What's up podcast fam. You've been waiting for this episode. I put out a post couple of weeks ago about the unlaunch and I'm using air quotes, as I say that. Cause I don't know if that's a thing, but like I think I'm going to make it a thing. We're gonna make it a thing. Let's get real. You guys know it's a heart to heart podcast in 2020. I got so. Burnt out of launching after launch, after launch, after launch, I literally spent that year, like launching every month, if not every other month, I'm later the thought of it, it feels traumatizing as recording. We're recording this episode. And I think if that's your thing, More power to you. I'm here for it. I love that for you. What I learned and I had to learn the hard way. You know, I'm a firm believer that the things that we experience and go through happen for us. And it literally led me to this moment, this episode, this teaching, this training, to be able to teach you that there's a different way. If you want there to be a different way. And I oftentimes from clients that come into my world and perspective, I have conversations with people all the time that literally say that they hate launching and I don't hate launching. And I'm going to give you a disclaimer. I don't think it's useless. I don't think it's going anywhere. I'm going to, I'm going to elaborate here in a moment, but what I want to invite you to start thinking about kind of piggybacking off of last week's episode is finding your unique way. Selling your unique way of selling offers. And if launching the quote unquote typical way that we've seen in this industry doesn't feel good for you break the rules like unlaunch. And for me personally, at this point, what I just, I had discovered in 2021 and found my own groove and like what I really wanted my business to look and feel like after going through a year of launching. I prefer filling my offers months and weeks in advance without an official launch. Personally, for me, I like threw out the whole launch calendar. I don't even own one anymore. I own a calendar, but just so that I know what's happening and I know what day of the week it is, but not to like plan out my launches so meticulously because it just would make me feel kind of suffocated inside the business. And I've just got to a place where I want to sell multiple things at a time. I don't want to feel strapped and like. Obsessed with a deadline and that if this launch doesn't perform, it's the only way I could make money. It just wasn't how I wanted to run my business. So I had to change and I had to pivot. And so we're going to have a conversation about it. And I put out a post about this a couple of weeks ago, and posts are amazing. You guys know that, but audio and I get to teach you and I get to train you. And this is like in real time, I'm going to pour this into you guys today on a deeper levels. As I mentioned, and I'm going to say it again. I want to get this out of the way. I don't think launching is bad. I don't think it's irrelevant. I don't think it doesn't matter. I don't think it sucks. I don't think any of those things, it just isn't the way in which I want to turn my business in the traditional sense of traditional launching it. Just not my thing, not my thing. And I learned that and maybe you're sitting in that too, and you're like, huh, I want to see what Michelle's got to say. Or you're like, no, I love launching. And I got my launch strategy and you can click off this episode and we are all good, baby. I will see you in the next. But here's the thing that I do think when it comes to launching is I do think it's shifting. And I do think the days of five week long plus launches with selling nothing else and only selling one thing at a time and putting so much effort into one launch, one, offer one service and praying for it to work out and fund your business. I think we're seeing. Kind of drift away. I think that they're over. I think it's, I think we are all craving more, more, more people to serve more money, more income, more exposure, more selling tactics and strategies more. So. With that said they might may, if they're not over for you, I'm not, I'm honestly not trying to offend you. They're just over for me. It's over for me. And I want to give you permission to stop doing things in your business that you absolutely hate and you dread, okay. I'm not going to sit here and say that there are going to be things that you're doing and you always love them. Like I don't, I don't know anyone that loves paying taxes right. Or like filling out things or being on the phone with QuickBooks for two hours, you guys, you guys get it there. We're not going to love everything, but there are things that strategies and tactics and things that we learn along the way in business, that if you're in a place in business where you've learned things and you're like, Hmm, I'm not, I like kind of hate the way in which I was taught this and how I'm doing this. And you're kind of questioning, why am I still doing it? This. Something to assess and look at. So when last year started, I was over launching, I was burnt out. As I put here, I said I was burnt out like a piece of toast that sat in the toaster for too long. Like I was crisp, I was done. I was done. And I was looking at the business like, Ooh girl, I love you. And you've made a lot of money. And I want to replicate that and I want to make more, but I physically can't do it the way in which I did it last year. And that was really terrifying. It was really terrifying. And there was a lot of trial and error and a lot of testing that went into this last year of UN launch. And I always want to be transparent with you guys with that, because it's easy to look at the business and me now, and me teaching you this and being an expert, having gone through it and methodologies that I found in all of that good stuff and all the testing, but throughout it, it was a lot of second guessing and ups and downs, and that's just the truth about business. So I always want to paint that true picture for you. So with that said, what we're going to dive into is what worked and what now works on repeat. Of my launching experience and what I'm heavily keeping inside of 2022 as the business will continually exponentially grow. We have big plans, like exponential, large, big bad-ass growth this year, and we're going to do it my way. And I want to invite you to think about that the same for you. So number one is planning and knowing. What's coming three to four months at a time in the business, knowing this allows to be able to sell multiple offers at a time publicly and privately. And I want to share this with you because when people reach out, you will always have something to sell them. Whether that's something that's current that you're selling or something that you know is coming in two or three, four months time, and they can literally reserve their spots. Now, now I can't tell you. How much revenue me knowing this brought into 2022. Well, I can tell you over six figures me doing this brought in over six figures into 2022 before we even started because I planned. So there's something I cannot emphasize. Enough. Plan is out. Number two, offer awareness. What I mean by this is I personally, and I want to invite you to do this. I've been very intentional about talking about my different offers all of the time, even when I'm not publicly selling them. For example, my mastermind, my fierce mastermind, my baby. It's the highest level of work with me outside of one-to-one. Right. I love that mastermind and the women in there, we already have four spots taken for 20, 22. We don't start again until March. If you're filling the nudge and you're ready to scale massively, you know, this is your six figure multiple six figure a year. You're like, holy shit, I'm ready to go. And scale this a mastermind for you. You can, DME. Four spots are already taken. When we fail. We fail DME on the socials. Right now, we are in. But for example, my mastermind, it's always being talked about on Instagram, my Facebook community, my podcast, you guys know that I run a mastermind, whether you know the name of it or not is really irrelevant, but you know that I have a mastermind. I share client wins. I share testimonials all of the time. All of the time we have been running this mastermind right now, since November and talking about it, literally will. This mastermind has been around for years, but. We started enrolling new people for the new year in December, literally in December for March start without even really talking about it. I mean, without publicly promoting it. And that's because the awareness around this offer allows for spots to always be filling for the next cohort months in advance, a full wait list so that when I do publicly launch it and I do publicly sell. It sells quickly. And when I say publicly launch it, I really just mean I'm publicly talking about it. That's the way in which I look at my, like launching now. And again, I'm doing air quotes. I know you can't see me, but like when I say launch in here, I'm really talking about just selling. That's really the way in which I view it right these days. And I do this for all of my offers, including one to one. I talk about all my offers all the time, even if I'm not publicly selling them. And I think so many people overlook this because then they only focus on what they're selling in the moment or what they're launching. And then they're like, I don't want to confuse. Your community, your people they're so smart and they will literally ask you, how can I work with you? Do you think this would be the right fit for you for me? And I'll give you guys an example. I've been selling, find your fears. And when I was publicly selling, find your fears. I think we had three. Yeah, three women come in for one-to-one coaching while I was selling. Find your fears. The women that came in for, for one-to-one in that time were not ideal for find your fears. They were ready for one-to-one. There were so many dreamy, AAF one-to-one clients ready to go, but I'm sharing that with you because they know I do one-to-one and they see me showing up and selling something else. They're like, oh, I love her energy, her vibe, the way she sells, et cetera. I want to find out how I can work with her. One-to-one everything sells everything. You got it. Kapeesh. Number three, I purposefully sell offers months ahead of time. I purposefully do that. I'll give you guys another example. When I started talking about find your fierce in November, I started sharing what I was working on the revamp of this program. And women started reaching out to join to January program that was filling in November. They didn't have a launch plan and I was just selling, just talking about it. I was just getting excited. I was just sharing behind the scenes now, speaking to who this was for and the results that they can. We were halfway full by the end of November. And you would have a start date plant. I like literally had to pick one and I was like, Ooh, team, by the way. And notify my team. We have another program coming back and this has just allowed for laid back selling vibes. And I was able to casually sell it throughout December. And now that we're in January, sell it, like women have been enrolling continually inside a find your fierce, the mastermind one day. All simultaneously, because I talk about my offers all the time, all of the time. So you guys know how you can work with me so that when I talk about them and then I publicly am selling them and be like, oh yeah, I want to get inside. Number four, everything sells everything, showing up powerfully and selling something that you're 1000% behind is magnetic. Again, we're going to go back to the example. I just gave you about find your fierce. I was selling it throughout November and December. And in that time, what happened was real numbers here. Cause they have them for you. And just one week in one week of me showing up, being so excited about find your few. I had one spot fill for my highest level. One to one. I had one boxer coaching spot, fill up two mastermind spots, fill, and two spots filled for find your fears all in one week. That was one week. And then of course in December we had those ones, the ones come in while selling, find your fierce. You see how that works. Also. People know I do Voxer coaching. It's rare that I promote it, but you guys know about it. I talk about. And I share screenshots of me and my clients. Inboxers so you're aware that I use Voxer. So people will reach out and say, Hey, do you have boxer coaching spots open when you show up powerfully confidently, and you sell a people will reach out and they'll say things like, Hey, I see you're selling this program. Can you tell me how we could work together? Hey, can you tell me about your one-to-one? Hey, can you tell me about your mastermind? Hey, can you tell me about this? Even though you're not always publicly selling it and, or launching it this matter? Five. I no longer put pressure on my offers and this has shifted everything. Here's the thing I know that they're going to sell, but I also know when showing up powerfully and selling other things are going to sell. So my business is not dependent on one offer funding the business, cause I can always make money in different ways. And so can. I think a lot of us get caught up in numbers and the sense of, I knew 10 people inside of my program. Otherwise I'm not going to hit my launch goal and they're not going to get any more money for the next three months. I used to run my business that way. It was hella stressful. It was so stressful. And I like, I never want to go back to running my business like that again. And that's why I'm pouring that into you. And lastly, I sell everything like I'm in the hype phase of a launch. What I mean by that, if you've learned any typical launch strategy, you've probably learned about an excitement phase and, or a hype phase, depending on the mentor who called it, what it's all very similar. Um, if you really like get into launch courses, I feel like it's all the same strategy at this point. Um, but that's a topic for a different day. I'm going to leave. Right there. I'm not going to say anything else and we'll leave that right there. Yeah. To give you an example of what I mean here is I personally have always enjoyed the hype phase of a launch. The most, I always found that fun. I found it easy. I found it exciting. My community always found it exciting and hyping really is getting your community excited about what's coming little sneak peaks, little drops, a little behind the scenes, little notes here and there on who should expect what's coming, who it's for all that fun stuff. Hyping the offer the results and the experience and what's coming all the fun. So I really took that part of launching that I love, and I know do that really in all of my selling and I just make it fun and I make it exciting. And like, if I'm excited, you're going to be excited. People will match your energy for what you're selling. But if we're coming from this place of like so much pressure and lack and scarcity and focus and like, oh my God, just got to be fair. We're going to feel that we're going to feel that, but if you're genuinely excited, they're going to be excited. So selling from a place of constantly second guessing and wondering will this sell will literally only make selling harder, will only make it harder. And the best part about mastering. This is the results that my clients have had since I pivoted into an launching. Their own sales have skyrocketed, and they're all stepping into their own sales processes and having their own unique way of selling and showing up and mastering who they are behind the scenes. And it's just allowing everything to sell everything. And that's why we're having this topic today, because if you're feeling the nudge to pivot things in your business, do it. It's up to you. You have so much more power than you're giving yourself credit for. I think so often we give ourselves, give our power away to mentors, coaches, other people's beliefs, ideologies. We talked about this in our last episode, but you didn't listen to that one. I highly recommend going back to listen to that episode. It's really good, but it's really important to get into. What's really lighten you up. What feels really good. And ultimately, how do you want to run your business? Like when I think about my business in a year from now two years from now, hopefully we'll have a baby on the way that's in the plans. Hopefully universe and God, and source all are conspiring with us at that time. I don't want to have a business where I'm needed to launch actively all the time. And that was something that really. When 2021 happened was something I was really being mindful of, of the future of the business and how I really wanted to run it. And that started that's to start now your future plans for the business need to start now and you get to pivot at any moments. Last thing as you guys know, it means the world. When you guys share the podcast, the more exposure shares, more business owners, we can get the podcast. In front of the better, because we're changing lives over here at heart to heart. And so, you know, it means the world. If you screenshot that you're listening, share it, let us know what you're thinking. Send me a DM DM on the socials. It means the world. I will see you guys in the next episode.