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welcome to the 6 figure Business Mastery podcast

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where every week Kirsten and Genie

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dive into the essential topics to fuel your business growth

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from copywriting to course creation mindset to video marketing

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they've got you covered

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tune in for expert guest interviews on all things

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marketing and business and learn how to work on your business

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not just in it so

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get ready to unlock your business potential

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and take it to the next level

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what if the secret to scaling your business wasn't more hustle

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but something you haven't even considered yet

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today we're talking with high performance coach

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Kim Rognani about building success without burnout

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and how to finally create balance that lasts

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so we're excited to have you here Kim

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thanks for joining us oh well

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thank you I'm super excited

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we are too

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what LED you down the path of becoming a high performance coach

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I do come from a background of being in the real estate industry

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for 25 years so the first 15 years I was in sales

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and then the last 10 years I was in broker management

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and so I was the CEO of quite large brokerages

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multimillion dollar brokerages with headcount of 183 and running

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you know six staff members and all of that

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what it actually happened is back in 2022

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I was forced to slow down

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I had a very traumatic skiing accident with my husband

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and one of my daughters out in Breckenridge

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Colorado

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and I ended up falling and in normal teenage fashion

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my daughter was snapchatting pictures to her sister who was

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was back in Wisconsin mom down hahaha

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but I did not end up getting back up

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and so I ended up breaking my tibia

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my fibia and fractured my ankle

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cut the trip short though

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I was in the hospital for days

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and left with a rod and screws and all of these things

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but honestly

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what had happened is I had not slowed down for over 25 years

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I was working in constant drama chaos

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running a very large brokerage

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working lots and lots of hours

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never taking days off here and there

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of course took a day off to go skiing

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and during my forced slowdown

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is when I really did some reflection and clarity

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digging and all sorts of different activities that then LED me to

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what do I really want to do with the second half of my best life

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and I ended up giving notice

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to my position that I had been in for 10 years

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gave a two month notice and said

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I will be retiring from the CEO position

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to go and start my own business

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so imagine the conversation

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sitting down with your husband and being like

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hey honey

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I know that I've been making over six figures for the last 10 years

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a stable income I know we have two kids in college

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you're soon to retire I'm gonna go start my own business

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so luckily

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he's super supportive and that's when I opened up for the love of

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and so I started my personal and professional development company

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back in 2023 where now I'm a keynote speaker

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No. 1 author and a certified high performance coach

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that is amazing Genie kind of has the same story

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but she stepped out of corporate with a two year old

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a Newborn yes

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fun times yep

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that really fun times didn't quite know what I was in for

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but sounds like you have had quite an adventure

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yeah

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it's interesting how life throws us those difficult times

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your accident but it's when you get the most clarity around

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what you want your life to look like

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moving forward

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my background too is real estate

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so that's fascinating and I love everything about real estate

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I still have a lot of clients in real estate

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but yeah I'm sure it's a very different pace and a lot to get used to

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yes though

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the interesting part is as much as I knew

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I didn't know

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so of course being in my CEO role

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I coached and LED top producers

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those that were making six figures to upwards of 1 million

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I held the PNL accountable to the investors

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all of those pieces

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but it's very interesting to now run a full fledged out of my home

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almost an online business

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and the technology and terms that I never heard of

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like click funnels how do I bring people into my world

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right so that I can help them grow

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I mean I'm still studying and learning

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it's been a lot but I'm super proud of how far we've already come

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and we made six figures our first year

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so we did something right

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but there's a lot we're still learning

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that's awesome they keep saying we

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do you have a partner or do you have boys already

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yeah thank you for asking

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I have a part time 20 hours a week marketing director

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so day one

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I did invest on contract virtual assistance to help me with that piece

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and then I also from time to time have VS that do some calling for me

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and then for a short period of time

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I did contract a publisher as well

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very nice

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I love that that's how you got those books out so quickly

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yeah you have to lean into the support and the help

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and other people's expertise to make it happen

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let's talk a little bit about your topic today

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I love the fact that you're helping people with clarity

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I feel like

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it's so hard to move forward when you're not clear on your goals

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and your objections and your mission

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let's talk about that a little bit

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probably one of my top subjects that I love to coach around

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because we can talk about all the other things

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when we talk about energy and productivity

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and physiology and psychology

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but we can start moving in a direction without any direction

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if that makes sense and I think about clarity this way

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first of all

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it's not about comparing yourself to others

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sometimes we think we want something

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because we see somebody else who's doing it

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one the second thing is

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the majority of those that I coach are entrepreneurial women

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like yourselves who own their own business or they're 100% commission

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or they're working moms

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so that tends to be about 80% of who I coach

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and if I think about specifically the working mom

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the clarity changes because who we are when they're 2 and 4

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and what we're keeping capable of doing is very different

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when they're 5 and 7 in grade school

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and then when they're teenagers

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and then when they're even my kids age who are semi adulting

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21 and 23 it's different

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one of these terms when we talk about clarity

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and taking a little time to slow down and reflect on what you want

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and what your values are today

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it changes so it is something that I encourage my clients to visit

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on a pretty regular basis and be OK with wanting to change

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so that then we can pick the direction where to go

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I love that

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I can totally relate to that when my kids were little like person

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so when I started and I had a Newborn and a two year old

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I thought I'm never ever gonna have any time to myself

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I'll never eat a hot meal again

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and yeah it changes and you grow and you have to be flexible

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they change and they grow

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you know I have a one in college and one heading to college

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it's you know

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your life is completely different and your time

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what you spend your focus on

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so people get clear on what matters most to them

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lots and lots of questions for themselves right

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and so we may do some together

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what's important to you what are your values

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also how do you wanna show up for yourself

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how do you wanna show up for others

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how do you wanna show up in your business

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and getting clarity on each of those areas of our lives

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and then we also do visit all of our life arenas

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so we'll visit physical health to mental health to spirituality

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to our social circles to our marriage if we're married or our partner

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uh to our adventures and our hobby

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and so

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what we'll do is we'll do something called a life arenas assessment

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so we'll go over all 10 areas and ask deep questions in each

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and then rank on a scale of 1 to 10

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where you feel like you are at the moment

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and then

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anything that is below a 7 will come up with something very small

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so like for example

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if I rank my relationship with my spouse

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been married 27 years I've been married to my groom for 27 years

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and so let's just say I rank it a 6

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because I'm not making eye contact at the dinner table anymore

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we're like sitting in the same room

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but not really sitting in the same room is maybe we're on their

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on our phones for whatever reason

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I'm feeling a little disconnected

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I would say to a my coaching client

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so if you want to just get from a 6 to a six and a/2 or a 6 to a 7

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what is one small thing that you could do

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just one we

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we don't need to go to a 10 right away

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maybe it's just scheduling a date night once a month

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or maybe it is just sitting next to each other

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while you're watching a movie

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and putting the phones aside

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that's what we'll do we'll look at each area right now where you're at

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and just where it makes sense

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pick something really really small and tiny to start moving forward

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that's amazing because I it's practical

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it's simple they get these little wins

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and once you've had a little win

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you're kind of addicted well

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what's what's my next little win

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and they all build on each other

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that's beautiful so I love that you said they build on each other

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because even if we think about our physical right

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and it doesn't mean we need to go run a Marathon right

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sometimes it's just all I can fit in is a 10 minute walk

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or I'll say to my girls

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who one is in college and one has recently graduated and now is

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as I say the semi adult

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still steals our toilet paper and is still on our insurance plan

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that's why I say semi adulting

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you know they're stressed out

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they're not feeling mentally connected

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and I'll simply just say

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have you even stuck your face in the sunshine for 10 minutes

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and so sometimes we're just picking something really tiny in that area

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and the trickle effect of doing that for your mental being

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and your presence will spill over into your physical

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which will spill over into your energy category

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because just from doing that one thing

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you'll also show up with more energy

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they're all tied together

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we're humans right

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we're not robots

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and we sometimes forget there's all these areas that can affect

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affect the others I love that there was a comment

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what was was an interview we did a while back

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and it was basically the same concept

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but when you do one thing in one area

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he kind of showed

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like the different directions of all the different areas that help

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so yes it's great to look at the different areas of our business

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but nothing is isolated everything is intertwined

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it's so awesome to realize

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you think taking a walk isn't gonna help me grow my business

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or isn't gonna help me be a better mom

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but the reality is

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it can and it does in more ways than you can imagine

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now I also know that you are a big system

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this person genie and I joke that SOS are not sexy

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but it's what makes the business run really well

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so tell us a little bit about your thoughts around systems

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oh yes

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and I do leverage AI let's be honest

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we can really get our SOS together and leveraging our AI of choice

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I'll just share a couple of

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one of them that I created was called my CEO Mom

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or my CEO Home System

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and I did not realize I created it until kind of reflect acting back

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I was building out recently

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um I have a six week working moms course

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and I was interviewing my daughters about it

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now they're old enough where I could act

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ask them about the systems I put in place when they were younger

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and how they felt about them

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and your listeners are super brilliant

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they're super smart they're growth minded

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they're running big companies

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and when I think about a working mom

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who is overwhelmed and stressed out

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where my brain goes is

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how can you take what you know in your business and bring that home

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and so our CEO home system was simply I hear me write this one down

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I didn't do everything because when we are CEOs

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we don't do everything

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working moms can feel overwhelmed because for some reason

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they think their worth isn't doing it all

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so simply put

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a system would be 1 I am going to pack my lunch because it's one

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it's a system for me to save money and be more healthy

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and I'm going to stand beside my kids while they pack their lunch

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and I pack my own or I wanna have as best as I can

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I know mornings are always so chaotic

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when we're trying to get the littles out the door

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but as best as I can how can I control what happens

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well we're gonna CEO this and we're gonna create a vision board

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this is for you've got your kids in elementary school

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and we're gonna put all the things on the vision board

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that they need to pack

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and we're gonna CEO this because they're going to pack their backpack

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they're going to get their things out

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it's a system and at the same time

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it's teaching them also life skills

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their luggage so

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as soon as they were old enough and could pick out their own clothes

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which they can do at the age of five

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whether you like what they're wearing or not

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so we would make a list we put the CEO system in place

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it's like a standard operating procedure

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we're gonna write down you need this many shorts

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this many that those are just a few

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but I asked my daughters how they felt about all of these things

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and they were super complimentary

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they did say one thing that they would have changed

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what I used to do was I would forward the emails

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that I would receive from the elementary school

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that had all the details and all of the events in it

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or I would forward the schedule for the dance classes

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or the schedule for the swim classes

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as soon as they were old enough to pick up a piece of technology

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and we had our family shared Google Calendar

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I would tell them to put them in the calendar

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or I would tell them to decide based on what we're doing as a family

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do you have time to actually go to the event at the school

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problem solve and think about this right

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and my one of my daughters said okay mom

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so do you remember sometimes you would forget to forward the email

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and we would sometimes miss things now

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we wouldn't miss the activity things

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but we might miss something ancillary at school

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that really honestly didn't matter if we went to the ice cream social

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but anyway she was like this is what you need to tell your mom

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you need to tell them to get a separate email

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so let's just say it was Rogne family at Gmail dot com

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the whole family has access to the email and all

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all of the school things

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and all of the activity things only go to that email

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it does not get commingled with your personal

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it does not get commingled with your family

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because then if you're gonna really build the CEO system

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and your kids are gonna be looking at it

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it's gotta be one place

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that was a recommendation that they gave me very insightful

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that's amazing yeah

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I love that so much cause there's so much going on

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especially you know

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with two kids and you know they've got activities like you said

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there's backpacks that need to be packed and homework

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lunches and after school activities and you know it can get crazy

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you're empowering them to make it happen

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I love that we have a friend who got divorced with four children

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and the little one was a year old

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can you imagine and she sold real estate

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but she did some of the smartest things over the years so for example

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she included her kids in the goals of selling houses

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and they got to pick what the reward would be

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so when she sold a house

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it might go get pizza or ice cream or whatever something special

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but when she sold X amount of homes

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maybe it was a day on jet skis or a day skiing

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so she really tied that in her littlest one

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there were times when he didn't want her to go right

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he's crying she's got to get out the door

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but she would always pull up the picture

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and remind them what they're working for

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and she said

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eventually he's handing me my briefcase like go sell that house mom

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because again they had a reward tied to it

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they knew what they were gonna do special and that they knew that

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you know she didn't want to leave after dinner

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to go show a house in the evening

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or she didn't you know

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she didn't want to be away from them

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but she had to put a roof over their heads

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but also that hey we're gonna

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we get to do fun things as a family when we hit certain goals

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so I feel like that was really very cool to do

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love it love it

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yeah that is so awesome

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what else do we have

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on this beautiful list that you've given us of ideas

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what else are you thinking about

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well

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I actually was just thinking about a time where we had a challenge

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with our girls they're two years apart

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and again thinking about what worked really well for me

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in running a multimillion dollar brokerage

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and we used to follow the EOS system

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I don't know if you're familiar with traction and EOS

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love it by the way if anybody is a small business super good right

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and so in the EOS system which is a book by the way

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there's traction and then there's EOS

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it teaches you how to run a meeting

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it teaches you so that you have a meeting

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and you're not just having a meeting to have a meeting

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and part of the meeting is

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you start out with five minutes of good news

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you've got what's called

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we're gonna identify and discover and solve our issues and whatever

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and so I don't know

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we were having a family breakdown about something and I was like

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I'm gonna pull up the EOS system we're gonna have added good news

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right and not only that

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I then had my daughters take love language I was like

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we're all gonna take the love language so we know how to you know

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speak to each other but the point is

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it's like I even love your story about your friend

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is all of these things that we do outside of the home

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how can we bring them inside the home

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and the more that we can come you know

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marry them together and utilize those skill sets

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and all that education that we have on running big businesses

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and treat our home that way

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it makes it so much more fun and less stressful

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because we're following system that have been proven to work

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to for people to work together

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because that's what you're doing

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as a family yeah

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we used to do um

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in the morning sometimes

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the only time we'd all see each other and be in the same room

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and it was always you know

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what are you looking forward to today

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they started asking me and I was like

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it's sinking

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so I love that I love that

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so that's at home

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and then a lot of my work systems that I coach to are

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I learn them from other places and then make my

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you know make them my own right

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and so I've been told that my No. 1 strength

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if you've ever taken the Strength Finders is learner

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great skill set to have

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but not really good if everybody else around you is like okay

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slow down girlfriend

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like you've sent me 10 podcasts in the last 24 hours

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so I can take in information at a very high level

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like

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listen to three podcasts while I'm getting ready on two point speed

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and then be reading a book and then go and do this other thing

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and so a lot of times I'm just pulling information from that

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but the system guys are gonna laugh

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I'm gonna basically age myself

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here's the system if anybody's a learner like me

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and they love quotes

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and maybe they're a speaker or they're author or they're a coach

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and they need to very quickly access something to coach to

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or teach to so I used to have it all in a Google DOC

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but I decided that wasn't like quick enough

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so I literally have this

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are we gonna are people gonna actually be able to see us

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I'm gonna explain it too

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if it's a if it's a if they're if you're watching on YouTube yes

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but let's explain what you're holding up okay

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so I'm holding an index card box that's alphabetized

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so here's what I did I used to have all of these index cards

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and I would be reading and listening

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and I would get a quick tip or quote

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and I would just write it out

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and it wasn't organized but let's just say we're talking about brain

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I can literally go to or balance

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I can go to B and I can just pull it out

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balance is really about feeling connected and happy with yourself

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or whatever or I need a quick quote

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I'll go to Q and I'll pull out Q

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whatever it might be or maybe SOP like

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and I go to SOP and I want the top 7 things to create and SOP yeah

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I'm sure all the 20 year olds are like what it's on paper

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but that's just a system that I created

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in order to really lean into my strength of being a learner

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and being able to quickly grab something

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in order to be able to articulate it and share it with

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if a coaching client or be able to speak about it

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you're definitely speaking our language yes

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we actually do something somewhat similar

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but instead of an index card

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we use a Trello card oh yeah

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yes for sure

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and for us because there's two of us

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we want to both have access to things

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and so yeah

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it's amazing though

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when you actually have a system that works

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and you know

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I have a long list of books that I want to read

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but it doesn't make sense to buy them all at one time

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so just

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having the structure around every area of our life is so important

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I know Jenny's a

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she always has a list of things to pack for different trips

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like

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I just feel like checklist and processes make your life so much easier

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because you don't have to think about it

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I feel like as a business owner

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decision making fatigue is real

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yes so real

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so I was just going to say

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you mentioned balance in your Rolodex old fashioned Rolodex

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or coupon box which is what my mom's looks like

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so let's talk about balance

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you know how can people get that balance between their personal life

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their business life what they want out of life

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all of that yes

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I love that question so well

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first of all

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sometimes we don't even realize we're in balance when we are

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I always start with that because we are moving so

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so quickly a million miles an hour

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our brains are constantly being bombarded by information

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and the first thing is

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is taking a moment to feel it

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which is sometimes hard as a high performer

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is to actually recognize a feeling

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because we're doers and we want to get things done

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and so sometimes it's just

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I'm eating dinner with my family and that's what balance is

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and so I kind of correlate it with overwhelm

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when I have somebody who's feeling overwhelmed

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I'm like do you really feel overwhelmed

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or is that

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you don't recognize or actually feel when you're in balance

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because we think it needs to be this huge thing

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but really sometimes it's just the little daily moments

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so that's one and then secondly is

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we know we don't have balance in our lives

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when we haven't actually scheduled for it

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and so I do teach a system that is

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is how do we actually set up our week for success

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how do we identify our big rocks in our life

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and then go and actually time block them

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which oh

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by the way is the first section of my for the love of self journal

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it's how do we set ourselves up

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so that we can actually put it in our schedules

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because people think that balance is all of a sudden

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going to just happen it doesn't

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it's not like you join a club and you're like

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look at me now I'm in balance

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no it's you have to schedule it and then recognize when you are in it

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I think when you schedule things

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you can also roll with the punches so much easier

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I know yeah

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we've made a lot of changes over the years so for example

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on Fridays

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we only work a half a day and when we say we work a half a day

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it doesn't mean we won't put some things done later in the day

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or we both like to learn

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and sometimes

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we use our early Friday afternoon to learn something new or

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or things like that but it's interesting

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when you start to value your time

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and you realize that you can drag things out

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or you just put your head down and get them done

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it makes a big difference and you know

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my schedule is changing for this week and next week

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because I had a death in the family

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so I have to travel and move things around

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but I feel like when you have a really good handle on your schedule

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that doesn't even become overwhelming

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it's like okay

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this happened you know I'm gonna look for the positive side

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which is I'll get to spend a lot of time with family

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and even be there with them on Easter

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which wasn't you know

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something I plan to do this year so looking at the positives

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but realizing when you have a really good handle on what you're doing

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it makes it easy to move things around when something does happen

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so I think that's amazing that that's where you start

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with your clients yeah

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that's so good and I love that you talked about scheduling it

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and you know

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even the whole a couple of techniques that I can give right now

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that people can take with them

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when we talk about scheduling is one

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there's something called a Pomodoro technique

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I love the Pomodoro technique

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love it love it

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love it and so all work expands to time allowed

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and so if we go into our schedule and we need to be in the flow

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and we need to be in the zone without being distracted

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we can do 25 minutes 5 minutes off

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up to 45 minutes right

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you have to test your brain flow

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if that makes sense

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and so I recommend that people schedule that for their big rocks

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and then set a timer

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so a lot of times what I'll do is if I look at my calendar

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I can see at 12:15 today I've got a time block to work on a big rock

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I'm going to set my timer for 12:05 because it allows me one snooze

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because my snooze on my phone is 9 minutes

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so at 12:05 it goes off

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I'm like snooze

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get my water finish up my email

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do whatever I need to do and then it goes off again

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a minute before I'm supposed to be in my time block

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and then I go to work and I set another timer for the 25

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minutes or the 45 minutes or whatever it is

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I have timers set all day long or I will completely get derailed

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maybe that's a mom thing cause Jeannie does that too

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and I don't have kids so I don't do it

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but I feel

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maybe that's a mom thing that you guys took on early in life

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I don't know I love it yeah

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I set timers for you know

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when and we have our podcast interview 15 minutes beforehand

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so I know I've got time to get my equipment together

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and get everything ready so yeah

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I got timers going all day long

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I also feel like psychologically

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you're giving yourself Grace and time to move into that space

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so I know this is what I'm doing

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and I know that I'm gonna focus on this

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you're already kind of preparing your brain to start thinking

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about what it's going to be working on

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and you're going into it with a very calm acceptance

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which makes things flow more easily yeah

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that's so true yes

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love it Kim

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this has been so fantastic

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you have given us so many great ideas and tips and hired us

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that we can have it all

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and be flexible and make sure that we recognize it all

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so for people who are listening and say

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I love her I love everything she's saying

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maybe I need to work with her

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what is the best way for people to reach out to you

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yeah thank you for asking

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so just real simply you can go to Kim Rogne that's r 0 g n e dot com

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and then if you would like a free download from my

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for the love of Self Journal

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which helps you get your weekly setup

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your daily mindset and your end of the week slow down

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that you can find at flow self.com

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F L O like for love of so flow self.com

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we'll check that out for sure

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thank you yeah yeah

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we'll put that in the uh in the show notes below as well

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so so can

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we can

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thank you enough for joining us today and sharing your amazing ideas

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and your professionalism and all the things that

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you know and you've Learned with your client

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thanks for joining us today thank you ladies

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if you enjoyed listening to this episode

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and you are ready to leverage video marketing on all online platforms

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or maybe even start your own video podcast

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then you need to check out the done for you

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and done with you program at the Marketing VA

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