The real estate industry has always been very effective at dealing with people who are ready to buy and sell real estate. However, they have not done a very good job, Reaching back and meeting the consumer where they are There is a massive amounts of people being left behind by this real estate market. more people are being left behind by this market than ever before,

As time goes on, home ownership is only going to get harder to achieve when you asked me like what are the biggest obstacles that I'm coming across in people, it's having money and credit. it's the modern day. Version of men not asking for directions. Welcome back to another episode.

All right. So this is going to be one that Jen really is going to take the lead with because this is near and dear to her heart. Apparently she is the first person to come up with this idea. At least that's how she framed this whole thing before

liar!

She's taking credit for this entire idea. No one in the

one He's a liar! This is how rumors get started

anyone who's cohosts have ever thought of this before

said that my

came up with this idea

my reasoning for wanting to do this podcast in the first place. No, the audience that I wanted to target. So when we first started talking about. making this podcast before it was ever named. I had millennia up with a, with a friend of ours for a blog, but then I wanted to make it a new podcast. We went over that in our little origin story. But when we were talking about, how to, like market it and who we wanted to reach with this podcast. We're talking like, it is a real estate podcast. I said, but I don't want it to just be put out like, and there's any kind of like SEO or algorithm grabs. I didn't necessarily want it to only be targeted towards the people who were actively looking to buy a home or sell a home right now, but I wanted it to go out to millennials who weren't necessarily thinking of purchasing a home because they haven't been given the opportunity to even be able to consider because of the things that are either working against them or the problems that they have or whatever, to at least lead them to start thinking about, give them the opportunity to be able to start thinking about becoming a homeowner or seller. So what we're talking about today is this gap. Of, there's like a range of people who are ready to go, like ready to sell, ready to buy, who are ready and like ready to just talk to a lender and just get going. But then there is this whole like backlog of people who want to be there, but logistically are not yet. And what to do with those people, because a lot of times those people are forgotten. And in 2019, when I made my personal decision that I was going to get into real estate It was very on the foundation of, I want to bring education to it and actually make it to where people who thought that they couldn't can. So that's what we're focusing on with this episode specifically and going to dive into a little You know how we want to start bringing that part into this real estate market Is the people that were are currently being left behind or ignored or just not in the space

I'm just here. This is your idea

BS This is no BS real estate solutions for Millennials

I have nothing to says on this matter

Where is your notebook when I need it? Last, what, two weeks ago, Seth breaks out this whole imagine the meme of the it's always sunny with strings everywhere.

Sunny with strings everywhere. And the whole of

and the whole thing he showed was literally this exact thing. And I, he expected me to be, like, my voice. I yes. Yes, it a more organized way, but saying exactly yes, that is exactly what needs to

the formulation of idea has to go from here to paper

No, you put it on paper and I've had it up here. So here we are. That's why we made a great

I I will just admit, this is your idea, you're the first person in the country to think about reaching back

Thanks so

Yeah you're a trailblazer, pioneer, I'll come I way in on your own idea

I will bestow that honor

Okay, great. Basically, the real estate industry has always been very effective at dealing with people who are ready to buy and sell real estate. However, they have not done a very good job, and I do not know why capitalism has not created this, but we have. Which is the first time with Jen's steady hand of guidance is

all so lucky

Reaching back and meeting the consumer where they are and the Escalated price. We've talked about that a ton has escalated prices and with interest rates and everything like that. There's more consumer debt. And really what has happened is I feel like the housing industry has largely left the, a lot of consumers who would otherwise in a normal market be ready to buy. There is a massive amounts of people being left behind by this real estate market. one of our goals for 2024 is to reach back and show these people how to come up. So what does that mean? What kind of services are we talking about? What are the pain points that people are experiencing in,

Well, yeah, that's really it is there's the observing the obstacles and the pushbacks of like why people can't especially with millennials. Hello us. It's the student loan debts on debts credit. being bad not having money, which like goes into debt. Honestly, those are the two like really big ones. We had a lot that came up there, but when you asked me like what are the biggest obstacles that I'm coming across in people, it's credit. Oh, income. That's another one. But yeah, like having money AND credit.

So I would argue in a broader sense that the American dream of home ownership is less of a forgone conclusion for people. You need more of a plan. You have to strategize earlier than you would. You can't just wake up on a February morning and be like, you know what, honey, I think it's time. I think we just, I think we bite the bullet this year and we buy a house like that. If you can do that's great

Give us a call.

Give us us a call a call. But in the end, that's not really how it works. People romanticize about how things were in the 90s 80s and everything's Oh, we just, save for Dubai house. The idea that like of not being ready is something new. I would argue that more people are being left behind by this market than ever before, but people have always had to like, Watch their credit and watch their debts and make decisions to save money in order to buy homes. I think there's an enormous amount of, and I can just talk about the economy and just the

It wouldn't be an episode

It wouldn't be an episode had it, but there are enormous amounts of pressure on young people this days You have to think about someone growing up in 1985 versus 2025 is like the difference in the environment and the commercial pressures of people buy things and to go on trips and coffee shops and, going out to eat and vacations this, that, and things are based on wages more expensive than they ever had

shopping specifically, God

price of food,

I don't even go on my meat trips and I'm like, sheesh.

yeah. And so there are a lot of pressures, but even with all those pressures, it does not excuse the idea of yeah, you got to save, you got us to have a strategy. And what we want to focus on this episode is really just talking about the certain things that you can do. And we're not going to tell you not to

I literally it

There is nobody know literally the age of the words avocado toast because everybody writes that article Is it like some kind of boomer or

it was a thing for like when avocado toast, started becoming this, like trendy thing. And it was like 8 for a piece of toast. That's

Here's an idea instead of buying your avocado toast once you save and

Or, if they really want to take that angle, they should really start harping down on the Starbucks, like 18 drinks. Then the avocado toast, at least the avocado toast is good for

In a broader argument, what some of those articles are saying, messenger, they're saying that you should cut down on the discretionary shit. And that's

all goes to budgeting. so part of this whole. Preparing that section of people which is honestly the majority. The minority are the people who are waking up and who are like coming to us saying, I'm now currently ready and prepared. So we're talking about the masses here that fall under this and it's, about budgeting and, It might not be that you can't go treat yourself to Starbucks on a Tuesday afternoon, but, being able to have somebody who is budgeting your finances and can tell you, here is what you do have to spend as as a little treat for yourself. This is your little treat ja money. And just being, like, more mindful of that, whereas I think there is a lot of that lacking right now.

So did you know that I reached out to three financial planners and not They just don't do it. They just don't do it. They're

my mind. no,

why there's no money. And the same reason the real estate hasn't done, hasn't created a solution for this, there's no money in it. It's too far back because real estate. And financial planning have always had plenty of consumers There's, capitalism has never created enough of a pain point in those two industries for people to develop a system to come back. Now you have silos, you've got your real estate business, and you've got your financial planning business, and then you've

got your budgeters.

but you have your bud, you you have your credit repair people, you've got like the Dave Ramsey's, like saving financial peace, type thing. But there's never been like a marriage between those three entities, which is like, budgeting and savings, real estate purchase, and long term financial plan

Mm hmm.

And so my goal in 2024 at your, with your steady hand of guidance, this idea of creating an entire ecosystem, whether you need to save to buy your first house. But I was talking to you about this and I think you think a lot in terms of like first time home buyers, there's a lot of people who need this help, who already own homes and are having financial pressure because they've got kids now. They're not worried about avocado toast. They're worried about getting enough toast in the toaster the bus in the That is another area where I like, They're very against talking to somebody, especially as they get older, and I feel that this, and this is totally anecdotal, but I feel like people get very nervous about talking when they're 30, 35, 40, because they're supposed to be, society tells to be at a certain spot. They're supposed to have a certain amount of There's

We're not there. And I'll be the first to say it.

No, but I'm just like people who are 40 and have two kids and they want to upsize

it's getting even hard to upsize because it's become like what you purchased your house for like before, and what you're currently making to be able to upsize the financially, the, like what it would cost to upsize ends up being like a lateral move of what your current house is worth and what you can finance, not to everybody

would cost to upsize being a lateral move of your current house is worth and what you to

the morning

is worth it. But if it is a lateral move, you take all your equity from one house, you move it to the other. And you apply that gain in the first house to keep your payment where it is. Again, you're not going to have your 3 percent payment anymore. I'm very sorry, everyone. That's just not going to happen, but in the end it is possible. But before we can even have that conversation, there are a lot of people who own homes are like, I don't even know where to I've got. I've got to save for college. I've got to save for retirement. I've got to ask for that raise. I've got two kids. I've got daycare. I've got housing costs. I've got this And

It is so easy to just say, okay. Then I'm just

just not going to deal with it. And there is a, an enormous, and I'm talking to you, the guys out there that the psychological barrier of asking for help when it comes to finances, is

it out the window.

talked to so many moms who were like, yeah, my husband And because that they failed

it's the modern day. Version of men not asking for directions.

it's it's that same thing. It's no, I can guide my family with gen steady hand. Guide my family to the, doesn't

we, can get you there faster? but What if we can do it without getting yelled at? What if you could do it without hearing somebody nagging in your ear all the time? What if you can do it and make your life so much easier and take. a few more stressors off your plate instead of feeling like you have to carry it all on your own. But it can still be perceived that you are, but you actually have some silent

Let me take a one step further. And this downsizers. they've just gotten through for they're lucky,

hopefully,

haven't paid all this money for college,

millennial dream is paying off your student

but they're not, if they haven't paid for all this college for their kids, they're. They're not a financial position anyway, so they've got other bills. I talked to financial planners and they're like, you'd be amazing. How and six year olds walk in and about retiring in the next 10 years. So we figured we'd sit you are 25, 30 years You should be saving. People should be trying to save anything, even if they've living in an apartment, put aside 50 bucks a month, like just do it. Try to do something But there are so many people who live paycheck to paycheck their entire working lives And then they have absolutely how to put their It's true Last days. Yeah last days of their lives. And so we have a very We are pushed this year many other pushes is to create the bridge And so this year we're gonna be partnering with a lot of budgeting people, credit people. We just, before we hit record, we talked about putting on seminars webinars. Jen is

I don't say I'm resistant to it. I think it can be in addition to. Call me old fashioned, but I like to meet people in person.

I just, but I also know that people are busy and not everyone's and might have kids

I have ADD. I focus

And it's all about Jen. And this is Jen's vision. So you got every, everyone out there is going to just have to fall in line with what Jen's

let us know if you, somebody is preparing some sort of like educational seminar but like interactive. Do you prefer it over Zoom as a webinar or do you prefer to go meet in person, sit down and hear what has to be

like a poll. I think. I think we're

is going to be a poll. I think we're it. Yep. Because I want to know. I'm really curious because I feel passionately about one way, you feel passionately about the other, because there is the ease of convenience and accessibility to the latter. Or is it both?

it's all Jen's idea. So it's all going to be just whatever Jen wants anyway. So it doesn't matter, but just vote on

you're giving me a lot of credit for coming up with all of these ideas, all by myself, out of thin air, as Seth said it. So it must be

yeah, it must be true. No, but I wanted to just implore everybody though. we want to create a safe space for people to have that conversation. We have confidentiality with you anyway. And we work with people who are two, three years away from buying. And I want to reemphasize this. If you own a home, we are talking to you as well. We are not just talking to the 27 year old first time home buyer who's slaving away and paying off college student loans, who has no money and is yeah, seth,

house, but we are talking to you too.

We are talking to you too. And apathy is not exclusive to that group. It is spread across all buying consumer classes. And we want to talk to everybody and make sure that they understand that our team and our approach is more holistic consultative than just buy and sell your house? Because that is traditionally where the real estate business has been again, because there's always been business for And we're very lucky because we have enough business already, but we, our mission and our philosophy with this team is to build a bridge to not leave anyone behind and meet the consumer where they are, give services. That they need in order to bring them up so they can realize the American dream. And honestly, if you want to use those services and not use us, which would be nuts, crazy to use, to go through our our goal is to build our real debt bridge. And I think that we wanted to get on here and really talk about why this is a, an important thing for us. It's great when you get that call and it's the guys like, okay, yeah, I got plenty of money. Let's just

Oh, love that. And we're not turning that one at all.

we're not going to turn that one down at all. But the person who really is like sitting there saying I had no idea I could do this and I

did Homeownership is only going to, I'm sorry, and this might sound pessimistic, but I'm As time goes on, home ownership is only going to get harder to achieve I was telling somebody recently, I said, honestly, what people are like I'm going to wait for the right time for the love of God. Don't do it. Because like you, nobody can ever determine what the future is going to be. Like, I bought my house seven years ago. I bought it then just, on a whim Oh, I was the person who just woke up and just did it. I had no business doing that, but I didn't, it was fine. But I would have never been able to see in a crystal ball that four years down the road, that, that was That idea would not have been feasible for me anymore. If I were to do that right now and then I was in the place that I was in before, wouldn't be able to do it now. And you have no idea like what is going to happen four years from now and just like waiting for the right time and the way things are going, at least in this market, it really is just going to get harder to be able to achieve. The more prepared that you can get in starting early. The better and you'll find that it's The earlier you get on board for this you'll find that you are more ready than you think you are currently.

I wanna take one step

further Oh do it

What if you don't buy a house ever, But the whole experience makes you more financially sound

wow crazy

And it's like you get all your debt taken care of and your credits restored. So then if you decide, Hey, you know what? I don't ever want to own a home anyway. I want to be nomadic I want to have my credit and rent a place like, but All I know is that the way that a lot of Americans are going right now, they're not gonna, it's not going to just fix itself. No politician is coming to save you. No economy or company or any entity out there is coming to save you. The only people that are going to succeed are the ones who take their life in their hands and fix what is wrong within the confines of what they're capable of doing. We totally understand that, there's always going to be 35 percent of the American public who will be renters. Total. And that's always been the highest homeownership rates have ever been in this country is 68%. We are not there. I think we're at like 62%, 63%, but people are like, Oh yeah, Americans own. Yeah, they do, but it's never been much over two thirds. So there's always going to be people. who are never going to be able to rent or to buy, or they just never get into the idea of buying a house. But this could help them too, if it just fixes their financial

find the downside.

our call to action is, yes, a poll out.

In person seminars or webinars?

webinars and also if you are way off from buying a house, but you want to find out what is possible and what the very first step to we will have that conversation with you. We don't care about having conversations with people who aren't going to be transacting in realstate for many years. I have worked, I think my record four years.

Check the episode before this one from last week. It just talks everything about a buyer consultation. It doesn't even have to be anything relative of buying right now. And it could be years out. And it's just to be able to have open

to be anything about buying right and it could be out just to be able to have open conversations. We don't know when, but we want to see where we are. lender we all And if we want to take that to the extreme and someone's three years out, but they want to start making that march towards home ownership, or at least towards financial as Dave Ramsey calls financial peace

Yeah. And that's we won't be the only ones that you talk to. The agents won't be the only ones you talk to. It's going to be the lenders because they really are going to be the ones that tell you who you need to talk to, what you need to do, because they see all of your qualifying factors there and they're going to be the ones like, do you need to talk to a budgeter? Do you need to talk to, do you need to get your credit up and talk to this credit improvement person or, they're the ones that give the marching orders even now, not just at the very end of things. And it's, and it can be really intimidating too.

Again, like I'm working with a guy a young couple, they just had a baby, they have another baby on the way and he's been working with months. And he's been talking about, repairing his credit, pulling certain levers, doing this, that, and the other. And by June, he is going to be totally optimized and ready to buy. And I told him, I was like, I wish I could take you and put you on a stage, maybe we should interview him actually, because he's got the absolute right mindset. He's a young guys, like 28, he's got a young family and he is just

and I have a client like that right now too and I'm like,

Yeah, give me a hair follicle, I'll clone you because that's that's exactly what we want. Because those are the people who win. Those are the people who win the people who think they can do it on their own. Some people can, but most people who think they can do it on their own, they muddle through, I'm talking to you guys are the ones who end up waiting multiple years, wasting money, thinking you can fix all this on your own and there's people out can I just want to thank Jen for bringing this idea

you're all so welcome. What would it what would the world do without me? Okay Bye