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>> Speaker A: M.

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>> Jonathan: You guys out there that just hit play. You're tuning into

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a fresh new Memorial

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Day weekend episode

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of Chasing Birdies. My man.

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>> RB: JP what's shakin, bacon dude?

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>> Jonathan: It's like it's here.

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>> Jonathan: And I tell you what, the weather this week

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feels like fall. It's ridiculous.

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>> RB: Yeah, that's great. Uh, give me this

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cookie. Cut this for the rest of the year,

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and I'm in.

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>> Jonathan: Yeah, it's. It's a little odd, but,

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um, you know, naturally this whole week's been like in the

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50s and a lot of rain, so.

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>> Jonathan: Yeah.

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>> Jonathan: Ah, you know, kind of messes up the golf plans a little bit, but

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nonetheless, we're here. We're doing it.

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>> RB: Very Seattle esque.

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>> Jonathan: Yeah, exactly. I feel like that's, you

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know, happening right now in a lot of places.

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>> Jonathan: But, uh, in Florida.

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>> Jonathan: Not in Florida. Not in Florida.

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Today's episode's a good one, though. We got Billy Dratty

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joining us here on the pod, uh, which we'll get into

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that a little bit later. But, uh, it's. It's

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incredible.

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>> RB: It's really cool. Um, again, I'm

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excited for everyone to listen to the Billy Dratty episode.

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Owner of Summit Golf Brands, which is B

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drat 0 restriction, fairway and

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green. And there's a women's brand that

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we speak about on the podcast, um,

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as well. But, man, there's been a lot

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to cover over the last, you know, six

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days. Uh, we've had the PGA Championship, we've had

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game sevens in the NHL, uh, the

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NBA. Is it the NBA

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Conference Finals?

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>> Jonathan: Yeah, it's kicking off.

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>> RB: Yeah, it's kicked off this week already, honestly.

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>> Jonathan: So, yeah, we got the Pacers and the Knicks going at it

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and Thunder and the Minnesota Timberwolves. Man, it's

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actually a pretty good final four for the NBA. And

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you know, for those of you that care, I do have the Pacers winning it

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all. And I picked that a couple of weeks ago, threw a little

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cash on it. So hopefully we, uh, we ride that horse in.

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Because God knows the golf bets this.

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>> Jonathan: Past weekend were not awful.

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Awful.

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>> RB: Missed the boat by, um, a long shot.

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Um, who did you end up taking?

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>> Jonathan: I ended up taking jt.

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Missed cut. I ended up throwing some money on

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Oberg. Missed cut. And

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then for whatever God awful reason

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on. I think it was Saturday

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morning. I know it was Friday.

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I live bet homa. And,

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uh, you know. Cause he was kind of doing it a little bit and I'm like, well, this

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cat, he's been fighting it all year. I mean, he's got the two

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way miss going and whatnot. So I was thinking maybe he's got some

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momentum and then, you know, talk

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me into live betting. Bryson,

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phenomenal bet. I mean, in theory, because theory,

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if.

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>> RB: Anyone else is in the lead other than Scotty Scheffler,

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I feel like we're walking around, we're walking away with

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a couple, uh, hundred extra bucks.

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>> Jonathan: Yeah. But you know, the thing of it is, is Bryson on

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Sunday could not make a putt. And

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on Saturday he finished the last.

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>> Jonathan: What, two or three holes, three over par.

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>> Jonathan: So, you know, he would have been right in it when, even when

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Scotty was hanging around at 10 under, uh, had he

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completed the round on Sunday. But nonetheless, no

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dubs for the boys this weekend. It's funny, my dad texts

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me and. Because now he knows, like, I'm like, you know,

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betting golf. Like, yeah, like it's not like

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I just started betting golf, but, but recently with my

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fortunes, I've been more inclined to bet golf.

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And uh, he's like, any luck this weekend,

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rb?

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>> Speaker A: No.

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>> Jonathan: All my boys missed the cut and

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Bryson, uh, didn't get it done. But it was kind

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of, in my opinion,

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Thursday's round, watched a little bit of it, uh,

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Friday's round, watch some of it. Had it on.

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Trying to get into it a little bit. Wasn't, um, that

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great. I was happy to see Johnny Vegas on top.

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Um, but outside of that storyline, it was

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kind of boring, man.

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>> Speaker A: I.

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>> Jonathan: It just kind of wasn't great until Saturday

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and Sunday.

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>> RB: How about this whole Rory McElroy thing with the non

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conforming driver on Wednesday?

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Did you see this? I did non conforming

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driver on Wednesday. Same driver he used at the

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Masters. Same exact one.

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And did not do any media availability,

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I believe from Wednesday to Sunday. So people

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are a little upset. I don't know if you saw that on social media, but

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there's, there's a lot of media personalities out there that

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uh, are not happy because he's not talking.

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Is he afraid of the questions from the Masters? He

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used that same driver. So what, what

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do you do now?

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>> Jonathan: I mean, I don't

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know. You know, in some respect I don't blame him

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because he's in a major tournament and he

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doesn't want that to be a distraction.

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>> RB: But on the other hand, he's the face the PGA Tour.

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>> Jonathan: Yeah.

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>> Speaker A: Right.

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>> RB: You got to do it.

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>> Speaker A: Uhhuh.

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>> Jonathan: Uh-huh. Right.

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>> RB: Listen, bud, there's things I don't want to do. I do.

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>> Jonathan: There's a lot of things I don't want to do, and I do them.

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>> RB: I.

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>> Jonathan: So it's like you just got to do it.

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>> RB: Yeah, just do it. Like Nike's like,

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oh, dude, the new Js.

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>> Jonathan: The new Js bookmark where we're at with Roy. But

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the new Jaybirds came in this past weekend.

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>> Jonathan: You get your pair?

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>> RB: You. Not yet. Not yet.

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>> Speaker A: Oh.

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>> Jonathan: Ah, they're sick. Supposed to add 10

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yards to the.

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>> RB: Ball and to the drive.

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>> Jonathan: Little click and click, click, turn.

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>> RB: Yep.

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>> Jonathan: Bad.

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>> RB: So I feel like Nike, um,

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did a nice little advertisement on, on,

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on, uh, Scotty Scheffler, which was funny, but also

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our, um, friend Natalie

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Sheehan from, uh, Pelican had a good

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one that said from jail to Quail.

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I mean, you talk about how funny would that have been

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if somebody would have posted from jail to Quail?

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>> Jonathan: Yeah, that's actually hilarious.

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>> RB: So, uh, I thought that was hilarious that Natalie,

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uh, posted that, uh, as a, as a quote. And,

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um.

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>> Jonathan: Okay, outside of Scotty Scheffler winning, who were

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you rooting for?

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>> RB: Well, financially. I was rooting for.

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>> Jonathan: I know who you were. Financially. Oh, yeah, I forgot about

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him. He missed the cut, too.

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>> RB: Um, and then I took

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Rory, which I heard somebody the other

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day. Rory had zero chance of winning that event.

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Not because he's not talented, not because. It's

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just there's so much from the, uh, the Masters that

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happened.

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>> Jonathan: Yeah.

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>> RB: And then I took the Bryson thing, like, um, you said.

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I kind of jumped on that opportunity when he made double on

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Saturday. I, um, liked the odds. I

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thought that. I didn't obviously think that,

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uh, Scheffler would go on a tear on

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Saturday and really separated himself, but he did.

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So, um.

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>> Jonathan: He did.

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>> RB: Needless to say, um, I owe you some money,

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uh, because I had you sliding some money on the table to

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you to place a bed over there for me and this, that and

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the other. So,

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um, I appreciate you, man.

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>> Jonathan: No, it's, it's a pleasure. It's like, you know,

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it's friends helping friends. That's what it comes down to.

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>> RB: So let's get into today's episode. Uh,

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Billy Dratty, owner, Summit Brands.

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Couple brands that you guys have heard of be

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Dratty, which I really, I really like their,

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their product. It's a cool product. It's a comfortable

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product. Um, zero

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restriction, a lot of rain gear. But they're also coming out with some

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forward thinking pieces and, and

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fashion forward pieces that are, are nice layering

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things. And then fairway and green. And then, like

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I mentioned the other brand that we will get into on the

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episode.

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>> Jonathan: Well, Billy cracked a code with the.

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>> Jonathan: Perspiration and the sweat lingering smell.

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>> RB: Uh, somebody was just talking about this other day. Dude.

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>> Jonathan: Well, that was us.

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>> RB: No, uh, on top of us. Which is like, is this

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really a thing?

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>> Jonathan: Who's on top of us?

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>> Jonathan: What?

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>> Jonathan: Yeah, I'm telling you, it is a thing because it's

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very noticeable to me. And, and, and I don't

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like sweat profusely. I'm not like Steve Pering out there

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dripping wet. But at the end of the day, I do get a little

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warm. Um, and Billy Dratty

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cracked a code. He tells all about these performance

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gears and what his opinion is on that

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in the future. So I'm not going to spoil it.

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>> RB: Let's roll it on over to Billy

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Dratty live from his car.

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>> Jonathan: Here we go.

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All right, you guys tuning in. Today on Chasing Birdies,

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we are joined by an entrepreneur, a, uh, clothing

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mecca. Uh, and anybody with the name Billy

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Dratty is obviously a cool dude

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by my standard. So we have Billy.

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Billy Dratty on the podcast today. As you may know,

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his clothing line be Dratty and other lines as well in his business.

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So we appreciate you coming on the show today.

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>> Speaker A: Oh, you got it, guys. Excited to be here.

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>> Jonathan: You know, our, uh, our whole premise of the show is

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Chasing Birdies, whether.

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>> Jonathan: It'S on the course or in life. And you kind

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of encapsulate that. So, um, I'm excited, man.

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>> Jonathan: I'm excited.

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>> Speaker A: Cool.

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>> RB: So you're living down the road. I know that you're doing this from your car,

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but, uh, uh, we just took a nice little

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golf trip with a mutual friend of ours, Vincent Trocheck.

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And, uh, he had said, dude, I live right down the road from

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him. So, uh. Oh, yeah, up there in

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Rye, New York.

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>> Speaker A: Addition to the area. Yeah, he's. He's been a great addition

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to the area. My wife, I actually met.

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I. I met him through my wife actually, because.

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Okay, uh, my wife's a decorator

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and, uh, she had. She's done

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some work for the Rangers guys because a lot of them, you

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know, come in and out of town and, uh, you know,

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they need to get their. Their pads up to date

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quickly. And so she's. She's good in

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helping out with that. Um, but,

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uh, quickly got to know him also through a mute

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mutual friend, a guy named Matt Bagley.

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>> RB: Yeah.

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>> Speaker A: Had, uh, become great friends at JT when, uh, he

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was in town. And you know, with their

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history together when, when Vinnie moved to town,

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uh, he Immediately lined, uh, him up with Matt,

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who is, uh, he's like, uh, the Godfather

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of Rye.

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>> RB: Well, that's his, um, member, guest, partner, and I've heard all

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about the Wingfoot member, guest that's happening here in a few

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weeks. Um, yeah, Bagley's his

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partner, so. And that was a nice little deal. I know

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you're a die hard Rangers fan, which, uh,

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you know, we're from Pittsburgh, so, sorry. But,

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um, getting J.T.

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miller back with the band, that was a nice addition.

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He's a great golfer, too. I don't know if you've had the opportunity to play

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golf with him yet, but he pounds it.

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>> Speaker A: Oh, yeah, yeah. No, I heard he's. He's going to try and

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qualify for the Open this year.

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>> RB: Yeah, he did that last year, too,

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um, in Pittsburgh. So, um, I

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think he's going to give it another go here. I think it's actually

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this week, so.

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>> Speaker A: Yeah, you got to have your game together if you're. If you're going to try

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and do that. That's for sure.

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>> Jonathan: Yeah, there's no doubt about it. I love how Pep apologized

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when he said, you know, we're from Pittsburgh, but.

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>> Jonathan: You guys are closer to winning a.

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>> Jonathan: Cup than the Penguins are.

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>> Jonathan: Oh, yeah, we go there.

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>> Speaker A: Not a chance in the world. We're closer.

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>> Jonathan: Well, last year, guys.

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>> RB: Yes, you are.

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>> Jonathan: I mean, yeah, 100%.

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>> Speaker A: I can't wait to hear. And I don't

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know if I'll ever know, like, what went down with the Rangers this

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year. Like, it was. It went from being like,

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you're like, all right, we're on the cusp.

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And then all of a sudden, it's like,

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oh, we're not even going to make the playoffs. This is like, uh.

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And it's almost like if you. It's almost like if you kind

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of know you're rebuilding, you're already

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like, all right, well, if we make the playoffs, that'll be great,

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but if we don't, we're rebuilding, you know?

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>> RB: Right.

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>> Speaker A: But when you're, like, expected to go to the

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conference finals of the Stanley cup and you

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don't even make the playoffs, like that. That

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distance you've traveled emotionally is

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greater, you know?

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>> RB: Well, I, uh. Mean, and that's the thing, too, is that, like, you guys

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were in the conference finals last year.

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>> Speaker A: Yeah.

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>> RB: Essentially the same team. Some,

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you know, uh, but your core

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was there, and for that to happen, I don't know.

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Um, but you got a new head coach, which. He's coming

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from Pittsburgh. That's going to be A good one for you

Speaker:

guys. Yeah, he's going to be really good for you guys. So,

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um, I think his time in Pittsburgh was over. I think he

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kind of lost the team. He was here a little too long,

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um, which that happens in coaching. And

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uh, so I think it's going to be a nice addition to,

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to the range. I know Vince is really excited. I mean again, we were just

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with him and he's really excited for the upcoming year, so.

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>> Speaker A: Well, yeah, I think they should just build the team around those two,

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JT and Vince, because I mean they're just.

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The way they both play, it's a very kind of like

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New York personality. You know, they just kind of leave

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it all on the ice. They're a little bit, you know,

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a little bit edgy, you know,

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uh, kind of hit first, ask questions later, you know.

Speaker:

Definitely. I, uh, mean, I love the way both of them play.

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>> Jonathan: Well, they, they play golf opposite of

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what you just described their hockey nature. I can tell you that.

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Vince, Vince is very quiet and reserved

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on the golf course. He's just strolling now. Sometimes he's double

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fisting with his drinks of choice.

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>> Speaker A: Yeah.

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>> Jonathan: Um, but you know, he's no hard hitting out there, you

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know. And I tell you what though, we went to Ireland,

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uh, a couple of years ago and Vince was on a trip. His

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golf game since 23 to 25.

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>> Jonathan: Big time.

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>> RB: Big time.

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>> Speaker A: Yeah.

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>> RB: I mean he shot Billy, he shot three under on the back

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nine of Peachtree.

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>> Jonathan: Yeah, right.

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>> RB: Yeah, 33. And it was ho hum, like

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I didn't even know that it was done. I played with him.

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I'm like what, 33?

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>> Speaker A: So, um, yeah, well, I always say if you

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gave me the choice of a football player, basketball player,

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baseball player or a hockey player in my foursome, um, I would

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take the hockey player every single time because,

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you know, a slap shot is all you need,

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you know, to hit a golf ball. And their hands

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are unbelievable. So it's not like they could just hit the ball

Speaker:

hard, right? So they've got that touch, you know,

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they're. And they're all hustlers. So I, uh, would always

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take a hockey player on my team for sure.

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>> Jonathan: And they're not scared to fight either. You get some knuckleheads behind you hitting

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into you, you know what they're going to be barking, be like knock it

Speaker:

down back there, eh? What are you doing?

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>> Speaker A: I think that's, that's the hard thing for athletes, you know,

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like contact, uh, sport athletes to learn

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about golf is that, you know, I Come from a

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family of football players. And, like, when you make a bad play,

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you just come out and hit someone harder the next time.

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And, you know, like, it's not.

Speaker:

That's not the modus operandi in

Speaker:

golf. You know, you got to. You got to, you know, forget

Speaker:

everything that just happened on the last shot and live in the

Speaker:

moment and all that kind of stuff, which I'm not good at.

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>> RB: Well, I'll tell you what you are good at is,

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um, clothing. And

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for those of you don't know, Billy Dratty is

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they have Summit, uh, brands, which is B. Dratty,

Speaker:

Zero Restriction, Fairway and Green,

Speaker:

and ep, which is the women's side of things.

Speaker:

And I will tell you, this past weekend

Speaker:

and back, there were six of us. And I can't tell

Speaker:

you, I think we were at. We were at Peachtree and Sage Valley,

Speaker:

and I think everyone took home a

Speaker:

feature out of your zero piece.

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>> Jonathan: Definitely.

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>> RB: And that's cool because,

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you know, you've got all these different personalities and different

Speaker:

vibes, but somehow zero restriction. I feel like zero

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restrictions really made a turn on

Speaker:

just pieces and things like that. And be Dratty with the pocket

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polo, uh, like, I really want to hear this pocket polo story

Speaker:

because. Yeah, I love that. That is one

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of my favorite golf shirts. You throw it on. You go to

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the pool, you throw it on with jeans. Like it's.

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It's the all wear

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piece.

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>> Speaker A: Well, you just. You just encapsulated what we were hoping to

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do. You know, uh, you know, when I. When I

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started, you know, you'd walk into a golf shop and ask them

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where their cotton golf shirts were, and

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they didn't even know what you were asking. They looked at you like you

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had, you know, three heads. And, you

Speaker:

know, there wasn't. There wasn't any, you know, really any

Speaker:

cotton out in the marketplace. And so,

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uh, when we started, you know, I. I didn't

Speaker:

want to, like, get into arguments with golf pros about whether

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or not, you know, people want to wear cotton to play

Speaker:

golf. You know, uh, the way I always phrased

Speaker:

it to him was, listen, if you had a fruit stand, and even

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if you could sell more oranges than apples,

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you would still carry apples because you, you know,

Speaker:

you get incremental business. And so

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that was kind of our M.O. and like, I

Speaker:

didn't even care if people wore the shirt to play

Speaker:

golf in. You know, we wanted the people to wear the

Speaker:

shirt the rest of the day. When you're leaving the club, when

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you're going to watch Your kid play sports when you're going out with

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your boys? You know, shit, I wear them to go to sleep

Speaker:

in. They're so comfortable. So, like, we would rather

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have people, um, wear them all those other times and

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say, you know what, I'm going to wear a tech shirt to go play golf

Speaker:

then not to wear it at all, you know, so

Speaker:

you, you kind of nailed exactly what our goal was.

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>> RB: So how did you come up with the pocket Polo? Because it's

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got that vintage feel to it and I know a lot of companies are

Speaker:

doing it. Um, but again, a lot of these companies

Speaker:

have their niche markets, right? Your Johnny O's,

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uh, your Red Valley is known for their shorts. Uh, Be

Speaker:

Dratty. When you think of Be Dratty, you instantly think of

Speaker:

that classic cotton poly pocket Polo.

Speaker:

Where did that come up from?

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>> Speaker A: Well, you, I'm, I'm the, I'm the third

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generation in my family in the clothing business.

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And so I have this, you know, I

Speaker:

have, I've got a multi generational

Speaker:

archive in my head of things that,

Speaker:

you know, that my, my father

Speaker:

business was selling, grandfather's business was selling.

Speaker:

So, uh, there was this, uh, my,

Speaker:

my family was involved with Izod Lacoste

Speaker:

and there was this old Izod Lacoste

Speaker:

shirt that they did. Um, that was very

Speaker:

similar to the Dratty fabric. Uh,

Speaker:

it had a pocket on it and it had the gator

Speaker:

in the upper corner of it. And

Speaker:

it was one of my favorite shirts growing up. The difference was it

Speaker:

had a knit collar as opposed to this

Speaker:

self collar. So, um, that was the main

Speaker:

difference with it. But that was kind of my

Speaker:

inspiration. You know, we then in terms of the

Speaker:

fabric, I had, you know, I had worked at Bobby

Speaker:

Jones and I'd worked at Polo and I had always

Speaker:

kind of tried to launch this like

Speaker:

soft cotton polo. You know, something is really

Speaker:

soft. So I had kind of figured out through trial and error

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that, you know, the Peruvian Pima cotton was the

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softest that you could find. And so

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I applied that with just a little bit of Lycra

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so that you could get that tech feeling to it when you put

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it on, you know, that it would stretch with you, that it would have

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memory to, um, also helped

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kind of like with the wash and wear, uh, the, the

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spandex does. So we kind of took an old

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idea, combined it with a newer, you

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know, modern fabric and you know,

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the pocket was always part of it. And so,

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you know, we, we. The thing that we went out to the

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clubs with was that we would be able to embroider it,

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you know, right up here in the corner of the pocket, which

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was kind of the look. So we had a, uh, you know, kind of a

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secret way that we were going to do that in our warehouse in Wisconsin,

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and it ended up working. That's kind of like the

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origin story behind the cotton pocket

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polo.

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>> RB: It is one of my favorite polo's, uh,

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go to pieces just because of what you said. Like,

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it, it's a memory piece. Like, it just fits your body.

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Um, it's so soft. I feel like after washes, it

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gets softer and softer and I could be wrong.

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>> Speaker A: Exactly, exactly. No, it does. It gets

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better with time. And, and, you know, we have people that

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went to our launch party, I guess,

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uh, 13 years ago now or 12 years ago

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now, and, you know, they're like, I've still got

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it. You know, I, I, you know,

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I'm still wearing it once a week. And it's

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incredibly soft. Um, yeah, it does. It's like an old

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pair of jeans. You know, it does get better with age. And that's

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cotton.

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>> RB: I just went to, um, we were at Grove. I got

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one with the Grove 23

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Black, um, Panther on it. And it is, I mean,

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it's just, it's beautiful, right? And people

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notice it because of that little pockets leaning forward

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just a hair. And I love what you guys are doing. Stamping the logos

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on the inside of the, the, uh, the shirt, kind

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of customizing it to each club. That's really a cool touch too.

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So. And it's something that you're doing differently than

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all other brands out there.

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>> Speaker A: Well, that's, that is kind of like my design

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philosophy is that, you know, if someone

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else is doing it, then, then we don't need to be

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doing, you know, we, we always want to be,

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uh, creating something new that

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causes, uh, you know, a need to, uh,

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to act. You know, I don't have anything like that.

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You, you know, mostly with zero, that's most

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important. You know, you always have to push the technology.

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And zero restriction is my favorite thing to design

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because of that. You know, you're always kind of pushing

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the technology, trying to create something that

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guys don't have in their wardrobe. And,

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uh, it's a really satisfying brand to work

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for too, because if, if the

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quality is there, you know, price really

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isn't an object because it delivers on the

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price value relationship. So,

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um, yeah, so I, I

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just, I love that part of the, of, uh, the design process

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is just creating unique stuff.

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>> Jonathan: The thing about the the polos is with that

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cotton blend. That's probably why it wears well

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in the heat. Like, you know, because I.

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I have a couple of the shirts as well, you know, and I. I know it well.

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>> Jonathan: It's. They're.

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>> Jonathan: They're awesome. They're really cool. And I like the little

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ball marker. I feel like it's a ball marker that comes with the tag or

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something, you know? That's pretty rad.

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>> Speaker A: You guys got the details down.

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>> Jonathan: I love it for sure.

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That's what I know. But the point is, is that it's not one

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of those shirts. It's just gonna, like, like, sweat

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on you and. And, like. Yeah, you know,

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it's. It's a comfortable cotton shirt to wear,

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period.

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>> Jonathan: Yeah, period.

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>> Speaker A: Um, well, the difference. Just what you're

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feeling is, you know, all of the tech fabrics, and

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we make tech fabrics, so I'm not saying anything bad about them.

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Uh, they're all hydrophobic, which means that they

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resist water. Um, so that's why you

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feel dry in them, but you actually

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sweat more because they're not as breathable as

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cotton is. So people feel like you

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sweat less because, uh, your shirt's not

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absorbing it. You're actually sweating more, so

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you're hotter, but it just doesn't breathe as well as

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cotton.

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>> Jonathan: That's an interesting point you make there, because I notice

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every time that I'm wearing one of the new tech

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shirts, you know, uh, and I feel like someone comes out with a text shirt

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every other week. But anyways, every time I wear them,

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I smell under my armpit. And it's not just,

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like, body odor. It's like. It's a weird thing. But when I

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shower. No, I do, but I'm just saying,

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like, what he's saying is probably true. Like, your

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body's probably hotter in that type of material.

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And I notice it more wearing that than

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opposed to, you know, one of your shirts.

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100%.

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>> Speaker A: Yeah. Well, what. What happens is the

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cleaning detergents don't get the sweat out of the

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garment, so it. It kind of, like, permanently

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lives there. And so,

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uh, once you start sweating, once it gets

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heated, it activates that sweat that's been

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living there. I mean, we've. I've got four boys that play

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hockey, so it's a. It's. It's a

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lesser version of what a hockey bag is, where

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you can't get rid of, you know, that sweat that just

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permanently in those. The jersey and in the

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equipment. It's the same thing with the golf shirts.

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It holds onto the sweat. And so when you

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start sweating again, it reactivates it.

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>> Jonathan: Yeah, that makes sense. Uh, I didn't know that.

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>> Jonathan: And that's.

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>> RB: That's really cool.

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>> Jonathan: But you constantly.

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Billy, in your business, like, right

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now, we're in May, and you are probably

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working on Spring of 26. What

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are you doing right now?

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>> Speaker A: I am done with fall of 26.

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>> Jonathan: So you just got done with fall of 26?

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>> Speaker A: Fall 26. I just finished, yeah.

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>> Jonathan: Oh, my God.

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>> Jonathan: So you're.

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>> RB: So.

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>> RB: How do you know the color palettes and things

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for fall of 26?

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>> Speaker A: Well, you know, our brand. Each of the brands has

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its own kind of, like, color vibe,

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uh, DNA, you know, uh, you know,

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Dratty, because, uh, we do a lot of cotton.

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You know, you always. You always do stuff that takes

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the cotton well, you know, so the

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colors always have to be kind of bright because. Because

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cotton, uh, kind of knocks down the color,

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uh, the vibrancy of the color. And

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Zero is, you know, Zero is more of an

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active palette, kind of like colors that you'd see in a

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pair of sneakers or something like that.

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>> RB: Yeah.

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>> Speaker A: So you're always kind of just looking, you know,

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I mean, for Zero specifically, I'm always looking at

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colors of sneakers. When I'm thinking about what colors we're

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going to use for the jackets, that's pretty

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cool.

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>> RB: So, uh, as I mentioned, you have zero

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restriction. And, you know, I actually

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was on the website probably about two weeks ago, scrolling, looking at.

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There's this white rain jacket with a

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hood with orange. And orange is my favorite color. So I'm like,

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yeah, tempting. Um, yeah,

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what's your. What's. What's the difference between you

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guys and, say, a shoes in the rainwear?

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Right. Because I think, you know, people

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shoes, uh, is in a lot of pro shops, right? It's that

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500 to 700, uh, garment

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that people are just not even batting an eye at.

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>> Speaker A: Yeah. Well, the truth is, is that there's

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really not that much different, you know, in terms

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of. I mean, I know that we use the same

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fabric manufacturers that they do. And,

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um, you know, so, I mean, in

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terms of. I mean, that would. That would be one company that I

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would say the performance. There really is no the performance,

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you know, whether or not you're going to stay dry when

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the worst weather in the world is happening around you.

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There's really no difference in terms of the performance. And that

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would probably be the only brand I would say that about. Um,

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but in terms of everything else, it's just

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styling and fit. You Know, uh, you know,

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in terms of the real technical performance, it's

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pretty m. It. It's the same. Um,

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uh, we both guarantee, uh, the waterproofness of

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our garments for the life of the garment. So, you know,

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you've got that ultimate guarantee.

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Um, and then it just comes down to

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personal styling. So, um, you know,

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that would be the only real difference, I would say.

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Uh, I think they probably charge a little bit more for theirs,

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but I don't. I don't know. I should even say that I don't even know

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their pricing that well. But, um, you know,

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but in terms of the quality, I would say there's no difference.

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>> Jonathan: I think it's so. And I don't know why, but,

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you know, wearing outerwear

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in the rain and playing golf, it's amazing that these guys

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on tour, like, it doesn't affect them. I don't

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think it does. I mean, you see them wearing it whenever they have to, and

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they're swinging me. I. I don't know why.

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It's like, mentally, I just. I

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don't know if it's long sleeves or what or I don't know what it

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is, but I just have an issue all the time

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wearing rain gear.

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>> Speaker A: Yeah.

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>> Jonathan: And.

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>> Speaker A: Well, I think it's. It's. It comes down to it,

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part of its mental, you know, we hear.

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>> Jonathan: I think so.

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>> Speaker A: You know, we've done, like, the President's cup and stuff

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like that. So you get 15 different guys, all

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who are supposed to wear the same jacket or something like that,

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and they just. Each guy has their own thing. Some guys

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don't like full zips, you know, when they're. When they're

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out there playing. Some guys, like, you don't like to have a

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full sleeve. They need a half sleeve. So when we

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go about doing a, uh, team event like that, we create,

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you know, three or four jackets for the whole team

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so that they all have something that kind of

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fits within their. Their own. It's really their own

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mental state. Because clearly, you know, someone like

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Tom Watson can put on a jacket and he can win

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five British Opens, and it. It, you know, doesn't

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bother him at all. But, uh, you know, everyone's

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different, you know.

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>> RB: Well, I was just with. Actually, uh, in October, I was just

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with a, uh, B. Drati staffer in Jim

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Furyk. Um, and he had

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that hoodie. I forget what hoodie he had on. And we got

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talking about, you know, the outfitting of the President's cup

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that you guys did with the zero restriction and all that,

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and all that went into it. Like, people don't realize that.

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That the. The. You know, the captain has to make

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those decisions. Right. I mean, he even went into.

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There's out of 15 guys, there's 12 different

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golf balls that they're playing, and he has to m. Make sure that they all line up

Speaker:

with different people. People. He's sending golf balls here and there. And I'm

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sure, to an extent, it's a lot of that for. For you guys,

Speaker:

too. You're sending them all these jackets, and they're picking one that they feel

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comfortable with. Um, but

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that hoodie that he had on, uh, I think it might be. Is it

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the proctor or.

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>> Speaker A: Oh, yeah, yeah.

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>> RB: Well, I got that version in the cashmere. The. The

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100 cashmere from Laurel Valley from our boys Chris

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McKnight and Shane. And they did the little. You guys did the

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little. Little pink right here with the pink drawstring.

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>> Speaker A: Yeah.

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>> RB: Holy hell.

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>> Speaker A: Yeah. It was custom for them. Yeah.

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>> RB: Yeah. I mean, the price was custom, too.

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>> Jonathan: But, um, yeah, I'm still paying

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it off.

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>> RB: I asked him for a payment plan.

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>> Speaker A: Some unbelievable golf courses. I've been in the golf

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business for 25 years, and

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I haven't played the courses you guys are playing.

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Unbelievable.

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>> Jonathan: Well.

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>> Speaker A: You'Re playing the Great Grove, Laurel Valley. I mean,

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just Beach Tree. Just in one call, you guys have

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name dropped like, three.

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>> RB: Like Billy, I. I don't get labeled

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America's guest for nothing. Okay?

Speaker:

>> RB: It's.

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>> RB: It's a. It's a name that I. I take,

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and, uh, I've earned it.

Speaker:

>> Speaker A: Certainly you welcome it.

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>> Jonathan: I just, uh. The guy that hosted us down at Sage Valley, he's

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like, hey, maybe in the fall, we can have Pep plan us a golf trip. I'm like,

Speaker:

Pepe has a PhD in golf trip planning. Like,

Speaker:

there's no two ways about it. And if he

Speaker:

can't get on right away, he will get on at.

Speaker:

>> Jonathan: Somehow there's some capacity.

Speaker:

>> Jonathan: Absolutely. No question.

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>> Jonathan: It's funny as hell.

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>> Speaker A: Hey, does anyone ever tell you your voice sounds

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like John C. Reilly's?

Speaker:

>> RB: No.

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>> Speaker A: You know, the brother from. I mean, the guy from,

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uh, Talladega Nights.

Speaker:

>> RB: Yeah. Step brothers. Yeah. Deli. Yeah.

Speaker:

>> Speaker A: No, I mean, say. Say I.

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I picture my Jesus in a tuxedo T shirt.

Speaker:

>> RB: I, uh, picture my Jesus in a tuxedo T shirt.

Speaker:

>> Speaker A: Yes. It's the same. There's something to it. Like,

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I like to party with my Jesus.

Speaker:

>> RB: Yeah, you remember.

Speaker:

>> Jonathan: You remember that spider monkey guy or whatever his name was?

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>> Speaker A: Oh, yeah, yeah.

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>> RB: I'm gonna come down. Spider monkey Chip.

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>> Speaker A: Yeah.

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>> Jonathan: We were sitting down there at Old Hickory

Speaker:

in Nashville, and this cat comes up and he sits down,

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he's starting to play guitar, and Pep's, uh,

Speaker:

talking to him. And he told. He told Pep something about him.

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He's being the. He was in the movie and he

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was the brother that, you know, spider monkey,

Speaker:

whatever. And I'm like, hey, buddy, I said, honest to God,

Speaker:

I'm not trying to offend you, but I can't tell you. I've never

Speaker:

watched a movie. I have no idea what you're talking about right now.

Speaker:

>> Speaker A: No way.

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>> RB: That's what I said, dude.

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>> Jonathan: Pep went straight fanboy on him and pulled up

Speaker:

YouTube. Oh, yeah.

Speaker:

>> Speaker A: Uh, I mean, we've watched it. It's gotta

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be. I'm gonna say 50, but it could be a hundred

Speaker:

times. In my house now, I've got four teenage

Speaker:

boys. So, like, our level of humor,

Speaker:

that's like the sweet spot, you know,

Speaker:

and like the ultimate quotable movie. Like, shut

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up, Chip, you know?

Speaker:

>> RB: Yeah, yeah. And that's him.

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>> RB: And it was him. It was hysterical. I'm like, this kid

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I like, he.

Speaker:

>> RB: You're the most quoted kid I've ever seen.

Speaker:

>> Jonathan: Yeah, he can play the guitar, though.

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>> RB: Yeah, he can play the guitar, that's for sure. Oh, yeah. It's incredible.

Speaker:

Um, so you have a. As you've mentioned, you have a long

Speaker:

list of history in your family in the garment business.

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Is that kind of how you got started?

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Um, with your career

Speaker:

path, watching, uh, your grandfather, your dad? Because

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you're around it so much. And,

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um, you know, I would say that

Speaker:

Dratty and Zero. It's a luxury item. Right.

Speaker:

Nobody needs $120 polo. Um,

Speaker:

so how did you. How did you get

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into that, following your. Your. Your family's

Speaker:

footsteps?

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>> Speaker A: Well, you know, yeah. You're around it and you don't

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even realize it. Uh, I'm sure, you know, you

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guys, your parents were, you know, obviously had some sort

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of business they were in. And you don't even realize

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that when you grow up around it, you're just. By osmosis,

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you're just absorbing all this stuff. Um,

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and actually, when I graduated from college, my dad.

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I had gotten a job with a clothing company, and my

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dad convinced me not to do it. And,

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um, he said, listen, you could. You

Speaker:

can always go into that. Why don't you try

Speaker:

something else for two years? And then if you want it, if

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you want to come back to it, you know, you can come back to it.

Speaker:

And. Which was, you know, great

Speaker:

advice. Uh, but I mean, I. Once

Speaker:

I got a year into doing something else, I was counting

Speaker:

the days until I could get into the clothing

Speaker:

business. Uh, and, you know, I understand

Speaker:

where he was coming from. He always wanted to be in the restaurant business,

Speaker:

and he got into the clothing business because that was what his

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family was in. And he eventually got into the restaurant

Speaker:

business. But this is what I always wanted to be

Speaker:

in. And so, um, when I was in

Speaker:

college, I had started working for

Speaker:

Timberland. And, uh,

Speaker:

so I worked for them through my last two years of college.

Speaker:

And then, uh, an opportunity came up

Speaker:

to go work for them and learn design on the job

Speaker:

from the guy that was designing the Timberland clothing.

Speaker:

So it kind of took my career in a different

Speaker:

path than what, uh, my father or

Speaker:

grandfather had done. Um, and it gave me the

Speaker:

opportunity to learn design on the job, which was,

Speaker:

you know, an incredible opportunity.

Speaker:

>> Jonathan: That's a great story.

Speaker:

>> RB: So was your father and grandfather, were they in the

Speaker:

suit industry or were they in the golf wear?

Speaker:

>> Speaker A: No, in the sportswear. In sportswear. So,

Speaker:

uh, the Izod Lacoste. You guys are probably too young

Speaker:

when, you know, Izod and Lacoste were married,

Speaker:

like, until 1990 or

Speaker:

something like that. And then Izod had to sell

Speaker:

the right to the Alligator back to the parent

Speaker:

French company. Uh, so, yeah,

Speaker:

they were both involved with that for, you know,

Speaker:

uh, you know, probably 40 years, something like

Speaker:

that.

Speaker:

>> RB: I remembering. I used to love that.

Speaker:

I don't even. It's not even cotton. What material was that?

Speaker:

Classic.

Speaker:

>> Speaker A: No, it's cotton piquet. Yeah.

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>> RB: Yeah.

Speaker:

>> RB: So I, uh.

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>> RB: In college, I had so many Lacoste polos.

Speaker:

And I remember that, that when I was

Speaker:

in college, that was when the double collar, you'd wear two

Speaker:

freaking polos and pop the collars.

Speaker:

>> Jonathan: You did that.

Speaker:

>> Speaker A: Yeah, but I did that. I mean, I look like I didn't even do

Speaker:

that. And I was getting them for free. Jesus.

Speaker:

>> RB: Yeah, so I was. I was rocking in orange with

Speaker:

a yellow double collar popped, showing up to college

Speaker:

parties. I got photos. Did you want

Speaker:

them? I got them.

Speaker:

>> Jonathan: I bet you picked up all kind of chicks looking like that.

Speaker:

>> RB: Yeah.

Speaker:

>> Jonathan: Or actually, probably. Yeah,

Speaker:

the, uh.

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>> Speaker A: I know what you're gonna say. I know what you're gonna say.

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>> Jonathan: I'm not saying it.

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>> Jonathan: I'm good.

Speaker:

>> Jonathan: Uh, but, yeah, that's. You know,

Speaker:

it's. I always think, because we have a buddy, Pep, and I have

Speaker:

a buddy Steve Piering, who's been in the clothing world forever on the

Speaker:

sales side, and, you know, he sits there and he'll look at your shirt and he

Speaker:

could tell you what it is, like 85% polyester,

Speaker:

15% that, 12% whatever. But,

Speaker:

uh, and he does a great job, phenomenal job. But the point being is,

Speaker:

I always have thought that. And you're

Speaker:

established, so this doesn't apply to you by any stretch. But these new

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golf. You always see these new brands coming out.

Speaker:

McCade, you know, Ah, other companies that are

Speaker:

just trying to enter into the golf clothing space. And I

Speaker:

just look back, I'm not knocking them because I love

Speaker:

anyone that tries and has an idea, wants to bring it to fruition.

Speaker:

That's phenomenal. But I just feel like it is such

Speaker:

a crowded space. If you are just like,

Speaker:

what could you do different?

Speaker:

I don't know. You know what I mean?

Speaker:

>> Speaker A: Yeah. Well, that's what you got to find. You got to find that, you

Speaker:

know, that. That different product that

Speaker:

the world is needing, you know, um,

Speaker:

and it's different. You know, as time goes

Speaker:

by, it evolves. Like, when I was starting, I

Speaker:

said there was no cotton golf shirts in the market at the

Speaker:

time. So it was a great opportunity for me to kind of launch

Speaker:

what I was launching. Um, you know, the world

Speaker:

changes. You know, there's so much information

Speaker:

now coming out about, you know, all these tech

Speaker:

fabrics and what they do to your hormones and everything

Speaker:

like that. You know, we're not there now, but there's

Speaker:

going to be a point where we're all going to be wearing

Speaker:

natural fiber clothing again. And,

Speaker:

um, you know, all this stuff that's kind of manmade,

Speaker:

uh, is. I mean, at the end of the

Speaker:

day, it's not good for you. It's kind of like organic food. You know,

Speaker:

when Whole Foods started out, everyone's like,

Speaker:

well, why would I pay twice as much for organic

Speaker:

food when, uh, I could go to Food City and, you know, get, get it

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at half the price. But then you realize that, you know, all the

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stuff they're putting into the food isn't good for you.

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>> Jonathan: Yeah.

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>> Speaker A: And now everyone shops at Whole Foods, so

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it's going to be kind of the same thing in clothing where,

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you know, all the chemicals that go into making these

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tech products, um, they're

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just not good for you and they're not good for the environment. So,

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you know, we're all going to be, you know, back to

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wearing cotton and wool and, and

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cashmere and all that kind of stuff. You know, not

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tomorrow, not in five years, but, you know,

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as time goes by.

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Yeah.

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>> RB: Well, you had mentioned, uh, Steve Piering, and he does

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A really good job because, you know, we talk about niche

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markets and you know, somebody that has a niche that does

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extremely well on it is Red Vanly with their

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bottoms. Right? They have a niche.

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>> Speaker A: Yes. Yeah, totally.

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>> RB: They're very comfortable. And Steve will come to

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us and, and say, hey, you know, what do you like about that

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short? What, what, uh, you know what, what

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fit do you like? Are you looking for like an 8 inch shorter, a 10

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inch short? Because he's trying to do some R D and

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take it back to his team. And, uh, and I appreciate that

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because like Ryan said, I'm in the

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jewelry business and in the bridal business.

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We have so many competitors. But

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what makes you different? Right? The quality of the product.

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>> Speaker A: Yeah.

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>> RB: The service you can provide, the pricing you can provide

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at that high quality. So I get

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it. And it is, um, every, every

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industry has that competitiveness. You just got to separate

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yourself in some capacity.

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>> Speaker A: Yeah. I mean, being, you know, striving to have the best

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quality is always a differentiator. You know, if you're

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trying to have the best, if you can,

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you know, if you can create something that is just of

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a higher quality than what's out there, that is a

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point of differentiation. I mean, Red Valley is a,

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is a great example. You know, uh, they created

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a waistband that wasn't in the golf market. And,

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you know, all of a sudden everyone was wearing, you

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know, small, medium, large golf shorts. You know,

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it was a, it was a great concept. So, you know,

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innovation always will, will create

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an openness in the market. For sure.

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>> Jonathan: Do you have any brand ambassadors on Tour?

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>> Speaker A: Yeah, for sure. Uh, our first one was Zach

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Blair.

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>> Jonathan: Okay.

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>> Speaker A: Um, you know, and he's kind of like, he's a

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great brand ambassador because. Exactly what I

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said, like, he's just, he, he

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does things just a little bit differently. You know,

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uh, you know, he's a Tour pro, but he also

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just opened up the tree farm, which has always been a

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goal of his. He's, he's kind of an artist

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himself. So he's been. He was our first tour

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pro. And then, uh, we've got other

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guys like, you know, Taylor Moore and Brian Harmon

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and Victor Perez and, you know, a

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good balance. Uh, not the most guys out there,

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but a couple guys every week that are going to compete,

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you know, even in the majors. You know, like, Harmon has been a

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great representative.

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>> RB: Steady. He's Steady Eddie. Yep.

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>> Jonathan: He was in the, he was in the mix a couple weeks ago at Harbor Town.

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Yeah, I mean, he's, he's playing some good GS.

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>> RB: So what does that do to your brand for people that don't

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understand, um, when a. When an

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ambassador, uh, wins,

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what does that do to your brands? The

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week after or a couple weeks after? Do you

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feel like your traffic on your site kind of goes up a little

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bit? Um, sales just a hair. What. What does that

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do for you guys as an organization?

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>> Speaker A: Yeah, it's a little bit. It's a little bit. I mean, you would never.

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It doesn't transform a brand or anything like

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that. You know? Um, you know, certain

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guys, as I say, sell shirts more than

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others. You know, a guy like Rickie Fowler, you

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know, even though he hasn't won any majors, he's probably

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done more for Puma golf than

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all their tour pros combined. You know, there's just certain

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personalities that. That, you know, really kind

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of uplift the brand. And, you know, you,

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Tiger, did the same thing with Nike.

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Um, Freddy Couples did it with Ashworth. You know,

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it's. There's just certain personalities that can really

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uplift a brand. Um, and so if you have

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one of those, then it's a big deal. But, you know, with our guys,

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they're just good guys for the brand, and we like

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them as much as they like us. And in all the cases,

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you know, either they or their agents came to us is like,

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listen, I love the product. I'd love to wear it on tour. And

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that's kind of the starting point, you know, because I always

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feel kind of funny about just having a. Paying a guy to

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wear something, you know, I'd much rather have it

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be. This is what I want to wear.

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>> Jonathan: Right.

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>> RB: Well, I was just going to say that like, it's. You're.

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You're not going to have a, uh, Rickie Fowler come to you

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and wear be dratty. And. No,

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not to either one of you. But that's not his

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vibe, right?

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>> RB: Like, he.

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>> RB: Yeah, he's just not. It's not him. So, like, it's

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better to get somebody like a Brian Harmon or Zach

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Blair, that. That's their vibe. They look good in it. They

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actually believe in the product. They wear the product

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off camera, too. That's the other thing.

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>> Speaker A: Yeah. Yes, exactly. When they're. When they're out

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to dinner with their wife or girlfriend, they're wearing it.

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And that's how actually we got. Victor Perez was like, he had

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just finished with. With Laura

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Piana, and he's like, you know, he just. He likes wearing

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cashmere sweaters and. And so he

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had, you know, picked up a Couple of our products.

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And his agent reached out, and it was. It just

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ended up being a perfect, you know, a perfect

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marriage of the. Of the two

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brands.

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>> Jonathan: We had, um, Stephen Malbon on the show a

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couple years ago, and you talk about

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opposite ends of the spectrum with you

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and that brand. I mean, and again, it's

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absolutely not knocking anything.

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It's all good. Um, but he's got his

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vibe going on with his thing, and he's blowing up in

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his. In his world, you know, and then, you know, you look at your

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brand and how that fits in, and

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I think it's a beautiful place because it's like a. It's like

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a healthy ecosystem. You know, I don't feel like anybody has

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beef. You know, it's not like. It's not like,

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um, you know, Drake and,

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uh, the guy that did the halftime show. You know, there's.

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There's no beef. Uh, everyone's just kind of

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putting out what they feel is their vibe and is their image

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and brand, and. And that's cool. And it does fit in golf,

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especially with the golf movement that we're witnessing right

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now before our very eyes. And that is in the. In the

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sense of a more lax. Gaining

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popularity, more youth, uh,

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and I think it's phenomenal. And clothing

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is a huge aspect of that. I mean, look, I was golfing

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last week, and someone said, you look too cool to playing golf.

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But meanwhile, I three putted, so I said, do I

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look cool now? No. Um, but it's like,

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I love that it's. Golf is on a

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different type of trajectory right now, and I think

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it's. I think it's good for everybody involved. Yeah.

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>> Speaker A: What you said is just a great statement about where

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we are with golf today, that all of these

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different brands that can be on the opposite end of the

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spectrum, and. And there's room for everybody. There's

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a business there for everybody. You know, when I first got

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into the golf business, you couldn't say that.

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You know, like, if you weren't designing this type

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polo or. Or whatever, uh, there

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really wasn't room m. For you. And. And it's so great

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to see that the, uh, the business has grown

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so much over, you know, through the Tiger era

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and now through this era, that,

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uh, you know, that there's room for a lot of different golf

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brands. And. And golf is a

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whole lot cooler than it was 10

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years ago, for sure.

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>> RB: Oh, yeah.

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>> RB: I think, too.

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The other cool thing about golf that I don't think a lot of people

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look at is, you know, and I believe you're there, but your

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wing foots, which are your classic, your

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Oakmonts, your Baltasrolls, um, you know, you

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wear your polos tucked in your khaki

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shorts and you play the country club. Right.

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Or you got your other vibes that are the troubadours,

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the groves, where wear whatever you

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want. And I think that that's cool about golf now,

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too, is because there's a little bit of

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everything for someone in this

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game.

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>> Speaker A: Well, and, and it's just like life, you know, it's like,

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you know, if you're gonna go visit, you're gonna go meet

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your, uh, your girlfriend's parents, you're

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gonna dress a certain way, you know, if you're gonna go hang out with

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your boys, you're gonna dress another way, you know, and as long as

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you have respect for the traditions at each of these

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places, then that's all good. You know,

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it's like, uh, you know, I think it's incredible

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that, you know, you can. Certain places you can

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go and, you know, the, the music's already, the

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speaker's already set up in the cart for you to put the music

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in and start listening. You know, you don't have to

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go covert or bring your own speaker or whatever.

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Uh, I love that there's all of that. At some

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places you play barefoots. The other places, you can't

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even play in sneaker golf shoes. You know, I love that there's something

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for everybody or something for every day of the week,

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you know?

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>> RB: Right.

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>> Jonathan: Yeah, 100%.

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>> Speaker A: I like it all. I like, I like my kids have

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to get dressed up when they come to the club. They have to show that

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respect. They learn, you know, about,

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you know, the, the traditions of the game. But I also

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like going on vacation with them and playing a par three course

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and doing it barefoot and having drinks

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brought out to us, uh, you know, while we're playing, you know, I like

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it all.

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>> Jonathan: It's phenomenal. Yeah.

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Um, I want to touch briefly on the, the

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women's line, because we never really spoke of that. And

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with golf gaining popularity amongst female golfers,

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clothing is essential. Now me,

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I feel like women, you know,

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you see some girls out there and they're

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dressed like traditional wear, but I'm, I'm the

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one that would be a little more on the, um,

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rebellious side. But so what's your take on, on the

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female attire?

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>> Speaker A: Well, I, I. So we launch women

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like, ah, little bit over a year, year ago,

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and I didn't want it to be golf at all. I wanted

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it to be athletic, like, like

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sportswear stuff that you would live in at home.

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>> Jonathan: Yeah.

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>> Speaker A: Uh, as I said about the men, but. But even

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more casual for women. So, you know, we

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haven't done any quote, unquote, golf clothes yet for

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women because, uh, I

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don't want to get put in that, you know, in that box

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where it's just women's golf clothes, because that's a very

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kind of, like, confining, not very

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feminine, not very sexy box,

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you know, uh, and so,

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uh, so we had success

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launching all these great sweaters and

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cashmere lounge pants and, you know,

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great women's T shirts and stuff like that.

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And so for next spring, we're going to launch a

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women's golf line, which will be more performance

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driven. But I, I kind of want, like, I.

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I find, like, women's tennis clothes, like,

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extremely sexy.

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>> Jonathan: Yeah.

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>> Speaker A: Like, and I would love to see, like, women's golf

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kind of move more in that direction where,

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you know, it's a, um, when a woman goes to get

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dressed for golf, it's feminine and it's

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sexy and all of those things, and it's

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not, you know, you know, it's not,

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uh, masculine, you know, like.

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And I find that sometimes the women's golf

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wear can be very, you know, men's

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stuff just done in women's sizes.

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>> Jonathan: Yeah, well, it's. It's funny. I was playing.

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This is about five years ago, maybe six. I was playing in a

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qualifier at Fox Chapel, uh,

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Golf club in Pittsburgh, and my lady came to

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watch. And, um, she was in

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a pair of Lululemon yoga pants, which,

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you know, is pretty widely accepted in the world these days. I mean,

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women wear yoga pants everywhere.

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So she gets down there, and these old heads could not handle. I mean, they

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were like. They were. Their minds were like, what in the

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world? So I was getting ready to tee off, and

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I see her walking up. I'm like, yo, uh, where are you going?

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I can't be here. Like, what. What do you mean? I

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can't. I'm not allowed to walk around the course in these yoga pants. I'm like,

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that's nice, because you're a distraction to everybody, but. All right, well,

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I'll catch you in five hours. But I'll never

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forget that. I'm like, that's.

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>> Speaker A: Yeah, but.

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>> Jonathan: But, you know, going back to your point, there's a dress code maybe

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to add. Adhere to, and especially at that place, which is a

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phenomenal golf course, golf club. Oh, yeah,

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they don't care. There's no exceptions.

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>> Jonathan: Which. That's.

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>> Speaker A: Yeah.

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>> Jonathan: But I just was curious.

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>> Speaker A: I wanted to get the stuff that

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everyone likes to wear that, that men like women to

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wear and that women like to wear in

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the line already. And, you know, if we have to do

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a skirt of a certain length and a. And a

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polo shirt, you know, to fit within the

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spectrum of golf, we'll do it, but we want to have all the

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other stuff first.

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>> Jonathan: Gotcha.

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Um, so before we

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head to our last segment of the show here, it's been a. It's been

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a pleasure. You seem, you know, naturally I haven't met you in, in person,

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but just talking with you, Billy, you seem like one hell of a

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cool dude. Um, so what

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does Billy Draty like to do other than

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create rad clothing and golf? Like, what's

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something that you enjoy doing outside of

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what you do day to day?

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>> Speaker A: I, uh, mean, being a father. Really?

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>> Jonathan: Yeah, yeah, yeah.

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>> Speaker A: I've got four boys, teenage boys

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that, you know, uh, are all

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hockey players and guys, golfers and football

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players and, you know, I've spent the last,

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you know, 15. 15 years being a

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chauffeur and a coach and.

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>> RB: Yeah.

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>> Speaker A: And a friend, you know, after games and.

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Yeah, that is by far my favorite thing. You know,

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I. To. I just went up to Skinny Atlas,

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you know, uh, this weekend because my son had

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a qualifier for the New York state team for.

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In hockey. And it's like literally beautiful out.

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And I'm sitting in this rink, you know, for. For

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two or a day and a half, you know, in,

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you know, 30 degree temperature, freezing my

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ass off when I could be playing golf. But the truth is I would rather do

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that than, you know, almost anything else.

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So that's probably, you know, what I like

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doing more. And, um, now that my oldest is. Is

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20 and my youngest is 14, I see

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those days starting to narrow. So I'm really

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trying to take advantage of every chance I get to.

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To be that guy.

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>> RB: That's awesome.

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>> Jonathan: Yeah, that is. That's great. Now, that

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keeps you busy for sure. Yeah, yeah.

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But we are here at the end of our

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show here, Billy, and, uh, we are going to

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transition to our tap in segment presented by

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Bettinardi Golf.

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>> RB: Ch.

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>> Jonathan: Check them out online@betnardi.com

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Jonathan's going to ask you a couple questions here, Billy, that demand

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your quick response and, you know, a

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little fun.

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>> Speaker A: Okay?

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>> RB: All right.

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>> Speaker A: Huh?

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>> RB: All, uh, right. Your favorite golf destination

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internationally, uh, St.

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>> Speaker A: Andrews and domestically,

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Fisher's Island.

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>> RB: I hear Troach rants about Fisher's

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Island.

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>> Speaker A: Do you want me to elaborate? M. Or just quickly? Quick

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answers you can give us.

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>> RB: Elaborate. Yeah.

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>> Speaker A: St. Andrews is like a spiritual experience to me.

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Like, every time I go there, I feel like

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there's something bigger, higher going on.

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It's. It's such a cool town. And, uh,

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when you play those golf courses, it's just. It's

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like, it's so. It's such a perfect

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experience. And, And Fisher's island is just

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unbelievable. Fifteen holes, they kind of go

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over the tip of an island. Most times you're carrying your

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own bag, walking. It's like, it's just

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another very kind of purist, uh, experience.

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They don't have any sprinklers on the golf course. It's all

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kind of au natural.

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>> RB: Wow, that's really cool. Dream, um,

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foursome, dead or alive.

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>> Jonathan: Oh.

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>> Speaker A: I would have to say that would be tough.

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No, it actually wouldn't be that tough. So it would be my

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grandfather, my father, my brother and me.

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>> RB: That's really cool. Yeah.

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All right. Advice for younger people

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wanting to get involved in the clothing business.

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>> Speaker A: Uh, start at the bottom. Like,

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go, you know, whatever it is. Go work

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in a store, start folding some shirts.

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Learn from the bottom up.

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It's like a lot of industries, there's

Speaker:

no, there's no kind of, like, fast track

Speaker:

to the top. It's like, you have to, you know, if you're going

Speaker:

to be in the restaurant business, you have to start washing dishes. If

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you're going to be, you know, an actor, you have to start,

Speaker:

you know, getting your ass kicked in auditions

Speaker:

and stuff like that. It's, uh, it just get

Speaker:

out there and there's no barriers. Like, anyone

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can do it. Like, but, you know, just. Just start

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doing it.

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>> RB: Last question. What are you chasing?

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>> Speaker A: Oh, uh, I don't like

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to chase anything. Honestly, like,

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chasing seems a little desperate to me. Like, you're

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on the edge of here. I like to have things come and.

Speaker:

>> Jonathan: Yeah, awesome.

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>> Speaker A: And do it. And actually, that's the way we

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launched our business. Uh, like, we would go in

Speaker:

and tell people, like, if you're not ready for this,

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no problem. I mean, we're not going to go next door and try and sell

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somebody else. We think you're the right customer, but we

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also think that this product's right for you. So. But if

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you're not ready for it yet, no problem. And

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that actually served us very, very well.

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>> Jonathan: I think that is the first time in five

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years someone's answered that question

Speaker:

in that manner of, I don't chase. It comes to me

Speaker:

now, the other question to that would be, why are we asking that question

Speaker:

after five years? But it kind of goes in with the show.

Speaker:

Um, but that is the first time, Billy, someone said that answer.

Speaker:

And that. That's. I like that answer.

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>> RB: Yeah, Good.

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>> Jonathan: Chill.

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>> Jonathan: Awesome. Well, man, it was so nice,

Speaker:

uh, you know, having you on the show here and talking to you, meeting you

Speaker:

and hopefully some point, you know.

Speaker:

>> Speaker A: Yeah. We could play some golf.

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>> Jonathan: Yeah.

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>> Jonathan: Pepe will invite us somewhere, I'm sure.

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>> Speaker A: Yeah. Yeah. He squeezed a couple of, like,

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free garments out of me. Feel like back in the day, you

Speaker:

know, like, what was the guy's name?

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Martin. Uh, Polly Martin.

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>> RB: I'm playing golf with him on. On Friday.

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>> Speaker A: Squeeze a couple of freebies. I thought he was his agent. He

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wasn't even his agent. He's just funny.

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>> Jonathan: I love it.

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>> Jonathan: That's hilarious.

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>> Speaker A: Yeah.

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>> Jonathan: Oh, shoot.

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>> Jonathan: He's got his own.

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>> Speaker A: Whenever you guys are in the area, I would love to play. Awesome.

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>> Jonathan: Uh, yeah, we got to do it.

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>> Jonathan: And you guys out there tuning in. Make sure you. You check B. Draty out

Speaker:

online and the other brands because it is phenomenal

Speaker:

golf wear. So thank you again.

Speaker:

>> Speaker A: Thank you.

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>> RB: Fun episode that was.

Speaker:

Thank you to Billy Dratty for coming on,

Speaker:

spending a little time sitting in your car while the house gets

Speaker:

redone. Uh, we always appreciate it, but,

Speaker:

man, you talk about a long list of family history in the

Speaker:

clothing business. That's really cool that his grandfather,

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his father, now him, and he's got a shot

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at one of the three boys, uh, potentially getting into

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the business.

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>> RB: Yeah.

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>> Jonathan: Ah, yeah. You start at the bottom. Bottom feeder. Make your

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way up. Great advice for anybody out there who.

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>> RB: Which it is true.

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>> Jonathan: It is 100. I mean, you're living proof,

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and it's worked out.

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>> RB: That's nice, buddy.

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Really good one, actually. So that's

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nice. Um, but yes, it

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is. It's important for you to learn all

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avenues of the business before you

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are at the top.

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>> Jonathan: You know, I'm not a really movie type guy, but,

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uh, who did he say you were

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from? From that movie Talladega Knights.

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And he had you quote it. You do kind of

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sound like the guy I went on the YouTube and checked.

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>> RB: Riley. John C. Reilly.

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>> Jonathan: Yeah. Yeah. That's pretty good, man.

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That was pretty good. That was good.

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>> RB: I'll probably be with him, what's his name? Tonight. So there you

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go.

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>> Jonathan: So, bud. What?

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>> Jonathan: Tell me something golf related in your life. I mean, what's

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excited. I know you got out with an old fellow of yours, Paulie

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Martin, last week at Yakaganey Country Club. See him back

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in Pittsburgh. I mean, that's gotta be fun for you.

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>> RB: Play golf with the whole Paulie Martin, uh, last

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week at the Yawk. And, um, it

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was fun, dude. It was good to catch up. Saw

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Snake, screamed Snake. And

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I ran out of there. I thought I was gonna turn my ankle again. But

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it was good to catch up with the boys. I might have something

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popping, uh, off this week. Maybe we'll fill you in next week.

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Um, but other than that, dude, I'm

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ready to get rolling with this golf thing. I know. It's

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kind of like. Like we're, like, tiptoeing around, right? You play here,

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then you sit out for two weeks and you play and then you sit out for.

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I want to keep it rolling.

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>> Jonathan: Well, you know, for us in our little group. You

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know, last year we dealt with you and your T ball injury. This year we're dealing

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with bcats and his pickleball injury with the calf tear.

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So it's like we can't get any type of synergy. We had

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a bail on the Pete Dye. Member. Member this past weekend,

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which, frankly, it opened up my window on the

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weekend to get a lot of just normal man

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shit done around the house, so that was good. But

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I had a chance to go up to Pikewood and play Friday

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with, uh, some of my boys from college. Dude, I haven't seen them in,

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like, 15 years. Literally, I haven't seen them in 15

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years. And they were. I'm still the same. Yeah,

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still the same. So the boys got out to Pike. We had a great

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time. A little rain delay at 11 for about 50 minutes,

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but course, uh, was good.

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>> RB: Does it get up there?

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>> Jonathan: Yeah, it was really good. Yeah, they had that place in

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right condition. Um, and

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so kind of did that. Yucked it up a little bit.

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Uh, rolled the rock decent. But outside of

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that, I'm just kind of, you know. You know, I'm getting ready for this West

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Virginia, you know. Yeah.

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>> RB: Preparation for. What are you doing for

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the stadium? I mean, it's about. What are we. We're about

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a week and a half away from the practice round or two weeks

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away.

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>> Jonathan: Yeah, no, I'm not doing anything different. I'm just going to play

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golf. And, um, you know, I have

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been working on a swing, uh, especially since

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we got back from Sage. Keeping that right elbow in front of

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me, not getting stuck behind me. It seems to be working. Well,

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the last couple of times I've played, I've been hitting some balls in the net,

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getting, um, My swing speed up, so I'm

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feeling good in terms of that. I just got to go and

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just, you know, you know, my goal is frankly to make the

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cut. That's it.

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>> Jonathan: That's it.

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>> Jonathan: I just want to put two good rounds together and then see what

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happens after that. So that's my prep, but a lot of

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massaging of myself, a lot of touching of myself in

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between my thighs, down to my kneecaps, up to

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my hamstrings and potentially the calf

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muscles, so I don't pull a bk. So, yeah, that's

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kind of just my, my little prep, if

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you, if you care.

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>> RB: Well, no, that's.

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>> RB: I love it.

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>> RB: I, um, do want, as far as golf is concerned, I do want to send a

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congratulations to our boys for Fincastle

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Four Ball Senior Division. Ian

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Patrick Archer and Phil Zambos

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brought it home. They took the winner.

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So exciting for them. I mean, it's

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hilarious.

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>> Jonathan: That is hilarious.

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>> RB: It's just funny. And, uh, I love that they won.

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And now I know each Ian is off to

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Glade Springs for the Super Senior

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Golf Association Amateur Tour today.

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Well, dude, I mean, this guy, it's hilarious.

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>> Jonathan: He's living his best life.

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>> RB: But congratulations to you, too. I know that you guys had fun.

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So, um, without further ado,

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and I.

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>> Jonathan: Was gonna tell the folks out there listening, you know, I know you people are coming

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into the Pittsburgh region for the US Open, which is next

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month at Oakmont. And if you're not, you probably

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will. And if you need a space to stay

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or place to check out, drive a little south,

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come up to Farmington and check out Nemacolin

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Resort. Two world class PTAI

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golf courses, phenomenal dining experiences,

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five star lodging pools.

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Whatever you want, they got it. So check

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them out online at Nemacolin. Get

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your plan, uh, to, to, to

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book a stay and we'll meet you up there.

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>> Jonathan: It's free.

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>> Jonathan: We'll do it. Come on up.

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>> Jonathan: But that's it.

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>> Jonathan: We got, uh, the Charles Schwab

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Challenge kicking off in Texas this

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weekend. And to my surprise, at this juncture, Scotty

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Scheffler is playing. And Spieth and Fowler.

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No Rory McElroy this week, but next week kicks off the

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Memorial Tournament, which is one of my favorites. I hear

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Muirfield Village right now is kicking ass.

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Yes, rough, the greens, the

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plushness. So that's going to be a fun tournament.

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>> RB: Yeah, but let's not get too far. Yeah, I'm looking forward to the

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Muirfield Village. Um, they always

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toughen it up and I, uh, can't wait to get

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back in. Uh, maybe June, July.

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>> Jonathan: Oh, yeah.

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>> RB: So, um, look forward to seeing the boys at Mirafield

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Village in a few weeks. And,

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um, without further ado, dude, let's. Let's

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roll it on out of this week.

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>> Jonathan: Yeah, man, it's been awesome. It's been awesome.

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>> RB: Make sure you follow us at chasing underscore

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birdies. You know, some good content's been coming

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out. We're trying, we're trying. The girls are trying. I know that

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for damn sure.

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>> Jonathan: They're doing great.

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>> RB: Um, so make sure you tap it.

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Like it, Love it.

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>> Jonathan: Yeah, yeah.

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>> Jonathan: Tap, tap, tap.

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>> Jonathan: You guys tuning in this week? We appreciate it very

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much, and we hope you have a phenomenal

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Memorial Day weekend. Don't forget, golf courses are gonna be

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open on Monday, because like Chris Trott said,

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why the hell would you close on a Monday? This Monday's a holiday.

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Go get out there, get some fresh air, play some G, and

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get it done. So without further ado, we're gonna wrap

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this thing up. And I do want to thank Ivo, Ali, and Emily

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at Simpler Media for putting this thing together. And Jacqueline

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DiPaterio and Rachel London for.

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>> Jonathan: All your social media help.

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>> Jonathan: You girls kicking ass, and we will catch y' all

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in two.