oh, it can be super easy, and I'm gonna roll 321 00:19:44,998 --> 00:19:47,798 out a digital course, and it's gonna make me a ton of money. It's really 322 00:19:47,846 --> 00:19:51,154 hard to let go of that thinking. But if you're willing to be brave 323 00:19:51,614 --> 00:19:55,222 and you really want your business to work out, then 324 00:19:55,318 --> 00:19:59,042 you're gonna need to invest in a more realistic way to do things, and 325 00:19:59,058 --> 00:20:00,614 I'd love to help you with that. 326 00:20:05,034 --> 00:20:07,774 Luna, no barking. Come on, please. Oh, no. 327 00:20:08,674 --> 00:20:12,394 Oh, no. Luna, out. Okay. Excuse me while I evict my dog from 328 00:20:12,434 --> 00:20:15,774 the room. Okay, out you go. See you later. 329 00:20:16,114 --> 00:20:18,894 Bye. Anyway, 330 00:20:20,514 --> 00:20:24,094 welcome to my ADHD show, everyone. I hope you're enjoying. 331 00:20:26,434 --> 00:20:28,794 Squirrel. Squirrel, squirrel, squirrel.