Welcome.
Adam Lamb:Oh yeah, it has been a week.
Adam Lamb:So have you ever, are you struggling with finding the right staff?
Adam Lamb:And if you're finding staff, do you find them to be under-skilled?
Adam Lamb:. Jim, how in the heck can you actually train when you're
Adam Lamb:chronically understaffed?
Jim Taylor:Yeah, Adam, that's a tough one, right?
Jim Taylor:The whole industry's facing it right now.
Jim Taylor:Yeah.
Jim Taylor:I don't know.
Jim Taylor:Training was an issue before this whole labor shortage came up, I think.
Jim Taylor:In some, in
127_ Ricardo Monzon- Hiring Smart and Training Smarter:
Speaker:both
Adam Lamb:places.
Adam Lamb:Yeah.
Adam Lamb:And.
Adam Lamb:I know that a lot of other people out there in the industry those
Adam Lamb:questions probably ring a bell.
Adam Lamb:Yeah.
Adam Lamb:And make you feel a little weird in your belly because the situation got
Adam Lamb:lost or really impacted with covid.
Adam Lamb:6 million people left the industry and a lot of folks are have come back
Adam Lamb:and we've discovered that even now there are people who may have jumped
Adam Lamb:to another industry temporarily, are now like testing the waters and.
Adam Lamb:Yeah.
Adam Lamb:And it's very interesting because some companies, some hospitality companies
Adam Lamb:seem to be really going for those folks outlining their core values
Adam Lamb:and speaking to them in a way that, that matters instead of must maintain
Adam Lamb:a professional appearance at all,
Adam Lamb:You know what I'm saying?
Jim Taylor:Yeah.
Jim Taylor:And I read a wild stat the other day that this was quick service specific in the.
Jim Taylor:but not far off.
Jim Taylor:When you think about full service restaurants and the Canadian market
Jim Taylor:and other places, 50% of new employees are lasting less than 90 days.
Jim Taylor:So heard there's the retention side of that.
Jim Taylor:Sure.
Jim Taylor:There's cost associated with that, but part of what I was reading about was
Jim Taylor:that so many owners and operators are just basically saying, why would I even.
Jim Taylor:, they're gonna be gone in three months.
Jim Taylor:So it's this, sort of vicious cycle that's going on.
Jim Taylor:Anyway, there's so many places we can go on this
Adam Lamb:conversation.
Adam Lamb:Yeah.
Adam Lamb:And this podcast is specifically dedicated to bringing new solutions
Adam Lamb:to the hospitality industry's most persistent challenges.
Adam Lamb:You're the hero of this story.
Adam Lamb:We're just the guides featuring staff centric operating solutions
Adam Lamb:for restaurants in the hashtag new hospitality culture.
Adam Lamb:and because we were posing this question between us, , we excited
Adam Lamb:to bring on our guest Ricardo Manza.
Adam Lamb:Ricardo is a hospitality consultant for Somos Vida, and he's also a hot
Adam Lamb:sauce maker, , which I can definitely.
Adam Lamb:Definitely get excited about both those things.
Adam Lamb:He's opened over 10 restaurants nationally.
Adam Lamb:He's really grounded in culture and training as a way of being.
Adam Lamb:And we're thrilled to bring him on.
Adam Lamb:Welcome, Ricardo.
Adam Lamb:Ricardo, how
Jim Taylor:are you?
Ricardo Monzon:How's it going, Jim?
Ricardo Monzon:How's it going, Adam?
Ricardo Monzon:Good to
Adam Lamb:see you.
Adam Lamb:Fantastic.
Adam Lamb:And I said, man, we were excited to have you on because this is something
Adam Lamb:you're dealing with almost every day.
Ricardo Monzon:Definitely, every single
Adam Lamb:day.
Adam Lamb:So why don't you give us a thumbnail sketch of your journey up until
Adam Lamb:this point and what your focus in your consulting practice is
Ricardo Monzon:Journey up to this point.
Ricardo Monzon:Pretty much just been going around in hospitality my whole life
Ricardo Monzon:started off with being a kid and going to my dad's friend's places.
Ricardo Monzon:And that's where the actual hospitality started for me was from
Ricardo Monzon:a place of True love and caring.
Ricardo Monzon:So that's what I've brought with me wherever I went.
Ricardo Monzon:I hope and learning along the way.
Ricardo Monzon:Learning the right things and wrong things to do as well.
Ricardo Monzon:Taking a lot of notes of things that I might have not accomplished.
Ricardo Monzon:I wanted to at first revisit scratch it off the list and then start over again.
Ricardo Monzon:But it's not starting over from new, it's starting over from experience.
Ricardo Monzon:remembering that and every step that I.
Adam Lamb:And I remember from our prep call, you made a differentiation
Adam Lamb:between this idea of feeding people versus hospitality, right?
Ricardo Monzon:Yeah.
Ricardo Monzon:What I was referring to there was where the, service aspect of.
Ricardo Monzon:The industry is the, it's the technical part.
Ricardo Monzon:It's, something that you can teach somebody.
Ricardo Monzon:It's things that there's steps to there's certain ways of getting to
Ricardo Monzon:get a guest to order or getting a guest to have a good time and whatnot.
Ricardo Monzon:But the hospitality is the warmth that you bring with it and the
Ricardo Monzon:love that you show with it.
Ricardo Monzon:I think one of the references that I made was learning somebody's.
Ricardo Monzon:Dish that you love to eat, you know that that special ingredient
Ricardo Monzon:that's that little touch of love, but that person could be next to you
Ricardo Monzon:showing you how to make that dish.
Ricardo Monzon:And what you have to learn first is the recipe.
Ricardo Monzon:And that recipe is the structure and the steps of how to get there in order
Ricardo Monzon:to get to this point where you can actually add your touch of love to it.
Ricardo Monzon:And that's the difference between the service and the hospital.
Ricardo Monzon:You can get all the steps down once you get all the steps down.
Ricardo Monzon:And it's not about getting it going over it till you.
Ricardo Monzon:get it right, but it's about going over it till you can't get it wrong.
Ricardo Monzon:And then you're able to add that little touch of love, which is that flare that's
Ricardo Monzon:gonna bring people to you specifically, and not just the restaurant as a whole.
Ricardo Monzon:Which is what makes each restaurant its own place and that much more
Ricardo Monzon:special because you, whoever it is that's listening or watching or
Ricardo Monzon:whatever, you're the one, one thing that everyone else doesn't have.
Ricardo Monzon:So you have to always remember.
Adam Lamb:Jim, I know he's probably singing your song because in your 20
Adam Lamb:years in the industry that was one of your focuses is making sure that
Adam Lamb:people really loved working with you.
Adam Lamb:Yeah.
Adam Lamb:And digging into this aspect of what does hospitality actually mean?
Adam Lamb:Yeah.
Adam Lamb:And before we get any further, I just wanna make sure that.
Adam Lamb:that we do a check-in.
Adam Lamb:So Ricardo, you good with a check-in?
Adam Lamb:Yeah, let's do it man.
Adam Lamb:Right on.
Adam Lamb:lemme bring up the screen.
Adam Lamb:And so this is courtesy of our friends@chowcode.org.
Adam Lamb:An organization that's based on mental health and wellness
Adam Lamb:for the hospitality industry.
Adam Lamb:And I think this is a really great way to gauge how everybody's feeling without
Adam Lamb:getting into too much detail and story.
Adam Lamb:So it's basically, calling out a rare, medium, rare medium, and and you don't
Adam Lamb:necessarily have to go through all those emotions that are attached to that.
Adam Lamb:But so kick us off, bro.
Adam Lamb:Where do you think you're at?
Adam Lamb:What temp are you today?
Adam Lamb:How are you really?
Ricardo Monzon:How am I really, I am rare.
Ricardo Monzon:I like to start every day off as positive as possible.
Ricardo Monzon:And there's, I'm doing this right now and then there's other things that I'm
Ricardo Monzon:gonna be doing with some friends and helping out, and that's what I do, man.
Ricardo Monzon:I'm fortunate.
Adam Lamb:Ricardo is rare.
Adam Lamb:Fantastic.
Adam Lamb:Jim,
Jim Taylor:I'm I feel like I'm my sort of body's in two different places, right?
Jim Taylor:Or as a person, I'm in two different places right now, I'm medium rare on.
Jim Taylor:and because I'm proud to be talking about some of this stuff that we're working on.
Jim Taylor:I think there's, I look forward to this conversation every week
Jim Taylor:and excited to have Ricardo.
Jim Taylor:Him and I have been back and forth chatting for, I don't
Jim Taylor:know, six months or so now.
Jim Taylor:So this is good to actually get him on here.
Jim Taylor:There's a another side of me that's medium, five daughter who
Jim Taylor:chose to not sleep last night.
Jim Taylor:So there's a a little tired, a little that kind of thing.
Jim Taylor:It's all in it's all for good.
Jim Taylor:Yeah.
Jim Taylor:Yeah, and just to be clear, I'm somewhere, I guess I'm meeting him.
Adam Lamb:Cool.
Adam Lamb:And, just to be clear, you are actually this is the awkward moment
Adam Lamb:of, childhood when you're trying to get her to sleep through the night by
Adam Lamb:herself, . So that's a challenge, man.
Adam Lamb:I remember those days very, well.
Adam Lamb:And so overall, how would you.
Adam Lamb:Medium,
Jim Taylor:I guess a medium.
Jim Taylor:Oh,
Adam Lamb:right on.
Adam Lamb:And I encourage everybody listening to consider how they're doing and also
Adam Lamb:to put in the chat how you're doing.
Adam Lamb:We'd love to know where you're at both emotionally and physically.
Adam Lamb:And I wanna say that for myself.
Adam Lamb:This is gonna be a good one.
Adam Lamb:This has changed so much over the last.
Adam Lamb:week or 10 days.
Adam Lamb:And I wanna say that I'm medium rare to rare because that's
Adam Lamb:where I want to be , right?
Adam Lamb:Because I think that for most of us, we forget that it's a choice.
Adam Lamb:And so I'm gonna choose to be medium rare to rare.
Adam Lamb:Thank you very much, , boy.
Adam Lamb:Right on.
Adam Lamb:Right on and back to the conversation.
Adam Lamb:Ricardo.
Adam Lamb:Pardon me?
Adam Lamb:I got a little frog in my throat.
Adam Lamb:Yeah.
Adam Lamb:In your consulting practice.
Adam Lamb:Who is your typical customer?
Ricardo Monzon:Who is my typical customer?
Ricardo Monzon:No, it really varies truthfully.
Ricardo Monzon:It goes from anywhere that might have any idea of opening a place.
Ricardo Monzon:And they might need some consultation on kind of commercial real estate
Ricardo Monzon:and licensing and stuff like that.
Ricardo Monzon:Up to places that have already been in operation for a while.
Ricardo Monzon:And know that there's a need to create culture more so than what
Ricardo Monzon:they thought they might have had.
Ricardo Monzon:And that's like a changing the wheel on a car that's already on the highway.
Adam Lamb:And as just a reflection of how powerful that check-in process is.
Adam Lamb:Ryan's, chi chiming in and saying, this is great.
Adam Lamb:I'm with Rick and I'm rare today.
Adam Lamb:Fantastic.
Adam Lamb:Love it.
Adam Lamb:Thanks for your input.
Adam Lamb:Ricardo.
Adam Lamb:What do you see as the biggest challenge with your clients right now?
Adam Lamb:Is there a recurring theme?
Ricardo Monzon:Yeah.
Ricardo Monzon:And I'm, pretty clear with all of them, so I'm sure none of it'll
Ricardo Monzon:be uh, too much of a surprise.
Ricardo Monzon:But a lot of the times it's, there's a lot of ego involved.
Ricardo Monzon:And it's the ego that you have to get by.
Ricardo Monzon:When it comes to especially consulting as, as much as that word might be tough to get
Ricardo Monzon:over when you first walk into a building knowing that you're all on the same
Ricardo Monzon:page and you're all there for a reason.
Ricardo Monzon:They called you for a reason, and that reason is to.
Ricardo Monzon:And to make the place better.
Ricardo Monzon:So you're all going in the same direction.
Ricardo Monzon:But sometimes, that same direction is something that is difficult to nail
Ricardo Monzon:down because no matter what, if you're trying to change something and they
Ricardo Monzon:want to change something, change is d.
Ricardo Monzon:For everyone.
Ricardo Monzon:It's a change of process, a change of what you do every morning to get
Ricardo Monzon:ready and to get over that hump, you have to be extremely direct
Ricardo Monzon:and very clear in your words and your intentions and what the what.
Ricardo Monzon:Everyone holds each other accountable for and sometimes I one of the things
Ricardo Monzon:that I say to owners when I'm speaking to them is that some sometimes the
Ricardo Monzon:things that are going wrong is them.
Ricardo Monzon:And if they can't handle that then they're not gonna like it when I say it.
Ricardo Monzon:But I will say it.
Ricardo Monzon:. And I'll say clearly because it's for the better of the restaurant
Ricardo Monzon:and that restaurant is also home to everybody that works there to
Ricardo Monzon:everybody who makes money there for whatever reason they're there for.
Ricardo Monzon:They fight for that place every single day.
Ricardo Monzon:And that's why I go in there to fight for that place and not for somebody's ego.
Ricardo Monzon:There's a very big difference.
Ricardo Monzon:So getting over that is usually one of the biggest humps.
Ricardo Monzon:I've been fortunate that a lot of the times.
Ricardo Monzon:, they understand because of the clarity that you speak with and the questions
Ricardo Monzon:that you ask, the things that you say, everything is it's set up.
Ricardo Monzon:It's the structure.
Ricardo Monzon:It's, really making those goals consistent and very clear.
Jim Taylor:Question for you about Sure.
Jim Taylor:Tying in what you're talking about now with the.
Jim Taylor:This difference between hospitality and your recipe
Jim Taylor:analogy and that kind of thing.
Jim Taylor:Which side, which part of that recipe versus hospitality thing,
Jim Taylor:which, which is the more glaring challenge in the industry right now?
Jim Taylor:Is it the, is it hospitality and people understanding how to care for
Jim Taylor:people and provide exceptional service that's memorable in those things?
Jim Taylor:Or is it the technical side of it?
Jim Taylor:Which, part do you find is the biggest challenge?
Jim Taylor:. Ricardo Monzon: That's a, that's a
Jim Taylor:you're gonna start with is really the the hospitality side and showing it to them.
Jim Taylor:And if it hasn't been shown to them from the beginning, it's difficult
Jim Taylor:to show it and not seem that you're being fake or just trying
Jim Taylor:to set yourself up for success.
Jim Taylor:When you're really trying to set them up for success and then, Much at the
Jim Taylor:same time, you're gonna work on a technical aspect of having your spiels
Jim Taylor:ready, having you know how it is that you speak to people what kind of way
Jim Taylor:you are, you connect with a person.
Jim Taylor:And for myself challenges, you have to figure out.
Jim Taylor:What person you're speaking to there's four major personalities and human psyche,
Jim Taylor:and you have to figure out which one they are in general and how they learn, how
Jim Taylor:they what they might push back against and how to relate with them and actually
Jim Taylor:let them know that you are out of there to be on their side and to help them.
Jim Taylor:Yeah.
Jim Taylor:. So it's both
Jim Taylor:. Jim Taylor: Yeah.
Jim Taylor:Fair enough.
Jim Taylor:And that's the thing, it the, chicken or the egg which, one came first?
Jim Taylor:I think we're, our industry is in that position right now, but
Jim Taylor:I guess we gotta start somewhere.
Adam Lamb:Yeah.
Adam Lamb:Just to have this fascinating question for both are you Jim and Ricardo?
Adam Lamb:So I'm thinking about I'm thinking about a particular operator
Adam Lamb:who wrote a, great book, but he called his staff members Arians.
Adam Lamb:And so I'm curious to know this sense of hospitality versus dining, right?
Adam Lamb:I totally get that.
Adam Lamb:But I'm curious is, this sense of hospitality, is that something that can
Adam Lamb:be trained or does somebody have to bring that as part of their emotional makeup?
Adam Lamb:Are you actually, are you hiring for skills or are you actually hiring for.
Adam Lamb:Emotional intelligence,
Ricardo Monzon:Ricardo.
Ricardo Monzon:So for me it's about hiring the personality and developing the ability.
Ricardo Monzon:If you're ready to do that, then you're ready.
Ricardo Monzon:Developing the ability is something that it's, it depends on how you look at it.
Ricardo Monzon:Some people wanna hire for skill, and there's gonna be somebody that's been
Ricardo Monzon:working in the industry for 20, 25 years.
Ricardo Monzon:They're lifers, but they're set in a certain way, and.
Ricardo Monzon:There's other people that have never worked in the industry but
Ricardo Monzon:have it, they have that spark.
Ricardo Monzon:And that spark is what you want there because that is that touch of love that
Ricardo Monzon:you're aiming for for them to get through.
Ricardo Monzon:And that's what sets the site clearly for them because they're, already
Ricardo Monzon:there for a reason and you have to make sure that they know that as well.
Ricardo Monzon:And these are just the steps that we're gonna take to make
Ricardo Monzon:you better at this industry.
Ricardo Monzon:So you can show yourself
Adam Lamb:with what we've.
Adam Lamb:And just one follow up question.
Adam Lamb:Can you define what that spark.
Adam Lamb:. No.
Ricardo Monzon:no
Jim Taylor:Adam.
Jim Taylor:That's probably a whole nother
Adam Lamb:podcast.
Adam Lamb:Alright I'm, gonna write number
Jim Taylor:defin the hospitality.
Adam Lamb:I am, I'm writing that down, jim, I'm interested in your perspective.
Jim Taylor:Okay.
Jim Taylor:We've gone back and forth multiple times, Adam, about
Jim Taylor:our experiences in hospitality.
Jim Taylor:What it was like when we were coming up through the thing and, I've
Jim Taylor:mentioned a mentor of mine multiple times cause some things that him
Jim Taylor:and I still have lots of discussion.
Jim Taylor:Someday I'll disclose his name to the, discussion.
Jim Taylor:But he used to, and this stuck with me and I, stole this from him on the
Jim Taylor:first day that people started working in the restaurants that I ran, we
Jim Taylor:used to say to them, If you're not here because you love taking care of
Jim Taylor:people, go work somewhere else, right?
Jim Taylor:That's like literally I'm giving you the opportunity to go find another job
Jim Taylor:now, before you ever step foot on the floor, if you don't want to be here
Jim Taylor:because you love taking care of people.
Jim Taylor:because if you don't, you're in the wrong place.
Jim Taylor:If you just won't, you won't be aligned.
Jim Taylor:And I think the other thing that just stands out that Ricardo was
Jim Taylor:saying about hire for personality.
Jim Taylor:I I think the easy way and our industry has always been guilty of this, right?
Jim Taylor:I know I would.
Jim Taylor:I did it lots colleagues did it.
Jim Taylor:The industry still does it.
Jim Taylor:Experience on a resume and you think this person will be easy to train, right?
Jim Taylor:And or even worse, I won't have to train them.
Jim Taylor:Here's a set of tongs, here's a knife because you've got experience.
Jim Taylor:And I I think that's that, definitely jumped outta what you were saying,
Jim Taylor:Ricardo, is you, have to hire people who've got it in terms of
Jim Taylor:the people side of the business, cuz that's what it's all about.
Adam Lamb:Yeah.
Adam Lamb:That's where I think hiring for skill may somehow trip you up.
Adam Lamb:And I think another important aspect to consider is the emotional makeup
Adam Lamb:of the crew that already exist.
Adam Lamb:, right?
Adam Lamb:Someone may be highly skilled, but they come in and they're gonna be a
Adam Lamb:problem child right from the start.
Adam Lamb:You get it.
Adam Lamb:The way that they're relating to other people and stuff.
Adam Lamb:And we've heard stories of some managers in the present economic climate who
Adam Lamb:won't address employees that are creating problems or have bad, behavior because
Adam Lamb:they're scared that if they let this person go, then they won't be able to.
Adam Lamb:And that is probably the quickest way to destroy a team, in my opinion.
Adam Lamb:Cardo, we did an
Jim Taylor:annual survey.
Jim Taylor:Sorry, I just got a jump.
Jim Taylor:No, please.
Jim Taylor:We did an annual survey when I was still in corporate operations of every, pretty
Jim Taylor:much every employee in the company, like thousands of people every year.
Jim Taylor:and the number one piece of feedback about what, they wanted
Jim Taylor:to see the company improve on.
Jim Taylor:We had our own thoughts as leadership, but, the thing that came up every
Jim Taylor:single year from the people who worked in the company about what
Jim Taylor:we, they wanted us to improve on was deal with problem employees faster.
Jim Taylor:And we always thought oh, I don't want to let that person go.
Jim Taylor:They have friends that work here and it might piss other people off,
Jim Taylor:or who else is gonna quit if we let that person go or if we all of
Jim Taylor:those types of conversations, right?
Jim Taylor:Same feedback came up every year.
Jim Taylor:That person's making my life more difficult.
Jim Taylor:Deal with them, right?
Jim Taylor:Yeah, it was interesting.
Ricardo Monzon:Yeah.
Ricardo Monzon:For for myself it's, for myself, it's with a problem employee.
Ricardo Monzon:It's.
Ricardo Monzon:You have to know that right away, and you have to tackle that right away.
Ricardo Monzon:It's not about the problem, for my opinion, it's not about the
Ricardo Monzon:problem employee that you need to worry about or who they might
Ricardo Monzon:take with them because if they.
Ricardo Monzon:they might have the same mindset.
Ricardo Monzon:The what I'm worried about is the culture that you are creating and that
Ricardo Monzon:creating that culture of making sure that everybody feels safe and fed in a
Ricardo Monzon:way that's not physical, but emotional and making them feel their value because
Ricardo Monzon:they did what they were supposed to.
Ricardo Monzon:So my concern would be hurting the people that are doing the thing
Ricardo Monzon:that's right for your place if you don't get rid of the problem.
Ricardo Monzon:Yeah.
Ricardo Monzon:That's one that's, and that's one of the biggest things because
Ricardo Monzon:that's creating culture now.
Ricardo Monzon:The people that deserve that reward slash staying there and being employed there
Ricardo Monzon:with you and taking this journey with you those are the ones that should be
Ricardo Monzon:elevated regardless of who knows who.
Ricardo Monzon:Good
Adam Lamb:call Ricardo we , promised listeners that we are gonna,
Adam Lamb:Give them three tips, right?
Adam Lamb:Now it's an incredibly complex problem because some people are probably
Adam Lamb:gonna react to this conversation.
Adam Lamb:Yeah, easy for you to say, but I'm not getting any traction in, my one ads.
Adam Lamb:Or people aren't just showing up they come for a couple days and then they leave.
Adam Lamb:A lot of managers and, hospitality professionals are
Adam Lamb:getting ghosted on, interviews.
Adam Lamb:And I'm curious from your standpoint, like how do you successfully.
Adam Lamb:attract the right talent in a market that seems to be influx.
Ricardo Monzon:So three major points that I can make.
Ricardo Monzon:First of all, you being ready, having a clear, unified purpose and your
Ricardo Monzon:intention, your goals, and your visions, which are two different things.
Ricardo Monzon:Really showing them the.
Ricardo Monzon:why you want them there and why they should want to be there and
Ricardo Monzon:being clear from the beginning.
Ricardo Monzon:So that way they are clear on what they're walking into, not just
Ricardo Monzon:showing them a mission statement that and I'm gonna say it is.
Ricardo Monzon:I, won't read a mission statement.
Ricardo Monzon:Cause their remission statement is, we're great, we love you.
Ricardo Monzon:We're gonna make a million dollars every second, and it's gonna be
Ricardo Monzon:awesome when have all these parties and everybody's gonna make more money next.
Ricardo Monzon:And then you walk into the place and before you've said hello or
Ricardo Monzon:anybody said hello to you, you can feel the tension and just gross.
Ricardo Monzon:Just, this is not what I felt I was gonna get, right?
Ricardo Monzon:that's that feeling, that's that warmth that's already being ignored.
Ricardo Monzon:Have you not stated yourself clearly in that vision?
Ricardo Monzon:Second would be showing integrity in those same ideas.
Ricardo Monzon:Asking.
Ricardo Monzon:what their expectations are of the place.
Ricardo Monzon:A lot of places forget.
Ricardo Monzon:No matter how cool you might be, no matter how amazing of a corporate
Ricardo Monzon:place you might be, the chef, the stars, all this stuff, all the glitz
Ricardo Monzon:and glam, that's all gonna be there.
Ricardo Monzon:That doesn't matter to anybody that's walking into that place.
Ricardo Monzon:What matters to them is what's up to you to figure out, so you have
Ricardo Monzon:something to relate to and have something to talk with them about.
Ricardo Monzon:And that's hospital.
Ricardo Monzon:From the beginning, from the get go, and you're leading by example, right?
Ricardo Monzon:And then.
Ricardo Monzon:Finally, it's showing them the structure that a lot of people think
Ricardo Monzon:that they don't want, but more people than not really gravitate towards.
Ricardo Monzon:And that structure is gonna align them for the success in the future of that
Ricardo Monzon:company and hopefully for themselves if it's not with that company.
Ricardo Monzon:Only way they're gonna leave me is that it's for different
Ricardo Monzon:job completely altogether.
Ricardo Monzon:Because they, I don't want them to leave me for another serving
Ricardo Monzon:job, another part-time, another kitchen job, whatever it is.
Ricardo Monzon:If they have left the restaurant for a dollar or two more, they didn't leave
Ricardo Monzon:the restaurant, they left me because I didn't give them purpose or value
Ricardo Monzon:or any kind of focus that I could have done as the leader, as a true leader.
Ricardo Monzon:Yeah.
Ricardo Monzon:That would be my three points for now.
Ricardo Monzon:And just remind them who, you're hiring when you're, when your hiring
Ricardo Monzon:process I always, it takes a long time and a lot of different interviews for
Ricardo Monzon:people to come up with certain things.
Ricardo Monzon:One thing that I say right at the end of every single interview is
Ricardo Monzon:I ask 'em like, okay, we're ready.
Ricardo Monzon:We're gonna do this paperwork.
Ricardo Monzon:Now I just wanna remind you you've got your Sunday's best on today,
Ricardo Monzon:and you're looking good and, you feel good and you're all cleaned up
Ricardo Monzon:and everything and you're ready to.
Ricardo Monzon:, basically go to a party right after this because you got the job.
Ricardo Monzon:Great.
Ricardo Monzon:That's the person that I hired and that's the ex person that I expect
Ricardo Monzon:to show up every single day with that uniform on nice and crisp and clean
Ricardo Monzon:and ready to go and ready to rock.
Ricardo Monzon:Because at the end of the day, we are throwing a party together, and I
Ricardo Monzon:want this party to be the best party.
Ricardo Monzon:. Adam Lamb: That's awesome.
Ricardo Monzon:I love that.
Ricardo Monzon:We're throwing a party together, man.
Ricardo Monzon:Let's go party together every
Ricardo Monzon:day.
Ricardo Monzon:That's what we're doing, man.
Ricardo Monzon:. Adam Lamb: Jim, I see like
Jim Taylor:Excuse me.
Jim Taylor:Yeah Ricardo's got some just really good stuff there right?
Jim Taylor:About the vision.
Jim Taylor:You gotta live the vision, not just talk about it.
Jim Taylor:And we've had lots of conversation in the last year for sure with,
Jim Taylor:different restaurant companies about what kind of promises they're
Jim Taylor:making to their people, right?
Jim Taylor:And it's not just, I promise that we're gonna provide a happy and healthy work.
Jim Taylor:you have to go further than that.
Jim Taylor:You have to, here are exactly the ways that we are going to protect
Jim Taylor:your employee experience, or here are the ways that we are going to provide
Jim Taylor:your training and here are the ways that we are gonna specifically allow
Jim Taylor:you to be successful and, provide support and that kind of thing.
Jim Taylor:Because the structure comment that Ricardo made is, that's an interesting one, right?
Jim Taylor:You look at the most successful companies in any industry in the
Jim Taylor:world, and they're the ones that have the mo, probably the most s.
Jim Taylor:, right?
Jim Taylor:Yeah.
Jim Taylor:Think a about structure, places like McDonald's and Chick-fil-A and like
Jim Taylor:some of these quick server restaurants have, it's every single thing is,
Jim Taylor:there's a structure for it, right?
Jim Taylor:And there's a reason they're successful.
Jim Taylor:Yeah, I agree with everything you said, Ricardo.
Jim Taylor:That's really
Adam Lamb:good stuff.
Adam Lamb:As a father and a hospitality operator, coach, consultant, , I've
Adam Lamb:discovered that folks want.
Adam Lamb:Structure.
Adam Lamb:They want to know where they're going.
Adam Lamb:They want to know what the processes are because it, for a lot of
Adam Lamb:people, it just eases their anxiety.
Adam Lamb:But if you're in there going willy-nilly and not having clearly
Adam Lamb:laid out boundaries for everybody, that's a recipe for disaster.
Adam Lamb:Then you're constantly trying to fix something that actually doesn't
Adam Lamb:exist which is the, structure.
Adam Lamb:Ricardo, you know what, what stuck out to me was it sounded like it's
Adam Lamb:really important to have a very clear hiring profile for each position.
Adam Lamb:Right?
Adam Lamb:And they're not, only the skillset, but probably the
Adam Lamb:emotional intelligence, right?
Adam Lamb:So that as you're going through in the hiring process, you
Adam Lamb:can actually identify that.
Adam Lamb:And the other thing that stuck with me owning the narrative or creating a
Adam Lamb:compelling narrative for prospective employees and, potential guests as well.
Adam Lamb:Our good friend Jensen, Cummings loves to say if you don't own
Adam Lamb:the narrative, someone else will.
Adam Lamb:And it's what we've discovered over having lots of conversations like
Adam Lamb:this, is that most associates or potential associates want to know
Adam Lamb:the narrative and they want to know.
Adam Lamb:, they're part of the narrative so that they can actually own that as well.
Adam Lamb:So I want to thank you for making those points and I wanna just pitch it to a,
Adam Lamb:question that we've got from Sam, how to deal with the ego and the industry.
Adam Lamb:Does someone's ego change how you approach their training?
Adam Lamb:, and I think that's an excellent question.
Adam Lamb:Great.
Adam Lamb:Now, little bit earlier, you were talking about owners or
Adam Lamb:GMs or managers, ego, right?
Adam Lamb:And you calling that out early in the process.
Adam Lamb:Yeah.
Adam Lamb:So how do you deal with the ego in the industry?
Adam Lamb:Let's start with that question.
Ricardo Monzon:When it comes to the training aspect of it You do not waiver
Ricardo Monzon:for somebody's ego, just the same way that you wouldn't waiver for the owner's ego.
Ricardo Monzon:The that structure that you're gonna give to them, that you're
Ricardo Monzon:gonna implement when it comes to the training, everyone should be held
Ricardo Monzon:accountable to the same exact standards.
Ricardo Monzon:So that way, once they've passed that they know that they've done
Ricardo Monzon:the same thing to be where they are.
Ricardo Monzon:They've earned it together.
Ricardo Monzon:They have done what they're supposed to do.
Ricardo Monzon:That's what sets up your trainers.
Ricardo Monzon:That's what sets up your training process, because now everybody has, and
Ricardo Monzon:this is a little phrase that I like to say, everybody has emotional equity.
Ricardo Monzon:Let them build it in your place.
Ricardo Monzon:Give them the right.
Ricardo Monzon:to turn someone away because they are somebody, like you said
Ricardo Monzon:before, that doesn't fit there.
Ricardo Monzon:You can't garden a whole place.
Ricardo Monzon:You can't take care of the whole garden by yourself.
Ricardo Monzon:None of us is as strong as all of us, and we need every single person in
Ricardo Monzon:that place to make those wheels turn.
Ricardo Monzon:It's like a, it's like a watch.
Ricardo Monzon:One little piece doesn't work and it doesn't matter what kind of a watch it is.
Ricardo Monzon:It's broken
Adam Lamb:For sure.
Adam Lamb:Let me flip it the other way.
Adam Lamb:Maybe what Sam is asking about is how do you deal with ego from a direct
Adam Lamb:report or ownership as an associate?
Ricardo Monzon:That's something that, that's like a managing up type of skill.
Ricardo Monzon:Where you, you have to be able to, if you can if you've dealt with it
Ricardo Monzon:enough you can manage upwards for sure.
Ricardo Monzon:When it comes to the ego of the place, it really depends on your relationship
Ricardo Monzon:with that person, how you've structured.
Ricardo Monzon:As well, the accountability, you can't forget that everybody is asked for
Ricardo Monzon:starts in the mirror in the morning.
Ricardo Monzon:And if you don't know that you're there for the right reason, that's
Ricardo Monzon:where you start questioning yourself.
Ricardo Monzon:And if you're there for the right reason, you can question everyone else.
Ricardo Monzon:You just have to do it the right way, thoughtfully with emotional
Ricardo Monzon:intelligence and knowing that they are still your higher up.
Ricardo Monzon:So you still share.
Ricardo Monzon:But you can definitely disagree because you care.
Ricardo Monzon:You both can care and disagree and have different ideas, and that's
Ricardo Monzon:just the way that you have to put it.
Adam Lamb:Well said, Jim.
Jim Taylor:And the ego thing it's a tough one to deal with, right?
Jim Taylor:No.
Jim Taylor:On any level.
Jim Taylor:And sometimes I think it comes across as ego.
Jim Taylor:Sometimes it comes across as pride or passion or Right, stress, pressure.
Jim Taylor:This is my financial investment of a business and it's not
Jim Taylor:going well, and I'm stressed.
Jim Taylor:And that's, one of the things Adam, you and I have talked about this
Jim Taylor:lots before, is that you know for sure at Benchmark 60, one of our
Jim Taylor:sort of core things is a, mission statement or value, Ricardo not to Yep.
Jim Taylor:I know earlier you were saying I don't listen to, but this is literally we live
Jim Taylor:by is, that consulting by opinion doesn't.
Jim Taylor:And we say that because if I go into a place and or Adam goes into a place, or
Jim Taylor:Ricardo goes into a place, or anyone else who's trying to genuinely help a business
Jim Taylor:improve, and that owner either has ego or stress or pressure or anx anxiety or
Jim Taylor:whatever it might be that's going on for them, inflation, staffing shortages, all
Jim Taylor:these different things coming at them.
Jim Taylor:And I just say, Hey, I know better than you do.
Jim Taylor:You gotta do this.
Jim Taylor:It's never gonna land.
Ricardo Monzon:Nope,
Adam Lamb:no won't.
Adam Lamb:And I, just wanna.
Adam Lamb:Make one last point, Jim.
Adam Lamb:That was very well said.
Adam Lamb:If you're putting out, if an operator is putting out ads for staff you, you,
Adam Lamb:gotta understand who you're talking to in order to get their attention
Adam Lamb:first and foremost, and then have them follow through by talking about
Adam Lamb:your core values, your narrative.
Adam Lamb:And that's gotta be first and foremost, that has to be above
Adam Lamb:the fold in the ad instead.
Adam Lamb:Chef must wear a clean jacket every day.
Adam Lamb:You need to be talking about what makes your operation better than anyone else,
Adam Lamb:and create a narrative that explains why this should be the place that you
Adam Lamb:work instead of that place, right?
Adam Lamb:And you can also do . You can also do that on TikTok in a little video.
Adam Lamb:You can do it wherever those potential employees.
Adam Lamb:in order to get their attention.
Adam Lamb:And this is an excellent time to be cleaning up structure and and your
Adam Lamb:narrative and your emotional equity because there are people who are looking
Adam Lamb:right now to get back in the industry and they're not gonna go just anywhere.
Adam Lamb:They're gonna go to a place that is absolutely aligned with their values, are
Adam Lamb:very closely aligned with their values.
Adam Lamb:And so comes back to this question yeah, you have a mission statement,
Adam Lamb:but that's where you want to go.
Adam Lamb:Let's talk about what we value right now in our operation.
Adam Lamb:What are these core values that are immutable that we're gonna treat
Adam Lamb:you with respect, that you'll you'll always have someone to speak to if
Adam Lamb:there's an issue da autonomy, whatever.
Adam Lamb:Whatever you value as an organization, as a community, that should be the
Adam Lamb:first thing you're talking about in your ads, your videos, whatever.
Adam Lamb:And I guarantee you if you pivot from that switch or pivot to that, Particular
Adam Lamb:way of doing it, you will have, if not instantaneous results, you'll
Adam Lamb:certainly have more than enough folks to to consider to fill your roster.
Adam Lamb:But again, if you don't know what your values are, this is
Adam Lamb:a great time to create 'em.
Adam Lamb:Like you can build the canoe while you're in the stream.
Adam Lamb:And if you don't you're going over the waterfall without a
Adam Lamb:Anyway, I survived the other side.
Adam Lamb:Same
Jim Taylor:for that.
Ricardo Monzon:I was interested.
Ricardo Monzon:. Adam Lamb: Now this show is
Ricardo Monzon:and we're going on 35 minutes.
Ricardo Monzon:And it's funny because yesterday someone just told me, he is
Ricardo Monzon:yeah, I'm listening to the show.
Ricardo Monzon:And it feels like the show could just keep going.
Ricardo Monzon:The conversation won't stop.
Ricardo Monzon:And so what we've, what we're doing right now is after the stream is
Ricardo Monzon:finished, We're gonna go into another studio and we're gonna record another
Ricardo Monzon:10, 15 minutes of bonus content.
Ricardo Monzon:And that's really juicy because we've covered the kind of three we've
Ricardo Monzon:covered a lot, but in this bonus content, we are gonna dial in boom,
Ricardo Monzon:Some action steps that you can take right now in order to up-level your
Ricardo Monzon:culture and become the preferred employer on your, in your market.
Ricardo Monzon:Ricardo, I wanna say thank you very much for joining us and we're gonna continue
Ricardo Monzon:this conversation in the other studio.
Ricardo Monzon:And I think that there's still a lot to say.
Ricardo Monzon:Wouldn't you say, oh, I
Ricardo Monzon:have plenty to say.
Adam Lamb:We're building out a new website.
Adam Lamb:We're upleveling our game because we realized that this show.
Adam Lamb:Works and we want to get the message out to even more people.
Adam Lamb:So I am going to kindly request everybody who's watching,
Adam Lamb:everybody's who's listening, please.
Adam Lamb:Go and like it, follow it on the po on the Turn the Table
Adam Lamb:podcast page on Apple Podcasts.
Adam Lamb:Leave us a review.
Adam Lamb:And on Spotify you can actually give us stars.
Adam Lamb:And we've got I think 70 or 75, 5 star ratings on Spotify.
Adam Lamb:So we really want this to to be of value.
Adam Lamb:So look for the turning turning the table podcast page recap.
Adam Lamb:Which will go out first thing tomorrow morning that we'll have the the links
Adam Lamb:to the bonus content and we'll summarize everything that we've talked in here.
Adam Lamb:So it's very, clear.
Adam Lamb:David is saying.
Adam Lamb:Thanks guys.
Adam Lamb:Thank you, Ricardo.
Adam Lamb:Thank you Luis.
Adam Lamb:Luis Gonzalez.
Adam Lamb:Great conversation.
Adam Lamb:Great job, Jim and Ricardo.
Adam Lamb:Thank you.
Adam Lamb:So
Adam Lamb:somebody's gotta try to manage the goat rodeo.
Adam Lamb:Ma'am, what can I say?
Adam Lamb:And, hold and, hold it all loosely.
Adam Lamb:So thank you very much for watching, for listening.
Adam Lamb:We'll be back next week, same time.
Adam Lamb:Thursday, 12 noon Eastern on the Turntable podcast page on Facebook, on the Chef Life
Adam Lamb:Coach Page, and on the Chef Adam Lamb.
Adam Lamb:YouTube.
Adam Lamb:Leave us some questions, comments, feedback.
Adam Lamb:We reply to every one of them.
Adam Lamb:This show is for you and we want you to get the value out.
Adam Lamb:This is not a bunch of ego heads up here, like gonna talk about how great we are.
Adam Lamb:We know that there's big problems in the industry and we're here to chip away at
Adam Lamb:that so that potential associates and potential guests know that this is a.
Adam Lamb:Environment for them to be, that they can actually make this a
Adam Lamb:great career over their lifetime.
Adam Lamb:That this is an honorable position to take.
Adam Lamb:It takes a certain emotional makeup to be in service to others.
Adam Lamb:And to your point, Jim if you ain't got that there's lots of people,
Adam Lamb:lots of other industries that need workers no shame, no blame.
Adam Lamb:But we don't have time to try to massage egos.
Adam Lamb:so that they feel heard and valued, and pat them on the buck button
Adam Lamb:and tell 'em how special they are.
Adam Lamb:And to Dave's point, firm, direct and transparent communication
Adam Lamb:clears up a lot of that ego.
Adam Lamb:I'm not saying that it, banishes it completely, but there's a way
Adam Lamb:to have a healthy ammo amount of ego versus an ego that's gonna try.
Adam Lamb:Dominate the attention in your space because that energy to Ricardo's
Adam Lamb:point, needs to be circular.
Adam Lamb:It's a community, it's a team.
Adam Lamb:And if one person's hogging all the lime limelight, then they're gonna be other
Adam Lamb:staff that are gonna feel that maybe they should get a job somewhere else.
Adam Lamb:And we don't want that.
Adam Lamb:And one last point, train the staff you have right now, train them.
Adam Lamb:Ask 'em where they want to be after your, after this particular position,
Adam Lamb:do they wanna be an executive chef?
Adam Lamb:Do they want to be a bar manager?
Adam Lamb:Do they want to be a gm?
Adam Lamb:And start training them now for those positions because then you create a
Adam Lamb:pipeline of talent and a succession plan that really, brings down the anxiety
Adam Lamb:because you got a plan and so we're gonna sign off, Jim Ricardo, see you next week.
Ricardo Monzon:Thanks, Adam.
Ricardo Monzon:See you.