(upbeat music)
Speaker:- [Drew] There's a story
inside every smoke shop,
Speaker:with every cigar, and with every person.
Speaker:Come be a part of the
cigar lifestyle at Boveda.
Speaker:This is "Box Press."
Speaker:Contextualize for our viewers
Speaker:what the scope and
impact of the charity is.
Speaker:- [Tony] Dellas?
Speaker:- [Dellas] Yeah, so this region,
Speaker:it's right next to the farm in Caribe,
Speaker:and there's five close communities.
Speaker:And the majority of that
community works, you know,
Speaker:their families have worked
at Chateau de La Fuente.
Speaker:And there's rivalries, there was gangs.
Speaker:I mean, you're in a very
small, they call it a "campo",
Speaker:which means, I mean, it's a small town.
Speaker:- [Tony] Yeah, let's say for instance,
Speaker:the two communities,
let's talk about them.
Speaker:- [Dellas] Yeah.
Speaker:- [Tony] One is near Chateau
de la Fuente, which is Caribe,
Speaker:and the other is El Verde,
which is a few kilometers away.
Speaker:They hated each other.
Speaker:They hated each other.
Speaker:And Carlito told me this
Speaker:when I first lived in the Dominican,
Speaker:when I made it my choice
Speaker:for the last 20 years to live there.
Speaker:I lived in Caribe and he says,
"Tony, you gotta be careful.
Speaker:You don't,
Speaker:this is not like being
in the United States."
Speaker:"Look, Carlito, I got to know the feeling.
Speaker:I have to live among
the people to know what,
Speaker:why we're here.
Speaker:It's not just building the school,
Speaker:but the social services as well."
Speaker:And he says, "Okay, you're
gonna stay here. All right."
Speaker:And he told me, "Be careful
because these two communities,
Speaker:the rivalry is crazy.
Speaker:Don't turn your back on them."
Speaker:These are kids
Speaker:that might stick you in
the back with a knife."
Speaker:I said, "Well, we need to
change that mentality."
Speaker:- [Dellas] Yeah. 100 percent.
Speaker:- [Tony] And the fearful
thing with David Luther,
Speaker:who was a part of the
Dominican foundation,
Speaker:he said, he told Carlos one time, he goes,
Speaker:"These guys have kill
each other at the school.
Speaker:We gotta be careful."
Speaker:But the change,
Speaker:what Cigar Family Charitable
Foundation has done,
Speaker:is build
Speaker:these two rival communities
Speaker:to bring them together to
love each other, right?
Speaker:- Yeah. A hundred percent.
- And now
Speaker:they're just like, they're-
Speaker:you know, somebody from El Verde
Speaker:is marrying somebody in Caribe,
Speaker:and it's just a wonderful thing.
Speaker:Now, it's just this brotherly love,
Speaker:this sisterly love,
Speaker:and it's just incredible, man,
Speaker:what Cigar Family has
done in these communities.
Speaker:- [Tony] Yeah. David
Luther was instrumental on
Speaker:awareness that we had to, you
know, educate the parents.
Speaker:Because the mentality then,
Speaker:when you were eight or nine or 10,
Speaker:you no longer, don't
bring home a school book,
Speaker:because it wasn't putting
food on the table.
Speaker:So there was a mentality,
Speaker:and we had to help
cultivate that and pivot,
Speaker:you know, 20, 23 years ago.
Speaker:- [Drew] Yeah.
Speaker:- [Dellas] Yeah. Happy Montesino Monday.
Speaker:- [Tony] Montesino Monday for
Speaker:my sister Cynthia!
- Yes, Cynthia.
Speaker:(laughing)
Speaker:- [Drew] So is this
significant to the foundation,
Speaker:or is this just your Monday?
Speaker:- [Tony] It's a brand that
Speaker:they've had for many years.
Speaker:And Cynthia just wants to
bring it back to life again.
Speaker:Because as you know, they're in Nicaragua.
Speaker:And Finca de Montesino
- Yeah.
Speaker:- [Tony] is from, because of the cigar.
Speaker:So Cynthia's wanted to promote
Speaker:a livestream show called
Speaker:"Montesino Mondays" with Cynthia Fuente.
Speaker:- [Drew] Well, and Dellas has been
Speaker:talking about it since Thursday.
Speaker:- [Tony] It's a fabulous cigar, isn't it?
Speaker:- [Drew] Yeah. It's a lovely,
Speaker:- [Dellas] It's an old Cuban brand that,
Speaker:the old man, Don Carlos
brought back to life,
Speaker:and it was one of my first Fuentes.
Speaker:And we always enjoy celebrating.
Speaker:- Montesino Monday.
- Especially on a Monday.
Speaker:- [Dellas] Yeah, absolutely.
Speaker:- [Drew] So it's the
Montesino Diplomatico?
Speaker:- [Dellas] Yes. Connecticut Broadleaf,
Speaker:Dominican filler, Dominican binder.
Speaker:And there's some Nicaraguan
in there as well.
Speaker:- [Drew] So it sounds like the
Speaker:influence of the Fuente family,
Speaker:the notion of family,
Speaker:I've heard Carlito say it a
number of different times.
Speaker:"No, no, that's family."
Speaker:"No, no, they're family".
Speaker:"No, no, no, that's family."
Speaker:He refers to people from
Speaker:the far corners of the industry
Speaker:that he's known over the years as family.
Speaker:He's treated Sean [Knutsen]
and Tim [Swail] like family.
Speaker:He treats you like family.
- Absolutely. Absolutely.
Speaker:So this family foundation,
Speaker:and the altruism of being about
Speaker:something bigger than
Speaker:industry
- Yes.
Speaker:It's remarkable.
Speaker:- [Tony] You know, I'm
glad you brought that up,
Speaker:because this is what brought
us all together first,
Speaker:was the cigar.
Speaker:- [Dellas] 100 percent. Absolutely.
Speaker:- [Tony] But it's not about the cigar,
Speaker:it's about the people.
Speaker:And that's his mission.
Speaker:It's not about the cigars,
it's about the people, guys.
Speaker:And this, through the love of this leaf,
Speaker:we have all become family members
Speaker:and long life, you know,
watching your kids grow
Speaker:And it's like,
Speaker:man, you know,
Speaker:being married, right?
Speaker:- [Dellas] Yeah. 100 percent.
Speaker:- And
- We talk about it a lot.
Speaker:- [Dellas] It's the equalizer, regardless
Speaker:of where you're from,
- it's deep.
Speaker:- [Tony] Regardless.
Speaker:- Right? It's not about us.
- All walks of life.
Speaker:- [Tony] It doesn't matter, man.
Speaker:But it's just that,
Speaker:this brought us all together.
Speaker:But it's much more than that.
Speaker:- [Dellas] 100 percent.
Speaker:- [Drew] And as long as it's about that,
Speaker:it's foolproof.
Speaker:It's eternal.
Speaker:It goes beyond the
ability of the individual
Speaker:or the ego or the, you
know, it's enduring.
Speaker:These are enduring relationships
when you're training
Speaker:a young man or a young woman.
Speaker:That self discipline in your craft,
Speaker:and, you know, that's the
same thing that you're doing
Speaker:with these communities.
Speaker:- [Dellas] Yeah, no, 100 percent.
Speaker:What you just talked about is legacy.
Speaker:You know, Tony and I,
we didn't have a dad,
Speaker:so we didn't understand how to establish
Speaker:that foundation, how to be a young man.
Speaker:Right? How to cultivate a legacy.
Speaker:And Carlito has mentored us through
Speaker:that process.
Speaker:Taking ownership.
Speaker:- [Drew] I can see it in your eyes.
Speaker:- [Dellas] Yeah.
Speaker:- [Tony] You know what's
remarkable is this is a
Speaker:one man's dream.
Speaker:But he shared it with all of us.
Speaker:It's a lifetime commitment for me.
Speaker:- [Drew] Well, and you caught on.
Speaker:You caught it like a virus, and it stuck.
Speaker:And it's been a part of your life.
Speaker:And you probably couldn't
imagine your life without it.
Speaker:- [Tony] No! I couldn't!
Speaker:Oh, no. Until the end of the days,
Speaker:this is what I'm doing.
Speaker:I'm not a retailer.
Speaker:I'm not in the tobacco industry.
Speaker:I'm a martial artist.
Speaker:I enjoy cigars.
Speaker:But because of this one man's
dream, he shared with us all,
Speaker:we are changing lives.
Speaker:We're breaking the chains of poverty.
Speaker:- [Dellas] Amen.
Speaker:- [Tony] In the Dominican Republic.
Speaker:Now that we have graduates
Speaker:that are from universities
that are architects,
Speaker:lawyers,
Speaker:engineers,
Speaker:doctors, nurses.
Speaker:We have our polytech school,
Speaker:which we have I.T.
Speaker:you know, I mean, information technology
Speaker:and nursing program.
Speaker:- [Dellas] And teachers
that are now coming back
Speaker:and teaching the students
to continue that passion,
Speaker:that commitment and legacy,
Speaker:- [Drew] Have conditions improved?
Speaker:- [Dellas] Oh, immensely.
Speaker:When we first went down there,
Speaker:they had a parade, and
the kids had a uniform.
Speaker:This was the first time they had shoes.
Speaker:And you could see them
walking pretentiously,
Speaker:like they had a pebble
or a stone in their shoe.
Speaker:And Carlito asked them,
Speaker:"Why were you walking that way?"
Speaker:They said,
Speaker:"These are the first pair
of sneakers we ever had.
Speaker:We're afraid for them to
break or get damaged."
Speaker:- [Tony] That's deep.
Speaker:- [Dellas] You know,
those types of simple,
Speaker:easy things that we take for granted.
Speaker:And they always think
that we get more than we-
Speaker:we receive more than what we give.
Speaker:- [Tony] Oh, no, absolutely.
Speaker:I love it.
Speaker:I wouldn't change it for anything.
Speaker:- [Dellas] No, absolutely. And we had to-
Speaker:David Luther was instrumental because he-
Speaker:and that's a good story as well
that you need to tell that,
Speaker:but just helping us understand how we had
Speaker:to change that culture. Right?
Speaker:If you were gonna-
Speaker:"Begin with the end in mind."
Speaker:that's what Stephen Covey says, right?
Speaker:So, we had to change the mindset
Speaker:of, obviously the parents,
Speaker:and the older generation
as we poured into them.
Speaker:Because what we were teaching
there at the school, we needed
Speaker:to be backed up with what
they were experiencing
Speaker:and living at the home.
Speaker:And the first thing before even the school
Speaker:came, what did we work on?
Speaker:We worked on the water.
Speaker:They didn't have good water.
- The filtration system.
Speaker:- [Dellas] The kids had bloated stomachs.
Speaker:Right? And had all those diseases there.
Speaker:- [Tony] And when we first had
people to come out, you know,
Speaker:come out to the farm and,
Speaker:and see these kids, "Oh,
they're healthy, they got-"
Speaker:No, Carlito said, "They're not healthy."
Speaker:"Well, their bellies are full."
Speaker:Yeah. Full of parasites.
Speaker:I mean, think about that.
Speaker:- [Dellas] Yeah. That was the first-
Speaker:because at Cigar Family,
we were doing charities
Speaker:for the American Heart Foundation,
Speaker:- St. Jude's.
- St. Jude's.
Speaker:- [Dellas] And that
was during the PC time.
Speaker:I think it was during the
Clinton administration to
Speaker:where the charities
wouldn't take tobacco money.
Speaker:And Fuente family would do big charities
Speaker:at The Grand Havana Room.
Speaker:And then I think it was
Rosie, his wife said,
Speaker:"You know what, we need to get back to-"
Speaker:- [Tony] Maybe your own country,
Speaker:the country where you have your factory
Speaker:- No, 100 percent
- and your tobacco.
Speaker:- [Tony] And I'm gonna bring something up,
Speaker:when I first met Carlito, this was in '98,
Speaker:and they had the Cigar Family celebration.
Speaker:And I didn't spend a lot of time with him.
Speaker:because he had, there was 50
of us at the, at the event.
Speaker:And I spent a lot of time
with Wayne and Cynthia
Speaker:and Carlito came up to
me, he goes, "Hey, sorry,
Speaker:I haven't had, you know
enough time to spend with you,
Speaker:but I need to say something to you."
Speaker:I said, "Okay."
Speaker:He says, "You know, I know we just met,
Speaker:but there's something about you."
Speaker:And I'm thinking, "Okay."
Speaker:And he goes, "I don't know
where, I don't know when,
Speaker:and I don't know how, but we're gonna do
Speaker:something together in the future."
Speaker:I'm like, "What are you
talking about, I just came here
Speaker:to meet all the Cigar Family
members and smoke cigars!"
Speaker:And then you bringing it up, you know,
Speaker:let's raise some money for the foundation.
Speaker:And in 2001, he changed it.
Speaker:We did do one year, I think St. Jude's.
Speaker:And he says, "Let's build a
wing on the elementary school
Speaker:that's already there in
Caribe so more kids can go."
Speaker:I said, "Yeah!"
Speaker:All of us Cigar Family
members donated cigars,
Speaker:Carlito threw in some cigars,
Speaker:and we raised, I don't know, $50,000.
Speaker:In 2001, he says, "Okay,
we got this check.
Speaker:Take this check and go to Santo Domingo."
Speaker:And this is where David Luther comes in.
Speaker:"I want you to meet this gentleman
Speaker:and you're gonna present the check."
Speaker:I said, "Well, nah, just take the check.
Speaker:You know, give it to the
construction guy, whatever,
Speaker:you know, build the wing on the school."
Speaker:He says, "No, no, no,
I need you to take it.
Speaker:I said, "Man, all right."
Speaker:So I go to Santo Domingo,
Speaker:they pick me up and they
drive me to the office of
Speaker:where IDDI [Instituto Dominicano
de Desarrollo Integral]
Speaker:and the Dominican Foundation is.
Speaker:So I meet this gentleman, David Luther,
Speaker:it's an American, been living
in the country for 30 years.
Speaker:And he goes, "You know why you're here?"
Speaker:I go, "Yes, sir.
Speaker:I got a $50,000 check
Speaker:that we raised on cigarfamily.com
from cigar smokers from
Speaker:all over the United States.
Speaker:And here it is. So you can
build a wing on the school."
Speaker:He says, "No."
Speaker:(Dellas laughing)
Speaker:He goes, "No."
Speaker:Next thing the press is there
Speaker:And I'm like, "What the
hell's going on here?
Speaker:Well, here's the check."
Speaker:He says, "No, no, no.
Speaker:Let me show you what's happening."
Speaker:He bought 26 acres.
Speaker:I go, "To grow tobacco?"
Speaker:"No, he's building a complex.
Speaker:A Cigar Family charitable
complex to serve the community
Speaker:that are surrounding
Chateau de la Fuente."
Speaker:I said, "This is crazy."
Speaker:I didn't know what was going on.
Speaker:Next thing you know, Carlito
was in the office on the other
Speaker:side listening, "Hey, bro!
Look at what we're gonna do!"
Speaker:I'm like, "You're crazy, man!
Speaker:You and the [J.C.] Newmans
are gonna build a complex?
Speaker:You're a cigar roller.
Speaker:I mean, not a roller,
but you're a cigar maker
Speaker:of fine cigars.
Speaker:What what are you doing, man?
Speaker:You know, you say you're a
humble cigar maker but-".
Speaker:He says, "That's what it's all about.
Speaker:It's not about the cigars,
it's about the people."
Speaker:And I said, "Okay."
Speaker:And they showed the plans
Speaker:and it was just an incredible thing.
Speaker:And all it was was just to
build a wing on a school
Speaker:so a few more kids can go to, you know,
Speaker:get educated.
Speaker:And now we have a primary school,
Speaker:a preschool
Speaker:a junior high,
Speaker:a high school,
Speaker:the polytech university
Speaker:and the new Pueblo-
Speaker:Pueblo
- Pueblo.
Speaker:Academy of Arts
Speaker:and Arturo Sandoval, Grammy Award winner,
Speaker:multi Grammy Award winner,
Speaker:is gonna be heading the musical,
Speaker:art-
- Beautiful.
Speaker:- [Tony] I mean, it's incredible.
Speaker:And not only that,
Speaker:the Johnson C. Maxwell, we're bringing in,
Speaker:you know, I introduced something
Speaker:before the pandemic about
bringing cinematography.
Speaker:I don't know a lot about it,
Speaker:but I learned a lot on YouTube.
Speaker:But we're bringing in, you know,
Speaker:how the kids could do their
own social media podcasts
Speaker:just as what we're doing here.
Speaker:- [Dellas] No, 100 percent.
Speaker:- [Tony] You know?
Speaker:- [Dellas] You know, we knew we had
Speaker:to shake things up post pandemic,
like Tony shared with you.
Speaker:I had a dream, I have a passion, you know,
Speaker:with leadership development.
Speaker:You know, to piggyback off
Speaker:what Tony was doing with
the martial arts, you know,
Speaker:giving people life skills.
Speaker:- [Drew] Sure.
Speaker:And I've been blessed as
a United States Marine
Speaker:and in the corporate
world, you know, being
Speaker:that mentor to them that we
didn't have as kids, as fathers.
Speaker:And just taking that
culture to another level.
Speaker:And the most effective way
is to keep equipping them
Speaker:with self-awareness,
Speaker:leadership skills,
Speaker:mentality,
Speaker:commitment.
Speaker:Motivation gets you started,
discipline keeps you going.
Speaker:- [Tony] It does.
Speaker:- [Dellas] Yeah. 100 percent.
Speaker:- [Tony] And it's incredible
now that you know this
Speaker:short amount of time, but now
the teachers are involved.
Speaker:The students are involved.
Speaker:They're taking control.
Speaker:We're not building...
Speaker:you know what, this is unique
Speaker:because everybody says,
Speaker:we're building leaders, not followers.
Speaker:That's one thing.
Speaker:- [Dellas] Absolutely. A hundred percent.
Speaker:- [Tony] And that's the
most important thing.
Speaker:We don't want followers, we want leaders.
Speaker:We want them to be the
leaders of their community,
Speaker:the leaders of their country,
Speaker:and these are the future leaders
of the Dominican Republic,
Speaker:giving back
Speaker:through Cigar Family
Charitable Foundation.
Speaker:- [Dellas] Yeah. 100 percent.
Speaker:- [Drew] Speaking of giving to the
Speaker:Cigar Family Charitable
Foundation, if someone wanted
Speaker:to give, what would they do?
Speaker:- [Tony] Well, there's a website,
Speaker:and it's www.cf-cf.org.
Speaker:And any amount, it could be a dollar,
Speaker:it could be $10,
Speaker:it could be $1,000,000.
Speaker:But any amount goes a long ways
Speaker:in whatever they could do.
Speaker:And even if you have some
type of expertise, some type
Speaker:of trade, we welcome teachers from other
Speaker:countries to come and give back.
Speaker:They wanna spend a week,
Speaker:such as Arturo did with the music,
Speaker:such as what I've done
with the martial arts,
Speaker:what you're doing with John C.
Maxwell's Leadership Program.
Speaker:We welcome everybody. If
they want to give back,
Speaker:Let's do it.
Speaker:- [Dellas] And that's part of-
Speaker:so, Tony mentioned about
the poly-technical building.
Speaker:So, last year, Tony had this idea
Speaker:before the pandemic to begin
Speaker:implementing a social podcast.
Speaker:And I said, "Well, I wanna
piggyback on that and
Speaker:let's launch a leadership
development program.
Speaker:And we need a strong,
powerful internet connection.
Speaker:We needed multimedia."
Speaker:So I could continue to do that
Speaker:remotely utilizing technology,
Speaker:but continue that continuity of
Speaker:mentoring and helping them grow.
Speaker:- [Tony] And we're just
getting started with that.
Speaker:You know, there's a lot of gear
Speaker:and equipment that's still needed,
Speaker:but the remote training's incredible, huh?
Speaker:- [Dellas] Absolutely.
Speaker:- [Tony] With Ecamm Live,
Speaker:and the streaming software.
Speaker:It's just-
Speaker:- [Dellas] And they're sponges.
Speaker:They want an opportunity.
Speaker:They see it, because now
we've created awareness,
Speaker:situational awareness.
Speaker:And Boveda's been a huge partner
Speaker:of the foundation since the beginning.
Speaker:Tim and Sean helping with the
Toast Across America packs.
Speaker:- [Tony] Oh, we're gonna
take another level.
Speaker:We're gonna have a
meeting with Tim and Sean,
Speaker:and I'll tell you, I
love these two gentlemen.
Speaker:They changed the industry.
Speaker:And they believe in giving back
Speaker:- [Dellas] 100 percent.
Speaker:- [Tony] And I just found out,
Speaker:my wife was here just a few days.
Speaker:She just left this morning and
she barely just told me this.
Speaker:She remembers Tim and Sean.
Speaker:- [Dellas] Yeah. Tell that story.
Speaker:- [Tony] In 2001, when Little
Carlito was born. The Third.
Speaker:And it was the start of Boveda.
Speaker:- [Dellas] Yeah. Humidipak at that time.
Speaker:- [Tony] Yeah, Humidipak.
Yeah, you're right.
Speaker:And Carlito was, you know,
they were visiting Carlito,
Speaker:they had a meeting.
Speaker:My wife was there, this was 2001,
Speaker:and I didn't know this
until the other day.
Speaker:And I went to Sean, I said,
"My wife remembers you."
Speaker:He goes, "I remember that."
Speaker:I go, "This is when you first started,
Speaker:I mean, the whole concept."
Speaker:And now look.
Speaker:Look what it has done, you know,
Speaker:I mean, for the industry.
Speaker:- [Drew] Yeah, that year was, I think,
Speaker:the transition from the Humidipak
Speaker:branding to the Boveda branding.
Speaker:So that was the birth of the Boveda brand.
Speaker:So that's significant that
it mirrors the life of
Speaker:Carlito...
Speaker:- The Third
- The Third.
Speaker:- [Tony] Yeah. It all started
just visiting, going to Miami,
Speaker:visiting, you know, the birth of the son,
Speaker:but a meeting about,
you know, bringing this
Speaker:wonderful product.
- It's a beautiful thing.
Speaker:- [Drew] And so we bring it all
Speaker:full circle to Montesino Monday.
Speaker:- [Dellas] Yeah.
Speaker:- [Drew] And to say Tony's last name?
Speaker:- Kattengell.
- Kattengell.
Speaker:- Kattengell.
- Kattengell.
Speaker:- [Drew] Yeah! It's
not as difficult as you
Speaker:said it was gonna be earlier.
Speaker:(Tony laughing)
Speaker:The martial artist Tony,
the leadership trainer,
Speaker:and US Marine, Dellas Edmisten.
Speaker:Family guys.
Speaker:The Charitable Family Foundation.
Speaker:Changing the culture
Speaker:of optimism in the Dominican Republic.
Speaker:- Yes.
- Yes. Wow.
Speaker:- [Dellas] 100 percent.
Speaker:(whimsical music plays)
Speaker:- Yeah.
- Yes.
Speaker:- [Tony] It's not about
cigars, it's about the people.
Speaker:- [Drew] Beautiful.
Speaker:- [Tony] Yes.
Speaker:- [Drew] Anything else
you wanna talk about?
Speaker:- [Tony] No, Drew, thank you very much.
Speaker:Thank you very much,
you know, for having us.
Speaker:- [Drew] It's a celebration
of a friendship though.
Speaker:It really comes down
- That's my brother!
Speaker:- [Drew] to the love between you guys,
Speaker:and I wish we had an extra camera
Speaker:so we could have watched Dellas weep.
Speaker:- [Tony] Were you weeping?
Speaker:- He got all misty.
- You're too emotional.
Speaker:- Yeah, he gets-
- I love this guy.
Speaker:(all laughing)
Speaker:- [Drew] Cheers. This was great, Tony.
Speaker:Thank you.
- Thank you, Drew.
Speaker:I appreciate it.
- It was cool!
Speaker:- Absolutely. 100 percent.
- I love it!
Speaker:- [Drew] Yeah.