Adam Lamb:

Welcome.

Adam Lamb:

Oh yeah, it has been a week.

Adam Lamb:

So have you ever, are you struggling with finding the right staff?

Adam Lamb:

And if you're finding staff, do you find them to be under-skilled?

Adam Lamb:

. Jim, how in the heck can you actually train when you're

Adam Lamb:

chronically understaffed?

Jim Taylor:

Yeah, Adam, that's a tough one, right?

Jim Taylor:

The whole industry's facing it right now.

Jim Taylor:

Yeah.

Jim Taylor:

I don't know.

Jim Taylor:

Training was an issue before this whole labor shortage came up, I think.

Jim Taylor:

In some, in

127_ Ricardo Monzon- Hiring Smart and Training Smarter:

Speaker:

both

Adam Lamb:

places.

Adam Lamb:

Yeah.

Adam Lamb:

And.

Adam Lamb:

I know that a lot of other people out there in the industry those

Adam Lamb:

questions probably ring a bell.

Adam Lamb:

Yeah.

Adam Lamb:

And make you feel a little weird in your belly because the situation got

Adam Lamb:

lost or really impacted with covid.

Adam Lamb:

6 million people left the industry and a lot of folks are have come back

Adam Lamb:

and we've discovered that even now there are people who may have jumped

Adam Lamb:

to another industry temporarily, are now like testing the waters and.

Adam Lamb:

Yeah.

Adam Lamb:

And it's very interesting because some companies, some hospitality companies

Adam Lamb:

seem to be really going for those folks outlining their core values

Adam Lamb:

and speaking to them in a way that, that matters instead of must maintain

Adam Lamb:

a professional appearance at all,

Adam Lamb:

You know what I'm saying?

Jim Taylor:

Yeah.

Jim Taylor:

And I read a wild stat the other day that this was quick service specific in the.

Jim Taylor:

but not far off.

Jim Taylor:

When you think about full service restaurants and the Canadian market

Jim Taylor:

and other places, 50% of new employees are lasting less than 90 days.

Jim Taylor:

So heard there's the retention side of that.

Jim Taylor:

Sure.

Jim Taylor:

There's cost associated with that, but part of what I was reading about was

Jim Taylor:

that so many owners and operators are just basically saying, why would I even.

Jim Taylor:

, they're gonna be gone in three months.

Jim Taylor:

So it's this, sort of vicious cycle that's going on.

Jim Taylor:

Anyway, there's so many places we can go on this

Adam Lamb:

conversation.

Adam Lamb:

Yeah.

Adam Lamb:

And this podcast is specifically dedicated to bringing new solutions

Adam Lamb:

to the hospitality industry's most persistent challenges.

Adam Lamb:

You're the hero of this story.

Adam Lamb:

We're just the guides featuring staff centric operating solutions

Adam Lamb:

for restaurants in the hashtag new hospitality culture.

Adam Lamb:

and because we were posing this question between us, , we excited

Adam Lamb:

to bring on our guest Ricardo Manza.

Adam Lamb:

Ricardo is a hospitality consultant for Somos Vida, and he's also a hot

Adam Lamb:

sauce maker, , which I can definitely.

Adam Lamb:

Definitely get excited about both those things.

Adam Lamb:

He's opened over 10 restaurants nationally.

Adam Lamb:

He's really grounded in culture and training as a way of being.

Adam Lamb:

And we're thrilled to bring him on.

Adam Lamb:

Welcome, Ricardo.

Adam Lamb:

Ricardo, how

Jim Taylor:

are you?

Ricardo Monzon:

How's it going, Jim?

Ricardo Monzon:

How's it going, Adam?

Ricardo Monzon:

Good to

Adam Lamb:

see you.

Adam Lamb:

Fantastic.

Adam Lamb:

And I said, man, we were excited to have you on because this is something

Adam Lamb:

you're dealing with almost every day.

Ricardo Monzon:

Definitely, every single

Adam Lamb:

day.

Adam Lamb:

So why don't you give us a thumbnail sketch of your journey up until

Adam Lamb:

this point and what your focus in your consulting practice is

Ricardo Monzon:

Journey up to this point.

Ricardo Monzon:

Pretty much just been going around in hospitality my whole life

Ricardo Monzon:

started off with being a kid and going to my dad's friend's places.

Ricardo Monzon:

And that's where the actual hospitality started for me was from

Ricardo Monzon:

a place of True love and caring.

Ricardo Monzon:

So that's what I've brought with me wherever I went.

Ricardo Monzon:

I hope and learning along the way.

Ricardo Monzon:

Learning the right things and wrong things to do as well.

Ricardo Monzon:

Taking a lot of notes of things that I might have not accomplished.

Ricardo Monzon:

I wanted to at first revisit scratch it off the list and then start over again.

Ricardo Monzon:

But it's not starting over from new, it's starting over from experience.

Ricardo Monzon:

remembering that and every step that I.

Adam Lamb:

And I remember from our prep call, you made a differentiation

Adam Lamb:

between this idea of feeding people versus hospitality, right?

Ricardo Monzon:

Yeah.

Ricardo Monzon:

What I was referring to there was where the, service aspect of.

Ricardo Monzon:

The industry is the, it's the technical part.

Ricardo Monzon:

It's, something that you can teach somebody.

Ricardo Monzon:

It's things that there's steps to there's certain ways of getting to

Ricardo Monzon:

get a guest to order or getting a guest to have a good time and whatnot.

Ricardo Monzon:

But the hospitality is the warmth that you bring with it and the

Ricardo Monzon:

love that you show with it.

Ricardo Monzon:

I think one of the references that I made was learning somebody's.

Ricardo Monzon:

Dish that you love to eat, you know that that special ingredient

Ricardo Monzon:

that's that little touch of love, but that person could be next to you

Ricardo Monzon:

showing you how to make that dish.

Ricardo Monzon:

And what you have to learn first is the recipe.

Ricardo Monzon:

And that recipe is the structure and the steps of how to get there in order

Ricardo Monzon:

to get to this point where you can actually add your touch of love to it.

Ricardo Monzon:

And that's the difference between the service and the hospital.

Ricardo Monzon:

You can get all the steps down once you get all the steps down.

Ricardo Monzon:

And it's not about getting it going over it till you.

Ricardo Monzon:

get it right, but it's about going over it till you can't get it wrong.

Ricardo Monzon:

And then you're able to add that little touch of love, which is that flare that's

Ricardo Monzon:

gonna bring people to you specifically, and not just the restaurant as a whole.

Ricardo Monzon:

Which is what makes each restaurant its own place and that much more

Ricardo Monzon:

special because you, whoever it is that's listening or watching or

Ricardo Monzon:

whatever, you're the one, one thing that everyone else doesn't have.

Ricardo Monzon:

So you have to always remember.

Adam Lamb:

Jim, I know he's probably singing your song because in your 20

Adam Lamb:

years in the industry that was one of your focuses is making sure that

Adam Lamb:

people really loved working with you.

Adam Lamb:

Yeah.

Adam Lamb:

And digging into this aspect of what does hospitality actually mean?

Adam Lamb:

Yeah.

Adam Lamb:

And before we get any further, I just wanna make sure that.

Adam Lamb:

that we do a check-in.

Adam Lamb:

So Ricardo, you good with a check-in?

Adam Lamb:

Yeah, let's do it man.

Adam Lamb:

Right on.

Adam Lamb:

lemme bring up the screen.

Adam Lamb:

And so this is courtesy of our friends@chowcode.org.

Adam Lamb:

An organization that's based on mental health and wellness

Adam Lamb:

for the hospitality industry.

Adam Lamb:

And I think this is a really great way to gauge how everybody's feeling without

Adam Lamb:

getting into too much detail and story.

Adam Lamb:

So it's basically, calling out a rare, medium, rare medium, and and you don't

Adam Lamb:

necessarily have to go through all those emotions that are attached to that.

Adam Lamb:

But so kick us off, bro.

Adam Lamb:

Where do you think you're at?

Adam Lamb:

What temp are you today?

Adam Lamb:

How are you really?

Ricardo Monzon:

How am I really, I am rare.

Ricardo Monzon:

I like to start every day off as positive as possible.

Ricardo Monzon:

And there's, I'm doing this right now and then there's other things that I'm

Ricardo Monzon:

gonna be doing with some friends and helping out, and that's what I do, man.

Ricardo Monzon:

I'm fortunate.

Adam Lamb:

Ricardo is rare.

Adam Lamb:

Fantastic.

Adam Lamb:

Jim,

Jim Taylor:

I'm I feel like I'm my sort of body's in two different places, right?

Jim Taylor:

Or as a person, I'm in two different places right now, I'm medium rare on.

Jim Taylor:

and because I'm proud to be talking about some of this stuff that we're working on.

Jim Taylor:

I think there's, I look forward to this conversation every week

Jim Taylor:

and excited to have Ricardo.

Jim Taylor:

Him and I have been back and forth chatting for, I don't

Jim Taylor:

know, six months or so now.

Jim Taylor:

So this is good to actually get him on here.

Jim Taylor:

There's a another side of me that's medium, five daughter who

Jim Taylor:

chose to not sleep last night.

Jim Taylor:

So there's a a little tired, a little that kind of thing.

Jim Taylor:

It's all in it's all for good.

Jim Taylor:

Yeah.

Jim Taylor:

Yeah, and just to be clear, I'm somewhere, I guess I'm meeting him.

Adam Lamb:

Cool.

Adam Lamb:

And, just to be clear, you are actually this is the awkward moment

Adam Lamb:

of, childhood when you're trying to get her to sleep through the night by

Adam Lamb:

herself, . So that's a challenge, man.

Adam Lamb:

I remember those days very, well.

Adam Lamb:

And so overall, how would you.

Adam Lamb:

Medium,

Jim Taylor:

I guess a medium.

Jim Taylor:

Oh,

Adam Lamb:

right on.

Adam Lamb:

And I encourage everybody listening to consider how they're doing and also

Adam Lamb:

to put in the chat how you're doing.

Adam Lamb:

We'd love to know where you're at both emotionally and physically.

Adam Lamb:

And I wanna say that for myself.

Adam Lamb:

This is gonna be a good one.

Adam Lamb:

This has changed so much over the last.

Adam Lamb:

week or 10 days.

Adam Lamb:

And I wanna say that I'm medium rare to rare because that's

Adam Lamb:

where I want to be , right?

Adam Lamb:

Because I think that for most of us, we forget that it's a choice.

Adam Lamb:

And so I'm gonna choose to be medium rare to rare.

Adam Lamb:

Thank you very much, , boy.

Adam Lamb:

Right on.

Adam Lamb:

Right on and back to the conversation.

Adam Lamb:

Ricardo.

Adam Lamb:

Pardon me?

Adam Lamb:

I got a little frog in my throat.

Adam Lamb:

Yeah.

Adam Lamb:

In your consulting practice.

Adam Lamb:

Who is your typical customer?

Ricardo Monzon:

Who is my typical customer?

Ricardo Monzon:

No, it really varies truthfully.

Ricardo Monzon:

It goes from anywhere that might have any idea of opening a place.

Ricardo Monzon:

And they might need some consultation on kind of commercial real estate

Ricardo Monzon:

and licensing and stuff like that.

Ricardo Monzon:

Up to places that have already been in operation for a while.

Ricardo Monzon:

And know that there's a need to create culture more so than what

Ricardo Monzon:

they thought they might have had.

Ricardo Monzon:

And that's like a changing the wheel on a car that's already on the highway.

Adam Lamb:

And as just a reflection of how powerful that check-in process is.

Adam Lamb:

Ryan's, chi chiming in and saying, this is great.

Adam Lamb:

I'm with Rick and I'm rare today.

Adam Lamb:

Fantastic.

Adam Lamb:

Love it.

Adam Lamb:

Thanks for your input.

Adam Lamb:

Ricardo.

Adam Lamb:

What do you see as the biggest challenge with your clients right now?

Adam Lamb:

Is there a recurring theme?

Ricardo Monzon:

Yeah.

Ricardo Monzon:

And I'm, pretty clear with all of them, so I'm sure none of it'll

Ricardo Monzon:

be uh, too much of a surprise.

Ricardo Monzon:

But a lot of the times it's, there's a lot of ego involved.

Ricardo Monzon:

And it's the ego that you have to get by.

Ricardo Monzon:

When it comes to especially consulting as, as much as that word might be tough to get

Ricardo Monzon:

over when you first walk into a building knowing that you're all on the same

Ricardo Monzon:

page and you're all there for a reason.

Ricardo Monzon:

They called you for a reason, and that reason is to.

Ricardo Monzon:

And to make the place better.

Ricardo Monzon:

So you're all going in the same direction.

Ricardo Monzon:

But sometimes, that same direction is something that is difficult to nail

Ricardo Monzon:

down because no matter what, if you're trying to change something and they

Ricardo Monzon:

want to change something, change is d.

Ricardo Monzon:

For everyone.

Ricardo Monzon:

It's a change of process, a change of what you do every morning to get

Ricardo Monzon:

ready and to get over that hump, you have to be extremely direct

Ricardo Monzon:

and very clear in your words and your intentions and what the what.

Ricardo Monzon:

Everyone holds each other accountable for and sometimes I one of the things

Ricardo Monzon:

that I say to owners when I'm speaking to them is that some sometimes the

Ricardo Monzon:

things that are going wrong is them.

Ricardo Monzon:

And if they can't handle that then they're not gonna like it when I say it.

Ricardo Monzon:

But I will say it.

Ricardo Monzon:

. And I'll say clearly because it's for the better of the restaurant

Ricardo Monzon:

and that restaurant is also home to everybody that works there to

Ricardo Monzon:

everybody who makes money there for whatever reason they're there for.

Ricardo Monzon:

They fight for that place every single day.

Ricardo Monzon:

And that's why I go in there to fight for that place and not for somebody's ego.

Ricardo Monzon:

There's a very big difference.

Ricardo Monzon:

So getting over that is usually one of the biggest humps.

Ricardo Monzon:

I've been fortunate that a lot of the times.

Ricardo Monzon:

, they understand because of the clarity that you speak with and the questions

Ricardo Monzon:

that you ask, the things that you say, everything is it's set up.

Ricardo Monzon:

It's the structure.

Ricardo Monzon:

It's, really making those goals consistent and very clear.

Jim Taylor:

Question for you about Sure.

Jim Taylor:

Tying in what you're talking about now with the.

Jim Taylor:

This difference between hospitality and your recipe

Jim Taylor:

analogy and that kind of thing.

Jim Taylor:

Which side, which part of that recipe versus hospitality thing,

Jim Taylor:

which, which is the more glaring challenge in the industry right now?

Jim Taylor:

Is it the, is it hospitality and people understanding how to care for

Jim Taylor:

people and provide exceptional service that's memorable in those things?

Jim Taylor:

Or is it the technical side of it?

Jim Taylor:

Which, part do you find is the biggest challenge?

Jim Taylor:

. Ricardo Monzon: That's a, that's a

Jim Taylor:

you're gonna start with is really the the hospitality side and showing it to them.

Jim Taylor:

And if it hasn't been shown to them from the beginning, it's difficult

Jim Taylor:

to show it and not seem that you're being fake or just trying

Jim Taylor:

to set yourself up for success.

Jim Taylor:

When you're really trying to set them up for success and then, Much at the

Jim Taylor:

same time, you're gonna work on a technical aspect of having your spiels

Jim Taylor:

ready, having you know how it is that you speak to people what kind of way

Jim Taylor:

you are, you connect with a person.

Jim Taylor:

And for myself challenges, you have to figure out.

Jim Taylor:

What person you're speaking to there's four major personalities and human psyche,

Jim Taylor:

and you have to figure out which one they are in general and how they learn, how

Jim Taylor:

they what they might push back against and how to relate with them and actually

Jim Taylor:

let them know that you are out of there to be on their side and to help them.

Jim Taylor:

Yeah.

Jim Taylor:

. So it's both

Jim Taylor:

. Jim Taylor: Yeah.

Jim Taylor:

Fair enough.

Jim Taylor:

And that's the thing, it the, chicken or the egg which, one came first?

Jim Taylor:

I think we're, our industry is in that position right now, but

Jim Taylor:

I guess we gotta start somewhere.

Adam Lamb:

Yeah.

Adam Lamb:

Just to have this fascinating question for both are you Jim and Ricardo?

Adam Lamb:

So I'm thinking about I'm thinking about a particular operator

Adam Lamb:

who wrote a, great book, but he called his staff members Arians.

Adam Lamb:

And so I'm curious to know this sense of hospitality versus dining, right?

Adam Lamb:

I totally get that.

Adam Lamb:

But I'm curious is, this sense of hospitality, is that something that can

Adam Lamb:

be trained or does somebody have to bring that as part of their emotional makeup?

Adam Lamb:

Are you actually, are you hiring for skills or are you actually hiring for.

Adam Lamb:

Emotional intelligence,

Ricardo Monzon:

Ricardo.

Ricardo Monzon:

So for me it's about hiring the personality and developing the ability.

Ricardo Monzon:

If you're ready to do that, then you're ready.

Ricardo Monzon:

Developing the ability is something that it's, it depends on how you look at it.

Ricardo Monzon:

Some people wanna hire for skill, and there's gonna be somebody that's been

Ricardo Monzon:

working in the industry for 20, 25 years.

Ricardo Monzon:

They're lifers, but they're set in a certain way, and.

Ricardo Monzon:

There's other people that have never worked in the industry but

Ricardo Monzon:

have it, they have that spark.

Ricardo Monzon:

And that spark is what you want there because that is that touch of love that

Ricardo Monzon:

you're aiming for for them to get through.

Ricardo Monzon:

And that's what sets the site clearly for them because they're, already

Ricardo Monzon:

there for a reason and you have to make sure that they know that as well.

Ricardo Monzon:

And these are just the steps that we're gonna take to make

Ricardo Monzon:

you better at this industry.

Ricardo Monzon:

So you can show yourself

Adam Lamb:

with what we've.

Adam Lamb:

And just one follow up question.

Adam Lamb:

Can you define what that spark.

Adam Lamb:

. No.

Ricardo Monzon:

no

Jim Taylor:

Adam.

Jim Taylor:

That's probably a whole nother

Adam Lamb:

podcast.

Adam Lamb:

Alright I'm, gonna write number

Jim Taylor:

defin the hospitality.

Adam Lamb:

I am, I'm writing that down, jim, I'm interested in your perspective.

Jim Taylor:

Okay.

Jim Taylor:

We've gone back and forth multiple times, Adam, about

Jim Taylor:

our experiences in hospitality.

Jim Taylor:

What it was like when we were coming up through the thing and, I've

Jim Taylor:

mentioned a mentor of mine multiple times cause some things that him

Jim Taylor:

and I still have lots of discussion.

Jim Taylor:

Someday I'll disclose his name to the, discussion.

Jim Taylor:

But he used to, and this stuck with me and I, stole this from him on the

Jim Taylor:

first day that people started working in the restaurants that I ran, we

Jim Taylor:

used to say to them, If you're not here because you love taking care of

Jim Taylor:

people, go work somewhere else, right?

Jim Taylor:

That's like literally I'm giving you the opportunity to go find another job

Jim Taylor:

now, before you ever step foot on the floor, if you don't want to be here

Jim Taylor:

because you love taking care of people.

Jim Taylor:

because if you don't, you're in the wrong place.

Jim Taylor:

If you just won't, you won't be aligned.

Jim Taylor:

And I think the other thing that just stands out that Ricardo was

Jim Taylor:

saying about hire for personality.

Jim Taylor:

I I think the easy way and our industry has always been guilty of this, right?

Jim Taylor:

I know I would.

Jim Taylor:

I did it lots colleagues did it.

Jim Taylor:

The industry still does it.

Jim Taylor:

Experience on a resume and you think this person will be easy to train, right?

Jim Taylor:

And or even worse, I won't have to train them.

Jim Taylor:

Here's a set of tongs, here's a knife because you've got experience.

Jim Taylor:

And I I think that's that, definitely jumped outta what you were saying,

Jim Taylor:

Ricardo, is you, have to hire people who've got it in terms of

Jim Taylor:

the people side of the business, cuz that's what it's all about.

Adam Lamb:

Yeah.

Adam Lamb:

That's where I think hiring for skill may somehow trip you up.

Adam Lamb:

And I think another important aspect to consider is the emotional makeup

Adam Lamb:

of the crew that already exist.

Adam Lamb:

, right?

Adam Lamb:

Someone may be highly skilled, but they come in and they're gonna be a

Adam Lamb:

problem child right from the start.

Adam Lamb:

You get it.

Adam Lamb:

The way that they're relating to other people and stuff.

Adam Lamb:

And we've heard stories of some managers in the present economic climate who

Adam Lamb:

won't address employees that are creating problems or have bad, behavior because

Adam Lamb:

they're scared that if they let this person go, then they won't be able to.

Adam Lamb:

And that is probably the quickest way to destroy a team, in my opinion.

Adam Lamb:

Cardo, we did an

Jim Taylor:

annual survey.

Jim Taylor:

Sorry, I just got a jump.

Jim Taylor:

No, please.

Jim Taylor:

We did an annual survey when I was still in corporate operations of every, pretty

Jim Taylor:

much every employee in the company, like thousands of people every year.

Jim Taylor:

and the number one piece of feedback about what, they wanted

Jim Taylor:

to see the company improve on.

Jim Taylor:

We had our own thoughts as leadership, but, the thing that came up every

Jim Taylor:

single year from the people who worked in the company about what

Jim Taylor:

we, they wanted us to improve on was deal with problem employees faster.

Jim Taylor:

And we always thought oh, I don't want to let that person go.

Jim Taylor:

They have friends that work here and it might piss other people off,

Jim Taylor:

or who else is gonna quit if we let that person go or if we all of

Jim Taylor:

those types of conversations, right?

Jim Taylor:

Same feedback came up every year.

Jim Taylor:

That person's making my life more difficult.

Jim Taylor:

Deal with them, right?

Jim Taylor:

Yeah, it was interesting.

Ricardo Monzon:

Yeah.

Ricardo Monzon:

For for myself it's, for myself, it's with a problem employee.

Ricardo Monzon:

It's.

Ricardo Monzon:

You have to know that right away, and you have to tackle that right away.

Ricardo Monzon:

It's not about the problem, for my opinion, it's not about the

Ricardo Monzon:

problem employee that you need to worry about or who they might

Ricardo Monzon:

take with them because if they.

Ricardo Monzon:

they might have the same mindset.

Ricardo Monzon:

The what I'm worried about is the culture that you are creating and that

Ricardo Monzon:

creating that culture of making sure that everybody feels safe and fed in a

Ricardo Monzon:

way that's not physical, but emotional and making them feel their value because

Ricardo Monzon:

they did what they were supposed to.

Ricardo Monzon:

So my concern would be hurting the people that are doing the thing

Ricardo Monzon:

that's right for your place if you don't get rid of the problem.

Ricardo Monzon:

Yeah.

Ricardo Monzon:

That's one that's, and that's one of the biggest things because

Ricardo Monzon:

that's creating culture now.

Ricardo Monzon:

The people that deserve that reward slash staying there and being employed there

Ricardo Monzon:

with you and taking this journey with you those are the ones that should be

Ricardo Monzon:

elevated regardless of who knows who.

Ricardo Monzon:

Good

Adam Lamb:

call Ricardo we , promised listeners that we are gonna,

Adam Lamb:

Give them three tips, right?

Adam Lamb:

Now it's an incredibly complex problem because some people are probably

Adam Lamb:

gonna react to this conversation.

Adam Lamb:

Yeah, easy for you to say, but I'm not getting any traction in, my one ads.

Adam Lamb:

Or people aren't just showing up they come for a couple days and then they leave.

Adam Lamb:

A lot of managers and, hospitality professionals are

Adam Lamb:

getting ghosted on, interviews.

Adam Lamb:

And I'm curious from your standpoint, like how do you successfully.

Adam Lamb:

attract the right talent in a market that seems to be influx.

Ricardo Monzon:

So three major points that I can make.

Ricardo Monzon:

First of all, you being ready, having a clear, unified purpose and your

Ricardo Monzon:

intention, your goals, and your visions, which are two different things.

Ricardo Monzon:

Really showing them the.

Ricardo Monzon:

why you want them there and why they should want to be there and

Ricardo Monzon:

being clear from the beginning.

Ricardo Monzon:

So that way they are clear on what they're walking into, not just

Ricardo Monzon:

showing them a mission statement that and I'm gonna say it is.

Ricardo Monzon:

I, won't read a mission statement.

Ricardo Monzon:

Cause their remission statement is, we're great, we love you.

Ricardo Monzon:

We're gonna make a million dollars every second, and it's gonna be

Ricardo Monzon:

awesome when have all these parties and everybody's gonna make more money next.

Ricardo Monzon:

And then you walk into the place and before you've said hello or

Ricardo Monzon:

anybody said hello to you, you can feel the tension and just gross.

Ricardo Monzon:

Just, this is not what I felt I was gonna get, right?

Ricardo Monzon:

that's that feeling, that's that warmth that's already being ignored.

Ricardo Monzon:

Have you not stated yourself clearly in that vision?

Ricardo Monzon:

Second would be showing integrity in those same ideas.

Ricardo Monzon:

Asking.

Ricardo Monzon:

what their expectations are of the place.

Ricardo Monzon:

A lot of places forget.

Ricardo Monzon:

No matter how cool you might be, no matter how amazing of a corporate

Ricardo Monzon:

place you might be, the chef, the stars, all this stuff, all the glitz

Ricardo Monzon:

and glam, that's all gonna be there.

Ricardo Monzon:

That doesn't matter to anybody that's walking into that place.

Ricardo Monzon:

What matters to them is what's up to you to figure out, so you have

Ricardo Monzon:

something to relate to and have something to talk with them about.

Ricardo Monzon:

And that's hospital.

Ricardo Monzon:

From the beginning, from the get go, and you're leading by example, right?

Ricardo Monzon:

And then.

Ricardo Monzon:

Finally, it's showing them the structure that a lot of people think

Ricardo Monzon:

that they don't want, but more people than not really gravitate towards.

Ricardo Monzon:

And that structure is gonna align them for the success in the future of that

Ricardo Monzon:

company and hopefully for themselves if it's not with that company.

Ricardo Monzon:

Only way they're gonna leave me is that it's for different

Ricardo Monzon:

job completely altogether.

Ricardo Monzon:

Because they, I don't want them to leave me for another serving

Ricardo Monzon:

job, another part-time, another kitchen job, whatever it is.

Ricardo Monzon:

If they have left the restaurant for a dollar or two more, they didn't leave

Ricardo Monzon:

the restaurant, they left me because I didn't give them purpose or value

Ricardo Monzon:

or any kind of focus that I could have done as the leader, as a true leader.

Ricardo Monzon:

Yeah.

Ricardo Monzon:

That would be my three points for now.

Ricardo Monzon:

And just remind them who, you're hiring when you're, when your hiring

Ricardo Monzon:

process I always, it takes a long time and a lot of different interviews for

Ricardo Monzon:

people to come up with certain things.

Ricardo Monzon:

One thing that I say right at the end of every single interview is

Ricardo Monzon:

I ask 'em like, okay, we're ready.

Ricardo Monzon:

We're gonna do this paperwork.

Ricardo Monzon:

Now I just wanna remind you you've got your Sunday's best on today,

Ricardo Monzon:

and you're looking good and, you feel good and you're all cleaned up

Ricardo Monzon:

and everything and you're ready to.

Ricardo Monzon:

, basically go to a party right after this because you got the job.

Ricardo Monzon:

Great.

Ricardo Monzon:

That's the person that I hired and that's the ex person that I expect

Ricardo Monzon:

to show up every single day with that uniform on nice and crisp and clean

Ricardo Monzon:

and ready to go and ready to rock.

Ricardo Monzon:

Because at the end of the day, we are throwing a party together, and I

Ricardo Monzon:

want this party to be the best party.

Ricardo Monzon:

. Adam Lamb: That's awesome.

Ricardo Monzon:

I love that.

Ricardo Monzon:

We're throwing a party together, man.

Ricardo Monzon:

Let's go party together every

Ricardo Monzon:

day.

Ricardo Monzon:

That's what we're doing, man.

Ricardo Monzon:

. Adam Lamb: Jim, I see like

Jim Taylor:

Excuse me.

Jim Taylor:

Yeah Ricardo's got some just really good stuff there right?

Jim Taylor:

About the vision.

Jim Taylor:

You gotta live the vision, not just talk about it.

Jim Taylor:

And we've had lots of conversation in the last year for sure with,

Jim Taylor:

different restaurant companies about what kind of promises they're

Jim Taylor:

making to their people, right?

Jim Taylor:

And it's not just, I promise that we're gonna provide a happy and healthy work.

Jim Taylor:

you have to go further than that.

Jim Taylor:

You have to, here are exactly the ways that we are going to protect

Jim Taylor:

your employee experience, or here are the ways that we are going to provide

Jim Taylor:

your training and here are the ways that we are gonna specifically allow

Jim Taylor:

you to be successful and, provide support and that kind of thing.

Jim Taylor:

Because the structure comment that Ricardo made is, that's an interesting one, right?

Jim Taylor:

You look at the most successful companies in any industry in the

Jim Taylor:

world, and they're the ones that have the mo, probably the most s.

Jim Taylor:

, right?

Jim Taylor:

Yeah.

Jim Taylor:

Think a about structure, places like McDonald's and Chick-fil-A and like

Jim Taylor:

some of these quick server restaurants have, it's every single thing is,

Jim Taylor:

there's a structure for it, right?

Jim Taylor:

And there's a reason they're successful.

Jim Taylor:

Yeah, I agree with everything you said, Ricardo.

Jim Taylor:

That's really

Adam Lamb:

good stuff.

Adam Lamb:

As a father and a hospitality operator, coach, consultant, , I've

Adam Lamb:

discovered that folks want.

Adam Lamb:

Structure.

Adam Lamb:

They want to know where they're going.

Adam Lamb:

They want to know what the processes are because it, for a lot of

Adam Lamb:

people, it just eases their anxiety.

Adam Lamb:

But if you're in there going willy-nilly and not having clearly

Adam Lamb:

laid out boundaries for everybody, that's a recipe for disaster.

Adam Lamb:

Then you're constantly trying to fix something that actually doesn't

Adam Lamb:

exist which is the, structure.

Adam Lamb:

Ricardo, you know what, what stuck out to me was it sounded like it's

Adam Lamb:

really important to have a very clear hiring profile for each position.

Adam Lamb:

Right?

Adam Lamb:

And they're not, only the skillset, but probably the

Adam Lamb:

emotional intelligence, right?

Adam Lamb:

So that as you're going through in the hiring process, you

Adam Lamb:

can actually identify that.

Adam Lamb:

And the other thing that stuck with me owning the narrative or creating a

Adam Lamb:

compelling narrative for prospective employees and, potential guests as well.

Adam Lamb:

Our good friend Jensen, Cummings loves to say if you don't own

Adam Lamb:

the narrative, someone else will.

Adam Lamb:

And it's what we've discovered over having lots of conversations like

Adam Lamb:

this, is that most associates or potential associates want to know

Adam Lamb:

the narrative and they want to know.

Adam Lamb:

, they're part of the narrative so that they can actually own that as well.

Adam Lamb:

So I want to thank you for making those points and I wanna just pitch it to a,

Adam Lamb:

question that we've got from Sam, how to deal with the ego and the industry.

Adam Lamb:

Does someone's ego change how you approach their training?

Adam Lamb:

, and I think that's an excellent question.

Adam Lamb:

Great.

Adam Lamb:

Now, little bit earlier, you were talking about owners or

Adam Lamb:

GMs or managers, ego, right?

Adam Lamb:

And you calling that out early in the process.

Adam Lamb:

Yeah.

Adam Lamb:

So how do you deal with the ego in the industry?

Adam Lamb:

Let's start with that question.

Ricardo Monzon:

When it comes to the training aspect of it You do not waiver

Ricardo Monzon:

for somebody's ego, just the same way that you wouldn't waiver for the owner's ego.

Ricardo Monzon:

The that structure that you're gonna give to them, that you're

Ricardo Monzon:

gonna implement when it comes to the training, everyone should be held

Ricardo Monzon:

accountable to the same exact standards.

Ricardo Monzon:

So that way, once they've passed that they know that they've done

Ricardo Monzon:

the same thing to be where they are.

Ricardo Monzon:

They've earned it together.

Ricardo Monzon:

They have done what they're supposed to do.

Ricardo Monzon:

That's what sets up your trainers.

Ricardo Monzon:

That's what sets up your training process, because now everybody has, and

Ricardo Monzon:

this is a little phrase that I like to say, everybody has emotional equity.

Ricardo Monzon:

Let them build it in your place.

Ricardo Monzon:

Give them the right.

Ricardo Monzon:

to turn someone away because they are somebody, like you said

Ricardo Monzon:

before, that doesn't fit there.

Ricardo Monzon:

You can't garden a whole place.

Ricardo Monzon:

You can't take care of the whole garden by yourself.

Ricardo Monzon:

None of us is as strong as all of us, and we need every single person in

Ricardo Monzon:

that place to make those wheels turn.

Ricardo Monzon:

It's like a, it's like a watch.

Ricardo Monzon:

One little piece doesn't work and it doesn't matter what kind of a watch it is.

Ricardo Monzon:

It's broken

Adam Lamb:

For sure.

Adam Lamb:

Let me flip it the other way.

Adam Lamb:

Maybe what Sam is asking about is how do you deal with ego from a direct

Adam Lamb:

report or ownership as an associate?

Ricardo Monzon:

That's something that, that's like a managing up type of skill.

Ricardo Monzon:

Where you, you have to be able to, if you can if you've dealt with it

Ricardo Monzon:

enough you can manage upwards for sure.

Ricardo Monzon:

When it comes to the ego of the place, it really depends on your relationship

Ricardo Monzon:

with that person, how you've structured.

Ricardo Monzon:

As well, the accountability, you can't forget that everybody is asked for

Ricardo Monzon:

starts in the mirror in the morning.

Ricardo Monzon:

And if you don't know that you're there for the right reason, that's

Ricardo Monzon:

where you start questioning yourself.

Ricardo Monzon:

And if you're there for the right reason, you can question everyone else.

Ricardo Monzon:

You just have to do it the right way, thoughtfully with emotional

Ricardo Monzon:

intelligence and knowing that they are still your higher up.

Ricardo Monzon:

So you still share.

Ricardo Monzon:

But you can definitely disagree because you care.

Ricardo Monzon:

You both can care and disagree and have different ideas, and that's

Ricardo Monzon:

just the way that you have to put it.

Adam Lamb:

Well said, Jim.

Jim Taylor:

And the ego thing it's a tough one to deal with, right?

Jim Taylor:

No.

Jim Taylor:

On any level.

Jim Taylor:

And sometimes I think it comes across as ego.

Jim Taylor:

Sometimes it comes across as pride or passion or Right, stress, pressure.

Jim Taylor:

This is my financial investment of a business and it's not

Jim Taylor:

going well, and I'm stressed.

Jim Taylor:

And that's, one of the things Adam, you and I have talked about this

Jim Taylor:

lots before, is that you know for sure at Benchmark 60, one of our

Jim Taylor:

sort of core things is a, mission statement or value, Ricardo not to Yep.

Jim Taylor:

I know earlier you were saying I don't listen to, but this is literally we live

Jim Taylor:

by is, that consulting by opinion doesn't.

Jim Taylor:

And we say that because if I go into a place and or Adam goes into a place, or

Jim Taylor:

Ricardo goes into a place, or anyone else who's trying to genuinely help a business

Jim Taylor:

improve, and that owner either has ego or stress or pressure or anx anxiety or

Jim Taylor:

whatever it might be that's going on for them, inflation, staffing shortages, all

Jim Taylor:

these different things coming at them.

Jim Taylor:

And I just say, Hey, I know better than you do.

Jim Taylor:

You gotta do this.

Jim Taylor:

It's never gonna land.

Ricardo Monzon:

Nope,

Adam Lamb:

no won't.

Adam Lamb:

And I, just wanna.

Adam Lamb:

Make one last point, Jim.

Adam Lamb:

That was very well said.

Adam Lamb:

If you're putting out, if an operator is putting out ads for staff you, you,

Adam Lamb:

gotta understand who you're talking to in order to get their attention

Adam Lamb:

first and foremost, and then have them follow through by talking about

Adam Lamb:

your core values, your narrative.

Adam Lamb:

And that's gotta be first and foremost, that has to be above

Adam Lamb:

the fold in the ad instead.

Adam Lamb:

Chef must wear a clean jacket every day.

Adam Lamb:

You need to be talking about what makes your operation better than anyone else,

Adam Lamb:

and create a narrative that explains why this should be the place that you

Adam Lamb:

work instead of that place, right?

Adam Lamb:

And you can also do . You can also do that on TikTok in a little video.

Adam Lamb:

You can do it wherever those potential employees.

Adam Lamb:

in order to get their attention.

Adam Lamb:

And this is an excellent time to be cleaning up structure and and your

Adam Lamb:

narrative and your emotional equity because there are people who are looking

Adam Lamb:

right now to get back in the industry and they're not gonna go just anywhere.

Adam Lamb:

They're gonna go to a place that is absolutely aligned with their values, are

Adam Lamb:

very closely aligned with their values.

Adam Lamb:

And so comes back to this question yeah, you have a mission statement,

Adam Lamb:

but that's where you want to go.

Adam Lamb:

Let's talk about what we value right now in our operation.

Adam Lamb:

What are these core values that are immutable that we're gonna treat

Adam Lamb:

you with respect, that you'll you'll always have someone to speak to if

Adam Lamb:

there's an issue da autonomy, whatever.

Adam Lamb:

Whatever you value as an organization, as a community, that should be the

Adam Lamb:

first thing you're talking about in your ads, your videos, whatever.

Adam Lamb:

And I guarantee you if you pivot from that switch or pivot to that, Particular

Adam Lamb:

way of doing it, you will have, if not instantaneous results, you'll

Adam Lamb:

certainly have more than enough folks to to consider to fill your roster.

Adam Lamb:

But again, if you don't know what your values are, this is

Adam Lamb:

a great time to create 'em.

Adam Lamb:

Like you can build the canoe while you're in the stream.

Adam Lamb:

And if you don't you're going over the waterfall without a

Adam Lamb:

Anyway, I survived the other side.

Adam Lamb:

Same

Jim Taylor:

for that.

Ricardo Monzon:

I was interested.

Ricardo Monzon:

. Adam Lamb: Now this show is

Ricardo Monzon:

and we're going on 35 minutes.

Ricardo Monzon:

And it's funny because yesterday someone just told me, he is

Ricardo Monzon:

yeah, I'm listening to the show.

Ricardo Monzon:

And it feels like the show could just keep going.

Ricardo Monzon:

The conversation won't stop.

Ricardo Monzon:

And so what we've, what we're doing right now is after the stream is

Ricardo Monzon:

finished, We're gonna go into another studio and we're gonna record another

Ricardo Monzon:

10, 15 minutes of bonus content.

Ricardo Monzon:

And that's really juicy because we've covered the kind of three we've

Ricardo Monzon:

covered a lot, but in this bonus content, we are gonna dial in boom,

Ricardo Monzon:

Some action steps that you can take right now in order to up-level your

Ricardo Monzon:

culture and become the preferred employer on your, in your market.

Ricardo Monzon:

Ricardo, I wanna say thank you very much for joining us and we're gonna continue

Ricardo Monzon:

this conversation in the other studio.

Ricardo Monzon:

And I think that there's still a lot to say.

Ricardo Monzon:

Wouldn't you say, oh, I

Ricardo Monzon:

have plenty to say.

Adam Lamb:

We're building out a new website.

Adam Lamb:

We're upleveling our game because we realized that this show.

Adam Lamb:

Works and we want to get the message out to even more people.

Adam Lamb:

So I am going to kindly request everybody who's watching,

Adam Lamb:

everybody's who's listening, please.

Adam Lamb:

Go and like it, follow it on the po on the Turn the Table

Adam Lamb:

podcast page on Apple Podcasts.

Adam Lamb:

Leave us a review.

Adam Lamb:

And on Spotify you can actually give us stars.

Adam Lamb:

And we've got I think 70 or 75, 5 star ratings on Spotify.

Adam Lamb:

So we really want this to to be of value.

Adam Lamb:

So look for the turning turning the table podcast page recap.

Adam Lamb:

Which will go out first thing tomorrow morning that we'll have the the links

Adam Lamb:

to the bonus content and we'll summarize everything that we've talked in here.

Adam Lamb:

So it's very, clear.

Adam Lamb:

David is saying.

Adam Lamb:

Thanks guys.

Adam Lamb:

Thank you, Ricardo.

Adam Lamb:

Thank you Luis.

Adam Lamb:

Luis Gonzalez.

Adam Lamb:

Great conversation.

Adam Lamb:

Great job, Jim and Ricardo.

Adam Lamb:

Thank you.

Adam Lamb:

So

Adam Lamb:

somebody's gotta try to manage the goat rodeo.

Adam Lamb:

Ma'am, what can I say?

Adam Lamb:

And, hold and, hold it all loosely.

Adam Lamb:

So thank you very much for watching, for listening.

Adam Lamb:

We'll be back next week, same time.

Adam Lamb:

Thursday, 12 noon Eastern on the Turntable podcast page on Facebook, on the Chef Life

Adam Lamb:

Coach Page, and on the Chef Adam Lamb.

Adam Lamb:

YouTube.

Adam Lamb:

Leave us some questions, comments, feedback.

Adam Lamb:

We reply to every one of them.

Adam Lamb:

This show is for you and we want you to get the value out.

Adam Lamb:

This is not a bunch of ego heads up here, like gonna talk about how great we are.

Adam Lamb:

We know that there's big problems in the industry and we're here to chip away at

Adam Lamb:

that so that potential associates and potential guests know that this is a.

Adam Lamb:

Environment for them to be, that they can actually make this a

Adam Lamb:

great career over their lifetime.

Adam Lamb:

That this is an honorable position to take.

Adam Lamb:

It takes a certain emotional makeup to be in service to others.

Adam Lamb:

And to your point, Jim if you ain't got that there's lots of people,

Adam Lamb:

lots of other industries that need workers no shame, no blame.

Adam Lamb:

But we don't have time to try to massage egos.

Adam Lamb:

so that they feel heard and valued, and pat them on the buck button

Adam Lamb:

and tell 'em how special they are.

Adam Lamb:

And to Dave's point, firm, direct and transparent communication

Adam Lamb:

clears up a lot of that ego.

Adam Lamb:

I'm not saying that it, banishes it completely, but there's a way

Adam Lamb:

to have a healthy ammo amount of ego versus an ego that's gonna try.

Adam Lamb:

Dominate the attention in your space because that energy to Ricardo's

Adam Lamb:

point, needs to be circular.

Adam Lamb:

It's a community, it's a team.

Adam Lamb:

And if one person's hogging all the lime limelight, then they're gonna be other

Adam Lamb:

staff that are gonna feel that maybe they should get a job somewhere else.

Adam Lamb:

And we don't want that.

Adam Lamb:

And one last point, train the staff you have right now, train them.

Adam Lamb:

Ask 'em where they want to be after your, after this particular position,

Adam Lamb:

do they wanna be an executive chef?

Adam Lamb:

Do they want to be a bar manager?

Adam Lamb:

Do they want to be a gm?

Adam Lamb:

And start training them now for those positions because then you create a

Adam Lamb:

pipeline of talent and a succession plan that really, brings down the anxiety

Adam Lamb:

because you got a plan and so we're gonna sign off, Jim Ricardo, see you next week.

Ricardo Monzon:

Thanks, Adam.

Ricardo Monzon:

See you.