Welcome to
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User Friendly 2.0 with host Bill Sikkens,
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technology architect.
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And this is User Friendly 2.0.
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I am your host Bill Sikkens.
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And Bill Gretchen as always
welcome to this week's show.
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Hello. Hi there.
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So we're going to be talking
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about a couple of things
this week, that are of interest.
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And one of them is going to be Windows 12.
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If you haven't heard about this yet
at Microsoft is starting to talk about it.
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And there's going to be some changes
coming, and it's
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going to be
another one of these situations.
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I think like we had with windows 10 to 11,
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we'll get into
that as we get into the topic.
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But they really are pushing
changes lately.
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The next segment,
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we're going to have a guest named
Sam Boyle
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who's going to be talking about momentum
marketing and some of the things that
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you can do online
to get your business promotion
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out there
and some of the ways these things work.
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All right.
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So with that, let's go ahead and dive in.
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What do we have in the news this week.
All right.
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Landmark verdict says Metta harmed
children allowing adults to prey on them.
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Yeah.
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So a jury just told big Tech
that we don't know is no longer a defense
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when kids are getting hurt online.
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And I think it's about time
that that happened.
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So basically what's happened here at meta,
which is the parent company
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for Facebook and Instagram
and others, was,
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found to have harmed children
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on its platforms
and be responsible for that.
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And basically, what's going on here is
this is a case that's been
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in the works for a little while now,
for a long while, as legal things go.
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And it's pushing for some stronger
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safety laws and that type of a thing
that would come out of this
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besides a judgment
for the ability to prevent
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or at least minimize exposing children
to bad actors online,
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stronger child safety
PSAs, laws would come into effect here,
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mandatory age verification systems
and limits on direct messages
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between adults and minors,
among other things.
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Now, Australia has made it
so that you have an age
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minimum for being able
to even get on social media.
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So these are some things
that the United States is not.
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First,
in starting to crack down on a little bit.
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And there have been some rumors out there
that social media, in some cases,
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this seems to focus somewhat around
TikTok and meta to some extent.
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We're kind of looking the other way
on some of these things
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because it promoted interaction
and made more money for their sites.
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Now, that's an allegation, but it is
something that is to be concerned
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as money drives companies.
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And if you don't have some idea
of being able to bring that
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in a little bit, it can cause people
to look the other way when they shouldn't.
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So we've heard about this
and talked about it on the show
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a number of times, where social media
has really changed the way
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children interact with everything,
and some of that good, some of that bad.
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But there's online bullying
that's come out of this
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and some other things,
like what we're talking about here with,
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Metta Settlement
on, allowing children or allowing adults
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that shouldn't have access to children
access and not being too strict
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on these requirements,
among other things. So
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I'm interested
to see where this is actually going to go,
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because the verdict is one thing,
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but what a change this may or may not
encourage is another.
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And then of course, there's the
possibility that this will be appealed.
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So this may not be the end of it either,
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but it is important
to consider these things because
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social media wallet
has a lot of really cool things.
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And I'm not anti social media
by any means, but it is something
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that allows access to your home,
to your children, through the computer.
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It wouldn't
otherwise be there in a somewhat difficult
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to monitor
sometimes and be able to control.
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Definitely something to be aware of.
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Yeah,
especially if your kids have a smartphone,
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you know, which most do you know.
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It's interesting.
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You say that my brothers daughters, nine
and 11, both each have their own phone,
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and, I'm just trying to think I was
at that age, wanting to get a second phone
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line in the house
and didn't for like two years or so.
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And there was no such thing
when I was a kid.
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So I was like,
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we had pagers.
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Hey, did you went to school with a pager?
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That would have been interesting.
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Oh, some of the kids did. Yeah.
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Yeah.
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Some of the, them had parents
who would send them
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messages, you know, via pager.
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It was always in high school.
That would not have been permitted.
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You were barely allowed a calculator
as far as electronics went.
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Well, see,
then the pagers started to become
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like this drug dealer thing.
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And so then they got kind of creepy.
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And I can see how they push the pagers
away.
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But. Right.
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I think about banning things.
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The United States is banning all routers.
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Yeah.
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We've been getting a lot of questions on
this, and I had to look it up.
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And this, that headline, by the way,
is what you would call,
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click bait on something like YouTube.
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And because that seems to be the way
it's been presented.
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And the idea is that, there's a law
you can't buy routers anymore
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or something to that effect. And
that's not actually what's going on here.
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No need to run out and
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get the entire stock of routers
from Amazon or anything like that.
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But they are putting in some restrictions
for certain product lines
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that have to do with problems
that they're seeing that things
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like Chinese actors are putting in back
doors, that kind of thing.
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So what ends up happening
here is your router
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anyway, that doesn't know is a device
that runs your network,
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whether it's your home,
your office, whatever.
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There's different versions
and capacities and types of all of these.
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But basically
it takes the internet connection,
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from your service, whether that's fiber
or cable or satellite or whatever,
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and makes it so that you can use it
on your home devices or your office
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devices
or whatever, depending on where it is. And
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there's
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these products have been around
probably longer.
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I think I would say that
when I work for the bank in the 90s,
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we had routers
not like we do now, but it's same idea.
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So there's nothing
new about the technology.
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But there is these concerns that
because it's regulating all the traffic
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that goes in and out of a network,
if there's a backdoor
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that somebody could be secretly monitoring
everything you're doing online.
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I don't know, guys.
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Do you consider that creepy at all?
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Oh yeah.
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So what's going on
here is the FCC has published
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a list of different manufacturers
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that are either restricted
or banned products based on,
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like Co Persky from Russia
and some of the things who Odni,
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I think is how you say that,
which is a Chinese phone manufacturer,
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which has been pretty much banned here
anyway,
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but their chips are turning up
at a lot of different things, like the,
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new television
format, decoders, among other stuff.
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And the sources of these components
is basically what they're looking
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at, the software
and the source of the components.
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Now, mainstream product lines
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like Netgear, TP-Link, su zero,
all of these are not being banned.
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And it's not that you can't get a router.
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So when I first saw this,
I thought, oh, okay,
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we're gonna have to do a show
on how to build your own homebrew, right?
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Because that is a fine,
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hey, it might be fun.
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Anyways,
now you just put it together and I.
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No problem with that.
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Actually, probably a lot more secure.
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I mean, I run that, but I'm also a nerd,
so anyway.
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But, at the end of the day,
it is something
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that if you see this headline,
there is some truth to the idea
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that certain things are being restricted
or banned, but it's not this unilateral.
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You'll never be able to buy a router
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again, you know, outside
of the black market type thing.
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And you imagine a dark alley
and you got the guy at the trenchcoat.
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What do you got for me?
I got some routers.
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I imagine that with resistors, capacitors.
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Anyway, moving right along.
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Okay.
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An odd structure found at the edge of
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the solar system should not exist.
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So tell me about that.
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Well, if I had to make a guess on this,
I would have guessed just off the cuff.
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You know, a Dyson sphere, right?
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Oh, you have a second star
that used to be part of our solar system.
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Back when I was a binary system
that the Dyson has been,
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built by ancient aliens.
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History channel agreed with me on that.
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So, that's not what it is. Oh,
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that would be more interesting if it was.
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I think that could be a space station
that looks like Derek Moore.
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Now that's outside.
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That's,
you know, Alpha Centauri stuff anyway.
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So. Okay,
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now what this is talking about
is a compact,
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as they say, new cluster of objects.
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I would say that this cluster of objects
is not new, it's just
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that it's been discovered
inside the, Kuiper Belt.
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And basically that's an area
beyond Neptune
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that has a lot of icy bodies in it.
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What's in an asteroid field?
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I that kind of an idea. Yeah.
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I see asteroids and other things.
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If you want to go visit it on your next
vacation, it might be a bit of a commute,
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because it's about 4 billion miles
from the sun,
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or 43 astronomical units.
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So this is just one of those things
that's along the line of we don't know
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a lot about our solar system,
even though we might think we do.
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You know, that whole Dyson
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sphere thing might not be that sci
fi someday either, too.
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So at the end of the day, I think
we're going to keep discovering stuff.
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It's just like the idea with the Voyager
spacecrafts going over the heliopause
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into interstellar space and going,
oh, there's a firewall out here.
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Well, you know, yeah,
we didn't know about that.
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And, it would make sense
that we're firewalled
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and hopefully it's not
one of the bad ones.
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Yeah.
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Open AI shutting down.
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Saw a video app.
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Yeah.
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So this was kind of a surprise,
I think, a little bit.
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But with AI going the way it's going
and the way things are changing
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and that kind of stuff, it is definitely,
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not to be unexpected.
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There's going to be big shifts like this
Hollywood Reporter reporting on this.
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And what Sora is, is
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it was something that was being offered
through OpenAI that could create videos.
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Disney had invested in this
for using it on the Disney Plus platform
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and some other things.
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So there were some big names, behind it.
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Basically, it's a text, a video, a
AI model, and it can generate
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highly realistic video clips from prompts.
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So you could put in and do this
and you would end up with something
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that, was surprisingly and sometimes
smoothly, realistically looking.
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Let's play around with this
a little bit too.
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It's not the only one on the market
or anything like that, but it is,
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definitely something
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that the app itself has been discontinued.
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So what's happening
here is ChatGPT is going
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to integrate Sora
into their existing tools,
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focus on platform level
AI features instead of separate apps.
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So it's not going away in the sense
of this technology will not be accessible.
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It's just the way you get to
it is going to change.
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And this idea of things going into kind of
more of an all in one AI platform idea.
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So which I kind of like,
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because if you use AI, right now,
you have to have a subscription
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where you need to ask an AI what I use,
you need subscriptions to
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and that's a little much.
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So, you know,
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but basically what they're saying
that's coming out of this is photo
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editing, writing, coding, and now video
are all being merged into one interface.
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And Bill,
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I'm sure you're really happy about this
and have no concerns about this
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affecting artists
in the video world, right.
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Or, radio and family friendly shows.
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So don't give us your real opinion
on that.
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00:12:03,155 --> 00:12:06,158
But I'll.
239
00:12:07,593 --> 00:12:09,762
Oh my goodness.
240
00:12:09,762 --> 00:12:12,732
Okay, well, why do we have seasons?
241
00:12:12,732 --> 00:12:15,901
This is a Stem lesson for middle
schoolers.
242
00:12:16,936 --> 00:12:17,103
Yeah.
243
00:12:17,103 --> 00:12:20,339
This is something that they ask
is put together, like, as you say, a Stem
244
00:12:20,339 --> 00:12:23,809
project core concept of this idea
is there's this,
245
00:12:25,044 --> 00:12:27,980
conception that our seasons is based
on the distance from the sun.
246
00:12:27,980 --> 00:12:29,215
It is not.
247
00:12:29,215 --> 00:12:32,985
So they've put together a program here
where the kids can actually go,
248
00:12:32,985 --> 00:12:35,955
and it doesn't cost anything to do
just it's on NASA's website.
249
00:12:35,955 --> 00:12:39,291
And we'll go ahead and host this at user
friendly dot show so you can check it out.
250
00:12:39,992 --> 00:12:43,462
You go on, get the project,
and then your children can participate
251
00:12:43,462 --> 00:12:45,664
in a number of different activities,
some that are online,
252
00:12:45,664 --> 00:12:48,067
some that they do with themselves,
that teaches them
253
00:12:48,067 --> 00:12:51,604
about the tilt of the axes,
what triggers longer and shorter days,
254
00:12:52,004 --> 00:12:55,007
all of the different things that we, deal
with.
255
00:12:55,341 --> 00:12:57,843
And I have been told it's not the gods.
256
00:12:57,843 --> 00:12:59,879
And goddesses
minimizing the time of the year
257
00:12:59,879 --> 00:13:02,314
and having to bring it back at,
you know, Winter solstice.
258
00:13:02,314 --> 00:13:05,284
But I still think that might be more
the way it works.
259
00:13:05,284 --> 00:13:08,854
But, and I can just see the comments
now, maybe you should do the Stem project.
260
00:13:11,490 --> 00:13:13,092
As well,
261
00:13:13,092 --> 00:13:16,529
but it is kind of a cool thing
to be able to jump into
262
00:13:16,529 --> 00:13:19,799
and deal with, you know, where
your children have something to do.
263
00:13:19,799 --> 00:13:21,000
It's through the computer.
264
00:13:21,000 --> 00:13:23,736
It's available for free,
but it is something kind of fun.
265
00:13:23,736 --> 00:13:27,173
And it's a very good educational, hands
on, educational project.
266
00:13:29,708 --> 00:13:31,544
Uber and Rivian announce
267
00:13:31,544 --> 00:13:36,482
$1.25 billion deal, 50,000 robotaxis.
268
00:13:37,550 --> 00:13:39,752
Oh, this is a lot.
269
00:13:39,752 --> 00:13:41,353
You know, 1.25 billion.
270
00:13:41,353 --> 00:13:42,221
I have to make the joke.
271
00:13:42,221 --> 00:13:43,322
It's a coffee at Starbucks.
272
00:13:43,322 --> 00:13:45,391
This. It's be like an entire breakfast.
273
00:13:45,391 --> 00:13:48,828
And, and with this deal,
you'll be able to get there.
274
00:13:48,828 --> 00:13:51,463
And an autonomous car made by Rivian.
275
00:13:51,463 --> 00:13:54,466
So do you think Tesla's having a tantrum
right now?
276
00:13:55,067 --> 00:13:56,435
I think that is not possibility.
277
00:13:56,435 --> 00:13:57,069
Although they've said
278
00:13:57,069 --> 00:14:00,139
that they're no longer a car company,
they're now a robot company, so maybe not.
279
00:14:00,506 --> 00:14:03,075
Oh, but I haven't heard that.
280
00:14:03,075 --> 00:14:03,242
Yeah.
281
00:14:03,242 --> 00:14:04,476
It's just, you know,
282
00:14:04,476 --> 00:14:05,578
there was a Saturday Night Live
283
00:14:05,578 --> 00:14:07,479
where they're coming out with the newest,
the model V.
284
00:14:07,479 --> 00:14:10,482
It's the first self vandalizing car.
285
00:14:10,683 --> 00:14:13,686
So, you know,
they're focusing on other lights.
286
00:14:13,953 --> 00:14:16,455
That's not true.
That was Saturday Night Live. But,
287
00:14:17,456 --> 00:14:19,825
but this one is 1.25 billion
288
00:14:19,825 --> 00:14:24,496
as a part of a deal
to deploy up to 50,000 robotaxis for 2031.
289
00:14:25,164 --> 00:14:29,101
And we're expected to invest the initial
300 million in Rivian
290
00:14:29,101 --> 00:14:32,838
after the deal's signing is still subject
to regulatory approval.
291
00:14:33,606 --> 00:14:36,508
So, again,
this is like like you say, with Tesla.
292
00:14:36,508 --> 00:14:39,879
They've been attempting to do this
with some limited success,
293
00:14:39,879 --> 00:14:42,882
although there has been some success
since the idea of autonomous cars
294
00:14:43,215 --> 00:14:44,116
driving you around.
295
00:14:44,116 --> 00:14:45,651
So now you call an Uber
296
00:14:45,651 --> 00:14:47,486
and you don't have somebody
that's actually able
297
00:14:47,486 --> 00:14:50,022
to make a little bit of money off of it
and come pick you up for,
298
00:14:50,022 --> 00:14:53,158
you know, a decent fee usually,
and take you to where you're going.
299
00:14:53,425 --> 00:14:57,196
We're now going to eliminate those jobs
so that this can all be done by robots.
300
00:14:57,663 --> 00:15:00,799
So, and if I'm giving a little bit
of my opinion on that,
301
00:15:00,799 --> 00:15:02,434
I it's coming through loud and clear.
302
00:15:02,434 --> 00:15:05,371
I don't think we need to eliminate
everybody's jobs.
303
00:15:05,371 --> 00:15:11,143
In some ways, this kind of thing would be
very useful in certain applications.
304
00:15:11,143 --> 00:15:15,114
The problem is, is that we've seen
it isn't limited to certain applications.
305
00:15:15,114 --> 00:15:16,382
And Bill, like you talk about with
306
00:15:16,382 --> 00:15:20,119
AI and artists and things, it's
not something that's an augmentation.
307
00:15:20,119 --> 00:15:21,553
It's something that ends up taking over.
308
00:15:21,553 --> 00:15:24,556
And I think that's where my concern
about something like this would come from.
309
00:15:24,690 --> 00:15:24,957
Yeah.
310
00:15:26,959 --> 00:15:29,762
News is no longer free
311
00:15:29,762 --> 00:15:32,665
now. So where did this topic come from,
Richard G.
312
00:15:32,665 --> 00:15:35,668
I wonder,
and the person who does the research
313
00:15:35,801 --> 00:15:39,138
for our show to find news topics. Yes.
314
00:15:39,138 --> 00:15:42,074
And the next thing you're going to be
asking for pay rates because of this.
315
00:15:42,074 --> 00:15:46,478
You know, some cash
I have to pay for all these things.
316
00:15:47,012 --> 00:15:48,280
It's it's bad.
317
00:15:48,280 --> 00:15:53,152
And I'm thinking, you know,
I know that supposedly as press
318
00:15:53,485 --> 00:15:59,291
that we can get some kind of free access,
but that doesn't solve the problem
319
00:15:59,291 --> 00:16:02,328
for all of the people in our country
320
00:16:02,761 --> 00:16:05,397
who are stressing now over finances.
321
00:16:05,397 --> 00:16:06,565
Yeah.
322
00:16:06,565 --> 00:16:09,568
The thing of it is, it's like you say,
this is a,
323
00:16:10,636 --> 00:16:12,705
it's a problem, but it's a two edged
324
00:16:12,705 --> 00:16:15,941
sword, kind of you have to look at it
from both standpoint.
325
00:16:15,941 --> 00:16:19,611
So basically what's happening here is more
and more of the news sites, including,
326
00:16:19,611 --> 00:16:23,549
I understand, like BBC and some of them
now are putting up paywalls.
327
00:16:23,882 --> 00:16:26,018
Now you all this is nothing new.
328
00:16:26,018 --> 00:16:29,188
I mean, you know, it's something
that's been out there for a long time,
329
00:16:29,621 --> 00:16:32,591
but what's happening with
this is a situation
330
00:16:32,591 --> 00:16:35,594
that's being created
where it's not sustainable.
331
00:16:35,794 --> 00:16:39,164
So the news sites, which used
to make their money by selling advertising
332
00:16:39,431 --> 00:16:42,835
in the day, selling newspapers, stuff
like that, that no longer is a thing.
333
00:16:43,302 --> 00:16:46,672
And people have gotten used
to getting their news for free online.
334
00:16:47,373 --> 00:16:50,175
And Gretchen
is you make the point that right
335
00:16:50,175 --> 00:16:53,212
now, you know, the finances are tight
for a lot of people.
336
00:16:53,212 --> 00:16:55,147
On the other side of it
is is at this time in the world,
337
00:16:55,147 --> 00:16:58,584
with all that's going on, having access
to legitimate news is important.
338
00:16:59,852 --> 00:17:00,619
Now, things like the
339
00:17:00,619 --> 00:17:04,390
Associated Press
and so on will remain free and open.
340
00:17:04,890 --> 00:17:07,226
BBC is free and open in the UK.
341
00:17:07,226 --> 00:17:09,828
Oh, in the UK because it's not yet here.
342
00:17:09,828 --> 00:17:10,462
Yeah.
343
00:17:10,462 --> 00:17:13,532
And in other places, it's
becoming more and more restricted.
344
00:17:13,532 --> 00:17:14,700
I'm just picking on those two,
345
00:17:14,700 --> 00:17:16,802
but that we're starting
to see this across the board.
346
00:17:16,802 --> 00:17:19,805
I couldn't get into Reuters either. Yeah.
347
00:17:20,439 --> 00:17:22,141
Just so
348
00:17:22,141 --> 00:17:24,309
it's, it's, just like being blocked
349
00:17:24,309 --> 00:17:27,312
by everything, and it's stressful.
350
00:17:27,379 --> 00:17:28,514
It's it's frustrating.
351
00:17:28,514 --> 00:17:30,416
Or the other one I don't like is
you get this,
352
00:17:30,416 --> 00:17:33,152
you know, story that looks interesting
from a legitimate site.
353
00:17:33,152 --> 00:17:36,155
Get a paragraph if you'd like to read
any more, put in your credit card number.
354
00:17:36,155 --> 00:17:38,490
You know, it's
stuff like that is frustrating.
355
00:17:38,490 --> 00:17:40,793
I have to agree completely. But,
356
00:17:41,760 --> 00:17:44,229
you know, at the end of the day,
there are two sides to this,
357
00:17:44,229 --> 00:17:46,832
but there are still going to be resources
to get news for free.
358
00:17:46,832 --> 00:17:50,702
And the bigger ones like Reuters
and BBC will still do
359
00:17:51,103 --> 00:17:54,106
breaking things and stuff like that
where you can read them.
360
00:17:54,173 --> 00:17:57,176
It's just the rest of the stories
that are going behind the paywall.
361
00:17:57,342 --> 00:18:01,713
The idea here is that instead of trying
to get the news out to everybody,
362
00:18:01,980 --> 00:18:03,549
they have audiences that pay for it
363
00:18:03,549 --> 00:18:05,884
and kind of tailor
what they're doing to that audience.
364
00:18:05,884 --> 00:18:08,854
So I don't know.
I understand both sides of the coin.
365
00:18:08,854 --> 00:18:12,057
I mean, the news outlets
have to be able to sustain themselves.
366
00:18:12,825 --> 00:18:15,828
But the other side of it
is, is restricted access to news
367
00:18:15,928 --> 00:18:18,864
and information is is never a good sign.
368
00:18:18,864 --> 00:18:21,166
That's not real good for a democracy.
369
00:18:22,367 --> 00:18:22,568
Yeah.
370
00:18:22,568 --> 00:18:25,737
Yeah, it's it's a way to make a democracy,
not be a democracy.
371
00:18:25,737 --> 00:18:26,138
You know?
372
00:18:26,138 --> 00:18:27,973
Really, you have to tough.
373
00:18:27,973 --> 00:18:29,908
Yeah.
374
00:18:29,908 --> 00:18:32,511
May the science be with you.
375
00:18:32,511 --> 00:18:33,645
Well, and also with you.
376
00:18:33,645 --> 00:18:36,081
I'm not supposed to reply that way.
I've been told I.
377
00:18:36,081 --> 00:18:39,751
Oh, we all do anyways,
even though we're not.
378
00:18:39,852 --> 00:18:41,620
It's, you know, it's not a Catholic thing.
379
00:18:41,620 --> 00:18:42,988
You know what?
380
00:18:42,988 --> 00:18:46,525
If you are living in Las Vegas
and are going to be there on Friday,
381
00:18:46,525 --> 00:18:51,897
May 1st and can get out to the doctor, dry
Desert Research Institute campus.
382
00:18:51,897 --> 00:18:57,035
There they are doing a free family
event called May the Science Be With You.
383
00:18:57,035 --> 00:18:58,971
And it's
going to be a lot of different programs,
384
00:18:58,971 --> 00:19:03,041
including hands on Stem activities
for the kids, a tour of their labs,
385
00:19:03,408 --> 00:19:06,211
community partner books, food trucks,
which sounds really good.
386
00:19:06,211 --> 00:19:07,679
Maybe I'll go for that.
387
00:19:07,679 --> 00:19:10,916
And, live music
from a group called Peaceful Retreat.
388
00:19:10,916 --> 00:19:12,751
So something if you're in the area,
check it out.
389
00:19:12,751 --> 00:19:15,420
I'd love to hear how this goes
and what it's about.
390
00:19:15,420 --> 00:19:17,523
I love to see events like this.
391
00:19:17,523 --> 00:19:20,259
I don't know if we've talked about it
on the air before, but,
392
00:19:20,259 --> 00:19:21,293
Gretchen, you and I lived.
393
00:19:21,293 --> 00:19:22,761
And your husband, Jeremy,
394
00:19:22,761 --> 00:19:25,764
when it was with us in Las Vegas
for about a year and a half.
395
00:19:26,165 --> 00:19:27,599
Very interesting place to be.
396
00:19:27,599 --> 00:19:30,002
Kind of like, in my opinion,
living in Disneyland,
397
00:19:30,002 --> 00:19:31,904
which is good,
but there's always something going on.
398
00:19:31,904 --> 00:19:35,741
But most of it's fake in the sense
that it's, you know, and and not actually,
399
00:19:35,774 --> 00:19:37,543
you know, I'll say one thing.
400
00:19:37,543 --> 00:19:41,079
They made beautifully wide roads
401
00:19:41,480 --> 00:19:44,383
and they planned for flooding really well.
402
00:19:44,383 --> 00:19:44,750
Yeah.
403
00:19:44,750 --> 00:19:46,418
The Las Vegas is a good layout.
404
00:19:46,418 --> 00:19:48,120
There's no question about that. And,
405
00:19:49,154 --> 00:19:50,822
I have no, no fight with that.
406
00:19:50,822 --> 00:19:53,559
It was just a very culture shock,
you know.
407
00:19:53,559 --> 00:19:56,428
But anyway, we kind of
are going down a rabbit hole with this
408
00:19:56,428 --> 00:20:00,799
because this particular event actually
is something that would be worth doing.
409
00:20:01,266 --> 00:20:04,269
And, Dry Atomic Museum
410
00:20:04,536 --> 00:20:09,041
are, doing it sponsored by Cal Portland,
which is interesting in Las Vegas.
411
00:20:09,041 --> 00:20:11,343
But let us know if you can get to it,
what it is.
412
00:20:11,343 --> 00:20:14,313
Take some pictures and send them in.
413
00:20:15,314 --> 00:20:16,682
Webb telescope
414
00:20:16,682 --> 00:20:21,086
photos show mysterious little red dots.
415
00:20:21,086 --> 00:20:22,621
What's that about?
416
00:20:22,621 --> 00:20:24,323
Oh, they might need to clean the lens.
417
00:20:24,323 --> 00:20:26,124
Oh, okay.
418
00:20:26,124 --> 00:20:28,260
Maybe not. That would be an awfully.
419
00:20:28,260 --> 00:20:29,494
Service call, you know.
420
00:20:29,494 --> 00:20:32,364
Yeah.
421
00:20:32,364 --> 00:20:33,498
So what's been happening
422
00:20:33,498 --> 00:20:37,903
is tiny, extremely bright red objects
have been spotted in deep space images.
423
00:20:37,903 --> 00:20:40,072
Now, keep in mind,
this is not a new thing.
424
00:20:40,072 --> 00:20:42,274
It's a new thing that we can see it.
425
00:20:42,274 --> 00:20:45,277
So these red dots
just didn't suddenly appear.
426
00:20:45,811 --> 00:20:48,814
In fact,
there are billions of light years away,
427
00:20:49,081 --> 00:20:52,584
meaning that we're seeing them
from the very early stage of the universe.
428
00:20:52,584 --> 00:20:54,519
And to kind of describe
429
00:20:54,519 --> 00:20:58,023
where that is, light in the universe
travels at the speed of light
430
00:20:58,590 --> 00:21:01,760
and the distance with redshift
and some other things can be measured.
431
00:21:01,760 --> 00:21:03,295
So you can see how far back in time
432
00:21:03,295 --> 00:21:06,198
you're seeing,
which is exactly what you're doing.
433
00:21:06,198 --> 00:21:10,535
If you want to ask some questions
about that, go to questions@einstein.com.
434
00:21:10,535 --> 00:21:12,938
He'll be able to get back to you
on that right away.
435
00:21:12,938 --> 00:21:16,908
But the thing of it is that's going on
here is space time,
436
00:21:17,409 --> 00:21:18,710
which is what this goes through,
437
00:21:18,710 --> 00:21:22,581
is starting to present itself or at least
we can see it, a little bit more.
438
00:21:22,614 --> 00:21:25,717
They appear as compact, unresolved dots,
not large galaxies,
439
00:21:25,717 --> 00:21:29,621
but what they think they are
is something like maybe rapidly
440
00:21:29,621 --> 00:21:33,925
growing supermassive black holes,
ultra dense early galaxies
441
00:21:33,925 --> 00:21:37,763
forming an extreme star rates,
and a lot of things that go on and on.
442
00:21:37,763 --> 00:21:41,867
Now, this is a best guess, from science
fiction realists, also known
443
00:21:41,867 --> 00:21:43,368
as scientists.
444
00:21:43,368 --> 00:21:47,105
And, they're looking out
at trying to describe things.
445
00:21:47,105 --> 00:21:50,108
But what's unusual about this,
and kind of cool
446
00:21:50,175 --> 00:21:53,178
is that
it doesn't fit into current models.
447
00:21:53,178 --> 00:21:57,482
So again, the red color suggests
the distance again, red shift.
448
00:21:57,482 --> 00:21:59,951
And you can tell by the color time.
449
00:21:59,951 --> 00:22:01,687
And there's a lot more
going along with this that there's
450
00:22:01,687 --> 00:22:04,356
no way I could describe in the space
of the next minute or two here.
451
00:22:04,356 --> 00:22:08,794
But it all comes down to scientific
theory, relatively relativity,
452
00:22:08,827 --> 00:22:11,830
special relativity, and some other things
that describe all of this,
453
00:22:12,130 --> 00:22:13,732
and that's
where they're getting the idea on it.
454
00:22:13,732 --> 00:22:17,636
I am of the opinion
that the more we discover, the more again,
455
00:22:17,703 --> 00:22:20,672
we realize, like we were talking about
at the top, the news
456
00:22:21,006 --> 00:22:24,409
that we don't know anywhere near
what we think about.
457
00:22:24,409 --> 00:22:26,211
I could only imagine now
458
00:22:26,211 --> 00:22:29,381
if the gray aliens came and looked
at our star charts or something like,
459
00:22:29,381 --> 00:22:31,516
I think I might have said this in
the past, but I just you have
460
00:22:32,584 --> 00:22:33,318
to let me go in.
461
00:22:33,318 --> 00:22:36,321
Like, where did you come up with this?
462
00:22:38,724 --> 00:22:40,292
And it's like, well, it's it's
what we figure.
463
00:22:40,292 --> 00:22:42,661
And I think they might feel
sorry for us and go, let me go.
464
00:22:42,661 --> 00:22:45,664
Let's
get you some accurate information here.
465
00:22:46,031 --> 00:22:48,266
See that big black thing
sucking in all the light around it?
466
00:22:48,266 --> 00:22:49,501
Don't go there.
467
00:22:49,501 --> 00:22:52,504
Yeah.
468
00:22:52,604 --> 00:22:55,107
Don't try to dive into Neptune.
469
00:22:55,107 --> 00:22:56,541
That might be bad. You know?
470
00:22:56,541 --> 00:22:58,410
Yeah, yeah.
471
00:22:58,410 --> 00:23:01,012
And and don't plan to visit Venus.
472
00:23:01,012 --> 00:23:04,149
It's not going to be fun.
It's it's to love.
473
00:23:04,149 --> 00:23:06,284
Goddess aside, it's a little warm.
474
00:23:06,284 --> 00:23:10,722
So, you know, there is actually a NASA
program on Venus talking about how we can,
475
00:23:11,990 --> 00:23:14,993
possibly do cloud cities
476
00:23:15,026 --> 00:23:18,330
and that type of a thing to be able
to actually have a habitat on Venus.
477
00:23:18,330 --> 00:23:19,164
That would work.
478
00:23:20,198 --> 00:23:22,067
I'm still
not sure I'm up for that program.
479
00:23:22,067 --> 00:23:25,103
I think when I do space travel,
I want something that's been time tested
480
00:23:25,504 --> 00:23:27,506
again, back to the little gray
aliens will just,
481
00:23:27,506 --> 00:23:29,908
you know, maybe
hitch a ride on their version of Uber.
482
00:23:29,908 --> 00:23:31,476
You think of that, I think.
483
00:23:31,476 --> 00:23:33,378
Sounds like fun.
484
00:23:33,378 --> 00:23:34,846
Oh, yeah. Hey, there you are.
485
00:23:34,846 --> 00:23:35,814
Well, coming back to Earth
486
00:23:35,814 --> 00:23:39,284
Technology and next segment we're going
to be talking about windows 12.
487
00:23:39,751 --> 00:23:40,986
This is user friendly 2.0.
488
00:23:40,986 --> 00:23:42,621
We'll be back after the break.
489
00:23:42,621 --> 00:23:45,624
You see here he's from the future.
490
00:23:45,724 --> 00:23:48,827
He's got a really big computer
491
00:23:49,394 --> 00:23:52,531
and he uses it every day.
492
00:23:52,931 --> 00:23:57,169
And he uses it in every way I see it.
493
00:23:57,169 --> 00:24:00,972
You sure you know, I'm not sure
because he uses.
494
00:24:02,340 --> 00:24:02,808
Welcome back.
495
00:24:02,808 --> 00:24:04,676
This is user friendly 2.0.
496
00:24:04,676 --> 00:24:06,411
Check us out at User Friendly dot.
497
00:24:06,411 --> 00:24:10,081
Show your one stop for everything
user friendly
498
00:24:10,382 --> 00:24:12,651
you know and some of the comments
I've been getting back there
499
00:24:12,651 --> 00:24:16,121
starting to be this, hashtag user friendly
heads.
500
00:24:16,755 --> 00:24:19,891
I'm not sure how I feel about that, but,
hey, you know, I mean,
501
00:24:20,692 --> 00:24:23,161
a fan of user friendly, I hope.
502
00:24:23,161 --> 00:24:24,029
Oh, okay.
503
00:24:26,731 --> 00:24:27,532
Anyway.
504
00:24:27,532 --> 00:24:29,568
All right. Yeah. User friendly dot show.
505
00:24:29,568 --> 00:24:30,502
Send us your question.
506
00:24:30,502 --> 00:24:31,503
Send us your comments.
507
00:24:31,503 --> 00:24:33,738
It is the place to go all right.
508
00:24:33,738 --> 00:24:36,107
So we're going to have Sam
Boyle is our guest who's
509
00:24:36,107 --> 00:24:39,211
going to be talking about marketing
and related things.
510
00:24:39,211 --> 00:24:41,746
And not so much a commercial,
but more ways to do this
511
00:24:41,746 --> 00:24:46,218
and how business owners can leverage this.
512
00:24:46,218 --> 00:24:50,222
There's so much going on now that it is
very hard to keep on top of everything.
513
00:24:50,222 --> 00:24:52,691
So having
the experts is really kind of cool.
514
00:24:52,691 --> 00:24:56,161
Now, before we do that, we are going to be
talking about windows 12.
515
00:24:56,161 --> 00:24:59,164
And before we do that,
I would like to just make a note
516
00:24:59,431 --> 00:25:02,334
that we are just delivering
the information on this, this
517
00:25:02,334 --> 00:25:06,071
and some of the other topics is not that
we support it necessarily, or
518
00:25:06,338 --> 00:25:07,239
it's our opinion.
519
00:25:07,239 --> 00:25:09,241
So don't shoot the messenger here.
520
00:25:09,241 --> 00:25:11,910
But if are going to windows
521
00:25:11,910 --> 00:25:15,080
12, possibly the end of next year
or the year after.
522
00:25:15,714 --> 00:25:19,985
So for the very easy and no problem
523
00:25:19,985 --> 00:25:23,221
transition from windows 10 to 11,
I don't see there being any issues here.
524
00:25:23,221 --> 00:25:23,788
How about you guys?
525
00:25:25,156 --> 00:25:27,993
They said they weren't
going to make any changes ever again.
526
00:25:27,993 --> 00:25:30,896
It was always going to stay 11.
It was always going to stay.
527
00:25:30,896 --> 00:25:33,899
Yeah. It actually oh I no oven.
528
00:25:34,165 --> 00:25:37,435
Yeah it's 11 was later
but oh you're right.
529
00:25:37,435 --> 00:25:39,437
It was ten then.
530
00:25:39,437 --> 00:25:42,440
They were never okay. Never mind.
531
00:25:42,607 --> 00:25:44,109
They keep changing it.
532
00:25:44,109 --> 00:25:47,712
Official statement windows
12 is expected to be Microsoft's next
533
00:25:47,812 --> 00:25:49,881
major operating system release.
534
00:25:49,881 --> 00:25:52,918
Building on windows 11,
with a strong focus on AI integration,
535
00:25:52,918 --> 00:25:56,354
modular design, cloud connectivity
and next gen hardware support.
536
00:25:57,055 --> 00:26:00,592
There's a lot of gossip and leaks going
around this on what this actually means.
537
00:26:00,592 --> 00:26:03,595
Well,
first of all, deep integration with AI.
538
00:26:03,962 --> 00:26:05,430
There's an AI called copilot.
539
00:26:05,430 --> 00:26:06,698
You haven't heard of it.
540
00:26:06,698 --> 00:26:08,567
Don't be surprised,
because most people haven't.
541
00:26:08,567 --> 00:26:09,434
Even windows users.
542
00:26:09,434 --> 00:26:11,903
It's the, windows AI.
And I'm not really sure why.
543
00:26:11,903 --> 00:26:13,204
There's nothing wrong with copilot.
544
00:26:13,204 --> 00:26:17,442
It's just, I, I don't know,
Microsoft is good at operating systems,
545
00:26:17,442 --> 00:26:18,243
but it's like when they try
546
00:26:18,243 --> 00:26:21,246
to get into the mobile market
and some of these other things,
547
00:26:21,379 --> 00:26:24,549
it just kind of goes weird and seems like
they're having the same thing with AI.
548
00:26:24,549 --> 00:26:28,053
So solution there is going to be to build
the operating system on it
549
00:26:28,687 --> 00:26:31,823
where your AI handles
your file organization,
550
00:26:31,823 --> 00:26:35,260
settings,
assistance, and other things for you.
551
00:26:36,294 --> 00:26:39,297
So, I don't know what could go wrong
there.
552
00:26:39,631 --> 00:26:45,737
I. They're talking about a core
PC modular architecture.
553
00:26:46,104 --> 00:26:48,940
So a modular windows system
with different versions tailored
554
00:26:48,940 --> 00:26:52,644
for low end devices,
gaming rigs, enterprise environments.
555
00:26:53,011 --> 00:26:56,381
Think windows on Lego blocks
instead of one size fits all.
556
00:26:56,681 --> 00:26:59,517
So now we have Home and Enterprise
edition, and enterprise
557
00:26:59,517 --> 00:27:02,320
Edition means you pay more
and get some more features.
558
00:27:02,320 --> 00:27:05,023
So they're looking at doing this
in a different way,
559
00:27:05,023 --> 00:27:08,426
where you would subscribe to or buy
different things based on what you need.
560
00:27:08,760 --> 00:27:10,795
And subscribe.
561
00:27:10,795 --> 00:27:15,800
Yeah, that's one of the big questions
that has been coming in, about this
562
00:27:16,501 --> 00:27:19,137
and the idea of subscriptions
563
00:27:19,137 --> 00:27:22,140
and the fact that,
564
00:27:22,641 --> 00:27:25,310
they're definitely looking
at some things like that with this.
565
00:27:25,310 --> 00:27:27,178
The base operating system,
from what I understand,
566
00:27:27,178 --> 00:27:28,980
would not be a subscription
would work like it is now.
567
00:27:28,980 --> 00:27:31,650
But some of the features in it would be.
568
00:27:31,650 --> 00:27:35,487
So I think office 365
you want word to work,
569
00:27:35,987 --> 00:27:40,892
you can, at least at this point buy
a standalone version.
570
00:27:41,292 --> 00:27:43,428
Or you could do the subscription model
where every month
571
00:27:43,428 --> 00:27:46,431
you pay some money
and you get access to the,
572
00:27:46,431 --> 00:27:49,434
system, latest, greatest version,
all that kind of stuff.
573
00:27:49,501 --> 00:27:50,835
And they want to bring that to more stuff.
574
00:27:50,835 --> 00:27:53,905
And the reason for this is because,
as most software vendors know, there's
575
00:27:53,905 --> 00:27:57,375
a lot more money in subscription models
than there is in selling the product.
576
00:27:57,375 --> 00:28:00,078
And, you never got any money again models.
577
00:28:00,078 --> 00:28:03,081
So that's why the whole world
seems to be going in this direction.
578
00:28:03,782 --> 00:28:07,018
And, you know, at the end of the day,
I know
579
00:28:07,052 --> 00:28:09,154
that there's a lot of strong feelings
about this.
580
00:28:09,154 --> 00:28:11,623
All of us,
I think, kind of feel the same way.
581
00:28:11,623 --> 00:28:14,959
And it's like there's so many
subscriptions on so many different things
582
00:28:15,593 --> 00:28:19,998
and, you know, premium
windows experiences for a monthly fee.
583
00:28:19,998 --> 00:28:21,666
That was the statement.
584
00:28:21,666 --> 00:28:24,269
And that could mean
a lot of different things, you know.
585
00:28:24,269 --> 00:28:26,871
Yeah. Yeah. So you know,
586
00:28:28,406 --> 00:28:30,241
basically this would be a replacement
587
00:28:30,241 --> 00:28:33,378
for Windows 11,
kind of like 11 was for ten.
588
00:28:34,112 --> 00:28:35,513
They're talking about better, better
589
00:28:35,513 --> 00:28:39,184
integration across devices
and all of that kind of a thing.
590
00:28:39,617 --> 00:28:44,422
The modular stuff that we talked about,
focus on gaming and stuff for gaming rigs,
591
00:28:44,756 --> 00:28:47,892
basically
bringing the Xbox experience to the PC
592
00:28:49,027 --> 00:28:49,894
rumor that's out there,
593
00:28:49,894 --> 00:28:52,897
which is kind of interesting,
which I could kind of see that happening.
594
00:28:52,931 --> 00:28:57,802
But some of the questions that come up on
this is, number one, tracking of data.
595
00:28:58,369 --> 00:29:01,606
We've talked about that here on the show
before, where all of this information
596
00:29:01,606 --> 00:29:05,910
gets sent back somewhere and
you don't have a lot of control over it.
597
00:29:05,910 --> 00:29:08,613
We've talked about it with cars
where they're selling your
598
00:29:08,613 --> 00:29:12,183
driving habits to the insurance companies
and other places making money.
599
00:29:12,183 --> 00:29:13,985
You don't have a way to opt out.
600
00:29:13,985 --> 00:29:15,887
We're not saying anything different
with computers
601
00:29:15,887 --> 00:29:18,990
and all that kind of stuff,
all these things, as these companies
602
00:29:18,990 --> 00:29:22,160
figure out,
it's like a spigot that generates money.
603
00:29:22,560 --> 00:29:25,864
And once they do that, getting them to
turn off the spigot is not an easy thing.
604
00:29:25,864 --> 00:29:27,799
If even possible to do.
605
00:29:27,799 --> 00:29:30,802
It have to be a lot of, push backs.
606
00:29:31,236 --> 00:29:33,338
So, you know, the question
that somebody asked.
607
00:29:33,338 --> 00:29:35,106
And I think this really kind of
sums this up
608
00:29:35,106 --> 00:29:38,009
the best is are we upgrading
or computers are subscribing to,
609
00:29:39,144 --> 00:29:41,880
and that's a good question.
610
00:29:41,880 --> 00:29:42,914
That's one of the reasons why
611
00:29:42,914 --> 00:29:47,352
I don't have a PlayStation five or Xbox
One X talked about in the previous shows.
612
00:29:47,352 --> 00:29:49,754
It's like you know, the systems will work
without a subscription,
613
00:29:49,754 --> 00:29:52,423
but really, if you want to use them
properly, you have to have that.
614
00:29:52,423 --> 00:29:54,325
And, that's true.
615
00:29:54,325 --> 00:29:57,328
And so many of these things
now where you get the device
616
00:29:57,462 --> 00:30:01,766
and it's very limited, if will work at all
without a subscription, you know.
617
00:30:02,600 --> 00:30:05,870
So the other question here is, is
are we going to have a situation again
618
00:30:05,870 --> 00:30:07,772
where a lot of perfectly good computers
619
00:30:07,772 --> 00:30:09,240
will have to be thrown away
for the upgrade?
620
00:30:09,240 --> 00:30:11,843
And are you going to be forced
to upgrade? Yeah.
621
00:30:11,843 --> 00:30:13,144
And that's that.
622
00:30:13,144 --> 00:30:13,278
Yeah.
623
00:30:13,278 --> 00:30:16,281
I think about our economic climate
in the world right now.
624
00:30:16,281 --> 00:30:16,915
Not good.
625
00:30:16,915 --> 00:30:20,018
And while I couldn't get a shortage. Yeah.
626
00:30:20,251 --> 00:30:21,119
Ram shortage. Yeah.
627
00:30:21,119 --> 00:30:23,388
There is that little bit of a problem
you know.
628
00:30:23,388 --> 00:30:23,621
Yeah.
629
00:30:23,621 --> 00:30:28,293
I, sold the extra 64 gigs of Ram on
my computer and ended up with an airplane.
630
00:30:28,593 --> 00:30:30,528
Not really,
but it feels like it, you know?
631
00:30:32,096 --> 00:30:33,097
But the thing of it is, with
632
00:30:33,097 --> 00:30:36,234
all of this is I wasn't able to get
a straight answer from anybody on this.
633
00:30:36,234 --> 00:30:39,571
So, in my opinion, from experience,
I think the answer to
634
00:30:39,571 --> 00:30:41,840
that is almost certainly going to be yes.
635
00:30:41,840 --> 00:30:43,208
You're going to have a situation again
636
00:30:43,208 --> 00:30:46,211
where it's going to push
for upgrading some hardware.
637
00:30:46,277 --> 00:30:50,014
And one of the things that's going on
with that, too, in addition
638
00:30:50,014 --> 00:30:54,085
to the whole TP thing
with security and stuff with Windows 11,
639
00:30:54,085 --> 00:30:58,022
which there are arguments for,
that wasn't absolutely necessary.
640
00:30:58,022 --> 00:30:59,824
And there's arguments where it was.
641
00:30:59,824 --> 00:31:02,594
And that type of a thing is
642
00:31:02,594 --> 00:31:05,797
a company that makes operating systems
like Microsoft has figured out that
643
00:31:05,797 --> 00:31:07,799
if they put out a product
644
00:31:07,799 --> 00:31:11,202
and it's, you'll slow or something
doesn't work right or whatever,
645
00:31:11,202 --> 00:31:14,806
because the hardware it's running on
can't completely handle it.
646
00:31:14,806 --> 00:31:17,876
In the olden days, it's just,
oh, this is running slow now.
647
00:31:17,876 --> 00:31:19,978
It makes the company look bad.
648
00:31:19,978 --> 00:31:24,148
So there is a motivation here
to try to get rid of any hardware
649
00:31:24,515 --> 00:31:27,518
by not making your new product
compatible with it.
650
00:31:27,952 --> 00:31:30,955
That might make you look bad
because it runs slow.
651
00:31:31,556 --> 00:31:34,158
And again, this is just my opinion,
but I think that is
652
00:31:34,158 --> 00:31:37,161
part of the motivation behind
what's going on here.
653
00:31:37,762 --> 00:31:40,498
You know, Microsoft out of the surface
tablet and stuff
654
00:31:40,498 --> 00:31:44,068
doesn't manufacture
a lot in the ways of hardware.
655
00:31:44,936 --> 00:31:46,337
I would think that there might be more.
656
00:31:46,337 --> 00:31:48,640
But you know, Apple's
a little bit different in that respect.
657
00:31:48,640 --> 00:31:51,643
So motivation may not be so much that
658
00:31:51,676 --> 00:31:55,446
but there definitely are
a number of other things going on here.
659
00:31:55,446 --> 00:31:57,248
Now again, if they did this right,
660
00:31:57,248 --> 00:32:01,486
they could do some cool stuff
like having the Xbox stuff built in to it.
661
00:32:02,520 --> 00:32:03,955
I already use some of that.
662
00:32:03,955 --> 00:32:06,557
I play Halo on my desktop
and it works just fine.
663
00:32:06,557 --> 00:32:08,426
In fact, I kind of prefer it that way.
664
00:32:08,426 --> 00:32:11,462
It's hard to pay for a subscription
on top of the subscription to play it,
665
00:32:12,330 --> 00:32:13,598
so you know.
666
00:32:13,598 --> 00:32:16,634
But again, this is where this is going.
667
00:32:16,634 --> 00:32:19,003
So we will keep you updated on this
as we learn more.
668
00:32:19,003 --> 00:32:20,805
But there certainly is going to be
more of a
669
00:32:20,805 --> 00:32:25,243
focus as a takeaway office on subscription
models, more of a dependance on things
670
00:32:25,243 --> 00:32:30,114
like office 365 and OneDrive, and an AI
that's going to manage file in your files.
671
00:32:30,181 --> 00:32:31,616
I still won't be able to find them.
672
00:32:31,616 --> 00:32:33,985
All right, let's jump to our guest.
673
00:32:33,985 --> 00:32:36,020
Joining us now guest
Sean Boyle with momentum.
674
00:32:36,020 --> 00:32:37,221
Welcome to user friendly.
675
00:32:38,456 --> 00:32:41,426
Thank you
guys so much I appreciate the hospitality.
676
00:32:41,426 --> 00:32:44,429
So let's dive right in and tell us
about yourself and what you're doing.
677
00:32:45,196 --> 00:32:46,531
Yeah for sure.
678
00:32:46,531 --> 00:32:48,399
Just again Philadelphia.
679
00:32:48,399 --> 00:32:50,935
What the Penn State
what the Roman Catholic high school
680
00:32:50,935 --> 00:32:54,072
started up the agency, back in 2015 or so.
681
00:32:54,305 --> 00:32:58,576
My business partner Mac actually worked
for Google as a ad specialist.
682
00:32:58,576 --> 00:33:02,046
I was more of like the photographer,
with Google.
683
00:33:02,046 --> 00:33:04,148
So I did some, like, jobs contractor wise.
684
00:33:04,148 --> 00:33:09,721
So pretty much we started that up, and in
business 11 years, which is incredible.
685
00:33:10,254 --> 00:33:13,057
I have a team of close
to, I'd say, 100 people now, for the most
686
00:33:13,057 --> 00:33:14,859
part had a lot of different clients
across the nation.
687
00:33:14,859 --> 00:33:16,160
But it's exciting.
688
00:33:16,160 --> 00:33:18,796
I mean, the fact of the matter
is, we're able to help a lot of different
689
00:33:18,796 --> 00:33:21,165
small service
based businesses for the most part,
690
00:33:21,165 --> 00:33:24,235
every single day that, in my opinion,
they're the backbone of America.
691
00:33:24,235 --> 00:33:27,638
So I really love feeling
that growth, across the whole nation.
692
00:33:28,606 --> 00:33:29,507
So I have a question.
693
00:33:29,507 --> 00:33:34,412
Do you do you feel like, your experience
with Google inspired
694
00:33:34,612 --> 00:33:37,615
your your new business?
695
00:33:38,449 --> 00:33:38,783
Yeah.
696
00:33:38,783 --> 00:33:43,154
I mean, for me, you know,
it was always trying to give back to,
697
00:33:43,521 --> 00:33:46,457
you know, just American businesses
and one way or another, and I'm sure
698
00:33:46,457 --> 00:33:49,460
we can get into some of my personal life
a little bit with,
699
00:33:49,460 --> 00:33:52,096
kind of came out of necessity,
interestingly enough.
700
00:33:52,096 --> 00:33:54,866
But, yeah,
it was really always a motivating factor.
701
00:33:54,866 --> 00:33:56,100
I truly I mean, I'm a Christian.
702
00:33:56,100 --> 00:33:58,436
I want to just give back
to the best of my ability.
703
00:33:58,436 --> 00:33:59,904
And I think, what better way?
704
00:33:59,904 --> 00:34:02,707
My opinion, just my natural talent
with like marketing and,
705
00:34:02,707 --> 00:34:03,841
you know, sales and whatnot.
706
00:34:03,841 --> 00:34:07,145
And I think that was,
kind of a perfect fit, to be honest.
707
00:34:09,313 --> 00:34:09,514
All right.
708
00:34:09,514 --> 00:34:11,582
So, you know, Google,
I've even heard of that company.
709
00:34:11,582 --> 00:34:13,284
I think they're going to go somewhere
one of these days.
710
00:34:13,284 --> 00:34:14,285
You know, probably.
711
00:34:14,285 --> 00:34:17,288
Isn't it something like 90% of internet
searches go through Google
712
00:34:17,288 --> 00:34:20,291
Now or some huge number like that.
713
00:34:20,892 --> 00:34:24,028
Yeah, it's it's even more
I mean, the interesting thing about search
714
00:34:24,028 --> 00:34:30,001
now is people are actually going to
I going to ChatGPT grok Gemini.
715
00:34:30,001 --> 00:34:33,538
What have you think your AI choice of
of search there?
716
00:34:33,938 --> 00:34:35,106
And it's really interesting.
717
00:34:35,106 --> 00:34:36,140
You know, we're actually seeing
718
00:34:36,140 --> 00:34:40,178
a little bit less on Google and more
so on all these different AI platforms.
719
00:34:40,178 --> 00:34:42,947
But yeah, you're you're in the ballpark
720
00:34:42,947 --> 00:34:45,450
now, of course, Gemini is Google or right.
721
00:34:45,450 --> 00:34:48,386
So you do still have these kind
of connections and things.
722
00:34:48,386 --> 00:34:51,055
So, so
and you know, whatever the case may be,
723
00:34:51,055 --> 00:34:53,391
even if it's dropping off just a touch,
it still is a good idea
724
00:34:53,391 --> 00:34:55,393
to have your business
come up on the search. Right?
725
00:34:55,393 --> 00:34:57,595
I assume that's beneficial.
726
00:34:57,595 --> 00:34:58,863
So tell us a little bit about that.
727
00:34:58,863 --> 00:35:00,765
All joking aside,
what does it take to do that?
728
00:35:00,765 --> 00:35:03,768
We have a lot of listeners
that are small business owners primarily,
729
00:35:03,901 --> 00:35:06,737
and this is a question
that does constantly come up.
730
00:35:06,737 --> 00:35:09,173
And as an expert, what do they do?
731
00:35:09,173 --> 00:35:12,243
How can you help them and what is the
process for making that happen?
732
00:35:13,611 --> 00:35:14,779
Yeah, it's a great question.
733
00:35:14,779 --> 00:35:17,782
I mean, this is probably the most
valuable thing I can give your audience.
734
00:35:17,982 --> 00:35:19,050
At the end of the day,
735
00:35:19,050 --> 00:35:23,154
I see hundreds of websites,
for the most part every single week.
736
00:35:23,154 --> 00:35:27,125
And the biggest thing I see it is people
737
00:35:27,125 --> 00:35:33,064
don't give the search engines enough
tangible information to index properly.
738
00:35:33,064 --> 00:35:34,298
So what does that even mean?
739
00:35:34,298 --> 00:35:37,301
What that means is
they don't have the proof, but
740
00:35:37,702 --> 00:35:41,139
whether that's the photos of them doing
work, let's just say they're a roofer
741
00:35:41,139 --> 00:35:42,773
in Philadelphia, right?
742
00:35:42,773 --> 00:35:45,343
Photos of them
on a roof, photos of their team members,
743
00:35:45,343 --> 00:35:48,513
maybe photos of a truck of a branded logo
or stuff like that.
744
00:35:48,513 --> 00:35:53,284
So you need to give Google
any these AI search engines exactly what
745
00:35:53,284 --> 00:35:57,121
they're looking for, which is undeniable
proof that you are who you say you are.
746
00:35:57,121 --> 00:36:01,025
So photos of a service
you do in the area you do.
747
00:36:01,025 --> 00:36:04,395
So if I was in Philadelphia,
obviously taking, you know, certain,
748
00:36:05,363 --> 00:36:07,932
photos of a certain neighborhood
that I'm doing business in, right,
749
00:36:07,932 --> 00:36:08,533
stuff like that.
750
00:36:08,533 --> 00:36:11,469
And I think a lot of business
owners are just not tech savvy.
751
00:36:11,469 --> 00:36:14,405
They don't really know how to do that.
But that's the premise of it.
752
00:36:14,405 --> 00:36:17,642
You want to have undeniable proof
that you are who you say you are.
753
00:36:19,744 --> 00:36:20,811
I'm going to age myself. Yeah.
754
00:36:20,811 --> 00:36:23,781
I remember back when you did websites
with keywords in the metadata.
755
00:36:23,781 --> 00:36:27,485
That's when I was a fan, and not that
anybody would put false keywords.
756
00:36:27,485 --> 00:36:29,020
Of course, you know, nobody would do that.
757
00:36:29,020 --> 00:36:29,921
It's, you know,
758
00:36:29,921 --> 00:36:33,758
but they Nvidia it's interesting
to hear that because so the search
759
00:36:33,758 --> 00:36:37,028
engine itself actually then is able
to look at a website and determine
760
00:36:37,361 --> 00:36:39,797
whether it's real or not to some extent
it sounds like.
761
00:36:39,797 --> 00:36:42,800
And if it is
where it puts it in the ratings.
762
00:36:42,867 --> 00:36:46,037
So photographs and evidence of things.
763
00:36:46,037 --> 00:36:48,039
Is that the only thing
that you would recommend for bumping
764
00:36:48,039 --> 00:36:48,673
you up in the ratings?
765
00:36:48,673 --> 00:36:51,375
I mean, I'm sure that's a start, but I'm
sure there's other things you can do to.
766
00:36:52,743 --> 00:36:52,944
Yeah.
767
00:36:52,944 --> 00:36:55,413
I mean, really
taking let's just say, for instance,
768
00:36:55,413 --> 00:36:58,783
you have a main service page
and a main location page.
769
00:36:58,783 --> 00:37:02,787
Instead of adding in all of your services
and all of your locations
770
00:37:02,787 --> 00:37:05,790
in one singular page,
you want to break it down.
771
00:37:06,390 --> 00:37:08,859
So if I was a roofer, I would do siding.
772
00:37:08,859 --> 00:37:11,729
And you know, commercial, residential,
that kind of stuff.
773
00:37:11,729 --> 00:37:11,862
Right?
774
00:37:11,862 --> 00:37:15,132
And then if I was in Philadelphia,
instead of just having the location
775
00:37:15,132 --> 00:37:19,070
be in Philly, I would have it
be in Manningham in South Philly.
776
00:37:19,070 --> 00:37:22,073
And, you know, Passyunk, all these
different neighborhoods in the city.
777
00:37:22,373 --> 00:37:23,207
And before you know it,
778
00:37:23,207 --> 00:37:26,978
I and Google are actually going
to index those locations properly.
779
00:37:27,511 --> 00:37:30,948
And if someone was googling it,
you know, best commercial roofer
780
00:37:30,948 --> 00:37:34,885
and you know, Passyunk
or best residential roofer in,
781
00:37:35,453 --> 00:37:38,656
you know, Northern Liberties, you're
going to actually be able to rank it
782
00:37:38,689 --> 00:37:41,325
because Google is just taking
that information from the website.
783
00:37:41,325 --> 00:37:43,361
So that's pretty much
how it works in layman's terms.
784
00:37:45,196 --> 00:37:46,964
So in the
unlikely event that you have a business
785
00:37:46,964 --> 00:37:49,967
owner that would like to come up higher
in the ratings on Google,
786
00:37:50,134 --> 00:37:53,137
that you, offer consulting for that,
how does that work?
787
00:37:53,137 --> 00:37:56,140
How would somebody, number one,
get Ahold of your company?
788
00:37:56,474 --> 00:37:58,042
And then afterwards, what is the process
789
00:37:58,042 --> 00:38:01,045
to get some professional help
on something like that?
790
00:38:01,779 --> 00:38:02,380
Yeah, for sure.
791
00:38:02,380 --> 00:38:04,382
I mean, you know, I'm one of these people.
792
00:38:04,382 --> 00:38:05,650
At the end of the day, I'm 28 years old.
793
00:38:05,650 --> 00:38:08,719
I have so much to learn
when it comes to life, not just business.
794
00:38:08,719 --> 00:38:09,820
Right.
795
00:38:09,820 --> 00:38:10,921
I'm a very humble man.
796
00:38:10,921 --> 00:38:14,458
Like, for me, I try to just give as much
tangible value as possible
797
00:38:14,458 --> 00:38:17,862
for free in the hope of
just paying that goodwill back.
798
00:38:17,862 --> 00:38:22,533
Create some sort of, brand authority trust
where people refer me.
799
00:38:22,533 --> 00:38:24,502
Yeah, it's
kind of the whole strategy there.
800
00:38:24,502 --> 00:38:26,570
Shocker,
right? People just don't do that nowadays.
801
00:38:26,570 --> 00:38:28,739
But at least
some of the young people like myself.
802
00:38:28,739 --> 00:38:30,508
But I like to have
a little different thing.
803
00:38:30,508 --> 00:38:35,279
But really, you guys can call my number
at (215) 607-6482.
804
00:38:35,646 --> 00:38:36,614
I'll give you a free audit.
805
00:38:36,614 --> 00:38:38,883
We'll go through everything
totally for free.
806
00:38:38,883 --> 00:38:41,085
I'm going to give you a lot of tips
that you can do yourself.
807
00:38:41,085 --> 00:38:42,687
Even if you don't have a marketing budget.
808
00:38:42,687 --> 00:38:46,424
You can hire a college intern for free
or have your cousin do it.
809
00:38:46,424 --> 00:38:48,926
Or like whatever
the case is, or do it yourself.
810
00:38:48,926 --> 00:38:51,696
I'll give you the tools to succeed it
so you don't have to,
811
00:38:51,696 --> 00:38:53,431
you know, take out a loan to do so.
812
00:38:56,834 --> 00:38:58,469
So setting up
813
00:38:58,469 --> 00:39:01,972
for AI searches, because that's going
to become a bigger piece of the pie.
814
00:39:02,773 --> 00:39:04,809
Alluding to that
in the beginning of our interview,
815
00:39:04,809 --> 00:39:08,346
is there a different process for that
or the same kind of concept
816
00:39:08,346 --> 00:39:11,349
that you would use
for getting your ranks up on Google?
817
00:39:12,316 --> 00:39:13,918
Yeah, it's it's really the same process.
818
00:39:13,918 --> 00:39:15,820
I mean, people, it's very interesting.
Right?
819
00:39:15,820 --> 00:39:19,256
So a lot of the times people come to me
and they're like, oh yeah, like my SEO,
820
00:39:19,256 --> 00:39:21,692
for whatever reason is not ranking
like they're not getting keywords,
821
00:39:21,692 --> 00:39:23,861
they're not getting more,
you know, leads and whatnot.
822
00:39:23,861 --> 00:39:27,765
And it's funny,
I actually see a lot of people, they make
823
00:39:28,265 --> 00:39:30,801
a lot of new blog pages,
a lot of new service pages,
824
00:39:30,801 --> 00:39:34,505
location pages,
but they're not optimized properly.
825
00:39:34,672 --> 00:39:38,709
So there's only three things
I look for in a page and have it be,
826
00:39:38,709 --> 00:39:39,577
quote unquote optimized.
827
00:39:39,577 --> 00:39:40,644
And there's so much more.
828
00:39:40,644 --> 00:39:42,613
But really, there's three that I look for.
829
00:39:42,613 --> 00:39:44,081
The first one is optimized images.
830
00:39:44,081 --> 00:39:48,552
So compress the images
so it's not loading fast on a desktop on
831
00:39:48,552 --> 00:39:49,887
you know, the phone
832
00:39:49,887 --> 00:39:50,688
that's really important
833
00:39:50,688 --> 00:39:53,691
is what happens if I was to Google
Mexican restaurant near me?
834
00:39:53,924 --> 00:39:55,993
I have a website
that is not loading properly.
835
00:39:55,993 --> 00:39:56,727
I'm going to go to the next one.
836
00:39:56,727 --> 00:39:58,329
I mean, it's just normal
human behavior, right?
837
00:39:58,329 --> 00:40:01,399
The second thing you can do is make sure
838
00:40:01,399 --> 00:40:04,969
on the technical side,
your header, your metadata
839
00:40:05,236 --> 00:40:08,672
and your description are all optimized
like I was talking about earlier
840
00:40:08,939 --> 00:40:12,910
with the service you do in the locations
that you do that service.
841
00:40:13,611 --> 00:40:16,414
So making it
very kind of vertical and broad there.
842
00:40:16,414 --> 00:40:19,650
So as much information as possible
without sounding kind of
843
00:40:19,650 --> 00:40:21,519
AI ish and keyword stuffing. Right.
844
00:40:21,519 --> 00:40:23,421
Because that's very important.
845
00:40:23,421 --> 00:40:25,923
You don't want to sound
like you're a robot.
846
00:40:25,923 --> 00:40:28,893
And then the third thing
is on the front end,
847
00:40:29,059 --> 00:40:30,661
you want to make sure that it just looks
good, right?
848
00:40:30,661 --> 00:40:33,431
You want to make sure on a UX
UI perspective, it's clean.
849
00:40:33,431 --> 00:40:36,000
It's very easy to be contacted.
850
00:40:36,000 --> 00:40:36,834
Shocker, right?
851
00:40:36,834 --> 00:40:40,137
You want to make sure you're able
to get leads as fast as possible.
852
00:40:40,838 --> 00:40:45,042
Those three things are very,
very important not just for AI but overall
853
00:40:45,242 --> 00:40:46,410
Google ranking. I would say.
854
00:40:48,646 --> 00:40:48,879
All right.
855
00:40:48,879 --> 00:40:50,514
I'm going to
throw a listener question at you on this.
856
00:40:50,514 --> 00:40:51,682
We've got in the past.
857
00:40:51,682 --> 00:40:54,685
And it might be something
that you can speak to I don't know. But
858
00:40:55,653 --> 00:40:59,223
the question he has is sometimes
when I do a search on Google, presumably,
859
00:40:59,690 --> 00:41:02,960
get a list of websites,
and some websites have an index of
860
00:41:02,960 --> 00:41:06,063
what's on the website under the search
return, and others do not.
861
00:41:06,997 --> 00:41:10,000
How do you set that up?
862
00:41:10,301 --> 00:41:12,703
Primarily for what exactly?
863
00:41:12,703 --> 00:41:14,071
Understand your question.
864
00:41:14,071 --> 00:41:14,338
Okay.
865
00:41:14,338 --> 00:41:17,341
Let's say you were to, Google
Mexican restaurants and you get
866
00:41:17,875 --> 00:41:20,878
the first listing, gives you a name
of a restaurant nearby, and the second one
867
00:41:21,011 --> 00:41:22,546
might have a list of subcategories.
868
00:41:22,546 --> 00:41:23,948
It comes back with a search result,
869
00:41:23,948 --> 00:41:25,649
but underneath
there might be a link to go directly
870
00:41:25,649 --> 00:41:27,918
to their menu
or directly to their contact page.
871
00:41:27,918 --> 00:41:29,253
Something like that.
872
00:41:29,253 --> 00:41:31,322
I think that's the difference
that they're talking about.
873
00:41:32,456 --> 00:41:32,790
Got it.
874
00:41:32,790 --> 00:41:34,758
So yeah, a different site links. Right.
875
00:41:34,758 --> 00:41:37,027
So again,
it's something that automatically Google
876
00:41:37,027 --> 00:41:40,164
is actually going to do for you
if everything is structured properly.
877
00:41:40,164 --> 00:41:43,234
So I'll take my phone company
for instance, right on my home page.
878
00:41:43,234 --> 00:41:46,804
I think the last time I saw it
this morning was its location,
879
00:41:46,837 --> 00:41:49,840
services, contact, and a couple other ones
right.
880
00:41:50,341 --> 00:41:51,509
Same thing, same process.
881
00:41:51,509 --> 00:41:54,512
You want to build out
those multiple kind of, you know,
882
00:41:55,179 --> 00:42:00,150
wireframe pages on the header of the main,
website page on the main home page.
883
00:42:00,217 --> 00:42:02,887
So you have that organization
that's very important to you,
884
00:42:02,887 --> 00:42:06,757
because if you don't have that
or maybe you have 1 or 2, it's
885
00:42:06,757 --> 00:42:10,494
not really going to stand out
as much as a company that has 5
886
00:42:10,494 --> 00:42:13,497
or 6 of those different extension links,
so to speak,
887
00:42:13,964 --> 00:42:16,967
where you're going to be able
to like your point, get more,
888
00:42:17,101 --> 00:42:20,204
you know, just overall ease and so that's
what I would say for the most part,
889
00:42:21,805 --> 00:42:23,274
I know, at the very least increases
890
00:42:23,274 --> 00:42:26,677
your real estate on the screen because,
yeah, I was reading a statistic somewhere.
891
00:42:26,677 --> 00:42:28,779
It's like the top five.
892
00:42:28,779 --> 00:42:31,515
Anything below that, you know,
maybe somebody would look at it,
893
00:42:31,515 --> 00:42:32,216
but it's unlikely.
894
00:42:32,216 --> 00:42:35,219
But it's more like the top three
that really matters.
895
00:42:35,486 --> 00:42:36,754
Do you see a difference
896
00:42:36,754 --> 00:42:40,658
if somebody comes up first on the search
ranking versus second versus third?
897
00:42:40,658 --> 00:42:43,661
Is it is that really work that way?
898
00:42:44,161 --> 00:42:45,930
Well, it's called the snack pack, right?
899
00:42:45,930 --> 00:42:49,567
Because it's like, you know,
for the most part, 99% of all searches
900
00:42:49,567 --> 00:42:53,304
go to those three Google business profiles
like you talked about.
901
00:42:53,304 --> 00:42:57,641
So I mean, you know, there's data
honestly that's skewed in that direction.
902
00:42:57,641 --> 00:43:00,144
Oh yeah. For the most part,
the first option is going to be,
903
00:43:00,144 --> 00:43:01,211
you know, the most searchable.
904
00:43:01,211 --> 00:43:03,681
But then I see other ones
where it's not the case.
905
00:43:03,681 --> 00:43:05,449
In my experience, it really depends.
906
00:43:05,449 --> 00:43:07,251
It depends on the type of niche.
907
00:43:07,251 --> 00:43:11,956
The just overall,
like how competitive it is in the market.
908
00:43:11,956 --> 00:43:15,826
So there's definitely I would say
for the most part if I'm in New York City.
909
00:43:15,826 --> 00:43:16,860
Right.
910
00:43:16,860 --> 00:43:18,562
And if I'm googling real estate agent,
911
00:43:18,562 --> 00:43:20,464
New York City,
how many agents are there in years?
912
00:43:20,464 --> 00:43:23,200
There's there's millions, right?
Not millions, but thousands.
913
00:43:26,337 --> 00:43:27,104
Yeah.
914
00:43:27,104 --> 00:43:27,805
It's crazy.
915
00:43:27,805 --> 00:43:29,106
There's
going to be so much more competition
916
00:43:29,106 --> 00:43:32,876
in New York for that,
where I probably just me, Sean Boyle,
917
00:43:32,876 --> 00:43:36,113
would be more inclined to talk to him
multiple different agents
918
00:43:36,447 --> 00:43:39,316
that have a very, for the most part,
optimized profile.
919
00:43:39,316 --> 00:43:40,818
They have a lot of good reviews
for the most part.
920
00:43:40,818 --> 00:43:44,822
Whereas if I was in
perhaps Appleton, Wisconsin,
921
00:43:45,055 --> 00:43:48,058
right, where it's much more rural,
not New York City,
922
00:43:48,258 --> 00:43:51,261
and I'm looking to get, you know,
some information on real estate agents.
923
00:43:51,495 --> 00:43:54,632
I'm probably going to have one agent that,
for the most part, is standing out
924
00:43:54,999 --> 00:43:55,766
more than the other.
925
00:43:55,766 --> 00:43:56,967
Now, granted,
926
00:43:56,967 --> 00:43:59,670
digital marketing is very popular
now people know how to optimize
927
00:43:59,670 --> 00:44:01,438
Google Business Profile to child to do it.
928
00:44:01,438 --> 00:44:02,840
It's very simple.
929
00:44:02,840 --> 00:44:05,909
But just to give you guys an example,
that's for the most part what I'm seeing.
930
00:44:08,145 --> 00:44:10,914
Now, you speak of a Google profile.
931
00:44:10,914 --> 00:44:13,951
So we've talked about optimizing
the website and some of the things they
932
00:44:14,218 --> 00:44:16,954
do along with that, but I know there's
a way you can go on to Google, register
933
00:44:16,954 --> 00:44:20,424
your business, you know, deal with reviews
and all that kind of stuff.
934
00:44:20,424 --> 00:44:23,427
Is that something you recommend doing,
or should you leave that automatic?
935
00:44:26,096 --> 00:44:27,297
It's one of those things.
936
00:44:27,297 --> 00:44:29,733
I would leave it
automatic for the time being.
937
00:44:29,733 --> 00:44:31,402
There's some wiggle room in there too.
938
00:44:31,402 --> 00:44:33,671
But for me, like, it's.
939
00:44:33,671 --> 00:44:35,272
You want to get someone on that as well?
940
00:44:35,272 --> 00:44:38,375
Like it's I again, I've seen it work
both ways.
941
00:44:38,509 --> 00:44:40,277
So I would just try to see honestly
942
00:44:40,277 --> 00:44:43,280
what's going to work for business,
try both those kind of ways
943
00:44:43,614 --> 00:44:44,782
and then you'll have enough data
944
00:44:44,782 --> 00:44:46,583
to make a decision
whether it wants to be a little bit
945
00:44:46,583 --> 00:44:48,519
more manual
or a little bit more automatic.
946
00:44:50,587 --> 00:44:52,756
Now your
business is a meta business partner.
947
00:44:52,756 --> 00:44:54,124
So let's talk about that a little bit.
948
00:44:54,124 --> 00:44:56,493
With social media is social
media is important today.
949
00:44:56,493 --> 00:44:58,195
Is that say five years ago.
950
00:44:58,195 --> 00:45:01,732
And how would that interact with your
marketing through something like Google?
951
00:45:03,167 --> 00:45:05,102
More important,
I think it's more important than ever.
952
00:45:05,102 --> 00:45:08,372
There was a really interesting post
the other day.
953
00:45:08,372 --> 00:45:11,041
I think it was on,
954
00:45:11,041 --> 00:45:12,242
yes, I've heard of Applebee's. Right?
955
00:45:12,242 --> 00:45:14,511
The most part. Applebee's. Good.
956
00:45:14,511 --> 00:45:16,246
I love the ads back in the day, like,
957
00:45:16,246 --> 00:45:18,749
weren't there ads like,
I just thought, like the food,
958
00:45:18,749 --> 00:45:20,584
even though the food, like, taste
the same for the most part.
959
00:45:20,584 --> 00:45:23,620
Like the ads made it like, oh,
this like the greatest gift of all time.
960
00:45:23,987 --> 00:45:24,722
It was interesting.
961
00:45:24,722 --> 00:45:28,125
There was a woman, I forget her name
exactly, but she posted a reel of her
962
00:45:28,592 --> 00:45:31,595
doing this, like, what was it?
963
00:45:31,595 --> 00:45:34,898
Review video of her reviewing these, like,
964
00:45:34,898 --> 00:45:37,968
new onion rings or nachos or whatever
it is.
965
00:45:37,968 --> 00:45:38,702
Right.
966
00:45:38,702 --> 00:45:41,705
And that video not only went viral,
967
00:45:41,705 --> 00:45:45,809
but so many different publications
repurpose that video.
968
00:45:46,110 --> 00:45:49,113
So many people went to Applebee's
that quarter.
969
00:45:49,279 --> 00:45:52,549
I think that that singular item
970
00:45:52,549 --> 00:45:57,421
was responsible for not all of the growth,
but majority of the growth of
971
00:45:57,521 --> 00:46:02,126
I think it was 60% revenue increase
just in that quarter alone.
972
00:46:02,126 --> 00:46:05,062
So not one single item,
which is just mind blowing, honestly.
973
00:46:05,062 --> 00:46:08,031
But that shows you
how important social media is.
974
00:46:08,031 --> 00:46:12,102
And I think we're going to get to a point,
guys, where if someone makes a video,
975
00:46:12,870 --> 00:46:13,370
I don't know.
976
00:46:13,370 --> 00:46:15,506
I mean, if they have a large enough
reach, we're seeing it already.
977
00:46:15,506 --> 00:46:17,241
They can kind of make or break a business.
978
00:46:17,241 --> 00:46:20,077
So that's why for me a lot about you guys.
979
00:46:20,077 --> 00:46:23,247
But I try to be kind of politically
agnostic.
980
00:46:23,580 --> 00:46:25,549
I'd social media.
Not really, because you just,
981
00:46:26,650 --> 00:46:28,385
you know, it's
982
00:46:28,385 --> 00:46:29,453
whatever side you're on.
983
00:46:29,453 --> 00:46:32,556
It's, it's it's a dicey kind of,
you know, conversation.
984
00:46:32,556 --> 00:46:37,161
So I try to be as, neutral as I can
with that stuff and, and just appeal to
985
00:46:37,227 --> 00:46:40,230
majority of my audience. I can
986
00:46:40,264 --> 00:46:42,599
when I know most of the time, you know,
you do your business,
987
00:46:42,599 --> 00:46:46,336
but if you let's just say, attach yourself
to something in that realm,
988
00:46:46,336 --> 00:46:49,540
you're always going to upset
a certain portion of your customer base.
989
00:46:50,240 --> 00:46:52,576
And unless you're doing something,
at least in my opinion,
990
00:46:52,576 --> 00:46:54,511
that is politically oriented,
in which case
991
00:46:54,511 --> 00:46:57,514
you would need to be politically active,
it does make sense
992
00:46:57,781 --> 00:47:01,251
to, as you say,
you know, remain out of that field.
993
00:47:01,251 --> 00:47:05,422
But just because it's not something
that would most businesses would benefit
994
00:47:05,422 --> 00:47:06,490
from, I wouldn't think.
995
00:47:09,259 --> 00:47:09,626
Yeah.
996
00:47:09,626 --> 00:47:11,562
I mean, you know, Kevin O'Leary, Mr..
997
00:47:11,562 --> 00:47:12,763
Wonderful.
998
00:47:12,763 --> 00:47:15,632
I saw an interview with him the other day
and he just said, yeah,
999
00:47:15,632 --> 00:47:18,635
he's like, listen, like,
why would you isolate 50% of your market?
Speaker:
00:47:18,735 --> 00:47:21,305
Right. And so for the most part,
you know, voting.
Speaker:
00:47:21,305 --> 00:47:23,040
Is that how it shakes out the beef?
Speaker:
00:47:23,040 --> 00:47:26,376
And on top of that, too,
I also feel intrinsically,
Speaker:
00:47:26,376 --> 00:47:29,813
if someone puts out a political post,
Speaker:
00:47:29,813 --> 00:47:34,284
even if it morally is a good post,
Speaker:
00:47:35,319 --> 00:47:37,654
if people just don't agree with that,
you know, now they're known
Speaker:
00:47:37,654 --> 00:47:38,255
as that business.
Speaker:
00:47:38,255 --> 00:47:39,623
They're like
they're getting into politics.
Speaker:
00:47:39,623 --> 00:47:41,091
And it's just it's kind of dicey.
Speaker:
00:47:41,091 --> 00:47:43,460
So I understand the businesses that do it.
Speaker:
00:47:43,460 --> 00:47:44,294
Heck, I've done it
Speaker:
00:47:44,294 --> 00:47:47,631
sometimes on on certain, you know, things
that I am just passionate about.
Speaker:
00:47:48,332 --> 00:47:50,767
And it really just boils down to kind of,
Speaker:
00:47:50,767 --> 00:47:53,270
you know, what people think is as humans,
at the end of the day,
Speaker:
00:47:53,270 --> 00:47:54,271
what they think is right.
Speaker:
00:47:54,271 --> 00:47:57,174
But for me, like just on general stuff.
Speaker:
00:47:57,174 --> 00:47:59,643
Yeah, it's, you know,
especially some of the touchy stuff
Speaker:
00:47:59,643 --> 00:48:02,913
I think we all know we're talking about,
especially like in today's day and age,
Speaker:
00:48:03,347 --> 00:48:06,216
it's just better to kind of just,
in my opinion, reframe,
Speaker:
00:48:06,216 --> 00:48:08,919
be professional, be business
oriented, and, you know,
Speaker:
00:48:08,919 --> 00:48:10,854
talk about that kind of stuff
for the most part. On social.
Speaker:
00:48:12,723 --> 00:48:12,956
All right.
Speaker:
00:48:12,956 --> 00:48:14,124
You gave us your phone number earlier.
Speaker:
00:48:14,124 --> 00:48:15,959
Need momentum.com is your website.
Speaker:
00:48:15,959 --> 00:48:18,962
Is there anything else
you'd like to tell us?
Speaker:
00:48:19,296 --> 00:48:21,665
No. I think it's, great time to be alive.
Speaker:
00:48:21,665 --> 00:48:22,866
It's 2026.
Speaker:
00:48:22,866 --> 00:48:23,600
I feel like the people
Speaker:
00:48:23,600 --> 00:48:27,104
who are struggling right now, you know,
the biggest thing that I could give,
Speaker:
00:48:27,404 --> 00:48:31,141
you know, I don't think I'm naturally,
inherently talented or anything.
Speaker:
00:48:31,341 --> 00:48:35,779
The biggest thing is whether someone's 20
years old or 30 or 40 or 50 or whatever.
Speaker:
00:48:36,280 --> 00:48:37,114
Just be consistent.
Speaker:
00:48:37,114 --> 00:48:39,082
You know,
I feel like that gives you a lot of life
Speaker:
00:48:39,082 --> 00:48:42,119
purpose, just being consistent,
building momentum, no pun intended.
Speaker:
00:48:42,920 --> 00:48:46,356
Just be consistent and,
do what you love at the end of the day,
Speaker:
00:48:46,356 --> 00:48:49,760
have that purpose, enjoy what you do,
and the money's going to come later.
Speaker:
00:48:49,760 --> 00:48:50,694
So, yeah,
Speaker:
00:48:52,396 --> 00:48:53,130
that makes sense to me.
Speaker:
00:48:53,130 --> 00:48:56,133
Sean, thank you for joining us today.
Speaker:
00:48:56,133 --> 00:48:57,701
Thank you guys. It was a pleasure.
Speaker:
00:48:57,701 --> 00:48:58,402
Until next week.
Speaker:
00:48:58,402 --> 00:49:03,640
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Speaker:
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Speaker:
00:49:07,010 --> 00:49:10,080
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Speaker:
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Speaker:
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Speaker:
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Speaker:
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Speaker:
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Speaker:
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