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Now, here's your host.

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Alright guys, welcome back.

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I am Andy Lehmann, your host, and here's what I do.

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I help you start and grow your podcast, answering any podcasting questions along the way.

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If you have questions about podcasting, I would love to answer them.

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Send an email to hello@podcastanswers.com with your question and I will try to answer

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that directly to you or on an upcoming episode of the podcast answers.

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Last episode, we talked about recording live, recording your episode live.

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If you've not heard that episode yet, go back and listen to it.

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It was an amazing episode.

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I'm doing this episode live both on the new podcast apps as well as YouTube.

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If you've not listened to that, go ahead and listen.

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This week, we are going to be talking about getting your podcast listed in all of the

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directories.

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Let's go.

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All right.

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So, podcast directories, what are they and why do they matter?

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And a podcast directory is basically a way for you to find a podcast.

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And that's very simply, but just think of Google, right?

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The internet is vast and there's so many websites out there.

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And we need to find a website for learning how to do mowing the yard.

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Let's just say you need to find an episode or a website about how to mow your yard.

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What do you do?

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You go out to Google and you type in how to mow your yard and websites come up, right?

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Same thing with podcast directories.

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There are so many different podcasts, but how do we know how to find them?

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How do we know where they're at?

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So that's what a directory is.

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And a lot of times podcast apps will pull from specific directories, maybe Apple podcasts

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or things like that, or Google Podcast or Spotify, Amazon Music,

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Podcast Index, et cetera.

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But you need to not just expect that you're going to be in these

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directories, you have to actually put your podcast episode, your

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podcast into these directories.

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So in order to do that, though, you have to have an episode or a

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trailer in your RSS feed.

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So that's what I recommend coming up with a trailer.

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If you're just starting out with podcasting, go ahead and create yourself a trailer episode.

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And the reason you do that is because, for one, it helps people know what they're getting

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into when they're going to be listening to your podcast.

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But it also allows you to submit your show to directories because without that, they

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don't, they won't index you.

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You have to have an episode or trailer in order to be indexed.

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So submitting to your directories, many hosts have a quick way to get listed in the directories

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in their interface.

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While this works, I like going to the directory and submitting myself, just because I like

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owning my own stuff.

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If I leave that host, my directory may be tied to the host, my directory entry may be

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tied to the host, and I don't want to do that.

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So I like to be separate.

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I like to take my own information,

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take my own podcasts and submit them to all of the directories

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that I'm gonna need to be involved in to get my podcast in.

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So Apple Podcast is gonna be the main podcast app

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directory that I would get in first.

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And the reason I say that is because Apple provides an API

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which is an application programming interface

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that allows other apps to search its directory.

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So lots of apps actually get their listing from Apple Podcast.

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So you may have your favorite niche little podcast app,

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and it may not be Apple Podcasts,

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but it may be using the Apple Podcast directory

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in order to get its listings for the different podcasts.

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So how do you get listed in an Apple Podcast?

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Well, you go to podcastsconnect.apple.com.

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So it's a plural podcasts connect at apple.com.

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You have to have an Apple ID,

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but you can create one there and get it verified

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and go ahead and use it.

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But if you have an Apple ID perfect,

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you just sign in with that.

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You click the plus button.

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It'll ask you to choose the type of show.

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And it's gonna say add a show with RSS

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or add a show without an RSS feed.

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Without an RSS feed,

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you're just gonna be listed in Apple Podcast.

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And so we don't wanna do that.

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We wanna create one with an RSS feed.

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So you're going to take your RSS feed from your podcast host, submit it to that.

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Now, Apple podcast is a fairly manual process of getting submitted.

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I mean, as far as that goes, they do look at a lot of them.

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It's human reviewed, or at least it was.

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It may use AI now a little bit, but it is reviewed.

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So it's not instantaneous.

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So allow yourself time to get listed.

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So don't expect that as soon as you hit submit, people are going to be able to find you an

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Apple podcast.

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So if you're planning to launch on a certain day, get your trailer episode out, go ahead

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and get yourself listed in Apple podcast.

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And then people, when the day comes when you release your episode, we'll be able to find

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your episode.

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The next place that I would go is podcast index.

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And it's a fairly new index within the last several years.

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I think two or three years it's been around.

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But it essentially is another index that allows people to be in.

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And the reason it's important is because lots of people were using Apple podcasts as their

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directory.

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And some people were afraid that the Apple podcast could go away.

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They're being really benevolent with their podcast listing and allowing people to be

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in the podcast directory for free.

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And so, some people started podcasting, podcast index, and you can go to podcastindex.org,

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click add in the upper right-hand corner, put your RSS feed in, that gets verified and

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entered.

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And then a lot of newer apps are starting to use the podcast index actually as their

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index defined podcasts too.

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So you do that, it's great.

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Then Spotify is the next one.

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Their only, the only thing that's pulling off of that is the Spotify app.

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So it is important because there's a lot of people that do listen in Spotify.

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So we definitely want to be able to do that.

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So you go to podcasters.spotify.com, you click your profile picture in the left-hand corner

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and then add or claim your podcast.

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And then Spotify is the one app that I would submit to your podcast host because of Pastor.

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If you can do that, I know I don't know what earlier I said, claim it on your own, but

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use your host if you can, because a lot of hosts have the ability to do pass through

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with Spotify.

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So do that.

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And then Google podcast is podcast, podcast manager.google.com.

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Sign in with your Google account, click at a show.

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So you can do that there.

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And then obviously in YouTube, Google is a little bit unsure of what they're doing with

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podcasts right now. And so they're starting to do a lot of podcasts through YouTube. So

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go ahead and go into YouTube. And especially if you have a video of your show, go ahead

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and create a playlist and call that a podcast. And then it shows up in in Apple or YouTube

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music as a podcast. Now there are many other apps that you can and many other apps and

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many other directories that you can add your show to. But these are my top ones. And so

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These are ones where you're going to be able to get a majority of listeners from.

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And again, I would submit to any of the directors you can.

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Directors are free to be listed in.

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And so if you find any directory, go ahead and list yourself in there because the more

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places you are, the more likely people are actually going to find you.

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And then there may be waiting times, like I said, to have your show approved.

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So you may want to go ahead and submit it early.

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So if you know that you're going to be launching on the 3rd of July, you're definitely going

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to want to make sure that you're in podcast directories before that time is ready to go

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live so that people can actually find you.

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Now in a bonus episode for today's podcast for our people who support us and we thank

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you so much because we were able to get a ROGECaster Pro based on the generous donations

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of some of our listeners. But in a bonus episode for today's podcast, I'm going to be talking

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about how to use some podcast directories to get your extra things like stats, how to

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publish bonus content in Apple Podcasts, and how to get that bonus in Apple Podcasts. Or

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if you have a supporter, you like Buy Me a Coffee, you can do that, which is what we actually do.

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So if you'd like to support our show, you can go to buy me a coffee.

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Dot com slash podcast answers and that will get you to be able to support our

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show and give us back a little bit of of of a value that you found in this show.

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Do you need help with the podcast?

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Do you want to start your podcast?

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I am here to help.

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I'm available for one on one consulting.

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You can find that information at podcastanswers.com/contact.

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If you like this show, tell all your friends about it.

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If you've received value from the content that I provide,

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please consider giving back some value

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by supporting us financially or by Mia coffee.

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You get extra things like the bonus episode

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and you help keep this show going.

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You can again get that at podcastanswers.com/coffee.

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It is a good way to get that.

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And until next time, stay safe guys and keep podcasting.

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(upbeat music)

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(upbeat music)

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[MUSIC]