Danny: One thing that's really easy to overlook as a podcaster is your podcast description.
Danny: Because most of us write it once and then never really look at it again.
Danny: But podcasts evolve over time. Your format changes, your confidence changes,
Danny: and the kind of episodes you make changes.
Danny: And sometimes your description still sounds like the version of the podcast from two years ago.
Danny: That matters because your description is setting expectations.
Danny: It's telling new listeners what your show is, who it's for, and what they're about to get.
Danny: And if someone reads that description, then listens to your latest episode,
Danny: and the two don't really match, well that creates friction straight away.
Danny: For example, maybe your podcast started as a casual chat show,
Danny: but over time it's become more focused and educational.
Danny: If your description still says something vague like conversations about life,
Danny: creativity, and whatever comes up, that's probably underselling what the podcast actually is now.
Danny: So here's something to try. Go and read your podcast description as if you're
Danny: completely new to the show.
Danny: Then listen to your latest episode. And then ask yourself, do they feel aligned?
Danny: Does the podcast actually deliver on the promise the description's making?
Danny: And if not, tighten it up. Because a good podcast description doesn't just explain
Danny: the show, it prepares the right listener for the experience they're about to get.
Danny: Until the next time, happy podcasting.