Welcome back podcast fam. All right, we're going to, into some nitty gritty goodness. Today. I got asked a couple of times, Michelle, how did you create 40 K in eight days? So I want to break this down and anytime I share money wins, I. I usually get asked, how did this happen? And I wanted to share with you guys that the more questions you ask, the more I'm going to answer. So if there's things that you want to know that I'm doing my business, if you're like, how did you do that? Just message me on Instagram. Send me a question. And I will either answer it on IgG in my private Facebook community and or here on the podcast, because here's the deal. I do not believe in being a gatekeeper of information. I believe it's possible for me. Is it possible for you? And I'm always going to share and teach you and give to you and answer your questions because more women making more money is my love language. So let's break this down. I know that when you guys ask, how did this whole. How did you do that? Where did that money come from? That's what you're really asking is where'd the money come from? What were you selling? What were you doing? What was happening now? I do want to be clear when I share this to you, that you do not need to replicate this. You need to do not need to do exactly what I do the way in which your business is structured, should support. How you want to run your business, the way that you price your offer should support how you want to price your offers and you making 40 K and eight days may look very different than the way in which I made 40 K in eight days. I've had clients literally make 40 K in two days, and it looked very different than the way in which I made 40 K. And I just want to reflect that and pour that into you because it's going to look different. So while I'm going to break this down today, I don't want you to feel like you need to do exactly what I did because it's going to look different for you than it will for me. But it doesn't mean that it's not possible because it's so flipping. Is. So for me, when I was creating today's episode, the first thing that came through me was when I made this money, this money came from other offers, selling other offers. And you guys know my firm belief is that everything sells everything. I say that all the time. I believe that to my core, that everything sells everything. Literally, anytime I'm selling one thing, other things sell, um, therefore I never have so much pressure on like one offer to like perform because I know something else will sell. Like I firmly believe that. And I am just obsessed with a business that gives me that freedom, that grace, um, that security to know that no matter what, we'll have money coming in, because I'm not solely dependent on one thing to sell, to fund me my life, my business. Et cetera now with this 40 K. So what I did do, and what I was doing at this time was I ran an $88 masterclass. The end of that masterclass, I don't normally do master classes. I think it was. First or second one of the new year. I don't do them too, too often. I literally only do masterclasses when I feel the nut studio masterclass. I do not do them on, based on I'm going to do a masterclass so I could sell my offer at the end. I think that that's a cool strategy. It's just not my strategy. And so I'm just going to share that with you very potently. Very honestly, anytime you see me do a masterclass, it's literally because I have something so important and so good that I need to bring to you in a masterclass. Therefore I'm going to produce a masterclass, but it's not coming from a launch strategy, run the masterclass sell at the end. So that's first and foremost. So I ran an ADA dollar masterclass, which was the rewrite your money story masterclass $88 ran it, that led to women. What happened was women joined that master. Actually, it was at $88 during the pre-sale and then it was 111 at public pricing. So $88, $111 masterclass. The end of that masterclass, I did promote my upcoming program money mastery, which is now public. We're selling that publicly right now. You guys heard me talk all about it? My last. You guys have seen me talk about it on Instagram right now, too. If you want details of that, just go to the show notes, you'll find the sales page and all the details there. And then of course you can always DM me on Instagram, but anyway, the end of that masterclass, I promoted and pitched money mastery. What happened at the end of that masterclass was multiple women joined money mastery. And then I had another woman on that masterclass that joined one-to-one at painted. Every single one of those clients paid in full and I'm bringing that detail to you because that increased revenue very quickly. I'm all for painful. And I'm all for payment plans. Like I firmly believe in both. And I love both. I think that they're so juicy and honestly like I'm here for it all and whatever the person that's coming in or whatever they prefer to do, like here for it, celebrating it and moving forward. So that was where a chunk of the money came from. Okay. Then. I had a previous client, a previous client from a previous program. I ran, I was running at capacity. We close that out, like beginning, mid, April, and I had a client inside of that offer that reached out for actually two clients, two clients from that offer that reached out to reserve their spot for the mastermind. One started right away and then another one reserved her spot for eight August, where to hard one reserved her spot for August. And one came in. Both of those points paid in full. So now what happened was we had multiple women come in from money, mastery, painful. We had a one-to-one client painful, and then we had two women come in from, at capacity, which was a different offer. Join my mastermind and pay in full. Then that same week another in that eight day time span, another soulmate dreamy client who has been in my DMS for about a year. Inquiring about coaching just was never the right timing offers, et cetera, but we've stayed in touch and we stayed friends. Always supporting her from afar, came out of nowhere and applied for my mastermind. I literally opened my email and I was like, oh my gosh, it's so good to see her name. If you're listening, I love you. And I'm so excited to work with you. I saw her name in my application to the mastermind, reached out to her. She put a deposit in right away and she starts in June. So that literally those clients that came in from the masterclass into money mastery, the one-to-one client. And then I had three masterminds. Women reserving their spots, months in advance and every single client had paid in full. And then we had a client come in and put a deposit down for the mastermind. And now she that'd be recurring revenue coming into the business for the next six plus months. So here's the deal I'm always selling publicly. Forward-facing on Instagram. And then I'm always selling with inside of my offers, no matter what I'm doing, even if it's a free masterclass, even if I'm in my Facebook group, just going, wow. You should join my Facebook group, by the way. It's so valuable. And we have, so we just revamped it. We have so much goodness happening inside of that Facebook group. The link is also in my show notes for you to get inside of there or the links in my bio free, amazing let's connect. Let's be friends. I want to pour into your business. I want to get to know you join us inside of. So with this, I'm always settling publicly and I'm always telling within offers within my like running offers. And then, um, with an offers that are ending and or offers that are maybe like a masterclass free masterclass, public masterclass, I'm always telling her on the podcast, you guys can hear that very evidently and there's reason for that. And we'll tell you that here in a moment, but the reason that I'm always selling. One is, I love it, but it's never coming from a place of, oh my God, I need to sell, to pay my bills. Like this offer is the only way I'm going to make money. I do not sell from that place. I don't believe that my clients pay my bills. I pay my bills, but whenever I do. I sell from a place of like, I, can't not, not talk about this because this is going to transform women's lives. You can transform their business, can transform their income. I believe that to my deepest core. So I'm always talking about my offers and I'm always talking about multiple offers and I'm always talking about the ways in which you can work with me and something that I've done within the last year that I've just been obsessed with, that you guys utilize. Is in my IgE bio. If you go to my Instagram at Michelle Hartman, we're not friends on there. Let's be friends. Send me a message. I want to connect with you. Um, it means so much when you guys listen to the podcast and you reach out, we get to connect on a human level. So like, don't be afraid. Let's be real friends. Um, but on my IgE, You'll see, I have all of my active offers on there and whether I'm taking spots for my mastermind or not, that's by application. So if somebody applies for the mastermind and we're fully booked, I can reach out to them and they can simply reserve their spot for months to come. Like women can reserve their spots at all different times inside of that mastermind. So we keep that up here around money. Mastery details are on there, my free Facebook communities on there. And then anytime I'm selling a micro offer. Uh, capacity or masterclass, et cetera, that goes on that link. So the beautiful thing is even when I'm not publicly selling something, whether that's one-to-one or my mastermind, somebody could find me literally today. And go on that link and see the ways in which they can work with me and get a feel for what my work is. That's working in my favor without me having to try really hard. And I will share with you that contributed to that 40 K in eight days, because those women that especially came in for the mastermind, I didn't pitch my mastermind in that capacity. So those two women that came into ask capacity had seen that I ran. From that link in my bio and from me celebrating and talking about my mastermind clients. And then the third woman that Joanne had literally found the link in my bio. That's working for me and bringing in money all of the time. Now, if you look at that link, um, it's not a link tree. My team had created that. I think it's a Kajabi webpage with different links, so there's no right or wrong. I'm not saying you can't lose link tree. I know, years ago there was so much Snick stigma around link tree. Don't really know what the news is on that. Um, but I say path of least resistance make it easy. Um, and if you're not super tech savvy to have like a landing page, just use a link tree. Um, and I think there's other ones now I forget what the name is. R, um, but having your links available and when people find you and they're like creeping on you, or there's like people that have been in your community for a while and they are like, oh, I forgot about Michelle. I'm like, I've been wanting to work with her. I wonder what she's got going on. They're going to like creep. They're going to look at things and read before they reach out to you. That's how a lot of buyers are. So give them access to that. Now with this, I'm always forward facing selling and. When I say that, what I mean is I'm always selling something again, not from a place of half too, but from a place of want and desire. I literally love selling. It's like a love language because I know when women come to my world, like their lives and businesses are never the same. I know that. And so I'm not, I'm not going to hide those gifts from the world. Right. As you, you should do as well, like share your gifts to the world. The people need you, let them pay you. But the beautiful thing is, and I firmly believe this whenever I'm selling something, let's say we'll take money mastery. For example, I'm selling that currently forward facing right now, other things sell. And I expect them to, I kid you, not every time I'm selling something, even if it's an $88. Something else sells. And again, that's, everything sells everything. Therefore income is always increasing and that's where awareness around your offers. Your other offers outside of the one thing you're just selling in the moment is really important. And that's something that hugely. Hugely brought in 40 K and eight days. Like that's how we were able to quantum leap in such a short amount of time. What I, what I mean with that is we've had higher months than 40 K, but 40 Kane eight days was, uh, that was, that was like a record for us in quantum leaping time span. And then we had two 14 K cash days. May's incredible right now. And I'm so grateful. You guys see me celebrating a lot and I want to invite you to celebrate yourself. Like there's so much to celebrate in the day-to-day of business. And I want to encourage you to do that. Like it's just so potent and so powerful to celebrate with your community, whether it's money or not money involved, like literally celebrate everything. I'll give you an example. Um, I celebrated on my stories yesterday that I made returns, like the fact that I went to the ups store and returned things from Amazon. I thought it was like, deserve the biggest celebration because the amount of things that I have kept and not returned is it's unspeakable. It's not okay. It's a problem. I just think we're turning takes so much time, but I was really proud of myself and I celebrated that. And you guys like went crazy over that and that built a lot of connection with people that don't return things. Either we're bonding, we're building our community. So celebrate everything. Like I want you to celebrate the big things. I want you to celebrate the little things, cause that builds a lot of momentum in side of the business. But if we want to move things quicker, if we want to make more money quicker, We want to give our people more avenues and ways to come in and buy. Right. And I think so often what we do is we focus on the one thing that can make us money and we create a lot of stress around it. And something that really shifted for me as I headed into may from a very transparent place. You guys, if you listened to my episode, Grief and navigating that think that was just two episodes ago. Everything that Khan and I went through in April, of course, we're still navigating it right now. Like I just didn't have the bandwidth to care or to worry. And I want to just reflect that to you again, because I'm a firm believer that that's continuing. To my success because the less I worry, the less I can sit on Instagram and be like, where are the people like in think about numbers and money. And obviously you guys know I'm here for all of that and teaching this inside of money mastery, but like literally the less fucks you give, the more money you make. I believe that to my core. And I think the fact that I headed into may, I didn't head into may with any income goals and I didn't really have expectations. The expectation I set when Mae started, feel free to take this as we start doing. Was literally, I literally said, I just know we're going to make more money. And like, that was the standard that I've just been holding all month and it's been so fun. It's been so playful. I didn't set income goals and things are just moving so quickly because I desire them to, but also I believe that they will, and that's a big proponent of making more money and making more money quickly. And literally the art of giving less fucks is so. Potent and is so powerful to your income growth. And I guess again, teaching this inside of money mastery, this has to be a whole module because the art of this and the art of mastering, this is literally life-changing for the clients that are coming into your world, the people that you magnetize in and the amount of money that you make. And I cannot wait to pour this to the women, pour this inside of the women that come inside of that program. Again, the link is in the show notes of today's episode. Now, one last thing I want to pour into you. Is, and I mentioned this a little bit, but I want to give a little bit more context in a little bit more detail on this. I'm always selling inside of current offers. What I mean by that is anything that I run any offers at capacity, my mastermind one-to-one, um, money mastery. Tra I'm always selling in those current offers and I'm upselling clients, I'm re uh, resigning clients. And this does a couple of things, this upsells clients. Um, so that increases my income. Right. Um, and that has more clients coming into multiple different offers. And with this clients want to stay in your world, especially if they're having a good result with you. This allows them to get more proximity to you and allows them to stay within your offers and allows them to see more growth. But oftentimes I see people not do this. I see them not wanting to sell to their current clients. And the thing is like your current clients paid you already. Like somebody that's paid you once wants to pay you again. That's why people teach paid masterclass. That's why people teach that, that strategy. And it works right where you host a paid master class and then somebody. You launched an offer at the end and you give them like a special discount period. People pay at the end for the next thing. And it's easier for them to do that because they've already paid you once somebody has already paid you once. There's a. Less barrier to entry there where I trust you more and I've already gave you money. And then if you deliver on what you said you were going to deliver on and you like blew my mind in that masterclass or that webinar, or that challenge that I just paid for, I'm going to want to pay you again. And it's very similar with selling inside of offers. If clients are seeing results and they're super happy on what you're delivering and they're. Loving the space, loving the environment, et cetera, give them another place to go. Upsell them, do VIP options. Um, sell them into the next program, upgrade them into one-to-one or your mastermind, except Trump grade them into the masterclass. You're running like play and don't be afraid to sell within your offers. I see so many people not do this. And again, your people, sometimes they don't know what's coming. If you don't tell them, we tend to think people. Mind readers, and that will exponentially increase your income. So that's where the 40 K and eight days came from. And we've got so much juiciness coming for the podcast. I just, before I hopped on here to record today, put on my stories and I want to say this on here. Cause I'd love for you to DM me. I put on my stories, any questions, topics that you have and want to hear about on the podcast? Messaged me on Instagram. Your feedback is so important to me. And I want to know what you guys want to know. I want to know what you're struggling with. I want to know what you're like. I wish someone would just create an episode of podcasts on this. Like, I just want to hear about this. I want to learn about this. Give me the goods, like tell me what you want. I'm opening up that channel. So go ahead and DME on, on the socials, over at Michelle Hartman, let me know what's coming up for you and for now, I'll see you in the next episode, you relaxed and wealthy woman. You I'll see you.