1 00:00:04,500 --> 00:00:04,830 Hi there. 2 00:00:05,270 --> 00:00:06,080 It's Sue. 3 00:00:06,140 --> 00:00:08,690 And thanks for joining me for tips and talk day. 4 00:00:09,320 --> 00:00:13,310 These are bite-sized topics that I pull from community questions and 5 00:00:13,310 --> 00:00:16,850 things that I'm observing in the world of handmade small business. 6 00:00:17,330 --> 00:00:18,890 If you'd like to submit a topic, 7 00:00:19,220 --> 00:00:22,100 DME, over on Instagram at gift biz, 8 00:00:22,100 --> 00:00:27,920 unwrapped customer testimonials can honestly be the difference between somebody clicking 9 00:00:27,950 --> 00:00:32,840 that buy button or just moving on and continuing to search 10 00:00:32,840 --> 00:00:34,640 for a product elsewhere. 11 00:00:35,360 --> 00:00:39,200 Amazon's the one who started with all the five-star ratings and 12 00:00:39,200 --> 00:00:41,690 you see when you buy on Amazon and then you get 13 00:00:41,690 --> 00:00:43,280 that email back that says, 14 00:00:43,280 --> 00:00:44,690 Hey, rate this product, 15 00:00:44,690 --> 00:00:46,010 review it for us. 16 00:00:46,610 --> 00:00:50,510 My guess is that Amazon knows a thing or two about 17 00:00:50,510 --> 00:00:54,320 having people do reviews and how that affects the ability for 18 00:00:54,320 --> 00:00:55,610 them to sell their products. 19 00:00:55,910 --> 00:00:59,300 Not only is it social proof because you're seeing that a 20 00:00:59,300 --> 00:01:00,620 lot of people are purchasing, 21 00:01:00,830 --> 00:01:02,930 but you're also getting a lot of good feedback. 22 00:01:03,290 --> 00:01:05,060 How did an item fit? 23 00:01:05,150 --> 00:01:08,630 How did it work in terms of providing a solution to 24 00:01:08,630 --> 00:01:10,760 whatever the product is that you purchased? 25 00:01:11,000 --> 00:01:12,680 How quickly did it get delivered? 26 00:01:13,040 --> 00:01:14,540 All of those types of things, 27 00:01:14,990 --> 00:01:18,980 you can use the power of these reviews to help people 28 00:01:19,010 --> 00:01:21,260 make the decision that they're going to buy from you. 29 00:01:21,440 --> 00:01:25,850 Two words through what customers have to say about your product 30 00:01:26,150 --> 00:01:30,710 is so much more valued by someone who's looking at buying. 31 00:01:30,770 --> 00:01:32,450 Then you talking about your product. 32 00:01:32,720 --> 00:01:37,190 So getting those words from your customers is like gold, 33 00:01:37,700 --> 00:01:39,230 but here's what often happens. 34 00:01:39,590 --> 00:01:42,170 People know the power of the reviews, 35 00:01:42,440 --> 00:01:44,960 or they've just put up their website or a social media 36 00:01:44,960 --> 00:01:48,290 platform. And they go after reviews right in the beginning. 37 00:01:48,470 --> 00:01:50,480 So you'll see a lot of sites that have what, 38 00:01:50,480 --> 00:01:53,570 maybe three or five customer reviews, 39 00:01:53,870 --> 00:01:55,610 but they're from four years ago. 40 00:01:56,480 --> 00:01:57,980 And there's been nothing since then. 41 00:01:58,280 --> 00:02:01,130 So you can totally see that there was this onslaught and 42 00:02:01,130 --> 00:02:02,150 then nothing. 43 00:02:02,630 --> 00:02:04,970 I get why this happens because it's not on the top 44 00:02:04,970 --> 00:02:05,720 of our mind. 45 00:02:05,750 --> 00:02:08,450 We have so much to do in our businesses, 46 00:02:08,510 --> 00:02:13,640 that reviews where we may understand the power that they provide. 47 00:02:14,180 --> 00:02:16,760 Isn't something that we're thinking about with the day to day, 48 00:02:17,180 --> 00:02:20,150 the way to do this is to incorporate it into your 49 00:02:20,150 --> 00:02:25,730 system, to have some type of a routinized plan within your 50 00:02:25,850 --> 00:02:28,100 sales and checkout processes. 51 00:02:28,460 --> 00:02:31,280 That includes the request for review. 52 00:02:31,910 --> 00:02:34,400 Now, are you going to get reviews from everybody? 53 00:02:34,820 --> 00:02:39,470 No. Relatively small percentage of people will probably review, 54 00:02:39,800 --> 00:02:41,120 but this is what we're going to talk about. 55 00:02:41,390 --> 00:02:43,820 How you can put the odds in your favor that people 56 00:02:43,820 --> 00:02:46,340 will actually do a review for you. 57 00:02:46,640 --> 00:02:49,700 And then what you do with those reviews afterwards, 58 00:02:50,030 --> 00:02:51,080 let's go ahead and move on. 59 00:02:51,080 --> 00:02:54,140 And let's talk about how to get reviews. 60 00:02:54,770 --> 00:02:58,490 There are a couple of places within your sales process that 61 00:02:58,490 --> 00:03:00,640 make it easiest to get reviews. 62 00:03:00,700 --> 00:03:04,240 And of course the very first one is right after someone 63 00:03:04,240 --> 00:03:07,270 purchases. Here's a couple of ways that you can do that 64 00:03:07,780 --> 00:03:09,160 in a followup. 65 00:03:09,190 --> 00:03:10,960 So if someone purchases online, 66 00:03:11,050 --> 00:03:12,490 this is after the receipt, 67 00:03:12,490 --> 00:03:12,700 you know, 68 00:03:12,700 --> 00:03:15,250 all the regular things that are part of your sales system, 69 00:03:15,580 --> 00:03:18,010 but a regular email that says, 70 00:03:18,010 --> 00:03:21,160 Hey, thrilled that you purchased something from our shop. 71 00:03:21,250 --> 00:03:22,630 It would be wonderful. 72 00:03:22,660 --> 00:03:25,660 If you could share with us your experience with our product, 73 00:03:26,260 --> 00:03:27,970 I don't know if you've had this happen to you, 74 00:03:27,970 --> 00:03:29,650 but I've had requests like that. 75 00:03:29,710 --> 00:03:31,900 And it's hard to write reviews, 76 00:03:31,900 --> 00:03:32,320 isn't it? 77 00:03:32,320 --> 00:03:32,920 Because you're like, 78 00:03:32,950 --> 00:03:35,450 okay, I would love to do the review them, 79 00:03:35,460 --> 00:03:37,470 but what do I say? 80 00:03:38,040 --> 00:03:41,400 One of the ways to help a customer overcome this is 81 00:03:41,400 --> 00:03:42,870 to ask them some questions. 82 00:03:43,200 --> 00:03:44,010 So in that email, 83 00:03:44,010 --> 00:03:44,940 you could say, 84 00:03:45,390 --> 00:03:48,900 what made you choose the color of candle that you purchased 85 00:03:48,960 --> 00:03:49,770 or something like that. 86 00:03:49,770 --> 00:03:53,220 So you're giving them ideas of what they could talk about, 87 00:03:53,610 --> 00:03:54,930 why they purchased, 88 00:03:55,170 --> 00:03:57,930 if it was for a gift who was it for and 89 00:03:57,930 --> 00:03:59,220 how did they respond? 90 00:03:59,580 --> 00:04:05,280 Or how did you choose what size color scent flavor of 91 00:04:05,280 --> 00:04:08,160 your purchase or the overall experience. 92 00:04:08,340 --> 00:04:09,180 This is one way, 93 00:04:09,210 --> 00:04:10,470 right after a purchase. 94 00:04:10,530 --> 00:04:13,290 This would be in a follow-up email. 95 00:04:14,070 --> 00:04:17,040 Another way you could do this is if you do monthly 96 00:04:17,070 --> 00:04:19,590 emails to your customer base, 97 00:04:19,920 --> 00:04:22,800 you could also put something in there about if you purchase 98 00:04:22,810 --> 00:04:25,260 something from us lately would love for you to leave a 99 00:04:25,260 --> 00:04:29,130 quick review and then how to do it with some prompting 100 00:04:29,130 --> 00:04:30,540 questions is really helpful. 101 00:04:31,500 --> 00:04:35,160 Another thing that you can do after a purchase is to 102 00:04:35,160 --> 00:04:37,290 include something in your packaging, 103 00:04:37,800 --> 00:04:39,300 having a card in there, 104 00:04:39,300 --> 00:04:42,090 or a message gives them directions again on how to leave 105 00:04:42,090 --> 00:04:42,690 a review. 106 00:04:43,260 --> 00:04:45,660 We'd love for you to take a picture, 107 00:04:45,690 --> 00:04:49,440 wearing your new necklace when you do make sure to post 108 00:04:49,440 --> 00:04:51,510 on social and tag me, 109 00:04:52,050 --> 00:04:56,460 I've seen a lot of people do contests that motivate someone 110 00:04:56,460 --> 00:04:57,420 to leave a review. 111 00:04:57,960 --> 00:04:58,830 You might say, 112 00:04:58,830 --> 00:05:03,690 well then am I paying for that review in a way? 113 00:05:03,720 --> 00:05:04,710 Yeah, you are. 114 00:05:05,250 --> 00:05:06,240 Yes you are. 115 00:05:06,540 --> 00:05:09,180 But you're paying for them to take the action, 116 00:05:09,180 --> 00:05:10,170 to write the review. 117 00:05:10,170 --> 00:05:12,630 You're not paying them to give you a good review, 118 00:05:12,990 --> 00:05:14,670 right? When I mean pain, 119 00:05:15,090 --> 00:05:16,920 some people will put a contest together. 120 00:05:16,920 --> 00:05:20,190 Like they'll say on a note that goes into a package, 121 00:05:20,820 --> 00:05:23,820 take a photo posted on Instagram, 122 00:05:24,000 --> 00:05:25,560 tag me in the picture. 123 00:05:25,950 --> 00:05:26,880 And when you do, 124 00:05:26,880 --> 00:05:30,630 you'll be entered into a monthly contest and your monthly contest 125 00:05:30,630 --> 00:05:33,660 could be a drawing for a discount on product, 126 00:05:33,930 --> 00:05:34,800 a free product, 127 00:05:34,920 --> 00:05:36,060 whatever it might be. 128 00:05:36,330 --> 00:05:38,850 So they're motivated to go out of their way to take 129 00:05:38,850 --> 00:05:42,180 a little bit of time to leave a review for you. 130 00:05:42,660 --> 00:05:44,970 So they get something for their efforts. 131 00:05:45,270 --> 00:05:47,160 I'm sure you've seen people doing this before, 132 00:05:47,400 --> 00:05:49,110 but it motivates them to do so. 133 00:05:49,710 --> 00:05:54,300 Another great place to get testimonials is when you're out at 134 00:05:54,300 --> 00:05:57,150 craft shows face to face shows, 135 00:05:57,710 --> 00:05:58,430 how do you do it? 136 00:05:58,910 --> 00:06:02,000 Well, when people come up to your booth and they talk 137 00:06:02,000 --> 00:06:03,080 about, oh my gosh, 138 00:06:03,260 --> 00:06:05,300 I have to get more of those lemon scented candles. 139 00:06:05,570 --> 00:06:07,880 They were so fabulous. 140 00:06:07,880 --> 00:06:08,900 The last time I had them, 141 00:06:08,930 --> 00:06:11,300 I'm here specifically to replenish my stock. 142 00:06:11,480 --> 00:06:12,950 This is a great time for you to say, 143 00:06:12,950 --> 00:06:13,490 wait a minute. 144 00:06:13,550 --> 00:06:14,270 Oh my gosh, 145 00:06:14,810 --> 00:06:17,390 would it be okay if I turned on my camera and 146 00:06:17,390 --> 00:06:20,090 you told me exactly what you just said, 147 00:06:20,840 --> 00:06:22,760 and if they aren't then say, 148 00:06:22,970 --> 00:06:24,860 is it okay if I just record the audio, 149 00:06:25,250 --> 00:06:29,000 prompt them with the question and then let them talk and 150 00:06:29,000 --> 00:06:32,150 then get their approval that you can use their audio, 151 00:06:32,600 --> 00:06:35,360 or if they aren't even comfortable with that, 152 00:06:35,390 --> 00:06:38,210 say, can I just use the words that you just said? 153 00:06:38,720 --> 00:06:41,120 And then put those up just as a quote. 154 00:06:41,750 --> 00:06:46,160 Okay. So super easy ways in person to get testimonials. 155 00:06:46,580 --> 00:06:48,020 The other thing that you can do, 156 00:06:48,080 --> 00:06:50,270 and any of you who have been out at shows with 157 00:06:50,270 --> 00:06:52,100 me know that I do this. 158 00:06:52,430 --> 00:06:54,680 When anybody buys a ribbon printer, 159 00:06:55,100 --> 00:06:57,110 we're so happy with them being a customer. 160 00:06:57,140 --> 00:06:58,490 Usually I give them a hug. 161 00:06:58,790 --> 00:07:00,170 I wonder if it will be able to do that. 162 00:07:00,560 --> 00:07:02,990 Nowadays, our first live shows are coming back up. 163 00:07:02,990 --> 00:07:04,250 I wonder if I can still do that, 164 00:07:04,640 --> 00:07:07,640 but we'll take pictures in the booth are brand new customers. 165 00:07:07,670 --> 00:07:09,620 They're joining the ribbon print family. 166 00:07:09,920 --> 00:07:11,660 And so we take pictures. 167 00:07:12,080 --> 00:07:15,320 Also customers who come by the booth just regularly. 168 00:07:15,410 --> 00:07:18,290 We always say that we're like your home base. 169 00:07:18,290 --> 00:07:19,610 If you want to leave your coat, 170 00:07:19,670 --> 00:07:21,680 all your stuff behind the curtains of our booth, 171 00:07:22,040 --> 00:07:22,730 go for it. 172 00:07:23,150 --> 00:07:25,580 And we'll take pictures with existing customers. 173 00:07:25,760 --> 00:07:30,200 So these are ways then at a live show that you're 174 00:07:30,200 --> 00:07:32,030 able to number one, 175 00:07:32,030 --> 00:07:32,570 just bond, 176 00:07:32,570 --> 00:07:34,100 even deeper with your customers, 177 00:07:34,370 --> 00:07:36,860 but also capture testimonials. 178 00:07:37,370 --> 00:07:39,800 The third way is more of what I'm going to call 179 00:07:39,800 --> 00:07:41,330 intended outreach, 180 00:07:41,600 --> 00:07:46,250 remembering that you always want to be collecting reviews and testimonials. 181 00:07:46,670 --> 00:07:49,340 You're talking with a customer and they say something nice about 182 00:07:49,340 --> 00:07:50,060 your company. 183 00:07:50,600 --> 00:07:51,410 You could say, 184 00:07:51,440 --> 00:07:52,010 oh my gosh, 185 00:07:52,010 --> 00:07:53,540 that was so sweet of you to say, 186 00:07:53,540 --> 00:07:56,840 would you mind giving a testimonial along those lines? 187 00:07:57,110 --> 00:07:58,610 Just email me something. 188 00:07:58,730 --> 00:08:00,260 And if it's okay, 189 00:08:00,260 --> 00:08:01,490 I'll attach your name to it. 190 00:08:01,490 --> 00:08:02,720 And it'll be a testimonial, 191 00:08:03,290 --> 00:08:07,550 all different places along a normal path of how you interact 192 00:08:07,550 --> 00:08:10,970 with customers is a great way to get testimonials. 193 00:08:11,510 --> 00:08:13,460 We weren't doing this for quite a while, 194 00:08:13,460 --> 00:08:16,130 and now we've incorporated this into our system, 195 00:08:16,490 --> 00:08:18,770 Laurie, once a month or so, 196 00:08:18,770 --> 00:08:22,490 we'll reach out to two or three or four brand new 197 00:08:22,490 --> 00:08:27,170 ribbon printing customers and ask them if they haven't already replied 198 00:08:27,170 --> 00:08:30,140 with a testimonial through another system that I'm going to talk 199 00:08:30,140 --> 00:08:30,950 about in a minute, 200 00:08:31,430 --> 00:08:33,560 we'll ask them through email. 201 00:08:33,860 --> 00:08:36,500 Would you be so kind as to leave a review for 202 00:08:36,500 --> 00:08:37,790 us and guess what? 203 00:08:37,790 --> 00:08:41,390 This is no different than what Amazon does and some will 204 00:08:41,510 --> 00:08:42,410 and some won't, 205 00:08:42,650 --> 00:08:43,340 but you know what? 206 00:08:43,340 --> 00:08:46,010 As long as you don't stay on their back asking and 207 00:08:46,010 --> 00:08:47,150 asking and asking, 208 00:08:47,750 --> 00:08:50,330 even if only a quarter of them do, 209 00:08:50,390 --> 00:08:52,730 that's more testimonials than you had before, 210 00:08:53,180 --> 00:08:58,080 right? Another place most people won't think about would be to, 211 00:08:58,250 --> 00:09:01,250 oh, there are people that you interact with in relation to 212 00:09:01,250 --> 00:09:02,180 your products. 213 00:09:02,510 --> 00:09:05,750 The first people that you always think of are your customers, 214 00:09:05,870 --> 00:09:06,710 of course. 215 00:09:07,100 --> 00:09:08,930 But what about vendors? 216 00:09:09,320 --> 00:09:11,270 People that you're doing business with, 217 00:09:11,570 --> 00:09:14,750 you can ask them for reviews of your company. 218 00:09:15,260 --> 00:09:17,030 They may not have tried your product, 219 00:09:17,060 --> 00:09:19,250 but they know what it's like working with you, 220 00:09:19,670 --> 00:09:21,170 that your responsive, 221 00:09:21,230 --> 00:09:22,670 that you're professional, 222 00:09:23,060 --> 00:09:24,650 you work with integrity. 223 00:09:25,010 --> 00:09:25,880 Same way. 224 00:09:26,030 --> 00:09:29,030 If your part of any types of shows, 225 00:09:29,210 --> 00:09:30,920 how about the organizer of the show? 226 00:09:31,310 --> 00:09:33,440 I know a lot of people who put on shows, 227 00:09:33,470 --> 00:09:34,580 craft shows, 228 00:09:34,580 --> 00:09:35,780 virtual shows, 229 00:09:35,840 --> 00:09:38,840 and there are people who are always get their things in 230 00:09:38,840 --> 00:09:39,530 on time. 231 00:09:39,890 --> 00:09:41,120 They come prepared. 232 00:09:41,510 --> 00:09:44,480 They, they don't moan or complain. 233 00:09:44,510 --> 00:09:47,450 They get solutions to problems that inevitably come up in any 234 00:09:47,450 --> 00:09:49,340 show organizers, 235 00:09:49,340 --> 00:09:52,040 we'd be more than happy if you're that type of person 236 00:09:52,220 --> 00:09:53,180 to say, 237 00:09:53,390 --> 00:09:56,960 I so enjoy having insert your company, 238 00:09:56,960 --> 00:10:00,470 name, exhibit at our shows because, 239 00:10:00,590 --> 00:10:02,420 and then for whatever those reasons are, 240 00:10:03,050 --> 00:10:05,780 that's another way they get to talk about their shows too. 241 00:10:05,810 --> 00:10:08,960 But really they're highlighting you as a great exhibitor. 242 00:10:09,650 --> 00:10:10,640 And then also, 243 00:10:10,910 --> 00:10:12,350 how about other exhibitors? 244 00:10:12,530 --> 00:10:14,960 If you get to be friends with someone who's a booth 245 00:10:14,960 --> 00:10:16,250 mate of yours at a show, 246 00:10:16,760 --> 00:10:19,280 and you've talked a lot because you've probably spent hours and 247 00:10:19,280 --> 00:10:22,850 hours. If not days with that person, 248 00:10:22,850 --> 00:10:24,470 depending on how long the show is, 249 00:10:25,070 --> 00:10:25,490 ask them. 250 00:10:25,490 --> 00:10:29,720 If they do a review so-and-so was so personable and fun 251 00:10:29,720 --> 00:10:31,220 to hang out with this past weekend, 252 00:10:31,790 --> 00:10:37,130 their spice dip mixtures are beyond fabulous to this. 253 00:10:37,130 --> 00:10:39,500 I probably had a few too many of them over the 254 00:10:39,500 --> 00:10:42,680 weekend, but I wanted to share with you this wonderful company, 255 00:10:43,010 --> 00:10:45,020 and then that's a review right there. 256 00:10:45,470 --> 00:10:46,640 Right? Okay. 257 00:10:46,640 --> 00:10:49,040 So then once you get the reviews, 258 00:10:49,430 --> 00:10:50,840 then what do you do with them? 259 00:10:51,860 --> 00:10:52,580 It's no good. 260 00:10:52,580 --> 00:10:55,190 If you put them in a little box on your desk 261 00:10:55,280 --> 00:10:57,200 and don't share them out, 262 00:10:57,530 --> 00:11:01,190 the idea is that other people will see them because the 263 00:11:01,190 --> 00:11:06,680 whole point of getting testimonials and reviews is to share third-party 264 00:11:06,680 --> 00:11:08,870 information about your product. 265 00:11:09,110 --> 00:11:12,440 They get someone to also decide to be a customer of 266 00:11:12,440 --> 00:11:15,710 yours. So put it on social media, 267 00:11:16,340 --> 00:11:17,630 put it on your way, 268 00:11:17,750 --> 00:11:21,530 cite, intersperse it with all the content that you put out 269 00:11:21,530 --> 00:11:22,220 on social. 270 00:11:22,940 --> 00:11:24,530 Very that already anyway, 271 00:11:24,560 --> 00:11:26,870 right? You want to talk a little bit behind the scenes. 272 00:11:27,140 --> 00:11:29,930 Maybe you put then a testimonial, 273 00:11:30,020 --> 00:11:32,150 then maybe you show a product. 274 00:11:32,330 --> 00:11:36,230 Then you talk about how you got into your business. 275 00:11:36,530 --> 00:11:36,680 Do you, 276 00:11:36,680 --> 00:11:39,170 don't just put all of a sudden five testimonials on your 277 00:11:39,170 --> 00:11:39,920 Instagram account, 278 00:11:39,950 --> 00:11:43,460 all in a row reviews and testimonials are hard. 279 00:11:43,460 --> 00:11:48,500 So any barriers that you can overcome are going to put 280 00:11:48,500 --> 00:11:51,290 the odds in your favor that they'll actually follow through and 281 00:11:51,290 --> 00:11:52,100 do it for you. 282 00:11:52,880 --> 00:11:57,700 I, an app called R E P USO. 283 00:11:57,700 --> 00:11:59,470 This is not a sale for this. 284 00:11:59,470 --> 00:12:00,730 There are others out there. 285 00:12:00,760 --> 00:12:01,690 I've tried a couple, 286 00:12:01,690 --> 00:12:03,190 but this is the one we're currently using. 287 00:12:03,190 --> 00:12:05,710 And I really love I'll include a link in the show 288 00:12:05,710 --> 00:12:09,910 notes. It also provides a link to our customers. 289 00:12:09,940 --> 00:12:13,390 So when I was mentioning earlier that Laurie sent an email 290 00:12:13,390 --> 00:12:15,760 out in that email is a link. 291 00:12:16,270 --> 00:12:17,890 And when they follow that link, 292 00:12:18,010 --> 00:12:20,860 they can choose where they'd like to post the review. 293 00:12:20,890 --> 00:12:23,410 So it could be a Google review. 294 00:12:23,770 --> 00:12:25,690 It can be a Facebook review. 295 00:12:26,080 --> 00:12:27,340 It can just be a message too. 296 00:12:27,340 --> 00:12:28,240 So that's a message. 297 00:12:28,240 --> 00:12:30,970 Then back to us that isn't showing up in either Google 298 00:12:30,970 --> 00:12:31,630 or Facebook, 299 00:12:32,170 --> 00:12:33,220 but guess what happens? 300 00:12:33,670 --> 00:12:39,190 We get that review and then it automatically also gets added 301 00:12:39,190 --> 00:12:40,150 to our website. 302 00:12:40,540 --> 00:12:41,080 And of course, 303 00:12:41,080 --> 00:12:44,110 then it's on Facebook or Google already. 304 00:12:44,500 --> 00:12:46,120 So we don't have to place it there. 305 00:12:46,150 --> 00:12:48,730 It's just already there fact is. 306 00:12:48,730 --> 00:12:49,210 I mean, 307 00:12:49,270 --> 00:12:52,150 we've often gotten emails from people that say, 308 00:12:52,150 --> 00:12:52,960 thank you so much. 309 00:12:52,960 --> 00:12:55,630 You helped out so much yesterday or one of the people 310 00:12:55,630 --> 00:12:57,010 in our support group, 311 00:12:57,130 --> 00:13:01,930 like Anita was a godsend over the weekend by helping me, 312 00:13:01,930 --> 00:13:02,200 blah, blah, 313 00:13:02,200 --> 00:13:03,550 blah, do whatever it is. 314 00:13:04,180 --> 00:13:05,140 We'll just ask them. 315 00:13:05,200 --> 00:13:07,660 Could we take the words that you just wrote in this 316 00:13:07,660 --> 00:13:11,500 email and use it as a testimonial now that then isn't 317 00:13:11,500 --> 00:13:12,730 connected with their name, 318 00:13:12,760 --> 00:13:15,370 but you can certainly put it in quotes and put it 319 00:13:15,370 --> 00:13:16,420 up on social. 320 00:13:17,260 --> 00:13:23,710 So we've just covered three ways that you can attract testimonials. 321 00:13:23,980 --> 00:13:25,780 One is right after the sale. 322 00:13:26,230 --> 00:13:30,880 Second is when you're in person and the third is intentional 323 00:13:30,910 --> 00:13:33,700 outreach. And I just gave you a bunch of different types 324 00:13:33,700 --> 00:13:36,100 of categories of people that you might not have ever thought 325 00:13:36,100 --> 00:13:37,720 of. And of course, 326 00:13:37,900 --> 00:13:42,490 another way to do this bonus is lead by example, 327 00:13:43,270 --> 00:13:46,120 think of a couple of people that you have loved the 328 00:13:46,120 --> 00:13:47,410 product that you've purchased, 329 00:13:47,710 --> 00:13:52,630 or you love working with them because they provide the best 330 00:13:52,630 --> 00:13:53,860 service or gosh, 331 00:13:54,040 --> 00:13:55,330 maybe they're just friendly. 332 00:13:55,690 --> 00:13:57,970 It's the way you feel interacting with them. 333 00:13:58,000 --> 00:13:59,860 Every single time you're left, 334 00:13:59,920 --> 00:14:02,020 ending a conversation in a great mood. 335 00:14:02,260 --> 00:14:03,160 They're so personable. 336 00:14:03,160 --> 00:14:03,850 They're so friendly. 337 00:14:03,850 --> 00:14:07,330 They're so helpful that in and of itself is a testimonial 338 00:14:07,600 --> 00:14:08,860 because remember testimonials, 339 00:14:08,860 --> 00:14:10,360 aren't always just about the product. 340 00:14:10,690 --> 00:14:11,710 It's about the brand. 341 00:14:11,830 --> 00:14:14,650 Overall, give us some thought today. 342 00:14:15,070 --> 00:14:18,730 The key to getting testimonials is to make it as easy 343 00:14:18,790 --> 00:14:24,370 as possible to actually ask incorporated into your system. 344 00:14:25,000 --> 00:14:26,350 And when you do, 345 00:14:26,380 --> 00:14:30,550 you're going to be using this really powerful capability of having 346 00:14:30,550 --> 00:14:34,570 testimonials, transition people from being just lookers, 347 00:14:34,810 --> 00:14:36,220 to being a buyer. 348 00:14:38,230 --> 00:14:39,160 That's a wrap. 349 00:14:39,520 --> 00:14:41,380 I'm a get to the point kind of girl. 350 00:14:41,530 --> 00:14:44,320 And this is what you can expect from these quick midweek 351 00:14:44,320 --> 00:14:49,390 sessions. Now it's your turn go out and fulfill that dream 352 00:14:49,390 --> 00:14:50,140 of yours, 353 00:14:50,470 --> 00:14:52,630 share your handmade products with us. 354 00:14:52,870 --> 00:14:56,830 We want them and they bring us both so much happiness.