Nicla Diceglie:

I usually, I'm a really bubbly, happy, positive

Nicla Diceglie:

person, but I wasn't anymore.

Nicla Diceglie:

Everyone around me noticed that, my husband included.

Nicla Diceglie:

It was like, okay, we need to do something about this.

Nicla Diceglie:

I remember we were working on the beach and I broke in tears.

Nicla Diceglie:

I was like, I can't just think to go back to the office anymore.

Nicla Diceglie:

I just can't.

Nicla Diceglie:

Our space, our house, home office has not only a space where you

Nicla Diceglie:

live, but it's a space that need to nurture and restore you.

Jon Clayton:

Welcome to Architecture Business Club, the show that helps

Jon Clayton:

you build a better business in architecture so you can enjoy more

Jon Clayton:

freedom, flexibility, and fulfillment.

Jon Clayton:

I'm your host, John Clayton, and if you're joining us for the first time, don't

Jon Clayton:

forget to hit the follow or subscribe button so you never miss another episode.

Jon Clayton:

We're joined by Nicola De.

Jon Clayton:

The founder of Nicola d Interiors, after experiencing the healing power of nature

Jon Clayton:

and color in her own life, Nicola founded Nicola d Interiors to help others create

Jon Clayton:

bold biophilic spaces that support happiness, health, and personal growth.

Jon Clayton:

Nicola helps people turn the homes into joyful nature inspired sanctuaries,

Jon Clayton:

spaces that heal, energize, and make them happier and healthier.

Jon Clayton:

To connect with Nicola on Instagram or LinkedIn, just click one of

Jon Clayton:

those links in the show notes.

Jon Clayton:

Nicola, welcome to Architecture Business Club.

Nicla Diceglie:

Hi, John.

Nicla Diceglie:

Thank you very much for inviting me.

Nicla Diceglie:

I am really happy to be here.

Jon Clayton:

It is a pleasure to have you here, Nico.

Jon Clayton:

I've been really looking forward to this conversation today.

Jon Clayton:

But before we dig into our big topic that we're going to be exploring I, I would

Jon Clayton:

love to hear a bit more about the things that you enjoy doing outside of your work.

Jon Clayton:

So could you tell me a little bit about some of the things that you like to do?

Nicla Diceglie:

Yes, sure.

Nicla Diceglie:

I'm a big.

Nicla Diceglie:

Animal lover and I have a um, nine 9-year-old, old Border

Nicla Diceglie:

Collie, a dog, which I take out for long walks twice a day.

Nicla Diceglie:

That's really, I love doing that.

Nicla Diceglie:

I do love spending time by the sea and swimming.

Nicla Diceglie:

That's one of my.

Nicla Diceglie:

The things I loved most, I would say.

Nicla Diceglie:

And I do love traveling actually.

Nicla Diceglie:

I do love like traveling and discovering new cultures, and especially admire

Nicla Diceglie:

the architecture in every place I go.

Nicla Diceglie:

I've got this passion for architecture as well, so I love seeing the

Nicla Diceglie:

difference in every country.

Nicla Diceglie:

That's something that really I'm really passionate about.

Jon Clayton:

Mm. I love that we've got some very similar interests.

Jon Clayton:

I'm also a dog lover.

Jon Clayton:

We have a Romanian rescue, which, hopefully we'll behave herself while

Jon Clayton:

we're doing the recording today.

Jon Clayton:

'cause she is dotted around on the floor in the office somewhere right now.

Jon Clayton:

And uh, yeah, I absolutely share a love of travel as well.

Jon Clayton:

So, um, yeah, we often, we, We like to have a chat about travel actually,

Jon Clayton:

with the guests on this show we'll touch upon that a little bit later

Jon Clayton:

on in our, our conversation today.

Jon Clayton:

But we are going to talk about what we, we're actually, we're

Jon Clayton:

gonna hear about your story.

Jon Clayton:

We are gonna hear.

Jon Clayton:

Your story, some of the experiences that you've been through in your career,

Jon Clayton:

and find out why you decided to embrace Bold by Fillic Design as your USP.

Jon Clayton:

And this is it's a really interesting career journey.

Jon Clayton:

So I think the listeners are gonna really enjoy this one.

Jon Clayton:

And you've mentioned that love of travel, you.

Jon Clayton:

You've lived in a few different places, haven't you?

Jon Clayton:

Because you're originally from Italy and you lived in London for some time,

Jon Clayton:

and you recently moved to Spain as well, near Barcelona, is that right?

Nicla Diceglie:

yes, correct.

Nicla Diceglie:

Yeah.

Nicla Diceglie:

Originally I'm from the south of Italy from pya, what they

Nicla Diceglie:

call the heel of the boot.

Nicla Diceglie:

And I moved to England was like.

Nicla Diceglie:

Over 20 years ago now actually I did spend 20 years living in UK and uh,

Nicla Diceglie:

officially I'm an English citizen already, and I, I did enjoy my life there.

Nicla Diceglie:

A master admit, it's where I grew up as a. It's a professional, I would say.

Nicla Diceglie:

And then after that, because of my husband work, we moved to Spain nearby in a town

Nicla Diceglie:

called Castel, defer nearby Barcelona.

Nicla Diceglie:

But I'm always between London and Barcelona at the moment.

Nicla Diceglie:

So I'm as I said, I love traveling and I love the fact that every three months I

Nicla Diceglie:

go to London where I still have clients.

Nicla Diceglie:

So I don't mind being, um.

Nicla Diceglie:

citizen of the world.

Nicla Diceglie:

So I spend a bit of time in uk, in Spain, in Italy, where my family still is.

Nicla Diceglie:

So yes I like that quite a lot.

Nicla Diceglie:

But for unforeseen reason, we decided to, to live England and live in Spain now.

Nicla Diceglie:

So, yes.

Nicla Diceglie:

Yeah, I

Nicla Diceglie:

don't wanna make you jealous, but still hot here, just

Jon Clayton:

Yeah, I am a little bit envious.

Jon Clayton:

It was a little bit cool this morning um, in the uk yeah.

Jon Clayton:

Yeah.

Jon Clayton:

Don't, Don't kind of rub it in too much about the nice

Nicla Diceglie:

I won't, I won't.

Jon Clayton:

What we're gonna do though, we're gonna rewind a little

Jon Clayton:

bit because I want to begin the story that we're gonna be sharing, the kind

Jon Clayton:

of chapter from, from your life today.

Jon Clayton:

We're gonna start by looking at when you moved from Italy to London.

Jon Clayton:

That time when you were working as a project manager you secured

Jon Clayton:

a position as a project manager.

Jon Clayton:

After moving to London, could you tell us a little bit about that time, about

Jon Clayton:

what life was like then, what the role was like and the work environment?

Jon Clayton:

Just to paint the picture of what life was like at that time for you.

Nicla Diceglie:

Yeah, of course.

Nicla Diceglie:

Uh, Yes.

Nicla Diceglie:

I, I had this role in a company in um, central London.

Nicla Diceglie:

Actually, our office was based between Lester Square and Common Garden.

Nicla Diceglie:

I loved my job.

Nicla Diceglie:

As a project manager, I didn't have any problem with that, unfortunately.

Nicla Diceglie:

The office situation, it wasn't ideal because especially my department was

Nicla Diceglie:

based in the underground floor, and that meant that I left home uh, seven

Nicla Diceglie:

o'clock, seven 30 in the morning.

Nicla Diceglie:

It was dark.

Nicla Diceglie:

I came back home, it was dark, and we were in the office with our

Nicla Diceglie:

natural light, with our window, just with artificial light all day.

Nicla Diceglie:

And that was drive me crazy.

Nicla Diceglie:

Every hour I had to step out of the office and go in the street to breathe

Nicla Diceglie:

and to look at the sky and to, to be outdoor because I, that was like, it

Nicla Diceglie:

was like nearly a mousetrap I felt like.

Nicla Diceglie:

Honestly, I didn't feel well.

Nicla Diceglie:

I worked there for one year.

Nicla Diceglie:

Obviously as you can imagine, job wise, it was a little bit stressful,

Nicla Diceglie:

but for me, the main stress was the place I was working in.

Nicla Diceglie:

All my colleagues were absolutely fine, my bosses well, but the place

Nicla Diceglie:

where I was working, it was killing me.

Nicla Diceglie:

So I just chat with my husband.

Nicla Diceglie:

I said, listen.

Nicla Diceglie:

Things are not working for me here.

Nicla Diceglie:

I need to take a decision.

Nicla Diceglie:

What am I going to do?

Nicla Diceglie:

And I'm not generally the person that change jobs every year.

Nicla Diceglie:

But anyway, after here at this uh, epiphany like, okay,

Nicla Diceglie:

I need to leave this job.

Nicla Diceglie:

And I decided to change career.

Nicla Diceglie:

So I decided to study interior design.

Nicla Diceglie:

You need to know that I wanted to be an architect, but.

Nicla Diceglie:

I just studied something different, studied foreign languages in the end.

Nicla Diceglie:

So there was still me and I decided to design, start study, interior design, and

Nicla Diceglie:

that's how my life change for the better.

Jon Clayton:

So that was quite a change.

Jon Clayton:

Was there anything in particular that, that led to that decision

Jon Clayton:

for that career change?

Jon Clayton:

You mentioned that the environment that you're working in, you said that it

Jon Clayton:

was like a. Basement level office and it was like all artificial lighting.

Jon Clayton:

Not a great, it doesn't sound like a great working environment to be in.

Jon Clayton:

Was that the main thing, would you say that kind of led to

Jon Clayton:

that change of direction?

Nicla Diceglie:

It was that, and it was the fact that for some life

Nicla Diceglie:

experience I did suffer with depression.

Nicla Diceglie:

Probably was a combination of things, probably the lack of life.

Nicla Diceglie:

Those things that were happening in my life the stressful life all

Nicla Diceglie:

combined together led me to be unwell.

Nicla Diceglie:

So I had to do something.

Nicla Diceglie:

Probably the first thing that came to mind, okay, I need to leave this job.

Nicla Diceglie:

So I left the job uh, because of um, yeah the, the work environment

Nicla Diceglie:

because of my mental health.

Nicla Diceglie:

It was an ideal, and I never felt so low.

Nicla Diceglie:

So down without energy.

Nicla Diceglie:

Yeah.

Nicla Diceglie:

Depressed.

Nicla Diceglie:

I think he was, I mean, really the right word is I had no, I

Nicla Diceglie:

lost interest in everything.

Nicla Diceglie:

It wasn't myself anymore.

Nicla Diceglie:

I wasn't myself anymore.

Nicla Diceglie:

I usually, I'm a really bubbly, happy, positive person, but

Nicla Diceglie:

that kind of, I wasn't anymore.

Nicla Diceglie:

Everyone around me noticed that, my husband included.

Nicla Diceglie:

It was like, okay, we need to do something about this.

Nicla Diceglie:

And during a trip to actually to Cornwall, we did discuss that.

Nicla Diceglie:

I remember we were working on the beach and I was like, I broke in tears.

Nicla Diceglie:

I was like, I can't just think to go back to the office anymore.

Nicla Diceglie:

I just can't.

Nicla Diceglie:

As much as I love the job, but the place wasn't working for me, it wasn't

Jon Clayton:

Yeah, that sounds really tough.

Jon Clayton:

How did that period of depression affect your career then?

Nicla Diceglie:

Well, At first I thought I, I was done with work because I. I

Nicla Diceglie:

left the job with the idea, okay, I leave this job, I am gonna study interior

Nicla Diceglie:

design, I'm gonna start my business.

Nicla Diceglie:

But unfortunately, every time you try to plan, life has got different plans.

Nicla Diceglie:

Things didn't go that way because I was really bad.

Nicla Diceglie:

I was depressed.

Nicla Diceglie:

I couldn't study, I couldn't do anything really.

Nicla Diceglie:

So I told them my career was over.

Nicla Diceglie:

'cause I said, okay, from a really high position project manager, love my

Nicla Diceglie:

job, woman in career and everything.

Nicla Diceglie:

Okay, I'm nothing now.

Nicla Diceglie:

I'm doing nothing.

Nicla Diceglie:

I'm just sitting home.

Nicla Diceglie:

What do I do in my life?

Nicla Diceglie:

And it did affect my career because probably for a couple

Nicla Diceglie:

of years I didn't work at all.

Nicla Diceglie:

And what it looked to be a really bad period, the worst

Nicla Diceglie:

period of my life actually.

Nicla Diceglie:

Now I can say it turned to be a. The best because it's when I took the best

Nicla Diceglie:

decision, which was to change career, do something that I really love.

Nicla Diceglie:

It doesn't feel like even a work, a job, which is interior design.

Nicla Diceglie:

And um, it was a time when I, I could pose and think

Nicla Diceglie:

And say, okay, what is going well?

Nicla Diceglie:

What is not, what can I do to live better?

Nicla Diceglie:

Um, It was the time when we actually got the dog and that made me even

Nicla Diceglie:

happier and thanks to the dog.

Nicla Diceglie:

It was when I started going out because I had this little puppy I needed walking.

Nicla Diceglie:

They need to socialize, start going to the park, my local park, get

Nicla Diceglie:

to know my neighbors, get to go out and enjoy the outdoor more.

Nicla Diceglie:

So probably that's why I love this dog.

Nicla Diceglie:

Because it's been my life savior in a way.

Nicla Diceglie:

And um, yeah, starting, going out more getting to know people

Nicla Diceglie:

by also enjoying watching how nature changed during the season.

Nicla Diceglie:

I remember spending so much time out during, in, in the park, just staying

Nicla Diceglie:

with the dog or just going for a walk or just sitting there and enjoying.

Nicla Diceglie:

And I must submit.

Nicla Diceglie:

There was the first click in my mind when I said, okay, this is working.

Nicla Diceglie:

I like being here from wanting to be home because when you are anxious, when you're

Nicla Diceglie:

depressed, your home became your refuge.

Nicla Diceglie:

You wanna be there, your safe space.

Nicla Diceglie:

But then I started feeling okay, actually I feel good when I go to the park

Nicla Diceglie:

and wanted to be there more and more.

Nicla Diceglie:

Yes.

Nicla Diceglie:

It's, when something clicked, I said okay, nature is helping me.

Nicla Diceglie:

I really start thinking, okay, I really like this and I am gonna say

Nicla Diceglie:

something a bit awkward here, but I became one of those hugging the trees.

Jon Clayton:

A tree hugger.

Nicla Diceglie:

Yeah I, yeah, I did.

Nicla Diceglie:

And you know, they say there is this exchange of energy.

Nicla Diceglie:

Between a tree and a person.

Nicla Diceglie:

And he actually I think that I felt that in some way.

Nicla Diceglie:

And uh, but just simply looking at nature, hearing the little bird song or I dunno,

Nicla Diceglie:

watching other dogs, the dogs playing.

Nicla Diceglie:

It was just so relaxing, so good for my mental health that I became addicted to

Nicla Diceglie:

it, which is a good addiction, I guess.

Jon Clayton:

oh, absolutely.

Jon Clayton:

Yeah.

Jon Clayton:

Yeah.

Jon Clayton:

It's that's lovely that, that getting the dog in the first instance was maybe

Jon Clayton:

the beginnings of getting you out and getting you out amongst nature and.

Nicla Diceglie:

Yeah.

Jon Clayton:

Then getting to that realization point of recognizing

Jon Clayton:

that this was one of the things that was kind of feeding your soul

Jon Clayton:

and, and making you feel better.

Jon Clayton:

And there's lots of, there's lots of studies that talk about the benefits

Jon Clayton:

of getting out amongst nature, even if it's just a short walk during the

Jon Clayton:

day, you know, just to get, go to the local park for 20, 30 minutes.

Jon Clayton:

I have a thing where, we, I do tend to get out fairly often being a dog

Jon Clayton:

owner, but I, if for whatever reason I am at home working in the home

Jon Clayton:

office, and maybe it's a day or two where my wife has done the dog walks,

Jon Clayton:

whatever, and I can feel a tension.

Jon Clayton:

Like I, I feel like sometimes I'll say, oh I feel like I. Climbing the walls.

Jon Clayton:

I need to get outside and I need to, and all I need to do is just go out somewhere.

Jon Clayton:

It doesn't even matter so much where it is, but it's just a thing of just

Jon Clayton:

getting outside and, going somewhere for a walk or something, even for just

Jon Clayton:

30 minutes and I can feel a lot better.

Jon Clayton:

So yeah, absolutely.

Nicla Diceglie:

Even just going to your garden.

Nicla Diceglie:

I mean, That makes uh, uh, your mind comes down and even my husband like

Nicla Diceglie:

start walking the dog in the morning and now he says if I skip that

Nicla Diceglie:

because of work, for example, and I go say, I miss that all day long.

Nicla Diceglie:

I really need that morning walk with the dog, because he sets his day like.

Nicla Diceglie:

I really enjoyed that, so it is lovely to hear that from another person.

Jon Clayton:

You know that you started to appreciate nature and

Jon Clayton:

how that can make you feel better.

Jon Clayton:

And you'd already you'd started that.

Jon Clayton:

Change of career direction.

Jon Clayton:

You'd started doing your studies to, study interior design, but it

Jon Clayton:

was 2018 when you did start your own interior design business.

Jon Clayton:

Can you tell me how that came about?

Jon Clayton:

Like what led up to that event in 2018 when you finally

Jon Clayton:

decided to launch your business?

Nicla Diceglie:

Yeah.

Nicla Diceglie:

Obviously I am.

Nicla Diceglie:

I was studying at this study, at some point I realized I was at that age

Nicla Diceglie:

where I couldn't, I didn't want to go and work for someone else, right?

Nicla Diceglie:

Or at least I did some experience working with someone else just

Nicla Diceglie:

to get some, practice and to see how other interior design work.

Nicla Diceglie:

But then I said, I wanna set my business, I wanna work for myself.

Nicla Diceglie:

And I didn't launch my business actually until 2000, end of 2019.

Nicla Diceglie:

You, if you remember, few months later, March, April, 2020, there was that big.

Jon Clayton:

remember.

Nicla Diceglie:

Yeah, probably it wasn't ideal to set the business

Nicla Diceglie:

then, but I think everything came into place for me in terms it was a puzzle.

Nicla Diceglie:

So my personal experience of not being well then wanting to set up into

Nicla Diceglie:

design business, then I, I. By chance I went to um, a seminar in London

Nicla Diceglie:

where one of my tutor from school was talking about biophilic design.

Nicla Diceglie:

I heard, I watch it.

Nicla Diceglie:

I love the slides she was showing and they really make me think like.

Nicla Diceglie:

hang on a minute.

Nicla Diceglie:

This is exactly what my mom has always done.

Nicla Diceglie:

For me, everything she was explained, the connection with nature, introducing nature

Nicla Diceglie:

at home, or spending time with nature.

Nicla Diceglie:

Being southern Italian for me was absolutely normal.

Nicla Diceglie:

I used to spend time outdoor and I grew up in the countryside, or

Nicla Diceglie:

my parents' house in town anyway, was surrounded by olive trees.

Nicla Diceglie:

It's always been connection with nature.

Nicla Diceglie:

Just realized that's always been part of my life.

Nicla Diceglie:

So was really curious about this biofield design thing.

Nicla Diceglie:

Started looking on internet, buying books, reading essays, white papers, you name it.

Nicla Diceglie:

I just got all the information because it was like, okay, this is really

Nicla Diceglie:

something that interests me and I was really in line with who I am and,

Nicla Diceglie:

but it wasn't until recently when I really actually said, okay, this is

Nicla Diceglie:

my USP, because then, start my job.

Nicla Diceglie:

Obviously during CODI had to do project online.

Nicla Diceglie:

It wasn't the best time, very difficult, blah, blah, blah.

Nicla Diceglie:

And then when I did, I start working with a coach is when my passion came out, which

Nicla Diceglie:

is nature, bold colors, and that's when.

Nicla Diceglie:

She helped me to say, okay, that's really you.

Nicla Diceglie:

You could combine this and bring this into your business and also

Nicla Diceglie:

to other client, to your client.

Nicla Diceglie:

Your added value.

Nicla Diceglie:

It's that, is that your knowledge of biophilic design?

Nicla Diceglie:

Your knowledge of psychology?

Nicla Diceglie:

Psychology, the love of colors, and that's how.

Nicla Diceglie:

Nicola the interiors was born and how my USP was born.

Nicla Diceglie:

Really based on who I am and what I love, and based on my experience,

Nicla Diceglie:

my own experience of know of seeing that, connecting with nature

Nicla Diceglie:

health, with my mental health.

Nicla Diceglie:

And in that phase I starting as well to redecorate my house completely.

Nicla Diceglie:

As much as my husband wasn't really not on it, it was like, oh my God, you, Chrissy

Nicla Diceglie:

woman, but is a very neutral person.

Nicla Diceglie:

So you can imagine my world were gray or really, minimalistic.

Nicla Diceglie:

And when I was at home, I did realize that my environment make me feel sad.

Nicla Diceglie:

It didn't work for me.

Nicla Diceglie:

I wanted bright color.

Nicla Diceglie:

I needed color, so I start to redecorate in the walls.

Nicla Diceglie:

I put really bright object accessories in the house, change the curtain,

Nicla Diceglie:

put in more plants, and suddenly the atmosphere, the energy in the home

Nicla Diceglie:

changed completely and they affected me.

Nicla Diceglie:

He did help me to feel happier, to feel better.

Nicla Diceglie:

So it's really based on firsthand experience.

Nicla Diceglie:

I would say,

Jon Clayton:

Yeah, I mean our, yeah, our E environment.

Jon Clayton:

It can affect us so much as you say, just that, that thing of adding some color

Jon Clayton:

to, to your home to that environment could make a huge difference for you.

Jon Clayton:

Absolutely.

Nicla Diceglie:

Absolutely,

Jon Clayton:

Could you tell me a little bit about the early days when

Jon Clayton:

you first started your business?

Jon Clayton:

Could you tell me a little bit about that?

Jon Clayton:

What did you find hardest when you first started?

Nicla Diceglie:

A part that I did start during COVID, which

Nicla Diceglie:

it's a si, a chapter in itself.

Nicla Diceglie:

I think obviously I'm a creative person and I am.

Nicla Diceglie:

I didn't have that business skillset, if you like.

Nicla Diceglie:

So when it came to pricing my services how do I present my services to

Nicla Diceglie:

the client who are my ideal client, I was struggling a lot with that.

Nicla Diceglie:

Also, it wasn't easy to find my own voice.

Nicla Diceglie:

At the beginning, me being Italian, I said, oh yeah, I just start

Nicla Diceglie:

talking about Italian design.

Nicla Diceglie:

Maybe I can work with Italian supplier, blah, blah, blah.

Nicla Diceglie:

Did the market research and then where the market was saturated with

Nicla Diceglie:

that, I was like, okay, there's not gonna be nothing new there.

Nicla Diceglie:

There's gonna be anything new there.

Nicla Diceglie:

So finding my voice, it took years.

Nicla Diceglie:

I would say probably a good three years.

Nicla Diceglie:

And that's been a long, tough process of changing my mind.

Nicla Diceglie:

Changing, I dunno.

Nicla Diceglie:

I wanted to change the name of the business.

Nicla Diceglie:

I didn't really know who I was professionally, what could I

Nicla Diceglie:

do for my client, the other interior designer weren't doing.

Nicla Diceglie:

And then I think, as I was saying earlier, it was like a little puzzle.

Nicla Diceglie:

Every little pieces start.

Nicla Diceglie:

together and what it was my passion for nature, passion for color, became

Nicla Diceglie:

my bold biophilic design business.

Nicla Diceglie:

And I could say that probably the artist part is really finding my voice

Nicla Diceglie:

and finding one, defining my voice.

Nicla Diceglie:

It was asking myself, what can I do for people?

Nicla Diceglie:

What can I do for my client?

Nicla Diceglie:

What can I do that's more than delivering a beautiful space?

Nicla Diceglie:

It's a beautiful space.

Nicla Diceglie:

All us interior designer can do that, but what can I give

Nicla Diceglie:

this an added value to them?

Jon Clayton:

Yeah, that makes sense.

Jon Clayton:

Yeah.

Jon Clayton:

What is the, what's your sort of niche or specialism, what's the secret source

Jon Clayton:

that, that only you can help people with?

Jon Clayton:

As you say, like you could just go to any interior designer and get like a nice

Jon Clayton:

space designed, but what is the thing that's unique about working with you?

Jon Clayton:

And you're absolutely right that's something that can be

Jon Clayton:

really difficult to figure out.

Jon Clayton:

It can take a bit of time and a lot of.

Jon Clayton:

Self-reflection to get to that point where you really do know yourself well enough

Jon Clayton:

and find that alignment between, what it is that you are passionate about, what

Jon Clayton:

you've got skills in, and um, and where there's alignment with your prospective

Jon Clayton:

clients, you know, so that you have a product or service and the right message

Jon Clayton:

to, to communicate what you do to them.

Jon Clayton:

Yeah.

Jon Clayton:

Yeah.

Jon Clayton:

Certainly can take a little bit of time.

Jon Clayton:

Have you got an interesting story about running your architecture practice?

Jon Clayton:

Have you done something different in your business that's been hugely successful?

Jon Clayton:

Or has a failure taught you an important lesson that you'd be willing to share?

Jon Clayton:

Then why not apply to be a guest on this podcast?

Jon Clayton:

Just click the link in the show notes to send us your

Jon Clayton:

details and get started today.

Jon Clayton:

And if you're joining us for the first time, don't forget to hit

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Jon Clayton:

Now let's get back to the show.

Jon Clayton:

Do you recall the first time that you heard about biophilic design?

Jon Clayton:

Because it's not a term that most people just won't be familiar with it.

Jon Clayton:

Do you remember the first time you heard about it and what you thought about it?

Nicla Diceglie:

Yes I, I remember clearly I was in London.

Nicla Diceglie:

It was more or less this time of the year, when there is like a focus, when there is

Nicla Diceglie:

a decor and all this interior design fair.

Nicla Diceglie:

And I was in um, in Chelsea Arbor with where I raised the.

Nicla Diceglie:

The design center.

Nicla Diceglie:

And um, there were different talks, different seminars, and there was

Nicla Diceglie:

one in this amazing shop where they used to sell rugs inspired by nature.

Nicla Diceglie:

They, honestly, I remember a rug, they looked like a coral.

Nicla Diceglie:

It was fantastic.

Nicla Diceglie:

So I was attracted, but the colors, so I went in, I sat there, I

Nicla Diceglie:

recognized one of my tutors, the tutor from the school where I studied.

Nicla Diceglie:

I said, okay, I sit down and I'm gonna listen.

Nicla Diceglie:

And she was, talking about biophilic design.

Nicla Diceglie:

I was like, okay.

Nicla Diceglie:

I was attracted by the images, which had lots of nature, lots of plants

Nicla Diceglie:

were beautiful calming images.

Nicla Diceglie:

So I sat down and I started listening to the talk.

Nicla Diceglie:

And obviously biophilic design didn't mean anything to me.

Nicla Diceglie:

I was like, okay, what's this?

Nicla Diceglie:

And but the more she was explaining what it was, how it's, um.

Nicla Diceglie:

introduced to design to architecture.

Nicla Diceglie:

And the more I was engaged, I was like, okay.

Nicla Diceglie:

And it really felt because of what happened to me, I

Nicla Diceglie:

was like, this makes sense.

Nicla Diceglie:

This, it was like a. Bald moment.

Nicla Diceglie:

Like those are lighting moments when you feel like, oh my God, yes.

Nicla Diceglie:

And um, and yes.

Nicla Diceglie:

And then I went back home.

Nicla Diceglie:

I remember like, um, taking the name of this person and she recommend a

Nicla Diceglie:

couple of books to read the essay.

Nicla Diceglie:

So I started reading and that started educate myself.

Nicla Diceglie:

But I do agree.

Nicla Diceglie:

Now it's how many years later?

Nicla Diceglie:

Probably five, six years later.

Nicla Diceglie:

I just delivered a talk on Tuesday.

Nicla Diceglie:

No one knew what biophilic means, and they go well, I bio.

Nicla Diceglie:

What?

Nicla Diceglie:

Then when you start explaining it, it is about nature introduces nature.

Nicla Diceglie:

They all think oh, okay, but still, it's a word that I've been told the other day.

Nicla Diceglie:

Don't use it in your message because people disengage, don't understand it.

Nicla Diceglie:

It was like, yeah, but.

Nicla Diceglie:

The point is to educate people as well, to know what it is and

Nicla Diceglie:

to recognize the word and to make it more like maybe sustainable.

Nicla Diceglie:

20 years ago it was a new word, right?

Nicla Diceglie:

No one knew what it was so yes.

Nicla Diceglie:

I still a. People that don't know it, but I am, I'm trying to find an easier way to

Nicla Diceglie:

put it, but the end of the day is really reconnecting People with nature Indoor

Nicla Diceglie:

simply said, that's way it is and it's,

Jon Clayton:

I think it's I think it's okay to use the word, it's fine.

Jon Clayton:

I guess it's a case of.

Jon Clayton:

Knowing your audience that if you are talking to a room of architects and

Jon Clayton:

designers, they are very likely to understand what it is, or at least

Jon Clayton:

heard of it, they're gonna know.

Jon Clayton:

Whereas if it is a homeowner that is looking to do something

Jon Clayton:

with their interiors, then I guess that's the thing where.

Jon Clayton:

A little bit more explanation around what we designing with nature, to give them

Jon Clayton:

a little bit more explanation with, and it's just, that's just a messaging thing.

Jon Clayton:

I think just making sure that the messaging is right for the particular

Jon Clayton:

audience that you're talking to.

Jon Clayton:

And one day that, as I say, that could be the room full of architects

Jon Clayton:

and the next week it could be a homeowner that's planning to do.

Jon Clayton:

A renovation of their interiors in their home.

Jon Clayton:

And in that instance then maybe the language is slightly different,

Jon Clayton:

but then as you say, there's an opportunity to educate people about it.

Jon Clayton:

You know, We design with nature.

Jon Clayton:

Oh, by the way, did you know this is called biophilic design

Jon Clayton:

and this is what it's all about.

Jon Clayton:

And you can teach them something new at the same time.

Nicla Diceglie:

Yes.

Nicla Diceglie:

Yes, indeed.

Nicla Diceglie:

Yes, I agree.

Jon Clayton:

was that.

Jon Clayton:

When you heard about it, when you heard about biophilic design, would you say

Jon Clayton:

that was the moment when everything clicked and came together for you?

Jon Clayton:

Or was there another occasion?

Jon Clayton:

Was there another moment?

Jon Clayton:

'cause earlier in the conversation you talked about, it was like over a period

Jon Clayton:

of time there was like pieces of the puzzle that were slowly coming together.

Jon Clayton:

Was there a particular moment when it all clicked and you were like, yes, this

Jon Clayton:

is exactly the direction that I want to go in and this is what I want to do.

Nicla Diceglie:

Yes.

Nicla Diceglie:

Yeah, you're right there.

Nicla Diceglie:

It wasn't straightforward.

Nicla Diceglie:

It was a really.

Nicla Diceglie:

Long process because yes, I heard the biophilia design.

Nicla Diceglie:

Yes, I read books and whatever.

Nicla Diceglie:

But it wasn't until probably two years ago to different differentiate

Nicla Diceglie:

my income, my business, and I wanted to create a course, an online course.

Nicla Diceglie:

'cause now.

Nicla Diceglie:

Online courses, digital courses are quite popular and people are used to do things

Nicla Diceglie:

online and I was like, okay, what do I do?

Nicla Diceglie:

What do I talk about?

Nicla Diceglie:

And that's when working with a coach, this strengths and this passion came along.

Nicla Diceglie:

And uh, and then, and then I was like, yeah, I know a lot about

Nicla Diceglie:

biophilic design and uh, well, well, why doesn't reflect in your business,

Nicla Diceglie:

in your, even on your website.

Nicla Diceglie:

I was like I didn't really.

Nicla Diceglie:

Know how to put that, how to introduce that, and that during the creation of this

Nicla Diceglie:

course, and a lot of mind mapping, a lot of thinking, I think that being a business

Nicla Diceglie:

owner probably you appreciate that, is a, is nearly a personal journey as well,

Nicla Diceglie:

as much as a business journey because you kind of reflect a lot on who you are.

Nicla Diceglie:

Who you resonate with in terms of clients, what do you wanna do?

Nicla Diceglie:

It's a lot of self discovering at the same time.

Nicla Diceglie:

So at that point, it was when, two years ago, when everything was absolutely clear,

Nicla Diceglie:

and it was when I decided that I wanted to give this particular focus or angle to,

Nicla Diceglie:

to my business and, so combining my love for Colin, combining my love for nature,

Nicla Diceglie:

I came out with bold biophilic design as well, because usually when we talk about

Nicla Diceglie:

biophilic design, everyone connected with plants think, oh, it's a putting

Nicla Diceglie:

a couple of plants there and there, and all this beige neutral environment, which

Nicla Diceglie:

is not, or at least it's not just that.

Nicla Diceglie:

Think how many bold colors there are in nature, fruit, flowers,

Nicla Diceglie:

there are so many bold colors.

Nicla Diceglie:

So why do we have to think of biophilic design as a neutral environment?

Nicla Diceglie:

It could be bold.

Nicla Diceglie:

Okay.

Nicla Diceglie:

So that's when I decide, okay I think this is me and this is how

Nicla Diceglie:

I wanna create a my own niche.

Nicla Diceglie:

Which is directed to people that like me, love colors, love nature,

Nicla Diceglie:

and they want that into their houses or not just the houses, the offices,

Nicla Diceglie:

the any indoor space really doesn't have to be limited to their houses.

Nicla Diceglie:

It can be office, restaurant, hotels even hospitals.

Nicla Diceglie:

I mean there are, I don't understand why hospital have to be so gray and

Nicla Diceglie:

sad, like people are already sad there.

Nicla Diceglie:

We need to help them to feel better, and I understand maybe can have

Nicla Diceglie:

real plants because of people may be allergic or for hygiene or whatever,

Nicla Diceglie:

but we can introduce nature indirectly.

Nicla Diceglie:

With nice landscape, picture, nice colors and reminds of nature.

Nicla Diceglie:

There is so much going on in this industry at the moment.

Nicla Diceglie:

Talk, talking about how can a architecture and design as well can help people to feel

Nicla Diceglie:

better and to feel nurtured by design, not just from an aesthetically point of view.

Nicla Diceglie:

And I love that about biophilic design.

Nicla Diceglie:

There's just no link to how a space is gonna look like, is how

Nicla Diceglie:

a space is gonna make people feel.

Jon Clayton:

And as you mentioned there, particularly in healthcare environments,

Jon Clayton:

hospitals, health centers, places like that, this would be such a benefit for

Jon Clayton:

the occupants of those buildings to be able to have a space that made you.

Jon Clayton:

Feel better just being in the space.

Jon Clayton:

You feel better and that's something absolutely that

Jon Clayton:

we could achieve with this.

Jon Clayton:

So just actually while we're on the subject as the benefits, just let's

Jon Clayton:

just pretend that I'm somebody that doesn't know anything about this.

Nicla Diceglie:

Yes.

Jon Clayton:

Could you just share some of the benefits of bold biophilic design?

Jon Clayton:

We've already talked about a few things there already, if I was

Jon Clayton:

somebody that you'd just met and I knew nothing about it, how would you

Jon Clayton:

explain it to me and, make sure that I, understand the benefits of it.

Nicla Diceglie:

I think I will give you an example here because there's been

Nicla Diceglie:

a study a long time ago, a research made in a hospital in Singapore

Nicla Diceglie:

where patient they were exposed to nature, proved to recover quicker.

Nicla Diceglie:

They were asking for less painkiller.

Nicla Diceglie:

And they were less anxious.

Nicla Diceglie:

The patient that were a more enclosed traditional room, hospital room, they

Nicla Diceglie:

actually took longer for them to recover.

Nicla Diceglie:

They needed more painkillers, they were anxious, blah, blah, blah.

Nicla Diceglie:

What did, what was the result of this study that connecting with nature?

Nicla Diceglie:

Was actually helping people to feel better and is being proved by many other studies.

Nicla Diceglie:

I mean is biophilic design is a research based approach.

Nicla Diceglie:

I really want to, I like that because it's not just a style or a fashion or a trend.

Nicla Diceglie:

It's backed up by research and it's been proven to reduce blood pressure.

Nicla Diceglie:

It helps with increasing creativity and productivity.

Nicla Diceglie:

He helps with mental health, improves the with the depression, anxiety.

Nicla Diceglie:

Lots of G gp, even in England, recommending to depressed

Nicla Diceglie:

people to start gardening.

Jon Clayton:

Yeah.

Nicla Diceglie:

Why is that?

Nicla Diceglie:

Because you are a door, you are exposed to natural light.

Nicla Diceglie:

Natural light is set to regulate our circadian rhythm, which is

Nicla Diceglie:

our internal biological clock.

Nicla Diceglie:

So we regulate the awakened sleeping time the soil, if you can contact

Nicla Diceglie:

with the soil container, substances, and natural antidepressant.

Nicla Diceglie:

What I'm trying to say, that introducing nature indoor with plants with view to

Nicla Diceglie:

the outdoor, with colors inspired by nature has a big effect on our mind.

Nicla Diceglie:

And the effect is like we feel calmer, reduce stress.

Nicla Diceglie:

There are big companies like, am I allowed to mention big companies?

Nicla Diceglie:

Yeah, Amazon Google for example, they embraced it.

Nicla Diceglie:

There is an office, I think it's in Atlanta or an Amazon office, they

Nicla Diceglie:

have something called the Spheres, which is this big space full with.

Nicla Diceglie:

Plants is nearly the Q Gardens like with all this plant is amazing just to watch

Nicla Diceglie:

it and people, employees go there, to have meetings, to have a walk, to relax.

Nicla Diceglie:

Why if this big name having in, why do you think this big name has embrace it?

Nicla Diceglie:

Because of the wellbeing of the employees.

Nicla Diceglie:

So there are so many benefit and I can talk for myself firsthand experience.

Nicla Diceglie:

It does help.

Nicla Diceglie:

With mental issues, depression, anxiety.

Nicla Diceglie:

I'm not gonna say that's the only way.

Nicla Diceglie:

No, it does help.

Nicla Diceglie:

I mean, Why not?

Jon Clayton:

a lot of benefits there.

Jon Clayton:

This is a sentiment that was shared by my late father-in-law.

Jon Clayton:

Um, He often used to talk about fresh air and dirt.

Jon Clayton:

This was like his antidote for any ailment or illness.

Jon Clayton:

It was always like, oh, he just fresh air and dirt.

Jon Clayton:

That's what you need.

Jon Clayton:

Just get out there in nature.

Jon Clayton:

A retired farmer, so very much connected to the land.

Jon Clayton:

It's, there's a lot of truth in this for sure.

Jon Clayton:

Absolutely.

Jon Clayton:

Yeah.

Nicla Diceglie:

I just mention something quickly?

Nicla Diceglie:

Just think about many centuries ago, where were we living in the countryside?

Nicla Diceglie:

Okay.

Nicla Diceglie:

And life.

Nicla Diceglie:

Did they talk about stress back then?

Nicla Diceglie:

No.

Nicla Diceglie:

We were in contact with nature.

Nicla Diceglie:

We were like foraging.

Nicla Diceglie:

We were outside.

Nicla Diceglie:

We didn't spend so much sitting.

Nicla Diceglie:

We were outdoor what happened, and now we spend 99% of our day

Nicla Diceglie:

sitting indoor working in the home.

Nicla Diceglie:

Your office, you go to the gym, you traveling by train, by car.

Nicla Diceglie:

You name it, we are indoor all the time, so we lost that.

Nicla Diceglie:

Connection is an instinct.

Nicla Diceglie:

We, as human being, we are made to be living in nature.

Nicla Diceglie:

Clearly with industrial revolution, life changing, lifestyle changed,

Nicla Diceglie:

our life changed, but we have to act now and do something to.

Nicla Diceglie:

To go a little bit back and to reconnect with nature as much as we can.

Nicla Diceglie:

So to those that don't have the time to spend, I dunno, maybe an hour as we

Nicla Diceglie:

do work our dog in the morning, maybe just spend 20 minutes out outside,

Nicla Diceglie:

like just enjoying the natural light.

Nicla Diceglie:

Or look into a tree, look into a garden just to, because even those 20 minutes

Nicla Diceglie:

help our brain a lot and reduce stress.

Nicla Diceglie:

So for me it's I dunno, for me it, it's, that's my main message,

Jon Clayton:

Yeah.

Jon Clayton:

I love that.

Jon Clayton:

So compared to your dark days in that underground office as

Jon Clayton:

a project manager um, what does your typical week look like now?

Nicla Diceglie:

I do.

Nicla Diceglie:

Lots of different things.

Nicla Diceglie:

Some days I may be sitting and just working on a client project, designing

Nicla Diceglie:

and um, choosing fabric colors.

Nicla Diceglie:

Other days I am gonna be on site based on the project.

Nicla Diceglie:

Other days, maybe I go out and do networking.

Nicla Diceglie:

As this week I've been doing a lot of recording interviews and things like that.

Nicla Diceglie:

'Cause I'm focusing quite a lot in getting the word out there.

Nicla Diceglie:

Getting, to, not myself, but biophilic design visibility a lot.

Nicla Diceglie:

And obviously I do I do go out every day.

Nicla Diceglie:

I can go to my local park, I can go to the seaside for a walk.

Nicla Diceglie:

I try to squeeze in at least an hour outdoor every day.

Nicla Diceglie:

But at the moment it's obviously, with.

Nicla Diceglie:

This life split between England and Spain.

Nicla Diceglie:

I need to settle my business here.

Nicla Diceglie:

I need to do a lot of network and get to know a lot of people.

Nicla Diceglie:

And that gave me the opportunity to explore Barcelona quite a lot, which is

Nicla Diceglie:

amazing from architecture point of view.

Nicla Diceglie:

So it, it varies like during the week I can do different things.

Nicla Diceglie:

And that's why I love about this job.

Nicla Diceglie:

'cause probably one of the reason I left the corporate word is that I

Nicla Diceglie:

couldn't cope with the nine to five.

Nicla Diceglie:

Work anymore and doing always the same thing, being always in the same

Nicla Diceglie:

place.

Nicla Diceglie:

That was killing me while now I have a little bit of everything.

Nicla Diceglie:

I have days when I don't leave my office, other days when I

Nicla Diceglie:

don't sit at all at my desk.

Nicla Diceglie:

Other days I just speak to clients, to people.

Nicla Diceglie:

love that.

Nicla Diceglie:

And I, I dedicate sometimes to my online course I talk to my students it can be

Jon Clayton:

Yeah.

Jon Clayton:

Good.

Jon Clayton:

It sounds like you have a nice variety.

Jon Clayton:

Nicola, what would be the main thing that you would like to

Jon Clayton:

leave everyone with today?

Jon Clayton:

What's the main thing you'd like them to take away from our conversation?

Nicla Diceglie:

Problem is to think at.

Nicla Diceglie:

Our space, our house, home office has not only a space where you

Nicla Diceglie:

live, but it's a space that need to nurture and restore you.

Nicla Diceglie:

So it has to be a space.

Nicla Diceglie:

Let's talk about the home, for example.

Nicla Diceglie:

Our home has to be a space where you live.

Nicla Diceglie:

Everything outside.

Nicla Diceglie:

All the stress get outta your mind.

Nicla Diceglie:

Space needs to support you, to help you to be better, to be healthier,

Nicla Diceglie:

to be happier, and doesn't have to be a space that stress you out even

Nicla Diceglie:

more because maybe it's chaotic, it's not functional, it's cluttered, it's

Nicla Diceglie:

sad because of there are no colors.

Nicla Diceglie:

A space that need to, I would say, need to reflect your mental

Nicla Diceglie:

status, your emotional status.

Nicla Diceglie:

That for me means he has to be a positive space.

Jon Clayton:

Yeah.

Jon Clayton:

That's definitely good advice for sure.

Jon Clayton:

Nicola, I have one quick question for you.

Jon Clayton:

We share a love of travel and I love to travel and discover new places.

Jon Clayton:

I was just wondering if you could share one of your favorite places

Jon Clayton:

and what you love about it.

Nicla Diceglie:

Ooh, wow.

Nicla Diceglie:

That's a difficult one because I love traveling.

Nicla Diceglie:

I love many places.

Nicla Diceglie:

One that comes to mind is definitely Thailand.

Nicla Diceglie:

Probably I love the vegetation the lifestyle, the really

Nicla Diceglie:

calm, really relaxed.

Nicla Diceglie:

But one of.

Nicla Diceglie:

The most beautiful places I visit was the Amalfi Coast.

Nicla Diceglie:

I might be biased because I'm Italian, but I'm gonna mention English Place

Nicla Diceglie:

as well, but Amalfi Coast, I remember clearly the smell of the lemon trees.

Nicla Diceglie:

Oh my God, that it's like really engraved in my mind.

Nicla Diceglie:

And the colors, the colorful houses.

Nicla Diceglie:

The amazing food I love as well the Chiqua in Tuscany again, because there is this

Nicla Diceglie:

corner, I can't remember exactly which town because the Chiqua is five different

Nicla Diceglie:

little towns on the coast, but one of them has got this bay with colorful houses.

Nicla Diceglie:

It was just like amazing.

Nicla Diceglie:

It doesn't look real.

Nicla Diceglie:

And I love the cots world in England.

Jon Clayton:

wow.

Jon Clayton:

We got free for the price of one though.

Nicla Diceglie:

Yeah.

Nicla Diceglie:

Is oh my God.

Nicla Diceglie:

I just I talked to someone today here in Spain that she's going for a trip

Nicla Diceglie:

next week and I said, you need to visit BA because it's some, it's just

Nicla Diceglie:

a tiny little out of this word town.

Nicla Diceglie:

So I think these are my favorite places I travel

Jon Clayton:

Or some solid choices there.

Jon Clayton:

NICoE, thanks again for being a guest on the show.

Jon Clayton:

Really appreciate you sharing your story.

Jon Clayton:

And I'll just gonna double check again, where's the best place for

Jon Clayton:

people to connect with you online?

Nicla Diceglie:

Definitely Instagram.

Nicla Diceglie:

I'm there as Nicola the Interiors or LinkedIn as well.

Nicla Diceglie:

LinkedIn as Nicola Lia, my name and surname those two platform.

Nicla Diceglie:

Then there is the website as well, but I'm quite active on.

Nicla Diceglie:

To on this two platform.

Nicla Diceglie:

So happy to

Jon Clayton:

okay, I'll make sure that we put those links to

Jon Clayton:

your profiles in the show notes.

Jon Clayton:

Nicola, thanks again ever so much.

Nicla Diceglie:

Thank you very much, John for having me.

Nicla Diceglie:

It's been a pleasure and I hope you and your listeners enjoy.

Nicla Diceglie:

You know the topic of today recording really.

Nicla Diceglie:

Thank you very much for having me.

Jon Clayton:

Thanks so much for listening to this episode

Jon Clayton:

of Architecture Business Club.

Jon Clayton:

If you liked this episode, think other people might enjoy it or just want to

Jon Clayton:

show your support for the show, then please leave a five star review or

Jon Clayton:

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Jon Clayton:

It would mean so much to me and it makes it easier for new

Jon Clayton:

listeners to discover the show.

Jon Clayton:

And if you haven't done so already, don't forget to hit the follow or subscribe

Jon Clayton:

button so you never miss another episode.

Jon Clayton:

And if you'd like to connect with me online, you can do that

Jon Clayton:

on most social media platforms.

Jon Clayton:

Just search for @mrjonclayton.

Jon Clayton:

The best place to connect with me online is LinkedIn and you can find a

Jon Clayton:

link to my profile in the show notes.

Jon Clayton:

Remember running your architecture business doesn't have to be hard

Jon Clayton:

and you don't need to do it alone.

Jon Clayton:

This is Architecture Business Club.