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[00:00:12] Jay Schwedelson: We are back for what's up this week from the Do This, not That Podcast presented by Marigold. This is our short episode of Breakdown, what's going on this week in business and marketing and life, and then we still have our other episodes later in the week. So what's going on there is all sorts of stuff going on this week.
[00:00:27] Jay Schwedelson: So first off, let's talk about some news coming out of Meta. We all know that Meta of course, owns Instagram and they own Facebook and all that stuff, but the other thing that Meta owns is WhatsApp. Now you're saying who cares about WhatsApp? Well, up until now, uh, ever since Meta bought WhatsApp about 11 years ago, there has been no ads basically on WhatsApp.
[00:00:50] Jay Schwedelson: But that is changing. Now Meta is finally bringing ads to WhatsApp and they're introducing ads to the [00:01:00] 1.5 billion people that use it per day. And the targeting is gonna be bananas. 'cause you're gonna know exactly where people are. What they're doing on their devices, all of this stuff. And you're saying, well, I don't really care.
[00:01:11] Jay Schwedelson: I'm not gonna get involved with that. But that's not true because if you're running ads on meta, then you know that you usually run your ads on Instagram and Facebook simultaneously. And over the coming months, it's now gonna bleed over to WhatsApp as well. And there's gonna be a lot of new inventory. So be on the lookout.
[00:01:27] Jay Schwedelson: And now is a great time to really get on the, uh, the early stage. Of WhatsApp advertising 'cause it's gonna be another massive platform for everybody to tap into. So that's a change that just happened literally. Now the other interesting thing that's going on, and this is data coming out of World Data research, something that's really impacting, I.
[00:01:49] Jay Schwedelson: Business to business content downloads. So, so often business marketers put out their content like, you know, the SMB guide to whatever, the playbook for whatever the ebook [00:02:00] for whatever. A new trend that we're seeing working really, really well is something called preformat or preformat modifiers, which means you're adding a word or a phrase to the start of whatever it is, the name of your content is, and it's.
[00:02:15] Jay Schwedelson: Increasing download rates by about 20%. So what do I mean by that? The three different. Preformat modifiers that are doing great are the word growth, the word micro and the phrase quick fix. So how do you implement this and what should you be doing? So instead of putting out something like, um, the playbook on whatever, the SMB playbook on whatever it would be, the growth playbook for SMBs or instead of the SMB guide, it would be the growth SMB guide.
[00:02:45] Jay Schwedelson: And instead of a case study, it would be the growth story. Calling it growth as the first word, especially right now in a difficult period to try to actually have growth is really giving that significant boost. The other ones that are working well, as I mentioned, [00:03:00] are micro, so instead of a webinar, you call it a micro session.
[00:03:03] Jay Schwedelson: Instead of a case study, it's a micro win instead of a report, it's a micro trend brief. Letting people know it's, it's easy to consume, it's short, it's fast, but switching it around from whatever you're calling your content to incorporate growth or micro is winning. And also quick fix is the exact same thing.
[00:03:22] Jay Schwedelson: So instead of checklist, it would be quick fix checklist instead of, you know, template. It's quick fix framework. This is what we're trying to do. We're trying to move along fast and that's what you want your content to feel like. And doing those pre modifiers are actually increasing con a consumption and download rate by about 20%.
[00:03:39] Jay Schwedelson: So that's so simple to test that one. What else is going on? So this is kind of. Really weird, disturbing, upsetting. I don't know. Match Group came out. So Match Group is the company that owns match.com and Okay, Qubit and Hinge and all these dating apps. So they did this study that they just came out this week that is all [00:04:00] about AI and single people, and this is really strange.
[00:04:04] Jay Schwedelson: This is the study they released. They're a big company. They said AI companions are gradually becoming a new option in the emotional field. What the study shows that 16% of respondents have considered robots as romantic partners because of the emotional support they provide. 16%. That is bunkers. I mean, you're in a room with a hundred people.
[00:04:28] Jay Schwedelson: 16% of those people think it's normal to have an actual relationship with ai. We're just getting started with all this stuff. The other thing, and this is actually an interesting thing, is that if you have a relationship with ai, which in and of itself is very strange, I would judge you, I'm sorry. 60% of people think that that is not cheating.
[00:04:48] Jay Schwedelson: Meaning if you find out that your significant other has a relationship with AI is like talking to about its emotions and whatever, um, do you think that that's cheating or not? I have [00:05:00] no idea what the answer to that is. I have no idea how I feel about that. I just can't believe that that's where we're at on this planet.
[00:05:06] Jay Schwedelson: But hey, here we are. That's what's going on. What else is going on in some meaningless information. I don't know why, this was fascinating to me, but data came out this week from techno, techno, which is the, the organization that tracks everything going on with restaurants, uh, in the United States. So what do you think in the last 12 months are the 10 restaurant chains that have opened the largest number of locations?
[00:05:29] Jay Schwedelson: I. I was surprised by this. Number one, what do you think Number one is? Number one on the list is Starbucks with 589 new locations. I'm like, dude, how many more Starbucks can you open? They're everywhere. They just opened another 589. The second one is Jersey Mike's 313. I haven't had a Jersey Mike's in a really long time.
[00:05:49] Jay Schwedelson: Then you get to Wingstop at 2 78. And the one that's on the list that blows my mind. The last one is Tropical Smoothie at 143 new locations. I just don't [00:06:00] understand because I used to go to Jamba Juice like a million years ago, but I stopped going and I'm like, do people still go to Jamba Juice? Not that this is Jamba Juice, it's Tropical Smoothie Bake, but I got a feel.
[00:06:09] Jay Schwedelson: Like, it's basically, you know, the same idea, I don't know. And then in useless TV information. So a new movie came out on Apple Plus this weekend and I watched it brand new. It's a thriller star starting, uh, starring Julianne Moore and Sidney Sweeney. I. It's called Echo Valley. It just came out. It's a thriller.
[00:06:28] Jay Schwedelson: And I like Julian Moore. I think she's pretty cool. So I watched it and it was a little scary. I don't like anything scary. I would give it. It's good. Not great, but I think that's gonna be the hot new movie. And the thing I'm most excited about that no one's gonna care about that's coming out right now, like today, is somebody feed Phil Season eight on Netflix.
[00:06:47] Jay Schwedelson: If you've never watched somebody feed Phil, you need to watch it. Lemme tell you why it is. Happy. It is nice. Nothing bad happens. It's like a mental massage. If you need a break from reality, you need to watch [00:07:00] somebody feed Phil. It's basically this dude, Phil Rosenthal, who was the original creator of Everybody Loves Raymond.
[00:07:06] Jay Schwedelson: The show has nothing to do with everybody loves Raymond, and what he does is he goes around to different. Places around the world, anywhere he can go to London, he can go to Mexico, he can go anywhere. And he basically explores all the different types of foods that you could eat there and cool stuff going on there.
[00:07:21] Jay Schwedelson: And the dude is pretty skinny, but he eats more food than anybody I've ever seen. It's wild and it's just fun. So nobody told me to promote this, but I love this show. Somebody Feed Phil, you gotta check it out on Netflix. It's very cool. I'm not very cool though, but you are for being here. I appreciate you being here and I hope you have an awesome week later.
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