1 00:00:00,174 --> 00:00:01,514 Hello, YouTube Success. 2 00:00:01,524 --> 00:00:03,114 Welcome to a new episode. 3 00:00:03,114 --> 00:00:08,024 You know, when we're doing these episodes, we normally record them and 4 00:00:08,024 --> 00:00:09,454 we want to make them evergreen, right? 5 00:00:09,764 --> 00:00:13,064 If you're running a podcast, you're like, well, I should always do my content. 6 00:00:13,064 --> 00:00:16,284 So if you listen to it anytime, it's always appropriate. 7 00:00:16,894 --> 00:00:21,104 That's the hope really, of course, you know, like some things happen, like 8 00:00:21,864 --> 00:00:26,484 time goes and things you say a long time ago might not be as appropriate now. 9 00:00:26,484 --> 00:00:30,814 So a great example of this is if you've watched or listened to any YouTube content 10 00:00:30,854 --> 00:00:34,954 about keywords, a lot of people talk about how keywords are not as important 11 00:00:34,954 --> 00:00:38,964 anymore, you know, the tags, the keywords you put in your tag, that kind of thing. 12 00:00:39,374 --> 00:00:40,564 Some people will argue about it. 13 00:00:40,564 --> 00:00:41,574 It's still very important. 14 00:00:41,574 --> 00:00:42,514 It's still worth doing. 15 00:00:42,824 --> 00:00:46,354 Other people will say that the AI is so good in YouTube that actually 16 00:00:46,354 --> 00:00:48,244 it doesn't really need to be added. 17 00:00:48,344 --> 00:00:52,469 The AI knows who you are, what the video's about, and it will 18 00:00:52,529 --> 00:00:53,969 distribute it to the right people. 19 00:00:54,646 --> 00:00:56,556 So there's stuff like that that's not as appropriate. 20 00:00:56,766 --> 00:00:58,356 it's totally gone on a tangent about that. 21 00:00:58,356 --> 00:01:00,305 That's not what this episode is about at all. 22 00:01:00,705 --> 00:01:04,185 But I just wanted to sort of point out that when you're creating this content, 23 00:01:04,185 --> 00:01:08,085 you wanna make it evergreen because this episode is not evergreen in any way. 24 00:01:08,295 --> 00:01:10,035 And I'm gonna explain to you why in a second. 25 00:01:10,517 --> 00:01:14,367 First thing I wanted to share with you is just a bit of a celebration really because 26 00:01:14,902 --> 00:01:19,052 I am a small creator and if you listen to this, you might think, hopefully over 27 00:01:19,052 --> 00:01:21,642 the time you've thought, well, actually I've got some good advice from Matt. 28 00:01:21,642 --> 00:01:27,442 It's been worth listening and subscribing to this podcast or watching on YouTube, 29 00:01:27,502 --> 00:01:28,432 if you're watching there as well. 30 00:01:28,712 --> 00:01:30,552 Hey, did you notice the new office background? 31 00:01:30,562 --> 00:01:31,282 I've got a new background. 32 00:01:31,292 --> 00:01:33,182 I've not done my hair today as well as another thing. 33 00:01:33,502 --> 00:01:36,472 So if you're listening to on the podcast, go and check it out on 34 00:01:36,472 --> 00:01:38,342 YouTube and you'll see what I mean. 35 00:01:38,742 --> 00:01:40,072 Things like that are really important. 36 00:01:40,752 --> 00:01:44,732 Another tangent, it's really important to me, it feels like putting makeup 37 00:01:44,732 --> 00:01:47,972 on, you know, doing my hair is the same sort of thing, I think for women putting 38 00:01:47,972 --> 00:01:50,952 their makeup on, and the background and everything that happens in your 39 00:01:50,952 --> 00:01:52,572 environment is also important to me. 40 00:01:52,572 --> 00:01:56,282 It's the mise-en-scène is what they would say in filmmaking terms, which 41 00:01:56,282 --> 00:01:57,892 is in the scene, what's in the scene. 42 00:01:58,851 --> 00:02:01,031 So, you know, I do care about this stuff. 43 00:02:01,031 --> 00:02:01,711 It is important. 44 00:02:01,751 --> 00:02:03,361 Anyway, let's go back to the celebration. 45 00:02:04,091 --> 00:02:07,943 My ADHD brain is coming out clearly in waves today. 46 00:02:08,563 --> 00:02:13,583 So, I wanted to talk about milestones really because I've got a little bit 47 00:02:13,583 --> 00:02:16,213 of an achievement and the achievement is that I've become monetised. 48 00:02:17,962 --> 00:02:20,362 When you're starting a YouTube channel, when you're getting started 49 00:02:20,362 --> 00:02:22,995 and when you're Aiming for stuff. 50 00:02:23,155 --> 00:02:26,735 I think it's important to have some kind of milestones to aim for and 51 00:02:26,735 --> 00:02:28,665 YouTube already give you milestones. 52 00:02:29,065 --> 00:02:33,715 I think the first milestone is 1000 subscribers, then it's 10,000, then 53 00:02:33,715 --> 00:02:38,365 100,000, then 1,000,000, and then ridiculousness beyond those numbers. 54 00:02:39,004 --> 00:02:42,794 Can you ever even, hey for anyone here at whatever level you are, can you even 55 00:02:42,794 --> 00:02:46,134 dream of a million subscribers and what that would mean for your business and what 56 00:02:46,154 --> 00:02:48,064 that would do for you personally as well? 57 00:02:48,959 --> 00:02:52,069 Even though the people talk about these being vanity metrics. 58 00:02:52,069 --> 00:02:53,719 They're absolutely not vanity in metrics. 59 00:02:53,719 --> 00:02:55,229 They are important for a lot of people. 60 00:02:56,280 --> 00:02:59,410 But there's milestones like that that I think are important and actually 61 00:02:59,410 --> 00:03:02,490 when we're starting on YouTube I often talk to people about the first thousand 62 00:03:02,490 --> 00:03:06,050 subscribers because monetisation, I think it's changed actually recently. 63 00:03:06,050 --> 00:03:10,380 It's gone from 1000 to 500 now you need to get monetised as well as it 64 00:03:10,380 --> 00:03:13,870 going from 4000 watch hours to 3000. 65 00:03:15,014 --> 00:03:18,344 But I still think that first thousand is super important, but 66 00:03:18,364 --> 00:03:22,644 it doesn't necessarily mean, okay it's 500 now, doesn't necessarily 67 00:03:22,644 --> 00:03:24,634 mean that you will get monetised. 68 00:03:24,654 --> 00:03:28,454 You can hit those numbers and still not have enough watch 69 00:03:28,454 --> 00:03:33,354 hours in order to be eligible for the YouTube Partner Programme. 70 00:03:34,294 --> 00:03:35,254 And I didn't have that. 71 00:03:35,254 --> 00:03:36,294 I didn't have the watch hours. 72 00:03:36,314 --> 00:03:40,689 I've been on YouTube strangely enough, I think with this channel, I've been on 73 00:03:40,689 --> 00:03:43,329 YouTube since 2018, which is ridiculous. 74 00:03:43,569 --> 00:03:49,039 I really started trying on YouTube probably in 2021. 75 00:03:50,254 --> 00:03:57,824 And I made around 40,000 that year from brand deals, off platform activities. 76 00:03:57,834 --> 00:04:01,364 So it's still making money with the channel, but it was 77 00:04:01,364 --> 00:04:02,854 with off platform activities. 78 00:04:02,864 --> 00:04:06,294 So even though I wasn't monetised, my first brand deal I got 79 00:04:06,294 --> 00:04:08,754 when I had 763 subscribers. 80 00:04:08,754 --> 00:04:09,644 I'm sure that's the number. 81 00:04:09,894 --> 00:04:13,684 I wouldn't have that number in my mind if it wasn't true, 763 82 00:04:13,684 --> 00:04:14,904 subscribers I got a brand deal. 83 00:04:16,009 --> 00:04:18,349 And that was huge because I got paid for 4 videos. 84 00:04:19,524 --> 00:04:23,634 And then beyond that first 4 videos, I then got offered a long term contract 85 00:04:23,674 --> 00:04:27,504 with a particular agency, which meant that I got this extra money as well. 86 00:04:28,044 --> 00:04:30,654 So I was not monetised and I've just become monetized 87 00:04:30,674 --> 00:04:32,344 in the last couple of days. 88 00:04:32,354 --> 00:04:35,604 So, we are at the end, at the start of the new year. 89 00:04:35,624 --> 00:04:38,504 So this is 2024, the 3rd of January 2024. 90 00:04:38,544 --> 00:04:40,614 That's why I said this was not evergreen episode. 91 00:04:41,444 --> 00:04:43,704 And I got monetised just at the end of the year. 92 00:04:43,704 --> 00:04:47,584 So I got the email that said, 'Hey, you're now, you can now apply for 93 00:04:47,584 --> 00:04:48,924 the YouTube Partner Programme'. 94 00:04:48,994 --> 00:04:54,324 And I did and it got approved and now I'm monetised. 95 00:04:54,704 --> 00:04:58,074 Now let me tell you, I haven't got a check yet. 96 00:04:58,084 --> 00:05:01,814 So I haven't got any money from my YouTube channel from the monetisation. 97 00:05:01,834 --> 00:05:04,204 And I always say to people, like this shouldn't be the goal. 98 00:05:04,264 --> 00:05:05,344 The milestones are important. 99 00:05:05,344 --> 00:05:06,334 1,000, 10,000. 100 00:05:06,334 --> 00:05:09,814 100,000, 1,000,000 milestones are important. 101 00:05:10,084 --> 00:05:14,104 One of the members in the community has just joined, the YouTube 102 00:05:14,104 --> 00:05:16,544 Community, youtubecommunity.co.uk. 103 00:05:16,864 --> 00:05:19,984 Ricky just posted, joined the community. 104 00:05:19,984 --> 00:05:22,894 And then he posted, Matt, I've just hit a hundred thousand subscribers. 105 00:05:22,914 --> 00:05:23,594 Amazing. 106 00:05:23,834 --> 00:05:25,204 He's a good guitar teacher. 107 00:05:25,204 --> 00:05:28,884 So, shout out to you, Ricky, if you're listening to this episode as well. 108 00:05:29,714 --> 00:05:32,744 Brilliant achievement, when you're thinking about these milestones, 109 00:05:32,744 --> 00:05:37,434 they are huge achievements and it's not just 100,000, it's 10,000. 110 00:05:37,434 --> 00:05:38,164 It's 1,000. 111 00:05:38,184 --> 00:05:40,104 You should celebrate these things as you're going along. 112 00:05:40,494 --> 00:05:41,224 Now I do use TubeBuddy. 113 00:05:41,224 --> 00:05:44,974 So TubeBuddy also tells me, I've just logged into my channel there, 114 00:05:45,284 --> 00:05:50,374 it tells me I had 150,000 views as of December the 16th and 2,500 115 00:05:50,394 --> 00:05:52,224 subscribers as of December the 9th. 116 00:05:52,634 --> 00:06:03,524 My subscribers right now 849, so I'm 150 away from 3, 000, which is 117 00:06:03,524 --> 00:06:07,024 another little milestone that I'll be happy with when I get there. 118 00:06:08,018 --> 00:06:10,968 So I just wanted to share that with you, largely because, even though this 119 00:06:10,978 --> 00:06:15,368 is not an evergreen piece of content, who knows where we'll be in 2025. 120 00:06:15,678 --> 00:06:18,838 When I think about the year ahead and I'm planning for content and planning what 121 00:06:18,838 --> 00:06:23,578 we're going to do, I'm thinking about where we could be in the next 12 months. 122 00:06:24,258 --> 00:06:25,788 Then it leads me on to something. 123 00:06:25,838 --> 00:06:28,178 Well there's two things, two extra things I want to tell you about. 124 00:06:28,178 --> 00:06:33,103 Firstly, I couldn't do this episode without talking about TubeFest. 125 00:06:33,543 --> 00:06:37,823 In fact, every episode, I think, between now and May, I will be talking about 126 00:06:37,823 --> 00:06:40,103 TubeFest in some way, shape or form. 127 00:06:40,363 --> 00:06:43,143 I've got some interviews we've got coming up on the podcast and 128 00:06:43,143 --> 00:06:45,283 then we'll be with some of the speakers that we've got at TubeFest. 129 00:06:45,283 --> 00:06:48,923 So if you don't know what TubeFest is, it's the video marketing 130 00:06:48,923 --> 00:06:50,593 conference that you need to be at. 131 00:06:51,603 --> 00:06:52,863 You need to be at, right? 132 00:06:52,863 --> 00:06:57,783 Because it's the first Video marketing conference of its type I think in 133 00:06:57,783 --> 00:07:02,913 Europe, but I'll definitely say in the UK And we've got an amazing lineup. 134 00:07:02,923 --> 00:07:10,353 We've got 15 speakers across a full day of I've called it video marketing because 135 00:07:11,823 --> 00:07:19,023 it's a full day of video-based content but also we've got 2 tracks, so we've 136 00:07:19,023 --> 00:07:24,753 got a creators track and we've got a I'm now thinking to myself, I've done an 137 00:07:24,753 --> 00:07:26,313 episode about this, I don't think I have. 138 00:07:26,323 --> 00:07:29,253 So if I've done an episode and you've heard all of this, apologies. 139 00:07:29,663 --> 00:07:33,673 But we've got a creators track, which is all about big creators. 140 00:07:33,703 --> 00:07:37,653 Well, it's all about creators in general, who can teach other 141 00:07:37,653 --> 00:07:39,893 creators how to be good creators. 142 00:07:39,983 --> 00:07:45,793 So I've got people like Nick Nimim, I've got Austin Armstrong, I've got, well, I've 143 00:07:45,793 --> 00:07:52,181 got a bunch of people that are What I would say influence is in their own right. 144 00:07:52,251 --> 00:07:54,801 So they've got a huge amount of influence based on their 145 00:07:54,801 --> 00:07:56,871 vanity metrics of subscribers. 146 00:07:57,501 --> 00:08:01,691 But I would say if you want to understand what it takes to really 147 00:08:01,691 --> 00:08:04,961 be a full time creator, those are the people that you could look up to 148 00:08:05,001 --> 00:08:09,391 and say they are doing that now and they will teach you strategies and 149 00:08:09,391 --> 00:08:13,871 tactics and things you need to know to become a full time creator, right? 150 00:08:14,507 --> 00:08:18,517 That to me alone is worth going to TubeFest. 151 00:08:18,927 --> 00:08:24,897 It's tubefest.live is the website address and TubeFest is happening on May the 152 00:08:24,902 --> 00:08:29,838 23rd, 2024, in just five months time and. 153 00:08:30,405 --> 00:08:31,405 You can get your tickets now. 154 00:08:31,415 --> 00:08:32,375 The tickets are on sale. 155 00:08:32,375 --> 00:08:35,865 We sold just short of 100 tickets before Christmas. 156 00:08:35,865 --> 00:08:41,085 We had a big launch in December and then we are now looking to sell another 157 00:08:41,085 --> 00:08:43,715 200 tickets over the next five months. 158 00:08:44,245 --> 00:08:48,905 So then we've got a business track and the business track is about how to 159 00:08:48,905 --> 00:08:52,085 monetise your business as a creator. 160 00:08:52,335 --> 00:08:56,645 That's really the focus and so when I said video marketing, one of the people on the 161 00:08:56,645 --> 00:09:02,195 business track is a woman called Louise, who uses YouTube as the top of her funnel. 162 00:09:03,470 --> 00:09:07,200 If you're not used to funnels and lead magnets and all that kind of stuff, it's 163 00:09:07,200 --> 00:09:13,660 a topic for a separate episode completely, for sure, but she basically has.. 164 00:09:13,770 --> 00:09:17,900 When you sell a product, you need to get in front of people first, which 165 00:09:17,900 --> 00:09:21,520 is the marketing side of things, and then you put them through some kind 166 00:09:21,520 --> 00:09:25,120 of sales cycle, people often call it a funnel, and then you sell something 167 00:09:25,120 --> 00:09:28,720 to them on the end, but you need the people at the top of the funnel, the 168 00:09:28,720 --> 00:09:31,495 audience, in order to sell to people. 169 00:09:31,545 --> 00:09:33,345 If you don't have no people, you've got no one to sell to. 170 00:09:33,875 --> 00:09:38,800 So Louise uses LinkedIn and has banged on about this for the last year. 171 00:09:38,980 --> 00:09:43,141 I've been friends with her on LinkedIn for a while now, or connected with her 172 00:09:43,141 --> 00:09:46,531 at least, and I've been to a few events where she's been there and she's been 173 00:09:46,531 --> 00:09:50,461 talking, and every time I talk about YouTube, she says, Matt, you know what? 174 00:09:50,461 --> 00:09:53,491 YouTube's been the best lead generation tool for me. 175 00:09:53,491 --> 00:09:56,791 I get so much business from YouTube, and she's a LinkedIn trainer, 176 00:09:56,821 --> 00:10:00,576 she's a LinkedIn expert, would be a more appropriate term really. 177 00:10:01,436 --> 00:10:04,826 And I was like, Louise, you've got to come to this event and speak and tell 178 00:10:04,826 --> 00:10:10,036 us how you are using a platform that's totally unrelated to your expertise. 179 00:10:10,046 --> 00:10:13,166 She's using YouTube to sell LinkedIn services. 180 00:10:13,696 --> 00:10:15,886 So, there's people like that. 181 00:10:15,886 --> 00:10:17,086 There's people like Robin Waite. 182 00:10:17,106 --> 00:10:21,116 There's a whole, Andrew and Pete, there's a whole bunch of of business 183 00:10:21,136 --> 00:10:27,756 based people that are using content creation as a method to bring 184 00:10:27,756 --> 00:10:29,076 an audience to their business. 185 00:10:29,366 --> 00:10:32,266 And so I just wanted to bring those two groups of people together in 186 00:10:32,266 --> 00:10:36,644 the hope that you, as a new creator, as an experienced creator, as a new 187 00:10:36,644 --> 00:10:41,544 business, as an established business, you could talk to people that you 188 00:10:41,544 --> 00:10:43,304 probably wouldn't normally talk to. 189 00:10:43,614 --> 00:10:45,894 If you're a business owner that doesn't create much content and you 190 00:10:45,894 --> 00:10:49,544 want to get into marketing and create more content, speak to the creators. 191 00:10:49,544 --> 00:10:52,114 If you're a creator that doesn't do much business, is not making 192 00:10:52,144 --> 00:10:55,794 much money or wants to become full time and you need to monetise your 193 00:10:56,034 --> 00:10:58,334 business, speak to the business owners. 194 00:10:58,604 --> 00:10:59,844 They're going to be in the room together. 195 00:10:59,864 --> 00:11:01,024 The speakers are going to be there. 196 00:11:01,024 --> 00:11:04,334 They're not speakers that are hands off, that you won't be able to speak to them. 197 00:11:04,334 --> 00:11:06,004 They are going to be in the audience with you. 198 00:11:06,444 --> 00:11:09,934 When I went to VidSummit for the first time, which is an 199 00:11:09,934 --> 00:11:11,604 event that's in Dallas in the U. 200 00:11:11,604 --> 00:11:11,944 S., 201 00:11:13,314 --> 00:11:17,054 I remember sitting next to a woman there and, and we were both watching, we were 202 00:11:17,054 --> 00:11:19,914 at the front, I was on the front row and we were both watching this woman 203 00:11:20,384 --> 00:11:24,544 and I said to her, it was, this woman, six sisters I think she's called, there 204 00:11:24,544 --> 00:11:27,634 was like these six sisters and they had a huge channel and they've got brand 205 00:11:27,634 --> 00:11:30,664 deals and that kind of stuff and I sat next to this woman, I think her name was 206 00:11:30,674 --> 00:11:35,474 Sarah, I'm sure her name was Sarah and I said to her, it was 2018, so forgive 207 00:11:35,474 --> 00:11:38,254 me for not getting the names right, but I said to her, I said, what do you do? 208 00:11:38,274 --> 00:11:41,164 And she says, I have got a cooking channel on Facebook. 209 00:11:41,194 --> 00:11:43,504 Little did I know that she was one of the speakers. 210 00:11:44,134 --> 00:11:49,134 Later on I watched her session and she had the biggest cooking channel on Facebook. 211 00:11:49,154 --> 00:11:51,214 Not one of, she had the biggest. 212 00:11:51,474 --> 00:11:55,854 She had several million followers or subscribers or likes, I think 213 00:11:55,854 --> 00:11:57,244 is what Facebook does really. 214 00:11:57,874 --> 00:12:01,064 S he had several million likes and it was all about, I don't know if you've 215 00:12:01,064 --> 00:12:04,104 ever seen those cooking videos where you see from the top down and you see 216 00:12:04,104 --> 00:12:07,664 them getting made and then it's really creative types of videos and they 217 00:12:07,664 --> 00:12:10,834 show you like how to create something in like a minute and it does really 218 00:12:10,834 --> 00:12:13,004 quick, it gives you all the ingredients and then you see all the quick tips. 219 00:12:13,364 --> 00:12:16,774 Cuts and the food getting made is, you know, proper makes you hungry. 220 00:12:17,354 --> 00:12:20,024 At least it makes me hungry when I'm watching these videos. 221 00:12:20,024 --> 00:12:21,304 But she had that channel. 222 00:12:21,304 --> 00:12:24,614 She had the main one and was a huge creator. 223 00:12:24,624 --> 00:12:28,554 And I just sat next to her, sat there chatting to her, you know, and I never 224 00:12:28,554 --> 00:12:31,694 forget that because when I created TubeFest, I was like, let's make 225 00:12:31,694 --> 00:12:33,444 it something where that's the case. 226 00:12:33,834 --> 00:12:36,934 W hen I went last, went to VidSummit, Mr. 227 00:12:36,934 --> 00:12:37,614 Beast was there. 228 00:12:37,864 --> 00:12:38,904 You don't get near Mr. 229 00:12:38,904 --> 00:12:40,214 Beast, you know, like he's there. 230 00:12:40,214 --> 00:12:40,934 He's talking. 231 00:12:41,354 --> 00:12:42,604 They tell everyone, hey, Mr. 232 00:12:42,604 --> 00:12:43,524 Beast is Jimmy here. 233 00:12:43,524 --> 00:12:46,564 We call him Jimmy, but you don't get near him, you know, unless you're one 234 00:12:46,564 --> 00:12:50,854 of the speakers or the influencers there, whereas at this event, 235 00:12:50,954 --> 00:12:52,914 you get to speak to the speakers. 236 00:12:52,914 --> 00:12:54,844 They're business owners like you and me. 237 00:12:54,844 --> 00:12:56,424 They're creators like you and me. 238 00:12:56,744 --> 00:12:59,094 So, definitely worth doing it and being in that. 239 00:12:59,094 --> 00:13:00,304 And it's an intimate environment. 240 00:13:00,314 --> 00:13:01,774 We're looking for 300 attendees. 241 00:13:01,774 --> 00:13:05,734 So it'll be an intimate environment to get a hold of these people. 242 00:13:05,804 --> 00:13:10,119 So then the last thing that I wanted to talk about is the Shorts Challenge. 243 00:13:10,539 --> 00:13:14,369 So, I was sitting there thinking to myself, as you do at the start of the 244 00:13:14,369 --> 00:13:17,999 year, again, while this episode is not evergreen, and I was thinking, 245 00:13:17,999 --> 00:13:21,489 what can I do, what could I, what could I really challenge myself with 246 00:13:21,489 --> 00:13:23,489 this year to do something different. 247 00:13:23,539 --> 00:13:26,869 I've got almost 3, 000 subscribers on my YouTube channel, 248 00:13:27,369 --> 00:13:29,134 how can I accelerate that? 249 00:13:29,144 --> 00:13:31,214 How could I get to 10,000 this year? 250 00:13:31,504 --> 00:13:35,794 What am I going to do that's different, that's going to accelerate me where 251 00:13:35,874 --> 00:13:38,544 I'm not going to look back in the year, because if I look back at this 252 00:13:38,544 --> 00:13:43,654 year And I look at how many videos i've published, I would probably 253 00:13:43,654 --> 00:13:45,324 say there's not a massive amount. 254 00:13:45,364 --> 00:13:46,394 Now don't get me wrong. 255 00:13:46,814 --> 00:13:50,174 We did increase our video output. 256 00:13:50,784 --> 00:13:54,586 We definitely I'm just going back and looking on Youtube Studio right now. 257 00:13:54,726 --> 00:13:59,836 The first video I published, the first actual YouTube video I published 258 00:13:59,936 --> 00:14:01,996 this year was my new channel. 259 00:14:03,566 --> 00:14:06,186 You know my new 'Welcome To My Channel' video, which was February 260 00:14:06,236 --> 00:14:11,306 the 2nd 2023 and then there's probably 20 videos after that. 261 00:14:11,416 --> 00:14:14,646 There's a few Shorts that I did and there's some live videos I 262 00:14:14,646 --> 00:14:16,196 did but it's about 20 videos. 263 00:14:16,236 --> 00:14:22,511 So for me to go from 1,000 to almost 3,000 during that time with 20 odd 264 00:14:22,511 --> 00:14:24,376 videos, how can I get to 10,000? 265 00:14:24,376 --> 00:14:27,642 What's my strategy going to be to ensure that happens? 266 00:14:28,152 --> 00:14:34,924 And really, what I've decided to do is do a bit of an experiment, which I've 267 00:14:34,924 --> 00:14:37,528 done before and it worked really well. 268 00:14:37,528 --> 00:14:41,029 And I'm also going to track it quite religiously. 269 00:14:41,419 --> 00:14:44,399 I'm going to come up with a tracking process in the next couple 270 00:14:44,399 --> 00:14:48,729 of days, but I'll kind of give you my idea of it now, and then 271 00:14:48,729 --> 00:14:49,799 you'll understand what we're doing. 272 00:14:49,799 --> 00:14:54,505 So, what we're going to do is a short form piece of content every day. 273 00:14:55,715 --> 00:14:59,335 Now the idea about doing a short form piece of content every day is, 274 00:14:59,335 --> 00:15:00,445 there's a couple of things to it. 275 00:15:00,455 --> 00:15:07,065 The first one is that, I want to get into the habit of creating 276 00:15:07,065 --> 00:15:08,495 content every single day. 277 00:15:09,095 --> 00:15:12,885 Now I know, even for somebody like me that's created a lot of content 278 00:15:12,885 --> 00:15:17,165 before, I know probably the first couple of times I did it, I do it, it's 279 00:15:17,165 --> 00:15:21,345 going to take me between 10 minutes and 30 minutes, 10 to 30 minutes. 280 00:15:22,045 --> 00:15:25,865 As I get going and as we create more of this content, I reckon, we could 281 00:15:25,925 --> 00:15:28,035 film it, edit it, and upload it. 282 00:15:28,375 --> 00:15:32,205 Actually I'm probably going to outsource it but forget that bit for now. 283 00:15:32,405 --> 00:15:36,655 But I could probably film it, edit it and upload it in ten minutes by the end of it. 284 00:15:36,695 --> 00:15:40,985 So can I say to myself and commit to myself that every day after my 285 00:15:40,985 --> 00:15:46,555 morning routine I'm going to create a short form piece of content. 286 00:15:46,825 --> 00:15:50,785 Then what I'll do is I'll give it to my VA and ask her to 287 00:15:50,785 --> 00:15:52,365 publish it across the platforms. 288 00:15:53,005 --> 00:15:56,615 In reality, just to be really clear with you, the first couple 289 00:15:56,615 --> 00:15:59,125 of times I'm going to do it myself, after that I'm going to give it to 290 00:15:59,125 --> 00:16:01,450 an editor, which might be my VA. 291 00:16:01,450 --> 00:16:04,656 She might do that as well, but most likely a professional video 292 00:16:04,656 --> 00:16:07,956 editor, not necessarily someone that does this stuff all day every day. 293 00:16:08,126 --> 00:16:11,096 I'm gonna give it to them, they're gonna edit it and then it's going to come 294 00:16:11,096 --> 00:16:12,666 back to VA, and the VA will publish it. 295 00:16:12,676 --> 00:16:16,816 That's probably the workflow that will follow in the end but right now I'm 296 00:16:16,816 --> 00:16:21,056 focused on the fact that can I create, can I have 10 minutes to create this piece 297 00:16:21,056 --> 00:16:26,326 of content and get it onto the platforms. 298 00:16:26,834 --> 00:16:30,854 And then what happened, what will happen after 28 days of doing that, 299 00:16:31,584 --> 00:16:33,374 now I call this the Shorts Challenge. 300 00:16:33,374 --> 00:16:37,734 So if you go to shortschallenge.co.uk, you can get involved in this with us. 301 00:16:38,359 --> 00:16:39,719 I'm recording this on the 3rd of January. 302 00:16:39,719 --> 00:16:43,029 Hopefully this is going to go out on my podcast tomorrow on the 4th 303 00:16:43,029 --> 00:16:49,379 of January, no pressure to my VA to get this sorted but we're going 304 00:16:49,379 --> 00:16:50,539 to start on the 7th of January. 305 00:16:50,539 --> 00:16:53,659 So you can come and do it with us on the 7th of January in a group. 306 00:16:53,669 --> 00:16:57,839 So the great thing about doing these kinds of things is I like to do it in a group. 307 00:16:57,899 --> 00:16:59,909 I'll be talking about it loads on my socials as well. 308 00:16:59,909 --> 00:17:04,053 If you follow the King of Video page, when we published the episode, you'll 309 00:17:04,053 --> 00:17:05,083 see all this stuff there as well. 310 00:17:05,083 --> 00:17:06,163 And it will be on my YouTube channel. 311 00:17:07,509 --> 00:17:10,679 The great thing about doing stuff as a group is it gives you motivation for me. 312 00:17:10,999 --> 00:17:13,779 Now the Shorts Challenge will email you every day so it says 'hey, have 313 00:17:13,779 --> 00:17:17,039 you done your video today?' You then have a place in the YouTube Community, 314 00:17:17,039 --> 00:17:21,969 youtubecommunity.co.uk, where you then go and put, you you go and drop the 315 00:17:21,969 --> 00:17:23,329 link of the video that you've done. 316 00:17:23,569 --> 00:17:25,399 So again, you'll see the people that have done it before. 317 00:17:25,399 --> 00:17:28,609 I think we did it in May last, I think that's the last time we did it. 318 00:17:29,239 --> 00:17:32,669 So you'll see all the people that did this for 28 days and their videos 319 00:17:32,709 --> 00:17:35,879 and the results that they've got and I wanted to do that really because I 320 00:17:35,879 --> 00:17:40,619 wanted, with some of the challenges that people do, you take them and you don't 321 00:17:40,619 --> 00:17:44,489 get to see what other people have done in real life, like I can't hide it. 322 00:17:44,499 --> 00:17:48,039 That's their videos, they've published it so you can see that for yourself. 323 00:17:48,439 --> 00:17:51,354 And So you do it in a group, you've got a place where you can 324 00:17:51,354 --> 00:17:54,514 go post the videos that should help it as well in terms of views. 325 00:17:55,427 --> 00:17:59,097 And you can share and get involved in that kind of stuff and it's 326 00:17:59,097 --> 00:18:03,657 all starting on Monday next week on the 7th 7th of January. 327 00:18:03,707 --> 00:18:05,807 I'm saying the 7th of January like it is Monday. 328 00:18:05,877 --> 00:18:08,087 I just assume it is, I'm pretty sure. 329 00:18:08,817 --> 00:18:11,142 That is the case Monday's the 8th. 330 00:18:11,192 --> 00:18:11,682 Brilliant. 331 00:18:11,762 --> 00:18:12,362 Well done, Matt. 332 00:18:12,412 --> 00:18:12,962 Well done, Matt. 333 00:18:12,972 --> 00:18:13,742 You got the date wrong. 334 00:18:14,052 --> 00:18:14,712 8th of January. 335 00:18:14,712 --> 00:18:15,842 We're starting on the 8th of January. 336 00:18:16,032 --> 00:18:18,882 In reality, ah, the reason why I say the 7th is because what I usually 337 00:18:18,882 --> 00:18:23,172 do is on the night before we start, I do a live video and we just talk 338 00:18:23,182 --> 00:18:27,432 about, the process of what's going to happen over those seven days. 339 00:18:27,802 --> 00:18:30,872 And in also in reality, you can actually start at any time. 340 00:18:30,882 --> 00:18:33,862 It's an evergreen piece of content, you know, it's an evergreen challenge. 341 00:18:34,282 --> 00:18:37,152 You can just go and sign up for it and start it straight away. 342 00:18:37,492 --> 00:18:43,302 Now, there is a cost associated with it, I think it's £27, £27, I'm 343 00:18:43,302 --> 00:18:46,427 going to say that, which is about $35 if you're listening in the US. 344 00:18:46,827 --> 00:18:50,007 And I have had people take this challenge all around the world. 345 00:18:50,017 --> 00:18:52,487 So they're not just UK based people like I am. 346 00:18:52,807 --> 00:18:55,607 If you're in Australia or in America, you can get involved in this as well. 347 00:18:55,937 --> 00:19:00,797 Just you, there will be a conversion rate for your fee, which £27 is about $35. 348 00:19:02,207 --> 00:19:03,067 I think that's it really. 349 00:19:03,067 --> 00:19:03,137 That. 350 00:19:04,342 --> 00:19:07,052 Ah, no, because the other thing I wanted to tell you then is what I'm 351 00:19:07,052 --> 00:19:07,942 going to do off the back of that. 352 00:19:08,292 --> 00:19:11,182 So my view is like, okay, what can I do for the year? 353 00:19:11,302 --> 00:19:12,762 I'm going to do a short form piece of content. 354 00:19:12,802 --> 00:19:16,702 Now, we have the podcast episode that goes out every week. 355 00:19:16,702 --> 00:19:19,352 So I am publishing a piece of content to YouTube every week now. 356 00:19:19,632 --> 00:19:21,092 So that makes me feel better. 357 00:19:21,422 --> 00:19:25,152 I am going to look to add to another piece of content that's not the podcast, 358 00:19:25,182 --> 00:19:29,347 because I don't think the podcast Is going to have as much of a positive 359 00:19:29,347 --> 00:19:32,647 effect on the YouTube channel as creating like useful helpful content. 360 00:19:32,877 --> 00:19:36,767 I like to do how to show people how to do editing I've got a few ideas for some 361 00:19:36,767 --> 00:19:38,357 Descript videos, that kind of thing. 362 00:19:38,777 --> 00:19:43,127 So I'm going to make sure that I publish one long form piece of content as well as 363 00:19:43,127 --> 00:19:48,410 the podcast, so that's two pieces of long form content plus a video every day, which 364 00:19:48,410 --> 00:19:52,560 sounds like a lot, and it should sound like a lot if you're just getting started. 365 00:19:52,920 --> 00:19:56,890 But please remember, with the podcast, I film this like I am with you. 366 00:19:56,910 --> 00:20:00,160 You're listening to this now, I'm filming this live, and I give it to 367 00:20:00,160 --> 00:20:02,100 my VA and she does everything else. 368 00:20:02,670 --> 00:20:07,110 So, if you're doing this yourself, please know that there's that piece 369 00:20:07,110 --> 00:20:09,080 of work needs doing by somebody. 370 00:20:09,630 --> 00:20:11,960 You 're not there yet, maybe. 371 00:20:12,590 --> 00:20:15,430 So just focus on, let's start with the Shorts Challenge. 372 00:20:15,430 --> 00:20:19,480 What if we just got into the point of creating a piece of content 10 minutes 373 00:20:19,480 --> 00:20:22,320 every day, putting it out on the socials. 374 00:20:22,340 --> 00:20:23,770 You could just start with YouTube. 375 00:20:23,830 --> 00:20:28,430 I know Melanie, when, who did my challenge last time, she just did 376 00:20:28,430 --> 00:20:30,350 it on YouTube and got great results. 377 00:20:30,380 --> 00:20:33,000 She was sending me screenshots of the results. 378 00:20:33,370 --> 00:20:35,890 It weren't viral videos, she definitely wasn't getting viral 379 00:20:35,890 --> 00:20:40,170 videos, but she was getting hundreds of views, more than hundreds on some 380 00:20:40,400 --> 00:20:44,670 occasions, and it was increasing the subscribers on her channel as well. 381 00:20:44,680 --> 00:20:46,150 So it had an impact. 382 00:20:46,730 --> 00:20:50,060 And it certainly had more of an impact, compared to doing nothing. 383 00:20:50,877 --> 00:20:52,567 So what if we did that for 28 days? 384 00:20:52,577 --> 00:20:55,137 So how I'm going to measure this is, and this is a bit that I'm.. 385 00:20:56,187 --> 00:21:00,602 it's the last thing for this episode I'm going to measure this is I'm 386 00:21:00,602 --> 00:21:03,912 going to have an Excel spreadsheet and I'm going to go and I'll make this 387 00:21:03,912 --> 00:21:05,082 available in the challenge actually. 388 00:21:05,082 --> 00:21:07,812 I think it's a good idea for you guys to be able to have a tracking sheet as well. 389 00:21:08,322 --> 00:21:10,132 And it's going to have the title of the video. 390 00:21:10,572 --> 00:21:14,622 It's going to say it's going to have a link to the video so you can 391 00:21:14,672 --> 00:21:16,912 put the link to the video so you can always go and check it as well. 392 00:21:16,912 --> 00:21:19,072 It makes it easier to go back and check it if you've got the link. 393 00:21:19,562 --> 00:21:23,742 It's going to have how many views it got in 24 hours. 394 00:21:23,992 --> 00:21:26,182 How many views it got after five days. 395 00:21:27,392 --> 00:21:29,452 How many views it got after a week? 396 00:21:30,332 --> 00:21:31,002 I think that's it. 397 00:21:31,012 --> 00:21:33,972 Maybe I'll go 1, 3, and 7, something like that. 398 00:21:34,952 --> 00:21:39,982 And this is just a way of, so then what would happen is, when I get to day 3 399 00:21:39,982 --> 00:21:43,452 of publishing a video every day I then go back to my Day 1, just check the 400 00:21:43,452 --> 00:21:47,822 views, make a note of the views, go back to creating the video every day 401 00:21:47,822 --> 00:21:51,432 when I get to Day 7, I go back to Day 1, check it, just add the views. 402 00:21:51,632 --> 00:21:52,652 It sounds like a lot of work. 403 00:21:52,682 --> 00:21:53,172 It isn't. 404 00:21:53,192 --> 00:21:55,602 It's a very quick thing and that's why you put the link to the video 405 00:21:55,602 --> 00:21:58,352 so you can quickly click it, check the views, make a note of it. 406 00:21:58,987 --> 00:22:01,877 What's going to happen with this tracking is, then you will start to 407 00:22:01,887 --> 00:22:04,027 see some trends in your own videos. 408 00:22:04,327 --> 00:22:08,697 What videos are working, what videos take a little bit of time to take off. 409 00:22:08,897 --> 00:22:13,817 If you're just purely doing this on YouTube with Shorts, not Instagram 410 00:22:13,817 --> 00:22:17,047 Reels or TikTok, which I do recommend you put them on there as well and see 411 00:22:17,047 --> 00:22:19,657 the impact that it's going, but I know that, I appreciate that it's more work 412 00:22:19,657 --> 00:22:20,937 for people if they're on their own. 413 00:22:22,532 --> 00:22:25,532 But if you're just doing that on Shorts, some Shorts videos can take 414 00:22:25,602 --> 00:22:27,182 two weeks before they take off. 415 00:22:27,612 --> 00:22:31,612 It might be something that's happening in the world contextually. 416 00:22:32,102 --> 00:22:34,052 That means your video takes off at that time. 417 00:22:34,052 --> 00:22:38,302 So you could then go, what happens after two weeks, what happens after a month. 418 00:22:38,402 --> 00:22:40,912 And of course you can outsource this tracking as well. 419 00:22:41,382 --> 00:22:45,052 So once you start it, I would say do it yourself, maybe do it for seven days. 420 00:22:45,327 --> 00:22:46,577 And then if you've got a VA. 421 00:22:46,627 --> 00:22:47,607 VA is a Virtual Assistant. 422 00:22:47,607 --> 00:22:50,657 If you're not a business owner, or if you're just a creator getting started, 423 00:22:50,657 --> 00:22:52,177 you might not know what a VA is. 424 00:22:52,177 --> 00:22:53,077 It's a Virtual Assistant. 425 00:22:53,497 --> 00:22:55,647 So you can have somebody that goes and does that work for you and 426 00:22:55,647 --> 00:22:58,737 just keeps track of those numbers. 427 00:22:59,017 --> 00:23:02,687 And then maybe like once a week or once a month, you can review those and 428 00:23:02,687 --> 00:23:05,387 look and see like, okay, this piece of content seems to be taken off. 429 00:23:05,687 --> 00:23:07,627 I should do more pieces of content like that. 430 00:23:07,967 --> 00:23:09,577 Now you can visually do this yourself. 431 00:23:09,597 --> 00:23:13,552 You can go and look on your youTube Shorts, you can look on your TikToks 432 00:23:13,552 --> 00:23:18,282 and you can see the numbers, but by having the tracking sheet, it will help 433 00:23:18,282 --> 00:23:23,192 you see it in a much clearer way over a period of a longer period of time. 434 00:23:23,962 --> 00:23:27,862 Okay, I hope all that makes sense so just to summarise 435 00:23:27,882 --> 00:23:30,692 and stick with me to summarise. 436 00:23:30,712 --> 00:23:35,052 So for the summary, because then my view, my listen duration on the podcast will 437 00:23:35,052 --> 00:23:40,732 help the summary is, celebrate with me because we've got an achievement here. 438 00:23:40,732 --> 00:23:45,032 We're monetised now, TubeFest is happening May 23rd. 439 00:23:45,032 --> 00:23:46,047 Come and grab a ticket. 440 00:23:46,447 --> 00:23:48,757 There's a discount if you go to the website and then sign up for the 441 00:23:48,757 --> 00:23:52,807 mailing list, you'll get a 10% discount, so make sure you take that offer. 442 00:23:53,307 --> 00:23:56,807 And also Shorts Challenge, shortschallenge.co.uk. 443 00:23:56,827 --> 00:23:57,927 You can come and get involved. 444 00:23:58,197 --> 00:24:00,757 Now, you know on this podcast I'm not going to just be 445 00:24:00,757 --> 00:24:01,987 pitching these things to you. 446 00:24:01,987 --> 00:24:04,197 I hope you found some value in the plan that I've got. 447 00:24:04,407 --> 00:24:08,037 I will be reporting back on this plan this 28 day plan I've got, and let you know 448 00:24:08,037 --> 00:24:13,822 how we got on but it's, I just wanted to invite you really to come and get involved 449 00:24:13,822 --> 00:24:15,112 in some of the stuff that we're doing. 450 00:24:15,342 --> 00:24:19,002 I know some of you listeners have come and joined the community, and 451 00:24:19,002 --> 00:24:21,762 it's not been as much of an active community as i'd like it to be. 452 00:24:21,762 --> 00:24:25,212 So we're going to make sure that we up that over the next few weeks as well, 453 00:24:25,572 --> 00:24:27,502 but come and join come and get involved. 454 00:24:27,512 --> 00:24:28,792 That's what YouTube is about. 455 00:24:28,812 --> 00:24:32,152 You can't sit and listen and watch for the whole time. 456 00:24:32,152 --> 00:24:34,652 You've got to stop consuming and start creating. 457 00:24:35,072 --> 00:24:36,551 Alright, my name is Hughes, King of Video. 458 00:24:36,551 --> 00:24:37,591 Thanks so much for listening. 459 00:24:37,901 --> 00:24:42,091 Please rate this episode a 5 out of 10, and I'll love you forever, thanks. 460 00:24:42,091 --> 00:24:42,691 Bye bye! 461 00:24:44,647 --> 00:24:48,967 Okay, I may have said rate this a 5 out of 10, but of course you knew 462 00:24:49,317 --> 00:24:51,387 that I meant a 5 star out of 5. 463 00:24:51,407 --> 00:24:53,717 I mean, honestly, I don't know where my brain's at sometimes. 464 00:24:54,167 --> 00:24:58,017 So yeah, what a low way to end the episode. 465 00:24:58,107 --> 00:24:58,717 Bye!