[00:00:00] Eric Goranson: It's around the house. Well, and that's the problem with like all the video doorbells out there. Great. You got a video doorbell, but every cat, every car, every person walking down the sidewalk. Yep. Whatever it is, you get a hundred dings during the day. And what do you, do? You tune them out? Absolutely. Now, any one of those dings could have been somebody up there grabbing something off your porch or anything like that?

[00:00:28] Eric Goranson: I tuned mine out all the time. Now I don't have to worry about it. I'm like, oh, I just have it for the

[00:00:31] Dave Selinger: doorbell. I had the same experience. I bought this huge camera system from my house. This is like 10 years ago, 11 years ago, right after that crime happened. And I thought I was protecting my family right up until I talked to that police officer.

[00:00:42] Dave Selinger: I was like, sweet, glad I'd spent the money. But man, the more expensive systems, they didn't have fewer alerts. They had more, right. I, I had attended doorbell and I was only getting like 30 alerts today, which is still too many when it comes to remodeling and renovating your home, there is a lot to [00:01:00] know, but we've got you covered.

[00:01:02] Dave Selinger: This is around the house.

[00:01:04] Eric Goranson: Welcome to around the house with Eric G thanks for joining us today. And this is where we talk about home improvement, interior design, healthy homes, all those things. And today. Now I'm a believer cuz I'm a user of this stuff. So this is something everybody should check out. Dave, Sellinger welcome to a back to around the house, brother, Eric.

[00:01:26] Dave Selinger: So happy to be here, stoked to talk about everything house and everything. Security. Uh, if, if you don't mind, can I, can I start out with a little anecdote? Is that, is that okay with it? Do it about the flow, do it. Cause I, so since I talked to you last I, as you know, I'm like jazzed about doing stuff at my house.

[00:01:43] Dave Selinger: I, uh, I opened up my electrical. And, you know, I mean, this is one of those things where, you know, you do it or you shouldn't do it. But I found that the electrician who had come in and installed my hot tub was a little bit of an idiot. And oh, he had put in, [00:02:00] uh, some, uh, some, some, uh, branches. That should be on dedicated circuit.

[00:02:05] Dave Selinger: So he did branch circuits on what should be dedicated. And they're just, you know, the, the gauge of the wires a little bit lower than what's on the , you know, if you split it. Right. So it's on a 70 amp circuit. Yeah. You've got one side. They can handle 50 and one side they can handle 20. It's fine. But as you know, with electricity, that's not the way it works.

[00:02:23] Dave Selinger: Right? Exactly. And so it's sitting on a bus bar and you've got, you know, one that's supposed to get 20, one's supposed to get 50. So I was like, I need to fix this myself. So I, I had the electric company come out, do my main disconnect. And since I spoke to you last, I have gotten to meet so many, incredibly nice physicians in our emergency department because I manage I'm alive, I'm alive.

[00:02:45] Dave Selinger: But I managed in this, you know, I did everything right. And. Freaking took my gloves off when I popped off one of the little knockouts and I knocked it out the way you're supposed to, you know, you use the screwdriver, go small to big, did the whole thing and it slipped. [00:03:00] The screwdriver just slipped a little bit and I knocked off my entire thumbnail.

[00:03:04] Dave Selinger: Yep. And, uh, and it was one of, that's a new kind of pain. The, the reason I wanted to share this with this audience is for crying out loud. You know, you can be doing the I'm, I'm dealing with high voltage. I do that perfectly. I do everything perfectly. I'm cutting the wall. I did that perfectly is power tools.

[00:03:22] Dave Selinger: And I pulled out the least dangerous tool, which is my screwdriver. And that was when I put it through my thumb and ended up in the emergency room. Cause I put myself in shock. I did all this dumb stuff. Yeah. Safety. Safety first, like for love of God, just safety, first safety, first safety first, even when you're doing the simple stuff.

[00:03:43] Dave Selinger: Uh, yeah. I don't even know what else to say. My assistant was over my house and she refuses to do stuff with me anymore. Cuz she's like , if you're not gonna wear your gloves, I can't be around you cuz you're just not being safe.

[00:03:54] Eric Goranson: Nice. Nice. Yeah, people are gonna think we, I, I planned this out, but last episode we [00:04:00] had, uh, Sarah listy from murder house flip, and now we're talking home security.

[00:04:05] Eric Goranson: So it's almost like these two are going together. There we go. We just heard about serial killers, killing people at homes, and now we've got deep

[00:04:16] Dave Selinger: well, that's, that's a hard one to follow though. I gotta be honest. I mean, as proud as I am of my product and what we do. That's a tough one. That's a, that's a pretty crazy one.

[00:04:25] Eric Goranson: And I, and I gotta say, I got, um, you guys got me in a little bit of trouble today with my wife, which was hilarious. And this is, we'll talk about your product in a second, but this was funny.

[00:04:35] Eric Goranson: I had forgotten to change the batteries today, which was on my list of things to do on my front door keypad before she got. So I'm sitting in the office. Didn't hear, she went to go punch the numbers in guess what the keypad was dead. And so she D tried it a couple times and I get a call from deep Sentinel security going.

[00:04:57] Eric Goranson: Hey, Mr. Gossen. Yeah. Um, [00:05:00] somebody's trying to get in your door, the keypad, and it looks like she went around the back and I'm like, oh, I'm in, in trouble now I'm in trouble. Cuz guess what? I dropped the ball there,

[00:05:08] Dave Selinger: so, oh man. That's awesome. Well, well, uh, I'll tell my guards. Thank you for catching somebody trying to break into Eric G's house.

[00:05:15] Dave Selinger: Cause exactly. You know, you gotta, you gotta be, you can never trust the woman that that's been coming and going every day. now you gotta, gotta be careful with that one. There we go. So

[00:05:26] Eric Goranson: yeah, I was

[00:05:27] Dave Selinger: pretty funny. I was like, she punch in the, like the, the keypad to unlock your front door. The guard saw her fiddling with the door and then go around to the back.

[00:05:34] Dave Selinger: Exactly. That's awesome. I mean that's, I mean the good news is, I mean, that's what we're trying to do, right? That's the level of security we're trying to provide.

[00:05:42] Eric Goranson: Exactly. So let's back it up here and talk, you know, you've been on the show before, so, but there's a lot of new listeners we've got, let's talk about deep Sentinel for a minute because this is cool stuff.

[00:05:52] Eric Goranson: And that's why it's on the front of my house.

[00:05:54] Dave Selinger: Cool. Well, I, again, I thank you for, for trusting us, right? Like that's awesome to know that after our interview, [00:06:00] you liked it enough to, to try it out. So I really love hearing that. First of all, what deep set in the list is. We do the thing that everyone kinda wishes would happen with their rings and their cameras around their house.

[00:06:10] Dave Selinger: Right. Uh, and the origin of this was when I spoke with a police officer about a crime that happened near my house. I asked, Hey, this lady has a burglar alarm system. She has cameras around her house. How come she still had this crime happen? Don't don't those things. Stop those things. And the police officer looks over at me and.

[00:06:30] Dave Selinger: No, no, they don't. And I was like, dude, what bubble have I been living in my whole life? Right. And so I started looking at like, how do we actually do that? Cause I mean, I've got, I've got two little girls, I've got my wife, you know, we like to travel. I want them to be safe. And when I dug in, I realized there really isn't a solution out there that is designed to, to actively survey your home and protect it.

[00:06:54] Dave Selinger: The only thing that you can do is you can, you can buy these cameras in this alarm. But if, if those [00:07:00] don't do what they're supposed to do, which, which you get and go into that, they don't, the only thing you have to upgrade to is a guard. You have to put someone in a chair sitting outside your house, 24 7 would just be crazy.

[00:07:08] Dave Selinger: So what did we do in deep channel? We built the technology that basically replaces the guard, uh, sitting outside of your house. But we did that through cameras and we take our cameras. They, you know, again, your, your example's great. As soon as your wife started walking up to the, to the front door and playing with the front door, there's an AI in those cameras.

[00:07:26] Dave Selinger: And it sends that video to a trained guard and the trained guard's job is to look at that situation and make a determination. Do I need to intervene via two-way audio? Talk with this person, tell him to leave the property. Do I need to call the homeowner, figure out what's going on, nor do I need to just go straight up and call the cops.

[00:07:43] Dave Selinger: Um, we can also trigger sirens and all kinds of stuff in the middle, but, but the thing is. Again, if you've ever woken up to your stuff, being stolen, you get on your cameras and you realize, Hey, there's this video of these guys stealing my stuff on my porch or my driveway. Yeah. That's the problem we solve you don't we don't wait until that happens.

[00:07:59] Dave Selinger: We do it right [00:08:00] then right there. And we intervene and we stop almost all these crimes.

[00:08:03] Eric Goranson: Well, and that's the problem with like all the video doorbells out there. Great. You got a video doorbell, but every cat, every car, every person walking down the sidewalk. Yep. Whatever it is, you get a hundred dings during the day.

[00:08:15] Eric Goranson: And what do you do? You tune them? Absolutely. Now, any one of those dings could have been somebody up there grabbing something off your porch or anything like that? I tuned mine out all the time. Now I don't have to worry about it. I'm like, oh, I just have it for the doorbell. I had the same

[00:08:28] Dave Selinger: experience. I bought this huge camera system from my house.

[00:08:30] Dave Selinger: This is like 10 years ago, 11 years ago, right after that crime happened. And I thought I was protecting my family right up until I talked to that police officer. I was like, sweet, glad I spent the money. But man, the more expensive systems. They didn't have fewer alerts. They had more, right. I had, I had a doorbell and I was only getting like 30 alerts a day, which is still too many.

[00:08:51] Dave Selinger: And then I installed this really expensive one. I was getting like 250 alerts a day. What are you gonna do with that? I mean, you literally cannot live your life [00:09:00] and, and protect your house at the same time. And so, I mean, what you're saying is exactly spot on too. And I, and again, I wanna be really clear, like I, I'm not one of those.

[00:09:08] Dave Selinger: Fear Moning dudes, especially for your new listeners. That, that haven't met me before, but I, that's not, that's not the game, right? Like this company's about providing safety for, for people and for their families, but there. Real situations, right. That we're talking about here. And I, I guess you just had murder.

[00:09:24] Dave Selinger: Oh, exactly. So that's that's next level, but yeah, I mean, that's, that's a very real thing. I mean, I had a, I have a friend who lives on the other side of town for me here and he had somebody break his front door down and he had gotten the alert on his phone. He was driving his son to baseball practice and he's like, oh man, dude, I get hundreds of these a day.

[00:09:42] Dave Selinger: I'll check it. When I get to practice that six minutes. That was enough. They already left. They are that's exactly what happened. He was calling his wife and she's like, oh my God, there was a guy in her house. And I came out of the shower and, oh, uh, it, it, the video, you know, in a, in a very [00:10:00] cheeky way, ends up being kind of funny, cuz she hears the door, get broken down.

[00:10:03] Dave Selinger: She thinks that it's her husband playing a practical joke on her. So thank God because she comes running out of the bathroom in her towel, yelling at her husband, Darren, Darren, what are you doing? And it scares the crap outta the burglar and they, yeah. Yeah. So it all ended very well. Thank goodness. But you know, I mean, it's very real, you get these alerts that they're molding you into this state where you can't respond.

[00:10:30] Eric Goranson: Absolutely. And it's crazy cuz I fight that in my house. You know, it was, I have all, you know, I test a lot of things here. I've got a lot of different stuff. It's crazy. I, I can sit there and just ignore it during the day now. And that to me is a peace of mind. And like, you like me, like everybody else were in meetings, all that stuff.

[00:10:49] Eric Goranson: I don't have time to sit there every time, my phone and buzzes and go, oh, what's

[00:10:53] Dave Selinger: happening? Yep. And dude, I don't know if you know this, if you go into the settings and you'd go to, uh, the notifications, you can disable all of them, unless [00:11:00] the guards think you wanna see it. Well, I don't even get that's what I've done for

[00:11:02] Eric Goranson: deep Sentinel, but I have a, I have a, um, See, it's an Xfinity.

[00:11:07] Eric Goranson: Comcast. I have two cameras here that I'm trying to theirs, which is great. They do a good job of documenting a crime after it happens, but they're not stopping anything. There's nobody looking at it, but me and that's where the that's where the system breaks down. You've got a job.

[00:11:21] Dave Selinger: And it's not sitting and watching your cameras all day long, right.

[00:11:25] Dave Selinger: Or

[00:11:25] Eric Goranson: all night or night.

[00:11:26] Dave Selinger: Yeah. So exactly. Well, do, do you, uh, tell your wife, I'm sorry, on behalf of deep Sentinel, uh, you know,

[00:11:34] Eric Goranson: oh, no, it's all good. It's all good. I, I, she laughed about it and, and we talked about it, but it's funny, but that's,

[00:11:40] Dave Selinger: I'm glad. And you know what, by the way, Hey, uh, Eric, you gotta change the batteries on your front door.

[00:11:44] Dave Selinger: I already did it.

[00:11:44] Eric Goranson: Okay. Okay. Good. She was out in the, she had, came in, went back out. I snuck in the front, grabbed my batteries and did it before I even she's like front days and I'm like already got it already. Got it. Took care of it. So

[00:11:58] Dave Selinger: batteries are like one of those things though. [00:12:00] Like, you know, as our lives have gotten more convenient, I think batteries.

[00:12:03] Dave Selinger: You know, I remember as a kid you'd get like a pack of batteries and then the whole family kind of dealt with that. And now, yeah, everything. So many of our stuff is battery, but I've got my, I've got a front door just like you. It's a thumbprint. Yeah, thumb, uh, front door. I've got all the sensors at my house.

[00:12:19] Dave Selinger: Um, my favorite ones at my flood sensors. Thank God, cuz we've had so many floods in my house. Um, you know, we've got, uh, little actuators, we've got LEDs that are battery powered now, too. Cuz they can run on batteries and they make it really convenient. But at the same time, sometimes they are kind of like a, a pain to remember to, to charge 'em or

[00:12:37] Eric Goranson: replace 'em.

[00:12:37] Eric Goranson: Yeah. And I mean, this is a nice Baldwin front door set and it's a beautiful setup. It's very high end. And the cool thing with it is I have to put four AA batteries in it maybe twice a year. So it's not that big a deal. I just have been so busy. I haven't been monitoring what the, you know, that it was probably in the yellow for a lot longer than it should have been.

[00:12:55] Eric Goranson: Yeah. I just wasn't paying attention. Oh, okay.

[00:12:56] Dave Selinger: Gotcha. I find, man, I even, [00:13:00] I try to stay on top of the stuff, even though I'm in the biz, just like you, it's easy to be like, well, I'll next week. Tomorrow .

[00:13:08] Eric Goranson: Yep. But that's one thing I do like about the, the deep Sentinel system that I have. And you guys have new systems coming out now and let's, we'll talk about some of that stuff here, but yeah, sure.

[00:13:17] Eric Goranson: You know, I've got kind of that first generation and it's awesome. But that battery that goes in there, one, I didn't have to wire it up. The battery lasts for weeks yeah. At my house, which is great. It's not something that I'm having to do a lot

[00:13:30] Dave Selinger: with. We put a lot of thought in that, you know, when, when we built the product, um, I had interviewed a ton of customers who had battery powered cameras.

[00:13:39] Dave Selinger: And the, the first thing that I heard was that most of them had at any one point in time, one or two cameras that didn't have charged batteries. They were just, they weren't doing anything for 'em and they were okay. Having them not have batteries because at the end of the day, even if they did have batteries, all they'd have is a recording of a crime and they're hanging up there doing sure 90% of the value of what most cameras do, which is [00:14:00] scare people away before they do.

[00:14:02] Dave Selinger: And so when I built deed, Enel the, one of the very first things I did. And you'll see this, uh, if, if you want, I can set it after afterwards, when we did the first design spec on the very front page, it said you will have the biggest, longest lasting battery of any camera out there. Period, full stop because.

[00:14:20] Dave Selinger: And most of our customers are now on solar and other systems like that. So they don't have to change the batteries. But even if you are on a battery, I don't want you having to worry about it. The other thing you'll see, I'm I'm sure you, you see this is that in the hub, you have an extra battery. So at any time, oh yeah, if you have a camera that's running low, it's a really quick, uh, swap change.

[00:14:37] Dave Selinger: It's not like a, I gotta go bring this thing down, plug it into a USB for 24 hours. Then I gotta remember to go put it back up. Exactly. All that stuff's taking care for, for you out of the box.

[00:14:48] Eric Goranson: It works well. And, and like when I'm heading outta town, if I notice it that I'm down to like 25%, I'm like, ah, I'll just change it out now.

[00:14:54] Eric Goranson: Cuz Murphy's law says I'll be out of town someplace and I won't have to worry about, you know, I'll be like, oh, I should have done [00:15:00] that before I left. So I always just do it and yeah, it's never failed me on that. It's

[00:15:04] Dave Selinger: great. Awesome, man. I'm SU I'm super stoked. I mean, out town is one of those. Those use cases again, that we built this for.

[00:15:10] Dave Selinger: So I, I grew up and in my family, we always had a house, sitter come, we had dogs and stuff like that. So we'd always have the house sitter come, walks the house, and I had never, ever left my home without someone in it. And then after we started de Sentinel, my wife looked at me, we went to Hawaii once and we had the dogs were getting boarded at a, at a friend's house.

[00:15:28] Dave Selinger: And she's like, do we need to get a house sitter? Can we just, can we just leave deep settle, watch in the house. And I was like, wow, I'd never even thought about that. Yeah. And, uh, and so we did, and it was one of those kind of miraculous experiences. Like that's pretty liberating. And, uh, and as you know, now we have an RV and that's the best.

[00:15:46] Dave Selinger: Yeah. Cause on Friday we can just be like, peace out. Don't need to plan ahead. We can take the dogs with us. And, and it, knowing that the house is safe with that, does it, it, it, it changes the whole perspective of. [00:16:00]

[00:16:00] Eric Goranson: It's great. I'm in, I'm in a low crime area, but it doesn't take all it takes is one person rolling through.

[00:16:06] Eric Goranson: I mean, I do have a bus line that goes out front and you know, down the streets, the bus stop. It doesn't take much for somebody to roll through going someplace else and go, Hey, let's hit this neighborhood one time. Yeah.

[00:16:16] Dave Selinger: That's I mean, again, that's exactly it. Like if it's your neighbor, okay. Then you're lucky and you don't have that event, but if it is, you.

[00:16:23] Dave Selinger: That's life changing. I mean, a lot of people that, that I've talked to that have had their houses broken into, they can still describe like when they came. The, the shirt was over here. My couch was over here. It that's, that's the definition of a traumatic event, you know? And oh yeah. I, I don't like people having to have those types of things as much as I can prevent that.

[00:16:42] Dave Selinger: I, if I can, can I stick in a little, uh, a DIY piece of advice for people here? Yeah, of course. Okay. So, so here's my piece of advice. So I've been working with a bunch of police departments across the country, uh, obviously, cuz of what we. And some of them are starting to train their officers in something called [00:17:00] Septe, C P T E D crime prevention through environmental design.

[00:17:05] Dave Selinger: And this doesn't benefit me at all. I'm gonna tell you how to, you know, things you can do that don't need deep settle. Let me just copy out that. Yeah. Prick up your ears for, for the, for the cheap, cheap skate DIYers out there like me. uh, so, so like, this is, this is the stuff that you should do. Uh, number one first and foremost, like you all know that, that the battery powered stuff and solar power stuff's.

[00:17:25] Dave Selinger: With the advents of LEDs. What I didn't realize is you can now run full outside light systems that are, that are really functional. I mean, I used the last generation of solar powered lights and I hated them. They sucked because they would only work for like half an hour after du. And that's just, that's just tricking you, right?

[00:17:43] Dave Selinger: Yeah. Yeah. With, with LEDs now you can get motion sensor, led lights surround your property with them. They don't have to keep your property super well lit all the time. And they are incredible at preventing crime. They're incredible at crime prevention to environmental design. Make your property [00:18:00] not the prime target.

[00:18:00] Dave Selinger: Just make it number three on the list. You don't have to be the fastest first. All I gotta do. You just have to not be number one. Cause what the bet loser are looking for is the easiest target. Sure. Number two, trim your trees in the front. Make it so, oh man. Right. Out from your place anywhere up to about six feet.

[00:18:18] Dave Selinger: And this is kind of the rule of subhead is mm-hmm, be able to see people from zero to six feet all the way out to your property line, as much as you can. Um, now if you've got, you know, five acres, 15 acres, a acres, but create forever, create a perimeter around your house. And then number I'll even

[00:18:34] Eric Goranson: add on to that and say, don't have that tall Bush right next to the front door that somebody can jump behind.

[00:18:41] Dave Selinger: 100 dude. Thank you. There you go. So Darren, my friend that I was just talking about, that's the number one thing yet, yet? It wasn't wasn't growing up. It was vines hanging down from his awning. Ah, he had a front door awning and they thought it was so pretty. They had all these vines hanging down that made a curtain and that curtain met his [00:19:00] entire front door.

[00:19:02] Dave Selinger: Was protected from the street. So when they actually viewed this video of these guys breaking in, you could find this by the way, cuz they came at, they came forward about this and they said, I want to teach people about the mistake that we made. And so they're like they were on the news, they were on the national news.

[00:19:16] Dave Selinger: I think they were on like good morning America. And, and what they had was they had this curtain and these guys sat in front of his house for two minutes talking about how they were gonna break in cuz they were. The, the curtain of protection. Yeah. And they were in front of the camera, so they have the whole thing on camera, but again, it did not protect them when they needed it.

[00:19:37] Dave Selinger: They exactly have these guys with masks on you can't do anything with that. And, uh, and so yeah, remove those barriers right in front of your front door. So it's visible to the street. And then again, add there, add lighting as. Lighting lighting, lighting visibility. Just make your property not number one, simple things.

[00:19:56] Dave Selinger: Uh, locks on your power box. So my power main, [00:20:00] it's got really crappy 35 cent locks from Amazon, but you know what? Yeah, it's just enough to say, Hey, don't do this go somewhere else and do the next one. And that's needed to do. And then by the way, I mean, 35 cent locks plus deep Sentinel means that you're gonna be sitting there fidgeting with it, which means long enough.

[00:20:19] Eric Goranson: Yep. Long enough for somebody to, to do that. And another funny, deep Sentinel story, I was walking out with a group of people that were over at the house. We were walking up to the restaurant. That's literally a block and a half away up here. We're gonna have drinks after dinner, walking out and I gave a particular sign and I'm just gonna leave it as that, to the camera.

[00:20:38] Eric Goranson: And the guy there goes. Deep settle. You guys have a great and safe evening. and my friends looked up and family members looked up and went, what was

[00:20:49] Dave Selinger: that? Well, the big roller here, Eric G has got private security. Now that just wishes him a good night when he rocks out of the house.

[00:20:58] Eric Goranson: so it was awesome. [00:21:00] It was so well played and, and my brother-in-law was there and they all looked at me like, what is that?

[00:21:04] Eric Goranson: Is that a recording? Nope. That's awesome. A security

[00:21:08] Dave Selinger: guy. You could ask them to prove it's not a recording. Say, Hey, what time is it? Or like, can you grab how many fingers I have up? And they'll, they'll do that for you too. Cause we love mean, yeah, that's it, Perfect's part of a magical customer experience.

[00:21:19] Dave Selinger: Nobody else has that type of thing. And so they advantage of it, have fun with it, you know? Yeah. And

[00:21:25] Eric Goranson: we've got some big problems here. I mean, I'm in Portland, Oregon, and I've got a guy right now. That's looking at your system now who is a I'll I'll keep it not branded. He's an electrical contractor. And he is in downtown Portland, in the industrial area.

[00:21:40] Eric Goranson: And I feel bad for this guy. He's a friend of mine. He's done work at my house, but literally because it's an electrical company. There's people almost daily trying to get into that. He's had people cut through with a chainsaw through the roof of his building to get in dude, you know, and it's just night after night after night after night.

[00:21:59] Eric Goranson: And I'm like, [00:22:00] you've got an option.

[00:22:01] Dave Selinger: It's well, and it's very real man. Like I didn't realize. How much that impacts not again. That's your business. That's not your home, right? Yeah. But still it's, it's so deep in here cuz that's your livelihood. That's how you buy the food for your family. That's how you guys go on vacation.

[00:22:19] Dave Selinger: And so it hits pretty deep and I've met many, many business elder. Who are like, look, man, I know this isn't my house. And I know you love that. Like, Hey, I'm sleeping. Well, cuz this is my, my family. But let me tell you something I'm sleeping well for the first time in two years, because my shop has gotten broken into every freaking month for the last two years.

[00:22:41] Dave Selinger: And yeah, we've gotten through it and no, my life hasn't been threatened, but I, I have an ulcer. I have, I haven't slept, my wife is valid. He doesn't have

[00:22:49] Eric Goranson: insurance on the building. He can't find anybody to cover him.

[00:22:52] Dave Selinger: Right. And, and then if you do, it takes two years to get claims settled. It become a real issue.

[00:22:58] Dave Selinger: And, and, you know, [00:23:00] I I've talked to investors and, and people about this and a lot of people aren't aware. How prime has been trending the last couple decades. And it's not, it's not the way that I thought it was. You know, again, it, it took this kind of wake up moment for me and my neighborhood to realize, but I mean, this isn't, it's not about politics.

[00:23:17] Dave Selinger: It's not about left or right politics. It's not about this, right. It's this has been happening for 20 years and even violent crime where people are getting more and more aggressive, bringing chainsaws to people's businesses. It's it's pretty nuts, man. I mean, the things that we see people trying to do and,

[00:23:36] Eric Goranson: and they're, oh, you guys see everything.

[00:23:38] Eric Goranson: I mean, I'm sure you guys, you guys could write a book on the stuff that you see with that. I mean, your YouTube page is packed with it, but

[00:23:45] Dave Selinger: yeah, we got a lot of it there, but I mean, it's. There's also stuff that we can't publish. Right. I mean, and it's sure you know, it, it, it's up though. We protect some VIPs and they don't want their videos out there course.

[00:23:55] Dave Selinger: And it it's intense, man. I mean, and I'm, I'm, I'm glad that I'm like [00:24:00] an ex list celebrity, right? So I'm, I'm way down on people's list. But man, the B list ALIST, uh, celebrities, their lives are really intense. Right? Yeah.

[00:24:12] Eric Goranson: And what I, it, it, it very, I mean, super intense and, and things are just so hyper sensitive right now with that.

[00:24:19] Eric Goranson: Yeah. You know, it's crazy. One thing I do like about, and this is gonna sound like a, I don't want this to sound like a deep Sentinel commercial, cuz there's no dollars being traded here. We're I'm just a believer in this, but the cool thing with this is even if you've got a police department that is slow to respond, there's an option where you guys can.

[00:24:39] Eric Goranson: That guard can turn on that siren. Yep. And that seems watching the videos to get people moving.

[00:24:46] Dave Selinger: It does. I mean, we, we have various levels of siren. So for people that are in like really serious areas, we have like 130 decibel full orange that will turn on. Uh, and, and yeah, I mean, It's a different level, again, depending on your level [00:25:00] of risk and what you wanna have.

[00:25:01] Dave Selinger: We have so many options because it's a live human being. We can go further than you could with any sort of an automated system. Like you wouldn't wanna have an automated system that would trigger 130 decibel alarm on your front door. Right. But knowing that that's only gonna happen in the most severe situations, it's really neat.

[00:25:19] Dave Selinger: How many things gonna become available to us? We're, you know, we're looking at all kinds of different options too. Like, I, I, I. I built a turret at my house. Uh, it's a little 2d turret. And, uh, you know, I I've thought about like, is that, is that something we want to turn on too? Right? It's got airsoft. Yeah.

[00:25:36] Dave Selinger: Do airsoft do paintball. Yep. Um, you know, do all this

[00:25:40] Eric Goranson: I water pressure, you

[00:25:41] Dave Selinger: know, yeah. Right. I mean, my favorite, one of my buddies called me and he's like, I just, I thought of it. I got. Here's what we're gonna do. And this guy's a little dramatic. His name's Brad. He lives up in Seattle and you know, I've worked, I worked with him for like 15 years.

[00:25:54] Dave Selinger: Nice. And Brad calls me and he is like, get this. So what you do is you put baking soda in the, [00:26:00] and I was like baking soda and then vinegar. And he's like, Nope, just baking soda. And I was like, okay. And he said, so here's what you do. You spray the baking soda on somebody. And then you say attention, attention.

[00:26:13] Dave Selinger: This is deep Senti. You have just been sprayed with anthrax 3, 2, 6, 7. you would like the, yeah. Right. You'll die in the next 24 hours, unless you report to an emergency room and ask for the, the antidote for anthrax 3, 4, 7. I repeat. You need to get the antidote for Anex 3, 4, 6. And that way, if anybody shows up in an ER, And asks for that.

[00:26:43] Dave Selinger: You just tell 'em go ahead and put 'em in handcuffs. They're gonna be fine.

[00:26:46] Eric Goranson: Exactly. that would be at, that would be a heck of a video. Oh my gosh. You could do a whole, you could do a TV series on that. Yeah. You know what I mean? Burglar's

[00:26:56] Dave Selinger: turning themselves in emergency rooms. Just, just [00:27:00] getting in line. You know, there's a little, there's a little special entrance for people needing anthrax 3, 4, 6, 7, go straight to prison.

[00:27:07] Dave Selinger: Do not PA.

[00:27:08] Eric Goranson: Yep. Just go in there. And there's just an officer sitting on the other side of the door. Thanks for coming in. Thanks for playing. That's fair. oh, that would be so funny. But you guys have some neat stuff coming up in the future here too. It looks like.

[00:27:22] Yeah,

[00:27:22] Dave Selinger: we do. We have, uh, we we've, like I mentioned the, the different sirens and the BOS we've got.

[00:27:27] Dave Selinger: Some additional, like, uh, special zooming cameras that we're, that we're testing and D deploying for cars. And then the big announce that we've got is we've got our second generation system, which is coming out next quarter. And, uh, this is something that's been in the works for about a year and a half, and we just finished the final designs and it's in testing.

[00:27:46] Dave Selinger: Um, I, I could talk about it a little bit and, and

[00:27:49] Eric Goranson: sure. Talk about what you can, but we're not gonna, we're not gonna get off the trade secret just yet.

[00:27:53] Dave Selinger: So, okay. So it's, it's, uh, it's a, a white color, which is, you know, the first thing you're gonna notice, our [00:28:00] original one's kind of a gun metal, uh, color, and, and there you go.

[00:28:03] Dave Selinger: There's, there's the gun metal one. Nobody can see

[00:28:06] Eric Goranson: it, but I'm holding it up, but

[00:28:07] Dave Selinger: it's, if we're gonna, if we're gonna tease, I'll just, you know, there it is. Um, oh, there we go. Okay. That's pretty. So it's, it's a pretty white, we've got a picture of it on our website, but this is the actual, um, the actual design.

[00:28:20] Dave Selinger: Uh, it's very similar in terms of the internals of the camera. We do have a new kind of, uh, higher resolution sensor. We've got higher resolution, uh, night vision. We have better night vision. We have a, a spotlight. It's got an integrated charger in. It's gotta improve waterproofing and kind of mechanical stuff, but really kind of at the heart of this thing is we've got a higher level of AI.

[00:28:42] Dave Selinger: And when we first launch it, it's not gonna have anything that you can't get in the first generation of systems, what it has a much bigger processor. And so what that's gonna enable us to do is that over the course of the first year of launch, we're gonna be able to analyze a lot more data and see what comes out.

[00:28:59] Dave Selinger: One of the things that a [00:29:00] lot of people don't realize about the deep Sendal system. So you've got, you know, one of these huffs in your house, the, the gun metal one. What a lot of people don't realize is that this isn't like a hub. When you, you know, you have an Alexa or you have something like that, a lot of people think, oh, you know, this is the same.

[00:29:16] Dave Selinger: And it's designed to make it look like it's the same, but you open this thing up and it is not the same. We have a full AI processor inside of each of these hubs. And that's what really makes this exciting for us. When we launch that new a AI processor, it's gonna get to analyze all the video coming from all the customers' homes and, and business.

[00:29:35] Dave Selinger: And come up with new artificial intelligence and machine learning insights using that bigger AI processor. And so it'll be interesting to see what types of improvements we're gonna be able to launch over the next year. Cuz honestly we don't even know yet because we it's not out there yet. Yeah. So if

[00:29:50] Eric Goranson: you bought a GE range and you.

[00:29:53] Eric Goranson: We're looking at it here a year ago, you could have had that range for a year. All of a sudden they went over and started using it. They're like, [00:30:00] oh, it got an update. Now it's an air fryer. No way they had built that. So you could build an air. It was, it had the ability to be an air fryer, but they just did an update.

[00:30:09] Eric Goranson: Now, all of a sudden that range is an air fryer too inside

[00:30:11] Dave Selinger: dude. That is the single most useful thing I've ever heard of in, in, in a home appli, you know, other than Tesla, Tesla talks about it all the time. Yeah. That is amazing. Yeah. So

[00:30:21] Eric Goranson: that was just an online update. It just did the update and it went on the digital screen.

[00:30:25] Eric Goranson: Oh, now you've got an air fire ear,

[00:30:26] Dave Selinger: air fans in general.

[00:30:28] Eric Goranson: I think it's cool. Yeah. I mean, it's, it's a heck of a lot healthier. I don't do a lot of it, but. So

[00:30:34] Dave Selinger: they were, I was a big naysayer, right? So I grew up in the eighties. Yeah. And the eighties, everybody had toaster oven, same. And, and I told my wife, this is a toaster oven with a fan.

[00:30:43] Dave Selinger: What, why is this such a freaking big deal? I'll go buy you a toaster oven and I'll put a freaking fan of it and we can hold each other and, and post pictures on Facebook and say how cool we are. And, and she was super pissed. Like she said, you know, it's an air fry. [00:31:00] So anyway, so, so we got,

[00:31:01] Eric Goranson: I was calling it, I was calling it a convection oven.

[00:31:03] Eric Goranson: I was like, it's just dude, air fry, convection oven. We have a conviction of it already. What,

[00:31:08] Dave Selinger: what is different about, I, I love it. Yeah. I, so I went from biggest naysayer in the world and we got one of the super cheap ones or whatever. And then we got an expensive one too, cuz that, you know, if you can buy one, why not buy two?

[00:31:21] Dave Selinger: Uh, so sure. But, but we use it literally. I love it. Nice for heating stuff up, like where microwaves would kind of make something mushy. The air fry makes it a little crispy. Uh, I will say for those of you that are parents and listening to this and like, Ooh, this could change the equation. No, the kids don't eat more leftovers because of this.

[00:31:39] Dave Selinger: But, uh, but I enjoy my leftovers that I eat and I'm still the only person in the house that eats leftovers, but now they're better for me. So, you know, it's still worth.

[00:31:49] Eric Goranson: Yeah. So that's a good way to go. It's a good way to go. I, I

[00:31:52] Dave Selinger: think that's cool. And I'm happy cuz one, like you said, it's more healthy. So we're able to cook like vegetables and get some of the crisp on that [00:32:00] without, without using as much oil.

[00:32:01] Dave Selinger: We generally cook with olive oil anyway, but I, I have to say for, for the, the countertop, when you go to the businesses and they talk about the hardest thing for any of these businesses is for getting a consumer to give. Any amount of countertop space. That is the hardest thing. We'll, we'll give you some space for the coffee maker.

[00:32:20] Dave Selinger: We'll give you some temporary space for a blender, but to actually get space as an air fry. That was a, that was a big accomplishment. I, I gotta give them props.

[00:32:29] Eric Goranson: Yeah, no kidding. No kidding. And you're right. They're just, they're complete. And the fan club of them is huge

[00:32:35] Dave Selinger: out there. Yeah. I mean, I mentioned my RV.

[00:32:37] Dave Selinger: I mean, that's one of the things too. Like we pack stuff up in the RV and one of the things we always try to remember is to bring the air fryer. Cause it also, you know, in an RV, especially in the summer, it gets really hot. You gotta kind of a cruddy. Yeah. You know, AC system in there. You generally never work inside, but if you can use an air fry, it doesn't generate as much heat and you don't end up heating up the interior.

[00:32:57] Dave Selinger: So that's huge. I get very, I, no economics for [00:33:00] me from the air for our companies. If you are looking for a sponsor, though, if there are any air for our companies listening, I am available for two more sponsorships and air fryers are on my list. There we go.

[00:33:12] Eric Goranson: I love it, man. I love it, but that's but it's just, it just shows you what. You know, over the air updates can do for

[00:33:19] Dave Selinger: this process. Oh, sorry. Yeah, I totally took us on a sway. How amazing is that? No, I did too. I am, I am blown away. The GE did that. We just got a new GE washer and dryer actually, and I, I hate buying washers and dryers.

[00:33:31] Dave Selinger: Because it's not sexy. It's age steel drum and a motor and a pump. And those three things still worked. The thing that broke was your stupid control board, right. You know, it's a $500, $800 washer dryer, and a, and a $700 control board. Cause I tried to fix it. I replaced all the belts. I replaced the motor. I replaced the wheels and it ends up being the controller and you're just hose.

[00:33:54] Dave Selinger: Because the control cost just as much as the thing to replace, it makes me feel so wasteful. I'm so frustrated, but [00:34:00] you know, oh,

[00:34:01] Eric Goranson: I, I have a worse horror story of this. So my buddy, who is a, uh, national automotive guy and we'll leave him as that. He's been on the show before he gets a hold of, he goes, Hey, my mom's got a.

[00:34:12] Eric Goranson: I think it was a gen air range and the temperature's not right. It's not working. And they told me it was a thousand dollars for the control board. Yeah. And I went, I said, get a second opinion. First, that thing should not have quit that quickly. So they got the quote for that one. Next guy comes out and goes, oh, they had it on Celsius.

[00:34:36] Eric Goranson: They had it in the .

[00:34:39] Dave Selinger: That'll do it. My sister $75

[00:34:42] Eric Goranson: service call, but it was saved

[00:34:44] Dave Selinger: him some money, dude. That's awesome. My, my sister-in-law our most, her least favorite story is we went over for Thanksgiving dinner and she got this, you know, roast. They tend to eat things a little bit more well done than I do.

[00:34:56] Dave Selinger: I I'm more on the medium rare, but she same, [00:35:00] she was using a Celsius thermometer and well done. It does not even begin to describe this piece of me. I mean, There, there are, uh, there's stores that sell leather that actually called her and said they would, they put in offers for this thing, cuz it was, it was that bad.

[00:35:19] Eric Goranson: Trust me, my mom and one of my brothers are that way. I was this, I haven't cooked a steak for him in probably 10 years because the last time I actually handed the steak over my brother and I said, I can't do this to this piece of meat. You're gonna have to go finish it. Cuz it was so far beyond. Well for me and I'm, I'm a medium rare kind of guy.

[00:35:38] Eric Goranson: Yeah. This. Gray. Yeah, it was gonna be gray. And they were like, no, we want gray and black. And I'm like, , can't do it. Just go ahead, man. Take the tongs. It's all you.

[00:35:49] Dave Selinger: Yeah. I to eat their own, to eat their own, to eat their own, but holy smokes you're missing out, right? Like, yeah. God enabled us to [00:36:00] eat these animals so that we could eat the medium rare to rare.

[00:36:03] Dave Selinger: That's my belief. That's my belief. Yeah. Now you could have your own preferences, but you are, you're super missing. Are you a, so eat dude on, on meat? Oh,

[00:36:12] Eric Goranson: I I'd love to. We, we have not added that to the kitchen, but that's something that's that's next to my wife

[00:36:18] Dave Selinger: is like I said, two sponsorships here, so, yep.

[00:36:21] Dave Selinger: Uh, if I can convince you on vie, let me, let me, let me, I'm gonna pick a specific piece of meat, EBIT. So, okay. One of my favorite pieces of meat to cook is a tri. Same. And, you know, I mean, my wife and I, we, we, we figured out kind of the grilling techniques and we, we did the experimental approach and you do everything here and you do everything there.

[00:36:43] Dave Selinger: And we came up with our recipe and, and we cooked that for like six years, every couple, a couple times a week, like that this is a staple for us. Yeah. Yeah. And the one thing about it though, is that with a tri-tip you've got a fat end and a thin cause of the cut, right. A thin. So one end's, you [00:37:00] know, less well done than the other.

[00:37:01] Dave Selinger: And with the, with the SOV, the way SOV boards, is it rotate? You know, it's got the circulator and the temperature, we cook our, our tri-tip at 133 degrees and I cook 'em

[00:37:11] Eric Goranson: for four and a half hours. Ooh.

[00:37:14] Dave Selinger: Which, you know, could be like, wow, that's over done. Or like, whatever, but because it's only 133 degrees, what you come out with at the end of that is a perfectly medium, rare piece of meat throughout the whole thing on the fat end.

[00:37:28] Dave Selinger: And the thin it,

[00:37:30] Eric Goranson: you don't have that. Oh my gosh, you don't have the three different, you know, medium rare to that's right. To almost well on the other side, exactly.

[00:37:38] Dave Selinger: Because of the way. And the other thing about it that, so, so try tip again. It's a, it's a kind of a unique cut and that it's got a little bit of sin you to it.

[00:37:46] Dave Selinger: It's got a lot of flavor, but a little bit of sin. You mm-hmm and when you sous eat it, the reason four hours is important is about three and a half hours at 130 or more degrees. The Sinu starts to. And so when you do four and a half hours, you're able to [00:38:00] take a tri tip and you can't quite get it to the point where you trick someone and tell them it's a filet min Y or something like that.

[00:38:06] Dave Selinger: Yeah, but it's pretty darn close, man. It's tasty. It's good. I actually had a tri-tip sandwich for lunch today cuz we had it this weekend and I had leftovers, but soy is another thing. Like if you, if you get a chance, you know, to try that out with a friend it's, it's pretty freaking fantastic.

[00:38:22] Eric Goranson: There are ranges now out there that you can get that, that you have that, uh, you can get the SOV built into the range.

[00:38:28] Eric Goranson: Like you have

[00:38:28] Dave Selinger: a little circulator and they do the temperature for you. If, if I can take credit for this a little bit for my friend, my friend, Darren was actually the person who invented that and built that. So really? Yeah, he, he's a, he's a long time. He's a tech dude. I worked with him at Amazon and his last company.

[00:38:47] Dave Selinger: He was like, this is what I wanna do. And he went and worked with the major range manufacturers and built the builtin. I think I, I think they use, um, induction to eat. Right. They've got the induction yeah. Heat and [00:39:00] then the magnetic, uh, stir in the bottom. And so it's all integrated into there. You have the sensor, you just drop it in the water.

[00:39:06] Dave Selinger: And you're off to the races and it's built into your range and it's fantastic. He's one of the best chefs I've ever met too. Nice. He's a, he's a PhD from brown in wow. In data and AI and statistics and a phenomenal chef. So that's how ladies and gentlemen, that is how you have the built in Sovi on your range.

[00:39:23] Dave Selinger: Is that dude existed.

[00:39:25] Eric Goranson: Nice. Nice. That is awesome. We should talk about your history, Dave, cuz you know, you created deep Sentinel, but you've got a long history of tech stuff behind you, which I think is always fascinating cuz you've got a great

[00:39:37] Dave Selinger: story. Well, thanks man. Yeah. I, I mean happy to share, I, I, I've obviously got a little bit of a, a DIY in my, in my hands and that comes from growing up in Southern Oregon.

[00:39:46] Dave Selinger: I grew up in a, in a really small rural town and I love that. I mean, I, I. I think, and I look around at like the, the people that grow up in only city environments and they don't develop [00:40:00] that relationship with nature. And, and mm-hmm, self sufficiency that I got an opportunity to grow up with. So I'm really glad I, I do live in the bay area now, but I look at that as.

[00:40:13] Dave Selinger: A a real strength of my upbringing that I'm really glad my folks said that was one of my best friends should take that to an extreme group. Went, moved to Alaska and he's next level, right? Like that dude. Yeah. He, he, you. Pulled down the trees that he then milled the logs into that he built oh yeah. House with.

[00:40:30] Dave Selinger: So he he's at a, at another level of extreme, but I do think that, that that's, Homestead's a big deal. Yeah. I mean, he's, he's so intense. I think building his house was like a seven and a half or eight year project. I mean, it was cuz he did the whole thing. I mean he really did. Yeah. The whole thing really impressive to watch.

[00:40:46] Dave Selinger: I have a little bit of that in my jeans. And I'm, I'm really glad to have that. Uh, I then, uh, I got to go to Stanford where I studied machine learning. And artificial intelligence, you know, again, just another amazing [00:41:00] contrast and blessing in my life. I got to study with some of the, the best names in, in the industry for doing that.

[00:41:07] Dave Selinger: And they just mentored me and, and for whatever reason, they thought I was going to turn into something and, and spent a lot of time teaching me how to do at that time. It was called haptics is forced feedback robotics. So mm-hmm, , uh, I dunno if you have like a VR headset, if you tested those out at all.

[00:41:20] Dave Selinger: But like the I've used

[00:41:21] Eric Goranson: them for interior design, but yeah, it's the same kind of, I've used

[00:41:24] Dave Selinger: that the handset stuff for that push back on you and they vibrate, or your Xbox controller that vibrates that's all haptics. And that was, that was the research that I did in school. And, and one of the most interesting things I learned in that, that most people don't really realize when they, you know, you're sitting there holding your Xbox controller, is that your brain processes, these signals.

[00:41:43] Dave Selinger: In a way that's not exactly reflecting reality, meaning that you can kind of trick your brain into thinking that something is what it's not. Uh, mm-hmm the best example is, is if you go to like universal studios, they have the virtual 4d rides where you're on a car. You're not on an actual [00:42:00] roller coaster.

[00:42:01] Dave Selinger: You're in this little car that moves four feet up and four feet down and that's it. I did that three weeks

[00:42:06] Eric Goranson: ago, dude. And you, you, you think you're, you think you're rolling, but you're not

[00:42:11] Dave Selinger: yeah. They, you doing that. Yeah. And so that was what I studied was this like psychology interface with your senses, interfacing with robotics mm-hmm and that's that type of ride.

[00:42:22] Dave Selinger: That's what team out the backside was. They figured out. You can create the sensation in your brain, through the nerves, in your fingers, through the nerves, in your skin, through the, you know, the, the, uh, inner ear to create sensations that don't actually have to happen, and you can create an entirely virtual world.

[00:42:38] Dave Selinger: And, uh, so I got to study that at Stanford. That was amazing. Um, and then went to Amazon and, uh, and Amazon, I ran the first AI team there. I get to work with Jeff Bezos who was cool. I mean that dude's a dude, right? I mean, that guy's intense. Yeah.

[00:42:56] Eric Goranson: So I, I can only imagine what that was like. So he, uh, [00:43:00] he created a big machine, man.

[00:43:01] Eric Goranson: He did

[00:43:01] Dave Selinger: got a hats off. I mean, the neatest thing about that experience was. I don't think that, uh, he had a big vision for the future, but I don't think that he, he really thought Amazon was gonna become quite the BMA that it did. Right. Yeah. I mean, I don't think anybody really could have predicted that size of that trajectory.

[00:43:19] Dave Selinger: No. Uh, you know, a company that sold books and put Barnes and noble off the map or borders off the map. Turns into Walmart plus IBM, plus your television home Depot plus. Yeah. Yeah. I have a fire TV, TV, like it's not, you know, Toshiba branded with fire TV. It is an Amazon branded fire TV, fire TV. What the heck?

[00:43:43] Dave Selinger: That's crazy. Crazy. I, I think that's just insane. And you probably,

[00:43:47] Eric Goranson: when you started there, you didn't think. Man I'm gonna have one of their TVs one day, dude, that probably wasn't even

[00:43:52] Dave Selinger: there. It wasn't even close. It was at the point where everyone was worried. It was gonna go out of business, man. I mean the, my employees would come up to me and every [00:44:00] quarter we would get a little grant is stock, right?

[00:44:02] Dave Selinger: So we were each paid a pretty significant part of our income may, maybe up to like 30, 40% of our income was in stock and Amazon. And they would always say, Hey, should I sell it or should I hold onto it? And you know, my advice at the time was like, gosh, I, I love what we're doing here, but. If you're worried about that, you should probably sell.

[00:44:20] Dave Selinger: Now, look, this is maybe my way of saying, I'm sorry for you losing the a hundred X within your stock over the ensu years.

[00:44:29] Eric Goranson: Sorry about that. 40 million. Yeah.

[00:44:33] Dave Selinger: Don't even worry about those houses that you could now own. On the top of a yacht, but, uh, yes. Yeah, but I'm sorry, but I mean, yeah. I mean, it was a very, very different time.

[00:44:43] Dave Selinger: You, you definitely would not have guessed that we would be where we're at today by, by a country mile. Um, but it was, I'm sure it felt like any other startup. Yeah. I mean, It was, it was very, very, very weird to see some, you know, a company that had, we had like 15% gross margins. Right. Which is why [00:45:00] wall street hated it at the time.

[00:45:01] Dave Selinger: Yeah. And to be able to take those 15% gross margins and pivot it into controlling all of these industries, pretty freaking amazing. Um, yeah. Uh, after that I went on to Redfin. I don't know if that's, uh, relevant to your listeners here. Redfin's a, a great real estate company. And that's where I started really kind of going back to my roots, where I got used to.

[00:45:21] Dave Selinger: You know, working on homes and working on real estate and improving real estate, things like that. Uh, and, and Redfin was an amazing experience as well. It's technology kinda helping you buy, buy properties and then continued that journey and started another company called rich relevance. I think that if I can, the part of my story that I didn't get a chance to tell here that I think also really interesting is I've tried to weave in all these stages of my career weave in opportunities to make the world a better.

[00:45:50] Dave Selinger: You know, a lot of, a lot of times people wanna talk about Amazon and talk about Redfin. But one of the things that I've, I've spent a lot of time and energy [00:46:00] trying to figure out is how do, how do you take your skills, whether you're, you know, doing X or doing Y, but how do you take what God has given you as your gifts and make the world a better place?

[00:46:09] Dave Selinger: And I try to do that through nonprofits. I tried to do that through I've built schools and developing countries. I've built orphanages, I've built all kinds of things. And one of the things that, that I, that my wife really encouraged me to. So I'll give her credit for this one. Was you, you know, I'm reaching out into developing countries and trying to help there instead of trying to help the people right around me and yep.

[00:46:33] Dave Selinger: You know, I, I, I feel so much more. I don't know, proud and fulfilled to be active. I in my community where I volunteer now with my, with our family, my wife and I will go talk to high school students. We will coach people trying to make career decisions, just touching people in your community. You know, I think you can get kind of highfalutin and think about the world, all the impact you can have.

[00:46:56] Dave Selinger: But if you're, if you're forgetting to touch people in the [00:47:00] community, that was one of the lessons I learned kind of at the end of a 10 year journey. And my wife kind of brought me home to that and reminded me to do that. And that's where we spent. A lot of our time and I've, I've found that to be really, really a big part of our lives and really rewarding.

[00:47:13] Eric Goranson: Nice, nice. That's awesome. Because yeah, I've, I've, I've spent what, six weeks in El Salvador working on villages there. So I've done on some of this stuff too. And I would agree for me personally, it's the same kind of thing that. Local helping the community, helping people here. I've got a couple nonprofits that I work with here that are great in the construction trades, and I try to help them as best as I can.

[00:47:37] Eric Goranson: And that is so much more fulfilling, cuz to be honest, I see it every day. I get to see it. I get to experience it versus fly off to a country and, and I maybe don't ever go back there again. Yeah. So it kind of gets to be a distant memory and it's nice just to be able to do so much more. Locally where you're feeding it every day.

[00:47:56] Dave Selinger: Yeah. I mean, I, I think it was still a great experience to get to see those countries and kind of [00:48:00] see sure. The life of those people. And, and include them in the week, right. To, to talk about that people that are halfway across the world as my brother and my sister and my family. Mm-hmm I do, I do still believe that.

[00:48:11] Dave Selinger: I think that's really important, but then to be able to act as much and in, in this local sphere, I, again, I, I think in Silicon valley, we tend to think about the world as, as you know, we can change everything and we go do all this stuff and we're gonna go do big stuff. Yeah. But at the same time, like you gotta, you gotta be involved.

[00:48:29] Dave Selinger: You know, I. I think that that's, that's been one of the neatest things and, and I habitat for, humanity's been an area where I've always felt passion. Uh, cause I think home safety is so important for people and physical safety. So I, I don't know again, I don't know if this needs to be like a, a standing on a soapbox moment, but it was something, it took me a long time to learn.

[00:48:50] Dave Selinger: I, I was, I was going the wrong direction for a while. I.

[00:48:53] Eric Goranson: Ah, that's awesome. And I know my, uh, Southern Oregon listeners down there in Klamath falls. Wanna know what area [00:49:00] were you in? Southern Oregon?

[00:49:01] Dave Selinger: Uh, oh, I, so I was in Merlin. So the guys in Klamath falls you'll know Merlin because that's where the rum Creek fire is right now.

[00:49:09] Dave Selinger: And, uh, the rum Creek fire. My parents just got downgraded and evacuation level last night. So thank God for that. They were at a level one evacuation for a. Uh, so now they're out of evacuation. Thank you to all the firefighters. That was a crazy fire. Had one of the largest trucks I've ever seen. It's it's a pretty small fire.

[00:49:26] Dave Selinger: It's like 25,000 acres or so, but it has over 1500 firefighters on it. They poured resources in it because it was right on the border. Of a huge, you know, a bunch of people's homes and properties and stuff like that. Yeah. So they, they got that one handled really, really quickly. Uh, but yeah, it's Merlin.

[00:49:43] Dave Selinger: And if you don't know where Merlin is, that's because most people don't know where Mer Merlin is. probably don't need to know where Merlin is. It's on the rogue river and it's, uh, just outside of Grant's pass.

[00:49:54] Eric Goranson: Yeah, it's beautiful out that way. I used to go down as a kid cuz my parents had 10 acres at gold beach, so oh wow.

[00:49:59] Eric Goranson: [00:50:00] We always river down that

[00:50:00] Dave Selinger: way. So you've on the gold, the road river, dude. I love that river. My wife and I. So we got married on the river up there. Oh nice. And it was just gorgeous, so, so beautiful. My buddy owns uh, a Jetboat company. That takes people up and down the rogue river. So for part of our wedding, we got to get our entire, we had like 140 people.

[00:50:21] Dave Selinger: He gave us two of his boats. We loaded all these people in this boat. And we went down the river and had dinner at his lodge, overlooking the river. Oh, beautiful. Came back the next day, got married on it. And so it, it's got a huge part of meeting for, for me and my. I grew up rafting twice a week. We would go rafting.

[00:50:39] Dave Selinger: My dad had his day off on Thursday. We'd go rafting on Thursday and then we'd go on the weekends. I grew up fishing every weekend. I, I, in fact, just this morning I got on my Facebook memory. My Facebook memory 10 years ago today was catching a salmon on the road river in Hellgate canyon, uh, with my buddy out there.[00:51:00]

[00:51:00] Dave Selinger: I just, those are all just very, very real things in, in, in my memory. And again, I'm in the bay area now, so we gotta travel to go do those things, but I love, I love, love, love, love, love being from there.

[00:51:13] Eric Goranson: That is awesome. Yeah. It's uh, I've got a kid going down to we're heading down next weekend, dropping off at, uh, Southern Oregon university.

[00:51:20] Eric Goranson: So no, you're not, you know, it's yeah. Oh yeah. Okay. So, yeah, I heading to Ashland, you know, so that's, uh, down my five you got it, you know, the drill, you know, the drill. Well, let's circle back into deep Sentinel before we go out here. How do people track you down Dave? Because. You guys have such a great story with that.

[00:51:41] Eric Goranson: And I think it's something that homeowners, small business owners, medium business owners should really take a look at to make things more secure and safe around their

[00:51:50] Dave Selinger: well, I, I appreciate they're living in the, the first place to look is you mentioned some of our videos. I would go on YouTube, right? I mean the, every one of the videos that you see on our YouTube channel [00:52:00] go to YouTube search for deep Sentinel.

[00:52:01] Dave Selinger: Every one of those is. That's the that's the first and foremost thing, you're gonna see people getting stopped in the middle of, you know, simple stuff, package stuff, uh, vandalism trespassing, but you're also gonna see some, some really serious stuff, right. People that are, that are breaking in their they've brought weapons.

[00:52:18] Dave Selinger: We've stopped assaults. We've stopped, uh, physical, uh, domestic altercations. We've. Home invasions, we've stopped armed home invasions. Uh, and, and that's really where, you know, again, you kind of hit hits home that how real this is. I mean, I, I, I mentioned it before, but I mean like the amount of crime that is happening around us, it's not all of it as serious as, you know, a home invasion or a burglary.

[00:52:45] Dave Selinger: The amount of crime that's happening is just so up into the right it's it's outta control. We need to provide safe environments for our families, for our kids, for our friends, for our businesses and our customers. Cause [00:53:00] that's the foundation of a society. That's the number one thing that a society should be providing to its citizens is safety.

[00:53:07] Eric Goranson: Amen. Amen. It's and it's that simple. So I think it's a great way website. What's the best place to find

[00:53:13] Dave Selinger: you over there? Dub dub, dub dot deep sentinel.com. S E N T I N E L. And then if you want to, uh, read some of my, you know, ranting and, and raving musings. You can also go on LinkedIn and follow me personally.

[00:53:26] Dave Selinger: I, I post stuff. Uh, if you don't like political things, I wouldn't follow me cuz I hate all politicians basically. And I post stuff that's uh, you know, kind of it's political, but it's uh, it's, it's not like one side or the other. It's just like, here are the things I see with the system and. You know, the, the captive politicians are kind of driving us one way and here's where I think the right answer is.

[00:53:47] Dave Selinger: And honestly, it's, it's about, you know, like you, you and I talking today, it's about sitting and talking to each other. There's so many solutions that exist between human beings, that the two political parties are just pulling us apart. [00:54:00] We don't have to greet, we just have to respect each other and.

[00:54:04] Eric Goranson: Dude, you and I are the same soapbox.

[00:54:06] Eric Goranson: I like that. So, yeah. So

[00:54:08] Dave Selinger: if you, if you do follow me, I LinkedIn be ready to hear that time and time and time again, cuz that is where I come from and that's, and I believe it, I mean, I've been engaged with, with Republican party. I've been engaged with the democratic party and I just. That's not where our solutions are.

[00:54:23] Dave Selinger: Solutions are between us as human beings and, and hearing each other's stories. So that's why I'm excited to be here. I think that's what you're all about. And I, and I think that's what, you know, our, our future should be about

[00:54:34] Eric Goranson: too. Amen. Amen brother. Thanks for coming on today, man. I

[00:54:38] Dave Selinger: appreciate it. Eric's so great to be back.

[00:54:40] Dave Selinger: Thank you for inviting me back. And uh, you know, if you're interested in, in learning more about deepen, it'll also message me by the way, like on all those things, I am a human being and if you message me, there's a pretty good chance. I will actually read what you're saying. If you got questions, you got feedback.

[00:54:54] Dave Selinger: I love talking to people about what I do and what, what we do. So, uh, you know, don't just go to the corporate side. If you want to want [00:55:00] to chit chat. I'm I'm all.

[00:55:02] Eric Goranson: Awesome brother. Hey, if you're interested in deep send, I'll make sure you use promo code at for 10% off your system purchase. That's promo code ath.

[00:55:12] Eric Goranson: Well, I'm Eric G and you've been listening to around the house.