Host

Okay.

Host

Hello, everyone, and welcome to another episode of rooted in reaching season two.

Host

We are lucky today to have with us here in the studio Taylor Lake, the founder of Trophy Details, based here in South Bend.

Host

Is that correct?

Host

Based in South Bend but serving the region.

Taylor Lake

Correct.

Host

Okay.

Host

So, Taylor, welcome to the episode.

Taylor Lake

It's a pleasure to be here.

Host

We are happy to have you here.

Host

I know that even though you're relatively young, you've been an entrepreneur for a long time.

Host

But before we get into your background, tell us, what is trophy details?

Taylor Lake

Trophy details is a mobile car wash in detail service.

Taylor Lake

What makes us different is we go to our clients, making it convenient.

Taylor Lake

We provide quality services with trained detailers, giving your car special attention to detail, and it's super creative and innovative, and it's so something to look forward to in this industry.

Host

Yeah, yeah.

Host

I can see why that would be valuable, because you have to squeeze it in after work, usually like, oh, I got a good congratulations.

Host

You have to do it on Saturday morning or you're trying to squeeze it in after work or something like that, and you remove that obstacle.

Taylor Lake

Exactly, exactly.

Taylor Lake

Usually the clients that we're serving are mothers, business professionals, and these are people who are constantly on the go, that are busy.

Taylor Lake

So they really enjoyed that time that we give back to them to be able to balance their life.

Host

Right.

Host

So would your average customer be sort of at work while you work on their vehicle?

Taylor Lake

Correct.

Taylor Lake

So they're either working in the office.

Taylor Lake

We get a lot of people that are remote.

Taylor Lake

We get elders who, of course, you know, they may not be physically able to do that service anymore or go sit at a shop for long periods of time.

Taylor Lake

So we create that ease for them by making the process easier.

Taylor Lake

No quote necessary.

Taylor Lake

No calling anyone on the phone for those who may have anxiety.

Taylor Lake

And they're able to just get right on our website streamline process of this is what I need.

Taylor Lake

Book it.

Taylor Lake

We're on the way.

Host

And you're on the way.

Host

And you'll go to any location.

Taylor Lake

Correct.

Host

You get an address, car parked outside.

Taylor Lake

Yeah.

Taylor Lake

We might beat you there.

Taylor Lake

Yeah.

Host

Yeah.

Host

I love it.

Host

Yeah.

Host

I mean, it really does seem like you're serving what was maybe a gap in the marketplace.

Host

And so to that point, where did the idea come from?

Taylor Lake

So something about me is I'm super intrigued about processes and systems.

Taylor Lake

And I always knew this as a kid because, you know, while other kids were watching cartoons, I was watching the behind the scenes of how movies were made, and I watched how Michael Jackson created thriller.

Taylor Lake

And it always intrigued me on the process and how things came together into one production.

Taylor Lake

And that was always a skill that I had, and then I continued to.

Taylor Lake

When I worked for other places, I loved watching their process and how other companies ran.

Taylor Lake

I worked for Amazon.

Taylor Lake

I loved the logistics of it and how he was able to scale that and have different teams.

Taylor Lake

And I just kind of soaked it up as a student and transferred those skills into the carwash industry.

Taylor Lake

I did work at a carwash once before, listening to the pain points of the customers and my pain points as an employee.

Taylor Lake

So I believe that the car wash industry needed my skillset, and it just made sense.

Host

Yeah, got it.

Host

I'm always fascinated.

Host

Our last guest, Kat Edmonds, was talking about how when she was a nine year old, she started a camp in her neighborhood.

Host

And so the connection between youthful entrepreneurship to what she does today with Connect 574.

Host

It sounds really similar for you.

Host

Like you as a child, were interested in processes and organization.

Host

I think that's absolutely fascinating that you were watching behind the scenes.

Host

How was thriller made?

Taylor Lake

Right.

Host

Where the other kids are watching?

Host

I don't know, just some cartoon spongeBob or something.

Host

Right.

Host

Like.

Taylor Lake

Right.

Taylor Lake

I think it really.

Taylor Lake

I think really, all of us, it starts in your childhood, that spark.

Taylor Lake

You know, we get older, we get into our careers, and we're adults, and I think the fulfillment, we always go back to our childhood that, and we ask ourselves, what actually made me happy?

Taylor Lake

What actually gave me a spark?

Taylor Lake

And once you connect and align back with that spark, you'll be able to align with, you know, what industry or what it is that you're trying to accomplish.

Host

Yeah.

Host

Yeah.

Host

That's fantastic, Taylor.

Host

So you had some experience working at a car wash years ago, and is that where the genesis of the idea came from?

Host

You said you were hearing customers talk about some of their pain points.

Host

Like, at what moment did you sit down and say, I know how to solve this problem.

Host

No one else is solving it.

Host

I'm gonna do it?

Taylor Lake

That's a really good question.

Taylor Lake

I actually know I soaked up some information from previous jobs and things that I worked at.

Taylor Lake

Really, what I learned at the car wash was that I was really good at sales.

Taylor Lake

I was one of the only women working for that car wash, and I was the top salesperson for, like, three locations.

Host

Wow.

Taylor Lake

And I was just like, oh, I'm pretty good at.

Host

You're natural.

Taylor Lake

Right?

Taylor Lake

So that kind of sparked, you know, a skill that I didn't know that I had that I could possibly go into sales or something like that.

Taylor Lake

But the skill of actually knowing how to detail actually sparked when I was laid off during COVID I got laid off during COVID and it kind of put me in a position of my back being against the wall.

Taylor Lake

I was fairly young, but I like to think ahead, and I was like, what am I going to do?

Taylor Lake

Like, there's a pandemic going on.

Taylor Lake

You know, I thought I would be at this job for, you know, for the next couple years of my life, and it didn't pan out for me.

Taylor Lake

So I think I just took what skill that I knew that I was really good at at that moment, and something I could start now.

Host

Got it.

Taylor Lake

And then I.

Taylor Lake

It was just up ever since.

Host

Yeah.

Host

Do you look back at getting laid off and see it as the silver lining now or.

Host

It was the best thing that's ever happened to you kind of thing.

Taylor Lake

It was divinely orchestrated.

Host

There you go.

Taylor Lake

It was definitely a blessing in disguise, because so much has happened since then and have met so many people and so many people have impacted me.

Taylor Lake

It's almost like I couldn't even.

Taylor Lake

I can't even imagine it going any other way.

Host

Yeah, yeah, yeah.

Host

So there's an alternate timeline where you're still working.

Host

Still working there, wherever it was.

Host

Yeah.

Taylor Lake

Right.

Host

Instead of being this amazing community entrepreneur.

Taylor Lake

I'm happy that I did the quantum leap.

Host

There you go.

Host

Yes.

Host

Yes, indeed.

Host

So you are a native south bend or native to the region?

Host

Yes.

Host

Were you born and raised here in South Bend, or.

Taylor Lake

Yes, born and raised.

Taylor Lake

Proud to be born and raised.

Taylor Lake

Like we were just speaking of previously, I graduated from clay high school.

Taylor Lake

You know, I didn't take the traditional path of going to school, so there were a lot of odds stacked up against me on starting a business due to the fact that back in those times that I was in school, we didn't have what we have now.

Taylor Lake

It was either school or sports after school, and I was like, I don't want to do either of those.

Taylor Lake

I have ideas.

Taylor Lake

I have this vision.

Taylor Lake

I'm going for that.

Taylor Lake

And I seen the route that South Bend was taking.

Taylor Lake

I could see the vision of myself, but I also could see that South Bend was being developed.

Taylor Lake

Watching Eddie street get developed, from seeing it as almost a landfill as a child to becoming a.

Taylor Lake

A bustling place of businesses and employees and students, that was inspiring in itself.

Taylor Lake

I knew that South Bend was headed somewhere, and I wanted to be a part of that.

Host

Yeah.

Host

Yeah.

Host

I mean, that's remarkable, too, that, you know, as a young person, you were seeing that and connecting with the idea that South Bend is getting better.

Host

And that you could play a role in that going forward.

Host

Yeah, that is really remarkable.

Host

So you're this young person.

Host

You graduated from clay high school, right?

Host

Right.

Host

You're not running off to college.

Host

You're here.

Host

You're building a life in South Bend.

Host

Trophy details was not your first business idea.

Taylor Lake

No.

Taylor Lake

So funny thing is, back.

Taylor Lake

I would say that I was a teenager, you know, high school, 18, 1920, my first ever attempt at business.

Taylor Lake

I had a, like a clothing brand, and it was like a clothing brand and a podcast, and it was all of me and my friends just doing a lot of things that the young people are doing now today they're doing like, pranks and skits.

Taylor Lake

I was doing all of that, like, years ago.

Taylor Lake

And looking back at it, I'm like, that is so cool that so many people are, like, implementing that and doing that idea.

Taylor Lake

So that was my first attempt.

Taylor Lake

It was successful.

Taylor Lake

It was more so like a hobby, though.

Taylor Lake

It was a hobby.

Taylor Lake

I wasn't really doing it for income or anything of that nature.

Taylor Lake

It was just for fun, but it was successful.

Host

Was that you or with partners?

Taylor Lake

It was myself.

Taylor Lake

And then, like, podcast wise, I would get all my friends together and they would be hosts or co hosts, and we would do things together.

Host

Yeah, yeah.

Host

Do you ever go back and look at some of those videos and, oh, my God, how funny were you?

Taylor Lake

I crack up every year.

Taylor Lake

Every year.

Taylor Lake

It's like I go through and see a memory.

Taylor Lake

You know how the memories pop up if you're on social media?

Taylor Lake

I'm cracking up.

Taylor Lake

I'll send it to the guys and girls.

Taylor Lake

Like, remember this?

Host

Yeah, I love it.

Host

So you did that a little bit as a hobby, but you were clearly showing some entrepreneurial spirit right through that work.

Taylor Lake

Right?

Taylor Lake

Yeah.

Taylor Lake

When I was selling the t shirts, we sold out in, like a day, and I was just like, we haven't even released the.

Taylor Lake

The episodes yet, so I seen that I had influence.

Host

Yeah.

Taylor Lake

So it's like these little sparks of me kind of experimenting, saying, oh, I can do sales.

Taylor Lake

Oh, people.

Taylor Lake

Why are people buying?

Taylor Lake

You know, people are selling out my shirts in a day.

Taylor Lake

Okay, so it was kind of all leading up to something.

Host

Yeah, yeah, yeah.

Host

So it's interesting.

Host

So you've had a series of these kind of sparks or these kind of like, aha.

Host

Moments where you've thought to yourself, oh, wait a minute, I'm actually pretty good at this, or I didn't expect to sell out those t shirts.

Host

Maybe I'm onto something here.

Taylor Lake

Right, right.

Taylor Lake

I think that might be one of my greatest advantages as a community entrepreneur, because right after school, I went right into these projects and experiments, taking a lot of rejection, seeing, okay, that doesn't work.

Taylor Lake

That does work.

Taylor Lake

I'm good at this.

Taylor Lake

I'm not good at this.

Taylor Lake

To be able to really, like, sharpen my toolbox and continue on into other ventures with more confidence.

Host

Yeah.

Host

Yeah.

Host

So I love that you are such a big proponent of South Bend in this whole region.

Host

I love it so much, because that's what we're trying to do as an organization here at the South Bend Elkhart regional Partnership as well.

Host

So you're a proponent of the community and a supporter of the community.

Host

I think you've also received support from the community, for sure, going forward here, and you've had the chance to participate in some programs that have helped you hone your skills.

Host

Do you want to tell us about a couple of those programs or those opportunities?

Taylor Lake

Well, one of the programs was with the South Bend Elkar regional Partnership, SBE Hustle.

Taylor Lake

I graduated last year, last June.

Taylor Lake

I really enjoyed SBe hustle.

Taylor Lake

You guys really helped me double down on my target, on what I was trying, who I was trying to reach, and also asking the hard questions of, where do you want your company to be in the next five years?

Taylor Lake

And just getting to the nitty gritty of things, of having some real solid structure.

Taylor Lake

So I enjoyed that.

Taylor Lake

And I also enjoyed my alumni.

Taylor Lake

They were all great people.

Taylor Lake

We all still talk and share ideas with each other.

Host

That's great.

Taylor Lake

It's an amazing community of people to be around.

Taylor Lake

And one thing that I really loved during SBe Hustle was there was a time during class where we were just sharing our struggles, where we were like, I failed here last week, and I did this.

Taylor Lake

I had to pivot here.

Taylor Lake

And I think that was so essential, because a lot of us, as entrepreneurs, feel like we're the only people going through something.

Taylor Lake

And having that open discussion, like, lifted a weight off of me.

Taylor Lake

And I was like, oh, okay.

Taylor Lake

I'm not the only person going through this.

Taylor Lake

I'm not the only person struggling in this area.

Taylor Lake

So that was amazing.

Host

That is.

Host

It's so true.

Host

Even on an earlier episode.

Host

We interviewed Lynn Morris, who's the CEO of View Rail, which is a big multimillion dollar company based out of Goshen.

Host

And Susan Ford, my co host, asked him, what's one thing that people don't understand about you or don't know about you?

Host

And he said, people think I have it all figured out, and I don't.

Host

And that's really remarkable for a guy running, like, a multimillion dollar company.

Host

But to your point, like, we always assume the other person's got it all figured out.

Host

And it can be such a relief to realize, like, I'm not the only one struggling.

Host

I'm not the only one who's, you know, trying to make ends meet, trying to put these things together.

Host

Like, we're all in this together.

Taylor Lake

Exactly.

Host

Yeah.

Host

So that's.

Host

That's great that you found that sport through SBE hustle, for sure.

Taylor Lake

And I also graduated from the SBAP program with Michael Morris.

Taylor Lake

With Notre Dame.

Taylor Lake

That actually was the first program that I graduated from when I first started the business.

Taylor Lake

So it was a key factor of structuring the company itself.

Taylor Lake

I think I joined that.

Taylor Lake

I think I joined SBE about four months into starting my business.

Host

Okay.

Taylor Lake

So it was a crucial factor in structure.

Host

That's great.

Host

Perfect timing, huh?

Taylor Lake

Right.

Taylor Lake

Timing.

Taylor Lake

Again, timing.

Taylor Lake

And.

Taylor Lake

And Michael Morris tucked me under his wing afterwards by introducing me to some key people in the community, which helped me build my network and build my clientele.

Host

Yeah.

Host

So that's a Notre Dame run program.

Host

The South Bend entrepreneurship and adversity.

Host

Did I say that right?

Host

Entrepreneurship, yep.

Host

Entrepreneurship and adversity program.

Host

Yeah.

Host

So that's another cohort based model, whereas you and a bunch of other aspiring or existing entrepreneurs kind of building up your skill sets.

Taylor Lake

Correct.

Host

Got it.

Host

Got it.

Host

Yeah.

Host

So, now, I have seen you at the Notre Dame Idea center as well, in recent months, years.

Host

What's your connection there?

Taylor Lake

The idea center is really good at curating networking events and really has been a great postal piece of bridging community entrepreneurs to the idea center, into Notre Dame.

Taylor Lake

So I tried to attend their events as much as I can, and when I was at an event, I ran into a man named John Henry.

Taylor Lake

John Henry.

Taylor Lake

He's awesome.

Taylor Lake

I pitched my business to him for 30 seconds.

Taylor Lake

Somebody handed me the baton.

Taylor Lake

He was like, this is John Henry.

Taylor Lake

I was like, this is what I do.

Taylor Lake

This is where I'm trying to do.

Taylor Lake

Da da da.

Taylor Lake

And he was like, awesome.

Taylor Lake

Let's get you, you know, let's.

Taylor Lake

Let's see what the next steps are.

Taylor Lake

And from there on, I was able to build a network with him, which led me to meeting my app developer for the trophy details app that we're developing.

Host

Awesome.

Taylor Lake

And this is just literally from effort and showing up and being prepared as an entrepreneur, sometimes you only have that 30 seconds, that 20 seconds.

Taylor Lake

And you need to know your stuff.

Taylor Lake

You need to know who you are, where you're going and what you're trying to do.

Taylor Lake

Cause, you know, those are, like, once in a lifetime opportunities that can make or break you.

Taylor Lake

And from there, I went to the McCloskey pitch competition.

Host

Okay, so through that connection at the idea center, you learned about McCloskey.

Taylor Lake

Right.

Host

And decided, okay, I'm ready.

Taylor Lake

Yes.

Taylor Lake

So I would say me personally, that would have.

Taylor Lake

The McClowski pitch competition was like.

Taylor Lake

It pushed me to perform at, like, my highest performance.

Taylor Lake

I love that.

Taylor Lake

I love that.

Taylor Lake

I love a challenge because the entrepreneurs that are applying and going through this pitch, they are performing at the highest level as well.

Taylor Lake

If you want to be a big fish, you gotta swim with sharks.

Taylor Lake

And I really enjoyed that process, like, down to the requirements.

Taylor Lake

The requirements make you step your game up.

Taylor Lake

You just have to have your ducks in a row.

Taylor Lake

And even if you don't go all the way, what you get out of it of just the experience and being in the atmosphere and shaking hands, you can definitely maximize on that.

Taylor Lake

And I feel like that's what happened.

Taylor Lake

I was blessed to make it to round two.

Taylor Lake

When I received the news of making it to round two, I was like, oh, my gosh, they believe in the idea.

Taylor Lake

And to have that many investors and judges looking at my idea and hearing positive feedback, I was just covering my eyes, reading the reviews, but it was positive feedback, and it was just an amazing experience.

Host

Yeah, that's great.

Host

Yeah.

Host

So for the listeners who don't know McCloskey, making it to round two is a pretty big deal.

Host

It's a big cutoff point that projects that make it past that are strong projects, almost uniformly.

Host

That's great.

Host

So, I mean, really, you've had the chance to take advantage of some really good programming.

Host

And to your point about 2016, a lot of these programs didn't exist in 2016.

Host

So this is something you're on the wave of, something that was able to empower you in a way that you probably couldn't have found ten years ago.

Taylor Lake

Absolutely.

Taylor Lake

It's an advantage.

Taylor Lake

It's definitely an advantage that people should be taking advantage of, especially for people, for the kids who are graduating, who are just like me.

Taylor Lake

I think it's very important for someone like me to win and to pave the way of this path, because there's other kids coming behind me who need someone that comes from their background, that looks like them, who are maybe going through an unconventional path.

Taylor Lake

They need to see someone and say, oh, look at Taylor.

Taylor Lake

She's doing it.

Taylor Lake

There's no excuse.

Taylor Lake

She came from poverty.

Taylor Lake

She came from this.

Taylor Lake

I can do it, too.

Host

Yeah.

Host

And that's.

Host

I mean, honestly, one of the reasons we're thrilled to have you on the podcast, because I'm hoping some young people watch this and they see themselves in you and say, yes, Taylor did it.

Host

I'm gonna do it, too.

Taylor Lake

That's my greatest intention and mission here, is to help the youth be the best that they can be.

Host

Yeah.

Taylor Lake

Yeah.

Host

So let's get tactical for a minute.

Host

So you started this business?

Taylor Lake

Yeah.

Host

Like, what were the steps?

Host

Like, once you decided.

Host

Okay, I have some skills.

Host

I'm a good.

Host

I'm good at marketing.

Host

I have.

Host

I understand the detailing business well enough to get into it.

Host

What did you have to do to get the business up and running?

Taylor Lake

Okay, well, practically create the idea, have the idea, get it written down.

Host

Okay.

Host

Did someone help you with that, or did you just say.

Taylor Lake

No, it was just, you know, at first I had it in a Google Doc, and then I transported into a whiteboard.

Taylor Lake

So I had the steps in front of me, and I was just like, this is what I need to do.

Taylor Lake

But one interesting thing and crucial fact I want to give you guys and those that are watching, I seen the.

Taylor Lake

Where the company is now.

Taylor Lake

I seen that in the beginning.

Taylor Lake

So it's not by coincidence that we're here right now.

Host

Right.

Taylor Lake

I knew the type of clients I wanted.

Taylor Lake

I know I knew what type of brand I wanted trophy to be, so I just worked backwards.

Host

How did you know?

Taylor Lake

I seen it.

Host

But, like.

Host

Like, was there something that happened in your.

Host

Like, how did you.

Host

How did you grab.

Host

How did you grasp that?

Taylor Lake

Okay, okay.

Taylor Lake

I research.

Host

Okay?

Taylor Lake

Research.

Taylor Lake

So I do a lot of research.

Taylor Lake

I researched the industry.

Taylor Lake

I studied other car washes in the area, such as driving shine, such as the mics.

Taylor Lake

But I just.

Taylor Lake

I don't know what to say.

Taylor Lake

I kind of just knew how I wanted it to be.

Taylor Lake

Honestly, right there.

Taylor Lake

I can't even take credit for the vision.

Taylor Lake

It came to me, and I just knew what I wanted to look, what it was going to look like.

Taylor Lake

So somebody, a mentor of mine that I met at a networking event, he said, that's called back casting when you work backwards from a vision.

Host

Okay.

Taylor Lake

And that's how I operate.

Taylor Lake

I recommend it.

Taylor Lake

It's not for everybody, but I think it helps you keep yourself aligned with your goal and your core values, because you have to know when to turn things down if it doesn't align with your long term goals.

Host

Yeah.

Taylor Lake

And that's literally what's kept me on.

Host

And that is.

Host

I mean, that's a powerful thing to learn right there what you're saying.

Host

Sometimes saying no is the most powerful thing you can do to help your business grow.

Taylor Lake

And that's hard.

Host

It seems ironic, right?

Host

Yeah, it is hard to do.

Host

But if you have a clear sense of your mission and your vision and where you want to go, that gives you the power to say no.

Taylor Lake

Right.

Taylor Lake

And I think that's something all of us can implement in our careers, in our lives, and in our companies is, you know, staying aligned with our core values is essential, because as a startup owner, you're not making a lot of money in the beginning, you're not.

Taylor Lake

So you're more susceptible to taking, accepting anything.

Taylor Lake

And that was something that I didn't want to do even on day one.

Taylor Lake

When I started, I had uniforms because I knew I wanted to run it like a corporation.

Taylor Lake

I need to however I want it to look five years from now, I need to do today.

Host

You need to start taking those steps right away.

Taylor Lake

Exactly.

Host

Yeah.

Host

I mean, that's fabulous that you were able to start this thing off with that strong sense of mission and vision right out of the gate.

Host

And I'm sure it's one of the critical reasons for your success, probably so.

Taylor Lake

Yeah, definitely.

Host

So you did this, you knew what you wanted to do, you wrote it down.

Taylor Lake

Yes.

Host

You started the business, and then how did you get your first customer?

Taylor Lake

Okay, so my first customer, I had a friend back in the day, and she was starting her career off as a graphic designer.

Host

Okay.

Taylor Lake

So she was, like, in her hustle and her grind, and I was like, hey, I want to start this mobile detailing company.

Taylor Lake

Could you whip me up a flyer really fast?

Taylor Lake

That's all we had is a flyer and had my flyer.

Taylor Lake

I think the company back then was, like, blue.

Taylor Lake

A lot has changed, but it was just, like, blue or whatever.

Taylor Lake

She made this, like, blue flyer with my number on it, and I posted it on Facebook.

Host

Okay.

Taylor Lake

And our first client slid up on my story and was like, I want my seats done, or whatever.

Taylor Lake

And I was just like, oh, my gosh.

Taylor Lake

Okay, we got.

Host

We got, like, we got one.

Taylor Lake

And that first client, I just made sure that I went over and above and, you know, from customer service to the service.

Taylor Lake

And afterwards I left a note.

Taylor Lake

I still have a picture of that.

Taylor Lake

It was like, thank you for booking us just, like, on regular piece of paper.

Taylor Lake

And that was a win for me.

Taylor Lake

I left, and the next day, I was waking up in the morning to, like, Facebook notifications, and I was like, what's going on?

Taylor Lake

Yeah, yeah, I check it.

Taylor Lake

She actually wrote a status and a review, and it was going viral.

Host

Oh, wow.

Taylor Lake

Cause, like, I guess from other people's standpoints, her seats were, like, in bad condition.

Taylor Lake

And, like, the before and after was crazy.

Taylor Lake

And you're like, who did that?

Taylor Lake

Who did that?

Taylor Lake

Is that.

Taylor Lake

You know, was that Taylor?

Host

Yeah.

Taylor Lake

From that day, May 1, I believe I've been doing trophy details.

Host

You've been doing trophy details, right?

Taylor Lake

Correct.

Host

Wow.

Host

So I guess that's another good lesson for our listeners and watchers, right?

Host

Like, do it right.

Host

Right out of the gates.

Taylor Lake

Do it and do it well.

Host

Yeah.

Taylor Lake

And you treat your clients well.

Taylor Lake

They'll treat you well.

Taylor Lake

And the power of reviews, because I didn't even ask for.

Taylor Lake

I should have, but I was still learning, and she left that review, and that kind of kick started everything from there.

Taylor Lake

I was booked out for the rest of the summer.

Taylor Lake

So now it's just like, oh, this is serious.

Host

I'm assuming you've gotten better at soliciting good reviews from clients.

Host

What do you do if you get a bad review?

Host

Do you ever get one?

Host

I mean, there's always a hater.

Taylor Lake

Look, knock on what?

Taylor Lake

I've actually never received a bad review.

Taylor Lake

But, of course, that's inevitable.

Taylor Lake

As we scale and grow, you service more people.

Taylor Lake

I know it's coming, but I've never got a bad review.

Taylor Lake

But if good for you, if I received one, we have a service guarantee.

Taylor Lake

We're going to make it right every time.

Taylor Lake

I don't care how, you know, the smallest thing to the largest thing.

Taylor Lake

We're gonna come back and make sure that you have a good service and a good experience with us, because we care.

Taylor Lake

Yeah, we care about your service and how you feel about it.

Host

Yeah.

Host

Yeah.

Host

That's fantastic.

Host

Tell us about the name.

Host

Trophy details.

Host

I mean, I get the detailing part of it.

Host

Where did the name come from?

Taylor Lake

So I think trophy details.

Taylor Lake

When you think about it, think about a trophy.

Taylor Lake

Someone holding up a trophy is shining.

Taylor Lake

It kind of embodies leadership.

Taylor Lake

If someone's holding a trophy, there were sacrifices made to be able to hold that trophy.

Taylor Lake

The community, the team that helped achieve that trophy, I just believe that it embodies our core values.

Taylor Lake

And also, not only does it embody my core values, it embodies the core values of the clients we serve.

Taylor Lake

Our clients we serve business owners, executives, and people who are really crucial and key factors in our community that align with our brand.

Taylor Lake

And it makes sense why they do, because they're leaders.

Taylor Lake

They have their own mission.

Taylor Lake

They have their own.

Taylor Lake

They serve their own community.

Taylor Lake

So it's almost like an ecosystem of like minded people.

Host

Yeah.

Host

And that makes sense.

Taylor Lake

And not to mention, that makes sense when you get your car done with us, you're shining.

Taylor Lake

You're stunning in the community.

Host

No, no, it definitely has that connotation.

Host

Right.

Host

Like you said earlier, you see a trophy, it's this beautiful, shining object.

Host

What you want your car to look like when it's done with the detail job.

Taylor Lake

Yeah.

Taylor Lake

It's a difference between a trophy, details car, and a regular cardinal.

Host

Yeah, there you go.

Taylor Lake

Right?

Host

There you go.

Host

So you mentioned your team a minute ago.

Taylor Lake

Yeah.

Host

And so I'm curious about that.

Host

Like, how did you build your team?

Taylor Lake

Okay, so when I say team, because I still wear every hat, in a way, yeah.

Taylor Lake

But I do have contractors.

Taylor Lake

It's more of a gig work.

Taylor Lake

Yeah, similar to Uber Doordash, things of that nature.

Taylor Lake

But even our team, team members, they're hustlers.

Taylor Lake

They embody the core values.

Taylor Lake

Sometimes these guys work for me and they're doing Uber, so they're a part of the hustle, and they understand.

Taylor Lake

They love that they're able to be their own boss and control their own schedule and things of that nature.

Taylor Lake

So they're in alignment with their brand as well.

Host

So you get a job, and if you can't do it yourself, you've got a cadre of people you can give a call and say, hey, do you have time to do this job out here?

Host

Here.

Host

How do you maintain quality control?

Taylor Lake

Right?

Taylor Lake

So what's cool about how we've structured that system is the people who work for us, they're actually listed on our website.

Taylor Lake

So I have my name on there.

Taylor Lake

I keep their names off to protect their identity or whatever.

Host

Okay.

Taylor Lake

But, um.

Taylor Lake

So they can.

Taylor Lake

Someone can select me if they know me.

Taylor Lake

Say, you want a book?

Taylor Lake

You're like, I want Taylor.

Taylor Lake

Okay.

Taylor Lake

You can't select me, right?

Taylor Lake

But you can select an available detailer.

Taylor Lake

It'll route you to them.

Taylor Lake

They accept the appointment from there.

Taylor Lake

When they get on site, they have to take before and after pictures.

Taylor Lake

I also.

Taylor Lake

I'm on that.

Taylor Lake

Like, I'm watching the quality closely.

Taylor Lake

And also with the app that we are developing.

Taylor Lake

That's the main reason why we're developing the app for the quality control, the before and after pictures, where they are so we can track them.

Taylor Lake

Are they where they say they are?

Taylor Lake

Things of that nature?

Host

Yeah, yeah, yeah, yeah, yeah.

Host

That's great.

Host

And I'm glad you brought up the app again, because you mentioned it earlier, and I wanted to circle back to that.

Host

So there's a technology piece to what you do?

Taylor Lake

Yes, we're developing it.

Host

So there's a website that has booking capabilities.

Host

And now are you working in an app?

Host

How did that come about?

Taylor Lake

So back to efficiency and systems and processes.

Taylor Lake

I feel like the past four years that I was developing the company, it was very trial and error because I was trying to innovate this industry.

Host

Right, right.

Taylor Lake

So the biggest piece was quality control for me.

Taylor Lake

And what weather can we do details in without sacrificing quality?

Taylor Lake

I had to learn that when it's too hot, when it's too cold, how long does it take me to do?

Taylor Lake

How long can I expect it to take others?

Taylor Lake

What I'll say is, I have some younger people on my team now.

Taylor Lake

I've gotten a little bit older since I started, and they're moving way faster than me, so I'm excited about that.

Host

But, yeah, you got to keep up.

Taylor Lake

Right.

Taylor Lake

So during this whole time was me just really trial and error of what works and what doesn't work.

Taylor Lake

And that's when I was like, we need an app because with that piece of technology, we will be able to track, trace, and really keep an eye on what's going on with our clients and with the efficiency.

Host

Yeah, yeah.

Taylor Lake

And the scalability factor with the app.

Taylor Lake

My goal is to franchise and to expand out.

Taylor Lake

I would love for, you know, trophy details to be a.

Taylor Lake

To be founded, like a real staple in the community and just expand out and just be like a historical place here, but expanding out to some warmer areas and people having that app, or whoever franchise it, franchises with us, they will be able to keep track and have that same.

Host

No, that makes.

Host

That makes sense.

Host

How are you developing the app?

Host

Did you have to hire someone to do that?

Host

Or do you have internal.

Taylor Lake

Right.

Taylor Lake

So through John Henry, I met Ronnie.

Taylor Lake

He's from Uganda.

Taylor Lake

He is an alumni from Notre Dame.

Taylor Lake

He worked underneath John Henry, and he took on the project with me.

Taylor Lake

So we have been developing it and creating it for the past year now and literally getting down to, like, I've been a part of each step of development because I done the cars and I know what we need.

Host

You're bringing the vision to it.

Taylor Lake

Exactly.

Taylor Lake

So he does amazing work.

Taylor Lake

He's been patient with me, and he does really good work.

Host

So how close are you?

Taylor Lake

We should be releasing it within maybe the next month or so.

Host

Okay.

Host

So you're right down to the wire.

Taylor Lake

Right.

Taylor Lake

But the reason why I say maybe is because I always keep finding something new.

Host

Yeah.

Taylor Lake

Before I want to put it out there.

Host

So yeah, yeah, yeah.

Host

Don't let the perfect become the enemy of the good.

Taylor Lake

Right.

Host

Yeah.

Host

You know, it's interesting you mentioned the weather factor, and I didn't think about that before because, of course, it's a nice, hot day today, but, yeah.

Host

How do you handle winters?

Taylor Lake

So it was brutal the first.

Taylor Lake

Probably the first year, because I had to kind of just get out there and see, like, what works and what doesn't work.

Taylor Lake

I found out under 40 degrees.

Taylor Lake

No, you're like, under 40 degrees without a closed structure.

Host

Sure.

Taylor Lake

So if we're in a closed structure.

Taylor Lake

If you're in an apartment complex where you can.

Taylor Lake

Parking garage.

Host

Parking garage.

Taylor Lake

Yeah, if you have a garage.

Taylor Lake

We're moving all year round.

Taylor Lake

Most of our clients fall under that car, that category.

Taylor Lake

Under 40 degrees without a clothes structure.

Taylor Lake

Nope.

Taylor Lake

I was having supplies freeze and all type of mishaps and.

Taylor Lake

Yeah, I can't.

Taylor Lake

I was not willing to kind of carry that on with the quality and having other people out and then really over 90.

Taylor Lake

So a day like this.

Taylor Lake

Yeah, I wouldn't.

Taylor Lake

I wouldn't recommend it.

Taylor Lake

I've experienced washing a car and it being too hot.

Host

Yeah.

Taylor Lake

Quality was botchy.

Taylor Lake

And I was like, nah, can't do that.

Taylor Lake

So.

Host

Got it.

Taylor Lake

Really?

Taylor Lake

Between probably like 40 and 80 where.

Taylor Lake

No, close.

Taylor Lake

Without a closed structure.

Host

Without a closed structure.

Host

So with a closed structure, colder or hotter, we're out there still workable, but you got to be in that range to be in the idea center parking lot, for example.

Taylor Lake

Right, exactly.

Host

Yeah, yeah, yeah, yeah.

Host

Let's talk about, you know, our listeners always.

Host

People are always curious about money.

Host

Yeah.

Host

How did you fund the work to start?

Host

Did you get any support from the community in terms of funding?

Host

Have you had to borrow money?

Host

Like, how can you help our listeners understand what it took to get the business up and off the ground?

Taylor Lake

Okay, so probably the first two years was strictly bootstrapping, really investing in everything, in the supplies myself.

Taylor Lake

The good thing about the detail industry is the supplies.

Taylor Lake

Buying in bulk.

Taylor Lake

It's fairly cheap to get into, really.

Taylor Lake

It's the labor and the skillset that we're charging for.

Host

Were you working a different job while you started the company?

Taylor Lake

I was the first, probably the first two years I was working, probably a part time job.

Taylor Lake

And then.

Taylor Lake

That's a really good question.

Taylor Lake

I went full time, probably about year three because it took off a little bit more and, you know, you get to a fork in a road as an entrepreneur where you're still working another job in your company, at some point you got to make that leap and go full on into it.

Taylor Lake

And that was scary in itself.

Taylor Lake

So, bootstrapping, probably the first two years, I started getting some assistance through the programs.

Taylor Lake

I received some financial assistance through the SBE hustle.

Taylor Lake

I received assistance from another program.

Host

It's been kind of very piecing things together.

Taylor Lake

Right.

Taylor Lake

I received a scholarship from the Notre Dame Idea center to help start the app.

Host

Got it.

Taylor Lake

Paid for almost 50% of it.

Host

Wow.

Taylor Lake

So, yeah, I've definitely received some assistance.

Host

Okay, but you haven't had to go to a bank to borrow money at this point?

Host

No, I have nothing.

Host

And community support, you've been able to keep it moving, and, yeah, tell us about that scary moment where you're sitting there like, I'm gonna quit my job and do this full time.

Taylor Lake

You know, it's always that.

Taylor Lake

That fear kicks in.

Taylor Lake

Like, what if it doesn't work, you know, and also just having enough to get by, because, like I said, I do this by myself, so there's really no plan b or anyone.

Host

No safety net there.

Taylor Lake

Right.

Taylor Lake

I, you know, push past fear.

Taylor Lake

Everything is scary.

Taylor Lake

You know, you have to pick your.

Taylor Lake

Pick your poison.

Taylor Lake

Pick your hard.

Taylor Lake

Yeah, everything is hard.

Taylor Lake

You know, some people, you know, you got to push past the peer, push past the fear, and really trust yourself.

Taylor Lake

You.

Taylor Lake

You wouldn't have received the vision if it wasn't for you.

Taylor Lake

And if it doesn't work out, pivot.

Host

Right.

Host

And, you know, and that is a hard lesson to learn.

Host

But a lot of entrepreneurs, it's usually their success comes after a couple of failures, but they had that grit to keep going and to persevere and to try something new and to pivot if necessary.

Taylor Lake

Absolutely.

Taylor Lake

I think most entrepreneurs have, like, three or four businesses that they start.

Taylor Lake

And that's the name of the game.

Taylor Lake

That's the name of the game.

Host

Yeah, it definitely is.

Host

So you're a big supporter of the region.

Host

You're a big supporter of South Bend.

Host

You're running this company.

Host

You're thriving.

Host

What else is going on in your life?

Taylor Lake

Oh, man.

Host

What else are you doing to.

Host

We try to say this every time, like, to make South Bend or make the region a better place to live, work, and play.

Taylor Lake

Okay.

Taylor Lake

Yeah.

Taylor Lake

Like you said, I love South Bend.

Taylor Lake

So I'm usually out in the community either supporting other entrepreneurs.

Taylor Lake

I try to go visit them, and if they have brick and mortar or meeting with them and just doing coffee, I'm pretty plugged in with events that go on, like first Fridays, things that happen in Mishawaka.

Taylor Lake

I love those events.

Taylor Lake

So I'm usually out and about.

Taylor Lake

I do volunteer work.

Taylor Lake

I've done volunteer work at St.

Taylor Lake

Margaret's place, food pantry, various places.

Taylor Lake

So I just try to maximize where I can maximize.

Taylor Lake

Try to keep a balance.

Taylor Lake

Don't get burnt out just doing your business 24/7 you have to have a balance of work and play.

Host

Yeah, yeah, yeah, yeah.

Host

Do you have some favorite restaurants, favorite small businesses that you like to patronize?

Taylor Lake

For sure.

Taylor Lake

I'm in love with Barnaby's pizza.

Host

Okay.

Taylor Lake

I really don't eat any other pizza besides Barnaby's.

Taylor Lake

That's a huge plug.

Taylor Lake

And then Cinco, five amazing tacos right downtown.

Host

Yep.

Taylor Lake

Trying to think of another.

Taylor Lake

I love the South Bend chocolate cafe.

Taylor Lake

I do a lot of my meetings there, or just going there to read.

Taylor Lake

Grab a cup of coffee, the white hot chocolate.

Taylor Lake

They already know when they see me.

Host

So it's a good community space.

Host

Right downtown.

Taylor Lake

Yeah.

Taylor Lake

Right.

Taylor Lake

That's usually where I frequent.

Taylor Lake

You might be driving somewhere downtown and see me in this wave.

Host

Yeah.

Host

There you are in the window.

Taylor Lake

Right?

Taylor Lake

Yeah.

Host

Yeah.

Host

That's great.

Host

Well, I tell you what.

Host

We are lucky to have you.

Host

And I'm sort of happy that you didn't run off to college and then move off to Chicago or Houston, Texas, or wherever else it might be.

Host

Because keeping people like you in South Bend and then starting a new business, that's employing yourself but also supporting other people and supporting the community, I feel blessed.

Host

That's a huge win.

Taylor Lake

I feel blessed to be here, and I appreciate you guys and what you guys have curated here in this space and the opportunities and the resources.

Taylor Lake

Especially for a kid like me, coming from where I come from, I don't know what we would have done, what I would have done without the resources.

Host

So, yeah, so we were kind of wrapping up here, but I forgot that I did want to circle back on that point.

Host

I mean, when we were outside, you were talking about, you know, on paper, you had a lot stacked against you.

Taylor Lake

Right, right.

Host

And you just talked about being young, being black, being a female.

Host

Right, right.

Host

Like, not the typical maybe person you think of to start up a detailing business.

Taylor Lake

Right.

Host

Like, just really briefly before you go, can you help us understand?

Host

Like, how did you push through that?

Taylor Lake

You know, I'm a big believer of self concept.

Taylor Lake

And also, you know, I have faith.

Taylor Lake

I have faith in Jesus Christ.

Taylor Lake

I believe that's where my visions come from.

Taylor Lake

And it was written in the stars.

Taylor Lake

It was already written for this to be.

Taylor Lake

You know, I believe in destiny.

Taylor Lake

I believe that there's no coincidence that me and you are here today.

Taylor Lake

But also, again, self concept.

Taylor Lake

You have to learn how to validate yourself and your own ideas.

Taylor Lake

And if you can do that, then there's really nothing anyone can tell you.

Host

I love it.

Taylor Lake

Yeah.

Host

Thank you, Taylor.

Host

Thank you so much for being here with us.

Taylor Lake

Thank you for having me.