Okay.
HostHello, everyone, and welcome to another episode of rooted in reaching season two.
HostWe are lucky today to have with us here in the studio Taylor Lake, the founder of Trophy Details, based here in South Bend.
HostIs that correct?
HostBased in South Bend but serving the region.
Taylor LakeCorrect.
HostOkay.
HostSo, Taylor, welcome to the episode.
Taylor LakeIt's a pleasure to be here.
HostWe are happy to have you here.
HostI know that even though you're relatively young, you've been an entrepreneur for a long time.
HostBut before we get into your background, tell us, what is trophy details?
Taylor LakeTrophy details is a mobile car wash in detail service.
Taylor LakeWhat makes us different is we go to our clients, making it convenient.
Taylor LakeWe provide quality services with trained detailers, giving your car special attention to detail, and it's super creative and innovative, and it's so something to look forward to in this industry.
HostYeah, yeah.
HostI can see why that would be valuable, because you have to squeeze it in after work, usually like, oh, I got a good congratulations.
HostYou have to do it on Saturday morning or you're trying to squeeze it in after work or something like that, and you remove that obstacle.
Taylor LakeExactly, exactly.
Taylor LakeUsually the clients that we're serving are mothers, business professionals, and these are people who are constantly on the go, that are busy.
Taylor LakeSo they really enjoyed that time that we give back to them to be able to balance their life.
HostRight.
HostSo would your average customer be sort of at work while you work on their vehicle?
Taylor LakeCorrect.
Taylor LakeSo they're either working in the office.
Taylor LakeWe get a lot of people that are remote.
Taylor LakeWe get elders who, of course, you know, they may not be physically able to do that service anymore or go sit at a shop for long periods of time.
Taylor LakeSo we create that ease for them by making the process easier.
Taylor LakeNo quote necessary.
Taylor LakeNo calling anyone on the phone for those who may have anxiety.
Taylor LakeAnd they're able to just get right on our website streamline process of this is what I need.
Taylor LakeBook it.
Taylor LakeWe're on the way.
HostAnd you're on the way.
HostAnd you'll go to any location.
Taylor LakeCorrect.
HostYou get an address, car parked outside.
Taylor LakeYeah.
Taylor LakeWe might beat you there.
Taylor LakeYeah.
HostYeah.
HostI love it.
HostYeah.
HostI mean, it really does seem like you're serving what was maybe a gap in the marketplace.
HostAnd so to that point, where did the idea come from?
Taylor LakeSo something about me is I'm super intrigued about processes and systems.
Taylor LakeAnd I always knew this as a kid because, you know, while other kids were watching cartoons, I was watching the behind the scenes of how movies were made, and I watched how Michael Jackson created thriller.
Taylor LakeAnd it always intrigued me on the process and how things came together into one production.
Taylor LakeAnd that was always a skill that I had, and then I continued to.
Taylor LakeWhen I worked for other places, I loved watching their process and how other companies ran.
Taylor LakeI worked for Amazon.
Taylor LakeI loved the logistics of it and how he was able to scale that and have different teams.
Taylor LakeAnd I just kind of soaked it up as a student and transferred those skills into the carwash industry.
Taylor LakeI did work at a carwash once before, listening to the pain points of the customers and my pain points as an employee.
Taylor LakeSo I believe that the car wash industry needed my skillset, and it just made sense.
HostYeah, got it.
HostI'm always fascinated.
HostOur last guest, Kat Edmonds, was talking about how when she was a nine year old, she started a camp in her neighborhood.
HostAnd so the connection between youthful entrepreneurship to what she does today with Connect 574.
HostIt sounds really similar for you.
HostLike you as a child, were interested in processes and organization.
HostI think that's absolutely fascinating that you were watching behind the scenes.
HostHow was thriller made?
Taylor LakeRight.
HostWhere the other kids are watching?
HostI don't know, just some cartoon spongeBob or something.
HostRight.
HostLike.
Taylor LakeRight.
Taylor LakeI think it really.
Taylor LakeI think really, all of us, it starts in your childhood, that spark.
Taylor LakeYou know, we get older, we get into our careers, and we're adults, and I think the fulfillment, we always go back to our childhood that, and we ask ourselves, what actually made me happy?
Taylor LakeWhat actually gave me a spark?
Taylor LakeAnd once you connect and align back with that spark, you'll be able to align with, you know, what industry or what it is that you're trying to accomplish.
HostYeah.
HostYeah.
HostThat's fantastic, Taylor.
HostSo you had some experience working at a car wash years ago, and is that where the genesis of the idea came from?
HostYou said you were hearing customers talk about some of their pain points.
HostLike, at what moment did you sit down and say, I know how to solve this problem.
HostNo one else is solving it.
HostI'm gonna do it?
Taylor LakeThat's a really good question.
Taylor LakeI actually know I soaked up some information from previous jobs and things that I worked at.
Taylor LakeReally, what I learned at the car wash was that I was really good at sales.
Taylor LakeI was one of the only women working for that car wash, and I was the top salesperson for, like, three locations.
HostWow.
Taylor LakeAnd I was just like, oh, I'm pretty good at.
HostYou're natural.
Taylor LakeRight?
Taylor LakeSo that kind of sparked, you know, a skill that I didn't know that I had that I could possibly go into sales or something like that.
Taylor LakeBut the skill of actually knowing how to detail actually sparked when I was laid off during COVID I got laid off during COVID and it kind of put me in a position of my back being against the wall.
Taylor LakeI was fairly young, but I like to think ahead, and I was like, what am I going to do?
Taylor LakeLike, there's a pandemic going on.
Taylor LakeYou know, I thought I would be at this job for, you know, for the next couple years of my life, and it didn't pan out for me.
Taylor LakeSo I think I just took what skill that I knew that I was really good at at that moment, and something I could start now.
HostGot it.
Taylor LakeAnd then I.
Taylor LakeIt was just up ever since.
HostYeah.
HostDo you look back at getting laid off and see it as the silver lining now or.
HostIt was the best thing that's ever happened to you kind of thing.
Taylor LakeIt was divinely orchestrated.
HostThere you go.
Taylor LakeIt was definitely a blessing in disguise, because so much has happened since then and have met so many people and so many people have impacted me.
Taylor LakeIt's almost like I couldn't even.
Taylor LakeI can't even imagine it going any other way.
HostYeah, yeah, yeah.
HostSo there's an alternate timeline where you're still working.
HostStill working there, wherever it was.
HostYeah.
Taylor LakeRight.
HostInstead of being this amazing community entrepreneur.
Taylor LakeI'm happy that I did the quantum leap.
HostThere you go.
HostYes.
HostYes, indeed.
HostSo you are a native south bend or native to the region?
HostYes.
HostWere you born and raised here in South Bend, or.
Taylor LakeYes, born and raised.
Taylor LakeProud to be born and raised.
Taylor LakeLike we were just speaking of previously, I graduated from clay high school.
Taylor LakeYou know, I didn't take the traditional path of going to school, so there were a lot of odds stacked up against me on starting a business due to the fact that back in those times that I was in school, we didn't have what we have now.
Taylor LakeIt was either school or sports after school, and I was like, I don't want to do either of those.
Taylor LakeI have ideas.
Taylor LakeI have this vision.
Taylor LakeI'm going for that.
Taylor LakeAnd I seen the route that South Bend was taking.
Taylor LakeI could see the vision of myself, but I also could see that South Bend was being developed.
Taylor LakeWatching Eddie street get developed, from seeing it as almost a landfill as a child to becoming a.
Taylor LakeA bustling place of businesses and employees and students, that was inspiring in itself.
Taylor LakeI knew that South Bend was headed somewhere, and I wanted to be a part of that.
HostYeah.
HostYeah.
HostI mean, that's remarkable, too, that, you know, as a young person, you were seeing that and connecting with the idea that South Bend is getting better.
HostAnd that you could play a role in that going forward.
HostYeah, that is really remarkable.
HostSo you're this young person.
HostYou graduated from clay high school, right?
HostRight.
HostYou're not running off to college.
HostYou're here.
HostYou're building a life in South Bend.
HostTrophy details was not your first business idea.
Taylor LakeNo.
Taylor LakeSo funny thing is, back.
Taylor LakeI would say that I was a teenager, you know, high school, 18, 1920, my first ever attempt at business.
Taylor LakeI had a, like a clothing brand, and it was like a clothing brand and a podcast, and it was all of me and my friends just doing a lot of things that the young people are doing now today they're doing like, pranks and skits.
Taylor LakeI was doing all of that, like, years ago.
Taylor LakeAnd looking back at it, I'm like, that is so cool that so many people are, like, implementing that and doing that idea.
Taylor LakeSo that was my first attempt.
Taylor LakeIt was successful.
Taylor LakeIt was more so like a hobby, though.
Taylor LakeIt was a hobby.
Taylor LakeI wasn't really doing it for income or anything of that nature.
Taylor LakeIt was just for fun, but it was successful.
HostWas that you or with partners?
Taylor LakeIt was myself.
Taylor LakeAnd then, like, podcast wise, I would get all my friends together and they would be hosts or co hosts, and we would do things together.
HostYeah, yeah.
HostDo you ever go back and look at some of those videos and, oh, my God, how funny were you?
Taylor LakeI crack up every year.
Taylor LakeEvery year.
Taylor LakeIt's like I go through and see a memory.
Taylor LakeYou know how the memories pop up if you're on social media?
Taylor LakeI'm cracking up.
Taylor LakeI'll send it to the guys and girls.
Taylor LakeLike, remember this?
HostYeah, I love it.
HostSo you did that a little bit as a hobby, but you were clearly showing some entrepreneurial spirit right through that work.
Taylor LakeRight?
Taylor LakeYeah.
Taylor LakeWhen I was selling the t shirts, we sold out in, like a day, and I was just like, we haven't even released the.
Taylor LakeThe episodes yet, so I seen that I had influence.
HostYeah.
Taylor LakeSo it's like these little sparks of me kind of experimenting, saying, oh, I can do sales.
Taylor LakeOh, people.
Taylor LakeWhy are people buying?
Taylor LakeYou know, people are selling out my shirts in a day.
Taylor LakeOkay, so it was kind of all leading up to something.
HostYeah, yeah, yeah.
HostSo it's interesting.
HostSo you've had a series of these kind of sparks or these kind of like, aha.
HostMoments where you've thought to yourself, oh, wait a minute, I'm actually pretty good at this, or I didn't expect to sell out those t shirts.
HostMaybe I'm onto something here.
Taylor LakeRight, right.
Taylor LakeI think that might be one of my greatest advantages as a community entrepreneur, because right after school, I went right into these projects and experiments, taking a lot of rejection, seeing, okay, that doesn't work.
Taylor LakeThat does work.
Taylor LakeI'm good at this.
Taylor LakeI'm not good at this.
Taylor LakeTo be able to really, like, sharpen my toolbox and continue on into other ventures with more confidence.
HostYeah.
HostYeah.
HostSo I love that you are such a big proponent of South Bend in this whole region.
HostI love it so much, because that's what we're trying to do as an organization here at the South Bend Elkhart regional Partnership as well.
HostSo you're a proponent of the community and a supporter of the community.
HostI think you've also received support from the community, for sure, going forward here, and you've had the chance to participate in some programs that have helped you hone your skills.
HostDo you want to tell us about a couple of those programs or those opportunities?
Taylor LakeWell, one of the programs was with the South Bend Elkar regional Partnership, SBE Hustle.
Taylor LakeI graduated last year, last June.
Taylor LakeI really enjoyed SBe hustle.
Taylor LakeYou guys really helped me double down on my target, on what I was trying, who I was trying to reach, and also asking the hard questions of, where do you want your company to be in the next five years?
Taylor LakeAnd just getting to the nitty gritty of things, of having some real solid structure.
Taylor LakeSo I enjoyed that.
Taylor LakeAnd I also enjoyed my alumni.
Taylor LakeThey were all great people.
Taylor LakeWe all still talk and share ideas with each other.
HostThat's great.
Taylor LakeIt's an amazing community of people to be around.
Taylor LakeAnd one thing that I really loved during SBe Hustle was there was a time during class where we were just sharing our struggles, where we were like, I failed here last week, and I did this.
Taylor LakeI had to pivot here.
Taylor LakeAnd I think that was so essential, because a lot of us, as entrepreneurs, feel like we're the only people going through something.
Taylor LakeAnd having that open discussion, like, lifted a weight off of me.
Taylor LakeAnd I was like, oh, okay.
Taylor LakeI'm not the only person going through this.
Taylor LakeI'm not the only person struggling in this area.
Taylor LakeSo that was amazing.
HostThat is.
HostIt's so true.
HostEven on an earlier episode.
HostWe interviewed Lynn Morris, who's the CEO of View Rail, which is a big multimillion dollar company based out of Goshen.
HostAnd Susan Ford, my co host, asked him, what's one thing that people don't understand about you or don't know about you?
HostAnd he said, people think I have it all figured out, and I don't.
HostAnd that's really remarkable for a guy running, like, a multimillion dollar company.
HostBut to your point, like, we always assume the other person's got it all figured out.
HostAnd it can be such a relief to realize, like, I'm not the only one struggling.
HostI'm not the only one who's, you know, trying to make ends meet, trying to put these things together.
HostLike, we're all in this together.
Taylor LakeExactly.
HostYeah.
HostSo that's.
HostThat's great that you found that sport through SBE hustle, for sure.
Taylor LakeAnd I also graduated from the SBAP program with Michael Morris.
Taylor LakeWith Notre Dame.
Taylor LakeThat actually was the first program that I graduated from when I first started the business.
Taylor LakeSo it was a key factor of structuring the company itself.
Taylor LakeI think I joined that.
Taylor LakeI think I joined SBE about four months into starting my business.
HostOkay.
Taylor LakeSo it was a crucial factor in structure.
HostThat's great.
HostPerfect timing, huh?
Taylor LakeRight.
Taylor LakeTiming.
Taylor LakeAgain, timing.
Taylor LakeAnd.
Taylor LakeAnd Michael Morris tucked me under his wing afterwards by introducing me to some key people in the community, which helped me build my network and build my clientele.
HostYeah.
HostSo that's a Notre Dame run program.
HostThe South Bend entrepreneurship and adversity.
HostDid I say that right?
HostEntrepreneurship, yep.
HostEntrepreneurship and adversity program.
HostYeah.
HostSo that's another cohort based model, whereas you and a bunch of other aspiring or existing entrepreneurs kind of building up your skill sets.
Taylor LakeCorrect.
HostGot it.
HostGot it.
HostYeah.
HostSo, now, I have seen you at the Notre Dame Idea center as well, in recent months, years.
HostWhat's your connection there?
Taylor LakeThe idea center is really good at curating networking events and really has been a great postal piece of bridging community entrepreneurs to the idea center, into Notre Dame.
Taylor LakeSo I tried to attend their events as much as I can, and when I was at an event, I ran into a man named John Henry.
Taylor LakeJohn Henry.
Taylor LakeHe's awesome.
Taylor LakeI pitched my business to him for 30 seconds.
Taylor LakeSomebody handed me the baton.
Taylor LakeHe was like, this is John Henry.
Taylor LakeI was like, this is what I do.
Taylor LakeThis is where I'm trying to do.
Taylor LakeDa da da.
Taylor LakeAnd he was like, awesome.
Taylor LakeLet's get you, you know, let's.
Taylor LakeLet's see what the next steps are.
Taylor LakeAnd from there on, I was able to build a network with him, which led me to meeting my app developer for the trophy details app that we're developing.
HostAwesome.
Taylor LakeAnd this is just literally from effort and showing up and being prepared as an entrepreneur, sometimes you only have that 30 seconds, that 20 seconds.
Taylor LakeAnd you need to know your stuff.
Taylor LakeYou need to know who you are, where you're going and what you're trying to do.
Taylor LakeCause, you know, those are, like, once in a lifetime opportunities that can make or break you.
Taylor LakeAnd from there, I went to the McCloskey pitch competition.
HostOkay, so through that connection at the idea center, you learned about McCloskey.
Taylor LakeRight.
HostAnd decided, okay, I'm ready.
Taylor LakeYes.
Taylor LakeSo I would say me personally, that would have.
Taylor LakeThe McClowski pitch competition was like.
Taylor LakeIt pushed me to perform at, like, my highest performance.
Taylor LakeI love that.
Taylor LakeI love that.
Taylor LakeI love a challenge because the entrepreneurs that are applying and going through this pitch, they are performing at the highest level as well.
Taylor LakeIf you want to be a big fish, you gotta swim with sharks.
Taylor LakeAnd I really enjoyed that process, like, down to the requirements.
Taylor LakeThe requirements make you step your game up.
Taylor LakeYou just have to have your ducks in a row.
Taylor LakeAnd even if you don't go all the way, what you get out of it of just the experience and being in the atmosphere and shaking hands, you can definitely maximize on that.
Taylor LakeAnd I feel like that's what happened.
Taylor LakeI was blessed to make it to round two.
Taylor LakeWhen I received the news of making it to round two, I was like, oh, my gosh, they believe in the idea.
Taylor LakeAnd to have that many investors and judges looking at my idea and hearing positive feedback, I was just covering my eyes, reading the reviews, but it was positive feedback, and it was just an amazing experience.
HostYeah, that's great.
HostYeah.
HostSo for the listeners who don't know McCloskey, making it to round two is a pretty big deal.
HostIt's a big cutoff point that projects that make it past that are strong projects, almost uniformly.
HostThat's great.
HostSo, I mean, really, you've had the chance to take advantage of some really good programming.
HostAnd to your point about 2016, a lot of these programs didn't exist in 2016.
HostSo this is something you're on the wave of, something that was able to empower you in a way that you probably couldn't have found ten years ago.
Taylor LakeAbsolutely.
Taylor LakeIt's an advantage.
Taylor LakeIt's definitely an advantage that people should be taking advantage of, especially for people, for the kids who are graduating, who are just like me.
Taylor LakeI think it's very important for someone like me to win and to pave the way of this path, because there's other kids coming behind me who need someone that comes from their background, that looks like them, who are maybe going through an unconventional path.
Taylor LakeThey need to see someone and say, oh, look at Taylor.
Taylor LakeShe's doing it.
Taylor LakeThere's no excuse.
Taylor LakeShe came from poverty.
Taylor LakeShe came from this.
Taylor LakeI can do it, too.
HostYeah.
HostAnd that's.
HostI mean, honestly, one of the reasons we're thrilled to have you on the podcast, because I'm hoping some young people watch this and they see themselves in you and say, yes, Taylor did it.
HostI'm gonna do it, too.
Taylor LakeThat's my greatest intention and mission here, is to help the youth be the best that they can be.
HostYeah.
Taylor LakeYeah.
HostSo let's get tactical for a minute.
HostSo you started this business?
Taylor LakeYeah.
HostLike, what were the steps?
HostLike, once you decided.
HostOkay, I have some skills.
HostI'm a good.
HostI'm good at marketing.
HostI have.
HostI understand the detailing business well enough to get into it.
HostWhat did you have to do to get the business up and running?
Taylor LakeOkay, well, practically create the idea, have the idea, get it written down.
HostOkay.
HostDid someone help you with that, or did you just say.
Taylor LakeNo, it was just, you know, at first I had it in a Google Doc, and then I transported into a whiteboard.
Taylor LakeSo I had the steps in front of me, and I was just like, this is what I need to do.
Taylor LakeBut one interesting thing and crucial fact I want to give you guys and those that are watching, I seen the.
Taylor LakeWhere the company is now.
Taylor LakeI seen that in the beginning.
Taylor LakeSo it's not by coincidence that we're here right now.
HostRight.
Taylor LakeI knew the type of clients I wanted.
Taylor LakeI know I knew what type of brand I wanted trophy to be, so I just worked backwards.
HostHow did you know?
Taylor LakeI seen it.
HostBut, like.
HostLike, was there something that happened in your.
HostLike, how did you.
HostHow did you grab.
HostHow did you grasp that?
Taylor LakeOkay, okay.
Taylor LakeI research.
HostOkay?
Taylor LakeResearch.
Taylor LakeSo I do a lot of research.
Taylor LakeI researched the industry.
Taylor LakeI studied other car washes in the area, such as driving shine, such as the mics.
Taylor LakeBut I just.
Taylor LakeI don't know what to say.
Taylor LakeI kind of just knew how I wanted it to be.
Taylor LakeHonestly, right there.
Taylor LakeI can't even take credit for the vision.
Taylor LakeIt came to me, and I just knew what I wanted to look, what it was going to look like.
Taylor LakeSo somebody, a mentor of mine that I met at a networking event, he said, that's called back casting when you work backwards from a vision.
HostOkay.
Taylor LakeAnd that's how I operate.
Taylor LakeI recommend it.
Taylor LakeIt's not for everybody, but I think it helps you keep yourself aligned with your goal and your core values, because you have to know when to turn things down if it doesn't align with your long term goals.
HostYeah.
Taylor LakeAnd that's literally what's kept me on.
HostAnd that is.
HostI mean, that's a powerful thing to learn right there what you're saying.
HostSometimes saying no is the most powerful thing you can do to help your business grow.
Taylor LakeAnd that's hard.
HostIt seems ironic, right?
HostYeah, it is hard to do.
HostBut if you have a clear sense of your mission and your vision and where you want to go, that gives you the power to say no.
Taylor LakeRight.
Taylor LakeAnd I think that's something all of us can implement in our careers, in our lives, and in our companies is, you know, staying aligned with our core values is essential, because as a startup owner, you're not making a lot of money in the beginning, you're not.
Taylor LakeSo you're more susceptible to taking, accepting anything.
Taylor LakeAnd that was something that I didn't want to do even on day one.
Taylor LakeWhen I started, I had uniforms because I knew I wanted to run it like a corporation.
Taylor LakeI need to however I want it to look five years from now, I need to do today.
HostYou need to start taking those steps right away.
Taylor LakeExactly.
HostYeah.
HostI mean, that's fabulous that you were able to start this thing off with that strong sense of mission and vision right out of the gate.
HostAnd I'm sure it's one of the critical reasons for your success, probably so.
Taylor LakeYeah, definitely.
HostSo you did this, you knew what you wanted to do, you wrote it down.
Taylor LakeYes.
HostYou started the business, and then how did you get your first customer?
Taylor LakeOkay, so my first customer, I had a friend back in the day, and she was starting her career off as a graphic designer.
HostOkay.
Taylor LakeSo she was, like, in her hustle and her grind, and I was like, hey, I want to start this mobile detailing company.
Taylor LakeCould you whip me up a flyer really fast?
Taylor LakeThat's all we had is a flyer and had my flyer.
Taylor LakeI think the company back then was, like, blue.
Taylor LakeA lot has changed, but it was just, like, blue or whatever.
Taylor LakeShe made this, like, blue flyer with my number on it, and I posted it on Facebook.
HostOkay.
Taylor LakeAnd our first client slid up on my story and was like, I want my seats done, or whatever.
Taylor LakeAnd I was just like, oh, my gosh.
Taylor LakeOkay, we got.
HostWe got, like, we got one.
Taylor LakeAnd that first client, I just made sure that I went over and above and, you know, from customer service to the service.
Taylor LakeAnd afterwards I left a note.
Taylor LakeI still have a picture of that.
Taylor LakeIt was like, thank you for booking us just, like, on regular piece of paper.
Taylor LakeAnd that was a win for me.
Taylor LakeI left, and the next day, I was waking up in the morning to, like, Facebook notifications, and I was like, what's going on?
Taylor LakeYeah, yeah, I check it.
Taylor LakeShe actually wrote a status and a review, and it was going viral.
HostOh, wow.
Taylor LakeCause, like, I guess from other people's standpoints, her seats were, like, in bad condition.
Taylor LakeAnd, like, the before and after was crazy.
Taylor LakeAnd you're like, who did that?
Taylor LakeWho did that?
Taylor LakeIs that.
Taylor LakeYou know, was that Taylor?
HostYeah.
Taylor LakeFrom that day, May 1, I believe I've been doing trophy details.
HostYou've been doing trophy details, right?
Taylor LakeCorrect.
HostWow.
HostSo I guess that's another good lesson for our listeners and watchers, right?
HostLike, do it right.
HostRight out of the gates.
Taylor LakeDo it and do it well.
HostYeah.
Taylor LakeAnd you treat your clients well.
Taylor LakeThey'll treat you well.
Taylor LakeAnd the power of reviews, because I didn't even ask for.
Taylor LakeI should have, but I was still learning, and she left that review, and that kind of kick started everything from there.
Taylor LakeI was booked out for the rest of the summer.
Taylor LakeSo now it's just like, oh, this is serious.
HostI'm assuming you've gotten better at soliciting good reviews from clients.
HostWhat do you do if you get a bad review?
HostDo you ever get one?
HostI mean, there's always a hater.
Taylor LakeLook, knock on what?
Taylor LakeI've actually never received a bad review.
Taylor LakeBut, of course, that's inevitable.
Taylor LakeAs we scale and grow, you service more people.
Taylor LakeI know it's coming, but I've never got a bad review.
Taylor LakeBut if good for you, if I received one, we have a service guarantee.
Taylor LakeWe're going to make it right every time.
Taylor LakeI don't care how, you know, the smallest thing to the largest thing.
Taylor LakeWe're gonna come back and make sure that you have a good service and a good experience with us, because we care.
Taylor LakeYeah, we care about your service and how you feel about it.
HostYeah.
HostYeah.
HostThat's fantastic.
HostTell us about the name.
HostTrophy details.
HostI mean, I get the detailing part of it.
HostWhere did the name come from?
Taylor LakeSo I think trophy details.
Taylor LakeWhen you think about it, think about a trophy.
Taylor LakeSomeone holding up a trophy is shining.
Taylor LakeIt kind of embodies leadership.
Taylor LakeIf someone's holding a trophy, there were sacrifices made to be able to hold that trophy.
Taylor LakeThe community, the team that helped achieve that trophy, I just believe that it embodies our core values.
Taylor LakeAnd also, not only does it embody my core values, it embodies the core values of the clients we serve.
Taylor LakeOur clients we serve business owners, executives, and people who are really crucial and key factors in our community that align with our brand.
Taylor LakeAnd it makes sense why they do, because they're leaders.
Taylor LakeThey have their own mission.
Taylor LakeThey have their own.
Taylor LakeThey serve their own community.
Taylor LakeSo it's almost like an ecosystem of like minded people.
HostYeah.
HostAnd that makes sense.
Taylor LakeAnd not to mention, that makes sense when you get your car done with us, you're shining.
Taylor LakeYou're stunning in the community.
HostNo, no, it definitely has that connotation.
HostRight.
HostLike you said earlier, you see a trophy, it's this beautiful, shining object.
HostWhat you want your car to look like when it's done with the detail job.
Taylor LakeYeah.
Taylor LakeIt's a difference between a trophy, details car, and a regular cardinal.
HostYeah, there you go.
Taylor LakeRight?
HostThere you go.
HostSo you mentioned your team a minute ago.
Taylor LakeYeah.
HostAnd so I'm curious about that.
HostLike, how did you build your team?
Taylor LakeOkay, so when I say team, because I still wear every hat, in a way, yeah.
Taylor LakeBut I do have contractors.
Taylor LakeIt's more of a gig work.
Taylor LakeYeah, similar to Uber Doordash, things of that nature.
Taylor LakeBut even our team, team members, they're hustlers.
Taylor LakeThey embody the core values.
Taylor LakeSometimes these guys work for me and they're doing Uber, so they're a part of the hustle, and they understand.
Taylor LakeThey love that they're able to be their own boss and control their own schedule and things of that nature.
Taylor LakeSo they're in alignment with their brand as well.
HostSo you get a job, and if you can't do it yourself, you've got a cadre of people you can give a call and say, hey, do you have time to do this job out here?
HostHere.
HostHow do you maintain quality control?
Taylor LakeRight?
Taylor LakeSo what's cool about how we've structured that system is the people who work for us, they're actually listed on our website.
Taylor LakeSo I have my name on there.
Taylor LakeI keep their names off to protect their identity or whatever.
HostOkay.
Taylor LakeBut, um.
Taylor LakeSo they can.
Taylor LakeSomeone can select me if they know me.
Taylor LakeSay, you want a book?
Taylor LakeYou're like, I want Taylor.
Taylor LakeOkay.
Taylor LakeYou can't select me, right?
Taylor LakeBut you can select an available detailer.
Taylor LakeIt'll route you to them.
Taylor LakeThey accept the appointment from there.
Taylor LakeWhen they get on site, they have to take before and after pictures.
Taylor LakeI also.
Taylor LakeI'm on that.
Taylor LakeLike, I'm watching the quality closely.
Taylor LakeAnd also with the app that we are developing.
Taylor LakeThat's the main reason why we're developing the app for the quality control, the before and after pictures, where they are so we can track them.
Taylor LakeAre they where they say they are?
Taylor LakeThings of that nature?
HostYeah, yeah, yeah, yeah, yeah.
HostThat's great.
HostAnd I'm glad you brought up the app again, because you mentioned it earlier, and I wanted to circle back to that.
HostSo there's a technology piece to what you do?
Taylor LakeYes, we're developing it.
HostSo there's a website that has booking capabilities.
HostAnd now are you working in an app?
HostHow did that come about?
Taylor LakeSo back to efficiency and systems and processes.
Taylor LakeI feel like the past four years that I was developing the company, it was very trial and error because I was trying to innovate this industry.
HostRight, right.
Taylor LakeSo the biggest piece was quality control for me.
Taylor LakeAnd what weather can we do details in without sacrificing quality?
Taylor LakeI had to learn that when it's too hot, when it's too cold, how long does it take me to do?
Taylor LakeHow long can I expect it to take others?
Taylor LakeWhat I'll say is, I have some younger people on my team now.
Taylor LakeI've gotten a little bit older since I started, and they're moving way faster than me, so I'm excited about that.
HostBut, yeah, you got to keep up.
Taylor LakeRight.
Taylor LakeSo during this whole time was me just really trial and error of what works and what doesn't work.
Taylor LakeAnd that's when I was like, we need an app because with that piece of technology, we will be able to track, trace, and really keep an eye on what's going on with our clients and with the efficiency.
HostYeah, yeah.
Taylor LakeAnd the scalability factor with the app.
Taylor LakeMy goal is to franchise and to expand out.
Taylor LakeI would love for, you know, trophy details to be a.
Taylor LakeTo be founded, like a real staple in the community and just expand out and just be like a historical place here, but expanding out to some warmer areas and people having that app, or whoever franchise it, franchises with us, they will be able to keep track and have that same.
HostNo, that makes.
HostThat makes sense.
HostHow are you developing the app?
HostDid you have to hire someone to do that?
HostOr do you have internal.
Taylor LakeRight.
Taylor LakeSo through John Henry, I met Ronnie.
Taylor LakeHe's from Uganda.
Taylor LakeHe is an alumni from Notre Dame.
Taylor LakeHe worked underneath John Henry, and he took on the project with me.
Taylor LakeSo we have been developing it and creating it for the past year now and literally getting down to, like, I've been a part of each step of development because I done the cars and I know what we need.
HostYou're bringing the vision to it.
Taylor LakeExactly.
Taylor LakeSo he does amazing work.
Taylor LakeHe's been patient with me, and he does really good work.
HostSo how close are you?
Taylor LakeWe should be releasing it within maybe the next month or so.
HostOkay.
HostSo you're right down to the wire.
Taylor LakeRight.
Taylor LakeBut the reason why I say maybe is because I always keep finding something new.
HostYeah.
Taylor LakeBefore I want to put it out there.
HostSo yeah, yeah, yeah.
HostDon't let the perfect become the enemy of the good.
Taylor LakeRight.
HostYeah.
HostYou know, it's interesting you mentioned the weather factor, and I didn't think about that before because, of course, it's a nice, hot day today, but, yeah.
HostHow do you handle winters?
Taylor LakeSo it was brutal the first.
Taylor LakeProbably the first year, because I had to kind of just get out there and see, like, what works and what doesn't work.
Taylor LakeI found out under 40 degrees.
Taylor LakeNo, you're like, under 40 degrees without a closed structure.
HostSure.
Taylor LakeSo if we're in a closed structure.
Taylor LakeIf you're in an apartment complex where you can.
Taylor LakeParking garage.
HostParking garage.
Taylor LakeYeah, if you have a garage.
Taylor LakeWe're moving all year round.
Taylor LakeMost of our clients fall under that car, that category.
Taylor LakeUnder 40 degrees without a clothes structure.
Taylor LakeNope.
Taylor LakeI was having supplies freeze and all type of mishaps and.
Taylor LakeYeah, I can't.
Taylor LakeI was not willing to kind of carry that on with the quality and having other people out and then really over 90.
Taylor LakeSo a day like this.
Taylor LakeYeah, I wouldn't.
Taylor LakeI wouldn't recommend it.
Taylor LakeI've experienced washing a car and it being too hot.
HostYeah.
Taylor LakeQuality was botchy.
Taylor LakeAnd I was like, nah, can't do that.
Taylor LakeSo.
HostGot it.
Taylor LakeReally?
Taylor LakeBetween probably like 40 and 80 where.
Taylor LakeNo, close.
Taylor LakeWithout a closed structure.
HostWithout a closed structure.
HostSo with a closed structure, colder or hotter, we're out there still workable, but you got to be in that range to be in the idea center parking lot, for example.
Taylor LakeRight, exactly.
HostYeah, yeah, yeah, yeah.
HostLet's talk about, you know, our listeners always.
HostPeople are always curious about money.
HostYeah.
HostHow did you fund the work to start?
HostDid you get any support from the community in terms of funding?
HostHave you had to borrow money?
HostLike, how can you help our listeners understand what it took to get the business up and off the ground?
Taylor LakeOkay, so probably the first two years was strictly bootstrapping, really investing in everything, in the supplies myself.
Taylor LakeThe good thing about the detail industry is the supplies.
Taylor LakeBuying in bulk.
Taylor LakeIt's fairly cheap to get into, really.
Taylor LakeIt's the labor and the skillset that we're charging for.
HostWere you working a different job while you started the company?
Taylor LakeI was the first, probably the first two years I was working, probably a part time job.
Taylor LakeAnd then.
Taylor LakeThat's a really good question.
Taylor LakeI went full time, probably about year three because it took off a little bit more and, you know, you get to a fork in a road as an entrepreneur where you're still working another job in your company, at some point you got to make that leap and go full on into it.
Taylor LakeAnd that was scary in itself.
Taylor LakeSo, bootstrapping, probably the first two years, I started getting some assistance through the programs.
Taylor LakeI received some financial assistance through the SBE hustle.
Taylor LakeI received assistance from another program.
HostIt's been kind of very piecing things together.
Taylor LakeRight.
Taylor LakeI received a scholarship from the Notre Dame Idea center to help start the app.
HostGot it.
Taylor LakePaid for almost 50% of it.
HostWow.
Taylor LakeSo, yeah, I've definitely received some assistance.
HostOkay, but you haven't had to go to a bank to borrow money at this point?
HostNo, I have nothing.
HostAnd community support, you've been able to keep it moving, and, yeah, tell us about that scary moment where you're sitting there like, I'm gonna quit my job and do this full time.
Taylor LakeYou know, it's always that.
Taylor LakeThat fear kicks in.
Taylor LakeLike, what if it doesn't work, you know, and also just having enough to get by, because, like I said, I do this by myself, so there's really no plan b or anyone.
HostNo safety net there.
Taylor LakeRight.
Taylor LakeI, you know, push past fear.
Taylor LakeEverything is scary.
Taylor LakeYou know, you have to pick your.
Taylor LakePick your poison.
Taylor LakePick your hard.
Taylor LakeYeah, everything is hard.
Taylor LakeYou know, some people, you know, you got to push past the peer, push past the fear, and really trust yourself.
Taylor LakeYou.
Taylor LakeYou wouldn't have received the vision if it wasn't for you.
Taylor LakeAnd if it doesn't work out, pivot.
HostRight.
HostAnd, you know, and that is a hard lesson to learn.
HostBut a lot of entrepreneurs, it's usually their success comes after a couple of failures, but they had that grit to keep going and to persevere and to try something new and to pivot if necessary.
Taylor LakeAbsolutely.
Taylor LakeI think most entrepreneurs have, like, three or four businesses that they start.
Taylor LakeAnd that's the name of the game.
Taylor LakeThat's the name of the game.
HostYeah, it definitely is.
HostSo you're a big supporter of the region.
HostYou're a big supporter of South Bend.
HostYou're running this company.
HostYou're thriving.
HostWhat else is going on in your life?
Taylor LakeOh, man.
HostWhat else are you doing to.
HostWe try to say this every time, like, to make South Bend or make the region a better place to live, work, and play.
Taylor LakeOkay.
Taylor LakeYeah.
Taylor LakeLike you said, I love South Bend.
Taylor LakeSo I'm usually out in the community either supporting other entrepreneurs.
Taylor LakeI try to go visit them, and if they have brick and mortar or meeting with them and just doing coffee, I'm pretty plugged in with events that go on, like first Fridays, things that happen in Mishawaka.
Taylor LakeI love those events.
Taylor LakeSo I'm usually out and about.
Taylor LakeI do volunteer work.
Taylor LakeI've done volunteer work at St.
Taylor LakeMargaret's place, food pantry, various places.
Taylor LakeSo I just try to maximize where I can maximize.
Taylor LakeTry to keep a balance.
Taylor LakeDon't get burnt out just doing your business 24/7 you have to have a balance of work and play.
HostYeah, yeah, yeah, yeah.
HostDo you have some favorite restaurants, favorite small businesses that you like to patronize?
Taylor LakeFor sure.
Taylor LakeI'm in love with Barnaby's pizza.
HostOkay.
Taylor LakeI really don't eat any other pizza besides Barnaby's.
Taylor LakeThat's a huge plug.
Taylor LakeAnd then Cinco, five amazing tacos right downtown.
HostYep.
Taylor LakeTrying to think of another.
Taylor LakeI love the South Bend chocolate cafe.
Taylor LakeI do a lot of my meetings there, or just going there to read.
Taylor LakeGrab a cup of coffee, the white hot chocolate.
Taylor LakeThey already know when they see me.
HostSo it's a good community space.
HostRight downtown.
Taylor LakeYeah.
Taylor LakeRight.
Taylor LakeThat's usually where I frequent.
Taylor LakeYou might be driving somewhere downtown and see me in this wave.
HostYeah.
HostThere you are in the window.
Taylor LakeRight?
Taylor LakeYeah.
HostYeah.
HostThat's great.
HostWell, I tell you what.
HostWe are lucky to have you.
HostAnd I'm sort of happy that you didn't run off to college and then move off to Chicago or Houston, Texas, or wherever else it might be.
HostBecause keeping people like you in South Bend and then starting a new business, that's employing yourself but also supporting other people and supporting the community, I feel blessed.
HostThat's a huge win.
Taylor LakeI feel blessed to be here, and I appreciate you guys and what you guys have curated here in this space and the opportunities and the resources.
Taylor LakeEspecially for a kid like me, coming from where I come from, I don't know what we would have done, what I would have done without the resources.
HostSo, yeah, so we were kind of wrapping up here, but I forgot that I did want to circle back on that point.
HostI mean, when we were outside, you were talking about, you know, on paper, you had a lot stacked against you.
Taylor LakeRight, right.
HostAnd you just talked about being young, being black, being a female.
HostRight, right.
HostLike, not the typical maybe person you think of to start up a detailing business.
Taylor LakeRight.
HostLike, just really briefly before you go, can you help us understand?
HostLike, how did you push through that?
Taylor LakeYou know, I'm a big believer of self concept.
Taylor LakeAnd also, you know, I have faith.
Taylor LakeI have faith in Jesus Christ.
Taylor LakeI believe that's where my visions come from.
Taylor LakeAnd it was written in the stars.
Taylor LakeIt was already written for this to be.
Taylor LakeYou know, I believe in destiny.
Taylor LakeI believe that there's no coincidence that me and you are here today.
Taylor LakeBut also, again, self concept.
Taylor LakeYou have to learn how to validate yourself and your own ideas.
Taylor LakeAnd if you can do that, then there's really nothing anyone can tell you.
HostI love it.
Taylor LakeYeah.
HostThank you, Taylor.
HostThank you so much for being here with us.
Taylor LakeThank you for having me.