Hi, I'm Dina Plaskin, and I'm the author of Bella and the Emotion Explorers series.
Speaker BThanks, Dena, for appearing on the Adventures of the Heart of Children's Book Authors.
Speaker BDina has written a children's book series, Bella and Bird Explore, and we'll be discussing her first book in this series, Bella and Bird Explore Anger.
Speaker BAnd I'm looking forward to our conversation.
Speaker BBefore we get into Dina, before we get into the details of your book and your children's book authorship, can you tell us what it means to you being a children's book author?
Speaker AGosh, that's such a good question.
Speaker AWe were talking before we started recording, and you said, if you could just help one author.
Speaker AAnd I think that's where I'm coming from in my book series.
Speaker AMy book series focuses on the topic of emotional intelligence and the framework.
Speaker AThat's the framework for my series.
Speaker AAnd I've always gone in and said, if I can help one child, then it's all worth it.
Speaker AAnd as a children's book author now, recently just my first book got published in August.
Speaker ASo it's so new.
Speaker ASo now I could say I'm actually a children's book if I could just help one child.
Speaker AThat was always my motivating factor.
Speaker AJust one child.
Speaker ABecause if I plant that one seed, who knows where the next seed is going to be planted?
Speaker BAbsolutely.
Speaker BI couldn't agree with you more.
Speaker BSo tell us a little bit about the inspiration behind this first book.
Speaker AOkay.
Speaker AYes.
Speaker ASo the first book in the series is called Bella and Bird Explore Anger.
Speaker AAnd it's about a little boy named Henry, and he comes storming into the pastor, very angry.
Speaker ABut how did I come up with my book series and my first book?
Speaker AThat's a story in and of itself.
Speaker AAnd I think when you begin the journey of writing and writing for children as a children's author, it does begin as a journey.
Speaker AThere's something that has brought you along in your life and in your experiences, and it starts to just manifold and come together, and that's exactly what happened.
Speaker ASo I would have never imagined in a million years, first that I would be a children's book author.
Speaker AAnd it took a hurricane and a horse to hurl in my children's book series, literally.
Speaker ASo in 2022, I adopted my horse, Bella.
Speaker AThat's where Bella comes from.
Speaker ASo I adopted her for my equine psychotherapy practice in Florida, and I wanted to do equine psychotherapy therapy.
Speaker ASo I trained and I got certified.
Speaker AI'm a licensed mental health counselor and I wanted to focus on the equine therapy with kids and adults.
Speaker BCan you explain equine to the listening audience?
Speaker AAbsolutely.
Speaker ASo equine is just another name for horse.
Speaker ASo equine is horse.
Speaker ASo horse therapy, equine.
Speaker ASome people say equine, depending on where you live.
Speaker ASo equine is just simply another term for a horse.
Speaker ASo equine psychotherapy involves groundwork.
Speaker ASo you have a client, instead of being in the office and doing talk therapy across from a desk, you bring clients into nature and you have them narrate their stories.
Speaker AAnd you partner with horses because you typically bring them into the pastor and clients.
Speaker AIt's all groundwork.
Speaker AThere's no riding involved.
Speaker ASo you don't have to have any experience with horses at all.
Speaker AYou go into the pastor, there's the licensed therapist, and then there's also what we call an equine, a horse specialist who's there.
Speaker AAnd they're there for safety reasons because horses are giant animals, and they can be very.
Speaker AThey can be very scary for some people.
Speaker AAnd so you have an equine specialist there just for safety reasons, but you typically utilize horses or partner with horses who, you know, are very calm and docile.
Speaker ASo they're in their pasture, and you have clients narrate whatever it is that they're struggling with in the pasture, almost through the horses.
Speaker AThe horses bring out something very magical in all of us when we're around horses, and we come very in tune within ourselves.
Speaker ASo when we're able to do that, clients can begin to tell their story.
Speaker AAnd when they start to tell their story in the pastor or even in the barn with they're grooming the horses, that's just another avenue to get clients to open up and to share the struggles that they're having and also further down the road to begin to heal.
Speaker ASo I adopted Bella for that purpose, to partner with me and in my equine practice.
Speaker AShe came from Southern California, and she traveled all.
Speaker AAll through the country.
Speaker BThat's a long way to come.
Speaker AThat's a long way.
Speaker AIt took her a week.
Speaker BHopefully nobody.
Speaker BIt wasn't Pony Express.
Speaker ASo I wish it was, but no.
Speaker AShe was trailered with a fantastic guy who brought her all from Southern California all the way to southwest Florida to where we lived, and we live on an island in southwest Florida.
Speaker ASo she arrived, as fate would have it, she arrived early.
Speaker ASo she arrived a week early.
Speaker AAnd because of arriving early, when she arrived, she got settled for a few days.
Speaker AHurricane Ian in 2022 hit directly on our island.
Speaker AAnd it devastated the island.
Speaker AIt was catastrophic.
Speaker AWe only had a very short window where the people in our area in southwest Florida were notified because Hurricane Ian was supposed to go up the coast and hit Tampa.
Speaker BOkay?
Speaker AAnd the news was very big on that, because hitting a hurricane hitting Tampa would be devastating.
Speaker AA hurricane hitting anywhere is devastating.
Speaker ANow we get notifications 16 hours before that the hurricane turned and that it was going to hit us directly.
Speaker ANow, I just literally adopted her.
Speaker AShe just arrived.
Speaker ASo we kept the horses in the barn.
Speaker AThere was other horses there, and she survived.
Speaker AIt's now a Category 5 hurricane.
Speaker AIt was so catastrophic, it was just unbelievable.
Speaker AAnyone who has experienced any kind of hurricane, storm of earthquakes, any kind of catastrophe certainly can understand.
Speaker AAnd the only access to the island, there was one lane.
Speaker ABridge was damaged, so you couldn't get on the island.
Speaker AThe only way to get on the island was by boat.
Speaker AThe big struggle is now that everything was damaged is how do you feed and water the horses and the livestock?
Speaker AThere's a lot more.
Speaker AA lot of livestock on the island.
Speaker ASo we had to boat everything in.
Speaker AHorses require 15 gallons of water each a day, at least.
Speaker ASo fresh water.
Speaker ASo it.
Speaker ASo that was her.
Speaker AThat's how I started.
Speaker AThe series is after the Hurricane.
Speaker ADirectly after the hurricane, I started thinking about the children and the adults who were experiencing this because I was having a really rough time.
Speaker AOur house was damaged by the hurricane.
Speaker AMy whole community was suffering.
Speaker AThe horses.
Speaker ABella, what she experienced just arriving.
Speaker AAnd I started thinking, how are they managing their emotions and their feelings?
Speaker BYou're thinking of the children and the adults on the island?
Speaker AYeah, I was thinking of the children and the.
Speaker AAnd the adults.
Speaker AI thought, how are they doing?
Speaker AWhat are they doing with this?
Speaker AAnd I know I was struggling, and I had my husband and a few other people say, you need to sit down and write.
Speaker AYou need to write about this for the kids.
Speaker ASo I originally sat down immediately, this was just a week after the hurricane.
Speaker AAnd wrote about Bella's travels from across the country.
Speaker AAnd I wanted to make it this fun.
Speaker ABella came from California.
Speaker AHere she is, and she experiences a hurricane, and she's so resilient.
Speaker AAnd I was going on resiliency because that's really my background in the education that I have.
Speaker AAnd so I started with Bella, and of course, I never wrote a children's book before.
Speaker ASo where do you begin?
Speaker AHow do you start?
Speaker AStart, and then where do you go from there?
Speaker ASo I began with my real life course, Bella, and I began with her experience.
Speaker AAnd I think a lot of Children's authors do connect their own experiences, something in their life that they connect.
Speaker BThat is so true.
Speaker BThat's very insightful because I've now interviewed over 50 children's book authors and that's what I'm finding is there's a connection somehow to either a person or an experience that definitely is the seed or the nugget behind what's the story behind this story.
Speaker BAnd for sure, and it's interesting because you're talking about horses and using horses for therapy with children.
Speaker BAnd when I was younger, my mother took my brother and I and there was a.
Speaker BLike a traveling photographer with a pony and they traveled around and they took pictures of children sitting on a pony and getting their picture taken.
Speaker BAnd I still have that picture to this day, but it was fascinating.
Speaker BI don't think the photographer was thinking about therapy at the time, but because it was a Shetland pony, quite small, it just seemed to attract a lot of people.
Speaker BAnd I even know my cousins to this day have their pictures with them on a pony and getting pictures taken at a different time.
Speaker BSo pretty amazing.
Speaker BBut it's interesting how horses, for whatever reason, have this attraction.
Speaker BSo we'll definitely dig into your use of Bella.
Speaker AYeah, it's so true.
Speaker AHorses, there's something magical about them.
Speaker ARight.
Speaker AThat we're all attracted to in some bam or fashion, whether we love watching them on TV and.
Speaker AOr whether we connect with them in real life or just going to a farm and visiting a farm, there's just something magical about horses.
Speaker BAbsolutely.
Speaker BAnd I know even when my first granddaughter was younger, she was probably six or seven, we actually went into the Rocky Mountains and I took her horseback riding and the horse was like 10 times bigger than her, but she seemed to just warm up to it and enjoy it.
Speaker BSo whatever it is about horses, there's a real fascination and good for you.
Speaker BSo that's what I want to dig into this a bit more.
Speaker BI noticed you already have all of your books in your book series listed on your website.
Speaker BAnd I have your website up on my iPad.
Speaker BAnd a lot of times, I notice with children's book authors, rarely do I have anyone say to me, it's a one and done.
Speaker BI had one person say, this is one and done.
Speaker BAnd then they went on later in the interview and revealed maybe it isn't a one and done.
Speaker BSo it's quite interesting.
Speaker BBut I noticed you already are promoting the next three books in your series.
Speaker BI'm interested in learning more about.
Speaker BObviously, you've been very strategic about this.
Speaker BTalk to us about your business book plan, because looking at your website, looking at your next set of books coming out, explain how you developed all that.
Speaker AYeah.
Speaker AThank you.
Speaker ASo I have four books.
Speaker ASo the series is called Bella and the Emotion Explorers.
Speaker AAnd just for Bird, Bird is a real life bird.
Speaker AI came up with Bird, the character because of the barn swallows that make nests in Bella's stall.
Speaker AAnd they use her hair.
Speaker AShe has long, beautiful hair because she's a gypsy banner.
Speaker AAnd I needed a character, so I had Bella the character, right?
Speaker AThe wise therapy horse or therapist acts as the therapist in my books.
Speaker AI needed another character who brought in some humor because I feel when you write children's books, you always need the humor.
Speaker AYou have to keep their attention.
Speaker AYou need humor, and we all need humor no matter what the topic.
Speaker AAnd my topic is a very heavy topic, right.
Speaker AAnd so I needed the humor.
Speaker AAnd I thought, Bella and I used to.
Speaker AI go into the stall, I still say, hey, Bird.
Speaker AHey, Bird.
Speaker ASo I thought, bird, it's Bella and Bird, that's Bella's sidekick, Bella, He's a wisecracker.
Speaker AHe makes his nest with her hair.
Speaker ASo that's how I created Bella from my horse and then Bird, her little wisecracking sidekick.
Speaker AAnd so I came up with Bella and Bird.
Speaker AAnd then I needed to parse down, okay, my first writing of what I created in my mind, and Bella's story, and her story was about her coming across the country.
Speaker AWhere do you go with that?
Speaker AFirst of all, I happen to be on Facebook one day and I'm scrolling, and I actually see a children's book with a horse and a plushie.
Speaker AAnd that's what I've had in my mind.
Speaker ALike, I had.
Speaker AThis is what I want.
Speaker AI want to do a children's book and then do a plushie with Bella and Bird.
Speaker AAnd I thought, oh, my gosh, that's exactly what I want to do.
Speaker ASo I clicked on the sponsored.
Speaker AIt was a sponsored link.
Speaker AAnd I looked at the website.
Speaker AYou mentioned the website, right?
Speaker AAnd it was so cute.
Speaker AThe website was really cute.
Speaker AI'm like, oh, I need a website, too.
Speaker AAnd I said, I'm going to reach out.
Speaker AI'm going to find out who this person is, and I'm going to call her.
Speaker AAnd so I researched her.
Speaker AShe.
Speaker AAnd I found her phone number, and I called her.
Speaker AI took a chance.
Speaker AGood for you.
Speaker AAnd I said, let me take this chance.
Speaker AAnd my gut was telling me, just do it.
Speaker AJust call.
Speaker AAnd if she doesn't, call me back.
Speaker AOkay, I tried.
Speaker AYou still tried.
Speaker ASo I called Kathy.
Speaker AHer name is Kathy.
Speaker AAnd she actually called me back.
Speaker AAnd we were on the phone for a few hours, and she was a plethora of information.
Speaker AShe also has a children's book series.
Speaker ASo I was so grateful.
Speaker AIt was like, that was like that little nugget.
Speaker AYou said that, okay, I'm on the right path.
Speaker AI'm on the right path.
Speaker ABecause she shared a lot of info that I needed to hear, and she gave me that little inspiration I needed at the time.
Speaker ABecause you can feel very lost in this whole world of children's books.
Speaker BAbsolutely.
Speaker BIt's interesting you should say that, because that's how we started.
Speaker BWe actually our book series called the Adventures of Caboose the Rocky Mountain Bear.
Speaker ACuny's behind you.
Speaker BYeah.
Speaker BAnd so what ended up happening is Caboose actually has a K in it, not a C. And that actually stands for Kira, which is my oldest granddaughter, and she's the co author of this book.
Speaker BAnd it's interesting you should talk about a plushie, because you know what?
Speaker BWho doesn't have a teddy bear?
Speaker BOur retailer said, you know what, Rick?
Speaker BYou should have a plushie.
Speaker BBecause every time we bring in children's books and they have a plushie that goes along with the book we sell, we definitely sell more books and plushies.
Speaker BThey said, you should develop one.
Speaker BWe actually have a plushie in the background now.
Speaker BThat's our prototype.
Speaker BAnd then what we did is we actually created our own plushie that now fantastic is.
Speaker BIs being sold in the store that gave us the original idea.
Speaker BSo I can see your fascination about that.
Speaker BAnd it.
Speaker BIf it wasn't for one of my guests from Oklahoma who put me on to where to develop the plushie, I would have had a hard time figuring out how to do that.
Speaker BSo it's interesting how if you take a chance, people like you said Dina will share.
Speaker BAnd that's what I'm finding about the whole children's book author community.
Speaker BThey're so generous.
Speaker BSo thank you for sharing that.
Speaker BAnd I hope that inspires people to realize that don't think you're stuck in your own little world.
Speaker BIf you reach out and talk to other children's book authors, you'll be pleasantly surprised at how generous they are to share their story.
Speaker BAnd that's part of what I think is the attraction to our podcast show is getting children's book authors to share their story.
Speaker AYeah.
Speaker ASo I contacted her.
Speaker AIt's so true.
Speaker AAnd I was like, let me just take this chance.
Speaker AAnd one thing that she said That I needed to know and understand too is she said, you need an editor.
Speaker AAnd I was like, okay, yes, I need an editor.
Speaker AWhere do I find an editor?
Speaker AThere's so many out there.
Speaker BYes.
Speaker AAnd so she said, I have an editor.
Speaker AYou can contact her.
Speaker AShe does pick up people.
Speaker AShe was been in a children's editing business for 30 years.
Speaker AAnd so she gave me her name and number and I contacted her.
Speaker AShe's with Picture Book People.
Speaker ASo Simone Kaplan.
Speaker AShe's with Picture Book People.
Speaker AAnyone in the audience that needs an editor or wants to just explore that avenue.
Speaker AAnd so that was fantastic because I called her and she that was now the next step down the road.
Speaker ASo I contacted her and through our conversation together she said, I love the story, but I think you need to separate out all these emotions and not do Bella's story, but do the core emotions.
Speaker AThere's six core emotions, but I started with four and do a single story each.
Speaker ASo parse down your storyline and do one emotion, whatever one you want to start with and develop a character.
Speaker AAnd so that was great advice.
Speaker ASo I went back to my writing and I decided to do anger.
Speaker AFirst I just felt like the world was very angry in 2022 coming out of COVID Exactly.
Speaker ASo I felt like it was a good one.
Speaker AI didn't want to start with happiness, even though I written Happiness and it's such a fun book.
Speaker ABut I was like anger and also anger.
Speaker AThere's so many bad ideas behind anger.
Speaker AAnd it's not a bad emotion, it's just how you react.
Speaker AThere's no bad emotion.
Speaker ASo it's just how you're the behaviors behind that.
Speaker ASo I started with anger and I created my 8 year old.
Speaker AI decided now here's another thing.
Speaker AWhen you decide you have to decide your the age group for your books.
Speaker AAnd then I needed to determine what age did I want my characters to be.
Speaker AAnd I decided like mine are for five to ten year olds.
Speaker AMy main target audience is second third graders.
Speaker ASo an eight year old.
Speaker AAnd so I went with a little boy named Henry.
Speaker AI just pictured that was the first thing that came to my mind was a little boy angry with his name Henry.
Speaker AAnd so that's how I started the first book in the series, which is Bella and Bird Explore Anger.
Speaker BBefore we get too far into it is I noticed in your book offerings that you have a.
Speaker BIs it hardcover only?
Speaker AYes, it is hardcover only.
Speaker AI also just did an ebook and ebooks that'll be available through Amazon.
Speaker BOkay.
Speaker BAnd your hardcover you're using are you using Amazon as a distributor of your hardcover?
Speaker ANo.
Speaker AWhat's the good news is just recently, and this is probably a whole nother topic, because this is so important to know as a children's book author, is I just was asked to do distributorship and you probably are familiar with distributorship and getting into a distributor.
Speaker ABecause I'm an indie author, so I could have gone with traditional and we're going to go down that road.
Speaker AMy editor and I were talking about traditional and we did contact somebody and then I decided, I think I want to do indie because this is a brand.
Speaker AI was creating a brand.
Speaker BYes.
Speaker BAnd I just want to explain to our audience the difference between self publishing and independent publishing.
Speaker BJust so everybody knows.
Speaker BAnd, and we're independent publishers because we set up our own publishing company.
Speaker BAnd that sounds to me you know exactly what you've done.
Speaker BYou are not self publishing, which means you're not using a third party publisher to do all the work.
Speaker BYou're actually an indie publisher and you're doing all the work.
Speaker BIs that correct?
Speaker AThat's right.
Speaker AThat's correct.
Speaker AYep.
Speaker BExplain this distribution part of how you're going to build out your business.
Speaker AYes.
Speaker ASo if you start out as a children's author, you, your goal wants to be to have a distributor to pick you up.
Speaker AA distributor.
Speaker AAnd the word distributor is very difficult to understand because people use it in different ways.
Speaker AThe same word in different ways.
Speaker BYes.
Speaker ASo you can be an independent author and you can go through ingramsparks as one of the print on demand that you can get your book printed on demand.
Speaker BCorrect.
Speaker AOkay.
Speaker AMy book is actually offset printed, so that's why I have a hard copy.
Speaker AIt has the spot UV on it.
Speaker AI don't know if you could see it, but it's a hard copy and it's offset.
Speaker AAnd I, I could have went print on demand, but I loved the quality of the offset printing.
Speaker ASo I got samples of both.
Speaker AI bought books for samples of both and I tried to determine which.
Speaker AAnd I just knew that the offset printing is just beautiful.
Speaker AIt's fantastic.
Speaker AAnd because I just feel that because it's a children's book and my illustrator is fantastic and I don't know if you've seen the illustrations, but they're beautiful that when you hand, when you hold my book, the illustrations are so vibrant and beautiful.
Speaker AAnd that's why I did what's called offset printing.
Speaker BOkay.
Speaker BAnd just so I understand, because most of the children's book authors that I talk to, they do it in various ways.
Speaker BThe primary way is most of them go through Amazon.
Speaker BThey do soft cover and an ebook automatically on Amazon because Amazon's about 70% of book sales.
Speaker BAmazon doesn't do a hardcover for children's books because you need.
Speaker BI think it's a minimum of 75 pages before Amazon does a hardcover.
Speaker BAnd that's why a lot of people go to Ingram Sparks because they will do a hardcover children's book.
Speaker BNow, it's more expensive, but they will definitely do that for you.
Speaker BBoth of those.
Speaker BAmazon, Ingram Sparks are also online distributors.
Speaker BNow, they can get you into brick and mortar, but primarily, I think most people use Amazon and ingramsparks for online distribution.
Speaker BSo tell us about this.
Speaker BThe distributorship that you're setting up, is it primarily bricks and mortar or is it online, or is it a combination of both?
Speaker AYes, good question.
Speaker AAnd it is.
Speaker AThere's so many different definitions and so many layers.
Speaker AAnd so many layers.
Speaker ASo I hope that I can explain it a little bit easier because I've really done a lot of the homework and.
Speaker AOkay, the distributorship.
Speaker AThere's distributors out there who.
Speaker AAnd this is what the goal should be of all children's books, I believe, is to get your.
Speaker AThere's distributors out there who can get your book listed, listed.
Speaker AIt's a listing on the Barnes and Nobles, the Walmarts.
Speaker AOkay.
Speaker AOn the Walmart page, on the Target page.
Speaker AAnd that's the listing.
Speaker AThat's a listing.
Speaker AAnd that's great.
Speaker BIngramsparks does a big part of that.
Speaker AYes.
Speaker AAnd you want that because that is visibility and just different channels for people to buy your book.
Speaker ASo if you didn't have a distributor to do that, like in ingramsparks, you would just be selling your books on your website or book fairs, and that would be really difficult to do you.
Speaker AAnd of course, through an Amazon listing, anybody can have the Amazon listing right now.
Speaker AThere's another.
Speaker AThere's other distributors, like I would say, let's say a step up, where they actually have account reps who go into the box stores.
Speaker AI'll say the box stores to get your book in the store.
Speaker ASo when you go to Barnes and Nobles and Target and you see the kids books, you say to yourself, how do I get my book in there?
Speaker ARight.
Speaker AI want my book to be in those stores.
Speaker ARight.
Speaker APhysically in them.
Speaker AAnd that is a different distributorship where a distributor company will have account reps working on your behalf to act as like maybe a selling agent, I'll say.
Speaker ABut their account reps who just push their books that they have in that distributorship.
Speaker AAnd say, hey, here's this new book series or here's this new book.
Speaker BHave you developed a relationship with a couple of those or just one?
Speaker BTell us about that.
Speaker AYeah, there's a couple of them that I've recently did develop relationships with.
Speaker AIt's very difficult starting out to get the distributorship with, with the big box stores.
Speaker ASo it's extremely difficult because they want to see sales, they want to see what you've done.
Speaker AThey want, and they do want book series a lot of times because just one and done books that they're.
Speaker AUnless they're like fantastic.
Speaker AYes, of course.
Speaker ABut It's a catch 22.
Speaker AIt's like graduating college or technical school.
Speaker AMaybe not technical school, but and going to get a job.
Speaker AAnd they want experience first.
Speaker AIt's how do I get experience unless someone takes a chance on me?
Speaker AAnd so as a children's book author, you really have to do a lot of the work to get the sales out there and to show that what your long term plans are.
Speaker ABecause I have the four books and I have two already that are in print.
Speaker AThis is, I know your audience can't see, but this is the second book Sadness.
Speaker AAnd so they know that I have the four books coming down the pike, the two already and plus the plushies.
Speaker ASo they look at, you know how viable the book can be.
Speaker BSo when you say plushies, I just want to pick up on that for a moment because if people visit your website and we're going to definitely link to your website in the show notes.
Speaker BBut I noticed you have pillows.
Speaker BBut I didn't see any plushies on your website yet.
Speaker BWhen you say plushies, are you talking about actually taking Bella and Bird and making them into as we did with caboose into a plushie?
Speaker AYeah.
Speaker AAnd they are.
Speaker AThere's mockups.
Speaker AI have mock ups right now.
Speaker ABird has been done.
Speaker AI've been doing, I've been working on plushies probably about nine or ten months.
Speaker AOkay.
Speaker AWith a company and Ushies are so hard.
Speaker ABut horses are incredibly difficult.
Speaker AAnd it Bert was done.
Speaker ABirdie's great.
Speaker ABut it's Bella because Bella is so hard because she's got that long, beautiful mane and the feathering on her feet and getting the spots correct and all of that.
Speaker AIf she was just a brown horse boy, that would have been easy.
Speaker BIt's interesting you should say that because if you look at a caboose behind us and I know the audience can't see our prototype, but I actually took pictures of the prototype.
Speaker BI had to flip the bear over, take her clothes off and all of that kind of good stuff and lay it all out and then send pictures.
Speaker BBut I think that the people that did the plushie did a pretty darn good job from the prototype.
Speaker BYeah, it's actually a lot of work.
Speaker AIt's a lot of work.
Speaker ASo.
Speaker ASo I'm waiting on Bella.
Speaker AOne of the things recently that I just changed last week is they had Bella standing.
Speaker ALike, standing.
Speaker ABut I want her squished down, her legs, like floppy so the kids can hug.
Speaker ASo now they're going back.
Speaker AYeah, now they're going back to fix that.
Speaker ACause I didn't.
Speaker AIt didn't click with me before when they were sending me the files, and I'm like, oh, no, I want her floppy.
Speaker ASo they're not on the website.
Speaker ACause they're not available yet.
Speaker AAlthough I do have the prototype pictures I could probably put on there and say, coming soon, Which I probably should do that.
Speaker AThe pillows are something.
Speaker AThey're so adorable, the pillows.
Speaker BThey are.
Speaker AThey're book pillows.
Speaker AAnd you just tuck the book in the back.
Speaker BThat's very neat.
Speaker AI love it.
Speaker AAnd friend of mine makes those, actually.
Speaker AAnd so when I go to book fairs or festivals, I bring the book pillows and I try to package with the book and the pillow or separately.
Speaker BAnd you know what?
Speaker BYou're the first one that's actually talked about book pillows.
Speaker BAnd I love that because, again, I'm always looking for something the audience, something new for the audience.
Speaker BAnd a book pillow.
Speaker BWhat a great idea.
Speaker BI think that's awesome.
Speaker AThe kids love to come up and squeeze it.
Speaker AAnd I have little tiny ones or, like, mini book pillows.
Speaker AAnd I have the bigger book pillow.
Speaker AThe book gets tucked in the box.
Speaker BI saw that on your website.
Speaker BSo if anybody's interested again, we'll put the link in there.
Speaker BI just want to back up for a second because I know it's interesting.
Speaker BEverybody does it differently, and that's part of what our show is all about.
Speaker BNow, in terms of soft cover.
Speaker BSo a paperback, Are you looking to do that, and are you looking to do that through Amazon?
Speaker AYeah, good question.
Speaker AThat's a great question.
Speaker ABecause I am doing offset printing.
Speaker AOkay.
Speaker AMy books.
Speaker AOkay.
Speaker AAnd with the offset printing, it's.
Speaker AI can do soft cover or hardcover.
Speaker AI did hardcover again, because I like the hardcover.
Speaker AMy books are in a warehouse.
Speaker AIt's called 3PL.
Speaker AI don't know if you ever heard of it.
Speaker A3PL.
Speaker AWhere my books are print.
Speaker APrinted in China.
Speaker AWhere every single book is printed in China.
Speaker AAnd.
Speaker AAnd then Shipped over and then warehoused for me.
Speaker ASo I didn't want a garage full of books.
Speaker AAnd because I'm not doing print on demand.
Speaker APrint on demand is you.
Speaker ASomeone buys your book and they print it right then and there, or when and then ship it out.
Speaker BAbsolutely.
Speaker ASo I have my books warehoused.
Speaker AThe.
Speaker AThe soft covers.
Speaker AYes.
Speaker AI was going to do soft covers.
Speaker AMy main goal has always been, based on the topic of my books, a little different.
Speaker AI want to get them into schools and libraries and therapy offices and of course, parents and grandparents.
Speaker AThat's of course.
Speaker ABut because it's a series, I also have curriculum.
Speaker AMy background's also in education, so I also have curriculum that I develop for each of the books to compute them.
Speaker ASo it could be a package for classrooms.
Speaker BOkay.
Speaker AAnd that's where I'm starting to maneuver toward, is the soft covers for the kids in the classroom.
Speaker AAnd I'm trying to determine if it's worth doing soft cover or sticking with the hardcover.
Speaker ASo I'm in that phase right now.
Speaker BAre you concerned?
Speaker BI'm trying to think about it from like a Amazon print on demand because it's really just the book files.
Speaker BOnce you have the files for the front and back cover and the interior files, it's quite easy to get set up on Amazon, and then you can have world distribution through Amazon.
Speaker BAre you concerned that because of the content in your book, that's not an approach you want to take?
Speaker ANo, it was my books with offset printing, what they do is they bleed out into over the pages.
Speaker AOkay.
Speaker AAnd so if I were to do a soft cover, they would take the files that I currently have that have already been developed.
Speaker BYes.
Speaker AAnd there'd be a line right down the center of the page.
Speaker AAnd so some of my pictures, like this one, I don't know if you can see.
Speaker AI know it's hard, but this bleeds all the way through into the next page.
Speaker ASo when you open bleeds together.
Speaker ASo with a soft cover, there would be a line right down the center.
Speaker AAnd again, that's quality.
Speaker AAnd so I'm trying to determine, are the kids even going to notice that?
Speaker BThat's a really tough question.
Speaker BBecause you know what?
Speaker BI've got five grandchildren, and even as adults, we might appreciate the quality of the book.
Speaker BI just find with my five grandchildren, anyway, they just want to flip through it and.
Speaker AExactly.
Speaker BSo, again, I'm not saying there's any right or wrong way.
Speaker BThat's why we started with our soft cupboard first and took that approach.
Speaker BBut I don't think there's a lot of people do start with the hardcover first and then take that approach.
Speaker BSo it's just a different dynamic.
Speaker BBut what you've done is quite interesting because you've taken it to another level in terms of how you're doing your distribution.
Speaker BBecause a lot of people don't do offset printing anymore because of the simple fact that they don't want to tie up a lot of funds in having inventory.
Speaker BAnd I don't know what your minimum run was and how much inventory you're carrying.
Speaker AThe minimum is 500 for the offset printing.
Speaker AAnd the company called IAPC.
Speaker AOkay, so it's IAPC.
Speaker AThat's the company that I work with.
Speaker AThere's other offset printing companies, but they're based out of New Jersey, so they have a warehouse in New Jersey and they warehouse your books and they mainly do the hardcover.
Speaker ABut I will say the quality is outstanding.
Speaker AThe quality is just outstanding.
Speaker AIf you wanted books with very high quality, for whatever reason, there's.
Speaker AWhatever reason.
Speaker AYeah, the offset is fantastic.
Speaker AI've seen ingramsparks the.
Speaker AThey have different levels in ingramsparks the quality.
Speaker ABecause I just did the ebook for the first one, and I think that they're very nice.
Speaker AI like it actually a lot.
Speaker AAnd.
Speaker AYeah.
Speaker AAnd so the question has been on my mind, do kids even notice?
Speaker AAnd if they're going into schools and libraries and things like that, which I'm hope they're in every school and library, you bet.
Speaker AI don't think it matters.
Speaker AAnd so that's something I'm pondering.
Speaker BAbsolutely.
Speaker BAnd it's a tough one because I talked to a gal from Oklahoma and she's the one who put me onto a website called madeinchina.com and she used that website to find a.
Speaker BA printer that's in China that does her hardcover books.
Speaker BAnd her minimum run, I think she said, was around 500 copies, but the price was very attractive.
Speaker BAnd she said the quality, because she actually tried two different companies and they sent her samples and she said the quality was outstanding and the price just made it a lot more attractive for her to start with the hardcover.
Speaker BAnd that's what she did.
Speaker BJust so our audience understands.
Speaker BSo when someone goes to your website and they order Bell and the Bird, Explore Anger, for example, do you ship it directly or it comes from your distributor?
Speaker AOkay, that's a fantastic question.
Speaker AAnd first, my Amazon account is horrible.
Speaker AI will admit that, because it's a seller account, and that's on me.
Speaker ABut now that I have a distributorship, I'll be able to go into a vendor account.
Speaker ASo I don't even have to deal with Amazon myself.
Speaker ABut just aside from that, because I know that my Amazon is.
Speaker AIt says different things.
Speaker AThe seller account is very difficult.
Speaker ABut to answer your question, if they go on Amazon or my website, it goes directly to the warehouse and they fulfill the order and they package it up.
Speaker AAnd I've actually had emails from customers who've bought my book who have said, wow, I've never had a book shipped so nice to me.
Speaker AAnd they've sent me pictures and I was like, wow, this is nice.
Speaker ASo they double bubble wrap and they package it and they mail it.
Speaker ASo every order goes directly to them.
Speaker AI get an email of every order.
Speaker ASo I just put it into a file so I can keep track.
Speaker BAnd Amazon, if it sells through Amazon, Amazon pays you, correct?
Speaker AIt sells through Amazon, right?
Speaker AExactly.
Speaker BAnd if it sells through your warehouse, through your website, of course you get the funds immediately and then you pay your distributor.
Speaker BIs that correct?
Speaker AThat's right.
Speaker AI pay the fulfillment center.
Speaker ASo that's another.
Speaker ASee the definitions, right?
Speaker AThere's so many.
Speaker ASo they fulfill.
Speaker ASo they warehouse, okay, and fulfill the orders.
Speaker APicture, like this warehouse with my 500 books, like right there.
Speaker AAnd this person coming over, oh, here's an order.
Speaker AAnd then they nicely package it up and ship it out.
Speaker BTerrific.
Speaker BThank you for sharing all that.
Speaker BBecause it's just a different way of doing business.
Speaker BSo I want to jump in because you talked about, almost affectionately, you talked about your illustrator.
Speaker BAnd I noticed your first two books, you're using the same illustrator.
Speaker BAre you using the same illustrator for all four books?
Speaker AYes, I am.
Speaker AI contracted with Leah.
Speaker ALeah is my illustrator.
Speaker BAnd how did you find Leah?
Speaker BBecause again, I tell you what happens, because again we're talking about you're the independent publisher, you're doing all the work, you found the editor, you've found the illustrator.
Speaker BI just want people to understand because my preference is to.
Speaker BIf I can convince people.
Speaker BBeing an independent publisher can be a lot of fun and it's not as difficult as sometimes you might think it is.
Speaker BNow, I'm not trying to dissuade anybody if they're happy with their self publishing company.
Speaker BYou know what, there's a lot of great ones out there.
Speaker BPlease use that.
Speaker BTell us a bit about your illustrator, how you found them and why are you developing this long term relationship.
Speaker BAnd also why are you giving them so much credit?
Speaker BBecause I noticed on the back of your book you give them as much credit as you're giving yourself as the Authority.
Speaker BSo tell us all about that.
Speaker AThat's such a good question.
Speaker ASo I feel like everything in my book series has a story.
Speaker AIt's the story behind the story, right?
Speaker BAbsolutely.
Speaker BThat's what this is all about.
Speaker AAnd that's a fantastic thing about my book series.
Speaker AAnd every book, right.
Speaker AThere's always a story behind it.
Speaker ASo I was going through many illustrators.
Speaker AThere's so many wonderful, fantastic illustrators out there.
Speaker AAnd I was going through the web and going through plethora of illustrators to see which one connects in my mind with what I'm envisioning with my book.
Speaker AAnd it took a good six, eight months to determine the illustrator for me.
Speaker AAnd I came across one that I connected with and I loved.
Speaker AShe was from Scotland.
Speaker BOkay.
Speaker AAnd I.
Speaker AHer illustrations, I said, yes, these are.
Speaker AThis is for my book series.
Speaker AReached out to her agent because a lot of the illustrators have agents.
Speaker ASome illustrators don't have agents.
Speaker AThey could be independent through Red Z or whatever and any independent site, right?
Speaker BYeah.
Speaker BOr they have their own website.
Speaker BThat's how we found our illustrator is I just happened to come upon his website and he's actually in the UK and but we hit it off and he was able to work with us and give us exactly what you're talking about.
Speaker AYou know, I wanted.
Speaker AI wanted a hand drawn watercolor, like a hand drawn.
Speaker AI had a vision.
Speaker ASo when you start writing a children's book, you should have a vision of what authors do you like, what authors from your own childhood have been kept with you, have stayed with you.
Speaker AAnd thinking about all the authors and books that I've read to my own children, many hundreds and hundreds.
Speaker AI wanted that kind of classic watercolor feel.
Speaker AAnd because they're pastor scenes, that's another reason.
Speaker AAnd so I found this illustrator in Scotland, reached out to the agent.
Speaker AThe agent never reached back, but she reached back to me, illustrator and said.
Speaker BI'm sorry, how did you.
Speaker BWhere did you find, like, how did you recognize.
Speaker BDid you see her work somewhere?
Speaker BAnd that's.
Speaker BAnd you said, ah, it's similar to what you did with the author with the plushie.
Speaker BSo you did.
Speaker AYes, there was a website and I'm trying to remember the name of it and it has all kinds of illustrators on this website.
Speaker AAnd I'm sorry that I cannot remember the name of the website, but there is a website I remember after the show.
Speaker BYou can always send me that information and I'll put it in the show notes for sure.
Speaker ADefinitely.
Speaker AI will definitely do that.
Speaker ASo I contacted Her.
Speaker AI sent her an email and I contacted her and it copied her.
Speaker ASent her agent an email and copied her.
Speaker AAnd she got back and said, it sounds fantastic, and I have to go through the agent.
Speaker ASo waited.
Speaker AAnd I waited and waited for the agent, and we didn't hear back.
Speaker AAnd I thought, oh, goodness, what's going on here?
Speaker AAnd.
Speaker AAnd as fate would have it, there was an illustrator conference in New York City.
Speaker AOkay.
Speaker AIn January of last year, year and a half ago.
Speaker AAnd now I also have.
Speaker AJust so your audience knows, I also have an art director.
Speaker AI have a woman in New York City who does like the art direction in the book.
Speaker AOkay.
Speaker AShe's an art director, and she does placement, and so she does the book.
Speaker BFormatting, in other words.
Speaker AYeah.
Speaker AShe happened to be at this Illustrator conference, and Leah was there, and she sent me Leah's work in one look.
Speaker AAnd I said, that's the one.
Speaker AThat is the one.
Speaker ASo there was a reason why the other illustrator's agent didn't get back to me, because here comes Leah, and I thought, oh, my gosh, she's the one.
Speaker AAnd I reached out to her and, yes, absolutely, I want to do your book series.
Speaker AAnd then we drew up the contract, and so she's contracted to do the four, and hopefully more in the future.
Speaker BOh, good.
Speaker BFantastic.
Speaker BFantastic.
Speaker BThat leads me to my next question.
Speaker BSo thank you for this segue.
Speaker BI noticed one unique technique you've talked about, dealing with anger and the use of the emotion wheel, which I love.
Speaker BAnd I noticed that the emotions are divided into six categories, much like a piece of piece.
Speaker BAnd so I just.
Speaker BSo people can visualize it and tell us about this concept.
Speaker BHow did you come up with it?
Speaker BAnd then your books are addressing each piece, but as you mentioned earlier, it looks like you've started with anger, then you're going to go to sadness, and then happiness, fear, and then there's two other emotions, surprise and disgust.
Speaker BI guess what I'm asking is give us the whole complete story behind that whole unique idea of the emotion wheel.
Speaker ALove that you asked that.
Speaker AThat is just so fantastic.
Speaker ASo the emotion wheel is not something new.
Speaker AAnd I didn't create the idea of the emotion wheel, but I did create the emotion wheel on my website.
Speaker AI specifically designed the feelings inside each slice.
Speaker ASo, yes.
Speaker ASo because Henry is so angry that he can't have a slice of pie, we can call the pieces of the emotion wheel a slice.
Speaker ASo it does look like a pie.
Speaker AEither a pie or a pizza pie, whatever, but it's actual pie.
Speaker ASo the idea Is So we use the emotion wheel in therapy.
Speaker AThe emotion wheel.
Speaker AThere's tons of emotional wheels out on the web.
Speaker AOkay.
Speaker AAnd over the years as a therapist, I never liked any of them.
Speaker AAnd I always would incorporate them with my adult clients.
Speaker AThe adult clients love the emotion wheel.
Speaker AIt gives them the words.
Speaker ASo do the children.
Speaker AThat's the point, is that we give them words, emotional literacy.
Speaker AWe give them words to help them define what they're feeling.
Speaker ASo the emotion wheel, as you said, it has the emotions in each of the slice.
Speaker AThen my wheel, that's available on my website, it's a free download.
Speaker AIn the slices, I have feelings.
Speaker ASo when you first experience an emotion like anger, that's a physiological feeling.
Speaker AThat's something that your body first feels.
Speaker AAnd so in my books, I start with what we would call body cues.
Speaker ASo that you become self aware of what you're feeling.
Speaker AAnd when you can define, like, you could understand that these feelings, like, oh, I'm clenching my fists or my teeth or my shoulders are up in my ears, that's important to define that.
Speaker ANow underneath each emotion, underneath picture and iceberg, and above the iceberg is the emotion.
Speaker AUnderneath that are feelings, which with anger could be mad, something as simple as mad, like a scale.
Speaker AOkay.
Speaker AAnd something as large and big as furious.
Speaker AOkay.
Speaker ASo there's lots of different feeling words.
Speaker AAnd I never liked any of the reels, I'm sorry to say, out on the web, because they didn't get the feelings correct.
Speaker AThey weren't real feelings.
Speaker AThey were just words that people created that they thought were feeling words, but they're not.
Speaker AAnd I did a lot of research, my background in education and as a therapist with the correct emotional literacy words for each of the slices, you start.
Speaker BWith these four emotions first.
Speaker AYeah, I felt first, like anger, like the world was very angry at the time when I first started writing.
Speaker AAnd I felt that was a really important emotion to begin with.
Speaker BYeah, I think it's.
Speaker BIt's an ongoing theme currently.
Speaker AYeah, it is.
Speaker AIt is ongoing.
Speaker AAnd then I.
Speaker AMy second book, I decided on sadness, which is a sadness book, because I also felt that there's a lot of sadness in this world.
Speaker AThere's a lot of hurt people and sad.
Speaker ASo I wanted to focus on.
Speaker AOn that as well, on the sadness.
Speaker AMy third book is Happiness, which is a positive emotion, which is great because after the heaviness of anger and sadness, I was like, I gotta bring in happiness.
Speaker BAbsolutely.
Speaker AAnd then I wanted, definitely wanted fear because there's a lot of anxious people.
Speaker AAnxiety is often behind Anxiety, it's fear.
Speaker AAnd so I wanted to make sure that I brought in the fear.
Speaker AAnd I started with four, because I want to see how they go.
Speaker AOkay, now surprise, like you mentioned, surprise and disgust.
Speaker AThey are really just as important.
Speaker AAnd I've created stories in my mind on those two and hope that they come down the pike.
Speaker BOkay, I want to talk to you now about your website because it's interesting, everybody.
Speaker BWhen we first started, someone said to me, oh, where's your website?
Speaker BAnd I said, website, Because I just thought, okay, we'll just make sure we have distribution of our book.
Speaker BI soon realized we needed our own home for our books because we were building a book series and building it out and we had other ideas just like you have.
Speaker BAnd that's what I want to talk to you about.
Speaker BSo, first of all, hats off to you with your website.
Speaker BIt's a beautiful website, and the thing I like about it is that you've combined fun and educational elements together.
Speaker BSo tell us about the fun stuff tab.
Speaker BI just love that.
Speaker BSo tell us about that.
Speaker AYeah, you said I wanted something fun, and it mimics the books, which are fun and educational.
Speaker ASo I wanted to marry them together.
Speaker AAnd I do.
Speaker AI'm so glad that you noticed the website in that you thought the think the website is fabulous.
Speaker AI think the website is just so fun and fantastic too.
Speaker AAnd it's a tricky thing with websites, right, because do people go on them?
Speaker ADo people subscribe?
Speaker ASo I.
Speaker BYou know what, Dina?
Speaker BIt's tough because what they always say is that when you're building any type of business online business or your book business, is that what you want to do is capture your own mailing list.
Speaker BBecause you can build out your social media accounts, but if Facebook or Instagram or Twitter or whoever changes their algorithm or as we all know right now, TikTok is having issues with the American government.
Speaker BAnd so you don't know what happens to all of those followers that you built.
Speaker BThey could disappear overnight.
Speaker BBut through your own mailing list and through your own website, those are your treasured assets.
Speaker BAnd so, so true to your point, how do you get someone to give freely of their email address?
Speaker AOh, it's tough, right?
Speaker AI had my website person put up.
Speaker AI emailed her and said, you need to put up that.
Speaker AI don't know if you.
Speaker AWhen you, if you notice when you go on, it says join the emotion Explorers Club.
Speaker AI had her put that up because the subscribing thing is way down at the bottom.
Speaker BCorrect.
Speaker BSo the pop up.
Speaker AYeah, the pop up.
Speaker AIt's a learning process, I tell you.
Speaker AYou're always learning.
Speaker ABecause now I just learned yesterday actually through somebody that when you go to my website, it has that pop up, which is great.
Speaker AAnd I had my website person put my first book right there on the front because people do not want to click and click and click.
Speaker AWe want it right there and really easy to access.
Speaker ASo it used to be on my book and shop page, which it still is, but it's right there as well.
Speaker ASo when you go to that, it should be just one click and they could buy.
Speaker AAnd then she added the second book.
Speaker ABut I found out yesterday that I should have a products page instead of the books and shop, where they click on the book and it brings it to a products page.
Speaker ASo if you go on to, I don't know, clothing store, they have like that you click on a pair of pants and it.
Speaker AYeah.
Speaker ASo I'm going to start working on that.
Speaker ABut back to your question.
Speaker AI'm sorry about the activities.
Speaker AYeah.
Speaker AThe fun downloads.
Speaker AI think as a children's book author, everyone should have some downloads.
Speaker ASomething fun that you can give your audience for free just to bring them in.
Speaker AAnd it's part of this series and help them understand that they also are part of this children's book series.
Speaker BGood for you.
Speaker BSocial media.
Speaker BTalk to us a little bit about your social media.
Speaker BDo you have a plan to build out your social media?
Speaker BTalk to us about that.
Speaker AThat's another great question.
Speaker AOkay, so I am not a social media person.
Speaker ASo that's a problem because that is where you build your audience.
Speaker ABut I'm just not at Instagram, TikTok and Facebook.
Speaker AI'm just not.
Speaker AAnd so the last three months, four months, I created my social media.
Speaker AWow.
Speaker ACan social media be time consuming?
Speaker ASo I am not very good at it.
Speaker ABut thankfully there are lots of social media content people out there who are.
Speaker BRight.
Speaker AI have hired someone to do my social media with me.
Speaker AObviously involved.
Speaker AYou're involved because you're involved in the content and what they put out there.
Speaker AYou want to be.
Speaker AThere are places I was talking to Book Brush, Book Rush.
Speaker BOkay.
Speaker AAnd they do social media.
Speaker AFantastic company.
Speaker AVery reasonable to implement postings.
Speaker AThey do six postings a week and they're very reasonable.
Speaker ASo they can do social media long term.
Speaker AI know social media is the avenue.
Speaker AThat's where you're going to build it up.
Speaker ASo how do you get people to come to your page and do all of that?
Speaker AI think there's a lot of behind the scenes that happen behind the algorithms and all of that.
Speaker AAnd I'm starting to learn about that.
Speaker BOne thing I would recommend for you, and this is where I'm getting the most traction, is I'm just like you when it comes to Instagram and Facebook, and I'm slowly building a following, but it's not the easiest thing.
Speaker BBut one thing that, because I had a professional career for 30 years is I always had a very good LinkedIn page.
Speaker BThe interesting thing about LinkedIn is you can join groups and I know you're trying to reach educators.
Speaker BAnd one of the groups that I joined was principals and teachers, a very large group on LinkedIn.
Speaker BAnd when I could tell from the clicks I get, because you can see who's engaging with my posts.
Speaker BBecause what I do is I always do a post and I put it on about five or six different LinkedIn groups of this episode.
Speaker BSo you're going to find that there'll be a post and a link to this episode, but I also do a blog post.
Speaker BWhat happens is a lot of us get engaged with other authors, but at the end of the day, I can't expect that all my author friends and my author community are going to buy my book, nor would they expect me to buy their book.
Speaker BAnd so if you're speaking to people who aren't, a lot of times we're speaking to that audience, but they're part of your support group.
Speaker BThey're not really your customer.
Speaker ARight.
Speaker AYeah.
Speaker AWho is your audience?
Speaker ARight.
Speaker BSo for you as an educator and for what you're trying to achieve, I would certainly look for children's influencers, like principals and teachers groups on LinkedIn and start doing some blog posts to attract them to your book series.
Speaker BI think you might have better success because of your curriculum and what you're.
Speaker AThat's fantastic.
Speaker AYeah, I know you could see that from my LinkedIn.
Speaker AThat's something very new, too.
Speaker AI've never had a LinkedIn page.
Speaker ARight.
Speaker BAnd this is a good chance.
Speaker BI would suggest to you get.
Speaker BYou get the company that you're hiring.
Speaker BYou said a book brush.
Speaker AThat's one that I looked at.
Speaker BYes.
Speaker BSo anyways, have them do the Facebook, Instagram, TikTok, because you're a professional now.
Speaker BThis is just a recommendation.
Speaker BIf I were you, I would work on your LinkedIn on your own.
Speaker BDon't let somebody else handle it because you know the language, you know how to talk to principals and teachers.
Speaker BThat's my personal opinion, but that's what.
Speaker AI would do is that I think that's fantastic.
Speaker AI Appreciate that.
Speaker BNo problem at all.
Speaker BSo I'm also interested in talking about motivation.
Speaker BI can tell you're highly motivated.
Speaker BI know you've talked about Bella, Bird, Henry, and you talked about getting the horse Bella shipped all the way across the country.
Speaker BBut is there something behind that?
Speaker BIs there a specific person or event that's motivated you to finally do this, to get your children's book on into the marketplace?
Speaker BYou're serious?
Speaker AThat's such another good question.
Speaker AI think behind anything this big, there's that underlying purpose.
Speaker AAnd I think that for me personally, it's been many years of what is my purpose?
Speaker AAnd my husband would say, your purpose right now is this or this.
Speaker AAnd I'm like, no, there's something else I refuse to believe.
Speaker BGood.
Speaker AYeah, I did.
Speaker AI refused to believe because.
Speaker AOkay.
Speaker ABecause I don't know if you saw my website, but I have four degrees.
Speaker AYeah, that's pretty crazy, right?
Speaker AIn and of itself.
Speaker ASo my Undergrad, I have two masters and I have my PhD.
Speaker AAfter my PhD, I went back for my second master's.
Speaker ANow, who does that and what do you do with that?
Speaker AAnd my husband's.
Speaker AYou need to do something with all of this.
Speaker AOkay.
Speaker ASo I was always teaching.
Speaker AI've been an educator.
Speaker AAnd then I became a licensed mental health counselor, clinical mental health counselor.
Speaker AAnd I just.
Speaker AAnd I thought, okay.
Speaker ABut still there was this underlying inside me saying, there's a purpose.
Speaker AWhat is that?
Speaker AAnd when the hurricane and Bella came and all of that happened, it just all came together and clicked.
Speaker BOkay.
Speaker AAnd I think that's what happens with a lot of people.
Speaker AIt just comes together and clicks that this is the purpose of all of that.
Speaker AAll the experiences I've had.
Speaker BAbsolutely.
Speaker BAnd I've had some authors say a book came to them and they wrote their whole children's book overnight.
Speaker BAnd some have said it took them a 30 year journey to fill their whole life before they actually brought their book to life.
Speaker BSo it comes, like you said, at varying points.
Speaker BYou just have to recognize it when it does come.
Speaker ARight.
Speaker AExactly.
Speaker AYeah.
Speaker AAnd it's funny because my husband says.
Speaker ABecause I'm like, oh, my gosh, I can't believe it.
Speaker AAll that I've been doing in my life, in my education and jobs and experiences as a mom, is coming out in this children's book series.
Speaker ABut I'm not surprised.
Speaker AYou loved growing up with my boys.
Speaker AWho.
Speaker AGrown adults.
Speaker AI read we have a library full of children's books.
Speaker ALike children.
Speaker AAnd when I look back, it is true.
Speaker AChildren's books have always Been a big part of who I am, but not to the degree that I'm like, oh, I'm.
Speaker AI want to be a children's book author.
Speaker BPretty incredible.
Speaker BI want to talk to you about character development because we got the sense you've told us Bella and Bert are the inspirations behind them are real.
Speaker BAnd Henry.
Speaker BSo talk to us, talk to us a little bit about Henry.
Speaker BIs it, is Henry a real person or just that you knew it had to be an eight year old boy?
Speaker AThat is so good.
Speaker AHenry is.
Speaker ABrings out all the messiness in all of us.
Speaker ARight.
Speaker ABecause who doesn't get angry?
Speaker BYes.
Speaker AAnd when I started writing about anger, it just came natural to think about my own childhood and to think about the things that I was angry about.
Speaker AAnd I can remember multiple times my mother would bake, she would bake brownies and cakes and things and I wanted to, to taste it and stuff.
Speaker AAnd she would always let us lick the bowl and spoon.
Speaker AThat was just like something she always did.
Speaker AAnd so when I was creating Henry and I was creating like, what is Henry going to be angry about?
Speaker AI know that I had, for each of the emotions, I had to come up with something universal.
Speaker AThis is something really important.
Speaker AWhen you're writing a children's book, you have to connect universally.
Speaker ASo like in my sadness book, sadness is not grief.
Speaker AGrief is a component of sadness, but it's very different.
Speaker ABut I couldn't have Molly, my little girl, be sad about the death of a goldfish or the death of her grandfather because not everybody experiences that.
Speaker ANot every child can connect to that.
Speaker ANow there's some great stories out there that are meaningful, but I was looking, how do I connect to a wide range of people?
Speaker AAnd so I can remember as a child being angry, wanting things and not getting things.
Speaker AAnd I thought that's pretty universal.
Speaker AEven as adults right now, we want things and we can't get them right.
Speaker AAnd so I came up with the idea of Henry being angry.
Speaker AHe's wanting what.
Speaker AWhat is it that he doesn't have?
Speaker AA pie.
Speaker AIt's his grandmother's birthday.
Speaker AHe wants his favorite piece of pie and he can't have it.
Speaker AAnd so I did combine my own experiences in every one of my books, my own childhood experience, adult experiences, and married them together.
Speaker BHenry's one of the main characters in your first book.
Speaker BSounds like Molly's one of the main characters in the second book.
Speaker BSo the constant will be Bella and Bird, Is that correct?
Speaker AYes.
Speaker BAnd so for your third and fourth book, is Henry or Molly coming back or you got some.
Speaker BIntroducing a new third character.
Speaker AThe happiness book, which is being illustrated right now, is a little girl named Piper.
Speaker AShe's a redhead little girl named Piper.
Speaker AAnd she just come.
Speaker AShe comes bounding into the pastor, and it's her birthday, okay.
Speaker AAnd she wants every day to be her birthday.
Speaker BExcellent.
Speaker BI love.
Speaker AAnd Bella and Bird, of course.
Speaker AOf course we want every day to be our birthdays, but that's not reality.
Speaker ARight.
Speaker AThey teach her how to cultivate happiness.
Speaker ASo in the anger book, Bella and Bird teach Henry how to explore.
Speaker AOkay.
Speaker AHis anger.
Speaker AIn the sadness book, Bella and Bird teach Molly how to tend sadness.
Speaker AYou tend to sadness.
Speaker AIn the happiness book, you cultivate happiness.
Speaker AAnd then in the fear book, you navigate.
Speaker AYou learn how to navigate fear.
Speaker AYou.
Speaker ASo those are, I'll say, big literacy words that I'm also behind the scenes trying to teach and introduce to the children and to adults.
Speaker BI think everybody's getting a sense of each theme I'm wondering about.
Speaker BIs the central teaching separate from the theme in your mind?
Speaker AYeah, I think it goes hand in hand.
Speaker AMy.
Speaker AThe books are a story, and in the story, it's about having a conversation about each of these emotions and introducing tools, lifelong tools that kids could take along with them.
Speaker AAnd adults can learn them, too, because they may never have learned them.
Speaker AI often get feedback from adults that say, I love your book.
Speaker AIt helps me.
Speaker AMy illustrator would always say that, like every book she's working on, she's.
Speaker AI take these tools and I utilize them in my everyday life.
Speaker BSo talk to us about.
Speaker BI think that you.
Speaker BWhen you're doing book tours, how are you sharing the central teaching?
Speaker AI've done multiple interviews to read online, you know, so to read online so that people can try to get the idea behind it is.
Speaker AIt's very heavy, right?
Speaker AIt's.
Speaker AThere's again, the framework is the emotional intelligence.
Speaker ASo how do I introduce that concept?
Speaker AHow do I get my audience, everybody out there, to understand when they see a book that says anger or sadness.
Speaker AOh, God, goodness.
Speaker ABut it is the idea of learning how to have open, honest conversations about these emotions that every single human being feels.
Speaker AThere's no one that doesn't feel them.
Speaker AAnd animals as well, which is the nice connection.
Speaker AAnd it's getting them to realize that these skills you can utilize.
Speaker AYou can role model to your children.
Speaker AAnd what you're doing is you're planting seeds and giving your kids really a gift.
Speaker BBecause I noticed in your book, you also introduced box technique and you also introduced counting to 10.
Speaker BAnd so that's interesting that you have all of these kind of themes threading together.
Speaker BWould you say that?
Speaker AYeah.
Speaker ASo each book has different techniques or skills that I introduce depending on the emotion, because every emotion has its own unique skills that's attached to it.
Speaker AAnd that's what we're trying to teach.
Speaker AAnd it does mirror what you would probably learn in therapy sessions.
Speaker BDo you use singing to yourself as a technique?
Speaker BThe reason I say that is I had to go for my annual physical, and of course, I take my blood pressure.
Speaker BAnd one of the techniques I use is actually there's a happy song that I sing, and.
Speaker BAnd it seems to bring my blood pressure down.
Speaker BSo not sure if you're using singing as a technique.
Speaker AI always say emotions need motion, so emotions need motion.
Speaker ASo whether it's singing, walking, drawing, no matter what that is, that's important.
Speaker ASo important to learn is that your emotions need motion.
Speaker AYou just need, as an individual to determine what best suits moving those emotions out.
Speaker AAnd for different emotions, it might be something different.
Speaker AIn my sadness book, Molly draws.
Speaker AThat's one of the techniques.
Speaker AI'm sorry, interrupt.
Speaker AShe draws.
Speaker BNice.
Speaker AThat's one of the techniques.
Speaker BIt's beautiful.
Speaker BLike you said, you've got two books written and formulating the other two.
Speaker BSo let's talk about your writing process, because that's one of the difficult things that people have is so can you share some insights into your development and writing process that helps you move along to write your next book?
Speaker BThat look like, gosh, that's such a.
Speaker AThat that's a tough one.
Speaker AI first, I think you.
Speaker AYou have to set the motion and the mood and the intention to sit and write.
Speaker AAnd we're so inundated with distractions today.
Speaker BYes.
Speaker AAnd so I think, as for writers, you have to really be intentional and tune everything off and out, and you really have to find.
Speaker AYou have to make an appointment.
Speaker ABut for me, on my calendar, I have the days that I write in the afternoons that I write, and I dedicate just that time to writing.
Speaker BAnd it's interesting.
Speaker BI was thinking about yourself, and I always ask people, besides your personal experience, do you conduct any additional research?
Speaker BBut one thing I found is it seemed to me, now, if I'm mistaken, please feel free to correct me.
Speaker BBut it's almost like your education got harnessed up.
Speaker BIt was like you kept building on your education, and it was looking for a release mechanism, and all of a sudden, boom, you had all these things happen in your life, and then all of a sudden it turned into a children's book.
Speaker BSeries.
Speaker BHave I got that right?
Speaker BHave you taken all of your educational experience and turned it into something incredible?
Speaker AYou have that absolutely perfect.
Speaker AI'm going to write that down because it's exactly what happened.
Speaker AAnd it's funny because it's like that's how the hurricane really.
Speaker AAnd Bella the horse really hurled in everything.
Speaker AIt really brought everything that I was working on throughout my entire life to that point of writing.
Speaker AAnd like you said, just brought it all out.
Speaker AAll my education, all my experiences, heavy research.
Speaker ALike, I am a heavy researcher.
Speaker AI had to be with a PhD and the degrees I have.
Speaker BAbsolutely.
Speaker AMy first master's, I focused on school violence.
Speaker AAnd my PhD, the framework is on forgiveness and resiliency.
Speaker AAnd so I researched those topics, and bullying was the framework, was the topic on my PhD dissertation.
Speaker ASo I.
Speaker AAll of that and all the research I've done, the research side for all the tools in my book and the writing in my book, because you gotta research a lot.
Speaker AIt came natural and that came easy.
Speaker BI want to delve a bit.
Speaker BWhen we first started our conversation, I talked to you about a business book plan because.
Speaker BAnd you've got a beautiful website, you've got the development of a great book series.
Speaker BBut I'm curious, I want to dig deeper into how do you measure success?
Speaker BWhat does success look like to you?
Speaker BAnd do you think it's changed a little bit as you now move into your second book to release your second book?
Speaker AI think too, success has changed for me over the years.
Speaker AAnd I think younger you have these ideas that you have to do this and this.
Speaker AAnd for me, it was getting degrees, and I wanted to be an educator, and that would define my success.
Speaker AAnd of course, it didn't.
Speaker AI became an educator and I still felt this yearning, this yearning for something.
Speaker AAnd I'm not sure if that yearning is for success, because I think.
Speaker AHow do you define success?
Speaker ASuccess is, for me, being content and doing something in the world that benefits people, that helps people.
Speaker AThat's what's always been.
Speaker AMy goal is helping, helping others.
Speaker BSo let's jump into your role of writing then.
Speaker BSo now that you're a published children's book author, tell us what being a children's book author now means in the grand scheme of things of your life.
Speaker AThat it means that I don't want to stop at just writing these children's books.
Speaker AAnd so I have thought about, and I'm in the process, actually, of developing what's called the Soar campaign.
Speaker AOkay.
Speaker ASo soar with emotional intelligence.
Speaker ASo for me, my books are just one part of this bigger plan that I have in my mind.
Speaker BSo what's, how do you spell soar?
Speaker AS O, A, R. Okay.
Speaker BLike soaring in the sky.
Speaker BOkay.
Speaker ASoar with emotional intelligence.
Speaker ASo my, my focus is not just the books, it's more with getting what is emotional intelligence?
Speaker AHow can we get it out there in schools and into the communities, into every home?
Speaker AAnd how can we help children and adults build their emotional intelligence so that we could be such a much healthier world?
Speaker ASo soar stands for self, others, awareness and resilience.
Speaker ABecause that's what emotional intelligence is.
Speaker AIt's understanding yourself in the feelings and emotions that you have, understanding that of others, not taking on the emotions and feelings of others.
Speaker AWe can never do that.
Speaker ABut it's just being in tune and noticing and then awareness, being self aware.
Speaker AAnd then you become resilient.
Speaker AYou become resilient.
Speaker AAnd that's what builds leaders.
Speaker AAnd so emotional intelligence is about building leaders in many ways and it's about building healthy adults.
Speaker AAnd so my long term goal is to have that campaign and to hopefully have schools bring that campaign into schools and communities.
Speaker BAnd I can see how that can be very inspiring.
Speaker BSo thank you for sharing that.
Speaker BAs I mentioned earlier, we try and talk to aspiring children's book authors who might be listening and saying, wow, Deana's done a lot.
Speaker BThis woman's incredible.
Speaker BLike, how do I ever, how can I do this?
Speaker BSo what advice would you give an aspiring children's book authority?
Speaker AI would say first, take your idea, then just write it down.
Speaker AWrite it down and let it transpire.
Speaker ADon't let go of that idea.
Speaker ABecause no matter who you are, where you are in your journey, every single idea can be turned into a story.
Speaker AAnd your story matters, and that person's story matters, and that person's story matters.
Speaker AAnd if you really want to be a children's book authority, just keep writing.
Speaker AYou have to work at it every single day.
Speaker AThat's one thing is that you just, it doesn't, it's just not this easy thing that just happens overnight.
Speaker BRight?
Speaker AYou have to work at it.
Speaker AYou have to go into the groups, into these author, children's book author groups on social media and whatnot.
Speaker AAttend the podcast, attend the webinars, learn everything you possibly can learn about writing and network with people.
Speaker BThank you.
Speaker BAnd yeah, I always save this towards the end, but it's probably the most important piece and that's encouragement for readers.
Speaker BWhy should readers read your books?
Speaker AYeah, readers should read my books because it'll bring them into an adventure and a journey, and they'll feel part of that journey.
Speaker AThey'll connect, they'll relate.
Speaker AThey'll learn something.
Speaker AThey'll feel, oh, I understand, Henry.
Speaker AThat's me in this book.
Speaker AAnd they'll walk away.
Speaker AThey'll walk away with feeling better and having tools to take along with them.
Speaker BTerrific.
Speaker BFinal thoughts.
Speaker BIs there anything you said, oh, son of a gun.
Speaker BI wish Rick would ask me that one question.
Speaker BIs there something that you'd like to share that I didn't address?
Speaker AI don't think so, but I have a question.
Speaker BAbsolutely.
Speaker AHow did you come up with your first book?
Speaker AAnd I'm sure your audience probably knows this.
Speaker BYes, they did.
Speaker ABut was there something but?
Speaker ANo.
Speaker BThank you for asking.
Speaker BSo it all started with my oldest granddaughter.
Speaker BHer and I spent a lot of time in the Rocky Mountains.
Speaker BWe did a lot of adventures.
Speaker BI taught her how to ski, horseback ride.
Speaker BWe did horseback riding in the winter.
Speaker BIf you've never ridden in the snow, there's even different horseshoes that go on.
Speaker BThe horses are different.
Speaker BJust an exhilarating experience.
Speaker BSo her and I did a lot of adventures.
Speaker BI call her my digital baby because there was no film.
Speaker BEverything now is all digital, so there's no negative.
Speaker BSo I call her our first digital baby.
Speaker BI have every adventure right here in my iPhone.
Speaker BHer and I would go to Starbucks and I'd buy her a hot chocolate, and she'd say, you know what, Papa?
Speaker BI know we look at these pictures, but you know what?
Speaker BThese are all adventures.
Speaker BWe should turn this into a children's book.
Speaker BAnd that's how it all started.
Speaker BAnd you know what?
Speaker BWe wrote our first story, and then she said, oh, let's just write down future stories.
Speaker BSo we used our journal, which I have behind me, and we actually wrote down.
Speaker BI think we're up to about 38 different stories.
Speaker AWow.
Speaker AThat's fantastic.
Speaker BWe call her.
Speaker BShe has an old soul, and she was the first grandchild by five years.
Speaker BSo when the other grandchildren started coming, she was, like, the focal point.
Speaker BThe other grandchildren were relying on her wisdom and her life experiences to help them.
Speaker BMy middle granddaughter and my oldest granddaughter, we wrote our second book, which is called hi Jinks from the Big Head Folk Music Festival.
Speaker BAnd so the other thing that I've got my grandchild involved in is we've taken about half of our stories and made them into audiobooks because of their young voice right now.
Speaker AThat's fantastic.
Speaker BYeah.
Speaker BSo that's how it all started for us.
Speaker AAnd I think that's a good point.
Speaker AI think when you sit down and you write the first story, I think after the first one, there's just so many other ideas that start flooding in.
Speaker BAbsolutely.
Speaker AFor other stories, I couldn't agree with you more.
Speaker BAnd that's what I'm finding with most of my guests is there's no one and done.
Speaker BIt's like a freight train.
Speaker BIt keeps going down the track.
Speaker AAnd it gets easier and easier to write the stories, too.
Speaker AI feel like the first one, it was just so difficult.
Speaker ACause I've never written a children's book before, and I write in an educational way.
Speaker ANow I have to write with these three characters.
Speaker BAbsolutely.
Speaker BAbsolutely.
Speaker BDina, thank you so much for being a guest on the Adventures in the Heart of Children's Books Children's Book Authors Podcast.
Speaker BYour generosity of Time insights will significantly benefit aspiring authors and readers.
Speaker BWe promise to provide our audience with Dina's social media and website.
Speaker BHer website is phenomenal.
Speaker BYou have to go there.
Speaker BAnd if you've enjoyed the episode, please feel free to hit the subscribe button to listen to future episodes.
Speaker BAnd feel free to share this episode with anyone inspired by or who enjoys hearing about Dina and her children's book series, Bella and Bird Explore.
Speaker BThank you, Dina.