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From Studio C in the 511

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Studios in downtown Columbus,
Ohio, this is a Note To Future Me.

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Hi, this is Brett Johnson, your host and

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the owner of Circle270Media
Podcast Consultants.

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There was a recent story published by
timber.fm Amanda Cupido about podcasting.

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Near the end of that piece, she interviews

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Gabe Bender, who is Google
Podcast's product lead.

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Bender hints to some big changes coming to
Google Podcasts involving search and

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discovery, though he didn't
specifically say what's coming up.

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I think we can take a look and read
between the lines of what he said.

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Google will make features that are

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basically the same to what
they have with YouTube.

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This means podcasts are going to become

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extremely searchable when a Google search
user, your potential listener types in

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their search terms, like Google video
search results or YouTube search results.

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And while you're using Google podcasts to
listen to your podcast, Google will be

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recommending more podcasts
to you as you're listening.

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It's going to be very much like the next
up areas you see on YouTube,

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because Google will start to
show podcast results and search.

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This is going to impact all listeners that
use Google for search, not just listeners

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that use Google podcasts to
listen to their favorite podcast.

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And I don't doubt Google will start
to incorporate auto transcriptions.

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They are already doing behind the scenes
to include podcasts in search results.

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This auto transcription option, as I said,
is already available in the Chrome browser

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when you change your
accessibility options.

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A pop up screen shows the real time

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transcription of any audio
played in your Chrome browser.

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So Google will be taking search even
deeper based on what's said in your

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podcast, not just what's
written in your podcast.

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Descriptions, summaries and web pages.

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The concept of page rank will
likely be applied to podcasts.

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That means the more external sources that
reference your podcast

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like Web page back links, video and video
interviews, other podcasts, mentions and

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podcast interviews, blog mentions,
blog interviews, guest blogging.

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The Higher your podcast will appear in

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search results for the
topic that is reference.

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This is SEO 101 for Google.

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There's going to be personalization like

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YouTube first search results and the next
up area in Google Podcasts will take into

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account anything Google knows
about what you listen to.

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Second, Google Podcasts will surround you

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with other people that listen to similar
things so that it can suggest podcasts or

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specific podcast episodes to you that
other people in your cluster listen to.

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Think community podcast
search engine optimization.

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If all this happens as Bender seems to

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suggest, it will a new kind of expertise
. It's going to become very important.

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Podcast Search Engine Optimization.

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Just as SEO consultants today help

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companies get their Web pages to appear
organically higher in Google results.

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That's where we as Circle270Media Podcast

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Consultants will be continuing to help
podcasters appear organically higher.

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In Google's podcast Search Results,
the methods will be similar.

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Get on other podcast shows and Web pages
to mention your show and the other

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references and links I mentioned earlier
include searchable terms not just in

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episode summaries, but in the words you
say during your show and probably where

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you mentioned those searchable
terms within your episode.

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This could amount to a huge overhaul of
what you do with each and every podcast

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episode, or at least a
refinement of what you do.

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If you are already implementing an SEO
strategy to your podcast and podcast

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content, work with us
to create your podcast.

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You know, don't hesitate to get in touch
to discuss your plans and your project.

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We'd love to hear from you.

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Go to mypodcastguy.com and
schedule a time with us.

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Want to learn more and be sure to sign up
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Each day is a different topic from
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