From Studio C in the 511
Studios in downtown Columbus, Ohio, this is a Note To Future Me.
Hi, this is Brett Johnson, your host and
the owner of Circle270Media Podcast Consultants.
There was a recent story published by timber.fm Amanda Cupido about podcasting.
Near the end of that piece, she interviews
Gabe Bender, who is Google Podcast's product lead.
Bender hints to some big changes coming to Google Podcasts involving search and
discovery, though he didn't specifically say what's coming up.
I think we can take a look and read between the lines of what he said.
Google will make features that are
basically the same to what they have with YouTube.
This means podcasts are going to become
extremely searchable when a Google search user, your potential listener types in
their search terms, like Google video search results or YouTube search results.
And while you're using Google podcasts to listen to your podcast, Google will be
recommending more podcasts to you as you're listening.
It's going to be very much like the next up areas you see on YouTube,
because Google will start to show podcast results and search.
This is going to impact all listeners that use Google for search, not just listeners
that use Google podcasts to listen to their favorite podcast.
And I don't doubt Google will start to incorporate auto transcriptions.
They are already doing behind the scenes to include podcasts in search results.
This auto transcription option, as I said, is already available in the Chrome browser
when you change your accessibility options.
A pop up screen shows the real time
transcription of any audio played in your Chrome browser.
So Google will be taking search even deeper based on what's said in your
podcast, not just what's written in your podcast.
Descriptions, summaries and web pages.
The concept of page rank will likely be applied to podcasts.
That means the more external sources that reference your podcast
like Web page back links, video and video interviews, other podcasts, mentions and
podcast interviews, blog mentions, blog interviews, guest blogging.
The Higher your podcast will appear in
search results for the topic that is reference.
This is SEO 101 for Google.
There's going to be personalization like
YouTube first search results and the next up area in Google Podcasts will take into
account anything Google knows about what you listen to.
Second, Google Podcasts will surround you
with other people that listen to similar things so that it can suggest podcasts or
specific podcast episodes to you that other people in your cluster listen to.
Think community podcast search engine optimization.
If all this happens as Bender seems to
suggest, it will a new kind of expertise . It's going to become very important.
Podcast Search Engine Optimization.
Just as SEO consultants today help
companies get their Web pages to appear organically higher in Google results.
That's where we as Circle270Media Podcast
Consultants will be continuing to help podcasters appear organically higher.
In Google's podcast Search Results, the methods will be similar.
Get on other podcast shows and Web pages to mention your show and the other
references and links I mentioned earlier include searchable terms not just in
episode summaries, but in the words you say during your show and probably where
you mentioned those searchable terms within your episode.
This could amount to a huge overhaul of what you do with each and every podcast
episode, or at least a refinement of what you do.
If you are already implementing an SEO strategy to your podcast and podcast
content, work with us to create your podcast.
You know, don't hesitate to get in touch to discuss your plans and your project.
We'd love to hear from you.
Go to mypodcastguy.com and schedule a time with us.
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