The bricks and mortar business, successful or not, is

restricted. Changing your mindset is something that

is difficult for people because you get ingrained into life

and the way you're brought up as a child. Go and take a risk on things.

Give things a go because what have you got to lose? The people that you're talking to,

they're negative. Those are the people that you have to

let go out of your life. You can't just listen to one person

20 years ago and then think, oh, I know everything now. No, because I'm

Matthew Fraser, and this is Amazon Ecom

Secrets. I'll be sharing with you the secrets that helped me go from

millions in debt to an eight-figure entrepreneur. If

you're ready to escape the nine-to-five and live life on your terms,

let me show you the way. Something just came to me the other day, and

it was after talking to a client, and then I realized that

we don't think the same. I thought that

everybody that came out of high school was instantly

wanting to make money. That's what I just thought. Because even today, every

single day, I'm thinking about money. How

am I gonna grow my wealth? How am I gonna protect my wealth? How am I gonna pay less

tax? What new business am I going to

acquire? I just assumed that this was a

daily occurrence of everybody, and it turns out it's not.

And it's because she said to me, Matthew,

I've never read the book, Oh, she just came across the book, Rich

Dad, Poor Dad. I was like, what? You've just

come across that book? Now, this book came out, what, 20 odd

years ago. I thought that was a staple of everybody that

was thinking about entrepreneurship, business, and

it's definitely a go-to book. It's like the foundational book, one

of the foundational books. I mean, you're thinking

about growing your mindset, improving your

mindset, sometimes the thing is you just don't know what

you don't know. Like, she didn't know that there

was Rich Dad, Poor Dad book that she should have gone and read in

the very, very beginning. And there's a whole list of books that

you should read. One of the former episodes actually I've done in

Amazon Ecom Secrets is about some of the top books that I've

read over the years and the foundational books that

you should read. And changing your

mindset is something that is difficult

for people because you get ingrained into life

and the way you're brought up as a child, which ultimately sort of

leads you to how you think as an adult. And

there was a guy I was talking to the other day, he's a tradesman, and

he was thinking about starting his own business, but his dad had said,

he's also a tradie, had said, oh no, I wouldn't do

that. I wouldn't do that. It's too much risk. And

I thought, really? How's the time to take risk? You're

only like 25. Go and take a risk on things.

Yeah, give things a go. Because what have you got to lose? When

I was first starting out on my entrepreneurial journey

coming out of high school, I was just getting just

bombarded with things, with knowledge. That's what I

was trying to do. I was trying to increase my knowledge on

things. And back then, the thing to do was property. And

so I read that Steve McKnight book, which I think most

property people have read, zero to a hundred properties in

five years, something like that. And he talks about positively geared

properties. And I thought, geez, this is a winning formula. Read

through that book, went on to the next one, just started reading anything I could possibly get

my hands on to do with property investing, which

actually led me then to start buying a number of properties.

And by the age of 25, I had about, four or five properties, which

back then was extraordinary. None of

my friends even had one property, let

alone four or five properties. And it just

was a case of me getting knowledge from other people

who were more successful or in the

place where I wanted to be. Steve McKnight as an

example, as well as a whole bunch of other authors at the time, was

showing me the way that this was possible. And I think because I was

so young as well, I didn't know any different. I

didn't know that this wasn't normal. Looking

back, I can see, because of course, like I said, all my friends, they were

struggling to get their first property. They weren't even

thinking about it, to be honest. They were just thinking about partying and

what they were gonna do on the weekend. And I was just completely obsessed

with growing wealth. And so

when you're obsessed with that, things just happen, because you start

taking action. It just becomes like a normal, everyday thing. It

wasn't until I got to my

mid-30s that the internet sort

of became a place where I thought, wow, I could actually make

money using

the internet. Because before that, I wasn't thinking

internet because we had this whole dream of, as you guys probably know, buying

the Hungry Jacks restaurant. Bricks and mortar store with a lot of

staff, a lot of overheads, but we'd seen other people become

successful in the fast food restaurant niche.

So we thought, great, well, let's give that a go. And ultimately,

that then led into, hey, changing the

model. And I think that's something that people should really take

on board is, When you get new

information, when you get more knowledge,

you have to switch. And

the key for me was getting the knowledge that the

bricks and mortar business, successful or

not, is

restricted. The bricks and mortar business, particularly a restaurant,

No one from Sydney is flying up to the Gold Coast

area to come and buy Hungry Jack's at

my restaurant. They're going to Sydney restaurant. So you've only

got the circumference of people in your vicinity who are coming to

your restaurant. When you then think

about online sales, the entire globe

is your customer. And that is just a huge

mental shift. And it's not, I think in Australia we

can kind of get we get a bit locked into Australia, thinking

about Australia only, then you

go overseas. And I remember going to China.

And when I went to China, unbelievable, the

amount of people there, it's absolutely insane.

Absolutely insane. And then you really open up

your mind to, wow, you know, I

just have to sell a few products a day to just

like, to become like a millionaire. See what I

mean? So there's like, how many, like a billion people or something in China?

Even if you think about America, right? America is pretty much where most

action happens as far as online sales. And

when you go to America, and I've been to the States, and again, there's

just people everywhere, and you think, wow, I just have

to sell 10 products a day or

something, 10, 20 products a day to

these 300 million people, and I

could retire on that, which is just an extraordinary mind

shift to make. And so to

get that mind shift though, you've got to expose yourself to different things,

whether it's investing in yourself, by

mentors or actually going overseas and seeing

for yourself that, wow, there's more people outside of Australia.

Now, talking about mentors, I started off with,

I remember back in about year 2000, I bought Tony

Robbins Personal Power, Personal

Power 2, I think it was, and it was like a CD set, it came in the

mail and everything. And even back then, I was obviously thinking

about, getting educated on things and changing my

mindset because the guy on TV, he said, change your

mindset and that'll help you. And I thought, brilliant, let's do that. But

when I really, really, I think

ultimately things layer on top of each other.

I wonder if I would have

bought five properties by 25 or bought

a Hungry Jack's restaurant by 29, if

I hadn't had listened to Tony Robbins when I was 21. Because

I think your life is just a series of

learnings. One thing just piles on top of the next thing. Even

right now, I was just doing some education on

AI tools, right? For the past couple

of years, maybe three years now, I've been doing I've been focusing on

YouTube and growing this WRX YouTube

channel. Not because I think I'm going to make money from WRX

channel, but I just wanted to know how to use that system.

And I think in the future I'll look back and

say, it was because I spent

years doing this hobby WRX YouTube

channel, is the reason why I'm now doing XYZ channel.

So one of the things I'm looking at right now is do I

buy an existing faceless YouTube channel, right?

Now, these things make money without me having to actually be

on camera, right? WX channel, I was on camera. Perhaps

the episode that you're watching right now, I'm clearly on camera talking.

But a faceless YouTube channel is really just a content channel about a

variety of different things that becomes monetized through AdSense, so

Google pays you money. And I

don't think I'd be in the position of even looking at buying one of those channels

if I hadn't had already spent the last three years playing

around with my WRX YouTube channel. So

sometimes you can't see it going into the future when you're investing in

yourself, It's not until you look back that

you realize that that money that you paid for the

course, the experiment with YouTube, the

learning with AI tools, was all worth it because it

now has led you to this new point in your life where you're

now successful. And

there's been some key moments in my life where I

can see not only Tony Robbins, but in later years, even

simple things like Grant Cardone played

a massive influence on my life. I

absorbed every single one of his books. I started with The 10X

Rule and then just went into everything Grant Cardone.

And he was another guy who

was pushing the boundaries of my mind. Because

even though I had started with Tony Robbins back in 2000, What

you find is that you can't just listen to one person 20 years

ago and then think, oh, I know everything now. I don't

need to listen to any more mentors. I'm

good. No, because you need constant reminding, you

need constant accountability to push yourself, to learn

more, and the world is forever changing. And if you're wanting to keep

getting to the next level, then you need to seek people who are

in higher levels than you to get that knowledge. And

I can tell you, just even from a tax

point of view, my goal when I was really, really

broke, my goal was to, I

wanna be in the position to pay tax. Because you know that if you're paying tax, you must

be making money. But

then when you get to the position where you're doing millions of dollars

a year, you can imagine the tax bill comes

a knocking. So now the new mindset is,

or the new shift in my mindset is, I do wanna pay

tax, but I wanna pay as little as possible. Because

I tell you, when you have to start forking over

checks to the tax office in the six

plus figure, and I'm talking very, very high

six, verging on seven figures, of

a tax bill, it does not feel good

at all. It's brutal. And even

worse than that is that the government is just so hopeless

at spending the tax dollars that you give

them. And they're supposed to be doing it for the right reasons, but honestly,

the amount of money they piss up the wall is just ridiculous. So

therefore you want to minimize that. One of the things I now get to do though, just as

a side note, is I now get to contribute to charities that

of which I think are making a great contribution in

Australia. There's a range of charities that I donate to now and

Hopefully, that's some of the things that you'll get to do when you start making

millions of dollars as well, is to direct your money into charities that are

already doing great things, if not in

Australia, then in the world. Sometimes when you join a coaching

group, whether it be in Facebook ads, in Amazon, e-com,

generally it'll come with a network of people. It's

great connecting with that network because they generally start

talking your language. And I'll

give you the story. A guy who

I'm friends with, who I grew up with from sort of about 19 years

old, you can look back over the years and you can see the periods

where you've sort of started to drift apart. And it's mainly

around money, unfortunately. Because

as I've gotten more successful and accumulated more wealth and more properties and

cars and all those sort of fun things, now he has

not. But he could have.

He could have done exactly the same types of things that

I've done, but for whatever reason, just chose not

to do those things. And sadly, the

relationship has just gotten a little bit separated. Because

the things that I want to talk about, It's

actually painful, I think, for him to listen to, to be

honest. Because he doesn't want to hear about how I just bought another

commercial property or how I'm buying another new car or whatever. He doesn't want to know

about that shit because it's a reminder of the

things that he actually would like to do but hasn't. And

so, the conversations that I have with him now, I

don't tell him anything about the success, the

house, whatever. I just leave it off and just keep it

very, very general. But

that's what's so good about joining these groups because you

can start talking about all the things that you

love to talk about, whether it's crypto, it's investing, buying

properties, and you want to surround yourself with people who

celebrate your success. I just went

into a friend of mine, literally today, and

I said, what is that on your wrist? And

you know what he had? A brand new Rolex.

I was like, wow, that's incredible. Absolutely incredible. And

I was genuinely happy for him, right? This is

a multiple five-figure watch. you

know, I was there celebrating with him. I'm like high-fiving

this guy because I know what it's taken. Now,

also knowing his backstory as well, I know what it's taken for

him to get there. Like, in his life, it has not been simple. It doesn't just get handed

to him. He's had to work extremely hard. And it's just

one of those One of those items that sort

of just says, yeah, I've made it. It doesn't make you a better person or

anything, but it's just a little bit of icing on the cake, I

think, to say, yeah, I've worked really hard. I've

now bought something that most people don't get to buy.

And I was really, really happy for him. Those are

the types of people that I like to surround myself with,

those who are successful, who do well, happy to show their

success because I'm happy for them too. You know, sometimes you can be,

you're on a mission, right? You're on your own mission to

succeed, and you find

that the people that you're talking to are not on

your side, right? They're not happy for you. And

I hate to say this, but

those are the people that you have to let

go out of your life. Now, I don't mean if

it's your parents, you know, you never talk to them ever again or, you know, family

members and things like that. Friends, obviously, friends

are much easier to let go because they're not family. And

what I mean is you maybe just distance yourself from them because you don't want to be having phone

calls with these people and they're negative. Right,

there's nothing worse than having negative people. Here's an example. You

bring up a friend, you tell them that you've just started doing this Amazon training

program, and they're like, oh, you know,

I think it's a scam. Oh, I don't think that'll work. Oh,

you know, people can't make any money there. And

these types of negative thoughts start sitting in the back of your mind, and

they give you doubt, right? And so it's

very easy for you then, because kind of in the back of your mind, you're

almost looking for a way not to do it, because it's

easier not to do it. And when someone tells you something

negative about the program or about that particular way

of making money, it's just easy to say, oh yeah, yep, you're right.

And particularly if it's just like, you know, an everyday, every week

thing, if it's a friend of yours or something, it's

just so easy to put doubt in your mind and then you can just easily give

up. And you don't want that. Because you

want to be surrounded by people who are encouraging, who hold you

to account, Right? But

not negative. Not negative Nancys. I want to get

rid of those people. People often talk about manifestation.

I can't even say the word. Manifestation. And

that is, I guess, like visualizing, writing down

things that you hope to achieve in your life. And

I can tell you, I was doing that for a long

time. I'm talking years. I'm

talking years. And one of the things I used to do, there's actually

two things. The main one was I

had a Grant Cardone 10X diary, and I followed that

diary, and it had something like, you know, write down your goals or something like that. And

I used to always, like daily, I'd write down the number

I wanted per month, you know, it was like a, it started off at like $50,000 a month in

sales, and then once I achieved that, I

then had to move it up to the next thing. It was like $100,000 a month. And then I

was like, wow, I'm thinking way too small here. I've really got

to 10x this. So I literally went to a million dollars a month

was my new goal. And then got

to a million dollars a month and beyond. And

it was just complete focus. Like, that was the number. That was the number. I want

to achieve that. I want to achieve that. But I also wrote down just other things that

I wanted. Like, you know, a new car. I think

I had this Mercedes written down for a long time. The Mercedes C63

AMG was a dream car. I really wanted one of those. I had that written down

for years. Would have been... I can't

remember the exact ones, but I think, like, new house would have been there. So I've achieved the

new house. The new house on the hill with ocean views. But

more than that, I wrote those down daily for

years, and the thing is, why would you write them down like that? It's because it

keeps it in the top of your mind, it's the focus. Because

if you lose focus, you

kind of just forget where you're going. And the reason why you're

doing it as well. Think about it now, I

have to write down daily the things I need to do for the day. My

mind gets sidetracked very easy. a

course with social media because I'm on social media so much. I'm also looking

at social media a lot and I can get sidetracked from the daily

tasks that I need to do to keep my business operating. So I have to write basically

a checklist that I have to do. Do this, do this, do this. I

find that I will waffle off

somewhere in my mind and I literally have to come back to

the diary and look at my list and go, oh yeah, that's what I'm doing. I've

got to pay invoices or I've got to transfer money or I've got to do

some Amazon photos or whatever it is, right? I

actually have to have that there. Otherwise, if I'd looked down and there was nothing there, I'd

be like, oh. What was I doing again? So

even I need to remain focused. And that's exactly what

the manifestation thing does. It keeps you focused every

day on, I'm trying to achieve this. I'm trying to, I'm working towards

this. This is what I'm doing. I highly

recommend you do it. I even went further than that.

And I had a picture of this exact car on my whiteboard.

I'd photocopied a picture I put on the whiteboard. for

years and that was the car I wanted to get. I even

at one point had one of those visual boards

like the like the dream board I guess you would call it and I had the house and

the and the Porsche and something something right. I

honestly think they work but clearly you can't just

have the board there and then just like go and sit on the couch. You've

got to start taking action so I think if you if you Aim

for the things that you want. You write them down. You maybe put them on a visual

board. That may help you as well. But then it's like, okay,

cool. I want those things. Now, what do I need to do to

get those things? And if you want those things badly enough, you'll

take action. And that might mean getting

a coach. It might even just be something simple like

going to YouTube and researching how to sell on

Amazon. That literally could be it. right?

Dip your toe into the water. You could even

come and join my Amazon Ecom Secrets program right now,

which would allow you to dip your toe in the water by

getting a product live on Amazon within like five hours, which

is, I must say, probably an amazing feat. Because

then even if you tried it, you got a product live on

Amazon, It would cost you probably like $20 to do

that, and then you can just see if that's what

you want. You might go through that process and then think, Amazon's

not for me, which is fine, but at least you've only done it with like minimal

money rather than shelling out thousands and thousands of dollars in

stock to only realize that it's something that you didn't want to do. So that could be something

for you. Find the link around this video somewhere if you want to do that. But

obviously, there's lots of free things you can do, including going through my

own free content on Instagram, on

TikTok, on YouTube. There is zero

barrier to entry to go and check out all those videos. Yeah,

and I give away so much gold in those videos as well. You should go and check them out. And

if there's something that you need me to talk about that I didn't talk about, write

me a comment, let me know what you want to hear. Yeah, happy to do

a new video on something that might interest you. One thing I realized when

I became a multi-millionaire was

that there's just way more

levels to achieve. I kind of thought by

becoming a multi-millionaire that all the problems would

be solved. I'd be happy and

don't get me wrong, I'm much happier now with

the problems that I have than when I was broke with

the problems that I had. I'd rather have problems when

I'm richer than when I'm broker. That is for sure. It

makes it a lot easier. But it just becomes different problems.

For example, I don't have to worry about electricity prices.

I don't have to worry about petrol prices, food

prices. If I want to go to the supermarket and

buy the best premium steak and I just buy it, I don't even care.

You know, same with restaurants, right? I just, whatever I want,

I just, you just order. So there's that level of, you

don't have to worry about, but then when you get to,

if, as you get richer, you also generally, you

increase your living expenses. So now I

have, oh, I think I've got like seven

cars, two of which are just

daily cars, including the Mercedes is a daily car. But

then I built out this, you know, I bought out a Subaru WRX

car collection, which is like five at the moment. Now, it's

not that I can't afford them. It's

just that they become this more things to do, right? So

I've really just put more things on my plate because then I have to like get

five lots of servicing on those cars. Well, if you think about all the cars, I've got

to get seven lots of servicing every year. Seven

lots of red Joes. With the Subarus, half of

them are older cars. So like every year you've got to get

the bloody road worthy certificate done. It

just becomes a pain to be honest. Um,

you know, so yeah, so there's, and there's like

seven lots of car problems, right? It's

like right now I've got this beautiful home, and

it just seems like every week there's something needs

fixing. The plaster's not right, there's something, you know,

but I'm also like building out a new shed, so the shed, then the electricity didn't

work properly, so I get the electrician to come back, and then the toilet blocked

up for some reason, so I've got to get the plumber to come out. It's just problems, it's

like, I'm like, Jesus, I need like a full-time, like

a PA just to manage, the tradespeople that

are coming to the house. And then she can manage all the

cars as well. And then, of course, you get... I've

also bought out more properties as well. So then you've got not

so much tenants to deal with. I have a property manager that does that. But

it's like you just get more bills coming through. So those bills then take

more time because then you've got to think about... Land tax is

a new one that I've had to start thinking about lately, which is

the most ridiculous tax. Then, of course, it's multiple... body

corporates, if you're in a body corporate. It's

just lots of things. And I will say, it's

all first world problems. These are not

really problems. There's people in Australia

right now who can't even put a roof over their head because the government's brought

in so many people as immigrants. who,

from what I hear, aren't even contributing to society but taking up all

the housing. So the citizens of this country now can't

even afford to get into a house. Which I think

is an absolute disgrace on

this current Labor-Federal government. A

disgrace. They're spending so much money on

crap without even thinking about the citizens of Australia. And

so that's my two cents of political content for today. So

ultimately, what I'm saying is there's people doing it really, really tough in Australia.

I'm not complaining. I'm just telling you some of the things that... that

comes onto your plate as you start to get wealthier and you accumulate more things.

I could flip it around for sure. I could just sell off everything, just have just Bitcoin

only, which doesn't require really any maintenance at all, and

that's it. Don't have to worry about the car regos, don't worry about insurances,

nothing. But of course, that's the life that I've chosen to lead because I'm

also trying to build my wealth. And back to the original

statement, which is, The more

wealthier you get, the more assets you buy, there's

always just a whole nother level of wealth

that you think you need to get to. And all

of a sudden you think, well actually I don't even have money. Because what you also realize is

even when you become a multi-millionaire, you're kind

of at the bottom. You might be in

the top 1%. I'm in the top 1% of income earners in Australia.

but I'm at the very bottom of the 1%. And

that is somewhat humbling. So much to achieve. All

right guys, I think that's gonna be enough for today as

I share you my thoughts, but I really do hope you guys push

your mind, get educated, get mentoring. get

into courses, whatever it is that can help you achieve and

get to the next level, and at least get out of the nine to five matrix, or

if you're in the business matrix, get out of the business matrix. and

get to the total financial freedom level. Thanks for

tuning into Amazon Ecom Secrets. If you enjoyed

this episode, the best way to show your support is to give

a five-star review on Apple Podcast and Spotify, and

make sure to subscribe on YouTube so you don't miss an episode.

You can also find more at I'm Matthew Fraser

on all social media platforms. Thanks so much. Take